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		<title>Zo zet je de 7 hoofdzonden van AI-marketing om in kansen</title>
		<link>https://www.frankwatching.com/archive/2026/11/05/zo-zet-je-7-hoofdzonden-van-ai-marketing-om-in-kansen/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/05/zo-zet-je-7-hoofdzonden-van-ai-marketing-om-in-kansen/#respond</comments>
		
		<dc:creator><![CDATA[Detlef La Grand]]></dc:creator>
		<pubDate>Thu, 05 Nov 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813835</guid>

					<description><![CDATA[Nu AI steeds beter wordt hebben marketeers en ondernemers zich het afgelopen jaar massaal gestort op AI-tools zoals ChatGPT en Claude. Ze typen ad-hoc prompts, drukken op genereren en hopen op een wonder. Maar zonder...]]></description>
										<content:encoded><![CDATA[Nu AI steeds beter wordt hebben marketeers en ondernemers zich het afgelopen jaar massaal gestort op AI-tools zoals ChatGPT en Claude. Ze typen ad-hoc prompts, drukken op genereren en hopen op een wonder. Maar zonder...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoe zet je AI in als krachtige marketingpartner, zonder dat je merkidentiteit en authenticiteit verloren gaan? Zet de 7 valkuilen van AI-marketing om in kansen voor sterkere communicatie.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-11-05 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[49995]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Detlef La Grand]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Rebranden zonder je vindbaarheid kwijt te raken? Volg deze 6 stappen</title>
		<link>https://www.frankwatching.com/archive/2026/11/05/rebranden-zonder-je-vindbaarheid-kwijt-te-raken-volg-deze-6-stappen/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 05 Nov 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Zichtbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=816100</guid>

					<description><![CDATA[Op 1 september ging online groothandel Compliment.nl verder als Foods &#38; Goods. Nieuwe naam, nieuw domein, en meer dan 350.000 klanten die het oude adres in de favorieten hebben staan, na tien jaar en een...]]></description>
										<content:encoded><![CDATA[Op 1 september ging online groothandel Compliment.nl verder als Foods &amp; Goods. Nieuwe naam, nieuw domein, en meer dan 350.000 klanten die het oude adres in de favorieten hebben staan, na tien jaar en een...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:504:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.foodsandgoods.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/11/Logo-Foodsandgoods.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.foodsandgoods.nl/&quot; target=&quot;_blank&quot;&gt;Foods and Goods&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1144:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.foodsandgoods.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/11/Logo-Foodsandgoods.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.foodsandgoods.nl/&quot; target=&quot;_blank&quot;&gt;Foods and Goods&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Foods &amp;amp; Goods is de online groothandel voor zakelijke klanten en particuliere grootverbruikers. Je bestelt er voordelig eten, dranken, kantine- en kantoorartikelen, schoonmaakproducten en horeca-benodigdheden direct op één plek.&amp;lt;/p&amp;gt;
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		<postmeta:future_post_date><![CDATA[2026-11-05 10:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/11/05/rebranden-zonder-je-vindbaarheid-kwijt-te-raken-volg-deze-6-stappen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>GEO en AI-zichtbaarheid meten: dit zijn de richtlijnen van het IAB</title>
		<link>https://www.frankwatching.com/archive/2026/11/05/iab-orde-geo-chaos/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/05/iab-orde-geo-chaos/#respond</comments>
		
		<dc:creator><![CDATA[Hans Schepers]]></dc:creator>
		<pubDate>Thu, 05 Nov 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Online strategie]]></category>
		<category><![CDATA[Richtlijnen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815615</guid>

					<description><![CDATA[Er zijn in Nederland talloze bureaus en zzp’ers die beloven je merk organisch zichtbaar te kunnen maken in ChatGPT en andere AI-systemen. Maar hoe kun je die AI-zichtbaarheid meten en bepalen of de resultaten betrouwbaar...]]></description>
										<content:encoded><![CDATA[Er zijn in Nederland talloze bureaus en zzp’ers die beloven je merk organisch zichtbaar te kunnen maken in ChatGPT en andere AI-systemen. Maar hoe kun je die AI-zichtbaarheid meten en bepalen of de resultaten betrouwbaar...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[813802]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je merk wordt genoemd in ChatGPT. Wat zegt dat écht? Niet elke GEO-meting levert betrouwbare inzichten op. Het IAB introduceert nieuwe richtlijnen om AI-zichtbaarheid beter te meten en te beoordelen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-11-05 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[394029]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Hans Schepers]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/11/05/iab-orde-geo-chaos?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/Weergave-plek-aanwezigheid-en-aanbeveling-214x155.png" />
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			<media:title type="html">Weergave, plek, aanwezigheid en aanbeveling</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/Weergave-plek-aanwezigheid-en-aanbeveling-214x155.png" />
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			<media:title type="html">GEO-metingen: van eerste indruk tot betrouwbare besluitvorming</media:title>
			<media:description type="html">IAB onderscheidt 2 niveaus van meten</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/GEO-metingen-van-eerste-indruk-tot-betrouwbare-besluitvorming-1-214x155.jpg" />
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	</item>
		<item>
		<title>Veel vertoningen, geen klikken? Check voordat je gaat optimaliseren of er wel een mens zoekt</title>
		<link>https://www.frankwatching.com/archive/2026/11/04/veel-vertoningen-geen-klikken-search-console-signalen/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/04/veel-vertoningen-geen-klikken-search-console-signalen/#comments</comments>
		
		<dc:creator><![CDATA[Demy van Kessel]]></dc:creator>
		<pubDate>Wed, 04 Nov 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Search Console]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815639</guid>

					<description><![CDATA[Op de zoekterm &#8220;odoo maatwerk&#8221; stonden we eerste in Google, en ook nog in het AI-overzicht. Over 90 dagen leverde dat 389 vertoningen op. En één klik. Mijn eerste gedachte: een slap fragment. Het bleek...]]></description>
										<content:encoded><![CDATA[Op de zoekterm &#8220;odoo maatwerk&#8221; stonden we eerste in Google, en ook nog in het AI-overzicht. Over 90 dagen leverde dat 389 vertoningen op. En één klik. Mijn eerste gedachte: een slap fragment. Het bleek...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[793860]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Een kwart van onze vertoningen in Search Console bleek geen mens, maar een rank-tracker. Met 3 signalen toets je zelf welke termen wél mensen trekken.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-11-04 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393817]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Demy van Kessel]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/11/04/veel-vertoningen-geen-klikken-search-console-signalen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-drie-signalen-1-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-drie-signalen-1.png" medium="image">
			<media:title type="html">rank-trackers-drie-signalen</media:title>
			<media:description type="html">Bron: eigen Search Console-data</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-drie-signalen-1-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-verdeling-zoektermen-1.png" medium="image">
			<media:title type="html">rank-trackers-verdeling-zoektermen</media:title>
			<media:description type="html">Bron: eigen Search Console-data</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-verdeling-zoektermen-1-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-dag-voor-dag-1.png" medium="image">
			<media:title type="html">rank-trackers-dag-voor-dag</media:title>
			<media:description type="html">Bron: eigen Search Console-data</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/rank-trackers-dag-voor-dag-1-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>Social media in 2027: aandacht is er genoeg, vertrouwen moet je verdienen [6 trends]</title>
		<link>https://www.frankwatching.com/archive/2026/11/04/social-media-in-2027-aandacht-is-er-genoeg-vertrouwen-moet-je-verdienen-6-trends/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/04/social-media-in-2027-aandacht-is-er-genoeg-vertrouwen-moet-je-verdienen-6-trends/#respond</comments>
		
		<dc:creator><![CDATA[Kirsten Jassies]]></dc:creator>
		<pubDate>Wed, 04 Nov 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AI Content]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[Content creators]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Meta]]></category>
		<category><![CDATA[Social commerce]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social search]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Trends 2027]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=817049</guid>

					<description><![CDATA[Social media blijven ons verrassen, vermaken en verbinden. Tegelijk groeit de weerstand tegen de tijd die ze opslokken en de macht van de platforms. AI maakt nieuwe contentvormen mogelijk, creators bouwen aan hechte publieken en...]]></description>
										<content:encoded><![CDATA[Social media blijven ons verrassen, vermaken en verbinden. Tegelijk groeit de weerstand tegen de tijd die ze opslokken en de macht van de platforms. AI maakt nieuwe contentvormen mogelijk, creators bouwen aan hechte publieken en...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/11/04/social-media-in-2027-aandacht-is-er-genoeg-vertrouwen-moet-je-verdienen-6-trends/feed/</wfw:commentRss>
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		<postmeta:anchor_cta_post><![CDATA[814377]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI, creators, social search en social commerce zetten de toon voor 2027. Hoe trek je als merk nog aandacht en bouw je vertrouwen op? Deze socialmediatrends bieden je inzichten en praktische handvatten.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-11-04 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[702]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Kirsten Jassies]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Screenshot 2026-11-02 at 22.21.08</media:title>
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		<item>
		<title>Wacht niet tot AI je werk overneemt: bepaal zelf welke taken je uitbesteedt</title>
		<link>https://www.frankwatching.com/archive/2026/11/03/bepaal-zelf-welke-taken-je-uitbesteedt-aan-ai/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/03/bepaal-zelf-welke-taken-je-uitbesteedt-aan-ai/#respond</comments>
		
		<dc:creator><![CDATA[Arjan Broere]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Alexander Klopping]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Persoonlijke ontwikkeling]]></category>
		<category><![CDATA[Slimmer werken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=816410</guid>

					<description><![CDATA[AI neemt je baan niet in één klap over. Het gaat sluipender. Eerst verdwijnt de samenvatting die je elke maandag schreef, dan het eerste concept van je rapport, en vervolgens de analyse waar je vroeger...]]></description>
										<content:encoded><![CDATA[AI neemt je baan niet in één klap over. Het gaat sluipender. Eerst verdwijnt de samenvatting die je elke maandag schreef, dan het eerste concept van je rapport, en vervolgens de analyse waar je vroeger...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[AI verandert de manier waarop we werken. Met jobcrafting zorg je ervoor dat je zelf de regie houdt over je taken, werkplezier en professionele waarde.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-11-03 13:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[1809]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Arjan Broere]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/11/03/bepaal-zelf-welke-taken-je-uitbesteedt-aan-ai?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/Boekcover-Co-existentie-Leven-en-werken-met-slimmere-AI-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/Boekcover-Co-existentie-Leven-en-werken-met-slimmere-AI.jpg" medium="image">
			<media:title type="html">Boekcover Co-existentie Leven en werken met slimmere AI</media:title>
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		<item>
		<title>Waarom AI bij grote bedrijven wél van de grond komt en het mkb achterblijft</title>
		<link>https://www.frankwatching.com/archive/2026/11/03/ai-mkb-probleem-2/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/03/ai-mkb-probleem-2/#respond</comments>
		
		<dc:creator><![CDATA[Sem van der Wilk]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Digitale werkplek]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[MKB]]></category>
		<category><![CDATA[Slimmer werken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815270</guid>

					<description><![CDATA[Het Centraal Bureau voor de Statistiek publiceerde in maart een cijfer dat in de discussie over AI in het mkb nauwelijks is opgepikt. Van de Nederlandse grootbedrijven gebruikte in 2025 66,2 procent AI-technologie. Van het...]]></description>
										<content:encoded><![CDATA[Het Centraal Bureau voor de Statistiek publiceerde in maart een cijfer dat in de discussie over AI in het mkb nauwelijks is opgepikt. Van de Nederlandse grootbedrijven gebruikte in 2025 66,2 procent AI-technologie. Van het...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[807284]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Terwijl grote bedrijven volop inzetten op AI, blijft het mkb achter. Maar is een gebrek aan kennis of budget wel het echte probleem? Misschien zit het probleem een laag lager: in systemen die niet met elkaar praten.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-11-03 10:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393938]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Sem van der Wilk]]></postmeta:coauthor_clean>
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	</item>
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		<title>Inhaakkalender 2027: thema- &#038; feestdagen voor je contentplanning</title>
		<link>https://www.frankwatching.com/archive/2026/11/03/inhaakkalender-2027-contentplanning/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/03/inhaakkalender-2027-contentplanning/#comments</comments>
		
		<dc:creator><![CDATA[Redactie]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentkalender]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Inhaakkalender]]></category>
		<category><![CDATA[Inhakers]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=816228</guid>

					<description><![CDATA[Op zoek naar frisse inspiratie voor jouw socialmedia-content? Een goed doordachte contentplanning helpt je om consistent en doelgericht zichtbaar te blijven. Met de uitgebreide inhaakkalender voor 2027 heb je volop inspiratie binnen handbereik. Van Nederlandse,...]]></description>
										<content:encoded><![CDATA[Op zoek naar frisse inspiratie voor jouw socialmedia-content? Een goed doordachte contentplanning helpt je om consistent en doelgericht zichtbaar te blijven. Met de uitgebreide inhaakkalender voor 2027 heb je volop inspiratie binnen handbereik. Van Nederlandse,...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Inspiratie nodig voor 2027? In deze inhaakkalender vind je ruim 800 nationale én internationale feestdagen en andere grappige of speciale dagen waarmee jij je contentkalender in 2027 weer goed kunt vullen.]]></postmeta:newsletter_intro>
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		<title>AI-geletterdheid na de Omnibus: zo help je je team vooruit</title>
		<link>https://www.frankwatching.com/archive/2026/11/02/ai-geletterdheid-help-je-team-vooruit/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/02/ai-geletterdheid-help-je-team-vooruit/#respond</comments>
		
		<dc:creator><![CDATA[Joost Tamboer]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-geletterdheid]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[EU AI Act]]></category>
		<category><![CDATA[Persoonlijke ontwikkeling]]></category>
		<category><![CDATA[Professional skills]]></category>
		<category><![CDATA[Wetgeving]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814873</guid>

					<description><![CDATA[Zet zelf een fout in een AI-concept. Een prijs die niet klopt, een datum die al voorbij is, een toezegging die jullie nooit doen. Geef het concept aan je team en kijk wie de fout...]]></description>
										<content:encoded><![CDATA[Zet zelf een fout in een AI-concept. Een prijs die niet klopt, een datum die al voorbij is, een toezegging die jullie nooit doen. Geef het concept aan je team en kijk wie de fout...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoe zorg je ervoor dat medewerkers AI op een verantwoorde en efficiënte manier gebruiken? En hoe kun je AI-geletterdheid structureel versterken en toetsen?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[394021]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joost Tamboer]]></postmeta:coauthor_clean>
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		<item>
		<title>Weet jouw klant wat hij moet doen? Zo test je of gesproken klantcommunicatie werkt</title>
		<link>https://www.frankwatching.com/archive/2026/11/02/test-of-je-gesproken-klantcommunicatie-werkt/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/02/test-of-je-gesproken-klantcommunicatie-werkt/#respond</comments>
		
		<dc:creator><![CDATA[Stefan Bakker]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Voice]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814862</guid>

					<description><![CDATA[‘Voor de planning kiest u twee&#8217;. Voor je collega’s is dat een duidelijke instructie. Een klant die zijn afspraak wil verzetten, moet raden of hij daar goed zit. Een prettige stem helpt hem daar niet...]]></description>
										<content:encoded><![CDATA[‘Voor de planning kiest u twee&#8217;. Voor je collega’s is dat een duidelijke instructie. Een klant die zijn afspraak wil verzetten, moet raden of hij daar goed zit. Een prettige stem helpt hem daar niet...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Weten jouw klanten wat ze moeten doen als ze je bedrijf bellen en bij het optiemenu uitkomen? Doe de test en maak je gesproken klantcommunicatie duidelijker en effectiever en zet de klantvraag centraal.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393911]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stefan Bakker]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/11/02/test-of-je-gesproken-klantcommunicatie-werkt?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>Intervisie voor communicatieprofessionals: dit is de kracht van een ander perspectief</title>
		<link>https://www.frankwatching.com/archive/2026/11/02/intervisie-voor-communicatieprofessionals-dit-is-de-kracht-van-een-ander-perspectief/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Aanpak]]></category>
		<category><![CDATA[Advies]]></category>
		<category><![CDATA[Communicatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815997</guid>

					<description><![CDATA[Communicatieadviseurs zijn gewend om anderen verder te helpen. Ze stellen kritische vragen, adviseren bestuurders en managers en denken mee over lastige vraagstukken. Maar als ze zelf vastlopen, bij wie kunnen zij dan terecht? Volgens communicatiestrateeg...]]></description>
										<content:encoded><![CDATA[Communicatieadviseurs zijn gewend om anderen verder te helpen. Ze stellen kritische vragen, adviseren bestuurders en managers en denken mee over lastige vraagstukken. Maar als ze zelf vastlopen, bij wie kunnen zij dan terecht? Volgens communicatiestrateeg...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-11-02 10:00:00]]></postmeta:future_post_date>
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		<title>10 contenttrends voor 2027: betekenis wint terrein</title>
		<link>https://www.frankwatching.com/archive/2026/11/02/10-contenttrends-voor-2027/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/02/10-contenttrends-voor-2027/#respond</comments>
		
		<dc:creator><![CDATA[Linda Krijns]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatietrends]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Trends 2027]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814963</guid>

					<description><![CDATA[Als ik nadenk over contenttrends voor 2027, merk ik dat ik vaak geneigd ben om aan een soort wishful thinking te doen. Wat zijn de zaken die ons als contentmakers succesvoller kunnen maken als we...]]></description>
										<content:encoded><![CDATA[Als ik nadenk over contenttrends voor 2027, merk ik dat ik vaak geneigd ben om aan een soort wishful thinking te doen. Wat zijn de zaken die ons als contentmakers succesvoller kunnen maken als we...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Veel van de 10 contenttrends voor 2027 draaien om betekenis. Voor mensen, voor jou als afzender en je processen. Benut ze voor jouw content!]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-11-02 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1736]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Linda Krijns]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Schermafbeelding 2026-10-09 143558</media:title>
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		<item>
		<title>Niemand luistert meer: hoe zorg je dat jouw verhaal wél blijft hangen?</title>
		<link>https://www.frankwatching.com/archive/2026/11/01/niemand-luistert-meer-hoe-zorg-je-dat-jouw-verhaal-blijft-hangen/</link>
					<comments>https://www.frankwatching.com/archive/2026/11/01/niemand-luistert-meer-hoe-zorg-je-dat-jouw-verhaal-blijft-hangen/#respond</comments>
		
		<dc:creator><![CDATA[Tristan Albersen]]></dc:creator>
		<pubDate>Sun, 01 Nov 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Luisteren]]></category>
		<category><![CDATA[Persoonlijke effectiviteit]]></category>
		<category><![CDATA[Presenteren]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815901</guid>

					<description><![CDATA[Daar sta je dan. Je staat op het punt om het podium op te gaan voor je bedrijf of tijdens een evenement. Je hebt je verhaal uitgebreid gerepeteerd en je slides nog een laatste keer...]]></description>
										<content:encoded><![CDATA[Daar sta je dan. Je staat op het punt om het podium op te gaan voor je bedrijf of tijdens een evenement. Je hebt je verhaal uitgebreid gerepeteerd en je slides nog een laatste keer...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoe trek je tijdens je presentatie de aandacht van je publiek en zorg je ervoor dat de mensen geboeid blijven luisteren? Kijk op een kritische manier naar je eigen manier van spreken.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392635]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Tristan Albersen]]></postmeta:coauthor_clean>
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			<media:title type="html">Niemand luistert meer</media:title>
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	</item>
		<item>
		<title>Zou je die medewerker vandaag nog aannemen?</title>
		<link>https://www.frankwatching.com/archive/2026/10/31/medewerker-uitstel-besluit/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/31/medewerker-uitstel-besluit/#respond</comments>
		
		<dc:creator><![CDATA[Nieky Klijn]]></dc:creator>
		<pubDate>Sat, 31 Oct 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Loopbaan]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815805</guid>

					<description><![CDATA[Waarom je te lang blijft investeren in iemand die niet functioneert.]]></description>
										<content:encoded><![CDATA[Waarom je te lang blijft investeren in iemand die niet functioneert.]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Hoe lang blijf je investeren in een medewerker die niet goed functioneert? Soms kost uitstel meer dan een lastig besluit. Waarom wachten managers te lang en welke vraag helpt om de knoop door te hakken?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-31 08:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393611]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Nieky Klijn]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>AI-visibility meten: hoe betrouwbaar is je score eigenlijk?</title>
		<link>https://www.frankwatching.com/archive/2026/10/30/ai-visibility-score-meten/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/30/ai-visibility-score-meten/#comments</comments>
		
		<dc:creator><![CDATA[Katrien Vandeur]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Content]]></category>
		<category><![CDATA[AI visibility]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[API's]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[OpenAI]]></category>
		<category><![CDATA[Retrieval-Augmented Generation]]></category>
		<category><![CDATA[Search Generative Experience]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813802</guid>

					<description><![CDATA[AI-visibilitytools beloven inzicht in hoe zichtbaar je merk is in ChatGPT en andere AI-systemen. Eindelijk kunnen we die zichtbaarheid in cijfers vatten. Tenminste, dat is de belofte. Maar wat meet zo&#8217;n dashboard? Ik ging kijken...]]></description>
										<content:encoded><![CDATA[AI-visibilitytools beloven inzicht in hoe zichtbaar je merk is in ChatGPT en andere AI-systemen. Eindelijk kunnen we die zichtbaarheid in cijfers vatten. Tenminste, dat is de belofte. Maar wat meet zo&#8217;n dashboard? Ik ging kijken...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[805759]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI-visibilitytools tonen scores, grafieken en rankings. Maar meten ze ook wat ChatGPT-gebruikers écht zien? Een kritische blik op de betrouwbaarheid van AI-visibilityscores.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392099]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Katrien Vandeur]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>Minder prompten, meer gedaan krijgen: zo haal je meer uit ChatGPT met slash-prompts [7 shortcuts]</title>
		<link>https://www.frankwatching.com/archive/2026/10/30/chatgpt-shortcuts-marketeer-gebruik/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/30/chatgpt-shortcuts-marketeer-gebruik/#comments</comments>
		
		<dc:creator><![CDATA[Pieter-Jan Maleux]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Prompts]]></category>
		<category><![CDATA[SEA]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815627</guid>

					<description><![CDATA[Je hoeft geen prompt engineer te zijn om meer uit ChatGPT te halen. Met korte instructies zoals /human, /tldr en /80-20 kun je ChatGPT al veel gerichter aan het werk zetten. Geen geheime commando&#8217;s of...]]></description>
										<content:encoded><![CDATA[Je hoeft geen prompt engineer te zijn om meer uit ChatGPT te halen. Met korte instructies zoals /human, /tldr en /80-20 kun je ChatGPT al veel gerichter aan het werk zetten. Geen geheime commando&#8217;s of...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[805807]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Haal jij alles uit ChatGPT? Met slimme shortcuts zoals /human, /tldr en /80-20 werk je sneller en gerichter. Geen ingewikkelde prompts, maar praktische instructies die je direct tijd besparen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-30 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393829]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Pieter-Jan Maleux]]></postmeta:coauthor_clean>
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		<item>
		<title>Een fijn gesprek is nog geen goed ontwerp. Hoe stel je de juiste vragen?</title>
		<link>https://www.frankwatching.com/archive/2026/10/29/een-fijn-gesprek-is-nog-geen-goed-ontwerp-stel-goede-vragen/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/29/een-fijn-gesprek-is-nog-geen-goed-ontwerp-stel-goede-vragen/#respond</comments>
		
		<dc:creator><![CDATA[Martijn Schrijver]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815149</guid>

					<description><![CDATA[Je spreekt een paar ontwerpbureaus. Uiteindelijk kies je het bureau waarmee het klikt. Dezelfde humor, dezelfde taal, een accountmanager die meteen begrijpt waar je naartoe wilt. Maar wat zegt dat gesprek over het ontwerp dat...]]></description>
										<content:encoded><![CDATA[Je spreekt een paar ontwerpbureaus. Uiteindelijk kies je het bureau waarmee het klikt. Dezelfde humor, dezelfde taal, een accountmanager die meteen begrijpt waar je naartoe wilt. Maar wat zegt dat gesprek over het ontwerp dat...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Een ontwerpbureau kiezen? Een klik zegt veel over de samenwerking, maar minder over het ontwerp. Kies daarom op basis van het werk, aan de hand van 5 vragen voor de kennismaking.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-29 14:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393620]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Martijn Schrijver]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/29/een-fijn-gesprek-is-nog-geen-goed-ontwerp-stel-goede-vragen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>De overheid geeft miljoenen uit aan creators, maar wat levert het op?</title>
		<link>https://www.frankwatching.com/archive/2026/10/29/overheid-miljoenen-aan-creators-wat-levert-het-op/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/29/overheid-miljoenen-aan-creators-wat-levert-het-op/#comments</comments>
		
		<dc:creator><![CDATA[Irfan Fiets]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Content creators]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[Overheidscommunicatie]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=816536</guid>

					<description><![CDATA[De discussie over de influenceruitgaven van de Rijksoverheid gaat vooral over belastinggeld en bekende gezichten. Maar minstens zo interessant is wat die samenwerkingen daadwerkelijk opleveren. Hoe selecteer je de juiste makers, wat is een redelijk...]]></description>
										<content:encoded><![CDATA[De discussie over de influenceruitgaven van de Rijksoverheid gaat vooral over belastinggeld en bekende gezichten. Maar minstens zo interessant is wat die samenwerkingen daadwerkelijk opleveren. Hoe selecteer je de juiste makers, wat is een redelijk...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[De Rijksoverheid gaf sinds 2024 ruim €3,8 miljoen uit aan influencers en content creators. Maar hoeveel bereik je daarmee en belangrijker: wat levert het maatschappelijk op?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-29 12:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[1627]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Irfan Fiets]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/29/overheid-miljoenen-aan-creators-wat-levert-het-op?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>De toekomst van klantcontact draait niet om AI, maar om wat je ervan leert</title>
		<link>https://www.frankwatching.com/archive/2026/10/29/de-toekomst-van-klantcontact-draait-niet-om-ai-maar-om-wat-je-ervan-leert/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<category><![CDATA[Klantgesprekken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=815451</guid>

					<description><![CDATA[AI-agents kunnen steeds meer klantvragen zelfstandig beantwoorden met kennis uit de organisatie. Een platform zoals Amazon Connect Customer laat zien hoe snel die ontwikkeling gaat. Maar wat gebeurt er wanneer AI antwoorden baseert op verouderde...]]></description>
										<content:encoded><![CDATA[AI-agents kunnen steeds meer klantvragen zelfstandig beantwoorden met kennis uit de organisatie. Een platform zoals Amazon Connect Customer laat zien hoe snel die ontwikkeling gaat. Maar wat gebeurt er wanneer AI antwoorden baseert op verouderde...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:486:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.huxam.nl&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/10/huxam_oranje-kopie-scaled.png&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.huxam.nl&quot; target=&quot;_blank&quot;&gt;huXam BV&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1100:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.huxam.nl&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/10/huxam_oranje-kopie-scaled.png&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.huxam.nl&quot; target=&quot;_blank&quot;&gt;huXam BV&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;huXam helpt organisaties klantcontact slimmer en beter te maken met AI, kennismanagement, Quality Monitoring en Amazon Connect Customer. We verbinden technologie, mensen en processen om dienstverlening continu te verbeteren.&amp;lt;/p&amp;gt;
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		<postmeta:future_post_date><![CDATA[2026-10-29 10:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/29/de-toekomst-van-klantcontact-draait-niet-om-ai-maar-om-wat-je-ervan-leert?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>De kracht van structured data voor jouw online zichtbaarheid</title>
		<link>https://www.frankwatching.com/archive/2026/10/29/kracht-structured-data-voor-online-zichtbaarheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/29/kracht-structured-data-voor-online-zichtbaarheid/#comments</comments>
		
		<dc:creator><![CDATA[Monique Maessen-Demoet]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Structured data]]></category>
		<category><![CDATA[Vindbaarheid]]></category>
		<category><![CDATA[Zoekmachines]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=810686</guid>

					<description><![CDATA[Stel je voor: iemand typt in ChatGPT &#8216;goede grafisch ontwerper voor mijn bedrijf&#8217; en jouw website staat al jaren keurig op de eerste pagina van Google. Toch komt jouw naam niet naar boven. Niet omdat...]]></description>
										<content:encoded><![CDATA[Stel je voor: iemand typt in ChatGPT &#8216;goede grafisch ontwerper voor mijn bedrijf&#8217; en jouw website staat al jaren keurig op de eerste pagina van Google. Toch komt jouw naam niet naar boven. Niet omdat...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoe zorg je ervoor dat niet alleen Google, maar ook AI-tools zoals ChatGPT begrijpen wie je bent en wat je doet? Structured data helpt zoekmachines en AI-systemen om je website beter te interpreteren.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-29 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393645]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Monique Maessen-Demoet]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/29/kracht-structured-data-voor-online-zichtbaarheid?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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