World wide web marketers face a constant struggle for Leads (people who left their data on the website) and potential customers. They search for future clients in all available channels. People are caught while searching for items (SEO + AdWords), according to social media activities and researching company webpages (forms, download centers), in brick-and-mortar stores (surveys, loyalty programs), and in the mobile channel (apps, search). Unfortunately, a single action of getting someone’s email address is just the beginning - according to statistics, only 1-2% of freshly acquired leads are... More...

The post Marketing Automation 101: How to Pick and Implement a Platform appeared first on SITEIMPULSE® Blog.

This year's edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones.

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You can publish... More...

The post E-Marketer Tools – 2017 edition [infographic] appeared first on SITEIMPULSE® Blog.

What are the real risks for websites running on an outdated version of WordPress? Why install updates if the website is working properly? What to do to be able to rest easy?

Photo by: Sébastien Launay

WordPress
WordPress is the most popular CMS in the world. It is being us... More...

The post Is your website WordPress based? It may be in danger. appeared first on SITEIMPULSE® Blog.

New edition of this infographic is out:

"E-Marketer Tools - 2017 edition"

With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing.

This little "cheat sheet" includes over 80 applications - two (the best two, in our opinion*) for every of 41 categories, divided into 9... More...

The post E-Marketer Tools – 2016 edition [infographic] appeared first on SITEIMPULSE® Blog.

You need to verify the work of the agency that built a new website for you? Or maybe you want to decide whether your old site should be renovated? Start with checking the most important features of the website on your own.

Photo by: U.S. Naval Forces Central Command/U.S. Fifth F... More...

The post How to check a website? appeared first on SITEIMPULSE® Blog.

The time has come that you really MUST adapt your website to mobile devices. I explain why and suggest how to do it best.

Photo by: Hernán Piñera

‘Fix mobile usability issues found on …’
Such alerts have recently been received by those users of Google... More...

The post Keep ignoring mobile and you’ll lose your ranking in Google appeared first on SITEIMPULSE® Blog.

I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget.
Why it’s worth monitoring your brand
Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good.

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The post How to successfully monitor your brand on the Internet? appeared first on SITEIMPULSE® Blog.

And how much is a house? This question is just as general and also can’t be answered without lots of additional information. ‘Universal’ cost of making a website is what people ask interactive agencies, individual website creators and Google about.

Photo by: Timothy Allen

WWW... More...

The post How much does a website cost? appeared first on SITEIMPULSE® Blog.

Google has finally introduced the long awaited functionality in Analytics - the world's most popular package to track website traffic. An ability to automatically exclude traffic generated by bots.

Photo by: Sergey Ivanov

Bots and spiders
Some sources indicate that More...

The post Filter out bots from the statistics of your website in Google Analytics appeared first on SITEIMPULSE® Blog.

Desktop monitors, laptops, netbooks, tablets, smartphones and even TV's. There are so many devices and every one of them comes in many versions with different display sizes. And with mobile devices there's also orientation (vertical/horizontal) to consider.

What's more, there's after all no obligation to use the web browser in a maximized window. In this way we get an unimaginable number of window sizes in which a website can be opened.

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The post Why a website looks different on different screens? (and what to do with that) appeared first on SITEIMPULSE® Blog.