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    <title>Hypebeast</title>
    <description>Hypebeast is the leading online destination for men's contemporary fashion and streetwear.</description>
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      <title>OVO Hits the Links and Whim Tries New York Design Week</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fgolf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>The crossover report continues this week with a slate of drops, collaborations and creativity making the game simultaneously more credible in niche design circles and pop culture discourse. While Drake's October's Very Own made a surprising appearance at a Toronto golf course, up-and-coming golf label Whim once again staked its claim at a major design week. Fair Harbor and FootJoy connected for a drop that feels like summer on the Cape, and Rory McIlroy appeared alongside Meryl Streep, Anne Hathaway and Stanley Tucci in The Devil Wears Prada 2.Rory McIlroy enters the world of fashionRory McIlroy’s cameo in The Devil Wears Prada 2 feels like a fitting moment for a player whose influence now extends well beyond the course. Fashion and golf have grown increasingly intertwined, and his appearance reflects how athletes are becoming part of broader cultural narratives. It is a small role, but one that signals how visible golf has become outside the sport itself.OVO lands in a golf pro shopOVO linked with TPC Toronto at Osprey Valley on a small capsule now available through the club’s pro shop. What feels notable is not the collaboration itself, but where it is being sold. Bringing OVO into the club’s pro shop suggests it is starting to function more like a curated retail space, where merchandise carries the same cultural relevance as any other apparel drop.Whim Golf gets creative for New York Design WeekWhim continues to build its reputation as the golf brand that shows up where others don't. Last month it was in Milan, and this time in NYC for New York Design Week. The through line between the two projects is a level of creativity that elevates golf from a sport to an outlet for self expression. In this instance, Rimowa luggage is converted into a tiny mobile putting station, hence the name Whimowa.Fair Harbor and FootJoy connect lean into coastal energyFair Harbor built its identity around swimwear and coastal living, making its move into golf feel surprisingly natural. Partnering with FootJoy, the collection suggests that golf increasingly shares the same space as travel, leisure and everyday dressing, which gives brands from outside the sport a new context to extend their point of view.</div><p><a href="https://hypebeast.com/2026/5/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor" title="OVO Hits the Links and Whim Tries New York Design Week" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 17:09:43 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor</link>
      <guid>https://hypebeast.com/?post=6721560</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Features]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fgolf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>The crossover report continues this week with a slate of drops, collaborations and creativity making the game simultaneously more credible in niche design circles and pop culture discourse. While <a href="http://hypebeast.com/tags/drake">Drake</a>'s <a href="http://hypebeast.com/tags/octobers-very-own">October's Very Own</a> made a surprising appearance at a Toronto golf course, up-and-coming golf label <a href="http://hypebeast.com/tags/whim-golf">Whim</a> once again staked its claim at a major design week. Fair Harbor and <a href="http://hypebeast.com/tags/footjoy">FootJoy</a> connected for a drop that feels like summer on the Cape, and <a href="http://hypebeast.com/tags/rory-mcilroy">Rory McIlroy</a> appeared alongside <a href="http://hypebeast.com/tags/meryl-streep">Meryl Streep</a>, <a href="http://hypebeast.com/tags/anne-hathaway">Anne Hathaway</a> and<a href="http://hypebeast.com/tags/stanley-tucci"> Stanley Tucci</a> in <em><a href="http://hypebeast.com/tags/the-devil-wears-prada-2">The Devil Wears Prada 2</a>.</em></p><h2>Rory McIlroy enters the world of fashion</h2><p><img class="alignnone size-full wp-image-6721605" src="https://hypebeast.com/image/2026/05/15/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-5.jpg" alt="" width="1280" height="853" /></p><p>Rory McIlroy’s cameo in <em>The Devil Wears Prada 2</em> feels like a fitting moment for a player whose influence now extends well beyond the course. Fashion and golf have grown increasingly intertwined, and his appearance reflects how athletes are becoming part of broader cultural narratives. It is a small role, but one that signals how visible golf has become outside the sport itself.</p><h2>OVO lands in a golf pro shop</h2><p><img class="alignnone size-full wp-image-6721603" src="https://hypebeast.com/image/2026/05/15/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-2.jpg" alt="" width="1280" height="854" /></p><p>OVO linked with TPC Toronto at Osprey Valley on a small capsule now available through the club’s pro shop. What feels notable is not the collaboration itself, but where it is being sold. Bringing OVO into the club’s pro shop suggests it is starting to function more like a curated retail space, where merchandise carries the same cultural relevance as any other apparel drop.</p><h2>Whim Golf gets creative for New York Design Week</h2><p><img class="alignnone size-full wp-image-6721602" src="https://hypebeast.com/image/2026/05/15/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-1.jpg" alt="" width="1280" height="853" /></p><p>Whim continues to build its reputation as the golf brand that shows up where others don't. Last month it was in Milan, and this time in NYC for <a href="http://hypebeast.com/tags/new-york-design-week">New York Design Week</a>. The through line between the two projects is a level of creativity that elevates golf from a sport to an outlet for self expression. In this instance, <a href="http://hypebeast.com/tags/rimowa">Rimowa</a> luggage is converted into a tiny mobile putting station, hence the name <em>Whimowa</em>.</p><h2>Fair Harbor and FootJoy connect lean into coastal energy</h2><p><img class="alignnone size-full wp-image-6721604" src="https://hypebeast.com/image/2026/05/15/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor-4.jpg" alt="" width="1280" height="853" /></p><p>Fair Harbor built its identity around swimwear and coastal living, making its move into golf feel surprisingly natural. Partnering with FootJoy, the collection suggests that golf increasingly shares the same space as travel, leisure and everyday dressing, which gives brands from outside the sport a new context to extend their point of view.</p><p><a href="https://hypebeast.com/2026/5/golf-culture-crossover-news-ovo-toronto-rory-mcilroy-devil-wears-prada-2-whim-rimowa-design-week-footjoy-fair-harbor" title="OVO Hits the Links and Whim Tries New York Design Week" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=65569" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=65569" />    </a></p>]]></content:encoded>
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      <title>Want an Insider’s Pass to Red Bull’s Global Motorsport Events?</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Foracle-red-bull-racing-best-seats-in-the-house-initiative-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Oracle Red Bull Racing is inviting fans to go behind this season’s hottest motorsport events through its latest initiative, Best Seats in the House. As its name suggests, the one-of-a-kind opportunity gives fans exclusive access to the team’s schedule of showruns and race days, inviting them into the pit lanes, front-row seats and other areas where they can truly immerse themselves in the action. More than standard VIP tickets, the experiences are specially curated for its global community. By taking them out of the stands and into these close-up zones, Oracle Red Bull Racing hopes to give back to its devoted fanbase in an effort to redefine their favorite moments in the racing calendar. “The energy our fans bring is unmatched. They turn up every race weekend, line the streets at our showruns around the world, and follow every moment on and off track,” shared Chief Commercial Officer at Oracle Red Bull Racing, Paul Gandolfi. “We want to bring fans closer to the team than ever before with experiences only Oracle Red Bull Racing can offer, giving them a way to step inside the action in the craziest ways possible - whether it’s racing behind the wheel or getting involved in one of our amazing stunts.”The various experiences can be unlocked via the dedicated My Paddock fan site. Here, fans will need to take part in quizzes, games and challenges to be in with the chance of winning the Best Seats. The winners will be awarded unforgettable prizes such as passenger rides in iconic machines and tickets to watch live stunts as well as attending the world's greatest motorsport events like Goodwood festival of Speed and several Formula 1 Grand Prix races where they will watch the action from Red Bull's legendary energy stations. Head to My Paddock to sign up for a chance to win one of the Best Seats in the House.</div><p><a href="https://hypebeast.com/2026/5/oracle-red-bull-racing-best-seats-in-the-house-initiative-info" title="Want an Insider’s Pass to Red Bull’s Global Motorsport Events?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 14:43:12 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/oracle-red-bull-racing-best-seats-in-the-house-initiative-info</link>
      <guid>https://hypebeast.com/?post=6719293</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Automotive]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Foracle-red-bull-racing-best-seats-in-the-house-initiative-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/oracle-red-bull-racing">Oracle Red Bull Racing</a> is inviting fans to go behind this season’s hottest motorsport events through its latest initiative, <em>Best Seats in the House</em>. </p><p>As its name suggests, the one-of-a-kind opportunity gives fans exclusive access to the team’s schedule of showruns and race days, inviting them into the pit lanes, front-row seats and other areas where they can truly immerse themselves in the action. </p><p>More than standard VIP tickets, the experiences are specially curated for its global community. By taking them out of the stands and into these close-up zones, Oracle Red Bull Racing hopes to give back to its devoted fanbase in an effort to redefine their favorite moments in the racing calendar. </p><p>“The energy our fans bring is unmatched. They turn up every race weekend, line the streets at our showruns around the world, and follow every moment on and off track,” shared Chief Commercial Officer at Oracle Red Bull Racing, Paul Gandolfi. “We want to bring fans closer to the team than ever before with experiences only Oracle Red Bull Racing can offer, giving them a way to step inside the action in the craziest ways possible - whether it’s racing behind the wheel or getting involved in one of our amazing stunts.”</p><p>The various experiences can be unlocked via the dedicated My Paddock fan site. Here, fans will need to take part in quizzes, games and challenges to be in with the chance of winning the <em>Best Seats</em>. The winners will be awarded unforgettable prizes such as passenger rides in iconic machines and tickets to watch live stunts as well as attending the world's greatest motorsport events like <a href="https://hypebeast.com/tags/goodwood-festival-of-speed">Goodwood festival of Speed</a> and several <a href="https://hypebeast.com/tags/formula-1">Formula 1</a> Grand Prix races where they will watch the action from Red Bull's legendary energy stations. </p><p>Head to <a href="https://win.gs/best-seats-madrid-showrun-pmh" rel="noopener" target="_blank">My Paddock</a> to sign up for a chance to win one of the <em>Best Seats in the House</em>.</p><p><a href="https://hypebeast.com/2026/5/oracle-red-bull-racing-best-seats-in-the-house-initiative-info" title="Want an Insider’s Pass to Red Bull’s Global Motorsport Events?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=19323" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=19323" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>UNIQLO Reconnects With YOASOBI To Release a Fresh UT Collab This Summer</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fft-uniqlo-ut-yoasobi-capsule-collaboration-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryUNIQLO reunites with J-POP duo YOASOBI for a new UT graphic tee collectionFour rising artists transform the band's story-driven music into graphic designsReleasing in mid-July, each shirt is priced at around $13 USD)UNIQLO is set to release its new UT collaboration with popular musical duo YOASOBI, featuring graphic T‑shirts inspired by the duo’s unique storytelling approach to music.The upcoming collaboration marks the group’s return to UT after five years. The fesigns focus heavily on the distinct visual universes that have accompanied the duo's discography over the years. To capture this worldview, four up-and-coming creators and artists who have fundamentally helped build the band's visual identity were tapped to develop the exclusive t-shirt graphics.The resulting apparel designs translate the abstract narratives of the band’s story-driven tracks into striking, modern illustrations, preserving the emotional and artistic depth of the source material within the clean, relaxed fits of classic UT silhouettes. Each priced at ¥1,990 JPY (approx. $13 USD), the YOASOBI UT collection will is scheduled for a mid-July release through UNIQLO.</div><p><a href="https://hypebeast.com/2026/5/uniqlo-ut-yoasobi-capsule-collaboration-release-info" title="UNIQLO Reconnects With YOASOBI To Release a Fresh UT Collab This Summer" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 13:18:35 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/uniqlo-ut-yoasobi-capsule-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6721440</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fft-uniqlo-ut-yoasobi-capsule-collaboration-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>UNIQLO reunites with J-POP duo YOASOBI for a new UT graphic tee collection</li><li>Four rising artists transform the band's story-driven music into graphic designs</li><li>Releasing in mid-July, each shirt is priced at around $13 USD)</li></ul><p><a href="https://hypebeast.com/tags/uniqlo">UNIQLO</a> is set to release its new <a href="https://hypebeast.com/tags/uniqlo-ut">UT</a> collaboration with popular musical duo <a href="https://hypebeast.com/tags/yoasobi">YOASOBI</a>, featuring graphic T‑shirts inspired by the duo’s unique storytelling approach to music.</p><p>The upcoming collaboration marks the group’s return to UT after five years. The fesigns focus heavily on the distinct visual universes that have accompanied the duo's discography over the years. To capture this worldview, four up-and-coming creators and artists who have fundamentally helped build the band's visual identity were tapped to develop the exclusive t-shirt graphics.</p><p>The resulting apparel designs translate the abstract narratives of the band’s story-driven tracks into striking, modern illustrations, preserving the emotional and artistic depth of the source material within the clean, relaxed fits of classic UT silhouettes. Each priced at ¥1,990 JPY (approx. $13 USD), the YOASOBI UT collection will is scheduled for a mid-July release through <a href="http://uniqlo.com/">UNIQLO</a>.</p><p><a href="https://hypebeast.com/2026/5/uniqlo-ut-yoasobi-capsule-collaboration-release-info" title="UNIQLO Reconnects With YOASOBI To Release a Fresh UT Collab This Summer" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63422" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63422" />    </a></p>]]></content:encoded>
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      <title>Hender Scheme Collaborates With NOTA&amp;design to Reimagine Every Objects</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fftnota-hender-scheme-ceramic-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryHender Scheme and NOTA&amp;design launched a capsule collection, swapping the material functions of leather and unglazed yakishime ceramicsThe collaborative lineup includes home items like a leather wall pocket, matching coasters and unique tablewareJapanese footwear and accessories brand Hender Scheme has tapped Shigaraki-based studio NOTA&amp;design for a collaborative capsule exploring the tactile contrast between leather and ceramic.The collection reinterprets everyday lifestyle objects by swapping their traditional material functions, pairing Hender Scheme's signature vegetable-tanned leather with NOTA's unglazed, reduction-fired yakishime ceramics. Left without a glaze, the raw texture of the pottery mirrors the natural, matte quality of untreated leather, ensuring that both materials will develop a deep, distinctive patina over time through daily use.The seven-piece lineup includes a versatile mix of home goods and tableware, spanning cups, plates, bowls, a clock and a wall pot. A core highlight of the project is the cross-material reinterpretation of specific items -- Hender Scheme remade NOTA's signature ceramic wall pot using leather, transforming a vessel meant for holding water into an organic, flexible wall pocket.Additionally, the collection introduces matching coasters produced in both mediums, with the ceramic and leather iterations carefully matched in thickness and stamped with the logos of both brands. Due to the inherent nature of yakishime firing, every ceramic object boasts a unique finish, offering slight variations in shade and texture from piece to piece.The collection officially releases on May 16, 2026, with availability across Skima stores in Japan and online. A dedicated exhibition at NOTA SHOP will run from June 13 to July 12, 2026, offering visitors an immersive experience of the project’s creative world.&nbsp;&nbsp;View this post on Instagram&nbsp;A post shared by Hender Scheme (@henderscheme)</div><p><a href="https://hypebeast.com/2026/5/hender-scheme-collaborates-with-notadesign-to-reimagine-every-objects" title="Hender Scheme Collaborates With NOTA&amp;design to Reimagine Every Objects" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 13:18:32 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/hender-scheme-collaborates-with-notadesign-to-reimagine-every-objects</link>
      <guid>https://hypebeast.com/?post=6721125</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Design]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fftnota-hender-scheme-ceramic-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Hender Scheme and NOTA&amp;design launched a capsule collection, swapping the material functions of leather and unglazed <em>yakishime</em> ceramics</li><li>The collaborative lineup includes home items like a leather wall pocket, matching coasters and unique tableware</li></ul><p>Japanese footwear and accessories brand <a href="http://hypebeast.com/tags/hender-scheme">Hender Scheme</a> has tapped Shigaraki-based studio <a href="https://www.instagram.com/nota_shop/">NOTA&amp;design</a> for a collaborative capsule exploring the tactile contrast between leather and ceramic.</p><p>The collection reinterprets everyday lifestyle objects by swapping their traditional material functions, pairing Hender Scheme's signature vegetable-tanned leather with NOTA's unglazed, reduction-fired <em>yakishime</em> ceramics. Left without a glaze, the raw texture of the pottery mirrors the natural, matte quality of untreated leather, ensuring that both materials will develop a deep, distinctive patina over time through daily use.</p><p>The seven-piece lineup includes a versatile mix of home goods and tableware, spanning cups, plates, bowls, a clock and a wall pot. A core highlight of the project is the cross-material reinterpretation of specific items -- Hender Scheme remade NOTA's signature ceramic wall pot using leather, transforming a vessel meant for holding water into an organic, flexible wall pocket.</p><p>Additionally, the collection introduces matching coasters produced in both mediums, with the ceramic and leather iterations carefully matched in thickness and stamped with the logos of both brands. Due to the inherent nature of<em> yakishime</em> firing, every ceramic object boasts a unique finish, offering slight variations in shade and texture from piece to piece.</p><p>The collection officially releases on May 16, 2026, with availability across <a href="https://www.instagram.com/sukima_shop/">Skima</a> stores in Japan and <a href="https://online.henderscheme.com/">online</a>. A dedicated exhibition at NOTA SHOP will run from June 13 to July 12, 2026, offering visitors an immersive experience of the project’s creative world.</p><p>&nbsp;<br /><center><br /><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DYT8RFLDKvJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/DYT8RFLDKvJ/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Hender Scheme (@henderscheme)</a></p></div></blockquote><p> <center></p><p><a href="https://hypebeast.com/2026/5/hender-scheme-collaborates-with-notadesign-to-reimagine-every-objects" title="Hender Scheme Collaborates With NOTA&amp;design to Reimagine Every Objects" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=20066" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=20066" />    </a></p>]]></content:encoded>
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      <title>Seiko’s Presage “Shiro‑neri” Model Joins Its 145th Anniversary Lineup</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fseiko-presage-classic-series-shiro-neri-limited-edition-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummarySeiko unveils the Presage Classic Series “Shiro‑neri” Limited Edition for its 145th Anniversary, inspired by silk‑dyeing traditionsLimited to 2,500 pieces, the watch is priced at around $1,140 USD and is available for pre-order nowSeiko has unveiled the Presage Classic Series “Shiro‑neri” Limited Edition as part of its ongoing 145th Anniversary celebrations, joining recent commemorative releases such as the Prospex Samurai Diver’s Watch Silverstone Limited Edition and the Astron GPS Solar Dual‑Time Chronograph.Limited to 2,500 pieces worldwide, the “Shiro‑neri” reflects Seiko’s dedication to refined Japanese design and traditional watchmaking expertise. Inspired by silk‑dyeing techniques, the dial presents a pure white tone beneath dual‑curved sapphire glass, complemented by softly curved hands and applied indices that create subtle depth and light play.The watch’s mirror‑finished case with super‑hard coating ensures durability while maintaining a sleek, timeless profile, paired with a navy leather strap that adds refined contrast. Powered by Seiko’s in‑house 6R51 calibre, the “Shiro‑neri” delivers accuracy of ‑15/+25 seconds per day and a robust 72‑hour power reserve, balancing mechanical reliability with understated elegance. This combination of artisanal dial work and technical precision underscores Seiko’s ability to merge heritage craftsmanship with modern watchmaking innovation.Available to pre‑order now via the Seiko Boutique webstore, the “Shiro‑neri” is priced at £900 GBP (approx. $1,140 USD) with deliveries beginning in June.</div><p><a href="https://hypebeast.com/2026/5/seiko-presage-classic-series-shiro-neri-limited-edition-release-info" title="Seiko’s Presage “Shiro‑neri” Model Joins Its 145th Anniversary Lineup" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 11:02:43 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/seiko-presage-classic-series-shiro-neri-limited-edition-release-info</link>
      <guid>https://hypebeast.com/?post=6721186</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Watches]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fseiko-presage-classic-series-shiro-neri-limited-edition-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Seiko unveils the Presage Classic Series “Shiro‑neri” Limited Edition for its 145th Anniversary, inspired by silk‑dyeing traditions</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Limited to 2,500 pieces, the watch is priced at around $1,140 USD and is available for pre-order now</span></li></ul><p><span style="font-weight: 400;"><a href="https://hypebeast.com/tags/seiko" target="_blank" rel="noopener">Seiko</a> has unveiled the <a href="https://hypebeast.com/tags/seiko-presage" target="_blank" rel="noopener">Presage</a> Classic Series “Shiro‑neri” Limited Edition as part of its ongoing 145th Anniversary celebrations, joining recent commemorative releases such as the Prospex <a href="https://hypebeast.com/2026/5/seiko-prospex-samurai-divers-watch-silverstone-limited-edition-hbb001hbc005-release-info" target="_blank" rel="noopener">Samurai Diver’s Watch Silverstone Limited Edition</a> and the <a href="https://hypebeast.com/2026/5/seiko-145th-anniversary-astron-gps-solar-dual-time-chronograph-hab001-hab002-hab003-release-info" target="_blank" rel="noopener">Astron GPS Solar Dual‑Time Chronograph</a>.</span></p><p><span style="font-weight: 400;">Limited to 2,500 pieces worldwide, the “Shiro‑neri” reflects Seiko’s dedication to refined Japanese design and traditional watchmaking expertise. Inspired by silk‑dyeing techniques, the dial presents a pure white tone beneath dual‑curved sapphire glass, complemented by softly curved hands and applied indices that create subtle depth and light play.</span></p><p><span style="font-weight: 400;">The watch’s mirror‑finished case with super‑hard coating ensures durability while maintaining a sleek, timeless profile, paired with a navy leather strap that adds refined contrast. Powered by Seiko’s in‑house 6R51 calibre, the “Shiro‑neri” delivers accuracy of ‑15/+25 seconds per day and a robust 72‑hour power reserve, balancing mechanical reliability with understated elegance. This combination of artisanal dial work and technical precision underscores Seiko’s ability to merge heritage craftsmanship with modern watchmaking innovation.</span></p><p><span style="font-weight: 400;">Available to pre‑order now via the Seiko Boutique <a href="https://www.seikoboutique.co.uk/" target="_blank" rel="noopener">webstore</a>, the “Shiro‑neri” is priced at £900 GBP (approx. $1,140 USD) with deliveries beginning in June.</span></p><p><a href="https://hypebeast.com/2026/5/seiko-presage-classic-series-shiro-neri-limited-edition-release-info" title="Seiko’s Presage “Shiro‑neri” Model Joins Its 145th Anniversary Lineup" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=66549" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=66549" />    </a></p>]]></content:encoded>
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      <title>Aries Celebrates Jolene’s Café Opening With Collaborative Goods</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryAries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand's Soho flagshipThe capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 - $190 USDThe launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries’ London flagship store. Co‑founded by Jeremie Cometto‑Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the café as more than a food destination, blending culinary craft with cultural output in one of London’s most dynamic retail spaces.To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its "devoted worshippers." The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands' signature logos.Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs - the Worshipper Mug and the Column Mug - which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from £28 - £150 GBP (approx. $35 - $190 USD) and are available to shop in-store and online.The new bakery and cafe is housed within Aries’ 4,000‑square‑foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries’ curated environment.Jolene Bridle Lane13 Bridle Lane, Soho, LondonW1F 9BT, United KingdomARIES ARISE31 Great Pulteney Street, SohoLondon W1F 9NN, United Kingdom</div><p><a href="https://hypebeast.com/2026/5/aries-jolene-collab-soho-store-london-info" title="Aries Celebrates Jolene’s Café Opening With Collaborative Goods" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 10:56:15 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/aries-jolene-collab-soho-store-london-info</link>
      <guid>https://hypebeast.com/?post=6721422</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand's Soho flagship</li><li>The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 - $190 USD</li></ul><p>The launch of <a href="https://www.instagram.com/jolene_bakery/">Jolene</a> <a href="https://www.instagram.com/jolene_bridlelane/">Bridle Lane</a> in Soho marks a new chapter for the bakery and coffee brand, opening inside <a href="https://test.hypebeast.com/tags/aries">Aries</a>’ London flagship store. Co‑founded by Jeremie Cometto‑Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the café as more than a food destination, blending culinary craft with cultural output in one of London’s most dynamic retail spaces.</p><p>To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its "devoted worshippers." The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands' signature logos.</p><p>Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs - the Worshipper Mug and the Column Mug - which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from £28 - £150 GBP (approx. $35 - $190 USD) and are available to shop in-store and <a href="https://www.ariesarise.com/collections/jolene_ss26">online</a>.</p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-12.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-13.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-14.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-15.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-16.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-17.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-18.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-19.jpg" alt="" /></p><p><img src="https://hypebeast.com/image/2026/05/15/aries-jolene-collab-soho-store-london-info-20.jpg" alt="" /></p><p>The new bakery and cafe is housed within Aries’ 4,000‑square‑foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries’ curated environment.</p><p><strong>Jolene Bridle Lane</strong><br />13 Bridle Lane, Soho, London<br />W1F 9BT, United Kingdom</p><p><strong>ARIES ARISE</strong><br />31 Great Pulteney Street, Soho<br />London W1F 9NN, United Kingdom</p><p><a href="https://hypebeast.com/2026/5/aries-jolene-collab-soho-store-london-info" title="Aries Celebrates Jolene’s Café Opening With Collaborative Goods" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=75490" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=75490" />    </a></p>]]></content:encoded>
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      <title>Dior Cruise 2027 Took Over LACMA and Jonathan Anderson Made the House's Hollywood History Feel Completely New</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdior-jonathan-anderson-cruise-2027-runway-show-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryJonathan Anderson presented Dior Cruise 2027 at the Los Angeles County Museum of Art, staging a collection titled "Wilshire Boulevard" that drew on Christian Dior's deep Hollywood history and the visual language of mid-century Los AngelesKey design moments included shirts made in collaboration with artist Ed Ruscha, bespoke feather typography headpieces by Philip Treacy reworking a technique originally created for Isabella Blow, denim jeans embroidered with fine silver chains, and a new Saddle bag variation with car paint surfaces and motor key charmsThe collection marks Anderson's first Cruise show for Dior, arriving less than a year into his tenure as creative director of Women's CollectionsJonathan Anderson's first Cruise show for Dior landed at the Los Angeles County Museum of Art, and the collection he brought with him, titled "Wilshire Boulevard" — was built on a provocation worth taking seriously. Christian Dior, Anderson argued, did not simply dress Hollywood. He understood Hollywood as a philosophical project, a place where the postwar dream of escapism and the Surrealist obsession with fantasy converged into something that shaped fashion as much as fashion shaped it. Returning to Los Angeles with that argument in hand, Anderson proceeded to make it visible.The historical grounding runs deeper than most fashion shows attempt. Christian Dior designed costumes before founding his house, contributed to two films released in 1950 — Jean-Pierre Melville's Les Enfants Terribles and Alfred Hitchcock's Stage Fright, the latter at Marlene Dietrich's insistence — and received an Oscar nomination in 1955 for his designs for Terminal Station. The golden age of Hollywood and the golden age of Dior were not parallel phenomena. They were in active conversation, mediated by women like Lauren Bacall, Ingrid Bergman, Ava Gardner, Audrey Hepburn, Grace Kelly, Sophia Loren, Marilyn Monroe, and Elizabeth Taylor, each of whom wore the house at moments that defined both their public images and Dior's cultural reach. Anderson's Cruise 2027 began from that history and asked what it looks like in 2026, in a city that has changed considerably since Dietrich told Hitchcock no Dior, no Dietrich.The show opened with a buttercup yellow dress decorated with rosettes, flowers established immediately as a recurring element, before moving through a luminous orange poppy-field dress and eventually reaching the collection's more architecturally complex pieces. A Dior Gray wool flannel coat striped with the geometric shadows of Venetian blinds arrived as one of the show's most quietly forceful moments, a direct citation of film noir's visual grammar rendered in house fabric. The everyday became couture midway through the runway in the form of ripped denim jeans embroidered with very fine silver chains imitating strands of cotton, a piece that summarizes Anderson's broader instinct for finding luxury in unexpected places without aestheticizing poverty.The Ed Ruscha shirts are the collaboration that will generate the most lasting discussion. Ruscha, whose five-decade practice of placing words and phrases against atmospheric Californian backgrounds amounts to one of the most coherent meditations on Los Angeles ever produced, brought a sensibility to the shirts that Anderson described precisely: the sense of the mundane in relation to the city's grandeur. Ruscha's work has always understood Los Angeles as a place where the banal and the mythic coexist at street level, which is exactly what Anderson was building toward in the collection's broader argument. The shirts are not simply garments with an artist's name attached. They are the collection's clearest statement about what it means to make clothes in and for this specific city.Philip Treacy's headpieces for the men's opening looks deserve their own paragraph. Treacy reworked a technique originally developed for Isabella Blow's iconic "BLOW" hat, using feathers to form lettering and typography with what he described as exacting precision while keeping the pieces weightless and alive. Blow, who wore Treacy's hats as a form of radical self-presentation throughout the 1990s and 2000s, is never far from the conversation when Treacy works in this territory, and the Dior context gave the technique a new institutional frame without erasing that history. The men's looks that followed, carrying the collection from womenswear into a shared wardrobe, reinforced Anderson's interest in fluidity as a design principle rather than a gesture.The accessories told a parallel story. A nautilus-inspired minaudière and a new crescent-based shoe silhouette animated by flowers and sequins extended the collection's botanical thread into footwear and evening bags. The updated Saddle bag, now offered with car paint surfaces and motor key charms, drew directly from another Los Angeles reference point: the vintage American cars that define the city's visual mythology as surely as its palm trees and canyon roads. The motor key charm is a small detail, but it is the kind of detail that rewards the close attention Anderson consistently invites.</div><p><a href="https://hypebeast.com/2026/5/dior-jonathan-anderson-cruise-2027-runway-show-info" title="Dior Cruise 2027 Took Over LACMA and Jonathan Anderson Made the House&#039;s Hollywood History Feel Completely New" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 10:39:11 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/dior-jonathan-anderson-cruise-2027-runway-show-info</link>
      <guid>https://hypebeast.com/?post=6721457</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdior-jonathan-anderson-cruise-2027-runway-show-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Jonathan Anderson presented Dior Cruise 2027 at the Los Angeles County Museum of Art, staging a collection titled "Wilshire Boulevard" that drew on Christian Dior's deep Hollywood history and the visual language of mid-century Los Angeles</li><li>Key design moments included shirts made in collaboration with artist Ed Ruscha, bespoke feather typography headpieces by Philip Treacy reworking a technique originally created for Isabella Blow, denim jeans embroidered with fine silver chains, and a new Saddle bag variation with car paint surfaces and motor key charms</li><li>The collection marks Anderson's first Cruise show for Dior, arriving less than a year into his tenure as creative director of Women's Collections</li></ul><p><a href="https://hypebeast.com/tags/jonathan-anderson">Jonathan Anderson</a>'s first <a href="https://hypebeast.com/tags/cruise">Cruise</a> show for <a href="https://hypebeast.com/tags/dior">Dior</a> landed at the Los Angeles County Museum of Art, and the collection he brought with him, titled "Wilshire Boulevard" — was built on a provocation worth taking seriously. Christian Dior, Anderson argued, did not simply dress Hollywood. He understood Hollywood as a philosophical project, a place where the postwar dream of escapism and the Surrealist obsession with fantasy converged into something that shaped fashion as much as fashion shaped it. Returning to Los Angeles with that argument in hand, Anderson proceeded to make it visible.</p><p>The historical grounding runs deeper than most fashion shows attempt. Christian Dior designed costumes before founding his house, contributed to two films released in 1950 — Jean-Pierre Melville's Les Enfants Terribles and Alfred Hitchcock's Stage Fright, the latter at Marlene Dietrich's insistence — and received an Oscar nomination in 1955 for his designs for Terminal Station. The golden age of Hollywood and the golden age of Dior were not parallel phenomena. They were in active conversation, mediated by women like Lauren Bacall, Ingrid Bergman, Ava Gardner, Audrey Hepburn, Grace Kelly, Sophia Loren, Marilyn Monroe, and Elizabeth Taylor, each of whom wore the house at moments that defined both their public images and Dior's cultural reach. Anderson's <a href="https://hypebeast.com/tags/cruise-2027">Cruise 2027</a> began from that history and asked what it looks like in 2026, in a city that has changed considerably since Dietrich told Hitchcock no Dior, no Dietrich.</p><p>The show opened with a buttercup yellow dress decorated with rosettes, flowers established immediately as a recurring element, before moving through a luminous orange poppy-field dress and eventually reaching the collection's more architecturally complex pieces. A Dior Gray wool flannel coat striped with the geometric shadows of Venetian blinds arrived as one of the show's most quietly forceful moments, a direct citation of film noir's visual grammar rendered in house fabric. The everyday became couture midway through the runway in the form of ripped denim jeans embroidered with very fine silver chains imitating strands of cotton, a piece that summarizes Anderson's broader instinct for finding luxury in unexpected places without aestheticizing poverty.</p><p>The Ed Ruscha shirts are the collaboration that will generate the most lasting discussion. Ruscha, whose five-decade practice of placing words and phrases against atmospheric Californian backgrounds amounts to one of the most coherent meditations on Los Angeles ever produced, brought a sensibility to the shirts that Anderson described precisely: the sense of the mundane in relation to the city's grandeur. Ruscha's work has always understood Los Angeles as a place where the banal and the mythic coexist at street level, which is exactly what Anderson was building toward in the collection's broader argument. The shirts are not simply garments with an artist's name attached. They are the collection's clearest statement about what it means to make clothes in and for this specific city.</p><p>Philip Treacy's headpieces for the men's opening looks deserve their own paragraph. Treacy reworked a technique originally developed for Isabella Blow's iconic "BLOW" hat, using feathers to form lettering and typography with what he described as exacting precision while keeping the pieces weightless and alive. Blow, who wore Treacy's hats as a form of radical self-presentation throughout the 1990s and 2000s, is never far from the conversation when Treacy works in this territory, and the Dior context gave the technique a new institutional frame without erasing that history. The men's looks that followed, carrying the collection from womenswear into a shared wardrobe, reinforced Anderson's interest in fluidity as a design principle rather than a gesture.</p><p>The accessories told a parallel story. A nautilus-inspired minaudière and a new crescent-based shoe silhouette animated by flowers and sequins extended the collection's botanical thread into footwear and evening bags. The updated Saddle bag, now offered with car paint surfaces and motor key charms, drew directly from another Los Angeles reference point: the vintage American cars that define the city's visual mythology as surely as its palm trees and canyon roads. The motor key charm is a small detail, but it is the kind of detail that rewards the close attention Anderson consistently invites.</p><p><a href="https://hypebeast.com/2026/5/dior-jonathan-anderson-cruise-2027-runway-show-info" title="Dior Cruise 2027 Took Over LACMA and Jonathan Anderson Made the House&#039;s Hollywood History Feel Completely New" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87202" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87202" />    </a></p>]]></content:encoded>
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      <title>Delcy Morelos’ “origo” Confronts Concrete With Fragile Earth</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe Barbican unveils Delcy Morelos’s "origo," a monumental earthwork in the Sculpture Court, on view until July 31, 2026The large-scale ovular pavilion uses soil and spices to challenge the estate's rigid concrete architectureThe Barbican has unveiled a major public artwork by Colombian artist Delcy Morelos, titled "origo." This marks the first time in a decade that the Court has been activated for its original purpose, integrating art into communal space.Measuring 24 by 18 meters and rising over three metres high, "origo" is Morelos’ most ambitious outdoor work to date. The artist hand-built an immersive, multi-sensory environment using a tactile blend of clay, soil, hay and plant seed. The earthen body is sown with fragrant spices like cinnamon and cloves, which provide essential antifungal properties for the soil while creating a heady fragrance designed to trigger emotional memories and foster an ethical connection to the land. The work responds directly to the Barbican’s iconic concrete architecture, positioning organic materiality in dialogue with modernist ideals of urban living.Rooted in ancestral Andean cosmovisions as well as the aesthetics of Minimalism and Abstraction, Morelos’s practice treats the earth as a symbiotic partner endowed with its own agency rather than a resource to be controlled. Born in 1967 in Tierralta - a Colombian region brutally affected by illegal land appropriation and mining conflicts - Morelos originally explored the entanglements of body, territory, and violence through red clay paintings before expanding into colossal, monochromatic earthworks.Visitors are invited to fully engage with "origo" by roaming its internal, soil-lined tunnels, witnessing its shifting light and resting within its central enclosure to become an active part of the ecosystem. Delcy Morelos' "origo" is now on view at the Barbican Centre’s Sculpture Court in London until July 31, 2026.Barbican CentreSilk St, Barbican, London EC2Y 8DS, United Kingdom</div><p><a href="https://hypebeast.com/2026/5/delcy-morelos-origo-sculpture-installation-barbican-london-info" title="Delcy Morelos’ “origo” Confronts Concrete With Fragile Earth" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 10:14:13 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/delcy-morelos-origo-sculpture-installation-barbican-london-info</link>
      <guid>https://hypebeast.com/?post=6721327</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Art]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Barbican unveils Delcy Morelos’s "origo</span><i><span style="font-weight: 400;">," </span></i><span style="font-weight: 400;">a monumental earthwork in the Sculpture Court, on view until July 31, 2026</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The large-scale ovular pavilion uses soil and spices to challenge the estate's rigid concrete architecture</span></li></ul><p><span style="font-weight: 400;">The </span><a href="https://hypebeast.com/tags/barbican" target="_blank" rel="noopener"><span style="font-weight: 400;">Barbican</span></a><span style="font-weight: 400;"> has unveiled a major public artwork by Colombian artist Delcy Morelos, titled "origo." This marks the first time in a decade that the Court has been activated for its original purpose, integrating art into communal space.</span></p><p><span style="font-weight: 400;">Measuring 24 by 18 meters and rising over three metres high, "origo" is Morelos’ most ambitious outdoor work to date. The artist hand-built an immersive, multi-sensory environment using a tactile blend of clay, soil, hay and plant seed. The earthen body is sown with fragrant spices like cinnamon and cloves, which provide essential antifungal properties for the soil while creating a heady fragrance designed to trigger emotional memories and foster an ethical connection to the land. The work responds directly to the Barbican’s iconic concrete architecture, positioning organic materiality in dialogue with modernist ideals of urban living.</span></p><p><span style="font-weight: 400;">Rooted in ancestral Andean cosmovisions as well as the aesthetics of Minimalism and Abstraction, Morelos’s practice treats the earth as a symbiotic partner endowed with its own agency rather than a resource to be controlled. Born in 1967 in Tierralta - a Colombian region brutally affected by illegal land appropriation and mining conflicts - Morelos originally explored the entanglements of body, territory, and violence through red clay paintings before expanding into colossal, monochromatic earthworks.</span></p><p><span style="font-weight: 400;">Visitors are invited to fully engage with "origo" by roaming its internal, soil-lined tunnels, witnessing its shifting light and resting within its central enclosure to become an active part of the ecosystem. Delcy Morelos' "origo" is now on view at the </span><a href="https://hypebeast.com/tags/barbican-centre" target="_blank" rel="noopener"><span style="font-weight: 400;">Barbican Centre</span></a><span style="font-weight: 400;">’s Sculpture Court in </span><a href="https://hypebeast.com/tags/london" target="_blank" rel="noopener"><span style="font-weight: 400;">London</span></a><span style="font-weight: 400;"> until July 31, 2026.</span></p><p><b>Barbican Centre</b><br /><span style="font-weight: 400;">Silk St, Barbican, London </span><br /><span style="font-weight: 400;">EC2Y 8DS, United Kingdom</span></p><p><a href="https://hypebeast.com/2026/5/delcy-morelos-origo-sculpture-installation-barbican-london-info" title="Delcy Morelos’ “origo” Confronts Concrete With Fragile Earth" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48592" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48592" />    </a></p>]]></content:encoded>
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      <title>SOON.EASY Brings Dark Humor to Vans’ LX Authentic 44</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fsoon-easy-vans-lx-authentic-44-taupe-mist-faded-black-vn000eakg2m-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: SOON. EASY x Vans LX Authentic 44Colorway: Taupe Mist/Faded BlackSKU: VN000EAKG2MMSRP: ¥12,650 JPY ( approx. $80 USD)Release Date: May 6 Where to Buy: VansVans continues its creative exploration through its celebrated Artist Collection, collaborating with Seoul-based multimedia artist SOON.EASY to debut the LX Authentic 44 in an “Taupe Mist/Faded Black” colorway.The silhouette acts as a physical canvas for the artist’s signature style of dark humor and cartoonish social commentary. The canvas upper and quarters are draped in an understated, washed palette of taupe mist and faded black tones, creating a muted background that allows the vibrant graphics to command attention. A fiery, bright red flame-style "VANS" script is emblazoned across the upper, generating a stark visual contrast. This graphic intensity is complemented by playful yet slightly unsettling graphic eye motifs scattered across the fabric, imbuing the traditional low-top with a compelling, multi-layered visual narrative.</div><p><a href="https://hypebeast.com/2026/5/soon-easy-vans-lx-authentic-44-taupe-mist-faded-black-vn000eakg2m-release-info" title="SOON.EASY Brings Dark Humor to Vans’ LX Authentic 44" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 09:45:35 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/soon-easy-vans-lx-authentic-44-taupe-mist-faded-black-vn000eakg2m-release-info</link>
      <guid>https://hypebeast.com/?post=6721165</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fsoon-easy-vans-lx-authentic-44-taupe-mist-faded-black-vn000eakg2m-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Name: </b><span style="font-weight: 400;">SOON. EASY x Vans LX Authentic 44</span><span style="font-weight: 400;"><br /></span><b>Colorway:</b><span style="font-weight: 400;"> Taupe Mist/Faded Black</span><br /><b>SKU:</b><span style="font-weight: 400;"> VN000EAKG2M</span><span style="font-weight: 400;"><br /></span><b>MSRP: </b><span style="font-weight: 400;">¥12,650 JPY ( approx. $80 USD)</span><br /><b>Release Date:</b><span style="font-weight: 400;"> May 6 </span><br /><b>Where to Buy: </b><a href="https://vans.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Vans</span></a></p><p><a href="https://hypebeast.com/tags/vans" target="_blank" rel="noopener"><span style="font-weight: 400;">Vans</span></a><span style="font-weight: 400;"> continues its creative exploration through its celebrated Artist Collection, collaborating with Seoul-based multimedia artist </span><a href="https://www.instagram.com/soon.easy/" target="_blank" rel="noopener"><span style="font-weight: 400;">SOON.EASY </span></a><span style="font-weight: 400;">to debut the LX </span><a href="https://hypebeast.com/tags/vans-authentic-44" target="_blank" rel="noopener"><span style="font-weight: 400;">Authentic 44</span></a><span style="font-weight: 400;"> in an “Taupe Mist/Faded Black” colorway.</span></p><p><span style="font-weight: 400;">The silhouette acts as a physical canvas for the artist’s signature style of dark humor and cartoonish social commentary. The canvas upper and quarters are draped in an understated, washed palette of taupe mist and faded black tones, creating a muted background that allows the vibrant graphics to command attention. </span></p><p><span style="font-weight: 400;">A fiery, bright red flame-style "VANS" script is emblazoned across the upper, generating a stark visual contrast. This graphic intensity is complemented by playful yet slightly unsettling graphic eye motifs scattered across the fabric, imbuing the traditional low-top with a compelling, multi-layered visual narrative.</span></p><p><a href="https://hypebeast.com/2026/5/soon-easy-vans-lx-authentic-44-taupe-mist-faded-black-vn000eakg2m-release-info" title="SOON.EASY Brings Dark Humor to Vans’ LX Authentic 44" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52823" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52823" />    </a></p>]]></content:encoded>
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      <title>Is a Football-Centric Stone Island x New Balance Collab Dropping This Summer?</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fstone-island-new-balance-summer-2026-capsule-collab-teaser.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Summary Stone Island and New Balance tease a football-centric Summer 2026 capsuleTeasers show a compass-branded cleat sole and terrace-culture visualsSpeculation points to high-performance soccer boots and technical apparelStone Island and New Balance have ignited significant anticipation across both the streetwear and sports worlds with a series of social media teasers pointing toward a soccer-centric Summer 2026 capsule collection. Leaning heavily into terrace culture and global football heritage ahead of the upcoming World Cup cycles, the initial teaser image highlights the striking, industrial underside of a performance soccer cleat.A subsequent video teaser captures an atmospheric scene filmed from the interior backseat of a parked vehicle, framing a football player juggling a ball in front of the car's hood while co-branded Stone Island and New Balance air fresheners dangle prominently from the rear-view mirror. This distinct visual narrative establishes a raw, subcultural mood that perfectly bridges high-performance pitch gear with luxury casual wear.Based on these specific visual clues, the upcoming collaboration is highly speculated to center around a premium, co-branded soccer boot, potentially introducing a highly technical iteration of one of New Balance's elite on-pitch silhouettes treated with Stone Island’s signature material R&amp;D. Beyond specialized footwear, the capsule will likely expand into an array of performance-oriented apparel and lifestyle garments tailored for the high-summer climate.While exact release dates have not yet been confirmed, a dedicated landing page has already gone live on Stone Island's official website to host the formal launch rollout.&nbsp;View this post on Instagram&nbsp;A post shared by Stone Island (@stoneisland)</div><p><a href="https://hypebeast.com/2026/5/stone-island-new-balance-summer-2026-capsule-collab-teaser" title="Is a Football-Centric Stone Island x New Balance Collab Dropping This Summer?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 09:46:58 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/stone-island-new-balance-summer-2026-capsule-collab-teaser</link>
      <guid>https://hypebeast.com/?post=6721414</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fstone-island-new-balance-summer-2026-capsule-collab-teaser.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary </strong></p><ul><li>Stone Island and New Balance tease a football-centric Summer 2026 capsule</li><li>Teasers show a compass-branded cleat sole and terrace-culture visuals</li><li>Speculation points to high-performance soccer boots and technical apparel</li></ul><p><a href="https://hypebeast.com/tags/stone-island">Stone Island</a> and <a href="https://hypebeast.com/tags/new-balance">New Balance</a> have ignited significant anticipation across both the streetwear and sports worlds with a series of social media teasers pointing toward a soccer-centric Summer 2026 capsule collection. Leaning heavily into terrace culture and global football heritage ahead of the upcoming <a href="https://hypebeast.com/tags/2026-fifa-world-cup">World Cup</a> cycles, the <a href="https://www.instagram.com/p/DYT_1nnlbeN/" target="_blank" rel="noopener">initial teaser image</a> highlights the striking, industrial underside of a performance soccer cleat.</p><p>A subsequent <a href="https://www.instagram.com/p/DYUYqgrM4M8/" target="_blank" rel="noopener">video teaser</a> captures an atmospheric scene filmed from the interior backseat of a parked vehicle, framing a football player juggling a ball in front of the car's hood while co-branded Stone Island and New Balance air fresheners dangle prominently from the rear-view mirror. This distinct visual narrative establishes a raw, subcultural mood that perfectly bridges high-performance pitch gear with luxury casual wear.</p><p>Based on these specific visual clues, the upcoming collaboration is highly speculated to center around a premium, co-branded soccer boot, potentially introducing a highly technical iteration of one of New Balance's elite on-pitch silhouettes treated with Stone Island’s signature material R&amp;D. Beyond specialized footwear, the capsule will likely expand into an array of performance-oriented apparel and lifestyle garments tailored for the high-summer climate.</p><p>While exact release dates have not yet been confirmed, a dedicated landing page has already gone live on Stone Island's official website to host the formal launch rollout.</p><p><center></p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DYUYqgrM4M8/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DYUYqgrM4M8/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Stone Island (@stoneisland)</a></p></div></blockquote><p> </center></p><p><a href="https://hypebeast.com/2026/5/stone-island-new-balance-summer-2026-capsule-collab-teaser" title="Is a Football-Centric Stone Island x New Balance Collab Dropping This Summer?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=57945" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=57945" />    </a></p>]]></content:encoded>
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      <title>Razer's 2026 Blade 18 Is Built for Gamers and AI Devs Who Refuse to Choose</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Frazer-blade-18-2026-debuts-with-arrow-lake-upgrade.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryRazer has unleashed the 2026 Blade 18, an uncompromising gaming and AI development laptop powered by the new Intel Core Ultra 9 290HX Plus processorThe flagship machine boasts the world's first 18-inch dual-mode display, seamlessly swapping between a 240Hz UHD+ mode for creative work and a 440Hz FHD+ mode for competitive playMoving beyond traditional gaming demographics, the rig targets machine learning developers with support for up to 128GB of DDR5 memory and desktop-class Thunderbolt 5 connectivityThe 2026 Razer Blade 18 arrives as a massive flex in the high-end computing space, aggressively bridging the gap between enthusiast gaming and hardcore AI development. Under the CNC-milled aluminum hood, the brand has equipped its latest desktop replacement with Intel's fresh Arrow Lake Refresh architecture. Driven by the 24-core Intel Core Ultra 9 290HX Plus processor, which hits a blistering 5.5GHz max boost clock, the laptop promises top-tier performance for both AAA titles and heavy computational workloads. Graphics options max out at an NVIDIA RTX 5090 Laptop GPU pushing a 175W Total Graphics Power and 24GB of VRAM. Starting at $3,499 USD for baseline models in the UK market, the premium rig commands a serious investment but justifies the price tag through raw hardware superiority. The boosted 900MHz die-to-die interconnect on the new Intel CPU translates directly to measurable frame rate gains across modern titles.Visuals remain a primary focus for Razer's design team, evidenced by the laptop's standout dual-mode 18-inch display. Reaching 600 nits of peak brightness, the Calman-verified panel lets users physically shift native resolutions based on their immediate needs. Creators can lock into a crisp 3840 x 2400 UHD+ setting running at 240Hz, while competitive gamers chasing frame rates can flip to a 1920 x 1200 FHD+ configuration tearing along at 440Hz. Keeping the silicon chilled through these demanding sessions is an upgraded cooling architecture that utilizes Razer's largest vapor chamber to date alongside an ultra-thin 0.05mm fin array.Beyond the sheer frame-pushing capabilities, the updated Blade 18 represents a calculated pivot toward the booming artificial intelligence sector. By heavily expanding memory thresholds—allowing up to 128GB of dual-channel DDR5-6400MHz RAM and 8TB of Gen4 NVMe storage—the manufacturer is targeting developers working with large language models locally. Integrating an on-chip Neural Processing Unit to offload lighter tasks, the system reportedly delivers a 37 percent speed increase for LLM inference. This push for total local compute independence reflects a broader cultural shift away from cloud reliance, giving creators and programmers a mobile workstation that refuses to compromise on speed or style. Desktop-class connectivity rounds out the heavy-hitting spec sheet, featuring Thunderbolt 5 capability, Wi-Fi 7, and a dedicated 2.5Gb Ethernet port.</div><p><a href="https://hypebeast.com/2026/5/razer-blade-18-2026-debuts-with-arrow-lake-upgrade" title="Razer&#039;s 2026 Blade 18 Is Built for Gamers and AI Devs Who Refuse to Choose" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 09:23:20 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/razer-blade-18-2026-debuts-with-arrow-lake-upgrade</link>
      <guid>https://hypebeast.com/?post=6721020</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Tech &amp; Gadgets]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Frazer-blade-18-2026-debuts-with-arrow-lake-upgrade.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Razer has unleashed the 2026 Blade 18, an uncompromising gaming and AI development laptop powered by the new Intel Core Ultra 9 290HX Plus processor</li><li>The flagship machine boasts the world's first 18-inch dual-mode display, seamlessly swapping between a 240Hz UHD+ mode for creative work and a 440Hz FHD+ mode for competitive play</li><li>Moving beyond traditional gaming demographics, the rig targets machine learning developers with support for up to 128GB of DDR5 memory and desktop-class Thunderbolt 5 connectivity</li></ul><p>The 2026 <a href="https://www.razer.com/gaming-laptops/razer-blade-18">Razer Blade 18</a> arrives as a massive flex in the high-end computing space, aggressively bridging the gap between enthusiast gaming and hardcore AI development. Under the CNC-milled aluminum hood, the brand has equipped its latest desktop replacement with Intel's fresh Arrow Lake Refresh architecture. Driven by the 24-core Intel Core Ultra 9 290HX Plus processor, which hits a blistering 5.5GHz max boost clock, the laptop promises top-tier performance for both AAA titles and heavy computational workloads. Graphics options max out at an <a href="https://hypebeast.com/tags/nvidia">NVIDIA</a> RTX 5090 Laptop GPU pushing a 175W Total Graphics Power and 24GB of VRAM. Starting at $3,499 USD for baseline models in the UK market, the premium rig commands a serious investment but justifies the price tag through raw hardware superiority. The boosted 900MHz die-to-die interconnect on the new Intel CPU translates directly to measurable frame rate gains across modern titles.</p><p>Visuals remain a primary focus for <a href="https://hypebeast.com/tags/razer">Razer</a>'s design team, evidenced by the laptop's standout dual-mode 18-inch display. Reaching 600 nits of peak brightness, the Calman-verified panel lets users physically shift native resolutions based on their immediate needs. Creators can lock into a crisp 3840 x 2400 UHD+ setting running at 240Hz, while competitive gamers chasing frame rates can flip to a 1920 x 1200 FHD+ configuration tearing along at 440Hz. Keeping the silicon chilled through these demanding sessions is an upgraded cooling architecture that utilizes Razer's largest vapor chamber to date alongside an ultra-thin 0.05mm fin array.</p><p>Beyond the sheer frame-pushing capabilities, the updated Blade 18 represents a calculated pivot toward the booming artificial intelligence sector. By heavily expanding memory thresholds—allowing up to 128GB of dual-channel DDR5-6400MHz RAM and 8TB of Gen4 NVMe storage—the manufacturer is targeting developers working with large language models locally. Integrating an on-chip Neural Processing Unit to offload lighter tasks, the system reportedly delivers a 37 percent speed increase for LLM inference. This push for total local compute independence reflects a broader cultural shift away from cloud reliance, giving creators and programmers a mobile workstation that refuses to compromise on speed or style. Desktop-class connectivity rounds out the heavy-hitting spec sheet, featuring Thunderbolt 5 capability, Wi-Fi 7, and a dedicated 2.5Gb Ethernet port.</p><p><a href="https://hypebeast.com/2026/5/razer-blade-18-2026-debuts-with-arrow-lake-upgrade" title="Razer&#039;s 2026 Blade 18 Is Built for Gamers and AI Devs Who Refuse to Choose" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=36973" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=36973" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Insta360's New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Finsta360-retro-viewfinder-turns-go-3s-into-film-inspired-rig.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryInsta360 has dropped the Retro Viewfinder, a $47.99 USD accessory designed to transform the GO 3S action camera into a classic, screen-free waist-level shooterThe ultra-compact unit utilizes a custom NFC Skin for seamless smartphone pairing, allowing creators to tap their device to open the Insta360 app for instant settings access and live previewsAvailable in Canvas White and Classic Red, the viewfinder is fully compatible with the GO 3S Battery Pack to deliver up to 76 minutes of continuous recordingInsta360 is leaning heavily into vintage aesthetics with its latest accessory drop, officially unveiling the Retro Viewfinder for the Insta360 GO 3S. Priced at $47.99 USD, the new add-on strips away the digital screens that define modern action cameras, opting instead for a tactile, nostalgic shooting experience. By providing a waist-level optical frame, the brand successfully bridges the gap between cutting-edge capture technology and the analog charm of classic compact film cameras. It represents a deliberate shift in how creators interact with their gear, encouraging a more intentional, point-and-shoot mentality that prioritizes being in the moment over obsessing over a digital display.Despite its old-school appearance, the accessory remains tightly integrated with contemporary workflows. The device features a custom NFC Skin embedded directly into the chassis. Instead of navigating menus on a tiny screen, users simply tap their smartphone against the unit to instantly launch the Insta360 app. This frictionless connection grants immediate access to vital camera settings and live previews, ensuring that the screen-free design does not compromise modern usability. Operating as a streamlined housing, the unit locks the tiny camera module securely in place, shifting the operational focus entirely to the front shutter button.Power management and endurance are explicitly addressed in this stripped-back configuration. Because the optical finder operates as a passive system without the charging capabilities of standard digital hubs, Insta360 ensured full compatibility with the dedicated GO 3S Battery Pack. When paired together, the setup guarantees up to 76 minutes of continuous recording time, allowing creators to shoot extended lifestyle sessions without constantly worrying about their power levels. Releasing in both Canvas White and Classic Red colorways, the housing functions as much as a stylish statement piece as it does a functional production tool.The launch highlights a broader cultural trend where tech hardware mimics the deliberate, analog feel of the past while maintaining robust internal specifications. By reimagining the ultra-portable action camera through a distinctly retro lens, Insta360 gives the GO 3S an entirely new identity. This release proves that sometimes removing digital distractions is the most effective way to spark creativity, offering content creators a fresh, style-conscious method to document their daily lives.</div><p><a href="https://hypebeast.com/2026/5/insta360-retro-viewfinder-turns-go-3s-into-film-inspired-rig" title="Insta360&#039;s New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 09:23:16 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/insta360-retro-viewfinder-turns-go-3s-into-film-inspired-rig</link>
      <guid>https://hypebeast.com/?post=6721019</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Tech &amp; Gadgets]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Finsta360-retro-viewfinder-turns-go-3s-into-film-inspired-rig.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Insta360 has dropped the Retro Viewfinder, a $47.99 USD accessory designed to transform the GO 3S action camera into a classic, screen-free waist-level shooter</li><li>The ultra-compact unit utilizes a custom NFC Skin for seamless smartphone pairing, allowing creators to tap their device to open the Insta360 app for instant settings access and live previews</li><li>Available in Canvas White and Classic Red, the viewfinder is fully compatible with the GO 3S Battery Pack to deliver up to 76 minutes of continuous recording</li></ul><p><a href="https://hypebeast.com/tags/insta360">Insta360</a> is leaning heavily into vintage aesthetics with its latest accessory drop, officially unveiling the <a href="https://store.insta360.com/product/go-3s-retro-viewfinder">Retro Viewfinder</a> for the Insta360 GO 3S. Priced at $47.99 USD, the new add-on strips away the digital screens that define modern action cameras, opting instead for a tactile, nostalgic shooting experience. By providing a waist-level optical frame, the brand successfully bridges the gap between cutting-edge capture technology and the analog charm of classic compact film cameras. It represents a deliberate shift in how creators interact with their gear, encouraging a more intentional, point-and-shoot mentality that prioritizes being in the moment over obsessing over a digital display.</p><p>Despite its old-school appearance, the accessory remains tightly integrated with contemporary workflows. The device features a custom NFC Skin embedded directly into the chassis. Instead of navigating menus on a tiny screen, users simply tap their smartphone against the unit to instantly launch the Insta360 app. This frictionless connection grants immediate access to vital camera settings and live previews, ensuring that the screen-free design does not compromise modern usability. Operating as a streamlined housing, the unit locks the tiny camera module securely in place, shifting the operational focus entirely to the front shutter button.</p><p>Power management and endurance are explicitly addressed in this stripped-back configuration. Because the optical finder operates as a passive system without the charging capabilities of standard digital hubs, Insta360 ensured full compatibility with the dedicated GO 3S Battery Pack. When paired together, the setup guarantees up to 76 minutes of continuous recording time, allowing creators to shoot extended lifestyle sessions without constantly worrying about their power levels. Releasing in both Canvas White and Classic Red colorways, the housing functions as much as a stylish statement piece as it does a functional production tool.</p><p>The launch highlights a broader cultural trend where tech hardware mimics the deliberate, analog feel of the past while maintaining robust internal specifications. By reimagining the ultra-portable action camera through a distinctly retro lens, Insta360 gives the GO 3S an entirely new identity. This release proves that sometimes removing digital distractions is the most effective way to spark creativity, offering content creators a fresh, style-conscious method to document their daily lives.</p><p><a href="https://hypebeast.com/2026/5/insta360-retro-viewfinder-turns-go-3s-into-film-inspired-rig" title="Insta360&#039;s New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=84828" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=84828" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The New Indigo Uniform: How Momotaro Jeans is Rewriting the Raw Denim Blueprint</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F04%2Fthe-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint-000a.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Kojima, Okayama is the undisputed mecca of Japanese denim, and for years, Momotaro Jeans has reigned supreme. The brand has been treated as a holy grail for denim purists chasing the perfect fade. But following a massive 2024 rebrand, Momotaro is stepping out of the archives and onto the streets, pivoting to become the new global standard for denim, in a culture-driven generation that values the integrity of the craft but requires it to fit into the context of a modern wardrobe.This new era is cemented by a sleek Kyoto flagship on Shinmonzen-dori, and a modernized logo by acclaimed graphic designer Ikki Kobayashi. A former Shiseido creative and JAGDA New Designer Award winner, Kobayashi is celebrated for his masterful use of negative space and minimalist geometry. He flips traditional Japanese emblems for the current zeitgeist in a masterclass on how to evolve a heritage label without losing its soul.The Modern Architecture of the the Denim FitRaw denim design has, historically, focused on the rigid utility of the 1940s - boxy, high-waisted, and intentionally rugged as ‘the workman’s uniform’. The result; a pair of pants that prioritised legacy over fit.Today, Momotaro breaks that cycle, approaching denim not just to preserve its history, but as a sculptural medium that transforms the everyday into a celebration of form.The intentionality here mirrors a sculptor's work with marble, an obsessive consideration of angles, tension and the way a heavy-gauge weave can be molded into graceful drape. The goal is to create a silhouette that is structural yet feels alive, capable of moving with the wearer while maintaining its sharp, architectural lines.The Marbelt, commonly found only on formal trousers, is a lining stitched onto the waistband of all Momotaro's jeans to prevent indigo transfer and provide a more structured fit.The Marbelt, commonly found only on formal trousers, is a lining stitched onto the waistband of all Momotaro's jeans to prevent indigo transfer and provide a more structured fit.This form-meets-function approach is upheld through details like the "Marbelt," a bespoke lining integrated into the waistband of their entire collection.This feature solves a massive daily headache for denimheads: preventing heavy indigo from bleeding onto tucked-in shirts, while helping to create the secure, architectural fit that elevates the basic denim jean to a statement of grounded, modern style.The execution of the Marbelt is so rare and specialized that Momotaro artisans had to invent a custom sewing-machine attachment - the "Rappa" - just to pull it off, eventually securing a rare patent for the technology.The Depth of TOKUNO BLUEAt the core of Momotaro’s DNA is its signature TOKUNO BLUE. Channeling the dark, serene depths of the Seto Inland Sea, this custom-engineered indigo is the result of relentless, repeated hand-dyeing by master artisans. The process produces a blue unrivaled in its depth and saturation - a hallmark of Momotaro.Raw denim is also a volatile medium; the fibers naturally contract when they hit water, and a certain amount of shrinkage - around 3-7% - is accepted as the industry norm. But again, Momotaro changes the game. Knowing that this unpredictable shrinkage can be a challenge for modern wardrobes, Momotaro effectively engineered the 'guesswork' out of raw denim. The brand has developed a proprietary hot-water treatment that stabilizes fabric shrinkage to a microscopic 1%.Neutralizing this instability protects Momotaro’s intentional silhouette, resulting in a pair of pants that locks in its shape, delivering sharp, timeless, architectural lines capable of elevating a simple white tee.Material Science on Vintage LoomsFor the crowd that geeks out over tech-wear and fabric innovation, Momotaro is officially reframing heritage denim through the lens of material science. Its Exclusive Collection pushes textile boundaries to the limit, producing rare Silk Denim and Cashmere Denim blends saturated in that signature deep indigo. Running these delicate, notoriously difficult luxury fibers through vintage TOYODA power looms requires a level of mechanical intuition and maintenance that modern mass-production can't touch.It’s a process that speaks directly to the mindset of high-end outerwear obsessives -a flawless collision of luxury feel and the rugged durability of a heavy-duty weave.Engineered for the Modern RotationBy bridging the gap between uncompromising heritage and intentional, everyday wearability, Momotaro is drastically lowering the barrier for the next generation of denim heads.The aesthetic versatility here is unmatched; a single pair seamlessly transitions between streetwear, normcore, and minimalist rotations, bending to the wearer’s personal style rather than dictating it. Refusing to coast on its archives, Momotaro is building renewed relevance by evolving for modern closets, creating the ultimate wardrobe staple that isn't a vintage replica, but a piece of "slow" denim engineered for the now.</div><p><a href="https://hypebeast.com/2026/5/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint" title="The New Indigo Uniform: How Momotaro Jeans is Rewriting the Raw Denim Blueprint" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 10:38:41 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint</link>
      <guid>https://hypebeast.com/?post=6676563</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F04%2Fthe-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint-000a.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Kojima, Okayama is the undisputed mecca of Japanese denim, and for years, <a href="https://www.momotaro-jeans.com/">Momotaro Jeans</a> has reigned supreme. The brand has been treated as a holy grail for denim purists chasing the perfect fade. But following a massive 2024 rebrand, Momotaro is stepping out of the archives and onto the streets, pivoting to become the new global standard for denim, in a culture-driven generation that values the integrity of the craft but requires it to fit into the context of a modern wardrobe.</p><p>This new era is cemented by a sleek Kyoto flagship on Shinmonzen-dori, and a modernized logo by acclaimed graphic designer Ikki Kobayashi. A former Shiseido creative and JAGDA New Designer Award winner, Kobayashi is celebrated for his masterful use of negative space and minimalist geometry. He flips traditional Japanese emblems for the current zeitgeist in a masterclass on how to evolve a heritage label without losing its soul.</p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/04/12/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint-002a.jpg" alt="" width="2000" height="1300" /></p><p><strong>The Modern Architecture of the the Denim Fit</strong><br />Raw denim design has, historically, focused on the rigid utility of the 1940s - boxy, high-waisted, and intentionally rugged as ‘the workman’s uniform’. The result; a pair of pants that prioritised legacy over fit.</p><p>Today, Momotaro breaks that cycle, approaching denim not just to preserve its history, but as a sculptural medium that transforms the everyday into a celebration of form.</p><p>The intentionality here mirrors a sculptor's work with marble, an obsessive consideration of angles, tension and the way a heavy-gauge weave can be molded into graceful drape. The goal is to create a silhouette that is structural yet feels alive, capable of moving with the wearer while maintaining its sharp, architectural lines.</p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/23/Momotaro_1.jpg" alt="" width="2000" height="1300" /><br />The Marbelt, commonly found only on formal trousers, is a lining stitched onto the waistband of all Momotaro's jeans to prevent indigo transfer and provide a more structured fit.</p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/04/13/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint-waistband-close-up-004.jpg" alt="" width="2000" height="1300" /><br />The Marbelt, commonly found only on formal trousers, is a lining stitched onto the waistband of all Momotaro's jeans to prevent indigo transfer and provide a more structured fit.</p><p>This form-meets-function approach is upheld through details like the "Marbelt," a bespoke lining integrated into the waistband of their entire collection.This feature solves a massive daily headache for denimheads: preventing heavy indigo from bleeding onto tucked-in shirts, while helping to create the secure, architectural fit that elevates the basic denim jean to a statement of grounded, modern style.</p><p>The execution of the Marbelt is so rare and specialized that Momotaro artisans had to invent a custom sewing-machine attachment - the "Rappa" - just to pull it off, eventually securing a rare patent for the technology.</p><p><strong>The Depth of TOKUNO BLUE</strong></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/23/Momotaro_p2_1.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/23/Momotaro_p2_2.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/23/Momotaro_p2_3.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/23/Momotaro_p2_4.jpg" alt="" width="2000" height="1300" /></p><p>At the core of Momotaro’s DNA is its signature TOKUNO BLUE. Channeling the dark, serene depths of the Seto Inland Sea, this custom-engineered indigo is the result of relentless, repeated hand-dyeing by master artisans. The process produces a blue unrivaled in its depth and saturation - a hallmark of Momotaro.</p><p>Raw denim is also a volatile medium; the fibers naturally contract when they hit water, and a certain amount of shrinkage - around 3-7% - is accepted as the industry norm. But again, Momotaro changes the game. Knowing that this unpredictable shrinkage can be a challenge for modern wardrobes, Momotaro effectively engineered the 'guesswork' out of raw denim. The brand has developed a proprietary hot-water treatment that stabilizes fabric shrinkage to a microscopic 1%.</p><p>Neutralizing this instability protects Momotaro’s intentional silhouette, resulting in a pair of pants that locks in its shape, delivering sharp, timeless, architectural lines capable of elevating a simple white tee.</p><p><strong>Material Science on Vintage Looms</strong></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/22/Momotaro1.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/22/Momotaro2.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/02/22/Momotaro3.jpg" alt="" width="2000" height="1300" /></p><p>For the crowd that geeks out over tech-wear and fabric innovation, Momotaro is officially reframing heritage denim through the lens of material science. Its Exclusive Collection pushes textile boundaries to the limit, producing rare Silk Denim and Cashmere Denim blends saturated in that signature deep indigo. Running these delicate, notoriously difficult luxury fibers through vintage TOYODA power looms requires a level of mechanical intuition and maintenance that modern mass-production can't touch.</p><p>It’s a process that speaks directly to the mindset of high-end outerwear obsessives -a flawless collision of luxury feel and the rugged durability of a heavy-duty weave.</p><p><strong>Engineered for the Modern Rotation</strong><br /><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/03/04/MJ-Jeans-and-Jacket_1-1.jpg" alt="" width="2000" height="1300" /></p><p><img class="aligncenter size-full wp-image-1265081" src="https://hypebeast.com/image/2026/04/22/hypebeast.com_image_2026_03_04_MJ-Jeans-and-Jacket_2-1.jpg" alt="" width="2000" height="1300" /></p><p>By bridging the gap between uncompromising heritage and intentional, everyday wearability, Momotaro is drastically lowering the barrier for the next generation of denim heads.</p><p>The aesthetic versatility here is unmatched; a single pair seamlessly transitions between streetwear, normcore, and minimalist rotations, bending to the wearer’s personal style rather than dictating it. Refusing to coast on its archives, Momotaro is building renewed relevance by evolving for modern closets, creating the ultimate wardrobe staple that isn't a vintage replica, but a piece of "slow" denim engineered for the now.</p><p><img class="portrait" src="https://hypebeast.com/image/2026/04/12/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint-004a.jpg" alt="" /></p><p><a href="https://hypebeast.com/2026/5/the-new-indigo-uniform-how-momotaro-jeans-is-rewriting-the-raw-denim-blueprint" title="The New Indigo Uniform: How Momotaro Jeans is Rewriting the Raw Denim Blueprint" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=96943" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=96943" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Jannik Sinner Breaks Novak Djokovic's Masters 1000 Record At Italian Open</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fjannik-sinner-sets-masters-1000-record-at-italian-open-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryItalian world No. 1 Jannik Sinner defeated Andrey Rublev 6-2, 6-4 to reach the semi-finals of the Italian Open in RomeThe victory marks Sinner's 32nd consecutive win in ATP Masters 1000 tournaments, surpassing the previous record of 31 established by Novak Djokovic in 2011Sinner is now two wins away from becoming the first Italian man to lift the home trophy since Adriano Panatta in 1976Jannik Sinner made tennis history on home soil May 14, securing a highly anticipated spot in the Italian Open semi-finals while setting a massive all-time record for the longest winning streak at the Masters 1000 level. By dismissing Andrey Rublev in decisive straight sets, the 24-year-old Italian sensation achieved his 32nd consecutive victory in the ATP's premier tournament tier. The monumental performance officially eclipsed the 31-match mark previously established by Serbian legend Novak Djokovic over a decade ago. Stepping onto the clay in Rome as the world’s top-ranked player, Sinner proved exactly why he commands the global tennis spotlight.The world No. 1 completely dominated the quarter-final encounter at the iconic Foro Italico, immediately breaking Rublev's serve in the opening game of both sets to establish an insurmountable lead. Despite battling swirling, unpredictable wind conditions on the dirt, the Italian star maintained flawless tactical poise throughout the match. He ruthlessly punished his opponent, striking 16 clean winners while committing a mere 10 unforced errors. The historic win pushes his jaw-dropping 2026 season record to a commanding 34-2. Furthermore, the victory keeps the athlete perfectly on track to become just the second player in the sport's extensive history to complete a coveted Career Golden Masters by capturing all nine different 1000-level titles.Anticipation continues to build rapidly as the hometown hero prepares to face 2023 Rome champion Daniil Medvedev in a blockbuster semi-final showdown on Friday. With his primary generational rival Carlos Alcaraz unfortunately sidelined by a nagging wrist injury, the path to local glory appears remarkably clear. Sinner now stands as the undeniable heavy favorite to finally end an agonizing 50-year title drought for homegrown men at the prestigious tournament. The cultural gravity of the moment cannot be overstated for the passionate Italian fanbase. To cap off the historic stakes, Italian President Sergio Mattarella is expected to attend Sunday's highly anticipated championship match, where 1976 champion Adriano Panatta is scheduled to present the coveted trophy to the eventual winner.</div><p><a href="https://hypebeast.com/2026/5/jannik-sinner-sets-masters-1000-record-at-italian-open" title="Jannik Sinner Breaks Novak Djokovic&#039;s Masters 1000 Record At Italian Open" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 08:52:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/jannik-sinner-sets-masters-1000-record-at-italian-open</link>
      <guid>https://hypebeast.com/?post=6721017</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sports]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fjannik-sinner-sets-masters-1000-record-at-italian-open-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Italian world No. 1 Jannik Sinner defeated Andrey Rublev 6-2, 6-4 to reach the semi-finals of the Italian Open in Rome</li><li>The victory marks Sinner's 32nd consecutive win in ATP Masters 1000 tournaments, surpassing the previous record of 31 established by Novak Djokovic in 2011</li><li>Sinner is now two wins away from becoming the first Italian man to lift the home trophy since Adriano Panatta in 1976</li></ul><p><a href="https://hypebeast.com/tags/jannik-sinner">Jannik Sinner</a> made tennis history on home soil May 14, securing a highly anticipated spot in the Italian Open semi-finals while setting a massive all-time record for the longest winning streak at the Masters 1000 level. By dismissing Andrey Rublev in decisive straight sets, the 24-year-old Italian sensation achieved his 32nd consecutive victory in the ATP's premier tournament tier. The monumental performance officially eclipsed the 31-match mark previously established by Serbian legend <a href="https://hypebeast.com/tags/novak-djokovic">Novak Djokovic</a> over a decade ago. Stepping onto the clay in Rome as the world’s top-ranked player, Sinner proved exactly why he commands the global tennis spotlight.</p><p>The world No. 1 completely dominated the quarter-final encounter at the iconic Foro Italico, immediately breaking Rublev's serve in the opening game of both sets to establish an insurmountable lead. Despite battling swirling, unpredictable wind conditions on the dirt, the Italian star maintained flawless tactical poise throughout the match. He ruthlessly punished his opponent, striking 16 clean winners while committing a mere 10 unforced errors. The historic win pushes his jaw-dropping 2026 season record to a commanding 34-2. Furthermore, the victory keeps the athlete perfectly on track to become just the second player in the sport's extensive history to complete a coveted Career Golden Masters by capturing all nine different 1000-level titles.</p><p>Anticipation continues to build rapidly as the hometown hero prepares to face 2023 Rome champion Daniil Medvedev in a blockbuster semi-final showdown on Friday. With his primary generational rival Carlos Alcaraz unfortunately sidelined by a nagging wrist injury, the path to local glory appears remarkably clear. Sinner now stands as the undeniable heavy favorite to finally end an agonizing 50-year title drought for homegrown men at the prestigious tournament. The cultural gravity of the moment cannot be overstated for the passionate Italian fanbase. To cap off the historic stakes, Italian President Sergio Mattarella is expected to attend Sunday's highly anticipated championship match, where 1976 champion Adriano Panatta is scheduled to present the coveted trophy to the eventual winner.</p><p><a href="https://hypebeast.com/2026/5/jannik-sinner-sets-masters-1000-record-at-italian-open" title="Jannik Sinner Breaks Novak Djokovic&#039;s Masters 1000 Record At Italian Open" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=57036" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=57036" />    </a></p>]]></content:encoded>
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      <title>KitchenAid Just Debuted Its First Ever $200 USD Smart Thermometer</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fkitchenaid-smart-thermometer-brings-app-control-home-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryKitchenAid enters the connected culinary space with its first smart thermometer, dropping in single and dual-probe options for $100 and $200 respectivelyThe waterproof hardware is fully dishwasher safe and boasts a 24-hour battery life that regains five hours of runtime after just a five-minute chargeDigital integration provides a 285-foot Bluetooth range alongside a dedicated mobile interface for real-time tracking, step-by-step guidance, and cooking alertsKitchenAid is officially stepping into the smart culinary arena, dropping its very first wireless smart thermometer to level up at-home cooking. Known historically for heavyweight stand mixers and major appliances, the brand is now targeting the precise, data-driven needs of modern kitchens. The new device aims to completely eliminate the guesswork from grilling, smoking, and air frying. By continuously monitoring both internal food metrics and ambient cooking heat, the hardware ensures that perfectly executed medium-rare steaks and slow-roasted briskets become an everyday standard rather than a culinary gamble.The hardware itself is built to handle the chaotic reality of high-heat prep. Engineered for maximum durability, the probes feature a fully waterproof construction that can survive a six-hour soak and run safely through the dishwasher. A sleek magnetic docking base easily attaches to the side of a grill or oven, keeping the setup organized while simultaneously charging the device. On the power front, the thermometer flexes an impressive 24-hour battery life off a single 45-minute charge. For last-minute meal prep, a quick-charge function delivers a solid five hours of continuous runtime after just five minutes on the dock.Connectivity acts as the true anchor of this release, shifting the tool from a simple kitchen gadget to an integrated digital platform. Syncing directly with the brand's mobile application, the device utilizes long-range Bluetooth to keep home chefs connected to their recipes from up to 285 feet away. The digital interface provides step-by-step guidance, sending real-time push notifications when it is time to flip, remove, or rest the protein. Users can dive into detailed temperature tracking via Graph View, save up to 20 favorite cooks for guaranteed repeat performance, and leverage a Range Extender Mode that utilizes a second internet-connected device to monitor the kitchen from virtually anywhere in the house.This pivot toward app-guided assistance underscores a broader cultural shift where precision technology seamlessly integrates with traditional analog cooking methods. Rather than hovering over a hot stove or smoker, multitasking hosts can socialize or manage side dishes without compromising the main course. The KitchenAid Smart Thermometer is available now through official retail channels. Culinary enthusiasts can grab the single-probe configuration for $100, while those managing heavier prep loads can opt for the dual-probe model, which retails at $200 USD and allows users to track multiple cuts of meat simultaneously.</div><p><a href="https://hypebeast.com/2026/5/kitchenaid-smart-thermometer-brings-app-control-home" title="KitchenAid Just Debuted Its First Ever $200 USD Smart Thermometer" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 08:50:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/kitchenaid-smart-thermometer-brings-app-control-home</link>
      <guid>https://hypebeast.com/?post=6721016</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Food &amp; Beverage]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fkitchenaid-smart-thermometer-brings-app-control-home-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>KitchenAid enters the connected culinary space with its first smart thermometer, dropping in single and dual-probe options for $100 and $200 respectively</li><li>The waterproof hardware is fully dishwasher safe and boasts a 24-hour battery life that regains five hours of runtime after just a five-minute charge</li><li>Digital integration provides a 285-foot Bluetooth range alongside a dedicated mobile interface for real-time tracking, step-by-step guidance, and cooking alerts</li></ul><p><a href="https://hypebeast.com/tags/kitchenaid">KitchenAid</a> is officially stepping into the smart culinary arena, dropping its very first <a href="https://www.prnewswire.com/news-releases/kitchenaid-brand-introduces-a-smart-thermometer--precision-cooking-no-guesswork-required-302770592.html">wireless smart thermometer</a> to level up at-home cooking. Known historically for heavyweight stand mixers and major appliances, the brand is now targeting the precise, data-driven needs of modern kitchens. The new device aims to completely eliminate the guesswork from grilling, smoking, and air frying. By continuously monitoring both internal food metrics and ambient cooking heat, the hardware ensures that perfectly executed medium-rare steaks and slow-roasted briskets become an everyday standard rather than a culinary gamble.</p><p>The hardware itself is built to handle the chaotic reality of high-heat prep. Engineered for maximum durability, the probes feature a fully waterproof construction that can survive a six-hour soak and run safely through the dishwasher. A sleek magnetic docking base easily attaches to the side of a grill or oven, keeping the setup organized while simultaneously charging the device. On the power front, the thermometer flexes an impressive 24-hour battery life off a single 45-minute charge. For last-minute meal prep, a quick-charge function delivers a solid five hours of continuous runtime after just five minutes on the dock.</p><p>Connectivity acts as the true anchor of this release, shifting the tool from a simple kitchen gadget to an integrated digital platform. Syncing directly with the brand's mobile application, the device utilizes long-range Bluetooth to keep home chefs connected to their recipes from up to 285 feet away. The digital interface provides step-by-step guidance, sending real-time push notifications when it is time to flip, remove, or rest the protein. Users can dive into detailed temperature tracking via Graph View, save up to 20 favorite cooks for guaranteed repeat performance, and leverage a Range Extender Mode that utilizes a second internet-connected device to monitor the kitchen from virtually anywhere in the house.</p><p>This pivot toward <a href="https://www.homepagenews.com/home-housewares/kitchenaid-debuts-wireless-smart-thermometer/">app-guided assistance</a> underscores a broader cultural shift where precision technology seamlessly integrates with traditional analog cooking methods. Rather than hovering over a hot stove or smoker, multitasking hosts can socialize or manage side dishes without compromising the main course. The KitchenAid Smart Thermometer is available now through official retail channels. Culinary enthusiasts can grab the <a href="https://www.kitchenaid.com/countertop-appliances/kitchen-gadgets/kitchen-thermometers/p.smart-thermometer.kth11bm.html">single-probe configuration</a> for $100, while those managing heavier prep loads can opt for the dual-probe model, which retails at $200 USD and allows users to track multiple cuts of meat simultaneously.</p><p><a href="https://hypebeast.com/2026/5/kitchenaid-smart-thermometer-brings-app-control-home" title="KitchenAid Just Debuted Its First Ever $200 USD Smart Thermometer" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=21707" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=21707" />    </a></p>]]></content:encoded>
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      <title>This 160-Year-Old Kyoto Confectionery House Makes Eevee and Sinistcha Out of Traditional Japan Wagashi</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fshichijo-Kanshundo-Pokemon-Kyo-Gashi-Collaboration-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryKyoto confectionery house Shichijo Kanshundo, founded in 1865, expands its Pokémon jyogashi lineup with two new characters: Eevee rendered in nerikiri and Sinistcha in yomogi manju, joining existing pieces Shaymin Land Forme and Oricorio Baile Style in a four-piece set Online sales began in May, with in-store availability at the Kyoto Higashiyama flagship launching June 7 and continuing on the 7th of each monthThe collaboration sits within Pokémon's broader 30th anniversary year, during which the franchise has pursued an unusually wide range of cultural partnerships spanning food, architecture, fashion, and craftShichijo Kanshundo, the Kyoto wagashi house that has been making jyogashi on the banks of the Kamo River since 1865, has expanded its Pokémon collaboration with two new characters: Eevee, rendered in nerikiri, and Sinistcha, constructed as a yomogi manju. The four-piece set represents one of the more considered intersections of licensed IP and traditional Japanese craft in recent memory.To understand why this particular collaboration carries weight, it helps to understand what Shichijo Kanshundo actually is and what jyogashi actually requires. The house has operated near the Sanjusangendo temple in Kyoto's Higashiyama district since the first year of the Keio era, in 1865, making it one of the older continuously operating wagashi producers in a city defined by its confectionery tradition. Jyogashi, the premium wagashi format at the center of this collaboration, is not a simple product. It is the form that demands the most from a wagashi artisan: each piece is handmade using techniques developed over centuries to express seasonal imagery, waka poetry, and cultural reference through edible sculpture. The craft is evaluated on its ability to translate abstract themes into precise, delicate physical form using materials like nerikiri, a pliable white bean paste, and manju doughs made with ingredients like yomogi, the Japanese mugwort that gives the Sinistcha piece its characteristic green tone.That Shichijo Kanshundo chose to apply jyogashi to Pokémon characters, rather than producing a lower-stakes licensed product like a printed biscuit or a flavored candy, is itself a statement. The house first launched Pokémon wagashi in October of last year, beginning with Shaymin Land Forme and Oricorio Baile Style, two characters whose floral and avian qualities translate naturally into the organic, nature-inspired visual language of Kyoto confectionery. The addition of Eevee and Sinistcha for the 30th anniversary expansion continues that logic. Eevee, with its soft fur texture and rounded form, is a natural fit for nerikiri's sculptural precision. Sinistcha, the Ghost-type Pokémon rendered as a teacup filled with matcha, sits in conversation with Japan's tea ceremony tradition in a way that feels genuinely considered rather than coincidental.The production process grounds the collaboration further. Each piece is handmade by artisans using Kyoto Higashiyama water and premium ingredients, the same process applied to every jyogashi the house produces regardless of subject matter. The Pokémon pieces are not manufactured differently or at a lower standard than the house's seasonal wagashi. They are made the same way, by the same craftspeople, to the same specification. That consistency is what separates the Shichijo Kanshundo collaboration from the broader category of Pokémon licensed food products, of which 2026 has produced a significant volume. The Goldfish crackers shaped like Pikachu and the Wakura footbath are interesting objects. These are something else entirely.The retail structure reflects the nature of the product. Online orders are fulfilled by frozen delivery, allowing nationwide access to a craft item that would otherwise require a trip to Kyoto. In-store availability at the Higashiyama flagship runs on the 7th of each month beginning June 7, a schedule that creates a recurring ritual around the purchase rather than a standard retail moment. No reservations are accepted, and quantities are limited. The monthly cadence recalls the structure of traditional Japanese seasonal wagashi, where certain confections are available only at specific times and in specific places, and the effort required to obtain them is understood as part of their value.The Shichijo Kanshundo Pokémon Jyogashi 4-piece set is available now via the Shichijo Kanshundo online store, delivered frozen nationwide. In-store sales at the Kyoto Higashiyama flagship begin June 7 and continue on the 7th of each month while supplies last.</div><p><a href="https://hypebeast.com/2026/5/shichijo-kanshundo-pokemon-kyo-gashi-collaboration-release-info" title="This 160-Year-Old Kyoto Confectionery House Makes Eevee and Sinistcha Out of Traditional Japan Wagashi" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 08:50:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/shichijo-kanshundo-pokemon-kyo-gashi-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6721288</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Food &amp; Beverage]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fshichijo-Kanshundo-Pokemon-Kyo-Gashi-Collaboration-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Kyoto confectionery house Shichijo Kanshundo, founded in 1865, expands its Pokémon jyogashi lineup with two new characters: Eevee rendered in nerikiri and Sinistcha in yomogi manju, joining existing pieces Shaymin Land Forme and Oricorio Baile Style in a four-piece set </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Online sales began in May, with in-store availability at the Kyoto Higashiyama flagship launching June 7 and continuing on the 7th of each month</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The collaboration sits within Pokémon's broader 30th anniversary year, during which the franchise has pursued an unusually wide range of cultural partnerships spanning food, architecture, fashion, and craft</span></li></ul><p><span style="font-weight: 400;">Shichijo Kanshundo, the Kyoto wagashi house that has been making jyogashi on the banks of the Kamo River since 1865, has expanded its </span><a href="https://hypebeast.com/tags/pokemon" target="_blank" rel="noopener"><span style="font-weight: 400;">Pokémon</span></a><span style="font-weight: 400;"> collaboration with two new characters: Eevee, rendered in nerikiri, and Sinistcha, constructed as a yomogi manju. The four-piece set represents one of the more considered intersections of licensed IP and traditional Japanese craft in recent memory.</span></p><p><span style="font-weight: 400;">To understand why this particular collaboration carries weight, it helps to understand what Shichijo Kanshundo actually is and what jyogashi actually requires. The house has operated near the Sanjusangendo temple in Kyoto's Higashiyama district since the first year of the Keio era, in 1865, making it one of the older continuously operating wagashi producers in a city defined by its confectionery tradition. Jyogashi, the premium wagashi format at the center of this collaboration, is not a simple product. It is the form that demands the most from a wagashi artisan: each piece is handmade using techniques developed over centuries to express seasonal imagery, waka poetry, and cultural reference through edible sculpture. The craft is evaluated on its ability to translate abstract themes into precise, delicate physical form using materials like nerikiri, a pliable white bean paste, and manju doughs made with ingredients like yomogi, the Japanese mugwort that gives the Sinistcha piece its characteristic green tone.</span></p><p><span style="font-weight: 400;">That Shichijo Kanshundo chose to apply jyogashi to Pokémon characters, rather than producing a lower-stakes licensed product like a printed biscuit or a flavored candy, is itself a statement. The house first launched Pokémon wagashi in October of last year, beginning with Shaymin Land Forme and Oricorio Baile Style, two characters whose floral and avian qualities translate naturally into the organic, nature-inspired visual language of Kyoto confectionery. The addition of Eevee and Sinistcha for the 30th anniversary expansion continues that logic. Eevee, with its soft fur texture and rounded form, is a natural fit for nerikiri's sculptural precision. Sinistcha, the Ghost-type Pokémon rendered as a teacup filled with matcha, sits in conversation with Japan's tea ceremony tradition in a way that feels genuinely considered rather than coincidental.</span></p><p><span style="font-weight: 400;">The production process grounds the collaboration further. Each piece is handmade by artisans using Kyoto Higashiyama water and premium ingredients, the same process applied to every jyogashi the house produces regardless of subject matter. The Pokémon pieces are not manufactured differently or at a lower standard than the house's seasonal wagashi. They are made the same way, by the same craftspeople, to the same specification. That consistency is what separates the Shichijo Kanshundo collaboration from the broader category of Pokémon licensed food products, of which 2026 has produced a significant volume. The Goldfish crackers shaped like Pikachu and the Wakura footbath are interesting objects. These are something else entirely.</span></p><p><span style="font-weight: 400;">The retail structure reflects the nature of the product. Online orders are fulfilled by frozen delivery, allowing nationwide access to a craft item that would otherwise require a trip to Kyoto. In-store availability at the Higashiyama flagship runs on the 7th of each month beginning June 7, a schedule that creates a recurring ritual around the purchase rather than a standard retail moment. No reservations are accepted, and quantities are limited. The monthly cadence recalls the structure of traditional Japanese seasonal wagashi, where certain confections are available only at specific times and in specific places, and the effort required to obtain them is understood as part of their value.</span></p><p><span style="font-weight: 400;">The Shichijo Kanshundo Pokémon Jyogashi 4-piece set is available now via the</span><a href="https://www.7jyo-kansyundo.co.jp/pages/pokemonkyogashi/" target="_blank" rel="noopener"><span style="font-weight: 400;"> Shichijo Kanshundo online store</span></a><span style="font-weight: 400;">, delivered frozen nationwide. In-store sales at the Kyoto Higashiyama flagship begin June 7 and continue on the 7th of each month while supplies last.</span></p><p><a href="https://hypebeast.com/2026/5/shichijo-kanshundo-pokemon-kyo-gashi-collaboration-release-info" title="This 160-Year-Old Kyoto Confectionery House Makes Eevee and Sinistcha Out of Traditional Japan Wagashi" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=34479" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=34479" />    </a></p>]]></content:encoded>
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      <title>Jordan Brand's Tiempo Maestro Elite "Sail/Infrared 23" Trades the Loud First Chapter for Something More Considered</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2FJordan-Tiempo-Maestro-Elite-SE-Sail-Infrared-23-IF4126-100-Official-Images-01.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Jordan Tiempo Maestro Elite SE “Sail/Infrared 23”Colorway: Sail/Infrared 23SKU: IF4126-100MSRP: $275 USDRelease Date: TBCJordan Brand's second take on the Nike Tiempo Maestro Elite FG makes a different argument than the first. Where Chapter 1 came in an all-over Infrared that left nothing unsaid, the "Sail/Infrared 23" colorway pulls back to a clean off-white base, letting the boot's construction and a single Infrared Jumpman at the midfoot carry the full visual weight. It is a more demanding design to pull off, and on the Tiempo Maestro's frame, it works.Jordan Brand's entry into football performance footwear is not a recent development, but the Tiempo Maestro collaboration represents its most sustained and visible push into the category yet. The decision to use the Tiempo specifically carries historical weight: the silo has been part of Nike's football lineup for over three decades, worn by some of the game's most technically distinguished players, and associated with a style of play built on touch, control, and precision rather than raw pace. Putting the Jumpman on that boot, rather than on a speed-focused silo, is a deliberate statement about the kind of football culture Jordan Brand wants to be associated with.The Sail colorway makes that statement at a lower volume than Chapter 1, and that restraint is the point. The off-white Sail base dominates the upper, delivering a sophisticated, almost lifestyle-inspired aesthetic, with the vivid Infrared Jumpman logo positioned on the midfoot serving as the boot's sole visual interruption and unmistakable focal point. The elephant print texture running across the surface adds depth without adding color, a detail that rewards close inspection rather than announcing itself at distance. Against the graphic intensity of most modern performance football boots, the “Sail/Infrared 23” reads as genuinely restrained, which in the current market is its own kind of statement. The underlying construction is the Tiempo Maestro Elite FG's full performance specification. The TechLeather upper delivers the soft, natural touch the Tiempo silo has always prioritized, engineered to put dribbling technique and ball feel at the center of the experience. The 360-Wrap extends the upper further around the boot, increasing coverage and giving the player more surface area to work with in tight situations. Underfoot, the Maestro360 Split plate wraps around the arch, designed to balance comfort and control across the moments that matter most on a firm ground surface.The athlete roster attached to the boot adds another layer of intentionality to the release. Estêvão, William Saliba, Matheus Cunha, Marquinhos, Kobbie Mainoo, Catarina Macario, and Croix Bethune are among the players set to wear the boot, a roster that spans club and international football across multiple continents and includes some of the game's most closely watched young talents ahead of the World Cup. Estêvão in particular, the Brazilian forward whose technical ability has drawn consistent comparisons to the game's all-time greats, is a meaningful choice as a face for a boot built around the Tiempo's tradition of skill and control.The World Cup timing running beneath all of this is not incidental. The 2026 tournament, co-hosted across the United States, Canada, and Mexico, has been driving a significant expansion of football's cultural reach in the North American market, and Jordan Brand's two-chapter Tiempo Maestro rollout sits precisely at the intersection of that expansion and the brand's existing lifestyle authority. The “Sail/Infrared 23” colorway, with its almost lifestyle-adjacent aesthetic, seems designed to travel beyond the pitch in a way that Chapter 1's full-Infrared intensity did not.</div><p><a href="https://hypebeast.com/2026/5/jordan-tiempo-maestro-elite-se-sail-infrared-23-if4126-100-official-images" title="Jordan Brand&#039;s Tiempo Maestro Elite &quot;Sail/Infrared 23&quot; Trades the Loud First Chapter for Something More Considered" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 08:47:19 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/jordan-tiempo-maestro-elite-se-sail-infrared-23-if4126-100-official-images</link>
      <guid>https://hypebeast.com/?post=6721276</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2FJordan-Tiempo-Maestro-Elite-SE-Sail-Infrared-23-IF4126-100-Official-Images-01.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Name: </b><span style="font-weight: 400;">Jordan Tiempo Maestro Elite SE “Sail/Infrared 23”</span><span style="font-weight: 400;"><br /></span><b>Colorway: </b><span style="font-weight: 400;">Sail/Infrared 23</span><br /><b>SKU:</b><span style="font-weight: 400;"> IF4126-100</span><br /><b>MSRP: </b><span style="font-weight: 400;">$275 USD</span><br /><b>Release Date:</b><span style="font-weight: 400;"> TBC</span></p><p><span style="font-weight: 400;"><a href="https://hypebeast.com/tags/jordan-brand" target="_blank" rel="noopener">Jordan Brand</a>'s second take on the Nike Tiempo Maestro Elite FG makes a different argument than the first. Where Chapter 1 came in an all-over Infrared that left nothing unsaid, the "Sail/Infrared 23" colorway pulls back to a clean off-white base, letting the boot's construction and a single Infrared Jumpman at the midfoot carry the full visual weight. It is a more demanding design to pull off, and on the Tiempo Maestro's frame, it works.</span></p><p><span style="font-weight: 400;">Jordan Brand's entry into football performance footwear is not a recent development, but the Tiempo Maestro collaboration represents its most sustained and visible push into the category yet. The decision to use the Tiempo specifically carries historical weight: the silo has been part of Nike's football lineup for over three decades, worn by some of the game's most technically distinguished players, and associated with a style of play built on touch, control, and precision rather than raw pace. Putting the Jumpman on that boot, rather than on a speed-focused silo, is a deliberate statement about the kind of football culture Jordan Brand wants to be associated with.</span></p><p><span style="font-weight: 400;">The Sail colorway makes that statement at a lower volume than Chapter 1, and that restraint is the point. The off-white Sail base dominates the upper, delivering a sophisticated, almost lifestyle-inspired aesthetic, with the vivid Infrared Jumpman logo positioned on the midfoot serving as the boot's sole visual interruption and unmistakable focal point. The elephant print texture running across the surface adds depth without adding color, a detail that rewards close inspection rather than announcing itself at distance. Against the graphic intensity of most modern performance football boots, the “Sail/Infrared 23” reads as genuinely restrained, which in the current market is its own kind of statement.</span><a href="https://deadline.com/2026/05/will-ferrell-netflix-golf-the-hawk-release-date-teaser-trailer-1236749345/"><span style="font-weight: 400;"> </span></a></p><p><span style="font-weight: 400;">The underlying construction is the Tiempo Maestro Elite FG's full performance specification. The TechLeather upper delivers the soft, natural touch the Tiempo silo has always prioritized, engineered to put dribbling technique and ball feel at the center of the experience. The 360-Wrap extends the upper further around the boot, increasing coverage and giving the player more surface area to work with in tight situations. Underfoot, the Maestro360 Split plate wraps around the arch, designed to balance comfort and control across the moments that matter most on a firm ground surface.</span></p><p><span style="font-weight: 400;">The athlete roster attached to the boot adds another layer of intentionality to the release. Estêvão, William Saliba, Matheus Cunha, Marquinhos, Kobbie Mainoo, Catarina Macario, and Croix Bethune are among the players set to wear the boot, a roster that spans club and international football across multiple continents and includes some of the game's most closely watched young talents ahead of the </span><a href="http://hypebeast.com/tags/2026-fifa-world-cup" target="_blank" rel="noopener"><span style="font-weight: 400;">World Cup</span></a><span style="font-weight: 400;">. Estêvão in particular, the Brazilian forward whose technical ability has drawn consistent comparisons to the game's all-time greats, is a meaningful choice as a face for a boot built around the Tiempo's tradition of skill and control.</span></p><p><span style="font-weight: 400;">The World Cup timing running beneath all of this is not incidental. The 2026 tournament, co-hosted across the United States, Canada, and Mexico, has been driving a significant expansion of football's cultural reach in the North American market, and Jordan Brand's two-chapter Tiempo Maestro rollout sits precisely at the intersection of that expansion and the brand's existing lifestyle authority. The “Sail/Infrared 23” colorway, with its almost lifestyle-adjacent aesthetic, seems designed to travel beyond the pitch in a way that Chapter 1's full-Infrared intensity did not.</span></p><p><a href="https://hypebeast.com/2026/5/jordan-tiempo-maestro-elite-se-sail-infrared-23-if4126-100-official-images" title="Jordan Brand&#039;s Tiempo Maestro Elite &quot;Sail/Infrared 23&quot; Trades the Loud First Chapter for Something More Considered" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=44804" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=44804" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>Kids of Immigrants Turn the 2004 Nike Football Boot Into a T90 Summer Mule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2FKids-of-Immigrants-Nike-T90-Mule-Pack-IH4422-200-IH4422-201-Official-Images-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Kids of Immigrants x Nike T90 Mule “Khaki,” Kids of Immigrants x Nike T90 Mule “Velvet Brown”Colorway: Khaki/Fusion Red-Orange Horizon-University Gold, Velvet Brown/Orange Horizon-Fusion Red-University GoldSKU: IH4422-200, IH4422-201MSRP: $120 USDRelease Date: May 28Where to Buy: SNKRSKids of Immigrants and Nike are releasing the T90 Mule Pack on May 28 via SNKRS, a two-colorway rework of the 2004 Nike Total 90 III that removes the heel entirely and rebuilds what remains as a warm-weather lifestyle shoe. At $120 USD, the pack arrives with “Khaki” and “Velvet Brown” colorways, and represents the Los Angeles brand's second Nike collaboration in less than a year.The Total 90 III occupies an interesting position in Nike's archive. Released in 2004 as a football performance boot, it sat at the intersection of early-aught technical design and the kind of aggressive visual language that defined Nike's soccer footwear during that era. It was never a subtle shoe, and its proportions — the wide toe box, the sculpted upper, the thick midsole — translate into lifestyle territory in ways that feel current rather than nostalgic. Kids of Immigrants understood this about the silhouette before most, and the T90 Mule does not try to neutralize those qualities. It amplifies them through material choices and construction details that give the shoe a new context without erasing where it came from.The most significant structural intervention is the asymmetrical fold-over kiltie that runs across the top of the upper. It is an unusual detail on a shoe with football origins, sitting closer to the decorative fringed kilties of golf and casual dress shoes than anything that would appear on a pitch. That incongruity is the point. The kiltie softens the Total 90's aggressive forward lean and introduces a handcrafted, almost artisanal quality to a silhouette that was previously defined by performance engineering. Cork insoles reinforce that shift in register, adding a material warmth that makes the shoe feel considered for summer wear rather than simply stripped of its heel and called a mule.The two colorways approach the same construction from different tonal positions. The “Khaki” option blends khaki, purple, and olive-gray across suede and nubuck finishes, with a black and speckled grey midsole providing a grounding base. It is the more versatile of the two, the kind of shoe that reads as a deliberate choice without announcing itself across a room. The “Velvet Brown” option moves in a different direction, pairing black patent leather with dark purple suede for a dressier, more formally inflected result. Both colorways carry red Swooshes outlined in yellow, the brightest element across either pair and the detail that ties the shoe most explicitly back to its football heritage.The broader context here matters. Kids of Immigrants, founded in Los Angeles, has built its identity around a specific kind of cultural sincerity, a brand that references immigrant experience and community without using those references as decoration. Its first Nike collaboration, the Air Max Sunder released late last year, demonstrated that the brand's creative instincts translate well into footwear. The T90 Mule confirms it was not a one-off. The choice of the Total 90 as a base is itself a statement: a football shoe with a working-class following in Europe and Latin America, now recontextualized by a Los Angeles brand with deep roots in immigrant culture. The shoe carries that weight without laboring the point.</div><p><a href="https://hypebeast.com/2026/5/kids-of-immigrants-nike-t90-mule-pack-ih4422-200-ih4422-201-official-images-release-info" title="Kids of Immigrants Turn the 2004 Nike Football Boot Into a T90 Summer Mule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 08:44:19 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/kids-of-immigrants-nike-t90-mule-pack-ih4422-200-ih4422-201-official-images-release-info</link>
      <guid>https://hypebeast.com/?post=6721245</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2FKids-of-Immigrants-Nike-T90-Mule-Pack-IH4422-200-IH4422-201-Official-Images-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Name: </b><span style="font-weight: 400;">Kids of Immigrants x Nike T90 Mule “Khaki,” Kids of Immigrants x Nike T90 Mule “Velvet Brown”</span><span style="font-weight: 400;"><br /></span><b>Colorway: </b><span style="font-weight: 400;">Khaki/Fusion Red-Orange Horizon-University Gold, Velvet Brown/Orange Horizon-Fusion Red-University Gold</span><br /><b>SKU:</b><span style="font-weight: 400;"> IH4422-200, IH4422-201</span><br /><b>MSRP: </b><span style="font-weight: 400;">$120 USD</span><br /><b>Release Date:</b><span style="font-weight: 400;"> May 28</span><br /><b>Where to Buy: </b><a href="https://www.nike.com/launch" target="_blank" rel="noopener"><span style="font-weight: 400;">SNKRS</span></a></p><p><a href="https://hypebeast.com/tags/kids-of-immigrants" target="_blank" rel="noopener"><span style="font-weight: 400;">Kids of Immigrants</span></a><span style="font-weight: 400;"> and </span><a href="https://hypebeast.com/tags/nike" target="_blank" rel="noopener"><span style="font-weight: 400;">Nike</span></a><span style="font-weight: 400;"> are releasing the </span><a href="https://hypebeast.com/tags/nike-t90-mule" target="_blank" rel="noopener"><span style="font-weight: 400;">T90 Mule</span></a><span style="font-weight: 400;"> Pack on May 28 via SNKRS, a two-colorway rework of the 2004 </span><a href="https://hypebeast.com/tags/nike-total-90-iii" target="_blank" rel="noopener"><span style="font-weight: 400;">Nike Total 90 III</span></a><span style="font-weight: 400;"> that removes the heel entirely and rebuilds what remains as a warm-weather lifestyle shoe. At $120 USD, the pack arrives with “Khaki” and “Velvet Brown” colorways, and represents the Los Angeles brand's second Nike collaboration in less than a year.</span></p><p><span style="font-weight: 400;">The Total 90 III occupies an interesting position in Nike's archive. Released in 2004 as a football performance boot, it sat at the intersection of early-aught technical design and the kind of aggressive visual language that defined Nike's soccer footwear during that era. It was never a subtle shoe, and its proportions — the wide toe box, the sculpted upper, the thick midsole — translate into lifestyle territory in ways that feel current rather than nostalgic. Kids of Immigrants understood this about the silhouette before most, and the T90 Mule does not try to neutralize those qualities. It amplifies them through material choices and construction details that give the shoe a new context without erasing where it came from.</span></p><p><span style="font-weight: 400;">The most significant structural intervention is the asymmetrical fold-over kiltie that runs across the top of the upper. It is an unusual detail on a shoe with football origins, sitting closer to the decorative fringed kilties of golf and casual dress shoes than anything that would appear on a pitch. That incongruity is the point. The kiltie softens the Total 90's aggressive forward lean and introduces a handcrafted, almost artisanal quality to a silhouette that was previously defined by performance engineering. Cork insoles reinforce that shift in register, adding a material warmth that makes the shoe feel considered for summer wear rather than simply stripped of its heel and called a mule.</span></p><p><span style="font-weight: 400;">The two colorways approach the same construction from different tonal positions. The “Khaki” option blends khaki, purple, and olive-gray across suede and nubuck finishes, with a black and speckled grey midsole providing a grounding base. It is the more versatile of the two, the kind of shoe that reads as a deliberate choice without announcing itself across a room. The “Velvet Brown” option moves in a different direction, pairing black patent leather with dark purple suede for a dressier, more formally inflected result. Both colorways carry red Swooshes outlined in yellow, the brightest element across either pair and the detail that ties the shoe most explicitly back to its football heritage.</span></p><p><span style="font-weight: 400;">The broader context here matters. Kids of Immigrants, founded in Los Angeles, has built its identity around a specific kind of cultural sincerity, a brand that references immigrant experience and community without using those references as decoration. Its first Nike collaboration, the Air Max Sunder released late last year, demonstrated that the brand's creative instincts translate well into footwear. The T90 Mule confirms it was not a one-off. The choice of the Total 90 as a base is itself a statement: a football shoe with a working-class following in Europe and Latin America, now recontextualized by a Los Angeles brand with deep roots in immigrant culture. The shoe carries that weight without laboring the point.</span></p><p><a href="https://hypebeast.com/2026/5/kids-of-immigrants-nike-t90-mule-pack-ih4422-200-ih4422-201-official-images-release-info" title="Kids of Immigrants Turn the 2004 Nike Football Boot Into a T90 Summer Mule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82886" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82886" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>nanamica Teams up With Mēdeia1.0 for a Shomei Tomatsu Photography Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fnanamica-medeia-1-shomei-tomatsu-photography-apparel-capsule-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryJapanese label nanamica has announced a collaborative capsule collection with Mēdeia1.0, an initiative dedicated to communicating global and social issues through fashion and artThe collection features imagery from "Plastics," a photo series by the late, highly influential postwar Japanese photographer Shomei Tomatsu, capturing marine debris on the Kujukuri coastlineAligning with nanamica's core slogan, "One Ocean, All Lands," the release aims to raise awareness about the severe, worsening issue of marine pollutionFashion has long been a canvas for social commentary, and nanamica is fully embracing that ethos for its latest project. The renowned Japanese brand—famous for blending high-level functionality with timeless, neutral design—is teaming up with Mēdeia1.0 to deliver a deeply meaningful capsule collection. By combining nanamica's premium garment construction with powerful, historic photography, the collaboration aims to shine a spotlight on the worsening global crisis of marine pollution.At the heart of the collection is the work of Shomei Tomatsu (1930–2012), widely considered one of the most important and influential photographers of postwar Japan. The capsule specifically highlights "Plastics," a poignant series curated in Mēdeia2.0's ISSUE N ̊06, which captures stark images of marine debris washed ashore along the Kujukuri coastline. This imagery perfectly intersects with nanamica's foundational philosophy and brand slogan: "One Ocean, All Lands"—a reminder that the ocean is a singular entity connecting the entire world.Translating Tomatsu's distinctive realism into everyday wear for the very first time, the capsule is tightly focused and intentional. The release includes two variations of the "OOAL Photo Print Tee," available in versatile, neutral shades like Off White, Black, Heather Gray, and Navy to ensure the photography remains the focal point. Rounding out the drop is a matching "OOAL Photo Print Tote," offering a functional, everyday accessory that carries a vital environmental message.Beyond simply printing photos on shirts, the project aligns with Mēdeia1.0’s mission of utilizing the fashion medium as an informational tool. As the initiative notes: "It's like a newspaper—unless someone picks it up, nothing will start in the first place."For those looking to support wearable art with a genuine message, the wait is almost over. The nanamica × Mēdeia1.0 Shomei Tomatsu collection will officially launch on Friday, May 22, 2026. Fans can shop the capsule in person at the nanamica New York flagship store in SoHo or globally via the brand's official online store.&nbsp;View this post on Instagram&nbsp;A post shared by nanamica ナナミカ (@nanamica)</div><p><a href="https://hypebeast.com/2026/5/nanamica-medeia-1-shomei-tomatsu-photography-apparel-capsule-release-info" title="nanamica Teams up With Mēdeia1.0 for a Shomei Tomatsu Photography Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 15 May 2026 07:57:12 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/nanamica-medeia-1-shomei-tomatsu-photography-apparel-capsule-release-info</link>
      <guid>https://hypebeast.com/?post=6721102</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fnanamica-medeia-1-shomei-tomatsu-photography-apparel-capsule-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Japanese label nanamica has announced a collaborative capsule collection with Mēdeia1.0, an initiative dedicated to communicating global and social issues through fashion and art</li><li>The collection features imagery from "Plastics," a photo series by the late, highly influential postwar Japanese photographer Shomei Tomatsu, capturing marine debris on the Kujukuri coastline</li><li>Aligning with nanamica's core slogan, "One Ocean, All Lands," the release aims to raise awareness about the severe, worsening issue of marine pollution</li></ul><p>Fashion has long been a canvas for social commentary, and <a href="https://hypebeast.com/tags/nanamica">nanamica</a> is fully embracing that ethos for its latest project. The renowned Japanese brand—famous for blending high-level functionality with timeless, neutral design—is teaming up with <a href="https://www.instagram.com/medeia1.0/" target="_blank" rel="noopener">Mēdeia1.0</a> to deliver a deeply meaningful capsule collection. By combining nanamica's premium garment construction with powerful, historic photography, the collaboration aims to shine a spotlight on the worsening global crisis of marine pollution.</p><p>At the heart of the collection is the work of Shomei Tomatsu (1930–2012), widely considered one of the most important and influential photographers of postwar Japan. The capsule specifically highlights "Plastics," a poignant series curated in Mēdeia2.0's ISSUE N ̊06, which captures stark images of marine debris washed ashore along the Kujukuri coastline. This imagery perfectly intersects with nanamica's foundational philosophy and brand slogan: "One Ocean, All Lands"—a reminder that the ocean is a singular entity connecting the entire world.</p><p>Translating Tomatsu's distinctive realism into everyday wear for the very first time, the capsule is tightly focused and intentional. The release includes two variations of the "OOAL Photo Print Tee," available in versatile, neutral shades like Off White, Black, Heather Gray, and Navy to ensure the photography remains the focal point. Rounding out the drop is a matching "OOAL Photo Print Tote," offering a functional, everyday accessory that carries a vital environmental message.</p><p>Beyond simply printing photos on shirts, the project aligns with Mēdeia1.0’s mission of utilizing the fashion medium as an informational tool. As the initiative notes: "It's like a newspaper—unless someone picks it up, nothing will start in the first place."</p><p>For those looking to support wearable art with a genuine message, the wait is almost over. The nanamica × Mēdeia1.0 Shomei Tomatsu collection will officially launch on Friday, May 22, 2026. Fans can shop the capsule in person at the nanamica New York flagship store in SoHo or globally via the brand's official <a href="https://us.nanamica.com/collections/online-store" target="_blank" rel="noopener">online store</a>.</p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DYWTUGhk6f8/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/DYWTUGhk6f8/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by nanamica ナナミカ (@nanamica)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/5/nanamica-medeia-1-shomei-tomatsu-photography-apparel-capsule-release-info" title="nanamica Teams up With Mēdeia1.0 for a Shomei Tomatsu Photography Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=23931" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=23931" />    </a></p>]]></content:encoded>
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