https://www.friendfiler.com Social Media and Brand Development Fri, 24 Oct 2025 08:00:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.friendfiler.com/wp-content/uploads/2018/05/cropped-OG-FriendFiler-150x150.png https://www.friendfiler.com 32 32 103696940 https://www.friendfiler.com/evergreen-content/ https://www.friendfiler.com/evergreen-content/#comments Tue, 06 Jun 2017 16:43:44 +0000 http://www.friendfiler.com/?p=986 Evergreen content is content that stays relevant regardless of when it was published. What makes a post evergreen is that it’s not about current events, a specific holiday, or a trend. It is about topics within your niche that keep your audience’s interest throughout the year, and for many years. content is a very good investment […]]]> https://www.friendfiler.com/evergreen-content/feed/ 1 986 https://www.friendfiler.com/importance-of-a-blog-in-social-media-strategy/ https://www.friendfiler.com/importance-of-a-blog-in-social-media-strategy/#respond Tue, 08 Dec 2015 12:01:33 +0000 http://www.friendfiler.com/?p=561 The biggest problem many businesses have with social media is that there is no clear-cut strategy, they also have problems with managing their business payroll, and business can get this fix by using payroll administration services. As it is a ‘new’ medium, many businesses overlook the importance in planning and strategizing how to make best […]]]> https://www.friendfiler.com/importance-of-a-blog-in-social-media-strategy/feed/ 0 561 https://www.friendfiler.com/case-study-richard-branson/ https://www.friendfiler.com/case-study-richard-branson/#respond Mon, 07 Dec 2015 14:08:13 +0000 http://www.friendfiler.com/?p=524 The greatest advert for Virgin is probably its CEO – Richard Branson. Virgin’s brand values emanate from him. In many ways, Branson is the consumers’ hero, an entrepreneur operating in a style all of his own. In addition to his status as one of Britain’s most respected businessmen, Richard Branson’s daredevil antics, such as ballooning […]]]> https://www.friendfiler.com/case-study-richard-branson/feed/ 0 524 https://www.friendfiler.com/social-media-management/ Mon, 07 Dec 2015 11:01:51 +0000 http://www.friendfiler.com/?p=515 For successful execution of any kind of online business campaign, a reliable and functional Social Media Management Software is instrumental. It is generally understood as a set of tools designed to manage or analyze interactions through multiple social media accounts from a single dashboard. Most systems permit listening for brand mentions, posting to multiple channels, […]]]> 515 https://www.friendfiler.com/social-intelligence/ https://www.friendfiler.com/social-intelligence/#respond Mon, 07 Dec 2015 10:23:22 +0000 http://www.friendfiler.com/?p=505 https://www.friendfiler.com/social-intelligence/feed/ 0 505 https://www.friendfiler.com/the-media-has-changed/ https://www.friendfiler.com/the-media-has-changed/#respond Sun, 06 Dec 2015 14:40:01 +0000 http://www.friendfiler.com/?p=431 Everyone who has a smartphone is a media house. The employees, customers, analysts and all other stakeholders are on social media. It is time to bring the C-Suite to the party as well. Everyone who has a smartphone is a media house. Employees are talking about the brand, the workplace, company policies and everything that […]]]> https://www.friendfiler.com/the-media-has-changed/feed/ 0 431 https://www.friendfiler.com/communication-has-changed/ https://www.friendfiler.com/communication-has-changed/#respond Sun, 06 Dec 2015 14:16:53 +0000 http://www.friendfiler.com/?p=428 Leaders used to communicate through press releases crafted by the PR agencies. Today only direct communication can raise the profile of the corporate brand and communicate its mission and values. Leaders used to communicate through press releases that had been crafted by their PR agencies. The leaders just had to lip-sync when they were on […]]]> https://www.friendfiler.com/communication-has-changed/feed/ 0 428 https://www.friendfiler.com/the-concept-of-leadership-has-changed/ https://www.friendfiler.com/the-concept-of-leadership-has-changed/#respond Sun, 06 Dec 2015 13:25:53 +0000 http://www.friendfiler.com/?p=425 Leaders are no longer remote figures seen only in the news. They are real people who people can reach out to. The key skill of a modern leader is the ability to have conversations in real time. Today’s leaders are like anyone else but they lead cooler lives. They are thinking of new ideas. They also […]]]> https://www.friendfiler.com/the-concept-of-leadership-has-changed/feed/ 0 425 https://www.friendfiler.com/social-media-basics/ https://www.friendfiler.com/social-media-basics/#comments Sat, 12 Jan 2013 22:49:09 +0000 http://www.friendfiler.com/?p=66 Social media is a term used to describe a set of online tools that are used for interaction, discussion and community, allowing people to build personal and business relationships and share information. Popular Social Media Tools: Blogs (posting articles) Facebook, LinkedIn, Google+ (networking) Twitter (networking) YouTube, Flickr (photos & video) Social media is about engagement, […]]]> https://www.friendfiler.com/social-media-basics/feed/ 2 66 https://www.friendfiler.com/engaging-with-your-audience/ https://www.friendfiler.com/engaging-with-your-audience/#respond Sat, 12 Jan 2013 22:47:50 +0000 http://www.friendfiler.com/?p=62 It’s no longer enough to have a nice website, social-media profile, and consistent visual brand presence. The new rules of branding your business online have a lot less to do with presentation, and a lot more to do with interaction. Monitoring social media has become the basic tool for companies to provide quality customer service. […]]]> https://www.friendfiler.com/engaging-with-your-audience/feed/ 0 62 https://www.friendfiler.com/social-media-influence/ https://www.friendfiler.com/social-media-influence/#respond Sat, 12 Jan 2013 22:44:22 +0000 http://www.friendfiler.com/?p=59 The influence of social media is evident in people trying hard to get Instagram followers. Social influence is determined by a combination of factors. There are different sites that measure social influence. Although widely used by the marketers, these tools are not always 100% accurate. When a score is based on a formula, sometimes things […]]]> https://www.friendfiler.com/social-media-influence/feed/ 0 59 https://www.friendfiler.com/targeting-social-media-audience/ https://www.friendfiler.com/targeting-social-media-audience/#comments Sat, 12 Jan 2013 20:40:40 +0000 http://www.friendfiler.com/?p=17 The foundation of a good social media strategy lies in identifying the target audience and their needs. The target audience holds the keys to your brand’s success. Think about those visitors you want to attract to your site here. There are probably certain groups of people, or market segments, that are more likely than others to […]]]> https://www.friendfiler.com/targeting-social-media-audience/feed/ 1 17 https://www.friendfiler.com/brand-awareness/ https://www.friendfiler.com/brand-awareness/#respond Sat, 12 Jan 2013 20:38:52 +0000 http://www.friendfiler.com/?p=13 Branding is much more than just a name and a logo. It’s a philosophy, a particular way of doing things that starts with the simple act of presenting yourself, or getting good interior sign printing for your business, but ends with an increase in perceived value; which ultimately leads to an increase in profit. With […]]]> https://www.friendfiler.com/brand-awareness/feed/ 0 13 https://www.friendfiler.com/online-community-development/ https://www.friendfiler.com/online-community-development/#comments Sat, 12 Jan 2013 20:24:23 +0000 http://www.friendfiler.com/?p=6 When starting an online community, the first step is to search to see who is posting about your company, competitor or about a topic that is relevant to your company. You can use that to follow people, start a conversation and engage with them. This way you can start to build a relevant following from […]]]> https://www.friendfiler.com/online-community-development/feed/ 1 6