Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Connecting Eligibility Verification to Copay Collection at Check-In https://socialmediaexplorer.com/health/connecting-eligibility-verification-to-copay-collection-at-check-in/ Copay collection at the point of service is one of the most reliable ways a practice collects patient-owed amounts, since the patient is physically present and the amount owed can be confirmed before they leave rather than chased down afterward.

This reliability depends entirely on knowing the correct copay amount at check-in, which in turn depends on accurate, current insurance eligibility verification rather than outdated infor...

Keep on reading: Connecting Eligibility Verification to Copay Collection at Check-In]]> Fri, Jul 03, 2026 https://socialmediaexplorer.com/health/connecting-eligibility-verification-to-copay-collection-at-check-in/ Electronic Arts is betting that in-game ads can out-earn CTV https://digiday.com/marketing/electronic-arts-is-betting-that-in-game-ads-can-out-earn-ctv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Gaming is the next big ad medium after social, CTV and retail media.

That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as well as an EA Sports partner program.

Making money from ads isn’t new to EA — it put billboards in Need f...

Keep on reading: Electronic Arts is betting that in-game ads can out-earn CTV]]> Fri, Jul 03, 2026 https://digiday.com/marketing/electronic-arts-is-betting-that-in-game-ads-can-out-earn-ctv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Future of Marketing Briefing: Why Bose is building an entertainment company https://digiday.com/marketing/future-of-marketing-briefing-why-bose-is-building-an-entertainment-company/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making.

It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity last week. He expects that to reach 60-65% by the end of this year or next. The reason, he said, comes down to one question: when was the last great TV ad you saw? 

...

Keep on reading: Future of Marketing Briefing: Why Bose is building an entertainment company]]> Fri, Jul 03, 2026 https://digiday.com/marketing/future-of-marketing-briefing-why-bose-is-building-an-entertainment-company/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss AI-Assisted Product Design Is Changing What One Inventor Can Do Alone https://socialmediaexplorer.com/digital-marketing/ai-assisted-product-design-changing-what-one-inventor-can-do-alone/ Designer sketching a concept on a tablet beside a laptop

Photo: Pexels
...

Keep on reading: AI-Assisted Product Design Is Changing What One Inventor Can Do Alone]]> Thu, Jul 02, 2026 https://socialmediaexplorer.com/digital-marketing/ai-assisted-product-design-changing-what-one-inventor-can-do-alone/ Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies  https://digiday.com/media/media-briefing-surveillance-pricing-laws-are-coming-for-dynamic-subscription-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny.

  • WTF is “surveillance pricing” for subscription publishers?
  • Google threatens to cut publishers out of new AI partne...

    Keep on reading: Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies ]]> Thu, Jul 02, 2026 https://digiday.com/media/media-briefing-surveillance-pricing-laws-are-coming-for-dynamic-subscription-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Nike says it expects $986 million in IEEPA tariff refunds https://digiday.com/marketing/nike-says-it-expects-986-million-in-ieepa-tariff-refunds/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This story was first published by Digiday sibling ModernRetail

    Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to tariffs imposed under the International Emergency Economic Powers Act.

    On Tuesday, Nike Nike says it expects $986 million in IEEPA tariff refunds]]> Thu, Jul 02, 2026 https://digiday.com/marketing/nike-says-it-expects-986-million-in-ieepa-tariff-refunds/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Why Tier-1 Acquiring Relationships Matter More Once Transaction Volume Crosses Six Figures Monthly https://socialmediaexplorer.com/business/why-tier-1-acquiring-relationships-matter-more-once-transaction-volume-crosses-six-figures-monthly/ A tier-1 acquiring relationship means a merchant’s transactions settle through a direct bank sponsor rather than through a reseller layered on top of one, and that distinction starts to matter financially once monthly volume crosses six figures. Below that line, the difference is mostly invisible. Above it, the layers in between start showing up as cost, risk, and slower dispute resolution.

    Most merchants never learn whethe...

    Keep on reading: Why Tier-1 Acquiring Relationships Matter More Once Transaction Volume Crosses Six Figures Monthly]]> Wed, Jul 01, 2026 https://socialmediaexplorer.com/business/why-tier-1-acquiring-relationships-matter-more-once-transaction-volume-crosses-six-figures-monthly/ How to Choose Luxury Furniture Small Spaces Actually Need https://socialmediaexplorer.com/business-innovation-2/how-to-choose-luxury-furniture-small-spaces-actually-need/ Luxury furniture small spaces require is a different conversation than furnishing a sprawling great room — and treating it the same way is where most small-space furnishing projects go wrong. The instinct is often to scale down quality to match the scale of a space, as if a smaller room means a smaller budget or simpler pieces. That’s backwards. Smaller rooms actually demand more precision in furniture selection, not less, because every piece carries more...

    Keep on reading: How to Choose Luxury Furniture Small Spaces Actually Need]]>     Wed, Jul 01, 2026 https://socialmediaexplorer.com/business-innovation-2/how-to-choose-luxury-furniture-small-spaces-actually-need/     Top 10 SEO Tips for AI Powered Search in 2026 and Beyond https://www.toprankmarketing.com/blog/expert-seo-tips/ Updated 06/17/26

    The standards of online search and SEO, as we once knew them, have changed forever.

    Google’s recent search engine overhaul at I/O 2026 made it official: the era of the “ten blue links” is giving way to AI-powered interactive experiences, information agents and generative interfaces that build custom pages on the fly in response to a user’s query.

    <...

    Keep on reading: Top 10 SEO Tips for AI Powered Search in 2026 and Beyond]]>     Wed, Jun 17, 2026 https://www.toprankmarketing.com/blog/expert-seo-tips/     B2B Influence Is a Team Sport. Are You Playing the Right Positions? https://www.toprankmarketing.com/blog/b2b-influence-team-sport/ Influencer marketing for B2B companies has matured significantly over the past decade and especially since Covid. Need proof? Follow the money.

    ...

    Keep on reading: B2B Influence Is a Team Sport. Are You Playing the Right Positions?]]>     Wed, Jun 10, 2026 https://www.toprankmarketing.com/blog/b2b-influence-team-sport/