Think with Google - Discover Marketing Research & Digital Trends

How Unilever taps YouTube creators and fandoms to drive brand ‘desire at scale’

Mon, 06 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this case study on Unilever’s reach strategy tapping YouTube creators and fandoms to drive brand desire.

5 podcasting tips for marketers in a video-first world

Thu, 02 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover podcast tips to build a video-first strategy and drive marketing results.

Pilots to performance: What CMOs can learn from Google’s efforts to scale AI

Wed, 01 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how CMOs turn AI pilots into scalable AI with a strategy that drives measurable business impact.

Unlocking growth: How Expedia Group redefined brand performance with Meridian

Wed, 01 Apr 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how Expedia Group improved brand measurement and brand performance with a marketing mix model.

7 marketing lessons from Google’s Media Lab

Wed, 01 Apr 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Discover seven lessons from Google’s Media Lab on AI in marketing and evolving marketing strategy for 2026.

The Science of Demand: Ads measurement in the AI Era

Tue, 31 Mar 2026 00:00:00 +0000

Google's official digital marketing publication. Learn how to build a modern marketing measurement framework using signals, metrics, and data.

The 2026 marketer's guide: The rise of the super-empowered consumer

Fri, 27 Mar 2026 00:00:00 +0000

Discover how AI is transforming the customer journey and shaping marketing strategy. Download the guide to reach today’s super-empowered consumers.

From attention to action: Creator-led growth on YouTube

Fri, 27 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how YouTube creator marketing fuels creator-led growth, turning attention into long-term ROI.

Beyond the prompt: 10 AI workflows to help CMOs lead with impact

Fri, 20 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore 10 AI workflows helping CMOs streamline marketing automation and focus on higher-impact strategy.

How Julian Shapiro-Barnum brings ‘kid energy’ to creator partnerships

Fri, 20 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Julian Shapiro-Barnum approaches creator and brand partnerships while maintaining audience trust.

How YouTube creators are redefining sports fandom

Mon, 16 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how sports creators are reshaping sports fandom and what it means for content creator marketing

Every CMO needs an AI marketing champion

Mon, 16 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how ownership turns AI adoption into scalable, lasting progress in your organization.

How Virgin Voyages uses AI to send personalized postcards from tomorrow

Thu, 12 Mar 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Discover how Virgin Voyages uses generative AI marketing to deliver AI at scale through personalized creative.

Customer-decision journeys are compressing. What does that mean for marketers?

Thu, 05 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how AI search is compressing the customer-decision journey and reshaping consumer insights.

The agency advantage: Rethinking ROI with a single source of truth

Thu, 05 Mar 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how agency partnership and a modern data strategy help brands rethink measurement ROI.

Addressing the growth gap: The hidden ROI of demand creation

Thu, 26 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how improved ad attribution reveals the true marketing ROI of demand creation through long-term measurement.

Win over your CFO: 9 steps Google Marketing took to partner with finance

Wed, 25 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Google’s marketing and finance teams use incrementality and measurement strategy to build trust.

How leading brands are owning the new sports fan journey

Fri, 20 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how sports content creators are redefining sports culture through creator marketing.

The power of trust: Adam W & Jimmy John’s balance creativity and brand goals

Fri, 20 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how creator collaboration and short-form video marketing advanced Jimmy John’s brand goals.

3 years of streaming leadership, 3 marketing opportunities for brands in 2026

Thu, 19 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore marketing opportunities for brands to take on YouTube, from the creator economy to AI-powered tools.

Build your AI future in partnership

Fri, 13 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how the right agency partner can unlock AI advantage for faster, smarter marketing.

Efficiency or advantage? 4 ways AI can boost your marketing strategy

Fri, 13 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore these use cases and learn how to use AI to boost your marketing strategy.

What to expect in digital advertising and commerce in 2026

Fri, 13 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Get Vidhya Srinivasan’s take on 2026 digital advertising trends including AI in advertising and agentic commerce.

How experimentation and incrementality testing reveal the true value of marketing

Fri, 13 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how marketing experimentation and incrementality testing help build a strong media planning strategy.

5 things marketers need to know from Google’s Search chief

Wed, 11 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn 5 key insights from Google’s Search chief on AI-powered innovations marketers can use today.

Beyond game day: Why the Big Game sports marketing strategy is changing

Wed, 11 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover why the Big Game sports marketing strategy is changing in an always-on, fandom-driven era.

How a top YouTube creator helped Crumbl set a record for positive sentiment

Wed, 11 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how creator campaigns shaped Crumbl’s influencer marketing strategy to drive positive sentiment.

From prompting to managing: The rise of agentic marketing

Wed, 11 Feb 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how agentic marketing helps CMOs strategically move from prompting tools to managing AI agents.

How to turn holiday shopping data into a 2026 growth engine

Wed, 14 Jan 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how to turn holiday shopping data into a growth engine by using AI and customer lifetime value.

New tech and tools for retailers to succeed in an agentic shopping era

Tue, 13 Jan 2026 00:00:00 +0000

An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales