kreative Station-Advertising,Branding,ROI Agency

Podcast on How do we choose keywords or key phrases for our website or blog?

ravinnagle@gmail.com (kreative Station) — Sat, 28 Jul 2018 12:47:00 +0530

Keywords are words that businesses use on their website or blog to describe heir brand, product or services and which search engines use to conduct searches. A key-phrase is a group of keywords.

If you are selling legal services aimed at company directors, your keywords may include: ‘layer’, ‘legal’, ‘directors’, and your key phrases may be: ‘legal services in Delhi for directors buying and selling companies’ or ‘legal help selling company’

Most people use more than one word when searching online, which is why key phrases are important.

Also, if I am looking for a coffee machine for the office, I am likely to type into Google: ‘Coffee machine office west indies’. So, if you are a supplier of coffee machines, you may want to include your location in your keywords.

Your Keywords / Key phrases should be repeated in :

Links to and from your website.
Heading and subheadings.
The body text on the page.
Any images used.
The TITLE of your web page.
Any testimonials from clients.

To find popular keywords, you can search:

Google Trends, which analyses search results to identify the world’s interest in various topics.
Twitter #hashtags.

There are more ways to find popular keywords which you can find in my next podcasts very soon.

Google Search Console request indexing limit and removed info from interface.

ravinnagle@gmail.com (kreative Station) — Tue, 20 Feb 2018 23:54:00 +0530

Dear readers, we all are aware that Google has launched its beta version for webmaster tool, it has come up with some new additional features that are in still development stage but will come with more features.

This tool is also very important for all webmaster because it gives provision to add our website domain to it i.e. to index website, gives information on the Structured data or HTML improvements, Search Queries, Crawl Errors, Sitemaps & robot file submission and many more. In brief, it plays a vital role for digital marketers – webmaster specialist.

But recently google limits some of its functionality that would be challenging for all like removing VIEW IMAGE option from Google Image.

Additional functionality has limited from Google webmaster. They limit the allocation for URL resubmit to lowest by disclosing its revised help document.

1) In the conversation on Google Forum Image below shows that previously it was 500 Individual URLs in this way within a 30-day period and its direct links were 10 within a 30-day period.

Google Search Console indexing previous quota.

2) And on the Google Support Page, Image below shows that previously it was 10 Individual URLs in this way within a 30-day period and its direct links were 2 within a 30-day period.

Google Search Console indexing reduce quota.

Now, the Next Part would be more Interesting for you, have you noticed on the Screenshot mentioned below, or while submitting URL in webmaster while on the job that the limit notification no longer appears in the Search Console Interface? but it's there on help documentation (above Screenshot)

If not please look closely ...!!!!

google-fetch-crawl-quota.

google-fetch-crawl-quota-removed

TIP (Google Source)

A) You can request indexing using Fetch as Google only for a fetch that meets these criteria:

•The fetch must have a complete, partial, or redirected fetch status.

•The fetch cannot be more than 4 hours old.

B) Google crawls and indexes the URL content as served when Googlebot accepts the request, not from a snapshot of the Fetch as Google results.

Hope above information would help you for redesigning your marketing strategies, please add your valuable comment below, what is your thought on this decision from Google?

Google makes changes to image search, removes 'view image' button

ravinnagle@gmail.com (kreative Station) — Fri, 16 Feb 2018 22:18:00 +0530

Great !! or Loss for user !!!

Hello my dear friends, today one unexpected update comes from Google which could make you stunned !!!!

It is about the "view Image" option...!!!!

who has search today anything related to their need over the internet in the image section of the Google???

you must have visited today to download High Definition Images for your project or for something but you couldn't. ""

do you know the reason??

If anybody, then, well, you might have seen or observed No option for "VIEW IMAGE".

Google Remove View Image Option

All users are so much addicted to getting many pictures to fulfill their needs, and to get the work done as soon as possible, but what would be the consequences of this decision?

I was confused at once, that I might have a problem with the browser, so I reset it and set up again, in that case also, the same option was missing. I had no option, so I asked Google about this problem, the answer was something which I couldn't be expected.....!!!

so what was the response I got from Google ??

well please find Screenshot below .....

Shocking News !!

you all see the comment mentioned in the Twitter by Google.

They said, “Today we're launching some changes on Google Images to help connect users and useful websites. This will include removing the View Image button. The Visit button remains, so users can see images in the context of the web pages they're on,” wrote Google in a Tweet. However, The ‘Visit Page’ button remains, encouraging users to visit the source website. What this essentially means that in order to download a sought-after photo from the Internet, Google wants users to visit the websites that host these images and bring traction to their pages, thus aiding their businesses. It is also supposed to help with protecting copyrights and licenses of professional photographers and publishers.

This Google way of securing and protecting the creators from copyrights and their credits that would help in generating revenue for websites that host those images.

Well we Indians, have better alternative for every problems...

we can simply Click Right on the Image to Download (wont cover Full Image Resolution)...

but we can open that image by visiting the website and then download !!!! (Not ethical way of doing it)..

Alternate way of downloading Image

If you are not happy with Google and would want to sign a Petition against them, CLICK to take further step...

I would love to hear your opinion about this decision in the comment section...

WEBSITE OFF-PAGE SEO FACTORS

ravinnagle@gmail.com (kreative Station) — Sat, 25 Nov 2017 14:15:00 +0530

Process of doing Off-the-page and Success Factors:

Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

With billions of web pages to sort through, looking only at “on-the-page” clues isn’t enough. More signals are needed to return the best pages for any particular search.

The following OFF PAGE SEO factors can be done keeping this points in mind; every webpage of the website can be done considering this points, mentioned below.

Local Listing

Social Bookmarking

Image Submission

Audio Submission

Video Submission

Web 2.0

Profile Creation Sites

Classified Submission

PPT Submission

Participate in Quora

Advanced Level Off Page SEO

1. Question and Answer sites

2. Guest Blogging

3. Comment linking

4. Competitor Backlinks

5. (.edu and .gov) Backlinks

6. Broken Link Building

WEBSITE ON-PAGE SEO FACTORS

ravinnagle@gmail.com (kreative Station) — Sat, 25 Nov 2017 14:04:00 +0530

Process of doing On-page and Success Factors:

On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?

The following ON PAGE SEO factors can be done keeping this points in mind; every webpage of the website can be divided into Five Major Points, mentioned below.

1) SEO FACTORS

- Header Information.

- Indexation

- Duplicate Content

- Multimedia

- Networking

2) WEBSITE PERFORMANCE

- Performance overview

- Download website optimization

- Loading optimization

3) SEO BASED WEBSITE DESIGN

- Layout quality

- Server configuration

- Security

4) CONTENT

- Content performance

5) ACCESSIBILITY

- Internationalization

- Social sharing

SEARCH ENGINE OPTIMIZATION

ravinnagle@gmail.com (kreative Station) — Sat, 25 Nov 2017 11:11:00 +0530

Search engines, such as Google and Bing, use mathematical algorithms or formulae to analyse a user's question or search query in order to provide web pages that attempt to most closely answer the question or relate to the search term.

Search Engine Optimization (SEO) ensures that your website is constructed in such a way that your webpages are returned first (or on the first results page) for any relevant search, since most users rarely look much beyond the first page of search results.

SEO seeks to understand the search engines' algorithms (which change constantly) and to meet their criteria. In this way, an optimized website achieves 'naturally high' search responses and therefore has less need for paid advertising to bring traffic to it.

For example, if a website www .example .com website contains relevant links and, as a result, generates high search results ranking and thus significant traffic.

Unless your website is regularly listed within the first page of search results for relevant search terms / keywords, its search engine 'ranking' probably needs to be improved.

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

SEARCH ENGINE OPTIMIZATION HAS TWO TYPES

Read more on SEO types and how it can be done technically:

ON PAGE SEO:
Process of doing On-the-page and Success Factors:

On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are y....SEE MORE.

OFF PAGE SEO:
Process of doing Off-the-page and Success Factors:

Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always .....SEE MORE.

Main Fundamental Elements Of Digital Marketing

ravinnagle@gmail.com (kreative Station) — Fri, 24 Nov 2017 15:23:00 +0530

Digital Marketing is an another way of doing business, this concept have revolutionized marketing and divert all need to the internet world, it helps reducing cost, minimize time and other expenses. At Kreative Station, we will deliver precise and simple information to you to avail this concept from us. We would be happy to share few but most important marketing elements that helps to brand your business.

IMPORTANT ELEMENTS IN DIGITAL MARKETING LIKE:

SEARCH ENGINE OPTIMIZATION:
Search engine optimization is the continuous fundamental process that provide the online visibility to the website or webpage in a search engine to entertain the user experience......
SEE MORE.

GOOGLE ADWORDS - PPC/SEM:
Search engine marketing another form of providing our business visible on the Internet that involves costing, planning, web application tool like Google Adwords or Bing......
SEE MORE.

SOCIAL MEDIA OPTIMIZATION/MARKETING:
To make our business socially connected, it needs to get socialize on Social media. It is a form of marketing that completes your.....
SEE MORE.

VIDEO MARKETING:
There are various method on which we can show our products and services, one of the best way is video that showcase our business and increase chances of acquiring clients......
SEE MORE.

CONTENT FOR SEO:
The Content should be what readers would understand. This is not only related to user, but if the business need better position on the internet, Google must know the content respect to......
SEE MORE.

E-MAIL MARKETING:
Sending letters related to company new product and about providing any knowledge which educate clients is the main moto of the.....
SEE MORE.

GOOGLE ANALYTICS:
Google Analytics is the most popular tool you can use to measure those visitors. You shouldn't use a tool because it is popular.....
SEE MORE.

GOOGLE ADSENSE:
Its a advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear.....
SEE MORE.

Facebook Introducing a unified Adverts Manager 2017

ravinnagle@gmail.com (kreative Station) — Sun, 17 Sep 2017 07:45:00 +0530

Good news for those Digital Marketers who has big responsibility to maintain company’s brand and their Clients over the internet by using various paid campaigns. For them, Facebook have come up with its new update in the campaign to promote business. They always believe to improve advertising services and have shared recent feature updates.

We been creating/drafting campaigns with Ads Manager and then Power Editor. Facebook now combined both of them and now it is called “Ads Manager” only. This actually helps to create and manage ads in one place. Facebook always provides new interface gradually, and I believe advertisers might have noticed differences.

So, with this update, what does it mean to you?? If you are currently using Power Editor, I bet you haven’t notice any changes with ad creation and management except the new name. But yes!! You will notice some new features and find differences if you are currently using Ads Manager below;

New workflow for creating ads: The updated Ads Manager allows you to create a draft campaign and then later create your ad sets and ads. You can use this workflow if you're an experienced advertiser, and you want the option to complete campaign steps out of order. You can also use the original ad creation workflow.

Review draft items: Every time you make a change to an ad, you must use review the changes under Review Draft Items and confirm the changes. Your changes will not be applied until you confirm the edits under Review Draft Items. If you want to delete an ad, you must also confirm the deletion through the same process. Learn more about changing your ads.

Watch reference: Facebook’s Official video below for a brief overview on the new features:

Want tips on advertising on Facebook? Check out Facebook’s guides for advertisers and take a Blueprint course to learn more.

AMP Helps to speed up search text ads & better for everyone

ravinnagle@gmail.com (kreative Station) — Mon, 11 Sep 2017 00:48:00 +0530

As an online marketer, I believe my updates would reach to my potential subscribers on time and for that I have to keep up to date myself. Recently I found one more update that came up from Google. Early this year at Google Marketing Next, they have introduced another ability from which the webpage’s landing page for the search text ads would load fast. And globally, they will be starting rolling out this concepts to all AdWords Advertisers in two weeks.

Your efforts will be count when the message reached to the user in one second or two. Keeping best example, if user is searching for the cheapest flight and or ordering online, visitors have no time, hence they demand fast and seamless experiences on mobile or any other gadgets. More delayed in providing the solution for any query to the users would affects conversions fall by up to 20%. As a business, you would definitely loosen up potential traffic, engagement and sales, if your user found website’s landing page loads slow.

Technology always help publisher and advertiser to brand their names, so that’s where AMP (Accelerated Mobile Pages) can help, the Google’s Open source AMP Project that come up with the purpose of making user behavior good via providing web faster and more even better. Even I have tried this as a user and found that they are so fast and appear to load immediately.

Kreative Station also looking to incorporate AMP Landing Pages concept to get a faster mobile ad experience.

Jet Set Go!!!!! Get your mobile landing pages ready.

Google knows how to provide a better ad experience to the user. That why the landing page experience is the vital factor and accordingly google would determine the ad rank and pricing. By directing the search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect. To get started, check out the AdWords Developer's Guide for AMP and learn how to create AMP landing pages.

Better landing page experiences drive better results

“With AMP, we were able to improve mobile performance, achieve impressive results and double our conversion rates. AMP really moved the needle for Greenweez.” - Simon Le Fur, CEO, Greenweez

“AMP plus AdWords equals better conversion rates. These results also prove that even if your mobile site loads in four seconds, there’s scope for improvement. We’re absolutely confident about the benefits of AMP. We’re now building more and more AMP pages for most of our large and enterprise clients across all markets.” - Leif Grenevall, CEO, Adtraction Visits

“We've seen some good early results with AMP including improvements in engagement metrics, such as bounce rate, pages per session, and conversion rate. It’s clear that AMP’s faster loading times are driving a better user experience.” - Mike Carmody, Director of Paid Search, Saatva Mattress

Learn more

To see the percentage of clicks that go to invalid AMP pages, visit the "Landing Pages” page in the new AdWords experience. You can then work with your webmaster to ensure your landing pages comply with AMP guidelines and fix potential issues.

AMP landing pages for search text ads will be available for all mobile clicks—however, caching will initially only be available for the Chrome browser on Android. We’ll be rolling out support for additional mobile browsers in the coming weeks. Learn more in the AdWords Help Center.

SOURCE: Google Inside AdWords.

Google introduced Rich Cards for Site Owners

ravinnagle@gmail.com (kreative Station) — Mon, 23 May 2016 14:50:00 +0530

Good News from Google for Site Owners by introducing Google’s “Rich Cards.”

On Tuesday, May 17, 2016, Google Introduced its Rich Cards.

Rich cards, a new concept for the site owners who always wants to share their information onto google search result in attractive way, considering this, Google introduced Rich Cards, this is a new Search result format building on the success of rich snippets. It’s Just alike rich snippets that rich cards use schema.org structured markup to display information and provide better mobile user experience. It also helps user where they can get in an even more engaging and visual format.

For user, the evolution to search for their queries it’s like [ recipe for Mutton Biryani]: and now with rich cards, results are presented in carousels that are easy to browse by scrolling left and right like Facebook have used. Carousels can contain cards all from the same site or from multiple sites.

Google also says that the site owners, it’s a new opportunity to stand out in Search results and can fascinate more targeted visitors to their page. For instance, if someone has a site of recipe, they can develop a richer preview of their content with a noticeable picture for each dish. So this visual format helps visitors find what they looking and get with the help of its rich card, i.e. site owners getting visitors who specifically looking for the recipe you have.

Google also stated that, “We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.’’

Google also mentioned, “We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.

Google Further explaining about this cards, explore rich card types and identify where your content fits, browse the new gallery with screenshots and code samples of each markup type.

Test and tweak your markup

Google strongly recommend to use and implement JSON-LD for site owner.

• Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.

• See a preview in the revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).

• Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.

SOURCE:
Google blog

At last Google tying to help site owner if they have any queries:

Keep track of coverage and debug errors

Check how many of your rich cards are indexed in the new Search Console Rich Cards report.

SOURCE:
Google blog

Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.
Submit a sitemap to help us discover all your marked-up content.

Find opportunities for growth

In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields.

SOURCE:
Google blog

Monitor performance

A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.

Q: Can I keep my existing rich snippets markup?

A: Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.

Q: What about the Structured Data report in Search Console?

A: The Structured Data report will continue to show only top-level entities for the existing rich snippets (Product, Recipe, Review, Event, Software Application, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the Structured Data report into the Rich Card report.

Q: What if I use the wrong markup?

A: Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.

Learn more about rich cards in the Search and the mobile content ecosystem session at Google I/O (which will be live streamed!) or in our developer documentation. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

Facebook temporary reactions for Mother's Day with Flowers

ravinnagle@gmail.com (kreative Station) — Sat, 7 May 2016 22:35:00 +0530

On Thursday before Mother’s Day, making it the last day now we can happily order flowers for our mother without freaking out that those flowers won't reach on time.

Nonetheless we fail to recall, or are simply too inexpensive to arrange, Facebook contributing a digital flower in some markets. “Celebrate Mother's Day, it is testing the ability for individuals in a few markets to leave a flower reaction,".

Facebook did not state the markets in which the flower will be offered, but the United States will not be one of them. After Mother's Day, we will unable to leave the flower as a reaction, but it will still seem beneath any posts where it has been added.

If Facebook is happy with the outcomes, it can visualises provisional reactions becoming the company's answer to Google Doodles — a little bit of whimsy that livens up the product at a relatively low cost. It's a small thing, but a nice touch.

ASCI upholds 51 complaints against misleading ads by Airtel, Amazon, Vodafone and more...

ravinnagle@gmail.com (kreative Station) — Thu, 7 Apr 2016 19:33:00 +0530

New Delhi/Nagpur:

Advertising sector watchdog ASCI upheld complaints against 51 misleading advertisements in January, including those of Airtel, Patanjali, Amazon, Facebook, Vodafone, Shoppers Stop, Coca-Cola, Emami and Dabur. The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 102 complaints for the month. It upheld 14 complaints of misleading ads from education category, 12 from food & beverages, 11 from healthcare and 6 from e-commerce segment.

*) The CCC found Patanjali’s atta noodles advertisement ‘misleading’ as it failed to substantiate its claim to be oil-free.

“The claim in the ad ‘oil free’ was not substantiated and is misleading by implication,” it said.

*) The Yoga Guru Ramdev-led firm was also pulled up for its Patanjali Pure Cow’s Ghee for wrongly mentioning “Keratin” content in cow’s milk.

*) “The word Keratin was used instead of ‘Carotene’ and the claim ‘Scientific fact: Cow’s milk contains Keratin’ was incorrect,” the regulator said.

*) Similarly, Bharti Airtel’s ad for its Airtel Broadband was also found misleading as its website referred broadband plan of Rs 615 “per billing cycle”, but the billing plan was only available under a six months advance rental scheme. Coca-Cola India was also found violating the code for its Coca-Cola Zero by not putting disclaimer as per the size stipulated in the ASCI guidelines.

*) “It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers,” it said.

*) Social media platform Facebook was found on the wrong side as its ad on ‘benefits of Free Internet’ for Facebook Free Basics was found misleading.

*) “The claim in the advertisement ‘Free Basics’ is at risk of being banned’ was considered to be misleading by exaggeration” the watchdog added.

*) E-retailing firm Amazon was also pulled up for discrepancy between specification declared on its portal and as mentioned on the product visual for AdraxxCrosman Roof Prism Binoculars.

*) ASCI also found claims by Shoppers Stop of being ranked as “25th in The Great Places To Work study 2015″ misleading.

*) The CCC also termed the ad from Vodafone India for its Superfast Vodafone Network as ‘misleading in the absence of appropriate disclaimers’.

*) “The claim in the advertisement, ‘superfast Vodafone network’ is a superlative claim that was not substantiated with any technical rationale or comparative data,” ASCI said.

*) Confectionery and chewing gum maker Perfetti Van Melle India ad for its fruit-flavored gum Center Fruit Endless was found to be sending wrong message.

SOURCE:

WHAT YOU NEED TO KNOW ABOUT ONLINE MARKETING.

ravinnagle@gmail.com (kreative Station) — Sat, 13 Feb 2016 11:56:00 +0530

What's online marketing?

Before you take advantage of all that online marketing can do for your business, make sure you know the basics. Check your knowledge with this short quiz.

Let's say someone conducts a Google search for products or services related to your business while you're advertising with AdWords, Google's online advertising platform. In which section could your ad appear?

My ad can appear in section 1

You got it! AdWords ads can appear in section 1, on the top, side, or bottom of the Google search results page next to or under an "Ads" label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors.

Section 2 is made up of "organic" search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won't.

My ad can appear in section 2

Nope. Section 2 is made up of "organic" search results. These are unpaid links to websites with content related directly to what the person searched for.

The more relevant the site is to what the person searched for, the higher the link will appear in the list. Your related website could appear here, but your ad don't.AdWords ads can only show in section 1, on the top, side, or bottom of the Google search results page next to or under an "Ads" label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors.

My ad can appear in sections 1 and 2

Good guess, but not quite right. Section 2 is made up of "organic" search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search, the higher the link will appear in the list. Your related website could appear here, but your ad won't.

AdWords ads can only appear in section 1, on the top, side, or bottom of the Google search results page next to or under an "Ads" label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors.

My ad won't appear in sections 1 or 2

Oops, not quite. Your ad could actually appear in section 1, on the top, side, or bottom of the Google search results page next to or under an "Ads" label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors.

Your ad wouldn't appear in section 2, which is made up of "organic" search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search, the higher the link will appear in the list. Your related website could appear here, but your ad won't.

There's a lot that's different about online advertising compared to traditional advertising like newspapers, TV ads, or billboards. Select the true statement about one of online advertising's key benefits?

Advertising online can help improve where your website appears in organic (non-paid) search results

Nope. Running online ads has no impact on where your website appears in organic search results. Organic search results are determined by how relevant a website is to what someone searches for. The more relevant the site is to the person's search term (among other factors), the higher the link can appear in the list.

Try again to find the key benefit of online advertising.

Online advertising requires a minimum budget

Good guess, but this statement isn't true. AdWords doesn't require a minimum budget. However, we recommend new advertisers start with an average budget of $5 to $50 per day so that your ads have more opportunities to show to potential customers.

With AdWords, you decide how much you're comfortable spending and set your budget accordingly. This makes online advertising accessible to businesses with limited advertising budgets.

Try again to find the key benefit of online advertising.

Online advertising lets you target your ads to the type of customers you want, and filter out those you don't

That's right! When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they're searching for your products or services.

When you advertise alongside search results on the Google Search Network

, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

When you advertise on websites that show Google ads (called the Google Display Network

), you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

These different ways to target your ads help make sure you're putting your advertising dollars towards reaching only the people most likely to become your customers.

Reach more customers with AdWords

Here are a few more key benefits of advertising online with AdWords:

Control your budget

You decide how much you want to spend, and pay only when someone clicks on your ad.

Know what works

Quickly track your ad's effectiveness and easily make changes to improve results.

Reach more people in more places

Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps!

Tailor ads to your goals

Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to showcase your brand.

You can pay to have your ad placed at the top of organic search results

Nice try, but this is incorrect. Ads on Google will only show on the top, side, or bottom of organic search results, next to or under an "Ads" label. Ads will never appear within the organic search results themselves.

How much you're willing to pay for your ad could impact where your ad appears in relation to other ads when a person searches for a particular term. However, your payment will have no impact on the organic search results that person's search produces.

Try again to find the key benefit of online advertising.

Successful Digital Marketer always follows this Five Tips..

ravinnagle@gmail.com (kreative Station) — Wed, 3 Jun 2015 10:53:00 +0530

Have you ever wondered why other digital marketers are successful when it comes to their online marketing strategies and you are not? Well, if you are one of those people who aspire to be one of them, undergoing an SEO training Philippines may help enhance your SEO skills and competencies.

Knowing that the industry is already invading our daily lives, there are a lot of marketers out there who are eager to learn more about digital marketing in general. They strive to learn more from some of the well-established digital marketers for their best understanding of the industry. Isn’t it great to be inspired by these people?

While there are not secrets and hard rules in doing digital marketing, you need to be smart enough to determine the most appropriate best practices for your strategies, for instance. On the other hand, it doesn’t have to be that hard, that is if you will just follow these fundamental tips, there are no reasons you cannot do it right.

Pay to learn

You can start with the basics though by doing a self-study about digital marketing. With all those available resources on the web, you can just read, understand and apply your learning!

Self-studying is one thing. However, if you want to take your learning a notch higher, paying to learn more is an indispensable advantage. Think of it as going to school. You have to attend classes, but you cannot do without paying your tuition fee, right?

While undergoing a paid digital marketing course, you’d realize that there are still so many things that you still need to learn. Other than that, you will learn various strategies, tactics and techniques on how you go about marketing in the virtual world. All the things that are necessary for doing digital marketing, they will teach you.

If you will research for them, there are also firms that are willing to help novice to learn about every nook and cranny of digital marketing. You might not know it, but one of these companies will be satisfied with your performance and hire you as one of their specialists.

Network with experts

Today, there are various influencers in the digital marketing industry who are also considered the experts in this broad niche. Not to mention, there are also experts in each field of digital marketing.

As an aspirant and like the educators themselves, most of these experts are also willing to share and extend their knowledge to you. Some experts are doing trainings, seminars, conferences and workshops for these aspirants to achieve the right and desired knowledge about digital marketing.

One good thing about workshops is the Q&A portion where participants can ask the experts some questions. Experts are happy to entertain and answer your concerns if you have something that you don’t understand. The majority of the speakers want participants are who willing to voice out their concerns. It only means that participants are interested and eager to learn more about the things that they still need to know. Taking down notes or asking for a copy of the handouts would be a great help for you to review the topics you have discussed earlier.

Seminars and workshops are usually organized once or twice a year. Invest in your knowledge bank by attending to any of these seminars.

Experiment

Acquiring knowledge doesn’t end up in learning new and exciting things regarding the topic. You also have to do some experimentations for you to grasp the entire idea and understand the topic fully. Admit it, there are times when explanations still seemed vague to us and experimenting could be the only way to maximize the learning process.

For example, when you encounter an unfamiliar function on the web, you have the freedom to click and click until you do understand such. The same goes with when you encounter a new term. You have to experiment to learn what the term is all about. You will know and understand it eventually.

Your curiosity will lead you to great learnings about digital marketing. Experimentation boost knowledge. It only requires your willingness to learn more about this broad topic.

Be observant
Doing things without any good foundation is risky. If you really want to learn, you also need to observe what the experts are doing. What strategies are they doing? Try to observe each detail that goes into the strategies and decide later on if these are implementable on your part or not.

You may also try to visit other websites and observe how the owners are incorporating digital marketing. Your goal should be getting ideas from these successful websites and come up with new and original ideas out of them.

Learning also comes with keen observation.

Practice, practice and practice

Practice makes perfect, or so they say. A cliché as it may seem, but yes, practice forces you to do things better and better each day.

There may be times when you that you already know something, do that something on your own and realize in the end that it is so difficult to execute. That means that even if you already know the basics, you still need to practice to do it right.

While the learning curve is steep, don’t give up, and never skip this important process. Also, don’t hesitate to ask questions if anything confuses you.

You cannot learn digital marketing overnight. You have to harness your skills to perform better. Even experts are still practicing their skills for them not to forget the things that they have already learned.

Aspiring to be one of those successful digital marketers is a good starting point. Pursuing it would mean you have to undergo a few important steps before you can call yourself a successful digital marketer.

KREATIVE STATION - Your Desire : Your Destiny

ravinnagle@gmail.com (kreative Station) — Sun, 31 May 2015 17:56:00 +0530

KREATIVE STATION

Your Desire: Your Destiny.

When it comes to building your brand on Digital, we'll do everything you would expect from KREATIVE STATION, Leading Marketing Digital Services Provider.

Advertising, Marketing and communication solutions that go from insight to action. Innovative digital brand strategies. Integrated approaches that connect your brand to social and mobile first customers. Passionate professionals who bring innovation, creativity and tech knowledge to work every day.

And then we'll do some more. We'll be your partners. We'll build a long-term relationship with your brand so we can focus our digital expertise on delivering a strong business impact. With knowledge and experience that covers a cross-section of businesses, we won't just build your brand online, but your business too.

Kreative Station is Basically a Consulting Company, provides Solution & Services of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Reputation Management, Conversion Optimization, Video Production, PR Marketing, Lead Generation, E-Mail Marketing, E-Commerce Solutions, Brochures Creation, Pamphlet, Logo Design, 24X7+365+1

Google to Discontinue PageSpeed Services as of August 2015

ravinnagle@gmail.com (kreative Station) — Thu, 28 May 2015 17:56:00 +0530

Google has announced that, after 4.5 years, the PageSpeed Service team will be “refocusing their efforts” and PageSpeed services will be turned down as a result.

PageSpeed Service is a free online service to automatically speed up web pages. Google explains its decision to discontinue the service:

“We see much broader adoption of PageSpeed technology through our open-source products and have therefore decided to focus our efforts on improving those.”

It’s important to note that if you’re currently using Google’s PageSpeed service, you will have to change your DNS by August 2015 otherwise your site will be completely unaccessible.

You can see detailed instructions on how to remove your site from PageSpeed Service here.

If you were enjoying the performance benefits of PageSpeed Service, Google mentions that its same PageSpeed technology is being used by a number of alternative providers.

These following alternatives are not affected by this announcement and will continue to be supported:

Provider Hosted PageSpeed: Many web hosting providers already integrate PageSpeed. If you are using such a web hosting provider, check your provider’s documentation.

Server side modules: If you run your own web server, you may have the option to install a PageSpeed module on it.

Apache: Google has developed the open-source Apache module mod_pagespeed.

Nginx: Google has also developed a plugin for Nginx. Due to the nature of Nginx.

IIS: The folks over at WeAmp have a commercial port of PageSpeed to Microsoft IIS.

Apache Traffic Server: WeAmp has ported PageSpeed to Apache Traffic server.

OpenLiteSpeed: OpenLiteSpeed supports a PageSpeed module that you can compile and load into your web server.

Cloud based alternatives: EdgeCast Edge Optimizer integrates Google PageSpeed with their CDN offering

UPDATE: On Google Quality Algorithm-''Phantom Update''

ravinnagle@gmail.com (kreative Station) — Sat, 23 May 2015 20:00:00 +0530

Market Leader "Google" has finally confirmed what many search engine optimizers suspected…

On May 13, 2015 our friends at Google released a major update to their search algorithm but didn’t tell anyone about it.

Finally Google Have made a algorithm change to their core search ranking, & and formerly referred to as the Phantom Update and it is being dubbed as the “Quality Update”.

Earlier this month, some search engine optimizers (SEOs) began noticing changes to Google’s search results. Many had asked Google if this due to a Panda Update or any other type of update, but Google replied no. Since then, more reports came in, with the change even being dubbed the “Phantom Update” because something did seem to have happened, even if Google wasn’t acknowledging it.

Google has now said that while no spam-related update has happened, there have been changes made to its core ranking algorithm in terms of how it processes quality signals. However, Google has not provided any details about how quality is now assessed. Search Engine Land explains that, based on past statements from Google, the quality of a particular page or website is determined by a wide range of factors. One possibility is that the search giant is now weighing some of these factors more and others less.

The release came on the heels of rumors that have been circulating concerning a supposed new version of everyone’s favorite discerning Panda. People were so afraid of this new update they began referring to it as the people referring to this new update as the “Phantom” update. Google has confirmed that the update is in fact live and it’s simply called the “Quality Update”, which turns out to be as vaguely threatening as it sounds. The new update is focused on rooting out weak “How to” websites.

It seems that while some websites have been affected in a negative way by the recent changes, there are others who have experienced an increase in organic traffic since the “Quality Update.” Perhaps this is due to the fact that when a page is lowered in the search ranking results, there is another page that is being considered higher quality and is therefore moving up in the results.

Google wouldn’t provide specifics about how quality is now assessed. We know from past statements by Google that quality for a particular page or site is determined by a wide range of individual factors. It could be that Google is now weighting some of those factors more and others less.

This quality update isn’t so much about punishing low-quality sites – although that is a side effect. It is rewarding quality content with higher rankings and then as a result of this, with more traffic. But as these sites with higher quality content are rising in the search results, it naturally means they are pushing other, less desirable content down further in the search results.

While this update has been dubbed the “quality update”, you could also view it as being a reverse Panda. While Panda negatively impacted thin and low-quality content, this quality update seems to positively impact great quality content instead.

Because of the way this update is affecting content, it is likely why many people suspected it was initially a Panda update. After all, for every good page that goes up in the search results, it means another page has to drop down. Since the types of sites that would be negatively impacted by Panda would also lose rankings with this new quality update, it isn’t surprising that many suspected it was Panda.

We have recently seen three significant algo changes have all been changes that are rewarding for good, rather than demoting for the not-so-good.

We have seen the mobile update, which gave a boost to mobile-friendly sites in the mobile search results. The HTTPS ranking signal, although it turned to be less of an impact than many SEOs had hoped, also gave a bit of a boost to HTTPS sites. And now the quality update is rewarding the quality content.

Page level, not site level

As with all of Google’s core algo changes they make, this is confirmed to be on a page by page level. This is good news for those who need to improve their content, as they can focus on the most important pages first.

There was some speculation that it could be impacted on a site-wide level, primarily because Panda is on a site-level, but it is page level.

Page level also has another perk for many webmasters who were relatively unscathed with this update. It is a great opportunity to look through for individual pages that seemed to have been passed over for the boost, and improve the content to see those pages get more traffic. With real time updates, webmasters won’t have to wait too long in order to see the increased traffic, as long as they aren’t impacted by another of the signals for those particular pages.

Real time updates

Again, because this is a core algo change, the updates confirmed to be real time. So webmasters do not need to wait for the push of a button from Google in order to see changes with the quality update. Of course, it also relies on Googlebot crawling updated content and there is always the possibility pages that didn’t receive this quality update boost are also impacted by one of the many other signals in their search algo – in fact, one could argue that it is very likely there could also be something else in play for pages that did not seemingly get a boost, since poorer quality content pages tend to have more issues than just bad content.

For SEOs used to languishing while waiting for an update, like they do with both Panda and Penguin, this is a nice change.

Affiliate linking and sites

There was initial speculation that this could be somehow targeting affiliates, particularly those with an over-abundance of affiliate links on a single page. But again, this seems to be a side effect of other sites being boosted. But just like any other type of site, there are affiliate sites with poor content and affiliate sites that are rocking the quality content, so naturally those with better content will perform better.

Recovery, If you were impacted

Again, this update seems to reward for positive rather than specifically demoting the less-than-stellar content. This is good news for those who saw their rankings go down because it is much much easier to reverse and correct something that is updated in real time, as opposed to dealing with something impacted by Penguin or Panda which requires a button to be pressed for updating.

Recovery-wise, since this latest update is part of Google’s core ranking algorithm, I’m extremely interested in knowing if sites can recover in real-time. For example, as changes are picked up, can the sites rebound quickly or will it take longer (like the way Panda or Penguin victims need to wait for a refresh or update)? User engagement is key with content quality problems, so my guess is that it will take some time for Google to first pick up the changes, and then assess “quality” based on user engagement. Time will tell.

Quality content bandwagon

Bottom line, Google has been talking for years about the need for great quality content. While they have been penalizing for poor quality, this is a nice change to see them reward for great quality instead. As is often the case, while great quality will see an uplift as poor quality is penalized, having a new algo signal that specifically targets and rewards those with great content is something that many webmasters and writers have been wanting for some time.

Online Marketing Tips 2015: YOU SHOULD KNOW

ravinnagle@gmail.com (kreative Station) — Thu, 19 Feb 2015 16:51:00 +0530

The digital marketing scope has widened to a large scale in today’s Digital Era. Digital marketing plan or digital marketing strategy is on the prime agenda of marketing departments, marketing professionals & business owners.

This digital communication of today often scares off marketing professionals who feel they aren’t high-tech enough to implement a successful online strategy & this leads them leap into complicated CRMs.

A good digital marketing plan isn’t difficult, but it needs a very strong foundation of basic tools. Make sure you have these areas strongly in place before expanding your digital marketing outreach

Brand Identification and Consistency

Understanding what your brand stands for? and what you want to make it stand for? will help you decide what tools, words, phrases, and concepts you’ll use in search engine optimization.

Your digital design & content should be consistent in clearly identifying your brand across all channels, including website, mobile apps, social networks & email. Aligning your digital strategy to your brand strategy is the first step towards creating brand identity.

Search Engine Marketing

Around 89% of consumers use a search engine to find information about products or services before buying. Around 70% of purchase decisions begin with a search. These facts can be backed by our own example. We ourselves do a search of product on search engines, watch photos, see reviews, etc and than make a buying decision. Search engines have penetrated into the purchase cycle and have became a vital source of information as well as decision making.

Search engine marketing is the crucial element of digital marketing. It has the clearest ROI and you only pay for it when someone clicks to your website.

Content Optimization

If a website doesn’t have valuable, original content, it won’t perform well. Marketers also need to ensure that content is optimized for email contact, different browsers and mobile devices.

Creating original content that is informational, educative and useful to your potential customers is an important part of any digital marketing plan.

Social Media Marketing

Social is the best tool to make a conversation with your customer. It is an interactive platform where you can initiate & grow discussion about your business, product, service, and idea.

Choosing social media should be done wisely. Pick two or three social media platforms & concentrate on mastering those. This should be determined by analyzing which social media serves your purpose better.

Facebook is the largest social media platform in the world. Hence, you presence on Facebook should be by-default. If your business is based on visuals, Pinterest & YouTube would be good. For those based on information, Twitter may be a good choice. LinkedIn will help to build a professional network. Google Plus is a good option because it will help you to give good search visibility & also it combines features of all other social media platforms.

Lead Generation & Conversion

All your marketing should be focused on capturing customer information. Provide quick enquiry forms on website, design & optimize landing pages. Landing pages is the best tool to get customer info & prospects. Provide clear Call-t0-Action for the users.

Setup analytics software like Google Analytics to see where the visitors are coming from, what sites are referring traffic, & what search terms are resulting in traffic, sales or conversions.

Once these basics are in place & mastered you can move on to more hight-tech CRM.

Digital media does not automatically sell your product, or bring you business just because you promote it online. Digital media is constant networking communication, information, listening, & customer service enhanced.

Matt Cutts' Google SEO TiPS-2015

ravinnagle@gmail.com (kreative Station) — Thu, 19 Feb 2015 08:17:00 +0530

If you’ve been around the Search Engine Optimization (SEO) world for some time, the name Matt Cutts surely familiar for you. He is one of Google’s leading algorithm developer. His focus? Stopping web spam and punishing low-quality content websites.

Remember that expression; “keep your friends close and your enemies closer?”

Although I don’t view Matt Cutts as an enemy (I actually appreciate his endeavor to rid the world of terrible, spammy websites), I do believe that it’s important to heed his advice when it’s given.

One of the greatest mysteries in online marketing is knowing how Google works. By following advice that comes straight from the mouth of Matt Cutts, you can get a better grasp on how to write SEO content.

Here are the top five tips from Matt Cutts that we believe you should follow in your SEO content marketing strategy.

Tip #1: Don’t Neglect the Body of Your Content.

My two cents: There’s a wealth of SEO advice that tells you to think about the headlines and title tags in your documents. Although important, it’s equally critical to supplement your headlines with meaningful body text.

Strengthen the claims you made in your headlines by backing them up in the paragraphs on your pages. Focus on elaborating a little bit more in the text on your web pages and posts. That will make it easier for Google to see why they should rank your website higher up on the search engines.

Tip #2: Know Your Audience

My two cents: When trying to balance jargon vs. clear content, ask yourself this; “What terms is my audience using in the search box?” Those terms are telling of the depth of content your audience wants.

Most of the time, your audience will want information that’s clear and easy to understand. You want to write something that’s compelling to your end reader. Knowing the terminology they use to describe their problem or question will help you know what terminology to use when answering their needs.

Once in awhile, jargon is okay to use on a website. For example, if you’re speaking directly to people in a scientific industry who know and understand technical terms, it’s okay to use them once in awhile in your content.

For the most part, using general terms and clarifying a complex topic will make you look smarter and more reliable. Remember, as Matt Cutts says, the easier you can explain a topic, the better you appear to understand what you’re saying. The more you add in jargon and technical speak, the messier things get, which scares a lot of people away.

Tip #3: The Best Way to Compete is With Better Content on Your Site.

My two cents: Offers that sound too good to be true, usually are. Follow your gut. If you get an offer for an SEO strategy that guarantees to skyrocket you to the top of search engine results, run! Theproduce high quality content to score higher seo rankingsse offers are obviously bogus and could do more harm than good.

To make your website competitive in search engine results, focus on offering high-quality content. If you’re helpful, people will land on your web page, share your content, and show Google you’re worth ranking high.

That takes time. It takes effort. But it works. More important, it’s cheaper and more sustainable over the long run to use a “white hat,” (Google’s preferred) approach to SEO.

Tip #4: Take a Goldilocks Approach to Your Home Page Content

My two cents: It’s one of the most debated topics in content marketing; “how much content should be on my homepage?”

Having too much could take too long to download, slowing down your website and scaring your audience away. Having too little won’t tell your visitor or Google what you’re all about, which could get you punished in the long run.

Use the Goldilocks rule when it comes to home page content.

Matt Cutts tends to prefer a little bit more text on the home page. He suggests using text where it makes sense on your home page. If you have a lot of images, add short descriptions below the text to describe what the pictures are all about. Remember, Google can’t read images so you need to use your text to tell GoogleBot what you’re showing.

Another good way to do this is by including your blog posts on the home page. You’ll add keywords and content naturally, without slowing down the performance of your website.

Tip #5: Fight Back When Your Content is Stolen

My two cents: One of the most damaging things that can happen to your online reputation with Google is having other pages rip off your content. Suddenly, Google doesn’t know whether you copied Joe Schmo’s content or vice versa, so you’re both punished for duplicate content.

If you notice someone has copied your content, file a Digital Millennium Copyright Act (DMCA) notice with Google. This is where you send Google the details of the copied article and let them know it’s a copy of your original article. The other person will get the notice and they can either take it down or dispute the request.

Most of the time, Google has an accurate record of the original creator of the article. That’s good news because it means your site won’t get punished for another site’s poor SEO practices. Still, it’s good to be vigilant and report duplicate content whenever possible, just in case.

Basic Information on Search Engine Results Page..!!

ravinnagle@gmail.com (kreative Station) — Thu, 12 Feb 2015 11:28:00 +0530

A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

1) Components of SERP

SERPs of major search engines like Google, Yahoo! and Bing, may include different types of listings: contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search refinements.

The major search engines visually differentiate specific content types, such as images, news, and blogs. Many content types have specialized SERP templates and visual enhancements on the main search result page.

There are basically three main components of SERP: the actual search query, organic SERP listings, and paid SERP listings.

A) Actual Search Query

Also known as 'User Search String', this is the word or set of words that are typed by the user in the search bar of the search engine. Most of the time this search string is a keyword.

B) Organic SERP listings.

Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term.Webpages that score well on a search engine's algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as backlinks, social media, news, advertising, etc.

Each page of search engine results contains 10 organic listings. The listings, which are on the first page are the most important ones, because those get 91% of the click through rates (CTR) from a particular search. The CTRs for the first page goes as:

TOP 1: 32.5%

TOP 2: 17.6%

TOP 3: 11.4%

TOP 4: 8.1%

TOP 5: 6.1%

TOP 6: 4.4%

TOP 7: 3.5%

TOP 8: 3.1%

TOP 9: 2.6%

TOP 10: 2.4%

C) Paid SERP listings.

Paid SERP listings are advertisements, or sponsored links, included by search engines in their search results. Websites pay search engines to have their web pages listed here. However, this service is distinct from pay per click, which refers to advertisements placed on websites.

2) Generation of SERP.

Major search engines like Google, Yahoo! and Bing primarily use content contained within the page and fallback to metadata tags of a web page to generate the content that makes up a search snippet. The html title tag will be used as the title of the snippet while the most relevant or useful contents of the web page (description tag or page copy) will be used for the description.

“Automated Extensions” The New Google AdWords Report Rolling Out!!

ravinnagle@gmail.com (kreative Station) — Sat, 1 Nov 2014 20:04:00 +0530

Now the Advertisers will be able to see ad performance when seller ratings and consumer ratings show.

First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads.

Google said it is retiring the use of “annotations” and replacing it with “automated extensions.” Reporting and Help Center documentation will reflect this change. In the same announcement, Google said a new automated extensions report is rolling out.

Until now, advertisers have not really had any insights into how ads performed when these automated extensions showed in their ads compared to when they didn’t. The new automated extensions report will show how ads with automated extensions such as consumer ratings and seller ratings show up.

The report will be located under the View drop-down in the Ad extensions tab. It is rolling out over the next few weeks.

GOOGLE HAS BEEFED UP ITS 2-STEP VERIFICATION PROCESS.

ravinnagle@gmail.com (kreative Station) — Thu, 23 Oct 2014 12:54:00 +0530

Google adds Physical Security Support for a Security Key, A physical USB second factor.

The company details that the physical USB second factor only works after it verifies the site the user is attempting to log in to is a Google website and not a fake site attempting a phishing attack.

(Also see: How to Enable Two-Factor Authentication For Gmail, Facebook, Apple, Twitter, Outlook, Yahoo Accounts)

Google in a blog post titled "Strengthening 2-Step Verification with Security Key" announced the new Security Key support, saying, "Today we're adding even stronger protection for particularly security-sensitive individuals. Security Key is a physical USB second factor that only works after verifying the login site is truly a Google website, not a fake site pretending to be Google."

The company details that the Security Key and Chrome incorporate the open Universal 2nd Factor (U2F) protocol from the FIDO Alliance. This means websites that use the same U2F protocol can access Security Key's features in Chrome.

Google reveals that the Security Key works with Google Accounts at no charge, but users are required to buy a compatible USB device directly from a U2F participating vendor. The Mountain View giant also provided a link to online retail giant Amazon that lists FIDO U2F Security Key USB devices, with prices starting as low as $5.99 (roughly Rs. 370), and warned users to look for the 'FIDO U2F Ready' logo.

The search giant says users will be able to log in safely by just inserting the Security Key into the computer's USB port as a second factor for verification when prompted in Chrome; rather than by typing a code. "When you sign into your Google Account using Chrome and Security Key, you can be sure that the cryptography signature cannot be phished," it added.

Google claims that the Security Key offers "protection even beyond what using verification codes sent to your phone gives" and details few examples of phishing attacks. It notes, "With 2-Step Verification, Google requires something you know (your password) and something you have (like your phone) to sign in. Google sends a verification code to your phone when you try to sign in to confirm it's you. However, sophisticated attackers could set up lookalike sites that ask you to provide your verification codes to them, instead of Google. Security Key offers better protection against this kind of attack, because it uses cryptography instead of verification codes and automatically works only with the website it's supposed to work with."

The search engine giant also lists some limitations of the Security Key in 2-step Verification, such as the requirement of a USB port to use the Security Key, and that the feature does not work on browsers other than Chrome.

Last month, a stash of roughly 5 million usernames and passwords of Google accounts (including Gmail, Google+) was reported to have been found on a Russian forum for Bitcoin security. The company responded on the claims and said, "We found that less than 2 percent of the username and password combinations might have worked, and our automated anti-hijacking systems would have blocked many of those login attempts. We've protected the affected accounts and have required those users to reset their passwords."

Psychological Fact-GAMES IMPROVED MEMORY & FOCUS, HELPFUL FOR BUSINESS

ravinnagle@gmail.com (kreative Station) — Sat, 18 Oct 2014 22:37:00 +0530

A new study has found that video gaming can stimulate neurogenesis (growth of new neurons) and connectivity in the brain regions responsible for spatial orientation, memory formation and strategic planning, as well as, fine motor skills.

Brain volume was quantified using magnetic resonance imaging (MRI). In comparison to a control group, the video gaming group showed increases of gray matter, which houses the cell bodies of nerve cells in the brain.

Neurogenesis and neuroplasticity improvements were observed in the right hippocampus, right prefrontal cortex and the cerebellum. These brain regions are involved in functions such as spatial navigation, memory formation, strategic planning and fine motor skills of the hands. Increasingly, the level of connectivity between brain areas is being linked to higher intelligence and consciousness.

"Video games get a bad rap. They are often portrayed as violent, addictive, and a mindless waste of hours that encourage obesity."But that's only part of the story.

Games that use repetitive actions, such as the swinging of a bat or targeting a moving object, train the brain and muscles to perform better in real-life activities.

Video game brain training has the same effect as reading a book or riding a bike - when the brain is learning, thousands of new connections are being formed. The addition of a reward system motivates players to continuously improve their skills.

In a study, "The New York Times reports", published in the journal Nature researchers "discovered that swerving around cars while simultaneously picking out road signs in a video game can improve the short-term memory and long-term focus of older adults,"

A group of adults between the ages of 60 and 85 were were recruited to play a game called NeuroRacer for 12 hours over a month. Six months after playing the game, the older adults were better at multitasking, retained more information in a short period of time, and had stronger attention skills.

GOOGLE GROUP HELPS TO GET YOU UP

ravinnagle@gmail.com (kreative Station) — Thu, 16 Oct 2014 11:12:00 +0530

groups.google.com/d/forum/digital-marketer

Google Groups is a service from Google Inc. that provides discussion groups for people sharing common interests. The Groups service also provides a gateway to Usenet newsgroups via a shared user interface.

With Google Groups, you can create online and email-based groups. There's a lot you can do with Google Groups:

Engage in discussions about a specific subject.
Create a question and answer customer support group for a product, such as a piece of software your company has written.
Organize meetings, conferences, or social events among members of a group.
Find people with similar hobbies, interests, or backgrounds.
Read group posts through email, the online interface, or both.

Join on groups.google.com/d/forum/digital-marketer.

kreative Station-Advertising,Branding,ROI Agency

Podcast on How do we choose keywords or key phrases for our website or blog?

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Main Fundamental Elements Of Digital Marketing

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WHAT YOU NEED TO KNOW ABOUT ONLINE MARKETING.

What's online marketing?

Control your budget

Know what works

Reach more people in more places

Tailor ads to your goals

Successful Digital Marketer always follows this Five Tips..

KREATIVE STATION - Your Desire : Your Destiny

Google to Discontinue PageSpeed Services as of August 2015

UPDATE: On Google Quality Algorithm-''Phantom Update''

Online Marketing Tips 2015: YOU SHOULD KNOW

Matt Cutts' Google SEO TiPS-2015

Basic Information on Search Engine Results Page..!!

“Automated Extensions” The New Google AdWords Report Rolling Out!!

Now the Advertisers will be able to see ad performance when seller ratings and consumer ratings show.

GOOGLE HAS BEEFED UP ITS 2-STEP VERIFICATION PROCESS.

Psychological Fact-GAMES IMPROVED MEMORY & FOCUS, HELPFUL FOR BUSINESS

GOOGLE GROUP HELPS TO GET YOU UP