CK's Blog

The Internet of Things VIDEO: Key Benefits

'CK' — Wed, 20 May 2015 11:40:01 -0400

In this video, learn about how The Internet of Things (IoT) is producing a range of benefits for today's companies integrating the technologies that are shaping tomorrow. (run time: 3 mins)

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NEW Tech, NEW Video: The Internet Of Things

'CK' — Fri, 27 Mar 2015 21:34:06 -0400

From smartphones... to smart EVERYTHING. View the video below and learn how The Internet of Things is infusing computing and connectivity into everyday things. (run time: 4 mins)

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MEGA-TRENDS Video Series: Trend #6 | Big Data Wins The 21st Century

'CK' — Thu, 01 Jan 2015 03:58:00 -0500

Of all the tech and all the trends... what will be the MOST CRITICAL to your business success? Learn all in the video clip below (run time: 2:43)

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MEGA-TRENDS Video Series: Trend #5 mHealth | The Body Is Tech's New Frontier

'CK' — Mon, 15 Dec 2014 15:54:00 -0500

Of all of the places where we'll place technology... in which place will it produce the biggest benefits of all? Learn all in the below video (run time: 2:54)

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MEGA-TRENDS Video Series: Trend #4 | Immersive 3-D Display

'CK' — Wed, 10 Dec 2014 15:49:00 -0500

What's so un-innovative about our current 2-D Web Experience? Learn all in the video clip below (run-time: 1:19).

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MEGA-TRENDS Video Series: Trend #3 | The Rise Of Robotics

'CK' — Fri, 05 Dec 2014 15:37:00 -0500

Of all the fears—of all tech—what is people's #1 fear? Find out in the video clip below (run time: 1:41)

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MEGA-TRENDS Video Series: Trend #2 | IoT/M2M Connected World

'CK' — Mon, 01 Dec 2014 15:27:00 -0500

In this all-mobile, Internet-savvy era of constant change... what has been left largely UN-CHANGED? Find out in the video clip below (run time: 1:54). Also check out CK's eBook on The Smart Revolution here.

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MEGA-TRENDS Video Series: Trend #1 | Mobile's On-Demand Culture

'CK' — Sat, 15 Nov 2014 15:17:00 -0500

Of all the changes that mobile has created... what has mobile changed the MOST of all? Learn all in the video clip below (run time: 3:43).

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From Smartphones to Smart EVERYTHING: Audio Slideshow & eBook On The Smart Revolution ("The Internet of Things").

'CK' — Sun, 17 Nov 2013 21:36:13 -0500

From smartphones to smart everything... mobile is moving us to the threshold of yet another stunning revolution, and a remarkable new world in which all things—physical and digital—will be connected, and transformed from static objects into smart devices.

But what does a brave new world of smart things, wearable technologies and connected lives really mean for modern companies? And just how big is this "next big thing"? Most important, how do we marketers build the smart brands today, that will win us the customers of tomorrow?

In this power-packed audio segment, you’ll learn of the big changes afoot, and you’ll be armed with 5 best practices on building smart brands, supported by 10 wide-ranging examples. And you’ll also receive the eBook companion to the slideshow.

So give me 30 minutes and I’ll give you insights aplenty on The Smart Revolution: where our world moves from smartphones to smart everything.

New eBook: The "Smart" Revolution (The "Internet of Things")

'CK' — Tue, 02 Jul 2013 15:39:59 -0400

The "SMART" Revolution

A Guide To Building Smart Brands For Tomorrow's Smarter World

Get Your Copy Today!

A "smart" revolution is afoot. A period where the focus shifts from connecting people to the Internet... to connecting things to the Web. New technologies are setting ablaze an explosive new era where inanimate things will be transformed into intelligent objects.

This massive progression upon us is powered by advancements in technologies—spanning “The Internet of Things” (IoT), digital sensors, and machine-to-machine communications (M2M)—and gives today's marketers unprecedented new powers to advance their brands.

In the rise of the smarter world, computers will no longer be separate things. On the contrary, computers will live in all things.

Integrated into the devices we carry. Woven into the items we wear. Embedded into all the objects—ranging from ordinary household appliances to extraordinary medical advancements—that fill our lives, our work, and our world.

Not some things. All things. Not little change. Epic change. Just how much change?

Forecasts now call for 19 billion connected things by 2015, skyrocketing to 50 billion connected things by 2020. Just one sector of smart objects, wearable technology, is set to surge tenfold in revenue—from $3-5 billion to $30-50 billion—over the next 3 years. But the real shocker is economic impact, with estimates mounting as high as $14 trillion over the next decade.

As I explain in the eBook, “Right now it’s only the phones that are smart—and look at how dramatically one smart object has affected every single aspect of our lives. Soon, it will be all the things that make up the world all around us. And while we currently stand in awe at how we ever survived without our smartphones... all too shortly, we will be positively mystified at how smart humans ever lived in a world once filled with so many dumb things.”

I call this The Smart Revolution. Because “smart” is this revolution’s byproduct, its dramatic benefit, and its new best practice. And while smart brands will serve as today’s competitive advantage, they will rapidly transform into tomorrow’s cost of entry.

But what implications does The Smart Revolution hold for today's marketers? What are the core principles and best practices for building smart brands? And how do companies ensure that their brands are positioned to serve tomorrow's customers?

Featuring 5 principles for smart brands and 10 brand examples from wide-ranging industries, The SMART Revolution is your guide to building the smart brands today that will win you the customers of tomorrow.

Get Your Copy Today!