AI (Artificial Intelligence) Insights from Seer Interactive

From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility

Admin — Fri, 15 May 2026 18:59:59 GMT

I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Admin — Thu, 14 May 2026 18:30:53 GMT

Does having a brand presence on third-party review sites impact your visibility in AI search?

From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy

Bryan Gunawan — Fri, 08 May 2026 17:00:00 GMT

Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO research and testing alongside our team

Buying ads on ChatGPT? Why you should check organic reputation first!

Admin — Thu, 30 Apr 2026 15:59:59 GMT

Most paid teams are approaching LLM ads the way we approach any new placement:

The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility

Admin — Mon, 27 Apr 2026 23:12:06 GMT

What AI Thinks About Your Brand Is Already Written.

We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026 Olympics to determine how AI decides who gets mentioned, who gets recommended, and why.

AIO Impact on Google CTR: 2026 Update

Admin — Fri, 24 Apr 2026 09:00:00 GMT

We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.

Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics

Admin — Mon, 20 Apr 2026 22:00:51 GMT

While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts. Bing gives us a glimpse into the black box through grounding queries, a feature within its AI Performance report, currently in beta.

How to Optimize Your Website for Both Human and AI Visitors

Admin — Fri, 17 Apr 2026 16:00:00 GMT

Seer’s Framework for Human + Machine Design Testing

Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) team were presenting on a client call when each realized they had been optimizing the same client page — at the same time — without talking to each other.

Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You

Admin — Wed, 15 Apr 2026 18:00:00 GMT

We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypotheses, and our own behavior tell us that shifts are happening constantly.

Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search

Admin — Mon, 13 Apr 2026 17:59:59 GMT

What if there was a Google algorithm shift that you didn’t even know about?