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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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		<title>How to Fix Your AI Prompts: Stop Telling It “Don’t” and Start Telling It “Do</title>
		<link>https://www.christopherspenn.com/2026/06/how-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do/?pk_campaign=feed&amp;pk_kwd=how-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do</link>
					<comments>https://www.christopherspenn.com/2026/06/how-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do/?pk_campaign=feed&amp;pk_kwd=how-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30749</guid>

					<description><![CDATA[Pro tip: telling AI not to fabricate or hallucinate is unhelpful if you don&#8217;t tell it how. Here&#8217;s what someone wrote on LinkedIn recently as part of an &#8220;ultimate prompt hack&#8221; or whatever superlative they used. Never fabricate: &#8211; statistics &#8211; articles &#8211; people &#8211; URLs &#8211; etc. I shook my head. This will work&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fhow-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dhow-to-fix-your-ai-prompts-stop-telling-it-dont-and-start-telling-it-do&amp;action_name=How%20to%20Fix%20Your%20AI%20Prompts%3A%20Stop%20Telling%20It%20%26%238220%3BDon%26%238217%3Bt%26%238221%3B%20and%20Start%20Telling%20It%20%26%238220%3BDo&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30749</post-id>	</item>
		<item>
		<title>The Middle Is Gone: How the Disappearing Midmarket Is Forcing Every Business to Choose Luxury or Survival</title>
		<link>https://www.christopherspenn.com/2026/06/the-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival/?pk_campaign=feed&amp;pk_kwd=the-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival</link>
					<comments>https://www.christopherspenn.com/2026/06/the-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival/?pk_campaign=feed&amp;pk_kwd=the-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30748</guid>

					<description><![CDATA[Luxury. Enterprise. Upmarket. If you&#8217;ve not been following markets &#8211; especially shadow markets &#8211; you have not seen these shifts in the last 3 months: Every AI company is chasing enterprise customers hard now. Anthropic&#8217;s swimming upstream as fast as it can, with its competitors on its heels. Consumer brands of every kind have pivoted&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-middle-is-gone-how-the-disappearing-midmarket-is-forcing-every-business-to-choose-luxury-or-survival&amp;action_name=The%20Middle%20Is%20Gone%3A%20How%20the%20Disappearing%20Midmarket%20Is%20Forcing%20Every%20Business%20to%20Choose%20Luxury%20or%20Survival&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30748</post-id>	</item>
		<item>
		<title>Almost Timely News: &#128478;️ 4 Angles on Local AI (2026-06-14)</title>
		<link>https://www.christopherspenn.com/2026/06/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-4-angles-on-local-ai-2026-06-14/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-4-angles-on-local-ai-2026-06-14</link>
					<comments>https://www.christopherspenn.com/2026/06/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-4-angles-on-local-ai-2026-06-14/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-4-angles-on-local-ai-2026-06-14#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 14 Jun 2026 10:30:17 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30758</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ 4 Angles on Local AI (2026-06-14) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 100% of this week's newsletter was made by me, the human, and boy does it show. Learn why this kind of&hellip;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30758</post-id>	</item>
		<item>
		<title>Writing Is Coding: Why Understanding Programming Makes You a Better Writer (and Vice Versa)</title>
		<link>https://www.christopherspenn.com/2026/06/writing-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa/?pk_campaign=feed&amp;pk_kwd=writing-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa</link>
					<comments>https://www.christopherspenn.com/2026/06/writing-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa/?pk_campaign=feed&amp;pk_kwd=writing-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
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		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30747</guid>

					<description><![CDATA[All language is code, and writing is coding. Yesterday during the SmarterX AI Writer&#8217;s Summit, one of my session attendees said, after hearing me speak about using agentic AI to write a fiction novel: &#8216;But am I &#8220;writing&#8221; a trashy romance novel or am I &#8220;programming&#8221; one.&#8217; ALL language is code, and writing is coding.&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fwriting-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dwriting-is-coding-why-understanding-programming-makes-you-a-better-writer-and-vice-versa&amp;action_name=Writing%20Is%20Coding%3A%20Why%20Understanding%20Programming%20Makes%20You%20a%20Better%20Writer%20%28and%20Vice%20Versa%29&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30747</post-id>	</item>
		<item>
		<title>The AI Cost Surprise: How $200/Month Became $7,000 and Why Your Company Should Buy Hardware Before It’s Too Late</title>
		<link>https://www.christopherspenn.com/2026/06/the-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late/?pk_campaign=feed&amp;pk_kwd=the-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late</link>
					<comments>https://www.christopherspenn.com/2026/06/the-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late/?pk_campaign=feed&amp;pk_kwd=the-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30746</guid>

					<description><![CDATA[Your company will probably be buying AI hardware at some point if you&#8217;re heavy users of it. I ran an assessment this morning in Opcode to see what Trust Insights Claude Code usage was for the last 30 days and see what we would have paid if we were on Enterprise instead of Max 20.&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-ai-cost-surprise-how-200-month-became-7000-and-why-your-company-should-buy-hardware-before-its-too-late&amp;action_name=The%20AI%20Cost%20Surprise%3A%20How%20%24200%2FMonth%20Became%20%247%2C000%20and%20Why%20Your%20Company%20Should%20Buy%20Hardware%20Before%20It%26%238217%3Bs%20Too%20Late&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30746</post-id>	</item>
		<item>
		<title>How to Use AI Without Fueling Big Tech: A Practical Harm-Reduction Guide</title>
		<link>https://www.christopherspenn.com/2026/06/how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide/?pk_campaign=feed&amp;pk_kwd=how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide</link>
					<comments>https://www.christopherspenn.com/2026/06/how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide/?pk_campaign=feed&amp;pk_kwd=how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30745</guid>

					<description><![CDATA[Let&#8217;s talk about not supporting AI/big tech companies financially. It&#8217;s probably not realistic, if you are a working professional in a knowledge work job, to avoid big tech companies like Google, Microsoft, Meta, and other companies shoving AI down your throat. But like everything, you can reduce harm. First, almost all Big Tech is in&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fhow-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dhow-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide&amp;action_name=How%20to%20Use%20AI%20Without%20Fueling%20Big%20Tech%3A%20A%20Practical%20Harm-Reduction%20Guide&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30745</post-id>	</item>
		<item>
		<title>Sidekick” Is a Problematic Word — Here’s Why AI Agrees</title>
		<link>https://www.christopherspenn.com/2026/06/sidekick-is-a-problematic-word-heres-why-ai-agrees/?pk_campaign=feed&amp;pk_kwd=sidekick-is-a-problematic-word-heres-why-ai-agrees</link>
					<comments>https://www.christopherspenn.com/2026/06/sidekick-is-a-problematic-word-heres-why-ai-agrees/?pk_campaign=feed&amp;pk_kwd=sidekick-is-a-problematic-word-heres-why-ai-agrees#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30744</guid>

					<description><![CDATA[Katie&#8217;s on vacation so I&#8217;m borrowing the ranty pants. I&#8217;ll give them back when she&#8217;s back from PTO. Earlier today, Pam Didner, Taylor Logue &#38; Iva Ignjatovic produced a nice writeup of AI speakers, and in the post is this paragraph next to my entry (thank you!): &#8220;Pam’s take: Chris pairs well with a strategy&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fsidekick-is-a-problematic-word-heres-why-ai-agrees%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dsidekick-is-a-problematic-word-heres-why-ai-agrees&amp;action_name=Sidekick%26%238221%3B%20Is%20a%20Problematic%20Word%20%E2%80%94%20Here%26%238217%3Bs%20Why%20AI%20Agrees&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30744</post-id>	</item>
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		<title>Build AI-Ready Content: How WCAG 2.1 Accessibility Makes Your Digital Goods Future-Proof for AI Agents</title>
		<link>https://www.christopherspenn.com/2026/06/build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents/?pk_campaign=feed&amp;pk_kwd=build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents</link>
					<comments>https://www.christopherspenn.com/2026/06/build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents/?pk_campaign=feed&amp;pk_kwd=build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
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		<category><![CDATA[Books]]></category>
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					<description><![CDATA[Accessible = AI ready. A gentle reminder that if you create things that are WCAG 2.1 ready (web content accessibility guidelines), you are implicitly creating them to be AI-ready for agents, because AI agents use the same selectors (e.g. Playwright, browser automation) that assistive technology uses. For example, ARIA HTML labels? Perfect fodder for browser&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fbuild-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dbuild-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents&amp;action_name=Build%20AI-Ready%20Content%3A%20How%20WCAG%202.1%20Accessibility%20Makes%20Your%20Digital%20Goods%20Future-Proof%20for%20AI%20Agents&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30743</post-id>	</item>
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		<title>Almost Timely News: &#128478;️ How AI Detection Works (2026-06-07)</title>
		<link>https://www.christopherspenn.com/2026/06/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-ai-detection-works-2026-06-07/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-ai-detection-works-2026-06-07</link>
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		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 07 Jun 2026 10:30:33 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30755</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ How AI Detection Works (2026-06-07) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 99% of this week's newsletter content was generated by me, the human. You will see a small piece by Google Gemini in&hellip;]]></description>
		
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		<title>The More Specific Your AI Prompts, the Better (and Cheaper) Your Results</title>
		<link>https://www.christopherspenn.com/2026/06/the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results/?pk_campaign=feed&amp;pk_kwd=the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results</link>
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		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[The more you tell AI what to do, the more efficient it becomes. Andy Crestodina and I collaborated on an article about making AI more efficient, and I&#8217;m planning on doing a longer, more technical version in my newsletter this weekend that gets into serious nerd territory, but one of the most fundamental tips is&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-more-specific-your-ai-prompts-the-better-and-cheaper-your-results%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-more-specific-your-ai-prompts-the-better-and-cheaper-your-results&amp;action_name=The%20More%20Specific%20Your%20AI%20Prompts%2C%20the%20Better%20%28and%20Cheaper%29%20Your%20Results&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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