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<link rel="icon" href="http://awcny.com/wp-content/uploads/2018/12/cropped-favicon-32x32.png" sizes="32x32" />
<link rel="icon" href="http://awcny.com/wp-content/uploads/2018/12/cropped-favicon-192x192.png" sizes="192x192" />
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color:#fff !important;
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color:#fff !important;
text-decoration:none !important;
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font-size:2.0rem;
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font-size:2.8rem;
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.home-layer7-casestudies p {
font-size:3.3rem;
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.home-layer8-testimonials p {
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color:#7dc150;
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color:#f46d3e !important;
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text-decoration:underline !important;
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.homelinkblue a {
color:#37abdf !important;
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.homelinkblue a:hover {
text-decoration:underline !important;
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/* === FOOTER SECTIONS === */

.footer-credits {
background-color:#323639;
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    font-size: 1.3rem;
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.footer-credits.widget-area {
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.footerbb a {
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.footerbb2 a {
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/* === MOBILE VIEWS === */

/* Extra small devices (phones, 600px and down) */

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.custom-logo {
max-width: 65%;
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/* Small devices (portrait tablets and large phones, 600px and up) */

@media only screen and (min-width: 600px) {

.custom-logo {
max-width: 60%;
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} 


/* Medium devices (landscape tablets, 768px and up) */

@media only screen and (min-width: 768px) {

.custom-logo {
max-width: 70%;
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} 



/* Large devices (laptops/desktops, 992px and up) */

@media only screen and (min-width: 992px) {

	.custom-logo {
max-width: 95%;
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<body class="home wp-singular page-template page-template-templates page-template-page-builder page-template-templatespage-builder-php page page-id-3837 custom-background wp-custom-logo wp-theme-genesis wp-child-theme-corporate-pro fl-builder fl-builder-2-10-1-5 fl-no-js sfsi_actvite_theme_cute custom-header header-image header-full-width full-width-content genesis-breadcrumbs-hidden genesis-footer-widgets-hidden front-page no-js gd-transparent-background gd-full-width" itemscope itemtype="https://schema.org/WebPage">    <script>
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				<img loading="lazy" decoding="async" width="130" height="105" class="fl-photo-img wp-image-4999" src="https://awcny.com/wp-content/uploads/2019/11/130-logo-fintimes.png" alt="AWCNY Financial Times" title="130-logo-fintimes"  itemprop="image" />
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				<img loading="lazy" decoding="async" width="130" height="105" class="fl-photo-img wp-image-5002" src="https://awcny.com/wp-content/uploads/2019/11/130-logo-nyt.png" alt="AWCNY in The New York Times" title="130-logo-nyt"  itemprop="image" />
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				<img loading="lazy" decoding="async" width="130" height="105" class="fl-photo-img wp-image-5001" src="https://awcny.com/wp-content/uploads/2019/11/130-logo-harvard.png" alt="AWCNY in Harvard Business Review" title="130-logo-harvard"  itemprop="image" />
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				<img loading="lazy" decoding="async" width="130" height="105" class="fl-photo-img wp-image-5004" src="https://awcny.com/wp-content/uploads/2019/11/130-logo-workmother.png" alt="AWCNY Working Mother Magazine" title="130-logo-workmother"  itemprop="image" />
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				<img loading="lazy" decoding="async" width="130" height="105" class="fl-photo-img wp-image-5003" src="https://awcny.com/wp-content/uploads/2019/11/130-logo-refinery29.png" alt="AWCNY Refinery29" title="130-logo-refinery29"  itemprop="image" />
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				<img loading="lazy" decoding="async" width="950" height="120" class="fl-photo-img wp-image-4738" src="https://awcny.com/wp-content/uploads/2019/07/logos-media-2.png" alt="Michelle Friedman in the press" title="logos-media-2"  itemprop="image" srcset="http://awcny.com/wp-content/uploads/2019/07/logos-media-2.png 950w, http://awcny.com/wp-content/uploads/2019/07/logos-media-2-300x38.png 300w, http://awcny.com/wp-content/uploads/2019/07/logos-media-2-768x97.png 768w" sizes="auto, (max-width: 950px) 100vw, 950px" />
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	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d015ec517f91" data-node="5d015ec517f91">
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		<h4 class="fl-heading">
		<span class="fl-heading-text">Our Services</span>
	</h4>
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<div class="fl-module fl-module-heading fl-node-hq34gxstpd05" data-node="hq34gxstpd05">
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		<span class="fl-heading-text">Our hybrid approach of individual and group coaching meets the unique needs of each level in the organization.</span>
	</h6>
	</div>
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	</div>
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	</div>
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	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-ib620z4vjxwo" data-node="ib620z4vjxwo">
	<div class="fl-module-content fl-node-content">
		<div role="figure" class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject">
	<div class="fl-photo-content fl-photo-img-gif">
				<img loading="lazy" decoding="async" width="75" height="75" class="fl-photo-img wp-image-4673" src="https://awcny.com/wp-content/uploads/2019/07/blue-outline-75.gif" alt="blue-outline-75" title="blue-outline-75"  itemprop="image" />
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<div class="fl-module fl-module-heading fl-node-2hup7fzxw1is" data-node="2hup7fzxw1is">
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		<h3 class="fl-heading">
		<span class="fl-heading-text">INDIVIDUAL<br>COACHING</span>
	</h3>
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	<p style="text-align: center;">In moments of transition, our customized Executive Coaching and Parental Transition Coaching engagements grow leaders, prepare expectant parents, and move organizations forward. Our programs meet an individual’s specific challenges and achieve seamless transitions, keeping careers on track and retaining key talent.</p>
<p style="text-align: center;"><a href="https://awcny.com/services"><span style="color: #3eb3e4; font-weight: 500;">LEARN MORE</span></a></p>
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				<img loading="lazy" decoding="async" width="75" height="75" class="fl-photo-img wp-image-4677" src="https://awcny.com/wp-content/uploads/2019/07/red-outline-75.gif" alt="red-outline-75" title="red-outline-75"  itemprop="image" />
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<div class="fl-module fl-module-heading fl-node-2vnmrqji6eou" data-node="2vnmrqji6eou">
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		<h3 class="fl-heading">
		<span class="fl-heading-text">TEAM LEADERSHIP<br>PROGRAMS</span>
	</h3>
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<div class="fl-module fl-module-rich-text fl-node-246vay9muoc3" data-node="246vay9muoc3">
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		<div class="fl-rich-text">
	<p style="text-align: center;">Our signature cohort training program equips your mid-level “connecting” leaders to effectively and empathetically lead high-performing teams, focusing on delegation, feedback, and self-management (prioritization, planning, and time management). Bridge programs for junior and senior colleagues reinforce the same best practices at each level of the firm.</p>
<p style="text-align: center;"><a href="https://awcny.com/organizational-consulting/team-leadership-programs/"><span style="color: #f26c3e; font-weight: 500;">LEARN MORE</span></a></p>
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				<img loading="lazy" decoding="async" width="75" height="75" class="fl-photo-img wp-image-4675" src="https://awcny.com/wp-content/uploads/2019/07/green-outline-75.gif" alt="green-outline-75" title="green-outline-75"  itemprop="image" />
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<div class="fl-module fl-module-heading fl-node-ebs4nhciofpv" data-node="ebs4nhciofpv">
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		<h3 class="fl-heading">
		<span class="fl-heading-text">ORGANIZATION-WIDE<br>INITIATIVES</span>
	</h3>
	</div>
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<div class="fl-module fl-module-rich-text fl-node-sry0uzvc7nxl" data-node="sry0uzvc7nxl">
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		<div class="fl-rich-text">
	<p>Our group programs are cost-effective ways to scale skill-building, deepen internal networks, and encourage standard tools and language across the firm. We customize all training to your organization and can create bespoke training and keynotes on targeted topics.</p>
<p><a href="https://awcny.com/services/"><span style="color: #7ec151; font-weight: 500;">LEARN MORE</span></a></p>
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	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-5c1a760916dc3 home-layer7-casestudies" data-node="5c1a760916dc3">
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		<div class="fl-rich-text">
	<p>AWC works across industries and geographies, with particular expertise in Private Equity, Alternative Investments, and Investment Banking.</p>
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	</div>
</div>
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</div>
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		<div class="fl-button-wrap fl-button-width-custom fl-button-left">
			<a href="https://awcny.com/approach/"  target="_self"  class="fl-button" >
							<span class="fl-button-text">Our Approach</span>
					</a>
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	</div>
		</div>
	</div>
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<div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5c19c44750701 fl-row-default-height fl-row-align-center home-layer5-section" data-node="5c19c44750701">
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	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-5c19c88178280" data-node="5c19c88178280">
	<div class="fl-module-content fl-node-content">
		<div role="figure" class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject">
	<div class="fl-photo-content fl-photo-img-jpg">
				<img loading="lazy" decoding="async" width="500" height="337" class="fl-photo-img wp-image-3941" src="https://awcny.com/wp-content/uploads/2018/12/michelle-friedman-speaks.jpg" alt="Michelle Friedman" title="michelle-friedman-speaks"  itemprop="image" srcset="http://awcny.com/wp-content/uploads/2018/12/michelle-friedman-speaks.jpg 500w, http://awcny.com/wp-content/uploads/2018/12/michelle-friedman-speaks-300x202.jpg 300w" sizes="auto, (max-width: 500px) 100vw, 500px" />
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			<div class="fl-col fl-node-of1hqjzaebp8 fl-col-bg-color" data-node="of1hqjzaebp8">
	<div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-5c19c8ef52df0 homelayer-5-text" data-node="5c19c8ef52df0">
	<div class="fl-module-content fl-node-content">
		<div class="fl-rich-text">
	<h2>ABOUT THE FOUNDER</h2>
</div>
	</div>
</div>
<div class="fl-module fl-module-rich-text fl-node-0osxzu6rwtpj homelayer-5-text" data-node="0osxzu6rwtpj">
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	<p>Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker specializing in leadership within financial services.</p>
</div>
	</div>
</div>
<div class="fl-module fl-module-button fl-node-5c19c8f64820c" data-node="5c19c8f64820c">
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			<a href="https://awcny.com/about-awc/official-bio/"  target="_self"  class="fl-button" >
							<span class="fl-button-text">Meet Michelle</span>
					</a>
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	</div>
		</div>
	</div>
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	<p><strong><center>1:1 Executive Coaching<br />
</strong></center><em>I’ve learned how to better delegate work so that junior members of the team feel empowered and are able to grow while at the same giving myself more availability to focus on more complex areas and engage in more strategic activities. Coaching has helped me understand other people's views/feedback related to my work and where I need to improve. </em></p>
<p><em>Valerie was a great coach and I really appreciated her guidance and feedback!</em></p>
</div>
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	<p><strong>Participant,<br />
Investment Management Firm<br />
</strong></p>
</div>
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	<p><strong><center>Parental Transition Coaching<br />
</strong></center><em>What was so valuable about the PTC program was being able to benefit from Michelle's experience of seeing many women go through maternity leave / return, talking through specific challenges / considerations I was facing, and reframing perspectives on what was important at various stages of my maternity leave prep, actual leave, and return.</em></p>
<p><em>Michelle gave my managers useful guidance on how to navigate my leave. I found them to be very supportive of my time off and transition back.</em></p>
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		<div class="fl-rich-text">
	<p>Participant,<br />
Private Equity Advisory Firm</p>
</div>
	</div>
</div>
</div>
</div>
	</div>
</div>
</div>
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	<p><center><strong>Sponsorship</strong></center><em>There were a few “aha moments,” including learning the way others perceived me vs. how I perceived myself and prioritization. I feel like my perspective has shifted to think of myself as more of a leader than I did before the program. I feel more confident in myself.</em></p>
<p><em>I enjoyed the personalized approach with coaches working individually with participants, the group sessions where we get to learn about peers’ similar struggles and share ideas, and networking opportunities and great presentations.</em></p>
</div>
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	<p>Participant,<br />
Global Private Markets Firm</p>
</div>
	</div>
</div>
</div>
</div>
	</div>
</div>
</div>
	</div>
		</div>
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		<span class="fl-heading-text">Meet Michelle<br>& AWC:</span>
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<p><a href="https://awcny.com/our-clients/">Partial Client List</a></p>
<p><a href="https://awcny.com/press/">Press Mentions</a></p>
<p><a href="https://awcny.com/happy-clients/">Testimonials</a></p>
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		<span class="fl-heading-text">Become an Employer of Choice:</span>
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	<p><a href="https://awcny.com/organizational-consulting/parental-transition-coaching/">Supporting Working Parents</a></p>
<p><a href="https://awcny.com/organizational-consulting/skill-training-keynotes/">Group Programs &amp; Speaking</a></p>
<p><a href="https://awcny.com/organizational-consulting/team-leadership-programs/">Empathetic and Effective Leadership</a></p>
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	<p><a href="https://awcny.com/mentorship-sponsorship/">Mentorship &amp; Sponsorship Programs</a></p>
<p><a href="https://awcny.com/organizational-consulting/1-1-executive-coaching/">Executive Coaching</a></p>
<p><a href="https://awcny.com/workshops/">Workshop Topics</a></p>
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<a href="mailto:info@awcny.com">info@awcny.com</a><br />
<a href="tel:914-391-9225">914-391-9225</a></p>
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