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	<title>Jobs-to-be-Done Radio</title>
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	<itunes:summary>Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.&#13;
&#13;
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.</itunes:summary>
	<itunes:author>The Re-Wired Group</itunes:author>
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	<itunes:subtitle>Jobs-To-Be-Done applied to current business challenges in Technology, CPG, Health Care, and other industries.</itunes:subtitle>
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	<copyright>2013 The Re-Wired Group</copyright><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords><itunes:category text="Business"><itunes:category text="Management &amp; Marketing"/></itunes:category><itunes:category text="Technology"/><itunes:owner><itunes:email>cspiek@rewiredinc.com</itunes:email><itunes:name>The Re-Wired Group</itunes:name></itunes:owner><item>
		<title>Seedling idea to public launch: using JTBD end-to-end to plan, develop, &amp; market a new feature. Part 2</title>
		<link>https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2</link>
					<comments>https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2/#respond</comments>
		
		
		<pubDate>Tue, 04 Jun 2019 13:15:58 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
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					<description><![CDATA[This is the second part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led &#8230; <a href="https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2/"><br /><br />Read More </a>]]></description>
		
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			<itunes:subtitle>This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More</itunes:subtitle>
		<itunes:summary>This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>1:06:26</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Seedling idea to public launch: using JTBD end-to-end to plan, develop, &amp; market a new feature. Part 1</title>
		<link>https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1</link>
					<comments>https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/#respond</comments>
		
		
		<pubDate>Thu, 09 May 2019 14:09:39 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
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					<description><![CDATA[This is the first part of a series of episodes where we&#8217;ll explore an end-to-end product development effort at Autobooks. At Autobooks we&#8217;re working hard to discover and build solutions for the struggles that small business owners face as they &#8230; <a href="https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/feed/</wfw:commentRss>
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			<itunes:subtitle>This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More</itunes:subtitle>
		<itunes:summary>This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:11</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Adding Jobs-to-be-Done to a Persona-Based Product Development Process</title>
		<link>https://jobstobedone.org/radio/jobs-to-be-done-and-personas/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jobs-to-be-done-and-personas</link>
					<comments>https://jobstobedone.org/radio/jobs-to-be-done-and-personas/#comments</comments>
		
		
		<pubDate>Thu, 06 Apr 2017 13:36:57 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
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					<description><![CDATA[In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project &#8230; <a href="https://jobstobedone.org/radio/jobs-to-be-done-and-personas/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
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			<itunes:subtitle>In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks,</itunes:subtitle>
		<itunes:summary>In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>39:01</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jason Fried on Using JTBD at Basecamp</title>
		<link>https://jobstobedone.org/radio/jason-fried-on-using-jtbd-at-basecamp/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jason-fried-on-using-jtbd-at-basecamp</link>
					<comments>https://jobstobedone.org/radio/jason-fried-on-using-jtbd-at-basecamp/#comments</comments>
		
		
		<pubDate>Fri, 24 Feb 2017 05:10:09 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
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					<description><![CDATA[For more than 15 years, Jason Fried has helped individuals and teams improve their collaboration, productivity and the nature of their work. Jason is the co-founder and CEO at Basecamp, a &#8220;&#8230; saner, calmer, more organized way to manage projects &#8230; <a href="https://jobstobedone.org/radio/jason-fried-on-using-jtbd-at-basecamp/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator></item>
		<item>
		<title>Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio</title>
		<link>https://jobstobedone.org/radio/marketing-with-jobs-to-be-done/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=marketing-with-jobs-to-be-done</link>
					<comments>https://jobstobedone.org/radio/marketing-with-jobs-to-be-done/#comments</comments>
		
		
		<pubDate>Tue, 31 Mar 2015 14:35:20 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=2422</guid>

					<description><![CDATA[This week Matt Hodges, Intercom&#8217;s head of marketing, joins us to talk about integrating Intercom&#8217;s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to &#8230; <a href="https://jobstobedone.org/radio/marketing-with-jobs-to-be-done/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
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			<itunes:subtitle>This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do,</itunes:subtitle>
		<itunes:summary>This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:02</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment</title>
		<link>https://jobstobedone.org/radio/tealeaf-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=tealeaf-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/tealeaf-jtbd-radio/#respond</comments>
		
		
		<pubDate>Fri, 06 Feb 2015 14:39:52 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=2173</guid>

					<description><![CDATA[When do people realize value from your product? It&#8217;s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us &#8230; <a href="https://jobstobedone.org/radio/tealeaf-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
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			<itunes:subtitle>When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More</itunes:subtitle>
		<itunes:summary>When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:10</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jobs-to-be-Done Radio: Examining Price and Value with JTBD</title>
		<link>https://jobstobedone.org/radio/jtbd-price-value/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jtbd-price-value</link>
					<comments>https://jobstobedone.org/radio/jtbd-price-value/#respond</comments>
		
		
		<pubDate>Mon, 08 Sep 2014 21:25:59 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=2118</guid>

					<description><![CDATA[On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how &#8230; <a href="https://jobstobedone.org/radio/jtbd-price-value/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
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			<itunes:subtitle>On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More</itunes:subtitle>
		<itunes:summary>On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>41:25</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Ash Maurya on Jobs-to-be-Done and Running Lean</title>
		<link>https://jobstobedone.org/radio/ash-maurya/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ash-maurya</link>
					<comments>https://jobstobedone.org/radio/ash-maurya/#comments</comments>
		
		
		<pubDate>Mon, 30 Jun 2014 15:09:10 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=2034</guid>

					<description><![CDATA[On this episode of Jobs-to-be-Done Radio we&#8217;re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated &#8230; <a href="https://jobstobedone.org/radio/ash-maurya/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
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			<itunes:subtitle>On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods,</itunes:subtitle>
		<itunes:summary>On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:58</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio</title>
		<link>https://jobstobedone.org/radio/matthew-gunson-talks-advertising-with-jobs-to-be-done/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=matthew-gunson-talks-advertising-with-jobs-to-be-done</link>
					<comments>https://jobstobedone.org/radio/matthew-gunson-talks-advertising-with-jobs-to-be-done/#respond</comments>
		
		
		<pubDate>Wed, 02 Apr 2014 11:30:34 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1967</guid>

					<description><![CDATA[It&#8217;s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us &#8230; <a href="https://jobstobedone.org/radio/matthew-gunson-talks-advertising-with-jobs-to-be-done/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
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			<itunes:subtitle>It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More</itunes:subtitle>
		<itunes:summary>It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
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		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:23</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio</title>
		<link>https://jobstobedone.org/radio/des-traynor-on-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=des-traynor-on-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/des-traynor-on-jtbd-radio/#comments</comments>
		
		
		<pubDate>Thu, 27 Feb 2014 16:32:29 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
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					<description><![CDATA[&#8220;Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it&#8217;s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at &#8230; <a href="https://jobstobedone.org/radio/des-traynor-on-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
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			<itunes:subtitle>“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at … Read More</itunes:subtitle>
		<itunes:summary>“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>1:00:51</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Alan Klement on Designing Around Jobs-to-be-Done</title>
		<link>https://jobstobedone.org/radio/alan-klement-on-jobs-stories/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=alan-klement-on-jobs-stories</link>
					<comments>https://jobstobedone.org/radio/alan-klement-on-jobs-stories/#respond</comments>
		
		
		<pubDate>Tue, 18 Feb 2014 14:26:03 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1810</guid>

					<description><![CDATA[How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we&#8217;re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of &#8230; <a href="https://jobstobedone.org/radio/alan-klement-on-jobs-stories/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/alan-klement-on-jobs-stories/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="70538780" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/26-podcast-Alan-Klement.mp3"/>

			<itunes:subtitle>How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More</itunes:subtitle>
		<itunes:summary>How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:59</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Streema Co-Founder Martin Siniawski on JTBD Radio</title>
		<link>https://jobstobedone.org/radio/streema-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=streema-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/streema-jtbd-radio/#respond</comments>
		
		
		<pubDate>Fri, 17 Jan 2014 14:32:42 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1778</guid>

					<description><![CDATA[This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We&#8217;re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks &#8230; <a href="https://jobstobedone.org/radio/streema-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/streema-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="54937608" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/podcast-25-Streema-Martin-Amrita.mp3"/>

			<itunes:subtitle>This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound.</itunes:subtitle>
		<itunes:summary>This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:09</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Dave and Brenna from MeetUp on JTBD Radio</title>
		<link>https://jobstobedone.org/radio/meetup-on-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=meetup-on-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/meetup-on-jtbd-radio/#comments</comments>
		
		
		<pubDate>Mon, 09 Dec 2013 15:11:50 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1774</guid>

					<description><![CDATA[During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go &#8230; <a href="https://jobstobedone.org/radio/meetup-on-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/meetup-on-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		<enclosure length="63097052" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/24-podcast-w-Meetup.mp3"/>

			<itunes:subtitle>During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties ...</itunes:subtitle>
		<itunes:summary>During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:49</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jobs-to-be-Done Interview: Buying a Smartphone</title>
		<link>https://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=iphone-jobs-to-be-done-interview</link>
					<comments>https://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/#comments</comments>
		
		
		<pubDate>Tue, 05 Nov 2013 13:00:39 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1755</guid>

					<description><![CDATA[Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and &#8230; <a href="https://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure length="115550218" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/23-Podcast-Full-JTBD-Interview-Becky.mp3"/>

			<itunes:subtitle>Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More</itunes:subtitle>
		<itunes:summary>Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>1:20:14</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Forces Friday: Habit of the Present</title>
		<link>https://jobstobedone.org/radio/forces-friday-habit-of-the-present/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=forces-friday-habit-of-the-present</link>
					<comments>https://jobstobedone.org/radio/forces-friday-habit-of-the-present/#comments</comments>
		
		
		<pubDate>Fri, 20 Sep 2013 20:13:35 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1099</guid>

					<description><![CDATA[Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using &#8230; <a href="https://jobstobedone.org/radio/forces-friday-habit-of-the-present/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/forces-friday-habit-of-the-present/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure length="41316370" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/Forces-Friday-Habit-of-the-present-final.mp3"/>

			<itunes:subtitle>Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More</itunes:subtitle>
		<itunes:summary>Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>28:41</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio</title>
		<link>https://jobstobedone.org/radio/amrita-chandra-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=amrita-chandra-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/amrita-chandra-jtbd-radio/#comments</comments>
		
		
		<pubDate>Tue, 20 Aug 2013 15:01:35 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=1098</guid>

					<description><![CDATA[Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips &#8230; <a href="https://jobstobedone.org/radio/amrita-chandra-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/amrita-chandra-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure length="58528706" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/21-Amrita-Chandra.mp3"/>

			<itunes:subtitle>Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.</itunes:subtitle>
		<itunes:summary>Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>40:39</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>JTBD Radio Visits Children’s Medical Center (Healthcare Jobs-to-be-Done)</title>
		<link>https://jobstobedone.org/radio/childrens-medical-center-jtbd/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=childrens-medical-center-jtbd</link>
					<comments>https://jobstobedone.org/radio/childrens-medical-center-jtbd/#respond</comments>
		
		
		<pubDate>Mon, 05 Aug 2013 15:54:29 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=940</guid>

					<description><![CDATA[In this episode Chris and Ervin visit the Children&#8217;s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children&#8217;s Medical Center). &#8230; <a href="https://jobstobedone.org/radio/childrens-medical-center-jtbd/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/childrens-medical-center-jtbd/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="56547416" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/19-Childrens-Medical-Center.mp3"/>

			<itunes:subtitle>In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children’s Medical ...</itunes:subtitle>
		<itunes:summary>In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children’s Medical Center). … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>39:16</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Forces Friday: Pull and Anxiety</title>
		<link>https://jobstobedone.org/radio/pull-and-anxiety/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=pull-and-anxiety</link>
					<comments>https://jobstobedone.org/radio/pull-and-anxiety/#comments</comments>
		
		
		<pubDate>Mon, 17 Jun 2013 16:56:33 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=887</guid>

					<description><![CDATA[We&#8217;re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes &#8230; <a href="https://jobstobedone.org/radio/pull-and-anxiety/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/pull-and-anxiety/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		<enclosure length="52921888" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/18-Pull-and-Anxiety.mp3"/>

			<itunes:subtitle>We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … Read More</itunes:subtitle>
		<itunes:summary>We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>36:45</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Disrupting Photography with Jobs-to-be-Done</title>
		<link>https://jobstobedone.org/radio/disrupting-photography-with-jobs-to-be-done/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=disrupting-photography-with-jobs-to-be-done</link>
					<comments>https://jobstobedone.org/radio/disrupting-photography-with-jobs-to-be-done/#respond</comments>
		
		
		<pubDate>Mon, 03 Jun 2013 15:29:34 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=783</guid>

					<description><![CDATA[In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika&#8217;s Snip Snap Go business model. We&#8217;re always excited to get a chance to reconnect with those who &#8230; <a href="https://jobstobedone.org/radio/disrupting-photography-with-jobs-to-be-done/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/disrupting-photography-with-jobs-to-be-done/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="86442734" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/17-Erica-Dufour-SnipSnapGo.mp3"/>

			<itunes:subtitle>In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … Read More</itunes:subtitle>
		<itunes:summary>In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>1:00:02</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>30 Minutes With Ryan Singer on Jobs-to-be-Done</title>
		<link>https://jobstobedone.org/radio/ryan-singer-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ryan-singer-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/ryan-singer-jtbd-radio/#comments</comments>
		
		
		<pubDate>Wed, 15 May 2013 18:06:25 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=733</guid>

					<description><![CDATA[Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who &#8230; <a href="https://jobstobedone.org/radio/ryan-singer-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/ryan-singer-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure length="48286094" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/16-RyanSinger.mp3"/>

			<itunes:subtitle>Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … Read More</itunes:subtitle>
		<itunes:summary>Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>33:32</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Wine and Laptop Bag JTBD</title>
		<link>https://jobstobedone.org/radio/wine-and-laptop-bag-jtbd/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wine-and-laptop-bag-jtbd</link>
					<comments>https://jobstobedone.org/radio/wine-and-laptop-bag-jtbd/#respond</comments>
		
		
		<pubDate>Fri, 12 Apr 2013 14:00:20 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=635</guid>

					<description><![CDATA[This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we&#8217;re doing for AlesyaBags.com to understand the job-dimensions &#8230; <a href="https://jobstobedone.org/radio/wine-and-laptop-bag-jtbd/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/wine-and-laptop-bag-jtbd/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
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			<itunes:subtitle>This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.</itunes:subtitle>
		<itunes:summary>This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>29:06</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>The Mattress Interview – Q&amp;A</title>
		<link>https://jobstobedone.org/radio/the-mattress-interview-qa/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-mattress-interview-qa</link>
					<comments>https://jobstobedone.org/radio/the-mattress-interview-qa/#comments</comments>
		
		
		<pubDate>Mon, 18 Mar 2013 13:02:33 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=456</guid>

					<description><![CDATA[In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn &#8230; <a href="https://jobstobedone.org/radio/the-mattress-interview-qa/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/the-mattress-interview-qa/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure length="78708268" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/14-Mattress-Part-Two.mp3"/>

			<itunes:subtitle>In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … Read More</itunes:subtitle>
		<itunes:summary>In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>54:39</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>The Jobs-to-be-Done Mattress Interview (as seen in Competing Against Luck)</title>
		<link>https://jobstobedone.org/radio/the-mattress-interview-part-one/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-mattress-interview-part-one</link>
					<comments>https://jobstobedone.org/radio/the-mattress-interview-part-one/#comments</comments>
		
		
		<pubDate>Fri, 18 Jan 2013 01:23:04 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=383</guid>

					<description><![CDATA[By far the most popular request that we&#8217;ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we&#8217;re going to try to answer that request by sharing a live &#8230; <a href="https://jobstobedone.org/radio/the-mattress-interview-part-one/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/the-mattress-interview-part-one/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
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			<itunes:subtitle>By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … Read More</itunes:subtitle>
		<itunes:summary>By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:05</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jason Fried on Jobs-to-be-Done Radio</title>
		<link>https://jobstobedone.org/radio/jason-fried-on-jobs-to-be-done-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jason-fried-on-jobs-to-be-done-radio</link>
					<comments>https://jobstobedone.org/radio/jason-fried-on-jobs-to-be-done-radio/#comments</comments>
		
		
		<pubDate>Thu, 25 Oct 2012 16:31:35 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=154</guid>

					<description><![CDATA[*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp &#160; This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss &#8230; <a href="https://jobstobedone.org/radio/jason-fried-on-jobs-to-be-done-radio/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>2</slash:comments>
		
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			<itunes:subtitle>*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … Read More</itunes:subtitle>
		<itunes:summary>*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>30:32</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Switch Workshop Recap with Nick Owsley</title>
		<link>https://jobstobedone.org/radio/switch-workshop-recap-with-nick-owsley/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=switch-workshop-recap-with-nick-owsley</link>
					<comments>https://jobstobedone.org/radio/switch-workshop-recap-with-nick-owsley/#respond</comments>
		
		
		<pubDate>Wed, 10 Oct 2012 17:18:40 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=167</guid>

					<description><![CDATA[&#160; This week we&#8217;ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We&#8217;re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts &#8230; <a href="https://jobstobedone.org/radio/switch-workshop-recap-with-nick-owsley/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/switch-workshop-recap-with-nick-owsley/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
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			<itunes:subtitle>  This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … Read More</itunes:subtitle>
		<itunes:summary>  This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>22:45</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Teaching How to Think vs Teaching What to Think</title>
		<link>https://jobstobedone.org/radio/teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio/#respond</comments>
		
		
		<pubDate>Wed, 03 Oct 2012 13:42:13 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=48</guid>

					<description><![CDATA[This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us &#8230; <a href="https://jobstobedone.org/radio/teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="45111648" type="audio/mpeg" url="http://media.blubrry.com/jtbd/therewiredgroup.com/radio/10-TomMcBrienClay.mp3"/>

			<itunes:subtitle>This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us … Read More</itunes:subtitle>
		<itunes:summary>This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>31:19</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Clay Christensen on Jobs-to-be-Done &amp; OpenTable</title>
		<link>https://jobstobedone.org/radio/clay-christensen-on-jobs-to-be-done/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=clay-christensen-on-jobs-to-be-done</link>
					<comments>https://jobstobedone.org/radio/clay-christensen-on-jobs-to-be-done/#comments</comments>
		
		
		<pubDate>Sun, 30 Sep 2012 20:01:49 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://430designs.com/hunchfree/JTBD/?p=38</guid>

					<description><![CDATA[This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer &#8230; <a href="https://jobstobedone.org/radio/clay-christensen-on-jobs-to-be-done/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/clay-christensen-on-jobs-to-be-done/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		<enclosure length="38885612" type="audio/mpeg" url="http://media.blubrry.com/jtbd/therewiredgroup.com/radio/09-Clay-Christensen-OpenTableJTBD.mp3"/>

			<itunes:subtitle>This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer … Read...</itunes:subtitle>
		<itunes:summary>This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>27:00</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jobs in 140 Characters or Less</title>
		<link>https://jobstobedone.org/radio/jobs-in-140-characters-or-less/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jobs-in-140-characters-or-less</link>
					<comments>https://jobstobedone.org/radio/jobs-in-140-characters-or-less/#respond</comments>
		
		
		<pubDate>Fri, 27 Jul 2012 23:20:12 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=174</guid>

					<description><![CDATA[&#160; This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well &#8230; <a href="https://jobstobedone.org/radio/jobs-in-140-characters-or-less/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
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			<itunes:subtitle>  This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well … Read More</itunes:subtitle>
		<itunes:summary>  This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>21:49</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Financial Services Through the Lens of Jobs-to-be-Done</title>
		<link>https://jobstobedone.org/radio/financial-services-through-the-lens-of-jobs-to-be-done/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=financial-services-through-the-lens-of-jobs-to-be-done</link>
					<comments>https://jobstobedone.org/radio/financial-services-through-the-lens-of-jobs-to-be-done/#respond</comments>
		
		
		<pubDate>Fri, 25 May 2012 23:26:56 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=182</guid>

					<description><![CDATA[&#160; This week&#8217;s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner&#8217;s view of the competitive set (retirement &#8230; <a href="https://jobstobedone.org/radio/financial-services-through-the-lens-of-jobs-to-be-done/"><br /><br />Read More </a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		<enclosure length="55992700" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/07-Financial-Services-JTBD.mp3"/>

			<itunes:subtitle>  This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competiti...</itunes:subtitle>
		<itunes:summary>  This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competitive set (retirement … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:53</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Engagement in the Shopping Process</title>
		<link>https://jobstobedone.org/radio/engagement-in-the-shopping-process/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=engagement-in-the-shopping-process</link>
					<comments>https://jobstobedone.org/radio/engagement-in-the-shopping-process/#respond</comments>
		
		
		<pubDate>Sat, 12 May 2012 23:27:57 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=186</guid>

					<description><![CDATA[This week&#8217;s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received.  We discuss the recent jobs-to-be-done Forbes article, as well as Clay&#8217;s guest appearance on the Critical Path radio show. We &#8230; <a href="https://jobstobedone.org/radio/engagement-in-the-shopping-process/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/engagement-in-the-shopping-process/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="47787492" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/06-Engagement.mp3"/>

			<itunes:subtitle>This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received.  We discuss the recent jobs-to-be-done Forbes article, as well as Clay’s guest appearance on the Critical Path radio show.</itunes:subtitle>
		<itunes:summary>This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received.  We discuss the recent jobs-to-be-done Forbes article, as well as Clay’s guest appearance on the Critical Path radio show. We … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>33:11</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Jobs to be Done in the Education Industry</title>
		<link>https://jobstobedone.org/radio/jobs-to-be-done-in-the-education-industry/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=jobs-to-be-done-in-the-education-industry</link>
					<comments>https://jobstobedone.org/radio/jobs-to-be-done-in-the-education-industry/#comments</comments>
		
		
		<pubDate>Thu, 01 Mar 2012 00:30:33 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=189</guid>

					<description><![CDATA[Is education really a &#8220;job&#8221; if the student is forced or prompted to consume it in the way that we&#8217;ve designed it?    There are a lot of great start-ups in the education space that are attempting to answer this &#8230; <a href="https://jobstobedone.org/radio/jobs-to-be-done-in-the-education-industry/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/jobs-to-be-done-in-the-education-industry/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		<enclosure length="29414914" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/05-JTBD-In-Education.mp3"/>

			<itunes:subtitle>Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it?    There are a lot of great start-ups in the education space that are attempting to answer this … Read More</itunes:subtitle>
		<itunes:summary>Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it?    There are a lot of great start-ups in the education space that are attempting to answer this … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>30:38</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Unpacking the Progress Making Forces Diagram</title>
		<link>https://jobstobedone.org/radio/unpacking-the-progress-making-forces-diagram/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=unpacking-the-progress-making-forces-diagram</link>
					<comments>https://jobstobedone.org/radio/unpacking-the-progress-making-forces-diagram/#comments</comments>
		
		
		<pubDate>Fri, 24 Feb 2012 00:34:04 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=197</guid>

					<description><![CDATA[This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done:  The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to &#8230; <a href="https://jobstobedone.org/radio/unpacking-the-progress-making-forces-diagram/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/unpacking-the-progress-making-forces-diagram/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		<enclosure length="33104615" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/04-Progress-Making-Forces.mp3"/>

			<itunes:subtitle>This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done:  The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to … Read More</itunes:subtitle>
		<itunes:summary>This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done:  The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>34:29</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>Lou Franco Talks Software Jobs</title>
		<link>https://jobstobedone.org/radio/lou-franco-jtbd-radio/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=lou-franco-jtbd-radio</link>
					<comments>https://jobstobedone.org/radio/lou-franco-jtbd-radio/#respond</comments>
		
		
		<pubDate>Thu, 16 Feb 2012 12:10:25 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=109</guid>

					<description><![CDATA[This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio.  Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software &#8230; <a href="https://jobstobedone.org/radio/lou-franco-jtbd-radio/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/lou-franco-jtbd-radio/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="24113367" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/03-JTBD-Radio.mp3"/>

			<itunes:subtitle>This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio.  Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software … Read...</itunes:subtitle>
		<itunes:summary>This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio.  Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>25:07</itunes:duration>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
		<item>
		<title>The Jobs that 5-Hour Energy Drink is Hired For</title>
		<link>https://jobstobedone.org/radio/the-jobs-that-5-hour-energy-drink-is-hire-for/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-jobs-that-5-hour-energy-drink-is-hire-for</link>
					<comments>https://jobstobedone.org/radio/the-jobs-that-5-hour-energy-drink-is-hire-for/#respond</comments>
		
		
		<pubDate>Thu, 09 Feb 2012 00:39:23 +0000</pubDate>
				<category><![CDATA[Radio]]></category>
		<guid isPermaLink="false">http://dev-jobstobedone.pantheonsite.io/?p=205</guid>

					<description><![CDATA[In this week&#8217;s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the &#8230; <a href="https://jobstobedone.org/radio/the-jobs-that-5-hour-energy-drink-is-hire-for/"><br /><br />Read More </a>]]></description>
		
					<wfw:commentRss>https://jobstobedone.org/radio/the-jobs-that-5-hour-energy-drink-is-hire-for/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure length="5242880" type="audio/mpeg" url="http://media.blubrry.com/jtbd/jobstobedone.org/radio/02-5hrEnergy-final.mp3"/>

			<itunes:subtitle>In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the … Read More</itunes:subtitle>
		<itunes:summary>In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the … Read More</itunes:summary>
		<itunes:author>Radio – Jobs-to-be-Done</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	<dc:creator>cspiek@rewiredinc.com (The Re-Wired Group)</dc:creator><itunes:keywords>innovation,product,development,product,design,marketing,management,jobs,to,be,done</itunes:keywords></item>
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