AI (Artificial Intelligence) Insights from Seer Interactive

6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)

Admin — Mon, 01 Jun 2026 04:00:00 GMT

This blog was originally published on February 12, 2025 and was updated on June 1, 2026.

UX research is powerful—but slow. Finding participants, analyzing responses, and making sense of data can take weeks.

From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy

Bryan Gunawan — Fri, 29 May 2026 04:00:00 GMT

Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO research and testing alongside our team

What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think

Admin — Thu, 28 May 2026 20:00:00 GMT

AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside the AIOs represent one of the most meaningful positions in the SERP, as they are the closest element we have to a first position link or a featured snippet. It's the new position zero. And that makes it prime real-estate for Google search visibility.

The 5 Stages of AI Marketing Maturity (with examples)

Admin — Tue, 26 May 2026 16:54:09 GMT

I am fascinated by the future. I also am worried about it.

Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand

Admin — Tue, 19 May 2026 20:00:00 GMT

The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.

From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility

Admin — Fri, 15 May 2026 18:59:59 GMT

I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Admin — Thu, 14 May 2026 18:30:53 GMT

Does having a brand presence on third-party review sites impact your visibility in AI search?

Buying ads on ChatGPT? Why you should check organic reputation first!

Admin — Thu, 30 Apr 2026 15:59:59 GMT

Most paid teams are approaching LLM ads the way we approach any new placement:

The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility

Admin — Mon, 27 Apr 2026 23:12:06 GMT

What AI Thinks About Your Brand Is Already Written.

We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026 Olympics to determine how AI decides who gets mentioned, who gets recommended, and why.

AIO Impact on Google CTR: 2026 Update

Admin — Fri, 24 Apr 2026 09:00:00 GMT

We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.