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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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		<title>Why GEO Is Reverting to SEO: The Agentic AI Shift You Can’t Ignore</title>
		<link>https://www.christopherspenn.com/2026/09/why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore/?pk_campaign=feed&amp;pk_kwd=why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore</link>
					<comments>https://www.christopherspenn.com/2026/09/why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore/?pk_campaign=feed&amp;pk_kwd=why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34163</guid>

					<description><![CDATA[This one&#8217;s for Wil Reynolds. For a couple of years now, GEO/AEO/AI/EIEIO folks have been focused &#8211; correctly &#8211; on getting mentions into model training data. How do we achieve presence in the core memory? And we&#8217;ve all developed some pretty good strategies for that; I cover a bunch of them in the paid Trust&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fwhy-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dwhy-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore&amp;action_name=Why%20GEO%20Is%20Reverting%20to%20SEO%3A%20The%20Agentic%20AI%20Shift%20You%20Can%26%238217%3Bt%20Ignore&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
					<wfw:commentRss>https://www.christopherspenn.com/2026/09/why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore/?pk_campaign=feed&amp;pk_kwd=why-geo-is-reverting-to-seo-the-agentic-ai-shift-you-cant-ignore/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34163</post-id>	</item>
		<item>
		<title>How to Edit with AI Without Losing Your Voice Using Smallest Effective Edits</title>
		<link>https://www.christopherspenn.com/2026/09/how-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits/?pk_campaign=feed&amp;pk_kwd=how-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits</link>
					<comments>https://www.christopherspenn.com/2026/09/how-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits/?pk_campaign=feed&amp;pk_kwd=how-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34162</guid>

					<description><![CDATA[&#8220;Show the smallest effective edits.&#8221; In the new Trust Insights AI for Writers course, one of the precepts of AI editing is that you have to tell AI how much to edit. If you say, &#8220;Edit this document&#8221; or &#8220;Revise this document&#8221;, AI goes hog-wild, drinks a few Gregorios (Hemingway&#8217;s actual favorite drink, the mojito&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fhow-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dhow-to-edit-with-ai-without-losing-your-voice-using-smallest-effective-edits&amp;action_name=How%20to%20Edit%20with%20AI%20Without%20Losing%20Your%20Voice%20Using%20Smallest%20Effective%20Edits&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34162</post-id>	</item>
		<item>
		<title>Almost Timely News: &#128478;️ What’s Changed in Basic AI Prompting (2026-09-20)</title>
		<link>https://www.christopherspenn.com/2026/09/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-whats-changed-in-basic-ai-prompting-2026-09-20/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-whats-changed-in-basic-ai-prompting-2026-09-20</link>
					<comments>https://www.christopherspenn.com/2026/09/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-whats-changed-in-basic-ai-prompting-2026-09-20/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-whats-changed-in-basic-ai-prompting-2026-09-20#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 20 Sep 2026 10:30:04 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34198</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ What's Changed in Basic AI Prompting (2026-09-20) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. 📺 Watch my 25-minute Intro to GEO talk at Spotlight Summit! Content Authenticity Statement 100% of this week's newsletter was&hellip;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34198</post-id>	</item>
		<item>
		<title>Responsible AI Decoded: 5 Practical Steps to Reduce Impact and Stay Employable</title>
		<link>https://www.christopherspenn.com/2026/09/responsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable/?pk_campaign=feed&amp;pk_kwd=responsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable</link>
					<comments>https://www.christopherspenn.com/2026/09/responsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable/?pk_campaign=feed&amp;pk_kwd=responsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34161</guid>

					<description><![CDATA[What does &#8220;responsible AI&#8221; even mean? If you think back to the etymology of the word itself, it&#8217;s derived from spondere in Latin, to pledge or promise. Responsible means you answer for something, you promise something back to people. What are we promising back to people in our use of AI? Sustainability? According to the&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fresponsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dresponsible-ai-decoded-5-practical-steps-to-reduce-impact-and-stay-employable&amp;action_name=Responsible%20AI%20Decoded%3A%205%20Practical%20Steps%20to%20Reduce%20Impact%20and%20Stay%20Employable&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34161</post-id>	</item>
		<item>
		<title>You Ask, I Answer: What’s the New Premium Brand Differentiator?</title>
		<link>https://www.christopherspenn.com/2026/09/you-ask-i-answer-whats-the-new-premium-brand-differentiator/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-whats-the-new-premium-brand-differentiator</link>
					<comments>https://www.christopherspenn.com/2026/09/you-ask-i-answer-whats-the-new-premium-brand-differentiator/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-whats-the-new-premium-brand-differentiator#respond</comments>
		
		<dc:creator/>
		<pubDate>Fri, 18 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/09/you-ask-i-answer-whats-the-new-premium-brand-differentiator/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I examine what becomes the new premium differentiator for brands when AI drives the cost of content creation to near zero. Here&#39;s what this means for you. Shifting your marketing budget from endless content production toward scarce, meaningful experiences unlocks genuine value because your audience&#39;s attention and time stay finite no&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fyou-ask-i-answer-whats-the-new-premium-brand-differentiator%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-whats-the-new-premium-brand-differentiator&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20What%26%238217%3Bs%20the%20New%20Premium%20Brand%20Differentiator%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34200</post-id>	</item>
		<item>
		<title>Why Reddit AI Citations Dropped: The robots.txt Reality and Your Next Move</title>
		<link>https://www.christopherspenn.com/2026/09/why-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move/?pk_campaign=feed&amp;pk_kwd=why-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move</link>
					<comments>https://www.christopherspenn.com/2026/09/why-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move/?pk_campaign=feed&amp;pk_kwd=why-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34160</guid>

					<description><![CDATA[Everyone in AEO/GEO/AIO/GAIO/LLMO/EIEIO is losing their mind about Reddit AI citations dropping like a rock. There&#8217;s a super simple explanation, folks. Look at Reddit&#8217;s robots.txt: User-agent: * Disallow: / If you&#8217;re unfamiliar, robots.txt tells search engines and AI robots how to crawl a site and what to do on the site. Reddit&#8217;s basically says &#8220;GO&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fwhy-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dwhy-reddit-ai-citations-dropped-the-robots-txt-reality-and-your-next-move&amp;action_name=Why%20Reddit%20AI%20Citations%20Dropped%3A%20The%20robots.txt%20Reality%20and%20Your%20Next%20Move&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34160</post-id>	</item>
		<item>
		<title>So What? Defining the Agency of the Future</title>
		<link>https://www.christopherspenn.com/2026/09/so-what-defining-the-agency-of-the-future/?pk_campaign=feed&amp;pk_kwd=so-what-defining-the-agency-of-the-future</link>
					<comments>https://www.christopherspenn.com/2026/09/so-what-defining-the-agency-of-the-future/?pk_campaign=feed&amp;pk_kwd=so-what-defining-the-agency-of-the-future#respond</comments>
		
		<dc:creator/>
		<pubDate>Thu, 17 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[agencies]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing Technology]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/09/so-what-defining-the-agency-of-the-future/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I break down how AI is rapidly making the traditional agency billable hour model obsolete and what firms must do to survive. Here&#39;s what this means for you. You&#39;ll gain a clear understanding of why hourly billing is collapsing and how outcome-based pricing tied to measurable business impact is the only&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fso-what-defining-the-agency-of-the-future%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dso-what-defining-the-agency-of-the-future&amp;action_name=So%20What%3F%20Defining%20the%20Agency%20of%20the%20Future&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34210</post-id>	</item>
		<item>
		<title>You Ask, I Answer: How to Justify AI Costs to the CFO?</title>
		<link>https://www.christopherspenn.com/2026/09/you-ask-i-answer-how-to-justify-ai-costs-to-the-cfo/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-how-to-justify-ai-costs-to-the-cfo</link>
					<comments>https://www.christopherspenn.com/2026/09/you-ask-i-answer-how-to-justify-ai-costs-to-the-cfo/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-how-to-justify-ai-costs-to-the-cfo#respond</comments>
		
		<dc:creator/>
		<pubDate>Thu, 17 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/09/you-ask-i-answer-how-to-justify-ai-costs-to-the-cfo/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I explain how to justify escalating AI API costs to your CFO when direct revenue ROI isn&#39;t apparent, using a blender analogy to reframe the question. Here&#39;s what this means for you. You need a measurement strategy that proves your AI spend is making the company money faster than it&#39;s costing&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fyou-ask-i-answer-how-to-justify-ai-costs-to-the-cfo%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-how-to-justify-ai-costs-to-the-cfo&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20How%20to%20Justify%20AI%20Costs%20to%20the%20CFO%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">34202</post-id>	</item>
		<item>
		<title>Qwen3.8 27B: The Laptop Model That Matches Opus 4.7 SOTA AI Performance</title>
		<link>https://www.christopherspenn.com/2026/09/qwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance/?pk_campaign=feed&amp;pk_kwd=qwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance</link>
					<comments>https://www.christopherspenn.com/2026/09/qwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance/?pk_campaign=feed&amp;pk_kwd=qwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
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					<description><![CDATA[It is difficult to overstate how big a deal Qwen3.8 27B is as an AI model. For those new to open weights models, traditionally, open weights models have lagged behind state of the art models by 6-12 months. Using an open weights model (usually for cost reasons) meant sacrificing capabilities for cost. The team at&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fqwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dqwen3-8-27b-the-laptop-model-that-matches-opus-4-7-sota-ai-performance&amp;action_name=Qwen3.8%2027B%3A%20The%20Laptop%20Model%20That%20Matches%20Opus%204.7%20SOTA%20AI%20Performance&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34159</post-id>	</item>
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		<title>You Ask, I Answer: How to Diversify AI Vendors?</title>
		<link>https://www.christopherspenn.com/2026/09/you-ask-i-answer-how-to-diversify-ai-vendors/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-how-to-diversify-ai-vendors</link>
					<comments>https://www.christopherspenn.com/2026/09/you-ask-i-answer-how-to-diversify-ai-vendors/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-how-to-diversify-ai-vendors#respond</comments>
		
		<dc:creator/>
		<pubDate>Wed, 16 Sep 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[Summary In today&#39;s episode, I break down the strategic case for balancing commercial AI providers like OpenAI against self-hosted open source LLMs, using a &#34;plan big, act small&#34; framework. Here&#39;s what this means for you. You&#39;ll gain a business continuity playbook that hedges against major AI vendors inevitably tripling prices to cover their massive losses.&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F09%2Fyou-ask-i-answer-how-to-diversify-ai-vendors%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-how-to-diversify-ai-vendors&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20How%20to%20Diversify%20AI%20Vendors%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34204</post-id>	</item>
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