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	<title>Cross-Border Commerce Europe News</title>
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	<description>Latest news and EU retail industry insights from Cross-Border Commerce Europe. eCommerce and more.</description>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>Amazon is opening its logistics network to all businesses</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/07/amazon-is-opening-its-logistics-network-to-all-businesses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 07 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/07/amazon-is-opening-its-logistics-network-to-all-businesses/</guid>

					<description><![CDATA[Any business can now move, store, and deliver everything from raw materials to finished products quickly and reliably, using the same supply chain that supports Amazon.com. Retail, wholesale, and commercial businesses of all sizes now have access to the same logistics capabilities that have supported Amazon’s growth for decades. These services were originally developed to [...]]]></description>
		
		
		
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		<item>
		<title>Mixed reports on AI ecommerce traffic</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/06/mixed-reports-on-ai-ecommerce-traffic/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 06 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/06/mixed-reports-on-ai-ecommerce-traffic/</guid>

					<description><![CDATA[Consumers arriving from AI search and chat may be high-intent and ready to buy, but the early evidence is uneven and easily misread. AI-referred visitors are engaging more deeply and converting at higher rates, according to the April 2026 Adobe Digital Insights “Quarterly AI Traffic Report” ( PDF). Premium Engagement AI-referred visitors in March were [...]]]></description>
		
		
		
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		<title>Pay Later data shift: Credit card installments take the lead</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/05/pay-later-data-shift-credit-card-installments-take-the-lead/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 05 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/05/pay-later-data-shift-credit-card-installments-take-the-lead/</guid>

					<description><![CDATA[Buy now, pay later, the supposed credit card killer, has done something more consequential than steal market share in the Pay Later industry. It has forced card issuers to wake up. The payment alternative may have arrived with a fresh consumer proposition and a disruptive narrative, but one year of PYMNTS Intelligence data suggests the [...]]]></description>
		
		
		
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		<title>TikTok Shop on track to seize 10% of retail sales in 2028</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/04/tiktok-shop-on-track-to-seize-10-of-retail-sales-in-2028/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 04 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/04/tiktok-shop-on-track-to-seize-10-of-retail-sales-in-2028/</guid>

					<description><![CDATA[TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. “The consumer clearly has adopted TikTok as one of the few spaces of discovery and brand association,” [...]]]></description>
		
		
		
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		<title>Instagram Boomerang guide: how to create one in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/03/instagram-boomerang-guide-how-to-create-one-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 03 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/03/instagram-boomerang-guide-how-to-create-one-in-2026/</guid>

					<description><![CDATA[Learn how to create an Instagram boomerang in Stories in seconds, use the infinity icon, pick Classic, Slo Mo, Echo, or Duo, and convert iPhone Live Photos. Instagram Boomerangs are short looping videos that play forward and backward, available within Instagram Stories. Meta discontinued the standalone Boomerang app, but the feature is fully intact inside [...]]]></description>
		
		
		
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		<title>Retailers are rushing to build AI apps. It’s unclear if shoppers will use them</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/02/retailers-are-rushing-to-build-ai-apps-its-unclear-if-shoppers-will-use-them/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 02 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/02/retailers-are-rushing-to-build-ai-apps-its-unclear-if-shoppers-will-use-them/</guid>

					<description><![CDATA[Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to be seen. In October, OpenAI launched ChatGPT apps, where users can connect apps like Expedia, Spotify or Zillow. Once adding the apps, customers can ask the chatbot questions about [...]]]></description>
		
		
		
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		<title>Loyalty without over-discounting​</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/01/loyalty-without-over-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 01 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/01/loyalty-without-over-discounting/</guid>

					<description><![CDATA[Everyday low price (EDLP) is a popular and viable operating model for many retailers, particularly in the grocery sector. The appeal to consumers is straightforward and powerful: consistent low prices, no promotions, no need to wait for a discount or deal. It is a model built on trust, and for the retailers that execute it [...]]]></description>
		
		
		
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		<title>How loyalty programs power lifecycle marketing strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/30/how-loyalty-programs-power-lifecycle-marketing-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/30/how-loyalty-programs-power-lifecycle-marketing-strategies/</guid>

					<description><![CDATA[Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional loyalty programs feel stale and pointless for brands and shoppers. Blanket discounts and traditional rewards aren’t what drive today’s consumers; they want value, relevance and trust in a brand. [...]]]></description>
		
		
		
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		<title>How AI is making ad creative faster — and more fair</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/29/how-ai-is-making-ad-creative-faster-and-more-fair/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/29/how-ai-is-making-ad-creative-faster-and-more-fair/</guid>

					<description><![CDATA[The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. AI tools can turn a difficult and expensive process into a streamlined, exciting new creative possibility, according to Amazon’s Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has [...]]]></description>
		
		
		
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		<title>TikTok launches branded first-screen ads</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/28/tiktok-launches-branded-first-screen-ads/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/28/tiktok-launches-branded-first-screen-ads/</guid>

					<description><![CDATA[TikTok is expanding the way advertisers can appear the moment users open the app, turning the platform’s launch page into a dedicated branded placement that advertisers can buy programmatically. The move, announced in recent industry briefings and visible in pilot campaigns this month, adds to existing ad formats such as TopView and Brand Takeover and [...]]]></description>
		
		
		
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		<item>
		<title>Ulta Beauty, Google partner on AI-powered shopping experiences</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/27/ulta-beauty-google-partner-on-ai-powered-shopping-experiences/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/27/ulta-beauty-google-partner-on-ai-powered-shopping-experiences/</guid>

					<description><![CDATA[The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will roll out to its app. The Ulta assortment will be shoppable within Google surfaces over the next month, including AI Mode in search and the Gemini app. Brief: Over the next month, Ulta Beauty is enabling agentic commerce in Google’s [...]]]></description>
		
		
		
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		<title>Rethink your product detail pages</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/26/rethink-your-product-detail-pages/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 26 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/26/rethink-your-product-detail-pages/</guid>

					<description><![CDATA[Conversion is the primary job of ecommerce product pages. Ranking in search engines has always been a close second. Until now. It’s near cliché in 2026 to note that search and product discovery are changing. AI Overviews, AI Mode, various answer solutions, AI chat interfaces, and emerging shopping agents are remaking how consumers find and [...]]]></description>
		
		
		
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		<title>For years, Pinterest was the mood board. Now it’s the cash register too</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/25/for-years-pinterest-was-the-mood-board-now-its-the-cash-register-too/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 25 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/25/for-years-pinterest-was-the-mood-board-now-its-the-cash-register-too/</guid>

					<description><![CDATA[Open up your latest media plan. You’ll probably see a familiar pattern. Channels that drive discovery are often judged on awareness metrics, not on the downstream business impact they can create. That feels sensible, until you look at when people actually choose what goes into the basket.  Those decisions often happen earlier, while someone is [...]]]></description>
		
		
		
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		<title>Beauty’s next battleground: Authenticity vs. algorithm</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/23/beautys-next-battleground-authenticity-vs-algorithm/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/23/beautys-next-battleground-authenticity-vs-algorithm/</guid>

					<description><![CDATA[The beauty industry has always traded in aspiration—promising transformation, enhancement, and confidence through products and rituals. Over time, that aspiration required guardrails. Regulations emerged around false advertising, retouching, and the undisclosed use of false eyelashes, hair extensions, and image manipulation. All of this unfolded before the introduction of artificial intelligence. → Read the full article: [...]]]></description>
		
		
		
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		<title>Why most agentic AI pilots stall and what fast-scaling teams do instead</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/22/why-most-agentic-ai-pilots-stall-and-what-fast-scaling-teams-do-instead/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/22/why-most-agentic-ai-pilots-stall-and-what-fast-scaling-teams-do-instead/</guid>

					<description><![CDATA[Customers no longer compare your customer service to your direct competitors. They compare it to the fastest, most seamless experience they’ve had anywhere &#8211; across any industry, as we explored in The Top AI Trends CX Leaders Must Act On in 2026 webinar. Meanwhile, contact centers are navigating sustained pressure: rising interaction volumes, expanding digital [...]]]></description>
		
		
		
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		<title>8th Edition of the “TOP 500 B2C Cross-Border Retail Europe”</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/21/8th-edition-of-the-top-500-b2c-cross-border-retail-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 18:52:40 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=54930</guid>

					<description><![CDATA[Brussels – 23 April 2026 – Cross-Border Commerce Europe, a leading platform fostering cross-border e-commerce across the continent, has released the 8th edition of its annual “TOP 500 B2C Cross-Border Retail Europe” report. The study ranks the top 500 European e-commerce players based on their cross-border performance. In 2025, the total European cross-border B2C e-commerce [...]]]></description>
		
		
		
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		<title>Ultimate guide to influencer engagement metrics</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/21/ultimate-guide-to-influencer-engagement-metrics/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/21/ultimate-guide-to-influencer-engagement-metrics/</guid>

					<description><![CDATA[Grasping influencer engagement metrics is a cornerstone for running impactful marketing campaigns in 2026. The focus has shifted from surface-level metrics like follower counts to more meaningful interactions such as saves, shares, and the sentiment behind comments. This change reflects how brands now gauge performance, with 89% of marketers prioritizing engagement metrics as their top [...]]]></description>
		
		
		
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		<title>Big difference in E.U., U.S. return rules</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/20/big-difference-in-e-u-u-s-return-rules/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/20/big-difference-in-e-u-u-s-return-rules/</guid>

					<description><![CDATA[The rules for online product returns differ significantly in the E.U. and the U.S. Distance buying in the European Union includes a statutory right of withdrawal. Consumers can cancel an online purchase within 14 days of delivery without giving a reason, subject to exceptions such as personalized goods and perishables. The rule applies across member [...]]]></description>
		
		
		
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		<title>Google ‘Ask Maps’ elevates local merchants</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/19/google-ask-maps-elevates-local-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 19 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/19/google-ask-maps-elevates-local-merchants/</guid>

					<description><![CDATA[Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility. Consumers can now “Ask Maps” and receive local shopping or activity options in seconds. For example, I prompted “Any fun things to do this weekend?” and Maps returned local workshops, markets, and more. “Ask Maps” found many fun things to [...]]]></description>
		
		
		
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		<title>Retailers are bringing AI into stores in many different ways</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/18/retailers-are-bringing-ai-into-stores-in-many-different-ways/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 18 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/18/retailers-are-bringing-ai-into-stores-in-many-different-ways/</guid>

					<description><![CDATA[The application of artificial intelligence as a customer-facing element of physical stores is far from one-size-fits-all. In February, The Vitamin Shoppe opened an “innovation store” in New York City’s Upper East Side with a “Shoppe Advisor” touch screen. The AI-powered screen provides product information, wellness articles and videos, as well as information on in-store and [...]]]></description>
		
		
		
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		<title>How brands and retailers are achieving AI success</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/17/how-brands-and-retailers-are-achieving-ai-success/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/17/how-brands-and-retailers-are-achieving-ai-success/</guid>

					<description><![CDATA[It’s easy enough to talk about how AI can benefit brand and retail operations, but the extent to which brand and retail organizations are ready to successfully utilize the technology is a different conversation entirely. And AI readiness looks different for every brand and retailer, depending on what data they have access to, what kind [...]]]></description>
		
		
		
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		<title>What Cross-Border Shoppers Actually Want in 2026, and Whether You’re Ready to Deliver It</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/16/what-cross-border-shoppers-actually-want-in-2026-and-whether-youre-ready-to-deliver-it/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 06:16:23 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=54914</guid>

					<description><![CDATA[Landmark Global&#8217;s new global insight report draws on data from 12 countries across Europe, North America and Australia. Here&#8217;s what stood out, and why it matters for your cross-border strategy. Cross-border ecommerce has quietly crossed a threshold. The question for most international retailers is no longer whether to sell abroad. It&#8217;s whether their operations can [...]]]></description>
		
		
		
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		<title>Schema markup: What it is and why it matters in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/16/schema-markup-what-it-is-and-why-it-matters-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/16/schema-markup-what-it-is-and-why-it-matters-in-2026/</guid>

					<description><![CDATA[Schema markup is code you add to a webpage to help machines understand the meaning behind your content. In traditional SEO, schema can improve how your content appears in Google’s results — think review stars, event dates, FAQ toggles, and even knowledge panels. But in 2026, it’s not just about rich results. AI systems like [...]]]></description>
		
		
		
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		<title>The next era of retail won’t be browsed, it will be prompted</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/15/the-next-era-of-retail-wont-be-browsed-it-will-be-prompted/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/15/the-next-era-of-retail-wont-be-browsed-it-will-be-prompted/</guid>

					<description><![CDATA[Your next most valuable customer isn’t a person. It’s an artificial intelligence agent, and it’s already shopping. Whether through personal assistants or retailer-embedded tools, AI is shifting retail from search-driven discovery to intent-driven commerce, where the sale is won before a consumer starts browsing. Think that’s just wishful thinking from people who work in tech? [...]]]></description>
		
		
		
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		<title>The purpose of demographic survey questions</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/14/the-purpose-of-demographic-survey-questions/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/14/the-purpose-of-demographic-survey-questions/</guid>

					<description><![CDATA[Demographic questions cover age, gender, race, income, education, and more to better understand respondent diversity. Every response in a survey has a voice behind it. Demographic data helps researchers understand who those voices represent. From age and income to gender identity and education, demographic survey questions create the context that makes insights more meaningful. They [...]]]></description>
		
		
		
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		<title>What happens to stores when AI agents do the shopping?</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/13/what-happens-to-stores-when-ai-agents-do-the-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/13/what-happens-to-stores-when-ai-agents-do-the-shopping/</guid>

					<description><![CDATA[Fifty years ago, Susan was one of more than a hundred million Americans who drove to a shopping mall an average of once a week to buy things. By 1976, a third of all retail sales happened at the mall. Susan shopped exactly the way the mall designers intended. The department store anchors were the [...]]]></description>
		
		
		
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		<title>Shoppers want AI help, not control</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/12/shoppers-want-ai-help-not-control/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 12 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/12/shoppers-want-ai-help-not-control/</guid>

					<description><![CDATA[AI-powered shopping is winning over American consumers when it saves time or makes buying decisions easy, but a slew of recent surveys show shoppers are not ready for autonomous purchase agents. For example, in January 2026 email platform Omnisend commissioned a survey of 4,000 shoppers across the U.S., Canada, and Australia as to their use [...]]]></description>
		
		
		
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		<title>SEO tactics for GenAI visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/11/seo-tactics-for-genai-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 11 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/11/seo-tactics-for-genai-visibility/</guid>

					<description><![CDATA[Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers. The result is low or unranked pages are largely invisible to platforms such as ChatGPT, Perplexity, Gemini, and others. Here are the top SEO tactics to elevate genAI mentions and citations. Keyword [...]]]></description>
		
		
		
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		<title>Why intelligent shopping needs AI and omnichannel to work together</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/10/why-intelligent-shopping-needs-ai-and-omnichannel-to-work-together/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/10/why-intelligent-shopping-needs-ai-and-omnichannel-to-work-together/</guid>

					<description><![CDATA[Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few decades, giving rise to new communication methods and consumer expectations for instant gratification. As AI becomes more business-critical and digital fatigue heightens among consumers, retailers’ AI roadmaps must present value to shoppers, address their priorities and foster [...]]]></description>
		
		
		
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		<title>AI is changing how consumers discover</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/09/ai-is-changing-how-consumers-discover/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 09 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/09/ai-is-changing-how-consumers-discover/</guid>

					<description><![CDATA[Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what to buy. They’re scrolling TikTok Shop. They’re clicking marketplace recommendations. According to Gartner, by the end of 2026, traditional search engine volume is expected to decline by 25 percent as consumers shift toward artificial intelligence chatbots and other virtual agents [...]]]></description>
		
		
		
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		<title>Omnichannel messaging: What it is &amp; how it works</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/08/omnichannel-messaging-what-it-is-how-it-works/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/08/omnichannel-messaging-what-it-is-how-it-works/</guid>

					<description><![CDATA[Effortless communication is the backbone of today’s leading businesses, especially in industries like e-commerce and retail. Customers expect quick, personalized interactions that fit their needs and, more importantly, their preferences and busy schedules. That’s where omnichannel messaging comes in—a game-changer for businesses looking to nurture meaningful customer relationships, solve queries faster, and deliver exceptional experiences [...]]]></description>
		
		
		
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		<title>Retail’s next era is already here</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/07/retails-next-era-is-already-here/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/07/retails-next-era-is-already-here/</guid>

					<description><![CDATA[The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip. There [...]]]></description>
		
		
		
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		<title>Affiliate platforms revolutionize revenue sharing</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/06/affiliate-platforms-revolutionize-revenue-sharing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/06/affiliate-platforms-revolutionize-revenue-sharing/</guid>

					<description><![CDATA[Affiliate Platforms are quietly rewriting the rules of Affiliate Marketing as advertisers demand cleaner attribution, creators ask for steadier income, and brands chase profitability in a crowded Digital Marketing landscape. The familiar “set a percentage, pay per sale” playbook still exists, but it’s being surrounded by Innovative Models that blend Revenue Share with subscriptions, hybrid [...]]]></description>
		
		
		
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		<title>Know your AI consumer</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/05/know-your-ai-consumer/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 05 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/05/know-your-ai-consumer/</guid>

					<description><![CDATA[Agentic commerce is reshaping how purchase decisions are made in digital retail. Instead of guiding users through linear journeys of product discovery and comparison, retailers are increasingly interacting with systems that can interpret intent, evaluate options, and act on behalf of the consumer, signaling a broader shift in agentic commerce consumer adoption. This transition redefines [...]]]></description>
		
		
		
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		<title>AI drives smarter ecommerce pricing</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/04/ai-drives-smarter-ecommerce-pricing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 04 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/04/ai-drives-smarter-ecommerce-pricing/</guid>

					<description><![CDATA[AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and context, preserving margins. Promotions, coupon codes, and bundles have long meant that two shoppers often pay different amounts for the same item. But now those variations can be intentional, measured, and optimized. For years enterprise retailers have benefited from dynamic [...]]]></description>
		
		
		
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		<title>How Amazon wins discretionary spend and Walmart holds necessities</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/03/how-amazon-wins-discretionary-spend-and-walmart-holds-necessities/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/03/how-amazon-wins-discretionary-spend-and-walmart-holds-necessities/</guid>

					<description><![CDATA[The battle for consumer spending continues. Over the past few years, shoppers have been tightening their belts, spending less on retail shopping and more on essentials like rent and healthcare. That shift spells sobering news for retail giants Amazon and Walmart. With the overall retail pie getting smaller, the scrum for each slice is heating [...]]]></description>
		
		
		
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		<title>EU new customs authority: How the EU is reshaping ecommerce imports</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/02/eu-new-customs-authority-how-the-eu-is-reshaping-ecommerce-imports/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/02/eu-new-customs-authority-how-the-eu-is-reshaping-ecommerce-imports/</guid>

					<description><![CDATA[The EU New Customs Authority is set to transform how goods enter the European Union, responding directly to the explosive growth of cross-border e-commerce. With billions of low-value parcels flowing into the EU every year, regulators are now taking decisive action to restore balance, improve safety, and modernize outdated customs systems. Confirmed in March 2026, [...]]]></description>
		
		
		
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		<title>Fashion fulfilment solutions: What fashion brands need from fulfilment</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/01/fashion-fulfilment-solutions-what-fashion-brands-need-from-fulfilment/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/01/fashion-fulfilment-solutions-what-fashion-brands-need-from-fulfilment/</guid>

					<description><![CDATA[If your fashion brand is scaling fast, fulfilment is often the first place where cracks begin to show. What once worked with a single warehouse, a handful of markets and manageable order volumes quickly becomes a bottleneck as international demand, delivery expectations and returns volumes increase. One thing’s for sure: fulfilment is no longer just a back-office [...]]]></description>
		
		
		
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		<title>AI Is redefining the retail experience, but who owns the relationship?</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/31/ai-is-redefining-the-retail-experience-but-who-owns-the-relationship/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/31/ai-is-redefining-the-retail-experience-but-who-owns-the-relationship/</guid>

					<description><![CDATA[As AI-powered assistants increasingly guide shoppers from discovery to purchase, the experience itself is being reshaped. It’s faster, more conversational, and often more helpful. But it’s also increasingly removed from the retailer. Retail customer experience has always been about understanding people, be it their needs, their preferences or their intentions in the retail space. This [...]]]></description>
		
		
		
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		<title>Resale is reshaping digital fashion retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/30/resale-is-reshaping-digital-fashion-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/30/resale-is-reshaping-digital-fashion-retail/</guid>

					<description><![CDATA[For a long time, “second-hand” sat in a different mental box to “retail”. It was charity shops, car-boot bargains and the occasional vintage find. Today, it’s one of the most dynamic parts of fashion commerce – and it’s happening largely online, with a customer experience that increasingly feels as slick as buying new. The headlines [...]]]></description>
		
		
		
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		<title>What today’s online shoppers really want</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/29/what-todays-online-shoppers-really-want/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 29 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/29/what-todays-online-shoppers-really-want/</guid>

					<description><![CDATA[Consumer expectations have never been higher. In a world of mobile-first browsing, instant comparisons and AI-powered everything, retailers face a simple challenge: Make it effortless or lose the sale. The Pixel in conjunction with Athos Commerce ran a survey of 1,000 shoppers and here’s what the latest shopper behaviour data reveals about how people search, [...]]]></description>
		
		
		
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		<title>How predictive AI helps retailers maintain trust in a crisis</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/28/how-predictive-ai-helps-retailers-maintain-trust-in-a-crisis/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 28 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/28/how-predictive-ai-helps-retailers-maintain-trust-in-a-crisis/</guid>

					<description><![CDATA[A crisis handled well can strengthen customer relationships by demonstrating responsiveness and accountability. Handled poorly, it becomes a digital record that surfaces in every future search. A complaint posted at 9 a.m. can become a trending hashtag by noon. We’ve seen it time and time again: United Airlines lost $1.4 billion in market value after [...]]]></description>
		
		
		
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		<title>How AI tools influence the modern buyer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/27/how-ai-tools-influence-the-modern-buyer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 27 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/27/how-ai-tools-influence-the-modern-buyer-journey/</guid>

					<description><![CDATA[AI tools like ChatGPT and Gemini are now an integral part of how consumers research products. Shoppers use them to compare options, evaluate trade-offs, and clarify decisions during the buying process. But how much influence do these tools truly have? And where do they fit alongside traditional search engines? To answer that, we surveyed over 1,000 U.S. [...]]]></description>
		
		
		
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		<title>What CMOs must prepare for in AI-driven shopping journeys</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/26/what-cmos-must-prepare-for-in-ai-driven-shopping-journeys/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/26/what-cmos-must-prepare-for-in-ai-driven-shopping-journeys/</guid>

					<description><![CDATA[Artificial intelligence is beginning to reshape how customers discover products. Retail AI agents and product discovery are becoming closely linked as conversational search engines and shopping assistants grow more common, shortening the path between customer intent and product selection. For years, retailers optimized discovery through search rankings, marketplace visibility, and onsite merchandising. AI agents introduce [...]]]></description>
		
		
		
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		<title>OpenAI’s original vision was to own the entire commercial journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/25/openais-original-vision-was-to-own-the-entire-commercial-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/25/openais-original-vision-was-to-own-the-entire-commercial-journey/</guid>

					<description><![CDATA[The buy button is moving again. Just months after the industry braced for a future where ChatGPT would own the entire shopping funnel from discovery to final payment, OpenAI has quietly hit the brakes. Reports from The Information confirm that OpenAI has shelved plans for Instant Checkout, the feature that would have allowed users to [...]]]></description>
		
		
		
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		<title>26 Ecommerce trends for 2026: The efficiency reset</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/24/26-ecommerce-trends-for-2026-the-efficiency-reset/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/24/26-ecommerce-trends-for-2026-the-efficiency-reset/</guid>

					<description><![CDATA[Online retail in 2026 doesn’t just look different; it operates on an entirely new frequency. We’ve left the reactive models of the early 2020s in the dust, entering an era of predictive, agentic commerce where the friction between desire and acquisition has effectively vanished. For developers and merchants, the game has changed. It’s no longer [...]]]></description>
		
		
		
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		<title>Retail’s biggest blind spot: The anonymous customer</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/23/retails-biggest-blind-spot-the-anonymous-customer/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/23/retails-biggest-blind-spot-the-anonymous-customer/</guid>

					<description><![CDATA[Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find products, retailers are realizing they have a significant blind spot: anonymous customers. For years, the retail industry has optimized around known customers. Loyalty programs, CRM systems, personalized emails and app experiences are all built on the assumption that the most [...]]]></description>
		
		
		
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		<title>What is agentic commerce? A guide for European businesses</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/22/what-is-agentic-commerce-a-guide-for-european-businesses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 22 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/22/what-is-agentic-commerce-a-guide-for-european-businesses/</guid>

					<description><![CDATA[You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation. This is agentic commerce: selling through AI assistants instead of websites. [...]]]></description>
		
		
		
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		<title>2026 Ecommerce personalization trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/21/2026-ecommerce-personalization-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 21 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/21/2026-ecommerce-personalization-trends/</guid>

					<description><![CDATA[A shopper hesitates. A page stays open. Another tab waits in the background. That pause matters. It’s where attention shifts. And in 2026, these quick moments will shape the next stage of ecommerce personalization. The goal hasn’t changed: make every experience relevant. What’s changing is the pace. Ecommerce personalization now depends on timing. How quickly can [...]]]></description>
		
		
		
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		<title>How to turn BOPIS into a revenue driver</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/20/how-to-turn-bopis-into-a-revenue-driver/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/20/how-to-turn-bopis-into-a-revenue-driver/</guid>

					<description><![CDATA[Buy online, pick up in-store. Five words that sound simple … until a wrong item turns an excited customer into a lost one. BOPIS (buy online, pick up in-store), BOSS (buy online, ship to store), and BORIS (buy online, return in-store) have evolved from convenience features into measurable revenue channels. The math is compelling: a [...]]]></description>
		
		
		
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		<title>10 Trends and predictions for retail in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/19/10-trends-and-predictions-for-retail-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/19/10-trends-and-predictions-for-retail-in-2026/</guid>

					<description><![CDATA[Understand your customers and their priorities to create journeys that resonate. Remember playing with a kaleidoscope as a kid? As you turned the tube, it created ever-changing colorful patterns — some more appealing than others. Over the next 12 months, retailers can expect constantly shifting patterns as they navigate rapid technological shifts led by artificial [...]]]></description>
		
		
		
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		<title>Third edition of the “Top 50 DIY, Home &amp; Garden Retail Europe”: an annual ranking that highlights the 50 leading online retailers in the DIY, Home &amp; Garden sector</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/18/third-edition-of-the-top-50-diy-home-garden-retail-europe-an-annual-ranking-that-highlights-the-50-leading-online-retailers-in-the-diy-home-garden-sector/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 08:04:31 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=54831</guid>

					<description><![CDATA[Brussels – 19th March 2026. Cross-Border Commerce Europe, the platform facilitating cross-border e-commerce across Europe, has published an updated research paper evaluating and ranking the top 50 cross-border online DIY, home &#38; garden retailers and marketplaces in Europe.  After several years of exceptional growth driven by pandemic-related home improvement spending, the European DIY, Home &#38; [...]]]></description>
		
		
		
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		<title>The AI attribution blind spot</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/18/the-ai-attribution-blind-spot/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/18/the-ai-attribution-blind-spot/</guid>

					<description><![CDATA[Artificial intelligence is beginning to reshape how shoppers discover products. The shift could create a new attribution blind spot for retailers, direct-to-consumer brands, and consumer goods manufacturers. A growing, albeit small, number of consumers begin their product research not with a search engine or marketplace, but with a conversational query to an AI assistant. In [...]]]></description>
		
		
		
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		<title>Email marketing awaits true AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/17/email-marketing-awaits-true-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/17/email-marketing-awaits-true-ai/</guid>

					<description><![CDATA[Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human help. There is a maturation gap between the AI-powered email that marketers can imagine and the campaigns they can actually create. Filling this gap could be a significant opportunity. Email marketing should seemingly be obsolete. The first “email,” after all, [...]]]></description>
		
		
		
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		<title>How brands are reinventing loyalty for the AI decision-maker</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/16/how-brands-are-reinventing-loyalty-for-the-ai-decision-maker/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/16/how-brands-are-reinventing-loyalty-for-the-ai-decision-maker/</guid>

					<description><![CDATA[The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional pull of a well-crafted rewards tier. It will be an artificial intelligence (AI) agent, querying product catalogs, comparing subscription value and executing purchases on behalf of a human who has [...]]]></description>
		
		
		
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		<title>10 Strategies to reduce cart abandonment with GenAI</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/15/10-strategies-to-reduce-cart-abandonment-with-genai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 15 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/15/10-strategies-to-reduce-cart-abandonment-with-genai/</guid>

					<description><![CDATA[Globally, nearly 70% of online carts are abandoned—and on mobile, that rate rises to over 85%. The intent is real, but the follow-through often fails: A traveler who selects flights but doesn’t book, a subscriber who starts registration but doesn’t finish, a prospect who adds a financial product to compare, then disappears. Key takeaways: • [...]]]></description>
		
		
		
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		<title>Content marketing in an AI era: From SEO volume to brand fame</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/14/content-marketing-in-an-ai-era-from-seo-volume-to-brand-fame/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 14 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/14/content-marketing-in-an-ai-era-from-seo-volume-to-brand-fame/</guid>

					<description><![CDATA[Content marketing is collapsing and rebuilding simultaneously. AI systems now answer informational queries directly inside search results. Large language models (LLMs) synthesize known information instantly. Information production is accelerating faster than distribution capacity. Public feeds are already saturated. The cost of producing content has fallen to nearly zero, while the cost of being seen has [...]]]></description>
		
		
		
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		<title>Consumers are choosing between convenience or experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/13/consumers-are-choosing-between-convenience-or-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/13/consumers-are-choosing-between-convenience-or-experience/</guid>

					<description><![CDATA[Holiday shopping trends revealed a sharp divide within the retail industry, and big-box stores are caught in the middle. Industry consumer spending data from the biggest pre-Christmas weekend of the year, Black Friday/Small Business Saturday, shows a clear bifurcation of shopping habits. Mid-market retailers report stagnant growth and missed targets, like Target’s 16 percent profit [...]]]></description>
		
		
		
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		<title>Automation is marketing’s fastest path to AI returns</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/12/automation-is-marketings-fastest-path-to-ai-returns/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/12/automation-is-marketings-fastest-path-to-ai-returns/</guid>

					<description><![CDATA[Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact. Productivity gains from AI remain uneven. Marketing leaders don’t lack vision for an AI future, but they don’t [...]]]></description>
		
		
		
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		<title>What gets B2B brands cited in genAI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/11/what-gets-b2b-brands-cited-in-genai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/11/what-gets-b2b-brands-cited-in-genai-answers/</guid>

					<description><![CDATA[A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s [...]]]></description>
		
		
		
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		<title>How to drive real ROI with AI in B2B marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/10/how-to-drive-real-roi-with-ai-in-b2b-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/10/how-to-drive-real-roi-with-ai-in-b2b-marketing/</guid>

					<description><![CDATA[AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. We’ve all felt it — that initial buzz around AI.  For a while, every marketing conversation started with “Did you see what ChatGPT can do?” Now the novelty has faded and it’s [...]]]></description>
		
		
		
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		<title>Worldline unveils One Commerce, powering next generation of omnichannel retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/09/worldline-unveils-one-commerce-powering-next-generation-of-omnichannel-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/09/worldline-unveils-one-commerce-powering-next-generation-of-omnichannel-retail/</guid>

					<description><![CDATA[A unified vision enabling merchants to seamlessly integrate payments, data, and technology to deliver smarter, more connected customer experiences. Worldline, a European leader in payment services,  announces the launch of Worldline One Commerce, a new integrated vision that redefines how merchants connect payments, data, technology and customer experiences. Worldline One Commerce empowers retailers to deliver [...]]]></description>
		
		
		
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		<title>Key shopping holidays and important dates for the US, UK, &amp; more</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/08/key-shopping-holidays-and-important-dates-for-the-us-uk-more/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 08 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/08/key-shopping-holidays-and-important-dates-for-the-us-uk-more/</guid>

					<description><![CDATA[Plan your 2026 promotions with our definitive retail calendar. Consumers set a new holiday shopping record in 2024, with US holiday retail spending totaling $994.1 billion. But while the end-of-year holiday season gets a ton of retail hype, holidays happen year-round. And with some strategic planning—and creative marketing—you can take advantage of all of them [...]]]></description>
		
		
		
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		<title>SMS vs. WhatsApp: What each channel does best</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/07/sms-vs-whatsapp-what-each-channel-does-best/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 07 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/07/sms-vs-whatsapp-what-each-channel-does-best/</guid>

					<description><![CDATA[One big mistake enterprises are making is assuming one channel can serve every customer, every moment, and every market. Many teams gravitate toward whichever channel feels modern, popular, or cost‑effective to engage their customers. Others stick to the one they’ve always used, convinced it’s “good enough.” Both approaches lead to the same problem: messages that miss expectations simply because the channel wasn’t the right fit for the job. [...]]]></description>
		
		
		
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		<title>2026 Messaging trends every enterprise should act on now</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/06/2026-messaging-trends-every-enterprise-should-act-on-now/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/06/2026-messaging-trends-every-enterprise-should-act-on-now/</guid>

					<description><![CDATA[2026 is the year intelligent orchestration becomes the new standard.Customer expectations have changed. Markets have changed. The fraud has changed. Messaging became a living ecosystem where AI, security, number intelligence, and customer experience converge. And for enterprises, the mandate is clear: move from multichannel communication to orchestrated, predictive, automated engagement. → Read the full article: 2026 Messaging trends every enterprise [...]]]></description>
		
		
		
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		<title>Are physical stores the highest-ROI digital asset in retail?</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/05/are-physical-stores-the-highest-roi-digital-asset-in-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/05/are-physical-stores-the-highest-roi-digital-asset-in-retail/</guid>

					<description><![CDATA[If you had incremental budget to deploy this quarter, where would it go? Paid media? Personalization? Maybe a new AI layer? Few executive teams would instinctively direct that capital toward their store network. And that reflex is costing you margin. For years, stores have been managed as operating obligations while digital channels absorbed strategic attention. [...]]]></description>
		
		
		
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		<title>Turn ecommerce returns into revenue</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/04/turn-ecommerce-returns-into-revenue/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/04/turn-ecommerce-returns-into-revenue/</guid>

					<description><![CDATA[Every refund processed without an alternative offer is a choice—not an inevitability, a choice—to end the conversation with a customer who has already demonstrated purchase intent. In most organizations, no one owns returns as a conversion surface. Operations tracks them, customer support resolves them, and finance absorbs them, but ultimately online returns are treated as [...]]]></description>
		
		
		
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		<title>Google Ads adds ROAS-based tool for valuing new customers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/03/google-ads-adds-roas-based-tool-for-valuing-new-customers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/03/google-ads-adds-roas-based-tool-for-valuing-new-customers/</guid>

					<description><![CDATA[Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account and bid settings to help. It starts with a feature called “New Customer Acquisition” in customer lifecycle optimization, located in the account-level goals section. Advertisers can set an incremental conversion value for new customers. For example, if converting [...]]]></description>
		
		
		
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		<title>Nearly half of shoppers used mobile for their latest retail purchase</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/02/nearly-half-of-shoppers-used-mobile-for-their-latest-retail-purchase/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/02/nearly-half-of-shoppers-used-mobile-for-their-latest-retail-purchase/</guid>

					<description><![CDATA[The smartphone is no longer just a shopping tool. It has become the storefront. That was the central takeaway from the “ 2025 Global Digital Shopping Index: The Rise of the Mobile Window Shopper and What It Means for Payments,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions. Drawing on surveys of 18,468 consumers [...]]]></description>
		
		
		
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		<title>Bots are taking over the web. Why that may not be a bad thing for retail marketers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/01/bots-are-taking-over-the-web-why-that-may-not-be-a-bad-thing-for-retail-marketers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 01 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/01/bots-are-taking-over-the-web-why-that-may-not-be-a-bad-thing-for-retail-marketers/</guid>

					<description><![CDATA[LLMs and AI Agents are reshaping how the web operates and how consumers interact with it. As AI-powered shopping assistants increasingly drive purchase decisions, retail sites are now serving a dual audience: human shoppers and the AI agents that influence them. WP Engine’s new 2025 Website Traffic Trends Report reveals that nearly one in three [...]]]></description>
		
		
		
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		<title>How Gen Z is taking back their taste from AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/28/how-gen-z-is-taking-back-their-taste-from-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 28 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/28/how-gen-z-is-taking-back-their-taste-from-ai/</guid>

					<description><![CDATA[These days, it feels like we all hear the same viral songs, and our feeds push the same outfits. We let algorithms decide what we see and tell us what we’re supposed to like. Spending time online doesn’t help us to find what we love any more because we’re losing touch with our own taste. [...]]]></description>
		
		
		
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		<title>When bots shop: Why brands should stop ignoring ChatGPT commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/27/when-bots-shop-why-brands-should-stop-ignoring-chatgpt-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/27/when-bots-shop-why-brands-should-stop-ignoring-chatgpt-commerce/</guid>

					<description><![CDATA[As OpenAI expands ChatGPT’s commerce capabilities through partnerships with Shopify, Walmart and PayPal, a quiet transformation is underway. The platform is becoming a shopping interface that can recommend products, manage checkout and connect transactions directly to fulfillment. That shift has created an industry divide. On one side are the innovators experimenting with AI-driven commerce. On [...]]]></description>
		
		
		
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		<title>Brand building in the era of AI Search: A practical guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/26/brand-building-in-the-era-of-ai-search-a-practical-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/26/brand-building-in-the-era-of-ai-search-a-practical-guide/</guid>

					<description><![CDATA[Learn how brands can navigate the sea of AI Search and the change in consumer behaviours by optimising for LLMs, maintaining visibility, and building meaningfully different content strategies that drive growth. Ever since the launch of ChatGPT in November 2022, the pace of change in the digital marketing world has been overwhelming. The constant AI [...]]]></description>
		
		
		
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		<title>Google Discover for ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/25/google-discover-for-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/25/google-discover-for-ecommerce/</guid>

					<description><![CDATA[As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide a new and growing source of organic traffic for ecommerce merchants. Discover is Google’s personalized, query-less content feed similar to those on X and Facebook. The Discover feed appears in Google’s mobile applications and on the main screens [...]]]></description>
		
		
		
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		<title>Ask an expert: Should merchants block AI bots?</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/24/ask-an-expert-should-merchants-block-ai-bots/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/24/ask-an-expert-should-merchants-block-ai-bots/</guid>

					<description><![CDATA[“Ask an Expert” is an occasional series where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Scot Wingo, a serial ecommerce entrepreneur most recently of ReFiBuy, a generative engine optimization platform, and before that, ChannelAdvisor, the marketplace management firm. He addresses tactics for managing genAI bots. Should ecommerce merchants monitor [...]]]></description>
		
		
		
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		<title>Why Google’s Universal Commerce Protocol rewrites the customer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/23/why-googles-universal-commerce-protocol-rewrites-the-customer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 23 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/23/why-googles-universal-commerce-protocol-rewrites-the-customer-journey/</guid>

					<description><![CDATA[Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment. Last month, during NRF, Google launched its Universal Commerce Protocol (UCP), which will change the way we do ecommerce. Allow me to explain why. The Gist Commerce is shifting from storefronts to agents. Google’s Universal Commerce [...]]]></description>
		
		
		
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		<title>The best subscription pricing strategies for growth</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/22/the-best-subscription-pricing-strategies-for-growth/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/22/the-best-subscription-pricing-strategies-for-growth/</guid>

					<description><![CDATA[Pricing strategies for subscription businesses shape your revenue and retention. How you structure plans, tier features, or charge for usage affects who buys and how long they stay.  Pricing is one of the few levers you can adjust without rebuilding your product. How you structure plans, tier features, or charge for usage affects who buys [...]]]></description>
		
		
		
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		<title>How AI can handle 3 Gen Z retail trends that shaped the 2025 holiday season</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/21/how-ai-can-handle-3-gen-z-retail-trends-that-shaped-the-2025-holiday-season/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/21/how-ai-can-handle-3-gen-z-retail-trends-that-shaped-the-2025-holiday-season/</guid>

					<description><![CDATA[Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 holiday spending would drop 34% from the previous year, with an emphasis on budgeting and deal-hunting. And while the numbers are still coming in, the mandate for retail leaders is clear: adapt to Gen Z’s evolving preferences or miss out [...]]]></description>
		
		
		
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		<title>Generate a digital version of yourself to virtually try on clothes</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/20/generate-a-digital-version-of-yourself-to-virtually-try-on-clothes/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/20/generate-a-digital-version-of-yourself-to-virtually-try-on-clothes/</guid>

					<description><![CDATA[Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers only for now have a new way to use our virtual try on tool: Now if you don’t have a full body photo of yourself you can use a selfie and Nano Banana, our Gemini 2.5 Flash Image model, will generate [...]]]></description>
		
		
		
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		<title>The uncomfortable truths of the agentic commerce era</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/19/the-uncomfortable-truths-of-the-agentic-commerce-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/19/the-uncomfortable-truths-of-the-agentic-commerce-era/</guid>

					<description><![CDATA[Last month OpenAI said it will start testing ads in ChatGPT. Within the hour, we had clients reaching out for our POV. And we love that: our clients are invested in optimizing every AI advancement, and we get excited about this stuff. But in the AI commerce world, there’s often a chasm between “announced” and [...]]]></description>
		
		
		
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		<title>What Amazon/UPS/FedEx shifts mean for European retailers in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/18/what-amazon-ups-fedex-shifts-mean-for-european-retailers-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 18 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/18/what-amazon-ups-fedex-shifts-mean-for-european-retailers-in-2026/</guid>

					<description><![CDATA[Imagine this: you’re a retail executive enjoying a steady partnership with a major parcel carrier, when suddenly the ground shifts beneath your feet. In 2026, that’s not a hypothetical scenario, it’s exactly what’s happening in the delivery world. UPS is dramatically cutting the volume of Amazon packages it carries, FedEx is overhauling its network and [...]]]></description>
		
		
		
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		<title>Agentic AI isn’t a shiny add-on. It’s becoming existential for retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/17/agentic-ai-isnt-a-shiny-add-on-its-becoming-existential-for-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/17/agentic-ai-isnt-a-shiny-add-on-its-becoming-existential-for-retail/</guid>

					<description><![CDATA[At NRF 2026, the message was sober: agentic AI isn’t a demo, it’s infrastructure. SAP, Dunnhumby and Mirakl explain why data, stores and discovery now determine whether retailers remain visible, trusted and chosen. For years, retailers were told the future was digital, frictionless and screen-first. Stores were liabilities. Loyalty was a program. Data was something [...]]]></description>
		
		
		
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		<title>The future of digital try-ons in ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/16/the-future-of-digital-try-ons-in-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/16/the-future-of-digital-try-ons-in-ecommerce/</guid>

					<description><![CDATA[How well are your products represented online? According to Google, 59% of shoppers still feel dissatisfied with their online purchases because they didn’t look as expected. Digital try-ons offer innovative ways to minimize this risk. After decades of experimentation, the tech may have finally left its awkward teenage phase behind – and come far enough [...]]]></description>
		
		
		
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		<title>Online purchase journey said to fragment</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/15/online-purchase-journey-said-to-fragment/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 15 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/15/online-purchase-journey-said-to-fragment/</guid>

					<description><![CDATA[Online marketplace shoppers are still more likely to being their purchase journey at a marketplace than any other channel, but the extent to which that’s the case appears to have lessened from last year as the journey becomes more fragmented, according to a report from ChannelEngine. According to the survey of 4,500 online marketplace shoppers [...]]]></description>
		
		
		
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		<title>Shopify president on agentic commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/14/shopify-president-on-agentic-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 14 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/14/shopify-president-on-agentic-commerce/</guid>

					<description><![CDATA[AI agent-based shopping could increase e-commerce penetration and ultimately “level the playing field” for brands, Harley Finkelstein told Retail Brew. Retail is entering its agentic era. At least that’s what Shopify President Harley Finkelstein told Retail Brew at NRF. He’s certainly not alone in that thinking: Agentic commerce was by far the show’s buzziest term, [...]]]></description>
		
		
		
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		<title>Marketing to humans and machines</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/13/marketing-to-humans-and-machines/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 13 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/13/marketing-to-humans-and-machines/</guid>

					<description><![CDATA[Agentic shopping presents ecommerce marketers with a familiar problem in a new form. The promise is simple enough. AI agents act on behalf of shoppers to search, compare, select, and even purchase products. These agents will use a shopper’s preferences (stated and inferred) rather than browsing products from digital shelves. McKinsey &#038; Company describes it [...]]]></description>
		
		
		
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		<title>AI has changed holiday shopping: Here’s what the numbers say</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/12/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/12/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/</guid>

					<description><![CDATA[AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe. Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and the tech and software industries experiencing triple-digit growth in AI referral traffic year over [...]]]></description>
		
		
		
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		<title>7 Ways AI is revolutionizing ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/11/7-ways-ai-is-revolutionizing-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/11/7-ways-ai-is-revolutionizing-ecommerce/</guid>

					<description><![CDATA[Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to streamlined workflows, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate an average of 10-12% extra revenue. With more and more consumers gravitating toward online shopping ( 21% of [...]]]></description>
		
		
		
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		<title>How to get feedback from customers via email</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/10/how-to-get-feedback-from-customers-via-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 10 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/10/how-to-get-feedback-from-customers-via-email/</guid>

					<description><![CDATA[Gathering customer feedback is an essential step in the process of improving your business. To create a positive user experience and improve customer satisfaction, businesses must have an effective means of learning what their customers like and don’t like about their product or service. In this article, we explore why you should be collecting customer [...]]]></description>
		
		
		
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		<title>The new economics of resale</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/09/the-new-economics-of-resale/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 09 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/09/the-new-economics-of-resale/</guid>

					<description><![CDATA[Secondhand September began like most social movements do: with a marketing-friendly pledge to take better care of the planet. But now, it’s a mirror reflecting our contradictory behaviors and our innate desire to be seen as smarter and more stylish than everyone else.  Launched by UK charity organization Oxfam in 2019, Secondhand September challenged consumers [...]]]></description>
		
		
		
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		<title>Important changes when you contract online with EU consumers</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/08/important-changes-when-you-contract-online-with-eu-consumers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 08 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/08/important-changes-when-you-contract-online-with-eu-consumers/</guid>

					<description><![CDATA[As part of the EU’s measures to support consumers contracting with online retailers, it has introduced requirements that retailers make it easier for consumers to withdraw from online contracts, by providing clearer (and well signposted) means of withdrawal online. Despite its name, Directive (EU) 2023/2673 as regards financial services contracts concluded at a distance contains [...]]]></description>
		
		
		
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		<title>Overfocusing on customer acquisition &amp; retention undermines brand growth</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/07/overfocusing-on-customer-acquisition-retention-undermines-brand-growth/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 07 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/07/overfocusing-on-customer-acquisition-retention-undermines-brand-growth/</guid>

					<description><![CDATA[Driving brand growth depends on getting more people to buy from your brand more often. In pursuit of this, there are often misconceptions and misinformation that focus wholly on customer retention/loyalty or customer acquisition. Across every brand/retailer and category Circana tracks, retention and acquisition are deeply connected. For brands to sustainably and consistently grow, they [...]]]></description>
		
		
		
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		<title>80% of Greek consumers shop outside of the EU</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/06/80-of-greek-consumers-shop-outside-of-the-eu/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/06/80-of-greek-consumers-shop-outside-of-the-eu/</guid>

					<description><![CDATA[A growing share of EU online shopping is flowing to marketplaces based outside the European Union. Greece has emerged as an extreme example of this shift. Recent survey data shows that roughly 80 percent of Greek consumers have purchased from at least one non-EU e-commerce platform, with Temu and Shein standing out as the most [...]]]></description>
		
		
		
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		<title>As fraud evolves, businesses are turning to data</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/05/as-fraud-evolves-businesses-are-turning-to-data/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/05/as-fraud-evolves-businesses-are-turning-to-data/</guid>

					<description><![CDATA[In an era where convenience is king, the swift, seamless transactions that consumers and businesses now expect have been hitting a major roadblock: fraud. The scale of this problem is staggering. By 2028, global losses to online payment fraud are projected to reach a jaw-dropping $362 billion. The United States is expected to see the [...]]]></description>
		
		
		
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		<title>AI Agent vs. Agentic AI: What’s the difference — and why it matters</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/04/ai-agent-vs-agentic-ai-whats-the-difference-and-why-it-matters/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/04/ai-agent-vs-agentic-ai-whats-the-difference-and-why-it-matters/</guid>

					<description><![CDATA[AI agents aren’t the same as agentic AI. Learn the critical difference — and why it matters for building scalable, goal-driven enterprise systems. Over the past few months, the buzz has been increasing: analyst reports, strategy memos and keynote presentations all pointing to the next major shift in enterprise AI. Gartner recently named agentic AI [...]]]></description>
		
		
		
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		<title>The AI platform shift and the opportunity ahead for retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/03/the-ai-platform-shift-and-the-opportunity-ahead-for-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/03/the-ai-platform-shift-and-the-opportunity-ahead-for-retail/</guid>

					<description><![CDATA[At NRF&#8217;26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) and John Furner (Walmart, President &#038; CEO) say about what it changes for discovery, loyalty, and conversion. Retail has lived through plenty of “next eras.” The web. Mobile. Marketplaces. Social commerce. Each wave promised [...]]]></description>
		
		
		
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		<title>2026 Global holiday readiness playbook: your 12-month marketing calendar</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/02/2026-global-holiday-readiness-playbook-your-12-month-marketing-calendar/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/02/2026-global-holiday-readiness-playbook-your-12-month-marketing-calendar/</guid>

					<description><![CDATA[Marketers who plan early, move fast, and stay flexible are the ones who win big, especially when customer expectations are evolving at lightning speed. This year is packed with big opportunities. New seasonal peaks, earlier buying behaviors, enhanced AI-powered personalization, and customers who expect seamless experiences every time they engage with your brand. If you [...]]]></description>
		
		
		
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		<title>Google’s agentic partnership with Walmart, the end of click-and-buy retail?</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/01/googles-agentic-partnership-with-walmart-the-end-of-click-and-buy-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 01 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/01/googles-agentic-partnership-with-walmart-the-end-of-click-and-buy-retail/</guid>

					<description><![CDATA[Google and Walmart are embedding Walmart and Sam’s Club inventory into Google’s Gemini AI to move retail from search-based eCommerce to agent-driven shopping. The partnership aims to eliminate friction by enabling discovery, personalization and checkout directly within AI conversations, online and in-store. This signals the rise of agentic commerce, where AI agents handle shopping tasks [...]]]></description>
		
		
		
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		<title>AI is reshaping discovery. Affiliate may be the most reliable channel left</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/31/ai-is-reshaping-discovery-affiliate-may-be-the-most-reliable-channel-left/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/31/ai-is-reshaping-discovery-affiliate-may-be-the-most-reliable-channel-left/</guid>

					<description><![CDATA[Let’s start the year with a hard truth. In 2026, the most valuable content on the internet will be the source AI chooses to quote. AI is rapidly reshaping how people are discovering products, build trust in a brand, and make decisions. Search behavior is shifting, visibility is less predictable, and an increasing number of [...]]]></description>
		
		
		
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		<title>Retail in 2026: What brands must fix before AI leaves them behind</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/30/retail-in-2026-what-brands-must-fix-before-ai-leaves-them-behind/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 30 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/30/retail-in-2026-what-brands-must-fix-before-ai-leaves-them-behind/</guid>

					<description><![CDATA[In the past year, at least a dozen major tech firms and retailers have launched artificial intelligence shopping agents. AI is no longer operating quietly behind the scenes; it’s taking an active role in how people shop, compare and decide. Over the coming months, this shift will make life much better for consumers and much [...]]]></description>
		
		
		
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