1) The importance of converting in GAds (and beyond)
Andrew Lolk reminds us that conversion data (and not campaign type) are often the real key to success.
https://www.linkedin.com/feed/update/urn:li:activity:7488167751421935616/

2) AI-Max automated ads are good, but not great
Brad Geddes shares a study showing that AI-Max automated ad effectiveness data isn’t always reliable.
https://searchengineland.com/google-ads-ai-maxs-automated-ad-copy-test-483557

3) MetaAds can now rewrite image headlines and respond to comments on ads
It will be possible to test image variations in seconds and automatically reply to potential customers
https://www.linkedin.com/feed/update/urn:li:activity:7487779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – rewriting text in images)

4) Enriched data are essential in both GAds and Meta
Two examples of data enrichment important for campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7487780920230576130/ (B. Wenner – text format in advanced conversions)
https://www.linkedin.com/feed/update/urn:li:activity:7487836709976580096/ (M. Vittori – Lifetime Value in Meta)

5) Incrementality Explained Well
Ann Robinson explains well how incrementality tests work and why they’re important.
https://searchengineland.com/attribution-vs-incrementality-both-483741

6) Small but significant tips for GAds
Clicks on products and other parts of the ad now separated, Promo Mode, ad-group sitelinks, suggestions carousel
https://www.linkedin.com/feed/update/urn:li:activity:7487438243433451520/ (Yash Mandlesha – separate clicks)
https://www.linkedin.com/feed/update/urn:li:activity:7488251934366121984/ (Mike Ryan – Promo Mode)
https://www.linkedin.com/feed/update/urn:li:activity:7487840440797249536/ (Denie Geertzen – sitelinks)
https://www.linkedin.com/feed/update/urn:li:activity:7488883747518332928/ (Natasha Kaurra – suggestions)

7) Google tests additional descriptions in shopping cards
Barry Schwartz reports on product cards with an AI description (noted by Brodie Clark) and confirms the test
https://www.seroundtable.com/google-shopping-ads-ai-generated-descriptions-41784.html

8) Job titles and conversation ads might not the most effective in LinkedIn Ads
Don’t underestimate job function and seniority and message ads
https://www.linkedin.com/feed/update/urn:li:activity:7487838872165588992/ (Krishna Soni – job title vs function)
https://www.linkedin.com/pulse/stop-linkedin-conversation-ads-aj-wilcox-7lv2c/ (AJ Wilcox – conversation vs message ads)

9) ChatGPTAds News Week
Bid multipliers, landing page query parameters, weekly budgets, mobile measurement partners, etc.
https://www.linkedin.com/feed/update/urn:li:activity:7487779708776955904/ (Jon Loomer – multipliers)
https://www.linkedin.com/feed/update/urn:li:activity:7487839936356753408/ (Kat Sale – query parameters)
https://www.seroundtable.com/chatgpt-ads-budget-api-ad-formats-more-41756.html (Barry Schwartz – more (New)

10) AI-generated disclaimer manager arrives in GAds
Heading to the August EU update, the platform is making it possible to mark AI-generated content.
https://www.linkedin.com/feed/update/urn:li:activity:7487418128587472897/779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – text rewriting in images)

EXTRA CONTENTS

Script to check tCPA/ROAS levels in limited by budget campaigns or underspending ones – Sante Occhiuzzi (Byte Code)

Ad Preview Hub in PMax campaigns in MSAds – Navah Hopkins (Microsoft)

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 24-31, 2026 is Gianpaolo Lorusso. All rights reserved.

1) Local Service Ads will be moved to Performance Max in GAds
After 10 years since their launch, LSA are (finally) united under the GAds panel (within PMax campaigns).
https://www.wordstream.com/blog/google-ads-lsa-pmax-update (Susie Marino)

2) The implications of the smart bidding change starting August 17
The change in smart bidding for budget-limited campaigns that outperform the set target is causing quite a stir.
https://hopskipmedia.com/the-17-august-smart-bidding-change/ (Ameet Khabra – mini-guide)
https://www.linkedin.com/feed/update/urn:li:activity:7486321329579790337/ (Aaron Levy – management/testing tips)

3) MCP server actions in Business Suite, tROAS goal in Max conv, and other news in MetaAds
Bram VdHallen reports on the news Meta Ads Feature of the Week
https://www.linkedin.com/feed/update/urn:li:activity:7486363598261325824/
https://www.linkedin.com/feed/update/urn:li:activity:7485661089653960704/

4) Best Practices for Lead Generation in MetaAds
Jon Loomer summarizes the key tips for maximizing returns from this type of campaign
https://www.jonloomer.com/meta-ads-lead-generation/

5) Google Tag Manager Helps You automatically Configure Purchase Conversions in GAds
Vivek Gupta reports on the new guided setup that automates tag creation
https://www.linkedin.com/feed/update/urn:li:activity:7486366304010919936/

6) Great real-world case study of MetaAds Lookalike Audiences for an app promotion
David Vargas shares data from a campaign created using lookalike audiences obtained from Apple IDFA
https://www.linkedin.com/feed/update/urn:li:activity:7485661398979686401/

7) Brand Reports Released Globally in GAds
Yash Mandlesha shares a screenshot of the new report (which, however, shows very little truly useful data for now)
https://www.linkedin.com/feed/update/urn:li:activity:7486319983975899136/

8) Income Percentile Exclusions in PMax
Thomas Eccel reports that it is now possible to exclude household income classes from PMax (even though EU data are missing)
https://www.linkedin.com/feed/update/urn:li:activity:7486319068560470016/

9) ChatGPTAds launches conversion-optimized bidding
Auto-optimized CPCs and a new study on prompt-to-ad matching are here
https://www.linkedin.com/feed/update/urn:li:activity:7486364037329461248/ (bids – Juozas Kaziukenas)
https://www.linkedin.com/feed/update/urn:li:activity:7486363922082676737/ (matching – Joss Froggatt)

10) Google posts the highest quarterly earnings in its history in Q2 2026, but receives another fine in the EU
Ad revenue accounts for almost three-quarters of the total, but it comes a $1 billion fine (Barry Schwartz)
https://www.seroundtable.com/google-ad-revenue-earnings-41738.html
https://www.seroundtable.com/eu-fines-google-1-billion-dma-41745.html

EXTRA CONTENTS

Q&A on Smart idding Exploration, Promotion vs season adj & Max conv/CV vs tCPA/ROAS – Ginny Marvin (Google)

“Topic insights” in Clarity – Navah Hopkins (Microsoft)

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Diana Ricciardi!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 17-24, 2026 is Gianpaolo Lorusso. All rights reserved.

1) AI Performance Report pilot tested in GMC
Barry Schwartz, Hana Kobzova & Brodie Clark all confirm that the new report is in pilot phase in the US.
https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41675.html

2) New Study Shows Incremental Attribution Beats Standard Attribution in MetaAds
Peter Quadrel comments on data from Haus (Tyler Horner), which shows better results (+26%) than standard attribution.
https://www.linkedin.com/feed/update/urn:li:activity:7483827962652446722/

3) A fix is on its way for Google and YT App in Shopify
Ginny Marvin confirmed that Google will fix the issue created by the migration to the new Merchant Center API
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Emmanuel Flossie & Matinique Roelse)

4) It will be possible to use company (non-product) feeds in Demand Gen
Hana Kobzova reports a new support page confirming the use of feeds in verticals such as travel, real estate, automotive, etc.
https://ppcnewsfeed.com/ppc-news/2026-07/business-data-feeds-demand-gen/

5) The Wild West of Generative AI in Campaigns is over (in EU)
Enrico Ferretti and Martin Roettgerding remind us that starting 8/2 AI content used in EU campaigns will need a disclaimer
https://www.linkedin.com/feed/update/urn:li:activity:7484930712924590080/
https://www.linkedin.com/posts/martin-roettgerding_am-2-august-kommt-die-ki-kennzeichnungspflicht-activity-7484960915780530176-c3zr

6) Meta redesigns public segments around types of audience
Jon Loomer explains why this move in MetaAds goes beyond labelling and a simple UI redesign
https://www.jonloomer.com/meta-redesigns-audiences-around-labels/

7) Why running campaigns dedicated to new products could make a lot of sense
Matinique Roelse shares a technique he uses to push new products into shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7483046850854395905/

8) Minor news and useful tips for PMax & GAds
Product data growth, but audience segments still low in PMax, titles/descriptions might become sitelinks, and new customer value
https://www.linkedin.com/feed/update/urn:li:activity:7483478473852940288/ (new product data – Bia Camargo)
https://www.linkedin.com/feed/update/urn:li:activity:7483417149798244352/ (low audience data – Giuseppe Scollo)
https://www.linkedin.com/feed/update/urn:li:activity:7483047474203652097/ (alternative titles & Sitelink – Anthony Higman)
https://zatomarketing.com/blog/how-to-untangle-google-ads-new-customer-value-the-settings-checkbox-and-true-roas (Kirk Williams)

9) What is CPRM and why is it useful, especially in LinkedIn Ads
AJ Wilcox explains why Cost Per Retargeting Member is a particularly useful KPI for LIAds
https://www.linkedin.com/pulse/what-cprm-linkedin-ads-metric-optimizes-your-funnel-aj-wilcox-3gjyf/

10) The unbearable impact of social media on search ROAS
Benjamin Wenner points out that many branded queries exist thanks to social media and suggests ways to measure their impact
https://searchengineland.com/paid-search-roas-paid-social-482040

EXTRA CONTENTS

Q&A with Ginny Marvin on DGen URL inclusion/exclusion & conversational searches impact – Google

How to get the maximum out of Microsoft Ads – Navah Hopkins

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade 10-17 July 2026 is Gianpaolo Lorusso. All rights reserved.

1) Google Ad Formats in AI Mode
Brodie Clark summarizes the ad formats currently integrated into Google’s AI Mode responses.
https://serplens.com/blog/ai-mode-ad-types

2) If your GAds account has been recently linked to your YT account you are better to check your goals
The automatic link between GAds and YT could add video views to the account’s default primary conversions.
https://www.linkedin.com/feed/update/urn:li:activity:7481002109799129088/ (Manuel Lodi + others)

3) Meta releases various new features
AI ​​agent lead capture in instant forms, Muse (AI gen for images), product CPC, etc.
https://www.jonloomer.com/lead-capture-ai-agent-instant-forms/ (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Bram Van der Hallen)

4) SMS are now available among GAds message assets
Arpan Banerjee reports that it is now possible to use SMS in addition to WA and Zalo
https://www.linkedin.com/feed/update/urn:li:activity:7482365991151173632/

5) It is now possible not to set a tROAS goal for Demand Gen
Thomas Eccel reports that now you can run DGen with maximize conversion value without a target ROAS
https://www.linkedin.com/feed/update/urn:li:activity:7482367973882486784/

6) Themes are now available for cloning existing assets in PMax
Aleksejus Podpruginas & Thomas Eccel report that it’s now possible to clone existing assets using preset templates in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7481281091170054144/

7) Interesting news and observations on ChatGTPAds
Custom audiences + other new features, triggers from the latest prompt or history? How to Manage Targeting (and Spend)
https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913 (Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7481387845178486784/ (trigger – Anthony Higman)
https://www.linkedin.com/feed/update/urn:li:activity:7481385672872902656/ (targeting – Ashley Fletcher)

8) Improve Lead Quality in GAds
Jyll Saskin Gales recaps the best practices for increasing the quality of leads
https://www.wordstream.com/blog/google-ads-lead-quality

9) Why Maximizing ROAS Almost Never Maximizes Profit
Igor Ivitskiy reminds us of the pitfalls associated with maximizing return on ad spend.
https://www.linkedin.com/pulse/roas-fallacy-why-average-returns-mislead-scaling-igor-ivitskiy-lgb0e/

10) Meta adds new metrics to measure chatbot performance
AI conversations, contacts with intent to buy, and retention rate (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-new-metrics-to-track-business-chatbot-performance/824908/gnostics)

EXTRA CONTENTS

Disclaimer for AI generated contents – Google

Search campaigns for travel expanded to Things to do & Events in open beta – Google

Q&A with Ginny Marvin on QFC, AIM/O & YT Creator Partnerships – Google

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade July 3-10, 2026 is Gianpaolo Lorusso. All rights reserved.

1) GAds Attributed Brand Searches in open beta
Dario Zannoni shares some interesting insights on the new metric (which can be requested from Google Reps).
https://www.linkedin.com/feed/update/urn:li:activity:7478091927494684672/

2) Cuttin Invalid Clicks in Google Ads
John Horn shared a (yet to be tested) way to limit fraudulent clicks without using any third-party tool
https://searchengineland.com/google-ads-targeting-tactic-cut-invalid-clicks-481490

3) Meta Tips Not Always Recommended
A “Recommended” Setup and Creative “Improvements” to Check Out
https://www.linkedin.com/feed/update/urn:li:activity:7478729688111071232/ (Dario Zannoni – setup)
https://www.linkedin.com/feed/update/urn:li:activity:7478092214917754880/ (Bram Van der Hallen – creative enhancements)

4) New features coming soon for PMax
A diagnostics report and detailed audience data
https://www.linkedin.com/feed/update/urn:li:activity:7478743673774620672/ (Aleksejus Podpriginas – channel diagnostics)
https://www.linkedin.com/feed/update/urn:li:activity:7478730800105058304/ (Yash Mandlesha – audience data segmentation)

5) Google tests AI-generated summaries to complement ads
Barry Schwartz & Darcy Burk report an interesting test in Google SERPs
https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.html

6) Various interesting news about LinkedinAds
New targeting options, GAds/LIAds benchmarks, and AI tools for ads
https://www.linkedin.com/feed/update/urn:li:activity:7478330737318920192/ (Anthony Blatner – targeting)
https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010 (Emily Wood)
https://www.socialmediatoday.com/news/linkedin-rolls-out-new-ai-powered-promotional-tools/824290/ (Andrew Hutchinson)

7) TikTok and Meta launch hubs for MCP Server
Announced just a day one from the other, these are resources dedicated to developers of third-party AI tools using MCP servers.
https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/ (Meta Developer Tools MCP)
https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/ (TikTok Agentic Hub)

8) More details on TikTok series promotions
After the official announcement, David Vargas publishes the first interesting details for those who can use them.
https://ads.tiktok.com/business/en/blog/tiktok-growth-max-mini-series
https://www.linkedin.com/feed/update/urn:li:activity:7478092543973486592/

9) Mini-Guide to the Google Display Network
Michelle Morgan updates an Evergreen content with the latest on the Google Display Network
https://www.wordstream.com/blog/google-display-network

10) Value Details
Ameet Khabra reminds us why it’s so important to set a value for leads and switch to value-based bidding.
https://hopskipmedia.com/google-ads-value-based-bidding-fix-junk-leads/

EXTRA CONTENTS

New tools for international shopping campaigns – Pinterest

New plugin to connect Claude to GAds account manager (MCC) – Ales Sturala

Questions on DSA to AI-Max migration answered – Ginny Marvin

Alert on Shopify App migration for new Merchant Center API – Matinique Roelse

Join as a star of the show (& save 50%) with Live Clinics – ADworld Experience

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Alex Grion!!! Yay (we want a selfie as soon as you get it! :-)

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! Thaaanks ;-))

May the ROI be with you! And… more peace for everyone!

Original source of Top PPC News-Parade Jun 26 – Jul 3, 2026 is Gianpaolo Lorusso. All rights reserved.