Digital Marketing Blog

Lay’s uses WhatsApp to create a group chat for World Cup fans

Mon, Mar 16, 2026

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat.

The PepsiCo-owned snack brand is hosting a FIFA World Cup watch party through Meta’s WhatsApp. The group chat features celebs like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry, and Steve Carell — all of whom are posting photos, voice notes and messages around the sporting event. The group chat is par...

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Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’

Mon, Mar 16, 2026

This story was originally published on sister site, Modern Retail.

Ulta Beauty will soon launch on TikTok Shop.

“We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman said during Thursday’s earnings call last week. “Next week, we will launch Ulta Beauty on TikTok Shop, ...

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Leading Through Complexity: Lessons from Healthcare Executive Amish Purohit

Fri, Mar 13, 2026

In an industry defined by constant change, regulatory pressure, and rising patient expectations, effective leadership has become one of the most valuable assets in healthcare. Amish Purohit, a physician executive with decades of experience, has built a reputation for navigating complexity while delivering both clinical and operational results. His leadership approach offers important lessons for organizations seeking to succeed in today’s challenging healthcare environment.

Amish ...

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Immigration, Bankruptcy, and Beyond: Why Singh Law Firm P.A. Takes a Bigger Picture Approach

Fri, Mar 13, 2026

Legal challenges today are rarely simple or isolated. Issues such as immigration and financial hardship often intersect with employment, family stability, and long-term planning. Singh Law Firm P.A. is addressing this reality by taking a broader, more strategic approach to legal services, one that goes beyond traditional boundaries.

As a multi-state law firm serving clients across Virginia, New York, Florida, and beyond, Singh Law Firm P.A. has positioned itself as a provider of com...

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Middle East conflict casts shadow of global ad outlook

Fri, Mar 13, 2026

The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.

Not because they were optimistic or vacuous about ad spending this year but because they were built on assumptions about a world that existed two weeks ago – one where the biggest variables were tariffs, AI and the schedule of marquee sporting events.

Madison and Wall’s latest update has made that tension visible: the firm raised its 2026 U.S. ad forecast from 6.6...

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The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next

Fri, Mar 13, 2026

Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending.

That much has been clear from conversations with ad execs since the U.S. and Israel attacked Iran.

This is a member-exclusive article from Digiday.