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<!--Generated by Site-Server v@build.version@ (http://www.squarespace.com) on Mon, 06 Apr 2026 21:46:44 GMT
--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://www.rssboard.org/media-rss" version="2.0"><channel><title>Grace Cheng &#x26; Co |  Embody technology and creativity by becoming a creator, thrive and shine in your career with authenticity and purpose.</title><link>https://www.gracecheng.co/newsletter/</link><lastBuildDate>Sun, 15 Jun 2025 15:15:21 +0000</lastBuildDate><language>en-GB</language><generator>Site-Server v@build.version@ (http://www.squarespace.com)</generator><description><![CDATA[]]></description><item><title>Crafting a Portfolio in Technology and Creativity</title><dc:creator>Grace Cheng</dc:creator><pubDate>Tue, 27 May 2025 15:59:42 +0000</pubDate><link>https://www.gracecheng.co/newsletter/from-burnout-to-purpose-rebuilding-with-clarity-creativity-and-authenticity</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:6835e0c24428ca6b10966d04</guid><description><![CDATA[Teaching and sharing in the making—you’re already crafting your future!]]></description><content:encoded><![CDATA[<h4>Crafting a Portfolio in Tech and Creativity, aligned with authenticity and meaningful financial growth.</h4>


  




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  <h4>About</h4><blockquote><p class=""><strong>I share i</strong>nsights, stories, and lessons on <strong><em>crafting a timeless portfolio in technology, AI, and creativity</em></strong>, all aligned with <strong>authenticity</strong>, <strong>meaning</strong>, and <strong>financial growth</strong>.</p><p class="">Subscribe and join the journey! </p></blockquote>


  





  
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  <h2>Takeaways</h2><h4><strong>Takeaway 1: It takes time for your creations to be seen and for opportunities to come to you.</strong></h4><h4><strong>Takeaway 2: You never know when your next great opportunity will come, which is why giving, teaching, and sharing along the way means you're already crafting your future, aka, future proof.</strong> </h4><p class="">After more than a year of consistently writing and sharing knowledge in AI, an exciting opportunity recently came my way. </p><p class="">It’s a reminder that showing up, creating value, and staying authentic in your work can truly open unexpected doors.</p><p class="">It’s the opportunity that I was invited to <strong>lecture on AI for a digital school</strong>.</p><p class="">Over the past year, I’ve been on a personal journey of recovering from burnout, reconnecting with my authentic self, and gradually rebuilding a career aligned with both meaning and creativity.</p><p class="">During this period of recovery, I began creating content, speaking publicly about AI, and coaching professionals on advancing their careers, navigating pivots, and upskilling in AI.</p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true"><strong>lecture on AI for a digital school.</strong></p>
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  <h4><strong>Takeaway 3: Let go of perfectionism. You don’t need to be an expert to teach, lead, or share.</strong>  </h4><p class="sqsrte-large">What you are is someone with lived experience, a unique lens, and a voice someone out there is waiting to hear.  </p><p class="sqsrte-large">Imperfect action creates momentum. And momentum builds mastery.  Start where you are — and show up as you.</p><h4>For example: my upcoming AI lecture </h4><h2>The curriculum</h2><ol data-rte-list="default"><li><h4><strong>Building a Human-Centric AI Foundation and Exploring International Applications</strong></h4></li></ol><h4>Human-Centric AI—Foundations and Strategic Impact</h4><ul data-rte-list="default"><li><p class="">Introduction to human-centricity in the AI era: principles, ethics, and the role of empathy and trust.</p></li><li><p class="">Overview of how AI is transforming marketing, business, and the workforce.</p></li><li><p class="">The importance of aligning AI with human creativity, decision-making, and organizational values.</p></li><li><p class="">Key AI technologies and tools reshaping marketing and automation.</p></li><li><p class="">Real-world examples of human-centric AI driving business growth and transformation.</p></li></ul><h4>AI in International Marketing—Global Insights and Market Analysis </h4><ul data-rte-list="default"><li><p class="">How AI is adopted and applied differently across global regions: EU, US, and Asia/Southeast Asia.</p></li><li><p class="">In-depth market analysis: using AI for international market research, segmentation, and strategy development.</p></li><li><p class="">Understanding cultural, economic, and regulatory factors influencing AI-powered marketing.</p></li><li><p class="">Case studies: Successful AI-driven marketing campaigns tailored to local market needs.</p></li><li><p class="">Workshop: Leveraging AI tools to analyze, compare, and adapt marketing strategies for different international markets.</p></li></ul><h4><strong>2. Designing AI-Driven Workflows with Agentic AI and Prompt Engineering</strong></h4><h4>Agentic AI and Workflow Automation Across the Marketing Lifecycle</h4><ul data-rte-list="default"><li><p class=""><strong>Overview of Foundational AI Tools, Techniques, and Use Cases</strong></p><ul data-rte-list="default"><li><p class="">Introduction to key AI tools and agentic AI concepts relevant to marketing, sales, and CRM.</p></li><li><p class="">Survey of practical AI use cases at each stage of the marketing lifecycle, from awareness to loyalty.</p></li></ul></li><li><p class=""><strong>Developing Effective Marketing Strategies and Aligning AI Tools</strong></p><ul data-rte-list="default"><li><p class="">Learn how to develop marketing strategies that are tightly aligned with business objectives and customer needs.</p></li><li><p class="">Understand how to identify key marketing use cases, such as content creation, lead generation, personalization, campaign management, and customer engagement—and match them with the most effective AI tools and techniques for each scenario.</p></li><li><p class="">Explore frameworks for evaluating which AI solutions best fit specific strategic goals, ensuring technology adoption is purposeful and delivers measurable value.</p></li></ul></li><li><p class=""><strong>Optimizing the Customer Interaction Cycle with Agentic AI</strong></p><ul data-rte-list="default"><li><p class="">Learn how agentic AI and workflow automation can map, optimize, and personalize every stage of the customer journey.</p></li><li><p class="">Explore integration strategies for seamless workflows across marketing, sales, and CRM systems.</p></li><li><p class="">Examine how agentic AI automates routine tasks, adapts to context, and enables marketers to focus on high-value, creative, and strategic work.</p></li><li><p class="">Real-world examples: AI-driven optimization in content creation, advertising, lead generation, conversion, and customer engagement.</p></li></ul></li></ul><h4>Designing Automated Workflows and Effective Prompts: Workshop &amp; Practical Application</h4><ul data-rte-list="default"><li><p class=""><strong>Designing AI-Powered Automated Workflows</strong></p><ul data-rte-list="default"><li><p class="">Step-by-step process for designing AI-powered workflows for the full marketing lifecycle.</p></li><li><p class="">Identify automation opportunities and define where human oversight is most valuable.</p></li></ul></li><li><p class=""><strong>Prompt Engineering for Marketing Automation</strong></p><ul data-rte-list="default"><li><p class="">Prompt engineering: crafting effective prompts for AI platforms to automate and optimize content creation, campaign management, segmentation, and customer engagement.</p></li><li><p class="">Hands-on practice: Use leading AI tools to design prompts for each stage: research, content generation, lead management, campaign automation, personalization, and CRM engagement.</p></li></ul></li><li><p class=""><strong>Workshop &amp; Practical Application</strong></p><ul data-rte-list="default"><li><p class="">Hands-on Collaborative Exercise: Design an end-to-end AI-powered marketing workflow using agentic AI, prompt engineering, and selected AI tools, from audience discovery and content generation to engagement and loyalty building.</p></li><li><p class="">Analysis &amp; Optimization: Analyze and refine workflow designs, ensuring alignment with human-centric principles and business objectives.</p></li><li><p class="">Interactive group discussion: Share insights, solutions, and challenges encountered during the workflow design process. Exchange best practices for applying agentic AI and prompt engineering in diverse marketing contexts.</p></li></ul></li></ul><h4><strong>3. AI-Powered Storytelling with Data and Insights, Content Strategy Flywheels</strong></h4><h4>Storytelling with Data and Insights, Powered by AI</h4><ul data-rte-list="default"><li><p class="">Master the art of transforming analytics and business insights into powerful, human-centered marketing stories using AI.</p></li><li><p class="">Learn frameworks for integrating AI-powered storytelling with data and insights, developing your ability to influence leadership, stakeholders, and your audience.</p></li><li><p class="">Explore leading AI tools for data visualization, insight generation, and creative content production across formats (text, images, video, audio).</p></li><li><p class="">Workshop: Build a data-driven story for a marketing campaign, using storytelling with data and insights to engage your audience: from leadership and stakeholders to your brand and product audience.</p></li></ul><h4>AI-Powered Content Strategy Flywheels and Hyper-Personalisation</h4><ul data-rte-list="default"><li><p class="">Design and implement AI-powered flywheel frameworks for content strategy, leveraging continuous data analysis, content creation, distribution, and feedback loops to drive ongoing growth and engagement.</p></li><li><p class="">Apply AI to create hyper-personalized content strategies, using segmentation, targeting, and dynamic content to deliver relevant experiences at every touchpoint.</p></li><li><p class="">Use AI analytics to track content performance, refine strategies, and fuel the flywheel, ensuring your content adapts and improves over time.</p></li><li><p class="">Case studies: Examine successful marketing flywheels where AI-driven personalization and data insights led to measurable business growth.</p></li><li><p class="">Workshop: Develop a personalized, AI-driven content flywheel for your brand, mapping out how data, insights, and automation power each stage of the customer journey, and share best practices for maintaining authenticity, brand voice, and ethical standards in AI-generated content.</p></li></ul><p data-rte-preserve-empty="true" class=""></p>


  




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  <h4><strong>Takeaway 4: Exploring something new in life can be a massive driver of growth.</strong> </h4><p class="">At the same time, returning to what once lit up your soul whether it’s teaching, creating, or simply dreaming again, can bring you back to life.</p><p class="">Lecturing, for me, is both fun and meaningful. It brings together my expertise and the essence of what I love: sharing knowledge, empowering others, and building with purpose.</p><p class="sqsrte-large"><strong>New things I’ve explored and Built in My Burnout Recovery Journey:</strong></p><ul data-rte-list="default"><li><p class="sqsrte-large"><strong>Founded a business</strong> (still pivoting, still learning. It’s real and challenging)</p></li><li><p class=""><strong>Built a personal brand</strong> through consistent content creation centred on purpose, not just “niching down”</p></li><li><p class=""><strong>Spoke at multiple global events</strong> across Europe and Asia</p></li><li><p class=""><strong>Connected with incredible people</strong> across industries, cultures, and countries</p></li><li><p class=""><strong>Rebuilt energy, mindset, and strategy</strong> to create a portfolio career moving beyond the single-track 9–5</p></li></ul><p class="sqsrte-large"><strong>What’s Next on the Journey</strong></p><ul data-rte-list="default"><li><p class="">Restarting creative passions in music production and painting<br><strong>Yes, this is where it all began with a deep passion for creativity.</strong><br>I started painting at age 5, and by 10, I was already making music, singing, and exploring self-expression through different creative forms.</p></li><li><p class="">Writing and creating content more consistently</p></li><li><p class="">Relaunching YouTube with a clear creative direction</p></li><li><p class="">More AI teaching and career coaching</p></li><li><p class="">Deepening collaborations and partnerships that align with purpose</p></li></ul><p class="">If you're eager to learn, grow, and enjoy the journey, you're warmly invited to subscribe and follow along.<br>I’ll be sharing insights, lessons, and stories from my own path, and if you feel called to join the journey, you're more than welcome.<br><br>Stay tuned.<br>xoxo,<br>Grace</p><p class="">Subscribe and grow with other growth seekers! </p>


  





  
    <iframe scrolling="no" src="https://omcgrace.substack.com/embed" width="100%" frameborder="0" height="320"></iframe>]]></content:encoded></item><item><title>Two Powerful Habits to Transform Your Life and Network</title><category>Creativity</category><category>Networking</category><category>Personal Growth</category><dc:creator>Grace Cheng</dc:creator><pubDate>Wed, 14 May 2025 19:03:55 +0000</pubDate><link>https://www.gracecheng.co/newsletter/the-creative-growth-cyclthe-two-powerful-habits-to-transform-your-life-and-network</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:681676743bab4c2b7268ffe7</guid><description><![CDATA[Discover the two foundational habits that fuel creative growth and 
meaningful networking: consistent reflective writing and making one genuine 
connection a day. Learn how these practices can reshape your personal and 
professional journey.]]></description><content:encoded><![CDATA[<h3>About</h3><blockquote><p class="sqsrte-large">I share insights, stories, and lessons on <strong><em>crafting a timeless portfolio in technology, AI, and creativity</em></strong>, all aligned with <strong>authenticity</strong>, <strong>meaning</strong>, and <strong>financial growth</strong>.</p><p class="sqsrte-large">Subscribe and join the journey! </p></blockquote>


  




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  <h4><br>The Creative Growth Cycle: Two habits that quietly reshape your life<br><br><strong>Takeaway 1: Pick a form of creativity, such as writing, storyboarding, or video production, and commit to practicing it daily.</strong> </h4><p class="sqsrte-large">This focused approach supports personal growth and rebuilding life through creativity, especially valuable for sensitive individuals recovering from burnout.</p><h4><strong>Takeaway 2: Make One meaningful connection a day.</strong></h4>


  




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  <h4><strong>The Cycle of Creative and Networking Growth</strong></h4><p class="">This cycle fosters creativity and connection, and it sustains long-term growth rooted in authenticity and impact.</p><p class="">Here’s how the cycle unfolds:</p><ul data-rte-list="default"><li><p class=""><strong>Consistent Writing</strong> – Regularly share your thoughts and stories to build momentum and clarity.</p></li><li><p class=""><strong>Reflective Growth</strong> – Learn from personal insights and others’ experiences to deepen self-awareness.</p></li><li><p class=""><strong>Creative Evolution</strong> – Let writing flow into new forms of creativity—visual, strategic, or experiential.</p></li><li><p class=""><strong>Meaningful Connections</strong> – Engage in genuine conversations that are grounded in shared values and curiosity.</p></li><li><p class=""><strong>Energy Conservation</strong> – Focus on quality over quantity by nurturing only the connections and work that truly align with you.</p></li></ul>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">The cycle of creative and networking growth.</p>
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  <p class="sqsrte-large">With renewed clarity, my focus is to help like-minded professionals gain their own clarity in career development, life pivots, and AI education.</p><p class="">Everything I’ve done, even if it’s just one meaningful action per month has been grounded in that clarity and aimed at building momentum.</p>


  




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  <p class="sqsrte-large">Instead, I focused on building two meaningful habits that have shifted the way I create and connect:</p><h4><strong>1. Creating through writing</strong></h4><p class="">I’ve started writing more consistently sharing my journey, reflections, and lessons in public.</p><p class="">I’ve been reflecting on growth, highlighting stories from others, and allowing my natural creativity to guide the process.</p><p class="">And writing is just the beginning. I’m staying flexible and open to evolving it into other creative forms, letting my creativity flow in its own rhythm. More creative projects coming soon.</p><h4><strong>2. One meaningful connection a day</strong></h4><p class="">Each day, I aim to have one genuine conversation, with someone in my network or someone new I feel aligned with.</p><p class="">I used to believe that networking was about numbers endless connections, larger lists, and metrics that looked impressive.</p><p class="">But it drained my energy and didn’t lead to meaningful results.</p><p class="">I’ve since learned:</p><p class=""><strong>It’s not about:</strong></p><ul data-rte-list="default"><li><p class="">The number of followers</p></li><li><p class="">A long list of people never truly connected with</p></li><li><p class="">Who I know</p></li></ul><p class=""><strong>It is about:</strong></p><ul data-rte-list="default"><li><p class="">Who I’ve built real, genuine relationships with</p></li><li><p class="">Who knows me (not just who I know)</p></li><li><p class="">Who I can learn from through shared stories and lived experience</p></li><li><p class="">Who I can support and give back to in return</p></li></ul><p class=""><strong>How</strong></p><p class="">Before every conversation, I now prepare one thoughtful question.</p><p class="">For example,</p><p class="">Before a recent conversation, I emailed someone I deeply respect with one thoughtful question:</p><blockquote><p class="">"How have you approached challenges in any of your pivots or transitions?</p><p class="">For example, pivoting within your business, or moving from corporate to entrepreneurship?"</p></blockquote>


  















































  

    
  
    

      

      
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                <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png" data-image-dimensions="1168x230" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=1000w" width="1168" height="230" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/ea44e1dd-8d04-477e-9fcd-452a16e08628/Screenshot+2025-05-14+at+17.03.52.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">

            
          
        
          
        

        
          
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            <p data-rte-preserve-empty="true">An example of my question before a recent conversation.</p>
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  <p class=""><strong>The goal isn’t to get an answer, it’s to learn from someone else’s journey and experience.</strong></p>


  















































  

    
  
    

      

      
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  <p class="">I track these conversations, reflect on them, and grow from them.</p><p class="">This isn’t about racking up followers or building a contact list.</p><p class="">It’s about cultivating relationships that fuel mutual growth with authenticity and care.</p><p class="">Just recently, I secured a new partnership.</p><p class="">It happened naturally rooted in mutual trust, sincerity, and aligned energy.</p><p class="">And when you create and connect with intention, the right people and opportunities will find their way to you.</p><p class=""><strong>What about you? </strong></p><p class=""><strong>What’s your current focus or story you’re building right now? </strong>Invite you to share.</p><p data-rte-preserve-empty="true" class=""></p><p class="">Subscribe and grow with other growth seekers! </p>


  





  
    <iframe scrolling="no" src="https://omcgrace.substack.com/embed" width="100%" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1749568674450-RRS749KM5CIPJSW3ZR8N/cycle+of+creative+and+networking+growth%2C+grace+cheng+%26+co+newsletter.png?format=1500w" medium="image" isDefault="true" width="1500" height="1044"><media:title type="plain">Two Powerful Habits to Transform Your Life and Network</media:title></media:content></item><item><title>Being multidimensional creates super fans</title><dc:creator>Grace Cheng</dc:creator><pubDate>Thu, 01 May 2025 09:46:37 +0000</pubDate><link>https://www.gracecheng.co/newsletter/d0jntew0sdjq5z6g4g6peihbw25u62</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:680a5b6644376107b3fd97d4</guid><description><![CDATA[Self-limitation prevents individuals from exploring their full potential. 
It’s a shame that so many still feel the need to stay inside the box 
they've put themselves in, aka boxed by what they’re “known for” or “an 
expert in” in one sentence, one headline, one niche that’s supposed to do 
it all.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed" width="100%" frameborder="0" height="320"></iframe>
  


  
  <h3>Being multidimensional creates super fans. </h3><p class="">It’s a shame that so many still feel the need to stay inside the box they've put themselves in, aka boxed by what they’re “known for” or “an expert in” in one sentence, one headline, one niche that’s supposed to do it all.</p><h4>Stop labelling everything.</h4><h4>Self-limitation prevents individuals from exploring their full potential.<br><br>We’ve been so conditioned to believe that:</h4><ul data-rte-list="default"><li><p class="">Every single piece of content must have a clear call to action.</p></li><li><p class="">It should always link to an offer or lead to a sale.</p></li><li><p class="">We must know exactly what we want to be known for, so we can reverse-engineer all content to lead back to money.</p></li><li><p class="">We must stick to one lane, particularly if you're on professional social media. </p></li></ul>


  















































  

    
  
    

      

      
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          <figcaption class="image-caption-wrapper">
            <p data-rte-preserve-empty="true">Self-limitation prevents individuals from exploring their full potential.</p>
          </figcaption>
        
      
        </figure>
      

    
  


  



  
  <p class=""><br>You think you have to stick to "authority," and sharing something else will hurt that.<br><br>At the same time, this is exactly how we shrink ourselves again and again into a box that doesn’t reflect our truth or potential.<br><br>Over the past year, I’ve invested in many business trainings and marketing programmes around entrepreneurship. And don’t get me wrong, some were not bad.<br><br>And this week,&nbsp;I cancelled all the courses, subscriptions, and trainings, not because they weren’t good, but because I wanted to pull back and cultivate the artistic side, the passion-driven creation as a creator.<br><br>When we're feeling passionate, being in the artistic mode to create, and unstuck in creation, systems and all the hacks will naturally come back.<br><br>Rather than forcing ourselves to be super consistent for the sake of the system, <br><br>without actually being in the artistic mode to create what we're passionate about. <br><br>We were born to be multidimensional. </p>


  




<hr />
  
  <h4>If you’re struggling with: </h4><ul data-rte-list="default"><li><p class="">Reverse-engineering every post to tie back to recurring income</p></li><li><p class="">Making every content decision about monetisation<br>Forcing everything into a funnel<br>Worrying about how algorithms would reward or punish<br>Fearing my audience wouldn’t “get it” if I posted something outside of what I’m professionally known for<br><br></p></li></ul><h4>Try this: focus on the most beautiful things about creating</h4><ul data-rte-list="default"><li><p class="sqsrte-large">The artistic side</p></li><li><p class="sqsrte-large">The passion-driven ideas</p></li><li><p class="sqsrte-large">The freedom to explore multidimensional expressions</p></li><li><p class="sqsrte-large">The joy of just sharing what lights me up</p></li></ul><p class="sqsrte-large"><br><br>Because sometimes, your most impactful and best-performing content is the very thing you were scared to post.<br><br>So go ahead: <br><br>Share the project that excites you.<br>Share the content that lights you up.<br><br>Even if it feels off-topic. Even if it doesn’t “fit” in your niche.<br>It matters. And someone out there needs to see it.</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1746093170944-71D8TPGWCFIUH84CJIH0/Being+multidimensional+creates+super+fans.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">Being multidimensional creates super fans</media:title></media:content></item><item><title>Authentic self-expression vs Audience-pleasing </title><dc:creator>Grace Cheng</dc:creator><pubDate>Thu, 24 Apr 2025 21:14:33 +0000</pubDate><link>https://www.gracecheng.co/newsletter/e2tqvrtlt1q91gro5zy0ekmt6qe5xg</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:680aa5789b2e3739a1c7f32d</guid><description><![CDATA[Think you’ve moved past people-pleasing? You might still be creating for 
approval. Explore how audience-pleasing shows up in content creation, and 
what it means to reclaim your creative freedom and authenticity.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed" width="100%" frameborder="0" height="320"></iframe>
  












































  

    
  
    

      

      
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          <figcaption class="image-caption-wrapper">
            <p data-rte-preserve-empty="true">authentic self-expression in content vs audience-pleasing content</p>
          </figcaption>
        
      
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  <p class=""><strong>If you say you’ve overcome people-pleasing, what if you've become audience-pleasing instead?</strong> </p><p class="">Who are you creating for?</p><p class="">Is it the transactional outcome?</p><p class="">Are you <strong>unconsciously</strong> slipping into an audience-pleasing state when you create, because you know what they want to see?</p><p class="">Because you know which parts of yourself you want them to see in order to increase the chances they’ll follow you, buy from you, or see you as more “successful” or “famous”?</p><p class="">Are you giving yourself even one moment to create purely for you, cultivating the courage to show who you really are, not just what you're known for or professionally good at?</p><p class="">When you truly let go of trying to control transactional outcomes through your content, you become less audience-pleasing.</p><p class="">You return to a more natural state where flow, opportunities, systems, and audiences unfold organically.</p>


  




<hr />
  
  <p class="">But perhaps that idea sparks your insecurities.</p><h4><strong>It is scary not to talk about what you're professionally good at.</strong></h4><h4><strong>Because that’s the safe route it’s what people expect from you. It’s how you've been validated.</strong></h4><h4><strong>But that safety also prevents growth.</strong></h4><p class="">I’ve been through this too:</p><ul data-rte-list="default"><li><p class="">There are moments when truly authentic content just flashes through me because it’s <em>so</em> me.</p></li><li><p class="">Not because it fits neatly into a content calendar.</p></li><li><p class="">Not because I sat down trying to map every piece to what my audience wants, or to what will trigger a lead, a conversion, a next-stage call, or a sale.</p></li></ul><h4><strong>In a system-driven creator world, it’s easy to fall into that loop.</strong></h4><h4><strong>We’re told to reverse engineer everything.</strong></h4><p class="">Create more. Do more. Sell more. More, more, more.</p><p class=""><strong>And many of us end up far from the version of ourselves we truly want to share.</strong></p><p class="">Even when the likes roll in, the followers grow, and the opportunities flow...</p><p class=""><strong>Inside, behind the camera, off the calls, sitting in silence, I feel empty.</strong></p>


  




<hr />
  
  <p class="">Now, I'm learning to be better at honouring the freedom and flexibility I have as a creator.</p><p class=""><strong>I no longer worry if:</strong></p><ul data-rte-list="default"><li><p class="">Every piece of content, newsletter, webinar, or talk has to provide massive value</p></li><li><p class="">I’m meeting my audience’s expectations</p></li><li><p class="">I’m teaching exactly what they want to learn</p></li></ul><p class="">Because deep down, I know that I feel fulfilled and happy creating this <strong>for me</strong>.</p><p class="">And maybe, just maybe, someone out there will see it and resonate with it.</p><p class="">Everything else likes, followers, conversions is just a <strong>bonus to have, and I’m of course so happy about.<br><br>Have you been people-pleasing?</strong><br><br>Do you feel like your value and inner worth need to be validated by others?</p><p class="">The truth is <strong>absolutely not</strong>.</p><p class="">When you begin to cultivate a grounded sense of being yourself, a sense of safety from within, you’ll look back and <strong>realise</strong>:<br><strong>You weren’t people-pleasing or audience-pleasing, or stuck in any particular mode when creating.</strong></p><p class="">That’s <strong>the beauty of the artistic state of creativity as a creator</strong>.</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1745534065066-JIZQ3JD9YJEHWKFLR72H/You%E2%80%99ve+overcome+people-pleasing%2C+but+are+you+still+audience-pleasing+without+realising+It+grace+cheng+%26+co.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">Authentic self-expression vs Audience-pleasing</media:title></media:content></item><item><title>What corporate never taught me: real-World lessons from entrepreneurship</title><category>Entrepreneurship</category><category>Business</category><category>Personal Growth</category><category>Pivot</category><dc:creator>Grace Cheng</dc:creator><pubDate>Tue, 22 Apr 2025 12:55:35 +0000</pubDate><link>https://www.gracecheng.co/newsletter/what-corporate-never-taught-me-real-world-lessons-from-entrepreneurship</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:6803d3eded10e74908b79fc4</guid><description><![CDATA[Real-world lessons in business, branding, marketing, and personal growth 
shaped across continents and decades. Are you navigating a career pivot, or 
transitioning into solopreneurship or the creator economy in pursuit of 
freedom and impact? Read this.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>










































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">What Corporate Never Taught Me- Real-World Lessons from Entrepreneurship, Grace Cheng &amp; Co</p>
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  <h4>I once heard a stay-at-home mom say, after becoming a millionaire entrepreneur:<strong> </strong></h4><h4><strong>“Success is being able to choose to be with your family at 10am on a Monday when they need you.”</strong></h4><p class="">That hit. <br><br>The reality is, transitioning from a corporate girl to an entrepreneur has been 10x more challenging than even moving and settling across continents. </p><p class="">And I mean that, having lived and worked across Hong Kong, the UK, South Korea, Japan, and Singapore!</p><p class="">My transition from being a “forever corporate girl” into entrepreneurship, and blending it with being a creator, creating content and monetising it, started half-jokingly, half-seriously, when I said: “This is the one experience puzzle I haven’t yet collected.” So I dove in, just to see how it’d go.<br><strong><br>[Update] I wrote another article about &gt;&gt; read here: </strong><a href="https://www.gracecheng.co/newsletter/strategic-shifts-in-branding-positioning-and-marketing" target="_blank"><strong>the progress and strategic shift</strong> </a></p><h4>Entrepreneurship has opened up exponential growth opportunities in every direction:</h4><ul data-rte-list="default"><li><p class=""><strong>True business experience</strong> <br>Starting solo and learning through <em>real</em> world touchpoints on how to start, run, grow, and scale a business from the ground up.</p></li><li><p class=""><strong>Product-market fit</strong><br>Even product folks in big companies talking about this every day often haven’t lived through it from 0 to 1, without all the corporate resources and structure backing them.</p></li><li><p class=""><strong>High agency</strong><br>Leverage challenges in conflict, leadership, communication, and alignment within corporations are often better addressed from the inside through deeper understanding and perspective gained after experiencing entrepreneurship.</p></li><li><p class=""><strong>Marketing</strong></p><p class="">Totally flipped my understanding of what marketing really is—when you're "forced" to dive deep and learn hands-on, especially with limited resources and without the backing of a fancy corporate brand. It's about truly understanding content–audience/market fit, unlocking real challenges, and upgrading yourself to the next level.</p></li><li><p class=""><strong>Branding is deeply undervalued.</strong><br>It’s not just about visibility, it’s about building credibility and trust with others.</p><p class="">When people trust you, opportunities and deals flow in naturally.<br>There’s no need to force or push anyone to buy because the connection and confidence are already there.</p></li><li><p class=""><strong>From employee mindset to entrepreneurial mindset</strong></p><p class="">One of the biggest mindset shifts I’ve made is moving from the idea of “just doing my job right and getting it done” to operating from a place of high agency.</p><p class="">That means taking full ownership and responsibility, not just for the wins, but for the mistakes too. I take the credit when things go well, and I take accountability when they don’t.</p></li><li><p class=""><strong>Cultivating resilience: 10x faster than in a 9–5</strong></p><p class="">Entrepreneurship requires you to build resilience at an accelerated pace. </p></li><li><p class="">You have to adapt to challenges quickly, learn how to care for yourself, and create space to sit with failure, process emotions, and move forward.</p><p class="">I recently shared a story about how I handled a mistake I made with high-agency mode<br> 👉 <strong>[</strong><a href="https://www.gracecheng.co/newsletter/tapping-into-high-agency-mode-didnt-just-help-me-it-saved-my-life" target="_blank"><strong>Read</strong></a><a href="https://www.gracecheng.co/newsletter/tapping-into-high-agency-mode-didnt-just-help-me-it-saved-my-life" target=""><strong> it here</strong></a><a href="https://www.gracecheng.co/newsletter/tapping-into-high-agency-mode-didnt-just-help-me-it-saved-my-life"><strong>]</strong></a><br></p></li><li><p class=""><strong>Accountability as an entrepreneur<br></strong>In the beginning, when you’re starting from scratch, it’s likely just you. </p><p class="">That can feel lonely, overwhelming, and can bring moments of doubt or the urge to return to your old life.</p><p class="">That’s why keeping yourself accountable is essential and so is finding the right people to walk this path with.</p><p class="">Having peers or mentors who’ve gone through similar journeys makes a huge difference. Asking for help, leaning on support, and sharing the highs and lows is not a weakness, it’s wisdom.</p></li></ul><p class=""><strong>You are never alone.</strong><br><br>And you always have the option to ask for help, without needing external permission</p>


  




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  <p class="">Let’s be honest, being a “shining star” in a big corporate role gives you a platform. <br></p><p class="">It’s relatively easy to get invited to speak on stages, be featured, and be “respected.”<br><br>Things have shifted.<br><br><strong>It when you go independent, whether as an entrepreneur, solopreneur, creator, consultant, or coach, you quickly learn that opportunities don’t come easy. You have to build everything from scratch.</strong> </p><p class="">Business. Sales. Operation. Product. Branding. Value. Credibility. All of it.</p><p class="">Shout out to everyone walking this independent path and shout out to myself, too, for having the courage to still shine on global stages post-corporate life.</p><p class="">I used to think navigating career and life across Europe and Asia was hard enough through my 10s, 20s, and now 30s—places like Hong Kong, the UK, South Korea, Japan, and Singapore shaped who I am.</p><p class="">But testing entrepreneurship? </p><p class="">Zero regrets.</p><p class="">Not just because I collected a new “experience puzzle,” but because entrepreneurship added a whole new depth to my life:</p><ul data-rte-list="default"><li><p class="">Real-world business acumen<br>not just marketing, product, or data from within a silo, but the whole picture. All of it. Hands-on.</p></li><li><p class="">Unshakable resilience and courage<br>the kind that no bad day or setback can touch. Owning all the ups and downs builds you.</p></li><li><p class="">New levels of self-discipline<br>not the kind where you show up to an office on time, but the kind where you build habits, a lifestyle, and structure that serve <em>you</em>.</p></li><li><p class="">A redefined vision of life ownership<br>freedom of time, location, resources, and relationships. <br></p></li></ul><p class="">Here’s to every independent entrepreneur, creator, solopreneur, and builder out there. </p><p class="">Keep going. </p><p class="">You’re writing a story that will one day be someone else’s reason to start.</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1745327314440-D7A2A868XE5G1PT96RRB/What+Corporate+Never+Taught+Me-+Real-World+Lessons+from+Entrepreneurship+Grace+Cheng+%26+Co.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">What corporate never taught me: real-World lessons from entrepreneurship</media:title></media:content></item><item><title>From Fear to Clarity: A Strategic Guide to Facing Uncertainty in Transitions</title><category>Career Transitions</category><category>Personal Growth</category><category>Business</category><category>Leadership</category><dc:creator>Grace Cheng</dc:creator><pubDate>Sat, 19 Apr 2025 16:57:01 +0000</pubDate><link>https://www.gracecheng.co/newsletter/from-fear-to-clarity-a-strategic-guide-to-facing-uncertainty-in-transitions</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:6802e460467152310aec0cee</guid><description><![CDATA[Fear is not the enemy, it's a signal. In this edition, we explore how to 
navigate uncertainty, cultivate high-agency through self-inquiry, reframe 
fear, and build confidence in your career, leadership, and transitions. 
Practical prompts, mindset shifts, and frameworks.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed" width="100%" frameborder="0" height="320"></iframe>
  


  
  <h2><strong>The first step in overcoming fear</strong></h2><p class="sqsrte-large">You don’t have to force yourself to immediately take action, instead, the first step of overcoming fear is that:<br><br>to start with awareness and understanding the core components that fear is built upon, welcome the new norm “uncertainty”, and practice asking yourself questions and pay attention to how you feel. </p><p class="sqsrte-large"><strong>1. Welcome the new norm “Uncertainty”</strong></p><p class="sqsrte-large">Many people have shared their fears with me: fear of not knowing whether to choose A or B, fear of making the wrong decision, fear of the unknown, and fear of things beyond their control.</p><p class="sqsrte-large">Or the fear of AI, particularly the overwhelming narrative that AI will replace many jobs and even human relevance in the coming years.</p><p class="sqsrte-large"><strong>Here’s the thought:</strong></p><p class="sqsrte-large"><em>If uncertainty has become the new norm, then cultivating adaptability and AI fluency, and applying them in your career, leadership, and business can become the new norm of thriving.</em></p><p class="sqsrte-large">And if this shift is inevitable, rather than responding with fear, why not stay open, approach it naturally, start early, and grow step by step?</p><p class="sqsrte-large"><strong>2. Step outside your comfort zone can mean only one tiny action</strong></p><p class="sqsrte-large">New things often make us uncomfortable. </p><p class="sqsrte-large">We frequently hear about the importance of stepping outside our comfort zone. </p><p class="sqsrte-large">At the same time, stepping out of your comfort zone doesn’t have to be a giant leap, it can be as simple as taking one small step that moves you closer to your goals and vision.</p><h3><strong>3. Past failures as patterns</strong></h3><p class="sqsrte-large">Our brains often convince us that we can’t succeed because we’ve failed before.</p><p class="sqsrte-large">But have you ever paused to ask yourself deeper questions about these fears? </p><p class="sqsrte-large">Have you explored the patterns behind them?<br><br></p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">Practice self-inquiry and cultivate it as a habit, created by grace cheng &amp; co</p>
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  <h2><strong>Practice self-inquiry and cultivate it as a habit</strong></h2><p class="sqsrte-large">In my consulting, and coaching work, I love to ask good questions to others. </p><p class="sqsrte-large">Have we ever started by asking ourselves questions? And keep asking a few layers deep of the why? </p><p class="sqsrte-large"><strong>If you’ve never practiced this:</strong></p><p class="sqsrte-large">Start by asking yourself these key questions to focus on how you feel,not just what your mind is telling you:</p><ul data-rte-list="default"><li><p class="sqsrte-large">What kind of fear am I experiencing?</p></li><li><p class="sqsrte-large">What triggered this fear?</p></li><li><p class="sqsrte-large">How do I feel in response to it?</p></li><li><p class="sqsrte-large">Can I recognise when these emotions arise? Why do they surface?</p></li><li><p class="sqsrte-large">What actions have I taken to handle my fear? How did it go? How did I feel afterward?</p></li><li><p class="sqsrte-large">Write your thoughts in a journal.</p></li><li><p class="sqsrte-large">Look for patterns behind these fears.</p></li></ul><h2><strong>The Power of intentional reframing</strong></h2><p class="sqsrte-large">Reframing fear is a crucial practice, especially during times of transition and growth.</p><p class="sqsrte-large">In our coaching sessions, we naturally integrate reframing techniques, helping coachees develop self-awareness before diving into actionable steps to overcome fear.</p><p class="sqsrte-large">By consistently practicing reframing, you can gradually shift from fear-driven decision-making to a mindset of confidence, growth, and clarity.</p><h2><strong>Track, Experiment, and Reflect</strong></h2><p class="sqsrte-large"><strong>One powerful way to refine decision-making and build confidence is to document your thought process and outcomes:</strong></p><ul data-rte-list="default"><li><p class="sqsrte-large">Record the decisions you make and why you chose A over B.</p></li><li><p class="sqsrte-large">Identify the triggers that influenced your choice.</p></li><li><p class="sqsrte-large">Monitor and track the results—what worked, what didn’t?</p></li><li><p class="sqsrte-large">Treat decision-making as an experiment: <strong>analyse, adjust, and iterate</strong>.</p></li><li><p class="sqsrte-large">Summarise key takeaways and reflect on patterns over time.</p></li></ul><p class="sqsrte-large">The more you observe and analyse your decision-making patterns, the more confident and strategic you become in facing uncertainty.</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1745314261315-C1Y71RT5QE53HNEJTZ1V/Practice+self-inquiry+and+cultivate+it+as+a+habit+Grace+Cheng+%26+Co.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">From Fear to Clarity: A Strategic Guide to Facing Uncertainty in Transitions</media:title></media:content></item><item><title>Tapping into high-agency mode didn’t just help, it was life-saving.</title><category>Business</category><category>Personal Growth</category><dc:creator>Grace Cheng</dc:creator><pubDate>Fri, 18 Apr 2025 23:13:37 +0000</pubDate><link>https://www.gracecheng.co/newsletter/tapping-into-high-agency-mode-didnt-just-help-me-it-saved-my-life</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:6802d249db912c122abfb881</guid><description><![CDATA[Discover how building a high-agency mindset through self-awareness, 
reflection, and real-world lessons can help you navigate life, business, 
and relationships with strength and clarity.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>
  
  <p class="sqsrte-large"><strong>Successfully navigating a strategic pivot or transition means reclaiming time and flexibility. </strong></p><p class="sqsrte-large"><strong>At the same time, it requires high-agency to lead the change with clarity and ownership.</strong></p>


  




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  <p class="sqsrte-large">Ever since experiencing serious burnout, for what felt like years. Honestly, I lost track of how long I was overwhelmed by negative thoughts that popped in my mind and blocked my ability to truly sense and appreciate how lucky I was. Walking away from burnout can take much longer than initially imagined far beyond what most would consider “normal.” </p><p class="sqsrte-large">Taking ownership of life and pursuing long-held dreams <strong>without waiting for external validation or permission can shift everything.</strong></p><h4><strong>High agency mode</strong> </h4><p class="sqsrte-large">High agency mode is a mindset and behavioural pattern where a person takes <strong>full ownership and proactive control</strong> over their outcomes regardless of external limitations or obstacles.</p><p class="sqsrte-large">When you're in high agency mode, you're not just reacting to life or work you're <strong>actively shaping it</strong>.</p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">high agency mode vs low agency mode in facing job search challenges. </p>
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  <h4><strong>Key Traits of High Agency Mode</strong></h4><ul data-rte-list="default"><li><p class="sqsrte-large">You believe problems are solvable and that you can solve them (or figure out how)</p></li><li><p class="sqsrte-large">You take initiative without waiting for permission, instruction, or ideal conditions</p></li><li><p class="sqsrte-large">You navigate constraints creatively instead of being blocked by them</p></li><li><p class="sqsrte-large">You stay in motion building, testing, iterating, shipping</p></li><li><p class="sqsrte-large">You challenge “this is how it’s done” and create new paths if needed</p></li><li><p class="sqsrte-large">You own your results success or failure and you reflect, adapt, and move again</p></li></ul><h4><strong>Your value and inner worth have nothing to do with external validation—not from anyone else, not from your job performance, and not from any result you're measured by in the workplace.</strong></h4><p class="">You were born with value at one year old, ten years old, twenty, and now.</p><h4><strong>You were born with your own superpowers: your authenticity, your natural strengths.</strong></h4><p class="sqsrte-large">Even if you can’t fully see them right now, or only glimpse them at times, and they are already within you.</p><p class="sqsrte-large">You just need to trust yourself.</p>


  















































  

    

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                <h4><strong>Low Agency vs. High Agency Example</strong></h4>
              

              
                <p class="">Situation: Can't find a job</p><p class="">Low agency: "The market is bad"</p><p class="">High agency: "I’ll reposition my story, improve visibility, and pitch directly"</p>
              

              

            
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  <h4><strong>What It Feels Like</strong></h4><ul data-rte-list="default"><li><p class="">You ask <strong>“How can I make this work?”</strong> instead of “Why isn’t this working?”</p></li><li><p class="">You default to <strong>action over overthinking</strong></p></li><li><p class="">You see yourself as a <strong>creator of momentum</strong>, not a passive receiver of circumstances</p></li></ul><h4><strong>Why It Matters (especially in AI, startups, and careers):</strong></h4><p class="">In fast-moving environments (like tech, AI, and modern careers), </p><p class="">high agency people:</p><ul data-rte-list="default"><li><p class="">Learn faster</p></li><li><p class="">Earn trust more quickly</p></li><li><p class="">Create more opportunities</p></li><li><p class="">Stand out — because they <strong>own outcomes</strong> instead of just completing tasks</p></li></ul><h4><strong>Low Agency vs. High Agency Example</strong></h4>


  















































  

    

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                <h4><strong>Low Agency vs. High Agency Example</strong></h4>
              

              
                <p class="">Situation: Not skilled in AI</p><p class="">Low agency: "I'm not technical"</p><p class="">High agency: "I'll learn enough to experiment and create value quickly"</p>
              

              

            
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  <p class=""><br></p><h4><strong>When High-Agency Becomes Life-Saving: A Journey Through Transition</strong></h4><p class="sqsrte-large">For me, high-agency has been life-saving—helping me navigate numerous challenges during my current life and work transitions, while reclaiming time and flexibility to finally spend more time on the things that were once just items on a dream list:</p><ul data-rte-list="default"><li><p class="sqsrte-large">Painting as a lifelong fan of art and creativity. (PS: I’m planning to share my work online under an art name that likely no one will recognise… but it holds a hidden meaning)</p></li><li><p class="sqsrte-large">Writing, which I began sharing publicly in 2024 through blogs and social platforms, something I never did outside of work before.</p></li><li><p class="sqsrte-large">Running daily, at least 6–7 km, which sparks countless ideas that I later added to my writing, business strategy and even painting.</p></li><li><p class="sqsrte-large">Travelling, with a deeper approach spending extended time in places I love to reflect, explore, and immerse myself in new inspiration and creativity. <br>For example, I flew between the UK and Asia three times in four months, Japan, Singapore, Taiwan (<strong>Total 80 hours on planes!)</strong></p></li><li><p class="sqsrte-large">Most importantly, I’ve gained greater clarity in myself, my work, and my business now truly aligned with my ideal lifestyle, enabling me to make strategic shifts toward more sustainable growth.</p></li></ul><h4><strong>High agency mode</strong> </h4><p class="sqsrte-large">High agency mode is a mindset and behavioural pattern where a person takes full ownership and proactive control over their outcomes regardless of external limitations or obstacles.</p><p class="sqsrte-large">When you're in high agency mode, you're not just reacting to life or work you're actively shaping it.</p>


  




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  <p class="sqsrte-large">I was feeling incredibly stressed by a mistake and misalignment I had made just before my departure to Taiwan for a three-week stay and mindfulness journey. It cost me quite a bit, mentally and emotionally.</p><p class="sqsrte-large">Cultivating high-agency mode has helped me navigate many challenges in life, business, and relationships. </p><p class="sqsrte-large">High-agency mode came from self-awareness through mistake, practice, reflection, and hard-earned lessons.</p><p class="sqsrte-large">If a recent mistake taught me anything, it’s this:<br>I once gave the right solution to the wrong client.</p>


  




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  <p class="sqsrte-large"><strong>Alignment comes with a cost. </strong></p><p class="sqsrte-large">Right before my departure to Taiwan for a three-week stay and mindfulness journey, I was feeling incredibly stressed by a mistake and misalignment I had made. It cost me mentally and emotionally.</p><p class="sqsrte-large">But over time, I’ve become much stronger at cultivating high-agency mode, which has helped me navigate complex challenges in life, business, and relationships.</p><p class="sqsrte-large">High-agency mode was developed through self-awareness shaped by mistakes, practice, reflection, and hard-earned lessons.</p><p class="sqsrte-large">If a recent mistake taught me anything, it’s this: I once gave the right solution to the wrong client. That realisation hit me during an AI automation coaching session with a leader I support. </p><p class="sqsrte-large">And then things start to get shifted: as It was an <em>ah-ha</em> moment followed closely by a <em>woo-hoo</em> moment when I later gave the right solution to the right person. The result is positive. aligned. mutual and absolutely delightful.</p>


  




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  <p class="sqsrte-large"><strong>How to “be ready” for pivots and transitions? </strong></p><p class="sqsrte-large">There is never a perfect moment to be ready</p><p class="sqsrte-large">Just start, and grow into it.</p><p class="sqsrte-large">Not ready first. It’s do it, launch, maintain the consistency, reflect, learn, and refine. <br></p><p class="sqsrte-large"><strong>Here’s my way:</strong></p><ul data-rte-list="default"><li><p class="sqsrte-large">Just start, and grow into it.<br>Not “ready” first. Do it. Launch. Stay consistent. Reflect. Learn. Refine.</p></li><li><p class="sqsrte-large">When things felt heavy, I paused.</p></li><li><p class="sqsrte-large">I let myself feel <em>every</em> emotion fully.<br>I journaled. I painted (yes, I love painting!). I read. I meditated.</p></li><li><p class="sqsrte-large">I didn’t rush to “fix” anything. But I stayed aware of the failures, the mistakes.</p></li><li><p class="sqsrte-large">I reflected.</p></li><li><p class="sqsrte-large">I reached out for advice from mentors I trust.</p></li><li><p class="sqsrte-large">I travelled, for a temple stay, an art exhibition. For example, I flew to Taiwan to reconnect with myself, to recharge, to create space to think clearly again. </p></li></ul><p class="sqsrte-large">Then, something shifted.</p><p class="sqsrte-large">I shared the same solution with the <em>right</em> person.</p><p class="sqsrte-large">The difference? Alignment. Timing. Relevance.<br>It just clicked.</p><p class="sqsrte-large">That moment reminded me of the power of operating <strong>high-agency mode</strong> is so crucial throughout the journey. <br><br>It’s not just a mindset. It’s a muscle. I’ve been training this specific muscle, that is helping me in building: </p><blockquote><p class="sqsrte-large">“I own this.<br>I’m not a victim of my circumstances.<br>I will figure it out, no matter what.”</p></blockquote><p class="sqsrte-large">It’s taking equal responsibility for failure and success.</p><p class="sqsrte-large">And now I’m back, stronger, clearer, and more committed than ever in helping mutiply results in transitions in career, leadership and income growth. </p><p class="sqsrte-large">If you're ready to fast-track your pivot, growth, and become your most aligned self, join me.</p><p class="sqsrte-large">If not, ask yourself, <em>what’s really holding you back?</em></p><p class="sqsrte-large">You don’t have to be fully “ready” to begin.<br>Start, and grow into it.</p><p class="sqsrte-large">Let’s go. We’re building something real here.</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1745313256786-JLWZ4UYGSZNU0FD05KHV/high+agency+in+reacting+to+job+search+challenges+career+coaching.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">Tapping into high-agency mode didn’t just help, it was life-saving.</media:title></media:content></item><item><title>Strategy of decision making</title><category>Leadership</category><category>Decision-making</category><dc:creator>Grace Cheng</dc:creator><pubDate>Fri, 18 Apr 2025 15:06:56 +0000</pubDate><link>https://www.gracecheng.co/newsletter/strategy-of-decision-making</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:680269fb2cbd38070d3dd3ad</guid><description><![CDATA[Explore strategic decision-making inspired by George Soros' principles of 
fallibility, reflexivity, and the human uncertainty principle—learn how to 
make smarter decisions, drive business growth, and pivot with clarity.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>
  
  <h4>Two Diagram Shifts:</h4><ol data-rte-list="default"><li><p class="">How Reflexivity, Fallibility, and the Human Uncertainty Principle shape decision-making</p></li><li><p class="">Strategic decision-making in AI strategy for driving value and efficiency</p></li></ol><p class="">I once asked some of my favourite leaders in my network: </p><p class="">“How do I utilise my passion for cross-domain knowledge and experience to help me grow in business and career in a specific vertical that I’m in or planning to transition to?” </p><p class="">What about you? What do you think? </p><p class="">Cross-domain knowledge and a lifelong passion for more than one domain can greatly foster true creativity and enhance your capability for effective decision-making. </p><p class="">Whether you’re pivoting in your career, growing your business, or building a product/service, creativity is still lacking in society, even with AI and technology advancements. </p><p class="">Although my professional background is in tech, my studies in high school and university mainly focused on literature, language, human sociology, and international relations, where I did extensive research in these domains. </p><p class="">I then discovered a deep interest in mind mapping exercises, which I have practiced almost every week since high school until today: </p><p class="">mapping ideas, keywords, concepts, and exploring their relationships and connections. </p><p class="">Cross-domain knowledge exploration, reading, and connecting insights a.k.a. the dots, across industries is what I’m truly passionate about. </p><p class="">I explore fields like economy, finance, human sociology, science, biology, art, and history(particularly ancient Asian, Greek, Roman, and world history). </p><p class="">Yes, it might sound unconventional, but I love how these domains and dimensions come together, creating a network of connections and relationships. </p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">Strategy of decision making: Our beliefs, predictions, and actions feed back into the system itself, altering the very reality we seek to understand.</p>
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  <h3>If you recognise the patterns behind them, you’ll gain confidence in your decision-making.</h3><p class="">One small concept of connections I’d love to share is that strategic decision-making inspired by fallibility, reflexivity, and the human uncertainty principle. </p><p class="">One of which comes from investment world, and one of them is George Soros' principles. </p><p class="">These principles influence the way we: </p><ul data-rte-list="default"><li><p class="">Make smarter decisions</p></li><li><p class="">Grow businesses more effectively</p></li><li><p class="">Pivot successfully</p></li></ul><p class="">George Soros is an American investor and philanthropist. If you experienced the 1998 financial crisis, you probably would never forget him. </p><p class="">I have extensively read about his principles, articles, and theories—alongside my other favourite legends, Warren Buffett and Charlie Munger. </p><p class="">I have been studying investment and microeconomics since my university days, and it was during that time that I realised career growth and decision-making in business are not linear. </p><p class="">George Soros, Warren Buffett and Charlie Munger reshaped my investment approach, which has also given me the flexibility to pursue my passions today, including walking away from a 9–5, founding AI Strategy League, and writing—backed by my cross-industry passion. </p><p class="">Even if you don’t work in investment, having strong commercial acumen, human sentiment awareness, and investment principles can add great value in facilitating your decision-making, growing a business, and advancing your career. </p><h3>Key Concepts from George Soros</h3><ol data-rte-list="default"><li><p class="">Reflexivity Principle </p></li><li><p class="">Fallibility and the Human Uncertainty Principle </p></li></ol><h3>1. Reflexivity Principle: The Observer Shapes the Observed</h3><ul data-rte-list="default"><li><p class="">The reflexivity principle asserts that financial markets and social systems are inherently complex because the observer (us) is also a participant in the system. </p></li><li><p class="">Our beliefs, predictions, and actions feed back into the system itself, altering the very reality we seek to understand.</p></li></ul>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">The reflexivity principle asserts that financial markets and social systems are inherently complex because the observer (us) is also a participant in the system.</p>
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  <h3>Key Takeaways in Decision Making:</h3><p class="">Soros’ principles help me add more thorough thinking when crafting <span>AI strategies</span> for my peers and clients:&nbsp; </p><ul data-rte-list="default"><li><p class="">Uncertainty is inevitable because we shape the very systems weparticipate in. </p></li><li><p class="">AI doesn’t eliminate uncertainty—but it equips us with better tools to navigate it. </p></li><li><p class="">Make one decision today—that surprisingly builds trust. There are loads of decisions to make upfront. Don’t worry or fear arguments and decisions for tomorrow, Generative AI keeps evolving, and change is constant.</p></li><li><p class="">In business and career growth, our beliefs and strategic decisions don’t just respond to reality—they help shape it. Understanding this feedback loop is crucial when navigating uncertainty, influencing markets, and positioning ourselves for success. </p></li></ul><h3>2. Fallibility and the Human Uncertainty Principle: The Limits of Rationality</h3><ul data-rte-list="default"><li><p class="">Soros also argues that humans are inherently fallible—our understanding of reality is always imperfect, biased, or incomplete. </p></li><li><p class="">Unlike physics, where fixed laws govern the world, economics and business operate in dynamic, uncertain environments where human perception plays a direct role in shaping outcomes. </p></li></ul>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">Human uncertainty principle from George Soros.</p>
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  <p class="">Human uncertainty principle suggests that:</p><ul data-rte-list="default"><li><p class="">Decisions are never fully rational or optimal because they are based on incomplete or biased information. </p></li><li><p class="">Markets and social systems are unpredictable because our beliefs and actions constantly reshapethem. </p></li><li><p class="">The illusion of control—assuming we can perfectly forecast trends—often leads to overconfidence or costly mistakes. </p></li></ul><h3>Key Takeaways in Growth</h3><ul data-rte-list="default"><li><p class="">Success in business and career growth isn’t about eliminating uncertainty—it’s about embracing it, adapting, and iterating based on new information. </p></li><li><p class="">Recognising our own cognitive biases and being flexible with strategies reduces the risk of self-imposed limitations. </p></li></ul><p data-rte-preserve-empty="true" class=""></p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>
  
  <p data-rte-preserve-empty="true" class=""></p><h2>Takeaways on Strategy in Decision-Making</h2><h3>1. Perception Shapes Reality</h3><p class="">Learning to recognise patterns and connect the dots has helped me shape my perspectives and support my clients in better understanding their strengths and limitations—while encouraging them to be open enough to make decisions and explore themselves throughout their growth journey in business and careers. </p><p class="">If you believe you can build a successful business, that belief influences your actions, which in turn shapes outcomes. Just like in financial markets, your conviction attracts clients, investors, and opportunities. </p><p class="">Even outside financial markets, in business and career pivots, this principle holds true. </p><h3>2. Self-Fulfilling or Self-Defeating Prophecies</h3><p class="">Your mindset and positioning determine whether a venture succeeds or fails. Hesitation, doubt, or negative assumptions can undermine your own success. </p><h3>3. Iterate and Adapt to Uncertainty</h3><p class="">Instead of chasing "perfect" strategies, embrace uncertainty by testing, learning, and adjusting based on real-world feedback<span>—this is where AI and data-driven decision-making can be leveraged effectively</span>. </p><h3>4. The Market Reacts to You</h3><p class="">Just as financial markets respond to traders' beliefs, the business world reacts to innovators who bring fresh perspectives and bold actions. </p><p class="">If you differentiate yourself, you influence how the market perceives and values you. </p><p class="">Success in business and career growth isn’t about eliminating uncertainty—it’s about embracing it, adapting, and iterating based on new information. </p><p class="">Recognising our own cognitive biases and being flexible with strategies reduces the risk of self-imposed limitations. </p><h3>5. AI Reduces fallibility but Might not be able to eliminate It</h3><ul data-rte-list="default"><li><p class="">AI can analyse vast datasets, detect patterns, and predict trendsmore effectively than human intuition alone. </p></li><li><p class="">Combine AI-driven insights with human intuition—using AI as an enhancement tool, not a replacement for judgment. </p></li></ul><h3>6. AI Enhances Reflexivity—But Reflexivity Still Exists</h3><ul data-rte-list="default"><li><p class="">If AI predicts that a certain stock or market trend will rise, and enough people believe in that prediction, they take action that makes the prediction come true. </p></li><li><p class="">AI models influence the decisions of millions—but these collective decisions feed back into the system, altering the future in unpredictable ways. </p></li><li><p class="">Solution: Recognise that AI predictions aren’t fixed laws—they are influenced by human reaction and behaviour. </p></li></ul><h3>Final Thoughts</h3><ul data-rte-list="default"><li><p class="">AI serves as a decision amplifier, not a decision maker—enhancing our ability to analyse data, recognise patterns, and make informed choices, but ultimately, the human element remains crucial. </p></li><li><p class="">The Reflexivity Principle shows that our beliefs influence reality, making decision-making both complex and impactful. </p></li><li><p class="">The Human Uncertainty Principle reminds us that rational decision-making is always limited, but embracing adaptability and iteration leads to better outcomes. </p></li><li><p class="">AI enhances our ability to navigate uncertainty but does not replace human intuition, creativity, and strategic thinking. </p></li></ul><h3>Your thoughts?</h3><p class="">If you understand these principles, you can make smarter business and career decisions, knowing that uncertainty isn’t an obstacle—it’s part of the game. </p><p class="">How do you feel about today’s discussion on strategic decision-making inspired by cross-domain insights? I’d love to hear your thoughts! </p><p class="">For those interested in support—if any of the points below resonate with you, feel free to contact us: <a href="https://www.aistrategyleague.com/submit-your-interest?utm_source=ai-strategy-league.beehiiv.com%2F&amp;utm_medium=newsletter&amp;utm_campaign=free-newsletter" target="_blank"><span>submit your interest</span></a>, or hit reply and share your thoughts: </p><ul data-rte-list="default"><li><p class="">Strategically grow your businesswith result-driven AI strategies, AI adoption, and a strategic roadmap for growth and transformation. </p></li><li><p class="">Maximise leadership impact with AI-driven strategies and decision-making, navigate growth with an accountability partner outside your workspace, gaining confidence and support. </p></li><li><p class="">Navigate career pivots and AI adoption with confidence without fear or anxiety. </p></li><li><p class="">Enhance decision-making in business, career, and life through a personalised approach and support.&nbsp;We’re exploring feedback for an initial product idea, helping leaders make better decisions backed by data, scientific models, and cross-domain insights (integrating culture, human sociology, and beyond).</p></li></ul><p class=""><br></p><p class="">Stay tuned,</p><p class="">xoxo</p><p class="">Grace</p>


  




<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>]]></content:encoded><media:content type="image/png" url="https://images.squarespace-cdn.com/content/v1/67f8f6a3b172b05a08cbca4b/1745313269026-4TESXKRHWMN7V2SB5SBJ/grace+cheng+strategy+of+decision+making+inspired+by+George+Soros%27+principles.png?format=1500w" medium="image" isDefault="true" width="1200" height="627"><media:title type="plain">Strategy of decision making</media:title></media:content></item><item><title>Strategic shift: BEING multidimensional </title><category>Business</category><dc:creator>Grace Cheng</dc:creator><pubDate>Tue, 15 Apr 2025 16:19:03 +0000</pubDate><link>https://www.gracecheng.co/newsletter/strategic-shifts-in-branding-positioning-and-marketing</link><guid isPermaLink="false">67f8f6a3b172b05a08cbca4b:67fe50dc787d6744b6dedb08:67fe86e5ed9f6373a64beedc</guid><description><![CDATA[For marketers, founders, entrepreneurs, and creators: why a strategic shift 
in branding, positioning, and marketing, applying the 80/20 principle, 
leads to more sustainable growth with clarity, without overwork or burnout.]]></description><content:encoded><![CDATA[<iframe scrolling="no" src="https://omcgrace.substack.com/embed?wmode=opaque" width="100%" data-embed="true" frameborder="0" height="320"></iframe>
  
  <p class=""><strong>I built a personal brand. A personal brand is not about chasing a niche.</strong> <br><br>Not like the gurus who keep repeating the mantra “NICHE down.” </p><p class="">Instead, it’s about cultivating who you truly are your multidimensional self. <br><br>For me, it’s really about my cross-cultural identity, and the rich layers of experience I bring. I<br><br>t’s about what people say about me, not about summarising myself in a single sentence or being known for just one area of expertise.</p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">Strategic shift: BEING Multidimensional, cultivitaing real person brand with authencity and BEING multidimensional.</p>
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  <p class="">By separating these two brands, I’ve created clarity in messaging, streamlined operations, and unlocked scalable growth.</p><p class="">If any of this resonates, I’d love to hear your thoughts. Always open to feedback and conversation.</p>


  















































  

    
  
    

      

      
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            <p data-rte-preserve-empty="true">Personal Branding Impact on Relationships and Self-Awareness, takeaways from Grace Cheng. </p>
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  <h2>Takeaways</h2><ul data-rte-list="default"><li><p class="sqsrte-large">A strategic shift can unlock long-term success. It’s not about doing more, it’s about doing what matters and letting growth <strong>compound by design</strong>.</p></li><li><p class="sqsrte-large">Be open to pivot for sustainable growth. <strong>Think beyond linear progress, build with purpose, and create flywheel effects</strong> that scale systematically.</p></li><li><p class="sqsrte-large"><strong>Branding is SO undervalued</strong>. By separating these two brands, I’ve gained clarity in messaging, streamlined operations, and unlocked scalable growth.</p></li><li><p class="sqsrte-large"><strong>Cultivating credibility and trust has helped me:</strong></p></li><li><p class="sqsrte-large"><strong>Understand people more deeply</strong>, enabling me to create content in a more meaningful and intentional way—one that truly resonates with my audience.</p></li><li><p class="sqsrte-large"><strong>Understand myself better</strong>, from the kind of people I genuinely enjoy working with, to the type of clients and audience I want to grow alongside, and the network I’m excited to build with.</p></li><li><p class="sqsrte-large">With this clarity, <strong>I’ve been able to overcome the tendency to people-please, something I struggled with in the past because now I know I’m not here for everyone. I know exactly who I’m here to serve.</strong></p></li><li><p class="sqsrte-large">Creating content and solutions through services, adding value to the right people, and building personal credibility, trust, and brand identity has become a <strong>positive flywheel</strong>. It forms an ecosystem of impact and alignment and <strong>eventually, luck and support begin to flow back naturally</strong>.</p></li></ul>


  





  
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