Author: Kenya Dmacs

This podcast reveal 5 key web design principles and 20 practical tips for building professional, hard working business websites.

Planning and setting website objectives
Website essentials for naming and hosting the infrastructure
Website aesthetics for a beautiful platform
Website functionality that achieves the objectives and goals you set in step 1 above
Website optimisation through continuous testing and analysis

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business with web design and other marketing strategies, please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter

Despite poor publicity and being misused over the last few years, it remains a significant and important means of communication between business and target audiences.

Author: Kenya Dmacs

Understand and use the following 6 concepts, revealed in this podcast to breathe new life into your e-mail marketing .

Planning and setting correct e-mail marketing strategy
Understand e-mail opening rates and the factors that influence this rate
How to write interesting e-mails that people want to read
Using permission based, opt-in e-mail marketing
The use of integrated multimedia in e-mail marketing
Following up with prospects in e-mail marketing

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business with e-mail and other marketing strategies, please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter

Author: Kenya Dmacs

There are several critical components that you must incorporate into your writing to create posts with appeal for your target audience.

These include

The headline – probably the most critical aspect of a readable blog post
The Hook
The Body
The Summary

In this podcast we look at these factors and others in order to help you create content that will keep your target audience coming back for more

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business create content on blogs and other digital platforms, please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter

Author: Kenya Dmacs

Planning your PR and communications makes it more likely these exercises will be successful in promoting your business, addressing news items about your business or achieving any other goals for which public communications is the chosen solution.

The 6 key factors we will examine in this podcast are

1) Where is your business now. This is the current situation analysis
2) Where do you want to go. In other words what are your business PR and communication objectives?
3) Who do you want to talk to. Who exactly is your target audience ?
4) What is your message and what methods will you use to engage with your target audience ?
5) PR Strategy timetables and budgets
6) Monitoring the PR strategy and constant evaluation.

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business establish a sustainable and optimal PR communications strategy using digital platforms, please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter

Author: Kenya Dmacs

Over the years branding has become more sophisticated in practice, yet it retains the same age old fundamental function.

At it’s most basic, branding is recognition, and yet Branding is more than a catchy name, striking logo or spectacular colours. These are essentially cognitive factors and identifiers.

Conceptually, at a deeper level branding involves the creation of strong positive and sometimes negative emotional connections between the owner of the brand, the branded product or service and you the purchaser or target audience of the brand.

Such complex psychological issues are hugely important in defining a brand, but growing your brand awareness or brand visibility is more about emphasising recognition by all who engage with your product or service rather than trying to artificially increase emotional connections with them.

This podcast shows you exactly how to grow brand recognition using digital marketing strategies and three critical factors.

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business brand itself and your products or services, please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter

Why You need Analytics For Digital Marketing Strategies

Across the marketing world, including Kenya, executive skepticism and a lack of proper metrics are the two prime causes of business failure to adopt digital marketing strategies to drive business growth, sales and profits.

Author: Kenya Dmacs

Both of these causes are fed by poor consideration of analytics during the planning stage of a digital marketing strategy. This turns complex digital strategies into non scientific art forms open to subjective interpretation.

Implementing analytics into the DMS and measuring all aspects of your digital marketing strategy in terms of components, predefined goals, conversions and sales will provide management information for higher executive confidence and better decision making.

Turn your Digital Marketing Strategies into a repeatable science. Leave art forms to your competitors. Integrate analytics into your DMS from the outset at the planning stage

Marketers must ensure marketing spend in terms of time and money return a positive bottom line to the business for defined conversions, goals and ultimately financial profits.

The only sure and structured way to do this in a crowded digital marketing environment is to integrate analytics into the feedback loop from the outset.

How do you know your Digital Marketing Strategy (DMS) is performing optimally ? Analytics that’s how ?

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including analytics methodologies please contact us via any of the methods below :

• A comment on this blog
• Cell +254 (0) 788332266
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter