AI (Artificial Intelligence) Insights from Seer Interactive

The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach

Admin — Thu, 26 Mar 2026 18:00:00 GMT

Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, ChatGPT, or Gemini has become remarkably straightforward. Instead of navigating dashboards and building custom reports, you can simply ask "How many users visited from organic social last week?" and receive instant, accurate answers.

LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't

Admin — Tue, 24 Mar 2026 14:14:59 GMT

You are probably funding your competitors’ recommendations without realizing it.

This is the AI prompt you need to track and aren't

Admin — Wed, 18 Mar 2026 13:30:29 GMT

"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help us name and codify our new innovations and my friends recommended to me the following 2 philly agencies, Maven PR and AgileCat"

-- How your customer probably searches, we've done UX studies with real people and found that up to 44% of prompts included brands for one client.

The Listicle Window Is Closing in AI Search: 30% Decline MoM

Admin — Wed, 25 Feb 2026 17:06:36 GMT

Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.

How Marketers Must Prepare for Agentic Commerce in 2026

Admin — Thu, 19 Feb 2026 17:32:02 GMT

TL;DR:

There are actionable steps marketers can take today to prepare for agentic commerce
Agentic commerce will impact all commercial activity on the Internet, not just the purchasing of physical products
Marketers face uncharted territory which creates opportunities to get ahead of your competition
There are three things every marketer should prioritize ASAP to future-proof their marketing efforts

Recently I had an aha moment about agentic commerce, or as Kevin Indig has smartly coined, “conversational commerce.”

What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?

Admin — Tue, 17 Feb 2026 05:00:00 GMT

This post was originally published in August 2024 and refreshed in February 2026.

It’s Just Modern SEO — or Is It?

Generative AI search is changing the way people find answers to their questions, with a lot less friction. For now, not having cluttered layouts and typing in your natural language are some of the biggest pros of using Generative AI vs traditional searching in Google.

At Seer, we’ve always been in the “helping people get answers" business — and that includes helping you understand how Generative Search Optimization compares to traditional Search Engine Optimization.

What Is Generative Engine Optimization?

Generative Engine Optimization (GEO) focuses on improving visibility and accuracy of your brand in AI-driven platforms and answers, like ChatGPT, Gemini, Google’s AI Overviews, Claude, and Perplexity.

GEO can go by many names, including Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). We think of these acronyms as largely interchangeable and use GEO internally.

Generative Engine Optimization Is an Extension of SEO

As a refresher, Search Engine Optimization (SEO) is the practice of improving your website’s content, structure, and visibility so it can be discovered and ranked by search engines like Google.

At its core, SEO helps people find brands when they’re actively searching for answers, solutions, or expertise.

Similar But Different: SEO Helps Inform GEO

In SEO, our primary goal is to optimize a website and surface the right content to people searching for solutions in search engines. There's more to it than that, but at the end of the day, we're driving people directly to our website from search.

When it comes to GEO, showing up in AI-generated answers is influenced largely by the same signals that power strong SEO.

We’ve run the tests ourselves and confirmed: there is overlap with what helps in SEO and GEO, but the level of influence can vary by industry and AI platform.

Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.

Admin — Tue, 10 Feb 2026 13:26:54 GMT

Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. How do you self assess what tasks you get, which ones are automatable via AI, and how you can continue to create value.

What happens when marketing leaders can get answers to their own questions - and what that means for the analytics profession.

Marketers have ideas all the time, the brain is constantly in an "i wonder if" state, morning, shower, all day, afternoon, night, weekdays, weekends, holidays, normal days, for me I had a hypothesis about a piece of content on our website on a Saturday at 8am.

An Olympic-Sized View into How LLMs Actually Think

Admin — Thu, 05 Feb 2026 21:17:05 GMT

Live GEO Olympics Winter 2026 Results

See what AI thinks before AI shapes what everyone else thinks.

Finding	Status	Link
Citation Authority	Collecting Data...	[Coming Soon]
Temporal Velocity	We expected a speed gradient. We found a binary cliff. 97% of web-enabled LLMs integrated breaking news same-day. 2 still don't know what year it is.	Learn More
Narrative Persistence	Malinin was the 99% favorite. Two platforms reported he won gold. He finished 8th. AI doesn't just persist narratives. It manufactures them...	Learn More
Content-Based Geographic Framing	Collecting Data...	[Coming Soon]
Social Proof Correlation	3,064% Wikipedia growth. Zero AI impact. Events amplify authority. They don't create it.	Learn More

Note: Keep a watch on this table above, we will update GEO FINDINGS here throughout the Games...

Narratives don't form slowly anymore. They lock in while you're still watching. By the time you've finished reading about an Olympic upset (or your brand’s reputation), the AI's version of that story may already be established and informing others, regardless of whether it’s true or not.

During the 2026 Winter Olympics, we're tracking how seven major LLMs decide what's true, who to trust, and when they change their minds. In real time.

What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026

Admin — Wed, 04 Feb 2026 14:20:44 GMT

Key Takeaways

OpenAI will introduce advertising, giving ecommerce brands new ground to test out
Google now allows brands to surface offers directly in AI Mode’s shopping comparisons
Shopify and Google launched Universal Commerce Protocol (UCP) for AI-native transactions
Microsoft Copilot now supports direct checkout functionality
AI Brand Agents can serve as conversational shopping assistants directly on your website

The Bottom line: AI platforms are evolving from research tools into transaction layers — and brands need to prepare now.

Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.

Admin — Fri, 30 Jan 2026 15:55:19 GMT

Post written Jan 27, 2026