Think with Google: Marketing Research & Digital Trends

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• 3 Ways Brands Are Innovating With YouTube Bumper Ads

  Posted:Tue, 30 May 2017 00:00:00 +0000

  YouTube’s six-second bumper ads are helping brands get their messages across efficiently and memorably. Learn how three brands are making the most of the format.

• 4 Things You Need to Know About the Future of Marketing

  Posted:Thu, 25 May 2017 00:00:00 +0000

  At Google Marketing Next, our recent ads and commerce event, industry leaders discussed the latest forces and trends shaping the future of marketing.

• Why You Can No Longer Define Your Strategy by Channels

  Posted:Wed, 24 May 2017 00:00:00 +0000

  Consumers move seamlessly across the physical and digital worlds—and expect businesses to do the same.

• Inside Google Marketing: Testing a Media Plan That Leads With YouTube Bumper Ads

  Posted:Wed, 24 May 2017 00:00:00 +0000

  Check out a Google marketing team’s learnings from leading with YouTube bumper ads in its media plan.

• Machine Learning Will Drive the Industry’s Next Revolution

  Posted:Tue, 23 May 2017 00:00:00 +0000

  At Google Marketing Next, Google’s Senior Vice President of Ads & Commerce Sridhar Ramaswamy and his team talked about the innovations shaping the future of marketing and unveiled new product launches across Ads, Analytics, and Doubleclick.

• It’s Time to Embrace New Measurement Priorities

  Posted:Wed, 17 May 2017 00:00:00 +0000

  The beauty of digital has always been the ability to measure outcomes—digital measurement was relatively straightforward. But mobile changed all that.

• Three Secrets of Customer-Centric Search Marketers

  Posted:Wed, 17 May 2017 00:00:00 +0000

  Successful customer-centric marketers focus on the lifetime value of customers, rather than isolated sales transactions.

• Travel Planning and Purchasing Has Evolved on Mobile

  Posted:Wed, 17 May 2017 00:00:00 +0000

  The marketers who provide the best travel websites and apps are more likely to drive bookings and create long-term value.

• Shopping Insights: Do You Know What a Dad Hat Is?

  Posted:Mon, 15 May 2017 00:00:00 +0000

  Use our Shopping Insights tool to help uncover trends and explore a product’s popularity.

• 4 Creative Thinkers on How Technology Is Changing Brand Storytelling

  Posted:Sun, 14 May 2017 00:00:00 +0000

  From shorter ad formats to immersive VR, the supply of innovative new storytelling tools is bottomless. But how can brands ensure they break through?

• YouTube User Stats From Brandcast 2017: 3 Trends in Video Viewing Behavior

  Posted:Wed, 10 May 2017 00:00:00 +0000

  People care about their favorite shows—not where they show up. Check out three viewer trends on the blurring lines between TV and online video.

• Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?

  Posted:Wed, 10 May 2017 00:00:00 +0000

  Mobile has changed everything but it's only Act One. Machine learning in marketing is set to drive the industry's next revolution.

• Modern Moms on YouTube Are Finding Their Own Way to Parent

  Posted:Wed, 10 May 2017 00:00:00 +0000

  Check out six trends playing out with moms on YouTube.

• The Surprising Online Video Trend That Peaks on Tuesdays

  Posted:Wed, 10 May 2017 00:00:00 +0000

  YouTube fitness video watch time on TV screens peaks on Tuesdays, suggesting people are building sweat equity right in their own homes.

• The Rise of Online Video on the TV Screen

  Posted:Wed, 10 May 2017 00:00:00 +0000

  Is watching online video on TV so different from watching TV content on TV? Check out the latest YouTube audience research for insights.

• What Brands Can Learn From Educational Content on YouTube

  Posted:Mon, 08 May 2017 00:00:00 +0000

  Learning content has grown tremendously on YouTube. Check out three things brands can learn from educational content on YouTube.

• Brands Taking a Stand: 4 Industry Leaders on the New Rules of Brand Culture

  Posted:Thu, 04 May 2017 00:00:00 +0000

  Brands are entering cultural and political debates they might've shunned in the past. But how to ensure their messaging feels authentic? Four experts weigh in.

• Fiat Chrysler Automobiles Drives 22% More Conversions With Similar Audiences for Search

  Posted:Mon, 01 May 2017 00:00:00 +0000

  Fiat Chrysler Automobiles enabled Similar Audiences for Search campaigns to serve ads to more qualified users, resulting in 22% more conversions.

• Neutrogena's First Digital-Centric Campaign: 1 Campaign Success Story, 3 Viewpoints

  Posted:Thu, 27 Apr 2017 00:00:00 +0000

  A Neutrogena case study, told from three different viewpoints: brand, creative, and media. Peek behind the curtain at how Neutrogena launched its first digital-centric campaign.

• How Travel Marketers Can Own the Customer Journey

  Posted:Tue, 25 Apr 2017 00:00:00 +0000

  Trip-planning can be a chore, but marketers can make it better. Learn the top 3 strategies for travel marketers to connect — and drive more bookings.

• Summer Travel Trends: What Search Activity Reveals About Consumers' Mindsets

  Posted:Thu, 20 Apr 2017 00:00:00 +0000

  Planning for summer travel is in full swing, with travelers seeking out budget-friendly trips, prioritizing time with loved ones, and embracing flexibility.

• Lessons Learned From Experiments in Creating VR Content

  Posted:Wed, 19 Apr 2017 00:00:00 +0000

  Helping to create and break the rules of virtual reality as a storytelling medium. Tabel VR is an experiment in storytelling.

• Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

  Posted:Wed, 19 Apr 2017 00:00:00 +0000

  They're only :06, but YouTube Bumper ads can unlock untapped creative juice. Find out the four video editing techniques that make a brand memorable.

• Case Study: How La Quinta Captured Travelers—and Increased Conversions—by Leading With Data

  Posted:Sat, 15 Apr 2017 00:00:00 +0000

  Learn how smart audience targeting helped La Quinta to capture new customers — and re-engage their loyalty members.

• Why App Marketing Is a Game of Inches

  Posted:Thu, 13 Apr 2017 00:00:00 +0000

  Google executive reveals why mobile marketers should treat their work as a game of inches.

• L'Oréal's Digital Transformation

  Posted:Wed, 12 Apr 2017 00:00:00 +0000

  L'Oréal USA's CMO shares her tips on creating a digital strategy that will reach and engage today's consumers to drive growth for your brand.

• Gen Z: A Look Inside Its Mobile-First Mindset

  Posted:Mon, 03 Apr 2017 00:00:00 +0000

  New data on teens' behaviors, tastes, and wants, plus multicultural insights.

• How Home Furnishing Brands Can Turn Browsers Into Buyers

  Posted:Tue, 28 Mar 2017 00:00:00 +0000

  Home furnishing brands have opportunities to reach shoppers via mobile in 4 critical moments of intent, and turn browsers into buyers.

• The Key Moments to Reach Home and Garden Shoppers

  Posted:Tue, 28 Mar 2017 00:00:00 +0000

  Win home and garden consumers in key micro-moments by being there and useful on mobile.

• Local Inventory Ads Help SportScheck Score Big With Mobile Shoppers

  Posted:Thu, 23 Mar 2017 00:00:00 +0000

  When SportScheck wanted to reach omnichannel shoppers, local inventory ads helped the brand get in front of potential customers with relevant information.

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