Audio’s role in advertising effectiveness will be put in front of marketers at Cannes this month.

Radiocentre and Australia’s Commercial Radio and Audio are joining forces at the Cannes Lions International Festival of Creativity to present new evidence on how audio can support campaign results.

Marketing Professor and MiniMBA Founder Mark Ritson will present Audio: The Campaign Catalyst, using new analysis carried out by System1 for the session.

The research looks at 1,850 campaigns from the Effie marketing effectiveness database across eight years, covering the UK, US, Europe and Australia.

System1’s Andrew Tindall will also join a panel discussion to examine the findings in more detail.

Radiocentre says the work adds to international evidence, including its High Gain Audio research, showing the contribution commercial radio and audio can make within the wider media mix.

Lucy Barrett, Client Director at Radiocentre, said: “By coming together as a global industry, we want marketers to hear from the experts who will demonstrate audio’s power to amplify advertising impact and drive business results.”

Audio will also have a wider presence at Cannes. Bauer Media Audio is hosting a session on trust, creativity, star power and AI, featuring comedian Katherine Ryan in a discussion about creativity, comedy, podcasts and working with brands.

Podcasting trade body Sounds Profitable is also holding a discussion on the value of community in podcasting.

The 2026 Cannes Lions International Festival of Creativity takes place from 22 to 26 June in Cannes, France.

Bauer Media Audio UK has been named one of Campaign’s Top Five Large Companies to Work For.

The recognition comes just weeks after the company was included in Campaign’s Best Places to Work 2026 list, which covers organisations across media, marketing and advertising.

Campaign’s rankings assess workplace culture through areas including employee engagement, leadership, wellbeing, development opportunities and company values.

Bauer Media Audio UK says the recognition reflects the culture shaped by its teams, with a focus on collaboration, creativity, inclusion, ambition and support for one another.

Susan Tate, People and Culture Director at Bauer Media Audio UK, said: “Being recognised as one of Campaign’s Top 5 Large Companies to Work For is a fantastic achievement and something everyone across the business should feel proud of.”

Susan said the recognition was particularly meaningful because it reflected “the experiences and feedback of our people”.

She added: “We’re committed to making Bauer Media a place where people can do their best work, develop their careers and feel valued for the contribution they make.”

The latest Campaign placing follows Bauer Media Audio UK’s earlier inclusion in Best Places to Work 2026, which the company marked in May.

New audio dramas are set for BBC studio production after the World Service named its 2026 competition winners.

The BBC World Service International Audio Drama Competition received more than 800 entries from 87 countries, with winners chosen through a process involving the British Council and an international panel of readers and judges.

The winners and commendations were announced at an event hosted by Fiona Shaw CBE at the Commonwealth Foundation in London on 1 June, where invited guests heard preview excerpts from the winning dramas.

In the English as a First Language category, Finegan Kruckemayer from Australia won with Here, on a High Hill. The play follows four teenagers passing time and reflecting on life in a graveyard in South West Ireland.

In the English as a Second Language category, Idi Nasiru from Nigeria won with Aisha’s Horizon. The drama tells the story of Aisha, a young refugee woman whose journey begins after her family is killed and continues as she faces life in a refugee camp and a dangerous route towards Europe.

These will be produced into radio dramas.

Meanwhile, The Georgi Markov Award went to Rukshani Weerasooriya Wijemanne, Rushika Weerasooriya Heinle and Rajeev Colton from Sri Lanka for There is Something I am Feeling.

The judges described the play as a beautifully told story about family, memory and a country in unrest, praising its emotional imagery and detail.

Simon Pitts, Commissioning Editor at BBC World Service, said: “Audio drama at the BBC is over 100 years old and is in very good health.”

Simon added that the BBC World Service was “proud to support and develop creative talent around the world.”

Neil Webb, Director Theatre and Dance at the British Council, said sharing creative ideas across borders “enriches us all”, and said he hoped the forthcoming dramas would inspire audiences and artists to explore audio drama.

Commendations were also given to 53 Minutes by Ayo Moore from Nigeria, Men of Clay by Deirdre Callery from Ireland and A Spring Funeral by Aubree Wu from China.

Image: Fiona Shaw CBE (centre) with the two winners, Idi Nasiru (left) and Finegan Kruckemeyer (right).

BBC Radio Jersey will carry live results from every count in Jersey’s 2026 general election.

The BBC says its local reporters from television, radio and online will be stationed at each count across the island, with results reported live online, on radio and on social media.

A rolling results programme will be presented by Matthew Price from the BBC’s Election Call studio, starting when polls close at 8pm on Sunday 7 June and continuing until the final results are known.

Matthew will be joined by Political Reporter Ammar Ebrahim, who will provide analysis from the campaign trail.

Political commentators Susana Rowles and Patrick Lynch will also be part of the programme, alongside guests including former politicians, industry figures, campaigners and candidates.

The programme will be broadcast live on BBC Radio Jersey and shown in vision on social media.

On Monday 8 June, reporters and producers will continue covering reaction across BBC Radio Jersey and online throughout the day.

Charlie McArdle will then present an extended BBC Channel Islands News programme on BBC One from 6.30pm to 7pm, with results, analysis and reaction.

Richard Spalding, BBC Jersey’s Senior News Editor, said: “Never before has the BBC offered so much Jersey election coverage across so many platforms.”

Robert Thompson, Interim Director of BBC Local, said the BBC aimed to keep voters “informed and empowered” and would “spotlight the issues that we know matter to our audiences in Jersey.”

Bethany Dawson is joining LBC as Political Correspondent on maternity cover for Aggie Chambre.

Bethany moves to the Global news talk station from POLITICO, where she has spent three years working on the London Playbook newsletter and, before that, on the live news team.

She joins LBC’s political operation alongside Political Editor Natasha Clark and Scotland Political Editor Gina Davidson, as the station continues its Westminster coverage across radio, digital and social platforms.

Bethany said: “I’m thrilled to be joining LBC at such a pivotal moment in British politics.”

She added that she was looking forward to working with the station’s presenters and reporters to “unpack the twists and turns of Westminster”.

Tom Cheal, LBC’s Senior Managing Editor, said: “Bethany is a sharp, energetic journalist, and a natural broadcaster, with a strong track record of breaking stories in Westminster.”

Tom said she would join LBC later this month while Aggie is on maternity leave.

Westminster Waves will launch on 1st June as a community radio station for students across London.

The station is powered by students and staff at the University of Westminster, with funding from the Quintin Hogg Trust, and will broadcast from campuses in central London and Harrow.

Rather than operating only as an in house student radio station, Westminster Waves is being positioned as a city wide service for students studying across London’s universities, colleges and higher education institutions.

Its output will cover areas including housing, transport, nightlife, careers, culture, music, wellbeing, politics and entrepreneurship, while giving students practical experience in broadcasting, journalism, podcasting, audio production and media content creation.

Programming will include specialist music shows, speech and discussion, news and current affairs, arts and culture, multilingual content, live event broadcasts and collaborations with student communities and organisations across the capital.

Jason Rosam, Station Manager of Westminster Waves, said: “Westminster Waves is about creating a shared voice for students across London. This is not simply a student radio station for one university, it’s a community radio station for the capital’s entire student population.”

Jason said the station would “celebrate the creativity, diversity and energy of student life across the city” while giving students opportunities to develop broadcasting and media skills in a professional environment.

Alongside the launch, the University of Westminster is expanding its professional audio and podcast training with a CPD accredited Introduction to Podcasting short course.

The two day course will cover editorial planning, recording, editing, storytelling, pitching, interview techniques, scripting, publishing and marketing.

It will be delivered by media professionals including Simon Woolcott, a former Gaydar Radio presenter and podcast producer, alongside University of Westminster audio specialists.

More information is available here.

Sky Radio has refreshed its station imaging around a new Non Stop Greatest Hits position.

The Talpa owned station in the Netherlands has introduced three new IDs from Wisebuddah as part of its 2026 update, while several older themes have been remastered and resung to fit the current branding.

The new vocal identity uses a group ensemble to deliver and emphasise Non Stop, with Greatest Hits then picked out by a lead vocalist.

The refresh also covers the station’s chart show imaging, with a new theme created for the Greatest Hits Top 500. Four other recently composed themes, across different tempos, have also been updated with the Greatest Hits positioning.

Wisebuddah Managing Director Phil Tozer said the brief was about creating “something impactful and feel good in just a short space of time” to help guide Sky Radio listeners from one song to the next.

He added: “We really feel like we are making mini pop songs in this brief, with jingles crafted as carefully as the songs you hear either side.”

Sky Radio Audio Design Manager Sjoerd Konijn said the station’s imaging needed to match its role as “the home of non stop music in the Netherlands”.

Sjoerd added: “The new jingles have perfectly captured that energy. They seamlessly blend our legacy with a modern sound, giving the new Non Stop Greatest Hits positioning a powerful identity that our listeners can instantly connect with.”

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Head to wisebuddah.com to hear the full Sky Radio packages along with Wisebuddah’s latest work for NOVA (Australia), Hitradio Ö3 (Austria), SWR1 (Germany) and BBC Radio 2 (UK).

Lyca Radio will provide exclusive coverage of Hariharan’s London concert at the Royal Festival Hall this July.

The station has been confirmed as the exclusive radio partner for the live show, taking place on Saturday 4th July at the Southbank Centre.

Lyca Radio says the partnership will include listener engagement, behind the scenes access and coverage connected to the concert across its platforms.

Hariharan is known for songs including Tu Hi Re, Roja Jaaneman, Chappa Chappa Charkha Chale and Nahin Saamne. He will perform at the Royal Festival Hall as part of a UK appearance this summer.

Raj Baddhan, Chief Executive Officer of Lyca Radio, said: “We are thrilled to announce our partnership with the upcoming Hariharan concert at Royal Festival Hall. Hariharan is a truly legendary artist whose music has touched millions around the world.

“At Lyca Radio, we are passionate about connecting our listeners with iconic musical experiences, so partnering with this concert was a natural fit for us.”

Lena Headey will write and star in a new BBC audio drama launching in July.

The eight part series, Intimacy, will launch as a boxset on BBC Sounds on 22nd July before airing weekly on BBC Radio 4 from 27th July.

Produced by Merman, the company behind Bad Sisters and Amandaland, the series stars Lena Headey alongside Hannah Waddingham, Maisie Williams, Alison Steadman, Thaddea Graham, Matthew Broome and Tom Goodman Hill.

Lena plays Liza Simmons, an intimacy coordinator working on a major film production in Greece. Her professional role centres on consent and protecting performers, but her personal life is under strain from financial problems, family pressures and unresolved issues from her acting career.

The situation worsens when Liza realises the film’s director is a man she believes ruined her life years earlier. As tensions rise on set, she is forced to decide whether to speak out or remain silent.

Intimacy will be released first on the Arc podcast feed on BBC Sounds, with weekly double episodes available through

Lena Headey said: “It’s been a joy to create Intimacy alongside this incredibly talented cast and production team.”

Dylan Haskins, Commissioning Executive, BBC Sounds, added: “We’re thrilled to be working with Sharon Horgan’s Merman again on Intimacy: a bold, darkly funny new series written by and starring Lena Headey, with a truly knockout cast.”

Prime Minister Sir Keir Starmer joined talkSPORT Drive from Soccer Aid training ahead of Sunday’s charity match at the London Stadium.

Speaking with Andy Goldstein and Darren Bent, Sir Keir said England “must bring it back home” at this summer’s World Cup and noted the tournament was last won under a Labour government.

The Prime Minister also backed calls for Arsenal’s Champions League final appearance to remain free to air, after writing to TNT Sports asking for the match to be made available without charge.

Sir Keir told talkSPORT: “All fans want to watch the Champions League final. It’s a big event. It should be free.”

He added that Arsenal’s Premier League title success after a 22 year wait was “fantastic” and praised the squad’s resilience during the closing weeks of the season.

The interview took place during Soccer Aid training, with Sir Keir attending to support the charity event ahead of the match this Sunday, 31st May.

Asked whether he would join the players in training, he joked he could face problems at Prime Minister’s Questions if things went wrong on the pitch.

“If I walk into Prime Minister’s Questions on crutches, I think there’d be a lot of explaining to do,” he said.

talkSPORT will broadcast live coverage of Soccer Aid for UNICEF 2026 from the London Stadium, including full match commentary between the England XI and World XI for a fourth consecutive year.