SEO Insights from Seer Interactive

What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?

Admin — Tue, 17 Feb 2026 05:00:00 GMT

This post was originally published in August 2024 and refreshed in February 2026.

It’s Just Modern SEO — or Is It?

Generative AI search is changing the way people find answers to their questions, with a lot less friction. For now, not having cluttered layouts and typing in your natural language are some of the biggest pros of using Generative AI vs traditional searching in Google.

At Seer, we’ve always been in the “helping people get answers" business — and that includes helping you understand how Generative Search Optimization compares to traditional Search Engine Optimization.

What Is Generative Engine Optimization?

Generative Engine Optimization (GEO) focuses on improving visibility and accuracy of your brand in AI-driven platforms and answers, like ChatGPT, Gemini, Google’s AI Overviews, Claude, and Perplexity.

GEO can go by many names, including Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). We think of these acronyms as largely interchangeable and use GEO internally.

Generative Engine Optimization Is an Extension of SEO

As a refresher, Search Engine Optimization (SEO) is the practice of improving your website’s content, structure, and visibility so it can be discovered and ranked by search engines like Google.

At its core, SEO helps people find brands when they’re actively searching for answers, solutions, or expertise.

Similar But Different: SEO Helps Inform GEO

In SEO, our primary goal is to optimize a website and surface the right content to people searching for solutions in search engines. There's more to it than that, but at the end of the day, we're driving people directly to our website from search.

When it comes to GEO, showing up in AI-generated answers is influenced largely by the same signals that power strong SEO.

We’ve run the tests ourselves and confirmed: there is overlap with what helps in SEO and GEO, but the level of influence can vary by industry and AI platform.

Bookmarklets for Technical SEO: A Deep Dive and Examples

Admin — Tue, 01 Jul 2025 19:17:26 GMT

Tired of bouncing between SEO tools just to check a page’s index status?

Want to speed up technical SEO tasks? Bookmarklets are small but mighty browser tools that run mini JavaScript snippets, saved as bookmarks in your web browser.. No extra extensions. No loading time. Below are ready-to-use bookmarklets for checking indexation, schema, sitemaps, and more. Just save them to your bookmarks bar.

Do You Need to Write Meta Descriptions Anymore? Probably Not.

Admin — Wed, 21 May 2025 17:42:11 GMT

"Seven out of ten snippets we write never reach a single searcher."

Identify Regional Opportunities for International SEO with SeerSignals

Admin — Thu, 06 Feb 2025 22:14:17 GMT

Imagine your team is tasked with launching your product in new global markets but needs actionable insights fast. With SeerSignals, we turn what feels impossible into a competitive advantage:

There are 3 types of AI search - do you know which to optimize for?

Admin — Mon, 30 Dec 2024 16:52:29 GMT

"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs.

Question: Optimizing for Google is primarily the way to optimize in one of the above Generative AI options. It will help you for 20-80% of the queries in another (made up stat), and will not help you very much in 2 other ones. Do you know which is which?

Let me explain why I think that phrase while rooted in truth, shows a lack of nuance about where people might be going to get answers and how those answers are generated.

Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff

Admin — Tue, 26 Nov 2024 23:17:42 GMT

Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but leaders make calls. I lead our AI practice at Seer.

Opportunity Scores: How to Scale Keyword Governance

Admin — Thu, 07 Nov 2024 19:05:50 GMT

Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.

Exploring the Impact of Blockchain on SEO: Decentralized Search Engines and Beyond | Seer Interactive

Admin — Thu, 03 Oct 2024 17:46:53 GMT

When you think of blockchain your mind might think of Bitcoin or DogeCoin (still waiting on my return there) but you might not think about digital marketing and search. However, the world of blockchain extends beyond cryptocurrencies reaching directly into unexpected areas like SEO.

Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world

Admin — Mon, 23 Sep 2024 11:49:16 GMT

Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indicator) of traffic growth and everything is going up and to the right, might work for them, but most of us feel like "what am I missing, everyone is crushing it?"

Maximizing Your ROI: How Strategic Preparation Led to My Successful Internship | Seer Interactive

Admin — Wed, 18 Sep 2024 15:56:34 GMT

Introduction

After graduating high school in 2024, I was eager to explore internship opportunities. In 11th grade, I had signed up for a Philly-based program called Launchpad, which prepares students for tech jobs. The program piqued my interest, as it taught high school students how to code and break into the tech industry—a field that is especially untapped for people of color. Through Launchpad, I was introduced to Seer Interactive. The moment I stepped into Seer's vibrant workspace, I felt an immediate connection and knew it was the perfect place to kickstart my career. In this post, I’ll share the strategic steps I took to prepare for my interview at Seer, the impact those efforts had, and how they contributed to my success.