AI (Artificial Intelligence) Insights from Seer Interactive

Our Early View of ChatGPT Ads: 5 Initial Observations

Admin — Wed, 15 Jul 2026 15:13:13 GMT

When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed, but ecosystem is evolving. Share of responses with ads rose significantly, a wider set of brands is now buying them, and early patterns are sharpening.

The updated numbers below now reflect about 2 weeks of data. With that, we advise you treat this as a developing study. It's still early and we are prepared for this to change fast.

OpenAI officially launched the ChatGPT Ads pilot on February 9, 2026, rolling the placements out more widely as of May. While we've been tracking how ads work, tests and usability through our own pilot and other studies, we have not had a view into how often they show up, what types of prompts they’re shown for, and how well they align with those responses that they are served under.

That changed this week when ads started appearing in our AI tracker.

How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)

Admin — Fri, 10 Jul 2026 04:00:00 GMT

This blog was originally published on December 4, 2023 and was updated on July 10, 2026.

Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.

Admin — Wed, 08 Jul 2026 17:11:36 GMT

Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy through.

Can a prompt undo years brand building? Our AI interview tests say yes

Admin — Wed, 01 Jul 2026 17:11:04 GMT

TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to buy, before using AI, then we check what brand they considered after.

One AI research session cut GE's purchase consideration in half while lesser known brands like Rheem surged.

The questions we wanted to answer:

When someone has a task, what brands do they think would solve their problem before they search or use AI?

The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand

Admin — Thu, 25 Jun 2026 17:04:44 GMT

If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.

Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More

Admin — Mon, 22 Jun 2026 04:00:00 GMT

This blog was originally published on December 2, 2024 and was updated on June 22, 2026.

⚠️ AI Tracking Is A Moving Target

The AI tracking landscape evolves rapidly. Since our original publication, Google launched its native AI Assistant channel (May 2025), ChatGPT shifted from 'citations' to 'sources,' Claude added embedded links capabilities, and ChatGPT introduced advertising. Methods described in this blog represent current best practices as of the last update date, but we encourage you to validate these approaches yourself as platform behaviors continue to change.

Are you trying to better understand how searchers are using ChatGPT, Gemini and other AI platforms to find your websites? We sure are!

Selecting the right prompts for AIO / GEO tracking could use a human touch

Admin — Tue, 16 Jun 2026 19:19:49 GMT

The Stats

We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people seem to be changing how the prompt from 1 year ago, the data is limited to only 7 studies but its something to start learning from:

300% increase - In the frequency of people putting personal information into their AI prompts.

270% increase - In what we categorize as delegation prompts (i.e. do this thing for me).

83% decrease - in prompts that look more like keyword searches, than structured thoughts.

25% increase - in median prompt length

Here's the full contrast from July 2025 to June 2026, in one frame:

Question your AI prompt selection status quo:

Ask yourself these questions relative to your GEO brand tracking efforts:

Allow GPTBot to Crawl Your Site | Seer Interactive

Admin — Mon, 15 Jun 2026 04:00:00 GMT

Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't block your way out of visibility, and we still support that. However, things have changed significantly since then.

We've added 2026 updates throughout this post where our thinking has been refined, corrected, or made more specific, and a full update at the end on our thinking. But we have preserved our original post to really show what's changed.

A couple weeks ago, OpenAI, the creators of ChatGPT, released information about their web crawler GPTBot.

How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl

Admin — Tue, 09 Jun 2026 04:00:00 GMT

This post was originally published on May 18, 2023 and was updated on June 9, 2026.

A few years ago, I wrote about treating your to-do list like a bowl of fruit.

Lemons were your dreaded tasks, apples were big focus blocks, oranges were chunked-up projects, and grapes were your quick wins.

I still think about the framework every day. But now that AI has entered the picture, it’s changed both how I “eat” my fruit and what's actually in the bowl.

If you didn’t read the original post, no worries; I'll give you a quick refresher. But if you have, buckle up, because we're doing a 2.0.

6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)

Admin — Mon, 01 Jun 2026 04:00:00 GMT

This blog was originally published on February 12, 2025 and was updated on June 1, 2026.

UX research is powerful—but slow. Finding participants, analyzing responses, and making sense of data can take weeks.

From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy

Bryan Gunawan — Fri, 29 May 2026 04:00:00 GMT

Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO research and testing alongside our team

What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think

Admin — Thu, 28 May 2026 20:00:00 GMT

AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside the AIOs represent one of the most meaningful positions in the SERP, as they are the closest element we have to a first position link or a featured snippet. It's the new position zero. And that makes it prime real-estate for Google search visibility.

The 5 Stages of AI Marketing Maturity (with examples)

Admin — Tue, 26 May 2026 16:54:09 GMT

I am fascinated by the future. I also am worried about it.

Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand

Admin — Tue, 19 May 2026 20:00:00 GMT

The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.

From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility

Admin — Fri, 15 May 2026 18:59:59 GMT

I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Admin — Thu, 14 May 2026 18:30:53 GMT

Does having a brand presence on third-party review sites impact your visibility in AI search?

Buying ads on ChatGPT? Why you should check organic reputation first!

Admin — Thu, 30 Apr 2026 15:59:59 GMT

Most paid teams are approaching LLM ads the way we approach any new placement:

The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility

Admin — Mon, 27 Apr 2026 23:12:06 GMT

What AI Thinks About Your Brand Is Already Written.

We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026 Olympics to determine how AI decides who gets mentioned, who gets recommended, and why.

AIO Impact on Google CTR: 2026 Update

Admin — Fri, 24 Apr 2026 09:00:00 GMT

We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.

Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics

Admin — Mon, 20 Apr 2026 22:00:51 GMT

While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts. Bing gives us a glimpse into the black box through grounding queries, a feature within its AI Performance report, currently in beta.