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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Think with Google - Discover Marketing Research &amp; Digital Trends</title><link>https://www.thinkwithgoogle.com/</link><description>Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.</description><atom:link href="https://www.thinkwithgoogle.com/rss.xml" rel="self"/><language>en</language><lastBuildDate>Thu, 25 Jun 2026 00:00:00 +0000</lastBuildDate><item><title>How Airalo transformed its iOS growth strategy with privacy-centric measurement</title><link>https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/airalo-privacy-first-measurement/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600_x_900_-_Airalo_1.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover how Airalo transformed privacy-first measurement into a growth engine.</description><pubDate>Thu, 25 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/airalo-privacy-first-measurement/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600_x_900_-_Airalo_1.width-600.png" width="600"/></item><item><title>Google DeepMind CEO on AI and the future of creativity</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/future-of-ai-creativity-demis-hassabis/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG-US-2835---Demis-Palais-Keynote---Thumbnail.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover 5 takeaways on AI and creativity from Demis Hassabis, the Google DeepMind CEO, at Cannes.</description><pubDate>Thu, 25 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/future-of-ai-creativity-demis-hassabis/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG-US-2835---Demis-Palais-Keynote---Thumbnail.width-600.png" width="600"/></item><item><title>Frontier CMO: The creativity edition</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-creativity-guide-marketing-leaders/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG-US-2821---TwG-Cannes-PDF---Thumb_01_1.width-600.png"&gt;Explore our AI Creativity guide to learn how marketing leaders can scale intelligent creative, unlock new ideas, and drive stronger business results with AI.</description><pubDate>Mon, 22 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-creativity-guide-marketing-leaders/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG-US-2821---TwG-Cannes-PDF---Thumb_01_1.width-600.png" width="600"/></item><item><title>3 ways frontier CMOs should rewire marketing teams for the human-AI Era</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/agentic-ai-marketing-teams/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG-US-2841---Jim-L-5-Mckinsey-Cannes-_-Diseno.width-600.png"&gt;Google’s Official Digital Marketing Publication. Learn how CMOs can rewire AI marketing teams, workflows, and operating models for the human-AI era.</description><pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/agentic-ai-marketing-teams/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG-US-2841---Jim-L-5-Mckinsey-Cannes-_-Diseno.width-600.png" width="600"/></item><item><title>How do CMOs actually drive growth in the AI era?</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/cmos-as-growth-architects/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG_US_TwG_Draft_2827_1600x900.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover how CMOs and marketing leadership can architect their own growth in this interview with Tariq Hassan.</description><pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/cmos-as-growth-architects/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG_US_TwG_Draft_2827_1600x900.width-600.png" width="600"/></item><item><title>YouTube creators are reinventing entertainment and sports. What brands need to know</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-creator-marketing-reinvention/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_Ee0uIZj.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Discover how creators are reinventing entertainment and how brands can build with them.</description><pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-creator-marketing-reinvention/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_Ee0uIZj.width-600.jpg" width="600"/></item><item><title>Good SEO is good GEO</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-search-era-brand-authority-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/16x9_TwG_US_TwG_Draft_2832_Brendon_Kraham_0pt2.width-600.png"&gt;Google’s Official Digital Marketing Publication. See how to create and capture demand in the era of AI search with brand authority and content and data strategy.</description><pubDate>Fri, 19 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-search-era-brand-authority-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/16x9_TwG_US_TwG_Draft_2832_Brendon_Kraham_0pt2.width-600.png" width="600"/></item><item><title>We’re in a new era of video. Here’s how marketers can make the most of it</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/new-video-era-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_4SQ48yL.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. We’re in a new era of video marketing. Here’s how marketers can make the most of it.</description><pubDate>Wed, 17 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/new-video-era-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_4SQ48yL.width-600.jpg" width="600"/></item><item><title>Shelly Palmer’s Cannes briefing: 4 shifts shaping this year’s festival</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/cannes-agentic-commerce-enterprise-ai/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_cg1o6S6.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Explore four shifts shaping Cannes Lions, from agentic commerce and enterprise AI to the creator economy.</description><pubDate>Wed, 17 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/cannes-agentic-commerce-enterprise-ai/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_cg1o6S6.width-600.jpg" width="600"/></item><item><title>The expansionary moment: Why AI is the catalyst for agency evolution</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-expansion-for-agency-evolution/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/Paul_Limbrey_-_TwG_US.width-600.png"&gt;Google’s Official Digital Marketing Publication. Learn how AI expansion and transformation are driving agency evolution and unlocking growth.</description><pubDate>Thu, 11 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-expansion-for-agency-evolution/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/Paul_Limbrey_-_TwG_US.width-600.png" width="600"/></item><item><title>How durable content compounds your ROI on YouTube</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-roi-creator-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_EWKMHjV.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. See how creator marketing and a strong YouTube marketing strategy build ROI long after content goes live.</description><pubDate>Wed, 10 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-roi-creator-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_EWKMHjV.width-600.jpg" width="600"/></item><item><title>How AI Brief unlocks asset optimization at the scale of Search</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-brief-control-ai-ad-creative/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG-US-2824---The-trust-predicament--How-to-co.width-600.png"&gt;Google's Official Digital Marketing Publication. Learn how AI Brief helps CMOs govern AI ad creative at scale and is built for an AI-first search world.</description><pubDate>Thu, 04 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-brief-control-ai-ad-creative/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG-US-2824---The-trust-predicament--How-to-co.width-600.png" width="600"/></item><item><title>How Genentech applies clinical rigor to media measurement</title><link>https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/genentech-meridian-media-measurement/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG_US_2815_-_How_Genentech_applies_clinical_r.width-600.png"&gt;Google’s Official Digital Marketing Publication. Explore this case study to see how Genentech uses Meridian, Google’s open-source marketing mix model.</description><pubDate>Thu, 04 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/genentech-meridian-media-measurement/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG_US_2815_-_How_Genentech_applies_clinical_r.width-600.png" width="600"/></item><item><title>The CMO factory problem: How AI can free marketing leaders to actually lead</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-for-marketing-leaders-operating-model/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_Oyywo1N.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Rethink how marketing leaders use AI to redesign the marketing operating model and focus on strategy.</description><pubDate>Wed, 03 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-for-marketing-leaders-operating-model/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_Oyywo1N.width-600.jpg" width="600"/></item><item><title>5 innovations from I/O 2026: The marketer’s edit</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/io-2026-marketing-innovations/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600_x_900_-_I_O_Key_Takeaways.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover key takeaways from IO 2026, including AI innovations every marketer should have on their radar.</description><pubDate>Tue, 02 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/io-2026-marketing-innovations/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600_x_900_-_I_O_Key_Takeaways.width-600.png" width="600"/></item><item><title>5 marketing takeaways from Google’s Search &amp; Ads leader</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/gml-2026-future-of-search-marketing-takeaways/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_xK64mN9.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Discover 5 marketing takeaways from GML 2026 on agentic commerce and the future of Search.</description><pubDate>Mon, 01 Jun 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/gml-2026-future-of-search-marketing-takeaways/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_xK64mN9.width-600.jpg" width="600"/></item><item><title>5 brands driving growth on the AI Search frontier</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-max-search-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600_x_900_-_Case_Studies.width-600.png"&gt;Google’s Official Digital Marketing Publication. Explore how AI is redefining search marketing strategy and ads to capture complex intent.</description><pubDate>Wed, 27 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/ai-max-search-marketing-strategy/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600_x_900_-_Case_Studies.width-600.png" width="600"/></item><item><title>Google Marketing Live 2026: The Gemini advantage is your business advantage</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/google-marketing-live-2026-keynote-gemini-advantage/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_EKXXyhJ.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Explore Philipp Schindler’s keynote at GML 2026 and see why the Gemini advantage is your business advantage.</description><pubDate>Thu, 21 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/google-marketing-live-2026-keynote-gemini-advantage/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_EKXXyhJ.width-600.jpg" width="600"/></item><item><title>How AI Mode is changing the way people search in the U.S.</title><link>https://www.thinkwithgoogle.com/marketing-strategies/video/ai-mode-us-insights/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_GjLmqgw.width-600.jpg"&gt;One year after launch, see how AI Mode’s users are shifting from keywords to natural language queries.</description><pubDate>Thu, 21 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/ai-mode-us-insights/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_GjLmqgw.width-600.jpg" width="600"/></item><item><title>Google Marketing Live 2026: What’s next for marketers</title><link>https://business.google.com/us/think/search-and-video/google-marketing-live-2026-collection/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_dmkRTY3.width-600.jpg"&gt;Get the core takeaways from Google Marketing Live 2026. Explore key highlights across AI-powered campaigns, agentic commerce, and YouTube updates.</description><pubDate>Wed, 20 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/google-marketing-live-2026-collection/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_dmkRTY3.width-600.jpg" width="600"/></item><item><title>How Coach transformed legacy brand awareness into Gen Z relevance</title><link>https://business.google.com/us/think/search-and-video/legacy-brand-gen-z-marketing-coach-case-study/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_01ZUR1n.width-600.jpg"&gt;Google’s Official Digital Marketing Publication. Explore this case study to see how Coach transformed a legacy brand into a Gen Z marketing success story.</description><pubDate>Fri, 15 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/legacy-brand-gen-z-marketing-coach-case-study/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_01ZUR1n.width-600.jpg" width="600"/></item><item><title>Your Brandcast 2026 recap: Welcome to the YouTube era</title><link>https://business.google.com/us/think/search-and-video/brandcast-brand-building-youtube-era/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_1_8ailfaq.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover the latest from Brandcast 2026 on brand building in the YouTube era.</description><pubDate>Thu, 14 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/brandcast-brand-building-youtube-era/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600_x_900_px_1_8ailfaq.width-600.png" width="600"/></item><item><title>How leading brands break the performance ceiling with Demand Gen</title><link>https://business.google.com/us/think/search-and-video/demand-generation-performance-marketing-drive-consumer-intent/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG-US-2816_-_-GML-Seed_-_Demand-Gen-Case-Stud.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.</description><pubDate>Wed, 13 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/search/demand-generation-performance-marketing-drive-consumer-intent/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG-US-2816_-_-GML-Seed_-_Demand-Gen-Case-Stud.width-600.png" width="600"/></item><item><title>Your competitive advantage in the AI era</title><link>https://business.google.com/us/think/search-and-video/ai-era-marketing-guide/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/thumb_fzRHhyQ.width-600.jpg"&gt;Discover how to create, capture, and convert demand in the AI era with this marketing guide. Here is what you need to know from Google Marketing Live 2026.</description><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/ai-era-marketing-guide/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/thumb_fzRHhyQ.width-600.jpg" width="600"/></item><item><title>How WPP Media is transforming planning and performance on YouTube with AI</title><link>https://business.google.com/us/think/search-and-video/wpp-youtube-planning-performance-with-ai/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600x900___TwG_US___2801_-_How_WPP_hit_10X_fas.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover how WPP Media is transforming campaign planning and performance on YouTube with AI.</description><pubDate>Wed, 06 May 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/wpp-youtube-planning-performance-with-ai/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600x900___TwG_US___2801_-_How_WPP_hit_10X_fas.width-600.png" width="600"/></item><item><title>From post-mortem to pulse: Why measurement is the CMO’s new growth engine</title><link>https://business.google.com/us/think/measurement/marketing-measurement-ai-tools/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/thumbnail_lhvh8V0.width-600.jpg"&gt;Google's Official Digital Marketing Publication. Discover why measurement is the CMO’s new growth engine and the transformative power of AI tools.</description><pubDate>Mon, 27 Apr 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-measurement-ai-tools/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/thumbnail_lhvh8V0.width-600.jpg" width="600"/></item><item><title>How one retailer used AI to turn ‘out-of-stock’ into in-store traffic</title><link>https://www.thinkwithgoogle.com/marketing-strategies/automation/salvation-army-ai-retail-campaign/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600x900_TwG_US_2746_-_How_BarkleyOKRP_and_The_1dRRHJ4.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover how The Salvation Army used AI to drive store visits in an innovative retail campaign.</description><pubDate>Mon, 27 Apr 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/salvation-army-ai-retail-campaign/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600x900_TwG_US_2746_-_How_BarkleyOKRP_and_The_1dRRHJ4.width-600.png" width="600"/></item><item><title>Welcome to the YouTube Era</title><link>https://business.google.com/us/think/search-and-video/youtube-era-marketing-opportunities/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/1600_x_900__YT_Brandcast.width-600.png"&gt;Google’s Official Digital Marketing Publication. Explore the YouTube Era and how brands can unlock new marketing opportunities with creators and AI.</description><pubDate>Wed, 22 Apr 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-era-marketing-opportunities/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/1600_x_900__YT_Brandcast.width-600.png" width="600"/></item><item><title>How Bombas scaled creator partnerships to capture 90% net-new customers</title><link>https://business.google.com/us/think/search-and-video/bombas-scaled-creator-media-youtube-integrations/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/th_nTGQCiF.width-600.jpg"&gt;Google's Official Digital Marketing Publication. Discover how Bombas scaled creator media and YouTube integrations to drive net-new customer acquisition.</description><pubDate>Wed, 22 Apr 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/video/bombas-scaled-creator-media-youtube-integrations/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/th_nTGQCiF.width-600.jpg" width="600"/></item><item><title>Agentic AI means marketing leaders must now be ‘systems thinkers’</title><link>https://business.google.com/us/think/ai-excellence/agentic-ai-marketing-leaders-as-systems-thinkers/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</link><description>&lt;img src="https://storage.googleapis.com/twg-content/images/TwG_US_2798_-_Jim_L_Systems_Thinkers___Diseno_.width-600.png"&gt;Google’s Official Digital Marketing Publication. Discover Jim Lecinski’s take on agentic AI and how marketing leaders must now be ‘systems thinkers.’</description><pubDate>Wed, 15 Apr 2026 00:00:00 +0000</pubDate><guid>https://www.thinkwithgoogle.com/marketing-strategies/automation/agentic-ai-marketing-leaders-as-systems-thinkers/?utm_source=twg-rss-reader&amp;utm_medium=rss&amp;utm_campaign=rss-feed</guid><media:thumbnail height="337" url="https://storage.googleapis.com/twg-content/images/TwG_US_2798_-_Jim_L_Systems_Thinkers___Diseno_.width-600.png" width="600"/></item></channel></rss>