1) Google Ads is preparing for Q4
Several exciting new features announced, including a YT Ads agent, videos in product feeds, and a simplified UCP integration
https://blog.google/products-and-platforms/products/shopping/google-shopping-updates-holiday-shopping/ (announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7506590137775038465/ (comment by Jyll Saskin Gales)

2) Meta is also on the rise for shopping season
FBAds benchmark & insights for Q4 + easier Partner Ads
https://www.wordstream.com/blog/facebook-ads-benchmarks-2026 (FBAds benchmark – Susie Marino)
https://www.facebook.com/business/2026-meta-holiday-insights-center/customer-insights
https://www.facebook.com/business/news/iab-global-creator-week-making-it-easier-for-businesses-to-partner-with-creators

3) ChatGPTAds tests AI agents connected to ads and various new features
An agent answering you about the ad and various other new features on the platform are now being tested (in the US)
https://www.seroundtable.com/openai-chatgpt-sponsored-agents-42104.html

4) Dubbed videos in Asset Studio (GAds)
Jyll Saskin Gales reports automatic dubbing (as in Meta) and asks for clarification on expected conversions
https://www.linkedin.com/feed/update/urn:li:activity:7506254616062263296/ (dubbing)
https://www.linkedin.com/feed/update/urn:li:activity:7506253873859215362/ (expected conversions lower than actual ones!)

5) Why Google isn’t telling us the whole story about blocked video ads
The US Video Advertising Bureau (VAB) emphasizes that Google data shows how much junk video ads are out there
https://ppc.land/google-suspended-38x-more-us-ad-accounts-than-tv-had-advertisers/#goog_fullscreen_ad

6) What are the truly important levers for GAds performance?
Two great posts explaining what influences the most and how to maintain focus on search intent even in AIM/O
https://searchengineland.com/google-ads-controls-489006 (leve – Ameet Khabra)
https://searchengineland.com/ai-overviews-paid-search-fight-influence-generate-demand-488451 (intent – Ana Kostic)

7) Mini-guide to Amazon conversion optimization
Nice recap of the optimization opportunities within Amazon
https://conversion-rate-experts.com/amazon-cro-playbook/

8) Infographic on LI Thought Leader Ads and ideal audience size
Some tips on the ad formats which appears to be among the best performing ones at the moment + audience sizes
https://www.socialmediatoday.com/news/linkedin-shares-tips-on-thought-leader-ads/830359/ (Infographic – Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7506589702121115648/ (audience – Kamel Ben Yacoub)

9) Meta Messenger and Google Messenger in GAds message assets
Two new integrations in message extensions
https://www.linkedin.com/feed/update/urn:li:activity:7506590076387172352/ (Meta Messenger – Bianca Lopez Valdez)
https://ppcnewsfeed.com/ppc-news/2026-09/google-messages-added-as-new-message-asset-option/ (GG Messenger – Hana Kobzova)

10) Want to increase app installs?
Then have a some raffles form time to time (David Vargas)
https://www.linkedin.com/feed/update/urn:li:activity:7506210662465982464/

EXTRA CONTENTS

Pinterest launches Visual Search Ads – Pinterest

Google under supervision in USA to avoid future monopolistic behaviours – Barry Schwartz

Microsoft Ads announces an integration with Hubspot – Hana Kobzova

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Catello Vuolo (Italy)!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade September 13-18, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Pay attention to timing and verification of Google promotional credits
David Melamed shares the problems (understatement) in unappealable verification timeframe for credits confirmation (or denial)
https://www.linkedin.com/feed/update/urn:li:activity:7505283530868977664/

2) Google wants videos in products (but hasn’t added them to the feed yet)
Videos can be uploaded through Merchant Center (but Nikki Kuhlman reports that they’re not yet in the feed)
https://www.linkedin.com/feed/update/urn:li:activity:7505307962077470720/ (Arpan Banerjee)

3) Estimating the impact of the changes in MetaAds history
Adam Gerber posted a screenshot of the new feature (thanks to Bram Van der Hallen for reporting it)
https://www.linkedin.com/feed/update/urn:li:activity:7505614541192458240/

4) Amazon & OpenAI have reached an agreement on ChatGPTAds
It will be possible to deliver ads on ChatGPT via Amazon DSP (a further addition to other partnerships such as Criteo, etc.)
https://searchengineland.com/amazon-pilots-chatgpt-ads-through-its-dsp-488026

5) Account-level automatic promotion assets in GAds
Hana Kobzova reports on all the features of the new assets (when they could be activated and when they should not)
https://ppcnewsfeed.com/ppc-news/2026-09/automated-promotion-assets-launched-google-ads/

6) AI-generated dashboards are coming to GAds
Almost simultaneously with the addition of dashboards in GA4, fully automatic ones are now available in GAds
https://www.linkedin.com/feed/update/urn:li:activity:7502811666330324992/

7) How did advertisers react to the GAds update on August 17?
Mike Ryan reports SMEC data showing a general increase in tROAS (and presumably a decrease in tCPA)
https://www.linkedin.com/feed/update/urn:li:activity:7504068154151833601/

8) Nice mini-guide to ChatGPTAds
Yulia Deda and Vadym Hryshchenko summarized all the observations from the initial tests conducted on the platform
https://seranking.com/blog/how-to-advertise-on-chatgpt/

9) Manual or automatic: which is better (in GAds and Meta)?
Two great mirrored posts addressing the challenge of automation and control in both platforms.
https://searchengineland.com/manual-automated-google-ads-campaigns-allocate-budget-487344 (GAds – Laura Schiele)
https://www.jonloomer.com/meta-advertising-control/ (MetaAds – Jon Loomer)

10) Beta to increase the conversion value of individual products in GAds
Google is testing a product-level value adjustment (which will, however, inflate the value of sales in reports)
https://www.linkedin.com/feed/update/urn:li:activity:7505287540543995906/ (Adriaan Dekker – Tiago Goncalves)

EXTRA CONTENTS

IAB increases YOY growth of digital advertising in USA – IAB (via Yoann Ferrand)

Supplementary feeds now available for Google automatically collected products – Emmanuel Flossie

AI performance report in Merchant Center grow – Brodie Clark

Good news for tracking with Google tools – Ginny Marvin

In-Store visits now avaialble as PMax goals & easier local inventories upload – Ginny Marvin

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade September 6-13, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Google won’t be forced to “split” its ad tech assets
A federal judge has rejected the DOJ’s requests to remedy Google’s monopoly in ad tech (as it already happened for Chrome).
https://www.seroundtable.com/google-ad-tech-business-ruling-42008.html (Barry Schwartz)

2) MetaAds tests In-Market categories
Audiences created with those actively searching for specific products/services have landed in Meta too
https://www.linkedin.com/feed/update/urn:li:activity:7501636904313012224/ (Bram Van der Hallen)

3) GAds best practices should change based on volume
Andrew Lolk explains why the same tactic rarely works well in both low-traffic and high-volume accounts
https://savvyrevenue.com/blog/google-ads-account-size/

4) Chat GPT is expanding and releasing more new features. But when is it really worth investing in?
Despite its arrival (with new features) in Europe, India, ME, and Africa, I was struck by a reflection that not many people make
https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.html (News – Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7501624109714395137/ (Convenience – Yash Mandlesha)

5) Microsoft’s “Holiday Guide”
Navah Hopkins shared a detailed guide to search marketing trends for Q4 2026 according to MSAds
https://www.linkedin.com/feed/update/urn:li:activity:7501321345104994304/

6) What’s a good ROAS for GAds in 2026?
Vimal Bharadwaj (Optmyzr) reports aggregated data with benchmarks for specific verticals and spend tiers
https://www.optmyzr.com/blog/what-is-a-good-road-for-google-ads/

7) Running out of ideas for GAds tests?
Then you should read the update to this post by Michelle Morgan on Wordstream
https://www.wordstream.com/blog/google-ads-test-ideas

8) GoogleAds introduces dedicated ad groups for videos
Google probably realized that the same reporting for all campaign types in a single interface isn’t ideal (Vivek Gupta)
https://www.linkedin.com/feed/update/urn:li:activity:7501622081156030464/

9) Is fragmented creative targeting still a best practice in MetaAds?
The short answer is: no (see also last week’s post by Akvile DeFazio), and Heather Brousell explains why
https://searchengineland.com/creative-targeting-fragmenting-meta-audiences-486368

10) Mini-guide to limited ads in GAds
Nice post by John Horn on all we know on how to solve ads limitations in Google Ads
https://searchengineland.com/limited-ad-serving-google-ads-486730

EXTRA CONTENTS

GAds is testing ads from search campaigns with phrase/exact match in AIM/O – Anthony Higman/Ginny Marvin

Klaviyo is now a GAds partner for off-line conversion integration – Hana Kobzova

Confronting AI-Max in GAds and MSAds – Navah Hopkins (Microsoft)

Marketing Media Modelling small guide – Ginny Marvin

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Oisin O’Sullivan (Ireland)!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade September 1-6, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Pmax will give you more control over the channel where ads are shown
Heidi Sturrock was among the first to share a new feature (in alpha testing) to split budgets across PMax channels.
https://www.linkedin.com/feed/update/urn:li:activity:7500479462027722752/

2) ChatGPT enables self-service ads in Europe and a dedicated PPC agent plugin
The release was scheduled for Q4 2026 (but, as usual, OpenAI is rushing ahead)
https://www.linkedin.com/feed/update/urn:li:activity:7500506791345119232/ (self-service – Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7500203738100334592/ (PPC AI Agent) (Thomas Eccel)

3) In MetaAds creative diversity matters more than the volume
Akvile deFazio draws inspiration from a new, targeted feature to explain how the platform works
https://searchengineland.com/meta-ads-creative-diversity-485751

4) Demand Gen will include multiple objectives + other new features
Important new feature (I never understood why they were limited to just one goal) + messaging, travel, and video
https://ppcnewsfeed.com/ppc-news/2026-08/demand-gen-multiple-conversion-goals/ (objectives – Hana Kobzova)
https://searchengineland.com/google-expands-demand-gen-with-messaging-ads-travel-tools-and-ai-video-creation-486030 (A Adegbola)

5) GoogleAds uses AI-generated product titles (+ the corresponding report) + the short_title attribute in PMax
It will be possible to compare original titles with AI titles and may be the short_title update is connected to this
https://www.linkedin.com/feed/update/urn:li:activity:7499052123092045825/ (AI titles – Yash Mandlesha)
https://ppcnewsfeed.com/ppc-news/2026-08/short-title-attribute-performance-max/ (Short_title – Hana Kobzova)

6) From October 1, unanswered calls will also be charged in LSA
Matinique Roelse explains the new feature in detail (which will bring a lot of happiness to advertisers + especially to Google)
https://www.linkedin.com/feed/update/urn:li:activity:7498331252345978880/

7) Gemini never shows the same ad in AIM/O
Adthena claims that in over 35,000 cases, exact repetitions are rare (which is why managing RSA well is so important)
https://www.linkedin.com/feed/update/urn:li:activity:7499116925520760833/

8) 2026 Display Benchmarks (GAds, MSAds, and USA Today Network)
Susie Marino (Wordstream) publishes a commentary on the updated industry benchmark data for the US display network.
https://www.wordstream.com/blog/display-video-ads-benchmarks

9) How to optimize your budget in LinkedIn Ads?
Kamel Ben Yacoub explains how he allocates budget across different campaign types and why
https://www.linkedin.com/feed/update/urn:li:activity:7499117456011997185/

10) GAds xwf? Thanks, but no thanks.
Michael Marlin Jr. explains why you should be wary of recommendations from Google-hired representatives in external agencies.
https://marlinsem.com/google-account-strategist-reps/

EXTRA CONTENTS

ADworld Experience ranks nr. 1 among the World’s top PPC events – Radu Tyrsina (Search Engine Watch)

6 ways to remove a prodotto in a un feed – Emmanuel Flossie

New MSAds report on search terms & landing pages – Navah Hopkins (Microsoft)

Google multiplies booking partners in LSA – Ginny Marvin

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Rachele Cervaro (Spain)!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade August 21-31, 2026 is Gianpaolo Lorusso. All rights reserved.

1) ChatGPT Ads lands in Europe
From 24/8, it will be available through OpenAI representatives and partners. Self-service mode will be available by 2026.
https://openai.com/it-IT/index/chatgpt-ads-expands-across-europe/

2) Brand protection in GAds is increasingly expensive
Optmyzr’s Q2 2026 report captures the reality, probably due to automation in the new AI-driven campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7494320327695548416/

3) MetaAds rolls out some interesting updates
Limitations on placement control, automatic pixel event tracking, and audiences per ad.
https://www.jonloomer.com/meta-removing-placement-controls-ad-sets/ (placements – Jon loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7493185899581644800/ (pixel events – Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7496186450309255169/ (audience per ad – Bram Van der Hallen)

4) 500x500px product images in GMC starting January 31, 2027
Google has announced that the minimum size of product images in Merchant Center will be increased to min 500x500px
https://ppcnewsfeed.com/ppc-news/2026-08/google-updates-minimum-product-image-size-product-feeds/ (Hana Kobzova)

5) Another interesting script to manage the 8/17 GAds update
Following ByteCode’s report last week, Floris de Schrijver & Arjan Schoorl have also released a nice script for the Smart Bidding Update (discovered thanks to Fabrizio Alessandrini’s insightful commentary).
https://www.linkedin.com/feed/update/urn:li:activity:7495734177078874112/
https://www.linkedin.com/feed/update/urn:li:activity:7495732788105564160/ (free version features)

6) GoogleAds releases “advanced matching”
Joey Bidner and Thomas Eccel report the integration into GAds of third-party data for custom matching
https://www.linkedin.com/feed/update/urn:li:activity:7497962566690938880/
https://www.linkedin.com/feed/update/urn:li:activity:7497687671977365504

7) Message Ads open rates on LinkedIn were overestimated
Jamison Furr explains why that format performed so much better than conversation ads (as reported a few weeks ago)
https://www.linkedin.com/feed/update/urn:li:activity:7494418844665610240/

8) What’s new in videos for GAds campaigns
VTC in DGen, automatic formats in PMax, and videos created from landing site assets + brief
https://www.linkedin.com/feed/update/urn:li:activity:7497694548895387648/ (VTC – Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7497961092522942465/ (automatic formats in PMax – A.Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7497953117834149888/ (video creator – Dario Zannoni)

9) MetaAds introduces the option to focus on new customers
As already happens in GAds, it will now be possible to focus campaigns on new business (in Meta’s eyes)
https://www.linkedin.com/feed/update/urn:li:activity:7497959642300383232/ (Vivek Gupta)

10) Microsoft CAPI now publicly available
This means greater accuracy in transmitting conversion data (Sadman Shahadat)
https://www.linkedin.com/feed/update/urn:li:activity:7497959642300383232/

EXTRA CONTENTS

Class action reimbursement on GAds USA, AB winning tests – Nils Rooijmans

Q2 2026 Digital Ads Benchmark highligts – Tinuiti + Karooya

AI Max in MSAds – Navah Hopkins (Microsoft)

Enhanced Google Tag, product feed optimization tips, language selection removed – Ginny Marvin

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Emmanuel Tumaini (South Africa)!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade August 7-21, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Why is campaign structure still so relevant in the AI ​​era?
A real-world case study shows how performance can change + brand coverage relevance in that
https://hopskipmedia.com/your-campaign-structure-is-feeding-google-the-wrong-signals/ (Ameet Khabra – Structure)
https://www.linkedin.com/feed/update/urn:li:activity:7490665441384820736/ (Benjamin Wenner – Branded CPA)

2) Sequential Events in Meta Lead Ads
Dario Zannoni reports a very important innovation to increase the quality of leads from MetaAds.
https://www.linkedin.com/feed/update/urn:li:activity:7490416395596447745/

3) Google Pushes AI-Max (and Broad Match)
As expected, an automatic upgrade to AI-Max campaigns arrives on September 1 (& it comes with a matching expansion)
https://www.linkedin.com/feed/update/urn:li:activity:7491117960254767105/ (Thomas Eccel)

4) Smart Bidding Update on August 17: An Alternative Solution
Marting Roettgerding comments on the update and suggests focusing on max conversion without tCPA/ROAS
https://www.linkedin.com/feed/update/urn:li:activity:7491386192282968064/

5) Text Disclaimers Released Globally in GAds
How the newly released mandatory texts work (spoiler: replacing the first description)
https://www.linkedin.com/feed/update/urn:li:activity:7491414395638411265/ (Emirhan Bayutmus)
https://support.google.com/google-ads/answer/17028951 (help page)

6) Pay attention to the attribution window in programmatic ads
David Vargas explains why it’s crucial to limit the attribution window as much as possible in DSP campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7490419301749891072/

7) Wide or vertical prompt for ChatGPTAds targeting?
A real-world case where performance was significantly better for targeting with a specific vertical prompt
https://www.linkedin.com/feed/update/urn:li:activity:7490645562375999488/ (Joss Froggatt)

8) Another batch of new features in ChatGPTAds
Dynamic URLs, multi-product carousels, Triple Whale integration, business agent, etc
https://www.seroundtable.com/openai-chatgpt-ads-updates-41828.html (Barry Schwartz – recap)
https://www.linkedin.com/feed/update/urn:li:activity:7489210804949561344/ (Juozas Kaziukenas – agent)

9) Microsoft Ads releases content exclusions from audience ads and demographic targeting in PMax
Hana Kobzova reports two Useful releases that bridge gaps with GAds
https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-adds-excluded-content-terms-audience-ads/ (content exclusion)
https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-advertising-age-gender-targeting-performance-max/ (target demo)

10) Snapchat Ads’ MCP server arrives
The little ghost’s ad platform (after GAds, Meta, Pinterest, and TikTok) also releases its server to interact with third-party AI tools
https://forbusiness.snapchat.com/blog/snapchat-ads-mcp

EXTRA CONTENTS

Creative test have sense only with large performance variations – Igor Ivitskiy

52 days to convert during holidays – Navah Hopkins (Microsoft)

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Katie Bradley!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade August 1-7, 2026 is Gianpaolo Lorusso. All rights reserved.

1) The importance of converting in GAds (and beyond)
Andrew Lolk reminds us that conversion data (and not campaign type) are often the real key to success.
https://www.linkedin.com/feed/update/urn:li:activity:7488167751421935616/

2) AI-Max automated ads are good, but not great
Brad Geddes shares a study showing that AI-Max automated ad effectiveness data isn’t always reliable.
https://searchengineland.com/google-ads-ai-maxs-automated-ad-copy-test-483557

3) MetaAds can now rewrite image headlines and respond to comments on ads
It will be possible to test image variations in seconds and automatically reply to potential customers
https://www.linkedin.com/feed/update/urn:li:activity:7487779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – rewriting text in images)

4) Enriched data are essential in both GAds and Meta
Two examples of data enrichment important for campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7487780920230576130/ (B. Wenner – text format in advanced conversions)
https://www.linkedin.com/feed/update/urn:li:activity:7487836709976580096/ (M. Vittori – Lifetime Value in Meta)

5) Incrementality Explained Well
Ann Robinson explains well how incrementality tests work and why they’re important.
https://searchengineland.com/attribution-vs-incrementality-both-483741

6) Small but significant tips for GAds
Clicks on products and other parts of the ad now separated, Promo Mode, ad-group sitelinks, suggestions carousel
https://www.linkedin.com/feed/update/urn:li:activity:7487438243433451520/ (Yash Mandlesha – separate clicks)
https://www.linkedin.com/feed/update/urn:li:activity:7488251934366121984/ (Mike Ryan – Promo Mode)
https://www.linkedin.com/feed/update/urn:li:activity:7487840440797249536/ (Denie Geertzen – sitelinks)
https://www.linkedin.com/feed/update/urn:li:activity:7488883747518332928/ (Natasha Kaurra – suggestions)

7) Google tests additional descriptions in shopping cards
Barry Schwartz reports on product cards with an AI description (noted by Brodie Clark) and confirms the test
https://www.seroundtable.com/google-shopping-ads-ai-generated-descriptions-41784.html

8) Job titles and conversation ads might not the most effective in LinkedIn Ads
Don’t underestimate job function and seniority and message ads
https://www.linkedin.com/feed/update/urn:li:activity:7487838872165588992/ (Krishna Soni – job title vs function)
https://www.linkedin.com/pulse/stop-linkedin-conversation-ads-aj-wilcox-7lv2c/ (AJ Wilcox – conversation vs message ads)

9) ChatGPTAds News Week
Bid multipliers, landing page query parameters, weekly budgets, mobile measurement partners, etc.
https://www.linkedin.com/feed/update/urn:li:activity:7487779708776955904/ (Jon Loomer – multipliers)
https://www.linkedin.com/feed/update/urn:li:activity:7487839936356753408/ (Kat Sale – query parameters)
https://www.seroundtable.com/chatgpt-ads-budget-api-ad-formats-more-41756.html (Barry Schwartz – more (New)

10) AI-generated disclaimer manager arrives in GAds
Heading to the August EU update, the platform is making it possible to mark AI-generated content.
https://www.linkedin.com/feed/update/urn:li:activity:7487418128587472897/779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – text rewriting in images)

EXTRA CONTENTS

Script to check tCPA/ROAS levels in limited by budget campaigns or underspending ones – Sante Occhiuzzi (Byte Code)

Ad Preview Hub in PMax campaigns in MSAds – Navah Hopkins (Microsoft)

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 24-31, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Local Service Ads will be moved to Performance Max in GAds
After 10 years since their launch, LSA are (finally) united under the GAds panel (within PMax campaigns).
https://www.wordstream.com/blog/google-ads-lsa-pmax-update (Susie Marino)

2) The implications of the smart bidding change starting August 17
The change in smart bidding for budget-limited campaigns that outperform the set target is causing quite a stir.
https://hopskipmedia.com/the-17-august-smart-bidding-change/ (Ameet Khabra – mini-guide)
https://www.linkedin.com/feed/update/urn:li:activity:7486321329579790337/ (Aaron Levy – management/testing tips)

3) MCP server actions in Business Suite, tROAS goal in Max conv, and other news in MetaAds
Bram VdHallen reports on the news Meta Ads Feature of the Week
https://www.linkedin.com/feed/update/urn:li:activity:7486363598261325824/
https://www.linkedin.com/feed/update/urn:li:activity:7485661089653960704/

4) Best Practices for Lead Generation in MetaAds
Jon Loomer summarizes the key tips for maximizing returns from this type of campaign
https://www.jonloomer.com/meta-ads-lead-generation/

5) Google Tag Manager Helps You automatically Configure Purchase Conversions in GAds
Vivek Gupta reports on the new guided setup that automates tag creation
https://www.linkedin.com/feed/update/urn:li:activity:7486366304010919936/

6) Great real-world case study of MetaAds Lookalike Audiences for an app promotion
David Vargas shares data from a campaign created using lookalike audiences obtained from Apple IDFA
https://www.linkedin.com/feed/update/urn:li:activity:7485661398979686401/

7) Brand Reports Released Globally in GAds
Yash Mandlesha shares a screenshot of the new report (which, however, shows very little truly useful data for now)
https://www.linkedin.com/feed/update/urn:li:activity:7486319983975899136/

8) Income Percentile Exclusions in PMax
Thomas Eccel reports that it is now possible to exclude household income classes from PMax (even though EU data are missing)
https://www.linkedin.com/feed/update/urn:li:activity:7486319068560470016/

9) ChatGPTAds launches conversion-optimized bidding
Auto-optimized CPCs and a new study on prompt-to-ad matching are here
https://www.linkedin.com/feed/update/urn:li:activity:7486364037329461248/ (bids – Juozas Kaziukenas)
https://www.linkedin.com/feed/update/urn:li:activity:7486363922082676737/ (matching – Joss Froggatt)

10) Google posts the highest quarterly earnings in its history in Q2 2026, but receives another fine in the EU
Ad revenue accounts for almost three-quarters of the total, but it comes a $1 billion fine (Barry Schwartz)
https://www.seroundtable.com/google-ad-revenue-earnings-41738.html
https://www.seroundtable.com/eu-fines-google-1-billion-dma-41745.html

EXTRA CONTENTS

Q&A on Smart idding Exploration, Promotion vs season adj & Max conv/CV vs tCPA/ROAS – Ginny Marvin (Google)

“Topic insights” in Clarity – Navah Hopkins (Microsoft)

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Diana Ricciardi!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 17-24, 2026 is Gianpaolo Lorusso. All rights reserved.

1) AI Performance Report pilot tested in GMC
Barry Schwartz, Hana Kobzova & Brodie Clark all confirm that the new report is in pilot phase in the US.
https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41675.html

2) New Study Shows Incremental Attribution Beats Standard Attribution in MetaAds
Peter Quadrel comments on data from Haus (Tyler Horner), which shows better results (+26%) than standard attribution.
https://www.linkedin.com/feed/update/urn:li:activity:7483827962652446722/

3) A fix is on its way for Google and YT App in Shopify
Ginny Marvin confirmed that Google will fix the issue created by the migration to the new Merchant Center API
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Emmanuel Flossie & Matinique Roelse)

4) It will be possible to use company (non-product) feeds in Demand Gen
Hana Kobzova reports a new support page confirming the use of feeds in verticals such as travel, real estate, automotive, etc.
https://ppcnewsfeed.com/ppc-news/2026-07/business-data-feeds-demand-gen/

5) The Wild West of Generative AI in Campaigns is over (in EU)
Enrico Ferretti and Martin Roettgerding remind us that starting 8/2 AI content used in EU campaigns will need a disclaimer
https://www.linkedin.com/feed/update/urn:li:activity:7484930712924590080/
https://www.linkedin.com/posts/martin-roettgerding_am-2-august-kommt-die-ki-kennzeichnungspflicht-activity-7484960915780530176-c3zr

6) Meta redesigns public segments around types of audience
Jon Loomer explains why this move in MetaAds goes beyond labelling and a simple UI redesign
https://www.jonloomer.com/meta-redesigns-audiences-around-labels/

7) Why running campaigns dedicated to new products could make a lot of sense
Matinique Roelse shares a technique he uses to push new products into shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7483046850854395905/

8) Minor news and useful tips for PMax & GAds
Product data growth, but audience segments still low in PMax, titles/descriptions might become sitelinks, and new customer value
https://www.linkedin.com/feed/update/urn:li:activity:7483478473852940288/ (new product data – Bia Camargo)
https://www.linkedin.com/feed/update/urn:li:activity:7483417149798244352/ (low audience data – Giuseppe Scollo)
https://www.linkedin.com/feed/update/urn:li:activity:7483047474203652097/ (alternative titles & Sitelink – Anthony Higman)
https://zatomarketing.com/blog/how-to-untangle-google-ads-new-customer-value-the-settings-checkbox-and-true-roas (Kirk Williams)

9) What is CPRM and why is it useful, especially in LinkedIn Ads
AJ Wilcox explains why Cost Per Retargeting Member is a particularly useful KPI for LIAds
https://www.linkedin.com/pulse/what-cprm-linkedin-ads-metric-optimizes-your-funnel-aj-wilcox-3gjyf/

10) The unbearable impact of social media on search ROAS
Benjamin Wenner points out that many branded queries exist thanks to social media and suggests ways to measure their impact
https://searchengineland.com/paid-search-roas-paid-social-482040

EXTRA CONTENTS

Q&A with Ginny Marvin on DGen URL inclusion/exclusion & conversational searches impact – Google

How to get the maximum out of Microsoft Ads – Navah Hopkins

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade 10-17 July 2026 is Gianpaolo Lorusso. All rights reserved.

1) Google Ad Formats in AI Mode
Brodie Clark summarizes the ad formats currently integrated into Google’s AI Mode responses.
https://serplens.com/blog/ai-mode-ad-types

2) If your GAds account has been recently linked to your YT account you are better to check your goals
The automatic link between GAds and YT could add video views to the account’s default primary conversions.
https://www.linkedin.com/feed/update/urn:li:activity:7481002109799129088/ (Manuel Lodi + others)

3) Meta releases various new features
AI ​​agent lead capture in instant forms, Muse (AI gen for images), product CPC, etc.
https://www.jonloomer.com/lead-capture-ai-agent-instant-forms/ (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Bram Van der Hallen)

4) SMS are now available among GAds message assets
Arpan Banerjee reports that it is now possible to use SMS in addition to WA and Zalo
https://www.linkedin.com/feed/update/urn:li:activity:7482365991151173632/

5) It is now possible not to set a tROAS goal for Demand Gen
Thomas Eccel reports that now you can run DGen with maximize conversion value without a target ROAS
https://www.linkedin.com/feed/update/urn:li:activity:7482367973882486784/

6) Themes are now available for cloning existing assets in PMax
Aleksejus Podpruginas & Thomas Eccel report that it’s now possible to clone existing assets using preset templates in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7481281091170054144/

7) Interesting news and observations on ChatGTPAds
Custom audiences + other new features, triggers from the latest prompt or history? How to Manage Targeting (and Spend)
https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913 (Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7481387845178486784/ (trigger – Anthony Higman)
https://www.linkedin.com/feed/update/urn:li:activity:7481385672872902656/ (targeting – Ashley Fletcher)

8) Improve Lead Quality in GAds
Jyll Saskin Gales recaps the best practices for increasing the quality of leads
https://www.wordstream.com/blog/google-ads-lead-quality

9) Why Maximizing ROAS Almost Never Maximizes Profit
Igor Ivitskiy reminds us of the pitfalls associated with maximizing return on ad spend.
https://www.linkedin.com/pulse/roas-fallacy-why-average-returns-mislead-scaling-igor-ivitskiy-lgb0e/

10) Meta adds new metrics to measure chatbot performance
AI conversations, contacts with intent to buy, and retention rate (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-new-metrics-to-track-business-chatbot-performance/824908/gnostics)

EXTRA CONTENTS

Disclaimer for AI generated contents – Google

Search campaigns for travel expanded to Things to do & Events in open beta – Google

Q&A with Ginny Marvin on QFC, AIM/O & YT Creator Partnerships – Google

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 3-10, 2026 is Gianpaolo Lorusso. All rights reserved.

1) GAds Attributed Brand Searches in open beta
Dario Zannoni shares some interesting insights on the new metric (which can be requested from Google Reps).
https://www.linkedin.com/feed/update/urn:li:activity:7478091927494684672/

2) Cuttin Invalid Clicks in Google Ads
John Horn shared a (yet to be tested) way to limit fraudulent clicks without using any third-party tool
https://searchengineland.com/google-ads-targeting-tactic-cut-invalid-clicks-481490

3) Meta Tips Not Always Recommended
A “Recommended” Setup and Creative “Improvements” to Check Out
https://www.linkedin.com/feed/update/urn:li:activity:7478729688111071232/ (Dario Zannoni – setup)
https://www.linkedin.com/feed/update/urn:li:activity:7478092214917754880/ (Bram Van der Hallen – creative enhancements)

4) New features coming soon for PMax
A diagnostics report and detailed audience data
https://www.linkedin.com/feed/update/urn:li:activity:7478743673774620672/ (Aleksejus Podpriginas – channel diagnostics)
https://www.linkedin.com/feed/update/urn:li:activity:7478730800105058304/ (Yash Mandlesha – audience data segmentation)

5) Google tests AI-generated summaries to complement ads
Barry Schwartz & Darcy Burk report an interesting test in Google SERPs
https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.html

6) Various interesting news about LinkedinAds
New targeting options, GAds/LIAds benchmarks, and AI tools for ads
https://www.linkedin.com/feed/update/urn:li:activity:7478330737318920192/ (Anthony Blatner – targeting)
https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010 (Emily Wood)
https://www.socialmediatoday.com/news/linkedin-rolls-out-new-ai-powered-promotional-tools/824290/ (Andrew Hutchinson)

7) TikTok and Meta launch hubs for MCP Server
Announced just a day one from the other, these are resources dedicated to developers of third-party AI tools using MCP servers.
https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/ (Meta Developer Tools MCP)
https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/ (TikTok Agentic Hub)

8) More details on TikTok series promotions
After the official announcement, David Vargas publishes the first interesting details for those who can use them.
https://ads.tiktok.com/business/en/blog/tiktok-growth-max-mini-series
https://www.linkedin.com/feed/update/urn:li:activity:7478092543973486592/

9) Mini-Guide to the Google Display Network
Michelle Morgan updates an Evergreen content with the latest on the Google Display Network
https://www.wordstream.com/blog/google-display-network

10) Value Details
Ameet Khabra reminds us why it’s so important to set a value for leads and switch to value-based bidding.
https://hopskipmedia.com/google-ads-value-based-bidding-fix-junk-leads/

EXTRA CONTENTS

New tools for international shopping campaigns – Pinterest

New plugin to connect Claude to GAds account manager (MCC) – Ales Sturala

Questions on DSA to AI-Max migration answered – Ginny Marvin

Alert on Shopify App migration for new Merchant Center API – Matinique Roelse

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Alex Grion!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade Jun 26 – Jul 3, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Modify campaign targets when obtaining better CPA/ROAS than the target & limited by budget
Whitin the lines of Google explanations I understand that if you want to keep current results, you need to lower targets to the present ones (by August 17, 2026).
https://www.linkedin.com/feed/update/urn:li:activity:7474703055553323008/ (Manos Papadakis)

2) Meta announces big creative enhancements at Cannes 2026
Creative innovations powered by AI will be made available to a wider audience.
https://www.facebook.com/business/news/cannes-2026-cross-ai-threshold (official announcement)
https://www.socialmediatoday.com/news/meta-outlines-best-practices-for-ai-generated-multimedia-ads/823720/ (Andrew Hutchinson)

3) PMax – Standard Shopping 0-2
Test results remind us that standard shopping ads still have a reason to exist + the max value strategy returns in Shopping
https://savvyrevenue.com/blog/performance-max-test-with-google/ (Andrew Lolk – experiment results)
https://www.linkedin.com/feed/update/urn:li:activity:7475796130560401408/ (Ruben Runneboom – max value)

4) Calendly connection arrives in Meta Lead Ads
This way, users will be able to schedule appointments directly from the ads
https://www.facebook.com/business/news/book-appointments-directly-from-your-lead-ads

5) How to use Popularity_rank (effectively) in product feeds for GAds
Ruben Runneboom clarifies the possibilities offered by the new attribute for directing GAds to our most important products
https://www.linkedin.com/feed/update/urn:li:activity:7475450855035469824/

6) New detailed data in PMax campaign reports
Yash Mandlesha reports that it’s now possible to see the product performance with specific asset groups and for different channels.
https://www.linkedin.com/feed/update/urn:li:activity:7476217839427756051/
https://www.linkedin.com/feed/update/urn:li:activity:7476218051219230720/

7) Why it’s a good idea to test new creatives quickly in MetaAds
Meta is quite quick (but not always accurate) in choosing a winner among ads. Here’s how to bypass the problem.
https://www.linkedin.com/feed/update/urn:li:activity:7476241531461414912/ (Peter Quadrel)

8) Why AI in PPC Becomes Dangerous Without Expert Oversight
Kirk Williams explains why the power of AI can be incredibly dangerous without the oversight of an experienced PPC specialist.
https://zatomarketing.com/blog/the-ai-competency-gap-in-ppc-we-need-to-solve-quickly

9) How to Focus PMax Campaigns on New Customers
Menachem Ani points out that PMax campaigns often act as a catch-all and require specific settings for new business.
https://searchengineland.com/performance-max-net-new-customers-480802

10) SnapchatAds Announces New Features
MCP Server, Smart Assistant, AI Sponsored Snaps, Dynamic Product Ads, New AI-Powered Creatives & Creator Network
https://forbusiness.snapchat.com/blog/human-first-ai-enabled-snaps-latest-ads-innovations

EXTRA CONTENTS

Google UCP Optimization Guide – Mike Ryan

Activate 2026 Official Recap – Microsoft

A free Data Studio template to confront your data with market benchmarks – Channable

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Simone Giarratana!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade June 19-26, 2026 is Gianpaolo Lorusso. All rights reserved.

1) External conversion data import via Data Manager is coming
Google releases a beta for direct import of external conversions via GAds Data Manager (or its API) instead of third parties tools
https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606 (Anu Adegbola)

2) Meta pushes live stream promotions
Video ads arrive on Instagram + global rollout on Facebook, virtual cards, agreements with live commerce platforms, etc.
https://www.socialmediatoday.com/news/meta-updates-its-livestream-shopping-tools/823223/ (Andrew Hutchinson)

3) Upcoming updates for bidding strategies and agentic Ad Advisor
Smart Bidding Exploration, Promotion Mode, and target optimization update + Ask Ad Manager (GAds AI agent) – Ginny Marvin
https://www.linkedin.com/feed/update/urn:li:activity:7472353301305384960/
https://www.linkedin.com/feed/update/urn:li:activity:7473609958614491136/

4) How much and how often could you change your bidding strategy targets?
Andrew Lolk explains the model he uses and what to expect from the GAds algorithm in response to changes
https://savvyrevenue.com/blog/smart-bidding-changes-framework/

5) How many campaigns should you run simultaneously in MetaAds?
Jon Loomer explains the criteria to follow depending on your available budget and the target audience.
https://www.jonloomer.com/how-many-meta-ads-campaigns/

6) Why more GAds campaigns don’t always mean more effective campaigns
Ameet Khabra reports a case study in which excessive fragmentation severely limited an account’s performance.
https://hopskipmedia.com/why-google-ads-consolidation-outperforms-campaign-expansion/

7) Google Ads will begin automatically defining conversion audience types (while Meta requires advertisers to do so)
Starting in August, automatic audiences will be categorized according to the category of the conversion that triggered them
https://www.linkedin.com/feed/update/urn:li:activity:7473399302183346178/ (GAds – Bia Camargo)
https://www.linkedin.com/posts/bramvanderhallen_metaads-share-7473665312832487424-jXt2/ (Meta – Bram Van der Hallen)

8) Microsoft Advertising releases beta of its MCP server
MSAdv aligns itself with Google in granting access to external AI tools via the Model Context Protocol.4
https://ppcnewsfeed.com/ppc-news/2026-06/microsoft-advertising-mcp-server-expands-open-pilot/ (Hana Kobzova)

9) Starting July 15, DGen campaigns on Discover with VTC will switch to CPM
To prevent campaigns from switching to cost-per-impression, you must opt ​​out before July 15.
https://www.linkedin.com/feed/update/urn:li:activity:7473405912360075265/ (Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7472901010303266816/ (Jordan Fry)

10) LI Job Seniority and “Product Explorer” are coming to MSAds
Navah Hopkins announces company-level targets (not yet in EU) and a new UI for product diagnostics
https://www.linkedin.com/feed/update/urn:li:activity:7473368532144148480/ (seniority)
https://www.linkedin.com/feed/update/urn:li:activity:7472899342962618368/ (Product Explorer)

EXTRA CONTENTS

Be careful in choosing the right moment to activate GoogleAds Advanced protection Program – Thomas Eccel

Claude (Desktop e Cowork) native plugin is back – Ales Sturala & Niels Moltmaker

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Martin Cvrcek!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade June 12-19, 2026 is Gianpaolo Lorusso. All rights reserved.

1) DSA sunset is postponed (to February 2027) + transition to AI-Max
Google postpones the final deadline for the switch from Dynamic Search Ads to AI-Max + tips on how to make the switch
https://www.linkedin.com/feed/update/urn:li:activity:7471435824149155841/ (Google announcement – Ginny Marvin)
https://www.linkedin.com/posts/andrewlolk_image-share-7470060873785720832-2Soo/ (testing the switch – Andrew Lolk)
https://smarter-ecommerce.com/blog/en/google-shopping/ai-max-is-coming-to-google-shopping-strategy-testing-checklist/ (testing shopping in AI-Max – Manuel Baudisch)

2) Meta will use tracking pixel data to Customize the feed and AI responses
The Meta algorithm will therefore also be able to use data collected externally from the platform.
https://www.socialmediatoday.com/news/meta-will-use-off-site-activity-to-customize-feed-and-ai-responses/822442/

3) The important differences between broad match and AI-Max
Jyll Saskin Gales summarizes all the key differences to understand when it’s best to use one over the other.
https://www.wordstream.com/blog/ai-max-vs-broad-match

4) How to manage multinational campaigns in MetaAds
Curtis Howland highlights the possibility of using geographic bid modifiers to avoid excessively fragmenting campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7469683231206899712/

5) New detailed report on invalid clicks
Google has released a new report with more data on invalid activity
https://support.google.com/google-ads/answer/16826168

6) New free tool to push GAds best-selling products in ChatGPT
Floris de Schrijver & Arjan Schoorl have created a tool to inject ChatGPT ad groups from GAds through the dashboard
https://www.linkedin.com/feed/update/urn:li:activity:7470784712798552064/
https://www.linkedin.com/feed/update/urn:li:activity:7469684395843563520/ (2 weeks in AdManager – Ashley Fletcher)

7) Perhaps AI Brief will be the true replacement for keywords
According to Frederick Vallaeys, the AI-Max agentic engine announced at GML26 could spell the end of Keywords
https://searchengineland.com/google-ai-brief-replacement-keywords-479576

8) Meta expands post view ads to Instagram reels
MetaAds is preparing to push another of the many new placements it has been testing for some time on the platform
https://www.socialmediatoday.com/news/instagram-expands-reels-post-view-ads-to-all-advertisers/822317/

9) Updates to the GA4 attribution date and considerations on separating Signals from GAds
You will be able to choose the attribution date that makes the most sense for your business and the need to verify CoMoV2
https://www.linkedin.com/feed/update/urn:li:activity:7472243734810882048/ (attribution window – Thomas (Excel)
https://www.linkedin.com/feed/update/urn:li:activity:7470784039457792000/ (Consent Mode Control – Manuel Lodi)

10) New TikTokAds for Series and New Study
Series can be promoted with a new type of campaign and a new study on Geo Lift has been released in 97 countries.
https://www.linkedin.com/feed/update/urn:li:activity:7469681791835156480/ (Series Promotion – Emirhan Bayutmus)
https://ads.tiktok.com/business/en/blog/circana-scroll-to-shop (Circana Geo Lift Study Data)

EXTRA CONTENTS

What changes (in syntesis) with GoogleAds TOS – Diana Talhelm

New Campaign Guidance for experiments – Hana Kobzova

New priorities for advertisers post GML26 announcements – Ginny Marvin, Julie Bacchini, Anu Adegbola

New study on Snapchat video Ads – Snapchat/Dentsu

Setting a fixed budget for each campaign might not be a good idea – Benjamin Wenner

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… David Jakubec!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade June 5-12, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Why are customer lists so important (even if you can’t use them for targeting)
Jyll Saskin Gales reminds us that uploading customer lists still helps the algorithm find the hottest audiences to target.
https://searchengineland.com/google-ads-customer-match-competitive-advantage-479428

2) The best-performing ads in Meta? Partnership Ads
Peter Quadrel shares data from a real case study and the setup used
https://www.linkedin.com/feed/update/urn:li:activity:7468599659624820736/

3) How to reduce waste in a B2B campaign
Brad Geddes suggests the most effective optimizations for B2B campaigns in Google Ads
https://adalysis.com/blog/google-ads-for-b2b-how-to-reduce-wasted-spend-from-consumer-traffic/

4) Carousel ads and costs for LinkedIn Ads with a website visit goal
Ineffective carousel ads and website visit campaigns that cost money even without generating a single visit
https://www.linkedin.com/feed/update/urn:li:activity:7468600259053547520/ (Filip Saracevic: (visits target)
https://www.linkedin.com/feed/update/urn:li:activity:7468597851250536449/ (Ivars Krutainis: carousel ads)

5) Meta announces big news for Messenger/WApp
Global release of chatbot integrated into messaging systems announced, along with several other upcoming features
https://support.google.com/merchants/answer/17117204 (Andrew Hutchinson: chatbot)
https://www.linkedin.com/feed/update/urn:li:activity:7467953482633785344/ (Lars Maat: other news)

6) Why it’s important to block irrelevant URLs
In addition to cost containment, AI is better targeted (and the Demand Gen algorithm demonstrates this)
https://searchengineland.com/google-display-exclusions-ai-driven-optimization-479260 (Heather Brousell: URL hygiene)
https://support.google.com/google-ads/answer/16972771 (DGen marginal cost optimization)

7) ChatGPTAds multiplies placements and expands
OpenAI opens up to multiple ads in each prompt and announces several new features (including expansion to new markets)
https://www.seroundtable.com/chatgpt-multi-advertiser-placements-41442.html (Barry Schwartz)

8) Mini-guide to attribution in MetaAds + watch “Related media”
A short guide to reading conversion data in relation to the attribution window + warning on risky related media
https://www.jonloomer.com/meta-ads-attribution-reporting/ (Jon Loomer: attribution)
https://www.linkedin.com/feed/update/urn:li:activity:7468251757739929600/ (Bram Van der Hallen: related media)

9) Quality Score is still important for optimizing GAds campaigns
Kudakwashe Chinhara shares data from a real case study where excellent results came working with QS indications
https://www.linkedin.com/feed/update/urn:li:activity:7468297346058153985/

10) Microsoft changes auto-tagging (starting September)
Microsoft’s automatic tags will report different sources and media depending on the ad network that originated the session
https://ppcnewsfeed.com/ppc-news/2026-06/microsoft-advertising-updates-utm-auto-tagging/ (Hana Kobzova)

EXTRA CONTENTS

The illusion of precision in conversion data – Igor Ivitskiy

Merchant Center rules now active also on automatic products – Hana Kobzova

How AI impacts queries & GML26 top news recap – Ginny Marvin (Ads Decoded series)

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade 5/29-6/5/26 is Gianpaolo Lorusso. All rights reserved.

1) Display Campaigns in the Final Act
From January 2027, it will no longer be possible to create them + a conversion tool will switch them into Demand Gen
https://blog.google/products/ads-commerce/google-display-ads-demand-gen/

2) Goodbye to Like Campaigns + New Funnel Grouping in Meta Ads
No More Easy (and Cheap) Page Likes and Funnel Grouping
https://www.linkedin.com/feed/update/urn:li:activity:7465679262205960192/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7465060105072377856/ (Bram VdHallen)

3) Smart Bidding for Many, But Not for All
Optmyzr data reveals that manual CPC is still used by Savvy Advertisers and Andrew Lolk Explains Why
https://www.optmyzr.com/blog/when-to-stop-using-smart-bidding/ (Fred Vallaeys: manual CPC)
https://savvyrevenue.com/blog/max-bid-limits/ (Andrew Lolk: bid caps)

4) Leads integrated into Google Forms will appear in GAds
Google will integrate a sort of mini CRM directly into the Google Ads interface
https://business.google.com/us/accelerate/announcements/leads-in-google-ads/

5) New controls for branded queries in AI-Max
Thomas Eccel reports an interesting new option for including/excluding queries with a brand name
https://www.linkedin.com/feed/update/urn:li:activity:7466110556488450048/

6) Mini-Guide to Product Feed Optimization for AIOs
Emmanuel Flossie explains in detail how to optimize feeds to increase visibility in Google’s AI Overview / AI Mode
https://feedarmy.com/kb/how-to-optimize-your-product-feed-for-google-ai-overviews-8-attributes-that-actually-matter/

7) A new AI mentions report arrives in Merchant Center
Google announces the new report and also provides a preview
https://support.google.com/merchants/answer/17117204

8) ChatGPTAds will launch the first conversion-optimized campaigns on June 6
Barry Schwartz reveals the preview message sent to some advertisers
https://www.seroundtable.com/chatgpt-ads-conversion-optimized-campaigns-41402.html

9) TikTok tests ad-free subscriptions in UK
The company officially announced the new feature, following Meta’s example. It is likely to expand across Europe.
https://newsroom.tiktok.com/introducing-tiktok-ad-free-more-choices-for-how-you-experience-ads?lang=en-GB

10) More details on the new search formats for travel in GAds
Thomas Eccel shares some interesting insights on the new formats announced at GML26
https://www.linkedin.com/feed/update/urn:li:activity:7466120974879518720/

EXTRA CONTENTS

The Black-Box paradox – Igor Ivitsky

New 200 million fine for Temu in Europe – EU Commissione

Mini-Guide to the most useful GTM Tags – Jeff Sauer

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Pietro Mantovani!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade May 22-29, 2026 is Gianpaolo Lorusso. All rights reserved.

1) News (& Comments) from the Google Marketing Live 2026
The usual deluge of announcements, interesting insights, and a few not-so-subtle criticisms.
https://www.linkedin.com/feed/update/urn:li:activity:7463868011884634113/ (Fred Vallaeys: The Slow Death of Keywords)
https://www.linkedin.com/feed/update/urn:li:activity:7463881442125856768/ (Thomas Eccel: Top News and Official Summary)
https://www.linkedin.com/feed/update/urn:li:activity:7463873424839430145/ (Manuel Lodi: Top News and Commentary)
https://www.linkedin.com/feed/update/urn:li:activity:7463881589614346240/ (Anthony Higman: Lack of credibility)
https://www.wordstream.com/blog/google-marketing-live-2026 (Rob Glover: recap and comments)
https://www.linkedin.com/feed/update/urn:li:activity:7463902321417248768/ (Ginny Marvin: top news and commentary)
https://ppcnewsfeed.com/tag/google-marketing-live-2026/ (Hana Kobzova: all announcements in a granular recap)

2) Meta has doubled impressions in the last 5 years (but users have only grown by 38%)
Interesting analysis by Pater Quadrel that identifies doubling impressions per user as one of the critical factors for scaling
https://www.linkedin.com/feed/update/urn:li:activity:7463874100076163072/

3) New AI attributes are arriving in the Product Feed
Hana Kobzoova summarizes the new attributes designed to enrich the information Google can then use in AIM/AIO.
https://ppcnewsfeed.com/ppc-news/2026-05/google-merchant-center-introduces-conversational-attributes/

4) First week of full immersion in ChatGPTAds, Meta AI instant forms, and other minor updates
Jon Loomer’s weekly recap of MetaAds news, including his initial thoughts on ChatGPT’s Ads Manager.
https://www.jonloomer.com/chatgpt-ads-limitations-ai-instant-forms/

5) Microsoft Activate news + other news
All the latest announcements from Microsoft Ads.
https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-activate-2026-recap/ (Hana Kobzova: announcements at Activate 2026)
https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026
https://www.linkedin.com/feed/update/urn:li:activity:7462520987851546624/ (Navah Hopkins: AI quotes in Clarity)

6) Google’s Lead Generation oriented updates
Ginny Marvin summarizes a series of considerations on specific old and new features in Google Ads
https://business.google.com/us/accelerate/resources/articles/42-launches-redefining-lead-generation/

7) Why Custom Product Pages Aren’t a Good Solution for Tracking App promotions
David Vargas shares real data showing the unreliability of data from external ad platforms (TikTok and Meta)
https://www.linkedin.com/feed/update/urn:li:activity:7463879939608674304/

8) Why AI-Max and Phrase Match Are Better Than Expanded Match for Ecommerce
Andrew Lolk Explains the Advantages of the New type of Campaign Over broad match based search ones
https://savvyrevenue.com/blog/phrase-match-ai-max/

9) The Most Common (and Costly) Mistakes in LinkedIn Ads
AJ Wilcox Explains in a Video Which Are the Most Devastating Settings and Their Effects on LinkedIn Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7462753437387124736/

10) Update to the 2026 GAds Benchmark in 23 Industries
Susie Marino shares the Update to Wordstream Data on the Google Ads Industry Benchmark from April 25 to March 26
https://www.wordstream.com/blog/2026-google-ads-benchmarks

EXTRA CONTENTS

New Souce grouping in GA4 – Tamas Geiger

New GAds MCC sync column option – Vivek Gupta

New budget planner in GA4 now can integrate data from external ad platforms – Arpan Banerjee

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Andrei Siniakin!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade May 15-22, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Why match types are far from dead (but AI-Max campaigns are bringing them closer to the end)
Optmyzr data shows that expanded match is now widespread, but it’s not as effective + AI-Max exception that proves the rule
https://www.optmyzr.com/blog/google-ads-match-type-performance/ (broad, phrase, or exact? – Frederick Vallaeys)
https://www.linkedin.com/feed/update/urn:li:activity:7460971185309331456/ (AI Max for brand searches – Bia Camargo)

2) Meta increases purchase event audience retention
Bram Van der Hallen reports that the buyer audience segment will last 730 days (instead of 180)
https://www.linkedin.com/feed/update/urn:li:activity:7460375781249179648/

3) AI Skills: The New Frontier of Automatic PPC Audits
Frederick Vallaeys (unstoppable this week:) shares some interesting insights on the “skills” (set of basic rules) needed for professional AI audits
https://searchengineland.com/ai-skills-the-next-layer-of-marketing-automation-477308

4) Be careful about blocking super-generic queries in AI-driven campaigns
AI Overview and autocomplete generate very generic queries, but be careful about immediately blocking them as negatives
https://www.linkedin.com/feed/update/urn:li:activity:7460981267430432768/ (generic queries – Anthony Higman)
https://hopskipmedia.com/your-negative-keyword-management-is-broken-heres-the-fix/ (negative management – Ameet Khabra)

5) Google adds Gemini to GAds Dashboards
Announced the launch of an agentic operator capable of real time changing the data displayed in dashboards
https://searchengineland.com/google-ads-adds-gemini-powered-dashboards-for-real-time-insights-477254 (Anu Adegbola)

6) The 5 most common GAds errors in e-commerce accounts
Andrew Lolk had AI summarize the most recurring issues in 50 audits conducted over the last 18 months. The result is a very interesting post.
https://savvyrevenue.com/blog/google-ads-mistakes/

7) Why ChatGPTAds is moving so fast (and this week’s releases)
The speed of releases and gloomy forecasts + pixels, product feeds, and expansion to the UK, Japan, Croatia, Brazil, and Mexico
https://www.linkedin.com/pulse/why-chatgpt-ads-fail-spectacularly-daniel-gilbert-y3dze/ (speed and future – Daniel Gilbert)
https://www.linkedin.com/feed/update/urn:li:activity:7460375473236099072/ (conversion pixel – Utku Gulden)
https://searchengineland.com/openai-adds-product-feed-ads-to-chatgpt-477208 (product feed – Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7460375191890702336/ (Market Expansion – Benji Shomair)

8) We’re not there yet with the AI ​​Advisor results in GAds
Phil Jensen shares a case of a clear error in the reporting of Google’s agentic AI in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7461027566234128385/

9) GA4 creates a default channel for AI assistants
A special classification for agents of the most popular AI engines is coming (+ list of identifiers in logs)
https://support.google.com/analytics/answer/9164320?hl=en#05132026 (official announcement) Google)
https://www.searchpilot.com/resources/blog/how-does-ai-traffic-show-up-in-analytics (AI traffic identifiers – Will Critchlow)

10) Amazon makes its MMM available
Oleksandr Kovalov reports that Amazon’s Marketing Mix Model is now available to everyone
https://www.linkedin.com/feed/update/urn:li:activity:7460376109625274368/

EXTRA CONTENTS

AMA session with Ginny Marvin on Ai-Max (May 15 at 1pm EST) – Sarah Stemen / Paid Search Association

MicrosoftAds will use Linkedin targeting signals in CTV Ads – Anu Adegbola
Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… William Zattra!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade May 8-15, 2026 is Gianpaolo Lorusso. All rights reserved.

1) LinkedIn Targeting in Amazon’s CTV
Linkedin and Amazon have announced an agreement that will enable Amazon DSP advertisers to target B2B users using LIAds options
https://www.socialmediatoday.com/news/linkedin-partners-with-amazon-ads/819655/

2) ChatGPT launches the open beta of its Ads Manager in the US
OpenAI’s self-service platform for managing ads is here (in the US), with ads currently running in the US, Canada, Australia, and New Zealand
https://openai.com/index/new-ways-to-buy-chatgpt-ads/ (official OpenAI announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7457806786478219265/ (recap by Bram Van der Hallen)

3) How to (effectively) launch a new GAds account or a new country for e-commerce
Andrew Lolk explains the key steps and his methodology
https://savvyrevenue.com/blog/launch-new-google-ads-accounts/

4) Expanding AI Max campaigns within an existing campaign? Nope.
Joey Bidner points out that the AI-Max experiment within a search campaign doesn’t provide the necessary comparison data to evaluate it. A separate test is better.
https://www.linkedin.com/feed/update/urn:li:activity:7458438101015756800/

5) Big news for tracking in GAds/GTM
Google announces deeper integration of gtag and Big Query in GTM and GAds + GeoX in Meridien
https://blog.google/products/ads-commerce/google-marketing-live-2026-turn-your-data-into-decisions/ (official announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7458035871251005440/ (Simo Ahava on gtag in GTM)
https://ppcnewsfeed.com/ppc-news/2026-05/google-brings-tag-manager-interface-into-google-ads/ (GTM will open in Gads – Hana Kobzova)

6) Preview of the new Auto Pixel and use cases for AI connectors in MetaAds
Bram Van der Hallen shows all the options of the new auto tracking pixel, and Jon Loomer shares interesting insights into the new AI connectors
https://www.linkedin.com/feed/update/urn:li:activity:7458032252497596416/
https://www.jonloomer.com/meta-ads-ai-connectors-claude/

7) Bidding & Budgeting Updates in GAds
Ginny Marvin discusses three upcoming innovations (Journey-aware tCPA in search, smart bidding exploration in PMax & Shopping and Planned Budget Distribution)
https://www.linkedin.com/feed/update/urn:li:activity:7458443762885902336/

8) How to Use Negative Keywords in 2026 (and beyond)
Sarah Stemen provides a nice summary of the different possible approaches to query sculpting in Google Ads
https://searchengineland.com/negative-keywords-strategy-476563

9) Site Visit Extensions Are Coming to Be Official
Hana Kobzova intercepted the new support page explaining them
https://ppcnewsfeed.com/ppc-news/2026-05/google-officially-introduces-site-visits-asset/

10) Microsoft includes conversion metrics in custom columns and launches the “Activate” event for May 20
Conversion metrics now included in customizable columns & the official announcement of Activate event
https://www.linkedin.com/feed/update/urn:li:activity:7458445465169227777/ (Navah Hopkins)
https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-advertising-activate-may-2026/ (Hana Kobzova)

EXTRA CONTENTS

AI built feeds in GMC (let’s hope they are better than the previous automatic site scan) – Arpan Banerjee
AI Max will have the same DSA URL controls – Gabriele Benedetti & Ginny Marvin

Ads Decoded Ep. 7 – Creative AI in GAds – Ginny marvin, Charles Boyd & Sarah Hathiramani
Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Maria Denaxa!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade May 1-8, 2026 is Gianpaolo Lorusso. All rights reserved.

1) MetaAds releases official connectors for popular AI agents in open beta (but must revise plans for Manus)
Important announcement for those who want to safely integrate popular AI engines like ChatGPT & Claude (while the Chinese government blocked its acquisition of Manus)
https://www.jonloomer.com/meta-ads-ai-connectors/ (Jon Loomer on connectors and other new features released this week)
https://www.linkedin.com/feed/update/urn:li:activity:7457012180555796480/ (Bram Vand der Hallen)
https://www.facebook.com/business/news/meta-ads-ai-connectors (official Meta announcement)

2) AI Max is the new black for search campaigns
Google announces the arrival of shopping and travel in AI Max, the agent for defining copy and targeting, and mandatory disclaimers for regulated sectors
https://www.linkedin.com/feed/update/urn:li:activity:7456949489161969664/ (comment by Jyll Saskin Gales on shopping)
https://www.linkedin.com/feed/update/urn:li:activity:7456949814711185409/ (recap by Ginny Marvin)
https://blog.google/products/ads-commerce/ai-max-new-features/ (official Google announcement)

3) Google Search (and Revenue) Growth
Fred Vallaeys reflects on Google’s latest quarterly earnings data and publishes aggregate data on accounts managed with Optmyzr
https://www.linkedin.com/feed/update/urn:li:activity:7457038503076409345/
https://www.linkedin.com/feed/update/urn:li:activity:7454790848149422081/

4) ChatGPTAds and “Organic” Reputation
Two great posts that remind us that power is nothing without control (quoted from an advert by a famous tyre manufacturer) and what we’ve seen so far with ads on ChatGPT
https://www.seerinteractive.com/insights/buying-ads-on-chatgpt-why-you-should-check-organic-reputation-first (Wil Reynolds & Brittany Sager)
https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells-us-and-whats-coming-next-474504 (ChatGPTAds insights by Adthena)

5) It is now possible to limit Search Partners and GDNs in PMax
Riley Slater was among the first to notice a small but interesting update, which adds greater control to Performance Max campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7457023438579249153/

6) Google will analyze call content to identify conversions
Starting from July 1st, all campaigns not opted out will begin recording calls via Google forwarding numbers to identify conversions (Privacy festival is here :-)
https://www.linkedin.com/feed/update/urn:li:activity:7457361858040209408/ (Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7457017556982407168/ (some legitimate concerns by Anthony Highman)

7) Lift studies now in the experiments tab
Thomas Eccel comments on the new features in incremental brand and search tests released (or in the process of being released) in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7454891082250686465/

8) It is now possible to promote events on external sites with Linkedin Event Ads
Official announcement of this new feature, which will be available to all advertisers starting on the 6th May 2026
https://www.linkedin.com/pulse/expand-event-promotion-linkedin-offplatform-ads-linkedin-for-mktg-hcvzc/

9) SnapchatAds launches sponsored chatbots
Andrew Hutchinson comments on the new format for Sponsored Snaps
https://www.socialmediatoday.com/news/snapchat-launches-sponsored-ai-chatbots/818757/

10) Microsoft includes spend and conversion data for PMax placements
The new Performance Max campaign placement report finally shows spend and conversion data
https://www.linkedin.com/feed/update/urn:li:activity:7455503066356760576/ (Navah Hopkins)

EXTRA CONTENTS

Product Attributes to improve feeds (in Italian) – Massimiliano Contessotto

Sometimes they come back (banners in Demand Gen campaigns) – Dario Zannoni

Nice infographic on Demand Gen – Adriaan Dekker

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Valentina Peri!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade 4/24-1/5/26 is Gianpaolo Lorusso. All rights reserved.

1) How to Create Effective AI Max Text Guidelines
Brad Geddes shared an excellent post on AI Max text guidelines for Google Ads campaigns, which also includes a template prompt for writing ads.
https://adalysis.com/blog/how-to-create-effective-ai-max-text-guidelines/

2) Simulation of How MetaAds Incremental Testing Could Work
Great post by Peter Quadrel, sharing the results of an independent study that achieved comparable results to those of Meta’s internal tool.
https://www.linkedin.com/feed/update/urn:li:activity:7453388396674179072/

3) Did you know that CTR is calculated differently for shopping and PMax campaigns?
I don’t! Witold Wrodarczyk explains that in Performance Max campaigns the data is deduplicated for multiple SERP placements and therefore appears slightly higher.
https://www.linkedin.com/feed/update/urn:li:activity:7452320823773687808/

4) If you want to compare Broad with Phrase or Exact, you need to do it right
Andrew Lolk explains that the broad match data in GAds is now inflated with data that should appear for narrower matches
https://savvyrevenue.com/blog/phrase-match-vs-broad-match/

5) Call conversions are now more accurate (in the US and Canada)
Google has launched an AI tool that can determine whether call conversions are truly relevant based not only on duration (currently active only in the US and Canada)
https://searchengineland.com/google-adds-ai-qualified-call-leads-to-improve-measurement-475040 (Anu Adegbola)

6) Cheaper ChatGPTAds, with tracking pixels and Ads Manager
OpenAI is accelerating its efforts to offer self-service AdManager, tracking pixels, cost-per-click (lower than the initial $60 CMP), and is expanding ads to non-logged-in users
https://ppc.live/library/chatgpt/chatgpt-ads-walkthrough/ (overview of main settings – Menachem Ani)
https://www.linkedin.com/feed/update/urn:li:activity:7452000124773408768/ (Pixel – Juozas) Kaziukenas)
https://digiday.com/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/ (cheaper clicks – Krystal Scanlon)
https://searchengineland.com/advertisers-test-chatgpt-ads-manager-475114 (Ads Manager – Glenn Gabe & Anu Adegbola)

7) Mini-guide to value rules for audiences in MetaAds
Jon Loomer explains in detail the main settings and when to use them
https://www.jonloomer.com/meta-value-rules-audiences/

8) Automatic products from the site are coming to Catalog Ads
Bram Van der Hallen reports that Meta may now add missing products to Catalog Ads if they are found on the advertiser’s site (as it already does Google)
https://www.linkedin.com/feed/update/urn:li:activity:7452720376482246657/

9) It’s best to avoid LinkedIn Conversation Ads for now
AJ Wilcox reports that this type of promotion significantly underperforms message ads (probably due to the way they’re displayed).
https://www.linkedin.com/feed/update/urn:li:activity:7452708282634317826/
https://www.linkedin.com/pulse/stop-using-linkedin-conversation-ads-heres-what-use-instead-aj-wilcox-2ubge/

10) Is Asset Studio already a game changer?
Not yet, according to Amy Hebdon (and I agree) due to its several limitations.
https://searchengineland.com/google-ads-asset-studio-game-changer-474709

EXTRA CONTENTS

Digital Ads Benchmark Q1 2026 Recap – Amita Pereira (Karooya)
So long to the AW prefix in Google tags – Arjun Singh
5 Microsoft Ads extensions Google is missing (& how to use them) – Sarah Vlietstra
Microsoft integrates UCP in Merchant Center and releases AI Max – Microsoft
First steps of policy enforcement will be agentic – Ginny Marvin (Google)
Ads Decoded Ep.7 (YouTube Creator Partnership) – Ginny Marvin & Melissa Nikolic

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Andrea Núñez!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade April 17-24, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Meta and Google are neck-and-neck in ad revenue
Emarketer predicts that MetaAds will overtake Google by 2026 (Editor’s note: together they cover more than half of the online advertising market) – Anu Adegbola
https://searchengineland.com/meta-is-on-track-to-overtake-google-in-global-ad-revenue-for-the-first-time-474292

2) GAds Dynamic Search Ads campaigns will be replaced by AI Max in September 2026
Google announces the switch (which will take place during September) and Ameet Khabra reminds us what this means for advertisers
https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/
https://ppc.live/library/google/ai-max/dsas-are-done-heres-what-that-actually-means-for-your-account/

3) Big news for Pixel and CAPI in MetaAds
Bram Van der Hallen and Jon Loomer explain Meta’s announcement and some new features already released (instant form, custom audience labels, dataset attributes, etc.)
https://www.linkedin.com/feed/update/urn:li:activity:7450860336309698560/ (Bram VdHallen – Pixels and CAPI)
https://www.linkedin.com/feed/update/urn:li:activity:7450860683262500865/ (Bram VdH – instant forms)
https://www.jonloomer.com/one-click-conversions-api-pixel-updates/ (Jon loomer – Pixel/CAPi and other minor updates)

4) How to predict what smart bidding will do
Great post by Andrew Lolk explaining the benefit of understanding exactly how Google’s bidding algorithm will move and how to predict it
https://savvyrevenue.com/blog/read-smart-bidding/

5) Brand splitting and incremental testing
Why, when, and how is it possible to obtain data purified from searches which are likely to convert anyway to complete the ROAS picture?
https://www.linkedin.com/feed/update/urn:li:activity:7450578962411364354/ (Bianca Bergshoeff – Meta)
https://savvyrevenue.com/blog/split-brand-pmax-framework/ (Andrew Lolk – PMax split)

6) Google “Simplifies” the collection of users’ data in ads
Krista Seiden explains the implications of Google’s decision to allow user data to flow into GAds even if Signals is disabled in GA4
https://www.linkedin.com/feed/update/urn:li:activity:7450222888328024064/

7) New data on ads in AI Mode
Ashley Fletcher (Adthena) publishes a new infographic on ads displayed in AI Mode
https://www.linkedin.com/feed/update/urn:li:activity:7450222215641563137/

8) Beware of auto-generated assets and videos in PMax
Tymoteusz Kalicinski reports a case of assets that were spectacularly missed by the algorithm + spending relevant money on them
https://www.linkedin.com/feed/update/urn:li:activity:7449698067655671808/

9) How Reddit Disrupts Campaign Self-Optimization and the Importance of Offline Conversions
Ameet Khabra explains why additional data is so important when platforms like Reddit are part of the conversion journey
https://searchengineland.com/reddit-ppc-signals-474323

10) New settings for Delivery and Video in Google Product Feeds
Google has officially announced the launch of some additional fields that were tested in recent months (Hana Kobzova and Emmanuel Flossie).
https://ppcnewsfeed.com/ppc-news/2026-04/gmc-product-data-specification-2026-released/

EXTRA CONTENTS

TikTok Ads benchmark for 2026 – Rob Glover (Wordstream)
Remarketing pro-memoria in GAds – Lisa Raehsler
Ads Decoded Ep. 5 (Retail Best Practices) – Ginny Marvin, Firas Yaghi and Nadja Bissinger (Google)
Microsoft Ads Updates for April – Microsoft
Google Marketing Live EMEA (May 21 – 11:00am BST) registration open – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Tamara Stolic!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade April 10-17, 2026 is Gianpaolo Lorusso. All rights reserved.

1) What will change in MetaAds with Muse Spark
Bianca Bergshoeff explains what the release of Meta’s new AI engine means for advertisers
https://www.linkedin.com/posts/biancabergshoeff_Meta-launched-muse-share-7447925079944011778-g6p8/

2) A new big player arrives in shopping ads in Europe
An analysis of SMEC data by Mike Ryan confirms that Chinese giant JD Group (Joybuy) will sooner or later become a major problem for European retailers
https://www.linkedin.com/feed/update/urn:li:activity:7448049712856788993/

3) Google AdSpace Agent arrives
Benjamin Wenner is among the few who have noticed the quiet launch of a new AI assistant directly connected to all Google’s advertising related resources
https://www.linkedin.com/feed/update/urn:li:activity:7447337620457644032/

4) PPC best practices work until the data proves otherwise
Nice post by Leigh Buttrey explaining that testing against universally recognized PPC best practices may yields(positive) surprises
https://searchengineland.com/ppc-testing-breaking-best-practices-473931

5) Various new features in MetaAds
Bram Van der Hallen and Jon Loomer provide excellent recaps of recent and upcoming innovations
https://www.jonloomer.com/new-value-rules-for-audiences/ (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7447334516349890561/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7447260057211207680/ (Bram VdHallen)

6) Server-side tracking is already here
Megan Bortner and Matteo Zambon explain why it’s so important to transition to server-side tracking as soon as possible
https://searchengineland.com/server-side-tagging-brand-473924 (Littledata vs Elevar)
https://www.linkedin.com/feed/update/urn:li:activity:7448051429153488897/ (UCP)

7) Best practices for e-commerce campaigns
Ruben Runneboom and Andrew Lolk share important tips for B2C and B2B shopping campaigns and for PMax layering
https://www.linkedin.com/feed/update/urn:li:activity:7447534131271606272/ (Ruben Runneboom)
https://www.youtube.com/watch?v=mAQ_kTDZjSg (Andrew Lolk)

8) Audience Targeting vs. Audience Engineering
Two great posts both discuss the future of targeting in Meta and Google campaigns.
https://searchengineland.com/audience-engineering-manual-targeting-paid-media-473796 (Julie Warnecke)
https://www.jonloomer.com/meta-ads-approach-changed/ (Jon Loomer)

9) Lead Generation on LinkedIn Simply Works Better
AJ Wilcox explains that internal lead forms on LinkedIn perform 3 to 5 times better in terms of conversions than those on external landing pages
https://www.linkedin.com/feed/update/urn:li:activity:7447334904889053187/

10) What (important) improvements come with Microsoft’s Advanced CoMo?
Thomas Eccel explains (spoiler: the UET tag is fired anonymously before the consent banner)
https://www.linkedin.com/feed/update/urn:li:activity:7447336932298387456/

CONTENUTI EXTRA

Google simplyfies data transmission in enhanced conversions – Hana Kobzova/Google

Merchant API in GAds scripts starting from April 22 – Google
UCP in Merchant Center in USA – Google
Webinar about MetaAds Lead Gen on april 23 at 12pmEST w/ Menachem Ani & Sarah Stemen– Paid Search Association

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Alessandro Scialotti!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade April 3-10, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Which AI connections are at risk in MetaAds
Thomas Eccel explains that only accounts linked with unauthorized or unofficial API connectors or integrations are at risk of suspension/termination.
https://www.linkedin.com/feed/update/urn:li:activity:7444993504289873920/

2) How Amazon & Temu compete in the European market
A new report shared by Mike Ryan (SMEC) clarifies that the American group is pushing stronger in Western Europe, while the Chinese group in Eastern Europe.
https://www.linkedin.com/feed/update/urn:li:activity:7444314940745621505/

3) The historical performance chart by channel in PMax has arrived
Hana Kobzova & Axel Falck report this very interesting development, given that this type of visualization was previously only available through external scripts
https://ppcnewsfeed.com/ppc-news/2026-04/timeline-chart-added-pmax-channel-report/

4) Too many micro-conversions can hurt your account
Sarah Stemen explains when and why it’s worth using behavioral conversions and when it can be dangerous
https://searchengineland.com/micro-conversions-hurt-ppc-performance-473139

5) Some new features in Meta and advice from real-world app promotion cases
Bram Van der Hallen reports on innovations in creative management and audiences, and David Vargas advises against using audience networks for app promotion
https://www.linkedin.com/feed/update/urn:li:activity:7444994813600366592/ (David Vargas)
https://www.linkedin.com/feed/update/urn:li:activity:7444993740420718592/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7445444681456549890/ (Bram VdHallen)

6) How to Prevent Automation Drift in GAds
Ameet Khabra explains how to check and fix AI evaluation errors in Google Ads (Part III)
https://hopskipmedia.com/how-to-fix-prevent-automation-drift-part-3/

7) How to Generate High-Quality Leads in Linkedin Ads for Less than €10 Each
Emily Wood reports a real-world case study of campaigns paired with a lead magnet with very interesting results, despite the high cost per click
https://searchengineland.com/linkedin-ads-on-a-budget-how-one-playbook-drove-sub-10-cpl-472440

8) New insights on ChatGPT Ads
Ashley Fletcher (Adthena) reports the results of an analysis of ads exposition in ChatGPT
https://www.linkedin.com/feed/update/urn:li:activity:7445736159076450304/

9) New tROAS calculator for new customers in GoogleAds
Thomas Eccel reports a new feature that allows you to foresee the expected return on new customers unknown to Google
https://www.linkedin.com/feed/update/urn:li:activity:7444305336506667008/

10) Partner GAds promotions will no longer be automatic
Arpan Banerjee and Adriaan Dekker reports that promotions applied to Google Partner customers will now have to be selected manually
https://www.linkedin.com/feed/update/urn:li:activity:7445751395284189185/

EXTRA CONTENTS

Meta enhances relevance of ads in Instagram – Meta
Merchant Center Loyalty Programs now avaialble in 14 countries (all larger European ones included) – Google
VEO3 officially released in GAds Asset Studio – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Chathura Kannangara!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade 3/27-4/3/26 is Gianpaolo Lorusso. All rights reserved.

1) Ads featuring AI-generated performers in NY State must clearly disclose this fact
Sam Tomlinson reminds us that starting June 9, 2026, placing ads in New York State with AI performers without a specific disclaimer could result in hefty fines
https://www.linkedin.com/feed/update/urn:li:activity:7442457670693019648/

2) How to diagnose the impact of tROAS on PMax
Kirk Williams highlights 6 checks to perform before attributing performance drops in a PMax campaign to a change in target ROAS.
https://zatomarketing.com/blog/pmax-performance-dropped-after-a-troas-change-how-to-troubleshoot

3) News from MetaAds (and beyond)
A small recap of the latest most relevant developments in the advertising platform Meta
https://www.jonloomer.com/push-delivery-to-this-ad/ Pushing specific ads and audiences based on engagement (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7442456635320717312/ New customers and why it’s an important move for Meta (Kumail Haider)
https://www.linkedin.com/feed/update/urn:li:activity:7443262143686156289/ New GTM template by Meta (Elad Levy)

4) Why TikTok creatives last less and how to fix it
Akvile DeFazio explains why even the best ads lose effectiveness quickly and how to fix it
https://searchengineland.com/tiktok-ad-creative-short-shelf-life-472363

5) When (and why) too much segmentation It’s a disaster
Andrew Lolk says poorly executed “bucketing” in shopping campaigns can be much more damaging than doing nothing at all
https://savvyrevenue.com/blog/bestseller-campaign-structure/

6) New rules for out-of-stock products in Google Shopping
Emmanuel Flossie reports that out-of-stock products will need to have the “Add to Cart” button visible but disabled
https://www.youtube.com/watch?v=i2llxlD-1RY

7) Small enhancements in PMax
AI-animated clips and seasonal themes are coming.
https://www.linkedin.com/feed/update/urn:li:activity:7442136450764247040/ (Nikki Kuhlman)
https://www.linkedin.com/feed/update/urn:li:activity:7442838773492613120/ (Bia Camargo)

8) Improvements to GAds offline conversion imports
Ben Karl (Google) reports that updates will be released globally in April and May that could lead to fluctuations in offline conversion numbers
https://ads-developers.googleblog.com/2026/03/upcoming-improvements-to-offline.html

9) Announcements of new features coming to Meta, Reddit, and Snapchat ad platforms
The different platforms have announced various upcoming innovations at industry events
https://www.socialmediatoday.com/news/meta-introduces-new-ad-and-discovery-options-at-iab-newfronts/815921/ (Meta – Andrew Hutchinson)
https://redditinc.com/news/introducing-more-ways-to-tap-into-shopping-on-reddit (Reddit)
https://www.socialmediatoday.com/news/snapchat-rolls-out-new-ad-options-to-help-brands-increase-their-in-app-pres/815623/ (Snapchat – Andrew Hutchinson)

10) ChatGPT Ads is a bit like playing blind man’s buff for now
Anu Adegbola reports the gist of an article in “The Information” in which several advertisers complain about the lack of performance data
https://searchengineland.com/openais-ad-platform-cant-tell-advertisers-if-their-money-is-working-472233

EXTRA CONTENT

Ads Decoded Ep. 4 (Lead quality optimization) – Ginny Marvin, Mimi Forsythe e Lydia Azaret

Online sales planning & discounts’ pitfall – Simone Dassereto (Italian language)

Google Ads API 23.2 highlights – Google (starts at minute 6:08)

2026 PPC Salary Survey results – Duane Brown

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Sara Trigiani!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top10 PPC News-Parade March 20-27, 2026 is Gianpaolo Lorusso. All rights reserved.

1) The agentic revolution in PPC is already among us
AI Overviews are also “colonizing” shopping searches, UCP is expanding, and ChatGPT is testing its self-serve Ad Manager.
https://visibilitylabs.ai/ai-overviews-shopping-queries/ (Jeff Oxford on growing AIO coverage in shopping queries)
https://blog.google/products-and-platforms/products/shopping/ucp-updates/ (Google announcement on new UCP features)
https://searchengineland.com/openai-tests-ads-manager-as-chatgpt-ad-business-takes-shape-471755 (Anu Adegbola on testing ChatGPT Ads Manager)

2) MetaAds launches its own AI connectors (and shuts down others’?)
Several reports of account closures possibly related to third-party connectors + ManusAI official connectors & other minor updates
https://www.jonloomer.com/ai-related-ad-account-shutdowns/ (Jon Loomer)
https://www.facebook.com/business/news/unlocking-the-power-of-manus-in-metas-business-and-creator-tools (Meta announcement on Manus AI connectors)

3) When it might be necessary to change the default attribution window and why
Great post by Maggie Humphrey on a real-world case of campaign optimization related to shortening the conversion window
https://searchengineland.com/30-day-vs-7-day-attribution-google-ads-471852

4) What ROAS can’t tell you
Andrea Atzori explains why ROAS alone can be an obstacle to account growth
https://ambire.com.au/blog/roas-limitations-media-efficiency-ratio/

5) When DSAs die, more are created :-)
Andrew Lolk explains why the upcoming switch between DSA and AIMax is actually a growth opportunity.
https://www.linkedin.com/feed/update/urn:li:activity:7440344973478207488/

6) Properly testing creatives in MetaAds is possible (if you know how)
Volodymyr Shcherbachuk explains how to force the platform to spend budget on a specific creative for testing purposes.
https://www.linkedin.com/feed/update/urn:li:activity:7438552303495704576/

7) How to create a competitive intelligence report using the GAds library and Claude
Vasyl Sergiienko explains step-by-step how to create a framework to generate reports on competitor ad strategies in specific sectors in just a few minutes
https://bit.ly/4utXZhR

8) Stape templates for Meta & TikTok
Matteo Zambon explains in detail all the benefits of two templates released by Stape for tracking and managing CoMo for Meta and TikTok (video in Italian).
https://www.youtube.com/watch?v=p3PL4Wmvo9k

9) Case study of anomalous MetaAds behavior (and how it was fixed)
Jon Loomer shares an interesting case study where the platform, for no apparent reason, decided to change the most effective placements overnight
https://www.jonloomer.com/weird-stuff-meta-ads/

10) What’s new in Google Ads Editor 2.12
Bernt Muurling (ClickPatrol) summarizes the main changes in the new version of Google Ads Editor just released.
https://www.linkedin.com/feed/update/urn:li:activity:7440663273416347648/

EXTRA CONTENT

New PSA Webinar on PMax with Gregg Finn & Sarah Stamen March 26 at 12pm EST – Paid Search Association

Pinterest Performance+ Optimization Tips – Pinterest

PMax negatives & other Microsoft Ads updates – Microsoft

Google NewFront 2026 on March 23 at 11:00am ET – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Daniel Chandler!!! Yay :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade from March 13 to 20, 2026 is Gianpaolo Lorusso. All rights reserved.

1) The Global Report on the State of PPC + some considerations on the main platforms
New report from PPCSurvey and interesting data on why GAds and MAds, despite not being the best performers, cannot be excluded from the media mix (yet)
https://searchengineland.com/survey-ppc-is-getting-harder-and-ai-is-only-saving-5-hours-a-week-471364 (executive summary by Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7437106953950068736/ (Paolo Ratto)

2) MetaAds is about to switch to the “flexible format” made by AI
After the AI prompt to choose target audiences reported last week, here’s a preview of the future of ad formats in Meta
https://www.linkedin.com/feed/update/urn:li:activity:7437550435013492737/ (Dario Zannoni)

3) How attribution has changed in MetaAds in 2026 (so far)
Jon Loomer recaps recent attribution innovations in MetaAds and explains when/how/why to use every option on the table now
https://www.jonloomer.com/meta-ads-attribution-2026/

4) What 23 AI Max campaign tests revealed
Andy Goodwin reports the results of numerous experiments and tests conducted recently with Google’s AI Max campaigns
https://searchengineland.com/google-ai-max-performance-tests-471366

5) Voice-overs are coming to PMax videos
Jordan Fry reports that Google may soon begin adding by default automatic audio commentaries to videos in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7437755434402390016/

6) The difference between keyword-based and user intent-based approaches in GAds, explained well
Great post by Michelle Morgan analyzing the different approach currently used in Google Ads and how this impacts the way to optimize campaigns
https://www.wordstream.com/blog/google-ads-shift-from-keywords-to-intent

7) Why the GAds approach to LinkedIn campaigns is doomed to fail
Pauline Jakober explains the only way to succeed on LinkedInAds: 3E (Educate-Engage-Entertain) approach
https://grouptwentyseven.com/our-favorite-formula-for-linkedin-advertising/

8) Why over-segmentation in shopping campaigns can be counterproductive
Andrew Lolk explains the Advertisers’ most damaging (and frequent) mistakes when segmenting Google Ads shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7437107319668350977/

9) Meta shifts national “web taxes” onto advertisers (just as Google already did)
Geoorgi Zayakov shares the notification of the new surcharges that will be applied to campaigns in Italy, Austria, France, Spain, Turkey, and UK.
https://www.linkedin.com/feed/update/urn:li:activity:7437486464797634560/

10) Automatic end screens are coming to YouTube video ads
Hana Kobzova reports that Google may add end screens or replace existing ones in videos promoted on YouTube.
https://ppcnewsfeed.com/ppc-news/2026-03/auto-end-screens-rolling-out-video-ads/

EXTRA CONTENT

OpenAI clarifies ChatGPT ads guidelines in its privacy policy – Anu Adegbola

Criteo partners with OpenAI for ChatGPTAds – Criteo

Reddit releases new data on BtoB opportunities on the platform – Andrew Hutchinson

GoogleAds Decoded Ep.4 (Smart Bidding) – Ginny Marvin, Kristina Park & Carlo Buchmann

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

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PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade from March 6 to 13, 2026 is Gianpaolo Lorusso. All rights reserved.

1) The era of agent-based ads in Meta has begun
Bram Van der Hallen reports that some accounts have the option to describe ad targets and have the platform set audiences.
https://www.linkedin.com/feed/update/urn:li:activity:7435648784115699713

2) New independent report on AI-Max
Mike Ryan has published a new guide, and Anu Adegbola has provided a summary report (spoiler alert: conversions increase, but so does CPA)
https://www.linkedin.com/feed/update/urn:li:activity:7435328026768228352/ (Mike Ryan)
https://searchengineland.com/google-ai-max-revenue-higher-cpa-study-470928 (executive summary by Anu Adegbola)

3) Meta splits Click-through and Engaged-through Attribution
Meta introduces a new distinction between conversions generated by a link click and those resulting from engagement with other parts of the ad.
https://www.facebook.com/business/news/click-attribution (official announcement)
https://www.jonloomer.com/click-through-attribution-link-click/ (explanation by Jon Loomer)

4) Gemini vs. Claude in a real campaign audit
Ales Sturala (Trueclicks) field-tested the effectiveness of Gemini 3 Flash/Pro, Opus 4.6, and Sonnet 4.6 (spoiler: there’s no clear winner).
https://www.linkedin.com/feed/update/urn:li:activity:7435650440664436736/

5) How to minimize the impact of click fraud (without using third-party tools)
Heather Brousell shares Interesting practices to combat fake clicks (as much as possible)
https://searchengineland.com/click-fraud-google-ads-470656

6) Brand protection done right (with high budgets and well-known brands)
Benjamin Wenner explains how brand protection should be structured for well-known brands with large budgets
https://searchengineland.com/branded-search-competitive-ppc-defense-470510

7) Guidelines for creating ads in the AI ​​era
Sarah Stemen shares interesting insights on the different levels you should consider to ensure AI intervention is truly useful and not harmful
https://searchengineland.com/ppc-ads-authentic-ai-creative-470703

8) How to build a filter for quality traffic (and its audience) with GTM
Great tutorial by Dana DiTomaso on creating behavioral conversions in GA4/Gads using Google Tags Manager
https://kpplaybook.com/resources/micro-conversion-quality-traffic-metric-ads/

9) Is it time to add automated videos to MetaAds?
According to Pleurat Breznica: not yet. And in this post he explains why.
https://www.linkedin.com/feed/update/urn:li:activity:7435652608591204352/

10) Are Grants ads coming to AI Overview?
Jason King reports that his accounts (20) saw a general increase in CTR right around the time of the release in Q4 2025.
https://www.linkedin.com/feed/update/urn:li:activity:7434651651027734528/

EXTRA CONTENT

Video Reach campaigns now globally on CTVs – Thomas Eccel

A new study by Adobe shows TikTok is growing as search engine – Andrew Hutchinson

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade from Feb 27 to March 6, 2026 is Gianpaolo Lorusso. All rights reserved.

1) 4 Ways to Counteract Inventary Reductions Due to Google AI Mode
Great post with interesting data on the impact of AI Overviews and how to change your approach in paid search to get the most out of it
https://searchengineland.com/paid-search-pivots-google-ai-overviews-470193 (Kenneth Hammer)

2) How to Get a Competitor Analysis in MetaAds (& share it with customers) with Manus AI
Bram Van der Hallen suggests a clever way to check what your competitors are doing by leveraging the new Manus integration in the Meta ads library
https://www.linkedin.com/feed/update/urn:li:activity:7432118799140765697/

3) Perhaps the most powerful (and overlooked) tool in AI Max
Giuseppe Scollo shares a real-world success story with AI Max combined with brand lists (which I can fully confirm)
https://www.linkedin.com/feed/update/urn:li:activity:7433154746250579968/

4) “Inexplicable” CTR fluctuations in GAds Search campaigns? Check more closely…
Benjamin Wenner explains that they could be linked to (multiple placements) and shares how to check for them.
https://www.linkedin.com/feed/update/urn:li:activity:7432117547132510208/

5) When to narrow your audiences in MetaAds
Jon Loomer explains when it’s useful (or absolutely necessary) to narrow the platform’s automatic audience targeting
https://www.jonloomer.com/restrict-audience-meta-advertising/

6) Downward-pointing arrow icons in MetaAds Manager (what they mean and how to “fix” them)
Pleurat Breznica explains the most common causes (reporting/attribution/data freshness) and how to address them when they appear
https://www.linkedin.com/feed/update/urn:li:activity:7433160185289891840/

7) How to get visibility at almost no cost with LinkedIn Ads
Matteo Figoli explains how to get it with text ads
https://www.linkedin.com/feed/update/urn:li:activity:7433160620004274177/

8) VEO3 arrives in Google Ads
After Nano Banana Pro (images), the new next-generation AI video editor is also about to land in Google Ads’ Asset Studio (Denis Capko)
https://www.linkedin.com/posts/denis-capko_google-just-confirmed-veo-3-is-entering-the-activity-7428095031145730049-Ttt8/

9) Microsoft Releases self-serve negative lists and opens beta for negatives in PMax
Negative lists (& for PMax) are coming, AI queries are coming to Bing Webmaster Suite, and various other minor updates (Navah Hopkins)
https://about.ads.microsoft.com/en/blog/post/february-2026/ad-preview-hub-and-other-product-news-for-february-2026 (official announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7433153520670932992/ (Negative lists)
https://www.linkedin.com/feed/update/urn:li:activity:7432118015430676480/ (AI queries in search console)

10) “Store visits” are coming to Google Grants campaigns
Jason King reports that the objective is now also working in free campaigns for Nonprofit organizations (when there’s enough data to activate them)
https://www.linkedin.com/feed/update/urn:li:activity:7432116017931243520/

EXTRA CONTENT

3 ways to force Google CoMo modellation – Michele Arena
Ads Decoded podcast/newsletter (episode 3) – Ginny Marvin, Abby Butler and Adam Bullock (Google)

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PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade from February 20 to 27, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Google AI Mode released in 53 new languages ​​and ad CTR increases
Agentic search (powered by Gemini) has been released for all major European languages ​​and (surprise?!?) ads are gaining clicks (new study on US data)
https://www.seroundtable.com/google-expands-ai-mode-to-53-new-languages-40958.html (Barry Schwartz)
https://www.aleydasolis.com/en/search-engine-optimization/serp-shifts-ads-remonetized/ (Aleyda Solis)

2) Why investing in your technical skills in PPC will still pay off (even in the age of AI)
Kirk Williams explains what is already happening in the Pay Per Click industry (and will happen increasingly throughout 2026 and beyond)
https://zatomarketing.com/blog/the-return-of-the-technical-ppc-agency-in-an-ai-driven-era

3) Manus AI and other MetaAds news (including a reminder about Net New Reach)
Jon Loomer reports on the latest news from Meta, and Peter Quadrel recalls why new users reach trends often predicts campaign performances
https://www.linkedin.com/feed/update/urn:li:activity:7430554686446960640/ (Net New Reach)
https://www.jonloomer.com/manus-ai-ads-manager-integration/

4) Three important moves by Google for the display network
Similar audiences become signals for DGen, finally more details on PMax placements and Attributed Brands Searches
https://www.linkedin.com/feed/update/urn:li:activity:7429156100274278401/ (Dario Zannoni – lookalike)
https://www.linkedin.com/feed/update/urn:li:activity:7430238707569324032/ (Thomas Eccel – PMax)
https://www.linkedin.com/feed/update/urn:li:activity:7430549716037378048/ (Bia Camargo – ABS)

5) 2 very interesting case studies in Google Ads
Smart bidding in brand campaigns to check and when PMax are truly strong and incremental
https://www.linkedin.com/feed/update/urn:li:activity:7430548962031357953/ (Brian O’Neil – branding & smart bid)
https://www.linkedin.com/feed/update/urn:li:activity:7430276391444762625/ (Jordan Fry – PMax)

6) AI-Max: the future of GAds search?
Spoiler: yes. Mike Ryan, Ginny Marvin, and Natalia Lopez explain why.
https://www.linkedin.com/feed/update/urn:li:activity:7430549502509518848/ (Ryan/Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7428749765271588864/ (Lopez)

7) Google Ads changes how it uses budgets when scheduling ads
The algorithm will begin automatically compensating for time/day restrictions to maximize reach (and spend)
https://www.linkedin.com/feed/update/urn:li:activity:7430552781104635904/ (Adriaan Dekker)

8) Google adds a planner to Meridian
Andrew Hutchinson explains the new section that will be available in the open-source Marketing Mix Model by Google
https://www.socialmediatoday.com/news/google-offers-new-planner-element-in-its-meridian-toolbox/812649/

9) TikTok adds new formats in the EU and joins EASA
Andrew Hutchinson reports on TikTok’s new ad formats and its entry into the European Advertising Alliance
https://www.socialmediatoday.com/news/tiktok-adds-new-ad-types-for-entertainment-marketers/812135/ (new formats)
https://www.socialmediatoday.com/news/tiktok-joins-european-advertising-standards-alliance/812399/ (EASA)

10) LinkedinAds adds benchmarking against industry benchmarks and other campaigns
Daria Kalinina highlights two new options for comparing the performance of your ads campaigns in LIAds
https://www.linkedin.com/feed/update/urn:li:activity:7429157360285224960/

EXTRA CONTENT

Sure placement in Microsoft map pack with location extensions – Navah Hopkins
First examples of ChatGPT Ads spotted in the wild – Ashley Fletcher

Ads Decoded podcast (Ep. 2) – Ginny Marvin

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!

Original source of Top 10 PPC News-Parade from February 13 to 20, 2026 is Gianpaolo Lorusso. All rights reserved.