Digital Marketing POV articles from Seer Interactive

Top Challenges In B2B Paid Media & How To Solve Them | Seer Interactive

Admin — Mon, 29 Jul 2024 20:20:46 GMT

B2B marketers face several significant challenges in paid media marketing. From measuring ROI to managing limited budgets and aligning marketing efforts with sales teams, B2B marketers must navigate a complex array of obstacles to achieve their goals. This blog post delves into the primary challenges faced in paid media and offers robust strategies to overcome them, ensuring your marketing efforts are both effective and efficient.

AI and Community Impact| Seer Interactive

Admin — Wed, 26 Jun 2024 16:28:25 GMT

As the Community Impact Lead at Seer Interactive, I might seem like an unlikely candidate to integrate AI into my work. I’m not doing the nitty gritty work of SEO or deep diving into analytics. . Most of my work involves engaging our team in volunteer activities and looking for avenues to make financial gifts. There’s also the face to face interactions with community partners, such as visiting sites in person. I’m sure as I learn more about AI’s capabilities, I’ll find other ways to integrate it into my work, but there has been one main way that I’ve been able to leverage Chat GPT: to better clean up and synthesize my data between programs.

The Problem: Moving Data Between Two Record Keeping Systems

At Seer, we track all of our time, including volunteer hours. During my time here, we’ve used two different systems for time tracking. Separately, we use a corporate volunteer software called Bright Funds, where, amongst other things, we use it to categorize all of volunteering. So while, Wrike, our time tracking system, can tell me how many volunteer hours (down to the second) a team member has done. Bright Funds can tell me how many of those hours were done at homeless shelters vs food banks, etc. When we rolled out Bright Funds, we opted not to have our team members track their volunteer hours in Bright Funds instead of Wrike. Team members are already tracking everything in Wrike, it seemed like we’d be duplicating efforts and compromising accuracy to have folks track in two places.

Instead, I move hours over manually, from Wrike to Bright Funds. While, in theory, this is a great idea, in practice, it takes some time! Our team does a lot of volunteer hours! As our volunteer hours increased, so did the time I spent on this.

Enter ChatGPT and a Time Saving Solution

Much of the time it took me to move volunteer hours from Wrike into Bright Funds was spent on manipulating Excel data from a Wrike Export to get it into the correct format to upload into Bright Funds. The Wrike export contained rows of data that were insignificant to me and data was organized by person. For Bright Funds, I needed volunteer entries organized by organization. There were also smaller things that were just annoying and time consuming like rounding time spent to the nearest .25.

I started to play around with ChatGPT to see if I could create prompts that would help me manipulate the data the way I wanted. At first, it was definitely trial and error. Some prompts worked well! Others did not get me my desired result. There were several missteps. Finally, I was able to string together enough prompts to convert my export to my desired format in just seconds! My final step was creating a custom GPT with these prompts.

Custom GPTs and PB&J

While crafting my custom GPT, I often thought back to the elementary school activity that teaches children instructional writing. Children are often taught this skill by being asked to write down step by step, how to make a peanut butter and jelly sandwich. Then, the teacher will follow the directions to check the child’s accuracy. Building a custom GPT was just like this. It was very easy to initially overlook a small step that was crucial for success (just like a child forgetting to instruct their reader to unscrew the peanut butter jar!) Remembering the PB&J activity helped me make sure I didn’t skip a step. Since creating this custom GPT, I’ve created several others to help me manipulate Wrike export data for other uses.

Are you using ChatGPT for your community impact programs? We’d love to hear about it from you! Drop us a line.

Guide to Marketing, Inspired by Taylor Swift (Seer’s Version) | Seer Interactive

Admin — Tue, 04 Jun 2024 14:36:37 GMT

6 Ways to Elevate Client Service in Digital Marketing Through AI | Seer Interactive

Admin — Wed, 17 Apr 2024 19:39:15 GMT

At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can give us time back to focus on areas that can provide the most value through personalized, customized approaches to client business challenges and needs.

The Power of Integrated Marketing Campaigns | Seer Interactive

Admin — Mon, 15 Apr 2024 15:35:39 GMT

The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an impactful strategy.

Evolution from Google Discovery Ads to Demand Gen Campaigns

Admin — Wed, 03 Apr 2024 21:30:00 GMT

In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're focused on generating leads or selling products online, the challenges and victories are as varied as our Spotify playlists.

2023 Community Impact Report | Seer Interactive

Admin — Mon, 01 Apr 2024 18:26:00 GMT

We are proud to share our 2023 Community Impact Report, detailing our wins and places for growth. Join us as we delve into the insights and lessons learned from our endeavors this past year.

41 SEO RFP questions you should be asking that most templates miss

Admin — Sat, 16 Mar 2024 19:54:27 GMT

This post isn't only for companies looking for RFP guidance for their upcoming SEO project.

In-house teams: understand what to expect and how to align agencies with your roadmap
Agencies: prepare for smarter client questions and refine your approach to pitching
Companies with existing SEO partners: evaluate your teams’ future readiness

>>> Take me right to the questions! <<<

As the digital marketing world is becoming more and more fractured, companies have to manage all that complexity and find a partner who can lean into that complexity. TikTok, YouTube, Pinterest, and other sites with search boxes are showing up more and more. Artificial intelligence & Generative AI is reshaping the how SEO work gets done and how our customers get answers. Google is adjusting algorithms at an unprecedented pace, removing automated spam that is growing exponentially due to the AI content boom.

Top 5 Traits of Successful Seer Team Members | Seer Interactive

Admin — Fri, 23 Feb 2024 23:31:38 GMT

Our Culture: The Foundation of Success at Seer Interactive

At Seer Interactive, our culture is the bedrock of our success, and we're always on the lookout for individuals who share our passion for innovation, quality, and community.

Demystifying AI Concepts for Non-Technical Marketers | Seer Interactive

Admin — Sat, 10 Feb 2024 00:33:59 GMT

In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you're eager to embrace the future but find the technical jargon overwhelming, look no further. Together, we'll demystify the complexities and shed light on some technical concepts. Our goal isn't to become experts, but to know enough fundamentals to successfully leverage this new technology as part of our daily workflows and processes.