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			<category><![CDATA[Latest]]></category>
			<lastBuildDate>Fri, 07 Aug 2026 08:11:29 +0000</lastBuildDate>
	<pubDate>Fri, 07 Aug 2026 08:11:29 +0000</pubDate>

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				<title><![CDATA[How Google Is Rewriting Search — and What Entrepreneurs Must Do Before Their Competitors Do]]></title>
		<description><![CDATA[Google has rebuilt Search around AI-generated answers — and for the first time, it has published official guidance on how to stay visible inside them. For businesses, the stakes have never been higher.]]></description>
		<pubDate>Thu, 06 Aug 2026 22:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Simon Moser]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/how-google-is-rewriting-search-and-what-entrepreneurs-must-do-before-their-competitors-do</guid>
		<link>https://www.entrepreneur.com/building-a-business/how-google-is-rewriting-search-and-what-entrepreneurs-must-do-before-their-competitors-do</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Google has rebuilt Search around AI-generated answers — and for the first time, it has published official guidance on how to stay visible inside them. For businesses, the stakes have never been higher.]]></content:encoded>
				
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				<title><![CDATA[The 70/20/10 Rule That Keeps Your Marketing Budget From Going Stale]]></title>
		<description><![CDATA[Most marketing budgets go stale because they fund last year's winners forever — here's the 70/20/10 split that keeps yours sharp.]]></description>
		<pubDate>Thu, 06 Aug 2026 20:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Michael Tasner]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/the-70-20-10-rule-that-keeps-your-marketing-budget-from-going-stale</guid>
		<link>https://www.entrepreneur.com/building-a-business/the-70-20-10-rule-that-keeps-your-marketing-budget-from-going-stale</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Most marketing budgets go stale because they fund last year's winners forever — here's the 70/20/10 split that keeps yours sharp.]]></content:encoded>
				
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				<title><![CDATA[The Business Training Fortune 500 Employees to Stay Safe at Work Makes Millions of Dollars for Its Unlikely Creator: ‘Sort of Magic’]]></title>
		<description><![CDATA[COVE is on a mission to help people see — and reduce injuries on the job. ]]></description>
		<pubDate>Thu, 06 Aug 2026 19:00:46 GMT</pubDate>

		<dc:creator><![CDATA[Amanda Breen]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/the-business-training-fortune-500-employees-to-stay-safe-at-work-makes-millions-cove</guid>
		<link>https://www.entrepreneur.com/building-a-business/the-business-training-fortune-500-employees-to-stay-safe-at-work-makes-millions-cove</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[COVE is on a mission to help people see — and reduce injuries on the job. ]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Jennifer Beachy]]></media:credit>
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				<title><![CDATA[The Real Product Isn’t What You Sell — It’s What Customers Experience After They Buy. Here’s What Most Founders Miss.]]></title>
		<description><![CDATA[Your biggest competitive advantage isn't your product. It's the value you keep creating after the sale.]]></description>
		<pubDate>Thu, 06 Aug 2026 18:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Jessica Wong]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/what-customers-experience-after-they-buy</guid>
		<link>https://www.entrepreneur.com/building-a-business/what-customers-experience-after-they-buy</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Your biggest competitive advantage isn't your product. It's the value you keep creating after the sale.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Riska | Getty Images]]></media:credit>
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				<title><![CDATA[You Could One Day Stream Disney Movies for Free. Here’s Why.]]></title>
		<description><![CDATA[It's all part of the media giant's new streaming strategy. ]]></description>
		<pubDate>Thu, 06 Aug 2026 18:19:56 GMT</pubDate>

		<dc:creator><![CDATA[Sherin Shibu]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/you-could-watch-your-next-disney-movie-for-free-strategy</guid>
		<link>https://www.entrepreneur.com/business-news/you-could-watch-your-next-disney-movie-for-free-strategy</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[It's all part of the media giant's new streaming strategy. ]]></content:encoded>
				
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				<title><![CDATA[How Startups Scale Smarter With Data-Driven Decision Making]]></title>
		<description><![CDATA[Here's how data-driven decision making helps startups scale with confidence.]]></description>
		<pubDate>Thu, 06 Aug 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Cyrus Claffey]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/how-startups-scale-smarter-with-data-driven-decision-making</guid>
		<link>https://www.entrepreneur.com/business-news/how-startups-scale-smarter-with-data-driven-decision-making</link>

		
		
						<category><![CDATA[Business News]]></category>
				
						<content:encoded><![CDATA[Here's how data-driven decision making helps startups scale with confidence.]]></content:encoded>
				
									<media:content medium="image" url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/07/startups-scale-smarter-data-driven-decision-making-0726-g-1463459171.jpg">
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															<media:credit role="photographer"><![CDATA[Weiquan Lin | Getty Images]]></media:credit>
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				<title><![CDATA[I Sold My First Company After a Year and a Half of Trying to Make It Work. Here’s What I’m Doing Differently This Time Around.]]></title>
		<description><![CDATA[The real return on a venture isn't always the exit; sometimes it's the founder you become in the process. So make the bet worth making.]]></description>
		<pubDate>Thu, 06 Aug 2026 17:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Oleksandr Matsiuk]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/sold-first-company-mistakes-what-im-doing-differently-now</guid>
		<link>https://www.entrepreneur.com/building-a-business/sold-first-company-mistakes-what-im-doing-differently-now</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[The real return on a venture isn't always the exit; sometimes it's the founder you become in the process. So make the bet worth making.]]></content:encoded>
				
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				<title><![CDATA[Getting Eye Appointments Can Be a Hassle. This Founder Built a 90-Second Vision Test You Can Take at Major Stores]]></title>
		<description><![CDATA[Eyebot co-founder and CEO Matthias Hofmann says growing demand for vision care and a shortage of optometrists create an opportunity to rethink routine vision tests.]]></description>
		<pubDate>Thu, 06 Aug 2026 16:50:00 GMT</pubDate>

		<dc:creator><![CDATA[Jonathan Small]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/this-founder-built-a-90-second-vision-test-you-can-take-at-major-stores</guid>
		<link>https://www.entrepreneur.com/business-news/this-founder-built-a-90-second-vision-test-you-can-take-at-major-stores</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Eyebot co-founder and CEO Matthias Hofmann says growing demand for vision care and a shortage of optometrists create an opportunity to rethink routine vision tests.]]></content:encoded>
				
									<media:content medium="image" url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/08/Matthias-Kiosk-Background.jpeg">
					<media:thumbnail url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/08/Matthias-Kiosk-Background.jpeg"/>
															<media:credit role="photographer"><![CDATA[Eyebot]]></media:credit>
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				<media:keywords><![CDATA[Entrepreneurs, Eyebot, eyewear, Health and Wellness, Kiosks, Matthias Hofmann, News and Trends]]></media:keywords>
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				<title><![CDATA[Trying to Build Influence With Executives? Avoid These 4 Mistakes.]]></title>
		<description><![CDATA[Here are the most common missteps professionals make when influencing executives and ideas for what to do instead.]]></description>
		<pubDate>Thu, 06 Aug 2026 16:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Dr. Kyle Elliott]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/leadership/mistakes-when-managing-up-to-executives-and-how-to-influence-them</guid>
		<link>https://www.entrepreneur.com/leadership/mistakes-when-managing-up-to-executives-and-how-to-influence-them</link>

		
		
						<category><![CDATA[Leadership]]></category>
				
						<content:encoded><![CDATA[Here are the most common missteps professionals make when influencing executives and ideas for what to do instead.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Maskot | Getty Images]]></media:credit>
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				<title><![CDATA[This Founder Shares the Cold-Email Playbook That Landed His Company National Distribution]]></title>
		<description><![CDATA[Gheelish founder Darin Alpert shares the sales strategy, marketing and mindset that put his CPG company's products in thousands of stores. ]]></description>
		<pubDate>Thu, 06 Aug 2026 15:15:00 GMT</pubDate>

		<dc:creator><![CDATA[Dan Bova]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/this-founders-cold-email-playbook-for-landing-national-distribution</guid>
		<link>https://www.entrepreneur.com/business-news/this-founders-cold-email-playbook-for-landing-national-distribution</link>

		
		
						<category><![CDATA[Business News]]></category>
				
						<content:encoded><![CDATA[Gheelish founder Darin Alpert shares the sales strategy, marketing and mindset that put his CPG company's products in thousands of stores. ]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Gheelish]]></media:credit>
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				<media:keywords><![CDATA[Entrepreneur Ventures, Entrepreneurs, Fund raising, Growth Strategies, Investing, Leadership, Marketing, Starting a Business]]></media:keywords>
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