Think with Google - Discover Marketing Research & Digital Trends

Moving at the speed of culture: How Gap is rethinking Search for the AI era

Wed, 07 Oct 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how Gap’s Damon Berger is adapting AI Search to changing consumer behavior.

Brand strategy is marketing’s most urgent AI problem

Wed, 07 Oct 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Explore David Edelman’s take on how AI is reshaping brand strategy, from brand discovery to the role of the CMO.

Why ‘random acts of AI’ fail — and how to make agentic workflows stick

Mon, 05 Oct 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how marketers can make agentic workflows stick through AI integration and governance.

Holiday shoppers use AI to brainstorm. Will it name your brand?

Thu, 01 Oct 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how to win holiday shoppers as AI is reshaping product discovery for today's consumers.

The long game: How brand equity fuels future performance

Thu, 24 Sep 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how brand equity and brand building can fuel long-term performance and growth.

Inside Expedia Group’s traveler-first AI search-marketing strategy

Wed, 23 Sep 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this Expedia case study to see how brands can drive growth with an AI search marketing strategy.

Your AI-powered holiday checklist: 3 ways to win Cyber Week and beyond

Thu, 17 Sep 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how AI-powered shopping is changing Cyber Week and discover three ways retailers can win.

Unlocking offline sales data isn’t a tech hurdle. It’s a critical cultural shift

Thu, 10 Sep 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Explore how offline sales data and integration can help automated bidding drive higher-quality leads.

How agency partner Ovative unlocked holiday growth for Petco beyond social media

Thu, 27 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore how Petco & Ovative used omnichannel marketing and first-party data to drive holiday sales.

How Wayfair stays on the leading edge of AI Search

Wed, 26 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Wayfair’s AI Search strategy, led by CMO Paul Toms, is shaping the future of online retail.

Hollywood is looking to YouTube creators. Here’s why brands should too

Tue, 25 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover why brands should look to YouTube creators as they reshape entertainment, culture, and content.

How Rise built an adaptive music video that honors artistic vision

Tue, 25 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how Rise used AI video generation to create personalized brand experiences while preserving creative vision.

How GetYourGuide’s CMO decodes traveler search intent to drive growth

Tue, 18 Aug 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Explore how GetYourGuide uses AI-driven search to understand intent and drive growth.

Reaching the AI-first shopper: A holiday retail playbook

Thu, 13 Aug 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Get the marketing playbook for an AI-powered holiday season with strategies, planning tips, and campaign ideas.

How Wpromote cut cost per lead and drove award-winning growth for education provider

Thu, 13 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Wpromote cut cost per lead and drove award-winning growth for Learning Care.

Decoding 4 AI holiday shopping shifts and how retail marketers can respond

Thu, 13 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover four consumer behavior shifts reshaping holiday shopping and how brands can respond.

Growth lessons from Ikea, Debenhams, and DoorDash for the AI Search era

Thu, 06 Aug 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how marketing leaders at IKEA, DoorDash, and Debenhams are adapting to AI Search.

How Nescafé pairs global creator marketing with local flavor

Thu, 30 Jul 2026 00:00:00 +0000

Google's Official Digital Marketing Publication. Learn how Nescafé used a global framework for creator advertising to scale authentic campaigns worldwide.

Your team doesn’t need an all-knowing leader. They need a transparent learner

Thu, 30 Jul 2026 00:00:00 +0000

Discover three key leadership shifts for the AI era to build trust, navigate uncertainty, and adapt your organizational systems effectively.

YouTube is the digital hallway for back-to-school trends. Here’s how brands can join

Thu, 30 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how YouTube creators influence high-intent back-to-school shoppers and how brands can reach them.

How YouTube creators grounded Javvy Coffee’s growth strategy

Thu, 23 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how YouTube creators grounded Javvy Coffee’s growth strategy with an authentic creator-led ad strategy.

Head, heart & hands: How CMOs should prepare for the AI-reliant consumer

Thu, 23 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how CMOs can prepare for evolving consumer behavior and an AI customer experience.

‘Desire at scale’ with Unilever’s CMO Leandro Barreto

Tue, 21 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Leandro Barreto is driving AI transformation across Unilever marketing.

From prompting to directing: Google DeepMind on the future of creativity

Thu, 16 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. From prompting to directing, take a look inside Google DeepMind’s vision for creative control.

Overheard at Cannes: Frontier CMOs share how they implement AI

Thu, 16 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Learn how leading CMOs are accelerating AI implementation by rewiring marketing workflows for growth.

How to build YouTube creator campaigns that drive business results

Tue, 14 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how to build YouTube creator campaigns that drive business results with this playbook.

How e.l.f. Cosmetics and Viral Nation turn community trust into real growth

Mon, 13 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how e.l.f. Cosmetics used influencer marketing and social strategy to drive brand lift.

Inside the anatomy of a cultural moment on YouTube

Fri, 03 Jul 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Explore this analysis to see how YouTube content durability helps brands capture cultural moments and grow ROI.

How visionary agencies and brands use AI to bring impossible ideas to life

Tue, 30 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. See how brands use AI in marketing and generative AI to create breakthrough campaigns.

How Airalo transformed its iOS growth strategy with privacy-centric measurement

Thu, 25 Jun 2026 00:00:00 +0000

Google’s Official Digital Marketing Publication. Discover how Airalo transformed privacy-first measurement into a growth engine.