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	<title>Cross-Border Commerce Europe News</title>
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	<description>Latest news and EU retail industry insights from Cross-Border Commerce Europe. eCommerce and more.</description>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>How shoppable video and TikTok Shop are changing product discovery</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/08/how-shoppable-video-and-tiktok-shop-are-changing-product-discovery/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 08 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/08/how-shoppable-video-and-tiktok-shop-are-changing-product-discovery/</guid>

					<description><![CDATA[Shoppable video and TikTok Shop are reshaping product discovery by bringing inspiration, product proof, and checkout closer together. Shoppers can now watch a creator demo, tap a product tag, read reviews or comments, and buy while interest is still high. TikTok Shop is one of the most visible examples. It brings together short-form video, creator [...]]]></description>
		
		
		
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		<item>
		<title>What AI agents mean for your brand’s visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/07/what-ai-agents-mean-for-your-brands-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 07 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/07/what-ai-agents-mean-for-your-brands-visibility/</guid>

					<description><![CDATA[AI agents are software systems that can reason through tasks, use tools, and take action to reach a goal without needing a human to guide every step. Agents go beyond generating content. They research, evaluate, and compare. Increasingly, they also act. Booking, purchasing, and coordinating on a user’s behalf. For brands, this creates a new [...]]]></description>
		
		
		
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		<item>
		<title>Unpacked: How agentic AI is reshaping the consumer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/06/unpacked-how-agentic-ai-is-reshaping-the-consumer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/06/unpacked-how-agentic-ai-is-reshaping-the-consumer-journey/</guid>

					<description><![CDATA[This marks a fundamental shift in how shoppers discover, evaluate and purchase products. By 2030, agentic AI is projected to account for 15%–25% of total U.S. e-commerce, according to Bain &#038; Company — an indication that businesses won’t truly be omnichannel unless they have incorporated agentic shopping experiences.  In this new landscape, loyalty and incentive [...]]]></description>
		
		
		
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		<item>
		<title>The race to own AI shopping</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/05/the-race-to-own-ai-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/05/the-race-to-own-ai-shopping/</guid>

					<description><![CDATA[Ecommerce companies may soon compete not only for shoppers, but also to “own” the AI through which those shoppers buy. Conceptually, the idea is not new. Competing for customers has long included competing for attention and proxies. Take search engine optimization. Ecommerce marketers work hard to rank in search engine result pages to win a [...]]]></description>
		
		
		
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		<title>7 Affiliate marketing strategies to succeed in the AI search era</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/04/7-affiliate-marketing-strategies-to-succeed-in-the-ai-search-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 04 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/04/7-affiliate-marketing-strategies-to-succeed-in-the-ai-search-era/</guid>

					<description><![CDATA[AI is changing how people search, and affiliate marketing is changing with it. AI summaries and conversational search answer many questions without a click, making generic, keyword-focused affiliate strategies less effective. Affiliate marketing is far from dead, though. While AI search engines provide basic answers to generic queries, they also create better opportunities for publishers [...]]]></description>
		
		
		
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		<title>AI adoption deepens as consumer experience grows</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/03/ai-adoption-deepens-as-consumer-experience-grows/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 03 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/03/ai-adoption-deepens-as-consumer-experience-grows/</guid>

					<description><![CDATA[At 9:15 on a Monday morning, a new generative artificial intelligence user asks a large language model (LLM) to polish an email, reads the answer twice and checks a search engine before sending it. A few desks away, a colleague with more than one year of gen AI experience has a dedicated AI platform open [...]]]></description>
		
		
		
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		<title>Google making AI Overviews into AI Mode responses</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/02/google-making-ai-overviews-into-ai-mode-responses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/02/google-making-ai-overviews-into-ai-mode-responses/</guid>

					<description><![CDATA[Google Search has confirmed it is now pushing searchers into AI Mode from the AI Overview by default, without having to click the “Show more” button.  The new AI Overview experience that Google is testing shows a much fuller AI answer, like you’d get in AI Mode, and loads the follow up “Ask anything” box [...]]]></description>
		
		
		
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		<item>
		<title>Agentic search: How AI agents will decide which brands get found</title>
		<link>https://www.cbcommerce.eu/blog/2026/10/01/agentic-search-how-ai-agents-will-decide-which-brands-get-found/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/10/01/agentic-search-how-ai-agents-will-decide-which-brands-get-found/</guid>

					<description><![CDATA[Search is evolving in real time. A query that used to return a list of links now shows an AI-generated answer. Sometimes with your competitor’s name in it. Then users can ask follow-up questions — comparing options, weighing reviews, narrowing choices — all inside the search experience, before anyone visits your website. And the AI that [...]]]></description>
		
		
		
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		<title>Black Friday strategy: 5 Ways to get more from your ambassadors</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/30/black-friday-strategy-5-ways-to-get-more-from-your-ambassadors/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/30/black-friday-strategy-5-ways-to-get-more-from-your-ambassadors/</guid>

					<description><![CDATA[Black Friday and the holidays are the biggest content and revenue window of the year for ambassador programs, and now is the time to plan yours. A strong Black Friday marketing strategy for ecommerce brands isn’t only about the discount. It’s about who’s talking about you when shoppers are deciding where to spend. Haven’t started [...]]]></description>
		
		
		
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		<item>
		<title>ChatGPT is quietly building its own search engine</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/29/chatgpt-is-quietly-building-its-own-search-engine/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/29/chatgpt-is-quietly-building-its-own-search-engine/</guid>

					<description><![CDATA[OpenAI appears to be testing when ChatGPT should use its own search index instead of relying on results supplied by third-party search providers. New research published by Peec AI maps a collection of internal ChatGPT search indexes and, more interestingly, points to experiments comparing OpenAI’s own index with external search results. The existence of an [...]]]></description>
		
		
		
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		<item>
		<title>AI users cut the clutter: What keeps them coming back</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/28/ai-users-cut-the-clutter-what-keeps-them-coming-back/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/28/ai-users-cut-the-clutter-what-keeps-them-coming-back/</guid>

					<description><![CDATA[Picture two consumers researching the same new laptop. One types a few words into a search box and reads the AI summary above the links. The other opens a standalone AI platform, explains the budget and tradeoffs, then refines the answer through follow-up questions. The first experience is closer to what the average consumer wants. [...]]]></description>
		
		
		
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		<item>
		<title>How Amazon Prime Day sales impact online merchants</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/27/how-amazon-prime-day-sales-impact-online-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 27 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/27/how-amazon-prime-day-sales-impact-online-merchants/</guid>

					<description><![CDATA[Take a look at regional differences in merchant sales and consumer behaviour during Amazon Prime Day. You might think Prime Day sales, held over July 8-11 this year, would only impact the revenue flows for Amazon. But data analysis from Checkout.com shows knock-on effects on sales for other online businesses over this same period, too. [...]]]></description>
		
		
		
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		<item>
		<title>Using AI to modernize CX in retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/26/using-ai-to-modernize-cx-in-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 26 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/26/using-ai-to-modernize-cx-in-retail/</guid>

					<description><![CDATA[Retailers that embrace AI-powered customer experience management today are putting themselves on the front foot to be best-placed to thrive tomorrow. The retail sector is at a crossroads. At a time when products and prices can often be easily matched, it is increasingly the customer experience that sets brands apart. Research has shown that companies [...]]]></description>
		
		
		
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		<item>
		<title>Structured data’s role in AI and AI search visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/25/structured-datas-role-in-ai-and-ai-search-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/25/structured-datas-role-in-ai-and-ai-search-visibility/</guid>

					<description><![CDATA[Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize. The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as [...]]]></description>
		
		
		
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		<item>
		<title>AI Agents aren’t a traffic source. They’re a transaction channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/24/ai-agents-arent-a-traffic-source-theyre-a-transaction-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/24/ai-agents-arent-a-traffic-source-theyre-a-transaction-channel/</guid>

					<description><![CDATA[Once AI can create carts and payments, it’s a transaction channel. Give it the same governed commerce access as any other channel. For years, digital teams could treat a new source of traffic primarily as an acquisition problem. Search sent customers to a website. Social sent customers to a website. Affiliates sent customers to a [...]]]></description>
		
		
		
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		<item>
		<title>TikTok Shop sells personal transformation</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/23/tiktok-shop-sells-personal-transformation/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/23/tiktok-shop-sells-personal-transformation/</guid>

					<description><![CDATA[The products that win on TikTok Shop are overwhelmingly worn, applied, or consumed. Among the top 1,000 U.S. products by lifetime sales, drawn from the more than two million products Marketplace Pulse now tracks, more than two-thirds of revenue comes from products applied to the body, taken into it, or worn on it. That is [...]]]></description>
		
		
		
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		<title>No discount survives an AI that can’t see it</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/22/no-discount-survives-an-ai-that-cant-see-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/22/no-discount-survives-an-ai-that-cant-see-it/</guid>

					<description><![CDATA[Loyalty benefits used to show up at checkout: a card swiped, a code entered, a discount applied after the decision was already made. That moment is moving earlier, into the conversation where an artificial intelligence agent is still deciding where to buy. Synchrony announced an enterprise collaboration with OpenAI on Aug. 17 to power what [...]]]></description>
		
		
		
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		<title>Amazon isn’t the only U.S. entry channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/21/amazon-isnt-the-only-u-s-entry-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/21/amazon-isnt-the-only-u-s-entry-channel/</guid>

					<description><![CDATA[I speak with many international merchants looking to enter the U.S. market. Nearly all of them plan to launch on Amazon. But channels such as branded ecommerce sites and the fast-growing TikTok Shop increasingly offer alternatives. Here’s an example. I consult with a hair-care brand that launched in the U.S. in 2021 via Instagram, then [...]]]></description>
		
		
		
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		<title>Customer service vs. customer support: Key differences explained</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/20/customer-service-vs-customer-support-key-differences-explained/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 20 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/20/customer-service-vs-customer-support-key-differences-explained/</guid>

					<description><![CDATA[Customer service is the full-journey relationship strategy ecommerce brands use to build loyalty, while customer support is the reactive subset that resolves specific post-purchase issues. Customer support is a narrower, reactive piece of that: resolving specific product issues, order problems, and technical questions after a purchase. The two differ in goal, nature, the metrics that [...]]]></description>
		
		
		
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		<title>The new rules of marketing are being written right now</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/19/the-new-rules-of-marketing-are-being-written-right-now/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/19/the-new-rules-of-marketing-are-being-written-right-now/</guid>

					<description><![CDATA[We surveyed 4,500 marketing leaders worldwide, and the consensus is clear: the era of one-way conversations is over. Today’s customers don’t want to be talked at — they want a dialogue. While 83% of marketers recognize the shift toward personalized, two-way messaging, only one in four are satisfied with how they use data to power [...]]]></description>
		
		
		
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		<title>Thrifting, consumer habits may help shift textile recycling challenges</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/18/thrifting-consumer-habits-may-help-shift-textile-recycling-challenges/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/18/thrifting-consumer-habits-may-help-shift-textile-recycling-challenges/</guid>

					<description><![CDATA[Shoppers look through clothes at a thrift store in California. The rise of thrifting, sparked partly by economic uncertainty, could help textile recycling and waste diversion efforts, researchers and thrift store leaders said during a recent webinar. Thrift stores are a first line of defense against textile waste, and changing attitudes about thrifting and resale [...]]]></description>
		
		
		
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		<title>Your customers are already shopping with AI. You just don’t know it yet</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</guid>

					<description><![CDATA[What if your next competitive challenge isn’t another retailer, but an AI assistant influencing what your customers discover, compare and buy? Customer journeys are changing. Consumers are increasingly turning to AI-powered assistants to find information, explore products and support purchasing decisions. Instead of navigating multiple websites themselves, they can ask an AI assistant to help [...]]]></description>
		
		
		
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		<title>Website marketing: A guide for the AI search era</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</guid>

					<description><![CDATA[For years, website marketing meant search visibility: ranking for the right queries and earning the click. The way people search has changed. They still use Google, but they also ask AI tools for direct answers. These tools draw on training data and the sources they retrieve to decide which brands are credible enough to surface [...]]]></description>
		
		
		
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		<title>Thinking about cart recovery in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</guid>

					<description><![CDATA[After three decades of online shopping, cart recovery remains important. Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They use product details, reassurance, and incentives to address customer concerns and reopen a conversion path. Obstacles Most cart recovery programs rely on fixed sequences that cannot distinguish those [...]]]></description>
		
		
		
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		<title>What do slow loading pages cost your business?</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</guid>

					<description><![CDATA[Because the digital marketplace is so competitive, success in ecommerce often hinges on subtle factors that can significantly impact customer experience. How subtle? How about the difference that a single second can make. For buyers from across the spectrum, ecommerce site speed is more than just a “nice-to-have” convenience—in fact, conversion rates, abandoned carts, and [...]]]></description>
		
		
		
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		<title>Retention versus acquisition is the wrong question with AI search</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 13 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</guid>

					<description><![CDATA[With more consumers starting their buying journeys in AI search tools, brands need to be alert to the possibility of losing customers without even realising it. For over two decades, digital marketing has been built on one assumption: every customer decision leaves a trail. Something observable that can be measured, attributed and optimised. Be that [...]]]></description>
		
		
		
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		<title>Retail spends more on AI and getting less back</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</guid>

					<description><![CDATA[New research across 300 consumer industry executives reveals a striking paradox: retail companies outspend nonretail peers on commercial AI, yet expect significantly lower returns. We recently surveyed more than 300 consumer industry executives, managers, and specialists on how their companies are applying AI to commercial functions, with a sample split nearly evenly between retail and [...]]]></description>
		
		
		
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		<title>How AI is ending the era of fragmented shopper marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</guid>

					<description><![CDATA[For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategies, and analytics lived in separate platforms managed by separate teams. As a result, brands and retailers have often struggled to connect marketing activity to actual sales outcomes. As consumer expectations rise and marketing budgets face [...]]]></description>
		
		
		
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		<title>Holiday shopping starts earlier, raising the stakes for brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</guid>

					<description><![CDATA[Attentive, the omnichannel marketing platform redefining how brands and people connect, released new Consumer Pulse research revealing that holiday shopping continues to kick off well before Black Friday, with some consumers starting as early as the summer months. The survey found that 83% of consumers begin planning holiday purchases before Black Friday, while 71% plan [...]]]></description>
		
		
		
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		<title>2026 Holiday shopper report: 7 key loyalty insights</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</guid>

					<description><![CDATA[Ahead of the busy holiday shopping season, shoppers aren’t asking retailers to reinvent the retail experience — rather asking retailers to just get the basics right: products consistently in stock, smooth checkout, and quick resolution when service or experience issues arise. The fundamentals are even more important in a year where shoppers watch every dollar. [...]]]></description>
		
		
		
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		<title>TOP 500 Fashion, Beauty &amp; Luxury Cross-Border Retail Europe: Annual Ranking 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/top-500-fashion-beauty-luxury-cross-border-retail-europe-annual-ranking-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 05:30:18 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55549</guid>

					<description><![CDATA[Cross-Border Commerce Europe publishes the fifth edition of “TOP 500 Fashion, Beauty &#38; Luxury Cross-Border Retail Europe 2026”: the annual ranking dedicated to e-commerce, retail’s leading online sector. Brussels, 10th September 2026 – Cross-Border Commerce Europe, the platform stimulating cross-border e-commerce in Europe, releases its latest research ranking the top online fashion, beauty and luxury [...]]]></description>
		
		
		
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		<title>The People’s beauty index</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</guid>

					<description><![CDATA[Reddit’s first-ever beauty report distills a year of authentic community conversations to reveal where beauty culture is headed next. Beauty is moving away from prescriptive, top-down trends toward a culture of participation. On Reddit, people are trading perfection for real, collaborative discovery and prioritizing participation over prescription to define beauty on their own terms. Beauty [...]]]></description>
		
		
		
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		<title>How AI search is becoming a pipeline channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</guid>

					<description><![CDATA[Every CMO has a dashboard for paid. Every CMO has a dashboard for organic. Almost none have a dashboard for the third channel that is quietly reshaping how buyers find, evaluate, and choose vendors. That third channel is AI search. When a VP of Marketing asks ChatGPT “What are the best platforms for scaling SEO [...]]]></description>
		
		
		
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		<title>AI transforms modern shopping experiences</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 06 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</guid>

					<description><![CDATA[Consider Maya, a 36-year-old marketing manager in Chicago who once treated every major purchase like a browser endurance test. She would start by opening Google, Amazon, review sites and several retailer tabs. Now she begins with a prompt for an AI tool. For a recent purchase of a carry-on travel bag, she asked for a [...]]]></description>
		
		
		
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		<title>Holiday measurement strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 05 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</guid>

					<description><![CDATA[Brand A had a strong holiday season. They saw conversions go up, and their ROAS looked good. However, when the CFO asked, “how do we know those sales wouldn’t have happened anyway?” The room went silent. The budget stays flat for next year. Brand B also had a strong holiday season. The difference is they [...]]]></description>
		
		
		
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		<title>AI agents for CPG: What they actually do and why your data is the moat</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</guid>

					<description><![CDATA[Imagine it’s the morning before the commercial planning review. Sales has a promotion running ahead of forecast, supply chain is warning that the distribution center cannot replenish fast enough, pricing is watching a gap open against a key competitor, and retail-media spend is climbing while shelf velocity sits flat. The preread is done, but the [...]]]></description>
		
		
		
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		<title>Why beauty ecommerce is leading the way in online retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</guid>

					<description><![CDATA[Beauty brands have cracked the code for social commerce. What can wider ecommerce markets learn from their successes? Beauty brands are having a moment on social media, with online beauty sales growing at roughly triple the rate of the wider retail sector, and haircare and skincare emerging as some of the sector’s strongest-performing categories. Key [...]]]></description>
		
		
		
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		<title>Sephora’s omnichannel strategy</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</guid>

					<description><![CDATA[This Sephora case study examines the Sephora omnichannel strategy: how the beauty retailer turned its 3,000-plus stores into a connected system that gathers customer data and ships orders, tying nearly every purchase to a single customer identity through its Beauty Insider program. AI tools for shade-matching and skin analysis link the store and the app, [...]]]></description>
		
		
		
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		<title>Guide for sellers in EU markets where TikTok Shop is available</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</guid>

					<description><![CDATA[TikTok Shop has been live in the Netherlands since 15 June 2026 and is rapidly gaining momentum. In addition to the Netherlands, the social commerce platform is also active in countries including the United Kingdom, the United States, Spain, Italy, Poland, Belgium and Austria. Thanks to Sell Across Europe, brands can also offer their products [...]]]></description>
		
		
		
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		<title>What 14,473 festive shoppers told us about global shopping habits</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</guid>

					<description><![CDATA[We surveyed thousands of festive shoppers from 18 countries to better understand how people are discovering products, weighing purchase decisions and how they move from browsing to buying. Every festive season, marketers face the same core questions: where do shoppers discover, compare and decide? How do they progress from “I need ideas” to “I’m ready [...]]]></description>
		
		
		
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		<title>Getting cited by ChatGPT doesn’t mean people are seeing your brand</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 30 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</guid>

					<description><![CDATA[AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes a common answer in “small business banking,” does [...]]]></description>
		
		
		
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		<title>Holiday planning needs a new playbook</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 29 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</guid>

					<description><![CDATA[Why the brands that win this holiday season won’t be the ones with the biggest budgets. They’ll be the ones that adapt the fastest. Success was measured by how accurately brands forecast demand, how early they secured media and how effectively they executed against a calendar built around predictable shopping moments. If your holiday strategy [...]]]></description>
		
		
		
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		<title>AI search is driving more traffic and sales, not replacing Google</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</guid>

					<description><![CDATA[E-commerce software maker Shopify seems to be benefiting handily from people using AI to search. On the company’s second-quarter earnings call, Shopify President Harley Finkelstein said AI has become a “complement to search, rather than a substitute for it,” and had particularly benefited the long tail of e-commerce, including the smaller merchants that make up [...]]]></description>
		
		
		
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		<title>How retailers can reduce payment fraud</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</guid>

					<description><![CDATA[Retailers today face a difficult balancing act: strengthening fraud prevention while maintaining a smooth and seamless customer experience. As digital payments continue to grow, so does exposure to fraud. This can be particularly problematic for small to midsized retailers that may lack dedicated security resources. At the same time, customers expect fast, frictionless transactions across [...]]]></description>
		
		
		
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		<title>AI for the store associate: The key to improving the shopper experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</guid>

					<description><![CDATA[Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the global AI-in-retail market at roughly $11.6 billion in 2024, with continued rapid growth expected through 2030. With these investments, much of the industry’s attention has focused on automation and customer-facing technology. Yet despite advances in automation, customers [...]]]></description>
		
		
		
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		<title>Once goods move across borders, logistics is only part of the challenge</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</guid>

					<description><![CDATA[The launch of Amazon Supply Chain Services reflects a broader shift in retail logistics. More retailers are moving away from fragmented arrangements and toward shared platforms that coordinate freight, warehousing, fulfilment and delivery at scale. For retailers, the platform approach is attractive because it can simplify fragmented fulfilment networks, meet rising delivery expectations, and support [...]]]></description>
		
		
		
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		<title>Build the back-end first to optimize AI commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</guid>

					<description><![CDATA[As retailers pour investment into customer-facing artificial intelligence, are they overlooking the operational foundations that decide success? The race to put an AI face on retail is accelerating. Shopping assistants, conversational storefronts, and agentic checkout powered by the likes of Gemini and ChatGPT — attention and budget are gravitating toward the customer interface. Yet critical [...]]]></description>
		
		
		
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		<title>How fraudsters blend into everyday retail operations</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 23 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</guid>

					<description><![CDATA[Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are operating with constant disruption while autonomous environments power faster transactions. Furthermore, retailers are operating with less humans to verify. What happens then? Fraudsters step in. The result is a collapse of digital trust inside [...]]]></description>
		
		
		
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		<title>What AI-ready retailers have in common</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 22 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</guid>

					<description><![CDATA[The retailers surfacing in artificial intelligence-generated results today rarely run dedicated “AI commerce” projects. Instead, they have product data that has been clean, consistent, and channel-ready for years. When a shopper asks an AI assistant for “a waterproof hiking jacket under $200” or “cushioned running shoes for marathon training in size 9,” the brands that [...]]]></description>
		
		
		
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		<title>AI search optimization: Why keyword ranking isn’t enough anymore</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 21 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</guid>

					<description><![CDATA[I want you to try a small experiment. Take the classic SEO keyword you’re proudest of — you know, the one that you fought your way to get to page one of Google. Now, transform that keyword into a question a real customer would actually ask about that topic. Not the keyword. The messy, contextual, [...]]]></description>
		
		
		
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		<title>Building websites that AI can shop</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</guid>

					<description><![CDATA[More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most [...]]]></description>
		
		
		
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		<title>AI is taking personalization to the next level in ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 19 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</guid>

					<description><![CDATA[Remember Jarvis from “Iron Man”? Before generative artificial intelligence became part of everyday conversation, Tony Stark had something most of us could only imagine — an intelligent assistant that understood context, anticipated needs, answered questions, and helped him make decisions in real time. Jarvis wasn’t just a search engine. He wasn’t a static database of [...]]]></description>
		
		
		
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		<title>Why your future top customer may never actually visit your homepage</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</guid>

					<description><![CDATA[For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? How do we move shoppers from homepage to product detail to checkout? That model, however, is breaking down. Right now, a meaningful and rapidly growing segment of [...]]]></description>
		
		
		
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		<title>Is the retail industry ready for the booming “chat” economy?</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 17 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</guid>

					<description><![CDATA[Don’t search, just ask. That’s shorthand for a profound change that is quietly but quickly forcing retailers to rethink how they market, how they structure their websites, and how to deal with the inevitable sunset of traditional search advertising. According to reports on industry news sites, there appear to be a lot of retailers who [...]]]></description>
		
		
		
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		<title>How agentic commerce changes the rules for supply chains</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 16 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</guid>

					<description><![CDATA[Agentic commerce is redrawing the boundaries of how consumers make purchasing decisions. AI agents now evaluate products, compare options and complete transactions on their behalf, often in seconds. For brands, the implications stretch far beyond marketing and digital experience. Hyper-responsive, accurate supply-chain commitments are one of the critical levers that will separate winners from the [...]]]></description>
		
		
		
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		<title>Agentic commerce and the future of payments</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 15 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</guid>

					<description><![CDATA[Be the payment option agents can see and customers can trust. In 2030, we estimate that more than 30% of online commerce could run through AI agents, representing close to $3.1 trillion in transactions.1 Those projections should immediately focus the minds of every payments leader on strategy. Why? Because the entire logic of how payments [...]]]></description>
		
		
		
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		<title>The agentic AI threat loyalty leaders aren’t talking about</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</guid>

					<description><![CDATA[Loyalty programs spent the last few decades moving beyond points and discounts toward experiences, personalization, status and emotional affinity. The strongest brands understood a basic truth: Customers don’t stay loyal just because the math works. But when a shopper is being represented by an AI agent, what exactly will loyalty be measured against? And, more [...]]]></description>
		
		
		
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		<title>Your beauty brands are now also entertainment brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</guid>

					<description><![CDATA[In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.  “With [...]]]></description>
		
		
		
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		<title>eCommerce conversion optimization guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</guid>

					<description><![CDATA[eCommerce conversion optimization is the practice of improving the share of shoppers who complete a purchase, using both on-site levers and engagement-driven ones. Conversion isn’t only an on-site problem. A lot also happens after the click, through cart recovery, personalization, and cross-channel messaging that bring shoppers back to buy. In this guide, you’ll get a [...]]]></description>
		
		
		
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		<title>Meaning is the new currency of luxury</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</guid>

					<description><![CDATA[The luxury goods market is undergoing a shift unlike any in recent memory. After two years of declining sales —dropping 3% from $417 billion (€369 billion) in 2023 to $405 billion (€358 billion) in 2025— Bain &#038; Company, in association with Altagamma, now reports that first-quarter 2026 fell between 3% to 5% from an already [...]]]></description>
		
		
		
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		<title>Millennial shopping: From aisles to apps</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 09 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</guid>

					<description><![CDATA[Millennials helped turn digital commerce into a daily shopping habit. They came of age with smartphones, mobile apps, social platforms and one-click checkout. Now they’re pushing shopping into its next phase, where search, AI tools and merchant apps compete for attention before a purchase ever reaches checkout. At the same time, the data also shows [...]]]></description>
		
		
		
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		<title>After the click: Turning AI-referred shoppers into loyal customers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 08 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</guid>

					<description><![CDATA[Today’s highest-converting shoppers start their buying journey with AI. Sometimes they know exactly what they want. Other times, they just know what they need: relief from a headache, a warmer coat, a gift for someone impossible to shop for. Either way, they ask an AI assistant to narrow their options, get recommendations, and click through [...]]]></description>
		
		
		
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		<title>Agentic commerce fraud: Protecting your business</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</guid>

					<description><![CDATA[In the age of agentic ecommerce, how can we identify and stop bad AI agents while ensuring we’re attractive to good AI agents? Following Amazon’s announcement of the “buy for me” agentic AI beta feature in April, as well as press releases by other companies, agentic ecommerce is already being touted as the harbinger of [...]]]></description>
		
		
		
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		<title>ChatGPT SEO: How to get your brand cited in ChatGPT answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</guid>

					<description><![CDATA[ChatGPT SEO is the set of optimizations that make your website more likely to be cited as a source in ChatGPT responses. This guide covers how ChatGPT selects sources, GPTBot access, FAQ schema, Bing indexing, content structure, and citation tracking. What is ChatGPT SEO? ChatGPT SEO refers to the set of optimizations that make your [...]]]></description>
		
		
		
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		<title>Perplexity SEO: How to get cited in Perplexity AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</guid>

					<description><![CDATA[Perplexity SEO optimizes your content to be cited in Perplexity AI’s real-time, fully attributed answers. This guide covers PerplexityBot access, content freshness signals, domain authority, answer formatting, and tracking Perplexity citations. What is Perplexity SEO? Perplexity SEO refers to optimizations that increase the likelihood of your content being cited in Perplexity AI responses. Perplexity AI [...]]]></description>
		
		
		
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		<title>Gemini SEO: How to rank in Google Gemini and AI Overviews</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</guid>

					<description><![CDATA[Gemini SEO optimizes your website for inclusion in Google Gemini responses and Google AI Overviews. This guide covers Google-Extended bot access, structured data requirements, Core Web Vitals, EEAT signals, and how to track your Gemini visibility. What is Gemini SEO? Gemini SEO refers to optimizations that increase your brand’s inclusion in Google Gemini responses and [...]]]></description>
		
		
		
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		<title>Claude SEO: How to get your brand featured in Claude AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</guid>

					<description><![CDATA[Claude SEO optimizes your content for citation in Anthropic’s Claude AI. This guide covers ClaudeBot and anthropic-ai bot access, content structure for factual accuracy, building authority signals Claude values, and tracking your Claude citation rate. What is Claude SEO? Claude SEO refers to optimizations that make your content more likely to be cited in Claude’s [...]]]></description>
		
		
		
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		<title>Gift cards and loyalty programs to build brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 02 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</guid>

					<description><![CDATA[Gift cards have come a long way from the laminated paper certificates tucked into birthday envelopes. Today, they sit at the intersection of payments, marketing, and customer experience. For modern retailers, the challenge isn’t just attracting customers; it’s keeping them. With high competition across both physical and digital channels, brands need tools that create genuine, [...]]]></description>
		
		
		
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		<title>Customers are already shopping on TikTok Shop &amp; staying there</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</guid>

					<description><![CDATA[The beauty industry has spent years debating whether social commerce would ever move beyond impulse purchases and trend-chasing. TikTok Shop’s buyer data suggests that debate is settled, and the numbers behind it tell a more interesting story than most brands expect. What makes TikTok Shop different from every other e-Commerce channel is how purchase decisions [...]]]></description>
		
		
		
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		<title>Agentic commerce is reshaping retail … and most models aren’t ready</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</guid>

					<description><![CDATA[When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of digital commerce itself. Retailers are now [...]]]></description>
		
		
		
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		<title>Why smart brands are rethinking discovery in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</guid>

					<description><![CDATA[The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence tools to research products, compare options, and make decisions before they ever land on a brand’s website, walk into a store, or open an app. For retailers, the immediate challenge is visibility: [...]]]></description>
		
		
		
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		<title>The age of intentional beauty: What consumers will expect by 2030</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</guid>

					<description><![CDATA[For decades, the beauty industry has been driven by innovation. New ingredients, new formats, new claims, new technologies, and an endless stream of product launches have fueled growth and consumer excitement. But as we look toward 2030, a different reality is emerging. Consumers are no longer simply searching for the newest product. They are searching [...]]]></description>
		
		
		
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		<title>AI adoption crawls: 80% of european retailers still grappling with basics</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</guid>

					<description><![CDATA[Retailers are placing a stronger emphasis on artificial intelligence in marketing over pricing strategies and supplier negotiations, traditionally seen as high-value areas. Trailblazers like Zalando and Asos are restructuring their organizations to seize profitability. The retail sector in Europe is making very slow progress in adopting Artificial Intelligence (AI). Macroeconomic figures point to massive potential, [...]]]></description>
		
		
		
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		<title>The anatomy of a good email</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</guid>

					<description><![CDATA[Email marketing is a craft that blends strategy, creativity, and a dash of technical savvy. In today’s crowded digital world, a thoughtfully built email can mean the difference between inspiring action and being ignored. Whether you’re revamping your campaigns or refining what already works, understanding the full anatomy of an effective email will help you [...]]]></description>
		
		
		
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		<title>How can behavioral segmentation drive engagement and loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 26 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</guid>

					<description><![CDATA[Segmentation has long played a role in targeting different consumer groups. Demographics and location data were first, offering a powerful way to target customer segments based on what they’re likely to want. With new technology, it’s now possible to understand consumers on an even deeper level. Customer habits and actions say a lot about their [...]]]></description>
		
		
		
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		<title>AI adoption in retail: 25% of consumers rely on tech, Gen Z at the forefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</guid>

					<description><![CDATA[Generative Artificial Intelligence (AI) is beginning to gain traction in consumer markets, with shopping emerging as its primary application. Twenty-six percent of consumers use generative AI tools for shopping, ahead of other uses such as managing health and wellness (22%), planning trips and family events (21%), or obtaining financial advice (18%). According to the “State [...]]]></description>
		
		
		
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		<title>Where AI belongs in e-commerce (and where it doesn’t)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</guid>

					<description><![CDATA[The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites through AI platforms like ChatGPT, Perplexity, and Gemini are 50 percent more likely to convert to purchase than those coming from organic search. Not only are they more likely to [...]]]></description>
		
		
		
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		<title>Why they’re not that into your emails —and how to fix it</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</guid>

					<description><![CDATA[It’s exciting to see your subscriber list grow with a fresh audience. But after the initial handshake, it can start to feel like you’re being ghosted. When open rates stall—yes, you should still have a pulse on how they trend—the instinct is to blame a dull subject line or a clunky design. Here’s the thing: those [...]]]></description>
		
		
		
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		<title>The agentic commerce revolution: Why data is the new storefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</guid>

					<description><![CDATA[The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, consumers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, and Gemini—to find what they need. Nearly 60% of consumers are already shifting their search behavior away [...]]]></description>
		
		
		
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		<title>Stop killing your margins: A guide to smarter e-commerce discounting</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</guid>

					<description><![CDATA[Every week, the same tension fills boardrooms across the DTC landscape. As the week closes, the gap between projected and actual revenue widens, and the instinct is always the same: sacrifice price to force volume. Blanket discounting becomes the business model. It starts as a temporary fix (a 30% off site-wide sale to bridge a [...]]]></description>
		
		
		
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		<title>4 Experts on how to make AI investments worthwhile</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 20 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</guid>

					<description><![CDATA[The promise of AI technology that is often repeated is it can transform how CX teams scale their operations, make employees more productive and open up access to data on unprecedented levels. It doesn’t always work out this way, according to Brian Cantor, managing director at CMP. The benefits vendors promised from their AI solutions [...]]]></description>
		
		
		
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		<title>Ulta’s chief marketer on blending brand building and omnichannel marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 19 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</guid>

					<description><![CDATA[Ulta Beauty’s fiscal year is off to a strong start, with Q1 net sales up 11.1% to $3.2 billion and broad-based growth across all channels and major categories, despite persistent economic pressure on consumers, according to the company. Executives have attributed the success in part to its marketing. Leading the way is Kelly Mahoney, who [...]]]></description>
		
		
		
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		<title>Who owns the last mile delivery experience?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 18 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</guid>

					<description><![CDATA[A customer orders from your brand, has a terrible delivery experience through DoorDash or Instacart, and leaves a one-star review that tags you, not the driver. It doesn’t matter that you never touched the package after it left the warehouse. It doesn’t matter that the delay was the platform’s fault.  To that customer, you failed [...]]]></description>
		
		
		
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		<title>Luxury industry explores AI, strategizing future business models</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</guid>

					<description><![CDATA[As luxury brands strive to harness the power of artificial intelligence to drive growth, the magic formula is still out of reach. Insights from Bain and Comité Colbert reveal a sector rapidly experimenting with pilots and centralizing AI in back-office operations. In a luxury flagship store, almost everything is designed so that nothing seems automatic. [...]]]></description>
		
		
		
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		<title>Understanding commercial email: Examples and best practices</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</guid>

					<description><![CDATA[Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted campaigns don’t end up in the spam folder or break completely in dark mode. Commercial email refers to messages sent primarily to promote a product or service. While that sounds straightforward, the distinction between commercial versus transactional email isn’t just [...]]]></description>
		
		
		
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		<title>Square helping sellers reach customers through AI-powered discovery</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</guid>

					<description><![CDATA[Square announced a new ChatGPT app and Claude plugin, helping sellers get discovered and transact at the exact moment customers are making purchasing decisions through AI-powered conversations. Square was built to help sellers accept payments where their customers are. This foundation has expanded to helping sellers reach customers across key digital channels, from search and [...]]]></description>
		
		
		
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		<title>Build the intent that makes peak season campaigns convert.</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</guid>

					<description><![CDATA[People on Pinterest plan for weeks before they make a purchase. Brands that show up during that process build the intent that makes peak season campaigns convert. Every advertiser knows how chaotic Q4 gets. You have to spend more to compete for attention that’s harder than ever to get, and most platforms make this worse, [...]]]></description>
		
		
		
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		<title>Why retailers are bringing back the catalog, but making it digital</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</guid>

					<description><![CDATA[Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The performance marketing channels that powered a decade of retail growth are delivering diminishing returns, and retail teams are feeling it in their budgets. The usual instinct is to [...]]]></description>
		
		
		
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		<title>Why traditional retail metrics break down in agentic commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 12 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</guid>

					<description><![CDATA[Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences.  The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement. [...]]]></description>
		
		
		
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		<title>How retailers are thinking about omnichannel in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 11 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</guid>

					<description><![CDATA[Omnichannel retail has evolved to include artificial intelligence and agentic agents, but stores still need to focus on customer experiences and brand loyalty in order to drive traffic, executives from Ulta, Stitch Fix and other companies said during a Wednesday panel at the CommerceNext Growth Show in New York. In order to meet consumers where [...]]]></description>
		
		
		
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		<title>Where AI actually belongs in the store</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</guid>

					<description><![CDATA[Every retailer we talk to has AI on the agenda right now. Whether it shows up as a board-level priority, a vendor slide, or a question from a prospect we are engaging with, the conversation is unavoidable. And for the most part, that’s a good thing. The store associate has needed better tools for a [...]]]></description>
		
		
		
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		<title>Visa expands agentic commerce access in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</guid>

					<description><![CDATA[Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers. In addition, the transactions are enabled through [...]]]></description>
		
		
		
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		<title>The 5 Google AI Mode ad formats (and how they work)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 08 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</guid>

					<description><![CDATA[Ads have been showing within Google’s AI Mode since around the 19th of November 2025. This is despite the announcement at Google Marketing Live in May, with testing apparently being in motion for months before the first discovery, though I’m using the November 2025 date as a key milestone in the rollout, as this was [...]]]></description>
		
		
		
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		<title>Returns compliance becomes a retail priority in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</guid>

					<description><![CDATA[New European Union rules are making online returns simpler for consumers and more demanding for retailers. Since 19 June 2026, online businesses selling to consumers in the European Union have been required to offer a simple digital way for shoppers to cancel eligible purchases and exercise their right of withdrawal. The change is part of [...]]]></description>
		
		
		
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		<title>1 in 5 shoppers left their wallet at home today. Is your store ready for them?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 06 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</guid>

					<description><![CDATA[The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now pay entirely with their phone, whether they’re buying online, picking up in store or browsing a pop-up on a Saturday morning. One in five digital wallet users regularly leave home without a physical wallet. That shift creates a missed opportunity [...]]]></description>
		
		
		
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		<title>How Google tools can help you score the best finds</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</guid>

					<description><![CDATA[With search interest in “vintage” and “how to thrift” hitting all-time highs this year, 2026 is proving that old is new again. Check out a few thrifting trends below for inspiration, then learn how Google tools can help you score the best finds, from a “vintage jersey” to “thrifted heels” (both trending on Search!). Your [...]]]></description>
		
		
		
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		<title>Most brands use discounts as a substitute for messaging</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 04 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</guid>

					<description><![CDATA[Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first purchase, but it does very little to build trust, educate the customer, or increase long-term value. The highest-performing welcome flows don’t remove discounts entirely — they build enough conviction before [...]]]></description>
		
		
		
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		<title>How to reach non-funnel shoppers when purchases are unplanned</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</guid>

					<description><![CDATA[You weren’t planning to shop, but you bought something anyway. That’s now the norm — 86% of shoppers say they make unplanned online purchases every month, often discovering products while scrolling, streaming, or browsing social media. Impulse buying isn’t the exception — it’s the default. People are discovering products in everyday digital moments, often on [...]]]></description>
		
		
		
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		<title>How to increase email revenue without increasing send volume</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 02 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</guid>

					<description><![CDATA[Most email revenue problems are not volume problems. They’re strategy problems. This ecommerce brand had been sending consistently for years, but email revenue had plateaued around 13% of total store revenue. The assumption was that growth would require sending more campaigns, adding more discounts, or increasing promotional pressure. None of those were the real issue. [...]]]></description>
		
		
		
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		<item>
		<title>New EU clear rules for climate action communication</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</guid>

					<description><![CDATA[When you pause briefly in the supermarket to pick up a product, you often decide within seconds whether to put it in your shopping cart. Packaging, colours, and words immediately convey how sustainable a product appears to be. Terms such as “environmentally friendly”, “sustainable”, or “eco-friendly” are quick reference points but empty slogans. Consumers find [...]]]></description>
		
		
		
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