SEO Insights from Seer Interactive

How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)

Admin — Fri, 10 Jul 2026 04:00:00 GMT

This blog was originally published on December 4, 2023 and was updated on July 10, 2026.

How to Set SEO Goals & Objectives in the Age of AI Search

Admin — Fri, 19 Jun 2026 04:00:00 GMT

This blog was originally published on May 18, 2023 and updated on June 19, 2026.

Setting SEO goals has always required balancing ambition with realism. But in 2026, it requires something else too: a clearer picture of what "working" actually looks like when the search landscape is changing faster than most measurement frameworks can keep up.

AI Overviews, zero-click searches, and AI-native platforms like ChatGPT, Perplexity, and Gemini have fundamentally shifted how people find and engage with content. A brand can be cited in an AI-generated response, influence a purchase decision, and generate real business impact — with none of those actions showing up in session data.

Meanwhile, KPIs like traffic numbers that once served as a reliable proxy for SEO performance are becoming harder to interpret. Traffic can drop even when organic is working, and it can hold steady even when you're losing ground.

In this article, we'll walk through how to set SEO goals that reflect the current reality: ones that tie to business outcomes, account for the limits of traditional metrics, and give you a framework for measuring success even as the landscape keeps evolving.

Allow GPTBot to Crawl Your Site | Seer Interactive

Admin — Mon, 15 Jun 2026 04:00:00 GMT

Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't block your way out of visibility, and we still support that. However, things have changed significantly since then.

We've added 2026 updates throughout this post where our thinking has been refined, corrected, or made more specific, and a full update at the end on our thinking. But we have preserved our original post to really show what's changed.

A couple weeks ago, OpenAI, the creators of ChatGPT, released information about their web crawler GPTBot.

Screaming Frog Guide to Doing Almost Anything: 60+ Uses, Including AI-Assisted Workflows

Admin — Mon, 15 Jun 2026 04:00:00 GMT

This blog was originally published in May 2015, updated in February 2020, and updated again in June 2026.

Everybody Calm Down. ChatGPT Didn't Kill Google — But It Did Change the Entire Search Landscape.

Admin — Fri, 12 Jun 2026 04:00:00 GMT

This blog was originally published on February 8, 2023 and was updated on June 12, 2026.

Back in February 2023, I wrote this blog arguing that ChatGPT wouldn't kill Google. Looking at things three years later, I was right — and I was also wrong in ways I didn't anticipate.

What I got right: Google is still the top search engine.

What I got wrong: I underestimated how quickly even traditional search would change, and how fast we'd move toward using AI-powered results as the primary experience rather than a feature bolted on the side.

No doubt about it, ChatGPT was one of the biggest web innovations we’d seen in years when it launched. It showed the general public the potential of AI assistance like nothing had before. The possibilities seemed endless. Even the creator of Gmail went so far as to say it would “eliminate” the SERP, “destroying the most valuable part of [Google’s] business.”

It turns out he wasn't too far off. He just got the mechanism and the timeline wrong. ChatGPT didn't change the SERP — Google did by introducing AI functionality.

How To Find the Right SEO Ecommerce Agency for Your Business

Admin — Tue, 09 Jun 2026 09:00:00 GMT

This blog was originally published on October 5, 2022 and was updated on June 9, 2026.

Online shoppers are savvier than ever these days. Ecommerce giants have paved the way for customer expectations with lightning-fast site speeds, clean user experiences, and super simple checkout processes.

Of course, digital marketers know how much is happening under the surface of that online purchase: optimizations and updates to ensure customers can not only make that purchase with ease but also find the product they're looking for amidst a sea of competing options.

And "finding your product" no longer means just showing up on Google. Today's shoppers are discovering products through ChatGPT's shopping integrations, Amazon Rufus, Perplexity Shopping, and a growing range of AI-powered platforms.

The question has evolved from "how do I rank on Google?" to "where do my products show up across the entire discovery landscape?"

What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think

Admin — Thu, 28 May 2026 20:00:00 GMT

AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside the AIOs represent one of the most meaningful positions in the SERP, as they are the closest element we have to a first position link or a featured snippet. It's the new position zero. And that makes it prime real-estate for Google search visibility.

Diagnosing Organic Traffic Decline: 19 Effective Ways | Seer Interactive

Admin — Tue, 26 May 2026 04:00:00 GMT

Use the ChatGPT powered version in the GPT Store!

This post was originally published in 2019, and last updated in May 2026.

What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?

Admin — Tue, 17 Feb 2026 05:00:00 GMT

This post was originally published in August 2024 and refreshed in February 2026.

It’s Just Modern SEO — or Is It?

Generative AI search is changing the way people find answers to their questions, with a lot less friction. For now, not having cluttered layouts and typing in your natural language are some of the biggest pros of using Generative AI vs traditional searching in Google.

At Seer, we’ve always been in the “helping people get answers" business — and that includes helping you understand how Generative Search Optimization compares to traditional Search Engine Optimization.

What Is Generative Engine Optimization?

Generative Engine Optimization (GEO) focuses on improving visibility and accuracy of your brand in AI-driven platforms and answers, like ChatGPT, Gemini, Google’s AI Overviews, Claude, and Perplexity.

GEO can go by many names, including Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). We think of these acronyms as largely interchangeable and use GEO internally.

Generative Engine Optimization Is an Extension of SEO

As a refresher, Search Engine Optimization (SEO) is the practice of improving your website’s content, structure, and visibility so it can be discovered and ranked by search engines like Google.

At its core, SEO helps people find brands when they’re actively searching for answers, solutions, or expertise.

Similar But Different: SEO Helps Inform GEO

In SEO, our primary goal is to optimize a website and surface the right content to people searching for solutions in search engines. There's more to it than that, but at the end of the day, we're driving people directly to our website from search.

When it comes to GEO, showing up in AI-generated answers is influenced largely by the same signals that power strong SEO.

We’ve run the tests ourselves and confirmed: there is overlap with what helps in SEO and GEO, but the level of influence can vary by industry and AI platform.

Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)

Admin — Thu, 16 Oct 2025 16:26:33 GMT

Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are users asking from?

Bookmarklets for Technical SEO: A Deep Dive and Examples

Admin — Tue, 01 Jul 2025 19:17:26 GMT

Tired of bouncing between SEO tools just to check a page’s index status?

Want to speed up technical SEO tasks? Bookmarklets are small but mighty browser tools that run mini JavaScript snippets, saved as bookmarks in your web browser.. No extra extensions. No loading time. Below are ready-to-use bookmarklets for checking indexation, schema, sitemaps, and more. Just save them to your bookmarks bar.

Do You Need to Write Meta Descriptions Anymore? Probably Not.

Admin — Wed, 21 May 2025 17:42:11 GMT

"Seven out of ten snippets we write never reach a single searcher."

Identify Regional Opportunities for International SEO with SeerSignals

Admin — Thu, 06 Feb 2025 22:14:17 GMT

Imagine your team is tasked with launching your product in new global markets but needs actionable insights fast. With SeerSignals, we turn what feels impossible into a competitive advantage:

There are 3 types of AI search - do you know which to optimize for?

Admin — Mon, 30 Dec 2024 16:52:29 GMT

"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs.

Question: Optimizing for Google is primarily the way to optimize in one of the above Generative AI options. It will help you for 20-80% of the queries in another (made up stat), and will not help you very much in 2 other ones. Do you know which is which?

Let me explain why I think that phrase while rooted in truth, shows a lack of nuance about where people might be going to get answers and how those answers are generated.

Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff

Admin — Tue, 26 Nov 2024 23:17:42 GMT

Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but leaders make calls. I lead our AI practice at Seer.

Opportunity Scores: How to Scale Keyword Governance

Admin — Thu, 07 Nov 2024 19:05:50 GMT

Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.

Exploring the Impact of Blockchain on SEO: Decentralized Search Engines and Beyond | Seer Interactive

Admin — Thu, 03 Oct 2024 17:46:53 GMT

When you think of blockchain your mind might think of Bitcoin or DogeCoin (still waiting on my return there) but you might not think about digital marketing and search. However, the world of blockchain extends beyond cryptocurrencies reaching directly into unexpected areas like SEO.

Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world

Admin — Mon, 23 Sep 2024 11:49:16 GMT

Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indicator) of traffic growth and everything is going up and to the right, might work for them, but most of us feel like "what am I missing, everyone is crushing it?"

Maximizing Your ROI: How Strategic Preparation Led to My Successful Internship | Seer Interactive

Admin — Wed, 18 Sep 2024 15:56:34 GMT

Introduction

After graduating high school in 2024, I was eager to explore internship opportunities. In 11th grade, I had signed up for a Philly-based program called Launchpad, which prepares students for tech jobs. The program piqued my interest, as it taught high school students how to code and break into the tech industry—a field that is especially untapped for people of color. Through Launchpad, I was introduced to Seer Interactive. The moment I stepped into Seer's vibrant workspace, I felt an immediate connection and knew it was the perfect place to kickstart my career. In this post, I’ll share the strategic steps I took to prepare for my interview at Seer, the impact those efforts had, and how they contributed to my success.

Preparing for the Next Wave of Google Algorithm Updates: Predictive SEO Strategies | Seer Interactive

Admin — Tue, 17 Sep 2024 14:31:43 GMT

Staying ahead of Google’s algorithm updates is important for any SEO strategy. Each time Google releases a new update or there are fluctuations within search result pages, SEOs quickly jump into Google Analytics, Adobe Analytics, or Google Search Console to analyze data and assess impacts on their clients' websites. SEOs care about algorithm updates because they can directly affect performance, influencing whether businesses can meet their goals.