Paid Media Insights from Seer Interactive

Which Megaphone Is Louder? Reddit Category Takeover Ads vs. LinkedIn Reserved Ads

Admin — Thu, 18 Jun 2026 16:48:56 GMT

With any brand awareness campaign, the goal is simple: get your key messaging in front of your target audience and saturate the market.

The Higher Ed Enrollment Crisis Is Actually a Demand Problem. Is Your Marketing Built for It?

Admin — Thu, 11 Jun 2026 15:34:36 GMT

Most of the higher ed marketing teams I work with are measured on lead volume. The dashboard shows cost-per-lead trending down, inquiry counts trending up, and a monthly report healthy enough to renew the contract. Underneath it, enrollment keeps slipping.

Your SEO Team Is Building AI Visibility. Your Paid Media Team Should Be Too.

Admin — Thu, 04 Jun 2026 15:29:10 GMT

Your SEO team is already measuring brand visibility in AI search.

Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%

Admin — Wed, 06 May 2026 20:00:01 GMT

B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high quality” leads keeps rising. So when CPLs climb and pipeline quality slips, our first instinct is to fix what’s visible. In other words, refreshing the creative, refining the targeting, or revisiting the bid strategy.

Buying ads on ChatGPT? Why you should check organic reputation first!

Admin — Thu, 30 Apr 2026 15:59:59 GMT

Most paid teams are approaching LLM ads the way we approach any new placement:

9 Tips To Optimize Your Google Shopping Feed

Admin — Fri, 20 Mar 2026 16:00:00 GMT

A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product feed is your most powerful tool for making sure the right people find the right products.

Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers

Admin — Tue, 17 Mar 2026 14:30:00 GMT

When’s the last time your performance strategy created demand?

What Google's New Universal Commerce Protocol (UCP) Means for Marketers

Admin — Mon, 16 Mar 2026 14:30:00 GMT

Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next most contextually relevant option. You don’t see tennis shoes when you search for juice, you see other types of juices and similar beverages.

What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026

Admin — Wed, 04 Feb 2026 14:20:44 GMT

Key Takeaways

OpenAI will introduce advertising, giving ecommerce brands new ground to test out
Google now allows brands to surface offers directly in AI Mode’s shopping comparisons
Shopify and Google launched Universal Commerce Protocol (UCP) for AI-native transactions
Microsoft Copilot now supports direct checkout functionality
AI Brand Agents can serve as conversational shopping assistants directly on your website

The Bottom line: AI platforms are evolving from research tools into transaction layers — and brands need to prepare now.

Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences

Admin — Tue, 16 Sep 2025 12:28:31 GMT

Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often come head-to-head are social ads and display ads. But which one should you use, and when? Let's break it down and explore how these advertising methods can work for your B2B strategy.