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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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		<title>Stop Flying Blind: Why You Must Test Token Usage Before Scaling Enterprise AI</title>
		<link>https://www.christopherspenn.com/2026/07/stop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai/?pk_campaign=feed&amp;pk_kwd=stop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai</link>
					<comments>https://www.christopherspenn.com/2026/07/stop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai/?pk_campaign=feed&amp;pk_kwd=stop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33930</guid>

					<description><![CDATA[One of the best things you can do in enterprise AI is set up testbeds to count tokens. Here&#8217;s why. Claude&#8217;s enterprise pricing is this: Opus 4.8: $5/million tokens in, $25/million tokens out Sonnet 4.6: $3/million tokens in, $15/million tokens out Microsoft&#8217;s pricing is based on Copilot Credits; 1 credit is one penny, and they&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fstop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dstop-flying-blind-why-you-must-test-token-usage-before-scaling-enterprise-ai&amp;action_name=Stop%20Flying%20Blind%3A%20Why%20You%20Must%20Test%20Token%20Usage%20Before%20Scaling%20Enterprise%20AI&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33930</post-id>	</item>
		<item>
		<title>Caught Red-Handed: How Hidden HTML Tags Are Exposing Secret AI Use in Fan Fiction</title>
		<link>https://www.christopherspenn.com/2026/07/caught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction/?pk_campaign=feed&amp;pk_kwd=caught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction</link>
					<comments>https://www.christopherspenn.com/2026/07/caught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction/?pk_campaign=feed&amp;pk_kwd=caught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 20 Jul 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33929</guid>

					<description><![CDATA[Disclose your use of AI. Ruby King and I were chatting about surreptitious use of AI earlier today and one of the hottest topics right now is use of AI in fan fiction. For those who don&#8217;t know, fan fiction is where authors write works within an existing IP franchise, often without the franchise owner&#8217;s&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fcaught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dcaught-red-handed-how-hidden-html-tags-are-exposing-secret-ai-use-in-fan-fiction&amp;action_name=Caught%20Red-Handed%3A%20How%20Hidden%20HTML%20Tags%20Are%20Exposing%20Secret%20AI%20Use%20in%20Fan%20Fiction&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33929</post-id>	</item>
		<item>
		<title>Almost Timely News: &#128478;️ How to Connect an AI Agent to a Data Source (2026-07-19)</title>
		<link>https://www.christopherspenn.com/2026/07/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-to-connect-an-ai-agent-to-a-data-source-2026-07-19/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-to-connect-an-ai-agent-to-a-data-source-2026-07-19</link>
					<comments>https://www.christopherspenn.com/2026/07/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-to-connect-an-ai-agent-to-a-data-source-2026-07-19/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-to-connect-an-ai-agent-to-a-data-source-2026-07-19#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 19 Jul 2026 10:30:55 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33969</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ How to Connect an AI Agent to a Data Source (2026-07-19) :: View in Browser_ The Big Plug 👉 New book! 21 Use Cases of Generative AI For Marketers 👉 Please take my 6-question Reader Survey to tell me what you want! The drawing winner for the summer survey is Tiina!&hellip;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33969</post-id>	</item>
		<item>
		<title>Stop Overpaying for Chatbots: How to Tell if an AI is Actually an Agent</title>
		<link>https://www.christopherspenn.com/2026/07/stop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent/?pk_campaign=feed&amp;pk_kwd=stop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent</link>
					<comments>https://www.christopherspenn.com/2026/07/stop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent/?pk_campaign=feed&amp;pk_kwd=stop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33928</guid>

					<description><![CDATA[PSA: Agents do stuff for you. In all the buzz about AI agents, very few people are using the term for what it means. Agents in computing are not new. We&#8217;ve had agents of some kind since 1963. Every time you take your phone and connect to a new wifi point, a slew of different&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fstop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dstop-overpaying-for-chatbots-how-to-tell-if-an-ai-is-actually-an-agent&amp;action_name=Stop%20Overpaying%20for%20Chatbots%3A%20How%20to%20Tell%20if%20an%20AI%20is%20Actually%20an%20Agent&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33928</post-id>	</item>
		<item>
		<title>So What? How to Analyze AI Visibility vs Human Search</title>
		<link>https://www.christopherspenn.com/2026/07/so-what-how-to-analyze-ai-visibility-vs-human-search/?pk_campaign=feed&amp;pk_kwd=so-what-how-to-analyze-ai-visibility-vs-human-search</link>
					<comments>https://www.christopherspenn.com/2026/07/so-what-how-to-analyze-ai-visibility-vs-human-search/?pk_campaign=feed&amp;pk_kwd=so-what-how-to-analyze-ai-visibility-vs-human-search#respond</comments>
		
		<dc:creator/>
		<pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/07/so-what-how-to-analyze-ai-visibility-vs-human-search/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I walk through how to compare AI bot visibility against human search traffic using Bing Webmaster Tools and a coding-driven analysis approach. Here&#39;s what this means for you. You&#39;ll discover that the strategy for AI visibility is largely the same as for human search, so you can focus on creating quality&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fso-what-how-to-analyze-ai-visibility-vs-human-search%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dso-what-how-to-analyze-ai-visibility-vs-human-search&amp;action_name=So%20What%3F%20How%20to%20Analyze%20AI%20Visibility%20vs%20Human%20Search&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33981</post-id>	</item>
		<item>
		<title>You Ask, I Answer: Autonomous Expense Recovery Via AI?</title>
		<link>https://www.christopherspenn.com/2026/07/you-ask-i-answer-autonomous-expense-recovery-via-ai/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-autonomous-expense-recovery-via-ai</link>
					<comments>https://www.christopherspenn.com/2026/07/you-ask-i-answer-autonomous-expense-recovery-via-ai/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-autonomous-expense-recovery-via-ai#respond</comments>
		
		<dc:creator/>
		<pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/07/you-ask-i-answer-autonomous-expense-recovery-via-ai/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I answer Zachary&#39;s question about when autonomous AI expense recovery hits a no-brainer price point for enterprise budgets. Here&#39;s what this means for you. You discover that your AI automation payback depends almost entirely on how well you document your processes, not on which tool you choose. You&#39;ll also learn these&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fyou-ask-i-answer-autonomous-expense-recovery-via-ai%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-autonomous-expense-recovery-via-ai&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20Autonomous%20Expense%20Recovery%20Via%20AI%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33971</post-id>	</item>
		<item>
		<title>Stop Paying for the Same Prompt: How to Use AI to Build Permanent, Zero-Cost Solutions</title>
		<link>https://www.christopherspenn.com/2026/07/stop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions/?pk_campaign=feed&amp;pk_kwd=stop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions</link>
					<comments>https://www.christopherspenn.com/2026/07/stop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions/?pk_campaign=feed&amp;pk_kwd=stop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=31274</guid>

					<description><![CDATA[The best use of AI is to create tools so you don&#8217;t have to use AI. Unquestionably, generative AI is powerful. It lets you accomplish things outside your skill sets, at speeds greater than you&#8217;re capable of. But&#8230; it&#8217;s also hungry &#8211; for electricity, fresh water, bandwidth, and even employment. Token costs on a per&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fstop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dstop-paying-for-the-same-prompt-how-to-use-ai-to-build-permanent-zero-cost-solutions&amp;action_name=Stop%20Paying%20for%20the%20Same%20Prompt%3A%20How%20to%20Use%20AI%20to%20Build%20Permanent%2C%20Zero-Cost%20Solutions&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">31274</post-id>	</item>
		<item>
		<title>You Ask, I Answer: Replacing Fine Tuned Models With RAG?</title>
		<link>https://www.christopherspenn.com/2026/07/you-ask-i-answer-replacing-fine-tuned-models-with-rag/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-replacing-fine-tuned-models-with-rag</link>
					<comments>https://www.christopherspenn.com/2026/07/you-ask-i-answer-replacing-fine-tuned-models-with-rag/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-replacing-fine-tuned-models-with-rag#respond</comments>
		
		<dc:creator/>
		<pubDate>Thu, 16 Jul 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Machine Learning]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/2026/07/you-ask-i-answer-replacing-fine-tuned-models-with-rag/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I explore why retrieval augmented generation and hybrid databases render fine-tuning obsolete for most enterprise AI applications. Here&#39;s what this means for you. You can cut AI costs and reduce security risks by combining vector databases, structured databases, and knowledge graphs instead of retraining models on your proprietary data. You&#39;ll also&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fyou-ask-i-answer-replacing-fine-tuned-models-with-rag%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-replacing-fine-tuned-models-with-rag&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20Replacing%20Fine%20Tuned%20Models%20With%20RAG%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">33973</post-id>	</item>
		<item>
		<title>Stop Asking AI for New Ideas and Start Using It to Refine Yours</title>
		<link>https://www.christopherspenn.com/2026/07/stop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours/?pk_campaign=feed&amp;pk_kwd=stop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours</link>
					<comments>https://www.christopherspenn.com/2026/07/stop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours/?pk_campaign=feed&amp;pk_kwd=stop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
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					<description><![CDATA[What&#8217;s AI best at when it comes to innovation? Context. Specifically, the context in which your idea fits. AI is generally not good at completely net new ideas because they don&#8217;t exist in context, AND because by definition something truly innovative is low probability. AI by definition generates the highest probability items in a local&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fstop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dstop-asking-ai-for-new-ideas-and-start-using-it-to-refine-yours&amp;action_name=Stop%20Asking%20AI%20for%20New%20Ideas%20and%20Start%20Using%20It%20to%20Refine%20Yours&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">31273</post-id>	</item>
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		<title>You Ask, I Answer: Enterprise AI And The Junior Talent Pipeline?</title>
		<link>https://www.christopherspenn.com/2026/07/you-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline</link>
					<comments>https://www.christopherspenn.com/2026/07/you-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline#respond</comments>
		
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		<pubDate>Wed, 15 Jul 2026 00:00:00 +0000</pubDate>
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					<description><![CDATA[Summary In today&#39;s episode, I address a viewer&#39;s question about how AI absorbing entry-level execution tasks impacts the junior talent pipeline. Here&#39;s what this means for you. You&#39;ll discover that the path forward shifts from execution training to junior management training, since machines still require oversight and clear direction. You&#39;ll also learn these concepts: why&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F07%2Fyou-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-enterprise-ai-and-the-junior-talent-pipeline&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20Enterprise%20AI%20And%20The%20Junior%20Talent%20Pipeline%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">33975</post-id>	</item>
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