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	<title>Cross-Border Commerce Europe News</title>
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	<description>Latest news and EU retail industry insights from Cross-Border Commerce Europe. eCommerce and more.</description>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>Second-hand is becoming a natural part of life at home</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/29/second-hand-is-becoming-a-natural-part-of-life-at-home/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/29/second-hand-is-becoming-a-natural-part-of-life-at-home/</guid>

					<description><![CDATA[Following the launch of the IKEA second-hand marketplace in Germany (14 October 2026), Mercedes Gutierrez, Global Head of the Second-hand Business Platform at Ingka Group (IKEA), reflects on what IKEA has learnt, and why new and second-hand can sit side by side. Germany was the ninth market to welcome the IKEA second-hand marketplace. It is [...]]]></description>
		
		
		
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		<title>Pinterest launches Beauty Guides to turn inspiration into action</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/28/pinterest-launches-beauty-guides-to-turn-inspiration-into-action/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 28 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/28/pinterest-launches-beauty-guides-to-turn-inspiration-into-action/</guid>

					<description><![CDATA[Beauty inspiration should be more than a screenshot you hope to find again before your next appointment. Pinterest is launching Beauty Guides, a new AI powered experience that turns hair and nail Pins into personalized, actionable guides designed to help people recreate the looks they discover on Pinterest. Beauty Guides use Pinterest’s visual understanding technology [...]]]></description>
		
		
		
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		<title>Decoding 4 AI holiday shopping shifts and how marketers can respond</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/27/decoding-4-ai-holiday-shopping-shifts-and-how-marketers-can-respond/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/27/decoding-4-ai-holiday-shopping-shifts-and-how-marketers-can-respond/</guid>

					<description><![CDATA[Holiday shopping is becoming more deliberate. With AI-powered help, shoppers no longer choose between a smart decision and a fast one. Four behaviors define the new landscape — expanding options through open-ended discovery, evaluating options with AI summaries, validating information on Search and with YouTube creators, and enlisting AI for deal-hunting before the final decision. [...]]]></description>
		
		
		
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		<title>Holiday shoppers looking for free shipping, easy returns</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/26/holiday-shoppers-looking-for-free-shipping-easy-returns/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/26/holiday-shoppers-looking-for-free-shipping-easy-returns/</guid>

					<description><![CDATA[In addition to looking for the best deals this holiday season consumers are expecting free shipping and easy returns. That’s a top finding from the “2026 Peak Season Consumer Report,” released by Kenco, a third-party logistics provider. The study also revealed 43% of consumers plan to spend more during the 2026 peak season, while 39% [...]]]></description>
		
		
		
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		<title>Cyber Week marketing checklist for AI shopping</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/25/cyber-week-marketing-checklist-for-ai-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 24 Oct 2026 23:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/25/cyber-week-marketing-checklist-for-ai-shopping/</guid>

					<description><![CDATA[At Rethink Retail, our annual holiday-readiness showcase for marketers, Google’s VP of retail, Courtney Rose, shared crucial strategies for brands heading into the busiest season of the year. Here is a look at her top advice. Retail has always moved fast, but this year marks a distinct turning point. It is the first truly AI-powered [...]]]></description>
		
		
		
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		<title>Navigating the AI-powered Dutch holiday season</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/24/navigating-the-ai-powered-dutch-holiday-season/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 23:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/24/navigating-the-ai-powered-dutch-holiday-season/</guid>

					<description><![CDATA[The Dutch holiday retail landscape is defined by efficiency, deliberate decision-making, and high consumer expectations. While peak season across Europe often conjures images of rushed flash sales and impulse buying, consumers in the Netherlands approach year-end shopping with a pragmatic mindset. Dutch consumers enter the season with calculated intent: exploring multiple categories, vetting product claims, [...]]]></description>
		
		
		
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		<title>AI SEO tools for small business: 3 free options to start with</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/23/ai-seo-tools-for-small-business-3-free-options-to-start-with/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 23:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/23/ai-seo-tools-for-small-business-3-free-options-to-start-with/</guid>

					<description><![CDATA[Google and Microsoft offer useful AI features for understanding search traffic and visitor behavior. Here is what they can help you fix, where access is limited, and what a paid tool would need to add. For a small business with an existing website, I’d start with Google Search Console to find which pages are getting [...]]]></description>
		
		
		
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		<title>Most consumers would use GenAI as shopping assistant</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/22/most-consumers-would-use-genai-as-shopping-assistant/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/22/most-consumers-would-use-genai-as-shopping-assistant/</guid>

					<description><![CDATA[More than 70% of consumers would use GenAI for holiday shopping and the number is much higher (85%) when it comes to Gen Z and millennial shoppers. Those are top findings from a Coveo holiday report, “Shoppers Say Yes to GenAI This Holiday Season,” which polled 6,000 U.S., U.K., Australia and New Zealand adult consumers. [...]]]></description>
		
		
		
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		<title>AI deal-hunting is the new customer experience test for retailers</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/21/ai-deal-hunting-is-the-new-customer-experience-test-for-retailers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 21 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/21/ai-deal-hunting-is-the-new-customer-experience-test-for-retailers/</guid>

					<description><![CDATA[Retailers will keep competing hard on price, especially as shoppers become more cautious about where they spend. But a discount alone does not create a strong customer experience. Retailers keep finding new ways to compete on price. They are lowering prices across thousands of products, matching competitors in real time, and introducing discounts ahead of [...]]]></description>
		
		
		
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		<title>Retailers: Get ready for AI-driven holiday shopping</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/20/retailers-get-ready-for-ai-driven-holiday-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 20 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/20/retailers-get-ready-for-ai-driven-holiday-shopping/</guid>

					<description><![CDATA[The latest agentic commerce updates are designed to help businesses capture holiday shoppers’ attention in a new era. Finding the perfect holiday gift has always taken thought and research, and today’s shoppers are increasingly turning to AI to discover products, compare options, and make buying decisions. Today, we’re sharing agentic commerce updates and product feed [...]]]></description>
		
		
		
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		<title>Building unrepeatable customer experiences with AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/19/building-unrepeatable-customer-experiences-with-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 19 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/19/building-unrepeatable-customer-experiences-with-ai/</guid>

					<description><![CDATA[In our previous conversation, we explored how customer experience is shifting from structured, repeatable journeys to real-time, AI-driven interactions. The discussion continued recently at Cannes Lions, where Joy Bhattacharya, CTO, Accenture Song, and Varun Parmar, SVP &#38; GM of Adobe GenStudio and Adobe Firefly, met with marketing, technology, and business leaders from around the world. [...]]]></description>
		
		
		
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		<title>Why online customer reviews can make or break e-commerce brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/18/why-online-customer-reviews-can-make-or-break-e-commerce-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 18 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/18/why-online-customer-reviews-can-make-or-break-e-commerce-brands/</guid>

					<description><![CDATA[In October 1995, about three months after Amazon went live as an online bookstore, customer reviews displayed alongside a product were such a strange notion that the company endeavored to explain what they were in a press release: “Amazon.com allows readers to share their thoughts on particular books and exchange ideas with other readers around [...]]]></description>
		
		
		
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		<title>How reviews can help retailers win this year’s festive season</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/15/how-reviews-can-help-retailers-win-this-years-festive-season/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/15/how-reviews-can-help-retailers-win-this-years-festive-season/</guid>

					<description><![CDATA[Kate Delaney, VP Marketing at Trustpilot, explains how reviews can act as a “early-warning system” for operational blindspots that, if left untackled, can prevent retailers from getting the most out of peak season. Many retailers are launching earlier than ever for peak season, with this August seeing both John Lewis and Liberty London open pre-orders [...]]]></description>
		
		
		
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		<title>Seventh Edition of the “TOP 100 Cross-Border Marketplaces Europe” Report: European Marketplace Commerce Enters a New Era</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/14/seventh-edition-of-the-top-100-cross-border-marketplaces-europe-report-european-marketplace-commerce-enters-a-new-era/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 18:08:23 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55636</guid>

					<description><![CDATA[Brussels – 15th October 2026. Cross-Border Commerce Europe, the authoritative platform driving cross-border e-commerce in Europe, has released the seventh edition of its “TOP 100 Cross-Border Marketplaces Europe” report. The study reveals how AI, specialization, global competition and regulation are reshaping the European marketplace landscape. A study conducted by CBCommerce with the support of FedEx [...]]]></description>
		
		
		
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		<title>The booming business of beauty on TikTok Shop</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/14/the-booming-business-of-beauty-on-tiktok-shop/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/14/the-booming-business-of-beauty-on-tiktok-shop/</guid>

					<description><![CDATA[The latest findings in Circana’s special beauty report look at how brands on TikTok Shop continue to drive the category’s overall growth and brand discovery globally. Since TikTok Shop launched in the U.S. in 2023, it has quickly become a major hub for beauty. Thus far, the platform’s beauty and personal care category has seen [...]]]></description>
		
		
		
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		<title>Holiday shoppers are turning to AI. Can retailers deliver?</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/13/holiday-shoppers-are-turning-to-ai-can-retailers-deliver/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 13 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/13/holiday-shoppers-are-turning-to-ai-can-retailers-deliver/</guid>

					<description><![CDATA[A holiday shopper looking for a gift can now describe the recipient and a budget to an AI assistant, then ask follow-up questions until a short list emerges. The retailer may enter the conversation only after much of the decision is made.  This emerging consumer behavior is becoming measurable. According to Adobe Analytics, traffic from [...]]]></description>
		
		
		
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		<title>Holiday outlook 2026 consumer spending trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/12/holiday-outlook-2026-consumer-spending-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 12 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/12/holiday-outlook-2026-consumer-spending-trends/</guid>

					<description><![CDATA[Holiday spending looks resilient, stores are drawing shoppers in, and AI use is on the rise. But even as people embrace new technology, they want something more old-fashioned under the wrapping paper this year: screen-free gifts, in-person experiences, and a season that feels nostalgic. The brands that understand that desire can do more than move [...]]]></description>
		
		
		
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		<title>Why customer understanding alone isn’t enough</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/11/why-customer-understanding-alone-isnt-enough/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 11 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/11/why-customer-understanding-alone-isnt-enough/</guid>

					<description><![CDATA[Discover how graph-based identity resolution and interoperability enable consistent customer recognition, reliable addressability, and measurable activation across channels. For a decade, the marketing industry placed a bet: consolidate customer records into unified profiles, and business outcomes would follow. CDPs, data clouds, and identity solutions all promised the same thing—better understanding leads to better activation, greater [...]]]></description>
		
		
		
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		<title>Gen Z, Gen Alpha and the AI-ificiation of retail this holiday season</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/10/gen-z-gen-alpha-and-the-ai-ificiation-of-retail-this-holiday-season/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 10 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/10/gen-z-gen-alpha-and-the-ai-ificiation-of-retail-this-holiday-season/</guid>

					<description><![CDATA[AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance? The holidays bring together retail executives and parents alike with one driving question: What do the kids want this year? That can be as simple as which toys are hot or as [...]]]></description>
		
		
		
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		<title>E-commerce AI search: How to win AI visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/09/e-commerce-ai-search-how-to-win-ai-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 09 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/09/e-commerce-ai-search-how-to-win-ai-visibility/</guid>

					<description><![CDATA[E-commerce AI search is changing which brands get discovered, recommended, or left out. As shoppers turn to AI assistants, AI search summaries, retailer assistants, and shopping agents for product guidance, an e-commerce AI visibility strategy positions brands where customers can find them outside of traditional rankings. When shoppers ask AI for recommendations, the answer is [...]]]></description>
		
		
		
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		<title>How shoppable video and TikTok Shop are changing product discovery</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/08/how-shoppable-video-and-tiktok-shop-are-changing-product-discovery/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 08 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/08/how-shoppable-video-and-tiktok-shop-are-changing-product-discovery/</guid>

					<description><![CDATA[Shoppable video and TikTok Shop are reshaping product discovery by bringing inspiration, product proof, and checkout closer together. Shoppers can now watch a creator demo, tap a product tag, read reviews or comments, and buy while interest is still high. TikTok Shop is one of the most visible examples. It brings together short-form video, creator [...]]]></description>
		
		
		
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		<title>What AI agents mean for your brand’s visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/07/what-ai-agents-mean-for-your-brands-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 07 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/07/what-ai-agents-mean-for-your-brands-visibility/</guid>

					<description><![CDATA[AI agents are software systems that can reason through tasks, use tools, and take action to reach a goal without needing a human to guide every step. Agents go beyond generating content. They research, evaluate, and compare. Increasingly, they also act. Booking, purchasing, and coordinating on a user’s behalf. For brands, this creates a new [...]]]></description>
		
		
		
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		<title>Unpacked: How agentic AI is reshaping the consumer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/06/unpacked-how-agentic-ai-is-reshaping-the-consumer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/06/unpacked-how-agentic-ai-is-reshaping-the-consumer-journey/</guid>

					<description><![CDATA[This marks a fundamental shift in how shoppers discover, evaluate and purchase products. By 2030, agentic AI is projected to account for 15%–25% of total U.S. e-commerce, according to Bain &#038; Company — an indication that businesses won’t truly be omnichannel unless they have incorporated agentic shopping experiences.  In this new landscape, loyalty and incentive [...]]]></description>
		
		
		
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		<title>The race to own AI shopping</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/05/the-race-to-own-ai-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/05/the-race-to-own-ai-shopping/</guid>

					<description><![CDATA[Ecommerce companies may soon compete not only for shoppers, but also to “own” the AI through which those shoppers buy. Conceptually, the idea is not new. Competing for customers has long included competing for attention and proxies. Take search engine optimization. Ecommerce marketers work hard to rank in search engine result pages to win a [...]]]></description>
		
		
		
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		<title>7 Affiliate marketing strategies to succeed in the AI search era</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/04/7-affiliate-marketing-strategies-to-succeed-in-the-ai-search-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 04 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/04/7-affiliate-marketing-strategies-to-succeed-in-the-ai-search-era/</guid>

					<description><![CDATA[AI is changing how people search, and affiliate marketing is changing with it. AI summaries and conversational search answer many questions without a click, making generic, keyword-focused affiliate strategies less effective. Affiliate marketing is far from dead, though. While AI search engines provide basic answers to generic queries, they also create better opportunities for publishers [...]]]></description>
		
		
		
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		<title>AI adoption deepens as consumer experience grows</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/03/ai-adoption-deepens-as-consumer-experience-grows/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 03 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/03/ai-adoption-deepens-as-consumer-experience-grows/</guid>

					<description><![CDATA[At 9:15 on a Monday morning, a new generative artificial intelligence user asks a large language model (LLM) to polish an email, reads the answer twice and checks a search engine before sending it. A few desks away, a colleague with more than one year of gen AI experience has a dedicated AI platform open [...]]]></description>
		
		
		
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		<title>Google making AI Overviews into AI Mode responses</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/02/google-making-ai-overviews-into-ai-mode-responses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/02/google-making-ai-overviews-into-ai-mode-responses/</guid>

					<description><![CDATA[Google Search has confirmed it is now pushing searchers into AI Mode from the AI Overview by default, without having to click the “Show more” button.  The new AI Overview experience that Google is testing shows a much fuller AI answer, like you’d get in AI Mode, and loads the follow up “Ask anything” box [...]]]></description>
		
		
		
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		<title>Agentic search: How AI agents will decide which brands get found</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/01/agentic-search-how-ai-agents-will-decide-which-brands-get-found/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/01/agentic-search-how-ai-agents-will-decide-which-brands-get-found/</guid>

					<description><![CDATA[Search is evolving in real time. A query that used to return a list of links now shows an AI-generated answer. Sometimes with your competitor’s name in it. Then users can ask follow-up questions — comparing options, weighing reviews, narrowing choices — all inside the search experience, before anyone visits your website. And the AI that [...]]]></description>
		
		
		
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		<title>Black Friday strategy: 5 Ways to get more from your ambassadors</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/30/black-friday-strategy-5-ways-to-get-more-from-your-ambassadors/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/30/black-friday-strategy-5-ways-to-get-more-from-your-ambassadors/</guid>

					<description><![CDATA[Black Friday and the holidays are the biggest content and revenue window of the year for ambassador programs, and now is the time to plan yours. A strong Black Friday marketing strategy for ecommerce brands isn’t only about the discount. It’s about who’s talking about you when shoppers are deciding where to spend. Haven’t started [...]]]></description>
		
		
		
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		<title>ChatGPT is quietly building its own search engine</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/29/chatgpt-is-quietly-building-its-own-search-engine/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/29/chatgpt-is-quietly-building-its-own-search-engine/</guid>

					<description><![CDATA[OpenAI appears to be testing when ChatGPT should use its own search index instead of relying on results supplied by third-party search providers. New research published by Peec AI maps a collection of internal ChatGPT search indexes and, more interestingly, points to experiments comparing OpenAI’s own index with external search results. The existence of an [...]]]></description>
		
		
		
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		<title>AI users cut the clutter: What keeps them coming back</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/28/ai-users-cut-the-clutter-what-keeps-them-coming-back/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/28/ai-users-cut-the-clutter-what-keeps-them-coming-back/</guid>

					<description><![CDATA[Picture two consumers researching the same new laptop. One types a few words into a search box and reads the AI summary above the links. The other opens a standalone AI platform, explains the budget and tradeoffs, then refines the answer through follow-up questions. The first experience is closer to what the average consumer wants. [...]]]></description>
		
		
		
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		<title>How Amazon Prime Day sales impact online merchants</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/27/how-amazon-prime-day-sales-impact-online-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 27 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/27/how-amazon-prime-day-sales-impact-online-merchants/</guid>

					<description><![CDATA[Take a look at regional differences in merchant sales and consumer behaviour during Amazon Prime Day. You might think Prime Day sales, held over July 8-11 this year, would only impact the revenue flows for Amazon. But data analysis from Checkout.com shows knock-on effects on sales for other online businesses over this same period, too. [...]]]></description>
		
		
		
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		<title>Using AI to modernize CX in retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/26/using-ai-to-modernize-cx-in-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/26/using-ai-to-modernize-cx-in-retail/</guid>

					<description><![CDATA[Retailers that embrace AI-powered customer experience management today are putting themselves on the front foot to be best-placed to thrive tomorrow. The retail sector is at a crossroads. At a time when products and prices can often be easily matched, it is increasingly the customer experience that sets brands apart. Research has shown that companies [...]]]></description>
		
		
		
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		<title>Structured data’s role in AI and AI search visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/25/structured-datas-role-in-ai-and-ai-search-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/25/structured-datas-role-in-ai-and-ai-search-visibility/</guid>

					<description><![CDATA[Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize. The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as [...]]]></description>
		
		
		
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		<title>AI Agents aren’t a traffic source. They’re a transaction channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/24/ai-agents-arent-a-traffic-source-theyre-a-transaction-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/24/ai-agents-arent-a-traffic-source-theyre-a-transaction-channel/</guid>

					<description><![CDATA[Once AI can create carts and payments, it’s a transaction channel. Give it the same governed commerce access as any other channel. For years, digital teams could treat a new source of traffic primarily as an acquisition problem. Search sent customers to a website. Social sent customers to a website. Affiliates sent customers to a [...]]]></description>
		
		
		
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		<title>TikTok Shop sells personal transformation</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/23/tiktok-shop-sells-personal-transformation/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/23/tiktok-shop-sells-personal-transformation/</guid>

					<description><![CDATA[The products that win on TikTok Shop are overwhelmingly worn, applied, or consumed. Among the top 1,000 U.S. products by lifetime sales, drawn from the more than two million products Marketplace Pulse now tracks, more than two-thirds of revenue comes from products applied to the body, taken into it, or worn on it. That is [...]]]></description>
		
		
		
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		<title>No discount survives an AI that can’t see it</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/22/no-discount-survives-an-ai-that-cant-see-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/22/no-discount-survives-an-ai-that-cant-see-it/</guid>

					<description><![CDATA[Loyalty benefits used to show up at checkout: a card swiped, a code entered, a discount applied after the decision was already made. That moment is moving earlier, into the conversation where an artificial intelligence agent is still deciding where to buy. Synchrony announced an enterprise collaboration with OpenAI on Aug. 17 to power what [...]]]></description>
		
		
		
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		<title>Amazon isn’t the only U.S. entry channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/21/amazon-isnt-the-only-u-s-entry-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/21/amazon-isnt-the-only-u-s-entry-channel/</guid>

					<description><![CDATA[I speak with many international merchants looking to enter the U.S. market. Nearly all of them plan to launch on Amazon. But channels such as branded ecommerce sites and the fast-growing TikTok Shop increasingly offer alternatives. Here’s an example. I consult with a hair-care brand that launched in the U.S. in 2021 via Instagram, then [...]]]></description>
		
		
		
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		<title>Customer service vs. customer support: Key differences explained</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/20/customer-service-vs-customer-support-key-differences-explained/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 20 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/20/customer-service-vs-customer-support-key-differences-explained/</guid>

					<description><![CDATA[Customer service is the full-journey relationship strategy ecommerce brands use to build loyalty, while customer support is the reactive subset that resolves specific post-purchase issues. Customer support is a narrower, reactive piece of that: resolving specific product issues, order problems, and technical questions after a purchase. The two differ in goal, nature, the metrics that [...]]]></description>
		
		
		
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		<title>The new rules of marketing are being written right now</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/19/the-new-rules-of-marketing-are-being-written-right-now/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/19/the-new-rules-of-marketing-are-being-written-right-now/</guid>

					<description><![CDATA[We surveyed 4,500 marketing leaders worldwide, and the consensus is clear: the era of one-way conversations is over. Today’s customers don’t want to be talked at — they want a dialogue. While 83% of marketers recognize the shift toward personalized, two-way messaging, only one in four are satisfied with how they use data to power [...]]]></description>
		
		
		
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		<title>Thrifting, consumer habits may help shift textile recycling challenges</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/18/thrifting-consumer-habits-may-help-shift-textile-recycling-challenges/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/18/thrifting-consumer-habits-may-help-shift-textile-recycling-challenges/</guid>

					<description><![CDATA[Shoppers look through clothes at a thrift store in California. The rise of thrifting, sparked partly by economic uncertainty, could help textile recycling and waste diversion efforts, researchers and thrift store leaders said during a recent webinar. Thrift stores are a first line of defense against textile waste, and changing attitudes about thrifting and resale [...]]]></description>
		
		
		
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		<title>Your customers are already shopping with AI. You just don’t know it yet</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</guid>

					<description><![CDATA[What if your next competitive challenge isn’t another retailer, but an AI assistant influencing what your customers discover, compare and buy? Customer journeys are changing. Consumers are increasingly turning to AI-powered assistants to find information, explore products and support purchasing decisions. Instead of navigating multiple websites themselves, they can ask an AI assistant to help [...]]]></description>
		
		
		
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		<title>Website marketing: A guide for the AI search era</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</guid>

					<description><![CDATA[For years, website marketing meant search visibility: ranking for the right queries and earning the click. The way people search has changed. They still use Google, but they also ask AI tools for direct answers. These tools draw on training data and the sources they retrieve to decide which brands are credible enough to surface [...]]]></description>
		
		
		
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		<title>Thinking about cart recovery in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</guid>

					<description><![CDATA[After three decades of online shopping, cart recovery remains important. Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They use product details, reassurance, and incentives to address customer concerns and reopen a conversion path. Obstacles Most cart recovery programs rely on fixed sequences that cannot distinguish those [...]]]></description>
		
		
		
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		<title>What do slow loading pages cost your business?</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</guid>

					<description><![CDATA[Because the digital marketplace is so competitive, success in ecommerce often hinges on subtle factors that can significantly impact customer experience. How subtle? How about the difference that a single second can make. For buyers from across the spectrum, ecommerce site speed is more than just a “nice-to-have” convenience—in fact, conversion rates, abandoned carts, and [...]]]></description>
		
		
		
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		<title>Retention versus acquisition is the wrong question with AI search</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 13 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</guid>

					<description><![CDATA[With more consumers starting their buying journeys in AI search tools, brands need to be alert to the possibility of losing customers without even realising it. For over two decades, digital marketing has been built on one assumption: every customer decision leaves a trail. Something observable that can be measured, attributed and optimised. Be that [...]]]></description>
		
		
		
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		<title>Retail spends more on AI and getting less back</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</guid>

					<description><![CDATA[New research across 300 consumer industry executives reveals a striking paradox: retail companies outspend nonretail peers on commercial AI, yet expect significantly lower returns. We recently surveyed more than 300 consumer industry executives, managers, and specialists on how their companies are applying AI to commercial functions, with a sample split nearly evenly between retail and [...]]]></description>
		
		
		
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		<title>How AI is ending the era of fragmented shopper marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</guid>

					<description><![CDATA[For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategies, and analytics lived in separate platforms managed by separate teams. As a result, brands and retailers have often struggled to connect marketing activity to actual sales outcomes. As consumer expectations rise and marketing budgets face [...]]]></description>
		
		
		
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		<title>Holiday shopping starts earlier, raising the stakes for brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</guid>

					<description><![CDATA[Attentive, the omnichannel marketing platform redefining how brands and people connect, released new Consumer Pulse research revealing that holiday shopping continues to kick off well before Black Friday, with some consumers starting as early as the summer months. The survey found that 83% of consumers begin planning holiday purchases before Black Friday, while 71% plan [...]]]></description>
		
		
		
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		<title>2026 Holiday shopper report: 7 key loyalty insights</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</guid>

					<description><![CDATA[Ahead of the busy holiday shopping season, shoppers aren’t asking retailers to reinvent the retail experience — rather asking retailers to just get the basics right: products consistently in stock, smooth checkout, and quick resolution when service or experience issues arise. The fundamentals are even more important in a year where shoppers watch every dollar. [...]]]></description>
		
		
		
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		<title>TOP 500 Fashion, Beauty &amp; Luxury Cross-Border Retail Europe: Annual Ranking 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/top-500-fashion-beauty-luxury-cross-border-retail-europe-annual-ranking-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 05:30:18 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55549</guid>

					<description><![CDATA[Cross-Border Commerce Europe publishes the fifth edition of “TOP 500 Fashion, Beauty &#38; Luxury Cross-Border Retail Europe 2026”: the annual ranking dedicated to e-commerce, retail’s leading online sector. Brussels, 10th September 2026 – Cross-Border Commerce Europe, the platform stimulating cross-border e-commerce in Europe, releases its latest research ranking the top online fashion, beauty and luxury [...]]]></description>
		
		
		
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		<title>The People’s beauty index</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</guid>

					<description><![CDATA[Reddit’s first-ever beauty report distills a year of authentic community conversations to reveal where beauty culture is headed next. Beauty is moving away from prescriptive, top-down trends toward a culture of participation. On Reddit, people are trading perfection for real, collaborative discovery and prioritizing participation over prescription to define beauty on their own terms. Beauty [...]]]></description>
		
		
		
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		<title>How AI search is becoming a pipeline channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</guid>

					<description><![CDATA[Every CMO has a dashboard for paid. Every CMO has a dashboard for organic. Almost none have a dashboard for the third channel that is quietly reshaping how buyers find, evaluate, and choose vendors. That third channel is AI search. When a VP of Marketing asks ChatGPT “What are the best platforms for scaling SEO [...]]]></description>
		
		
		
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		<title>AI transforms modern shopping experiences</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 06 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</guid>

					<description><![CDATA[Consider Maya, a 36-year-old marketing manager in Chicago who once treated every major purchase like a browser endurance test. She would start by opening Google, Amazon, review sites and several retailer tabs. Now she begins with a prompt for an AI tool. For a recent purchase of a carry-on travel bag, she asked for a [...]]]></description>
		
		
		
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		<title>Holiday measurement strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 05 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</guid>

					<description><![CDATA[Brand A had a strong holiday season. They saw conversions go up, and their ROAS looked good. However, when the CFO asked, “how do we know those sales wouldn’t have happened anyway?” The room went silent. The budget stays flat for next year. Brand B also had a strong holiday season. The difference is they [...]]]></description>
		
		
		
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		<title>AI agents for CPG: What they actually do and why your data is the moat</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</guid>

					<description><![CDATA[Imagine it’s the morning before the commercial planning review. Sales has a promotion running ahead of forecast, supply chain is warning that the distribution center cannot replenish fast enough, pricing is watching a gap open against a key competitor, and retail-media spend is climbing while shelf velocity sits flat. The preread is done, but the [...]]]></description>
		
		
		
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		<title>Why beauty ecommerce is leading the way in online retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</guid>

					<description><![CDATA[Beauty brands have cracked the code for social commerce. What can wider ecommerce markets learn from their successes? Beauty brands are having a moment on social media, with online beauty sales growing at roughly triple the rate of the wider retail sector, and haircare and skincare emerging as some of the sector’s strongest-performing categories. Key [...]]]></description>
		
		
		
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		<title>Sephora’s omnichannel strategy</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</guid>

					<description><![CDATA[This Sephora case study examines the Sephora omnichannel strategy: how the beauty retailer turned its 3,000-plus stores into a connected system that gathers customer data and ships orders, tying nearly every purchase to a single customer identity through its Beauty Insider program. AI tools for shade-matching and skin analysis link the store and the app, [...]]]></description>
		
		
		
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		<title>Guide for sellers in EU markets where TikTok Shop is available</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</guid>

					<description><![CDATA[TikTok Shop has been live in the Netherlands since 15 June 2026 and is rapidly gaining momentum. In addition to the Netherlands, the social commerce platform is also active in countries including the United Kingdom, the United States, Spain, Italy, Poland, Belgium and Austria. Thanks to Sell Across Europe, brands can also offer their products [...]]]></description>
		
		
		
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		<title>What 14,473 festive shoppers told us about global shopping habits</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</guid>

					<description><![CDATA[We surveyed thousands of festive shoppers from 18 countries to better understand how people are discovering products, weighing purchase decisions and how they move from browsing to buying. Every festive season, marketers face the same core questions: where do shoppers discover, compare and decide? How do they progress from “I need ideas” to “I’m ready [...]]]></description>
		
		
		
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		<title>Getting cited by ChatGPT doesn’t mean people are seeing your brand</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 30 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</guid>

					<description><![CDATA[AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes a common answer in “small business banking,” does [...]]]></description>
		
		
		
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		<title>Holiday planning needs a new playbook</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 29 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</guid>

					<description><![CDATA[Why the brands that win this holiday season won’t be the ones with the biggest budgets. They’ll be the ones that adapt the fastest. Success was measured by how accurately brands forecast demand, how early they secured media and how effectively they executed against a calendar built around predictable shopping moments. If your holiday strategy [...]]]></description>
		
		
		
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		<title>AI search is driving more traffic and sales, not replacing Google</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</guid>

					<description><![CDATA[E-commerce software maker Shopify seems to be benefiting handily from people using AI to search. On the company’s second-quarter earnings call, Shopify President Harley Finkelstein said AI has become a “complement to search, rather than a substitute for it,” and had particularly benefited the long tail of e-commerce, including the smaller merchants that make up [...]]]></description>
		
		
		
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		<title>How retailers can reduce payment fraud</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</guid>

					<description><![CDATA[Retailers today face a difficult balancing act: strengthening fraud prevention while maintaining a smooth and seamless customer experience. As digital payments continue to grow, so does exposure to fraud. This can be particularly problematic for small to midsized retailers that may lack dedicated security resources. At the same time, customers expect fast, frictionless transactions across [...]]]></description>
		
		
		
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		<title>AI for the store associate: The key to improving the shopper experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</guid>

					<description><![CDATA[Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the global AI-in-retail market at roughly $11.6 billion in 2024, with continued rapid growth expected through 2030. With these investments, much of the industry’s attention has focused on automation and customer-facing technology. Yet despite advances in automation, customers [...]]]></description>
		
		
		
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		<title>Once goods move across borders, logistics is only part of the challenge</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</guid>

					<description><![CDATA[The launch of Amazon Supply Chain Services reflects a broader shift in retail logistics. More retailers are moving away from fragmented arrangements and toward shared platforms that coordinate freight, warehousing, fulfilment and delivery at scale. For retailers, the platform approach is attractive because it can simplify fragmented fulfilment networks, meet rising delivery expectations, and support [...]]]></description>
		
		
		
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		<title>Build the back-end first to optimize AI commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</guid>

					<description><![CDATA[As retailers pour investment into customer-facing artificial intelligence, are they overlooking the operational foundations that decide success? The race to put an AI face on retail is accelerating. Shopping assistants, conversational storefronts, and agentic checkout powered by the likes of Gemini and ChatGPT — attention and budget are gravitating toward the customer interface. Yet critical [...]]]></description>
		
		
		
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		<title>How fraudsters blend into everyday retail operations</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 23 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</guid>

					<description><![CDATA[Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are operating with constant disruption while autonomous environments power faster transactions. Furthermore, retailers are operating with less humans to verify. What happens then? Fraudsters step in. The result is a collapse of digital trust inside [...]]]></description>
		
		
		
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		<title>What AI-ready retailers have in common</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 22 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</guid>

					<description><![CDATA[The retailers surfacing in artificial intelligence-generated results today rarely run dedicated “AI commerce” projects. Instead, they have product data that has been clean, consistent, and channel-ready for years. When a shopper asks an AI assistant for “a waterproof hiking jacket under $200” or “cushioned running shoes for marathon training in size 9,” the brands that [...]]]></description>
		
		
		
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		<title>AI search optimization: Why keyword ranking isn’t enough anymore</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 21 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</guid>

					<description><![CDATA[I want you to try a small experiment. Take the classic SEO keyword you’re proudest of — you know, the one that you fought your way to get to page one of Google. Now, transform that keyword into a question a real customer would actually ask about that topic. Not the keyword. The messy, contextual, [...]]]></description>
		
		
		
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		<title>Building websites that AI can shop</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</guid>

					<description><![CDATA[More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most [...]]]></description>
		
		
		
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		<title>AI is taking personalization to the next level in ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 19 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</guid>

					<description><![CDATA[Remember Jarvis from “Iron Man”? Before generative artificial intelligence became part of everyday conversation, Tony Stark had something most of us could only imagine — an intelligent assistant that understood context, anticipated needs, answered questions, and helped him make decisions in real time. Jarvis wasn’t just a search engine. He wasn’t a static database of [...]]]></description>
		
		
		
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		<title>Why your future top customer may never actually visit your homepage</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</guid>

					<description><![CDATA[For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? How do we move shoppers from homepage to product detail to checkout? That model, however, is breaking down. Right now, a meaningful and rapidly growing segment of [...]]]></description>
		
		
		
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		<title>Is the retail industry ready for the booming “chat” economy?</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 17 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</guid>

					<description><![CDATA[Don’t search, just ask. That’s shorthand for a profound change that is quietly but quickly forcing retailers to rethink how they market, how they structure their websites, and how to deal with the inevitable sunset of traditional search advertising. According to reports on industry news sites, there appear to be a lot of retailers who [...]]]></description>
		
		
		
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		<title>How agentic commerce changes the rules for supply chains</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 16 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</guid>

					<description><![CDATA[Agentic commerce is redrawing the boundaries of how consumers make purchasing decisions. AI agents now evaluate products, compare options and complete transactions on their behalf, often in seconds. For brands, the implications stretch far beyond marketing and digital experience. Hyper-responsive, accurate supply-chain commitments are one of the critical levers that will separate winners from the [...]]]></description>
		
		
		
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		<title>Agentic commerce and the future of payments</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 15 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</guid>

					<description><![CDATA[Be the payment option agents can see and customers can trust. In 2030, we estimate that more than 30% of online commerce could run through AI agents, representing close to $3.1 trillion in transactions.1 Those projections should immediately focus the minds of every payments leader on strategy. Why? Because the entire logic of how payments [...]]]></description>
		
		
		
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		<title>The agentic AI threat loyalty leaders aren’t talking about</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</guid>

					<description><![CDATA[Loyalty programs spent the last few decades moving beyond points and discounts toward experiences, personalization, status and emotional affinity. The strongest brands understood a basic truth: Customers don’t stay loyal just because the math works. But when a shopper is being represented by an AI agent, what exactly will loyalty be measured against? And, more [...]]]></description>
		
		
		
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		<title>Your beauty brands are now also entertainment brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</guid>

					<description><![CDATA[In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.  “With [...]]]></description>
		
		
		
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		<title>eCommerce conversion optimization guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</guid>

					<description><![CDATA[eCommerce conversion optimization is the practice of improving the share of shoppers who complete a purchase, using both on-site levers and engagement-driven ones. Conversion isn’t only an on-site problem. A lot also happens after the click, through cart recovery, personalization, and cross-channel messaging that bring shoppers back to buy. In this guide, you’ll get a [...]]]></description>
		
		
		
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		<title>Meaning is the new currency of luxury</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</guid>

					<description><![CDATA[The luxury goods market is undergoing a shift unlike any in recent memory. After two years of declining sales —dropping 3% from $417 billion (€369 billion) in 2023 to $405 billion (€358 billion) in 2025— Bain &#038; Company, in association with Altagamma, now reports that first-quarter 2026 fell between 3% to 5% from an already [...]]]></description>
		
		
		
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		<title>Millennial shopping: From aisles to apps</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 09 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</guid>

					<description><![CDATA[Millennials helped turn digital commerce into a daily shopping habit. They came of age with smartphones, mobile apps, social platforms and one-click checkout. Now they’re pushing shopping into its next phase, where search, AI tools and merchant apps compete for attention before a purchase ever reaches checkout. At the same time, the data also shows [...]]]></description>
		
		
		
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		<title>After the click: Turning AI-referred shoppers into loyal customers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 08 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</guid>

					<description><![CDATA[Today’s highest-converting shoppers start their buying journey with AI. Sometimes they know exactly what they want. Other times, they just know what they need: relief from a headache, a warmer coat, a gift for someone impossible to shop for. Either way, they ask an AI assistant to narrow their options, get recommendations, and click through [...]]]></description>
		
		
		
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		<title>Agentic commerce fraud: Protecting your business</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</guid>

					<description><![CDATA[In the age of agentic ecommerce, how can we identify and stop bad AI agents while ensuring we’re attractive to good AI agents? Following Amazon’s announcement of the “buy for me” agentic AI beta feature in April, as well as press releases by other companies, agentic ecommerce is already being touted as the harbinger of [...]]]></description>
		
		
		
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		<title>ChatGPT SEO: How to get your brand cited in ChatGPT answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</guid>

					<description><![CDATA[ChatGPT SEO is the set of optimizations that make your website more likely to be cited as a source in ChatGPT responses. This guide covers how ChatGPT selects sources, GPTBot access, FAQ schema, Bing indexing, content structure, and citation tracking. What is ChatGPT SEO? ChatGPT SEO refers to the set of optimizations that make your [...]]]></description>
		
		
		
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		<title>Perplexity SEO: How to get cited in Perplexity AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</guid>

					<description><![CDATA[Perplexity SEO optimizes your content to be cited in Perplexity AI’s real-time, fully attributed answers. This guide covers PerplexityBot access, content freshness signals, domain authority, answer formatting, and tracking Perplexity citations. What is Perplexity SEO? Perplexity SEO refers to optimizations that increase the likelihood of your content being cited in Perplexity AI responses. Perplexity AI [...]]]></description>
		
		
		
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		<title>Gemini SEO: How to rank in Google Gemini and AI Overviews</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</guid>

					<description><![CDATA[Gemini SEO optimizes your website for inclusion in Google Gemini responses and Google AI Overviews. This guide covers Google-Extended bot access, structured data requirements, Core Web Vitals, EEAT signals, and how to track your Gemini visibility. What is Gemini SEO? Gemini SEO refers to optimizations that increase your brand’s inclusion in Google Gemini responses and [...]]]></description>
		
		
		
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		<title>Claude SEO: How to get your brand featured in Claude AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</guid>

					<description><![CDATA[Claude SEO optimizes your content for citation in Anthropic’s Claude AI. This guide covers ClaudeBot and anthropic-ai bot access, content structure for factual accuracy, building authority signals Claude values, and tracking your Claude citation rate. What is Claude SEO? Claude SEO refers to optimizations that make your content more likely to be cited in Claude’s [...]]]></description>
		
		
		
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		<title>Gift cards and loyalty programs to build brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 02 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</guid>

					<description><![CDATA[Gift cards have come a long way from the laminated paper certificates tucked into birthday envelopes. Today, they sit at the intersection of payments, marketing, and customer experience. For modern retailers, the challenge isn’t just attracting customers; it’s keeping them. With high competition across both physical and digital channels, brands need tools that create genuine, [...]]]></description>
		
		
		
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		<title>Customers are already shopping on TikTok Shop &amp; staying there</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</guid>

					<description><![CDATA[The beauty industry has spent years debating whether social commerce would ever move beyond impulse purchases and trend-chasing. TikTok Shop’s buyer data suggests that debate is settled, and the numbers behind it tell a more interesting story than most brands expect. What makes TikTok Shop different from every other e-Commerce channel is how purchase decisions [...]]]></description>
		
		
		
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		<title>Agentic commerce is reshaping retail … and most models aren’t ready</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</guid>

					<description><![CDATA[When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of digital commerce itself. Retailers are now [...]]]></description>
		
		
		
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		<title>Why smart brands are rethinking discovery in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</guid>

					<description><![CDATA[The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence tools to research products, compare options, and make decisions before they ever land on a brand’s website, walk into a store, or open an app. For retailers, the immediate challenge is visibility: [...]]]></description>
		
		
		
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		<title>The age of intentional beauty: What consumers will expect by 2030</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</guid>

					<description><![CDATA[For decades, the beauty industry has been driven by innovation. New ingredients, new formats, new claims, new technologies, and an endless stream of product launches have fueled growth and consumer excitement. But as we look toward 2030, a different reality is emerging. Consumers are no longer simply searching for the newest product. They are searching [...]]]></description>
		
		
		
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		<title>AI adoption crawls: 80% of european retailers still grappling with basics</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</guid>

					<description><![CDATA[Retailers are placing a stronger emphasis on artificial intelligence in marketing over pricing strategies and supplier negotiations, traditionally seen as high-value areas. Trailblazers like Zalando and Asos are restructuring their organizations to seize profitability. The retail sector in Europe is making very slow progress in adopting Artificial Intelligence (AI). Macroeconomic figures point to massive potential, [...]]]></description>
		
		
		
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		<title>The anatomy of a good email</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</guid>

					<description><![CDATA[Email marketing is a craft that blends strategy, creativity, and a dash of technical savvy. In today’s crowded digital world, a thoughtfully built email can mean the difference between inspiring action and being ignored. Whether you’re revamping your campaigns or refining what already works, understanding the full anatomy of an effective email will help you [...]]]></description>
		
		
		
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		<title>How can behavioral segmentation drive engagement and loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 26 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</guid>

					<description><![CDATA[Segmentation has long played a role in targeting different consumer groups. Demographics and location data were first, offering a powerful way to target customer segments based on what they’re likely to want. With new technology, it’s now possible to understand consumers on an even deeper level. Customer habits and actions say a lot about their [...]]]></description>
		
		
		
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		<title>AI adoption in retail: 25% of consumers rely on tech, Gen Z at the forefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</guid>

					<description><![CDATA[Generative Artificial Intelligence (AI) is beginning to gain traction in consumer markets, with shopping emerging as its primary application. Twenty-six percent of consumers use generative AI tools for shopping, ahead of other uses such as managing health and wellness (22%), planning trips and family events (21%), or obtaining financial advice (18%). According to the “State [...]]]></description>
		
		
		
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		<title>Where AI belongs in e-commerce (and where it doesn’t)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</guid>

					<description><![CDATA[The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites through AI platforms like ChatGPT, Perplexity, and Gemini are 50 percent more likely to convert to purchase than those coming from organic search. Not only are they more likely to [...]]]></description>
		
		
		
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		<title>Why they’re not that into your emails —and how to fix it</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</guid>

					<description><![CDATA[It’s exciting to see your subscriber list grow with a fresh audience. But after the initial handshake, it can start to feel like you’re being ghosted. When open rates stall—yes, you should still have a pulse on how they trend—the instinct is to blame a dull subject line or a clunky design. Here’s the thing: those [...]]]></description>
		
		
		
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		<title>The agentic commerce revolution: Why data is the new storefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</guid>

					<description><![CDATA[The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, consumers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, and Gemini—to find what they need. Nearly 60% of consumers are already shifting their search behavior away [...]]]></description>
		
		
		
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		<title>Stop killing your margins: A guide to smarter e-commerce discounting</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</guid>

					<description><![CDATA[Every week, the same tension fills boardrooms across the DTC landscape. As the week closes, the gap between projected and actual revenue widens, and the instinct is always the same: sacrifice price to force volume. Blanket discounting becomes the business model. It starts as a temporary fix (a 30% off site-wide sale to bridge a [...]]]></description>
		
		
		
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