<?xml version='1.0' encoding='utf-8'?>
<rss version='2.0' xmlns:atom='http://www.w3.org/2005/Atom' xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:itunes='http://www.itunes.com/dtds/podcast-1.0.dtd'>
<channel>
<title>Santa Barbara SEO Blog</title>
<link>https://www.sbseo.com/seo-blog</link>
<atom:link href='https://www.sbseo.com/seo-blog?feed=rss' rel='self' type='application/rss+xml'/>
<description>Local advice for local search engine ranking.</description>
<language>en-us</language>
<image>
<url>https://sbseo.s3.amazonaws.com/assets/seo-blog-art.jpg</url>
<title>Santa Barbara SEO Blog</title>
<link>https://www.sbseo.com/seo-blog</link>
</image>

<item>
<title>How to Increase Your Website&#039;s Organic Click-Through Rate (CTR) in the Search Results</title>
<link>https://www.sbseo.com/seo-blog/?post=increase-organic-click-through-rate</link>
<description><![CDATA[Expressed as a percentage, organic click through rate CTR is a measurement of how many clicks your website receives in the search results relative to the number of impressions it generates. A website that generates 100,000 impressions and 20,000 clicks on Google, for example, has an organic CTR of 20 percent. Unfortunately, many webmasters neglect to optimize this performance metric of their site. This blog post offers tips on how to increase a website s organic CTR while also revealing how to track this metric using Google Search Console and Bing Webmaster Tools.]]></description>
<pubDate>Wed, 18 Dec 2019 08:05:12 -0500</pubDate>
<guid isPermaLink='true'>https://www.sbseo.com/seo-blog/?post=increase-organic-click-through-rate</guid>
<dc:creator>Justin Soenke</dc:creator>
</item>

<item>
<title>What Are URL Slugs and How Do They Affect My Website&#039;s Search Rankings?</title>
<link>https://www.sbseo.com/seo-blog/?post=seo-and-url-slugs</link>
<description><![CDATA[Many webmasters overlook the role URL slugs play in search engine optimization SEO . Webmasters should follow the tips outlined here to create Google friendly URL slugs.]]></description>
<pubDate>Wed, 20 Nov 2019 15:31:12 -0500</pubDate>
<guid isPermaLink='true'>https://www.sbseo.com/seo-blog/?post=seo-and-url-slugs</guid>
<dc:creator>Justin Soenke</dc:creator>
</item>

<item>
<title>PageRank vs TrustRank: What&#039;s the Difference Between These SEO Metrics?</title>
<link>https://www.sbseo.com/seo-blog/?post=pagerank-vs-trustrank-what-s-the-difference-between-these-seo-metrics</link>
<description><![CDATA[PageRank and TrustRank have been around for more than a decade, helping search engines calculate the appropriate ratings for billions of web pages.]]></description>
<pubDate>Sat, 19 Oct 2019 17:31:12 -0400</pubDate>
<guid isPermaLink='true'>https://www.sbseo.com/seo-blog/?post=pagerank-vs-trustrank-what-s-the-difference-between-these-seo-metrics</guid>
<dc:creator>Justin Soenke</dc:creator>
</item>

<item>
<title>A Simple SEO Guide to Securing Long-Term Local Rankings</title>
<link>https://www.sbseo.com/seo-blog/?post=a-simple-seo-guide-to-securing-long-term-local-rankings</link>
<description><![CDATA[For local marketing most businesses depend on ranking in search engines. A higher ranking let s businesses reach a larger audience.]]></description>
<pubDate>Thu, 12 Sep 2019 16:52:47 -0400</pubDate>
<guid isPermaLink='true'>https://www.sbseo.com/seo-blog/?post=a-simple-seo-guide-to-securing-long-term-local-rankings</guid>
<dc:creator>Justin Soenke</dc:creator>
</item>

</channel>
</rss>