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                                    <span class="font-sans text-[12px] text-fk-foreground-muted">2 Jul 2026</span>
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                                    <span class="font-sans text-[12px] text-fk-foreground-muted">18 Jun 2026</span>
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Discover how combining these two strategies builds long-term trust, captures demand, and drives down customer acquisition costs in B2B marketing.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/9a48d3603c5955f290a0a4360024b4a654967c61-1376x768.png\"},\"publishedAt\":\"2026-06-04T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"performance-marketing-brand-2026\"},\"title\":\"Performance marketing in 2026: Why brand and paid traffic must work together\"},{\"_id\":\"1803b85c-7765-4b75-8674-c73fd8aaa1c0\",\"author\":{\"name\":\"Halvor Hauge\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500.png\"},\"category\":\"Marketing\",\"excerpt\":\"97 % use AI, geopolitics worries them, and only 23 % succeed with their marketing. 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It is that it is not connected, nobody owns it, and the insight never reaches a decision.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/a86b562c73b46e42d8a1cbba823c0b69018bfa1e-1376x768.png\"},\"publishedAt\":\"2026-05-21T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"retail-data-infrastructure\"},\"title\":\"Retail in 2026: The Data You Have, the Insight You're Missing\"},{\"_id\":\"ab440722-71a6-43ff-8a20-dbcec71ab7a3\",\"author\":{\"name\":\"Magne Henriksen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-98885175a9e2f6e9bc95eca6fb8a99ad71be98d8-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/98885175a9e2f6e9bc95eca6fb8a99ad71be98d8-300x300.jpg\"},\"category\":\"NGO\",\"excerpt\":\"Many non-profit organisations have strong social media presence and engaged followers. Yet donor recruitment has stalled. Magne explains what actually separates those who succeed digitally from those who do not.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/f14fa33f0bcc4cf3e92f130ef2046e3c0ca9dca8-1376x768.png\"},\"publishedAt\":\"2026-05-20T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"ngo-digital-growth\"},\"title\":\"Non-Profits and Digital Growth: What Sets the Successful Ones Apart?\"},{\"_id\":\"a70f691a-74e7-441d-8570-cb2fd506c380\",\"author\":{\"name\":\"Halvor Hauge\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500.png\"},\"category\":\"Marketing\",\"excerpt\":\"Many B2B companies invest heavily in marketing and drive traffic to their website. Then nothing happens. The problem is rarely the ads. It starts with positioning.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/4d2d392cc11d6c994612457e08516209a9310baf-1376x768.png\"},\"publishedAt\":\"2026-05-19T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"b2b-website-positioning\"},\"title\":\"Why Most B2B Websites Don't Convert\"},{\"_id\":\"1e8441fd-e844-439c-b229-e46795955715\",\"author\":{\"name\":\"Ole-Martin Thorvaldsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6faa6ba3ad2095182742120fda600ec4e72c2ea1-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6faa6ba3ad2095182742120fda600ec4e72c2ea1-512x512.jpg\"},\"category\":\"Project\",\"excerpt\":\"Many digital projects struggle due to a lack of clarity and shared direction. Discover how Frontkom builds alignment, establishes clear priorities, and fosters shared ownership early on to deliver digital solutions that actually work.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/04024248a25aed8bf91bce0793677d27d6de173f-1376x768.png\"},\"publishedAt\":\"2026-05-14T08:00:00.000Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"digital-projects-that-work\"},\"title\":\"How We Deliver Digital Projects That Actually Work\"},{\"_id\":\"61e1eb56-430d-4c88-b5c2-a575df3b0d63\",\"author\":{\"name\":\"Antonios Bibas\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1cfe844818ba032d019fd2d1eea73eef4c17be81-512x512-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/1cfe844818ba032d019fd2d1eea73eef4c17be81-512x512.png\"},\"category\":\"Websites\",\"excerpt\":\"A website that looks good is not the same as a website that works. Antonios has evaluated hundreds of websites and sees the same weaknesses recurring. Here are the five most common.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/4362af7df36c09760baaecf105c4cbdc7e4a5e08-1376x768.png\"},\"publishedAt\":\"2026-05-14T08:00:00.000Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"website-holding-back-growth\"},\"title\":\"5 Signs Your Website Is Holding Back Your Growth\"},{\"_id\":\"cae261d1-72ff-4c2e-a810-5650d241e6f9\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"Education\",\"excerpt\":\"The educational institutions winning the recruitment battle have understood one thing the others have not: the decision about where to study is made long before the application deadline. Thor-André explains what that means in practice.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/fbb22f0a006d674a66acc68b7bab426abd00cc27-1376x768.png\"},\"publishedAt\":\"2026-05-13T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"student-journey-starts-early\"},\"title\":\"The Student Journey Starts Long Before the Application Deadline\"},{\"_id\":\"947f90e8-9c37-40e9-a4e7-831087599248\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"AI\",\"excerpt\":\"Everyone is talking about AI. Fewer people know where to actually start. Per André leads AI services at Frontkom and shares what he sees working with clients, and what consistently goes wrong.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/79cb5ea06d1edefd47e1fea438e1eac40e32a90d-1376x768.png\"},\"publishedAt\":\"2026-05-07T08:00:00.000Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-in-practice-organisation\"},\"title\":\"AI in Practice: What Does It Actually Mean for Your Organisation?\"},{\"_id\":\"75516161-8530-42b7-b637-ebdd342d3f8b\",\"author\":{\"name\":\"Hans Audun Sørensen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-637b01d0908af28ebc14faf238a18ac352e7a387-512x512-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/637b01d0908af28ebc14faf238a18ac352e7a387-512x512.png\"},\"category\":\"Ecommerce\",\"excerpt\":\"97 out of 100 people who visit an online store buy nothing. That is normal. But the gap between good and average stores almost always comes down to the same purchase barriers. Hans Audun explains what they are and how to fix them.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/471a980c44f4df034b56132f51a24bd0932256ec-1376x768.png\"},\"publishedAt\":\"2026-05-06T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"ecommerce-conversion\"},\"title\":\"You Have the Traffic. Why Aren't They Buying?\"},{\"_id\":\"d4f61691-4e2c-45fa-bd82-86d7d4930a31\",\"author\":{\"name\":\"Halvor Hauge\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500.png\"},\"category\":\"AI\",\"excerpt\":\"The AI world has its own language, and it evolves fast. Here are 50 of the most commonly used words, abbreviations and concepts explained in plain English, without unnecessary jargon.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2de27a35214476ea5f09a92b48c1ed5e39b650d9-1376x768.png\"},\"publishedAt\":\"2026-05-06T08:00:00.000Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-glossary-50-terms\"},\"title\":\"AI Glossary: 50 terms you should know\"},{\"_id\":\"f706e13f-0461-40d6-89e3-4fb3bbcf6a7d\",\"author\":{\"name\":\"Sverre Øie Moe\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-277c65f3e15a5d8e0bc64c9663b8a499580ca245-3000x2000-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/277c65f3e15a5d8e0bc64c9663b8a499580ca245-3000x2000.webp\"},\"category\":\"AI\",\"excerpt\":\"AI-referred traffic to commercial websites grew 527 percent in the first half of 2025. Sverre explains what GEO is, why it is urgent, and what separates it from traditional SEO.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/f2bdac0daa8a6e67f73c15b956714d088a310100-1376x768.png\"},\"publishedAt\":\"2026-05-05T08:00:00.000Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"geo-ai-search-visibility\"},\"title\":\"GEO: The New SEO Nobody Has Told You About Yet\"},{\"_id\":\"da5d1c82-7de0-4e72-9808-1f82d81178f0\",\"author\":{\"name\":\"Halvor Hauge\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2064a398488c91f7b57150a26992da4c8a3c8680-4500x4500.png\"},\"category\":\"AI\",\"excerpt\":\"It took under ten minutes to write and publish this blog post using Claude, MCP and Sanity. 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But the most important conversations about AI are happening somewhere in the middle, focusing less on futuristic technology and more on present-day humanity. Insights from the recent TEDAi Vienna conference reveal a stark choice: AI can be a tool for unprecedented human augmentation or a mechanism for mass de-skilling and societal division. The difference lies not in the code, but in our courage.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/cdf0dd70e76fbac1d7b7b329279ad93d2f96ca20-5712x4284.jpg\"},\"publishedAt\":\"2025-09-30T15:51:24Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"forget-killer-robots-the-real-ai-threat-is-outsourcing-our-humanity\"},\"title\":\"Forget killer robots. 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To help people (and thus Google) gain a good overview of a topic, you need to create content clusters.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ecd77b33b87d0c459157a55370cc1090139959ca-1920x960.png\"},\"publishedAt\":\"2023-09-21T07:26:40Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"mestre-innholdsklynger-for-a-oke-emneautoritet\"},\"title\":\"Master content clusters to increase your topical authority\"},{\"_id\":\"HJAOITYOoxNbk7ITIemdQ3\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"Whether you are setting up an online store for the first time or are in the process of switching platforms, there are some common aspects you should think about.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/3bd7a5d0926c7c98f368b15db496996e908555d9-1920x960.png\"},\"publishedAt\":\"2023-09-12T07:22:43Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"what-to-think-about-when-setting-up-a-new-online-store\"},\"title\":\"What you should consider when setting up a new online store\"},{\"_id\":\"BiGONLqPkJNFDhWBxwHaMU\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Marketing\",\"excerpt\":\"Having a strategy for on-page SEO will make your website easier to find on search engines like Google. Keep reading to understand the elements of on-page SEO that you need to focus on in order to increase your online visibility.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/942cb4bd95917a8e3768b6e2d6869b85b470afa4-1920x960.png\"},\"publishedAt\":\"2023-08-29T12:23:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"what-is-on-page-seo\"},\"title\":\"What is on-page SEO, and why is it important?\"},{\"_id\":\"JkljlUJZPyU46FZnftU9Xb\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"When choosing an e-commerce platform, you should ask yourself some important questions first. The answers will give you a good idea of which platforms are relevant to you—and which ones you can safely forget.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/8db59656d1062ebb55a55373788d1e1966c96f8e-1920x960.png\"},\"publishedAt\":\"2023-08-22T07:25:02Z\",\"readTime\":\"14 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-choose-platform-for-e-commerce\"},\"title\":\"How to Choose the Right Platform for Your Online Store?\"},{\"_id\":\"BiGONLqPkJNFDhWBxwHPpS\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"Do you have an online store? Take note of these tips for retailers who want to scale up and build loyalty during Black Friday, Cyber Monday, and Singles' Day.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/03be9b8042d7f43872ce3026739846d3ab5382d2-1920x960.png\"},\"publishedAt\":\"2023-08-15T07:53:30Z\",\"readTime\":\"8 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"8-tips-for-readying-store-for-black-friday\"},\"title\":\"8 tips to ready your online store for Black Friday\"},{\"_id\":\"JkljlUJZPyU46FZnftKs9f\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"Marketing\",\"excerpt\":\"Content marketing is a very effective marketing strategy if done right. It's important to invest in high-quality content in order to get results and a sufficient ROI. But how much do you need to invest for a successful content marketing campaign?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/a390101dbb96613e08240c7c8d3ac49d6a585f31-1100x550.jpg\"},\"publishedAt\":\"2023-08-15T06:56:43Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-much-does-good-content-marketing-cost-and-how-much-does-it-earn\"},\"title\":\"How Much Does Good Content Marketing Cost? And How Much Does It Earn?\"},{\"_id\":\"JkljlUJZPyU46FZnftU7wX\",\"author\":{\"name\":\"Anna Sokolow\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.3345149720577195,\"left\":0.28118767862342325,\"right\":0.2716801942422451,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.6654850279422805,\"width\":0.4471321271343316,\"x\":0.5047537421905891,\"y\":0.33274251397114024}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016.jpg\"},\"category\":\"Technology\",\"excerpt\":\"After successfully delivering over 300 digital projects we know the ins and outs that can come as a surprise if you had never completed a software project before. We decided to create a list of 50 things that are invaluable knowledge if you want your project to be successful and go as planned.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/d18661ddf682e40783f83f2fc8c7edff85ce6a85-1100x550.jpg\"},\"publishedAt\":\"2023-07-27T10:28:59Z\",\"readTime\":\"8 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"50-things-to-consider-when-building-a-website\"},\"title\":\"50 things to consider when building a global website\"},{\"_id\":\"JkljlUJZPyU46FZnftN7Kz\",\"author\":{\"name\":\"Stine Nevjar\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-64074ff49f6cc774776570e422a5bcf7e3363118-2146x3219-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/64074ff49f6cc774776570e422a5bcf7e3363118-2146x3219.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"There's a new kid in text town. The name is ChatGPT.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/31cd5ec1e7f408f796416fd1228ab745ae9d8870-1100x550.jpg\"},\"publishedAt\":\"2023-07-12T12:51:43Z\",\"readTime\":\"9 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"hvordan-bruke-chatgpt-som-kilde-i-innholdsmarkedsføring\"},\"title\":\"How to use ChatGPT as a source in content marketing\"},{\"_id\":\"JkljlUJZPyU46FZnftQLiD\",\"author\":{\"name\":\"Sigvart Andersen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-40e8d76639a93c1a47284054db2e9624098c9e35-500x500-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/40e8d76639a93c1a47284054db2e9624098c9e35-500x500.webp\"},\"category\":\"Marketing\",\"excerpt\":\"In sales, time is money. As your business grows and your sales pipeline becomes more complex, it can be challenging for your sales team to prioritize which deals to pursue. We'll explore what deal tags are, why they matter, and how to use them to boost your sales teams efficiency.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/11146291f840bf0a76e364f695476c3807a0552a-1100x550.jpg\"},\"publishedAt\":\"2023-07-03T18:16:38Z\",\"readTime\":\"3 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"jobb-smartere-i-hubspot-med-deal-tags\"},\"title\":\"Boost your sales teams efficiency with customizable deal tags in HubSpot\"},{\"_id\":\"BiGONLqPkJNFDhWBxwH6e0\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"In the fast-paced world of eCommerce, staying ahead of the competition and delivering exceptional customer experiences is crucial for sustainable growth. Fortunately, the rise of artificial intelligence (AI) has brought forth a new wave of powerful tools that can revolutionise how businesses operate in the digital landscape.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/811a097d258428d69f5ec5c6e3902c1aa5b837d0-1100x550.jpg\"},\"publishedAt\":\"2023-05-23T07:06:12Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"check-out-these-top-ai-tools-perfect-for-growing-your-ecommerce-business\"},\"title\":\"Check out these top AI tools perfect for growing your eCommerce business\"},{\"_id\":\"BiGONLqPkJNFDhWBxwFJUB\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"Customer service is crucial for eCommerce as it helps to build trust and loyalty, leading to repeat business and positive reviews. Good customer service also helps to resolve issues and complaints, reducing the risk of negative feedback and potential damage to a brand's reputation. But it’s so much more than that - you can leverage it to improve your eCommerce business and drive more growth.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/777adff529490931b4dc3a76e6d53a86235ee878-1100x550.jpg\"},\"publishedAt\":\"2023-05-09T12:33:32Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"why-customer-service-is-one-of-your-most-powerful-ecommerce-tools\"},\"title\":\"Why customer service is one of your most powerful eCommerce tools\"},{\"_id\":\"JkljlUJZPyU46FZnftSfe3\",\"author\":{\"name\":\"Henriette Emilie Østholm\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-975c42a52c5646598db6cf423d29e12949befe4c-800x800-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/975c42a52c5646598db6cf423d29e12949befe4c-800x800.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"If you have a company profile on social media, chances are you are engaging in social selling in some form, perhaps without even realizing it. But how well thought-out are your posts? How little effort is needed to multiply their effect? Do you need a social selling super-strategy?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/36d66d09f18cc68bc9cb1795c39106984ae0d9bc-1100x550.jpg\"},\"publishedAt\":\"2023-05-04T11:03:08Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-succeed-with-social-selling\"},\"title\":\"How do businesses succeed with social selling?\"},{\"_id\":\"BiGONLqPkJNFDhWBxwEDSg\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"Proper analytics take out the guesswork out of running an eCommerce business. Collecting data will enable you to increase conversion rates, optimise your funnel and, ultimately, grow your business. Here's a look at how to be more data-driven and leverage analytics and marketing tools for eCommerce business growth.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/62be99afb120bde586d277cc38f2643c40a41e1c-1100x550.jpg\"},\"publishedAt\":\"2023-05-02T06:59:54Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-be-data-driven-as-an-ecommerce-business\"},\"title\":\"How To Be Data-Driven As An eCommerce Business\"},{\"_id\":\"HJAOITYOoxNbk7ITIel53a\",\"author\":{\"name\":\"Maja Aalberg\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc2a790bbd8e6b8599fe0db7ae56224ad0a3890b-300x300-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/bc2a790bbd8e6b8599fe0db7ae56224ad0a3890b-300x300.webp\"},\"category\":\"Ecommerce\",\"excerpt\":\"Customers are increasingly demanding personal and relevant online shopping experiences. It is therefore important to think about how you can create as relevant content as possible on your website based on the data you have available about the customer. You have different options depending on whether the customer is anonymous or known.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/184acd4eac2cc6d46e346faa95f1ebd98ad2a25f-1100x550.jpg\"},\"publishedAt\":\"2023-05-01T06:49:00Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-personalise-your-ecommerce-store-based-on-customer-preferences\"},\"title\":\"How to personalise your eCommerce store based on customer preferences\"},{\"_id\":\"JkljlUJZPyU46FZnftQqtJ\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"Marketing\",\"excerpt\":\"Hotjar is an all-in-one analytics and feedback tool that helps eCommerce businesses understand how users interact with their website. It offers features such as heatmaps, recordings, surveys, conversion funnel tracking, and more, all in one platform. But what exactly can you do with it? Here’s 5 examples of how we used Hotjar to identify issues with eCommerces and implement changes.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/c3640ad61203369812e3d57ad445fc853aff4afa-1100x550.jpg\"},\"publishedAt\":\"2023-04-25T08:29:55Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"5-ways-to-use-hotjar-to-improve-ecommerce\"},\"title\":\"5 ways you can use Hotjar to improve your eCommerce\"},{\"_id\":\"JkljlUJZPyU46FZnftQd9t\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Marketing\",\"excerpt\":\"Do you have a list of keywords you'd like to rank on? In this blog post, I will cover how you can find supporting keywords, give you a couple of tools that eliminate writer's block, and provide other hopefully useful tips on how to create content around your keywords.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/4ff6f0f928b0769e8392832cf99e4f7cc9ee7423-540x270.png\"},\"publishedAt\":\"2023-04-20T08:46:44Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-squeeze-your-keywords-for-information\"},\"title\":\"How to squeeze your keywords for information\"},{\"_id\":\"HJAOITYOoxNbk7ITIejV43\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"AI (or machine learning for pedants) has become ubiquitous. In just a few months, AI has gone from being the domain of large technology companies with astronomical budgets to being available to the smallest bicycle repairman on top of the narrowest mountain in Lom municipality, as long as he has internet access and is not busy racing cars (That was a reference to the Norwegian movie The Pinchcliffe Grand Prix, which you should watch if you haven't already).\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/61269bdeedc92e383308243ba0e007da8f387a24-540x270.png\"},\"publishedAt\":\"2023-04-12T08:52:29Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"ok-so-you-can-use-chat-gpt-whats-next\"},\"title\":\"Ok, so you've learned how to use ChatGPT. What's next?\"},{\"_id\":\"BiGONLqPkJNFDhWBxwDDGg\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"You need to do better than the competition. That's why it's more crucial than ever to properly track, record and measure your eCommerce sales. In this article we're going to cover the 6 key ingredients for eCommerce sales and how to measure them. Let's dive in, and you'll be cooking with gas in no time!\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/5cba258d6780d6bf6e1932bcfc2e25abcfd01b91-1100x550.png\"},\"publishedAt\":\"2023-04-04T07:31:19Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"6-kpis-for-ecommerce-sales-you-need-to-track\"},\"title\":\"6 eCommerce ingredients for increased sales\"},{\"_id\":\"HJAOITYOoxNbk7ITIejNXb\",\"author\":{\"name\":\"Christian Nori\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1070df45a3a1836ce184b3083c2a84b68904d892-200x200-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/1070df45a3a1836ce184b3083c2a84b68904d892-200x200.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"Update: On July 10, 2023, the EU-U.S. Data Privacy Framework was adopted by the EU Commission. The new agreement ensures an adequate level of security regarding the transfer of personal data about European citizens to companies in the United States, and Google Analytics and similar American analysis and tracking tools are once again considered legal to use within the EU/EEA. A number of EU countries have concluded that Google Analytics is not a legal tool to use. The reason for this is that personal data is sent to servers in the USA, which gives American authorities the right to access the personal data of European citizens. This is in violation of GDPR (General Data Protection Regulation) which the EU introduced in 2018. There is a high probability that in the relatively short term, we will see changes in legislation around this in many other countries.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/47e5c4de2c02db85341f161a64823165a739d38d-1100x550.jpg\"},\"publishedAt\":\"2023-03-30T07:33:38Z\",\"readTime\":\"9 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"alternatives-to-google-analytics\"},\"title\":\"Alternatives to Google Analytics: here are 5 open source analytics tools you should consider\"},{\"_id\":\"HJAOITYOoxNbk7ITIejJ5c\",\"author\":{\"name\":\"Anna Sokolow\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.3345149720577195,\"left\":0.28118767862342325,\"right\":0.2716801942422451,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.6654850279422805,\"width\":0.4471321271343316,\"x\":0.5047537421905891,\"y\":0.33274251397114024}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016.jpg\"},\"category\":\"Technology\",\"excerpt\":\"It's no secret that web development for enterprise-level companies is different from developing a website or web application for a smaller company. Enterprise software often has more requirements attached to it and this means that working with an external partner can be that much harder. There’s more processes, technical requirements, security measures and a lot of stakeholders to take into account. That's why, in this article, we're going to go over some of the key things to consider when choosing an external web development company.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6a8bef336acd8d83f3a3dd9a96f8b4813268feee-1100x550.jpg\"},\"publishedAt\":\"2023-03-27T08:00:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"enterprise-web-development-choosing-an-external-partner\"},\"title\":\"Enterprise web development - Choosing an external partner\"},{\"_id\":\"JkljlUJZPyU46FZnftPHj7\",\"author\":{\"name\":\"Anna Sokolow\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.3345149720577195,\"left\":0.28118767862342325,\"right\":0.2716801942422451,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.6654850279422805,\"width\":0.4471321271343316,\"x\":0.5047537421905891,\"y\":0.33274251397114024}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6adb51530b4d78d5b0148fefab4eba45d20c066a-6016x4016.jpg\"},\"category\":\"Technology\",\"excerpt\":\"A Product Information Management (PIM) system is a powerful tool. But how does it play into the headless eCommerce landscape? 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Don't.\"},{\"_id\":\"HJAOITYOoxNbk7ITIeio3V\",\"author\":{\"name\":\"Łukasz Fedorowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec6df45438f11aac443d149cb02eae10b39dc43-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6ec6df45438f11aac443d149cb02eae10b39dc43-300x300.jpg\"},\"category\":\"UX \u0026 Design\",\"excerpt\":\"The whole process of creating a new visual identity may take months and seem complicated and unnecessary. Especially if you are time- and resources-constrained, and struggling to show results to the investors. On the other hand – you need an identity to present your startup, to attract both investors and users and to differentiate in a competitive market. 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In order to both attract and retain customers in 2023, you will have to offer them useful and relevant content, both in text and video format. But when should you hire one, and when does it make more sense to get external help? Here are four questions you should ask yourself before making a decision.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/7a7ca4eed8470b94ccd43f925dfd290a55993e17-1100x550.jpg\"},\"publishedAt\":\"2023-02-16T08:21:57Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"content-creators-hire-or-use-an-agency\"},\"title\":\"Content producers: should you hire or use an agency?\"},{\"_id\":\"HJAOITYOoxNbk7ITIeihPT\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"Running an eCommerce business requires excellent planning and management to keep things on track and running smoothly. 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Read on to see how you can tame and shape this robot's often unreliable responses.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/9299a72b76139ae91d8f03944635f8daa8551736-1100x550.jpg\"},\"publishedAt\":\"2023-02-09T11:00:06Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-i-wrote-an-article-with-chat-gpt\"},\"title\":\"This is how I wrote an article together with ChatGPT\"},{\"_id\":\"BiGONLqPkJNFDhWBxw9kLi\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"It's natural to look for reasons why something is going badly. But have you ever tried to analyse why everything is going well? Either way, it's crucial for eCommerce owners and managers to keep track of a carefully selected set of metrics to ensure your eCommerce business is growing and moving in the right direction. Just think - if your eCommerce business generates $100 million in revenue per year and you were to use the data collected from those metrics to optimise the conversion rate and increase it by even 1%, that could mean $1 million in extra revenue. Here's the top eCommerce metrics and key performance indicators (KPIs) to track.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/db2bc54ff56adf8087a2f888fd2aa62ba0a3da39-1100x550.jpg\"},\"publishedAt\":\"2023-02-07T08:32:38Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"top-ecommerce-metrics-and-kpis-you-need-to-track-1\"},\"title\":\"Top eCommerce Metrics And KPIs You Need To Track\"},{\"_id\":\"JkljlUJZPyU46FZnftOs23\",\"author\":{\"name\":\"Elise Hofmo\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4fdf2bc706eb47397d69cb0c30030f393cae096e-2431x3647-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.3334,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.42,\"width\":0.9,\"x\":0.5,\"y\":0.25}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/4fdf2bc706eb47397d69cb0c30030f393cae096e-2431x3647.jpg\"},\"category\":\"Digitalization\",\"excerpt\":\"If you run a website, you will have heard the abbreviation WCAG. What do you really think of those letters? Annoying stick? Inspirational carrot? The guidelines for accessibility are constantly changing, and with new versions come both sticks and carrots to ensure that most websites in the world will be easy to use for everyone - regardless of functional ability.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/d0409ba83b17785155d3ec85d802207c1e334f28-1100x550.jpg\"},\"publishedAt\":\"2023-01-31T13:18:10Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"good-accessibility-is-good-business\"},\"title\":\"Good accessibility is good business\"},{\"_id\":\"HJAOITYOoxNbk7ITIeiSc7\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"Marketing\",\"excerpt\":\"Your brand is a tool, just like anything else. You can use it to build customer engagement and loyalty and, as a result, increase your sales. Brand research in this sense is a great way to make money. However, it’s not a short-term strategy. Investing in brand research is important and will help you increase your revenue, just not immediately. So, is it even worth the investment?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/cff56b55a469c053ff972a0f3df35d83430ce8c5-1100x550.jpg\"},\"publishedAt\":\"2023-01-26T08:00:00Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"why-you-shouldnt-expect-brand-research-to-make-you-money-immediately\"},\"title\":\"Why You Shouldn’t Expect Brand Research To Make You Money Immediately\"},{\"_id\":\"JkljlUJZPyU46FZnftOWU1\",\"author\":{\"name\":\"Thomas Kulvik\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ae0be535ac3aa5381c660a9221290bbc083efd3c-1770x1771.jpg\"},\"category\":\"Ecommerce\",\"excerpt\":\"There is a lot you need to know if you are to succeed in running an online store, both before launch, during operation and after a sale. We've boiled it down to eleven points for you.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/07233e7dec2a1e9fdeb7b94edaa23bcd0e3ac172-1100x550.jpg\"},\"publishedAt\":\"2023-01-24T08:00:00Z\",\"readTime\":\"8 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"11-tips-for-how-youll-succeed-with-your-online-store\"},\"title\":\"11 tips for how you'll succeed with your online store\"},{\"_id\":\"BiGONLqPkJNFDhWBxw9IRx\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Marketing\",\"excerpt\":\"Structure and order. You can't succeed without it. 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If you manage to find three good pieces of evidence for each argument you have, you will win any discussion you are in. These are powerful tools.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ab44cd4b69553193e9fdbeef9c89b9e583ae0f9d-1100x550.jpg\"},\"publishedAt\":\"2023-01-12T08:00:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"lær-deg-kunsten-å-argumentere-ikke-å-lyve\"},\"title\":\"Learn the art of debating - not lying\"},{\"_id\":\"HJAOITYOoxNbk7ITIehOLS\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Your content management system (CMS) is crucial to your business, especially if you have a complex content strategy. Whether you already have a CMS in place and are looking to find a better solution or you are starting a new website from scratch and want to explore the different possibilities - both Wordpress and Drupal are sure to come up during your search. They are both very popular content management systems, but which one fits your organisation better? 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Some eCommerce owners are hesitant to leverage them because it does require extra resources and, usually, some extra discounts or offers for customers. 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And it’s up to eCommerce store owners and managers to deliver. 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There are several pitfalls that can create chaos and give colleagues headaches with the lack of a digital strategy for systems.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/eaa1ea9bc7d8e1fa65a564fc433081ecadd89ec8-1100x550.jpg\"},\"publishedAt\":\"2022-11-24T10:03:09Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"digital-strategy-fertile-ground-for-growth\"},\"title\":\"Digital strategy: fertile ground for growth\"},{\"_id\":\"HJAOITYOoxNbk7ITIee3Zo\",\"author\":{\"name\":\"Henriette Emilie Østholm\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-975c42a52c5646598db6cf423d29e12949befe4c-800x800-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/975c42a52c5646598db6cf423d29e12949befe4c-800x800.jpg\"},\"category\":\"Communication\",\"excerpt\":\"Not long ago we had 70 employees working around Europe, now we are over 80. 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It's no wonder that the headless architecture has been gaining popularity among online stores.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/8db21f093f42d16c5e39016ff9800de6a2c2e278-1100x550.jpg\"},\"publishedAt\":\"2022-11-22T14:32:40Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"headless-ecommerce-is-it-the-future-of-online-retailers\"},\"title\":\"Headless eCommerce - Is It The Future Of Online Retailers?\"},{\"_id\":\"BiGONLqPkJNFDhWBxw6tzJ\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"Technology\",\"excerpt\":\"Web Summit has been a staple event in the tech world for years now. This year it broke all kinds of records with over 75 000 people attending. So, what were some of the highlights of the event and what did I find the most interesting?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/5da31be38bcc1dc758bcd55ef30a9a723a409e5c-1100x550.jpg\"},\"publishedAt\":\"2022-11-17T11:46:44Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"my-thoughts-from-web-summit-2022-what-is-the-future-of-tech\"},\"title\":\"My Thoughts From Web Summit 2022 - What Is The Future Of Tech?\"},{\"_id\":\"JkljlUJZPyU46FZnftMDtB\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Marketing\",\"excerpt\":\"All businesses know that they have to be present online, but many make digital changes with little to no guidance. 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We’ve had 4 days fully packed with panels, engaging discussions and lots of networking. Was it worth it? What did I learn? What does the future hold in terms of tech trends?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/9f63d26736d5ea7980716677268123aa69b1534f-1100x550.jpg\"},\"publishedAt\":\"2022-11-16T23:30:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"5-things-i-learned-at-web-summit-2022\"},\"title\":\"5 Things I Learned At Web Summit 2022\"},{\"_id\":\"JkljlUJZPyU46FZnftL2TZ\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Headless: a quick primer Everyone's talking about headless these days. Not to mention their grandmothers. But what is it about this new technology which puts a spring in developers' steps and causes business owners to throw their cash around to get a hold of it? Let’s start with an analogy.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/79053cb03b6e5dc4562b8f9d4412c5d43d070555-1100x550.jpg\"},\"publishedAt\":\"2022-11-15T10:40:11Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"what-is-headless\"},\"title\":\"What is headless?\"},{\"_id\":\"HJAOITYOoxNbk7ITIecx3D\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"Marketing\",\"excerpt\":\"Content marketing is a very effective marketing strategy if done right. But how much do you need to invest for a successful content marketing campaign?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b05f61875290b8bfb7065ec8f955182339339976-1100x550.jpg\"},\"publishedAt\":\"2022-11-10T10:27:42Z\",\"readTime\":\"11 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-much-does-good-content-marketing-cost\"},\"title\":\"How much does good content marketing cost?\"},{\"_id\":\"BiGONLqPkJNFDhWBxw6JV1\",\"author\":{\"name\":\"Stine Nevjar\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-64074ff49f6cc774776570e422a5bcf7e3363118-2146x3219-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/64074ff49f6cc774776570e422a5bcf7e3363118-2146x3219.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"Did you invest cash and competence building an excellent CMS? Congratulations on an important investment! Do you plan to spend time and money developing an outstanding website? We couldn't agree more with the decision.But do you invest comparable resources filling the technical framework with quality content? If the answer is no, you are at risk of missing out on leads, professional networks and ultimately: New customers.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/eda69b343b603d7a97060572d24ead5b31ebf61d-1100x550.jpg\"},\"publishedAt\":\"2022-11-09T13:02:27Z\",\"readTime\":\"8 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"quality-content-is-the-key-to-customer-conversions\"},\"title\":\"Quality content is the key to customer conversions\"},{\"_id\":\"HJAOITYOoxNbk7ITIebJAg\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"You might think of web development as a pretty mechanical and dry process. Write a command into a terminal exactly like the language dictates to make the machine do a specific thing. But there are actually many similarities between coding and playing music. After all, if you don’t follow the rules of music, you’ll end up sounding pretty bad. The art in both is about using the rules in creative and interesting ways to make your instrument worth listening to. In the same way, putting together a team for a client is like forming a band. You want the band to be great, and give the client/listener a good experience. And you also want the band to enjoy the experience, which makes them do better work. The performance should also be rewarding – for the band and for the listeners. Here are some aspects to consider for smashing performances.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b580ff596175370a2716923f6a9ef8a659e6fb06-1100x550.jpg\"},\"publishedAt\":\"2022-11-01T14:32:51Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"6-reasons-why-development-teams-are-like-bands-0\"},\"title\":\"6 reasons why development teams are like bands\"},{\"_id\":\"HJAOITYOoxNbk7ITIebDuA\",\"author\":{\"name\":\"Iga Wójtowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e5c79c0fbc93e786bd878c0761eadf344042881-197x167-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e5c79c0fbc93e786bd878c0761eadf344042881-197x167.webp\"},\"category\":\"UX \u0026 Design\",\"excerpt\":\"Search engine optimization (SEO) is nothing new. It's been around almost as long as the search engines themselves. And that's simply because it's a great way to organically build a steady stream of quality traffic to your channels (whether it's a blog, website or others). But during the last couple of years there's been some significant changes in SEO algorithms. What are those changes and how will (or already are) they impact you, your team and your business?\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/eed31ec3b7fc47395fa57e6e3738924e7c1bc2ec-1100x550.jpg\"},\"publishedAt\":\"2022-10-27T09:05:50Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-seo-has-changed-in-the-recent-years-what-that-means-for-you\"},\"title\":\"How SEO Has Changed In The Recent Years \u0026 What That Means For You\"},{\"_id\":\"HJAOITYOoxNbk7ITIeb5NW\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Not sure how to use Drupal for lead conversions? We give you a look under the hood of the module Drupal Gutenberg, which can transform your system from a solid CMS into one that drives sales and conversions almost on its own.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/799ae9702c7a2c687f6329cd2e5f5e19539239e9-1100x550.jpg\"},\"publishedAt\":\"2022-10-25T10:36:22Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"drupal-from-cms-to-conversion-machine\"},\"title\":\"Drupal - from CMS to conversion machine\"},{\"_id\":\"BiGONLqPkJNFDhWBxw3gIu\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Drupal is an established CMS and it has been around for years. Usually, it is used with a monolithic, traditional structure. This means that both the front-end and back-end are on one server. You create content in a Drupal back-end and it is then displayed on a Drupal front-end, similarly to other monolithic solutions. However, Drupal can be used as a headless CMS as well.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/79dd7748aee418626f21294f305a89a57ad89430-1100x550.jpg\"},\"publishedAt\":\"2022-10-18T08:56:32Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"drupal-headless-vs-drupal-monolithic-bringing-the-traditional-cms-into-the-future\"},\"title\":\"Drupal Headless vs. Drupal Monolithic - Bringing The Traditional CMS Into The Future\"},{\"_id\":\"JkljlUJZPyU46FZnftJBDX\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Marketing\",\"excerpt\":\"Content marketing is about attracting and building relationships with customers. It's a long game without some of the instant results paid ads sometimes gives, but given enough time and effort, it's for many probably the best marketing method out there for what it gives back.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/ef035dd880bbff91bd47cd29b5aba62b6ee40a07-1173x632.png\"},\"publishedAt\":\"2022-10-13T11:58:13Z\",\"readTime\":\"11 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"why-these-companies-succeed-with-content-marketing\"},\"title\":\"Why these companies succeed with content marketing\"},{\"_id\":\"HJAOITYOoxNbk7ITIeZcqY\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Content management systems were made to make our lives easier. And while they usually do just that, sometimes they can become part of the problem and not the solution. It’s important to identify the signs that you might’ve outgrown your CMS early on and come up with solutions before they become serious issues for your business. Let’s go over how your CMS might be holding you back from growth.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/62f179c7de6dc407eeb5e44e5b8aba64d6452b45-1100x550.jpg\"},\"publishedAt\":\"2022-10-11T07:14:09Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-your-cms-might-be-holding-you-back-from-growth\"},\"title\":\"How Your CMS Might Be Holding You Back From Growth?\"},{\"_id\":\"HJAOITYOoxNbk7ITIeZZGz\",\"author\":{\"name\":\"Sigvart Andersen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-40e8d76639a93c1a47284054db2e9624098c9e35-500x500-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/40e8d76639a93c1a47284054db2e9624098c9e35-500x500.webp\"},\"category\":\"Marketing\",\"excerpt\":\"Are you spending a lot of money on digital campaigns without them generating leads or sales? Then the explanation could be your landing page.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/9ea15caa75814225fc3244a7f9efaaaca882df55-1100x550.jpg\"},\"publishedAt\":\"2022-09-29T07:53:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"a-good-landing-page-increases-leads\"},\"title\":\"A good landing page increases leads\"},{\"_id\":\"BiGONLqPkJNFDhWBxw3Qku\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"UX \u0026 Design\",\"excerpt\":\"Ten years ago we talked about which platform had the most functionality. More functionality gave more possibilities, which means a more powerful customer experience. Those days are over, because today most systems can do anything you want. But it doesn't necessarily cost the same - scalability, efficiency and training needs are some of the factors that take over. Now we are instead talking about good ROI, or where you get the most bang for your buck in the short and long term.So - which platform is best for you? Read on to get 7 pointers, and a little reassuring pep talk at the end.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/cdf5c56b8095ada3b2559bb19cd7fd657e78afa1-1100x550.jpg\"},\"publishedAt\":\"2022-09-22T06:52:00Z\",\"readTime\":\"6 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"wordpress-vs-drupal-vs-laravel-which-platform-is-best\"},\"title\":\"WordPress vs Drupal vs. Laravel - which platform is best?\"},{\"_id\":\"HJAOITYOoxNbk7ITIeZQ7T\",\"author\":{\"name\":\"Roberto Ornelas\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1ce226f947ad3038c7fcdaededd884c69e28e279-2116x3194-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/1ce226f947ad3038c7fcdaededd884c69e28e279-2116x3194.jpg\"},\"category\":\"Technology\",\"excerpt\":\"1 out of 30 pages in all of the internet is on Drupal. For over 20 years the Drupal community has worked to create a free and open digital space which belongs to everyone, and built Drupal into the best Enterprise level CMS available. The fact that it’s still open source is a credit to the community of developers who relentlessly continue to improve it.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/f75660d0decc87d5e0c47b04933fb3070def4a26-1100x550.jpg\"},\"publishedAt\":\"2022-09-15T07:21:06Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"the-state-of-drupal-in-2022\"},\"title\":\"The state of Drupal in 2022\"},{\"_id\":\"JkljlUJZPyU46FZnftIwcZ\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"Technology\",\"excerpt\":\"As a business in today's world, you need to leverage technology for business success. With changing customer needs, companies have used new technologies to gain competitive advantage and provide more personalised experiences. Most, if not all, successful businesses optimise their daily operations through their CMS, CRM and related systems to increase ROI and revenue. If you aren't sure that you are squeezing every last drop of potential out of your owned platforms, read on to discover some important ways to leverage technology in 2022.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/93b7a5da67702cc4153b2b8f24b667b34829cad0-1100x550.jpg\"},\"publishedAt\":\"2022-09-08T09:43:16Z\",\"readTime\":\"7 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-leverage-technology-for-business-growth\"},\"title\":\"How To Leverage Technology For Business Growth\"},{\"_id\":\"JkljlUJZPyU46FZnftIvXd\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"Technology\",\"excerpt\":\"DrupalCon 2022 kicks off in Prague on september 20th, and we'll be there both as contributors and Drupal enthusiasts. It's looking to be an exciting event of lectures, workshops and content from many of the biggest contributors to the Drupal community (Including us).The calendar contains dozens of daily events and other happenings. To make it easy for you to stay updated we will curate the best content through exclusive daily updates. If you're a Drupal-user, client or just interested, this content is for you.So if you'd like to know where Drupal is heading in the coming years, or which cool new modules you should know about, press the button below to stay current!\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/58e58e62177ea8b787d5396f87e57919c1ffb0ac-1100x550.jpg\"},\"publishedAt\":\"2022-09-07T11:28:58Z\",\"readTime\":\"2 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"we-give-you-the-best-of-drupalcon-2022\"},\"title\":\"We give you the best of DrupalCon Prague 2022\"},{\"_id\":\"JkljlUJZPyU46FZnftIqP1\",\"author\":{\"name\":\"Łukasz Fedorowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec6df45438f11aac443d149cb02eae10b39dc43-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6ec6df45438f11aac443d149cb02eae10b39dc43-300x300.jpg\"},\"category\":\"UX \u0026 Design\",\"excerpt\":\"There is almost an infinite number of design tools out there. Some are great for nearly everything, some are made to solve specific design issues, and others should be avoided altogether. Below I have collected some of the tools I prefer to use, and will be a great starting point for any design journey. Start prototyping and designing, and stick with the tool(s) that works best for you. Good luck!\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/7921c165419cdeb29a16f8fe846c7a390497e66a-1100x550.jpg\"},\"publishedAt\":\"2022-09-01T08:18:11Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"the-best-ux-tools-to-use\"},\"title\":\"The best UX tools to use\"},{\"_id\":\"HJAOITYOoxNbk7ITIeYyyM\",\"author\":{\"name\":\"Magdalena Skrzypek\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-022fee9aacfab7912929705833b991173f8da7bb-480x480-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/022fee9aacfab7912929705833b991173f8da7bb-480x480.webp\"},\"category\":\"UX \u0026 Design\",\"excerpt\":\"How do we define whether the solution is a good or bad experience? Often, the definition is really subjective. It depends on the product, the functionalities and, most importantly, the users, who it is crucial to understand by discovering their needs and pain points by conducting user research. Nevertheless, there is a lot more that we can do to make sure that the solution we are working on will come out as usable and meaningful to the users as possible.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/2d151d5c48e257342b085cf0e2d91f37de34c2ef-1100x550.jpg\"},\"publishedAt\":\"2022-08-04T07:00:00Z\",\"readTime\":\"4 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"5-principles-for-good-user-experience-ux\"},\"title\":\"5 principles for a good user experience\"},{\"_id\":\"HJAOITYOoxNbk7ITIeYsS6\",\"author\":{\"name\":\"Łukasz Fedorowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec6df45438f11aac443d149cb02eae10b39dc43-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6ec6df45438f11aac443d149cb02eae10b39dc43-300x300.jpg\"},\"category\":\"Digitalization\",\"excerpt\":\"Universal design of websites allows as many people as possible to use the website as intended. If you own a website in Europe, you are required to meet certain requirements for universal design.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/8f38b178ae46d9d05b688e93337b62e10794fe42-1100x550.jpg\"},\"publishedAt\":\"2022-07-14T06:30:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"why-these-organizations-are-great-at-accessibility\"},\"title\":\"Why these organizations are great at accessibility\"},{\"_id\":\"JkljlUJZPyU46FZnftIaNh\",\"author\":{\"name\":\"Per Andre Rønsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-377dfd290519a0fa67bf8f300de305404edfdec5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/377dfd290519a0fa67bf8f300de305404edfdec5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"In the recent years new apps have flourished and there's been a lot of discussion around native apps, web applications, hybrid apps and progressive web applications. Let's take a closer look into the differences and whats the best fit for you.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b0cfff67ad7677bfdd840e7adca24019c3402b47-1100x550.jpg\"},\"publishedAt\":\"2022-07-05T09:18:09Z\",\"readTime\":\"9 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"mobil-eller-webapplikasjon-hva-bør-du-velge\"},\"title\":\"Mobile- or web application - what to choose?\"},{\"_id\":\"JkljlUJZPyU46FZnftHsY7\",\"author\":{\"name\":\"Vincent Hasselgård\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-40a00d9e51568f37ae504aa26a407c9c39b4f9d5-512x512-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/40a00d9e51568f37ae504aa26a407c9c39b4f9d5-512x512.jpg\"},\"category\":\"Technology\",\"excerpt\":\"It’s easy to think of the internet and cloud as virtual concepts. After all, our connection to them is largely unseen. But it has a dark side which might surprise you - we’re talking about its environmental impact.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6e0103c7c08284ca46c89025b463a7f61306d8bc-560x350.png\"},\"publishedAt\":\"2022-05-19T15:30:37Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"3-ways-to-greenify-your-websites-environmental-footprint\"},\"title\":\"3 Ways to greenify your website's environmental footprint\"},{\"_id\":\"JkljlUJZPyU46FZnftHD37\",\"author\":{\"name\":\"Łukasz Fedorowicz\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec6df45438f11aac443d149cb02eae10b39dc43-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6ec6df45438f11aac443d149cb02eae10b39dc43-300x300.jpg\"},\"category\":\"Technology\",\"excerpt\":\"We used to think that web services are meant only for the digitally fluent, with access to the right hardware and an internet connection (hello, 1990s!). It quickly became apparent that everyone benefits from using it, even more so when mobile devices became affordable and cheap enough to be used by everyone.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/e216e96938e494c00083824fc852776e9d4337fa-1100x550.jpg\"},\"publishedAt\":\"2022-04-19T06:28:18Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"4-reasons-why-you-should-address-accessibility-in-every-project\"},\"title\":\"4 reasons why you should address accessibility in every project\"},{\"_id\":\"HJAOITYOoxNbk7ITIeXH1A\",\"author\":{\"name\":\"Tom Sieron\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56e728cfe0e2918a3d33e4bec1594d230040edaa-300x300-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/56e728cfe0e2918a3d33e4bec1594d230040edaa-300x300.webp\"},\"category\":\"Technology\",\"excerpt\":\"We’ve compiled seven of the top intranet trends of 2022 – our must-have recommendations for any modern intranet.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/d68b2e0c71ace05b8c9405e810f59c1ff8e535ca-1100x550.jpg\"},\"publishedAt\":\"2022-04-08T07:24:00Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"7-trends-in-intranet-design-for-2022\"},\"title\":\"7 Trends in Intranet Design for 2022\"},{\"_id\":\"BiGONLqPkJNFDhWBxw1BRm\",\"author\":{\"name\":\"Tom Sieron\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56e728cfe0e2918a3d33e4bec1594d230040edaa-300x300-webp\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/56e728cfe0e2918a3d33e4bec1594d230040edaa-300x300.webp\"},\"category\":\"Technology\",\"excerpt\":\"Intranets have long been a tried-and-true part of organizations ecosystems. Now, customisation is expanding the possibilities and benefits of using intranet infrastructure.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/33c5ba5e42aceab172039dea1c19f13d0bcba6cb-1100x550.jpg\"},\"publishedAt\":\"2022-04-01T05:18:00Z\",\"readTime\":\"16 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"building-a-better-digital-workplace-with-a-custom-intranet\"},\"title\":\"Building a Better Digital Workplace with a Custom Intranet\"},{\"_id\":\"JkljlUJZPyU46FZnftGvLN\",\"author\":{\"name\":\"Frank Gjertsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dd17ad5bcb403b4669b85d12778120790e1c07cd-2436x3654-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/dd17ad5bcb403b4669b85d12778120790e1c07cd-2436x3654.jpg\"},\"category\":\"Technology\",\"excerpt\":\"When designing a new article or landing page in WordPress or Drupal using the gutenberg plugin, you quickly end up in a situation where the standard blocks don’t appear to exactly fit your needs.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b498cb2f89bbea16862e4bcd402a75d1231e3aa1-1100x550.jpg\"},\"publishedAt\":\"2022-03-03T11:02:32Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"what-to-think-about-when-designing-custom-gutenberg-blocks\"},\"title\":\"What to think about when designing custom Gutenberg blocks\"},{\"_id\":\"BiGONLqPkJNFDhWBxw0sO6\",\"author\":{\"name\":\"Piotr Łysakowski\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b5299883853cbdacf320ddd7546b1414a53de607-3913x3813-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b5299883853cbdacf320ddd7546b1414a53de607-3913x3813.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"Planning a workshop is not only about designing a set of exercises, but also about your attitude, the atmosphere and relationship that you build with the participants, and your facilitation skills.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/082eea292d2bba46aa83eff1f2791b1b7c312d80-1100x550.jpg\"},\"publishedAt\":\"2022-02-07T14:45:45Z\",\"readTime\":\"20 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"21-tips-for-how-to-run-a-great-workshop\"},\"title\":\"23 tips for how to run a great workshop\"},{\"_id\":\"JkljlUJZPyU46FZnftHNSN\",\"author\":{\"name\":\"Thor André Gretland\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/b3fb4b862caa8108999b5f2ab20666abec1f5165-514x514.jpg\"},\"category\":\"Technology\",\"excerpt\":\"Have you ever had a discussion where everyone agrees with you? Maybe in a group on some social medium, especially dedicated to agreeing on something? That’s how most social groups are formed, after all. It’s even an important evolutionary trait. Low social friction is vital to a group’s survival. We need to agree on certain things.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/dfc14d340b2269d9225dae1a819462a231591e0f-1100x550.jpg\"},\"publishedAt\":\"2021-11-23T13:02:01Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"no-we-wont-make-your-wordpress-site-unless-thats-exactly-what-you-need\"},\"title\":\"No, we won’t make your WordPress site (unless that’s exactly what you need)\"},{\"_id\":\"BiGONLqPkJNFDhWBxw0o00\",\"author\":{\"name\":\"Ivo Fernandes\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-39cb49b7064b3b4a995bb8ae52920a2b62d3f515-300x300-jpg\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/39cb49b7064b3b4a995bb8ae52920a2b62d3f515-300x300.jpg\"},\"category\":\"Technology\",\"excerpt\":\"At Frontkom we love finding the right tools to solve problems for our clients. So when we find a tool that won’t just solve a problem, but most problems within an area, we get pretty excited. Because for us a tool is no better than the problem that it’s able to solve.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/6d7fbbbbc0f01d6d4d10b2f81831d7c8b6d1c2ca-616x344.jpg\"},\"publishedAt\":\"2021-11-05T09:10:53Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"3-reasons-why-flutter-solves-your-app-development-problems\"},\"title\":\"3 Reasons why Flutter solves your app development problems\"},{\"_id\":\"HJAOITYOoxNbk7ITIeWiDp\",\"author\":{\"name\":\"Sven Hognestad\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500-png\",\"_type\":\"reference\"}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/01a397be3ad69ddb20ece45f72e5bc527b5dd0f1-500x500.png\"},\"category\":\"Technology\",\"excerpt\":\"Involving QA engineers at the beginning of a project seems like a perfectly obvious choice, in hindsight. It’s not like we invented the concept.\",\"featuredImage\":{\"url\":\"https://cdn.sanity.io/images/2cd0yk6x/production/dcd8d8ba186351661b5eedb9f2e98b9c01f3723c-1100x550.jpg\"},\"publishedAt\":\"2021-10-29T13:41:30Z\",\"readTime\":\"5 min\",\"slug\":{\"_type\":\"slug\",\"current\":\"5-reasons-to-test-early-and-often\"},\"title\":\"5 tips on testing early, and often\"},{\"_id\":\"4rVwF1Qbt26Dj1cok4fL9v\",\"author\":{\"name\":\"Henrik Akselsen\",\"profileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c64309d65633adc997be9941e913929cec15321d-2806x4209-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.5658121499353727,\"left\":0.14210209542865881,\"right\":0.19025038927486737,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.43418785006462735,\"width\":0.6676475152964738,\"x\":0.4759258530768957,\"y\":0.21709392503231367}},\"profileImageUrl\":\"https://cdn.sanity.io/images/2cd0yk6x/production/c64309d65633adc997be9941e913929cec15321d-2806x4209.jpg\"},\"category\":\"Marketing\",\"excerpt\":\"Your website goals should be Specific, Measurable, Attainable, Relevant and Timely (SMART). 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