• Goals

For every internet marketing and SEO campaign we take on the first thing we do here at Charleston SEO is establish the goals of the client, which should be finite and measurable. While this seems pretty self-explanatory, it’s pretty shocking how often this simple step is overlooked at other SEO firms. How can you be working to help a client when you don’t know what their overall goal is?

• Customer Research

After we know everything about the client and their goals, it’s then time to know everything about their customers. While our fundamental approach to SEO is always the same, we know that reaching different people and markets requires differing strategies. This is part of our customized approach to SEO for each particular client.

After the strategy is developed we do a thorough analysis of what we’re actually marketing, which is your website. More often than not we find a client’s overall marketing and SEO goals do not match up with the website they are marketing. This can cause serious issues with trying to rank and gain traction for specific keywords.

At Charleston SEO we excel in finding opportunities that other firms have missed. Once we have a thorough understanding of the strategy and current website issues we dive into keyword research. This is where we can find the optimal SEO opportunities and the keywords with the best potential ROI for our clients. During this process, we often find new untapped keywords that can help bring in extra traffic as well.

After a thorough audit of the website we often find it is necessary to make some fundamental changes in design and layout. Fortunately here at Charleston SEO we also have quite a bit of experience in web development and design as well. We’ll make sure the website flows smoothly and is intuitive for the customer so you’re not losing traffic due to confusion or other factors.

Once the layout and design are where they need to be, the next key step in our SEO process is creating unique and engaging content. This is a key step for ranking and SEO purposes as the content not only has to be engaging to a potential customer, but it has to be unique and relevant enough for Google as well.

At Charleston SEO we don’t believe that “if you build it, they will come”. We’ve seen so many websites with great content that just isn’t being found. Content promotion is key and we get the right content in front of the right people to boost your organic SEO rankings, traffic, leads, and revenue.

Social media has become an increasingly important part of organic SEO, which many people have realized. However, we often see clients just signing up on every platform and not utilizing them properly. Every social media platform is not right for every type of industry or business. At Charleston SEO we will find where your potential customers are and market specifically to them.

While not technically a part of organic SEO, pay-per-click (or PPC) advertising can be an important part of an SEO campaign, especially during the initial launch. Progress is often slow in the early going and a good PPC campaign can really jump-start this process. At Charleston SEO Shop we’ve been creating and managing very large and profitable PPC campaigns for years.