The Switch - What is the meaning of advertising today?

kennybeck — Tue, 01 Nov 2011 16:51:00 -0400

All forms of traditional, terrestrial broadcast are just mere shadows of their glorious past. I call the past glorious only because it worked, period. Not that it was without its problems but it worked. Little did the powers that be who controlled the mass amounts of revenue generated by the medium as a most prolific tool for decades and a majorly important part of the fabric of our lives and existence in so many ways that deep regret and remorse is starting to replace the short lived hubris experienced by the merchants of greed who hatched their foolish idea. Sure, one day it might actually turn out to be something worthwhile but it almost certainly NOT happen in my lifetime and probably not in the lifetime of my grandchildren either. It’s just fraught with to many ridiculous issues that have to be solved before it becomes at least viable in the smallest of ways.

It’s hard to imagine advertisers being to supportive of it given the fact that the medium is adversely effecting their business by not helping their business in any shape form or fashion. What were these numb-nuts thinking when they did all this? Oh, yea right - greedy little bastards aren’t they? Ok, so now that you have SCREWED everybody even remotely related to or dependent on terrestrial broadcast media (not only terrestrial radio now. it’s started to cross over into broadcast television while a whole bunch of people living in denial actually would like to make you believe that broadcast television is always going to be the best and most solid means of reaching large numbers of audiences. BULLSHIT! You can blow smoke up my ass maybe one time, but that’s it. Now matter how you work so hard at trying to keep the image up that the “numbers” support your case and theory, I am not buying it. Not one iota of it. All I see is a dying medium going for a last hurrah’s. One last mega orgy of stupidity before the lights go dark and somebody says, “hey, who turned out the lights”?Wake up people.

If you want something done right you’ve got to do it your damn self. The “something done right” I speak of is an engaging radio and television broadcast format that is built on a sustainable platform for at least the next hundred years. You don’t know what I’m talking about huh? That’s okay. If I am able to get your attention at least a little bit with my unorthodox departure in writing by using a few “cuss” words, so be it. “I have a dream”, isn’t that what “the man said”? I have a solution that trades on the traditional premise which made these two different forms of media so captivating to general public’s around the world in the first place. And no, it has nothing to do with IPTV’s brilliant ruse of asking television creators to send them their content - their willing to make deals with you. Isn’t that just swell. I mean they and the !@#$$$% who “brilliantly” almost got away with demolishing any remnants of traditional, terrestrial broadcast now want to pretend and make us believe that the pending promise of their new rendition of television broadcast (as was with those equally clever studs who spearheaded the satellite radio debacle) that we have been waiting so patiently to see - having spent untold billions, no perhaps trillions (so much slight of hand going on “one never knows, do one”?) is turning out to be nothing more than a Trojan Horse? Tsk, tsk.. You should be quartered and…. never mind. Follow my lead on this at least for the next few weeks and I promise I will introduce you to a far better course of action that portends to be the real catalyst for change- for the consumer, for advertisers, for content creators, for sponsors and for performing talent - I PROMISE!

A review:
(Just a thought…My understanding that radio’s primary purpose was to sell you a refrigerator/truck etc and that the one thing artist benefited from over other forms of advertising is that we had the opportunity for the consumer to hear our “audio business card” with potential revenue in sales/publishing and concerts)

In reference to radio - all that you say has significance to the overall concept, no doubt, but radio has primarily been able to grow an flourish because of its ability to keep local communities informed - sort of like a local “circus barker”. You know, like a carny at the circus, “come one, come all to the greatest show on earth”. You have to remember the barker predates any of this so that when radio advanced into a technological advanced stage, the natural proclivity of advertisers in a local markets wanting to get the word out to local consumers one of the easiest ways was through using a “traveling salesman ( and barker) who would travel from town to town is his wagon full of “magic elixirs and potions to cure what ails you. Imagine that scene from the “Wizard of Oz” with the traveling salesman who wound up being the “wizard” himself because of all the fanciful tales he could spin and exotics items he would have secreted in his various compartment “stores” - fanciful perfumes from Paris, the finest silk and lace stockings, books, magazines etc.. If we remember our roots and the beginnings we will always have a guide to the future. Being old enough to remember delivery of Pepsi, Coke and ice and the beginnings of Mr.Softee and the Good Humor man (well maybe not the beginning. These all can be viewed as the precursors and reasons for shaping terrestrial radio into the broad based media it had become. The fact that we were able to present our “audio business card” was merely an afterthought that we concluded after watching the burgeoning growth of radio from it’s humble beginnings.

http://superstarcase.com

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Worldwide Digital Entertainment Network

kennybeck — Sat, 22 Oct 2011 22:11:00 -0400

Superstarcase is a format, ever evolving into a perfect forum for talent all over the world to express themselves in. The difference of us as opposed to any other remotely like minded concept is:

We are are hybrid entertainment federation dedicated to the principle of establishing a new dynamic of showcase perform in commercial and terrestrial performing arts. Our goal is to establish a global entertainment industry sanctuary that breeds unprecedented talent and the respect that comes along with such a lofty accolade. We do not believe in ridicule being heaped on performers. Their job is hard enough. We believe that ALL performing artists now have the ability and tools to now reach plateaus in their careers that were once almost unimaginable. The proliferation of the Internet has unleashed a power for all of civilization to witness the creation of the greatest content and of the greatest performers to ever live. It is directly our intention to provide performers with the ability to bring to the world something so spectacular in their performing abilities that they will be accorded the recognition of showcasing the most unprecedented and unfathomable display in the annals of performing arts history for all times.

This is not bluster nor is it hype. Unlike most commentary that relates to entertainment productions and performing talent today, every scintilla of every word expressed is from from the very deepest depths of my being and entire soul. The spread of this nature of talent IS the key to the world of global entertainment getting in sync with audiences internationally. Artist are no longer tied to tyrannical behavior often foisted upon them by different, powerful elements within the structure of a system that has become denigrated by the denizens of a corrupt, more often than not immoral institution. With this burst of freedom to create at will comes greater creative opportunity than the world has ever known before. These are truly heady and exciting times with practically all the limitations that once existed being lifted or shattered by the sheer brilliance of technology.

Bringing terrestrial entertainment of the 20th century into the future is an absolute a necessity now. It would seem that a higher power has determined that the unfairness and wretchedness of this past system needed to be replaced and though there are still some left over remnants of this checkered past, their days are numbered while they, unwittingly sit, plan and scheme how to wrest control once again from an industry they are neither wanted in or will no longer be tolerated in. Of course, with their unending access to untold fortunes and resources manipulated by these fortunes being their shield of protection or conduit with which to slay and quell any resistance to their overtures, they sit in a cloud of haze seemingly unaware or unaffected by the discontent of the billions whose lives are effectively interfered with by this small group off “Marie Antoinette’s”. Lest they be careful not to suffer a similar fate.

Your career must incorporate an number of important elements that Superstarcase can guide you through, implementation and augmentation. Of curse there are other very significant task that must be paid attention to as well, but it all starts with implementing the proper engaging content and augmenting it with cerebral and other upgrades to enhance the audiences view of all you have become. You no longer need to worry about appeasing a handful of pompous elitist to see if you can garner their approval and have a proverbial “bone” thrown to you. We will help you put the proper content out there to a wide mass of audience and allow them to be your critics, this without the circumvention of a “middle man”. Though some middlemen have been useful in creating the proper concept and avenues for helping artists careers flourish, the majority have not and stand only as interference or worst yet, preventing an artist to reach his true potential due to bad advice or the opportunity to connive or deceive.

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Kenny Beck - Digital Entertainment Concepts

The Switch - What is the meaning of advertising today?

Worldwide Digital Entertainment Network