https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original-petliferadio-com--6669416
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>enPets & AnimalsCopyright Pet Life Radiohttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a2475874cdc85300b1f10e763506ba4e.jpghttps://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original-petliferadio-com--6669416Thu, 23 Apr 2026 13:38:28 +0000Pet Life RadioPet Life Radioinfo@petliferadio.comJoin us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world,...
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>falseepisodicSupport the podcast!https://www.spreaker.com/episode/whisker-report-episode-39-the-new-rules-of-pet-pr-and-ai-visibility--71372162
EPISODE NOTES: The New Rules of Pet PR and AI Visibility

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>17A83828-EC14-45AB-85C3-D3717588D853Thu, 16 Apr 2026 14:47:28 +0000Pet Life RadioThis week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media...
EPISODE NOTES: The New Rules of Pet PR and AI Visibility

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EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News

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EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News

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EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

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EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

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EPISODE NOTES: Marketing Without the Mayhem: Simple Strategies for Pet Pros

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>ED80636D-BB05-4FE7-AFE1-857A6E00DAF9Wed, 28 Jan 2026 20:39:09 +0000Pet Life RadioOn this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation about marketing in today’s fast-moving pet industry. Matt shares smart,...
EPISODE NOTES: Marketing Without the Mayhem: Simple Strategies for Pet Pros

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1974animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-35-unleashing-the-future-how-ai-is-transforming-pet-marketing--68401829
EPISODE NOTES: Unleashing the Future: How AI is Transforming Pet Marketing

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EPISODE NOTES: Unleashing the Future: How AI is Transforming Pet Marketing

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EPISODE NOTES: Expo Edge: APPA’s Playbook for Pet Brands

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EPISODE NOTES: Expo Edge: APPA’s Playbook for Pet Brands

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EPISODE NOTES: Marketing Magic with Tori Mistick

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EPISODE NOTES: Marketing Magic with Tori Mistick

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EPISODE NOTES: Be Spotted: How Pet Businesses Can Stand Out

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EPISODE NOTES: Be Spotted: How Pet Businesses Can Stand Out

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EPISODE NOTES: Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

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EPISODE NOTES: Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

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EPISODE NOTES: Picture Paw-fect PR: A Photographer’s Journey to Giving Back

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>BC565D2C-0421-4971-ACD4-EC4E922AEC9BMon, 28 Jul 2025 16:20:29 +0000Pet Life RadioWelcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcome special guest Carol Arscott, an incredible pet...
EPISODE NOTES: Picture Paw-fect PR: A Photographer’s Journey to Giving Back

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EPISODE NOTES: Catch, Care, Release: The Global Adventures of a Full-Time Trapper

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EPISODE NOTES: Catch, Care, Release: The Global Adventures of a Full-Time Trapper

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EPISODE NOTES: Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

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EPISODE NOTES: Happy Habitats & Hero Hamsters: Small Pets, Big Innovation

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EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza

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EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza

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EPISODE NOTES: Leeza Works It: Cat Art, Nigel the Muse & Space Cats

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EPISODE NOTES: Leeza Works It: Cat Art, Nigel the Muse & Space Cats

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EPISODE NOTES: Feline Fine Design: Kate Benjamin’s Catified World

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EPISODE NOTES: Feline Fine Design: Kate Benjamin’s Catified World

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EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>F8CFA152-8C8C-4ED1-A2B2-24E5BD000E0CSat, 19 Apr 2025 21:38:39 +0000Pet Life RadioDiscover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at...
EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2159animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-23-pr-podcasts-pet-hair-a-conversation-with-isabel-alvarez-arata--66777885
EPISODE NOTES: PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>F1BE6A84-E81E-41FA-A9F1-46EE84722C60Mon, 07 Apr 2025 18:34:23 +0000Pet Life RadioIn this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree...
EPISODE NOTES: PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata

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EPISODE NOTES: Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>FB14492C-A5BB-40C4-BB7B-BA47A531131ETue, 25 Mar 2025 17:41:13 +0000Pet Life RadioThis week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a...
EPISODE NOTES: Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2023animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-21-from-stray-to-saved-how-vokra-is-changing-lives--66777895
EPISODE NOTES: From Stray to Saved: How VOKRA is Changing Lives

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1DAC6B76-8855-452D-A7B9-DBB8004A9242Fri, 07 Mar 2025 16:48:51 +0000Pet Life RadioThis week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through...
EPISODE NOTES: From Stray to Saved: How VOKRA is Changing Lives

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2390animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-20-from-france-with-love-inside-the-european-pet-industry--66777914
EPISODE NOTES: From France with Love: Inside the European Pet Industry

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>5E00373F-922D-43FE-BB0C-696E7833630EMon, 17 Feb 2025 22:57:58 +0000Pet Life RadioOn this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution...
EPISODE NOTES: From France with Love: Inside the European Pet Industry

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2207animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-19-mastering-social-media-for-pet-businesses-rescues-with-skarlet-rockwood--66777907
EPISODE NOTES: Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

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EPISODE NOTES: Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2322animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-18-lights-camera-bark-inside-the-animal-talent-industry--66777894
EPISODE NOTES: Lights, Camera, Bark! Inside the Animal Talent Industry

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EPISODE NOTES: Lights, Camera, Bark! Inside the Animal Talent Industry

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1827animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-17-the-pr-playbook-for-animal-advocates--66777903
Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

EPISODE NOTES: The PR Playbook for Animal Advocates

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1636C9B3-7CBB-4F48-BD19-E86FDF1A6F8FFri, 03 Jan 2025 20:51:28 +0000Pet Life RadioThis week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and...
Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

EPISODE NOTES: The PR Playbook for Animal Advocates

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1883animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-16-purr-fect-pitches-pr-secrets-for-pet-businesses-with-pamela-mitchell--66777906
EPISODE NOTES: Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>58B97B25-35D4-41D7-B5A1-EAD6493A36CDThu, 26 Dec 2024 17:14:37 +0000Pet Life RadioThis week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what...
EPISODE NOTES: Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

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EPISODE NOTES: From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>CD012D47-0955-434E-9F41-DB1B1D555133Mon, 16 Dec 2024 15:59:01 +0000Pet Life RadioWelcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French...
EPISODE NOTES: From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1060animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-14-what-does-your-pet-want-for-christmas--66777912
In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic too!

EPISODE NOTES: What Does Your Pet Want for Christmas?

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1EE7C605-7E39-4D7A-B7C7-829807D6D168Thu, 05 Dec 2024 14:43:05 +0000Pet Life RadioJoin us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming...
In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic too!

EPISODE NOTES: What Does Your Pet Want for Christmas?

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>2216animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-13-from-tnr-to-pr-raising-awareness-for-pet-project-rescue--66777884
EPISODE NOTES: From TNR to PR: Raising Awareness for Pet Project Rescue!

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EPISODE NOTES: From TNR to PR: Raising Awareness for Pet Project Rescue!

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1951animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-12-superzoo-secrets-paws-press-and-pr-power--66777920
EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>EE0528DE-E0C3-4ACF-AC81-F5EF0E863548Fri, 15 Nov 2024 20:35:13 +0000Pet Life RadioJoin hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an...
EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!

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EPISODE NOTES: Marketing in 2024 with Ninety94

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EPISODE NOTES: Marketing in 2024 with Ninety94

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EPISODE NOTES: PR Powerhouse Peter Shankman Loves Waffles!

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EPISODE NOTES: PR Powerhouse Peter Shankman Loves Waffles!

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EPISODE NOTES: Exploring the Amazon – Marketplace, That Is!

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EPISODE NOTES: Exploring the Amazon – Marketplace, That Is!

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EPISODE NOTES: Press Releases – Who Do You Send Them To?

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EPISODE NOTES: Press Releases – Who Do You Send Them To?

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1802animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-7-are-you-media-or-an-influencer-and-what-s-the-difference-between-pr-and-marketing--66777899
Marketing is essentially the process of promoting and selling products or services. It involves research, advertising, sales, and everything in between. The goal of marketing is to drive sales and increase revenue. Learn how you can do both for your business in this fun episode!

EPISODE NOTES: Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>830A431E-639E-4A4D-BEB6-7386AA00180ESat, 14 Sep 2024 15:04:10 +0000Pet Life RadioMary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Public Relations is all about managing the public...
Marketing is essentially the process of promoting and selling products or services. It involves research, advertising, sales, and everything in between. The goal of marketing is to drive sales and increase revenue. Learn how you can do both for your business in this fun episode!

EPISODE NOTES: Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?

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EPISODE NOTES: Tricia Montgomery: Fighting Pet Cancer for Greater Awareness

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EPISODE NOTES: Tricia Montgomery: Fighting Pet Cancer for Greater Awareness

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EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out

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EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out

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EPISODE NOTES: How to Get Ready for SuperZoo 2024 with the Whisker Report

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EPISODE NOTES: How to Get Ready for SuperZoo 2024 with the Whisker Report

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EPISODE NOTES: Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>91D9958D-A407-4074-8B50-C4D650FDC21FTue, 16 Jul 2024 13:58:09 +0000Pet Life RadioYeowww! Catnip is known as the best catnip in the pet product world. Every piece is 100 percent organic and handmade by the Hmong community in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and...
EPISODE NOTES: Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun

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EPISODE NOTES: The Catman of Minnesota: Meowvalous Storytelling

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EPISODE NOTES: The Catman of Minnesota: Meowvalous Storytelling

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1590animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefullhttps://www.spreaker.com/episode/whisker-report-episode-1-pet-publicity-is-just-a-whisker-away-welcome-to-the-whisker-report--66777927
EPISODE NOTES: Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>929D8C8B-6BEF-47FE-B68D-454A9C05B6BFMon, 17 Jun 2024 15:42:58 +0000Pet Life RadioWelcome to the Whisker Report! The only pet podcast dedicated to helping pet entrepreneurs, businesses and animal welfare nonprofits get the publicity they deserve. In this inaugural episode, we'll introduce you to the hosts of the show and why this...
EPISODE NOTES: Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.]]>1443animals,business,dog,dogs,marketing,pet industry,pets,pr,public relationsfalsefull