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	<title>Cross-Border Commerce Europe News</title>
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>The European Retail Network and Accelerator. Reports, events, insights and more &#127466;&#127482;</itunes:subtitle><item>
		<title>What Cross-Border Shoppers Actually Want in 2026, and Whether You’re Ready to Deliver It</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/16/what-cross-border-shoppers-actually-want-in-2026-and-whether-youre-ready-to-deliver-it/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 06:16:23 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=54914</guid>

					<description><![CDATA[Landmark Global&#8217;s new global insight report draws on data from 12 countries across Europe, North America and Australia. Here&#8217;s what stood out, and why it matters for your cross-border strategy. Cross-border ecommerce has quietly crossed a threshold. The question for most international retailers is no longer whether to sell abroad. It&#8217;s whether their operations can [...]]]></description>
		
		
		
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		<item>
		<title>Schema markup: What it is and why it matters in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/16/schema-markup-what-it-is-and-why-it-matters-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/16/schema-markup-what-it-is-and-why-it-matters-in-2026/</guid>

					<description><![CDATA[Schema markup is code you add to a webpage to help machines understand the meaning behind your content. In traditional SEO, schema can improve how your content appears in Google’s results — think review stars, event dates, FAQ toggles, and even knowledge panels. But in 2026, it’s not just about rich results. AI systems like [...]]]></description>
		
		
		
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		<title>The next era of retail won’t be browsed, it will be prompted</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/15/the-next-era-of-retail-wont-be-browsed-it-will-be-prompted/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/15/the-next-era-of-retail-wont-be-browsed-it-will-be-prompted/</guid>

					<description><![CDATA[Your next most valuable customer isn’t a person. It’s an artificial intelligence agent, and it’s already shopping. Whether through personal assistants or retailer-embedded tools, AI is shifting retail from search-driven discovery to intent-driven commerce, where the sale is won before a consumer starts browsing. Think that’s just wishful thinking from people who work in tech? [...]]]></description>
		
		
		
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		<item>
		<title>The purpose of demographic survey questions</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/14/the-purpose-of-demographic-survey-questions/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/14/the-purpose-of-demographic-survey-questions/</guid>

					<description><![CDATA[Demographic questions cover age, gender, race, income, education, and more to better understand respondent diversity. Every response in a survey has a voice behind it. Demographic data helps researchers understand who those voices represent. From age and income to gender identity and education, demographic survey questions create the context that makes insights more meaningful. They [...]]]></description>
		
		
		
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		<title>What happens to stores when AI agents do the shopping?</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/13/what-happens-to-stores-when-ai-agents-do-the-shopping/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/13/what-happens-to-stores-when-ai-agents-do-the-shopping/</guid>

					<description><![CDATA[Fifty years ago, Susan was one of more than a hundred million Americans who drove to a shopping mall an average of once a week to buy things. By 1976, a third of all retail sales happened at the mall. Susan shopped exactly the way the mall designers intended. The department store anchors were the [...]]]></description>
		
		
		
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		<item>
		<title>Shoppers want AI help, not control</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/12/shoppers-want-ai-help-not-control/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 12 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/12/shoppers-want-ai-help-not-control/</guid>

					<description><![CDATA[AI-powered shopping is winning over American consumers when it saves time or makes buying decisions easy, but a slew of recent surveys show shoppers are not ready for autonomous purchase agents. For example, in January 2026 email platform Omnisend commissioned a survey of 4,000 shoppers across the U.S., Canada, and Australia as to their use [...]]]></description>
		
		
		
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		<title>SEO tactics for GenAI visibility</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/11/seo-tactics-for-genai-visibility/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 11 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/11/seo-tactics-for-genai-visibility/</guid>

					<description><![CDATA[Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers. The result is low or unranked pages are largely invisible to platforms such as ChatGPT, Perplexity, Gemini, and others. Here are the top SEO tactics to elevate genAI mentions and citations. Keyword [...]]]></description>
		
		
		
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		<title>Why intelligent shopping needs AI and omnichannel to work together</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/10/why-intelligent-shopping-needs-ai-and-omnichannel-to-work-together/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/10/why-intelligent-shopping-needs-ai-and-omnichannel-to-work-together/</guid>

					<description><![CDATA[Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few decades, giving rise to new communication methods and consumer expectations for instant gratification. As AI becomes more business-critical and digital fatigue heightens among consumers, retailers’ AI roadmaps must present value to shoppers, address their priorities and foster [...]]]></description>
		
		
		
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		<title>AI is changing how consumers discover</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/09/ai-is-changing-how-consumers-discover/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 09 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/09/ai-is-changing-how-consumers-discover/</guid>

					<description><![CDATA[Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what to buy. They’re scrolling TikTok Shop. They’re clicking marketplace recommendations. According to Gartner, by the end of 2026, traditional search engine volume is expected to decline by 25 percent as consumers shift toward artificial intelligence chatbots and other virtual agents [...]]]></description>
		
		
		
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		<title>Omnichannel messaging: What it is &amp; how it works</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/08/omnichannel-messaging-what-it-is-how-it-works/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/08/omnichannel-messaging-what-it-is-how-it-works/</guid>

					<description><![CDATA[Effortless communication is the backbone of today’s leading businesses, especially in industries like e-commerce and retail. Customers expect quick, personalized interactions that fit their needs and, more importantly, their preferences and busy schedules. That’s where omnichannel messaging comes in—a game-changer for businesses looking to nurture meaningful customer relationships, solve queries faster, and deliver exceptional experiences [...]]]></description>
		
		
		
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		<item>
		<title>Retail’s next era is already here</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/07/retails-next-era-is-already-here/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/07/retails-next-era-is-already-here/</guid>

					<description><![CDATA[The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip. There [...]]]></description>
		
		
		
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		<title>Affiliate platforms revolutionize revenue sharing</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/06/affiliate-platforms-revolutionize-revenue-sharing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/06/affiliate-platforms-revolutionize-revenue-sharing/</guid>

					<description><![CDATA[Affiliate Platforms are quietly rewriting the rules of Affiliate Marketing as advertisers demand cleaner attribution, creators ask for steadier income, and brands chase profitability in a crowded Digital Marketing landscape. The familiar “set a percentage, pay per sale” playbook still exists, but it’s being surrounded by Innovative Models that blend Revenue Share with subscriptions, hybrid [...]]]></description>
		
		
		
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		<title>Know your AI consumer</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/05/know-your-ai-consumer/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 05 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/05/know-your-ai-consumer/</guid>

					<description><![CDATA[Agentic commerce is reshaping how purchase decisions are made in digital retail. Instead of guiding users through linear journeys of product discovery and comparison, retailers are increasingly interacting with systems that can interpret intent, evaluate options, and act on behalf of the consumer, signaling a broader shift in agentic commerce consumer adoption. This transition redefines [...]]]></description>
		
		
		
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		<title>AI drives smarter ecommerce pricing</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/04/ai-drives-smarter-ecommerce-pricing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 04 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/04/ai-drives-smarter-ecommerce-pricing/</guid>

					<description><![CDATA[AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and context, preserving margins. Promotions, coupon codes, and bundles have long meant that two shoppers often pay different amounts for the same item. But now those variations can be intentional, measured, and optimized. For years enterprise retailers have benefited from dynamic [...]]]></description>
		
		
		
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		<title>How Amazon wins discretionary spend and Walmart holds necessities</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/03/how-amazon-wins-discretionary-spend-and-walmart-holds-necessities/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/03/how-amazon-wins-discretionary-spend-and-walmart-holds-necessities/</guid>

					<description><![CDATA[The battle for consumer spending continues. Over the past few years, shoppers have been tightening their belts, spending less on retail shopping and more on essentials like rent and healthcare. That shift spells sobering news for retail giants Amazon and Walmart. With the overall retail pie getting smaller, the scrum for each slice is heating [...]]]></description>
		
		
		
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		<title>EU new customs authority: How the EU is reshaping ecommerce imports</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/02/eu-new-customs-authority-how-the-eu-is-reshaping-ecommerce-imports/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/02/eu-new-customs-authority-how-the-eu-is-reshaping-ecommerce-imports/</guid>

					<description><![CDATA[The EU New Customs Authority is set to transform how goods enter the European Union, responding directly to the explosive growth of cross-border e-commerce. With billions of low-value parcels flowing into the EU every year, regulators are now taking decisive action to restore balance, improve safety, and modernize outdated customs systems. Confirmed in March 2026, [...]]]></description>
		
		
		
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		<title>Fashion fulfilment solutions: What fashion brands need from fulfilment</title>
		<link>https://www.cbcommerce.eu/blog/2026/04/01/fashion-fulfilment-solutions-what-fashion-brands-need-from-fulfilment/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/04/01/fashion-fulfilment-solutions-what-fashion-brands-need-from-fulfilment/</guid>

					<description><![CDATA[If your fashion brand is scaling fast, fulfilment is often the first place where cracks begin to show. What once worked with a single warehouse, a handful of markets and manageable order volumes quickly becomes a bottleneck as international demand, delivery expectations and returns volumes increase. One thing’s for sure: fulfilment is no longer just a back-office [...]]]></description>
		
		
		
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		<title>AI Is redefining the retail experience, but who owns the relationship?</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/31/ai-is-redefining-the-retail-experience-but-who-owns-the-relationship/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/31/ai-is-redefining-the-retail-experience-but-who-owns-the-relationship/</guid>

					<description><![CDATA[As AI-powered assistants increasingly guide shoppers from discovery to purchase, the experience itself is being reshaped. It’s faster, more conversational, and often more helpful. But it’s also increasingly removed from the retailer. Retail customer experience has always been about understanding people, be it their needs, their preferences or their intentions in the retail space. This [...]]]></description>
		
		
		
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		<title>Resale is reshaping digital fashion retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/30/resale-is-reshaping-digital-fashion-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/30/resale-is-reshaping-digital-fashion-retail/</guid>

					<description><![CDATA[For a long time, “second-hand” sat in a different mental box to “retail”. It was charity shops, car-boot bargains and the occasional vintage find. Today, it’s one of the most dynamic parts of fashion commerce – and it’s happening largely online, with a customer experience that increasingly feels as slick as buying new. The headlines [...]]]></description>
		
		
		
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		<title>What today’s online shoppers really want</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/29/what-todays-online-shoppers-really-want/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 29 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/29/what-todays-online-shoppers-really-want/</guid>

					<description><![CDATA[Consumer expectations have never been higher. In a world of mobile-first browsing, instant comparisons and AI-powered everything, retailers face a simple challenge: Make it effortless or lose the sale. The Pixel in conjunction with Athos Commerce ran a survey of 1,000 shoppers and here’s what the latest shopper behaviour data reveals about how people search, [...]]]></description>
		
		
		
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		<title>How predictive AI helps retailers maintain trust in a crisis</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/28/how-predictive-ai-helps-retailers-maintain-trust-in-a-crisis/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 28 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/28/how-predictive-ai-helps-retailers-maintain-trust-in-a-crisis/</guid>

					<description><![CDATA[A crisis handled well can strengthen customer relationships by demonstrating responsiveness and accountability. Handled poorly, it becomes a digital record that surfaces in every future search. A complaint posted at 9 a.m. can become a trending hashtag by noon. We’ve seen it time and time again: United Airlines lost $1.4 billion in market value after [...]]]></description>
		
		
		
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		<title>How AI tools influence the modern buyer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/27/how-ai-tools-influence-the-modern-buyer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 27 Mar 2026 01:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/27/how-ai-tools-influence-the-modern-buyer-journey/</guid>

					<description><![CDATA[AI tools like ChatGPT and Gemini are now an integral part of how consumers research products. Shoppers use them to compare options, evaluate trade-offs, and clarify decisions during the buying process. But how much influence do these tools truly have? And where do they fit alongside traditional search engines? To answer that, we surveyed over 1,000 U.S. [...]]]></description>
		
		
		
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		<title>What CMOs must prepare for in AI-driven shopping journeys</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/26/what-cmos-must-prepare-for-in-ai-driven-shopping-journeys/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/26/what-cmos-must-prepare-for-in-ai-driven-shopping-journeys/</guid>

					<description><![CDATA[Artificial intelligence is beginning to reshape how customers discover products. Retail AI agents and product discovery are becoming closely linked as conversational search engines and shopping assistants grow more common, shortening the path between customer intent and product selection. For years, retailers optimized discovery through search rankings, marketplace visibility, and onsite merchandising. AI agents introduce [...]]]></description>
		
		
		
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		<title>OpenAI’s original vision was to own the entire commercial journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/25/openais-original-vision-was-to-own-the-entire-commercial-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/25/openais-original-vision-was-to-own-the-entire-commercial-journey/</guid>

					<description><![CDATA[The buy button is moving again. Just months after the industry braced for a future where ChatGPT would own the entire shopping funnel from discovery to final payment, OpenAI has quietly hit the brakes. Reports from The Information confirm that OpenAI has shelved plans for Instant Checkout, the feature that would have allowed users to [...]]]></description>
		
		
		
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		<title>26 Ecommerce trends for 2026: The efficiency reset</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/24/26-ecommerce-trends-for-2026-the-efficiency-reset/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/24/26-ecommerce-trends-for-2026-the-efficiency-reset/</guid>

					<description><![CDATA[Online retail in 2026 doesn’t just look different; it operates on an entirely new frequency. We’ve left the reactive models of the early 2020s in the dust, entering an era of predictive, agentic commerce where the friction between desire and acquisition has effectively vanished. For developers and merchants, the game has changed. It’s no longer [...]]]></description>
		
		
		
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		<title>Retail’s biggest blind spot: The anonymous customer</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/23/retails-biggest-blind-spot-the-anonymous-customer/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/23/retails-biggest-blind-spot-the-anonymous-customer/</guid>

					<description><![CDATA[Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find products, retailers are realizing they have a significant blind spot: anonymous customers. For years, the retail industry has optimized around known customers. Loyalty programs, CRM systems, personalized emails and app experiences are all built on the assumption that the most [...]]]></description>
		
		
		
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		<title>What is agentic commerce? A guide for European businesses</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/22/what-is-agentic-commerce-a-guide-for-european-businesses/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 22 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/22/what-is-agentic-commerce-a-guide-for-european-businesses/</guid>

					<description><![CDATA[You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation. This is agentic commerce: selling through AI assistants instead of websites. [...]]]></description>
		
		
		
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		<title>2026 Ecommerce personalization trends</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/21/2026-ecommerce-personalization-trends/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 21 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/21/2026-ecommerce-personalization-trends/</guid>

					<description><![CDATA[A shopper hesitates. A page stays open. Another tab waits in the background. That pause matters. It’s where attention shifts. And in 2026, these quick moments will shape the next stage of ecommerce personalization. The goal hasn’t changed: make every experience relevant. What’s changing is the pace. Ecommerce personalization now depends on timing. How quickly can [...]]]></description>
		
		
		
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		<title>How to turn BOPIS into a revenue driver</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/20/how-to-turn-bopis-into-a-revenue-driver/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/20/how-to-turn-bopis-into-a-revenue-driver/</guid>

					<description><![CDATA[Buy online, pick up in-store. Five words that sound simple … until a wrong item turns an excited customer into a lost one. BOPIS (buy online, pick up in-store), BOSS (buy online, ship to store), and BORIS (buy online, return in-store) have evolved from convenience features into measurable revenue channels. The math is compelling: a [...]]]></description>
		
		
		
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		<title>10 Trends and predictions for retail in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/19/10-trends-and-predictions-for-retail-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/19/10-trends-and-predictions-for-retail-in-2026/</guid>

					<description><![CDATA[Understand your customers and their priorities to create journeys that resonate. Remember playing with a kaleidoscope as a kid? As you turned the tube, it created ever-changing colorful patterns — some more appealing than others. Over the next 12 months, retailers can expect constantly shifting patterns as they navigate rapid technological shifts led by artificial [...]]]></description>
		
		
		
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		<title>Third edition of the “Top 50 DIY, Home &amp; Garden Retail Europe”: an annual ranking that highlights the 50 leading online retailers in the DIY, Home &amp; Garden sector</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/18/third-edition-of-the-top-50-diy-home-garden-retail-europe-an-annual-ranking-that-highlights-the-50-leading-online-retailers-in-the-diy-home-garden-sector/</link>
		
		<dc:creator><![CDATA[CBCommerce Europe]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 08:04:31 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/?p=54831</guid>

					<description><![CDATA[Brussels – 19th March 2026. Cross-Border Commerce Europe, the platform facilitating cross-border e-commerce across Europe, has published an updated research paper evaluating and ranking the top 50 cross-border online DIY, home &#38; garden retailers and marketplaces in Europe.  After several years of exceptional growth driven by pandemic-related home improvement spending, the European DIY, Home &#38; [...]]]></description>
		
		
		
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		<title>The AI attribution blind spot</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/18/the-ai-attribution-blind-spot/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/18/the-ai-attribution-blind-spot/</guid>

					<description><![CDATA[Artificial intelligence is beginning to reshape how shoppers discover products. The shift could create a new attribution blind spot for retailers, direct-to-consumer brands, and consumer goods manufacturers. A growing, albeit small, number of consumers begin their product research not with a search engine or marketplace, but with a conversational query to an AI assistant. In [...]]]></description>
		
		
		
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		<title>Email marketing awaits true AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/17/email-marketing-awaits-true-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/17/email-marketing-awaits-true-ai/</guid>

					<description><![CDATA[Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human help. There is a maturation gap between the AI-powered email that marketers can imagine and the campaigns they can actually create. Filling this gap could be a significant opportunity. Email marketing should seemingly be obsolete. The first “email,” after all, [...]]]></description>
		
		
		
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		<title>How brands are reinventing loyalty for the AI decision-maker</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/16/how-brands-are-reinventing-loyalty-for-the-ai-decision-maker/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/16/how-brands-are-reinventing-loyalty-for-the-ai-decision-maker/</guid>

					<description><![CDATA[The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional pull of a well-crafted rewards tier. It will be an artificial intelligence (AI) agent, querying product catalogs, comparing subscription value and executing purchases on behalf of a human who has [...]]]></description>
		
		
		
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		<title>10 Strategies to reduce cart abandonment with GenAI</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/15/10-strategies-to-reduce-cart-abandonment-with-genai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 15 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/15/10-strategies-to-reduce-cart-abandonment-with-genai/</guid>

					<description><![CDATA[Globally, nearly 70% of online carts are abandoned—and on mobile, that rate rises to over 85%. The intent is real, but the follow-through often fails: A traveler who selects flights but doesn’t book, a subscriber who starts registration but doesn’t finish, a prospect who adds a financial product to compare, then disappears. Key takeaways: • [...]]]></description>
		
		
		
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		<title>Content marketing in an AI era: From SEO volume to brand fame</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/14/content-marketing-in-an-ai-era-from-seo-volume-to-brand-fame/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 14 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/14/content-marketing-in-an-ai-era-from-seo-volume-to-brand-fame/</guid>

					<description><![CDATA[Content marketing is collapsing and rebuilding simultaneously. AI systems now answer informational queries directly inside search results. Large language models (LLMs) synthesize known information instantly. Information production is accelerating faster than distribution capacity. Public feeds are already saturated. The cost of producing content has fallen to nearly zero, while the cost of being seen has [...]]]></description>
		
		
		
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		<title>Consumers are choosing between convenience or experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/13/consumers-are-choosing-between-convenience-or-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/13/consumers-are-choosing-between-convenience-or-experience/</guid>

					<description><![CDATA[Holiday shopping trends revealed a sharp divide within the retail industry, and big-box stores are caught in the middle. Industry consumer spending data from the biggest pre-Christmas weekend of the year, Black Friday/Small Business Saturday, shows a clear bifurcation of shopping habits. Mid-market retailers report stagnant growth and missed targets, like Target’s 16 percent profit [...]]]></description>
		
		
		
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		<title>Automation is marketing’s fastest path to AI returns</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/12/automation-is-marketings-fastest-path-to-ai-returns/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/12/automation-is-marketings-fastest-path-to-ai-returns/</guid>

					<description><![CDATA[Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact. Productivity gains from AI remain uneven. Marketing leaders don’t lack vision for an AI future, but they don’t [...]]]></description>
		
		
		
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		<title>What gets B2B brands cited in genAI answers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/11/what-gets-b2b-brands-cited-in-genai-answers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/11/what-gets-b2b-brands-cited-in-genai-answers/</guid>

					<description><![CDATA[A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s [...]]]></description>
		
		
		
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		<title>How to drive real ROI with AI in B2B marketing</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/10/how-to-drive-real-roi-with-ai-in-b2b-marketing/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/10/how-to-drive-real-roi-with-ai-in-b2b-marketing/</guid>

					<description><![CDATA[AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. We’ve all felt it — that initial buzz around AI.  For a while, every marketing conversation started with “Did you see what ChatGPT can do?” Now the novelty has faded and it’s [...]]]></description>
		
		
		
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		<title>Worldline unveils One Commerce, powering next generation of omnichannel retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/09/worldline-unveils-one-commerce-powering-next-generation-of-omnichannel-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/09/worldline-unveils-one-commerce-powering-next-generation-of-omnichannel-retail/</guid>

					<description><![CDATA[A unified vision enabling merchants to seamlessly integrate payments, data, and technology to deliver smarter, more connected customer experiences. Worldline, a European leader in payment services,  announces the launch of Worldline One Commerce, a new integrated vision that redefines how merchants connect payments, data, technology and customer experiences. Worldline One Commerce empowers retailers to deliver [...]]]></description>
		
		
		
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		<title>Key shopping holidays and important dates for the US, UK, &amp; more</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/08/key-shopping-holidays-and-important-dates-for-the-us-uk-more/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 08 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/08/key-shopping-holidays-and-important-dates-for-the-us-uk-more/</guid>

					<description><![CDATA[Plan your 2026 promotions with our definitive retail calendar. Consumers set a new holiday shopping record in 2024, with US holiday retail spending totaling $994.1 billion. But while the end-of-year holiday season gets a ton of retail hype, holidays happen year-round. And with some strategic planning—and creative marketing—you can take advantage of all of them [...]]]></description>
		
		
		
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		<title>SMS vs. WhatsApp: What each channel does best</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/07/sms-vs-whatsapp-what-each-channel-does-best/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 07 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/07/sms-vs-whatsapp-what-each-channel-does-best/</guid>

					<description><![CDATA[One big mistake enterprises are making is assuming one channel can serve every customer, every moment, and every market. Many teams gravitate toward whichever channel feels modern, popular, or cost‑effective to engage their customers. Others stick to the one they’ve always used, convinced it’s “good enough.” Both approaches lead to the same problem: messages that miss expectations simply because the channel wasn’t the right fit for the job. [...]]]></description>
		
		
		
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		<title>2026 Messaging trends every enterprise should act on now</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/06/2026-messaging-trends-every-enterprise-should-act-on-now/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/06/2026-messaging-trends-every-enterprise-should-act-on-now/</guid>

					<description><![CDATA[2026 is the year intelligent orchestration becomes the new standard.Customer expectations have changed. Markets have changed. The fraud has changed. Messaging became a living ecosystem where AI, security, number intelligence, and customer experience converge. And for enterprises, the mandate is clear: move from multichannel communication to orchestrated, predictive, automated engagement. → Read the full article: 2026 Messaging trends every enterprise [...]]]></description>
		
		
		
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		<title>Are physical stores the highest-ROI digital asset in retail?</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/05/are-physical-stores-the-highest-roi-digital-asset-in-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/05/are-physical-stores-the-highest-roi-digital-asset-in-retail/</guid>

					<description><![CDATA[If you had incremental budget to deploy this quarter, where would it go? Paid media? Personalization? Maybe a new AI layer? Few executive teams would instinctively direct that capital toward their store network. And that reflex is costing you margin. For years, stores have been managed as operating obligations while digital channels absorbed strategic attention. [...]]]></description>
		
		
		
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		<title>Turn ecommerce returns into revenue</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/04/turn-ecommerce-returns-into-revenue/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/04/turn-ecommerce-returns-into-revenue/</guid>

					<description><![CDATA[Every refund processed without an alternative offer is a choice—not an inevitability, a choice—to end the conversation with a customer who has already demonstrated purchase intent. In most organizations, no one owns returns as a conversion surface. Operations tracks them, customer support resolves them, and finance absorbs them, but ultimately online returns are treated as [...]]]></description>
		
		
		
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		<title>Google Ads adds ROAS-based tool for valuing new customers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/03/google-ads-adds-roas-based-tool-for-valuing-new-customers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/03/google-ads-adds-roas-based-tool-for-valuing-new-customers/</guid>

					<description><![CDATA[Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads offers account and bid settings to help. It starts with a feature called “New Customer Acquisition” in customer lifecycle optimization, located in the account-level goals section. Advertisers can set an incremental conversion value for new customers. For example, if converting [...]]]></description>
		
		
		
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		<title>Nearly half of shoppers used mobile for their latest retail purchase</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/02/nearly-half-of-shoppers-used-mobile-for-their-latest-retail-purchase/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/02/nearly-half-of-shoppers-used-mobile-for-their-latest-retail-purchase/</guid>

					<description><![CDATA[The smartphone is no longer just a shopping tool. It has become the storefront. That was the central takeaway from the “ 2025 Global Digital Shopping Index: The Rise of the Mobile Window Shopper and What It Means for Payments,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions. Drawing on surveys of 18,468 consumers [...]]]></description>
		
		
		
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		<title>Bots are taking over the web. Why that may not be a bad thing for retail marketers</title>
		<link>https://www.cbcommerce.eu/blog/2026/03/01/bots-are-taking-over-the-web-why-that-may-not-be-a-bad-thing-for-retail-marketers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 01 Mar 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/03/01/bots-are-taking-over-the-web-why-that-may-not-be-a-bad-thing-for-retail-marketers/</guid>

					<description><![CDATA[LLMs and AI Agents are reshaping how the web operates and how consumers interact with it. As AI-powered shopping assistants increasingly drive purchase decisions, retail sites are now serving a dual audience: human shoppers and the AI agents that influence them. WP Engine’s new 2025 Website Traffic Trends Report reveals that nearly one in three [...]]]></description>
		
		
		
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		<title>How Gen Z is taking back their taste from AI</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/28/how-gen-z-is-taking-back-their-taste-from-ai/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 28 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/28/how-gen-z-is-taking-back-their-taste-from-ai/</guid>

					<description><![CDATA[These days, it feels like we all hear the same viral songs, and our feeds push the same outfits. We let algorithms decide what we see and tell us what we’re supposed to like. Spending time online doesn’t help us to find what we love any more because we’re losing touch with our own taste. [...]]]></description>
		
		
		
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		<title>When bots shop: Why brands should stop ignoring ChatGPT commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/27/when-bots-shop-why-brands-should-stop-ignoring-chatgpt-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/27/when-bots-shop-why-brands-should-stop-ignoring-chatgpt-commerce/</guid>

					<description><![CDATA[As OpenAI expands ChatGPT’s commerce capabilities through partnerships with Shopify, Walmart and PayPal, a quiet transformation is underway. The platform is becoming a shopping interface that can recommend products, manage checkout and connect transactions directly to fulfillment. That shift has created an industry divide. On one side are the innovators experimenting with AI-driven commerce. On [...]]]></description>
		
		
		
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		<title>Brand building in the era of AI Search: A practical guide</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/26/brand-building-in-the-era-of-ai-search-a-practical-guide/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/26/brand-building-in-the-era-of-ai-search-a-practical-guide/</guid>

					<description><![CDATA[Learn how brands can navigate the sea of AI Search and the change in consumer behaviours by optimising for LLMs, maintaining visibility, and building meaningfully different content strategies that drive growth. Ever since the launch of ChatGPT in November 2022, the pace of change in the digital marketing world has been overwhelming. The constant AI [...]]]></description>
		
		
		
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		<title>Google Discover for ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/25/google-discover-for-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/25/google-discover-for-ecommerce/</guid>

					<description><![CDATA[As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide a new and growing source of organic traffic for ecommerce merchants. Discover is Google’s personalized, query-less content feed similar to those on X and Facebook. The Discover feed appears in Google’s mobile applications and on the main screens [...]]]></description>
		
		
		
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		<title>Ask an expert: Should merchants block AI bots?</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/24/ask-an-expert-should-merchants-block-ai-bots/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/24/ask-an-expert-should-merchants-block-ai-bots/</guid>

					<description><![CDATA[“Ask an Expert” is an occasional series where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Scot Wingo, a serial ecommerce entrepreneur most recently of ReFiBuy, a generative engine optimization platform, and before that, ChannelAdvisor, the marketplace management firm. He addresses tactics for managing genAI bots. Should ecommerce merchants monitor [...]]]></description>
		
		
		
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		<title>Why Google’s Universal Commerce Protocol rewrites the customer journey</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/23/why-googles-universal-commerce-protocol-rewrites-the-customer-journey/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 23 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/23/why-googles-universal-commerce-protocol-rewrites-the-customer-journey/</guid>

					<description><![CDATA[Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment. Last month, during NRF, Google launched its Universal Commerce Protocol (UCP), which will change the way we do ecommerce. Allow me to explain why. The Gist Commerce is shifting from storefronts to agents. Google’s Universal Commerce [...]]]></description>
		
		
		
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		<title>The best subscription pricing strategies for growth</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/22/the-best-subscription-pricing-strategies-for-growth/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/22/the-best-subscription-pricing-strategies-for-growth/</guid>

					<description><![CDATA[Pricing strategies for subscription businesses shape your revenue and retention. How you structure plans, tier features, or charge for usage affects who buys and how long they stay.  Pricing is one of the few levers you can adjust without rebuilding your product. How you structure plans, tier features, or charge for usage affects who buys [...]]]></description>
		
		
		
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		<title>How AI can handle 3 Gen Z retail trends that shaped the 2025 holiday season</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/21/how-ai-can-handle-3-gen-z-retail-trends-that-shaped-the-2025-holiday-season/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/21/how-ai-can-handle-3-gen-z-retail-trends-that-shaped-the-2025-holiday-season/</guid>

					<description><![CDATA[Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 holiday spending would drop 34% from the previous year, with an emphasis on budgeting and deal-hunting. And while the numbers are still coming in, the mandate for retail leaders is clear: adapt to Gen Z’s evolving preferences or miss out [...]]]></description>
		
		
		
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		<title>Generate a digital version of yourself to virtually try on clothes</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/20/generate-a-digital-version-of-yourself-to-virtually-try-on-clothes/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/20/generate-a-digital-version-of-yourself-to-virtually-try-on-clothes/</guid>

					<description><![CDATA[Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers only for now have a new way to use our virtual try on tool: Now if you don’t have a full body photo of yourself you can use a selfie and Nano Banana, our Gemini 2.5 Flash Image model, will generate [...]]]></description>
		
		
		
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		<title>The uncomfortable truths of the agentic commerce era</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/19/the-uncomfortable-truths-of-the-agentic-commerce-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/19/the-uncomfortable-truths-of-the-agentic-commerce-era/</guid>

					<description><![CDATA[Last month OpenAI said it will start testing ads in ChatGPT. Within the hour, we had clients reaching out for our POV. And we love that: our clients are invested in optimizing every AI advancement, and we get excited about this stuff. But in the AI commerce world, there’s often a chasm between “announced” and [...]]]></description>
		
		
		
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		<title>What Amazon/UPS/FedEx shifts mean for European retailers in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/18/what-amazon-ups-fedex-shifts-mean-for-european-retailers-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 18 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/18/what-amazon-ups-fedex-shifts-mean-for-european-retailers-in-2026/</guid>

					<description><![CDATA[Imagine this: you’re a retail executive enjoying a steady partnership with a major parcel carrier, when suddenly the ground shifts beneath your feet. In 2026, that’s not a hypothetical scenario, it’s exactly what’s happening in the delivery world. UPS is dramatically cutting the volume of Amazon packages it carries, FedEx is overhauling its network and [...]]]></description>
		
		
		
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		<title>Agentic AI isn’t a shiny add-on. It’s becoming existential for retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/17/agentic-ai-isnt-a-shiny-add-on-its-becoming-existential-for-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/17/agentic-ai-isnt-a-shiny-add-on-its-becoming-existential-for-retail/</guid>

					<description><![CDATA[At NRF 2026, the message was sober: agentic AI isn’t a demo, it’s infrastructure. SAP, Dunnhumby and Mirakl explain why data, stores and discovery now determine whether retailers remain visible, trusted and chosen. For years, retailers were told the future was digital, frictionless and screen-first. Stores were liabilities. Loyalty was a program. Data was something [...]]]></description>
		
		
		
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		<title>The future of digital try-ons in ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/16/the-future-of-digital-try-ons-in-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/16/the-future-of-digital-try-ons-in-ecommerce/</guid>

					<description><![CDATA[How well are your products represented online? According to Google, 59% of shoppers still feel dissatisfied with their online purchases because they didn’t look as expected. Digital try-ons offer innovative ways to minimize this risk. After decades of experimentation, the tech may have finally left its awkward teenage phase behind – and come far enough [...]]]></description>
		
		
		
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		<title>Online purchase journey said to fragment</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/15/online-purchase-journey-said-to-fragment/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 15 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/15/online-purchase-journey-said-to-fragment/</guid>

					<description><![CDATA[Online marketplace shoppers are still more likely to being their purchase journey at a marketplace than any other channel, but the extent to which that’s the case appears to have lessened from last year as the journey becomes more fragmented, according to a report from ChannelEngine. According to the survey of 4,500 online marketplace shoppers [...]]]></description>
		
		
		
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		<title>Shopify president on agentic commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/14/shopify-president-on-agentic-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 14 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/14/shopify-president-on-agentic-commerce/</guid>

					<description><![CDATA[AI agent-based shopping could increase e-commerce penetration and ultimately “level the playing field” for brands, Harley Finkelstein told Retail Brew. Retail is entering its agentic era. At least that’s what Shopify President Harley Finkelstein told Retail Brew at NRF. He’s certainly not alone in that thinking: Agentic commerce was by far the show’s buzziest term, [...]]]></description>
		
		
		
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		<title>Marketing to humans and machines</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/13/marketing-to-humans-and-machines/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 13 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/13/marketing-to-humans-and-machines/</guid>

					<description><![CDATA[Agentic shopping presents ecommerce marketers with a familiar problem in a new form. The promise is simple enough. AI agents act on behalf of shoppers to search, compare, select, and even purchase products. These agents will use a shopper’s preferences (stated and inferred) rather than browsing products from digital shelves. McKinsey &#038; Company describes it [...]]]></description>
		
		
		
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		<title>AI has changed holiday shopping: Here’s what the numbers say</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/12/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/12/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/</guid>

					<description><![CDATA[AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe. Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and the tech and software industries experiencing triple-digit growth in AI referral traffic year over [...]]]></description>
		
		
		
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		<title>7 Ways AI is revolutionizing ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/11/7-ways-ai-is-revolutionizing-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/11/7-ways-ai-is-revolutionizing-ecommerce/</guid>

					<description><![CDATA[Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to streamlined workflows, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate an average of 10-12% extra revenue. With more and more consumers gravitating toward online shopping ( 21% of [...]]]></description>
		
		
		
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		<title>How to get feedback from customers via email</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/10/how-to-get-feedback-from-customers-via-email/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 10 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/10/how-to-get-feedback-from-customers-via-email/</guid>

					<description><![CDATA[Gathering customer feedback is an essential step in the process of improving your business. To create a positive user experience and improve customer satisfaction, businesses must have an effective means of learning what their customers like and don’t like about their product or service. In this article, we explore why you should be collecting customer [...]]]></description>
		
		
		
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		<title>The new economics of resale</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/09/the-new-economics-of-resale/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 09 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/09/the-new-economics-of-resale/</guid>

					<description><![CDATA[Secondhand September began like most social movements do: with a marketing-friendly pledge to take better care of the planet. But now, it’s a mirror reflecting our contradictory behaviors and our innate desire to be seen as smarter and more stylish than everyone else.  Launched by UK charity organization Oxfam in 2019, Secondhand September challenged consumers [...]]]></description>
		
		
		
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		<title>Important changes when you contract online with EU consumers</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/08/important-changes-when-you-contract-online-with-eu-consumers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 08 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/08/important-changes-when-you-contract-online-with-eu-consumers/</guid>

					<description><![CDATA[As part of the EU’s measures to support consumers contracting with online retailers, it has introduced requirements that retailers make it easier for consumers to withdraw from online contracts, by providing clearer (and well signposted) means of withdrawal online. Despite its name, Directive (EU) 2023/2673 as regards financial services contracts concluded at a distance contains [...]]]></description>
		
		
		
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		<title>Overfocusing on customer acquisition &amp; retention undermines brand growth</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/07/overfocusing-on-customer-acquisition-retention-undermines-brand-growth/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 07 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/07/overfocusing-on-customer-acquisition-retention-undermines-brand-growth/</guid>

					<description><![CDATA[Driving brand growth depends on getting more people to buy from your brand more often. In pursuit of this, there are often misconceptions and misinformation that focus wholly on customer retention/loyalty or customer acquisition. Across every brand/retailer and category Circana tracks, retention and acquisition are deeply connected. For brands to sustainably and consistently grow, they [...]]]></description>
		
		
		
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		<title>80% of Greek consumers shop outside of the EU</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/06/80-of-greek-consumers-shop-outside-of-the-eu/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/06/80-of-greek-consumers-shop-outside-of-the-eu/</guid>

					<description><![CDATA[A growing share of EU online shopping is flowing to marketplaces based outside the European Union. Greece has emerged as an extreme example of this shift. Recent survey data shows that roughly 80 percent of Greek consumers have purchased from at least one non-EU e-commerce platform, with Temu and Shein standing out as the most [...]]]></description>
		
		
		
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		<title>As fraud evolves, businesses are turning to data</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/05/as-fraud-evolves-businesses-are-turning-to-data/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/05/as-fraud-evolves-businesses-are-turning-to-data/</guid>

					<description><![CDATA[In an era where convenience is king, the swift, seamless transactions that consumers and businesses now expect have been hitting a major roadblock: fraud. The scale of this problem is staggering. By 2028, global losses to online payment fraud are projected to reach a jaw-dropping $362 billion. The United States is expected to see the [...]]]></description>
		
		
		
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		<title>AI Agent vs. Agentic AI: What’s the difference — and why it matters</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/04/ai-agent-vs-agentic-ai-whats-the-difference-and-why-it-matters/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 04 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/04/ai-agent-vs-agentic-ai-whats-the-difference-and-why-it-matters/</guid>

					<description><![CDATA[AI agents aren’t the same as agentic AI. Learn the critical difference — and why it matters for building scalable, goal-driven enterprise systems. Over the past few months, the buzz has been increasing: analyst reports, strategy memos and keynote presentations all pointing to the next major shift in enterprise AI. Gartner recently named agentic AI [...]]]></description>
		
		
		
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		<title>The AI platform shift and the opportunity ahead for retail</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/03/the-ai-platform-shift-and-the-opportunity-ahead-for-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/03/the-ai-platform-shift-and-the-opportunity-ahead-for-retail/</guid>

					<description><![CDATA[At NRF&#8217;26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) and John Furner (Walmart, President &#038; CEO) say about what it changes for discovery, loyalty, and conversion. Retail has lived through plenty of “next eras.” The web. Mobile. Marketplaces. Social commerce. Each wave promised [...]]]></description>
		
		
		
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		<title>2026 Global holiday readiness playbook: your 12-month marketing calendar</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/02/2026-global-holiday-readiness-playbook-your-12-month-marketing-calendar/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/02/2026-global-holiday-readiness-playbook-your-12-month-marketing-calendar/</guid>

					<description><![CDATA[Marketers who plan early, move fast, and stay flexible are the ones who win big, especially when customer expectations are evolving at lightning speed. This year is packed with big opportunities. New seasonal peaks, earlier buying behaviors, enhanced AI-powered personalization, and customers who expect seamless experiences every time they engage with your brand. If you [...]]]></description>
		
		
		
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		<title>Google’s agentic partnership with Walmart, the end of click-and-buy retail?</title>
		<link>https://www.cbcommerce.eu/blog/2026/02/01/googles-agentic-partnership-with-walmart-the-end-of-click-and-buy-retail/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 01 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/02/01/googles-agentic-partnership-with-walmart-the-end-of-click-and-buy-retail/</guid>

					<description><![CDATA[Google and Walmart are embedding Walmart and Sam’s Club inventory into Google’s Gemini AI to move retail from search-based eCommerce to agent-driven shopping. The partnership aims to eliminate friction by enabling discovery, personalization and checkout directly within AI conversations, online and in-store. This signals the rise of agentic commerce, where AI agents handle shopping tasks [...]]]></description>
		
		
		
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		<title>AI is reshaping discovery. Affiliate may be the most reliable channel left</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/31/ai-is-reshaping-discovery-affiliate-may-be-the-most-reliable-channel-left/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/31/ai-is-reshaping-discovery-affiliate-may-be-the-most-reliable-channel-left/</guid>

					<description><![CDATA[Let’s start the year with a hard truth. In 2026, the most valuable content on the internet will be the source AI chooses to quote. AI is rapidly reshaping how people are discovering products, build trust in a brand, and make decisions. Search behavior is shifting, visibility is less predictable, and an increasing number of [...]]]></description>
		
		
		
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		<title>Retail in 2026: What brands must fix before AI leaves them behind</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/30/retail-in-2026-what-brands-must-fix-before-ai-leaves-them-behind/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 30 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/30/retail-in-2026-what-brands-must-fix-before-ai-leaves-them-behind/</guid>

					<description><![CDATA[In the past year, at least a dozen major tech firms and retailers have launched artificial intelligence shopping agents. AI is no longer operating quietly behind the scenes; it’s taking an active role in how people shop, compare and decide. Over the coming months, this shift will make life much better for consumers and much [...]]]></description>
		
		
		
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		<title>Optimizing your media mix for 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/29/optimizing-your-media-mix-for-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/29/optimizing-your-media-mix-for-2026/</guid>

					<description><![CDATA[With questions about tariffs and the economic outlook persisting, brands are prioritizing a strong start to the year. The wrong plan can set them back and allow their competitors to get ahead, so it’s imperative that they find the right marketing channels to meet their goals. The best approach to creating a 2026 roadmap is [...]]]></description>
		
		
		
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		<title>Why 2026 will reshape commerce: The data shift retailers can’t ignore</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/28/why-2026-will-reshape-commerce-the-data-shift-retailers-cant-ignore/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 28 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/28/why-2026-will-reshape-commerce-the-data-shift-retailers-cant-ignore/</guid>

					<description><![CDATA[There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in how often they’re already using answer engines to make product decisions. OpenAI’s own data shows that more than 55 million messages every day in ChatGPT are about items [...]]]></description>
		
		
		
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		<title>Top performing content for 2026 according to influencer marketers</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/27/top-performing-content-for-2026-according-to-influencer-marketers/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/27/top-performing-content-for-2026-according-to-influencer-marketers/</guid>

					<description><![CDATA[The ultimate goal of any influencer marketer is to use creator content to 1) boost brand awareness or 2) generate sales. But which social media platforms are best for each? Which content types? Which deliverables? And in partnership with which influencers? These are the questions we asked over 50 influencer marketers to understand which platforms, [...]]]></description>
		
		
		
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		<title>6 Retail trends to watch in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/26/6-retail-trends-to-watch-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/26/6-retail-trends-to-watch-in-2026/</guid>

					<description><![CDATA[Another year has come and gone, but the retail industry chugs ever onward. From pricing dynamics to the shifting state of malls, here are the trends we’ve got our eye on in 2026. Factors like a weakening job market, rising health care costs and other affordability pressures continue to undermine discretionary budgets, pushing consumers to [...]]]></description>
		
		
		
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		<title>Navigating fashion’s new reality</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/25/navigating-fashions-new-reality/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 25 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/25/navigating-fashions-new-reality/</guid>

					<description><![CDATA[Looking ahead to 2026, brands and retailers face a landscape that has been fundamentally reshaped by trade disruptions, technological transformation, and evolving consumer priorities. McKinsey and The Business of Fashion’s latest State of Fashion report reveals an industry that is no longer defined by “uncertainty”, but by constant change – a “new normal” that demands [...]]]></description>
		
		
		
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		<title>Beyond omnichannel: the case for unified commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/24/beyond-omnichannel-the-case-for-unified-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 24 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/24/beyond-omnichannel-the-case-for-unified-commerce/</guid>

					<description><![CDATA[Unified commerce is a modern retail strategy that integrates all sales channels and back-end systems into a single, cohesive platform. In practice, this means combining everything from online storefronts and mobile apps to physical-store point-of-sale (POS) systems, inventory management and customer relationship management (CRM) tools under one roof. All customer, product and inventory data is [...]]]></description>
		
		
		
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		<title>Why Pinterest is the ultimate shoppable media platform for omnichannel brands</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/23/why-pinterest-is-the-ultimate-shoppable-media-platform-for-omnichannel-brands/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 23 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/23/why-pinterest-is-the-ultimate-shoppable-media-platform-for-omnichannel-brands/</guid>

					<description><![CDATA[Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in motion. For brands selling across retailers and their own sites, this usage creates a high-impact moment to influence discovery and guide shoppers directly to where they [...]]]></description>
		
		
		
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		<title>Mastercard joins Google and takes steps to support AI commerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/22/mastercard-joins-google-and-takes-steps-to-support-ai-commerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 22 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/22/mastercard-joins-google-and-takes-steps-to-support-ai-commerce/</guid>

					<description><![CDATA[Mastercard has partnered with Google to join its new Universal Commerce Protocol, an open protocol that enables interoperability between AI agents and merchants. These protocols are essential to growing the adoption of agentic commerce. This is why Mastercard further partners across the value chain with Google’s Agent Payment Protocol and Agent2Agent Protocol, OpenAI’s Agentic Commerce [...]]]></description>
		
		
		
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		<title>Beauty and fashion in 2025: What really mattered and what will shape 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/21/beauty-and-fashion-in-2025-what-really-mattered-and-what-will-shape-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 21 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/21/beauty-and-fashion-in-2025-what-really-mattered-and-what-will-shape-2026/</guid>

					<description><![CDATA[After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved beyond the era of polish and perfection. Looking at data from Mention Me that spans millions of advocacy signals, influencer engagements, referral moments and sentiment patterns, it became clear that 2025 marked a reset in what people [...]]]></description>
		
		
		
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		<title>AI and Gen Z: How technology is reviving the in-store experience</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/20/ai-and-gen-z-how-technology-is-reviving-the-in-store-experience/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/20/ai-and-gen-z-how-technology-is-reviving-the-in-store-experience/</guid>

					<description><![CDATA[For years, headlines foretold the demise of brick-and-mortar retail. As e-commerce boomed and digital convenience reshaped consumer behavior, many predicted physical stores would fade into irrelevance. However, today’s flagship locations tell a different story. Shoppers, especially digital natives like Gen Z, are showing up in person for immersive brand experiences, hands-on product demos, and personalized [...]]]></description>
		
		
		
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		<title>From rankings to revenue: How SEO drives business growth</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/19/from-rankings-to-revenue-how-seo-drives-business-growth/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 19 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/19/from-rankings-to-revenue-how-seo-drives-business-growth/</guid>

					<description><![CDATA[In today’s digital landscape, success hinges on more than just having a visually appealing website. At the heart of any thriving online business is search engine optimisation (SEO), a strategic approach that drives traffic, converts visitors, and ultimately boosts revenue. As the internet evolves, so too do the methods and metrics by which we measure [...]]]></description>
		
		
		
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		<title>3 Ways legacy brands can win in the new era of ecommerce</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/18/3-ways-legacy-brands-can-win-in-the-new-era-of-ecommerce/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 18 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/18/3-ways-legacy-brands-can-win-in-the-new-era-of-ecommerce/</guid>

					<description><![CDATA[Retailers can no longer win over consumers with product and price alone. More than half (52 percent) of consumers from PwC’s 2025 Customer Experience Survey said they stopped using or buying from a brand after they had a bad experience with its products or services. It’s not just a consumer problem. The same report showed [...]]]></description>
		
		
		
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		<title>12 Strategies for ecommerce shipping in a changing landscape</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/17/12-strategies-for-ecommerce-shipping-in-a-changing-landscape/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 17 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/17/12-strategies-for-ecommerce-shipping-in-a-changing-landscape/</guid>

					<description><![CDATA[eCommerce shipping has many moving parts, and teams need a defined approach to keep costs and delivery times under control. A shipping strategy provides that structure by clarifying how orders are fulfilled, how carriers are used, and how routing decisions are made. This guide explains the practical methods ecommerce operators rely on to manage shipping [...]]]></description>
		
		
		
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		<title>Chatbot vs. AI agent: What’s the difference and how to make the right choice</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/16/chatbot-vs-ai-agent-whats-the-difference-and-how-to-make-the-right-choice/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 16 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/16/chatbot-vs-ai-agent-whats-the-difference-and-how-to-make-the-right-choice/</guid>

					<description><![CDATA[Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like “chatbot,” “AI assistant,” and “agent” get used interchangeably, even though they represent very different capabilities. That confusion can lead to misaligned features, wasted development [...]]]></description>
		
		
		
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		<title>Google Cloud brings shopping and customer service together</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/15/google-cloud-brings-shopping-and-customer-service-together/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Thu, 15 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/15/google-cloud-brings-shopping-and-customer-service-together/</guid>

					<description><![CDATA[Google Cloud unveiled Gemini Enterprise for Customer Experience (CX), an agentic solution designed to bring shopping and customer service together on a single intelligent interface for businesses, including retailers and restaurants. The solution introduces new prebuilt and configurable agents that are developed using Google’s latest Gemini models and can be quickly deployed in days. With [...]]]></description>
		
		
		
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		<title>How lessons learned from Cyber 5 will pave the way for success in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/14/how-lessons-learned-from-cyber-5-will-pave-the-way-for-success-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Wed, 14 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/14/how-lessons-learned-from-cyber-5-will-pave-the-way-for-success-in-2026/</guid>

					<description><![CDATA[Against a backdrop of lingering concerns about consumer spending, Cyber 5 2025 delivered a resilient performance. Adobe Analytics reported $44.2 billion in online sales across the period, a 7.7% increase from last year, suggesting shoppers were still willing to spend when the value was clear, echoing what we saw during Prime Day. Cyber Monday led [...]]]></description>
		
		
		
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		<title>New tech and tools for retailers to succeed in an agentic shopping era</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/13/new-tech-and-tools-for-retailers-to-succeed-in-an-agentic-shopping-era/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Tue, 13 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/13/new-tech-and-tools-for-retailers-to-succeed-in-an-agentic-shopping-era/</guid>

					<description><![CDATA[The pace of innovation in retail is incredible, and agentic commerce — where AI completes tasks on people’s behalf — is evolving from a concept to reality. Last year, Google introduced agentic tools for shoppers and made agent-led payments seamless and secure with our Agent Payments Protocol (AP2). Google believes in an agentic commerce future [...]]]></description>
		
		
		
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		<title>How to optimize your content to appear in AI search results</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/12/how-to-optimize-your-content-to-appear-in-ai-search-results/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/12/how-to-optimize-your-content-to-appear-in-ai-search-results/</guid>

					<description><![CDATA[AI search has clearly changed the nature of visibility. Users no longer scroll through a list of links; they receive an instant answer, combining insights from multiple sources across the web. If your content isn’t featured as part of these AI responses and references, you are most likely to be invisible even if you show [...]]]></description>
		
		
		
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		<title>Introducing Shopify Agentic storefronts</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/11/introducing-shopify-agentic-storefronts/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sun, 11 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/11/introducing-shopify-agentic-storefronts/</guid>

					<description><![CDATA[Connect with millions where they make decisions—your complete brand and checkout experience, now in AI conversations. From day one, we’ve helped Shopify merchants show up wherever their customers are shopping. AI chat is the next frontier for commerce and has ignited a boom in creativity for building new customer shopping experiences.  But for most brands, [...]]]></description>
		
		
		
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		<title>What data shows about AI shopping traffic</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/10/what-data-shows-about-ai-shopping-traffic/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Sat, 10 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/10/what-data-shows-about-ai-shopping-traffic/</guid>

					<description><![CDATA[ChatGPT e-commerce referrals is still small. Let’s get that out of the way. Google, ads, and marketplaces are still doing most of the heavy lifting. But something interesting is happening at the edges. Early data and hands-on testing suggest that conversational AI may be concentrating shopping traffic around the same platforms that already dominate online [...]]]></description>
		
		
		
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		<title>4 Priorities for loyalty, promotions and incentives marketing in 2026</title>
		<link>https://www.cbcommerce.eu/blog/2026/01/09/4-priorities-for-loyalty-promotions-and-incentives-marketing-in-2026/</link>
		
		<dc:creator><![CDATA[CBCommerce]]></dc:creator>
		<pubDate>Fri, 09 Jan 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Industry Insights Blog]]></category>
		<guid isPermaLink="false">https://www.cbcommerce.eu/blog/2026/01/09/4-priorities-for-loyalty-promotions-and-incentives-marketing-in-2026/</guid>

					<description><![CDATA[Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing strategy that boosts the bottom line. Consumers are always on the lookout for a good deal. And with the sheer number of incentives, discounts, points and promotions now on offer – not just in the run-up [...]]]></description>
		
		
		
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