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	<title>Cross-Border Commerce Europe News</title>
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	<description>Latest news and EU retail industry insights from Cross-Border Commerce Europe. eCommerce and more.</description>
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	<title>Cross-Border Commerce Europe</title>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>Your customers are already shopping with AI. You just don’t know it yet</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/17/your-customers-are-already-shopping-with-ai-you-just-dont-know-it-yet/</guid>

					<description><![CDATA[What if your next competitive challenge isn’t another retailer, but an AI assistant influencing what your customers discover, compare and buy? Customer journeys are changing. Consumers are increasingly turning to AI-powered assistants to find information, explore products and support purchasing decisions. Instead of navigating multiple websites themselves, they can ask an AI assistant to help [...]]]></description>
		
		
		
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		<item>
		<title>Website marketing: A guide for the AI search era</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/16/website-marketing-a-guide-for-the-ai-search-era/</guid>

					<description><![CDATA[For years, website marketing meant search visibility: ranking for the right queries and earning the click. The way people search has changed. They still use Google, but they also ask AI tools for direct answers. These tools draw on training data and the sources they retrieve to decide which brands are credible enough to surface [...]]]></description>
		
		
		
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		<item>
		<title>Thinking about cart recovery in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/15/thinking-about-cart-recovery-in-2026/</guid>

					<description><![CDATA[After three decades of online shopping, cart recovery remains important. Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They use product details, reassurance, and incentives to address customer concerns and reopen a conversion path. Obstacles Most cart recovery programs rely on fixed sequences that cannot distinguish those [...]]]></description>
		
		
		
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		<item>
		<title>What do slow loading pages cost your business?</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/14/what-do-slow-loading-pages-cost-your-business/</guid>

					<description><![CDATA[Because the digital marketplace is so competitive, success in ecommerce often hinges on subtle factors that can significantly impact customer experience. How subtle? How about the difference that a single second can make. For buyers from across the spectrum, ecommerce site speed is more than just a “nice-to-have” convenience—in fact, conversion rates, abandoned carts, and [...]]]></description>
		
		
		
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		<item>
		<title>Retention versus acquisition is the wrong question with AI search</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 13 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/13/retention-versus-acquisition-is-the-wrong-question-with-ai-search/</guid>

					<description><![CDATA[With more consumers starting their buying journeys in AI search tools, brands need to be alert to the possibility of losing customers without even realising it. For over two decades, digital marketing has been built on one assumption: every customer decision leaves a trail. Something observable that can be measured, attributed and optimised. Be that [...]]]></description>
		
		
		
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		<item>
		<title>Retail spends more on AI and getting less back</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/12/retail-spends-more-on-ai-and-getting-less-back/</guid>

					<description><![CDATA[New research across 300 consumer industry executives reveals a striking paradox: retail companies outspend nonretail peers on commercial AI, yet expect significantly lower returns. We recently surveyed more than 300 consumer industry executives, managers, and specialists on how their companies are applying AI to commercial functions, with a sample split nearly evenly between retail and [...]]]></description>
		
		
		
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		<title>How AI is ending the era of fragmented shopper marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/11/how-ai-is-ending-the-era-of-fragmented-shopper-marketing/</guid>

					<description><![CDATA[For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategies, and analytics lived in separate platforms managed by separate teams. As a result, brands and retailers have often struggled to connect marketing activity to actual sales outcomes. As consumer expectations rise and marketing budgets face [...]]]></description>
		
		
		
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		<title>Holiday shopping starts earlier, raising the stakes for brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/10/holiday-shopping-starts-earlier-raising-the-stakes-for-brands/</guid>

					<description><![CDATA[Attentive, the omnichannel marketing platform redefining how brands and people connect, released new Consumer Pulse research revealing that holiday shopping continues to kick off well before Black Friday, with some consumers starting as early as the summer months. The survey found that 83% of consumers begin planning holiday purchases before Black Friday, while 71% plan [...]]]></description>
		
		
		
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		<title>2026 Holiday shopper report: 7 key loyalty insights</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/09/2026-holiday-shopper-report-7-key-loyalty-insights/</guid>

					<description><![CDATA[Ahead of the busy holiday shopping season, shoppers aren’t asking retailers to reinvent the retail experience — rather asking retailers to just get the basics right: products consistently in stock, smooth checkout, and quick resolution when service or experience issues arise. The fundamentals are even more important in a year where shoppers watch every dollar. [...]]]></description>
		
		
		
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		<title>TOP 500 Fashion, Beauty &amp; Luxury Cross-Border Retail Europe: Annual Ranking 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/top-500-fashion-beauty-luxury-cross-border-retail-europe-annual-ranking-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 05:30:18 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55549</guid>

					<description><![CDATA[Cross-Border Commerce Europe publishes the fifth edition of “TOP 500 Fashion, Beauty &#38; Luxury Cross-Border Retail Europe 2026”: the annual ranking dedicated to e-commerce, retail’s leading online sector. Brussels, 10th September 2026 – Cross-Border Commerce Europe, the platform stimulating cross-border e-commerce in Europe, releases its latest research ranking the top online fashion, beauty and luxury [...]]]></description>
		
		
		
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		<item>
		<title>The People’s beauty index</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/08/the-peoples-beauty-index/</guid>

					<description><![CDATA[Reddit’s first-ever beauty report distills a year of authentic community conversations to reveal where beauty culture is headed next. Beauty is moving away from prescriptive, top-down trends toward a culture of participation. On Reddit, people are trading perfection for real, collaborative discovery and prioritizing participation over prescription to define beauty on their own terms. Beauty [...]]]></description>
		
		
		
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		<item>
		<title>How AI search is becoming a pipeline channel</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/07/how-ai-search-is-becoming-a-pipeline-channel/</guid>

					<description><![CDATA[Every CMO has a dashboard for paid. Every CMO has a dashboard for organic. Almost none have a dashboard for the third channel that is quietly reshaping how buyers find, evaluate, and choose vendors. That third channel is AI search. When a VP of Marketing asks ChatGPT “What are the best platforms for scaling SEO [...]]]></description>
		
		
		
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		<item>
		<title>AI transforms modern shopping experiences</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 06 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/06/ai-transforms-modern-shopping-experiences/</guid>

					<description><![CDATA[Consider Maya, a 36-year-old marketing manager in Chicago who once treated every major purchase like a browser endurance test. She would start by opening Google, Amazon, review sites and several retailer tabs. Now she begins with a prompt for an AI tool. For a recent purchase of a carry-on travel bag, she asked for a [...]]]></description>
		
		
		
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		<item>
		<title>Holiday measurement strategies</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 05 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/05/holiday-measurement-strategies/</guid>

					<description><![CDATA[Brand A had a strong holiday season. They saw conversions go up, and their ROAS looked good. However, when the CFO asked, “how do we know those sales wouldn’t have happened anyway?” The room went silent. The budget stays flat for next year. Brand B also had a strong holiday season. The difference is they [...]]]></description>
		
		
		
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		<item>
		<title>AI agents for CPG: What they actually do and why your data is the moat</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/04/ai-agents-for-cpg-what-they-actually-do-and-why-your-data-is-the-moat/</guid>

					<description><![CDATA[Imagine it’s the morning before the commercial planning review. Sales has a promotion running ahead of forecast, supply chain is warning that the distribution center cannot replenish fast enough, pricing is watching a gap open against a key competitor, and retail-media spend is climbing while shelf velocity sits flat. The preread is done, but the [...]]]></description>
		
		
		
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		<title>Why beauty ecommerce is leading the way in online retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/03/why-beauty-ecommerce-is-leading-the-way-in-online-retail/</guid>

					<description><![CDATA[Beauty brands have cracked the code for social commerce. What can wider ecommerce markets learn from their successes? Beauty brands are having a moment on social media, with online beauty sales growing at roughly triple the rate of the wider retail sector, and haircare and skincare emerging as some of the sector’s strongest-performing categories. Key [...]]]></description>
		
		
		
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		<title>Sephora’s omnichannel strategy</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/02/sephoras-omnichannel-strategy/</guid>

					<description><![CDATA[This Sephora case study examines the Sephora omnichannel strategy: how the beauty retailer turned its 3,000-plus stores into a connected system that gathers customer data and ships orders, tying nearly every purchase to a single customer identity through its Beauty Insider program. AI tools for shade-matching and skin analysis link the store and the app, [...]]]></description>
		
		
		
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		<title>Guide for sellers in EU markets where TikTok Shop is available</title>
		<link>https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/09/01/guide-for-sellers-in-eu-markets-where-tiktok-shop-is-available/</guid>

					<description><![CDATA[TikTok Shop has been live in the Netherlands since 15 June 2026 and is rapidly gaining momentum. In addition to the Netherlands, the social commerce platform is also active in countries including the United Kingdom, the United States, Spain, Italy, Poland, Belgium and Austria. Thanks to Sell Across Europe, brands can also offer their products [...]]]></description>
		
		
		
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		<title>What 14,473 festive shoppers told us about global shopping habits</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/31/what-14473-festive-shoppers-told-us-about-global-shopping-habits/</guid>

					<description><![CDATA[We surveyed thousands of festive shoppers from 18 countries to better understand how people are discovering products, weighing purchase decisions and how they move from browsing to buying. Every festive season, marketers face the same core questions: where do shoppers discover, compare and decide? How do they progress from “I need ideas” to “I’m ready [...]]]></description>
		
		
		
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		<title>Getting cited by ChatGPT doesn’t mean people are seeing your brand</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 30 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/30/getting-cited-by-chatgpt-doesnt-mean-people-are-seeing-your-brand/</guid>

					<description><![CDATA[AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes a common answer in “small business banking,” does [...]]]></description>
		
		
		
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		<title>Holiday planning needs a new playbook</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 29 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/29/holiday-planning-needs-a-new-playbook/</guid>

					<description><![CDATA[Why the brands that win this holiday season won’t be the ones with the biggest budgets. They’ll be the ones that adapt the fastest. Success was measured by how accurately brands forecast demand, how early they secured media and how effectively they executed against a calendar built around predictable shopping moments. If your holiday strategy [...]]]></description>
		
		
		
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		<title>AI search is driving more traffic and sales, not replacing Google</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/28/ai-search-is-driving-more-traffic-and-sales-not-replacing-google/</guid>

					<description><![CDATA[E-commerce software maker Shopify seems to be benefiting handily from people using AI to search. On the company’s second-quarter earnings call, Shopify President Harley Finkelstein said AI has become a “complement to search, rather than a substitute for it,” and had particularly benefited the long tail of e-commerce, including the smaller merchants that make up [...]]]></description>
		
		
		
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		<title>How retailers can reduce payment fraud</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/27/how-retailers-can-reduce-payment-fraud/</guid>

					<description><![CDATA[Retailers today face a difficult balancing act: strengthening fraud prevention while maintaining a smooth and seamless customer experience. As digital payments continue to grow, so does exposure to fraud. This can be particularly problematic for small to midsized retailers that may lack dedicated security resources. At the same time, customers expect fast, frictionless transactions across [...]]]></description>
		
		
		
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		<title>AI for the store associate: The key to improving the shopper experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/26/ai-for-the-store-associate-the-key-to-improving-the-shopper-experience/</guid>

					<description><![CDATA[Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the global AI-in-retail market at roughly $11.6 billion in 2024, with continued rapid growth expected through 2030. With these investments, much of the industry’s attention has focused on automation and customer-facing technology. Yet despite advances in automation, customers [...]]]></description>
		
		
		
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		<title>Once goods move across borders, logistics is only part of the challenge</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/25/once-goods-move-across-borders-logistics-is-only-part-of-the-challenge/</guid>

					<description><![CDATA[The launch of Amazon Supply Chain Services reflects a broader shift in retail logistics. More retailers are moving away from fragmented arrangements and toward shared platforms that coordinate freight, warehousing, fulfilment and delivery at scale. For retailers, the platform approach is attractive because it can simplify fragmented fulfilment networks, meet rising delivery expectations, and support [...]]]></description>
		
		
		
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		<title>Build the back-end first to optimize AI commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/24/build-the-back-end-first-to-optimize-ai-commerce/</guid>

					<description><![CDATA[As retailers pour investment into customer-facing artificial intelligence, are they overlooking the operational foundations that decide success? The race to put an AI face on retail is accelerating. Shopping assistants, conversational storefronts, and agentic checkout powered by the likes of Gemini and ChatGPT — attention and budget are gravitating toward the customer interface. Yet critical [...]]]></description>
		
		
		
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		<title>How fraudsters blend into everyday retail operations</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 23 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/23/how-fraudsters-blend-into-everyday-retail-operations/</guid>

					<description><![CDATA[Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are operating with constant disruption while autonomous environments power faster transactions. Furthermore, retailers are operating with less humans to verify. What happens then? Fraudsters step in. The result is a collapse of digital trust inside [...]]]></description>
		
		
		
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		<title>What AI-ready retailers have in common</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 22 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/22/what-ai-ready-retailers-have-in-common/</guid>

					<description><![CDATA[The retailers surfacing in artificial intelligence-generated results today rarely run dedicated “AI commerce” projects. Instead, they have product data that has been clean, consistent, and channel-ready for years. When a shopper asks an AI assistant for “a waterproof hiking jacket under $200” or “cushioned running shoes for marathon training in size 9,” the brands that [...]]]></description>
		
		
		
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		<title>AI search optimization: Why keyword ranking isn’t enough anymore</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 21 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/21/ai-search-optimization-why-keyword-ranking-isnt-enough-anymore/</guid>

					<description><![CDATA[I want you to try a small experiment. Take the classic SEO keyword you’re proudest of — you know, the one that you fought your way to get to page one of Google. Now, transform that keyword into a question a real customer would actually ask about that topic. Not the keyword. The messy, contextual, [...]]]></description>
		
		
		
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		<title>Building websites that AI can shop</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/20/building-websites-that-ai-can-shop/</guid>

					<description><![CDATA[More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most [...]]]></description>
		
		
		
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		<title>AI is taking personalization to the next level in ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 19 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/19/ai-is-taking-personalization-to-the-next-level-in-ecommerce/</guid>

					<description><![CDATA[Remember Jarvis from “Iron Man”? Before generative artificial intelligence became part of everyday conversation, Tony Stark had something most of us could only imagine — an intelligent assistant that understood context, anticipated needs, answered questions, and helped him make decisions in real time. Jarvis wasn’t just a search engine. He wasn’t a static database of [...]]]></description>
		
		
		
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		<title>Why your future top customer may never actually visit your homepage</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/18/why-your-future-top-customer-may-never-actually-visit-your-homepage/</guid>

					<description><![CDATA[For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? How do we move shoppers from homepage to product detail to checkout? That model, however, is breaking down. Right now, a meaningful and rapidly growing segment of [...]]]></description>
		
		
		
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		<title>Is the retail industry ready for the booming “chat” economy?</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 17 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/17/is-the-retail-industry-ready-for-the-booming-chat-economy/</guid>

					<description><![CDATA[Don’t search, just ask. That’s shorthand for a profound change that is quietly but quickly forcing retailers to rethink how they market, how they structure their websites, and how to deal with the inevitable sunset of traditional search advertising. According to reports on industry news sites, there appear to be a lot of retailers who [...]]]></description>
		
		
		
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		<title>How agentic commerce changes the rules for supply chains</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 16 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/16/how-agentic-commerce-changes-the-rules-for-supply-chains/</guid>

					<description><![CDATA[Agentic commerce is redrawing the boundaries of how consumers make purchasing decisions. AI agents now evaluate products, compare options and complete transactions on their behalf, often in seconds. For brands, the implications stretch far beyond marketing and digital experience. Hyper-responsive, accurate supply-chain commitments are one of the critical levers that will separate winners from the [...]]]></description>
		
		
		
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		<title>Agentic commerce and the future of payments</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 15 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/15/agentic-commerce-and-the-future-of-payments/</guid>

					<description><![CDATA[Be the payment option agents can see and customers can trust. In 2030, we estimate that more than 30% of online commerce could run through AI agents, representing close to $3.1 trillion in transactions.1 Those projections should immediately focus the minds of every payments leader on strategy. Why? Because the entire logic of how payments [...]]]></description>
		
		
		
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		<title>The agentic AI threat loyalty leaders aren’t talking about</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/14/the-agentic-ai-threat-loyalty-leaders-arent-talking-about/</guid>

					<description><![CDATA[Loyalty programs spent the last few decades moving beyond points and discounts toward experiences, personalization, status and emotional affinity. The strongest brands understood a basic truth: Customers don’t stay loyal just because the math works. But when a shopper is being represented by an AI agent, what exactly will loyalty be measured against? And, more [...]]]></description>
		
		
		
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		<title>Your beauty brands are now also entertainment brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/13/your-beauty-brands-are-now-also-entertainment-brands/</guid>

					<description><![CDATA[In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.  “With [...]]]></description>
		
		
		
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		<title>eCommerce conversion optimization guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/12/ecommerce-conversion-optimization-guide/</guid>

					<description><![CDATA[eCommerce conversion optimization is the practice of improving the share of shoppers who complete a purchase, using both on-site levers and engagement-driven ones. Conversion isn’t only an on-site problem. A lot also happens after the click, through cart recovery, personalization, and cross-channel messaging that bring shoppers back to buy. In this guide, you’ll get a [...]]]></description>
		
		
		
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		<title>Meaning is the new currency of luxury</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/11/meaning-is-the-new-currency-of-luxury/</guid>

					<description><![CDATA[The luxury goods market is undergoing a shift unlike any in recent memory. After two years of declining sales —dropping 3% from $417 billion (€369 billion) in 2023 to $405 billion (€358 billion) in 2025— Bain &#038; Company, in association with Altagamma, now reports that first-quarter 2026 fell between 3% to 5% from an already [...]]]></description>
		
		
		
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		<title>Millennial shopping: From aisles to apps</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 09 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/09/millennial-shopping-from-aisles-to-apps/</guid>

					<description><![CDATA[Millennials helped turn digital commerce into a daily shopping habit. They came of age with smartphones, mobile apps, social platforms and one-click checkout. Now they’re pushing shopping into its next phase, where search, AI tools and merchant apps compete for attention before a purchase ever reaches checkout. At the same time, the data also shows [...]]]></description>
		
		
		
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		<title>After the click: Turning AI-referred shoppers into loyal customers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 08 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/08/after-the-click-turning-ai-referred-shoppers-into-loyal-customers/</guid>

					<description><![CDATA[Today’s highest-converting shoppers start their buying journey with AI. Sometimes they know exactly what they want. Other times, they just know what they need: relief from a headache, a warmer coat, a gift for someone impossible to shop for. Either way, they ask an AI assistant to narrow their options, get recommendations, and click through [...]]]></description>
		
		
		
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		<title>Agentic commerce fraud: Protecting your business</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/07/agentic-commerce-fraud-protecting-your-business/</guid>

					<description><![CDATA[In the age of agentic ecommerce, how can we identify and stop bad AI agents while ensuring we’re attractive to good AI agents? Following Amazon’s announcement of the “buy for me” agentic AI beta feature in April, as well as press releases by other companies, agentic ecommerce is already being touted as the harbinger of [...]]]></description>
		
		
		
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		<title>ChatGPT SEO: How to get your brand cited in ChatGPT answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/06/chatgpt-seo-how-to-get-your-brand-cited-in-chatgpt-answers/</guid>

					<description><![CDATA[ChatGPT SEO is the set of optimizations that make your website more likely to be cited as a source in ChatGPT responses. This guide covers how ChatGPT selects sources, GPTBot access, FAQ schema, Bing indexing, content structure, and citation tracking. What is ChatGPT SEO? ChatGPT SEO refers to the set of optimizations that make your [...]]]></description>
		
		
		
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		<title>Perplexity SEO: How to get cited in Perplexity AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/05/perplexity-seo-how-to-get-cited-in-perplexity-ai-answers/</guid>

					<description><![CDATA[Perplexity SEO optimizes your content to be cited in Perplexity AI’s real-time, fully attributed answers. This guide covers PerplexityBot access, content freshness signals, domain authority, answer formatting, and tracking Perplexity citations. What is Perplexity SEO? Perplexity SEO refers to optimizations that increase the likelihood of your content being cited in Perplexity AI responses. Perplexity AI [...]]]></description>
		
		
		
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		<title>Gemini SEO: How to rank in Google Gemini and AI Overviews</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/04/gemini-seo-how-to-rank-in-google-gemini-and-ai-overviews/</guid>

					<description><![CDATA[Gemini SEO optimizes your website for inclusion in Google Gemini responses and Google AI Overviews. This guide covers Google-Extended bot access, structured data requirements, Core Web Vitals, EEAT signals, and how to track your Gemini visibility. What is Gemini SEO? Gemini SEO refers to optimizations that increase your brand’s inclusion in Google Gemini responses and [...]]]></description>
		
		
		
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		<title>Claude SEO: How to get your brand featured in Claude AI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/03/claude-seo-how-to-get-your-brand-featured-in-claude-ai-answers/</guid>

					<description><![CDATA[Claude SEO optimizes your content for citation in Anthropic’s Claude AI. This guide covers ClaudeBot and anthropic-ai bot access, content structure for factual accuracy, building authority signals Claude values, and tracking your Claude citation rate. What is Claude SEO? Claude SEO refers to optimizations that make your content more likely to be cited in Claude’s [...]]]></description>
		
		
		
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		<title>Gift cards and loyalty programs to build brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 02 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/02/gift-cards-and-loyalty-programs-to-build-brand-loyalty/</guid>

					<description><![CDATA[Gift cards have come a long way from the laminated paper certificates tucked into birthday envelopes. Today, they sit at the intersection of payments, marketing, and customer experience. For modern retailers, the challenge isn’t just attracting customers; it’s keeping them. With high competition across both physical and digital channels, brands need tools that create genuine, [...]]]></description>
		
		
		
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		<title>Customers are already shopping on TikTok Shop &amp; staying there</title>
		<link>https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/08/01/customers-are-already-shopping-on-tiktok-shop-staying-there/</guid>

					<description><![CDATA[The beauty industry has spent years debating whether social commerce would ever move beyond impulse purchases and trend-chasing. TikTok Shop’s buyer data suggests that debate is settled, and the numbers behind it tell a more interesting story than most brands expect. What makes TikTok Shop different from every other e-Commerce channel is how purchase decisions [...]]]></description>
		
		
		
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		<title>Agentic commerce is reshaping retail … and most models aren’t ready</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/31/agentic-commerce-is-reshaping-retail-and-most-models-arent-ready/</guid>

					<description><![CDATA[When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller screen layered onto existing digital infrastructure. Over time, it became clear that mobile was not simply a new interface. It fundamentally changed customer behavior, expectations, operating models, and the economics of digital commerce itself. Retailers are now [...]]]></description>
		
		
		
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		<title>Why smart brands are rethinking discovery in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/30/why-smart-brands-are-rethinking-discovery-in-the-age-of-ai/</guid>

					<description><![CDATA[The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence tools to research products, compare options, and make decisions before they ever land on a brand’s website, walk into a store, or open an app. For retailers, the immediate challenge is visibility: [...]]]></description>
		
		
		
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		<title>The age of intentional beauty: What consumers will expect by 2030</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/29/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/</guid>

					<description><![CDATA[For decades, the beauty industry has been driven by innovation. New ingredients, new formats, new claims, new technologies, and an endless stream of product launches have fueled growth and consumer excitement. But as we look toward 2030, a different reality is emerging. Consumers are no longer simply searching for the newest product. They are searching [...]]]></description>
		
		
		
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		<title>AI adoption crawls: 80% of european retailers still grappling with basics</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 28 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/28/ai-adoption-crawls-80-of-european-retailers-still-grappling-with-basics/</guid>

					<description><![CDATA[Retailers are placing a stronger emphasis on artificial intelligence in marketing over pricing strategies and supplier negotiations, traditionally seen as high-value areas. Trailblazers like Zalando and Asos are restructuring their organizations to seize profitability. The retail sector in Europe is making very slow progress in adopting Artificial Intelligence (AI). Macroeconomic figures point to massive potential, [...]]]></description>
		
		
		
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		<title>The anatomy of a good email</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/27/the-anatomy-of-a-good-email/</guid>

					<description><![CDATA[Email marketing is a craft that blends strategy, creativity, and a dash of technical savvy. In today’s crowded digital world, a thoughtfully built email can mean the difference between inspiring action and being ignored. Whether you’re revamping your campaigns or refining what already works, understanding the full anatomy of an effective email will help you [...]]]></description>
		
		
		
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		<title>How can behavioral segmentation drive engagement and loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 26 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/26/how-can-behavioral-segmentation-drive-engagement-and-loyalty/</guid>

					<description><![CDATA[Segmentation has long played a role in targeting different consumer groups. Demographics and location data were first, offering a powerful way to target customer segments based on what they’re likely to want. With new technology, it’s now possible to understand consumers on an even deeper level. Customer habits and actions say a lot about their [...]]]></description>
		
		
		
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		<title>AI adoption in retail: 25% of consumers rely on tech, Gen Z at the forefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 25 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/25/ai-adoption-in-retail-25-of-consumers-rely-on-tech-gen-z-at-the-forefront/</guid>

					<description><![CDATA[Generative Artificial Intelligence (AI) is beginning to gain traction in consumer markets, with shopping emerging as its primary application. Twenty-six percent of consumers use generative AI tools for shopping, ahead of other uses such as managing health and wellness (22%), planning trips and family events (21%), or obtaining financial advice (18%). According to the “State [...]]]></description>
		
		
		
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		<title>Where AI belongs in e-commerce (and where it doesn’t)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/24/where-ai-belongs-in-e-commerce-and-where-it-doesnt/</guid>

					<description><![CDATA[The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites through AI platforms like ChatGPT, Perplexity, and Gemini are 50 percent more likely to convert to purchase than those coming from organic search. Not only are they more likely to [...]]]></description>
		
		
		
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		<title>Why they’re not that into your emails —and how to fix it</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/23/why-theyre-not-that-into-your-emails-and-how-to-fix-it/</guid>

					<description><![CDATA[It’s exciting to see your subscriber list grow with a fresh audience. But after the initial handshake, it can start to feel like you’re being ghosted. When open rates stall—yes, you should still have a pulse on how they trend—the instinct is to blame a dull subject line or a clunky design. Here’s the thing: those [...]]]></description>
		
		
		
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		<title>The agentic commerce revolution: Why data is the new storefront</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/22/the-agentic-commerce-revolution-why-data-is-the-new-storefront/</guid>

					<description><![CDATA[The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, consumers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, and Gemini—to find what they need. Nearly 60% of consumers are already shifting their search behavior away [...]]]></description>
		
		
		
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		<title>Stop killing your margins: A guide to smarter e-commerce discounting</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/21/stop-killing-your-margins-a-guide-to-smarter-e-commerce-discounting/</guid>

					<description><![CDATA[Every week, the same tension fills boardrooms across the DTC landscape. As the week closes, the gap between projected and actual revenue widens, and the instinct is always the same: sacrifice price to force volume. Blanket discounting becomes the business model. It starts as a temporary fix (a 30% off site-wide sale to bridge a [...]]]></description>
		
		
		
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		<title>4 Experts on how to make AI investments worthwhile</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 20 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/20/4-experts-on-how-to-make-ai-investments-worthwhile/</guid>

					<description><![CDATA[The promise of AI technology that is often repeated is it can transform how CX teams scale their operations, make employees more productive and open up access to data on unprecedented levels. It doesn’t always work out this way, according to Brian Cantor, managing director at CMP. The benefits vendors promised from their AI solutions [...]]]></description>
		
		
		
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		<title>Ulta’s chief marketer on blending brand building and omnichannel marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 19 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/19/ultas-chief-marketer-on-blending-brand-building-and-omnichannel-marketing/</guid>

					<description><![CDATA[Ulta Beauty’s fiscal year is off to a strong start, with Q1 net sales up 11.1% to $3.2 billion and broad-based growth across all channels and major categories, despite persistent economic pressure on consumers, according to the company. Executives have attributed the success in part to its marketing. Leading the way is Kelly Mahoney, who [...]]]></description>
		
		
		
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		<title>Who owns the last mile delivery experience?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 18 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/18/who-owns-the-last-mile-delivery-experience/</guid>

					<description><![CDATA[A customer orders from your brand, has a terrible delivery experience through DoorDash or Instacart, and leaves a one-star review that tags you, not the driver. It doesn’t matter that you never touched the package after it left the warehouse. It doesn’t matter that the delay was the platform’s fault.  To that customer, you failed [...]]]></description>
		
		
		
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		<title>Luxury industry explores AI, strategizing future business models</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/17/luxury-industry-explores-ai-strategizing-future-business-models/</guid>

					<description><![CDATA[As luxury brands strive to harness the power of artificial intelligence to drive growth, the magic formula is still out of reach. Insights from Bain and Comité Colbert reveal a sector rapidly experimenting with pilots and centralizing AI in back-office operations. In a luxury flagship store, almost everything is designed so that nothing seems automatic. [...]]]></description>
		
		
		
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		<title>Understanding commercial email: Examples and best practices</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/16/understanding-commercial-email-examples-and-best-practices/</guid>

					<description><![CDATA[Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted campaigns don’t end up in the spam folder or break completely in dark mode. Commercial email refers to messages sent primarily to promote a product or service. While that sounds straightforward, the distinction between commercial versus transactional email isn’t just [...]]]></description>
		
		
		
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		<title>Square helping sellers reach customers through AI-powered discovery</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/15/square-helping-sellers-reach-customers-through-ai-powered-discovery/</guid>

					<description><![CDATA[Square announced a new ChatGPT app and Claude plugin, helping sellers get discovered and transact at the exact moment customers are making purchasing decisions through AI-powered conversations. Square was built to help sellers accept payments where their customers are. This foundation has expanded to helping sellers reach customers across key digital channels, from search and [...]]]></description>
		
		
		
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		<title>Build the intent that makes peak season campaigns convert.</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/14/build-the-intent-that-makes-peak-season-campaigns-convert/</guid>

					<description><![CDATA[People on Pinterest plan for weeks before they make a purchase. Brands that show up during that process build the intent that makes peak season campaigns convert. Every advertiser knows how chaotic Q4 gets. You have to spend more to compete for attention that’s harder than ever to get, and most platforms make this worse, [...]]]></description>
		
		
		
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		<title>Why retailers are bringing back the catalog, but making it digital</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/13/why-retailers-are-bringing-back-the-catalog-but-making-it-digital/</guid>

					<description><![CDATA[Acquiring a new customer has never been cheap. But the past few years have made it significantly more expensive. CPCs are up. Organic reach has narrowed. The performance marketing channels that powered a decade of retail growth are delivering diminishing returns, and retail teams are feeling it in their budgets. The usual instinct is to [...]]]></description>
		
		
		
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		<title>Why traditional retail metrics break down in agentic commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 12 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/12/why-traditional-retail-metrics-break-down-in-agentic-commerce/</guid>

					<description><![CDATA[Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences.  The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement. [...]]]></description>
		
		
		
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		<title>How retailers are thinking about omnichannel in the age of AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 11 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/11/how-retailers-are-thinking-about-omnichannel-in-the-age-of-ai/</guid>

					<description><![CDATA[Omnichannel retail has evolved to include artificial intelligence and agentic agents, but stores still need to focus on customer experiences and brand loyalty in order to drive traffic, executives from Ulta, Stitch Fix and other companies said during a Wednesday panel at the CommerceNext Growth Show in New York. In order to meet consumers where [...]]]></description>
		
		
		
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		<title>Where AI actually belongs in the store</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/10/where-ai-actually-belongs-in-the-store/</guid>

					<description><![CDATA[Every retailer we talk to has AI on the agenda right now. Whether it shows up as a board-level priority, a vendor slide, or a question from a prospect we are engaging with, the conversation is unavoidable. And for the most part, that’s a good thing. The store associate has needed better tools for a [...]]]></description>
		
		
		
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		<title>Visa expands agentic commerce access in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/09/visa-expands-agentic-commerce-access-in-europe/</guid>

					<description><![CDATA[Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers. In addition, the transactions are enabled through [...]]]></description>
		
		
		
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		<title>The 5 Google AI Mode ad formats (and how they work)</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 08 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/08/the-5-google-ai-mode-ad-formats-and-how-they-work/</guid>

					<description><![CDATA[Ads have been showing within Google’s AI Mode since around the 19th of November 2025. This is despite the announcement at Google Marketing Live in May, with testing apparently being in motion for months before the first discovery, though I’m using the November 2025 date as a key milestone in the rollout, as this was [...]]]></description>
		
		
		
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		<title>Returns compliance becomes a retail priority in Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/07/returns-compliance-becomes-a-retail-priority-in-europe/</guid>

					<description><![CDATA[New European Union rules are making online returns simpler for consumers and more demanding for retailers. Since 19 June 2026, online businesses selling to consumers in the European Union have been required to offer a simple digital way for shoppers to cancel eligible purchases and exercise their right of withdrawal. The change is part of [...]]]></description>
		
		
		
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		<title>1 in 5 shoppers left their wallet at home today. Is your store ready for them?</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 06 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/06/1-in-5-shoppers-left-their-wallet-at-home-today-is-your-store-ready-for-them/</guid>

					<description><![CDATA[The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now pay entirely with their phone, whether they’re buying online, picking up in store or browsing a pop-up on a Saturday morning. One in five digital wallet users regularly leave home without a physical wallet. That shift creates a missed opportunity [...]]]></description>
		
		
		
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		<title>How Google tools can help you score the best finds</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/05/how-google-tools-can-help-you-score-the-best-finds/</guid>

					<description><![CDATA[With search interest in “vintage” and “how to thrift” hitting all-time highs this year, 2026 is proving that old is new again. Check out a few thrifting trends below for inspiration, then learn how Google tools can help you score the best finds, from a “vintage jersey” to “thrifted heels” (both trending on Search!). Your [...]]]></description>
		
		
		
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		<title>Most brands use discounts as a substitute for messaging</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 04 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/04/most-brands-use-discounts-as-a-substitute-for-messaging/</guid>

					<description><![CDATA[Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first purchase, but it does very little to build trust, educate the customer, or increase long-term value. The highest-performing welcome flows don’t remove discounts entirely — they build enough conviction before [...]]]></description>
		
		
		
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		<title>How to reach non-funnel shoppers when purchases are unplanned</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/03/how-to-reach-non-funnel-shoppers-when-purchases-are-unplanned/</guid>

					<description><![CDATA[You weren’t planning to shop, but you bought something anyway. That’s now the norm — 86% of shoppers say they make unplanned online purchases every month, often discovering products while scrolling, streaming, or browsing social media. Impulse buying isn’t the exception — it’s the default. People are discovering products in everyday digital moments, often on [...]]]></description>
		
		
		
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		<title>How to increase email revenue without increasing send volume</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 02 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/02/how-to-increase-email-revenue-without-increasing-send-volume/</guid>

					<description><![CDATA[Most email revenue problems are not volume problems. They’re strategy problems. This ecommerce brand had been sending consistently for years, but email revenue had plateaued around 13% of total store revenue. The assumption was that growth would require sending more campaigns, adding more discounts, or increasing promotional pressure. None of those were the real issue. [...]]]></description>
		
		
		
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		<title>New EU clear rules for climate action communication</title>
		<link>https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/07/01/new-eu-clear-rules-for-climate-action-communication/</guid>

					<description><![CDATA[When you pause briefly in the supermarket to pick up a product, you often decide within seconds whether to put it in your shopping cart. Packaging, colours, and words immediately convey how sustainable a product appears to be. Terms such as “environmentally friendly”, “sustainable”, or “eco-friendly” are quick reference points but empty slogans. Consumers find [...]]]></description>
		
		
		
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		<title>What is agentic commerce for merchants?</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/30/what-is-agentic-commerce-for-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/30/what-is-agentic-commerce-for-merchants/</guid>

					<description><![CDATA[ChatGPT surfaces products. Site chatbots answer questions. Neither is working for your brand. Here’s what actually is &#8211; and why the difference determines who wins the next decade of ecommerce. “Agentic commerce” is everywhere right now. Every panel, every conference, every vendor deck. And when you search for it, you’ll typically find one thing: agent-to-agent [...]]]></description>
		
		
		
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		<title>8 Challenges faced by online businesses in Central and Eastern Europe</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/29/8-challenges-faced-by-online-businesses-in-central-and-eastern-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/29/8-challenges-faced-by-online-businesses-in-central-and-eastern-europe/</guid>

					<description><![CDATA[Running a business online comes with numerous challenges due to the fast-moving environment , where customer expectations are higher, competition is just a click away, and technology keeps evolving. Still, moving online is clearly worth it. In Central and Eastern Europe (CEE), 73% of people shop online, so if your business isn’t there, you’re missing [...]]]></description>
		
		
		
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		<title>DDU Shipping vs DDP: What ecommerce brands need to know</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/28/ddu-shipping-vs-ddp-what-ecommerce-brands-need-to-know/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 28 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/28/ddu-shipping-vs-ddp-what-ecommerce-brands-need-to-know/</guid>

					<description><![CDATA[The recent changes in the tariff landscape have made duty and tax payments a growing concern for both consumers and global ecommerce brands, particularly when choosing between DDP (Delivered Duty Paid) and DDU (Delivered Duty Unpaid) shipping. International commerce is no longer a simple matter of moving goods across borders, it is a complex intersection [...]]]></description>
		
		
		
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		<title>How to increase checkout conversion: 10 tested strategies for merchants</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/27/how-to-increase-checkout-conversion-10-tested-strategies-for-merchants/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 27 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/27/how-to-increase-checkout-conversion-10-tested-strategies-for-merchants/</guid>

					<description><![CDATA[Learn how to increase checkout conversion by reducing friction, simplifying payments, and giving customers a faster, more seamless buying experience. To increase checkout conversion in 2026, you need to remove anything that slows customers down or makes them hesitate at the final step. This matters because the average 2026 checkout conversion rate in Europe is [...]]]></description>
		
		
		
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		<title>The explosive rise of generative AI referral traffic</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/25/the-explosive-rise-of-generative-ai-referral-traffic/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/25/the-explosive-rise-of-generative-ai-referral-traffic/</guid>

					<description><![CDATA[The integration of generative AI assistants — such as ChatGPT, Claude, CoPilot, and Perplexity — into the digital customer journey is revolutionizing consumer behavior across industries. According to Adobe research, from July 2024 to February 2025, web traffic from AI-driven referrals increased more than tenfold in the United States. AI referrals are rapidly closing the [...]]]></description>
		
		
		
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		<title>Preparing for agentic commerce: REWE’s AI transformation</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/24/preparing-for-agentic-commerce-rewes-ai-transformation/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/24/preparing-for-agentic-commerce-rewes-ai-transformation/</guid>

					<description><![CDATA[The German retail and tourism group’s chief digital and technology officer says AI is “the most fundamental change in the way we do business in 50 years.” German retail and tourism cooperative REWE operates thousands of supermarkets and consumer stores, as well as travel agencies, tour operators, and hotel brands across Europe. In this conversation [...]]]></description>
		
		
		
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		<title>The state of luxury: Trends reshaping luxury marketing in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/23/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/23/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2026/</guid>

					<description><![CDATA[Explore the key trends reshaping luxury marketing in 2026 so far, from digital innovation to evolving consumer demands, and discover how your brand can stay ahead. The luxury market is evolving, shaped by shifting consumer values, technological innovation, and economic uncertainty. In 2026, brands must navigate a landscape where heritage meets digital-first experiences and exclusivity [...]]]></description>
		
		
		
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		<title>Why fashion discovery fails without merchandising intelligence</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/22/why-fashion-discovery-fails-without-merchandising-intelligence/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/22/why-fashion-discovery-fails-without-merchandising-intelligence/</guid>

					<description><![CDATA[Consumers do not search for fashion the way retailers organize it. They do not think in SKUs, attributes, or filters. Human language is emotional, contextual, and shaped by culture. Shoppers search for phrases like “quiet luxury,” “coastal grandmother,” or “streetwear but minimal.” These phrases are not categories. They are signals. Modern discovery systems understand this [...]]]></description>
		
		
		
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		<title>AI personalization in luxury e-commerce 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/21/ai-personalization-in-luxury-e-commerce-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/21/ai-personalization-in-luxury-e-commerce-2026/</guid>

					<description><![CDATA[What actually works in luxury e-commerce personalization? Insights from managing 40+ campaigns, 50+ team members, and 3 consecutive Dynamic Yield awards. Hard data inside. Most luxury brands that invest in personalization get it wrong. Not because the technology fails. The technology is excellent. They get it wrong because they treat personalization as a feature to [...]]]></description>
		
		
		
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		<title>4 Ways AI is transforming luxury retail trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/20/4-ways-ai-is-transforming-luxury-retail-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 20 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/20/4-ways-ai-is-transforming-luxury-retail-trends/</guid>

					<description><![CDATA[Luxury retailers have always competed on relationship and trust. Now, they can use AI to accomplish both of these goals. In luxury retail, prestige is no longer defined by price tags or marble floors. It’s defined by how deeply a brand understands its clients, how seamlessly it blends artistry with intelligence and how boldly it [...]]]></description>
		
		
		
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		<title>6 Beauty marketing predictions</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/19/6-beauty-marketing-predictions/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/19/6-beauty-marketing-predictions/</guid>

					<description><![CDATA[“People talk a lot about community, but nobody really knows how to build one,” says Naomi Emiko, co-founder of marketing agency TNGE Global. Even if the infrastructure behind it is a mystery, she predicts “community” will remain a buzzword for brands this year. To figure it out, she envisions them more actively participating in conversations [...]]]></description>
		
		
		
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		<title>Third Edition of the “Top 100 Consumer Electronics Retail Europe”</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/18/third-edition-of-the-top-100-consumer-electronics-retail-europe/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 06:21:09 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=55098</guid>

					<description><![CDATA[Brussels, 18th June 2026 – Cross-Border Commerce Europe, the leading platform promoting cross-border e-commerce across Europe, proudly presents the third edition of the “Top 100 Consumer Electronics Retail Europe.” This annual report identifies, analyses, and ranks the leading cross-border online consumer electronics retailers and marketplaces operating across the European market. The European consumer electronics sector [...]]]></description>
		
		
		
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		<title>Klarna releases AI search app for shopping in ChatGPT</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/18/klarna-releases-ai-search-app-for-shopping-in-chatgpt/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/18/klarna-releases-ai-search-app-for-shopping-in-chatgpt/</guid>

					<description><![CDATA[Payments provider Klarna has launched an artificial intelligence (AI)-powered app in OpenAI’s ChatGPT centered around shopping and search. The Klarna Shopping Search app in ChatGPT enables users to describe the types of products they’re looking for and, in one conversation, see visual results with up-to-date prices, availability and offers from multiple merchants, according to the [...]]]></description>
		
		
		
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		<title>AI search behaviour and brand visibility in customer journeys</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/17/ai-search-behaviour-and-brand-visibility-in-customer-journeys/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/17/ai-search-behaviour-and-brand-visibility-in-customer-journeys/</guid>

					<description><![CDATA[The customer journey is undergoing a major transformation. AI is quickly becoming the first touchpoint in the customer journey. Instead of browsing search results, buyers now ask AI systems for recommendations — and act on the answers they receive. This shift in AI search behavior means that brand visibility often begins within AI-generated answers long [...]]]></description>
		
		
		
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		<title>Visa, Mastercard envision agentic commerce benefits</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/16/visa-mastercard-envision-agentic-commerce-benefits/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/16/visa-mastercard-envision-agentic-commerce-benefits/</guid>

					<description><![CDATA[Visa and Mastercard are betting that agentic commerce will multiply the number of payments that consumers make for purchases by taking humans out of the equation. Chief financial officers for each of the card networks cited that reasoning last week at JPMorgan’s Global Technology, Media, and Communications Conference when they discussed shopping that may be [...]]]></description>
		
		
		
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		<title>How AI is filtering and rewriting brand loyalty</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/15/how-ai-is-filtering-and-rewriting-brand-loyalty/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/15/how-ai-is-filtering-and-rewriting-brand-loyalty/</guid>

					<description><![CDATA[Your brand is being filtered out. A seismic shift is fundamentally changing how consumers relate to loyalty, and most brands aren’t built for it. More than half of AI users have already turned to an AI assistant to help them decide where to shop, what to buy, or which brand to use. And among all [...]]]></description>
		
		
		
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		<title>AI-referred shoppers convert better and spend more</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/14/ai-referred-shoppers-convert-better-and-spend-more/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 14 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/14/ai-referred-shoppers-convert-better-and-spend-more/</guid>

					<description><![CDATA[AI is changing how consumers discover and purchase products online, and it’s happening fast. AI-referred shoppers on Shopify convert at nearly 50% higher rates and carry 14% higher average order values than organic search. Here’s what the early data says about how AI is reshaping commerce—and why the window to act is right now. Seemingly [...]]]></description>
		
		
		
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		<title>Trust is the new currency in commerce media</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/13/trust-is-the-new-currency-in-commerce-media/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 13 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/13/trust-is-the-new-currency-in-commerce-media/</guid>

					<description><![CDATA[For years, digital advertising operated on a simple premise: more visibility drives more growth. Impressions, placements, targeting, reach: the levers were obvious, and everyone pulled them. But consumers have changed. Today’s shoppers are more skeptical, more privacy-conscious, and more selective about the brands they engage with. They’re quicker to abandon experiences that feel intrusive and [...]]]></description>
		
		
		
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		<title>The Pay Later split: BNPL slows, card installment plans hold</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/12/the-pay-later-split-bnpl-slows-card-installment-plans-hold/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/12/the-pay-later-split-bnpl-slows-card-installment-plans-hold/</guid>

					<description><![CDATA[The Pay Later market is entering a new phase. In January, BNPL use declined among younger consumers, while demand remained steady among households living paycheck to paycheck. At the same time, credit card installment plans held firm, with more than three in 10 consumers using them—unchanged from the previous month. Generation Z showed the sharpest [...]]]></description>
		
		
		
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		<title>Consumers demand more from AI-powered customer service</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/11/consumers-demand-more-from-ai-powered-customer-service/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/11/consumers-demand-more-from-ai-powered-customer-service/</guid>

					<description><![CDATA[Consumers don’t yet trust artificial intelligence (AI) to give them the customer service experiences they demand, according to research conducted by Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, and YouGov. The study polled more than 4,700 consumers from North America and the United Kingdom on consumer perceptions of artificial intelligence and how businesses use [...]]]></description>
		
		
		
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		<title>Why marketers must rethink loyalty as AI reshapes consumer connections</title>
		<link>https://www.cbcommerce.eu/blog/2026/06/10/why-marketers-must-rethink-loyalty-as-ai-reshapes-consumer-connections/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/06/10/why-marketers-must-rethink-loyalty-as-ai-reshapes-consumer-connections/</guid>

					<description><![CDATA[Doubling down on first-party data and keeping closer tabs on communities are some of the ways to preserve brand relevance, according to new Gale research. Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, agentic [...]]]></description>
		
		
		
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