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    <title>Hypebeast</title>
    <description>Hypebeast is the leading online destination for men's contemporary fashion and streetwear.</description>
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      <title>Nike Introduces the Air Max 90 Racing in "White/University Red"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fnike-air-max-90-racing-white-university-red-IV2867-100-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Nike Air Max 90 Racing "White/University Red"Colorway: White/University Red-BlackSKU: IV2867-100MSRP: $135 USDRelease Date: Summer 2026Where to Buy: NikeThe overlap between sneaker culture and motorsport aesthetics has always been a winning formula, and Nike is leaning into that legacy for its latest release. Tapping into the aggressive, forward-leaning shape of the Air Max 90—a silhouette that has long drawn comparisons to sleek Italian sports car designs—the Swoosh is officially bringing the model to the starting grid. Unveiled for Summer 2026, the new Nike Air Max 90 "Racing" delivers a clean, high-speed aesthetic packed with automotive-inspired details.To create a fast, track-ready feel without overloading the design, Nike opted for a crisp, high-contrast color blocking. The upper is anchored by a clean base of white leather and breathable mesh, allowing the overlays to do the heavy lifting. Light grey suede wraps the toe and eyestay areas, providing a premium textural contrast to the sharp, aerodynamic black leather used on the signature mudguard and side Swoosh.But what truly earns this sneaker its "Racing" moniker are the subtle, automotive-inspired details hidden throughout the design. Inside the mudguard’s branding window, Nike has swapped out traditional materials for a sleek, carbon fiber-style texture—a direct nod to modern sports car construction. Inside the shoe, the black insoles feature bold "90" graphics styled to look exactly like the numbering found on the doors of professional race cars. To cross the finish line, vibrant University Red accents hit the tongue, lateral Air Max branding, and classic rubber heel badge.By blending a timeless runner with high-octane motorsport cues, the Air Max 90 "Racing" feels simultaneously nostalgic and fresh. Whether you are a dedicated gearhead or simply looking for a sharp, versatile colorway for the warmer months, this track-ready silhouette is a surefire podium finisher.</div><p><a href="https://hypebeast.com/2026/5/nike-air-max-90-racing-white-university-red-iv2867-100-release-info" title="Nike Introduces the Air Max 90 Racing in &quot;White/University Red&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 15:01:16 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/nike-air-max-90-racing-white-university-red-iv2867-100-release-info</link>
      <guid>https://hypebeast.com/?post=6719400</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fnike-air-max-90-racing-white-university-red-IV2867-100-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Nike Air Max 90 Racing "White/University Red"<br /><strong>Colorway:</strong> White/University Red-Black<br /><strong>SKU:</strong> IV2867-100<br /><strong>MSRP:</strong> $135 USD<br /><strong>Release Date:</strong> Summer 2026<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p>The overlap between sneaker culture and motorsport aesthetics has always been a winning formula, and <a href="https://hypebeast.com/tags/nike">Nike</a> is leaning into that legacy for its latest release. Tapping into the aggressive, forward-leaning shape of the <a href="https://hypebeast.com/tags/nike-air-max-90">Air Max 90</a>—a silhouette that has long drawn comparisons to sleek Italian sports car designs—the Swoosh is officially bringing the model to the starting grid. Unveiled for <a href="https://hypebeast.com/tags/summer-2026">Summer 2026</a>, the new Nike Air Max 90 "Racing" delivers a clean, high-speed aesthetic packed with automotive-inspired details.</p><p>To create a fast, track-ready feel without overloading the design, Nike opted for a crisp, high-contrast color blocking. The upper is anchored by a clean base of white leather and breathable mesh, allowing the overlays to do the heavy lifting. Light grey suede wraps the toe and eyestay areas, providing a premium textural contrast to the sharp, aerodynamic black leather used on the signature mudguard and side Swoosh.</p><p>But what truly earns this sneaker its "Racing" moniker are the subtle, automotive-inspired details hidden throughout the design. Inside the mudguard’s branding window, Nike has swapped out traditional materials for a sleek, carbon fiber-style texture—a direct nod to modern sports car construction. Inside the shoe, the black insoles feature bold "90" graphics styled to look exactly like the numbering found on the doors of professional race cars. To cross the finish line, vibrant University Red accents hit the tongue, lateral Air Max branding, and classic rubber heel badge.</p><p>By blending a timeless runner with high-octane motorsport cues, the Air Max 90 "Racing" feels simultaneously nostalgic and fresh. Whether you are a dedicated gearhead or simply looking for a sharp, versatile colorway for the warmer months, this track-ready silhouette is a surefire podium finisher.</p><p><a href="https://hypebeast.com/2026/5/nike-air-max-90-racing-white-university-red-iv2867-100-release-info" title="Nike Introduces the Air Max 90 Racing in &quot;White/University Red&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=94592" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=94592" />    </a></p>]]></content:encoded>
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    <item>
      <title>The Nike x Procell Total 90 Heirloom Salutes NYC's Underground With Liim</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fprocell-nike-total-90-heirloom-liim-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryNYC rapper Liim fronts the Procell x Nike Total 90 Heirloom collaboration, a vintage-inspired tribute to the 2002 football boot featuring plaid uppers and brown patent leather.Dropping May 16, 2026, the release marks the duo's second partnership, leaning into Procell’s signature aged aesthetic and Lower East Side roots.NYC-based rapper Liim is the face of the new Procell x Nike Total 90 Heirloom launch, the partners' second collaboration since their first footwear drop in 2019. The campaign couldn’t get more NYC (specifically Lower East Side) with the Bowery-based vintage boutique behind the design and New York-native Liim fronting the debut.Shortly after sharing a preview depicting a plastic-wrapped plaid couch, the Liim photos landed, featuring the matching plaid uppers and brown patent leather overlays. A tribute to the 2002-born "Air Zoom Total 90,” the recently issued Total 90 has resurfaced as a popular model among the football boot surge in sneakers.⁠ While recent Total 90 models have focused on bold colorways, including Silver/Black and Dynamic Yellow, Procell leans into its vintage shop roots with a softened plaid pattern and brown overlays.The collaborator first reinterpreted the Nike Air Force 1 Low with the “Muslin-Desert Ore” variant, rendering the typically white upper makeup with a textured off-white fabric. The aged look complements Procell's aesthetic, a mix of vintage graphic tees, archival designer pieces, and retro grails, which have made the shop a favorite of notable artists like Frank Ocean.⁠The Nike x Procell Total 90 Heirloom will be available starting on May 16, 2026, via Procell (5 Delancy St, NY, NY) and select Nike stockists.</div><p><a href="https://hypebeast.com/2026/5/procell-nike-total-90-heirloom-liim-release-date-info" title="The Nike x Procell Total 90 Heirloom Salutes NYC&#039;s Underground With Liim" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 19:34:01 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/procell-nike-total-90-heirloom-liim-release-date-info</link>
      <guid>https://hypebeast.com/?post=6719524</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fprocell-nike-total-90-heirloom-liim-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><h3>Summary</h3><ul><li>NYC rapper Liim fronts the Procell x Nike Total 90 Heirloom collaboration, a vintage-inspired tribute to the 2002 football boot featuring plaid uppers and brown patent leather.</li><li>Dropping May 16, 2026, the release marks the duo's second partnership, leaning into Procell’s signature aged aesthetic and Lower East Side roots.</li></ul><p>NYC-based rapper <a href="https://hypebeast.com/tags/liim">Liim</a> is the face of the new <a href="https://hypebeast.com/tags/procell">Procell</a> x <a href="https://hypebeast.com/tags/nike">Nike</a> <a href="https://hypebeast.com/tags/nike-total-90">Total 90</a> Heirloom launch, the partners' second collaboration since their first footwear drop in 2019. The campaign couldn’t get more NYC (specifically Lower East Side) with the Bowery-based vintage boutique behind the design and New York-native Liim fronting the debut.</p><p>Shortly after sharing a preview depicting a plastic-wrapped plaid couch, the Liim photos landed, featuring the matching plaid uppers and brown patent leather overlays. A tribute to the 2002-born "Air Zoom Total 90,” the recently issued Total 90 has resurfaced as a popular model among the football boot surge in sneakers.⁠ While recent Total 90 models have focused on bold colorways, including Silver/Black and Dynamic Yellow, Procell leans into its vintage shop roots with a softened plaid pattern and brown overlays.</p><p>The collaborator first reinterpreted the Nike Air Force 1 Low with the “<a href="https://hypebeast.com/2019/3/nike-air-force-1-low-muslin-desert-ore-release">Muslin-Desert Ore</a>” variant, rendering the typically white upper makeup with a textured off-white fabric. The aged look complements Procell's aesthetic, a mix of vintage graphic tees, archival designer pieces, and retro grails, which have made the shop a favorite of notable artists like Frank Ocean.<br />⁠<br />The Nike x Procell Total 90 Heirloom will be available starting on May 16, 2026, via Procell (5 Delancy St, NY, NY) and select Nike stockists.</p><p><a href="https://hypebeast.com/2026/5/procell-nike-total-90-heirloom-liim-release-date-info" title="The Nike x Procell Total 90 Heirloom Salutes NYC&#039;s Underground With Liim" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48564" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48564" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Special Delivery: Ralph Lauren Curates Historic USPS Stamp Collection for America's 250th Anniversary</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fralph-lauren-usps-stamp-collection-america-250th-anniversary-exclusive-apparel-capsule-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe U.S. Postal Service has partnered with Ralph Lauren to release "American Icons," a 13-stamp commemorative pane celebrating the nation’s 250th anniversaryMarking the first time an individual has been invited to curate a complete official USPS stamp issuance, the collection features archival photographs and visuals representing shared national valuesTo coincide with the stamp release, Ralph Lauren is dropping a commemorative apparel capsule on June 9, 2026, featuring a reimagined American Flag Sweater, Polo Shirt, and Ball CapFor nearly six decades, Ralph Lauren has been the undisputed architect of modern American style, weaving the nation's heritage into a globally recognized lifestyle brand. Now, the 2025 Presidential Medal of Freedom recipient is cementing his legacy in a whole new medium: postage. In an unprecedented move to celebrate the United States' 250th anniversary, the U.S. Postal Service has tapped the legendary designer to curate "American Icons." This marks the very first time the USPS has allowed a single individual to curate an entire official stamp issuance, perfectly merging everyday utility with high-level cultural storytelling.The "American Icons" pane is a masterclass in nostalgic curation. The collection features 13 carefully selected images drawn from Lauren’s personal archives and the distinct visuals that have inspired his storied career. Twelve stamps frame the outer edge, capturing snapshots of American resilience, utility, and beauty. Highlights include Jackie Robinson’s weathered baseball glove, a traditional Diné (Navajo) blanket woven by Naiomi Glasses, an honest pickup truck, and the towering Empire State Building.Anchoring the pane is a striking 13th central stamp: a photograph of a knit flag designed by Ralph Lauren himself, accompanied by the text “1776 to 2026” and framed by blue denim. Additionally, the USPS is releasing a separate 2026 U.S. Flag Mail Use Stamp for everyday postage, featuring a detailed, close-up photograph of the knit texture from Lauren's universally recognizable Flag Sweater.Because it wouldn't be a true Ralph Lauren project without a wearable element, the designer is launching a limited-edition commemorative capsule collection alongside the stamps. Set to debut globally on the day of the dedication ceremony, the apparel lineup includes a highly anticipated recreation of the iconic American Flag Sweater, a classic Polo Shirt, and a tailored Ball Cap.By bridging the 250-year legacy of the United States Postal Service with Ralph Lauren's unparalleled eye for American heritage, the "American Icons" project is a fitting tribute to the nation's history. Whether you are a dedicated philatelist securing a sheet for your archive, or a fashion enthusiast lining up for the capsule collection, this historic collaboration delivers on all fronts. The stamps are available via USPS locations and online while the apparel will be available at select Ralph Lauren retail stores and online starting on June 9.</div><p><a href="https://hypebeast.com/2026/5/ralph-lauren-usps-stamp-collection-america-250th-anniversary-exclusive-apparel-capsule-release-info" title="Special Delivery: Ralph Lauren Curates Historic USPS Stamp Collection for America&#039;s 250th Anniversary" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 17:46:11 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/ralph-lauren-usps-stamp-collection-america-250th-anniversary-exclusive-apparel-capsule-release-info</link>
      <guid>https://hypebeast.com/?post=6719319</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fralph-lauren-usps-stamp-collection-america-250th-anniversary-exclusive-apparel-capsule-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li><p data-path-to-node="4,0,0">The U.S. Postal Service has partnered with Ralph Lauren to release "American Icons," a 13-stamp commemorative pane celebrating the nation’s 250th anniversary</p></li><li><p data-path-to-node="4,1,0">Marking the first time an individual has been invited to curate a complete official USPS stamp issuance, the collection features archival photographs and visuals representing shared national values</p></li><li><p data-path-to-node="4,2,0">To coincide with the stamp release, Ralph Lauren is dropping a commemorative apparel capsule on June 9, 2026, featuring a reimagined American Flag Sweater, Polo Shirt, and Ball Cap</p></li></ul><p data-path-to-node="6">For nearly six decades, <a href="http://hypebeast.com/tags/ralph-lauren">Ralph Lauren</a> has been the undisputed architect of modern American style, weaving the nation's heritage into a globally recognized lifestyle brand. Now, the 2025 Presidential Medal of Freedom recipient is cementing his legacy in a whole new medium: postage. In an unprecedented move to celebrate the United States' 250th anniversary, the <a href="http://hypebeast.com/tags/usps">U.S. Postal Service</a> has tapped the legendary designer to curate "American Icons." This marks the very first time the USPS has allowed a single individual to curate an entire official stamp issuance, perfectly merging everyday utility with high-level cultural storytelling.</p><p data-path-to-node="8">The "American Icons" pane is a masterclass in nostalgic curation. The collection features 13 carefully selected images drawn from Lauren’s personal archives and the distinct visuals that have inspired his storied career. Twelve stamps frame the outer edge, capturing snapshots of American resilience, utility, and beauty. Highlights include Jackie Robinson’s weathered baseball glove, a traditional Diné (Navajo) blanket woven by Naiomi Glasses, an honest pickup truck, and the towering Empire State Building.</p><p data-path-to-node="9">Anchoring the pane is a striking 13th central stamp: a photograph of a knit flag designed by Ralph Lauren himself, accompanied by the text “1776 to 2026” and framed by blue denim. Additionally, the USPS is releasing a separate 2026 U.S. Flag Mail Use Stamp for everyday postage, featuring a detailed, close-up photograph of the knit texture from Lauren's universally recognizable Flag Sweater.</p><p data-path-to-node="10">Because it wouldn't be a true Ralph Lauren project without a wearable element, the designer is launching a limited-edition commemorative capsule collection alongside the stamps. Set to debut globally on the day of the dedication ceremony, the apparel lineup includes a highly anticipated recreation of the iconic American Flag Sweater, a classic Polo Shirt, and a tailored Ball Cap.</p><p data-path-to-node="12">By bridging the 250-year legacy of the United States Postal Service with Ralph Lauren's unparalleled eye for American heritage, the "American Icons" project is a fitting tribute to the nation's history. Whether you are a dedicated philatelist securing a sheet for your archive, or a fashion enthusiast lining up for the capsule collection, this historic collaboration delivers on all fronts. The stamps are available via USPS locations and <a href="http://usps.com">online</a> while the apparel will be available at select Ralph Lauren retail stores and <a href="http://RalphLauren.com">online</a> starting on June 9.</p><p><a href="https://hypebeast.com/2026/5/ralph-lauren-usps-stamp-collection-america-250th-anniversary-exclusive-apparel-capsule-release-info" title="Special Delivery: Ralph Lauren Curates Historic USPS Stamp Collection for America&#039;s 250th Anniversary" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=86196" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=86196" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Skrilla Fronts SALEM x Supreme, fakemink Confirms 'Terrified' Release Date: Everything We Loved in Music This Week</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Feverything-we-loved-in-music-this-week-drake-fakemink-iceman-album-drop-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>All of the biggest music headlines in one place and playlist. Updated live throughout the week.SALEM x Supreme – Led By SkrillaYes, you're reading that right. Supreme teamed up with SALEM for an extensive collaborative capsule, with the lookbook fronted by none other than Skrilla. Sure, the graphics and outerwear are impressive, but what really brings the range home is the collaborative grippy socks. Read more here.Kenny Mason's Bark Matches His Bite on BULLDAWGKenny Mason just calmly dropped an insanely solid album on a Tuesday. The rapper has lifted the veil on his newest studio record, BULLDAWG, which hears Mason continue to mature in his distinct, genre-defying sound, holding his own on a majority of the project and enlisting a stellar lineup of contributors for the rest: JID, Dominic Fike, and Paris Texas.Liim Fronts Nike x Procell Total 90 Heirloom CollaborationHey, we know that guy... Leading the lookbook for the Nike x Procell Total 90 Heirloom collab sneakers is none other than emerging local legend, Liim Lasalle. Read more here.Freddie Gibbs Makes History as Mizuno's First Non-Sporting Global Brand AmbassadorWelcome to the team, Freddie. The rapper makes history as he signs on with Mizuno as the sportswear label's first non-sporting global brand ambassador. Rumor has it, there's also a Freddie Gibbs x Mizuno collaborative capsule in the works as well... Read more here.It's Official: fakemink's Debut Finally Has a Release DateAll eyes have been on fakemink as he's been gearing up to drop his formal studio debut record. After keeping official dates and details – aside from the title, Terrified – under wraps, mink has finally confirmed the project's release date and cover art on the heels of his Rolling Loud performance. Terrified is officially set to drop everywhere next Friday, May 22....And a Merch Dropmink paired the proper album announcement with a merch capsule as well. Spanning apparel and physical copies of the project, the drop sees the Terrified cover art image imbued across the entire lineup of goods: hoodies, graphic tees, printed matter, and vinyl.Is reggie Finally Getting Ready to Roll Out the Album?If you've been following along, reggie was supposed to drop an album a minute ago now. However, the project has since been delayed seemingly indefinitely, with no sign of a new release date. We've been bumping reggie's string of 2025 singles in the interim, but this past New Music Friday, reggie added another one to the rotation. For his first single of 2026, he shared "2b," which hopefully signals the kickstart of the formal album rollout.</div><p><a href="https://hypebeast.com/2026/5/everything-we-loved-in-music-this-week-drake-fakemink-iceman-album-drop" title="Skrilla Fronts SALEM x Supreme, fakemink Confirms &#039;Terrified&#039; Release Date: Everything We Loved in Music This Week" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 19:55:10 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/everything-we-loved-in-music-this-week-drake-fakemink-iceman-album-drop</link>
      <guid>https://hypebeast.com/?post=6718845</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Music]]></category>
      <category><![CDATA[Features]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Feverything-we-loved-in-music-this-week-drake-fakemink-iceman-album-drop-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><em>All of the biggest music headlines in one place and playlist. Updated live throughout the week.</em><br /><iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/playlist/2rrdynq8qPg0vsdVM4wUZ8?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" data-testid="embed-iframe"></iframe></p><h3>SALEM x Supreme – Led By Skrilla</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss0.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss1.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss2.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss3.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss4.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss5.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss6.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss7.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss8.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/sss9.jpg" alt="" /></p><p>Yes, you're reading that right. <a href="https://hypebeast.com/tags/supreme">Supreme</a> teamed up with <a href="https://hypebeast.com/tags/salem">SALEM</a> for an extensive collaborative capsule, with the lookbook fronted by none other than Skrilla. Sure, the graphics and outerwear are impressive, but what really brings the range home is the collaborative grippy socks. Read more <a href="https://hypebeast.com/2026/5/salem-supreme-spring-2026-collaboration-release-info">here</a>.</p><h3>Kenny Mason's Bark Matches His Bite on <em>BULLDAWG</em></h3><p><iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/4b0qE7wgMfoDD5HU9NOPiH?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" data-testid="embed-iframe"></iframe><br /><a href="https://hypebeast.com/tags/kenny-mason">Kenny Mason</a> just calmly dropped an insanely solid album on a Tuesday. The rapper has lifted the veil on his newest studio record, <em>BULLDAWG</em>, which hears Mason continue to mature in his distinct, genre-defying sound, holding his own on a majority of the project and enlisting a stellar lineup of contributors for the rest: <a href="https://hypebeast.com/tags/jid">JID</a>, <a href="https://hypebeast.com/tags/dominic-fike">Dominic Fike</a>, and <a href="https://hypebeast.com/tags/paris-texas">Paris Texas</a>.</p><h3>Liim Fronts Nike x Procell Total 90 Heirloom Collaboration</h3><p><img src="https://hypebeast.com/image/2026/05/12/liim3.jpg" alt="" /></p><p>Hey, we know that guy... Leading the lookbook for the <a href="https://hypebeast.com/tags/nike">Nike</a> x <a href="https://hypebeast.com/tags/procell">Procell</a> Total 90 Heirloom collab sneakers is none other than emerging local legend, <a href="https://hypebeast.com/tags/liim">Liim</a> Lasalle. Read more <a href="https://hypebeast.com/2026/5/procell-nike-total-90-heirloom-liim-release-date-info">here</a>.</p><h3>Freddie Gibbs Makes History as Mizuno's First Non-Sporting Global Brand Ambassador</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/05/11/fg0.jpg" alt="" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/05/11/fg3.jpg" alt="" /></p><p>Welcome to the team, Freddie. The rapper makes history as he signs on with <a href="https://hypebeast.com/tags/mizuno">Mizuno</a> as the sportswear label's first non-sporting global brand ambassador. Rumor has it, there's also a <a href="https://hypebeast.com/tags/freddie-gibbs">Freddie Gibbs</a> x Mizuno collaborative capsule in the works as well... Read more <a href="https://hypebeast.com/2026/5/freddie-gibbs-mizuno-first-non-sporting-global-brand-ambassador-announcement">here</a>.</p><h3>It's Official: fakemink's Debut Finally Has a Release Date</h3><p>All eyes have been on <a href="https://hypebeast.com/tags/fakemink">fakemink</a> as he's been gearing up to drop his formal studio debut record. After keeping official dates and details – aside from the title, <em>Terrified</em> – under wraps, mink has finally confirmed the project's release date and cover art on the heels of his Rolling Loud performance. <em>Terrified</em> is officially set to drop everywhere next Friday, May 22.</p><h3>...And a Merch Drop</h3><p><img src="https://hypebeast.com/image/2026/05/11/mink-merch-2.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-1.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-3.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-4.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-5.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-6.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-7.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-9.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/11/mink-merch-8.jpg" alt="" /></p><p>mink paired the proper album announcement with a merch capsule as well. Spanning apparel and physical copies of the project, the drop sees the <em>Terrified</em> cover art image imbued across the entire lineup of goods: hoodies, graphic tees, printed matter, and vinyl.</p><h3>Is reggie Finally Getting Ready to Roll Out the Album?</h3><p><iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/1Qfv76jFmUZyj4O2e55l87?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" data-testid="embed-iframe"></iframe><br />If you've been following along, <a href="https://hypebeast.com/tags/reggie">reggie</a> was supposed to drop an album a minute ago now. However, the project has since been delayed seemingly indefinitely, with no sign of a new release date. We've been bumping reggie's string of 2025 singles in the interim, but this past New Music Friday, reggie added another one to the rotation. For his first single of 2026, he shared "2b," which hopefully signals the kickstart of the formal album rollout.</p><p><a href="https://hypebeast.com/2026/5/everything-we-loved-in-music-this-week-drake-fakemink-iceman-album-drop" title="Skrilla Fronts SALEM x Supreme, fakemink Confirms &#039;Terrified&#039; Release Date: Everything We Loved in Music This Week" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=89197" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=89197" />    </a></p>]]></content:encoded>
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      <title>Royal Pop: The Audemars Piguet x Swatch Collab Escapes the Wrist</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fswatch-audemars-piguet-royal-pop-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummarySwatch and Audemars Piguet debut "Royal Pop," an eight-model Bioceramic pocket watch collectionIt features hand-wound SISTEM51 movements, "Tapisserie" dials, and multi-wear calfskin lanyardsLaunching May 16, 2026; 100% of AP's proceeds support watchmaking preservationEver since Swatch released its "Royal Pop" teaser last week, the watch community has been gripped by a frenzy of speculation regarding the brand’s next major partnership. While social media was flooded with fan-made mockups predicting a Bioceramic wristwatch replica of the iconic Royal Oak, the official reveal has unveiled a far more daring and unexpected concept. Audemars Piguet and Swatch have officially introduced the "Royal Pop," a disruptive collection of eight Bioceramic models that reimagine fine watchmaking through the lens of Pop Art and “positive provocation,” inspired by the original 1980’s Swatch POP collection.Breaking free from the wrist entirely, the Royal Pop is designed to fundamentally redefine how time is worn. Each timepiece comes equipped with a high-quality calfskin lanyard featuring contrast stitching, allowing it to be worn around the neck, attached to a handbag or tucked into a pocket. For those who prefer a stationary view, a removable stand transforms the piece into a playful desk watch.The collection consists of eight distinct colorways — a direct nod to the octagonal bezel and eight signature screws of the original 1972 Royal Oak. The lineup is split into two configurations: six Lépine-style models with a 12 o'clock crown and two-hand display and two Savonnette-style models featuring a 3 o'clock crown paired with a small seconds subdial.HUIT BLANC stands out with its pristine white Bioceramic case and a bezel uniquely accented by screws in eight different hues. Vibrant pairings like the pink and cherry red OTTO ROSSO or the navy and orange ORENJI HACHI utilize contrasting stitching on their respective calfskin lanyards to amplify their playful character. The Savonnette models, LAN BA and OTG ROZ, offer the most complex visual depth, the latter combining teal, pink and yellow tones with specialized movement color schemes visible through transparent casebacks.Beneath the vibrant Bioceramic cases lies a powerhouse of modern engineering: a new hand-wound iteration of Swatch’s fully automated SISTEM51 movement. Protected by 15 active patents, this movement provides a 90-hour power reserve and features the anti-magnetic Nivachron™ balance spring, a component originally co-developed with Audemars Piguet. The inner workings are partially visible through a sapphire caseback, which highlights a patented barrel drum that serves as a visual power reserve indicator.The Audemars Piguet x Swatch Royal Pop collection will be available exclusively at select Swatch retail locations beginning May 16, 2026. To manage the anticipated demand, purchases are strictly limited to one watch per person, per day. 100% of Audemars Piguet’s proceeds from the partnership will fund a dedicated initiative for preserving rare watchmaking savoir-faire and fostering the next generation of horological talent.</div><p><a href="https://hypebeast.com/2026/5/swatch-audemars-piguet-royal-pop-collaboration-release-info" title="Royal Pop: The Audemars Piguet x Swatch Collab Escapes the Wrist" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 18:33:26 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/swatch-audemars-piguet-royal-pop-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6716048</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Watches]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fswatch-audemars-piguet-royal-pop-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Swatch and Audemars Piguet debut "Royal Pop," an eight-model Bioceramic pocket watch collection</li><li>It features hand-wound SISTEM51 movements, "Tapisserie" dials, and multi-wear calfskin lanyards</li><li>Launching May 16, 2026; 100% of AP's proceeds support watchmaking preservation</li></ul><p>Ever since <a href="https://hypebeast.com/tags/swatch" target="_blank" rel="noopener">Swatch</a> released its <a href="https://www.instagram.com/reel/DX-RHrIAEP-/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" target="_blank" rel="noopener">"Royal Pop" teaser</a> last week, the watch community has been gripped by a frenzy of speculation regarding the brand’s next major partnership. While social media was flooded with fan-made mockups predicting a Bioceramic wristwatch replica of the iconic Royal Oak, the official reveal has unveiled a far more daring and unexpected concept. <a href="https://hypebeast.com/tags/audemars-piguet" target="_blank" rel="noopener">Audemars Piguet</a> and Swatch have officially introduced the "Royal Pop," a disruptive collection of eight Bioceramic models that reimagine fine watchmaking through the lens of Pop Art and “positive provocation,” inspired by the original 1980’s Swatch POP collection.</p><p>Breaking free from the wrist entirely, the Royal Pop is designed to fundamentally redefine how time is worn. Each timepiece comes equipped with a high-quality calfskin lanyard featuring contrast stitching, allowing it to be worn around the neck, attached to a handbag or tucked into a pocket. For those who prefer a stationary view, a removable stand transforms the piece into a playful desk watch.</p><p>The collection consists of eight distinct colorways — a direct nod to the octagonal bezel and eight signature screws of the original 1972 Royal Oak. The lineup is split into two configurations: six Lépine-style models with a 12 o'clock crown and two-hand display and two Savonnette-style models featuring a 3 o'clock crown paired with a small seconds subdial.</p><p>HUIT BLANC stands out with its pristine white Bioceramic case and a bezel uniquely accented by screws in eight different hues. Vibrant pairings like the pink and cherry red OTTO ROSSO or the navy and orange ORENJI HACHI utilize contrasting stitching on their respective calfskin lanyards to amplify their playful character. The Savonnette models, LAN BA and OTG ROZ, offer the most complex visual depth, the latter combining teal, pink and yellow tones with specialized movement color schemes visible through transparent casebacks.</p><p>Beneath the vibrant Bioceramic cases lies a powerhouse of modern engineering: a new hand-wound iteration of Swatch’s fully automated SISTEM51 movement. Protected by 15 active patents, this movement provides a 90-hour power reserve and features the anti-magnetic Nivachron™ balance spring, a component originally co-developed with Audemars Piguet. The inner workings are partially visible through a sapphire caseback, which highlights a patented barrel drum that serves as a visual power reserve indicator.</p><p>The Audemars Piguet x Swatch Royal Pop collection will be available exclusively at <a href="https://www.swatch.com/en-us/stores?collection=sp" target="_blank" rel="noopener">select Swatch retail locations</a> beginning May 16, 2026. To manage the anticipated demand, purchases are strictly limited to one watch per person, per day. 100% of Audemars Piguet’s proceeds from the partnership will fund a dedicated initiative for preserving rare watchmaking savoir-faire and fostering the next generation of horological talent.</p><p><a href="https://hypebeast.com/2026/5/swatch-audemars-piguet-royal-pop-collaboration-release-info" title="Royal Pop: The Audemars Piguet x Swatch Collab Escapes the Wrist" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82215" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82215" />    </a></p>]]></content:encoded>
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      <title>The 2026 Loewe Craft Prize Show Is Here</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Floewe-foundation-craft-prize-2026-winner-jongjin-park-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummarySouth Korean ceramicist Jongjin Park has been awarded the 2026 Loewe Foundation Craft Prize for his work, “Strata of Illusion” (2025)The chair-like piece has roots in ceramics, while evoking elements and traditions of glassblowing and bookbinding, which won over the judges“Strata of Illusion” and all 30 shortlisted works will go up at the National Singapore Gallery in a special showcase running through June 14The annual Loewe Foundation Craft Prize exhibition has arrived in Singapore and South Korean ceramicist Jongjin Park is taking home the competition’s top prize. You can catch a closer look at Park’s winning work, “Strata of Illusion” (2025), mounted beside all 30 shortlisted works, in a special showcase now on view at the National Gallery Singapore through June 14.The finalists were selected from a 5,100-piece pool of woodwork, furniture, bookbinding, glass, jewelry, textile pieces and ceramics by artists from 133 countries and regions. “Strata of Illusion” won over the jury for its unexpected sculptural presence and ability to “confound expectations of what ceramics can be.”The chair-like composition is made from thousands of sheets of paper, coated in porcelain slip and laid atop one another. When fired at high temperatures, paper burns away and gravity takes hold, causing the center to collapse. Additionally, Park’s use of air nods to glassblowing traditions, while the meticulous layering evokes bookbinding.The jury – which includes architect Frida Escobedo, Loewe’s creative directors Jack McCollough and Lazaro Hernandez, and the 2025 Prize winner, Kunimasa Aoki – sought works that proved excellence in technical finesse, innovation and artistic vision. “Frafra Tapestry” (2024), the collaborative work by Spanish designer Álvaro Catalán de Ocón’s and Ghanaian artisanal collective Baba Tree Master Weavers, alongside the two-necklace “Collier” (2025) by Italian jewelry artist Graziano Visintin were also awarded special mentions.“Craft has been at the heart of LOEWE since the House was founded 180 years ago. Across each of the shortlisted works, we encountered an extraordinary sense of commitment, creativity, and innovation. Together, they stand as a powerful testament to the enduring possibilities of making,” wrote McCollough and Hernandez.The 2026 Loewe Foundation Craft Prize showcase is now on view in Singapore. Head to the competition’s website to learn more about the works.National Gallery Singapore1 St Andrew’s Road,Singapore 178957</div><p><a href="https://hypebeast.com/2026/5/loewe-foundation-craft-prize-2026-winner-jongjin-park" title="The 2026 Loewe Craft Prize Show Is Here" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 18:21:06 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/loewe-foundation-craft-prize-2026-winner-jongjin-park</link>
      <guid>https://hypebeast.com/?post=6719498</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Art]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Floewe-foundation-craft-prize-2026-winner-jongjin-park-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>South Korean ceramicist Jongjin Park has been awarded the 2026 Loewe Foundation Craft Prize for his work, “Strata of Illusion” (2025)</li><li>The chair-like piece has roots in ceramics, while evoking elements and traditions of glassblowing and bookbinding, which won over the judges</li><li>“Strata of Illusion” and all 30 shortlisted works will go up at the National Singapore Gallery in a special showcase running through June 14</li></ul><p>The annual <a href="https://hypebeast.com/tags/loewe-foundation-craft-prize">Loewe Foundation Craft Prize</a> exhibition has arrived in Singapore and South Korean ceramicist <a href="https://www.jongjinpark.com/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnnezv3YJ4Lly-i4EZOwUY5YN4DtjPiOThucmUZq4-jap4XLwe3764IUI9daI_aem_5AU9n-YF3SJUZGedW03gIQ" target="_blank" rel="noopener">Jongjin Park</a> is taking home the competition’s top prize. You can catch a closer look at Park’s winning work, “Strata of Illusion” (2025), mounted beside all <a href="https://hypebeast.com/2026/2/loewe-foundation-craft-prize-2026-finalist-shortlist">30 shortlisted works,</a> in a special showcase now on view at the National Gallery Singapore through June 14.</p><p>The finalists were selected from a 5,100-piece pool of woodwork, furniture, bookbinding, glass, jewelry, textile pieces and ceramics by artists from 133 countries and regions. “Strata of Illusion” won over the jury for its unexpected sculptural presence and ability to “confound expectations of what ceramics can be.”</p><p>The chair-like composition is made from thousands of sheets of paper, coated in porcelain slip and laid atop one another. When fired at high temperatures, paper burns away and gravity takes hold, causing the center to collapse. Additionally, Park’s use of air nods to glassblowing traditions, while the meticulous layering evokes bookbinding.</p><p><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-5.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-6.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-7.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-8.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-9.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-10.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-11.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-12.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-13.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-14.jpg" alt="" /><br /><img src="https://hypebeast.com/image/2026/05/12/loewe-foundation-craft-prize-2026-winner-jongjin-park-15.jpg" alt="" /></p><p>The jury – which includes architect <a href="https://hypebeast.com/tags/frida-escobedo">Frida Escobedo</a>, Loewe’s creative directors <a href="https://hypebeast.com/tags/jack-mccollough">Jack McCollough</a> and <a href="https://hypebeast.com/tags/lazaro-hernandez">Lazaro Hernandez</a>, and the <a href="https://hypebeast.com/2025/5/kunimasa-aoki-2025-loewe-foundation-craft-prize-winner">2025 Prize winner</a>, Kunimasa Aoki – sought works that proved excellence in technical finesse, innovation and artistic vision. “Frafra Tapestry” (2024), the collaborative work by Spanish designer <a href="https://www.instagram.com/alvarocatalandeocon/" target="_blank" rel="noopener">Álvaro Catalán de Ocón</a>’s and Ghanaian artisanal collective <a href="https://babatree.com/en-us?srsltid=AfmBOopGSx17ikA1brq-NEgLE0sEfxbjt4rsPLZUPE0C1LV7rfx9M8kV" target="_blank" rel="noopener">Baba Tree Master Weavers</a>, alongside the two-necklace “Collier” (2025) by Italian jewelry artist Graziano Visintin were also awarded special mentions.</p><p>“Craft has been at the heart of LOEWE since the House was founded 180 years ago. Across each of the shortlisted works, we encountered an extraordinary sense of commitment, creativity, and innovation. Together, they stand as a powerful testament to the enduring possibilities of making,” wrote McCollough and Hernandez.</p><p>The 2026 Loewe Foundation Craft Prize showcase is now on view in Singapore. Head to the competition’s <a href="https://www.loewe.com/usa/en/pd/stories-loewe-foundation/craft-prize-finalists.html" target="_blank" rel="noopener">website</a> to learn more about the works.</p><p><strong>National Gallery Singapore</strong><br />1 St Andrew’s Road,<br />Singapore 178957</p><p><a href="https://hypebeast.com/2026/5/loewe-foundation-craft-prize-2026-winner-jongjin-park" title="The 2026 Loewe Craft Prize Show Is Here" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=60820" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=60820" />    </a></p>]]></content:encoded>
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    <item>
      <title>Y-3 Is Dropping a Full Collection Through the Eyes of Wales Bonner</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fwales-bonner-y-3-adidas-originals-ss26-collection-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe Y-3 by Wales Bonner collection blends vintage Caribbean-British aesthetics with Yohji Yamamoto’s Japanese minimalism, featuring embroidered satin jackets and retro knits.Accompanied by the reptile-textured Field Lizard sneaker, the cross-cultural collaboration launches May 13 across adidas and Wales Bonner platforms.After unveiling the Y-3 x WB adidas Field Lizzard sneaker, Wales Bonner just designed her own Y-3 collection that combines her distinct vintage style with Yohji Yamamoto’s sport-forward adidas line.The campaign is an intimate set of vignettes, comprising a study of collectors and creators based in Tokyo, photographed in their own spaces by Takashi Homma. From traditional Japanese interiors to an African art collection, the settings reflect the cross-cultural nature of the collaboration, with Yohji Yamamoto, from Tokyo, and Wales Bonner, a British designer with Caribbean roots. The clothes are only an extension of this theme, combining Wales Bonner's affinity for retro adidas sportswear with Yamamoto's heritage-inspired details and minimalist expression.Leading the apparel lineup is a coffee-hued Satin Track Jacket, featuring a tonal souvenir-style Japanese nature-inspired embroidery on the backside. The lustrous brown jacket is styled with the bright blue Y-3 End Pant, finished with brown stripes down the sides. Elsewhere, a tan knitted track jacket is accented with dark brown stripes and a "Y-3 WB" wordmark at the waist. View this post on InstagramA post shared by adidas Originals (@adidasoriginals) Keeping SS26 in mind, the mesh tank top and baggy shorts were essential additions to round out the collection with seasonal styles. For accessories, a brimmed beanie in two earth-toned colorways and elsewhere, a roomy patent leather handbag emblazoned with a golden Y-3 WB wordmark is a louder statement.The collection follows the reveal of the Field Lizzard, a football-inspired low sneaker that combines reptilian and black leathers with quietly embossed logos and white stripes. Echoing the 70's sportswear feel of the apparel collection, the shoes complement the collection while standing out as the centerpiece of the collaboration between the legendary designers.Y-3 by Wales Bonner will be available on May 13 at 10 AM CET on walesbonner.com, CONFIRMED, adidas.com, and ar select stockists.​</div><p><a href="https://hypebeast.com/2026/5/wales-bonner-y-3-adidas-originals-ss26-collection-release-date-info" title="Y-3 Is Dropping a Full Collection Through the Eyes of Wales Bonner" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 18:01:55 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/wales-bonner-y-3-adidas-originals-ss26-collection-release-date-info</link>
      <guid>https://hypebeast.com/?post=6719486</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fwales-bonner-y-3-adidas-originals-ss26-collection-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><h3>Summary</h3><ul><li>The Y-3 by Wales Bonner collection blends vintage Caribbean-British aesthetics with Yohji Yamamoto’s Japanese minimalism, featuring embroidered satin jackets and retro knits.</li><li>Accompanied by the reptile-textured Field Lizard sneaker, the cross-cultural collaboration launches May 13 across adidas and Wales Bonner platforms.</li></ul><p>After unveiling the <a href="https://hypebeast.com/tags/y-3">Y-3</a> <a href="https://hypebeast.com/2026/5/wales-bonner-adidas-y-3-the-field-lizzard-ki6114-cream-white-dark-brown-core-black-official-images-release-info">x WB adidas Field Lizzard</a> sneaker, <a href="https://hypebeast.com/tags/wales-bonner">Wales Bonner</a> just designed her own Y-3 collection that combines her distinct vintage style with <a href="https://hypebeast.com/tags/yohji-yamamoto">Yohji Yamamot</a>o’s sport-forward adidas line.</p><p>The campaign is an intimate set of vignettes, comprising a study of collectors and creators based in Tokyo, photographed in their own spaces by Takashi Homma. From traditional Japanese interiors to an African art collection, the settings reflect the cross-cultural nature of the collaboration, with Yohji Yamamoto, from Tokyo, and Wales Bonner, a British designer with Caribbean roots. The clothes are only an extension of this theme, combining Wales Bonner's affinity for retro adidas sportswear with Yamamoto's heritage-inspired details and minimalist expression.</p><p>Leading the apparel lineup is a coffee-hued Satin Track Jacket, featuring a tonal souvenir-style Japanese nature-inspired embroidery on the backside. The lustrous brown jacket is styled with the bright blue Y-3 End Pant, finished with brown stripes down the sides. Elsewhere, a tan knitted track jacket is accented with dark brown stripes and a "Y-3 WB" wordmark at the waist.</p><p><center><br /><blockquote class="instagram-media bypass" data-instgrm-permalink="https://www.instagram.com/reel/DYMNjpZIE7Z/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DYMNjpZIE7Z/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DYMNjpZIE7Z/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by adidas Originals (@adidasoriginals)</a></p></div></blockquote><p> </center></p><p>Keeping SS26 in mind, the mesh tank top and baggy shorts were essential additions to round out the collection with seasonal styles. For accessories, a brimmed beanie in two earth-toned colorways and elsewhere, a roomy patent leather handbag emblazoned with a golden Y-3 WB wordmark is a louder statement.</p><p>The collection follows the reveal of the Field Lizzard, a football-inspired low sneaker that combines reptilian and black leathers with quietly embossed logos and white stripes. Echoing the 70's sportswear feel of the apparel collection, the shoes complement the collection while standing out as the centerpiece of the collaboration between the legendary designers.</p><p>Y-3 by Wales Bonner will be available on May 13 at 10 AM CET on walesbonner.com, CONFIRMED, <a href="https://www.adidas.com/us">adidas.com</a>, and ar select stockists.​</p><p><a href="https://hypebeast.com/2026/5/wales-bonner-y-3-adidas-originals-ss26-collection-release-date-info" title="Y-3 Is Dropping a Full Collection Through the Eyes of Wales Bonner" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=56560" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=56560" />    </a></p>]]></content:encoded>
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    <item>
      <title>From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F01%2FSOSUPERSAM-main.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it's where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.Samantha Duenas knows a thing or two about blending worlds, especially inside the DJ Booth. Known to most as SOSUPERSAM, her life moves through sound, energy, and community, whether that’s behind the decks at a packed party or shaping culture through her creative work. Golf, though, enters that rhythm differently. It’s quieter, slower, and a little more personal. You wouldn’t think “golfer" at first glance but it's exactly what makes her a true candidate for our Hidden Hypegolfer series.Duenas’ introduction to the game was more about proximity rather than performance or aesthetics. “I started playing golf around five years ago to spend time with my family, and really learn something that my parents were interested in and to get outside,” she says. What began as a way to connect gradually turned into something she could claim for herself, a space where the noise of everything else could soften.That sense of connection still anchors her relationship with the game. Golf, in her world, really isn’t about chasing scores or perfecting form but about understanding people, especially her dad. “It is like sort of the main narrative and connective tissue between my dad and the rest of the world,” she explains. Learning golf became another way of learning him, and in that process, building a deeper closeness that extends beyond the course.Step onto the fairway with her, and the energy shifts. There’s no urgency to compete, no pressure to perform. “I’m not competitive. I’m like all vibes and I’m just like in my own world, playing my own game,” she says. It’s a mindset that mirrors how she moves through life creatively being present, intuitive, and open. Even her idea of a “perfect” round leans into that ease: “nine holes, all short game, lots of snacks.”Still, her creative instincts never fully switch off. If anything, they reshape how she sees the sport. “I see golf as puzzles and in this 3D landscape puzzle, you have your toolkit, and then you gotta work it out,” she says. It’s a perspective that feels natural coming from someone who’s built a career curating sound and atmosphere. And each hole is like a set, requiring feel, timing, and subtle adjustments.Los Angeles only amplifies that crossover. The city’s golf scene, as she describes it, is “so inviting and super chill and a lot more approachable and accessible than I had originally imagined.” It’s also where style and sport blur in ways that feel familiar to her. Her look leans classic with a twist and it’s “a bit menswear” with a relaxed, Olsen-coded sensibility. It carries onto the course without feeling forced and golf becomes another place to express, not reinvent.That’s where brands like Oakley find their place, as part of the uniform that moves with SOSUPERSAM. The brand itself positions golf at the intersection of performance and the unexpected, embedding it within culture rather than separating from it, like Duenas who already occupies the golf space naturally. Whether she’s cycling through looks before a round or just pulling together something that feels right, she’s more about how the gear flows with her looks and play style.At its core, though, golf offers her something she doesn’t always get elsewhere: time. “It’s actually probably the hardest part, finding the time,” she admits. Between motherhood, music, and everything in between, stepping onto the course becomes a deliberate act. A pause. A way to unplug. “It’s a challenge to slow things down, unplug, not have signal and not be available.” And maybe that’s why it sticks, because the game balances everything else. In a life built on movement and connection, golf becomes something quieter. It’s a sport still rooted in community, but offering just enough space to reset. For SOSUPERSAM, that’s the appeal and having somewhere to go when everything else is seemingly always in motion.Head to Oakley.com to learn more about the products you can take from your daily routine to the course.</div><p><a href="https://hypebeast.com/2026/5/oakley-hidden-hypegolfer-sosupersam-profile" title="From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer" target="_blank" rel="noopener">Read more at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 17:41:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/oakley-hidden-hypegolfer-sosupersam-profile</link>
      <guid>https://hypebeast.com/?post=6714185</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sales]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F01%2FSOSUPERSAM-main.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><em>Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it's where performance, personal expression, and culture intersect. With <a href="https://hypebeast.com/tags/oakley">Oakley</a> also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.</em></p><p><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/02-oakley-sosupersam-Gallery1-1.png" alt="" /><br /><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/02-oakley-sosupersam-Gallery1-2.png" alt="" /></p><p>Samantha Duenas knows a thing or two about blending worlds, especially inside the DJ Booth. Known to most as <a href="https://www.instagram.com/sosupersam/" target="_blank" rel="noopener">SOSUPERSAM</a>, her life moves through sound, energy, and community, whether that’s behind the decks at a packed party or shaping culture through her creative work. Golf, though, enters that rhythm differently. It’s quieter, slower, and a little more personal. You wouldn’t think “golfer" at first glance but it's exactly what makes her a true candidate for our Hidden Hypegolfer series.</p><p><img class="aligncenter size-full wp-image-6714189" src="https://hypebeast.com/image/2026/05/01/03-oakley-sosupersam-Image.png" alt="" width="3840" height="2160" /></p><p>Duenas’ introduction to the game was more about proximity rather than performance or aesthetics. “I started playing golf around five years ago to spend time with my family, and really learn something that my parents were interested in and to get outside,” she says. What began as a way to connect gradually turned into something she could claim for herself, a space where the noise of everything else could soften.</p><p><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/04-oakley-sosupersam-Gallery1-1.png" alt="" /><br /><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/04-oakley-sosupersam-Gallery1-2.png" alt="" /></p><p>That sense of connection still anchors her relationship with the game. Golf, in her world, really isn’t about chasing scores or perfecting form but about understanding people, especially her dad. “It is like sort of the main narrative and connective tissue between my dad and the rest of the world,” she explains. Learning golf became another way of learning him, and in that process, building a deeper closeness that extends beyond the course.</p><p><img class="aligncenter size-full wp-image-6714192" src="https://hypebeast.com/image/2026/05/01/05-oakley-sosupersam-Image.png" alt="" width="3840" height="2160" /></p><p>Step onto the fairway with her, and the energy shifts. There’s no urgency to compete, no pressure to perform. “I’m not competitive. I’m like all vibes and I’m just like in my own world, playing my own game,” she says. It’s a mindset that mirrors how she moves through life creatively being present, intuitive, and open. Even her idea of a “perfect” round leans into that ease: “nine holes, all short game, lots of snacks.”</p><p><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/06-oakley-sosupersam-Image.png" alt="" /></p><p>Still, her creative instincts never fully switch off. If anything, they reshape how she sees the sport. “I see golf as puzzles and in this 3D landscape puzzle, you have your toolkit, and then you gotta work it out,” she says. It’s a perspective that feels natural coming from someone who’s built a career curating sound and atmosphere. And each hole is like a set, requiring feel, timing, and subtle adjustments.</p><p><img class="aligncenter size-full wp-image-6714194" src="https://hypebeast.com/image/2026/05/01/07-oakley-sosupersam-Image.png" alt="" width="3840" height="2160" /></p><p>Los Angeles only amplifies that crossover. The city’s golf scene, as she describes it, is “so inviting and super chill and a lot more approachable and accessible than I had originally imagined.” It’s also where style and sport blur in ways that feel familiar to her. Her look leans classic with a twist and it’s “a bit menswear” with a relaxed, Olsen-coded sensibility. It carries onto the course without feeling forced and golf becomes another place to express, not reinvent.</p><p><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/08-oakley-sosupersam-Gallery1-1.png" alt="" /><br /><img style="max-width: none; margin: 0 auto;" src="https://hypebeast.com/image/2026/05/01/08-oakley-sosupersam-Gallery1-2.png" alt="" /></p><p>That’s where brands like Oakley find their place, as part of the uniform that moves with SOSUPERSAM. The brand itself positions golf at the intersection of performance and the unexpected, embedding it within culture rather than separating from it, like Duenas who already occupies the golf space naturally. Whether she’s cycling through looks before a round or just pulling together something that feels right, she’s more about how the gear flows with her looks and play style.</p><p><img class="aligncenter size-full wp-image-6714197" src="https://hypebeast.com/image/2026/05/01/09-oakley-sosupersam-Image.png" alt="" width="3840" height="2160" /></p><p>At its core, though, golf offers her something she doesn’t always get elsewhere: time. “It’s actually probably the hardest part, finding the time,” she admits. Between motherhood, music, and everything in between, stepping onto the course becomes a deliberate act. A pause. A way to unplug. “It’s a challenge to slow things down, unplug, not have signal and not be available.” And maybe that’s why it sticks, because the game balances everything else. In a life built on movement and connection, golf becomes something quieter. It’s a sport still rooted in community, but offering just enough space to reset. For SOSUPERSAM, that’s the appeal and having somewhere to go when everything else is seemingly always in motion.</p><p>Head to <a href="https://www.oakley.com/en-us" target="_blank" rel="noopener">Oakley.com</a> to learn more about the products you can take from your daily routine to the course.</p><p><a href="https://hypebeast.com/2026/5/oakley-hidden-hypegolfer-sosupersam-profile" title="From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer" target="_blank" rel="noopener">Read more at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62814" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62814" />    </a></p>]]></content:encoded>
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      <title>JW ANDERSON Just Turned Diadora's 1975 Runner Into Your Next Obsession</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F08%2Fdiadora-jwa-excl-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Italian sportswear has quietly become one of fashion’s most enduring reference points. Long before luxury labels started mining the aesthetics of terraces, tracksuits and archival runners, brands like Diadora were already shaping the visual language of sport through performance design and technical craftsmanship. Now, that history is being pulled back into focus through a new collaboration with JW ANDERSON, marking the label’s first-ever project with the heritage footwear company.At the center of the release is the Equipe trainer, a silhouette originally introduced by Diadora in 1975 for elite runners. While plenty of archival sneakers get revived today, the Equipe carries a different kind of weight because it comes from a pre-sneaker-boom era when performance footwear was still deeply tied to athletics rather than lifestyle. Jonathan Anderson taps directly into that lineage, keeping the shoe’s lean runner profile intact while pushing it into a more fashion-forward space through saturated color treatments and elevated detailing.The timing also makes sense culturally. Slim runners, technical nylon and understated athletic silhouettes are increasingly replacing oversized statement sneakers. The shoe features a streamlined build with a swallowtail toe, heel-wrapping outsole and subtle branded hardware, balancing performance history with and understated design language.The collaboration was first previewed in JW ANDERSON’s AW26 lookbook, and our Hypebeast exclusive features unreleased campaign imagery starring actor Conor Sánchez, photographed by Sammy Khoury. Available in four colorways — Green Night, Navy Peony, Empire Red and Princess Blue — the project also highlights the craftsmanship coming out of Montebelluna, Italy, a region long considered one of the spiritual homes of technical footwear production.The limited-edition release arrives May 15 through select JW ANDERSON stores, Nordstrom and both jwanderson.com and diadora.com.</div><p><a href="https://hypebeast.com/2026/5/jw-anderson-diadora-collaboration-sneakers" title="JW ANDERSON Just Turned Diadora&#039;s 1975 Runner Into Your Next Obsession" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 16:20:13 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/jw-anderson-diadora-collaboration-sneakers</link>
      <guid>https://hypebeast.com/?post=6718075</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F08%2Fdiadora-jwa-excl-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Italian sportswear has quietly become one of fashion’s most enduring reference points. Long before luxury labels started mining the aesthetics of terraces, tracksuits and archival runners, brands like <a href="http://hypebeast.com/tags/diadora" target="_blank" rel="noopener">Diadora</a> were already shaping the visual language of sport through performance design and technical craftsmanship. Now, that history is being pulled back into focus through a new collaboration with <a href="http://hypebeast.com/tags/jw-anderson" target="_blank" rel="noopener">JW ANDERSON</a>, marking the label’s first-ever project with the heritage footwear company.</p><p>At the center of the release is the <a href="https://hypebeast.com/2026/4/diadora-brand-profile-equipe-model" target="_blank" rel="noopener">Equipe trainer</a>, a silhouette originally introduced by Diadora in 1975 for elite runners. While plenty of archival sneakers get revived today, the Equipe carries a different kind of weight because it comes from a pre-sneaker-boom era when performance footwear was still deeply tied to athletics rather than lifestyle. Jonathan Anderson taps directly into that lineage, keeping the shoe’s lean runner profile intact while pushing it into a more fashion-forward space through saturated color treatments and elevated detailing.</p><p>The timing also makes sense culturally. Slim runners, technical nylon and understated athletic silhouettes are increasingly replacing oversized statement sneakers. The shoe features a streamlined build with a swallowtail toe, heel-wrapping outsole and subtle branded hardware, balancing performance history with and understated design language.</p><p>The collaboration was first previewed in JW ANDERSON’s AW26 lookbook, and our Hypebeast exclusive features unreleased campaign imagery starring actor Conor Sánchez, photographed by Sammy Khoury. Available in four colorways — Green Night, Navy Peony, Empire Red and Princess Blue — the project also highlights the craftsmanship coming out of Montebelluna, Italy, a region long considered one of the spiritual homes of technical footwear production.</p><p>The limited-edition release arrives May 15 through select JW ANDERSON stores, Nordstrom and both <a href="https://jwanderson.com/en-us?gad_source=1&amp;gad_campaignid=23057783248&amp;gbraid=0AAAAADOyaFn4oHUm4MQ2ZUAmF_Ehn_m1l&amp;gclid=Cj0KCQjwk_bPBhDXARIsACiq8R00VIG_sS9WdGd8X2WMCocRmQ0ysjOzHspLqw-F5bhr9h7gfThUsKMaAsPXEALw_wcB" target="_blank" rel="noopener">jwanderson.com</a> and <a href="https://www.diadora.com/en/us/" target="_blank" rel="noopener">diadora.com</a>.</p><p><a href="https://hypebeast.com/2026/5/jw-anderson-diadora-collaboration-sneakers" title="JW ANDERSON Just Turned Diadora&#039;s 1975 Runner Into Your Next Obsession" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=93886" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=93886" />    </a></p>]]></content:encoded>
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      <title>Calvin LeCompte Offers a Scorched Slice of Psychedelic Americana with “Freeway”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FUntitled-design-57.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Calvin LeCompte and Tommy Malekoff are two if-you-know artists who've been operating in their own respective lanes — LeCompte as a cult figure in underground music, Malekoff as a video artist whose work with Salem, Bladee, Yung Lean, and brands like Stüssy has made him one of the more singular eyes in the game. "Freeway" is where those lanes converge.The track from LeCompte’s new LP Fu Lai Cai Lai 5 Seas Legends (what a name!) is a hazy, ebullient soundscape. It’s the kind of thing you want playing on a long drive as neon signs blur past a rain-streaked window, your corneas dilating. “Telecaster lines arriving one after another through long impressionistic arrangements,” writes LeCompte, adding that it’s “a narcotic record sparkling like baywater at three in the morning.”The ambient drift of the track finds a natural visual counterpart in Malekoff's hyperreal Americana imagery, where "Walgreens electric reds liquefying into sodium orange washing across the windshield." It’s terrain Malekoff knows well. His practice has long been drawn to the places and situations most people scroll past, blending found footage, vérité, and staged scenes into something that sits between documentary and fever dream.LeCompte goes on to describe "Freeway" as "American exhaustion wrapped in fluorescent optimism," a feeling Malekoff has made something of a signature: the liminal, the overlit, the mundane tipping toward the sublime.Watch the video above. Fu Lai Cai Lai 5 Seas Legends is out now via Maximum Exposure Inc.</div><p><a href="https://hypebeast.com/2026/5/calvin-lecompte-offers-a-scorched-slice-of-psychedelic-americana-with-freeway" title="Calvin LeCompte Offers a Scorched Slice of Psychedelic Americana with “Freeway”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 16:58:48 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/calvin-lecompte-offers-a-scorched-slice-of-psychedelic-americana-with-freeway</link>
      <guid>https://hypebeast.com/?post=6719421</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Music]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FUntitled-design-57.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><iframe width="560" height="315" src="https://www.youtube.com/embed/yTiZuhJYqCM?si=eW6j38wgXn84Pm7_" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p><p>Calvin LeCompte and Tommy Malekoff are two if-you-know artists who've been operating in their own respective lanes — LeCompte as a cult figure in underground music, Malekoff as a video artist whose work with Salem, Bladee, Yung Lean, and brands like Stüssy has made him one of the more singular eyes in the game. "Freeway" is where those lanes converge.</p><p>The track from LeCompte’s new LP <em><a href="https://open.spotify.com/album/70Shd6BtnBUCP7XY95eg93?si=9m9p1SqSQg-LsLz0Itz0MA">Fu Lai Cai Lai 5 Seas Legends</a></em> (what a name!) is a hazy, ebullient soundscape. It’s the kind of thing you want playing on a long drive as neon signs blur past a rain-streaked window, your corneas dilating. “Telecaster lines arriving one after another through long impressionistic arrangements,” writes LeCompte, adding that it’s “a narcotic record sparkling like baywater at three in the morning.”</p><p>The ambient drift of the track finds a natural visual counterpart in Malekoff's hyperreal Americana imagery, where "Walgreens electric reds liquefying into sodium orange washing across the windshield." It’s terrain Malekoff knows well. His practice has long been drawn to the places and situations most people scroll past, blending found footage, vérité, and staged scenes into something that sits between documentary and fever dream.</p><p>LeCompte goes on to describe "Freeway" as "American exhaustion wrapped in fluorescent optimism," a feeling Malekoff has made something of a signature: the liminal, the overlit, the mundane tipping toward the sublime.</p><p>Watch the video above. <em><a href="https://open.spotify.com/album/70Shd6BtnBUCP7XY95eg93?si=9m9p1SqSQg-LsLz0Itz0MA">Fu Lai Cai Lai 5 Seas Legends</a></em> is out now via Maximum Exposure Inc.</p><p><a href="https://hypebeast.com/2026/5/calvin-lecompte-offers-a-scorched-slice-of-psychedelic-americana-with-freeway" title="Calvin LeCompte Offers a Scorched Slice of Psychedelic Americana with “Freeway”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11407" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11407" />    </a></p>]]></content:encoded>
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      <title>Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-000a.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryTech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholderCharli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House MafiaTo launch the collaboration, the brand debuted a new global campaign titled "NOTHING (CHARLI XCX)" shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery lifeThe intersection of technology and pop culture just got a massive jolt of energy. Nothing, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped Charli xcx as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights—including The Weeknd, Casey Neistat, and Swedish House Mafia—who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. "When I’m creating, I’m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed," Charli xcx shared regarding the new partnership. "Its ethos of prioritising creatives is really something I look for when working with a partner."Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly "quieter, more minimal, more monotonous," while Charli has spent her entire career sprinting in the exact opposite direction. "We want Nothing to feel more like that," Pei stated. "She's joining as a shareholder and partner, and the campaign launching today is just the start of what we're working on together."That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer's long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device's industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn't have to be boring.</div><p><a href="https://hypebeast.com/2026/5/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement" title="Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 14:11:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement</link>
      <guid>https://hypebeast.com/?post=6719312</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Tech &amp; Gadgets]]></category>
      <category><![CDATA[UK]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-000a.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder</li><li>Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia</li><li>To launch the collaboration, the brand debuted a new global campaign titled "NOTHING (CHARLI XCX)" shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life</li></ul><p>The intersection of technology and pop culture just got a massive jolt of energy. <a href="https://hypebeast.com/tags/nothing">Nothing</a>, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped <a href="https://hypebeast.com/tags/charli-xcx">Charli xcx</a> as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.</p><p>By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights—including The Weeknd, Casey Neistat, and Swedish House Mafia—who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. "When I’m creating, I’m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed," Charli xcx shared regarding the new partnership. "Its ethos of prioritising creatives is really something I look for when working with a partner."</p><p>Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly "quieter, more minimal, more monotonous," while Charli has spent her entire career sprinting in the exact opposite direction. "We want Nothing to feel more like that," Pei stated. "She's joining as a shareholder and partner, and the campaign launching today is just the start of what we're working on together."</p><p>That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer's long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device's industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.</p><p>As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn't have to be boring.</p><p><a href="https://hypebeast.com/2026/5/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement" title="Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99927" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99927" />    </a></p>]]></content:encoded>
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      <title>SALEM x Supreme Spring 2026 Collaboration</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fsalem-supreme-spring-2026-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummarySupreme has officially unveiled its latest Spring 2026 collaboration, teaming up with influential American electronic music group SALEMThe capsule collection channels the band's dark aesthetic across a range of apparel, highlighted by a Half Zip Stadium Jacket, Zip Up Hooded Sweatshirt, and unique Hospital SocksThe Supreme x SALEM collection is set to release globally on May 14, 2026, with the Asia release following shortly after on May 16Supreme is taking a deep dive into the musical underground. For its latest Spring 2026 release, the iconic New York streetwear label is joining forces with SALEM, the enigmatic American musical group that helped pioneer the dark, atmospheric electronic sound of the late 2000s. Known for their elusive nature and profound influence on modern music and fashion aesthetics, SALEM’s signature blend of gloom and grit serves as the perfect canvas for Supreme's latest collaborative capsule.Formed in Northern Michigan in 2006 by Jack Donoghue, John Holland, and former member Heather Marlatt, SALEM built a massive cult following through early word-of-mouth, distributing their music via .zip files on web forums. They defied traditional categorization, creating a haunting sonic landscape that fused Houston chopped-n-screwed rap, Chicago juke, heavy shoegaze, experimental drone, and classical music. The release of their 2010 debut LP, King Night, was a watershed cultural moment, delivering a clashing, melodic sound that continues to be heavily referenced by artists across multiple genres today.To celebrate the band's legacy—which includes their highly anticipated 2020 sophomore album, Fires in Heaven—Supreme has curated a six-piece collection that perfectly channels SALEM's foreboding energy. The drop is headlined by a striking Half Zip Stadium Jacket and a Zip Up Hooded Sweatshirt, offering ideal transitional layers for unpredictable spring weather. The core apparel lineup is rounded out by an S/S Top and a classic graphic Tee.True to form, Supreme ensured the accessories matched the specific vibe of the collaboration. The collection features a co-branded New Era® fitted hat and a pair of distinctive "Hospital Socks," a subtle, gritty nod to the institutional, raw aesthetic frequently associated with the band's visual identity. By tapping a group as culturally significant and sonically unique as SALEM, Supreme continues to prove its absolute mastery of bridging the gap between niche subcultures and mainstream streetwear.The new SALEM x Supreme Spring 2026 collaboration drops on May 14, then on May 16 in Asia via the brand's webstore and brick-and-mortar locations.</div><p><a href="https://hypebeast.com/2026/5/salem-supreme-spring-2026-collaboration-release-info" title="SALEM x Supreme Spring 2026 Collaboration" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 08:34:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/salem-supreme-spring-2026-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6719157</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fsalem-supreme-spring-2026-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Supreme has officially unveiled its latest Spring 2026 collaboration, teaming up with influential American electronic music group SALEM</li><li>The capsule collection channels the band's dark aesthetic across a range of apparel, highlighted by a Half Zip Stadium Jacket, Zip Up Hooded Sweatshirt, and unique Hospital Socks</li><li>The Supreme x SALEM collection is set to release globally on May 14, 2026, with the Asia release following shortly after on May 16</li></ul><p><a href="https://hypebeast.com/tags/supreme">Supreme</a> is taking a deep dive into the musical underground. For its latest <a href="https://hypebeast.com/tags/spring-2026">Spring 2026</a> release, the iconic New York streetwear label is joining forces with <a href="https://hypebeast.com/tags/salem">SALEM</a>, the enigmatic American musical group that helped pioneer the dark, atmospheric electronic sound of the late 2000s. Known for their elusive nature and profound influence on modern music and fashion aesthetics, SALEM’s signature blend of gloom and grit serves as the perfect canvas for Supreme's latest collaborative capsule.</p><p>Formed in Northern Michigan in 2006 by Jack Donoghue, John Holland, and former member Heather Marlatt, SALEM built a massive cult following through early word-of-mouth, distributing their music via .zip files on web forums. They defied traditional categorization, creating a haunting sonic landscape that fused Houston chopped-n-screwed rap, Chicago juke, heavy shoegaze, experimental drone, and classical music. The release of their 2010 debut LP, King Night, was a watershed cultural moment, delivering a clashing, melodic sound that continues to be heavily referenced by artists across multiple genres today.</p><p>To celebrate the band's legacy—which includes their highly anticipated 2020 sophomore album, Fires in Heaven—Supreme has curated a six-piece collection that perfectly channels SALEM's foreboding energy. The drop is headlined by a striking Half Zip Stadium Jacket and a Zip Up Hooded Sweatshirt, offering ideal transitional layers for unpredictable spring weather. The core apparel lineup is rounded out by an S/S Top and a classic graphic Tee.</p><p>True to form, Supreme ensured the accessories matched the specific vibe of the collaboration. The collection features a co-branded New Era® fitted hat and a pair of distinctive "Hospital Socks," a subtle, gritty nod to the institutional, raw aesthetic frequently associated with the band's visual identity. By tapping a group as culturally significant and sonically unique as SALEM, Supreme continues to prove its absolute mastery of bridging the gap between niche subcultures and mainstream streetwear.</p><p>The new SALEM x Supreme Spring 2026 collaboration drops on May 14, then on May 16 in Asia via the brand's <a href="http://supreme.com" target="_blank" rel="noopener">webstore</a> and brick-and-mortar locations.</p><p><a href="https://hypebeast.com/2026/5/salem-supreme-spring-2026-collaboration-release-info" title="SALEM x Supreme Spring 2026 Collaboration" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99015" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99015" />    </a></p>]]></content:encoded>
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      <title>Byron Allen Buys Controlling Stake in Buzzfeed, Steps in as CEO</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F11%2Fbyron-allen-buys-controlling-stake-in-buzzfeed-steps-in-as-ceo-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryMedia entrepreneur Byron Allen has agreed to acquire a 52% majority stake in BuzzFeed for $120 million via his Allen Family Digital affiliateUnder the terms of the transaction, Allen will officially become the Chairman and CEO of the companyCurrent CEO and co-founder Jonah Peretti will step down from his leadership position to take on a newly created role as President of BuzzFeed AIThe digital media landscape is undergoing another seismic shift. Media entrepreneur and television mogul Byron Allen is officially acquiring a controlling interest in BuzzFeed. According to Variety, Allen Family Digital—an affiliate of Allen’s family office—has entered into an agreement to purchase a 52% majority stake in the struggling digital publisher for $120 million USD. As part of the sweeping takeover, Allen will assume the roles of Chairman and CEO, ending a nearly two-decade era for co-founder Jonah Peretti, who has led the company since its inception in 2006.The $120 million USD transaction provides a critical financial lifeline for BuzzFeed. Prior to the announcement, the company had recently warned of severe liquidity issues, operating with limited cash against meaningful debt while facing the threat of a Nasdaq delisting. Structured as $20 million USD in cash alongside a $100 million five-year secured promissory note, the deal values the company significantly higher than its pre-announcement market capitalization of roughly $30 million. Upon the deal closing later this month, Peretti will transition into a newly created executive position: President of BuzzFeed AI.Under Peretti's new purview, BuzzFeed will continue its controversial pivot toward integrating artificial intelligence into its broader content strategy. Meanwhile, Allen is setting his sights on the streaming wars. The incoming CEO stated that his long-term vision involves transforming BuzzFeed and its subsidiary, HuffPost, into massive platforms for free-streaming video, audio, and user-generated content. Allen hopes to position the brands to directly compete with major online video and streaming giants.The acquisition is yet another major expansion for Allen's growing empire. As the head of Allen Media Group, he already oversees multiple television networks, local broadcast stations, and digital properties, including The Weather Channel.Byron Allen’s takeover of BuzzFeed marks the end of the line for the company's original indie-startup era, cementing a new corporate chapter focused on streaming and AI-driven content. As digital publishers continue to navigate a turbulent media economy, all eyes will be on Allen to see if his broadcast-heavy playbook can successfully resurrect one of the internet's most recognizable brands.</div><p><a href="https://hypebeast.com/2026/5/byron-allen-buys-controlling-stake-in-buzzfeed-steps-in-as-ceo" title="Byron Allen Buys Controlling Stake in Buzzfeed, Steps in as CEO" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 03:49:18 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/byron-allen-buys-controlling-stake-in-buzzfeed-steps-in-as-ceo</link>
      <guid>https://hypebeast.com/?post=6719028</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
      <category><![CDATA[Business]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F11%2Fbyron-allen-buys-controlling-stake-in-buzzfeed-steps-in-as-ceo-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li><p data-path-to-node="4,0,0"><span class="citation-94 citation-end-94">Media entrepreneur Byron Allen has agreed to acquire a 52% majority stake in BuzzFeed for $120 million via his Allen Family Digital affiliate</span></p></li><li><p data-path-to-node="4,1,0"><span class="citation-93 citation-end-93">Under the terms of the transaction, Allen will officially become the Chairman and CEO of the company</span></p></li><li><p data-path-to-node="4,1,0">Current CEO and co-founder Jonah Peretti will step down from his leadership position to take on a newly created role as President of BuzzFeed AI</p></li></ul><p><span class="citation-89 citation-end-89">The digital media landscape is undergoing another seismic shift.</span> <span class="citation-88 citation-end-88">Media entrepreneur and television mogul Byron Allen is officially acquiring a controlling interest in <a href="http://hypebeast.com/tags/buzzfeed">BuzzFeed</a>.</span> <span class="citation-87">According to </span><a href="https://variety.com/2026/digital/news/byron-allen-buying-buzzfeed-ceo-1236745206/"><i data-path-to-node="6" data-index-in-node="190"><span class="citation-87">Variety</span></i></a><span class="citation-87 citation-end-87">, Allen Family Digital—an affiliate of Allen’s family office—has entered into an agreement to purchase a 52% majority stake in the struggling digital publisher for $120 million USD.</span> <span class="citation-86 citation-end-86">As part of the sweeping takeover, Allen will assume the roles of Chairman and CEO, ending a nearly two-decade era for co-founder Jonah Peretti, who has led the company since its inception in 2006.</span></p><p data-path-to-node="8">The $120 million USD transaction provides a critical financial lifeline for BuzzFeed. <span class="citation-85 citation-end-85">Prior to the announcement, the company had recently warned of severe liquidity issues, operating with limited cash against meaningful debt while facing the threat of a Nasdaq delisting.</span> <span class="citation-84 citation-end-84">Structured as $20 million USD in cash alongside a $100 million five-year secured promissory note, the deal values the company significantly higher than its pre-announcement market capitalization of roughly $30 million.</span> <span class="citation-83 citation-end-83">Upon the deal closing later this month, Peretti will transition into a newly created executive position: President of BuzzFeed <a href="http://hypebeast.com/tags/ai">AI</a>.</span></p><p data-path-to-node="9"><span class="citation-82 citation-end-82">Under Peretti's new purview, BuzzFeed will continue its controversial pivot toward integrating artificial intelligence into its broader content strategy.</span> Meanwhile, Allen is setting his sights on the streaming wars. <span class="citation-81 citation-end-81">The incoming CEO stated that his long-term vision involves transforming BuzzFeed and its subsidiary, HuffPost, into massive platforms for free-streaming video, audio, and user-generated content.</span> <span class="citation-80 citation-end-80">Allen hopes to position the brands to directly compete with major online video and streaming giants.</span></p><p data-path-to-node="9"><span class="citation-79 citation-end-79 interactive-span-hovered">The acquisition is yet another major expansion for Allen's growing empire.</span> <span class="citation-78 citation-end-78 interactive-span-hovered">As the head of Allen Media Group, he already oversees multiple television networks, local broadcast stations, and digital properties, including The Weather Channel.</span></p><p data-path-to-node="9"><span class="citation-77 citation-end-77">Byron Allen’s takeover of BuzzFeed marks the end of the line for the company's original indie-startup era, cementing a new corporate chapter focused on streaming and AI-driven content.</span> As digital publishers continue to navigate a turbulent media economy, all eyes will be on Allen to see if his broadcast-heavy playbook can successfully resurrect one of the internet's most recognizable brands.</p><p><a href="https://hypebeast.com/2026/5/byron-allen-buys-controlling-stake-in-buzzfeed-steps-in-as-ceo" title="Byron Allen Buys Controlling Stake in Buzzfeed, Steps in as CEO" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77769" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77769" />    </a></p>]]></content:encoded>
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      <title>Earth Tones Arrive on the Classic Y2K-Inspired New Balance 1000 "Timberwolf"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fnew-balance-1000-timberwolf-u10006rm-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: New Balance 1000 "Timberwolf"Colorway: Timberwolf/CreamSKU: U10006RMMSRP: $170 USDRelease Date: Summer 2026Where to Buy: New BalanceNew Balance's vault continues to pay massive dividends. After officially reviving the archival 1000 silhouette earlier this year through high-profile collaborations and strategic mainline drops, the Boston-based sportswear giant is keeping the momentum rolling. Next up for the chunky, Y2K-era runner is the "Timberwolf" colorway, a versatile and earth-toned iteration that perfectly bridges the gap between retro tech aesthetics and modern, everyday wearability.First introduced at the turn of the millennium, the New Balance 1000 has quickly become a focal point of the brand's lifestyle catalog. The "Timberwolf" edition plays into the current market demand for understated, easy-to-style palettes. The upper features a lightweight, breathable mesh base dressed in crisp "Sea Salt," overlaid with smooth synthetic leather and suede panels in the titular "Timberwolf" hue—a muted, greyish-beige that provides a subtle, trail-ready aesthetic without leaning too far into full gorpcore territory.True to its performance running roots, the silhouette doesn't sacrifice comfort for style. The shoe sits atop a robust, sculpted midsole equipped with New Balance's signature ABZORB cushioning technology in the heel and forefoot, alongside a Web stability pillar, providing exceptional shock absorption and support. The retro-futuristic design is tied together with classic branding hits, including the iconic "N" logo on the midfoot and standard "1000" embroidery near the toe cap.As neutral, transitional tones continue to dominate the footwear landscape, the "Timberwolf" colorway offers a clean, rugged alternative to the vibrant metallics and bright colors seen on previous 1000 releases. Whether you are an old-school runner fanatic or a newcomer fully embracing the Y2K trend, this earthy drop is a worthy, everyday addition to the rotation.</div><p><a href="https://hypebeast.com/2026/5/earth-tones-arrive-on-the-classic-y2k-inspired-new-balance-1000-timberwolf" title="Earth Tones Arrive on the Classic Y2K-Inspired New Balance 1000 &quot;Timberwolf&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 06:34:48 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/earth-tones-arrive-on-the-classic-y2k-inspired-new-balance-1000-timberwolf</link>
      <guid>https://hypebeast.com/?post=6719077</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fnew-balance-1000-timberwolf-u10006rm-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> New Balance 1000 "Timberwolf"<br /><strong>Colorway:</strong> Timberwolf/Cream<br /><strong>SKU:</strong> U10006RM<br /><strong>MSRP:</strong> $170 USD<br /><strong>Release Date:</strong> Summer 2026<br /><strong>Where to Buy:</strong> <a href="https://www.newbalance.com/" target="_blank" rel="noopener noreferrer">New Balance</a></p><p>New Balance's vault continues to pay massive dividends. After officially reviving the archival 1000 silhouette earlier this year through high-profile collaborations and strategic mainline drops, the Boston-based sportswear giant is keeping the momentum rolling. Next up for the chunky, Y2K-era runner is the "Timberwolf" colorway, a versatile and earth-toned iteration that perfectly bridges the gap between retro tech aesthetics and modern, everyday wearability.</p><p>First introduced at the turn of the millennium, the New Balance 1000 has quickly become a focal point of the brand's lifestyle catalog. The "Timberwolf" edition plays into the current market demand for understated, easy-to-style palettes. The upper features a lightweight, breathable mesh base dressed in crisp "Sea Salt," overlaid with smooth synthetic leather and suede panels in the titular "Timberwolf" hue—a muted, greyish-beige that provides a subtle, trail-ready aesthetic without leaning too far into full gorpcore territory.</p><p>True to its performance running roots, the silhouette doesn't sacrifice comfort for style. The shoe sits atop a robust, sculpted midsole equipped with New Balance's signature ABZORB cushioning technology in the heel and forefoot, alongside a Web stability pillar, providing exceptional shock absorption and support. The retro-futuristic design is tied together with classic branding hits, including the iconic "N" logo on the midfoot and standard "1000" embroidery near the toe cap.</p><p>As neutral, transitional tones continue to dominate the footwear landscape, the "Timberwolf" colorway offers a clean, rugged alternative to the vibrant metallics and bright colors seen on previous 1000 releases. Whether you are an old-school runner fanatic or a newcomer fully embracing the Y2K trend, this earthy drop is a worthy, everyday addition to the rotation.</p><p><a href="https://hypebeast.com/2026/5/earth-tones-arrive-on-the-classic-y2k-inspired-new-balance-1000-timberwolf" title="Earth Tones Arrive on the Classic Y2K-Inspired New Balance 1000 &quot;Timberwolf&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=29568" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=29568" />    </a></p>]]></content:encoded>
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      <title>Wrist Check: Kevin Hart Survives His Netflix Roast in a Masterful Hand-Engraved Patek Philippe Golden Ellipse</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fwrist-check-netflix-roast-kevin-hart-patek-philippe-golden-ellipse-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryComedian Kevin Hart took the stage for his live Netflix roast wearing a stunningly sophisticated Patek Philippe Golden EllipseThe 18-karat white gold timepiece (Reference 5738/51G) features a Grand Feu black enamel dial adorned with intricate, hand-engraved floral motifsValued at approximately $78,500 USD, the artisanal dress watch proved that the guest of honor has some of the most refined horological taste in HollywoodWhile the dais at The Roast of Kevin Hart turned the Kia Forum into one of the wildest celebrity wrist checks of the year—complete with Tom Brady's $6 million USD iced-out Rolex and Dwayne "The Rock" Johnson's million-dollar Jacob &amp; Co.—the man of the hour took a completely different approach. Surviving a brutal, no-holds-barred comedy special on Netflix requires serious thick skin, but Kevin Hart proved his watch game is nothing but pure refinement. Instead of competing in the diamond arms race, Hart took the stage in a breathtakingly elegant Patek Philippe Golden Ellipse.Hart is a well-documented horology heavyweight with a massive collection, but his choice for the live Netflix special showcased a deep appreciation for "Rare Handcrafts." He opted for the Patek Philippe Golden Ellipse Reference 5738/51G, an undisputed masterpiece of artisanal watchmaking. Rather than blinding the front row with factory gems, the comedian flexed a beautifully proportioned 18-karat white gold case that frames an incredibly complex dial.The dial itself is a wearable work of art, achieved using the meticulous champlevé enameling technique. Patek Philippe’s master artisans carefully hand-engraved the 18-karat gold dial plate with intricate floral motifs—specifically classic arabesques and volutes. They then filled the hollowed-out recesses with Grand Feu black enamel, firing it at extreme temperatures to create a perfectly smooth surface. The result is a stunning, high-contrast display of white gold sweeping vines set against a deep, glossy black background. Completely devoid of standard hour markers or numerals, the watch forces the eye to focus entirely on the artwork.At roughly $78,500 USD at retail, Hart's Golden Ellipse wasn't the most expensive watch in the room, but it was undoubtedly the most sophisticated. Paired with his sharp, tailored suit, the ultra-thin dress watch proved that true luxury doesn't always have to shout to command the room.As his famous friends spent three hours mercilessly tearing him down, Kevin Hart's wristwear remained entirely above the fray. By choosing a deeply artistic, hand-engraved Patek Philippe over a traditional, flashy sports watch for his massive Netflix moment, Hart proved that he isn't just a casual celebrity watch buyer—he is a true connoisseur.</div><p><a href="https://hypebeast.com/2026/5/wrist-check-netflix-roast-kevin-hart-patek-philippe-golden-ellipse" title="Wrist Check: Kevin Hart Survives His Netflix Roast in a Masterful Hand-Engraved Patek Philippe Golden Ellipse" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 07:17:47 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/wrist-check-netflix-roast-kevin-hart-patek-philippe-golden-ellipse</link>
      <guid>https://hypebeast.com/?post=6719027</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Watches]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fwrist-check-netflix-roast-kevin-hart-patek-philippe-golden-ellipse-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Comedian Kevin Hart took the stage for his live Netflix roast wearing a stunningly sophisticated Patek Philippe Golden Ellipse</li><li>The 18-karat white gold timepiece (Reference 5738/51G) features a Grand Feu black enamel dial adorned with intricate, hand-engraved floral motifs</li><li>Valued at approximately $78,500 USD, the artisanal dress watch proved that the guest of honor has some of the most refined horological taste in Hollywood</li></ul><p data-path-to-node="6">While the dais at <a href="http://hypebeast.com/tags/the-roast-of-kevin-hart"><i data-path-to-node="6" data-index-in-node="18">The Roast of Kevin Hart</i></a> turned the Kia Forum into one of the wildest celebrity wrist checks of the year—complete with <a href="https://hypebeast.com/2026/5/wrist-check-tom-brady-six-million-usd-diamond-encrusted-rolex-sea-dweller-netflix-kevin-hart-roast">Tom Brady's $6 million USD iced-out Rolex</a> and <a href="http://hypebeast.com/tags/dwayne-the-rock-johnson">Dwayne "The Rock" Johnson</a>'s million-dollar <a href="http://hypebeast.com/tags/jacob-co">Jacob &amp; Co.</a>—the man of the hour took a completely different approach. Surviving a brutal, no-holds-barred comedy special on <a href="http://hypebeast.com/tags/netflix">Netflix</a> requires serious thick skin, but <a href="http://hypebeast.com/tags/kevin-hart">Kevin Hart</a> proved his watch game is nothing but pure refinement. Instead of competing in the diamond arms race, Hart took the stage in a breathtakingly elegant <a href="http://hypebeast.com/tags/patek-philippe-golden-ellipse">Patek Philippe Golden Ellipse</a>.</p><p data-path-to-node="8">Hart is a well-documented horology heavyweight with a massive collection, but his choice for the live Netflix special showcased a deep appreciation for "Rare Handcrafts." He opted for the Patek Philippe Golden Ellipse Reference 5738/51G, an undisputed masterpiece of artisanal watchmaking. Rather than blinding the front row with factory gems, the comedian flexed a beautifully proportioned 18-karat white gold case that frames an incredibly complex dial.</p><p data-path-to-node="9">The dial itself is a wearable work of art, achieved using the meticulous <i data-path-to-node="9" data-index-in-node="73">champlevé</i> enameling technique. Patek Philippe’s master artisans carefully hand-engraved the 18-karat gold dial plate with intricate floral motifs—specifically classic arabesques and volutes. They then filled the hollowed-out recesses with Grand Feu black enamel, firing it at extreme temperatures to create a perfectly smooth surface. The result is a stunning, high-contrast display of white gold sweeping vines set against a deep, glossy black background. Completely devoid of standard hour markers or numerals, the watch forces the eye to focus entirely on the artwork.</p><p data-path-to-node="10">At roughly $78,500 USD at retail, Hart's Golden Ellipse wasn't the most expensive watch in the room, but it was undoubtedly the most sophisticated. Paired with his sharp, tailored suit, the ultra-thin dress watch proved that true luxury doesn't always have to shout to command the room.</p><p data-path-to-node="12">As his famous friends spent three hours mercilessly tearing him down, Kevin Hart's wristwear remained entirely above the fray. By choosing a deeply artistic, hand-engraved Patek Philippe over a traditional, flashy sports watch for his massive Netflix moment, Hart proved that he isn't just a casual celebrity watch buyer—he is a true connoisseur.</p><p><a href="https://hypebeast.com/2026/5/wrist-check-netflix-roast-kevin-hart-patek-philippe-golden-ellipse" title="Wrist Check: Kevin Hart Survives His Netflix Roast in a Masterful Hand-Engraved Patek Philippe Golden Ellipse" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=55741" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=55741" />    </a></p>]]></content:encoded>
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      <title>HOMEGAME Celebrates 55 Years of ‘Kamen Rider’ With a 42-Piece T-Shirt Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FKamen-Rider-HOMEGAME-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryTokyo select shop HOMEGAME has launched a made-to-order T-shirt collection celebrating the 55th anniversary of the Kamen Rider franchise, featuring 40 individual rider designs plus two all-star pieces spanning the Showa and Heisei erasEach T-shirt features a bold front-print graphic of a specific Kamen Rider, a full-body wash treatment for a vintage feel, and a HOMEGAME logo on the backOrders are open via HOMEGAME's official online store, with shipping scheduled for mid-July 2026Tokyo select shop HOMEGAME has released a made-to-order T-shirt collection marking the 55th anniversary of the Kamen Rider series, spanning every major rider from the original 1971 Kamen Rider through to 2025's Kamen Rider Zetts. The collection runs to 42 pieces in total and is available exclusively through HOMEGAME's official online store during a limited order window.The construction approach is consistent across all 42 pieces and deliberate in its specificity. Each T-shirt carries a bold graphic print of a single rider on the front, rendered at a scale that treats the subject as a visual statement rather than a subtle reference. A full-body wash treatment softens the fabric and introduces a vintage-like texture, pushing the finished garment away from the feel of standard licensed merchandise and toward something closer to a worn-in archive piece. HOMEGAME's logo sits on the back, the only branding outside of the rider graphic itself. Every piece ships in black, a single colorway that keeps the graphic as the sole point of focus and avoids the kind of color variation that can dilute a collection's coherence.The scope of the lineup is what sets this release apart from a typical anniversary product. Forty individual rider designs means the collection functions as a comprehensive visual archive of the franchise's 55-year run, from the Showa-era riders of the 1970s and 1980s through the Heisei-era expansion that ran from 1987 to 2019 and into the current Reiwa period. Two additional all-star designs bring together Showa and Heisei riders respectively, giving collectors who want the breadth of the franchise rather than a single character a dedicated option. The made-to-order structure reinforces the collection's positioning as something for people who know exactly which rider they want rather than a general retail drop.HOMEGAME's decision to approach Kamen Rider as a subject worthy of the same editorial attention it applies to other archival references sits within a broader pattern in Japanese select shop culture. Tokusatsu IP, which encompasses the live-action special effects television tradition that produced both Kamen Rider and Super Sentai, has increasingly appeared in collaborations with stores and brands that operate in the premium streetwear and select shop space. What HOMEGAME brings to this release specifically is the wash treatment and construction sensibility, small but meaningful signals that the collection has been thought through as a garment rather than a licensing exercise.Orders for the Kamen Rider x HOMEGAME T-shirt collection are open via HOMEGAME's official online store through May 24, with shipping scheduled for mid-July 2026.</div><p><a href="https://hypebeast.com/2026/5/kamen-rider-homegame-collaboration-collection-release-info" title="HOMEGAME Celebrates 55 Years of ‘Kamen Rider’ With a 42-Piece T-Shirt Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 08:16:55 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/kamen-rider-homegame-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6719214</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FKamen-Rider-HOMEGAME-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tokyo select shop HOMEGAME has launched a made-to-order T-shirt collection celebrating the 55th anniversary of the </span><i><span style="font-weight: 400;">Kamen Rider</span></i><span style="font-weight: 400;"> franchise, featuring 40 individual rider designs plus two all-star pieces spanning the Showa and Heisei eras</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Each T-shirt features a bold front-print graphic of a specific Kamen Rider, a full-body wash treatment for a vintage feel, and a HOMEGAME logo on the back</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Orders are open via HOMEGAME's official online store, with shipping scheduled for mid-July 2026</span></li></ul><p><span style="font-weight: 400;">Tokyo select shop <a href="https://hypebeast.com/tags/homegame" target="_blank" rel="noopener">HOMEGAME</a> has released a made-to-order T-shirt collection marking the 55th anniversary of the </span><a href="https://hypebeast.com/tags/kamen-rider" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Kamen Rider</span></i></a><span style="font-weight: 400;"> series, spanning every major rider from the original 1971 </span><i><span style="font-weight: 400;">Kamen Rider</span></i><span style="font-weight: 400;"> through to 2025's </span><i><span style="font-weight: 400;">Kamen Rider Zetts</span></i><span style="font-weight: 400;">. The collection runs to 42 pieces in total and is available exclusively through HOMEGAME's official online store during a limited order window.</span></p><p><span style="font-weight: 400;">The construction approach is consistent across all 42 pieces and deliberate in its specificity. Each T-shirt carries a bold graphic print of a single rider on the front, rendered at a scale that treats the subject as a visual statement rather than a subtle reference. A full-body wash treatment softens the fabric and introduces a vintage-like texture, pushing the finished garment away from the feel of standard licensed merchandise and toward something closer to a worn-in archive piece. HOMEGAME's logo sits on the back, the only branding outside of the rider graphic itself. Every piece ships in black, a single colorway that keeps the graphic as the sole point of focus and avoids the kind of color variation that can dilute a collection's coherence.</span></p><p><span style="font-weight: 400;">The scope of the lineup is what sets this release apart from a typical anniversary product. Forty individual rider designs means the collection functions as a comprehensive visual archive of the franchise's 55-year run, from the Showa-era riders of the 1970s and 1980s through the Heisei-era expansion that ran from 1987 to 2019 and into the current Reiwa period. Two additional all-star designs bring together Showa and Heisei riders respectively, giving collectors who want the breadth of the franchise rather than a single character a dedicated option. The made-to-order structure reinforces the collection's positioning as something for people who know exactly which rider they want rather than a general retail drop.</span></p><p><span style="font-weight: 400;">HOMEGAME's decision to approach </span><i><span style="font-weight: 400;">Kamen Rider</span></i><span style="font-weight: 400;"> as a subject worthy of the same editorial attention it applies to other archival references sits within a broader pattern in Japanese select shop culture. </span><i><span style="font-weight: 400;">Tokusatsu IP</span></i><span style="font-weight: 400;">, which encompasses the live-action special effects television tradition that produced both </span><i><span style="font-weight: 400;">Kamen Rider</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">Super Sentai</span></i><span style="font-weight: 400;">, has increasingly appeared in collaborations with stores and brands that operate in the premium streetwear and select shop space. What HOMEGAME brings to this release specifically is the wash treatment and construction sensibility, small but meaningful signals that the collection has been thought through as a garment rather than a licensing exercise.</span></p><p><span style="font-weight: 400;">Orders for the </span><i><span style="font-weight: 400;">Kamen Rider</span></i><span style="font-weight: 400;"> x HOMEGAME T-shirt collection are open via </span><a href="https://homegame-tokyo.com/blogs/news/kamen-rider-2026" target="_blank" rel="noopener"><span style="font-weight: 400;">HOMEGAME's official online store</span></a><span style="font-weight: 400;"> through May 24, with shipping scheduled for mid-July 2026.</span></p><p><a href="https://hypebeast.com/2026/5/kamen-rider-homegame-collaboration-collection-release-info" title="HOMEGAME Celebrates 55 Years of ‘Kamen Rider’ With a 42-Piece T-Shirt Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41112" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41112" />    </a></p>]]></content:encoded>
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      <title>The Nintendo Switch 2 Will Soon Cost $500 USD in the US</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FNintendo-Raising-Prices-Switch-2-united-states-500-usd-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryNintendo has announced a $50 USD price increase for the Switch 2 in the US, bringing the console to $500 USD, citing higher memory costs and US tariffs as primary driversThe company shipped 19.86 million Switch 2 units in its last fiscal year across just three quarters, generating revenue of ¥2.3 trillion JPY ($14.7 billion USD), a 98.6 percent increase over the previous yearDespite that record performance, Nintendo is forecasting sales of 16.5 million Switch 2 units for the next full fiscal year, well below analyst expectations of 20 million-plus, with roughly ¥100 billion JPY in additional costs attributed to rising component prices and tariff measuresNintendo has confirmed a $50 USD price increase for the Switch 2 in the US as part of its fiscal year 2026 earnings report, raising the console's retail price to $500 USD starting September 1. The company attributed the increase to rising memory costs and US tariffs, with its full-year forecast projecting an additional burden of approximately ¥100 billion JPY tied to those pressures.The timing of the announcement is notable. Nintendo is raising prices off the back of one of the most successful console launches in the company's history. The Switch 2 shipped 19.86 million units across just three quarters of its first fiscal year, a figure that significantly exceeded Nintendo's own internal projections. Full-year revenue reached ¥2.3 trillion JPY ($14.7 billion USD), up 98.6 percent over the ¥1.16 trillion JPY (approx. $7.4 USD billion) recorded the year prior. By almost every commercial measure, the Switch 2's launch year was a runaway success.Software performed alongside hardware; Mario Kart World moved 14.7 million units, Pokemon Legends: Z-A reached 8.5 million, and Donkey Kong Bananza sold 4.5 million. Combined Switch and Switch 2 software sales hit 185.62 million units, up from 155.41 million Switch-only units in fiscal year 2025. The Super Mario Galaxy movie added another dimension to Nintendo's cultural footprint, crossing $800 million USD at the global box office within its first four weeks of release.Against that backdrop, the $50 USD price increase and the conservative sales forecast for the coming year read as a deliberate recalibration rather than a sign of trouble. Nintendo is forecasting 16.5 million Switch 2 units for the next full fiscal year, a figure that falls well short of analyst expectations but one the company still characterizes as representing a solid level of adoption for the console's second year. The gap between that forecast and what analysts were projecting suggests Nintendo is managing expectations more carefully this cycle, having significantly underestimated its own sales performance in the year just concluded.The $50 increase also lands differently for Nintendo than a comparable move would for its competitors. Sony raised the PS5's price by $150 USD over the past year, a significantly larger adjustment, but Nintendo's consumer base skews younger and more price-sensitive than PlayStation's. A $500 USD price point is a meaningful shift for a company whose hardware has historically competed on accessibility as much as performance. Whether that sensitivity translates into measurable sales resistance will be one of the defining questions of the Switch 2's second year on the market.The broader context is an industry-wide pressure on hardware margins. Rising memory costs and tariff measures are not problems unique to Nintendo, and the ¥100 billion JPY in additional costs the company has flagged reflects a structural challenge that is unlikely to resolve quickly. Nintendo's operating profit is still forecast to rise slightly next year, driven by software sales, suggesting the company believes its software pipeline can compensate for the hardware headwinds it is navigating.</div><p><a href="https://hypebeast.com/2026/5/nintendo-raising-prices-switch-2-united-states-500-usd" title="The Nintendo Switch 2 Will Soon Cost $500 USD in the US" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 09:19:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/nintendo-raising-prices-switch-2-united-states-500-usd</link>
      <guid>https://hypebeast.com/?post=6719210</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Gaming]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FNintendo-Raising-Prices-Switch-2-united-states-500-usd-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Nintendo has announced a $50 USD price increase for the Switch 2 in the US, bringing the console to $500 USD, citing higher memory costs and US tariffs as primary drivers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The company shipped 19.86 million Switch 2 units in its last fiscal year across just three quarters, generating revenue of ¥2.3 trillion JPY ($14.7 billion USD), a 98.6 percent increase over the previous year</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Despite that record performance, Nintendo is forecasting sales of 16.5 million Switch 2 units for the next full fiscal year, well below analyst expectations of 20 million-plus, with roughly ¥100 billion JPY in additional costs attributed to rising component prices and tariff measures</span></li></ul><p><a href="https://hypebeast.com/tags/nintendo" target="_blank" rel="noopener"><span style="font-weight: 400;">Nintendo</span></a><span style="font-weight: 400;"> has confirmed a $50 USD price increase for the </span><a href="https://hypebeast.com/tags/nintendo-switch-2" target="_blank" rel="noopener"><span style="font-weight: 400;">Switch 2</span></a><span style="font-weight: 400;"> in the US as part of its fiscal year 2026 earnings report, raising the console's retail price to $500 USD starting September 1. The company attributed the increase to rising memory costs and US tariffs, with its full-year forecast projecting an additional burden of approximately ¥100 billion JPY tied to those pressures.</span></p><p><span style="font-weight: 400;">The timing of the announcement is notable. Nintendo is raising prices off the back of one of the most successful console launches in the company's history. The Switch 2 shipped 19.86 million units across just three quarters of its first fiscal year, a figure that significantly exceeded Nintendo's own internal projections. Full-year revenue reached ¥2.3 trillion JPY ($14.7 billion USD), up 98.6 percent over the ¥1.16 trillion JPY (approx. $7.4 USD billion) recorded the year prior. By almost every commercial measure, the Switch 2's launch year was a runaway success.</span></p><p><span style="font-weight: 400;">Software performed alongside hardware; </span><i><span style="font-weight: 400;">Mario Kart World</span></i><span style="font-weight: 400;"> moved 14.7 million units, </span><i><span style="font-weight: 400;">Pokemon Legends: Z-A</span></i><span style="font-weight: 400;"> reached 8.5 million, </span><i><span style="font-weight: 400;">and Donkey Kong Bananza</span></i><span style="font-weight: 400;"> sold 4.5 million. Combined Switch and Switch 2 software sales hit 185.62 million units, up from 155.41 million Switch-only units in fiscal year 2025. The </span><i><span style="font-weight: 400;">Super Mario Galaxy</span></i><span style="font-weight: 400;"> movie added another dimension to Nintendo's cultural footprint, crossing $800 million USD at the global box office within its first four weeks of release.</span></p><p><span style="font-weight: 400;">Against that backdrop, the $50 USD price increase and the conservative sales forecast for the coming year read as a deliberate recalibration rather than a sign of trouble. Nintendo is forecasting 16.5 million Switch 2 units for the next full fiscal year, a figure that falls well short of analyst expectations but one the company still characterizes as representing a solid level of adoption for the console's second year. The gap between that forecast and what analysts were projecting suggests Nintendo is managing expectations more carefully this cycle, having significantly underestimated its own sales performance in the year just concluded.</span></p><p><span style="font-weight: 400;">The $50 increase also lands differently for Nintendo than a comparable move would for its competitors. </span><a href="https://hypebeast.com/tags/sony" target="_blank" rel="noopener"><span style="font-weight: 400;">Sony</span></a><span style="font-weight: 400;"> raised the </span><a href="https://hypebeast.com/tags/sony-playstation-5" target="_blank" rel="noopener"><span style="font-weight: 400;">PS5</span></a><span style="font-weight: 400;">'s price by </span><a href="https://hypebeast.com/2026/3/sony-ps5-and-ps5-pro-prices-jump-globally-in-2026" target="_blank" rel="noopener"><span style="font-weight: 400;">$150 USD over the past year</span></a><span style="font-weight: 400;">, a significantly larger adjustment, but Nintendo's consumer base skews younger and more price-sensitive than PlayStation's. A $500 USD price point is a meaningful shift for a company whose hardware has historically competed on accessibility as much as performance. Whether that sensitivity translates into measurable sales resistance will be one of the defining questions of the Switch 2's second year on the market.</span></p><p><span style="font-weight: 400;">The broader context is an industry-wide pressure on hardware margins. Rising memory costs and tariff measures are not problems unique to Nintendo, and the ¥100 billion JPY in additional costs the company has flagged reflects a structural challenge that is unlikely to resolve quickly. Nintendo's operating profit is still forecast to rise slightly next year, driven by software sales, suggesting the company believes its software pipeline can compensate for the hardware headwinds it is navigating.</span></p><p><a href="https://hypebeast.com/2026/5/nintendo-raising-prices-switch-2-united-states-500-usd" title="The Nintendo Switch 2 Will Soon Cost $500 USD in the US" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=33397" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=33397" />    </a></p>]]></content:encoded>
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      <title>Mizuno Sportstyle Signs Freddie Gibbs as Its First Non-Sporting Global Brand Ambassador</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FFreddie-Gibbs-Mizuno-First-Non-Sporting-Global-Brand-Ambassador-announcement-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryMizuno Sportstyle has announced Freddie Gibbs as its first non-sporting Global Brand Ambassador, marking a significant step in the Japanese sportswear brand's expansion into lifestyle and cultural territoryThe announcement is accompanied by a documentary produced by Japan-based cultural platform Sabukaru, following Gibbs through Mizuno's Osaka headquarters, local sumo venues, batting cages, and off-the-radar food spots before continuing to TokyoThe partnership traces its origins to June 2025, when Gibbs performed at the Mizuno Sportstyle showroom during Paris Fashion Week on Rue Charles-François DupuisMizuno Sportstyle has named Freddie Gibbs its first non-sporting Global Brand Ambassador, formalizing a relationship that began at the brand's Paris Fashion Week showroom in June 2025. The announcement is framed around the Japan leg of Gibbs' Asia Tour, documented by Sabukaru, the Japan-based cultural narration platform, across Osaka and Tokyo.The origin story matters here. In June 2025, Gibbs performed at the Mizuno Sportstyle showroom on Rue Charles-François Dupuis during Paris Fashion Week, a night the press release frames as the first chapter of a partnership that has since taken shape across two continents. The choice to root the announcement in that Paris moment rather than a conventional signing announcement tells you something about how Mizuno Sportstyle wants this relationship read: not as a brand paying for access to a famous face, but as a genuine cultural alignment that developed organically before anyone put a contract on the table.The Sabukaru documentary, released alongside the announcement, follows that logic into Japan. It opens in Osaka, where Gibbs visits Mizuno's headquarters before moving through the city on local terms: sumo entertainment, batting cages, and food spots that the press release describes as void of tourists and spoken of fondly by locals. Tokyo follows, described as a city close to Gibbs' heart, with Sabukaru's characteristically insider framing keeping the specific locations deliberately unspoken. The platform's curatorial approach, built around the idea that certain knowledge is earned rather than broadcast, suits Gibbs' own public persona well.Gibbs himself is at an interesting point in his career. The Gary, Indiana native has spent the past decade building one of rap's most critically respected catalogues, anchored by the Piñata and Bandana albums with Madlib and the GRAMMY-nominated Alfredo with The Alchemist, a partnership he continued with Alfredo 2. In 2026, he became a GRAMMY winner, taking home Best R&amp;B Album for his contributions to Mutt by Leon Thomas. His film and television work has expanded in parallel, with roles in Night Patrol following his acclaimed debut in Down With the King. The breadth of that profile, spanning underground rap credibility, mainstream Grammy recognition, and screen presence, gives Mizuno Sportstyle access to an unusually wide cultural conversation through a single signing.For Mizuno, the move is the latest signal of a brand in active transition. Founded in Osaka in 1906 by brothers Rihachi and Rizo Mizuno, the company built its reputation across athletics, tennis, golf, and football, with a sustained focus on performance technology and sustainability in its production processes. The Sportstyle division represents the brand's most deliberate push into lifestyle territory, and naming a non-sporting ambassador for the first time in the company's 120-year history is not a minor decision. The Paris Fashion Week presence, the Sabukaru collaboration, and now the Gibbs signing sketch the outline of a brand that has identified exactly which cultural spaces it wants to occupy and is moving into them with some care.The press release closes with a pointed note: "See you in June, Paris." Whatever comes next in this partnership, the next chapter appears to already be scheduled.</div><p><a href="https://hypebeast.com/2026/5/freddie-gibbs-mizuno-first-non-sporting-global-brand-ambassador-announcement" title="Mizuno Sportstyle Signs Freddie Gibbs as Its First Non-Sporting Global Brand Ambassador" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 08:02:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/freddie-gibbs-mizuno-first-non-sporting-global-brand-ambassador-announcement</link>
      <guid>https://hypebeast.com/?post=6719196</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FFreddie-Gibbs-Mizuno-First-Non-Sporting-Global-Brand-Ambassador-announcement-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mizuno Sportstyle has announced Freddie Gibbs as its first non-sporting Global Brand Ambassador, marking a significant step in the Japanese sportswear brand's expansion into lifestyle and cultural territory</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The announcement is accompanied by a documentary produced by Japan-based cultural platform Sabukaru, following Gibbs through Mizuno's Osaka headquarters, local sumo venues, batting cages, and off-the-radar food spots before continuing to Tokyo</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The partnership traces its origins to June 2025, when Gibbs performed at the Mizuno Sportstyle showroom during Paris Fashion Week on Rue Charles-François Dupuis</span></li></ul><p><a href="https://hypebeast.com/tags/mizuno-sportstyle" target="_blank" rel="noopener"><span style="font-weight: 400;">Mizuno Sportstyle</span></a><span style="font-weight: 400;"> has named </span><a href="https://hypebeast.com/tags/freddie-gibbs" target="_blank" rel="noopener"><span style="font-weight: 400;">Freddie Gibbs</span></a><span style="font-weight: 400;"> its first non-sporting Global Brand Ambassador, formalizing a relationship that began at the brand's </span><a href="https://hypebeast.com/tags/paris-fashion-week" target="_blank" rel="noopener"><span style="font-weight: 400;">Paris Fashion Week</span></a><span style="font-weight: 400;"> showroom in June 2025. The announcement is framed around the Japan leg of Gibbs' Asia Tour, documented by Sabukaru, the Japan-based cultural narration platform, across Osaka and Tokyo.</span></p><p><span style="font-weight: 400;">The origin story matters here. In June 2025, Gibbs performed at the Mizuno Sportstyle showroom on Rue Charles-François Dupuis during Paris Fashion Week, a night the press release frames as the first chapter of a partnership that has since taken shape across two continents. The choice to root the announcement in that Paris moment rather than a conventional signing announcement tells you something about how Mizuno Sportstyle wants this relationship read: not as a brand paying for access to a famous face, but as a genuine cultural alignment that developed organically before anyone put a contract on the table.</span></p><p><span style="font-weight: 400;">The Sabukaru documentary, released alongside the announcement, follows that logic into Japan. It opens in Osaka, where Gibbs visits Mizuno's headquarters before moving through the city on local terms: sumo entertainment, batting cages, and food spots that the press release describes as void of tourists and spoken of fondly by locals. Tokyo follows, described as a city close to Gibbs' heart, with Sabukaru's characteristically insider framing keeping the specific locations deliberately unspoken. The platform's curatorial approach, built around the idea that certain knowledge is earned rather than broadcast, suits Gibbs' own public persona well.</span></p><p><span style="font-weight: 400;">Gibbs himself is at an interesting point in his career. The Gary, Indiana native has spent the past decade building one of rap's most critically respected catalogues, anchored by the </span><i><span style="font-weight: 400;">Piñata</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">Bandana</span></i><span style="font-weight: 400;"> albums with Madlib and the GRAMMY-nominated </span><i><span style="font-weight: 400;">Alfredo</span></i><span style="font-weight: 400;"> with The Alchemist, a partnership he continued with Alfredo 2. In 2026, he became a GRAMMY winner, taking home Best R&amp;B Album for his contributions to </span><i><span style="font-weight: 400;">Mutt</span></i><span style="font-weight: 400;"> by Leon Thomas. His film and television work has expanded in parallel, with roles in Night Patrol following his acclaimed debut in Down With the King. The breadth of that profile, spanning underground rap credibility, mainstream Grammy recognition, and screen presence, gives Mizuno Sportstyle access to an unusually wide cultural conversation through a single signing.</span></p><p><span style="font-weight: 400;">For Mizuno, the move is the latest signal of a brand in active transition. Founded in Osaka in 1906 by brothers Rihachi and Rizo Mizuno, the company built its reputation across athletics, tennis, golf, and football, with a sustained focus on performance technology and sustainability in its production processes. The Sportstyle division represents the brand's most deliberate push into lifestyle territory, and naming a non-sporting ambassador for the first time in the company's 120-year history is not a minor decision. The Paris Fashion Week presence, the Sabukaru collaboration, and now the Gibbs signing sketch the outline of a brand that has identified exactly which cultural spaces it wants to occupy and is moving into them with some care.</span></p><p><span style="font-weight: 400;">The press release closes with a pointed note: "See you in June, Paris." Whatever comes next in this partnership, the next chapter appears to already be scheduled.</span></p><p><a href="https://hypebeast.com/2026/5/freddie-gibbs-mizuno-first-non-sporting-global-brand-ambassador-announcement" title="Mizuno Sportstyle Signs Freddie Gibbs as Its First Non-Sporting Global Brand Ambassador" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11524" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11524" />    </a></p>]]></content:encoded>
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      <title>MUJI x Reiko Sudo and Adrien Gardère Turn Donated Clothing Into "Koi Continuum," an Exhibition on What Makes Objects Worth Keeping</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fmuji-ReMUJI-Exhibition-Koi-Continuum-Reiko-Sudo-Adrien-Gardere-new-york-Exhibit-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryMUJI USA is presenting "Koi Continuum" at its Fifth Avenue flagship from May 14 to June 7, a free-to-visit installation created by Japanese textile designer Reiko Sudo and French designer Adrien Gardère as part of the brand's ReMUJI resource circulation initiativeThe work transforms customer-donated MUJI garments, collected, dyed, rewashed, and reassembled into koinobori, traditional Japanese carp streamers, that now adorn the store's interiorThe exhibition extends the original "Koi Current" installation created by Sudo and Gardère, recontextualizing it through reclaimed materials to explore how objects carry meaning across multiple lives and ownersMUJI USA has opened "Koi Continuum," a large-scale installation at its Fifth Avenue flagship in New York, running from May 14 through June 7. Created by textile designer Reiko Sudo of NUNO Corporation and French designer Adrien Gardère of Studio Adrien Gardère, the work transforms clothing donated by MUJI customers into koinobori, the traditional Japanese carp streamers associated with the wish for children's health and resilience.The material process is the piece. Garments collected from customers through MUJI's ReMUJI initiative were dyed, rewashed, and cut apart before being reconstituted as the carp streamer forms now hanging in the store. The resulting koinobori are not replicas of traditional versions but composites of the many fabrics that passed through the process, each one visually distinct depending on which donated textiles went into its construction. The physical object that emerges carries the accumulated decisions of everyone who wore the original garments, even as those garments have ceased to exist in their original form.Reiko Sudo is one of Japan's most internationally recognized textile designers. Working from NUNO Corporation, she has spent decades developing fabrics that combine traditional Japanese dyeing and weaving techniques with contemporary industrial processes. Her work is held in the permanent collections of MoMA, the Metropolitan Museum of Art, the Los Angeles County Museum of Art, and the Victoria and Albert Museum, among others. Since 2008 she has served as a textile design consultant for Ryohin Keikaku, MUJI's parent company. Adrien Gardère brings a different kind of institutional fluency. His Paris-based studio has designed permanent displays for 13 major international museums and more than 80 temporary exhibitions worldwide, working alongside practices including Foster + Partners, Herzog &amp; de Meuron, and SANAA. The 2020 Medal of the French Academy of Architecture Foundation sits among his recognitions. Together, the two designers bring a combined credibility to "Koi Continuum" that positions it clearly outside the category of retail activation.The philosophical anchor is ReMUJI, the resource circulation initiative MUJI launched in 2010. The program collects, reuses, and regenerates items that have completed their primary use cycle, drawing consciously on a much older Japanese practice: during the Edo period, worn clothing was re-dyed with indigo so it could continue to be used. MUJI frames that historical precedent not as nostalgia but as evidence that a different relationship with objects has existed before and can exist again. "Koi Continuum" makes that argument physically rather than rhetorically. Where a conventional sustainability campaign might talk about circularity, this installation puts the reclaimed garments on display in the form of something new, asking visitors to trace the line between what an object was and what it has become.For a brand built on the principle of rational sufficiency, the exhibition is a natural extension of the founding logic. MUJI has always argued that good objects deserve to last. "Koi Continuum" follows that argument to its next stage: that lasting means changing form, not simply enduring unchanged."Koi Continuum" is on view at MUJI Fifth Avenue from May 14 through June 7.MUJI Fifth Avenue 475 Fifth AveNew York, NY</div><p><a href="https://hypebeast.com/2026/5/muji-remuji-exhibition-koi-continuum-reiko-sudo-adrien-gardere-new-york-exhibit-info" title="MUJI x Reiko Sudo and Adrien Gardère Turn Donated Clothing Into &quot;Koi Continuum,&quot; an Exhibition on What Makes Objects Worth Keeping" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 08:02:00 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/muji-remuji-exhibition-koi-continuum-reiko-sudo-adrien-gardere-new-york-exhibit-info</link>
      <guid>https://hypebeast.com/?post=6719191</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fmuji-ReMUJI-Exhibition-Koi-Continuum-Reiko-Sudo-Adrien-Gardere-new-york-Exhibit-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Summary</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">MUJI USA is presenting "Koi Continuum" at its Fifth Avenue flagship from May 14 to June 7, a free-to-visit installation created by Japanese textile designer Reiko Sudo and French designer Adrien Gardère as part of the brand's ReMUJI resource circulation initiative</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The work transforms customer-donated MUJI garments, collected, dyed, rewashed, and reassembled into koinobori, traditional Japanese carp streamers, that now adorn the store's interior</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The exhibition extends the original "Koi Current" installation created by Sudo and Gardère, recontextualizing it through reclaimed materials to explore how objects carry meaning across multiple lives and owners</span></li></ul><p><a href="https://hypebeast.com/tags/muji" target="_blank" rel="noopener"><span style="font-weight: 400;">MUJI</span></a><span style="font-weight: 400;"> USA has opened "Koi Continuum," a large-scale installation at its Fifth Avenue flagship in New York, running from May 14 through June 7. Created by textile designer Reiko Sudo of NUNO Corporation and French designer Adrien Gardère of Studio Adrien Gardère, the work transforms clothing donated by MUJI customers into koinobori, the traditional Japanese carp streamers associated with the wish for children's health and resilience.</span></p><p><span style="font-weight: 400;">The material process is the piece. Garments collected from customers through MUJI's ReMUJI initiative were dyed, rewashed, and cut apart before being reconstituted as the carp streamer forms now hanging in the store. The resulting koinobori are not replicas of traditional versions but composites of the many fabrics that passed through the process, each one visually distinct depending on which donated textiles went into its construction. The physical object that emerges carries the accumulated decisions of everyone who wore the original garments, even as those garments have ceased to exist in their original form.</span></p><p><span style="font-weight: 400;">Reiko Sudo is one of Japan's most internationally recognized textile designers. Working from NUNO Corporation, she has spent decades developing fabrics that combine traditional Japanese dyeing and weaving techniques with contemporary industrial processes. Her work is held in the permanent collections of MoMA, the Metropolitan Museum of Art, the Los Angeles County Museum of Art, and the Victoria and Albert Museum, among others. Since 2008 she has served as a textile design consultant for Ryohin Keikaku, MUJI's parent company. Adrien Gardère brings a different kind of institutional fluency. His Paris-based studio has designed permanent displays for 13 major international museums and more than 80 temporary exhibitions worldwide, working alongside practices including Foster + Partners, Herzog &amp; de Meuron, and SANAA. The 2020 Medal of the French Academy of Architecture Foundation sits among his recognitions. Together, the two designers bring a combined credibility to "Koi Continuum" that positions it clearly outside the category of retail activation.</span></p><p><span style="font-weight: 400;">The philosophical anchor is ReMUJI, the resource circulation initiative MUJI launched in 2010. The program collects, reuses, and regenerates items that have completed their primary use cycle, drawing consciously on a much older Japanese practice: during the Edo period, worn clothing was re-dyed with indigo so it could continue to be used. MUJI frames that historical precedent not as nostalgia but as evidence that a different relationship with objects has existed before and can exist again. "Koi Continuum" makes that argument physically rather than rhetorically. Where a conventional sustainability campaign might talk about circularity, this installation puts the reclaimed garments on display in the form of something new, asking visitors to trace the line between what an object was and what it has become.</span></p><p><span style="font-weight: 400;">For a brand built on the principle of rational sufficiency, the exhibition is a natural extension of the founding logic. MUJI has always argued that good objects deserve to last. "Koi Continuum" follows that argument to its next stage: that lasting means changing form, not simply enduring unchanged.</span></p><p><span style="font-weight: 400;">"Koi Continuum" is on view at MUJI Fifth Avenue from May 14 through June 7.</span></p><p><b>MUJI Fifth Avenue</b> <span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">475 Fifth Ave</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">New York, NY</span></p><p><a href="https://hypebeast.com/2026/5/muji-remuji-exhibition-koi-continuum-reiko-sudo-adrien-gardere-new-york-exhibit-info" title="MUJI x Reiko Sudo and Adrien Gardère Turn Donated Clothing Into &quot;Koi Continuum,&quot; an Exhibition on What Makes Objects Worth Keeping" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=10121" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=10121" />    </a></p>]]></content:encoded>
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      <title>The ROG Strix XG129C Is the Secondary Touchscreen Monitor That Turns Dead Desk Space Into a Command Center</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FASUS-ROG-Strix-XG129C-Secondary-Display-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryASUS ROG has released the Strix XG129C, a 12.3-inch secondary touchscreen monitor built around a 24:9 IPS panel with 10-point multi-touch, 90% DCI-P3 color coverage, and a 75Hz refresh rateThe monitor ships with a one-year AIDA64 Extreme subscription and exclusive ROG SensorPanel themes, enabling real-time hardware monitoring for CPU temperature, GPU load, fan speed, and memory usage directly on the secondary screenA hybrid USB-C port handles power, video, and touch data through a single cable, while a built-in adjustable kickstand and 1/4-inch tripod socket offer flexible placement beneath or alongside a primary monitorASUS ROG has released the Strix XG129C, a 12.3-inch secondary touchscreen gaming monitor designed to expand desktop setups with a dedicated display for system monitoring, chat management, and multitasking. Built around a 24:9 IPS panel running at 1920 x 720 resolution, the XG129C positions itself as a purpose-built secondary screen rather than a scaled-down primary one.The panel geometry is the first decision that separates the XG129C from the broader portable monitor category. A 24:9 aspect ratio delivers meaningfully more vertical viewing area than competing 32:9 displays of a similar physical size, which matters most when the screen is being used for chatrooms, system dashboards, or web browsing alongside a main monitor. Fewer black bars when displaying 16:9 content is a secondary benefit, but the vertical gain is the primary justification for the aspect ratio choice. At 125% sRGB and 90% DCI-P3 color gamut coverage, the panel also holds its own visually against a primary display, preventing the kind of jarring color mismatch that undermines the coherence of a dual-monitor setup.Touch is the other load-bearing feature. The XG129C supports 10-point multi-touch input, allowing users to interact with on-screen elements, trigger macros, adjust OSD settings, and navigate Windows directly on the secondary panel without reaching for a mouse or keyboard. The implementation supports fluid zooming and swiping, which makes the display genuinely functional for content creators using it as a control surface for applications like Adobe Premiere or Spotify, both of which are accommodated through the bundled ASUS Control Panel software's customizable virtual dials and sliders.The AIDA64 Extreme bundle is where the XG129C makes its clearest argument for the serious end of its intended audience. The included one-year subscription unlocks real-time tracking of CPU temperatures, GPU loads, clock speeds, voltages, and fan behavior, all rendered through exclusive ROG SensorPanel themes designed for the display's dimensions. For anyone pushing hardware performance during gaming sessions or creative workloads, having that data visible on a dedicated screen without pulling focus from the primary display is a functional upgrade over software overlays or task-switching.Connectivity is handled through two USB-C ports and one HDMI 1.2 port. The hybrid USB-C carries power, video signal, and touch data simultaneously through a single cable for laptops equipped with DisplayPort Alt Mode, keeping cable management clean. The second USB-C provides 20W power delivery. Physically, the XG129C is built around a slim profile with razor-thin bezels, an adjustable kickstand sized to slot beneath a primary monitor, and a built-in 1/4-inch tripod socket for alternative mounting configurations.The broader context the XG129C enters is a desk setup culture that has moved well past the single-monitor standard. Streamers, competitive gamers, and content creators have increasingly treated secondary screens as infrastructure rather than luxury additions, and the market for purpose-built secondary displays has grown accordingly. The XG129C's design responds to that shift with specificity: every hardware and software decision on the monitor is oriented toward making a second screen useful rather than merely present. The Red Dot 2026 Gaming and Streaming Design award the monitor has already received suggests that judgment has been validated externally.The ROG Strix XG129C is available now through ASUS ROG and select retailers.</div><p><a href="https://hypebeast.com/2026/5/asus-rog-strix-xg129c-secondary-display-release-info" title="The ROG Strix XG129C Is the Secondary Touchscreen Monitor That Turns Dead Desk Space Into a Command Center" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 12 May 2026 08:01:46 +0000</pubDate>
      <link>https://hypebeast.com/2026/5/asus-rog-strix-xg129c-secondary-display-release-info</link>
      <guid>https://hypebeast.com/?post=6719168</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Tech &amp; Gadgets]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2FASUS-ROG-Strix-XG129C-Secondary-Display-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>ASUS ROG has released the Strix XG129C, a 12.3-inch secondary touchscreen monitor built around a 24:9 IPS panel with 10-point multi-touch, 90% DCI-P3 color coverage, and a 75Hz refresh rate</li><li>The monitor ships with a one-year AIDA64 Extreme subscription and exclusive ROG SensorPanel themes, enabling real-time hardware monitoring for CPU temperature, GPU load, fan speed, and memory usage directly on the secondary screen</li><li>A hybrid USB-C port handles power, video, and touch data through a single cable, while a built-in adjustable kickstand and 1/4-inch tripod socket offer flexible placement beneath or alongside a primary monitor</li></ul><p><a href="https://hypebeast.com/tags/asus-rog">ASUS ROG</a> has released the Strix XG129C, a 12.3-inch secondary touchscreen gaming monitor designed to expand desktop setups with a dedicated display for system monitoring, chat management, and multitasking. Built around a 24:9 IPS panel running at 1920 x 720 resolution, the XG129C positions itself as a purpose-built secondary screen rather than a scaled-down primary one.</p><p>The panel geometry is the first decision that separates the XG129C from the broader portable monitor category. A 24:9 aspect ratio delivers meaningfully more vertical viewing area than competing 32:9 displays of a similar physical size, which matters most when the screen is being used for chatrooms, system dashboards, or web browsing alongside a main monitor. Fewer black bars when displaying 16:9 content is a secondary benefit, but the vertical gain is the primary justification for the aspect ratio choice. At 125% sRGB and 90% DCI-P3 color gamut coverage, the panel also holds its own visually against a primary display, preventing the kind of jarring color mismatch that undermines the coherence of a dual-monitor setup.</p><p>Touch is the other load-bearing feature. The XG129C supports 10-point multi-touch input, allowing users to interact with on-screen elements, trigger macros, adjust OSD settings, and navigate Windows directly on the secondary panel without reaching for a mouse or keyboard. The implementation supports fluid zooming and swiping, which makes the display genuinely functional for content creators using it as a control surface for applications like Adobe Premiere or Spotify, both of which are accommodated through the bundled ASUS Control Panel software's customizable virtual dials and sliders.</p><p>The AIDA64 Extreme bundle is where the XG129C makes its clearest argument for the serious end of its intended audience. The included one-year subscription unlocks real-time tracking of CPU temperatures, GPU loads, clock speeds, voltages, and fan behavior, all rendered through exclusive ROG SensorPanel themes designed for the display's dimensions. For anyone pushing hardware performance during gaming sessions or creative workloads, having that data visible on a dedicated screen without pulling focus from the primary display is a functional upgrade over software overlays or task-switching.</p><p>Connectivity is handled through two USB-C ports and one HDMI 1.2 port. The hybrid USB-C carries power, video signal, and touch data simultaneously through a single cable for laptops equipped with DisplayPort Alt Mode, keeping cable management clean. The second USB-C provides 20W power delivery. Physically, the XG129C is built around a slim profile with razor-thin bezels, an adjustable kickstand sized to slot beneath a primary monitor, and a built-in 1/4-inch tripod socket for alternative mounting configurations.</p><p>The broader context the XG129C enters is a desk setup culture that has moved well past the single-monitor standard. Streamers, competitive gamers, and content creators have increasingly treated secondary screens as infrastructure rather than luxury additions, and the market for purpose-built secondary displays has grown accordingly. The XG129C's design responds to that shift with specificity: every hardware and software decision on the monitor is oriented toward making a second screen useful rather than merely present. The Red Dot 2026 Gaming and Streaming Design award the monitor has already received suggests that judgment has been validated externally.</p><p>The ROG Strix XG129C is available now through <a href="https://rog.asus.com/monitors/below-23-inches/rog-strix-xg129c/">ASUS ROG</a> and select retailers.</p><p><a href="https://hypebeast.com/2026/5/asus-rog-strix-xg129c-secondary-display-release-info" title="The ROG Strix XG129C Is the Secondary Touchscreen Monitor That Turns Dead Desk Space Into a Command Center" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27008" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27008" />    </a></p>]]></content:encoded>
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