SEO Insights from Seer Interactive

What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think

Admin — Thu, 28 May 2026 20:00:00 GMT

AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside the AIOs represent one of the most meaningful positions in the SERP, as they are the closest element we have to a first position link or a featured snippet. It's the new position zero. And that makes it prime real-estate for Google search visibility.

Diagnosing Organic Traffic Decline: 19 Effective Ways | Seer Interactive

Admin — Tue, 26 May 2026 04:00:00 GMT

Use the ChatGPT powered version in the GPT Store!

This post was originally published in 2019, and last updated in May 2026.

What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?

Admin — Tue, 17 Feb 2026 05:00:00 GMT

This post was originally published in August 2024 and refreshed in February 2026.

It’s Just Modern SEO — or Is It?

Generative AI search is changing the way people find answers to their questions, with a lot less friction. For now, not having cluttered layouts and typing in your natural language are some of the biggest pros of using Generative AI vs traditional searching in Google.

At Seer, we’ve always been in the “helping people get answers" business — and that includes helping you understand how Generative Search Optimization compares to traditional Search Engine Optimization.

What Is Generative Engine Optimization?

Generative Engine Optimization (GEO) focuses on improving visibility and accuracy of your brand in AI-driven platforms and answers, like ChatGPT, Gemini, Google’s AI Overviews, Claude, and Perplexity.

GEO can go by many names, including Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). We think of these acronyms as largely interchangeable and use GEO internally.

Generative Engine Optimization Is an Extension of SEO

As a refresher, Search Engine Optimization (SEO) is the practice of improving your website’s content, structure, and visibility so it can be discovered and ranked by search engines like Google.

At its core, SEO helps people find brands when they’re actively searching for answers, solutions, or expertise.

Similar But Different: SEO Helps Inform GEO

In SEO, our primary goal is to optimize a website and surface the right content to people searching for solutions in search engines. There's more to it than that, but at the end of the day, we're driving people directly to our website from search.

When it comes to GEO, showing up in AI-generated answers is influenced largely by the same signals that power strong SEO.

We’ve run the tests ourselves and confirmed: there is overlap with what helps in SEO and GEO, but the level of influence can vary by industry and AI platform.

Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)

Admin — Thu, 16 Oct 2025 16:26:33 GMT

Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are users asking from?

Bookmarklets for Technical SEO: A Deep Dive and Examples

Admin — Tue, 01 Jul 2025 19:17:26 GMT

Tired of bouncing between SEO tools just to check a page’s index status?

Want to speed up technical SEO tasks? Bookmarklets are small but mighty browser tools that run mini JavaScript snippets, saved as bookmarks in your web browser.. No extra extensions. No loading time. Below are ready-to-use bookmarklets for checking indexation, schema, sitemaps, and more. Just save them to your bookmarks bar.

Do You Need to Write Meta Descriptions Anymore? Probably Not.

Admin — Wed, 21 May 2025 17:42:11 GMT

"Seven out of ten snippets we write never reach a single searcher."

Identify Regional Opportunities for International SEO with SeerSignals

Admin — Thu, 06 Feb 2025 22:14:17 GMT

Imagine your team is tasked with launching your product in new global markets but needs actionable insights fast. With SeerSignals, we turn what feels impossible into a competitive advantage:

There are 3 types of AI search - do you know which to optimize for?

Admin — Mon, 30 Dec 2024 16:52:29 GMT

"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs.

Question: Optimizing for Google is primarily the way to optimize in one of the above Generative AI options. It will help you for 20-80% of the queries in another (made up stat), and will not help you very much in 2 other ones. Do you know which is which?

Let me explain why I think that phrase while rooted in truth, shows a lack of nuance about where people might be going to get answers and how those answers are generated.

Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff

Admin — Tue, 26 Nov 2024 23:17:42 GMT

Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but leaders make calls. I lead our AI practice at Seer.

Opportunity Scores: How to Scale Keyword Governance

Admin — Thu, 07 Nov 2024 19:05:50 GMT

Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.