Super tips for content marketers

Are we content marketing all wrong?

The Craft of Marketing — Wed, 02 Nov 2016 03:39:07 +0000

“Why Your Marketing Strategy Stinks And What You Can Do About It. The goal of any marketing strategy is to help you increase your brand awareness and grow your business. But in order for a marketing strategy to be successful, it has to be realistic and something you actually implement. Even with all the information on the web about marketing strategy, content marketing and social media, understanding how to make it work together is a challenge for everyone in business.” is what to expect on this episode of The Craft of Marketing podcast.

Intentional content leads you to the next step

Social Media Marketing Happy Hour Podcast — Wed, 02 Nov 2016 03:37:18 +0000

“A ‘kiss of death’ in marketing is having content that leads to a dead end. Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are: consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create.” is what to expect on this episode of the Social Media Marketing Happy Hour podcast.

What content is right for you?

Hit Publish — Wed, 02 Nov 2016 03:35:45 +0000

“With an array of content mediums to choose from, which ones will work best for you and your business? I’ll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do.” is what to expect on this episode of the Hit Publish podcast.

What to expect next year in the world of content marketing

PNR: This Old Marketing — Wed, 02 Nov 2016 03:34:10 +0000

“This very special episode of #ThisOldMarketing is Joe and Robert’s 2017 content marketing predictions episode. We can’t tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.” is what to expect on this episode of the PNR: This Old Marketing podcast.

How marketing made her a better manager

Call to Action — Wed, 02 Nov 2016 03:32:25 +0000

“Imagine being the only marketer on the team at a budding startup. You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnershipsâ€¦ the list goes on. What’s more, you’re responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day… and fewer if you want to, y’know, sleep). That’s a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees. And while the role was surely stressful (wearing a lot of hats can make you look goofy), Gia’s hands-in-everything position taught her a lot about being a marketer and a manager.” is what to expect on this episode of the Call to Action podcast.

Content strategy: the first step to making the sale

Building a Story Brand with Donald Miller — Wed, 02 Nov 2016 03:31:04 +0000

“Would you propose on a first date? Of course not, but that’s how many businesses approach marketing. You get a lead and immediately start asking for the sale. In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales: with a strong content marketing strategy. He’ll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free. Best of all? We get into the specifics of how to transform that trust into sales over time. If you know it’s time to start or improve your content marketing, but you’re not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing.” is what to expect on this episode of the Building a Story Brand with Donald Miller podcast.

Your step by step guide to an editorial calendar

Social Media Zoom Factor with Pam Moore — Wed, 02 Nov 2016 03:28:29 +0000

“How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attack your ideal customer, audience, investors, stakeholders, and partners?” is what to expect on this episode of the Social Media Zoom Factor with Pam Moore podcast.

Audits: not sexy, but important.

The Smart Passive Income Podcast — Wed, 02 Nov 2016 03:26:02 +0000

“Interview with Alan Brymer about using a content marketing strategy to connect with potential clients, build relationships, and establish a niche.” is what to expect on this episode of The Smart Passive Income Podcast.

What do you do before your content marketing strategy?

Sound Design Live Podcast — Wed, 02 Nov 2016 03:24:18 +0000

Be good to your audience, be good to your content

Marketing Smarts from MarketingProfs — Wed, 02 Nov 2016 03:22:21 +0000

“NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.” is what to expect on this episode of the Marketing Smarts from MarketingProfs podcast.

Gotta have content to content market

Confessions of a Pink-Haired Marketer — Wed, 02 Nov 2016 03:20:25 +0000

“Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off until you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream – but a lot of folks are still missing the underlying context that makes it…” is what to expect on this episode of the Confessions of a Pink-Haired Marketer podcast.

Build a better content strategy

Flip the Switch: Enlightening Conversations With the Brightest Marketing Minds — Wed, 02 Nov 2016 03:15:41 +0000

“Content strategy is key to overall content success, but that doesn’t mean that everyone is going about it the right way. Learn from Kristina Halvorson, Founder and President of Brain Traffic, how to build a better content strategy without overthinking it.” is what to expect on this episode of the Flip the Switch: Enlightening Conversations With the Brightest Marketing Minds podcast.