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	<title>Influential Marketing</title>
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	<link>https://rohitbhargava.com</link>
	<description>Reflections on creating compelling marketing, advertising and public relations</description>
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	<title>Rohit Bhargava</title>
	<link>https://rohitbhargava.com</link>
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		<title>InfoWars Is Back, Run by the Team from The Onion</title>
		<link>https://rohitbhargava.com/infowars-is-back-run-by-the-team-from-the-onion/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Media & Journalism]]></category>
		<category><![CDATA[Disruption & Transformation]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14152</guid>

					<description><![CDATA[How do you deliver karmic justice to one of the most evil media personalities ever? For the team behind the satirical website The Onion, the...]]></description>
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<p class="wp-block-paragraph">How do you deliver karmic justice to one of the most evil media personalities ever? For the team behind the satirical website The Onion, the path to comedic retribution comes in the form of&nbsp;<a href="https://www.fastcompany.com/91568332/infowars-the-onion-website-relaunch" target="_blank" rel="noreferrer noopener">taking over the brand assets for InfoWars</a>, a toxic right wing conspiracy theorist website previously run by disgraced host Alex Jones, and turning it into an entertaining piece of social commentary on all of the lies that Jones put into the world:</p>



<p class="wp-block-paragraph"><em>InfoWars.com is still in limbo, but a new InfoWars website is launching today all the same, as a sort of pirated brand. Spending time on the site is like looking at a simulated head-on crash that collides the visual urgency of a 24-hour news cycle with the low-fi, low-res graphics of desktop-era websites, print tabloid ads, and overnight infomercials for Bowflex or Magic Bullet. The resulting website is, at launch, a vehicle for making [Alex] Jones and his insidious website a (very funny) punch line. But that satire is in service of a greater long-term ambition. Eventually, the new InfoWars wants to become a challenger to social media—one that could someday look like a Netflix of comedy.</em></p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/07/Infowars-900x600-1.jpg" alt="" class="wp-image-14153"/></figure>



<p class="wp-block-paragraph">While the takeover of the InfoWars URL is still in litigation, the&nbsp;<strong><em><a href="https://theonion.info/" target="_blank" rel="noreferrer noopener">new Onion-produced parody site</a></em></strong>&nbsp;features banner ads to &#8220;turn your piss into gold,&#8221; an intro video from The Onion&#8217;s Tim Heidecker in the sensationalist style of Jones and an interesting longer-term vision to maybe get people off social media news altogether. The whole thing is in service of getting compensation to the families of the victims of a 2012 mass shooting at Sandy Hook Elementary School who also successfully sued Jones for defamation leading him to declare bankruptcy and go off the air.</p>



<p class="wp-block-paragraph">Aside from the entertainment value, the site offers a reminder that sometimes the best path to expose deceit is using humor as the spotlight. As long as people get the joke.</p>
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		<title>The Non-Obvious Book of the Week: What to Make of a Life by Jim Collins</title>
		<link>https://rohitbhargava.com/the-non-obvious-book-of-the-week-what-to-make-of-a-life-by-jim-collins/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14161</guid>

					<description><![CDATA[Writing about what a life well lived looks like is a pretty intimidating topic for any writer. Jim Collins is one of the few who...]]></description>
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<p class="wp-block-paragraph">Writing about what a life well lived looks like is a pretty intimidating topic for any writer. Jim Collins is one of the few who can do it justice. You may know him already from <em>Good to Great</em>, one of the most legendary (and bestselling) business books of all time. What you may not recall is just how much data this book and most of his work is built upon. For this latest book, Jim uses a similar discipline to tackle the ambitious topic of how any of us might find more value and meaning in our lives. Plenty of the stories in the book come from his own experiences, many of which I was lucky enough to hear in person at a <a href="https://www.instagram.com/reel/DXpf_lHj4P6/" target="_blank" rel="noopener"><strong><em>​book launch event here in DC which I posted a video about</em></strong>​</a> a few months ago. His insights are original and useful, and the book is an easy read filled with the learnings of a writer who has that rare ability to take something that feels complex and break it down into the sort of insight that really gets you thinking.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/07/NOBW_-What-to-make-of-a-life-_2-900x600-1.jpg" alt="" class="wp-image-14162"/></figure>



<p class="wp-block-paragraph"><strong><em><a href="https://a.co/d/0bR6dxf8">Buy on Amazon</a></em></strong></p>



<p class="wp-block-paragraph"><strong><em><a href="https://bookshop.org/p/books/what-to-make-of-a-life-cliffs-fog-fire-and-the-self-knowledge-imperative-jim-collins/c2329b16f1d37e16?ean=9780063488809&amp;next=t" target="_blank" rel="noopener">Buy on Bookshop.org</a></em></strong></p>



<p class="wp-block-paragraph"><strong>About the Non-Obvious Book Selection of the Week:</strong></p>



<p class="wp-block-paragraph"><em>Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.</em></p>
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		<title>Summer Heat Waves Create the “Problem” of Negative Energy Prices</title>
		<link>https://rohitbhargava.com/summer-heat-waves-create-the-problem-of-negative-energy-prices/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Thu, 02 Jul 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Technology & Innovation]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14155</guid>

					<description><![CDATA[Here&#8217;s a &#8220;problem&#8221; you don&#8217;t hear that much about yet: negative energy prices. This is what happens when a green energy initiative such as solar...]]></description>
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<p class="wp-block-paragraph">Here&#8217;s a &#8220;problem&#8221; you don&#8217;t hear that much about yet: negative energy prices. This is what happens when a green energy initiative such as solar power produces so much energy that you end up with an excess capacity and people who have opted into it actually get <em>paid </em>for generating a net positive energy surplus. That may seem like an optimistic future to hope for, but it&#8217;s <a href="https://futurism.com/science-energy/venture-capitalists-solar-power-too-much" target="_blank" rel="noopener"><strong><em>​already happening in some places across Europe</em></strong>​</a>. Of course, a system working too well like this is also creating some losers, namely the venture capital firms that have invested based on the assumption of higher prices. With negative energy prices, those margins drop steeply. </p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/07/Negative-energy-prices_2-900x600-1.jpg" alt="" class="wp-image-14156"/></figure>



<p class="wp-block-paragraph">As <a href="https://www.bloomberg.com/news/articles/2026-06-29/spain-s-solar-and-wind-power-boom-is-an-investor-bust" target="_blank" rel="noopener">​<strong><em>Bloomberg recently reported</em></strong>​</a>, this means that you now have situations like Spain where over $80 billion in investment is generating powerful impact for people and the environment &#8230; but not so good financial results for investors. As a result, this is a case study that offers us two lessons. The first is that the most profitable endeavor and the one that offers the greatest benefits for mankind may be in opposition to one another. The second is that the ideal entities to invest in this sort of initiative may never be private companies but rather international governments who should be focused on creating impact for their citizens without the motive</p>



<p class="wp-block-paragraph"></p>
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		<title>Now You Can Automate Your Automation with Prompt Generators</title>
		<link>https://rohitbhargava.com/now-you-can-automate-your-automation-with-prompt-generators/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Disruption & Transformation]]></category>
		<category><![CDATA[Technology & Innovation]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14139</guid>

					<description><![CDATA[Anyone who has used AI actively over the past few years knows that the only way to get what you truly want out of an...]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Anyone who has used AI actively over the past few years knows that the only way to get what you truly want out of an AI content generational tool is to write extremely detailed prompts. It&#8217;s the equivalent of learning a machine language. The more input you give in the right format, the better the result. The problem is that this skill takes time to develop. Unsurprisingly, there is now an AI tool to help solve an AI centric problem: the&nbsp;<strong><em><a href="https://www.trendhunter.com/trends/prompt-generators" target="_blank" rel="noreferrer noopener">AI prompt generator</a></em></strong>.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/AI-automation_2-900x600-1.jpg" alt="" class="wp-image-14140"/></figure>



<p class="wp-block-paragraph">All you need to do is enter what you really want, and the prompt generator will revise it to be in the style that can be used with any AI tool. You can even have it customized based on the AI tool you&#8217;re using for optimal results. Many frequent AI users are already publishing their&nbsp;<strong><em><a href="https://www.andrew.today/p/my-ai-productivity-stack-2026" target="_blank" rel="noreferrer noopener">notes on which tools are best for which tasks</a>.</em></strong> Built into these are the assumption that each of us will have the right knowledge and skill to prompt each tool with the right syntax, depth and language for it to perform best. That&#8217;s rarely the case.</p>



<p class="wp-block-paragraph">So despite the inherent oddity of turning to automation to help automate another automation (did I lose you?) &#8230; these prompt generation tools are not only inevitable, they might actually be useful too.</p>
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		<title>The Non-Obvious Book of the Week: Algospeak by Adam Aleksic</title>
		<link>https://rohitbhargava.com/the-non-obvious-book-of-the-week-algospeak-by-adam-aleksic/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Disruption & Transformation]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14145</guid>

					<description><![CDATA[As I work on Future Words, I&#8217;ve become even more of a student of language, and this book was one of my favorites on the...]]></description>
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<p class="wp-block-paragraph">As I work on <em>Future Words</em>, I&#8217;ve become even more of a student of language, and this book was one of my favorites on the topic from the past year. Algospeak is an exploration of the intersection between social media and the way that we speak. If you find the evolution of language as fascinating as I do, this book is worth a read. Aside from his own observations on the linguistic shifts in culture, Aleksic also includes &#8220;original surveys, data, and internet archival research&#8221; to explore the future of how we communicate in a quantified way.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/NOBW_-Algospeak_2-900x600-1.jpg" alt="" class="wp-image-14146"/></figure>



<p class="wp-block-paragraph"><strong><em><a href="https://a.co/d/05TGl60O">Buy on Amazon</a></em></strong></p>



<p class="wp-block-paragraph"><strong><em><a href="https://bookshop.org/p/books/algospeak-how-social-media-is-transforming-the-future-of-language-adam-aleksic/933fd417d577ef31?ean=9780593804070&amp;next=t" target="_blank" rel="noopener">Buy on Bookshop.org</a></em></strong></p>



<p class="wp-block-paragraph"><strong>About the Non-Obvious Book Selection of the Week:</strong></p>



<p class="wp-block-paragraph"><em>Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.</em></p>



<p class="wp-block-paragraph"></p>
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		<title>The Indianis Dentris and Other Big Winners from Cannes</title>
		<link>https://rohitbhargava.com/the-indianis-dentris-and-other-big-winners-from-cannes/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Content Marketing & Curation]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Idea Bar]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14135</guid>

					<description><![CDATA[There’s a new flower discovery that has been shifting perspectives in India. Well, actually, it&#8217;s not really a new flower but rather a closeup of...]]></description>
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<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Lions-Awards-900x600-1.jpg" alt="" class="wp-image-14137"/></figure>



<p class="wp-block-paragraph">There’s a new flower discovery that has been shifting perspectives in India. Well, actually, it&#8217;s not really a new flower but rather a closeup of a &#8220;flowering&#8221; toothbrush which is badly in need of replacement. This clever campaign to use the metaphor of &#8220;India&#8217;s newest flower species&#8221; was a public awareness campaign from Colgate India that reached millions of people in a way they couldn&#8217;t unsee to remind them to replace their toothbrushes for better oral health.&nbsp;<strong><em><a href="https://vimeo.com/1197548000" target="_blank" rel="noreferrer noopener">Watch the full ad</a></em></strong>&nbsp;below:</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Indianis-dentris_2-900x600-1.jpg" alt="" class="wp-image-14136"/></figure>



<p class="wp-block-paragraph">This is just one of the memorable campaigns from the <strong><em><a href="https://www.canneslions.com/awards/winners-spotlight" target="_blank" rel="noreferrer noopener">Cannes Lions winner announcements</a>&nbsp;</em></strong>last week. For anyone fascinated by some of the world&#8217;s best advertising creativity, check out the big winners who offer you plenty of good creative talent to watch.</p>
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		<title>3 Reasons Commencement Speakers Should Be Comedians</title>
		<link>https://rohitbhargava.com/3-reasons-commencement-speakers-should-be-comedians/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Education & Learning]]></category>
		<category><![CDATA[Events]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14129</guid>

					<description><![CDATA[Over the past few weeks, I&#8217;ve attended two graduations in person and watched more than a dozen clips from others that have been circulating online....]]></description>
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<figure class="wp-block-image size-full"><a href="https://www.youtube.com/watch?v=ORq_Hi5dB-g" target="_blank" rel="noopener"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Ronny-Cheng-Harvard-Commencement_2-900x600-1.jpg" alt="" class="wp-image-14130"/></a></figure>



<p class="wp-block-paragraph">Over the past few weeks, I&#8217;ve attended two graduations in person and watched more than a dozen clips from others that have been circulating online. The <strong><em><a href="https://www.youtube.com/watch?v=ORq_Hi5dB-g" target="_blank" rel="noopener">ones that go viral</a> </em></strong>seem to share one quality: they are usually delivered by comedians. Here&#8217;s the thing about this modern commencement moment that we all need to realize: students are worried. They have angst about their future prospects and the world they are graduating into. They also want to celebrate this day of achievement and aren&#8217;t really in a moment when they can process deep complex advice. Most comedians don&#8217;t really deliver that anyway.</p>



<p class="wp-block-paragraph">Instead, they avoid the poison pills that have tanked many other graduation speaker&#8217;s performances this season. Comedians generally don&#8217;t rave about the upside of AI. They rarely resort to platitudes about following your passion. Most of all, they don&#8217;t take themselves too seriously. Right now (and maybe for the foreseeable future) that&#8217;s a winning combination. So here&#8217;s my brief pitch for why leaning into the funny is ideal for commencement speeches.</p>



<p class="wp-block-paragraph">1. Laughter breaks the tension of an otherwise serious and solemn event, which gives everyone permission to lean into the celebration.</p>



<p class="wp-block-paragraph">2. Comedians know how to keep it short &#8211; so at an event where success and brevity often go hand in hand, they are an ideal choice.</p>



<p class="wp-block-paragraph">3. Funny commencement speeches are easier to share, remember and go viral &#8211; which has great impact AND is good for marketing too.</p>



<p class="wp-block-paragraph">So consider this an open letter/plea to graduation ceremony planners. Next year, let&#8217;s see more comedians and less of everyone else. Everyone will be happier, the students might actually remember something and at the very least it won&#8217;t be boring.</p>



<p class="wp-block-paragraph">What do you think &#8211; would this work?</p>
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		<title>The Most Meaningless Stories in America Are About Lawsuits</title>
		<link>https://rohitbhargava.com/the-most-meaningless-stories-in-america-are-about-lawsuits/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Hall of Crap]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14142</guid>

					<description><![CDATA[Seeing information visualized is one of my favorite types of media. In the past I&#8217;ve also recommended the Information Is Beautiful site as one to...]]></description>
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<p class="wp-block-paragraph">Seeing information visualized is one of my favorite types of media. In the past I&#8217;ve also recommended the Information Is Beautiful site as one to add to your reading list. They do beautiful work. This week, I did come across a recent visual which showed the limitations of their craft. The chart, which focused on the question of&nbsp;<strong><em><a href="https://informationisbeautiful.net/2026/whos-suing-whom-in-ai/" target="_blank" rel="noreferrer noopener">who is suing whom in AI</a>&nbsp;</em></strong>includes lots of arrows pointing between companies. The problem is that this question has become one of the most meaningless in America for several reasons.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Who-is-suing-whom-in-AI-_2-900x600-1.jpg" alt="" class="wp-image-14143"/></figure>



<p class="wp-block-paragraph">First of all, anyone can sue anyone regardless of merit. This leads to lots of lawsuits that have no resemblance to the actual reality of a situation. Sadly, much of this meritless litigation ends with some sort of settlement as one party decides that the truth is too much trouble to fight for, and it&#8217;s easier to just pay for the issue to disappear. This is the second problem because it obscures the issue and detaches the truth from the victor. It&#8217;s a system that routinely allows the bad guys to win.</p>



<p class="wp-block-paragraph">Finally, tracking the lawsuits themselves can effectively bury the real story that deserves more attention through the gag orders and NDAs that prevent the truth from ever emerging. If you have a solution for this, I&#8217;d love to hear it. Until then, I&#8217;ll probably retain my skepticism for any stories that emerge about lawsuits in the future too.</p>
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		<title>Is Gen Z the First Generation to Have No Signature Sound?</title>
		<link>https://rohitbhargava.com/is-gen-z-the-first-generation-to-have-no-signature-sound/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Music]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14126</guid>

					<description><![CDATA[The 80s had house and techno and Michael Jackson. The 90s had rave, grunge and pop. The 2000s brought minimal and dubstep and the 2010s...]]></description>
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<p class="wp-block-paragraph">The 80s had house and techno and Michael Jackson. The 90s had rave, grunge and pop. The 2000s brought minimal and dubstep and the 2010s had hyper pop and EDM. The biggest movement of the 2020s seems to be resurgence of songs (and sounds) from past decades. Retro nostalgia is hot and new artists come up emulating the sounds of generations before they were even born. Add to this the coming impact of AI collaboration on the future of music and the next wave of music innovation gets even more complex.</p>



<p class="wp-block-paragraph">One factor may be the growing fragmentation of the industry that makes it harder for any single sound or artist to break through to stand out. Add the fact that aging stars continue to perform and tour for decades after their &#8220;prime&#8221; &#8211; and reliably still fill stadiums. So for any lover of new music, what can we do to fix this? As my&nbsp;<strong><em><a href="https://futurist.com/2026/06/17/gen-z-is-lost-there-is-no-sound-of-the-2020s/" target="_blank" rel="noreferrer noopener">friend and fellow futurist Nikolas Badminton shares</a></em></strong>, it starts with music findability. Given how much data our preferred streaming music generates about our listening habits, we all have the ability to use that data to explore and discover new music. We just need to choose to ask for that instead of listening to the same music over and over.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/2020s-has-no-music-profile_2-900x600-1.jpg" alt="" class="wp-image-14127"/></figure>



<p class="wp-block-paragraph">For a deeper dive into this topic and even more suggestions for how we might contribute to discovering that signature sound for this decade, you can read the longer report from Resident Advisor magazine writer&nbsp;<strong><em><a href="https://ra.co/features/4505" target="_blank" rel="noreferrer noopener">Gabriel Szatan who explores the issue further</a></em></strong>.</p>
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		<title>The Non-Obvious Book of the Week: How to Win at Travel by Brian Kelly</title>
		<link>https://rohitbhargava.com/the-non-obvious-book-of-the-week-how-to-win-at-travel-by-brian-kelly/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Travel & Tourism]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14123</guid>

					<description><![CDATA[If you&#8217;re an avid traveler and mileage maximizer, you probably already know Brian Kelly. He&#8217;s a legend in the frequent flier community, thanks mainly to...]]></description>
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<p class="wp-block-paragraph">If you&#8217;re an avid traveler and mileage maximizer, you probably already know Brian Kelly. He&#8217;s a legend in the frequent flier community, thanks mainly to his very popular and long-running Points Guy website and online community. His book, which I first encountered as an entry in the Non-Obvious Book Awards last year, is a compilation of some of his best travel advice. Alongside the latest info about travel deals and modern tips, the book offers more timeless lessons that are sure to help optimize and up your game when it comes to the travel that you do. His experience is earned, useful and perhaps most importantly: non-obvious. If you consider yourself a savvy traveler, you owe it to yourself to pick this book up and use his advice for your next trip.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/NOBW_-How-to-Win-at-Travel-_2-900x600-1.jpg" alt="" class="wp-image-14124"/></figure>



<p class="wp-block-paragraph"><strong><em><a href="https://a.co/d/0iE5kNRM">Buy on Amazon</a></em></strong></p>



<p class="wp-block-paragraph"><strong><em><a href="https://bookshop.org/p/books/how-to-win-at-travel-brian-kelly/b0b2db64a70713e3?ean=9781668068656&amp;next=t" target="_blank" rel="noopener">Buy on Bookshop.org</a></em></strong></p>



<p class="wp-block-paragraph"><strong>About the Non-Obvious Book Selection of the Week:</strong></p>



<p class="wp-block-paragraph"><em>Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.</em></p>
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		<title>Imagining the Shared AI Future for Technology and Art</title>
		<link>https://rohitbhargava.com/imagining-the-shared-ai-future-for-technology-and-art/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Blogs, Podcasts & Vlogs]]></category>
		<category><![CDATA[Content Marketing & Curation]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Ideas]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14120</guid>

					<description><![CDATA[Last Wednesday, I spent the day among a community of thinkers and creators imagining the reality of a topic that many people are talking about...]]></description>
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<p class="wp-block-paragraph">Last Wednesday, I spent the day among a community of thinkers and creators imagining the reality of a topic that many people are talking about &#8211; the intersection of humanity and technology. Artists, musicians, poets and filmmakers all gathered in New York at the&nbsp;<strong><em><a href="https://register.sharedfuturesforum.org/event/2026/agenda-livestream" target="_blank" rel="noreferrer noopener">Shared AI Futures Forum</a></em></strong>&nbsp;hosted by Aspen Digital and the Patrick J. McGovern Foundation. The event brought together some visionary creators including King Willonius, Baratunde Thurston, Kelly Boesch, Manon Dave, Sasha Stiles, Dr. Catie Cuan and Reggie Watts. Throughout the day, we co-created a song, learned about the emerging science of choreorobotics, experienced a poetry&nbsp;<em>reading&nbsp;</em>that quickly morphed into a poetry&nbsp;<em>writing&nbsp;</em>where art was created in real time. During the breaks the conversations ranged from AI ethics policy to the&nbsp;<strong><em><a href="https://www.creatorscoalitionai.com/" target="_blank" rel="noreferrer noopener">rise of a Creators Coalition with bold plans</a></em></strong>&nbsp;to help AI broaden human creativity instead of undermining it.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Shared-Futures-AI-Forum_2-900x600-1.jpg" alt="" class="wp-image-14121"/></figure>



<p class="wp-block-paragraph">The biggest theme that emerged from the event for me was the joy and hope that comes from sharing a room with people who are actively DOING deeply human things with technology. Many events feature professional speakers or researchers who are skilled at describing what&#8217;s happening from the outside. In the room at Times Center in NY yesterday, the invited participants were the ones actually creating those futures and applying those tools.</p>



<p class="wp-block-paragraph">The energy and optimism from those experiments infused every conversation and their passions became infectious. Unlike many future-focused events, it was impossible to walk out of this one feeling anything but positive about the potential for how smart, capable artists will be able to intersect creativity with humanity to create new art forms without destroying those of the past.</p>



<p class="wp-block-paragraph">These are the voices we need to share, celebrate and elevate because they are the counterbalance to the megalomania and psychopathy of the world&#8217;s biggest tech founders. The day was also a perfect reminder that to truly understand the impact of all this technology, there is no substitute for being in a room with people who can help you experience the wonders of what is possible with your own eyes.</p>
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		<title>Your Ongoing Tech Problem: Haunted Updates and Software Death</title>
		<link>https://rohitbhargava.com/your-ongoing-tech-problem-haunted-updates-and-software-death/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Technology & Innovation]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Hall of Crap]]></category>
		<category><![CDATA[Sustainability]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14116</guid>

					<description><![CDATA[We all know about the physical death of a device. The screen that is irreversibly destroyed or the battery that fails to hold a charge....]]></description>
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<p class="wp-block-paragraph">We all know about the physical death of a device. The screen that is irreversibly destroyed or the battery that fails to hold a charge. These are the natural deaths of our devices. There is a rising understanding of a different sort of unnatural digital demise, though, often instigated by something as seemingly innocent as a software update or an obscure press release from a company announcing the cessation of tech support for &#8220;outdated&#8221; models. This is&nbsp;<strong><em><a href="https://www.digitaltrends.com/phones/the-post-warranty-graveyard-is-filling-up-with-working-gadgets/" target="_blank" rel="noreferrer noopener">software death</a></em></strong>&nbsp;and it&#8217;s a moment we all will increasingly suffer from:</p>



<p class="wp-block-paragraph"><em>&#8220;The post-warranty graveyard used to be easy to recognize: cracked screens, swollen batteries, and charging ports full of pocket lint. Now the graveyard has paperwork, compatibility warnings, and software that slowly stops cooperating. The gadget can still turn on. It can still look fine on a desk. Then one day the company changes what “usable” means, and the thing you paid for starts practicing being trash.&#8221;</em></p>



<p class="wp-block-paragraph">The human response to this will be predictable. Disconnecting devices from the Internet to prevent auto-updating. More online tutorials on how to <strong><em><a href="https://www.youtube.com/watch?v=JAUJW69qV0w" target="_blank" rel="noreferrer noopener">reverse this device bricking</a></em></strong>. </p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/Device-death_2-900x600-1.jpg" alt="" class="wp-image-14117"/></figure>



<p class="wp-block-paragraph">Entire online support communities to simultaneously complain about this forced obsolescence while sharing theories on how to prevent or reverse it. The entire thing will be a very human manifestation of a well understood theory of behavioral psychology: the endowment effect and loss aversion. Sometimes described as &#8220;<strong><em><a href="https://medium.com/@Thinkbeyondlab/the-psychology-of-letting-go-why-we-cling-to-things-options-and-ideas-c3cc46d67dda" target="_blank" rel="noreferrer noopener">twin forces</a></em></strong>&#8221; &#8211; the idea that we will increasingly do whatever we can to hold onto the things we consider to be ours is one that is on a collision course with the tech industry&#8217;s desire to lock us into upgrade cycles for those same things. I suspect the result will be one of the great ongoing tensions that will shape the tech industry over the next decade.</p>
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		<title>The 14-Day Bikini and How Fast Fashion Really Works</title>
		<link>https://rohitbhargava.com/the-14-day-bikini-and-how-fast-fashion-really-works/</link>
		
		<dc:creator><![CDATA[Rohit Bhargava]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Retail & eCommerce]]></category>
		<category><![CDATA[Cosmetics and Personal Appearance]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Idea Bar]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[Trends & Culture]]></category>
		<guid isPermaLink="false">https://rohitbhargava.com/?p=14113</guid>

					<description><![CDATA[Among the many misperceptions about Chinese manufacturing, one of the biggest may be that everything made in China is being created in megafactories with enormous...]]></description>
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<p class="wp-block-paragraph">Among the many misperceptions about Chinese manufacturing, one of the biggest may be that everything made in China is being created in megafactories with enormous scale, automation and technology. The truth is actually far more interesting, as you can see in this&nbsp;<strong><em><a href="https://www.instagram.com/reels/DZOYSARq6uE/" target="_blank" rel="noreferrer noopener">short video linked above</a></em></strong>&nbsp;from an online influencer and China business consultant who publishes&nbsp;<strong><em><a href="https://www.instagram.com/ericcrackschina/reels/" target="_blank" rel="noreferrer noopener">content under the username @ericcrackschina</a></em></strong>. His videos have been viewed over 14 million times and most of them go behind the scenes to challenge stereotypes about business in China.</p>



<p class="wp-block-paragraph"><em>When I returned to China, I saw a different country from the one the world imagines — dynamic, ambitious, messy, and deeply human. That was when I decided to share what I see firsthand — through videos, consulting, and conversations that make China accessible to anyone curious enough to learn. Today, through TikTok, YouTube, and Instagram, I tell stories about modern China — its coffee culture, factory cities, start-up energy, and everyday people.</em></p>



<p class="wp-block-paragraph">The &#8220;14-Day Bikini&#8221; video breaks down&nbsp;<strong><em><a href="https://www.youtube.com/shorts/t1HKSNSVSr8" target="_blank" rel="noreferrer noopener">step by step exactly how Chinese manufacturers can create fast fashion</a></em></strong>&nbsp;and get it to market through a network of home-based tailors who work to specs and deliver micro-batches of garments to a centralized distributor. There is no huge factory, and no futuristic automation. Just people sitting in their home-based studios with sewing machines. The broader observation here is that many cities in China are so specialized in various industries, that they reduce the need for parts or services to travel between places.</p>



<figure class="wp-block-image size-full"><img data-url="https://rohitbhargava.com/wp-content/uploads/2026/06/14-Day-bikini_2-900x600-1.jpg" alt="" class="wp-image-14114"/></figure>



<p class="wp-block-paragraph">The real economy of scale is putting everything needed for manufacturing, assembly and shipping of a single product category all in the same place.&nbsp;<a href="https://www.youtube.com/shorts/7sSLD0NC7wE" target="_blank" rel="noreferrer noopener"><strong><em>60% of the world&#8217;s small home appliances are made in a single city in China</em></strong>.</a>&nbsp;This is not about cheap labor &#8211; it&#8217;s about a dense import-free strategy that brings everything needed to make a product available to manufacturers within a five-kilometer radius. All brought to life through the content and videos of one influencer motivated to correct misperceptions and share a misunderstood world works to those who care to discover it.</p>
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