AI (Artificial Intelligence) Insights from Seer Interactive

Selecting the right prompts for AIO / GEO tracking could use a human touch

Admin — Tue, 16 Jun 2026 19:19:49 GMT

The Stats

We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people seem to be changing how the prompt from 1 year ago, the data is limited to only 7 studies but its something to start learning from:

300% increase - In the frequency of people putting personal information into their AI prompts.

270% increase - In what we categorize as delegation prompts (i.e. do this thing for me).

83% decrease - in prompts that look more like keyword searches, than structured thoughts.

25% increase - in median prompt length

Here's the full contrast from July 2025 to June 2026, in one frame:

Question your AI prompt selection status quo:

Ask yourself these questions relative to your GEO brand tracking efforts:

Allow GPTBot to Crawl Your Site | Seer Interactive

Admin — Mon, 15 Jun 2026 04:00:00 GMT

Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't block your way out of visibility, and we still support that. However, things have changed significantly since then.

We've added 2026 updates throughout this post where our thinking has been refined, corrected, or made more specific, and a full update at the end on our thinking. But we have preserved our original post to really show what's changed.

A couple weeks ago, OpenAI, the creators of ChatGPT, released information about their web crawler GPTBot.

How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl

Admin — Tue, 09 Jun 2026 04:00:00 GMT

This post was originally published on May 18, 2023 and was updated on June 9, 2026.

A few years ago, I wrote about treating your to-do list like a bowl of fruit.

Lemons were your dreaded tasks, apples were big focus blocks, oranges were chunked-up projects, and grapes were your quick wins.

I still think about the framework every day. But now that AI has entered the picture, it’s changed both how I “eat” my fruit and what's actually in the bowl.

If you didn’t read the original post, no worries; I'll give you a quick refresher. But if you have, buckle up, because we're doing a 2.0.

6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)

Admin — Mon, 01 Jun 2026 04:00:00 GMT

This blog was originally published on February 12, 2025 and was updated on June 1, 2026.

UX research is powerful—but slow. Finding participants, analyzing responses, and making sense of data can take weeks.

From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy

Bryan Gunawan — Fri, 29 May 2026 04:00:00 GMT

Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO research and testing alongside our team

What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think

Admin — Thu, 28 May 2026 20:00:00 GMT

AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside the AIOs represent one of the most meaningful positions in the SERP, as they are the closest element we have to a first position link or a featured snippet. It's the new position zero. And that makes it prime real-estate for Google search visibility.

The 5 Stages of AI Marketing Maturity (with examples)

Admin — Tue, 26 May 2026 16:54:09 GMT

I am fascinated by the future. I also am worried about it.

Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand

Admin — Tue, 19 May 2026 20:00:00 GMT

The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.

From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility

Admin — Fri, 15 May 2026 18:59:59 GMT

I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Admin — Thu, 14 May 2026 18:30:53 GMT

Does having a brand presence on third-party review sites impact your visibility in AI search?