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		<title>What is Content Marketing?</title>
		<link>https://www.marketingzone.com/what-is-content-marketing-how-content-marketing-works/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Mon, 29 Jul 2019 21:20:55 +0000</pubDate>
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					<description><![CDATA[Content marketing definition Content marketing is a strategic marketing approach that gives information away for free to build trust with a target audience of potential customers. According to the Content Marketing Institute, the content marketing approach focuses on creating and distributing content that is: Valuable Relevant Consistent The intent is to build trust and rapport [&#8230;]]]></description>
		
		
		
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		<title>Take the Guesswork Out of Your Online Industrial Marketing Strategy.</title>
		<link>https://www.marketingzone.com/industrial-marketing-results/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Tue, 14 May 2019 20:14:11 +0000</pubDate>
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					<description><![CDATA[Case Study: Best Technology A regional manufacturing equipment sales group expands its reach to a global audience. 1,031% Website traffic increase since 2013 Complete sales process transformation&#8230; From traditional to online inbound lead generation. 189% Website lead generation increase since 2013 Exponential growth in online presence&#8230; Successful online presence put an end to cold calling. [&#8230;]]]></description>
		
		
		
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		<title>What is SEO? What does SEO stand for?</title>
		<link>https://www.marketingzone.com/what-does-seo-stand-for-what-is-seo/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Thu, 04 Apr 2019 21:27:39 +0000</pubDate>
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					<description><![CDATA[SEO Defined SEO stands for Search Engine Optimization. SEO is a process applied to websites for higher rankings in search engine results. SEO techniques apply known factors in how search engines prioritize results, such as page-loading time and mobile-friendly content. SEO Purpose The object of SEO is to increase rankings in search engine results for [&#8230;]]]></description>
		
		
		
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		<title>B2B Marketing Agency</title>
		<link>https://www.marketingzone.com/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Thu, 21 Mar 2019 15:09:33 +0000</pubDate>
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					<description><![CDATA[Sales Lead Generation: Build trust, Build leads In today’s increasingly competitive industrial manufacturing market, just having a website isn’t enough to attract new leads. Customers are drawn to thought leaders and subject-matter experts to form their basis of trust throughout the entire buying journey. Industrial and precision manufacturing companies often become dissatisfied with their current [&#8230;]]]></description>
		
		
		
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		<title>Protected: Manual Entry</title>
		<link>https://www.marketingzone.com/manual-entry/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Wed, 02 Jan 2019 16:11:39 +0000</pubDate>
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		<title>Digital Marketing Success</title>
		<link>https://www.marketingzone.com/digital-marketing-success/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Sat, 08 Dec 2018 15:03:04 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
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					<description><![CDATA[A history of digital marketing success Marketing Zone grew out of our team’s success with making the transition from traditional business-to-business marketing to digital marketing. We grew our sister company, Best Technology, 20% year-over-year gross profit every year for 6 years in B2B industrial equipment and chemical sales. Along the way we learned how to [&#8230;]]]></description>
		
		
		
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		<title>Form Submission Success!</title>
		<link>https://www.marketingzone.com/form-submission-success/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Tue, 27 Nov 2018 21:44:52 +0000</pubDate>
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					<description><![CDATA[Thanks for filling out the form! We will be in contact with you soon! We have just sent you an email to the email address you specified in the form. If you do not receive it, please check your spam/junk folder. If you need immediate help, call us at 612-440-4500.]]></description>
		
		
		
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		<title>About Marketing Zone</title>
		<link>https://www.marketingzone.com/about-us/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Mon, 19 Nov 2018 21:12:36 +0000</pubDate>
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					<description><![CDATA[What We Do Marketing Zone is an industrial marketing agency specializing in B2B digital marketing strategies and SEO services for industrial and precision manufacturers. Our specialized knowledge of engineering and technical products empowers us to create content for your website like no other agency. Simply put, we know manufacturing. At Marketing Zone, we develop and [&#8230;]]]></description>
		
		
		
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		<title>Working With Marketing Zone</title>
		<link>https://www.marketingzone.com/seo-strategy/working-with-marketing-zone/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Tue, 16 Oct 2018 13:57:56 +0000</pubDate>
				<category><![CDATA[How It Works]]></category>
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					<description><![CDATA[Marketing Zone develops and implements strategic digital marketing plans for industrial manufacturers who are committed to growth. We provide a comprehensive, engineered approach to web presence and as such, our service rates are priced as a monthly package fee, not by individual project. Because long-term results cannot be achieved with short-term effort, a typical package [&#8230;]]]></description>
		
		
		
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		<title>SEO Strategy</title>
		<link>https://www.marketingzone.com/seo-strategy/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Thu, 04 Oct 2018 20:40:59 +0000</pubDate>
				<category><![CDATA[How It Works]]></category>
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					<description><![CDATA[Principles of SEO Strategy for Industrial Marketers All good strategies begin with principles, and search-engine optimization (SEO) is no exception. A successful SEO strategy requires commitment. Top search-engine rankings are earned in a long-term, strategic trust-building process.&#160;There are no shortcuts in SEO strategy. If a search-engine optimization company promises instant results,&#160;they are selling snake oil. [&#8230;]]]></description>
		
		
		
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		<title>Contact Marketing Zone</title>
		<link>https://www.marketingzone.com/contact-us/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Thu, 20 Sep 2018 20:25:47 +0000</pubDate>
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					<description><![CDATA[How can we help? Marketing Zone develops and implements strategic online marketing plans that generate highly-qualified sales leads for industrial and precision manufacturers. If you’re looking for a solution to your digital marketing challenges, let’s talk. We believe in selling to others as we would wish to be sold to, so we don’t engage in [&#8230;]]]></description>
		
		
		
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		<title>Industrial SEO Marketing</title>
		<link>https://www.marketingzone.com/seo-strategy/industrial-seo-marketing/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Mon, 20 Aug 2018 02:00:24 +0000</pubDate>
				<category><![CDATA[How It Works]]></category>
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					<description><![CDATA[What makes industrial SEO marketing different? Industrial SEO marketing, also known as B2B SEO marketing, faces challenges in two primary areas that make it different from other forms of SEO marketing. These areas are: Longer sales cycle times Website technical content Longer sales cycles Website goals for industrial and precision manufacturers differ from that of [&#8230;]]]></description>
		
		
		
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		<title>Online Industrial Marketing Case Study: Best Technology</title>
		<link>https://www.marketingzone.com/digital-marketing-success/case-study-best-technology/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 14:09:37 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
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					<description><![CDATA[B2B Industrial Marketing Case Study: Best Technology A sample of proof of success with digital marketing and B2B lead generation:&#160;In this case study example, a regional B2B manufacturing equipment sales group expands its reach to a global audience. 1,031% Website traffic increase since 2013 Complete sales process transformation&#8230; From traditional to online inbound lead generation. [&#8230;]]]></description>
		
		
		
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		<title>How to Hire a Search Marketing and Advertising Expert</title>
		<link>https://www.marketingzone.com/knowledgebase/how-to-hire-a-search-marketing-and-advertising-expert/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Thu, 13 Oct 2011 22:15:41 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
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					<description><![CDATA[Learn how to find, select and hire someone who is an expert in SEM (search engine marketing) who can help you set up and/or manage your online search marketing to attract as many website visitors as possible. SEM = search engine marketing. It&#8217;s a term used to describe people with expertise in search engines (Google, [&#8230;]]]></description>
		
		
		
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		<title>Determining the ROI for a Trade Show</title>
		<link>https://www.marketingzone.com/knowledgebase/determining-the-roi-for-a-trade-show/</link>
		
		<dc:creator><![CDATA[Cheryl Bader]]></dc:creator>
		<pubDate>Sun, 26 Jun 2011 21:58:25 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
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					<description><![CDATA[Exhibiting at trade shows and events is expensive and time consuming. It can also be an effective way to meet new customers and reconnect with your best customers. If you choose to attend, you want to assess your actual break-even and ROI. How to determine ROI for a trade show 1. Figure out all your [&#8230;]]]></description>
		
		
		
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