Innovation Spotlight. For the past few years, Cramer has held an annual client event that is focused on innovative technologies that help marketers communicate with their audiences. This year we have decided to turn this event into a webcast for all to enjoy.  This is an event like no other – it’s your opportunity to see and learn about new technologies and hear experts speak on how to apply these new technologies. Check out the latest webcast in Cramer’s Webcast series that explores innovations that can be used in your marketing and communications.

Crunching the Numbers: Marketing During a Downturn. During times of economic stress is the worst time to scale back on your marketing efforts. In fact, a downturn gives companies a golden opportunity to develop deeper relationships with their customers and partners through relationship marketing. Check out the latest webcast in Cramer’s Webcast series that explores the topic of Maximizing Marketing Value during a Downturn.

Taming the Monster Issues with Social Media Marketing: Control, Security, Integration and Measurement.  Social Media Marketing opened up a wild new frontier for online marketing that, more than ever before, establishes, nourishes and exposes the connection between buyers and sellers. Early adopters have found that social media marketing raises many questions like – How do I control the conversation? How do I measure the wild activity of my social media marketing programs? Check out the latest webcast in Cramer’s Webcast Series to answer these questions and more.

These days, high-quality video is easily accessible not only on desktops and laptops, but also on just about every portable device, such as mobile phones and iPods. For these reasons, video has become the communications medium of choice for both corporate and consumer audiences. But still, many companies have questions about how to create online videos and incorporate them effectively into their marketing mix. This podcast explores what every marketer needs to know about online video with a panel of industry experts.