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    <title>Hypebeast</title>
    <description>Hypebeast covers men's contemporary fashion and culture, from streetwear and sneakers to art, design, music, entertainment and lifestyle.</description>
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    <lastBuildDate>Mon, 27 Jul 2026 19:48:43 +0000</lastBuildDate>
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      <title>Charli XCX 'Brat' Portrait Joins London's National Portrait Gallery</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcharli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe National Portrait Gallery in London acquired a portrait of Charli XCX shot by photographer Harley WeirOne of the defining images of the singer's Brat era, the artwork is now up at the new History Makers Now galleryCharli XCX is the latest to join the ranks of the National Portrait Gallery in London. One of the defining images of her Brat era, a 2024 portrait shot by British fashion photographer Harley Weir, has just been acquired by the historic institution, which called Charli “one of the defining artists of our time.”The untitled piece sees the pop singer leaning against a wall, donning a white crop top and unbuttoned black jeans. It’s one of several images shot by Weir for the double-platinum 2024 record, all of which embody the confessional, club girl cool that lyrically defines the album.Born and based in London, Weir herself is an “It Girl” of fashion photography, having lensed for the likes of Balenciaga, Stella McCartney, Acne, Gucci, and Marc Jacobs. It’s not the first time she’s shot Charli, who fronted a Heaven campaign in 2022.“Harley Weir has developed a distinctive photographic language that combines intimacy with a powerful sense of presence,” the gallery’s senior curator, Brandei Estes, said. Outside of fashion, she’s also built a reputation in the fine art world, showing in numerous London galleries and Fragile Beauty at the Jeu de Paume in Paris currently.The acquisition comes at a momentous week for Charli, who’s hot off the release of her latest art-centric studio album, Music, Fashion, Film, and,  outside of the studio, the trailer of Romain Gavras’ Sacrifice, which she stars in beside Yung Lean.If you’re in London, you can check out the portrait for yourself at History Makers Now, the gallery’s new dedicated space to figures who have shaped contemporary culture. Head to the National Portrait Gallery’s website for more information.</div><p><a href="https://hypebeast.com/2026/7/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition" title="Charli XCX &#039;Brat&#039; Portrait Joins London&#039;s National Portrait Gallery" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 19:26:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition</link>
      <guid>https://hypebeast.com/?post=6759272</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Art]]></category>
      <category><![CDATA[Artworks]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcharli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>The National Portrait Gallery in London acquired a portrait of Charli XCX shot by photographer Harley Weir</li><li>One of the defining images of the singer's Brat era, the artwork is now up at the new History Makers Now gallery</li></ul><p><a href="https://hypebeast.com/tags/charli-xcx">Charli XCX</a> is the latest to join the ranks of the <a href="https://hypebeast.com/tags/national-portrait-gallery">National Portrait Gallery</a> in London. One of the defining images of her <a href="https://hypebeast.com/tags/brat"><em>Brat</em></a> era, a 2024 portrait shot by British fashion photographer <a href="https://hypebeast.com/tags/harley-weir">Harley Weir</a>, has just been acquired by the historic institution, which called Charli “one of the defining artists of our time.”</p><p>The untitled piece sees the pop singer leaning against a wall, donning a white crop top and unbuttoned black jeans. It’s one of several images shot by Weir for the double-platinum 2024 record, all of which embody the confessional, club girl cool that lyrically defines the album.</p><p>Born and based in London, Weir herself is an <span style="font-weight: 400;">“</span>It Girl<span style="font-weight: 400;">”</span> of fashion photography, having lensed for the likes of Balenciaga, Stella McCartney, Acne, Gucci, and Marc Jacobs. It’s not the first time she’s shot Charli, who fronted a Heaven campaign in 2022.</p><p><img src="https://hypebeast.com/image/2026/07/27/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-2.jpg" alt="Charli XCX Brat Portrait Harley Weir Photography Art Artworks National Portrait Gallery London History Makers Now" /><br /><img src="https://hypebeast.com/image/2026/07/27/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-3.jpg" alt="Charli XCX Brat Portrait Harley Weir Photography Art Artworks National Portrait Gallery London History Makers Now" /><br /><img src="https://hypebeast.com/image/2026/07/27/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-4.jpg" alt="Charli XCX Brat Portrait Harley Weir Photography Art Artworks National Portrait Gallery London History Makers Now" /><br /><img src="https://hypebeast.com/image/2026/07/27/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-5.jpg" alt="Charli XCX Brat Portrait Harley Weir Photography Art Artworks National Portrait Gallery London History Makers Now" /></p><p><span style="font-weight: 400;">“</span>Harley Weir has developed a distinctive photographic language that combines intimacy with a powerful sense of presence,” the gallery’s senior curator, Brandei Estes, said. Outside of fashion, she’s also built a reputation in the fine art world, showing in numerous London galleries and <em>Fragile Beauty</em> at the Jeu de Paume in Paris currently.</p><p>The acquisition comes at a momentous week for Charli, who’s hot off the release of her latest art-centric studio album, <a href="https://hypebeast.com/2026/7/charli-xcx-music-fashion-film-album-review-stream-info"><em>Music, Fashion, Film</em></a>, and,  outside of the studio, the trailer of Romain Gavras’ <em>Sacrifice,</em> which she stars in beside Yung Lean.</p><p>If you’re in London, you can check out the portrait for yourself at History Makers Now, the gallery’s new dedicated space to figures who have shaped contemporary culture. Head to the National Portrait Gallery’s <a href="https://www.npg.org.uk/" target="_blank" rel="noopener">website</a> for more information.</p><p><a href="https://hypebeast.com/2026/7/charli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition" title="Charli XCX &#039;Brat&#039; Portrait Joins London&#039;s National Portrait Gallery" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52367" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52367" />    </a></p>]]></content:encoded>
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      <title>Tom Wesselmann's New York Studio is Opening to the Public for the First Time</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftom-wesselmann-open-studio-nyc-tomokazu-matsuyama-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryTom Wesselmann's Cooper Square Studio will open to the public for the first time during Armory Week 2026Almine Rech is also unveiling a duet exhibition between the late pop artist and Japanese-American Tomokazu MatsuyamaThe exhibition is on view from September 19 through 26, with timed visits for the studio taking place throughout the weekTom Wesselmann's longtime New York studio will welcome the public for the first time since the artist's death. This Armory Week, fans of the American pop artist will get to experience the Cooper Square space, where many of his works were created during his final era, from 1994 to 2004.Wesselmann, known for his “Great American Nude” series and larger-than-life commercial still lifes, saw his practice as a pursuit of “super reality,” — a way to elevate ordinary objects through monumental scale and saturated hues.To ring in the opening, Almine Rech will also unveil Wesselmann x Matsuyama, a special duet exhibition pairing works by the pop pioneer with Tomokazu Matsuyama, a Japanese-American artist with a shared penchant for turning everyday moments into visually surreal and striking compositions.“If Wesselmann transformed the visual language of postwar America from within its own culture,” a press statement reads, then “Matsuyama works within a visual world in which cultural boundaries are already porous.” Matsuyama's kaleidoscopic pieces riff off ordinary imagery, while also reflecting on the cultural and historical complexities that define his era.One standout moment pairs Wesselmann's “Still Life #35” (1963), a massive four-canvas grocery haul, with Matsuyama's “We The People” (2025). Here, the Japanese-American artist reimagines Jacques-Louis David's “The Death of Socrates” as a supermarket scene. Lucky Charms boxes and neat stacks of Advil become one with art historical reference and dense patterning, making for scenes that, like Wesselmann, reconsider the role of consumerism within art.The forthcoming show builds on the duo's first go-around together during Pop Forever, Wesselmann's 2024 retrospective at Fondation Louis Vuitton, building on the cross-generation creative dialogue between two artists that make us reflect on the possibilities of painting.Presented by the Tom Wesselmann Estate and Almine Rech, Wesselmann x Matsuyama runs from September 19 through 27. Advance registration is required for the limited public opening of the Cooper Square studio, with timed visits taking place across three days during the exhibition run.</div><p><a href="https://hypebeast.com/2026/7/tom-wesselmann-open-studio-nyc-tomokazu-matsuyama" title="Tom Wesselmann&#039;s New York Studio is Opening to the Public for the First Time" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 17:16:41 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/tom-wesselmann-open-studio-nyc-tomokazu-matsuyama</link>
      <guid>https://hypebeast.com/?post=6759226</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Art]]></category>
      <category><![CDATA[Exhibitions]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftom-wesselmann-open-studio-nyc-tomokazu-matsuyama-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>Tom Wesselmann's Cooper Square Studio will open to the public for the first time during Armory Week 2026</li><li>Almine Rech is also unveiling a duet exhibition between the late pop artist and Japanese-American Tomokazu Matsuyama</li><li>The exhibition is on view from September 19 through 26, with timed visits for the studio taking place throughout the week</li></ul><p><a href="https://hypebeast.com/tags/tom-wesselmann">Tom Wesselmann</a>'s longtime New York studio will welcome the public for the first time since the artist's death. This <a href="https://hypebeast.com/tags/the-armory-show">Armory Week</a>, fans of the American pop artist will get to experience the Cooper Square space, where many of his works were created during his final era, from 1994 to 2004.</p><p>Wesselmann, known for his “Great American Nude” series and larger-than-life commercial still lifes, saw his practice as a pursuit of “super reality,” — a way to elevate ordinary objects through monumental scale and saturated hues.</p><p>To ring in the opening, <a href="https://hypebeast.com/tags/almine-rech">Almine Rech</a> will also unveil <em>Wesselmann x Matsuyama</em>, a special duet exhibition pairing works by the pop pioneer with <a href="https://hypebeast.com/tags/tomokazu-matsuyama">Tomokazu Matsuyama</a>, a Japanese-American artist with a shared penchant for turning everyday moments into visually surreal and striking compositions.</p><p>“If Wesselmann transformed the visual language of postwar America from within its own culture,” a press statement reads, then “Matsuyama works within a visual world in which cultural boundaries are already porous.” Matsuyama's kaleidoscopic pieces riff off ordinary imagery, while also reflecting on the cultural and historical complexities that define his era.</p><p>One standout moment pairs Wesselmann's “Still Life #35” (1963), a massive four-canvas grocery haul, with Matsuyama's “We The People” (2025). Here, the Japanese-American artist reimagines Jacques-Louis David's “The Death of Socrates” as a supermarket scene. Lucky Charms boxes and neat stacks of Advil become one with art historical reference and dense patterning, making for scenes that, like Wesselmann, reconsider the role of consumerism within art.</p><p>The forthcoming show builds on the duo's first go-around together during <a href="https://hypebeast.com/2024/11/foundation-louis-vuitton-pop-forever-tom-wesselmann-exhibition"><em>Pop Forever</em></a>, Wesselmann's 2024 retrospective at Fondation Louis Vuitton, building on the cross-generation creative dialogue between two artists that make us reflect on the possibilities of painting.</p><p>Presented by the Tom Wesselmann Estate and Almine Rech, <em>Wesselmann x Matsuyama</em> runs from September 19 through 27. Advance registration is required for the limited public opening of the Cooper Square studio, with timed visits taking place across three days during the exhibition run.</p><p><a href="https://hypebeast.com/2026/7/tom-wesselmann-open-studio-nyc-tomokazu-matsuyama" title="Tom Wesselmann&#039;s New York Studio is Opening to the Public for the First Time" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=98747" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=98747" />    </a></p>]]></content:encoded>
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      <title>What Went Down at Hypebeast Cup’s Closing Party with Depop</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fdepop0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Hypebeast Cup’s monthlong pop-up in New York City was home to all things football and fashion – with Depop’s rotating Depop Clubhouse activation emphasizing the enduring connection between the two worlds. After hosting a selection of vintage sellers on-site at the pop-up all month long, it was only right that Depop host one last watch party for the most important football match of the past four years. Here’s what went down at Hypebeast Cup’s Closing Party with Depop.Following up previous Depop sellers Kevin (@farerisvintage) and Vicky (@zainthegoatt), the third Depop seller Vintage Vin (@vintagevin__) was on-site at Hypebeast Cup for the final week of Depop Clubhouse to showcase his selection of curated vintage pieces, ranging from warm-up gear to practice hoodies and everything in between.Elsewhere, Depop’s customization station was in full swing, with attendees pulling up to the center of the store to design blank jerseys with limited-edition Depop x Hypebeast Cup patches.Before the match kicked off, Dylan Ali was spinning, and throughout the evening, drinks by Toki were flowing. The room was filled long before kick-off, with both friends and family of Hypebeast and Depop mingling with New York City’s tastemakers and emerging talent alike.Even though Depop Clubhouse’s doors are closed now, fear not; you can still shop the Hypebeast Edit on the platform to get your hands on one of our community-sourced vintage pieces.</div><p><a href="https://hypebeast.com/2026/7/what-went-down-at-hypebeast-cups-closing-party-with-depop" title="What Went Down at Hypebeast Cup’s Closing Party with Depop" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 16:41:44 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/what-went-down-at-hypebeast-cups-closing-party-with-depop</link>
      <guid>https://hypebeast.com/?post=6758610</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sponsored Post]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fdepop0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/hypebeast-cup">Hypebeast Cup</a>’s monthlong pop-up in New York City was home to all things football and fashion – with <a href="https://hypebeast.com/tags/depop">Depop</a>’s rotating Depop Clubhouse activation emphasizing the enduring connection between the two worlds. After hosting a selection of vintage sellers on-site at the pop-up all month long, it was only right that Depop host one last watch party for the most important football match of the past four years. Here’s what went down at Hypebeast Cup’s Closing Party with Depop.</p><p>Following up previous Depop sellers Kevin (@<a href="https://www.instagram.com/kevinfareri/" target="_blank" rel="noopener">farerisvintage</a>) and Vicky (@<a href="https://www.instagram.com/zainthegoatt/" target="_blank" rel="noopener">zainthegoatt</a>), the third Depop seller Vintage Vin (@<a href="https://www.instagram.com/vintagevin__" target="_blank" rel="noopener">vintagevin__</a>) was on-site at Hypebeast Cup for the final week of Depop Clubhouse to showcase his selection of curated vintage pieces, ranging from warm-up gear to practice hoodies and everything in between.</p><p><img src="https://hypebeast.com/image/2026/07/27/depop1.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop2.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop4.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop5.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop7.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop8.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop9.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop10.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop11.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop12.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop17.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /></p><p>Elsewhere, Depop’s customization station was in full swing, with attendees pulling up to the center of the store to design blank jerseys with limited-edition Depop x Hypebeast Cup patches.</p><p>Before the match kicked off, Dylan Ali was spinning, and throughout the evening, drinks by Toki were flowing. The room was filled long before kick-off, with both friends and family of Hypebeast and Depop mingling with New York City’s tastemakers and emerging talent alike.</p><p><img src="https://hypebeast.com/image/2026/07/27/depop18.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop19.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /><br /><img src="https://hypebeast.com/image/2026/07/27/depop20.jpg" alt="What Went Down at Hypebeast Cup’s Closing Party with Depop soccer football release info edit " /></p><p>Even though Depop Clubhouse’s doors are closed now, fear not; you can still shop the <a href="https://www.depop.com/hypebeastcup/" target="_blank" rel="noopener">Hypebeast Edit</a> on the platform to get your hands on one of our community-sourced vintage pieces.</p><p><a href="https://hypebeast.com/2026/7/what-went-down-at-hypebeast-cups-closing-party-with-depop" title="What Went Down at Hypebeast Cup’s Closing Party with Depop" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=80283" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=80283" />    </a></p>]]></content:encoded>
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      <title>Vans Traces Its 1966 Origins Into the Reconstructed Premium "Authentic Ease"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FVans-Premium-Authentic-Ease-Blanc-de-Blanc-Mushroom-Vintage-Cocoa-Tulum-incense-brown-Olive-brn-Hairy-suede-black-Faded-black-Hairy-suede-sand-VN000ECPJVY-VN000EHF7D6-VN000EHFFST-VN000EHFHK0-VN000EHFGBA-VN000EHF.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Vans Premium Authentic EaseColorway: “Blanc de Blanc,” “Mushroom,” “Vintage Cocoa,” “Hairy Suede Sand,” “Tulum Incense Brown/Olive Brn,” “Hairy Suede Black/Faded Black,” “Hairy Suede Sand”SKU: VN000ECPJVY, VN000EHF7D6, VN000EHFFST, VN000EHFHK0, VN000EHFGBA, VN000EHFSANMSRP: ¥12,650 JPY (approx. $80 USD)Release Date: Available nowWhere to Buy: BILLY’S ENTVans is reworking its oldest silhouette with the Premium Authentic Ease, a leather-forward reconstruction of the Authentic that the brand has built continuously since its 1966 founding. Known internally as Style 44, the Authentic earned a devoted following among 1970s skaters, and this Premium-line version refines that lineage rather than reinventing it.To understand the Ease, it helps to start at the beginning. The Authentic holds the distinction of being the very first shoe Vans ever made, introduced in 1966 when the company opened its doors in Southern California and sold shoes directly off the production line to customers. Its simple low-top build, canvas upper and vulcanized sole made it inexpensive and durable, and by the following decade it had been adopted by the region's emerging skate scene as a functional, grippy everyday shoe. That skate association is precisely the heritage the source leans on when it recalls the enthusiastic 1970s following behind Style 44.The Ease treats that history as a foundation to build on rather than a look to copy. Where the original relied on a stitched canvas upper, this version wraps the foot in a single piece of leather, integrating the tongue and internal eyestay into one continuous panel. The laces run through an eyestay formed by folding the vamp inward, and the collar is left raw and unfinished, a deliberately quiet treatment that lets the natural grain of the leather carry the design. The result reads as a more contemplative take on a shoe long defined by its stripped-down utility.The material upgrades sit squarely within the Vans Premium program, a line dedicated to refining the label's most iconic silhouettes with better materials and considered detailing. A tall, glossy rubber foxing tape wraps the midsole to preserve the old-school profile the Authentic helped establish, while a SOLA foam ADC insole built with 30 percent bio-based material addresses long-term comfort in a way the 1966 original never attempted. It is a reminder that Vans has spent decades treating its archive as a living catalog, repeatedly returning to its earliest designs to reinterpret them for a more design-literate audience.The palette keeps the focus on texture over flash. The Ease arrives in six restrained options, spanning Hairy Suede Sand, Blanc de Blanc, Mushroom, Vintage Cocoa, Tulum Incense Brown/Olive Brown and Hairy Suede Black/Faded Black, a spread of earthy, tonal finishes that suits the shoe's understated intent.</div><p><a href="https://hypebeast.com/2026/7/vans-premium-authentic-ease-blanc-de-blanc-mushroom-vintage-cocoa-tulum-incense-brown-olive-brn-hairy-suede-black-faded-black-hairy-suede-sand-vn000ecpjvy-vn000ehf7d6-vn000ehffst-vn000ehfhk0-vn000ehfg" title="Vans Traces Its 1966 Origins Into the Reconstructed Premium &quot;Authentic Ease&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 12:07:42 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/vans-premium-authentic-ease-blanc-de-blanc-mushroom-vintage-cocoa-tulum-incense-brown-olive-brn-hairy-suede-black-faded-black-hairy-suede-sand-vn000ecpjvy-vn000ehf7d6-vn000ehffst-vn000ehfhk0-vn000ehfg</link>
      <guid>https://hypebeast.com/?post=6758975</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FVans-Premium-Authentic-Ease-Blanc-de-Blanc-Mushroom-Vintage-Cocoa-Tulum-incense-brown-Olive-brn-Hairy-suede-black-Faded-black-Hairy-suede-sand-VN000ECPJVY-VN000EHF7D6-VN000EHFFST-VN000EHFHK0-VN000EHFGBA-VN000EHF.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Vans Premium Authentic Ease<br /><strong>Colorway:</strong> “Blanc de Blanc,” “Mushroom,” “Vintage Cocoa,” “Hairy Suede Sand,” “Tulum Incense Brown/Olive Brn,” “Hairy Suede Black/Faded Black,” “Hairy Suede Sand”<br /><strong>SKU:</strong> VN000ECPJVY, VN000EHF7D6, VN000EHFFST, VN000EHFHK0, VN000EHFGBA, VN000EHFSAN<br /><strong>MSRP:</strong> ¥12,650 JPY (approx. $80 USD)<br /><strong>Release Date:</strong> Available now<br /><strong>Where to Buy:</strong> <a href="https://www.billys-tokyo.net/shop/g/g7049180001015/">BILLY’S ENT</a></p><p><a href="https://hypebeast.com/tags/vans">Vans</a> is reworking its oldest silhouette with the <a href="https://hypebeast.com/tags/vans">Premium Authentic Ease</a>, a leather-forward reconstruction of the Authentic that the brand has built continuously since its 1966 founding. Known internally as Style 44, the Authentic earned a devoted following among 1970s skaters, and this Premium-line version refines that lineage rather than reinventing it.</p><p>To understand the Ease, it helps to start at the beginning. The Authentic holds the distinction of being the very first shoe <a href="https://hypebeast.com/2026/7/vans-skate-loafer-53-crepe-brown-black-vn000z3qemv-vn000z3qfst-official-images">Vans</a> ever made, introduced in 1966 when the company opened its doors in Southern California and sold shoes directly off the production line to customers. Its simple low-top build, canvas upper and vulcanized sole made it inexpensive and durable, and by the following decade it had been adopted by the region's emerging skate scene as a functional, grippy everyday shoe. That skate association is precisely the heritage the source leans on when it recalls the enthusiastic 1970s following behind Style 44.</p><p>The Ease treats that history as a foundation to build on rather than a look to copy. Where the original relied on a stitched canvas upper, this version wraps the foot in a single piece of leather, integrating the tongue and internal eyestay into one continuous panel. The laces run through an eyestay formed by folding the vamp inward, and the collar is left raw and unfinished, a deliberately quiet treatment that lets the natural grain of the leather carry the design. The result reads as a more contemplative take on a shoe long defined by its stripped-down utility.<br />The material upgrades sit squarely within the <a href="https://hypebeast.com/2026/7/harris-tweed-vans-old-skool-vn000e8vbip-official-images">Vans </a>Premium program, a line dedicated to refining the label's most iconic silhouettes with better materials and considered detailing. A tall, glossy rubber foxing tape wraps the midsole to preserve the old-school profile the Authentic helped establish, while a SOLA foam ADC insole built with 30 percent bio-based material addresses long-term comfort in a way the 1966 original never attempted. It is a reminder that Vans has spent decades treating its archive as a living catalog, repeatedly returning to its earliest designs to reinterpret them for a more design-literate audience.</p><p>The palette keeps the focus on texture over flash. The Ease arrives in six restrained options, spanning Hairy Suede Sand, Blanc de Blanc, Mushroom, Vintage Cocoa, Tulum Incense Brown/Olive Brown and Hairy Suede Black/Faded Black, a spread of earthy, tonal finishes that suits the shoe's understated intent.</p><p><a href="https://hypebeast.com/2026/7/vans-premium-authentic-ease-blanc-de-blanc-mushroom-vintage-cocoa-tulum-incense-brown-olive-brn-hairy-suede-black-faded-black-hairy-suede-sand-vn000ecpjvy-vn000ehf7d6-vn000ehffst-vn000ehfhk0-vn000ehfg" title="Vans Traces Its 1966 Origins Into the Reconstructed Premium &quot;Authentic Ease&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=74607" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=74607" />    </a></p>]]></content:encoded>
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      <title>What Went Down: Touchland Bridges Football &amp; Fragrance Culture at Hypebeast Cup NYC</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F24%2Ftouchland-hypebeast-cup-football-party-performance-body-spray-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccer’s biggest tournament.The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment. Under one roof, Touchland delivered everything from a high-energy watch party to live music curated by DJ Elena Lorenzi, and a premium lineup of crafted drinks, including the Suntory Whisky Toki "Highball" and the "Total Serve" mocktail. However, excitement extended far beyond the jumbo screen. The pop-up brought the world of Touchland to life with the Touchland Refresh Station. Positioned right next to an on-site soccer simulator, the classic locker setup allowed guests to test out four new scents of the brand's Performance Body Spray line — Level Up, Power Play, Total Serve, and Cool Down — keeping everyone feeling and smelling fresh whether coming off the turf or off from work. The new collection, designed for life in motion, combines a long-lasting,odor-eliminating formula with built-in skincare ingredients and lightweight scents that smell nothing like your dad’s body spray.Meanwhile, a dedicated Touchland Jersey Customization station, centering on a limited-edition nostalgic design, ran hot all night. Guests personalized complimentary Touchland jerseys using limited-edition Hypebeast Cup heat-pressed patches inspired by the beautiful game. Ultimately, the night went from a viewing party to a hands-on styling moment that sent attendees home with a unique piece of memorabilia from a legendary season in football.The Hypebeast Cup pop-up at 430 West Broadway in New York City will be open until August 16, 2026, from Monday–Saturday, 11 AM–7 PM and Sunday, 11 AM–6 PM.</div><p><a href="https://hypebeast.com/2026/7/touchland-hypebeast-cup-football-party-performance-body-spray" title="What Went Down: Touchland Bridges Football &amp; Fragrance Culture at Hypebeast Cup NYC" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 13:41:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/touchland-hypebeast-cup-football-party-performance-body-spray</link>
      <guid>https://hypebeast.com/?post=6758582</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F24%2Ftouchland-hypebeast-cup-football-party-performance-body-spray-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><span style="font-weight: 400;">As football fever took over NYC this summer, <a href="https://hypebeast.com/tags/touchland">Touchland</a> stepped onto the pitch to showcase its new <a href="https://touchland.com/pages/performance?srsltid=AfmBOoqfH6eYWasBXDA1YtGN7JP8l9aiCwaDENV82pFKq2ocv9Z8ch9R">Performance Body Spray</a> at the <a href="https://hypebeast.com/tags/hypebeastc-up">Hypebeast Cup</a> pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccer’s biggest tournament.</span></p><p><span style="font-weight: 400;">The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment. Under one roof, Touchland delivered everything from a high-energy watch party to live music curated by DJ Elena Lorenzi, and a premium lineup of crafted drinks, including the Suntory Whisky Toki "Highball" and the "Total Serve" mocktail. However, excitement extended far beyond the jumbo screen. </span></p><p><span style="font-weight: 400;">The pop-up brought the world of Touchland to life with the Touchland Refresh Station. Positioned right next to an on-site soccer simulator, the classic locker setup allowed guests to test out four new scents of the brand's Performance Body Spray line — Level Up, Power Play, Total Serve, and Cool Down — keeping everyone feeling and smelling fresh whether coming off the turf or off from work. The new collection, designed for life in motion, combines a long-lasting,odor-eliminating formula with built-in skincare ingredients and lightweight scents that smell nothing like your dad’s body spray.</span></p><p><span style="font-weight: 400;">Meanwhile, a dedicated Touchland Jersey Customization station, centering on a limited-edition nostalgic design, ran hot all night. Guests personalized complimentary Touchland jerseys using limited-edition Hypebeast Cup heat-pressed patches inspired by the beautiful game. Ultimately, the night went from a viewing party to a hands-on styling moment that sent attendees home with a unique piece of memorabilia from a legendary season in football.</span></p><p><em><span style="font-weight: 400;">The Hypebeast Cup pop-up at 430 West Broadway in New York City will be open until August 16, 2026, from Monday–Saturday, 11 AM–7 PM and Sunday, 11 AM–6 PM.</span></em></p><p><a href="https://hypebeast.com/2026/7/touchland-hypebeast-cup-football-party-performance-body-spray" title="What Went Down: Touchland Bridges Football &amp; Fragrance Culture at Hypebeast Cup NYC" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=16474" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=16474" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F23%2Fss27iconw-copy.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Paris and Milan gave us our first breeze of SS27 menswear, and the season's strongest trends are already in the air. As I filtered through dozens of shows and lookbooks, my overarching observation of the season was that the latest collections appear far more dialed into summer than what was presented in SS26, when some of our top trends included regiment coats, leather pants, and “granny knits.” While those holdovers continued to influence design, far more SS27 numbers feel true to the season, primarily through design choices that keep the body cool in hot, humid weather.The extreme heat that began to take over Europe in late June made Charli XCX’s “SS26” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks. Indeed, June 25 was the hottest day ever recorded in France — the same day that Sarah Burton presented her first Givenchy Menswear collection, and standout shows like Dries Van Noten, Yohji Yamamoto, Issey Miyake Man, and Feng Chen Wang took the stage.The extreme heat that began to take over Europe in late June made Charli XCX’s “SS26” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks.Though SS27 still has more to offer in Copenhagen, New York City, and beyond, consistent signals emanating from Milan and Paris set a clear tone. What I felt most was freedom — something the last few seasons, weighed down by tailoring and furs, never quite offered. While sheer looks, satin fabrics, exposed boxers, and extra-cropped silhouettes rewired traditional codes, garments were adorned with eye-catching additions like avian motifs, metal studs, and full-bleed photographic prints. In color, an energetic dynamic between blue and orange hues unfolded, bringing to mind not only the Knicks’ historic victory, but also the call of seaside sunsets. This is fluid, joy-driven dressing for longer, hotter days — and if this summer is teaching us anything, it's that more of them are coming our way.Read on to dive into the top SS27 trends, from unconventional fabrics to shrunken silhouettes and the personality-packed details that dominated the runways.Sheer as Can BeLook at the translucent fabrics on the SS27 runways, and it's hard not to think of the barong — the traditional sheer men’s shirt worn for special occasions in the Philippines. Typically made from piña or abaca fibers, the formalwear staple is see-through because of its mesh-like construction, allowing cooling air to pass through. With the West’s weather increasingly resembling the tropical climates of Southeast Asia, it’s no surprise that this heat-friendly hack is being reinterpreted at Parisian maisons. Styles closer to the original barong silhouette were seen in shirts from Kiko Kostadinov and Feng Chen Wang, while interesting iterations also appeared in double-breasted suits at Dior and even in trousers at Hed Mayner. Unburdened by heavyweight yarns and heat-trapping constructions, sheer fabrics could offer more interesting layering opportunities in SS27, whether executed in subtle see-through or full transparency.Sleek SatinsSatin has always read as ornamental in menswear — a fabric relegated to handkerchiefs and neckties while the rest of the wardrobe leaned on tailoring and utilitarian durability. This season, however, satin fabrics (whether synthetic or silk) gave looks a billowing quality and delicate feel. While Willy Chavarria opted for a full set in floral satin, Celine leaned into the pure sheen of white satin for shirts and trousers. More unconventional applications were seen in a golden V-neck at GmBH and a silky brown overcoat at Ami Paris. But why now? Not only are satins typically lightweight and breathable, silk satins, in particular, have also long been known for their cooling properties. Pajama dressing is the obvious landing point — a satin shirt or shorts against the rest of an everyday wardrobe. A scarf tied at the hip is the quieter version of the same idea.Aquatic BluesPer our FW26 report, crimson absolutely took over last season’s runways with blazing red fabrics being used everywhere from outerwear to knitwear. It’s only natural that as the temperatures rise like never before, the hues on the opposite side of the spectrum are calling our attention, representing a yearning for azure seas and the open horizons of the coast. Turquoise was the definitive color of standout shows, like SHINYAKOZUKA’s, whose high-craft creations glimmered with turquoise embellishments, or even Kiko Kostadinov, who chose a blue carpet color for his runway presentation to complement his palette. Similar hues of sky blue and electric blue also showed up at Auralee, with leather jackets and shorts, as well as  Zegna, through loafers, linen shirts, and pants. While aquatic blues may not read as neutral as baby blue or indigo, they can make for a strong accent to an otherwise neutral look — whether it be in oversized button-ups, footwear (like the Jacquemus x Timberland Boat Shoe), or even socks.Orange EnergyAs the complementary hue to blue, orange arrived in equal measure and frequently in the same look. At Dries Van Noten, blood orange was a restrained yet bold accent, appearing at the base of a sunset-gradient overcoat and dousing an oversized weekender bag. Brighter oranges were seen in a cropped tangerine blouson from Willy Chavarria and a true orange V-neck sweater from Saint Laurent. Let’s be frank: the color isn’t as widely loved or as easy to style as blue. Opting for a rust-orange hue like Jacquemus can help neutralize the color, and saving bright oranges for a singular accessory, like a bag or cap, can keep the shade from overwhelming the look. Regardless of which shade or tint, the rise of orange is a subtle signal that the beating sun is the true main character of SS27.The Micro JacketSpeaking of Willy Chavarria’s cropped tangerine blouson, the season also saw the proliferation of shrunken jacket silhouettes, like the bright red micro peacoat from Celine, a raw-edged, collarless denim trucker from Junya Watanabe, and the range of body-hugging jackets from Prada in an array of colors and styles (truckers, bombers, and blousons). Is this shrinkflation or an intentional design choice? Aside from the practical aspects of shedding excess weight and material in the summer, the shortening of jackets begins to make sense when we consider how much more attention has been paid to bold belt buckles and hip accessories like scarves in recent seasons. The shortened micro jacket shift also welcomes the next SS27 silhouette: boxer shorts.Boxer ShortsIn our SS26 runway report, we locked in roomy, loose “mega shorts” as the key bottoms of the season. While the style continues to show its influence this season, its diametrical opposite, the boxer short, is rising in tandem. Whether riding above the waistline or flaunted completely outerwear-style, boxer shorts may very well be the emergent shift in bottoms for SS27. A solid roster of designers defining the now of menswear, like JW Anderson, Willy Chavarria, and Dries Van Noten, all brought bare boxer shorts into the mix. Whereas labels like GmbH and Charles Jeffrey Loverboy played with classic gingham and striped boxer patterns, Anderson and Simone Rocha gave the silhouette a premium feel with floral satin brocades. Take this as the signal that your boxer briefs are also part of your outfit in 2026 and beyond – whether or not anyone else sees them.Studded DenimIn the lead-up to the SS27 presentations, the pairing of decorative embellishments with utility-geared garments was already in the air. For example, emerging label Satoshi Nakamoto’s signature aesthetic is defined by the use of intricate rhinestones and studs, famously seen on the Vans Era 95 Gems shoe. A similar sensibility was echoed in a range of SS27 pieces from Dolce &amp; Gabbana, where oversized stones were embedded into jeans and sweaters. Elsewhere, Louis Vuitton lightly decorated its jeans with monogram shapes, calling to mind Chrome Hearts’ motifs and all the online discourse the LA-based label has attracted in the last year. These embellished jeans illustrate how versatile studded denim can really be, ranging from a simple outline of the seams, as at Acne Studios, to more ornate uses like the studded swirl designs at Bluemarble.Birds Flock to FashionFrom peace-bearing doves to ethereal Japanese cranes, the unexpected star of SS27 prints and graphics was birds. Revered across global cultures in their innumerable forms, the birds were rendered in a spectrum of styles, including a hand-illustrated bird t-shirt at Yohji Yamamoto, Wooyoungmi’s East Asian-inspired crane prints, and SHINYAKOZUKA’s mid-flight avian silhouettes. Symbolizing ideals like peace, freedom, wisdom, and longevity, birds are a welcome adornment for tumultuous and unpredictable times. The motif is ancient, but the range is the story: hand-drawn, embroidered, printed, silhouetted, each house finding a different bird in the same idea.Big Picture PrintsPrints are getting bigger, full stop. This season, photographic and art-inspired prints were blown up to excessive proportions, with some covering the entire look from head to toe. In Paris, two Japanese designers took a similar approach: sacai’s Chitose Abe showed a two-piece suit with a vintage nightclub photo woven into the fabric, whereas at SHINYAKOZUKA, it was a green-tinted urban skyline rendered into a jacket and then printed on translucent capri pants. Elsewhere, Hyacn and Simone Rocha’s subtler approach isolated full-bleed photo prints (a blue portrait and a tree canopy, respectively) to their classic application on long-sleeve crewnecks — a more practical gateway to the shift. What's still unexplored is the bottom half — the fully printed trouser or short, the graphic relocated to a part of the outfit that seldom holds it.Looking AheadThough Paris and Milan’s SS27 Fashion Weeks have concluded, there’s more yet to unfold in Copenhagen and New York City. And though the season is still a year ahead of us, design decisions about fabrics, colors, and silhouettes are likely to continue to be impacted by consistently rising temperatures. This doesn’t mean no trousers or long sleeves, but it does mean rethinking staples with the season top of mind.While rooted in the practical need to free up the body in the heat, the SS27 trends also result in pieces that stretch our classic menswear conventions. The overarching sense of freedom — powered by the season’s high-exposure garments and lightweight materials — serves as an ideal counterweight to the tailored tweeds and leathers that dominated previous seasons. However, I’ll be interested to see if sheer, lustrous looks continue to mingle with menswear, and whether consumers are really down to bear it all down to their boxers or stick to the oversized silhouettes of SS26. SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality.In theory, this liberation of the body seems within reason. But in practice, menswear’s restrained history signals that a fusion of these opposing sensibilities is more likely than a clean break. SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality. Fashion is catching up to the fact that there’s less room to dress for fantasy and idealism in extreme conditions — as are consumers, who’ve become increasingly educated about what fabrics to wear through brand-led education and digital influencers like the Fabricatuerialist.Finally, you may be wondering what role studded jeans, avian motifs, and full-bleed prints play in this story driven by practicality. While they won’t save you from the heat, these details represent the notion that sheerer and shorter aren’t mutually exclusive with bold expression. The final three trends, which may initially feel like a departure, actually play an important role, demonstrating that there's still room to build original looks despite the heat. The way we dress may increasingly be driven by function over fads, but style driven by individuality and edge isn’t going anywhere soon.</div><p><a href="https://hypebeast.com/2026/7/ss27-mens-trends-runway-spring-summer-2027-menswear-info" title="The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 12:54:22 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/ss27-mens-trends-runway-spring-summer-2027-menswear-info</link>
      <guid>https://hypebeast.com/?post=6757255</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Features]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F23%2Fss27iconw-copy.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/paris-fashion-week">Paris</a> and <a href="https://hypebeast.com/tags/milan-fashion-week">Milan</a> gave us our first breeze of <a href="https://hypebeast.com/tags/ss27">SS27</a> menswear, and the season's strongest trends are already in the air. As I filtered through dozens of shows and lookbooks, my overarching observation of the season was that the latest collections appear far more dialed into summer than what was presented in <a href="https://hypebeast.com/2026/1/ss26-spring-summer-2026-mens-menswear-trends-list-info">SS26</a>, when some of our top trends included regiment coats, leather pants, and “granny knits.” While those holdovers continued to influence design, far more SS27 numbers feel true to the season, primarily through design choices that keep the body cool in hot, humid weather.</p><p>The extreme heat that began to take over Europe in late June made <a href="https://hypebeast.com/tags/charli-xcx">Charli XCX</a>’s “<a href="https://hypebeast.com/2026/5/charli-xcx-ss26-single-music-video-stream-info">SS26</a>” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks. Indeed, June 25 was the hottest day ever recorded in France — the same day that <a href="https://hypebeast.com/tags/sarah-burton">Sarah Burton</a> presented her first <a href="https://hypebeast.com/tags/givenchy">Givenchy</a> Menswear collection, and standout shows like <a href="https://hypebeast.com/tags/dries-van-noten">Dries Van Noten</a>, <a href="https://hypebeast.com/tags/yohji-yamamoto">Yohji Yamamoto</a>, <a href="https://hypebeast.com/tags/im-man">Issey Miyake Man</a>, and <a href="https://hypebeast.com/tags/feng-chen-wang">Feng Chen Wang</a> took the stage.</p><p><q>The extreme heat that began to take over Europe in late June made Charli XCX’s “SS26” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks.</q></p><p>Though SS27 still has more to offer in Copenhagen, New York City, and beyond, consistent signals emanating from Milan and Paris set a clear tone. What I felt most was freedom — something the last few seasons, weighed down by tailoring and furs, never quite offered. While sheer looks, satin fabrics, exposed boxers, and extra-cropped silhouettes rewired traditional codes, garments were adorned with eye-catching additions like avian motifs, metal studs, and full-bleed photographic prints. In color, an energetic dynamic between blue and orange hues unfolded, bringing to mind not only the <a href="https://hypebeast.com/tags/knicks">Knicks</a>’ historic victory, but also the call of seaside sunsets. This is fluid, joy-driven dressing for longer, hotter days — and if this summer is teaching us anything, it's that more of them are coming our way.</p><p>Read on to dive into the top SS27 trends, from unconventional fabrics to shrunken silhouettes and the personality-packed details that dominated the runways.</p><h3>Sheer as Can Be</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-80.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-3.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-4.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-5.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-6.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-7.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-8.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-9.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-10.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-11.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/22/ss27-mens-trends-runway-spring-summer-2027-menswear-info-12.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Look at the translucent fabrics on the SS27 runways, and it's hard not to think of the <a href="https://en.wikipedia.org/wiki/Barong_tagalog" target="_blank" rel="noopener"><em>barong</em></a> — the traditional sheer men’s shirt worn for special occasions in the Philippines. Typically made from piña or abaca fibers, the formalwear staple is see-through because of its mesh-like construction, allowing cooling air to pass through. With the West’s weather increasingly resembling the tropical climates of Southeast Asia, it’s no surprise that this heat-friendly hack is being reinterpreted at Parisian maisons. Styles closer to the original barong silhouette were seen in shirts from <a href="https://hypebeast.com/tags/kiko-kostadinov">Kiko Kostadinov</a> and <a href="https://hypebeast.com/tags/feng-chen-wang">Feng Chen Wang</a>, while interesting iterations also appeared in double-breasted suits at <a href="https://hypebeast.com/tags/dior">Dior</a> and even in trousers at <a href="https://hypebeast.com/tags/hed-mayner">Hed Mayner</a>. Unburdened by heavyweight yarns and heat-trapping constructions, sheer fabrics could offer more interesting layering opportunities in SS27, whether executed in subtle see-through or full transparency.</p><h3>Sleek Satins</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-13.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-14.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-15.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-16.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-17.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-18.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-19.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-20.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-88.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-89.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Satin has always read as ornamental in menswear — a fabric relegated to handkerchiefs and neckties while the rest of the wardrobe leaned on tailoring and utilitarian durability. This season, however, satin fabrics (whether synthetic or silk) gave looks a billowing quality and delicate feel. While <a href="https://hypebeast.com/tags/willy-chavarria">Willy Chavarria</a> opted for a full set in floral satin, <a href="https://hypebeast.com/tags/celine">Celine</a> leaned into the pure sheen of white satin for shirts and trousers. More unconventional applications were seen in a golden V-neck at <a href="https://hypebeast.com/tags/gmbh">GmBH</a> and a silky brown overcoat at <a href="https://hypebeast.com/tags/ami-paris">Ami Paris</a>. But why now? Not only are satins typically lightweight and breathable, silk satins, in particular, have also long been known for their cooling properties. Pajama dressing is the obvious landing point — a satin shirt or shorts against the rest of an everyday wardrobe. A scarf tied at the hip is the quieter version of the same idea.</p><h3>Aquatic Blues</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-21.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-22.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-23.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-24.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-25.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-26.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-27.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-28.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-29.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Per our FW26 report, crimson absolutely took over last season’s runways with blazing red fabrics being used everywhere from outerwear to knitwear. It’s only natural that as the temperatures rise like never before, the hues on the opposite side of the spectrum are calling our attention, representing a yearning for azure seas and the open horizons of the coast. Turquoise was the definitive color of standout shows, like <a href="https://hypebeast.com/tags/shinyakozuka">SHINYAKOZUKA</a>’s, whose high-craft creations glimmered with turquoise embellishments, or even <a href="https://hypebeast.com/tags/kiko-kostadinov">Kiko Kostadinov</a>, who chose a blue carpet color for his runway presentation to complement his palette. Similar hues of sky blue and electric blue also showed up at <a href="https://hypebeast.com/tags/auralee">Auralee</a>, with leather jackets and shorts, as well as  <a href="https://hypebeast.com/tags/zegna">Zegna</a>, through loafers, linen shirts, and pants. While aquatic blues may not read as neutral as baby blue or indigo, they can make for a strong accent to an otherwise neutral look — whether it be in oversized button-ups, footwear (like the <a href="https://hypebeast.com/2026/7/jacquemus-timberland-authentic-boat-shoe-lagoon-blue-release-info">Jacquemus x Timberland Boat Shoe</a>), or even socks.</p><h3>Orange Energy</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-30.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-31.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-32.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-33.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-34.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-35.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-36.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-37.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-38.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>As the complementary hue to blue, orange arrived in equal measure and frequently in the same look. At <a href="https://hypebeast.com/tags/dries-van-noten">Dries Van Noten</a>, blood orange was a restrained yet bold accent, appearing at the base of a sunset-gradient overcoat and dousing an oversized weekender bag. Brighter oranges were seen in a cropped tangerine blouson from <a href="https://hypebeast.com/tags/willy-chavarria">Willy Chavarria</a> and a true orange V-neck sweater from <a href="https://hypebeast.com/tags/saint-laurent">Saint Laurent</a>. Let’s be frank: the color isn’t as widely loved or as easy to style as blue. Opting for a rust-orange hue like <a href="https://hypebeast.com/tags/jacquemus">Jacquemus</a> can help neutralize the color, and saving bright oranges for a singular accessory, like a bag or cap, can keep the shade from overwhelming the look. Regardless of which shade or tint, the rise of orange is a subtle signal that the beating sun is the true main character of SS27.</p><h3>The Micro Jacket</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-48.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-49.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-50.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-51.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-52.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-53.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-54.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-55.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Speaking of <a href="https://hypebeast.com/tags/willy-chavarria">Willy Chavarria’</a>s cropped tangerine blouson, the season also saw the proliferation of shrunken jacket silhouettes, like the bright red micro peacoat from <a href="https://hypebeast.com/tags/celine">Celine</a>, a raw-edged, collarless denim trucker from <a href="https://hypebeast.com/tags/junya-watanabe">Junya Watanabe</a>, and the range of body-hugging jackets from <a href="https://hypebeast.com/tags/prada">Prada</a> in an array of colors and styles (truckers, bombers, and blousons). Is this shrinkflation or an intentional design choice? Aside from the practical aspects of shedding excess weight and material in the summer, the shortening of jackets begins to make sense when we consider how much more attention has been paid to bold belt buckles and hip accessories like scarves in recent seasons. The shortened micro jacket shift also welcomes the next SS27 silhouette: boxer shorts.</p><h3>Boxer Shorts</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-39.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-40.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-41.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-42.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-43.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-44.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-45.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-46.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-47.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>In our SS26 runway report, we locked in roomy, loose “mega shorts” as the key bottoms of the season. While the style continues to show its influence this season, its diametrical opposite, the boxer short, is rising in tandem. Whether riding above the waistline or flaunted completely outerwear-style, boxer shorts may very well be the emergent shift in bottoms for SS27. A solid roster of designers defining the now of menswear, like <a href="https://hypebeast.com/tags/jw-anderson">JW Anderson</a>, <a href="https://hypebeast.com/tags/willy-chavarria">Willy Chavarria</a>, and Dries Van Noten, all brought bare boxer shorts into the mix. Whereas labels like <a href="https://hypebeast.com/tags/gmbh">GmbH</a> and <a href="https://hypebeast.com/tags/charles-jeffrey-loverboy">Charles Jeffrey Loverboy</a> played with classic gingham and striped boxer patterns, Anderson and <a href="https://hypebeast.com/tags/simone-rocha">Simone Rocha</a> gave the silhouette a premium feel with floral satin brocades. Take this as the signal that your boxer briefs are also part of your outfit in 2026 and beyond – whether or not anyone else sees them.</p><h3>Studded Denim</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-64.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-65.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-66.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-67.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-68.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-69.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-70.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-71.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>In the lead-up to the SS27 presentations, the pairing of decorative embellishments with utility-geared garments was already in the air. For example, emerging label <a href="https://hypebeast.com/tags/satoshi-nakamoto">Satoshi Nakamoto</a>’s signature aesthetic is defined by the use of intricate rhinestones and studs, famously seen on the <a href="https://hypebeast.com/tags/vans-era-95">Vans Era 95</a> Gems shoe. A similar sensibility was echoed in a range of SS27 pieces from <a href="https://hypebeast.com/tags/dolce-and-gabbana">Dolce &amp; Gabbana</a>, where oversized stones were embedded into jeans and sweaters. Elsewhere, <a href="https://hypebeast.com/tags/louis-vuitton">Louis Vuitton</a> lightly decorated its jeans with monogram shapes, calling to mind <a href="https://hypebeast.com/tags/chrome-hearts">Chrome Hearts</a>’ motifs and all the <a href="https://hypebeast.com/2026/6/chrome-hearts-sues-nordstrom-over-trademark-infringement-of-iconic-cross-motifs">online discours</a>e the LA-based label has attracted in the last year. These embellished jeans illustrate how versatile studded denim can really be, ranging from a simple outline of the seams, as at <a href="https://hypebeast.com/tags/acne-studios">Acne Studios</a>, to more ornate uses like the studded swirl designs at <a href="https://hypebeast.com/tags/bluemarble">Bluemarble</a>.</p><h3>Birds Flock to Fashion</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-56.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-57.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-58.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-59.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-60.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-61.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-62.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-63.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>From peace-bearing doves to ethereal Japanese cranes, the unexpected star of SS27 prints and graphics was birds. Revered across global cultures in their innumerable forms, the birds were rendered in a spectrum of styles, including a hand-illustrated bird t-shirt at <a href="https://hypebeast.com/tags/yohji-yamamoto">Yohji Yamamoto</a>, <a href="https://hypebeast.com/tags/wooyuongmi">Wooyoungmi</a>’s East Asian-inspired crane prints, and <a href="https://hypebeast.com/tags/shinyakozuka">SHINYAKOZUKA</a>’s mid-flight avian silhouettes. Symbolizing ideals like peace, freedom, wisdom, and longevity, birds are a welcome adornment for tumultuous and unpredictable times. The motif is ancient, but the range is the story: hand-drawn, embroidered, printed, silhouetted, each house finding a different bird in the same idea.</p><h3>Big Picture Prints</h3><p><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-81.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-82.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-83.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-84.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-85.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-86.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/23/ss27-mens-trends-runway-spring-summer-2027-menswear-info-87.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Prints are getting bigger, full stop. This season, photographic and art-inspired prints were blown up to excessive proportions, with some covering the entire look from head to toe. In Paris, two Japanese designers took a similar approach: <a href="https://hypebeast.com/tags/sacai">sacai</a>’s <a href="https://hypebeast.com/tags/chitose-abe">Chitose Abe</a> showed a two-piece suit with a vintage nightclub photo woven into the fabric, whereas at <a href="https://hypebeast.com/tags/shinyakozuka">SHINYAKOZUKA</a>, it was a green-tinted urban skyline rendered into a jacket and then printed on translucent capri pants. Elsewhere, <a href="https://hypebeast.com/tags/hyacn">Hyacn</a> and <a href="https://hypebeast.com/tags/simone-rocha">Simone Rocha</a>’s subtler approach isolated full-bleed photo prints (a blue portrait and a tree canopy, respectively) to their classic application on long-sleeve crewnecks — a more practical gateway to the shift. What's still unexplored is the bottom half — the fully printed trouser or short, the graphic relocated to a part of the outfit that seldom holds it.</p><h3>Looking Ahead</h3><p><img src="https://hypebeast.com/image/2026/07/23/ss27-conclusion.jpg" alt="SS27 Men&apos;s Runway &amp; Fashion Week Trends " /></p><p>Though Paris and Milan’s SS27 Fashion Weeks have concluded, there’s more yet to unfold in <a href="https://hypebeast.com/tags/copenhagen-fashion-week">Copenhagen</a> and <a href="https://hypebeast.com/tags/new-york-fashion-week">New York City</a>. And though the season is still a year ahead of us, design decisions about fabrics, colors, and silhouettes are likely to continue to be impacted by consistently rising temperatures. This doesn’t mean no trousers or long sleeves, but it does mean rethinking staples with the season top of mind.</p><p>While rooted in the practical need to free up the body in the heat, the SS27 trends also result in pieces that stretch our classic menswear conventions. The overarching sense of freedom — powered by the season’s high-exposure garments and lightweight materials — serves as an ideal counterweight to the tailored tweeds and leathers that dominated previous seasons. However, I’ll be interested to see if sheer, lustrous looks continue to mingle with menswear, and whether consumers are really down to bear it all down to their boxers or stick to the oversized silhouettes of SS26.</p><p><q> SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality.</q></p><p>In theory, this liberation of the body seems within reason. But in practice, menswear’s restrained history signals that a fusion of these opposing sensibilities is more likely than a clean break. SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality. Fashion is catching up to the fact that there’s less room to dress for fantasy and idealism in extreme conditions — as are consumers, who’ve become increasingly educated about what fabrics to wear through brand-led education and digital influencers like the <a href="https://hypebeast.com/2026/5/does-your-designer-shirt-actually-suck-this-expert-has-the-answer">Fabricatuerialist</a>.</p><p>Finally, you may be wondering what role studded jeans, avian motifs, and full-bleed prints play in this story driven by practicality. While they won’t save you from the heat, these details represent the notion that sheerer and shorter aren’t mutually exclusive with bold expression. The final three trends, which may initially feel like a departure, actually play an important role, demonstrating that there's still room to build original looks despite the heat. The way we dress may increasingly be driven by function over fads, but style driven by individuality and edge isn’t going anywhere soon.</p><p><a href="https://hypebeast.com/2026/7/ss27-mens-trends-runway-spring-summer-2027-menswear-info" title="The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=13040" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=13040" />    </a></p>]]></content:encoded>
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      <title>Danner’s “MT RIDGEE – Chromexcel” Boot Is Releasing as a JOURNAL STANDARD-Exclusive</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fdanner-mt-ridgee-chromexcel-journal-standard-exclusive-shoe-official-images.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Danner “MT RIDGEE – Chromexcel” JOURNAL STANDARD ExclusiveColorway: BlackSKU: TBCMSRP: ¥69,300 JPY (approx. $424 USD)Release Date: September 2026Where to Buy: JOURNAL STANDARDDanner is set to release the MT RIDGEE – Chromexcel Shoe as an exclusive on JOURNAL STANDARD. Drawing inspiration from Danner’s iconic Mountain Light series, this model reimagines the classic hiking boot into a versatile, low-cut silhouette designed for everyday urban wear. The standout feature of this release is its premium upper, which marks the first time a Danner collaboration has utilized the renowned Chromexcel "tea-core" leather from the US-based Horween Leather Company.Out of the box, the shoe presents a sleek, deep black finish, but as the leather naturally wears and scuffs over time, the underlying brown tones begin to reveal themselves. This unique aging effect ensures that each pair will develop a highly personalized, vintage patina, perfectly bridging the gap between rugged outdoor heritage and refined lifestyle aesthetics.The low-top profile incorporates an embedded Danner Dry lining, ensuring a waterproof yet breathable interior environment, while premium leather laces and traditional metal D-ring eyelets elevate the shoe's rugged outdoor aesthetic. At its foundation, the shoe features Danner's signature, highly durable Stitchdown construction, paired with a specially thickened midsole for enhanced daily comfort. Grounding the design is a robust Vibram rubber outsole, providing exceptional grip and stability across both slick city pavements and uneven terrains.</div><p><a href="https://hypebeast.com/2026/7/danners-mt-ridgee-chromexcel-boot-is-releasing-as-a-journal-standard-exclusive" title="Danner’s “MT RIDGEE – Chromexcel” Boot Is Releasing as a JOURNAL STANDARD-Exclusive" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 10:56:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/danners-mt-ridgee-chromexcel-boot-is-releasing-as-a-journal-standard-exclusive</link>
      <guid>https://hypebeast.com/?post=6759134</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fdanner-mt-ridgee-chromexcel-journal-standard-exclusive-shoe-official-images.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Danner “MT RIDGEE – Chromexcel” JOURNAL STANDARD Exclusive<br /><strong>Colorway:</strong> Black<br /><strong>SKU:</strong> TBC<br /><strong>MSRP:</strong> ¥69,300 JPY (approx. $424 USD)<br /><strong>Release Date:</strong> September 2026<br /><strong>Where to Buy:</strong> <a href="https://journal-standard.jp/">JOURNAL STANDARD</a></p><p><a href="https://hypebeast.com/tags/danner">Danner</a> is set to release the MT RIDGEE – Chromexcel Shoe as an exclusive on <a href="https://hypebeast.com/tags/journal-standard">JOURNAL STANDARD</a>. Drawing inspiration from Danner’s iconic Mountain Light series, this model reimagines the classic hiking boot into a versatile, low-cut silhouette designed for everyday urban wear. The standout feature of this release is its premium upper, which marks the first time a Danner collaboration has utilized the renowned Chromexcel "tea-core" leather from the US-based Horween Leather Company.</p><p>Out of the box, the shoe presents a sleek, deep black finish, but as the leather naturally wears and scuffs over time, the underlying brown tones begin to reveal themselves. This unique aging effect ensures that each pair will develop a highly personalized, vintage patina, perfectly bridging the gap between rugged outdoor heritage and refined lifestyle aesthetics.</p><p>The low-top profile incorporates an embedded Danner Dry lining, ensuring a waterproof yet breathable interior environment, while premium leather laces and traditional metal D-ring eyelets elevate the shoe's rugged outdoor aesthetic. At its foundation, the shoe features Danner's signature, highly durable Stitchdown construction, paired with a specially thickened midsole for enhanced daily comfort. Grounding the design is a robust Vibram rubber outsole, providing exceptional grip and stability across both slick city pavements and uneven terrains.</p><p><a href="https://hypebeast.com/2026/7/danners-mt-ridgee-chromexcel-boot-is-releasing-as-a-journal-standard-exclusive" title="Danner’s “MT RIDGEE – Chromexcel” Boot Is Releasing as a JOURNAL STANDARD-Exclusive" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=81790" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=81790" />    </a></p>]]></content:encoded>
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      <title>The Nike Moon Shoe Receives a New Summer Variant With “Chlorophyll” Swooshes</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fnike-moon-shoe-sail-chlorophyll-ii0407-102-official-images-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Nike Moon Shoe “Chlorophyll”Colorway: Sail/ChlorophyllSKU: II0407-102MSRP: $105 USDRelease Date: August 5Where to Buy: NikeThe Nike Moon Shoe “Chlorophyll” continues the revival of Bill Bowerman’s earliest running prototype, offering a fresh color women's iteration this summer. The vibrant botanical green is predominantly featured across the prominent leather Swooshes as well as on the interior insole detailing, creating a striking contrast against its "Sail" nylon upper.Underfoot, the sneaker retains the iconic waffle outsole, a hallmark of Bowerman’s original innovation, paired with a clean midsole. The "Chlorophyll" colorway will be releasing alongside the previously revealed “Italy Blue” edition, both slated for an official launch in August.</div><p><a href="https://hypebeast.com/2026/7/nike-moon-shoe-sail-chlorophyll-ii0407-102-official-images-release-info" title="The Nike Moon Shoe Receives a New Summer Variant With “Chlorophyll” Swooshes" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 08:26:25 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/nike-moon-shoe-sail-chlorophyll-ii0407-102-official-images-release-info</link>
      <guid>https://hypebeast.com/?post=6758948</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fnike-moon-shoe-sail-chlorophyll-ii0407-102-official-images-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Nike Moon Shoe “Chlorophyll”<br /><strong>Colorway:</strong> Sail/Chlorophyll<br /><strong>SKU:</strong> II0407-102<br /><strong>MSRP:</strong> $105 USD<br /><strong>Release Date:</strong> August 5<br /><strong>Where to Buy:</strong> <a href="https://nike.com/" target="_blank" rel="noopener">Nike</a></p><p>The <a href="https://hypebeast.com/tags/nike" target="_blank" rel="noopener">Nike</a> <a href="https://hypebeast.com/tags/nike-moon-shoe" target="_blank" rel="noopener">Moon Shoe</a> “Chlorophyll” continues the revival of Bill Bowerman’s earliest running prototype, offering a fresh color women's iteration this summer. The vibrant botanical green is predominantly featured across the prominent leather Swooshes as well as on the interior insole detailing, creating a striking contrast against its "Sail" nylon upper.</p><p>Underfoot, the sneaker retains the iconic waffle outsole, a hallmark of Bowerman’s original innovation, paired with a clean midsole. The "Chlorophyll" colorway will be releasing alongside the previously revealed <a href="https://hypebeast.com/2026/7/nike-moon-shoe-italy-blue-neutral-grey-ii0407-402-official-images-release-info" target="_blank" rel="noopener">“Italy Blue”</a> edition, both slated for an official launch in August.</p><p><a href="https://hypebeast.com/2026/7/nike-moon-shoe-sail-chlorophyll-ii0407-102-official-images-release-info" title="The Nike Moon Shoe Receives a New Summer Variant With “Chlorophyll” Swooshes" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=44233" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=44233" />    </a></p>]]></content:encoded>
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      <title>Anicorn and Kojima Productions Reconnect To Unveil the LUDENS X Watch</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fludens-x-by-kojima-productions-anicorn-watch-ludens-cuff-bracelet-ludens-character-metal-print-limited-edition-releasde-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Kojima Productions and Anicorn launch LUDENS X for the studio’s 10th anniversary.Collection includes the watch set, cuff bracelets and metal print.Limited release, debuting Aug 5, 2026, exclusively via Anicorn online.</p><div>To celebrate the 10th anniversary of Kojima Productions, Anicorn has unveiled the LUDENS X collection, a follow‑up to their original SPACE LUDENS collaboration back in 2022. Supervised by Hideo Kojima and Yoji Shinkawa, the new release features a darker, sharper and more cinematic aesthetic.Designed around the concept of an "EVA Creative Suit on the wrist," the watch channels the futuristic space-armor worn by the studio's mascot, Ludens. The timepiece arrived with a blackened stainless steel case, measuring 39mm with a thickness of 12.7mm. The case is accented by four corner screws and gold-tone hardware that echo the mechanical structure of the Ludens EVA suit. Engraved along the bezel are the mottos "BEYOND THE STRAND" and "INTO OUTER SPACE," marking a thematic journey from connection to cosmic exploration.The multi-layered dial face also features a dark, industrial interface highlighted by a brushed metallic panel, exposed screw elements, the 10th-anniversary mark and Kojima Productions graphic branding. Luminosity is supplied by polished hour and minute hands treated with blue-emitting Super-LumiNova BGW9 beneath a protective sapphire glass crystal. Insid the timepiece is powered by a modified NH35-ATD automatic movement, which is visible through an exhibition caseback that carries custom collaboration branding and individual numbering.Releasing on August 5, 2026 at 10 p.m. EDT, the main LUDENS X Watch Set will retail for $940 USD and comes with two interchangeable wearing options: a black stainless steel bracelet and a carbon fiber-patterned leather strap. Alongside the watch, the release also includes an exclusive black cuff bracelet with gold-tone engravings and a serialized Metal Print Warranty Card housed in a display case. Rounding out the drop, ANICORN will also offer a standalone LUDENS Silver Cuff Bracelet for $65 USD and a magnetic 10th Anniversary Ludens Character Metal Print poster for $48 USD. For more information, visit Anicorn’s official website.</div><p><a href="https://hypebeast.com/2026/7/ludens-x-by-kojima-productions-anicorn-watch-ludens-cuff-bracelet-ludens-character-metal-print-limited-edition-releasde-info" title="Anicorn and Kojima Productions Reconnect To Unveil the LUDENS X Watch" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 10:16:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/ludens-x-by-kojima-productions-anicorn-watch-ludens-cuff-bracelet-ludens-character-metal-print-limited-edition-releasde-info</link>
      <guid>https://hypebeast.com/?post=6759003</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Watches]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fludens-x-by-kojima-productions-anicorn-watch-ludens-cuff-bracelet-ludens-character-metal-print-limited-edition-releasde-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Kojima Productions and Anicorn launch LUDENS X for the studio’s 10th anniversary.Collection includes the watch set, cuff bracelets and metal print.Limited release, debuting Aug 5, 2026, exclusively via Anicorn online.</p><p>To celebrate the 10th anniversary of <a href="https://hypebeast.com/tags/kojima-productions" target="_blank" rel="noopener">Kojima Productions</a>, Anicorn has unveiled the <a href="https://hypebeast.com/tags/ludens" target="_blank" rel="noopener">LUDENS</a> X collection, a follow‑up to their <a href="https://hypebeast.com/2022/9/kojima-productions-x-nasa-x-anicorn-watch-space-ludens" target="_blank" rel="noopener">original SPACE LUDENS collaboration back in 2022</a>. Supervised by <a href="https://hypebeast.com/tags/hideo-kojima" target="_blank" rel="noopener">Hideo Kojima</a> and <a href="https://hypebeast.com/tags/Yoji-Shinkawa" target="_blank" rel="noopener">Yoji Shinkawa</a>, the new release features a darker, sharper and more cinematic aesthetic.</p><p>Designed around the concept of an "EVA Creative Suit on the wrist," the watch channels the futuristic space-armor worn by the studio's mascot, Ludens. The timepiece arrived with a blackened stainless steel case, measuring 39mm with a thickness of 12.7mm. The case is accented by four corner screws and gold-tone hardware that echo the mechanical structure of the Ludens EVA suit. Engraved along the bezel are the mottos "BEYOND THE STRAND" and "INTO OUTER SPACE," marking a thematic journey from connection to cosmic exploration.</p><p>The multi-layered dial face also features a dark, industrial interface highlighted by a brushed metallic panel, exposed screw elements, the 10th-anniversary mark and Kojima Productions graphic branding. Luminosity is supplied by polished hour and minute hands treated with blue-emitting Super-LumiNova BGW9 beneath a protective sapphire glass crystal. Insid the timepiece is powered by a modified NH35-ATD automatic movement, which is visible through an exhibition caseback that carries custom collaboration branding and individual numbering.</p><p>Releasing on August 5, 2026 at 10 p.m. EDT, the main LUDENS X Watch Set will retail for $940 USD and comes with two interchangeable wearing options: a black stainless steel bracelet and a carbon fiber-patterned leather strap. Alongside the watch, the release also includes an exclusive black cuff bracelet with gold-tone engravings and a serialized Metal Print Warranty Card housed in a display case. Rounding out the drop, ANICORN will also offer a standalone LUDENS Silver Cuff Bracelet for $65 USD and a magnetic 10th Anniversary Ludens Character Metal Print poster for $48 USD. For more information, visit Anicorn’s <a href="https://www.anicorn-watches.com/" target="_blank" rel="noopener">official website.</a></p><p><a href="https://hypebeast.com/2026/7/ludens-x-by-kojima-productions-anicorn-watch-ludens-cuff-bracelet-ludens-character-metal-print-limited-edition-releasde-info" title="Anicorn and Kojima Productions Reconnect To Unveil the LUDENS X Watch" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99701" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99701" />    </a></p>]]></content:encoded>
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      <title>NEEDLES and FILA Channel Bold Retro Energy for New FW26 Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fftneedles-fila-capsule-collaboration-first-look-teaser-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEEDLES and FILA reunite for a FW26 sportswear capsule launching July 31, 2026.The drop reimagines retro athletic staples using NEEDLES' signature voluminous silhouettes.Key styles include Ventisei tracksuits, Star Cut windbreakers and Heritage sweaters.</p><div>Japanese label NEEDLES has rejoined forces with heritage FILA for an exclusive Fall/Winter 2026 collaborative capsule. Scheduled to launch later this week, the joint release bridges FILA’s rich athletic DNA with NEEDLES’ signature vintage-inspired streetwearThe collection includes oversized outerwear, tracksuits, knitwear, and polos, each reinterpreted through NEEDLES’ signature oversized fit. Meanwhile, the color palette boasts a mix of monochrome, navy, teal, fuchsia and magenta, evoking a retro mood that's reminiscent of the '80s and '90s. Key pieces such as the Star Cut Oversized Windbreaker and H.D. Wind Pant emphasize volume and movement, while the Ventisei Track Jacket and Pants showcase a sleeker, athletic profile. The BB Polo Shirt and Heritage Sweater round out the capsule, offering versatile staples that bridge casual and performance wear.Scheduled to release on July 31, 2026, the capsule will be available through select NEEDLES and FILA channels.</div><p><a href="https://hypebeast.com/2026/7/needles-fila-capsule-collaboration-first-look-teaser-info" title="NEEDLES and FILA Channel Bold Retro Energy for New FW26 Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 10:16:51 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/needles-fila-capsule-collaboration-first-look-teaser-info</link>
      <guid>https://hypebeast.com/?post=6758919</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fftneedles-fila-capsule-collaboration-first-look-teaser-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEEDLES and FILA reunite for a FW26 sportswear capsule launching July 31, 2026.The drop reimagines retro athletic staples using NEEDLES' signature voluminous silhouettes.Key styles include Ventisei tracksuits, Star Cut windbreakers and Heritage sweaters.</p><p>Japanese label <a href="https://hypebeast.com/tags/needles">NEEDLES</a> has rejoined forces with heritage <a href="https://hypebeast.com/tags/fila">FILA</a> for an exclusive Fall/Winter 2026 collaborative capsule. Scheduled to launch later this week, the joint release bridges FILA’s rich athletic DNA with NEEDLES’ signature vintage-inspired streetwear</p><p>The collection includes oversized outerwear, tracksuits, knitwear, and polos, each reinterpreted through NEEDLES’ signature oversized fit. Meanwhile, the color palette boasts a mix of monochrome, navy, teal, fuchsia and magenta, evoking a retro mood that's reminiscent of the '80s and '90s. Key pieces such as the Star Cut Oversized Windbreaker and H.D. Wind Pant emphasize volume and movement, while the Ventisei Track Jacket and Pants showcase a sleeker, athletic profile. The BB Polo Shirt and Heritage Sweater round out the capsule, offering versatile staples that bridge casual and performance wear.</p><p>Scheduled to release on July 31, 2026, the capsule will be available through select <a href="https://www.needles.jp/">NEEDLES</a> and <a href="https://fila.com/">FILA</a> channels.</p><p><a href="https://hypebeast.com/2026/7/needles-fila-capsule-collaboration-first-look-teaser-info" title="NEEDLES and FILA Channel Bold Retro Energy for New FW26 Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87704" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87704" />    </a></p>]]></content:encoded>
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      <title>Aliocha Boi and Daphné Lejeune Capture Baccarat's Heritage in ‘Résonances’</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Faliocha-boi-daphne-lejeune-resonances-baccarat-book-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>'Résonances' by Aliocha Boi and Daphné Lejeune explores Baccarat’s crystal heritage through photography and storytelling.The book highlights craftsmanship, light, and cultural resonance across generations.It situates Baccarat within French luxury while tracing its global influence.</p><div>In Baccarat's photobook, titled Résonances, photographers Aliocha Boi and Daphné Lejeune turn their lenses toward the historic Manufacture in northeastern France. Exploring the 262-year-old tradition of crystal-making, the project captures not only the French luxury house's flawless final products but also the raw materials, tools and dedicated artisans behind them. The visual exploration made its debut alongside an ephemeral exhibition at Fisheye Éditions during the Les Rencontres d'Arles photography festival, celebrating the intricate and often unseen processes that take place within the brand's post-war, church-like industrial complex.Both photographers approached the historic space with distinct yet complementary perspectives. Boi was immediately struck by the human atmosphere of the workshops, focusing his camera on the heat, the dust and the strong sense of community among the artisans. His imagery highlights the stark contrast between the pristine finished crystals and the raw, unpolished textures of the environment, capturing details like crystal fragments piled near roaring furnaces.Meanwhile, Lejeune was captivated by the striking orange glow of molten crystal and the material's acoustic vibrations. Translating this sensory experience into her work, she crafted orange-toned photograms in the darkroom, exploring how the crystal simultaneously carries both sound and light. For more information, head over to Baccarat's official channels. View this post on InstagramA post shared by ALIOCHA BOI (@aliochaboi)</div><p><a href="https://hypebeast.com/2026/7/aliocha-boi-daphne-lejeune-resonances-baccarat-book-info" title="Aliocha Boi and Daphné Lejeune Capture Baccarat&#039;s Heritage in ‘Résonances’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 10:06:05 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/aliocha-boi-daphne-lejeune-resonances-baccarat-book-info</link>
      <guid>https://hypebeast.com/?post=6758946</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Design]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Faliocha-boi-daphne-lejeune-resonances-baccarat-book-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>'Résonances' by Aliocha Boi and Daphné Lejeune explores Baccarat’s crystal heritage through photography and storytelling.The book highlights craftsmanship, light, and cultural resonance across generations.It situates Baccarat within French luxury while tracing its global influence.</p><p>In <a href="https://hypebeast.com/tags/Baccarat" target="_blank" rel="noopener">Baccarat</a>'s photobook, titled <em>Résonances</em>, photographers <a href="https://www.instagram.com/aliochaboi/" target="_blank" rel="noopener">Aliocha Boi</a> and <a href="https://www.instagram.com/daphnelejeunephotographer/" target="_blank" rel="noopener">Daphné Lejeune</a> turn their lenses toward the historic Manufacture in northeastern France. Exploring the 262-year-old tradition of crystal-making, the project captures not only the French luxury house's flawless final products but also the raw materials, tools and dedicated artisans behind them. The visual exploration made its debut alongside an ephemeral exhibition at <a href="https://www.instagram.com/fisheye_editions/" target="_blank" rel="noopener">Fisheye Éditions</a> during the <a href="https://www.instagram.com/rencontresarles/" target="_blank" rel="noopener">Les Rencontres d'Arles photography festival</a>, celebrating the intricate and often unseen processes that take place within the brand's post-war, church-like industrial complex.</p><p>Both photographers approached the historic space with distinct yet complementary perspectives. Boi was immediately struck by the human atmosphere of the workshops, focusing his camera on the heat, the dust and the strong sense of community among the artisans. His imagery highlights the stark contrast between the pristine finished crystals and the raw, unpolished textures of the environment, capturing details like crystal fragments piled near roaring furnaces.</p><p>Meanwhile, Lejeune was captivated by the striking orange glow of molten crystal and the material's acoustic vibrations. Translating this sensory experience into her work, she crafted orange-toned photograms in the darkroom, exploring how the crystal simultaneously carries both sound and light. For more information, head over to <a href="https://www.baccarat.com/" target="_blank" rel="noopener">Baccarat</a>'s official channels.</p><p><center><br /><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/Da0sBOrgPi9/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/Da0sBOrgPi9/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Da0sBOrgPi9/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by ALIOCHA BOI (@aliochaboi)</a></p></div></blockquote><p></center></p><p><a href="https://hypebeast.com/2026/7/aliocha-boi-daphne-lejeune-resonances-baccarat-book-info" title="Aliocha Boi and Daphné Lejeune Capture Baccarat&#039;s Heritage in ‘Résonances’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=88896" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=88896" />    </a></p>]]></content:encoded>
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      <title>The Nike Air Force 1 Low "Family Reunion" Etches North African Arabesques Into White Leather</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FNike-Air-Force-1-Low-Family-Reunion-IV5754-100-Official-Images-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Nike Air Force 1 Low “Family Reunion”Colorway: White/Marrakesh Orange-Passion Red-Light Orewood BrownSKU: IV5754-100MSRP: TBCRelease Date: Fall 2026Nike is bringing its "Family Reunion" theme to the Air Force 1 Low, launching a three-colorway series that assigns each pair a different regional influence. The first to surface builds on a white leather base and routes its entire story through laser-etched artwork, tying North African design to the region's role in the development of hip-hop.The heart of the design lives in the leather itself. Most of the detailing concentrates across the toe box and quarter panels, where arabesque patterns reference the repeating geometry found in Islamic art and architecture throughout North Africa. Because the artwork is lasered directly into the hide rather than printed or stitched on top, the shoe reads as a clean all-white Air Force 1 from a distance and only reveals its density up close, a restraint that rewards a second look.The music connection surfaces in the smaller components. Circular graphics on the lace dubrae, lateral heel and insoles take their cues from vinyl records and turntable pivot points, threading a subtle sound-system motif through the build. Marrakesh Orange interrupts the white finish and pulls its name from the Moroccan city, joined on the official color breakdown by Passion Red and Light Orewood Brown for warmth against the crisp base.Laser work carries its own history on this model. Mark Smith helped bring the etching process to retail on the Air Force 1 in 2003, and Nike has recently returned to the technique on the upcoming Air Jordan 3 "Laser," which draws from a one-of-one pair made for Michael Jordan. Placed in that lineage, the "Family Reunion" reads as a considered update to a craft the silhouette helped popularize.</div><p><a href="https://hypebeast.com/2026/7/nike-air-force-1-low-family-reunion-iv5754-100-official-images" title="The Nike Air Force 1 Low &quot;Family Reunion&quot; Etches North African Arabesques Into White Leather" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 09:02:11 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/nike-air-force-1-low-family-reunion-iv5754-100-official-images</link>
      <guid>https://hypebeast.com/?post=6759014</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FNike-Air-Force-1-Low-Family-Reunion-IV5754-100-Official-Images-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Nike Air Force 1 Low “Family Reunion”<br /><strong>Colorway:</strong> White/Marrakesh Orange-Passion Red-Light Orewood Brown<br /><strong>SKU:</strong> IV5754-100<br /><strong>MSRP:</strong> TBC<br /><strong>Release Date:</strong> Fall 2026</p><p><a href="https://hypebeast.com/tags/nike" target="_blank" rel="noopener">Nike</a> is bringing its "Family Reunion" theme to the <a href="https://hypebeast.com/tags/nike-air-force-1-low" target="_blank" rel="noopener">Air Force 1 Low</a>, launching a three-colorway series that assigns each pair a different regional influence. The first to surface builds on a white leather base and routes its entire story through laser-etched artwork, tying North African design to the region's role in the development of hip-hop.</p><p>The heart of the design lives in the leather itself. Most of the detailing concentrates across the toe box and quarter panels, where arabesque patterns reference the repeating geometry found in Islamic art and architecture throughout North Africa. Because the artwork is lasered directly into the hide rather than printed or stitched on top, the shoe reads as a clean all-white <a href="https://hypebeast.com/2026/7/nike-air-force-1-07-anthracite-football-blue-iv4682-060-official-images" target="_blank" rel="noopener">Air Force 1</a> from a distance and only reveals its density up close, a restraint that rewards a second look.</p><p>The music connection surfaces in the smaller components. Circular graphics on the lace dubrae, lateral heel and insoles take their cues from vinyl records and turntable pivot points, threading a subtle sound-system motif through the build. Marrakesh Orange interrupts the white finish and pulls its name from the Moroccan city, joined on the official color breakdown by Passion Red and Light Orewood Brown for warmth against the crisp base.</p><p>Laser work carries its own history on this model. Mark Smith helped bring the etching process to retail on the Air Force 1 in 2003, and Nike has recently returned to the technique on the upcoming <a href="https://hypebeast.com/2026/6/spike-lee-got-a-custom-air-jordan-3-just-to-watch-the-knicks" target="_blank" rel="noopener">Air Jordan 3</a> "Laser," which draws from a one-of-one pair made for Michael Jordan. Placed in that lineage, the "Family Reunion" reads as a considered update to a craft the silhouette helped popularize.</p><p><a href="https://hypebeast.com/2026/7/nike-air-force-1-low-family-reunion-iv5754-100-official-images" title="The Nike Air Force 1 Low &quot;Family Reunion&quot; Etches North African Arabesques Into White Leather" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15353" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15353" />    </a></p>]]></content:encoded>
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      <title>Disney and Pixar's 'Toy Story 5' Crosses $1 Billion USD as Year's Highest-Grossing Film</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F26%2Fdisney-pixar-toy-story-5-crosses-1-billion-usd-this-year-highest-grossing-film-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Disney and Pixar's 'Toy Story 5' has officially crossed $1 billion USD at the global box officeThe film is currently the highest-grossing release of the year with $1.022 billion USD in total earningsDirected by Andrew Stanton, the animated feature includes an original song by Taylor Swift</p><div>Disney and Pixar’s Toy Story 5 has officially crossed $1 billion USD at the global box office, reaching $1.022 billion USD to become the highest-grossing film of the year. The animated feature has generated $448 million USD domestically and $573 million USD internationally.Directed by Pixar veteran Andrew Stanton, the fifth installment follows Woody (Tom Hanks), Buzz Lightyear (Tim Allen), and Jessie (Joan Cusack) as their owner Bonnie becomes addicted to a new kiddie smart tablet called Lilypad. Opening in mid-June with a $160 million USD debut, the film maintained steady theatrical momentum throughout the summer season, supported by strong word-of-mouth and an original soundtrack contribution from Taylor Swift titled "I Knew It, I Knew You."The milestone marks the third entry in the franchise to surpass $1 billion USD, positioning Toy Story 5 to overtake Toy Story 4 ($1.07 billion USD) as the highest-earning installment in the series. It joins The Super Mario Galaxy Movie and Michael as the third release to clear $1 billion USD globally this year.</div><p><a href="https://hypebeast.com/2026/7/disney-pixar-toy-story-5-crosses-1-billion-usd-this-year-highest-grossing-film" title="Disney and Pixar&#039;s &#039;Toy Story 5&#039; Crosses $1 Billion USD as Year&#039;s Highest-Grossing Film" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 02:47:29 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/disney-pixar-toy-story-5-crosses-1-billion-usd-this-year-highest-grossing-film</link>
      <guid>https://hypebeast.com/?post=6758823</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F26%2Fdisney-pixar-toy-story-5-crosses-1-billion-usd-this-year-highest-grossing-film-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Disney and Pixar's 'Toy Story 5' has officially crossed $1 billion USD at the global box officeThe film is currently the highest-grossing release of the year with $1.022 billion USD in total earningsDirected by Andrew Stanton, the animated feature includes an original song by Taylor Swift</p><p><a href="https://hypebeast.com/tags/disney">Disney</a> and <a href="https://hypebeast.com/tags/pixar">Pixar</a>’s <a href="https://hypebeast.com/tags/toy-story-5"><em>Toy Story 5</em></a> has officially crossed $1 billion USD at the global box office, reaching $1.022 billion USD to become the highest-grossing film of the year. The animated feature has generated $448 million USD domestically and $573 million USD internationally.</p><p>Directed by Pixar veteran Andrew Stanton, the fifth installment follows Woody (<a href="https://hypebeast.com/tags/tom-hanks">Tom Hanks</a>), Buzz Lightyear (Tim Allen), and Jessie (Joan Cusack) as their owner Bonnie becomes addicted to a new kiddie smart tablet called Lilypad. Opening in mid-June with a $160 million USD debut, the film maintained steady theatrical momentum throughout the summer season, supported by strong word-of-mouth and an original soundtrack contribution from <a href="https://hypebeast.com/tags/taylor-swift">Taylor Swift</a> titled "I Knew It, I Knew You."</p><p>The milestone marks the third entry in the franchise to surpass $1 billion USD, positioning <em>Toy Story 5</em> to overtake <em>Toy Story 4</em> ($1.07 billion USD) as the highest-earning installment in the series. It joins <em>The Super Mario Galaxy Movie</em> and <em>Michael</em> as the third release to clear $1 billion USD globally this year.</p><p><a href="https://hypebeast.com/2026/7/disney-pixar-toy-story-5-crosses-1-billion-usd-this-year-highest-grossing-film" title="Disney and Pixar&#039;s &#039;Toy Story 5&#039; Crosses $1 Billion USD as Year&#039;s Highest-Grossing Film" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15418" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15418" />    </a></p>]]></content:encoded>
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      <title>A24 and Joya Bottle the ‘Backrooms’ Liminal-Space Dread Into a Handmade Candle</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FftJoya-a24-Backrooms-Candle-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>A24 has partnered with New York candle studio Joya to turn the Backrooms into a home-goods object built around its eerie visual identityThe yellow soy wax candle sits in a glass vessel printed with the property's signature damp wallpaper motifA conceptual scent maps the Backrooms atmosphere through notes like metallic hiss, ash, humidity, and signal deformation</p><div>A24 is extending the Backrooms into your living room with the Joya x Backrooms Candle, a handmade collaboration that translates the horror property's clammy, fluorescent-lit dread into a scented object. Rather than a straightforward branded candle, the release leans on the source material's most recognizable trait, its atmosphere, pouring that unease into wax and printed glass.To understand why a candle makes sense here, it helps to know what the Backrooms actually is. The concept began as an internet phenomenon rooted in liminal spaces, the empty, uncanny environments (endless office carpets, buzzing fluorescent lights, and damp yellow wallpaper) that feel disturbingly familiar and wrong at once. It spread through image boards and short films before evolving into a full-blown horror franchise, with A24 developing a feature film adaptation that pushed the once-niche idea into the mainstream. That backstory is the entire reason a mood-driven product like this lands.The design leans hard into that established iconography. The candle's glass vessel carries the Backrooms' signature wallpaper print, the sickly yellow surface that has become shorthand for the whole aesthetic, while the yellow soy wax inside mirrors the palette. It reads less like merchandise and more like an artifact pulled out of one of those endless rooms, which is precisely the effect the collaboration is chasing.Where the piece gets genuinely inventive is the scent, built as a conceptual portrait rather than a conventional fragrance. The notes are listed as metallic hiss, ash, humidity, sweetness, electrical overload, and signal deformation, a sequence that reads more like a description of a haunted server room than anything you would expect from a candle. Handmade in New York by Joya, a studio known for treating fragrance as a design medium, the candle turns abstract sensations into something you can actually burn across its roughly 50-hour life. A companion Scent Kit expands the world further for anyone who wants to sit with the concept in more detail.The Joya x Backrooms Candle is available now via A24.</div><p><a href="https://hypebeast.com/2026/7/joya-a24-backrooms-candle-release-info" title="A24 and Joya Bottle the ‘Backrooms’ Liminal-Space Dread Into a Handmade Candle" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 09:20:32 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/joya-a24-backrooms-candle-release-info</link>
      <guid>https://hypebeast.com/?post=6759005</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FftJoya-a24-Backrooms-Candle-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>A24 has partnered with New York candle studio Joya to turn the Backrooms into a home-goods object built around its eerie visual identityThe yellow soy wax candle sits in a glass vessel printed with the property's signature damp wallpaper motifA conceptual scent maps the Backrooms atmosphere through notes like metallic hiss, ash, humidity, and signal deformation</p><p><a href="https://hypebeast.com/tags/a24">A24</a> is extending the <em><a href="https://hypebeast.com/2026/5/kane-parsons-director-backrooms-a24-horror-film-interview">Backrooms</a> </em>into your living room with the Joya x <em>Backrooms</em> Candle, a handmade collaboration that translates the horror property's clammy, fluorescent-lit dread into a scented object. Rather than a straightforward branded candle, the release leans on the source material's most recognizable trait, its atmosphere, pouring that unease into wax and printed glass.</p><p>To understand why a candle makes sense here, it helps to know what the <a href="https://hypebeast.com/2026/6/a24-backrooms-shatters-box-office-records-become-studios-biggest-domestic-release">Backrooms</a> actually is. The concept began as an internet phenomenon rooted in liminal spaces, the empty, uncanny environments (endless office carpets, buzzing fluorescent lights, and damp yellow wallpaper) that feel disturbingly familiar and wrong at once. It spread through image boards and short films before evolving into a full-blown horror franchise, with <a href="https://hypebeast.com/2026/7/new-hbo-max-films-movies-tv-shows-august-2026">A24</a> developing a feature film adaptation that pushed the once-niche idea into the mainstream. That backstory is the entire reason a mood-driven product like this lands.</p><p>The design leans hard into that established iconography. The candle's glass vessel carries the Backrooms' signature wallpaper print, the sickly yellow surface that has become shorthand for the whole aesthetic, while the yellow soy wax inside mirrors the palette. It reads less like merchandise and more like an artifact pulled out of one of those endless rooms, which is precisely the effect the collaboration is chasing.</p><p>Where the piece gets genuinely inventive is the scent, built as a conceptual portrait rather than a conventional fragrance. The notes are listed as metallic hiss, ash, humidity, sweetness, electrical overload, and signal deformation, a sequence that reads more like a description of a haunted server room than anything you would expect from a candle. Handmade in New York by Joya, a studio known for treating fragrance as a design medium, the candle turns abstract sensations into something you can actually burn across its roughly 50-hour life. A companion Scent Kit expands the world further for anyone who wants to sit with the concept in more detail.</p><p>The Joya x <em>Backrooms</em> Candle is available now via <a href="https://shop.a24films.com/products/backrooms-x-joya-candle">A24</a>.</p><p><a href="https://hypebeast.com/2026/7/joya-a24-backrooms-candle-release-info" title="A24 and Joya Bottle the ‘Backrooms’ Liminal-Space Dread Into a Handmade Candle" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=35021" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=35021" />    </a></p>]]></content:encoded>
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      <title>New Era and I'm donut? Turn a Fresh-Donut Favorite Into a 9TWENTY Collaboration</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fim-donut-New-Era-9twenty-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Era has teamed with Japanese fresh-donut specialist I'm donut? on a collaborative headwear releaseThe design places the I'm donut? icon on the front of the soft-fitting 9TWENTY curved-visor cap in raised three-dimensional embroideryThe drop connects a global headwear institution with one of Japan's most talked-about dessert brands</p><div>New Era and I'm donut? are bringing Japan's nama-donut craze to headwear, uniting the global sports-and-lifestyle label with one of the country's buzziest dessert names on a collaborative cap. The partnership routes the food brand's identity through one of New Era's most approachable silhouettes, trading the label's baseball heritage for a sweeter cultural reference.The execution keeps things characteristically clean. The base is the 9TWENTY, a curved-visor cap New Era favors for its soft, relaxed fit, giving the piece an everyday wearability that suits a food-brand tie-in. The I'm donut? icon anchors the front, rendered in the raised, three-dimensional embroidery that has become one of New Era's signatures, lending a tactile quality that keeps the branding from reading as a flat logo slap. It is a restrained treatment that lets the collaboration's charm come through in the detail rather than the volume.The collaboration makes more sense the moment you consider I'm donut?'s standing in Japan. The specialty shop built its reputation on nama donuts, a style of fresh, pillowy donut that helped ignite a nationwide craze and turned store openings into events, drawing long lines across its locations in Nakameguro, Omotesando, Harajuku, Kyoto, Hakata and beyond. Founded by baker Nobuhiro Hirano, the label has become a fixture of the country's contemporary food scene, which makes it a natural fit for a brand looking to tap cultural momentum.The New Era x I'm donut? 9TWENTY cap releases August 1 via New Era's official online store and I'm donut? locations across Japan.</div><p><a href="https://hypebeast.com/2026/7/im-donut-new-era-9twenty-collaboration-collection-release-info" title="New Era and I&#039;m donut? Turn a Fresh-Donut Favorite Into a 9TWENTY Collaboration" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 09:19:06 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/im-donut-new-era-9twenty-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6759050</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fim-donut-New-Era-9twenty-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Era has teamed with Japanese fresh-donut specialist I'm donut? on a collaborative headwear releaseThe design places the I'm donut? icon on the front of the soft-fitting 9TWENTY curved-visor cap in raised three-dimensional embroideryThe drop connects a global headwear institution with one of Japan's most talked-about dessert brands</p><p><a href="https://hypebeast.com/tags/new-era" target="_blank" rel="noopener">New Era</a> and <a href="https://hypebeast.com/tags/new-era" target="_blank" rel="noopener">I'm donut?</a> are bringing Japan's nama-donut craze to headwear, uniting the global sports-and-lifestyle label with one of the country's buzziest dessert names on a collaborative cap. The partnership routes the food brand's identity through one of New Era's most approachable silhouettes, trading the label's baseball heritage for a sweeter cultural reference.</p><p>The execution keeps things characteristically clean. The base is the 9TWENTY, a curved-visor cap New Era favors for its soft, relaxed fit, giving the piece an everyday wearability that suits a food-brand tie-in. The <a href="https://hypebeast.com/2026/7/im-donut-times-square-uniqlo-collaboration-collection-release-info" target="_blank" rel="noopener">I'm donut? icon</a> anchors the front, rendered in the raised, three-dimensional embroidery that has become one of <a href="https://hypebeast.com/2026/7/new-era-los-angeles-dodgers-shohei-ohtani-mvp-commemorative-cap-collection" target="_blank" rel="noopener">New Era</a>'s signatures, lending a tactile quality that keeps the branding from reading as a flat logo slap. It is a restrained treatment that lets the collaboration's charm come through in the detail rather than the volume.</p><p>The collaboration makes more sense the moment you consider I'm donut?'s standing in Japan. The specialty shop built its reputation on nama donuts, a style of fresh, pillowy donut that helped ignite a nationwide craze and turned store openings into events, drawing long lines across its locations in Nakameguro, Omotesando, Harajuku, Kyoto, Hakata and beyond. Founded by baker Nobuhiro Hirano, the label has become a fixture of the country's contemporary food scene, which makes it a natural fit for a brand looking to tap cultural momentum.</p><p>The New Era x I'm donut? 9TWENTY cap releases August 1 via <a href="https://www.neweracap.jp/collections/im-donut" target="_blank" rel="noopener">New Era's official online store</a> and I'm donut? locations across Japan.</p><p><a href="https://hypebeast.com/2026/7/im-donut-new-era-9twenty-collaboration-collection-release-info" title="New Era and I&#039;m donut? Turn a Fresh-Donut Favorite Into a 9TWENTY Collaboration" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82517" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82517" />    </a></p>]]></content:encoded>
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      <title>Pokémon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan's Pop-Up Card Stores</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Pokémon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launchThe system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to returnThe rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention</p><div>Pokémon is deploying mandatory facial recognition at five temporary Pokémon Card Stores in Japan, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the Trading Card Game's Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the Pokémon TCG, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.The immediate predecessor is a separate proposal to fold Japan's My Number identity system into certain Pokémon Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.Pokémon has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pokémon has not signaled any intention to bring facial recognition to its permanent Pokémon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.🚨 BREAKING NEWS:Pokémon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping Pokémon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp… https://t.co/9uYTvcVoqA pic.twitter.com/UhqRcn2mgI&mdash; ItsMeCooper (@ItsaMeCooper) July 26, 2026</div><p><a href="https://hypebeast.com/2026/7/pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores" title="Pokémon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&#039;s Pop-Up Card Stores" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 09:07:42 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores</link>
      <guid>https://hypebeast.com/?post=6759030</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Gaming]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Pokémon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launchThe system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to returnThe rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention</p><p><a href="https://hypebeast.com/tags/pokemon" target="_blank" rel="noopener">Pokémon</a> is deploying mandatory facial recognition at five temporary Pokémon Card Stores in <a href="https://hypebeast.com/tags/japan" target="_blank" rel="noopener">Japan</a>, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the <em><a href="https://hypebeast.com/tags/pokemon-tcg" target="_blank" rel="noopener">Trading Card Game</a></em>'s Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.</p><p>The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the <em><a href="https://hypebeast.com/2026/6/pokemon-tcg-30th-anniversary-celebration-trading-cards-pack-release-info" target="_blank" rel="noopener">Pokémon TCG</a></em>, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.</p><p>The immediate predecessor is a separate proposal to fold <a href="https://hypebeast.com/2026/5/the-pokemon-company-considering-government-issued-id-checks-tcg-product-purchases-fight-scalpers" target="_blank" rel="noopener">Japan's My Number identity system</a> into certain <a href="https://hypebeast.com/2026/7/sean-wotherspoon-pokemon-center-partner-vintage-inspired-plush-bulbasaur-charizard-pikachu-collection" target="_blank" rel="noopener">Pokémon</a> Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.</p><p><a href="https://hypebeast.com/2026/7/where-to-buy-the-pokemon-g-shock-ga-110pkm-7a-watch-collaboration" target="_blank" rel="noopener">Pokémon</a> has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.</p><p>The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pokémon has not signaled any intention to bring facial recognition to its permanent Pokémon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.</p><p><center><br /><blockquote class="twitter-tweet"><p lang="en" dir="ltr">🚨 BREAKING NEWS:<br><br>Pokémon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping <br><br>Pokémon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp… <a href="https://t.co/9uYTvcVoqA">https://t.co/9uYTvcVoqA</a> <a href="https://t.co/UhqRcn2mgI">pic.twitter.com/UhqRcn2mgI</a></p><p>&mdash; ItsMeCooper (@ItsaMeCooper) <a href="https://x.com/ItsaMeCooper/status/2081307429850034559?ref_src=twsrc%5Etfw">July 26, 2026</a></p></blockquote><p>  </center></p><p><a href="https://hypebeast.com/2026/7/pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores" title="Pokémon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&#039;s Pop-Up Card Stores" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27893" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27893" />    </a></p>]]></content:encoded>
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      <title>Vans and Cocona Hiraki Return With the Whimsical Premium Old Skool in “Black”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcocona-hiraki-vans-old-skool-black-marshmallow-white-vn000egycrm-official-images-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Vans Premium Old Skool Cocona Shoe “Black”Colorway: Black / Marshmallow WhiteSKU: VN000EGYCRMMSRP: $120 USDRelease Date: Available NowWhere to Buy: VansFollowing up on last year's "Beige" Premium Old Skool release - which originally debuted as a standout in Vans' expansive New Future Collection - Japanese Olympic skateboarder Cocona Hiraki and Vans have returned to deliver a darker, equally expressive sequel in "Black".Much like its predecessor, this new colorway acts as a canvas for Hiraki’s DIY-inspired creativity and off-board personality, translating her youthful energy into a tactile, premium design. Trading the original's soft, neutral tones for a monochromatic black corduroy upper, the sneaker is brought to life by a series of playful embellishments. Key details include beaded safety pins, white all-over blanket stitching, embroidered doodles, and a woven friendship bracelet draped across the heel.A crisp white midsole is paired with a gum rubber outsole to ensure balance and traction, reinforcing the Old Skool’s functional skate DNA while elevating its lifestyle appeal. The design's playfulness even extends to the signature waffle outsoles, which feature a translucent finish to reveal more whimsical, hidden doodles within.</div><p><a href="https://hypebeast.com/2026/7/cocona-hiraki-vans-old-skool-black-marshmallow-white-vn000egycrm-official-images-release-info" title="Vans and Cocona Hiraki Return With the Whimsical Premium Old Skool in “Black”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 08:59:11 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/cocona-hiraki-vans-old-skool-black-marshmallow-white-vn000egycrm-official-images-release-info</link>
      <guid>https://hypebeast.com/?post=6758973</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcocona-hiraki-vans-old-skool-black-marshmallow-white-vn000egycrm-official-images-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Vans Premium Old Skool Cocona Shoe “Black”<br /><strong>Colorway:</strong> Black / Marshmallow White<br /><strong>SKU:</strong> VN000EGYCRM<br /><strong>MSRP:</strong> $120 USD<br /><strong>Release Date:</strong> Available Now<br /><strong>Where to Buy:</strong> <a href="https://vans.com/" target="_blank" rel="noopener">Vans</a></p><p>Following up on last year's "Beige" <a href="https://hypebeast.com/tags/vans-old-skool" target="_blank" rel="noopener">Premium Old Skool</a> release - which originally debuted as a standout in <a href="https://hypebeast.com/tags/vans" target="_blank" rel="noopener">Vans'</a> expansive <a href="https://hypebeast.com/2025/7/vans-old-skool-silhouette-new-future-campaign-collection-skateboarding-surfing-interviews-feature" target="_blank" rel="noopener">New Future Collection</a> - Japanese Olympic skateboarder Cocona <a href="https://www.instagram.com/cocona.hiraki/" target="_blank" rel="noopener">Hiraki</a> and Vans have returned to deliver a darker, equally expressive sequel in "Black".</p><p>Much like its predecessor, this new colorway acts as a canvas for Hiraki’s DIY-inspired creativity and off-board personality, translating her youthful energy into a tactile, premium design. Trading the original's soft, neutral tones for a monochromatic black corduroy upper, the sneaker is brought to life by a series of playful embellishments. Key details include beaded safety pins, white all-over blanket stitching, embroidered doodles, and a woven friendship bracelet draped across the heel.</p><p>A crisp white midsole is paired with a gum rubber outsole to ensure balance and traction, reinforcing the Old Skool’s functional skate DNA while elevating its lifestyle appeal. The design's playfulness even extends to the signature waffle outsoles, which feature a translucent finish to reveal more whimsical, hidden doodles within.</p><p><a href="https://hypebeast.com/2026/7/cocona-hiraki-vans-old-skool-black-marshmallow-white-vn000egycrm-official-images-release-info" title="Vans and Cocona Hiraki Return With the Whimsical Premium Old Skool in “Black”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82653" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=82653" />    </a></p>]]></content:encoded>
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      <title>Tyrese Haliburton Is Soarin’ and Flyin’ in the PUMA Hali 1 “Troy Bolton” PE</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftyrese-haliburton-PUMA-Hali-1-Troy-Bolton-PE-First-Look-Images-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: PUMA Hali 1 “Troy Bolton” PEColorway: TBCSKU: TBCMSRP: TBCRelease Date: TBCTyrese Haliburton is channeling East High basketball nostalgia into the PUMA Hali 1, unveiling a Player Exclusive built around Zac Efron’s Troy Bolton, the Wildcats point guard at the center of Disney's High School Musical. The tribute continues a pattern the guard has established with his signature line, using each PE as a window into what he actually cares about.Haliburton has repeatedly treated the Hali 1 as a canvas for his interests and personality, and the "Troy Bolton" edition keeps that approach intact. Rather than a straightforward colorway, the shoe leans on a specific piece of 2000s pop culture that resonated well beyond the basketball court. High School Musical premiered on Disney Channel in 2006 and became a cultural phenomenon that turned a fictional high school hoops star into a household name for a generation, which gives the reference an easy hook for fans who grew up with the franchise.The design makes the connection legible at a glance. A bold red finish draws directly from the East High Wildcats uniform Bolton wore across the film series, while the clearest nod appears on the tongue, where Troy's No. 14 is printed in white. Tonal mesh and molded panels shape the upper, a large outlined PUMA Cat wraps the heel, and the sculpted midsole shifts from red into orange before meeting a milky translucent outsole.A release for the PUMA Hali 1 “Troy Bolton” is yet to be confirmed.&nbsp;Week 56 s/o Troy Bolton pic.twitter.com/zIDTQZullm— Tyrese Haliburton (@Hali) July 25, 2026</div><p><a href="https://hypebeast.com/2026/7/tyrese-haliburton-puma-hali-1-troy-bolton-pe-first-look-images" title="Tyrese Haliburton Is Soarin’ and Flyin’ in the PUMA Hali 1 “Troy Bolton” PE" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 08:55:58 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/tyrese-haliburton-puma-hali-1-troy-bolton-pe-first-look-images</link>
      <guid>https://hypebeast.com/?post=6758935</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftyrese-haliburton-PUMA-Hali-1-Troy-Bolton-PE-First-Look-Images-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> PUMA Hali 1 “Troy Bolton” PE<br /><strong>Colorway:</strong> TBC<br /><strong>SKU:</strong> TBC<br /><strong>MSRP:</strong> TBC<br /><strong>Release Date:</strong> TBC</p><p><a href="https://hypebeast.com/tags/tyrese-haliburton">Tyrese Haliburton</a> is channeling East High basketball nostalgia into the <a href="https://hypebeast.com/tags/puma-hali-1">PUMA Hali 1</a>, unveiling a Player Exclusive built around<a href="https://hypebeast.com/tags/zac-efron"> Zac Efron</a>’s Troy Bolton, the Wildcats point guard at the center of <a href="https://hypebeast.com/tags/disney">Disney</a>'s <em>High School Musical</em>. The tribute continues a pattern the guard has established with his signature line, using each PE as a window into what he actually cares about.</p><p>Haliburton has repeatedly treated the Hali 1 as a canvas for his interests and personality, and the "Troy Bolton" edition keeps that approach intact. Rather than a straightforward colorway, the shoe leans on a specific piece of 2000s pop culture that resonated well beyond the basketball court.<em> High School Musical</em> premiered on <a href="https://hypebeast.com/2026/7/percy-jackson-and-the-olympians-titans-curse-season-3-sets-november-release-date-disney-teases-the-titans-curse-san-diego-comic-con">Disney</a> Channel in 2006 and became a cultural phenomenon that turned a fictional high school hoops star into a household name for a generation, which gives the reference an easy hook for fans who grew up with the franchise.</p><p>The design makes the connection legible at a glance. A bold red finish draws directly from the East High Wildcats uniform Bolton wore across the film series, while the clearest nod appears on the tongue, where Troy's No. 14 is printed in white. Tonal mesh and molded panels shape the upper, a large outlined <a href="https://hypebeast.com/tags/puma">PUMA</a> Cat wraps the heel, and the sculpted midsole shifts from red into orange before meeting a milky translucent outsole.</p><p>A release for the PUMA Hali 1 “Troy Bolton” is yet to be confirmed.</p><p>&nbsp;</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Week 56 s/o Troy Bolton <a href="https://t.co/zIDTQZullm">pic.twitter.com/zIDTQZullm</a></p><p>— Tyrese Haliburton (@Hali) <a href="https://x.com/Hali/status/2081088228757500275?ref_src=twsrc%5Etfw">July 25, 2026</a></p></blockquote><p><a href="https://hypebeast.com/2026/7/tyrese-haliburton-puma-hali-1-troy-bolton-pe-first-look-images" title="Tyrese Haliburton Is Soarin’ and Flyin’ in the PUMA Hali 1 “Troy Bolton” PE" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11757" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11757" />    </a></p>]]></content:encoded>
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      <title>HUF Teases Upcoming Capsule Collection With Orion Beer</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Forion-huf-collaboration-teaser-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>HUF and Orion link up for an upcoming collaborative summer release.The teaser reveals a black tee with Orion’s collage-style three-star logo graphic and a matching skate deck.Official launch set for July 31, 2026 via HUF.</p><div>San Francisco-born skate and streetwear label HUF has teamed up with Okinawa’s premier brewery, Orion Beer, for an exclusive collaborative collection.Ahead of the full launch, the brands released a single teaser image previewing a collaborative short-sleeve graphic T-shirt, offering fans an initial glimpse of the joint release. The black tee features a bold graphic on the back that showcases Orion’s legendary emblem - complete with its signature three-star mark, red star motif, and classic arched logo script - executed in a dynamic, collage-like finish. A matching skate deck is also partially visible in the preview, hinting that the drop will extend beyond apparel into hardgoods.The collection will officially launch on July 31, 2026, and will be available directly through HUF.>center> View this post on InstagramA post shared by HUF JAPAN (@hufjp)</div><p><a href="https://hypebeast.com/2026/7/orion-huf-collaboration-teaser-info" title="HUF Teases Upcoming Capsule Collection With Orion Beer" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 27 Jul 2026 08:48:36 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/orion-huf-collaboration-teaser-info</link>
      <guid>https://hypebeast.com/?post=6758990</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Forion-huf-collaboration-teaser-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>HUF and Orion link up for an upcoming collaborative summer release.The teaser reveals a black tee with Orion’s collage-style three-star logo graphic and a matching skate deck.Official launch set for July 31, 2026 via HUF.</p><p>San Francisco-born skate and streetwear label <a href="https://hypebeast.com/tags/huf" target="_blank" rel="noopener">HUF</a> has teamed up with Okinawa’s premier brewery, <a href="https://hypebeast.com/tags/orion-beer" target="_blank" rel="noopener">Orion Beer</a>, for an exclusive collaborative collection.</p><p>Ahead of the full launch, the brands released a single teaser image previewing a collaborative short-sleeve graphic T-shirt, offering fans an initial glimpse of the joint release. The black tee features a bold graphic on the back that showcases Orion’s legendary emblem - complete with its signature three-star mark, red star motif, and classic arched logo script - executed in a dynamic, collage-like finish. A matching skate deck is also partially visible in the preview, hinting that the drop will extend beyond apparel into hardgoods.</p><p>The collection will officially launch on July 31, 2026, and will be available directly through <a href="https://hufworldwide.com/" target="_blank" rel="noopener">HUF.</a></p><p>>center><br /><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DbLFNcoJ3SO/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DbLFNcoJ3SO/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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