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		<title>Zo opent je podcast deuren die met een koude mail gesloten blijven</title>
		<link>https://www.frankwatching.com/archive/2026/05/24/podcast-koude-mail/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/24/podcast-koude-mail/#respond</comments>
		
		<dc:creator><![CDATA[Mounya Dahma]]></dc:creator>
		<pubDate>Sun, 24 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Gastenstrategie]]></category>
		<category><![CDATA[Mail]]></category>
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		<guid isPermaLink="false">https://www.frankwatching.com/?p=803960</guid>

					<description><![CDATA[Stel: je wilt aan tafel met de directeur van een groot ingenieursbureau. Je stuurt een LinkedIn-verzoek. Dan nog een mail. Maar je krijgt geen reactie, of een beleefde afwijzing. Je bent immers een onbekende die...]]></description>
										<content:encoded><![CDATA[Stel: je wilt aan tafel met de directeur van een groot ingenieursbureau. Je stuurt een LinkedIn-verzoek. Dan nog een mail. Maar je krijgt geen reactie, of een beleefde afwijzing. Je bent immers een onbekende die...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Wil je eindelijk aan tafel met die ene droomgast? Een podcast verandert je uitnodiging van vraag naar aanbod. Zo bouw je relaties die verder gaan dan de opname.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-24 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393499]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Mounya Dahma]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>Doelgericht verkopen als James Bond met een scherpe sales-aanpak</title>
		<link>https://www.frankwatching.com/archive/2026/05/23/doelgericht-verkopen-james-bond-scherpe-sales-aanpak/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/23/doelgericht-verkopen-james-bond-scherpe-sales-aanpak/#respond</comments>
		
		<dc:creator><![CDATA[Thijs Leydens]]></dc:creator>
		<pubDate>Sat, 23 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Leadgeneratie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Persoonlijke effectiviteit]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=801743</guid>

					<description><![CDATA[Welke sales-lessen kunnen we leren van James Bond, Jason Bourne en Ethan Hunt? Meer dan je denkt. Ze helpen je je voorbereiding te verbeteren, maken opvolging onnodig en ze helpen je ieder salestraject aan te...]]></description>
										<content:encoded><![CDATA[Welke sales-lessen kunnen we leren van James Bond, Jason Bourne en Ethan Hunt? Meer dan je denkt. Ze helpen je je voorbereiding te verbeteren, maken opvolging onnodig en ze helpen je ieder salestraject aan te...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Wat kunnen James Bond, Jason Bourne en Ethan Hunt je leren over sales? Zo leiden betere voorbereiding, scherpe intelligence en slimme opvolging tot meer gewonnen offertes.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[385438]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Thijs Leydens]]></postmeta:coauthor_clean>
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		<title>Google Marketing Live 2026: dit zijn de grootste AI-updates voor Google Ads en SEO</title>
		<link>https://www.frankwatching.com/archive/2026/05/22/google-marketing-live-2026-sea-seo/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/22/google-marketing-live-2026-sea-seo/#respond</comments>
		
		<dc:creator><![CDATA[Michelle de Zeeuw]]></dc:creator>
		<pubDate>Fri, 22 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertenties]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Max]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Gemini]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Google Marketing Live]]></category>
		<category><![CDATA[Google Merchant Center]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEA]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805788</guid>

					<description><![CDATA[Jouw zoekopdracht in Google bestaat allang niet meer uit drie simpele woordjes &#8211; het zijn tegenwoordig complete vragen geworden. En het antwoord dat je terugkrijgt? Een uitgebreid, conversationeel antwoord dat precies ingaat op jouw vraag....]]></description>
										<content:encoded><![CDATA[Jouw zoekopdracht in Google bestaat allang niet meer uit drie simpele woordjes &#8211; het zijn tegenwoordig complete vragen geworden. En het antwoord dat je terugkrijgt? Een uitgebreid, conversationeel antwoord dat precies ingaat op jouw vraag....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Google gooit search om met nieuwe advertentieformaten, Ask Advisor en AI Max. Wat betekent dat voor jouw campagnes, SEO en zichtbaarheid? Dit zijn de belangrijkste inzichten van Google Marketing Live 2026.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[312826]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Michelle de Zeeuw]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/22/google-marketing-live-2026-sea-seo?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Google Marketing Live 2026: dit zijn de grootste AI-updates voor Google Ads en SEO - Frankwatching</media:title>
			<media:description type="html">Google gooit search om met nieuwe advertentieformaten, Ask Advisor en AI Max. Dit zijn de belangrijkste inzichten van Google Marketing Live 2026.</media:description>
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			<media:keywords>Advertenties,AI,AI Max,Conversie,Gemini,Google,Google Ads,Google Marketing Live,Google Merchant Center,Online marketing,SEA,Search,SEO,Google Marketing Live 2026</media:keywords>
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		<title>&#8216;Ugly&#8217; is in: de populariteit van unpolished content</title>
		<link>https://www.frankwatching.com/archive/2026/05/22/ugly-is-in-populariteit-unpolished-content/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/22/ugly-is-in-populariteit-unpolished-content/#comments</comments>
		
		<dc:creator><![CDATA[Fleur Zick]]></dc:creator>
		<pubDate>Fri, 22 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Advertenties]]></category>
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		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[UGC]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805244</guid>

					<description><![CDATA[Jarenlang draaiden social media om perfectie. Strakke Instagram-feeds, perfect ogende foto’s, zorgvuldig gemonteerde video’s en brands die eruit wilden zien als mini-productiehuizen. Maar die tijd lijkt nu voorbij. &#8216;Ugly&#8217; is in.  Op TikTok, Instagram Reels...]]></description>
										<content:encoded><![CDATA[Jarenlang draaiden social media om perfectie. Strakke Instagram-feeds, perfect ogende foto’s, zorgvuldig gemonteerde video’s en brands die eruit wilden zien als mini-productiehuizen. Maar die tijd lijkt nu voorbij. &#8216;Ugly&#8217; is in.  Op TikTok, Instagram Reels...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[804940]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[We zien steeds meer ‘ugly’ content voorbijkomen: video’s die bewust simpel, spontaan en ongepolijst aanvoelen. Waarom slaat deze stijl zo aan?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392905]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Fleur Zick]]></postmeta:coauthor_clean>
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		<title>Crypto in 2026: gehackt, bedreigd, en toch op weg naar de beurs</title>
		<link>https://www.frankwatching.com/archive/2026/05/21/crypto-in-2026-trends/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/21/crypto-in-2026-trends/#respond</comments>
		
		<dc:creator><![CDATA[Jan Scheele]]></dc:creator>
		<pubDate>Thu, 21 May 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
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		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Trends 2026]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803807</guid>

					<description><![CDATA[De afgelopen maanden waren anders voor cryptovaluta. Niet omdat er één grote klap viel, maar omdat er tegelijk zoveel verschoof dat het moeilijk was om alles bij te houden. Van hacks en bedreigingen, tot ongekende...]]></description>
										<content:encoded><![CDATA[De afgelopen maanden waren anders voor cryptovaluta. Niet omdat er één grote klap viel, maar omdat er tegelijk zoveel verschoof dat het moeilijk was om alles bij te houden. Van hacks en bedreigingen, tot ongekende...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/05/21/crypto-in-2026-trends/feed/</wfw:commentRss>
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		<postmeta:anchor_cta_post><![CDATA[755192]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De afgelopen maanden waren anders voor cryptovaluta. Niet omdat er één grote klap viel, maar omdat er tegelijk zoveel verschoof dat het moeilijk was om alles bij te houden. 5 trends.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-05-21 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/21/crypto-in-2026-trends?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Kraken-Bitcoin-Crypto-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Kraken-Bitcoin-Crypto.jpg" medium="image">
			<media:title type="html">Kraken Bitcoin Crypto</media:title>
			<media:description type="html">Bron: Mamun_Sheikh / Shutterstock.com</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Kraken-Bitcoin-Crypto-214x155.jpg" />
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		<title>3 manieren waarop de EU AI Act je organisatie beter maakt (als je het goed aanpakt)</title>
		<link>https://www.frankwatching.com/archive/2026/05/21/eu-ai-act-meer-dan-regelgeving/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/21/eu-ai-act-meer-dan-regelgeving/#respond</comments>
		
		<dc:creator><![CDATA[Jolanda Ter Maten]]></dc:creator>
		<pubDate>Thu, 21 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Act]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Transparantie]]></category>
		<category><![CDATA[Wetgeving]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804790</guid>

					<description><![CDATA[De EU AI Act wordt in veel organisaties besproken als last. Weer regels erbij. Weer juridische kosten. Weer documentatie die iemand moet schrijven en die in een map verdwijnt. Dat is begrijpelijk, want regelgeving voelt...]]></description>
										<content:encoded><![CDATA[De EU AI Act wordt in veel organisaties besproken als last. Weer regels erbij. Weer juridische kosten. Weer documentatie die iemand moet schrijven en die in een map verdwijnt. Dat is begrijpelijk, want regelgeving voelt...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/05/21/eu-ai-act-meer-dan-regelgeving/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[803803]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De EU AI Act wordt in veel organisaties besproken als last. Maar als je straks compliant bent, weet  je ook hoe technologie door je organisatie loopt. Zie de act als kans.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-21 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392702]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jolanda Ter Maten]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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	</item>
		<item>
		<title>Zou iemand je merk missen als het morgen verdwijnt?</title>
		<link>https://www.frankwatching.com/archive/2026/05/21/merk-zichtbaarheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/21/merk-zichtbaarheid/#respond</comments>
		
		<dc:creator><![CDATA[Carolien Ottjes]]></dc:creator>
		<pubDate>Thu, 21 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Betekenis]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Herpositionering]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Zichtbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804217</guid>

					<description><![CDATA[Campagnes, content, groei. Veel merken zijn druk, aanwezig en in beeld. In al die zichtbaarheid stellen weinig merken nog de vraag: waarom besta je eigenlijk nog? In een wereld die wezenlijk verandert op sociaal, ecologisch...]]></description>
										<content:encoded><![CDATA[Campagnes, content, groei. Veel merken zijn druk, aanwezig en in beeld. In al die zichtbaarheid stellen weinig merken nog de vraag: waarom besta je eigenlijk nog? In een wereld die wezenlijk verandert op sociaal, ecologisch...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[797838]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Waarom zijn sommige merken zichtbaar maar niet relevant? Lees hoe bestaansrecht zorgt voor impact, loyaliteit en echte betekenis.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:ss_view_count><![CDATA[1]]></postmeta:ss_view_count>
		<postmeta:fwviews><![CDATA[1693]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-05-21 06:00:00]]></postmeta:future_post_date>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:coauthor><![CDATA[393170]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Carolien Ottjes]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/21/merk-zichtbaarheid?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Extinsiontimeline-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Extinsiontimeline.png" medium="image">
			<media:title type="html">Extinsion timeline</media:title>
			<media:description type="html">Bron: Diegaarde Blijdorp</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Extinsiontimeline-214x155.png" />
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		<title>Fouten maken loont, maak het onderdeel van je strategie</title>
		<link>https://www.frankwatching.com/archive/2026/05/20/van-falen-naar-groeien/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/20/van-falen-naar-groeien/#respond</comments>
		
		<dc:creator><![CDATA[Jasper Duijf]]></dc:creator>
		<pubDate>Wed, 20 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Faalangst]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Leercultuur]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Leren]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=801907</guid>

					<description><![CDATA[Veel organisaties zeggen dat ze willen leren en verbeteren. In de praktijk zie je iets anders: plannen die dichtgetimmerd worden, risico&#8217;s die weggemanaged worden en medewerkers die fouten liever verbergen dan bespreken. Begrijpelijk. Maar ook...]]></description>
										<content:encoded><![CDATA[Veel organisaties zeggen dat ze willen leren en verbeteren. In de praktijk zie je iets anders: plannen die dichtgetimmerd worden, risico&#8217;s die weggemanaged worden en medewerkers die fouten liever verbergen dan bespreken. Begrijpelijk. Maar ook...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[790287]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[16]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[De meeste organisaties willen leren en verbeteren, maar liever geen fouten maken. Dit is een paradox. Lees in dit artikel hoe je falen als waardevolle stap kan integreren in je groeiproces.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-20 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[390740]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Duijf]]></postmeta:coauthor_clean>
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		<title>Geen kliks, dus geen waarde uit LLM&#8217;s? Dure denkfout</title>
		<link>https://www.frankwatching.com/archive/2026/05/20/geen-kliks-dure-denkfout/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/20/geen-kliks-dure-denkfout/#comments</comments>
		
		<dc:creator><![CDATA[Sebastiaan Elsholz]]></dc:creator>
		<pubDate>Wed, 20 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[LLM]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=801731</guid>

					<description><![CDATA[SEO-strateeg Eli Schwartz deelde onlangs een LinkedIn-post die breed werd opgepikt. De kern: je moet geen content maken of verbeteren zodat een LLM het lekker gratis kan samenvatten om gebruikers op hun eigen platform te...]]></description>
										<content:encoded><![CDATA[SEO-strateeg Eli Schwartz deelde onlangs een LinkedIn-post die breed werd opgepikt. De kern: je moet geen content maken of verbeteren zodat een LLM het lekker gratis kan samenvatten om gebruikers op hun eigen platform te...]]></content:encoded>
					
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			<slash:comments>1</slash:comments>
		
		
				<enclosure url="https://www.frankwatching.com/app/uploads/2026/05/LLM-214x155.jpg" type="image/jpeg" length="57" />
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		<postmeta:post_primary_topic><![CDATA[10638]]></postmeta:post_primary_topic>
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		<postmeta:anchor_cta_post><![CDATA[786562]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[8]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:newsletter_intro><![CDATA[Geen klik betekent niet geen waarde. In dit artikel lees je waarom zichtbaarheid in ChatGPT en andere LLM’s juist nu enorm belangrijk wordt voor je merk.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-20 06:00:00]]></postmeta:future_post_date>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:coauthor><![CDATA[1712]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Sebastiaan Elsholz]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/20/geen-kliks-dure-denkfout?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/eli-schwartz-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/eli-schwartz.png" medium="image">
			<media:title type="html">eli schwartz</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/eli-schwartz-214x155.png" />
		</media:content>
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		<item>
		<title>Scrollytelling: maak content die mensen écht uitlezen</title>
		<link>https://www.frankwatching.com/archive/2026/05/19/scrollytelling-maak-content-die-mensen-echt-uitlezen/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/19/scrollytelling-maak-content-die-mensen-echt-uitlezen/#respond</comments>
		
		<dc:creator><![CDATA[Aida Ros]]></dc:creator>
		<pubDate>Tue, 19 May 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Prikkels]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Visual storytelling]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803674</guid>

					<description><![CDATA[Als je een Apple-gebruiker bent, heb je ongetwijfeld wel eens een productpagina op apple.com bekeken. De kans is groot dat je niet zomaar een pagina aantrof, maar een interactieve ervaring: een iPhone die met je...]]></description>
										<content:encoded><![CDATA[Als je een Apple-gebruiker bent, heb je ongetwijfeld wel eens een productpagina op apple.com bekeken. De kans is groot dat je niet zomaar een pagina aantrof, maar een interactieve ervaring: een iPhone die met je...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Wat is scrollytelling en waarom werkt het zo goed? Zo houden merken met scrol-gedreven verhalen meer aandacht vast en maken ze complexe content toegankelijk.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[390814]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Aida Ros]]></postmeta:coauthor_clean>
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			<media:title type="html">Scrollytelling: maak content die mensen écht uitlezen - Frankwatching</media:title>
			<media:description type="html">Wat is scrollytelling en waarom werkt het zo goed? Zo houden merken met scrol-gedreven verhalen meer aandacht vast en maken ze complexe content toegankelijk.</media:description>
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			<media:keywords>Apple,Content,Contentcreatie,Contentmarketing,Prikkels,Storytelling,Visual storytelling,Scrollytelling</media:keywords>
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		<item>
		<title>Spotify’s discobal-rel: lessen in merkherkenning &#038; inhaken</title>
		<link>https://www.frankwatching.com/archive/2026/05/19/spotifys-discobalrel-merkherkenning-en-inhaken/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/19/spotifys-discobalrel-merkherkenning-en-inhaken/#respond</comments>
		
		<dc:creator><![CDATA[Iris van de Giessen]]></dc:creator>
		<pubDate>Tue, 19 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Herkenning]]></category>
		<category><![CDATA[Inhakers]]></category>
		<category><![CDATA[Merkpositionering]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Vertrouwen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805479</guid>

					<description><![CDATA[Het nieuwe, glitterende app-logo van Spotify maakt veel los. Wat begon als een visuele viering van hun 20-jarige bestaan, groeide uit tot een socialmedia-rel. Wat zegt deze verandering over merkherkenning en (tijdelijke) rebranding? Ook ik...]]></description>
										<content:encoded><![CDATA[Het nieuwe, glitterende app-logo van Spotify maakt veel los. Wat begon als een visuele viering van hun 20-jarige bestaan, groeide uit tot een socialmedia-rel. Wat zegt deze verandering over merkherkenning en (tijdelijke) rebranding? Ook ik...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Waarom reageren mensen zó heftig op een tijdelijk Spotify-logo? Van merkherkenning tot slimme inhakers: lees wat bedrijven leren van Spotify’s discobal-rel.]]></postmeta:newsletter_intro>
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		<title>100.000 pagina’s, nul overzicht: hoe AI-agent swarms van crawl tot fix helpen</title>
		<link>https://www.frankwatching.com/archive/2026/05/19/100-000-paginas-auditen-en-verbeteren-met-ai-agent-swarms/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Tue, 19 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Content audit]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[SEO audit]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804398</guid>

					<description><![CDATA[Je hebt 50.000 pagina&#8217;s live staan. Hoeveel daarvan heb je het afgelopen jaar écht bekeken? Tien? Honderd? De rest draait stilletjes door, met verouderde info, kapotte links en claims die allang niet meer kloppen. Welkom...]]></description>
										<content:encoded><![CDATA[Je hebt 50.000 pagina&#8217;s live staan. Hoeveel daarvan heb je het afgelopen jaar écht bekeken? Tien? Honderd? De rest draait stilletjes door, met verouderde info, kapotte links en claims die allang niet meer kloppen. Welkom...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-05-19 09:00:00]]></postmeta:future_post_date>
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		<title>Hoe groot is de CO2-voetafdruk van jouw e-mailcampagnes?</title>
		<link>https://www.frankwatching.com/archive/2026/05/19/e-mailcampagnes-co2-voetafdruk/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/19/e-mailcampagnes-co2-voetafdruk/#respond</comments>
		
		<dc:creator><![CDATA[Dennis Figge]]></dc:creator>
		<pubDate>Tue, 19 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[CO2-footprint]]></category>
		<category><![CDATA[Conversation design]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[E-mailmarketing]]></category>
		<category><![CDATA[E-mailmarketingcampagnes]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804834</guid>

					<description><![CDATA[E-mail geldt als groen kanaal. Geen papier, geen bezorgdienst, geen inktvlek. Maar data centers, servers en de apparaten van je ontvangers verbruiken wél energie. En die staan zelden in het duurzaamheidsrapport van marketingafdelingen. Hoe groot...]]></description>
										<content:encoded><![CDATA[E-mail geldt als groen kanaal. Geen papier, geen bezorgdienst, geen inktvlek. Maar data centers, servers en de apparaten van je ontvangers verbruiken wél energie. En die staan zelden in het duurzaamheidsrapport van marketingafdelingen. Hoe groot...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoe groot is de voetafdruk van een gemiddelde e-mailcampagne eigenlijk? En wat kun je eraan doen om die te verkleinen?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-19 06:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[37937]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Dennis Figge]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/19/e-mailcampagnes-co2-voetafdruk?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">E-mail en duurzaamheid uitgebeeld</media:title>
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		<item>
		<title>Je B2B-nurture flow is geen gesprek (en dat is precies het probleem)</title>
		<link>https://www.frankwatching.com/archive/2026/05/18/b2b-nurture-flow-geen-gesprek/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/18/b2b-nurture-flow-geen-gesprek/#respond</comments>
		
		<dc:creator><![CDATA[Esther Nieuwenhuizen]]></dc:creator>
		<pubDate>Mon, 18 May 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[Conversational]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Lead nurturing]]></category>
		<category><![CDATA[Prospects]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805163</guid>

					<description><![CDATA[Stel je voor: we drinken elke week koffie. Jij schuift aan en je hoort mij praten over updates, nieuws, trends en inzichten waarvan ik denk dat ze belangrijk voor je zijn. En dan heb je...]]></description>
										<content:encoded><![CDATA[Stel je voor: we drinken elke week koffie. Jij schuift aan en je hoort mij praten over updates, nieuws, trends en inzichten waarvan ik denk dat ze belangrijk voor je zijn. En dan heb je...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Een eenrichtingsaanpak werkt niet meer bij B2B-marketing. Lees hoe je content push verschuift naar echte, AI-gedreven conversaties op schaal.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-18 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392856]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Esther Nieuwenhuizen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Multi-ethnic,Women,Talking,Together,In,Modern,Office.,Workers,Spending,Together</media:title>
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		<item>
		<title>Dit is de blinde vlek van digitale soevereiniteit</title>
		<link>https://www.frankwatching.com/archive/2026/05/18/blinde-vlek-digitale-soevereiniteit/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/18/blinde-vlek-digitale-soevereiniteit/#respond</comments>
		
		<dc:creator><![CDATA[Roel Kuik]]></dc:creator>
		<pubDate>Mon, 18 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Europa]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Soevereiniteit]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Verenigde Staten]]></category>
		<category><![CDATA[Wetgeving]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803916</guid>

					<description><![CDATA[Als marketeer heb je waarschijnlijk al gehoord dat digitale soevereiniteit een hot topic is. Servers in Europa, Europese cloudproviders, GDPR-beleid, je organisatie heeft er vast al over nagedacht. Maar er is één onderdeel van het...]]></description>
										<content:encoded><![CDATA[Als marketeer heb je waarschijnlijk al gehoord dat digitale soevereiniteit een hot topic is. Servers in Europa, Europese cloudproviders, GDPR-beleid, je organisatie heeft er vast al over nagedacht. Maar er is één onderdeel van het...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Digitale soevereiniteit is een hot topic. Servers, cloudproviders en GDPR-beleid, maar hoe zit het met de martech stack? Dit zijn nog steeds vaak Amerikaanse tools die klantdata verwerken, opslaan en analyseren.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-18 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393509]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Roel Kuik]]></postmeta:coauthor_clean>
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		<item>
		<title>Stop met losstaande CRO-experimenten, gebruik deze 6-stappencyclus voor meer omzet</title>
		<link>https://www.frankwatching.com/archive/2026/05/18/cro-programmas-6-stappencyclus/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Mon, 18 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CRO]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[Experimenteren]]></category>
		<category><![CDATA[ux]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805091</guid>

					<description><![CDATA[Veel digitale teams bereiken een punt waarop “knoppen aanpassen” niets meer oplevert. Je hebt tests gedraaid, je hebt af en toe verbeteringen gezien, maar de impact komt niet terug in de cijfers. Dit is het...]]></description>
										<content:encoded><![CDATA[Veel digitale teams bereiken een punt waarop “knoppen aanpassen” niets meer oplevert. Je hebt tests gedraaid, je hebt af en toe verbeteringen gezien, maar de impact komt niet terug in de cijfers. Dit is het...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-05-18 09:00:00]]></postmeta:future_post_date>
		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:529:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.sqli.com/nl-nl/locations/nederlands&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/05/Events-Partnerlogos.png&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.sqli.com/nl-nl/locations/nederlands&quot; target=&quot;_blank&quot;&gt;SQLI&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1546:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.sqli.com/nl-nl/locations/nederlands&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/05/Events-Partnerlogos.png&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.sqli.com/nl-nl/locations/nederlands&quot; target=&quot;_blank&quot;&gt;SQLI&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;SQLI Nederland is een digitaal bureau gespecialiseerd in digitale ervaring, ?E-commerce en marketing oplossingen. ?Als onderdeel van de internationale SQLI Group, helpen wij als SQLI Nederland merken met het creëren van naadloze digitale ervaringen door middel van strategie, design en technologie. Met expertise in UX/UI, branding en omnichannel commerce, werkt SQLI Nederland samen met bedrijven om innovatie en groei te simuleren. Ter erkenning van haar impact heeft SQLI Netherlands een vermelding ontvangen in de Emerce 100 en behoort daarmee tot de top full-service digitale bureaus van Nederland.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.sqli.com/nl-nl/locations/nederlands&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over SQLI&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-OsRc_SHmGS_v0VvGYYi&quot;;s:7:&quot;authors&quot;;a:0:{}}]]></postmeta:branded_story_data>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/18/cro-programmas-6-stappencyclus?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>GEO: niet het antwoord hebben, maar het antwoord zijn</title>
		<link>https://www.frankwatching.com/archive/2026/05/18/geo-antwoord-zijn/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/18/geo-antwoord-zijn/#respond</comments>
		
		<dc:creator><![CDATA[Chantal Smink]]></dc:creator>
		<pubDate>Mon, 18 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805291</guid>

					<description><![CDATA[GEO, wie wil er niet wat mee? Genoemd worden door AI-tools en die zichtbaarheid meten, staat hoog op de verlanglijst van velen. Je kunt LinkedIn niet openen of het gaat erover. Soms spreken mensen over...]]></description>
										<content:encoded><![CDATA[GEO, wie wil er niet wat mee? Genoemd worden door AI-tools en die zichtbaarheid meten, staat hoog op de verlanglijst van velen. Je kunt LinkedIn niet openen of het gaat erover. Soms spreken mensen over...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[797648]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[We willen allemaal genoemd worden in AI-antwoorden en onze zichtbaarheid meten. Maar daarvoor moet je het antwoord zijn, en niet hebben. Betere, concretere en completere content maken, helpt daarbij.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-18 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1255]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Chantal Smink]]></postmeta:coauthor_clean>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-09.53.43-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-09.53.43.png" medium="image">
			<media:title type="html">Scherm­afbeelding 2026-05-14 om 09.53.43</media:title>
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		<media:content url="https://www.frankwatching.com/app/uploads/2025/08/Scherm­afbeelding-2025-08-05-om-09.22.51.png" medium="image">
			<media:title type="html">Scherm­afbeelding 2025-08-05 om 09.22.51</media:title>
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		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2025/08/Scherm­afbeelding-2025-08-04-om-15.27.40.png" medium="image">
			<media:title type="html">Scherm­afbeelding 2025-08-04 om 15.27.40</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2025/08/Scherm­afbeelding-2025-08-04-om-15.27.40-214x155.png" />
		</media:content>
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			<media:title type="html">wie is chantal smink</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/wie-is-chantal-smink-214x155.webp" />
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			<media:title type="html">wie is max verstappen</media:title>
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-10.52.15.png" medium="image">
			<media:title type="html">Scherm­afbeelding 2026-05-14 om 10.52.15</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-10.52.15-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Deel-1_-FW_-grote-training-SEO_GEO-deel-1.png" medium="image">
			<media:title type="html">Deel 1_ FW_ grote training SEO_GEO deel 1</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Deel-1_-FW_-grote-training-SEO_GEO-deel-1-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-11.07.51.png" medium="image">
			<media:title type="html">Scherm­afbeelding 2026-05-14 om 11.07.51</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-14-om-11.07.51-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>Een toekomstgericht fundament voor de online marketeer van nu</title>
		<link>https://www.frankwatching.com/archive/2026/05/17/toekomstgericht-fundament-marketing-boekrecensie/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/17/toekomstgericht-fundament-marketing-boekrecensie/#comments</comments>
		
		<dc:creator><![CDATA[Joelle van Berkel]]></dc:creator>
		<pubDate>Sun, 17 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Online marketing]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805139</guid>

					<description><![CDATA[Marketing, een vakgebied dat sneller verandert dan ooit. En dan met name de digitale kant. Losse kanalen bestaan allang niet meer, alles hangt samen. Content en advertising lopen naadloos in elkaar over, conversational marketing blijft...]]></description>
										<content:encoded><![CDATA[Marketing, een vakgebied dat sneller verandert dan ooit. En dan met name de digitale kant. Losse kanalen bestaan allang niet meer, alles hangt samen. Content en advertising lopen naadloos in elkaar over, conversational marketing blijft...]]></content:encoded>
					
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			<slash:comments>1</slash:comments>
		
		
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		<postmeta:likes><![CDATA[a:1:{i:0;s:6:&quot;349721&quot;;}]]></postmeta:likes>
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		<postmeta:anchor_cta_post><![CDATA[804180]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Marketing, een vakgebied dat sneller verandert dan ooit. En dan met name de digitale kant. Losse kanalen bestaan allang niet meer, alles hangt samen. Je leest erover in deze recensie van Online marketing, de essentie.]]></postmeta:newsletter_intro>
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		<postmeta:fwviews><![CDATA[957]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-05-17 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393567]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joelle van Berkel]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Case-Lucardi-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Case-Lucardi.png" medium="image">
			<media:title type="html">Case Lucardi</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Case-Lucardi-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Winkelmand-Lucardi.png" medium="image">
			<media:title type="html">Winkelmand Lucardi</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Winkelmand-Lucardi-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Scherm_afbeelding-2026-05-12-om-14.25.31.png" medium="image">
			<media:title type="html">Kobo gepersonaliseerd</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm_afbeelding-2026-05-12-om-14.25.31-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Scherm_afbeelding-2026-05-12-om-13.25.31-scaled.png" medium="image">
			<media:title type="html">Coolblue anchoring</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm_afbeelding-2026-05-12-om-13.25.31-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/9789043043519-690x720-1.avif" medium="image">
			<media:title type="html">Online marketing, de essentie</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/9789043043519-690x720-1-214x155.avif" />
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	</item>
		<item>
		<title>Samenwerking zonder polarisatie op de werkvloer</title>
		<link>https://www.frankwatching.com/archive/2026/05/16/samenwerking-zonder-polarisatie-op-de-werkvloer/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/16/samenwerking-zonder-polarisatie-op-de-werkvloer/#respond</comments>
		
		<dc:creator><![CDATA[Vivian Acquah]]></dc:creator>
		<pubDate>Sat, 16 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Collega's]]></category>
		<category><![CDATA[Diversiteit]]></category>
		<category><![CDATA[Effectieve teams]]></category>
		<category><![CDATA[Empathie]]></category>
		<category><![CDATA[Hybride teams]]></category>
		<category><![CDATA[Inclusie]]></category>
		<category><![CDATA[Inclusieve Communicatie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<category><![CDATA[Team]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804064</guid>

					<description><![CDATA[Je kent de situatie waarschijnlijk goed. Een overleg over een nieuw werkproces of een discussie over flexibel werken loopt uit de hand. Wat begint als een klein meningsverschil, groeit snel uit tot een conflict. Je...]]></description>
										<content:encoded><![CDATA[Je kent de situatie waarschijnlijk goed. Een overleg over een nieuw werkproces of een discussie over flexibel werken loopt uit de hand. Wat begint als een klein meningsverschil, groeit snel uit tot een conflict. Je...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[790654]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Minder conflict, meer samenwerking: zo doorbreek je polarisatie op de werkvloer met praktische principes en direct toepasbare inzichten.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-16 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[385989]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Vivian Acquah]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/Het-Cohesieveld-Augusto-de-Campos-Neto-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/Het-Cohesieveld-Augusto-de-Campos-Neto.png" medium="image">
			<media:title type="html">Het Cohesieveld &#8211; Augusto de Campos Neto</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/Het-Cohesieveld-Augusto-de-Campos-Neto-214x155.png" />
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/Het-Cohesieveld-Augusto-de-Campos-Neto-Vivian-Acquah-V2-1.png" medium="image">
			<media:title type="html">Het Cohesieveld &#8211; Augusto de Campos Neto Vivian Acquah V2 (1)</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/Het-Cohesieveld-Augusto-de-Campos-Neto-Vivian-Acquah-V2-1-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Het-cohesieveld.png" medium="image">
			<media:title type="html">Het cohesieveld</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Het-cohesieveld-214x155.png" />
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	</item>
		<item>
		<title>De nieuwe TikTok-realiteit: engagement stijgt, groei wordt moeilijker</title>
		<link>https://www.frankwatching.com/archive/2026/05/15/tiktok-benchmark-2026/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/15/tiktok-benchmark-2026/#respond</comments>
		
		<dc:creator><![CDATA[Iris van de Giessen]]></dc:creator>
		<pubDate>Fri, 15 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Groei]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[TikTok]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805050</guid>

					<description><![CDATA[TikTok wordt niet minder relevant, maar wel selectiever. Uit de nieuwste benchmark van SocialInsider blijkt: engagement stijgt, maar views en volgersgroei dalen. Voor merken betekent dit dat meer posten alleen niet genoeg is. Zorg er...]]></description>
										<content:encoded><![CDATA[TikTok wordt niet minder relevant, maar wel selectiever. Uit de nieuwste benchmark van SocialInsider blijkt: engagement stijgt, maar views en volgersgroei dalen. Voor merken betekent dit dat meer posten alleen niet genoeg is. Zorg er...]]></content:encoded>
					
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		<postmeta:post_primary_topic><![CDATA[30473]]></postmeta:post_primary_topic>
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		<postmeta:anchor_cta_post><![CDATA[795710]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Merk je dat TikTok minder voorspelbaar wordt? De benchmark voor 2026 laten zien dat bereik daalt, maar engagement stijgt. Lees hoe je content relevant, deelbaar en herkenbaar maakt.]]></postmeta:newsletter_intro>
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		<postmeta:fwviews><![CDATA[4393]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-05-15 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392185]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Iris van de Giessen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Scherm­afbeelding-2026-05-12-om-13.59.30-214x155.png" />
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