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	<description>Learn how to get more relevant website visitors from organic search</description>
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		<title>Hybrid Content: Human and AI Collaboration</title>
		<link>https://helpfulseos.com/blog/hybrid-content/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 00:33:17 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2938</guid>

					<description><![CDATA[The pendulum has swung from all-human content creation (pre-ChatGPT) to widespread 100% AI-generated slop, and now to a sensible middle ground. AI writers can generate informational words at speed. Human ... <a title="Hybrid Content: Human and AI Collaboration" class="read-more" href="https://helpfulseos.com/blog/hybrid-content/" aria-label="Read more about Hybrid Content: Human and AI Collaboration">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Rethinking WordPress Featured Image Size &amp; Style for AI Overviews/Mode</title>
		<link>https://helpfulseos.com/blog/wordpress-featured-image-size-ai-overviews-ai-mode/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 21:31:11 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2807</guid>

					<description><![CDATA[A long-standing recommendation is that the optimal WordPress featured image size is 1200 x 675, a 16:9 (landscape) aspect ratio. However, the way images are presented in Google&#8217;s AI Overviews ... <a title="Rethinking WordPress Featured Image Size &#38; Style for AI Overviews/Mode" class="read-more" href="https://helpfulseos.com/blog/wordpress-featured-image-size-ai-overviews-ai-mode/" aria-label="Read more about Rethinking WordPress Featured Image Size &#38; Style for AI Overviews/Mode">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>B2B Brand Positioning For LLM Search Results</title>
		<link>https://helpfulseos.com/blog/b2b-brand-positioning-llms/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 08:19:33 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2732</guid>

					<description><![CDATA[If you are rebranding your business or starting a new brand, there is something relatively new you should consider for your brand positioning. That is, how do LLMs see your ... <a title="B2B Brand Positioning For LLM Search Results" class="read-more" href="https://helpfulseos.com/blog/b2b-brand-positioning-llms/" aria-label="Read more about B2B Brand Positioning For LLM Search Results">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How To Improve Website SEO (and GEO)</title>
		<link>https://helpfulseos.com/blog/improve-website-seo-geo/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 23 Jul 2025 13:39:00 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=760</guid>

					<description><![CDATA[This article is for people who want to drive more branded and non-branded organic search traffic from search engines and chatbots to their organization&#8217;s website as part of an overall ... <a title="How To Improve Website SEO (and GEO)" class="read-more" href="https://helpfulseos.com/blog/improve-website-seo-geo/" aria-label="Read more about How To Improve Website SEO (and GEO)">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Marketing Asset Management: Five Software Options For Tracking Valuable Content</title>
		<link>https://helpfulseos.com/blog/marketing-asset-management-software/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 21 Mar 2025 22:25:31 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2631</guid>

					<description><![CDATA[Many companies lack an organized way to manage their large pool of content marketing assets, which can sometimes result in valuable content being lost in a &#8216;content void.&#8217; For example, ... <a title="Marketing Asset Management: Five Software Options For Tracking Valuable Content" class="read-more" href="https://helpfulseos.com/blog/marketing-asset-management-software/" aria-label="Read more about Marketing Asset Management: Five Software Options For Tracking Valuable Content">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Content Marketing ROI Calculator</title>
		<link>https://helpfulseos.com/blog/b2b-content-marketing-roi-calculator/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sun, 23 Jun 2024 13:15:07 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2530</guid>

					<description><![CDATA[Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.]]></description>
		
		
		
			</item>
		<item>
		<title>How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic</title>
		<link>https://helpfulseos.com/blog/post-updating-tips/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 29 Apr 2024 21:01:02 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2481</guid>

					<description><![CDATA[NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% each year for over 4 years. The company found that people who managed these websites spent ... <a title="How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic" class="read-more" href="https://helpfulseos.com/blog/post-updating-tips/" aria-label="Read more about How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Foundational Backlinks: Why a New Website Needs Them</title>
		<link>https://helpfulseos.com/blog/foundational-backlinks/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Thu, 28 Mar 2024 15:58:12 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2259</guid>

					<description><![CDATA[Foundational backlinks, sometimes called &#8216;foundation backlinks,&#8217; are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website ... <a title="Foundational Backlinks: Why a New Website Needs Them" class="read-more" href="https://helpfulseos.com/blog/foundational-backlinks/" aria-label="Read more about Foundational Backlinks: Why a New Website Needs Them">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Multi-Point SEO Inspection: A Checkup To Help Your Website</title>
		<link>https://helpfulseos.com/blog/multi-point-seo-inspection/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 11 Mar 2024 21:10:23 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2201</guid>

					<description><![CDATA[Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in ... <a title="Multi-Point SEO Inspection: A Checkup To Help Your Website" class="read-more" href="https://helpfulseos.com/blog/multi-point-seo-inspection/" aria-label="Read more about Multi-Point SEO Inspection: A Checkup To Help Your Website">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>B2B Marketing Channels: Where to Spend Your Time</title>
		<link>https://helpfulseos.com/blog/b2b-marketing-channels/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 04 Mar 2024 15:36:08 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2103</guid>

					<description><![CDATA[Where a company&#8217;s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in ... <a title="B2B Marketing Channels: Where to Spend Your Time" class="read-more" href="https://helpfulseos.com/blog/b2b-marketing-channels/" aria-label="Read more about B2B Marketing Channels: Where to Spend Your Time">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>SEO as an Incidental Service Offering: Does it Produce Results?</title>
		<link>https://helpfulseos.com/blog/seo-incidental-offering/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 01 Mar 2024 03:54:44 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2031</guid>

					<description><![CDATA[Marketing agencies offer excellent services, including website design, PPC advertising services, bulk email campaigns, and sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, &#8220;Sure, ... <a title="SEO as an Incidental Service Offering: Does it Produce Results?" class="read-more" href="https://helpfulseos.com/blog/seo-incidental-offering/" aria-label="Read more about SEO as an Incidental Service Offering: Does it Produce Results?">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Can You Apply SEO to Existing Content?</title>
		<link>https://helpfulseos.com/blog/apply-seo-content/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 06 Dec 2023 15:37:28 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=1893</guid>

					<description><![CDATA[In its Helpful Content Guidelines, Google states, &#8220;SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.&#8221; One way to interpret applying ... <a title="Can You Apply SEO to Existing Content?" class="read-more" href="https://helpfulseos.com/blog/apply-seo-content/" aria-label="Read more about Can You Apply SEO to Existing Content?">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Why You Should Inventory and Catalog Your Business’s Content Assets</title>
		<link>https://helpfulseos.com/blog/inventory-content-marketing-assets/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 20 Nov 2023 00:32:21 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=1831</guid>

					<description><![CDATA[Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, and referral sources. Marketing (and sales) asset ... <a title="Why You Should Inventory and Catalog Your Business&#8217;s Content Assets" class="read-more" href="https://helpfulseos.com/blog/inventory-content-marketing-assets/" aria-label="Read more about Why You Should Inventory and Catalog Your Business&#8217;s Content Assets">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Your Blog Post URL: How to Structure It</title>
		<link>https://helpfulseos.com/blog/post-url-structure/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 19:52:00 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://helpfulseos.com/?p=2166</guid>

					<description><![CDATA[Although it may not seem significant in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance ... <a title="Your Blog Post URL: How to Structure It" class="read-more" href="https://helpfulseos.com/blog/post-url-structure/" aria-label="Read more about Your Blog Post URL: How to Structure It">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Should Audio Content Be a Part of Your Marketing Strategy?</title>
		<link>https://helpfulseos.com/blog/audio-content-marketing/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sat, 25 Feb 2023 22:09:09 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=1267</guid>

					<description><![CDATA[Are you a marketer considering adding audio content to your marketing mix? While this form of content has a few caveats, there are several reasons to at least test the ... <a title="Should Audio Content Be a Part of Your Marketing Strategy?" class="read-more" href="https://helpfulseos.com/blog/audio-content-marketing/" aria-label="Read more about Should Audio Content Be a Part of Your Marketing Strategy?">Read more →</a>]]></description>
		
		
		<enclosure length="1542030" type="audio/mpeg" url="https://helpfulseos.com/wp-content/uploads/2025/03/ai-generated-podcast-audio-content-post.mp3"/>

			</item>
		<item>
		<title>The Non-Quantifiable Benefits of Content Marketing</title>
		<link>https://helpfulseos.com/blog/content-marketing-benefits/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 14 Dec 2022 15:10:04 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=1173</guid>

					<description><![CDATA[Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one of the positive impacts of continuously producing content that&#8217;s helpful ... <a title="The Non-Quantifiable Benefits of Content Marketing" class="read-more" href="https://helpfulseos.com/blog/content-marketing-benefits/" aria-label="Read more about The Non-Quantifiable Benefits of Content Marketing">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Your Website’s ‘About Us’ Page: An Important Information Source For Google</title>
		<link>https://helpfulseos.com/blog/about-us-reputation-text/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Thu, 22 Sep 2022 13:41:33 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=1125</guid>

					<description><![CDATA[As part of your website&#8217;s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your &#8216;About Us&#8217; page to describe what your website is about. ... <a title="Your Website&#8217;s &#8216;About Us&#8217; Page: An Important Information Source For Google" class="read-more" href="https://helpfulseos.com/blog/about-us-reputation-text/" aria-label="Read more about Your Website&#8217;s &#8216;About Us&#8217; Page: An Important Information Source For Google">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Are You Showing Your Website Visitors a Plan?</title>
		<link>https://helpfulseos.com/blog/website-visitors-plan/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 23 May 2022 13:29:43 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=959</guid>

					<description><![CDATA[The StoryBrand team repeatedly reminds its business audience members, &#8220;You are the guide, and your prospects and customers are the heroes in their own stories.&#8221; The subtext is, &#8220;Don&#8217;t make ... <a title="Are You Showing Your Website Visitors a Plan?" class="read-more" href="https://helpfulseos.com/blog/website-visitors-plan/" aria-label="Read more about Are You Showing Your Website Visitors a Plan?">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Blog Structured Data and SEO – A Primer</title>
		<link>https://helpfulseos.com/blog/structured-data/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 18 Apr 2022 14:37:51 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=877</guid>

					<description><![CDATA[Structured data is one of many factors that can improve a website&#8217;s search rankings. While there are many types of structured data, we&#8217;ll focus on the types used for blog posts. We&#8217;ll ... <a title="Blog Structured Data and SEO &#8211; A Primer" class="read-more" href="https://helpfulseos.com/blog/structured-data/" aria-label="Read more about Blog Structured Data and SEO &#8211; A Primer">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How To Crush Google’s Page Performance Score With Your WordPress Site</title>
		<link>https://helpfulseos.com/blog/page-performance-score/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sat, 09 Apr 2022 12:01:10 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=862</guid>

					<description><![CDATA[Google&#8217;s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the ... <a title="How To Crush Google&#8217;s Page Performance Score With Your WordPress Site" class="read-more" href="https://helpfulseos.com/blog/page-performance-score/" aria-label="Read more about How To Crush Google&#8217;s Page Performance Score With Your WordPress Site">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Wix vs Squarespace vs WordPress: Relative Traffic Growth</title>
		<link>https://helpfulseos.com/blog/wix-squarespace-wordpress/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 01 Apr 2022 23:48:27 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=852</guid>

					<description><![CDATA[Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why ... <a title="Wix vs Squarespace vs WordPress: Relative Traffic Growth" class="read-more" href="https://helpfulseos.com/blog/wix-squarespace-wordpress/" aria-label="Read more about Wix vs Squarespace vs WordPress: Relative Traffic Growth">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>If You Need More Quality Backlinks, Here’s Where to Spend Your Time</title>
		<link>https://helpfulseos.com/blog/more-quality-backlinks/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sat, 05 Mar 2022 14:46:08 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=828</guid>

					<description><![CDATA[Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in ... <a title="If You Need More Quality Backlinks, Here&#8217;s Where to Spend Your Time" class="read-more" href="https://helpfulseos.com/blog/more-quality-backlinks/" aria-label="Read more about If You Need More Quality Backlinks, Here&#8217;s Where to Spend Your Time">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Gold vs Crypto: A Tale of Two Marketing Stories</title>
		<link>https://helpfulseos.com/blog/gold-vs-crypto-marketing/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sun, 27 Feb 2022 23:28:24 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=807</guid>

					<description><![CDATA[Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers promote the respective investment options. In the ... <a title="Gold vs Crypto: A Tale of Two Marketing Stories" class="read-more" href="https://helpfulseos.com/blog/gold-vs-crypto-marketing/" aria-label="Read more about Gold vs Crypto: A Tale of Two Marketing Stories">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Why AI Is Eating The Marketing World</title>
		<link>https://helpfulseos.com/blog/ai-marketing/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 27 Sep 2021 14:05:19 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=706</guid>

					<description><![CDATA[Author&#8217;s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. ... <a title="Why AI Is Eating The Marketing World" class="read-more" href="https://helpfulseos.com/blog/ai-marketing/" aria-label="Read more about Why AI Is Eating The Marketing World">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How Does A Content Marketing Engagement Start Off?</title>
		<link>https://helpfulseos.com/blog/content-marketing-engagement/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Thu, 23 Sep 2021 22:18:48 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=702</guid>

					<description><![CDATA[You&#8217;re thinking about engaging a content marketing consultant, but you&#8217;re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can ... <a title="How Does A Content Marketing Engagement Start Off?" class="read-more" href="https://helpfulseos.com/blog/content-marketing-engagement/" aria-label="Read more about How Does A Content Marketing Engagement Start Off?">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How a Content Marketing Consultant Complements Your Team</title>
		<link>https://helpfulseos.com/blog/content-marketing-consultant-tasks/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Thu, 23 Sep 2021 13:38:59 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=689</guid>

					<description><![CDATA[You may be wondering about some of the tasks a content marketing &#38; SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach ... <a title="How a Content Marketing Consultant Complements Your Team" class="read-more" href="https://helpfulseos.com/blog/content-marketing-consultant-tasks/" aria-label="Read more about How a Content Marketing Consultant Complements Your Team">Read more →</a>]]></description>
		
		
		
			</item>
		<item>
		<title>What is Page Experience and Why Should You Care?</title>
		<link>https://helpfulseos.com/blog/page-experience/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 08 Sep 2021 15:52:01 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=676</guid>

					<description><![CDATA[Page experience is a hot topic, particularly with Google&#8217;s recent update. Google&#8217;s page experience update was slowly rolled out for several months through the end of August 2021. According to ... <a title="What is Page Experience and Why Should You Care?" class="read-more" href="https://helpfulseos.com/blog/page-experience/" aria-label="Read more about What is Page Experience and Why Should You Care?">Read more →</a>]]></description>
		
		
		
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		<title>6 Reasons Nobody Is Downloading Your Gated Content</title>
		<link>https://helpfulseos.com/blog/gated-content/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sat, 03 Jul 2021 15:50:06 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=599</guid>

					<description><![CDATA[You have produced an excellent ebook, a checklist, and a how-to PDF. You&#8217;ve gated the content behind various calls to action, including in a resources section of your website. To ... <a title="6 Reasons Nobody Is Downloading Your Gated Content" class="read-more" href="https://helpfulseos.com/blog/gated-content/" aria-label="Read more about 6 Reasons Nobody Is Downloading Your Gated Content">Read more →</a>]]></description>
		
		
		
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		<title>B2B Revenue Attribution &amp; The Awareness to Order Journey</title>
		<link>https://helpfulseos.com/blog/b2b-revenue-attribution/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 02 Jul 2021 15:23:06 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=598</guid>

					<description><![CDATA[Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of ... <a title="B2B Revenue Attribution &#038; The Awareness to Order Journey" class="read-more" href="https://helpfulseos.com/blog/b2b-revenue-attribution/" aria-label="Read more about B2B Revenue Attribution &#038; The Awareness to Order Journey">Read more →</a>]]></description>
		
		
		
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		<title>WordPress Page Experience: How Beauty Can Mean Bloat</title>
		<link>https://helpfulseos.com/blog/wordpress-page-experience/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Mon, 10 May 2021 22:41:02 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://corewebvitals.crmswitch.com/?p=455</guid>

					<description><![CDATA[Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come ... <a title="WordPress Page Experience: How Beauty Can Mean Bloat" class="read-more" href="https://helpfulseos.com/blog/wordpress-page-experience/" aria-label="Read more about WordPress Page Experience: How Beauty Can Mean Bloat">Read more →</a>]]></description>
		
		
		
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		<item>
		<title>Organic Search – What Does It Mean?</title>
		<link>https://helpfulseos.com/blog/organic-search/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Sun, 25 Apr 2021 00:20:00 +0000</pubDate>
				<category><![CDATA[General Content Marketing]]></category>
		<guid isPermaLink="false">https://corewebvitals.crmswitch.com/?p=393</guid>

					<description><![CDATA[What is &#8216;organic search&#8217;? Since no one technically performs an organic search, the better question is, &#8220;What is an organic search result?&#8221; The business adaptation of the word &#8216;organic&#8217; is ... <a title="Organic Search &#8211; What Does It Mean?" class="read-more" href="https://helpfulseos.com/blog/organic-search/" aria-label="Read more about Organic Search &#8211; What Does It Mean?">Read more →</a>]]></description>
		
		
		
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		<title>8 Website Issues That Are Hurting Your SEO</title>
		<link>https://helpfulseos.com/blog/website-issues/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Fri, 16 Oct 2020 21:55:29 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=675</guid>

					<description><![CDATA[Several website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if many little things on your website ... <a title="8 Website Issues That Are Hurting Your SEO" class="read-more" href="https://helpfulseos.com/blog/website-issues/" aria-label="Read more about 8 Website Issues That Are Hurting Your SEO">Read more →</a>]]></description>
		
		
		
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		<title>Toxic Backlinks: What Are They And Why Should Marketers Care?</title>
		<link>https://helpfulseos.com/blog/toxic-backlinks-marketers-care/</link>
		
		<dc:creator><![CDATA[Steve Chipman]]></dc:creator>
		<pubDate>Wed, 24 May 2017 10:28:04 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://inbound.crmswitch.com/?p=730</guid>

					<description><![CDATA[Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team. Toxic ... <a title="Toxic Backlinks: What Are They And Why Should Marketers Care?" class="read-more" href="https://helpfulseos.com/blog/toxic-backlinks-marketers-care/" aria-label="Read more about Toxic Backlinks: What Are They And Why Should Marketers Care?">Read more →</a>]]></description>
		
		
		
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