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	<title>Cross-Border Commerce Europe News</title>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>ChatGPT SEO: How to get your brand cited in ChatGPT answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</guid>

					<description><![CDATA[ChatGPT SEO is the set of optimizations that make your website more likely to be cited as a source in ChatGPT responses. This guide covers how ChatGPT selects sources, GPTBot access, FAQ schema, Bing indexing, content structure, and citation tracking. What is ChatGPT SEO? ChatGPT SEO refers to the set of optimizations that make your [...]]]></description>
		
		
		
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		<title>Perplexity SEO: How to get cited in Perplexity AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</guid>

					<description><![CDATA[Perplexity SEO optimizes your content to be cited in Perplexity AI’s real-time, fully attributed answers. This guide covers PerplexityBot access, content freshness signals, domain authority, answer formatting, and tracking Perplexity citations. What is Perplexity SEO? Perplexity SEO refers to optimizations that increase the likelihood of your content being cited in Perplexity AI responses. Perplexity AI [...]]]></description>
		
		
		
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		<title>Gemini SEO: How to rank in Google Gemini and AI Overviews</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</guid>

					<description><![CDATA[Gemini SEO optimizes your website for inclusion in Google Gemini responses and Google AI Overviews. This guide covers Google-Extended bot access, structured data requirements, Core Web Vitals, EEAT signals, and how to track your Gemini visibility. What is Gemini SEO? Gemini SEO refers to optimizations that increase your brand’s inclusion in Google Gemini responses and [...]]]></description>
		
		
		
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		<item>
		<title>Claude SEO: How to get your brand featured in Claude AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</guid>

					<description><![CDATA[Claude SEO optimizes your content for citation in Anthropic’s Claude AI. This guide covers ClaudeBot and anthropic-ai bot access, content structure for factual accuracy, building authority signals Claude values, and tracking your Claude citation rate. What is Claude SEO? Claude SEO refers to optimizations that make your content more likely to be cited in Claude’s [...]]]></description>
		
		
		
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		<title>Gift cards and loyalty programs to build brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 02 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</guid>

					<description><![CDATA[Gift cards have come a long way from the laminated paper certificates tucked into birthday envelopes. Today, they sit at the intersection of payments, marketing, and customer experience. For modern retailers, the challenge isn’t just attracting customers; it’s keeping them. With high competition across both physical and digital channels, brands need tools that create genuine, [...]]]></description>
		
		
		
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		<title>Customers are already shopping on TikTok Shop &amp; staying there</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</guid>

					<description><![CDATA[The beauty industry has spent years debating whether social commerce would ever move beyond impulse purchases and trend-chasing. TikTok Shop’s buyer data suggests that debate is settled, and the numbers behind it tell a more interesting story than most brands expect. What makes TikTok Shop different from every other e-Commerce channel is how purchase decisions [...]]]></description>
		
		
		
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		<title>Agentic commerce is reshaping retail … and most models aren’t ready</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</guid>

					<description><![CDATA[When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of digital commerce itself. Retailers are now [...]]]></description>
		
		
		
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		<title>Why smart brands are rethinking discovery in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</guid>

					<description><![CDATA[The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence tools to research products, compare options, and make decisions before they ever land on a brand’s website, walk into a store, or open an app. For retailers, the immediate challenge is visibility: [...]]]></description>
		
		
		
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		<title>The age of intentional beauty: What consumers will expect by 2030</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</guid>

					<description><![CDATA[For decades, the beauty industry has been driven by innovation. New ingredients, new formats, new claims, new technologies, and an endless stream of product launches have fueled growth and consumer excitement. But as we look toward 2030, a different reality is emerging. Consumers are no longer simply searching for the newest product. They are searching [...]]]></description>
		
		
		
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		<title>AI adoption crawls: 80% of european retailers still grappling with basics</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</guid>

					<description><![CDATA[Retailers are placing a stronger emphasis on artificial intelligence in marketing over pricing strategies and supplier negotiations, traditionally seen as high-value areas. Trailblazers like Zalando and Asos are restructuring their organizations to seize profitability. The retail sector in Europe is making very slow progress in adopting Artificial Intelligence (AI). Macroeconomic figures point to massive potential, [...]]]></description>
		
		
		
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		<item>
		<title>The anatomy of a good email</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</guid>

					<description><![CDATA[Email marketing is a craft that blends strategy, creativity, and a dash of technical savvy. In today’s crowded digital world, a thoughtfully built email can mean the difference between inspiring action and being ignored. Whether you’re revamping your campaigns or refining what already works, understanding the full anatomy of an effective email will help you [...]]]></description>
		
		
		
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		<title>How can behavioral segmentation drive engagement and loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 26 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</guid>

					<description><![CDATA[Segmentation has long played a role in targeting different consumer groups. Demographics and location data were first, offering a powerful way to target customer segments based on what they’re likely to want. With new technology, it’s now possible to understand consumers on an even deeper level. Customer habits and actions say a lot about their [...]]]></description>
		
		
		
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		<item>
		<title>AI adoption in retail: 25% of consumers rely on tech, Gen Z at the forefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</guid>

					<description><![CDATA[Generative Artificial Intelligence (AI) is beginning to gain traction in consumer markets, with shopping emerging as its primary application. Twenty-six percent of consumers use generative AI tools for shopping, ahead of other uses such as managing health and wellness (22%), planning trips and family events (21%), or obtaining financial advice (18%). According to the “State [...]]]></description>
		
		
		
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		<title>Where AI belongs in e-commerce (and where it doesn’t)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</guid>

					<description><![CDATA[The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites through AI platforms like ChatGPT, Perplexity, and Gemini are 50 percent more likely to convert to purchase than those coming from organic search. Not only are they more likely to [...]]]></description>
		
		
		
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		<title>Why they’re not that into your emails —and how to fix it</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</guid>

					<description><![CDATA[It’s exciting to see your subscriber list grow with a fresh audience. But after the initial handshake, it can start to feel like you’re being ghosted. When open rates stall—yes, you should still have a pulse on how they trend—the instinct is to blame a dull subject line or a clunky design. Here’s the thing: those [...]]]></description>
		
		
		
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		<title>The agentic commerce revolution: Why data is the new storefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</guid>

					<description><![CDATA[The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, consumers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, and Gemini—to find what they need. Nearly 60% of consumers are already shifting their search behavior away [...]]]></description>
		
		
		
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		<title>Stop killing your margins: A guide to smarter e-commerce discounting</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</guid>

					<description><![CDATA[Every week, the same tension fills boardrooms across the DTC landscape. As the week closes, the gap between projected and actual revenue widens, and the instinct is always the same: sacrifice price to force volume. Blanket discounting becomes the business model. It starts as a temporary fix (a 30% off site-wide sale to bridge a [...]]]></description>
		
		
		
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		<title>4 Experts on how to make AI investments worthwhile</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 20 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</guid>

					<description><![CDATA[The promise of AI technology that is often repeated is it can transform how CX teams scale their operations, make employees more productive and open up access to data on unprecedented levels. It doesn’t always work out this way, according to Brian Cantor, managing director at CMP. The benefits vendors promised from their AI solutions [...]]]></description>
		
		
		
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		<title>Ulta’s chief marketer on blending brand building and omnichannel marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 19 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</guid>

					<description><![CDATA[Ulta Beauty’s fiscal year is off to a strong start, with Q1 net sales up 11.1% to $3.2 billion and broad-based growth across all channels and major categories, despite persistent economic pressure on consumers, according to the company. Executives have attributed the success in part to its marketing. Leading the way is Kelly Mahoney, who [...]]]></description>
		
		
		
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		<title>Who owns the last mile delivery experience?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 18 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</guid>

					<description><![CDATA[A customer orders from your brand, has a terrible delivery experience through DoorDash or Instacart, and leaves a one-star review that tags you, not the driver. It doesn’t matter that you never touched the package after it left the warehouse. It doesn’t matter that the delay was the platform’s fault.  To that customer, you failed [...]]]></description>
		
		
		
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		<title>Luxury industry explores AI, strategizing future business models</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</guid>

					<description><![CDATA[As luxury brands strive to harness the power of artificial intelligence to drive growth, the magic formula is still out of reach. Insights from Bain and Comité Colbert reveal a sector rapidly experimenting with pilots and centralizing AI in back-office operations. In a luxury flagship store, almost everything is designed so that nothing seems automatic. [...]]]></description>
		
		
		
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		<title>Understanding commercial email: Examples and best practices</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</guid>

					<description><![CDATA[Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted campaigns don’t end up in the spam folder or break completely in dark mode. Commercial email refers to messages sent primarily to promote a product or service. While that sounds straightforward, the distinction between commercial versus transactional email isn’t just [...]]]></description>
		
		
		
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		<title>Square helping sellers reach customers through AI-powered discovery</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</guid>

					<description><![CDATA[Square announced a new ChatGPT app and Claude plugin, helping sellers get discovered and transact at the exact moment customers are making purchasing decisions through AI-powered conversations. Square was built to help sellers accept payments where their customers are. This foundation has expanded to helping sellers reach customers across key digital channels, from search and [...]]]></description>
		
		
		
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		<title>Build the intent that makes peak season campaigns convert.</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</guid>

					<description><![CDATA[People on Pinterest plan for weeks before they make a purchase. Brands that show up during that process build the intent that makes peak season campaigns convert. Every advertiser knows how chaotic Q4 gets. You have to spend more to compete for attention that’s harder than ever to get, and most platforms make this worse, [...]]]></description>
		
		
		
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		<title>Why retailers are bringing back the catalog, but making it digital</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</guid>

					<description><![CDATA[Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The performance marketing channels that powered a decade of retail growth are delivering diminishing returns, and retail teams are feeling it in their budgets. The usual instinct is to [...]]]></description>
		
		
		
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		<title>Why traditional retail metrics break down in agentic commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 12 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</guid>

					<description><![CDATA[Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences.  The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement. [...]]]></description>
		
		
		
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		<title>How retailers are thinking about omnichannel in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 11 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</guid>

					<description><![CDATA[Omnichannel retail has evolved to include artificial intelligence and agentic agents, but stores still need to focus on customer experiences and brand loyalty in order to drive traffic, executives from Ulta, Stitch Fix and other companies said during a Wednesday panel at the CommerceNext Growth Show in New York. In order to meet consumers where [...]]]></description>
		
		
		
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		<title>Where AI actually belongs in the store</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</guid>

					<description><![CDATA[Every retailer we talk to has AI on the agenda right now. Whether it shows up as a board-level priority, a vendor slide, or a question from a prospect we are engaging with, the conversation is unavoidable. And for the most part, that’s a good thing. The store associate has needed better tools for a [...]]]></description>
		
		
		
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		<title>Visa expands agentic commerce access in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</guid>

					<description><![CDATA[Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers. In addition, the transactions are enabled through [...]]]></description>
		
		
		
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		<title>The 5 Google AI Mode ad formats (and how they work)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 08 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</guid>

					<description><![CDATA[Ads have been showing within Google’s AI Mode since around the 19th of November 2025. This is despite the announcement at Google Marketing Live in May, with testing apparently being in motion for months before the first discovery, though I’m using the November 2025 date as a key milestone in the rollout, as this was [...]]]></description>
		
		
		
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		<title>Returns compliance becomes a retail priority in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</guid>

					<description><![CDATA[New European Union rules are making online returns simpler for consumers and more demanding for retailers. Since 19 June 2026, online businesses selling to consumers in the European Union have been required to offer a simple digital way for shoppers to cancel eligible purchases and exercise their right of withdrawal. The change is part of [...]]]></description>
		
		
		
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		<title>1 in 5 shoppers left their wallet at home today. Is your store ready for them?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 06 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</guid>

					<description><![CDATA[The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now pay entirely with their phone, whether they’re buying online, picking up in store or browsing a pop-up on a Saturday morning. One in five digital wallet users regularly leave home without a physical wallet. That shift creates a missed opportunity [...]]]></description>
		
		
		
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		<title>How Google tools can help you score the best finds</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</guid>

					<description><![CDATA[With search interest in “vintage” and “how to thrift” hitting all-time highs this year, 2026 is proving that old is new again. Check out a few thrifting trends below for inspiration, then learn how Google tools can help you score the best finds, from a “vintage jersey” to “thrifted heels” (both trending on Search!). Your [...]]]></description>
		
		
		
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		<title>Most brands use discounts as a substitute for messaging</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 04 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</guid>

					<description><![CDATA[Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first purchase, but it does very little to build trust, educate the customer, or increase long-term value. The highest-performing welcome flows don’t remove discounts entirely — they build enough conviction before [...]]]></description>
		
		
		
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		<title>How to reach non-funnel shoppers when purchases are unplanned</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</guid>

					<description><![CDATA[You weren’t planning to shop, but you bought something anyway. That’s now the norm — 86% of shoppers say they make unplanned online purchases every month, often discovering products while scrolling, streaming, or browsing social media. Impulse buying isn’t the exception — it’s the default. People are discovering products in everyday digital moments, often on [...]]]></description>
		
		
		
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		<title>How to increase email revenue without increasing send volume</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 02 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</guid>

					<description><![CDATA[Most email revenue problems are not volume problems. They’re strategy problems. This ecommerce brand had been sending consistently for years, but email revenue had plateaued around 13% of total store revenue. The assumption was that growth would require sending more campaigns, adding more discounts, or increasing promotional pressure. None of those were the real issue. [...]]]></description>
		
		
		
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		<item>
		<title>New EU clear rules for climate action communication</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</guid>

					<description><![CDATA[When you pause briefly in the supermarket to pick up a product, you often decide within seconds whether to put it in your shopping cart. Packaging, colours, and words immediately convey how sustainable a product appears to be. Terms such as “environmentally friendly”, “sustainable”, or “eco-friendly” are quick reference points but empty slogans. Consumers find [...]]]></description>
		
		
		
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		<title>What is agentic commerce for merchants?</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/30/what-is-agentic-commerce-for-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/30/what-is-agentic-commerce-for-merchants/</guid>

					<description><![CDATA[ChatGPT surfaces products. Site chatbots answer questions. Neither is working for your brand. Here’s what actually is &#8211; and why the difference determines who wins the next decade of ecommerce. “Agentic commerce” is everywhere right now. Every panel, every conference, every vendor deck. And when you search for it, you’ll typically find one thing: agent-to-agent [...]]]></description>
		
		
		
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		<title>8 Challenges faced by online businesses in Central and Eastern Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/29/8-challenges-faced-by-online-businesses-in-central-and-eastern-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/29/8-challenges-faced-by-online-businesses-in-central-and-eastern-europe/</guid>

					<description><![CDATA[Running a business online comes with numerous challenges due to the fast-moving environment , where customer expectations are higher, competition is just a click away, and technology keeps evolving. Still, moving online is clearly worth it. In Central and Eastern Europe (CEE), 73% of people shop online, so if your business isn’t there, you’re missing [...]]]></description>
		
		
		
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		<title>DDU Shipping vs DDP: What ecommerce brands need to know</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/28/ddu-shipping-vs-ddp-what-ecommerce-brands-need-to-know/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 28 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/28/ddu-shipping-vs-ddp-what-ecommerce-brands-need-to-know/</guid>

					<description><![CDATA[The recent changes in the tariff landscape have made duty and tax payments a growing concern for both consumers and global ecommerce brands, particularly when choosing between DDP (Delivered Duty Paid) and DDU (Delivered Duty Unpaid) shipping. International commerce is no longer a simple matter of moving goods across borders, it is a complex intersection [...]]]></description>
		
		
		
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		<title>How to increase checkout conversion: 10 tested strategies for merchants</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/27/how-to-increase-checkout-conversion-10-tested-strategies-for-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 27 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/27/how-to-increase-checkout-conversion-10-tested-strategies-for-merchants/</guid>

					<description><![CDATA[Learn how to increase checkout conversion by reducing friction, simplifying payments, and giving customers a faster, more seamless buying experience. To increase checkout conversion in 2026, you need to remove anything that slows customers down or makes them hesitate at the final step. This matters because the average 2026 checkout conversion rate in Europe is [...]]]></description>
		
		
		
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		<title>The explosive rise of generative AI referral traffic</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/25/the-explosive-rise-of-generative-ai-referral-traffic/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/25/the-explosive-rise-of-generative-ai-referral-traffic/</guid>

					<description><![CDATA[The integration of generative AI assistants — such as ChatGPT, Claude, CoPilot, and Perplexity — into the digital customer journey is revolutionizing consumer behavior across industries. According to Adobe research, from July 2024 to February 2025, web traffic from AI-driven referrals increased more than tenfold in the United States. AI referrals are rapidly closing the [...]]]></description>
		
		
		
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		<title>Preparing for agentic commerce: REWE’s AI transformation</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/24/preparing-for-agentic-commerce-rewes-ai-transformation/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/24/preparing-for-agentic-commerce-rewes-ai-transformation/</guid>

					<description><![CDATA[The German retail and tourism group’s chief digital and technology officer says AI is “the most fundamental change in the way we do business in 50 years.” German retail and tourism cooperative REWE operates thousands of supermarkets and consumer stores, as well as travel agencies, tour operators, and hotel brands across Europe. In this conversation [...]]]></description>
		
		
		
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		<title>The state of luxury: Trends reshaping luxury marketing in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/23/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/23/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2026/</guid>

					<description><![CDATA[Explore the key trends reshaping luxury marketing in 2026 so far, from digital innovation to evolving consumer demands, and discover how your brand can stay ahead. The luxury market is evolving, shaped by shifting consumer values, technological innovation, and economic uncertainty. In 2026, brands must navigate a landscape where heritage meets digital-first experiences and exclusivity [...]]]></description>
		
		
		
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		<title>Why fashion discovery fails without merchandising intelligence</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/22/why-fashion-discovery-fails-without-merchandising-intelligence/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/22/why-fashion-discovery-fails-without-merchandising-intelligence/</guid>

					<description><![CDATA[Consumers do not search for fashion the way retailers organize it. They do not think in SKUs, attributes, or filters. Human language is emotional, contextual, and shaped by culture. Shoppers search for phrases like “quiet luxury,” “coastal grandmother,” or “streetwear but minimal.” These phrases are not categories. They are signals. Modern discovery systems understand this [...]]]></description>
		
		
		
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		<title>AI personalization in luxury e-commerce 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/21/ai-personalization-in-luxury-e-commerce-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/21/ai-personalization-in-luxury-e-commerce-2026/</guid>

					<description><![CDATA[What actually works in luxury e-commerce personalization? Insights from managing 40+ campaigns, 50+ team members, and 3 consecutive Dynamic Yield awards. Hard data inside. Most luxury brands that invest in personalization get it wrong. Not because the technology fails. The technology is excellent. They get it wrong because they treat personalization as a feature to [...]]]></description>
		
		
		
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		<title>4 Ways AI is transforming luxury retail trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/20/4-ways-ai-is-transforming-luxury-retail-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 20 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/20/4-ways-ai-is-transforming-luxury-retail-trends/</guid>

					<description><![CDATA[Luxury retailers have always competed on relationship and trust. Now, they can use AI to accomplish both of these goals. In luxury retail, prestige is no longer defined by price tags or marble floors. It’s defined by how deeply a brand understands its clients, how seamlessly it blends artistry with intelligence and how boldly it [...]]]></description>
		
		
		
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		<title>6 Beauty marketing predictions</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/19/6-beauty-marketing-predictions/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/19/6-beauty-marketing-predictions/</guid>

					<description><![CDATA[“People talk a lot about community, but nobody really knows how to build one,” says Naomi Emiko, co-founder of marketing agency TNGE Global. Even if the infrastructure behind it is a mystery, she predicts “community” will remain a buzzword for brands this year. To figure it out, she envisions them more actively participating in conversations [...]]]></description>
		
		
		
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		<title>Third Edition of the “Top 100 Consumer Electronics Retail Europe”</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/18/third-edition-of-the-top-100-consumer-electronics-retail-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 06:21:09 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55098</guid>

					<description><![CDATA[Brussels, 18th June 2026 – Cross-Border Commerce Europe, the leading platform promoting cross-border e-commerce across Europe, proudly presents the third edition of the “Top 100 Consumer Electronics Retail Europe.” This annual report identifies, analyses, and ranks the leading cross-border online consumer electronics retailers and marketplaces operating across the European market. The European consumer electronics sector [...]]]></description>
		
		
		
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		<title>Klarna releases AI search app for shopping in ChatGPT</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/18/klarna-releases-ai-search-app-for-shopping-in-chatgpt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/18/klarna-releases-ai-search-app-for-shopping-in-chatgpt/</guid>

					<description><![CDATA[Payments provider Klarna has launched an artificial intelligence (AI)-powered app in OpenAI’s ChatGPT centered around shopping and search. The Klarna Shopping Search app in ChatGPT enables users to describe the types of products they’re looking for and, in one conversation, see visual results with up-to-date prices, availability and offers from multiple merchants, according to the [...]]]></description>
		
		
		
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		<title>AI search behaviour and brand visibility in customer journeys</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/17/ai-search-behaviour-and-brand-visibility-in-customer-journeys/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/17/ai-search-behaviour-and-brand-visibility-in-customer-journeys/</guid>

					<description><![CDATA[The customer journey is undergoing a major transformation. AI is quickly becoming the first touchpoint in the customer journey. Instead of browsing search results, buyers now ask AI systems for recommendations — and act on the answers they receive. This shift in AI search behavior means that brand visibility often begins within AI-generated answers long [...]]]></description>
		
		
		
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		<title>Visa, Mastercard envision agentic commerce benefits</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/16/visa-mastercard-envision-agentic-commerce-benefits/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/16/visa-mastercard-envision-agentic-commerce-benefits/</guid>

					<description><![CDATA[Visa and Mastercard are betting that agentic commerce will multiply the number of payments that consumers make for purchases by taking humans out of the equation. Chief financial officers for each of the card networks cited that reasoning last week at JPMorgan’s Global Technology, Media, and Communications Conference when they discussed shopping that may be [...]]]></description>
		
		
		
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		<title>How AI is filtering and rewriting brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/15/how-ai-is-filtering-and-rewriting-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/15/how-ai-is-filtering-and-rewriting-brand-loyalty/</guid>

					<description><![CDATA[Your brand is being filtered out. A seismic shift is fundamentally changing how consumers relate to loyalty, and most brands aren’t built for it. More than half of AI users have already turned to an AI assistant to help them decide where to shop, what to buy, or which brand to use. And among all [...]]]></description>
		
		
		
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		<title>AI-referred shoppers convert better and spend more</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/14/ai-referred-shoppers-convert-better-and-spend-more/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 14 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/14/ai-referred-shoppers-convert-better-and-spend-more/</guid>

					<description><![CDATA[AI is changing how consumers discover and purchase products online, and it’s happening fast. AI-referred shoppers on Shopify convert at nearly 50% higher rates and carry 14% higher average order values than organic search. Here’s what the early data says about how AI is reshaping commerce—and why the window to act is right now. Seemingly [...]]]></description>
		
		
		
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		<title>Trust is the new currency in commerce media</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/13/trust-is-the-new-currency-in-commerce-media/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 13 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/13/trust-is-the-new-currency-in-commerce-media/</guid>

					<description><![CDATA[For years, digital advertising operated on a simple premise: more visibility drives more growth. Impressions, placements, targeting, reach: the levers were obvious, and everyone pulled them. But consumers have changed. Today’s shoppers are more skeptical, more privacy-conscious, and more selective about the brands they engage with. They’re quicker to abandon experiences that feel intrusive and [...]]]></description>
		
		
		
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		<title>The Pay Later split: BNPL slows, card installment plans hold</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/12/the-pay-later-split-bnpl-slows-card-installment-plans-hold/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/12/the-pay-later-split-bnpl-slows-card-installment-plans-hold/</guid>

					<description><![CDATA[The Pay Later market is entering a new phase. In January, BNPL use declined among younger consumers, while demand remained steady among households living paycheck to paycheck. At the same time, credit card installment plans held firm, with more than three in 10 consumers using them—unchanged from the previous month. Generation Z showed the sharpest [...]]]></description>
		
		
		
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		<title>Consumers demand more from AI-powered customer service</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/11/consumers-demand-more-from-ai-powered-customer-service/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/11/consumers-demand-more-from-ai-powered-customer-service/</guid>

					<description><![CDATA[Consumers don’t yet trust artificial intelligence (AI) to give them the customer service experiences they demand, according to research conducted by Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, and YouGov. The study polled more than 4,700 consumers from North America and the United Kingdom on consumer perceptions of artificial intelligence and how businesses use [...]]]></description>
		
		
		
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		<title>Why marketers must rethink loyalty as AI reshapes consumer connections</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/10/why-marketers-must-rethink-loyalty-as-ai-reshapes-consumer-connections/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/10/why-marketers-must-rethink-loyalty-as-ai-reshapes-consumer-connections/</guid>

					<description><![CDATA[Doubling down on first-party data and keeping closer tabs on communities are some of the ways to preserve brand relevance, according to new Gale research. Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, agentic [...]]]></description>
		
		
		
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		<title>How modern loyalty programs drive behaviour and revenue</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/09/how-modern-loyalty-programs-drive-behaviour-and-revenue/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/09/how-modern-loyalty-programs-drive-behaviour-and-revenue/</guid>

					<description><![CDATA[Loyalty programs don’t fail quietly. They fail expensively. Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise? Many programs create activity [...]]]></description>
		
		
		
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		<title>Google is adding two new AI features for retailers</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/08/google-is-adding-two-new-ai-features-for-retailers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/08/google-is-adding-two-new-ai-features-for-retailers/</guid>

					<description><![CDATA[Google is introducing new Merchant Center tools designed to help retailers improve visibility across AI-powered shopping experiences. The company announced AI Performance Insights, a new reporting feature that helps merchants understand how their brand performs across AI surfaces. The tool compares a brand’s share of voice against similar competitors and provides visibility into AI-driven discovery [...]]]></description>
		
		
		
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		<title>Why your email marketing is underperforming (and how to fix it)</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/07/why-your-email-marketing-is-underperforming-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 07 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/07/why-your-email-marketing-is-underperforming-and-how-to-fix-it/</guid>

					<description><![CDATA[Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least [...]]]></description>
		
		
		
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		<title>Delivering a modern experience for the modern shopper</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/06/delivering-a-modern-experience-for-the-modern-shopper/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 06 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/06/delivering-a-modern-experience-for-the-modern-shopper/</guid>

					<description><![CDATA[Get expert insights on data, branding, and marketing strategies to grow sales on every major ecommerce channel. In a recent webinar, Connected commerce for the modern shopper, three industry experts gathered to discuss a very real, very modern challenge: the multichannel journey of today’s shopper. Today, shoppers don’t just land on a store page and [...]]]></description>
		
		
		
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		<title>B2B lead generation statistics that reveal what actually works</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/05/b2b-lead-generation-statistics-that-reveal-what-actually-works/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/05/b2b-lead-generation-statistics-that-reveal-what-actually-works/</guid>

					<description><![CDATA[B2B lead generation is noisy because almost every channel can produce results in the right context. SEO can build durable pipeline. Cold outreach can create meetings quickly. Paid acquisition can accelerate demand capture. LinkedIn can open doors that email alone cannot. The problem is that teams often copy what is visible, not what is measurable. [...]]]></description>
		
		
		
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		<title>Checkout is no longer the end of the journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/04/checkout-is-no-longer-the-end-of-the-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/04/checkout-is-no-longer-the-end-of-the-journey/</guid>

					<description><![CDATA[As commerce becomes AI-mediated, checkout is evolving from a conversion tool into the connective layer across discovery, purchase and retention. This edition of the Checkout Paradox Tracker®, the first in a two-part series, explores how merchants are turning checkout into a durable customer growth engine. Modern checkout is becoming a strategic growth layer, shaping how [...]]]></description>
		
		
		
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		<title>The best ecommerce strategies for winning on social commerce channels</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/03/the-best-ecommerce-strategies-for-winning-on-social-commerce-channels/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/03/the-best-ecommerce-strategies-for-winning-on-social-commerce-channels/</guid>

					<description><![CDATA[Social commerce channels like Facebook, Instagram, and TikTok allow users to go from consuming their favorite content to making a purchase all on the same platform, making them ideal for engaging with customers, growing your brand, and creating visual campaigns that drive sales. In fact, nearly 85% of shoppers review at least one social media [...]]]></description>
		
		
		
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		<title>How to optimize your ecommerce site for AI and search: Best practices</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/02/how-to-optimize-your-ecommerce-site-for-ai-and-search-best-practices/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/02/how-to-optimize-your-ecommerce-site-for-ai-and-search-best-practices/</guid>

					<description><![CDATA[If Search Engine Optimization (SEO) is about optimizing a product for discoverability, Answer Engine Optimization (AEO) is about defending your brand. There is no coding your way into an AI summary in the age of AEO. With Large Language Models (LLMs) pulling the strings, your brand authority thrives or dies by what the internet and [...]]]></description>
		
		
		
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		<title>5 Tips for implementing promotional pricing strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/01/5-tips-for-implementing-promotional-pricing-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/01/5-tips-for-implementing-promotional-pricing-strategies/</guid>

					<description><![CDATA[Learn how to effectively implement promotional pricing strategies to boost sales and profit margins. Explore our top 5 tips for successful discounting. Discounts are one of the most widely used tools in ecommerce. Whether you want to increase sales, clear inventory, or attract new customers, promotional pricing can be extremely effective. But promotions can also [...]]]></description>
		
		
		
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		<title>Beauty industry trends 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/31/beauty-industry-trends-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 31 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/31/beauty-industry-trends-2026/</guid>

					<description><![CDATA[The beauty industry is shifting from simple growth to complex channel integration. Success now requires seamlessly linking social commerce discovery with marketplace conversion to ensure sustainable profitability. The global beauty industry is entering a phase of structural transformation rather than simple expansion. While the sector globally recorded approximately 7.3% year over year value growth according [...]]]></description>
		
		
		
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		<title>Digital wallet statistics by user, demographics, transaction and trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/30/digital-wallet-statistics-by-user-demographics-transaction-and-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 30 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/30/digital-wallet-statistics-by-user-demographics-transaction-and-trends/</guid>

					<description><![CDATA[Digital Wallet Statistics: A digital wallet, often called an e-wallet or mobile wallet, is a software, online service, or electronic tool that lets people make digital transactions by using digital money to pay for goods and services. Their use has grown quickly worldwide in recent years, driven by e-commerce, tap-and-go payments, and mobile banking. As [...]]]></description>
		
		
		
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		<title>Why data privacy is marketing strategy</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/29/why-data-privacy-is-marketing-strategy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 29 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/29/why-data-privacy-is-marketing-strategy/</guid>

					<description><![CDATA[In March 2018, I witnessed the high-water mark of Big Tech’s data mismanagement from the inside. I was an industry manager at Facebook for the CPG vertical when the Cambridge Analytica story broke. Fifty million users’ had their data collected without meaningful, informed consent and stealthily repurposed for political targeting. This flippant misuse of data [...]]]></description>
		
		
		
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		<title>Why your product catalog needs to work for humans and AI agents</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/28/why-your-product-catalog-needs-to-work-for-humans-and-ai-agents/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 28 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/28/why-your-product-catalog-needs-to-work-for-humans-and-ai-agents/</guid>

					<description><![CDATA[Most brands optimize for human shoppers. But AI agents pull from feeds, not PDPs. Here’s what to fix before your products stop showing up. For years, ecommerce teams have treated the product detail page as the center of product discovery &#8211; where shoppers land, explore imagery, compare specs, read reviews, and decide whether to buy, [...]]]></description>
		
		
		
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		<title>Consumer Electronics in Europe – most visible brands on AI search ChatGPT</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/27/consumer-electronics-in-europe-most-visible-brands-on-ai-search-chatgpt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 27 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/27/consumer-electronics-in-europe-most-visible-brands-on-ai-search-chatgpt/</guid>

					<description><![CDATA[The consumer electronics industry in the European Union (EU) is a dynamic and competitive sector encompassing a wide range of products, including smartphones, televisions, audio equipment, and home appliances. This industry is characterized by rapid technological advancements, evolving consumer preferences, and a complex regulatory environment. In this benchmark ranking you can see which brands are [...]]]></description>
		
		
		
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		<title>2026 CPG industry preview: Consumer Electronics marketing guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/26/2026-cpg-industry-preview-consumer-electronics-marketing-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 26 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/26/2026-cpg-industry-preview-consumer-electronics-marketing-guide/</guid>

					<description><![CDATA[2026 is shaping up to be a year where consumer electronics marketers are moving faster and getting smarter. AI is now expected, retail media is driving most purchases, and pricing and inventory can change week to week. These shifts are creating new opportunities for brands that can adapt quickly and stay connected to how people [...]]]></description>
		
		
		
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		<title>Google helps retailers thrive with new UCP and AI tools</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/25/google-helps-retailers-thrive-with-new-ucp-and-ai-tools/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 25 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/25/google-helps-retailers-thrive-with-new-ucp-and-ai-tools/</guid>

					<description><![CDATA[We’re introducing UCP-powered features and AI tools to create a more intuitive, agentic shopping experience on Google for consumers and retailers. At Google I/O, we shared our vision for the future of agentic commerce, anchored by our new Universal Cart, Agent Payments Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to help [...]]]></description>
		
		
		
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		<title>Google’s Universal Commerce Protocol capabilities expand to main SERP</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/24/googles-universal-commerce-protocol-capabilities-expand-to-main-serp/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 24 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/24/googles-universal-commerce-protocol-capabilities-expand-to-main-serp/</guid>

					<description><![CDATA[UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact via a “Buy” button directly from the search engine results page (SERP). Clicking the “Buy” button connects the shopper’s Google Pay account directly to the retailer’s checkout system to complete the purchase without requiring a visit to the retailer’s website. Universal [...]]]></description>
		
		
		
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		<title>Ikea keeps the human face in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/23/ikea-keeps-the-human-face-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 23 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/23/ikea-keeps-the-human-face-in-the-age-of-ai/</guid>

					<description><![CDATA[In an industry where many companies are racing to replace customer-service staff with AI, Swedish furniture giant Ikea has taken the opposite path. Its conversational AI assistant, Billie, was never designed to eliminate human jobs. Instead, it was built to handle the most repetitive, soul-crushing tasks — freeing employees to do work that actually requires [...]]]></description>
		
		
		
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		<title>How AI-powered shopping will impact brick-and-mortar retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/22/how-ai-powered-shopping-will-impact-brick-and-mortar-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 22 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/22/how-ai-powered-shopping-will-impact-brick-and-mortar-retail/</guid>

					<description><![CDATA[People thinking about the impact of agentic AI in retail focus, quite naturally, on how the digital shopper journey is being affected. But the rise of AI also is having a profound effect on brick-and-mortar retail. Key takeaways: Retailers will need to identify whether their stores serve a “convenience” or a “discovery” mission for shoppers [...]]]></description>
		
		
		
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		<title>Google’s ‘Universal Cart’ is your new AI shopping assistant</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/21/googles-universal-cart-is-your-new-ai-shopping-assistant/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 21 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/21/googles-universal-cart-is-your-new-ai-shopping-assistant/</guid>

					<description><![CDATA[Among the many AI-powered features announced May 19 at Google I/O 2026 is a new “intelligent shopping cart” designed to help you find items faster and make purchasing more seamless. Universal Cart is an agentic hub that works across Google, so you can add products from multiple merchants while using Search, Gemini, YouTube, and Gmail [...]]]></description>
		
		
		
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		<title>AI is making physical stores more important, not less</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/20/ai-is-making-physical-stores-more-important-not-less/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 20 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/20/ai-is-making-physical-stores-more-important-not-less/</guid>

					<description><![CDATA[A new report by Colliers found that retailers are increasingly using AI to optimize store performance while expanding brick-and-mortar footprints. Physical stores aren’t just shopping destinations anymore, but are actually transforming into fulfillment hubs and support systems for both digital and physical commerce. Or at least that’s what Collier’s new report on how AI is [...]]]></description>
		
		
		
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		<title>G20 goals for enhancing cross-border payments</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/19/g20-goals-for-enhancing-cross-border-payments/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 19 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/19/g20-goals-for-enhancing-cross-border-payments/</guid>

					<description><![CDATA[Cross-border payments underpin global trade, remittances and economic growth. Improving their speed, transparency and cost is a shared priority for the global financial community. To support this, the G20 and the Financial Stability Board (FSB) defined a set of global targets to enhance how money moves across borders by 2027. Swift continues to play an [...]]]></description>
		
		
		
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		<title>The truth about virtual influencers</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/18/the-truth-about-virtual-influencers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 18 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/18/the-truth-about-virtual-influencers/</guid>

					<description><![CDATA[Should brands really be investing their dollars into virtual influencers? Artificial intelligence is changing the influencer marketing world as we know it. From editing photos with generative AI to automating engaging captions with the click of a button, brands and creators have been quick to jump into new trends and opportunities brought on by AI.   [...]]]></description>
		
		
		
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		<title>Social commerce is reshaping ecommerce, and creator marketing is at the center</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/17/social-commerce-is-reshaping-ecommerce-and-creator-marketing-is-at-the-center/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 17 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/17/social-commerce-is-reshaping-ecommerce-and-creator-marketing-is-at-the-center/</guid>

					<description><![CDATA[Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the center. Learn what Meta’s new tools mean for influencer marketers and how to act now. Our team just got back from Shoptalk 2026, and there was an undeniable buzz around creator marketing on the expo floor and beyond. Creator-focused networking [...]]]></description>
		
		
		
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		<title>Attribution gap in agentic search: How to close it</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/16/attribution-gap-in-agentic-search-how-to-close-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 16 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/16/attribution-gap-in-agentic-search-how-to-close-it/</guid>

					<description><![CDATA[A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google’s AI Mode and AI Overviews. Analytics platforms can’t see these interactions, which leaves businesses guessing about how much of their revenue AI is actually influencing. Your analytics aren’t lying. They just can’t see the AI tools shaping the [...]]]></description>
		
		
		
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		<title>More links are coming to AI Overviews</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/15/more-links-are-coming-to-ai-overviews/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 15 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/15/more-links-are-coming-to-ai-overviews/</guid>

					<description><![CDATA[The growth of zero-click search results may be slowing, according to new industry reports. Don’t rush into abandoning once-effective tactics; add new ones instead. Semrush-owned Datos analyzed “tens of millions” of desktop searches in the U.S. and Europe from March 2025 to March 2026, and published the results in “State of Search Q1 2026.” SparkToro’s [...]]]></description>
		
		
		
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		<title>How to grow your social media following (without buying followers)</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/14/how-to-grow-your-social-media-following-without-buying-followers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 14 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/14/how-to-grow-your-social-media-following-without-buying-followers/</guid>

					<description><![CDATA[Growing a genuine social media following comes down to three things: creating content people actually want to share, engaging with your community like a real person, and showing up consistently enough that algorithms reward you. There are no shortcuts that don’t eventually backfire — but there are strategies that compound over time and attract the [...]]]></description>
		
		
		
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		<title>How to measure influencer marketing ROI</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/13/how-to-measure-influencer-marketing-roi/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 13 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/13/how-to-measure-influencer-marketing-roi/</guid>

					<description><![CDATA[Influencer marketing ROI is the ratio of measurable business outcomes — revenue, pipeline, brand equity — to total program investment, including product costs, fees, and platform overhead. The best-performing creator programs combine multiple attribution methods rather than relying on last-click tracking alone, because creator influence often happens well before a customer converts. Here’s what you [...]]]></description>
		
		
		
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		<title>How GenAI and agentic commerce are transforming the way consumers shop</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/12/how-genai-and-agentic-commerce-are-transforming-the-way-consumers-shop/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/12/how-genai-and-agentic-commerce-are-transforming-the-way-consumers-shop/</guid>

					<description><![CDATA[During the 2025 holiday season, GenAI and AI agents drove $262 billion in global holiday revenue through personalized recommendations and deeper customer engagement, accounting for 20% of all retail sales. Traffic from AI search channels like ChatGPT and Perplexity doubled year over year. Shoppers referred from AI-powered search converted at nine times the rate of [...]]]></description>
		
		
		
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		<title>Retail media fragmentation: 7 challenges brands must solve to scale</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/11/retail-media-fragmentation-7-challenges-brands-must-solve-to-scale/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 11 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/11/retail-media-fragmentation-7-challenges-brands-must-solve-to-scale/</guid>

					<description><![CDATA[No other digital channel looks like this. Paid search has Google. Social advertising has Meta, TikTok, and a handful of others. But retail media has dozens to hundreds of networks globally, each with its own data, metrics, reporting, and ways of working. That structural fragmentation is not a phase the industry is passing through. It [...]]]></description>
		
		
		
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		<title>Top 5 AI popup tools to boost conversions in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/10/top-5-ai-popup-tools-to-boost-conversions-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 10 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/10/top-5-ai-popup-tools-to-boost-conversions-in-2026/</guid>

					<description><![CDATA[Not every tool that calls itself an AI popup builder earns the title. The word “AI” gets attached to everything from basic exit-intent rules to genuine machine learning, so it’s worth knowing what to look for before you commit. A truly AI-powered popup tool does at least some of these things without manual input: 1. [...]]]></description>
		
		
		
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		<title>5 Reasons full-funnel commerce media needs social</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/09/5-reasons-full-funnel-commerce-media-needs-social/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 09 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/09/5-reasons-full-funnel-commerce-media-needs-social/</guid>

					<description><![CDATA[Full-funnel commerce media depends on social to create and amplify demand before shoppers ever search or browse a retailer. While retail media and paid search capture existing intent, social drives discovery, shapes brand perception, and influences research across platforms like TikTok and YouTube. When social is integrated into a commerce media strategy, it fuels search [...]]]></description>
		
		
		
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		<title>Agentic acceptance, the next horizon of commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/08/agentic-acceptance-the-next-horizon-of-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 08 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/08/agentic-acceptance-the-next-horizon-of-commerce/</guid>

					<description><![CDATA[Agentic commerce represents the next frontier of payments, where AI agents conduct purchases autonomously on behalf of consumers and businesses. Until now, all commerce has been buyer on one side, seller on the other. Now, we have empowered digital agents making payment decisions on behalf of others. This paradigm shift moves beyond traditional human-to-human commerce [...]]]></description>
		
		
		
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		<title>Amazon is opening its logistics network to all businesses</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/07/amazon-is-opening-its-logistics-network-to-all-businesses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 07 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/07/amazon-is-opening-its-logistics-network-to-all-businesses/</guid>

					<description><![CDATA[Any business can now move, store, and deliver everything from raw materials to finished products quickly and reliably, using the same supply chain that supports Amazon.com. Retail, wholesale, and commercial businesses of all sizes now have access to the same logistics capabilities that have supported Amazon’s growth for decades. These services were originally developed to [...]]]></description>
		
		
		
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		<title>Mixed reports on AI ecommerce traffic</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/06/mixed-reports-on-ai-ecommerce-traffic/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 06 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/06/mixed-reports-on-ai-ecommerce-traffic/</guid>

					<description><![CDATA[Consumers arriving from AI search and chat may be high-intent and ready to buy, but the early evidence is uneven and easily misread. AI-referred visitors are engaging more deeply and converting at higher rates, according to the April 2026 Adobe Digital Insights “Quarterly AI Traffic Report” ( PDF). Premium Engagement AI-referred visitors in March were [...]]]></description>
		
		
		
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		<title>Pay Later data shift: Credit card installments take the lead</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/05/pay-later-data-shift-credit-card-installments-take-the-lead/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 05 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/05/pay-later-data-shift-credit-card-installments-take-the-lead/</guid>

					<description><![CDATA[Buy now, pay later, the supposed credit card killer, has done something more consequential than steal market share in the Pay Later industry. It has forced card issuers to wake up. The payment alternative may have arrived with a fresh consumer proposition and a disruptive narrative, but one year of PYMNTS Intelligence data suggests the [...]]]></description>
		
		
		
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		<title>TikTok Shop on track to seize 10% of retail sales in 2028</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/04/tiktok-shop-on-track-to-seize-10-of-retail-sales-in-2028/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 04 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/04/tiktok-shop-on-track-to-seize-10-of-retail-sales-in-2028/</guid>

					<description><![CDATA[TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. “The consumer clearly has adopted TikTok as one of the few spaces of discovery and brand association,” [...]]]></description>
		
		
		
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		<title>Instagram Boomerang guide: how to create one in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/03/instagram-boomerang-guide-how-to-create-one-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 03 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/03/instagram-boomerang-guide-how-to-create-one-in-2026/</guid>

					<description><![CDATA[Learn how to create an Instagram boomerang in Stories in seconds, use the infinity icon, pick Classic, Slo Mo, Echo, or Duo, and convert iPhone Live Photos. Instagram Boomerangs are short looping videos that play forward and backward, available within Instagram Stories. Meta discontinued the standalone Boomerang app, but the feature is fully intact inside [...]]]></description>
		
		
		
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		<title>Retailers are rushing to build AI apps. It’s unclear if shoppers will use them</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/02/retailers-are-rushing-to-build-ai-apps-its-unclear-if-shoppers-will-use-them/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 02 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/02/retailers-are-rushing-to-build-ai-apps-its-unclear-if-shoppers-will-use-them/</guid>

					<description><![CDATA[Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to be seen. In October, OpenAI launched ChatGPT apps, where users can connect apps like Expedia, Spotify or Zillow. Once adding the apps, customers can ask the chatbot questions about [...]]]></description>
		
		
		
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		<title>Loyalty without over-discounting​</title>
		<link>https://www.cbcommerce.eu/blog/2026/05/01/loyalty-without-over-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 01 May 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/05/01/loyalty-without-over-discounting/</guid>

					<description><![CDATA[Everyday low price (EDLP) is a popular and viable operating model for many retailers, particularly in the grocery sector. The appeal to consumers is straightforward and powerful: consistent low prices, no promotions, no need to wait for a discount or deal. It is a model built on trust, and for the retailers that execute it [...]]]></description>
		
		
		
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		<title>How loyalty programs power lifecycle marketing strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/30/how-loyalty-programs-power-lifecycle-marketing-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/30/how-loyalty-programs-power-lifecycle-marketing-strategies/</guid>

					<description><![CDATA[Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional loyalty programs feel stale and pointless for brands and shoppers. Blanket discounts and traditional rewards aren’t what drive today’s consumers; they want value, relevance and trust in a brand. [...]]]></description>
		
		
		
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		<title>How AI is making ad creative faster — and more fair</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/29/how-ai-is-making-ad-creative-faster-and-more-fair/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/29/how-ai-is-making-ad-creative-faster-and-more-fair/</guid>

					<description><![CDATA[The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. AI tools can turn a difficult and expensive process into a streamlined, exciting new creative possibility, according to Amazon’s Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has [...]]]></description>
		
		
		
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