Digital Marketing POV articles from Seer Interactive

How to Set SEO Goals & Objectives in the Age of AI Search

Admin — Fri, 19 Jun 2026 04:00:00 GMT

This blog was originally published on May 18, 2023 and updated on June 19, 2026.

Setting SEO goals has always required balancing ambition with realism. But in 2026, it requires something else too: a clearer picture of what "working" actually looks like when the search landscape is changing faster than most measurement frameworks can keep up.

AI Overviews, zero-click searches, and AI-native platforms like ChatGPT, Perplexity, and Gemini have fundamentally shifted how people find and engage with content. A brand can be cited in an AI-generated response, influence a purchase decision, and generate real business impact — with none of those actions showing up in session data.

Meanwhile, KPIs like traffic numbers that once served as a reliable proxy for SEO performance are becoming harder to interpret. Traffic can drop even when organic is working, and it can hold steady even when you're losing ground.

In this article, we'll walk through how to set SEO goals that reflect the current reality: ones that tie to business outcomes, account for the limits of traditional metrics, and give you a framework for measuring success even as the landscape keeps evolving.

Allow GPTBot to Crawl Your Site | Seer Interactive

Admin — Mon, 15 Jun 2026 04:00:00 GMT

Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't block your way out of visibility, and we still support that. However, things have changed significantly since then.

We've added 2026 updates throughout this post where our thinking has been refined, corrected, or made more specific, and a full update at the end on our thinking. But we have preserved our original post to really show what's changed.

A couple weeks ago, OpenAI, the creators of ChatGPT, released information about their web crawler GPTBot.

Everybody Calm Down. ChatGPT Didn't Kill Google — But It Did Change the Entire Search Landscape.

Admin — Fri, 12 Jun 2026 04:00:00 GMT

This blog was originally published on February 8, 2023 and was updated on June 12, 2026.

Back in February 2023, I wrote this blog arguing that ChatGPT wouldn't kill Google. Looking at things three years later, I was right — and I was also wrong in ways I didn't anticipate.

What I got right: Google is still the top search engine.

What I got wrong: I underestimated how quickly even traditional search would change, and how fast we'd move toward using AI-powered results as the primary experience rather than a feature bolted on the side.

No doubt about it, ChatGPT was one of the biggest web innovations we’d seen in years when it launched. It showed the general public the potential of AI assistance like nothing had before. The possibilities seemed endless. Even the creator of Gmail went so far as to say it would “eliminate” the SERP, “destroying the most valuable part of [Google’s] business.”

It turns out he wasn't too far off. He just got the mechanism and the timeline wrong. ChatGPT didn't change the SERP — Google did by introducing AI functionality.

How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl

Admin — Tue, 09 Jun 2026 04:00:00 GMT

This post was originally published on May 18, 2023 and was updated on June 9, 2026.

A few years ago, I wrote about treating your to-do list like a bowl of fruit.

Lemons were your dreaded tasks, apples were big focus blocks, oranges were chunked-up projects, and grapes were your quick wins.

I still think about the framework every day. But now that AI has entered the picture, it’s changed both how I “eat” my fruit and what's actually in the bowl.

If you didn’t read the original post, no worries; I'll give you a quick refresher. But if you have, buckle up, because we're doing a 2.0.

Top Challenges In B2B Paid Media & How To Solve Them | Seer Interactive

Admin — Mon, 29 Jul 2024 20:20:46 GMT

B2B marketers face several significant challenges in paid media marketing. From measuring ROI to managing limited budgets and aligning marketing efforts with sales teams, B2B marketers must navigate a complex array of obstacles to achieve their goals. This blog post delves into the primary challenges faced in paid media and offers robust strategies to overcome them, ensuring your marketing efforts are both effective and efficient.

AI and Community Impact| Seer Interactive

Admin — Wed, 26 Jun 2024 16:28:25 GMT

As the Community Impact Lead at Seer Interactive, I might seem like an unlikely candidate to integrate AI into my work. I’m not doing the nitty gritty work of SEO or deep diving into analytics. . Most of my work involves engaging our team in volunteer activities and looking for avenues to make financial gifts. There’s also the face to face interactions with community partners, such as visiting sites in person. I’m sure as I learn more about AI’s capabilities, I’ll find other ways to integrate it into my work, but there has been one main way that I’ve been able to leverage Chat GPT: to better clean up and synthesize my data between programs.

The Problem: Moving Data Between Two Record Keeping Systems

At Seer, we track all of our time, including volunteer hours. During my time here, we’ve used two different systems for time tracking. Separately, we use a corporate volunteer software called Bright Funds, where, amongst other things, we use it to categorize all of volunteering. So while, Wrike, our time tracking system, can tell me how many volunteer hours (down to the second) a team member has done. Bright Funds can tell me how many of those hours were done at homeless shelters vs food banks, etc. When we rolled out Bright Funds, we opted not to have our team members track their volunteer hours in Bright Funds instead of Wrike. Team members are already tracking everything in Wrike, it seemed like we’d be duplicating efforts and compromising accuracy to have folks track in two places.

Instead, I move hours over manually, from Wrike to Bright Funds. While, in theory, this is a great idea, in practice, it takes some time! Our team does a lot of volunteer hours! As our volunteer hours increased, so did the time I spent on this.

Enter ChatGPT and a Time Saving Solution

Much of the time it took me to move volunteer hours from Wrike into Bright Funds was spent on manipulating Excel data from a Wrike Export to get it into the correct format to upload into Bright Funds. The Wrike export contained rows of data that were insignificant to me and data was organized by person. For Bright Funds, I needed volunteer entries organized by organization. There were also smaller things that were just annoying and time consuming like rounding time spent to the nearest .25.

I started to play around with ChatGPT to see if I could create prompts that would help me manipulate the data the way I wanted. At first, it was definitely trial and error. Some prompts worked well! Others did not get me my desired result. There were several missteps. Finally, I was able to string together enough prompts to convert my export to my desired format in just seconds! My final step was creating a custom GPT with these prompts.

Custom GPTs and PB&J

While crafting my custom GPT, I often thought back to the elementary school activity that teaches children instructional writing. Children are often taught this skill by being asked to write down step by step, how to make a peanut butter and jelly sandwich. Then, the teacher will follow the directions to check the child’s accuracy. Building a custom GPT was just like this. It was very easy to initially overlook a small step that was crucial for success (just like a child forgetting to instruct their reader to unscrew the peanut butter jar!) Remembering the PB&J activity helped me make sure I didn’t skip a step. Since creating this custom GPT, I’ve created several others to help me manipulate Wrike export data for other uses.

Are you using ChatGPT for your community impact programs? We’d love to hear about it from you! Drop us a line.

Guide to Marketing, Inspired by Taylor Swift (Seer’s Version) | Seer Interactive

Admin — Tue, 04 Jun 2024 14:36:37 GMT

6 Ways to Elevate Client Service in Digital Marketing Through AI | Seer Interactive

Admin — Wed, 17 Apr 2024 19:39:15 GMT

At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can give us time back to focus on areas that can provide the most value through personalized, customized approaches to client business challenges and needs.

The Power of Integrated Marketing Campaigns | Seer Interactive

Admin — Mon, 15 Apr 2024 15:35:39 GMT

The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an impactful strategy.

Evolution from Google Discovery Ads to Demand Gen Campaigns

Admin — Wed, 03 Apr 2024 21:30:00 GMT

In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're focused on generating leads or selling products online, the challenges and victories are as varied as our Spotify playlists.