https://electronicpropagandasociety.com/ Thu, 20 Apr 2023 17:17:01 +0000 Thu, 20 Apr 2023 17:17:01 +0000 60 en All rights reserved feeds@soundcloud.com (SoundCloud Feeds) **Winner of (2) 2019 Hermes Platinum Awards for Best Podcast, and (2) DotComm Awards** This nine part mini-series takes a deep look at the failure of current marketing ideas and the future of what marketing must become. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through. Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to h Mathew Sweezey yes https://i1.sndcdn.com/avatars-000326418639-pf2psq-original.jpg https://electronicpropagandasociety.com/ marketing,social,media,b2b,marketing,advertisingWinner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through. mathew.swezey@gmail.comMathew Sweezey tag:soundcloud,2010:tracks/613774839 Tue, 30 Apr 2019 19:30:49 +0000 https://soundcloud.com/electronicpropagandasoc/episode-1-the-red-herring 00:22:25 Mathew Sweezey yes Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins. Marketing isn't failing, it has failed. In this e… Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613773564 Tue, 30 Apr 2019 19:28:31 +0000 https://soundcloud.com/electronicpropagandasoc/infinite-era 00:23:39 Mathew Sweezey yes The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far surpass the effects of the printing press, the internet, and social media. This is the a world. The world entered a new media era on June 24th 20… The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far surpass the effects of the printing press, the internet, and social media. This is the a world. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613771842 Tue, 30 Apr 2019 19:24:34 +0000 https://soundcloud.com/electronicpropagandasoc/episode-3-the-fault-in-our-stars 00:23:29 Mathew Sweezey yes Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction. Marketing is not too big to fail; it’s just the r… Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613771239 Tue, 30 Apr 2019 19:22:58 +0000 https://soundcloud.com/electronicpropagandasoc/contextual-marketing 00:20:51 Mathew Sweezey yes In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer. In the new era Context replaces Attention as the … In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613769628 Tue, 30 Apr 2019 19:19:27 +0000 https://soundcloud.com/electronicpropagandasoc/episode-5-breaking-out-for-big-wins-1 00:19:46 Mathew Sweezey yes In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace. In this episode we explore how Tesla created the … In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613769088 Tue, 30 Apr 2019 19:18:15 +0000 https://soundcloud.com/electronicpropagandasoc/episode-6-the-power-of-purpose 00:23:47 Mathew Sweezey yes Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities. Breaking through in the Infinite era requires mor… Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising tag:soundcloud,2010:tracks/613768197 Tue, 30 Apr 2019 19:16:21 +0000 https://soundcloud.com/electronicpropagandasoc/modern-consumer-behavior 00:21:28 Mathew Sweezey yes The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed. The new era has created a new consumer mandate. T… The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed. mathew.swezey@gmail.com (Mathew Sweezey )marketing,social,media,b2b,marketing,advertising