Golf Business Monitor

When Tradition Meets the Network Edge: Inside Cisco’s New Partnership With The R&A

Miklos Breitner — Fri, 10 Jul 2026 06:25:42 +0000

Golf has always prided itself on ritual, the same fairways, the same silverware, the same reverence for the game’s history. But behind the pageantry of The Open and the AIG Women’s Open, a quieter transformation is underway, and it has less to do with clubs and greens than with routers, firewalls, and bandwidth. Cisco has […]

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La Cala Resort’s new golf hub: A smart bet on the modern golf traveler

Miklos Breitner — Thu, 09 Jul 2026 08:43:33 +0000

La Cala Resort, already recognized as one of the Costa del Sol’s most complete golf destinations, has just opened a redesigned Golf Hub, and it’s a move that says a lot about where golf resorts need to head in 2026. What’s actually there The Golf Hub brings the resort’s practice and learning facilities under one […]

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AI in golf club management software: a professional analysis

Miklos Breitner — Thu, 09 Jul 2026 06:35:23 +0000

AI has moved from a marketing buzzword to an operational layer across three distinct categories of golf technology, and it is worth separating them clearly because they solve different problems for course operators. All-in-One Platforms with Embedded AI Vertical AI Concierge Agents Course Maintenance and Agronomy AI Platforms that combine drone and sensor data recommend […]

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How SalzburgerLand is turning golf into a year-round alpine experience — An interview with Leo Bauernberger

Miklos Breitner — Wed, 08 Jul 2026 13:52:28 +0000

In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region’s golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I met Leo Bauernberger, and after a great conversation, I invited him for an interview, which he kindly […]

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Husqvarna’s First Green Partnership: A blueprint for getting industry sponsorship right

Miklos Breitner — Wed, 08 Jul 2026 08:03:35 +0000

Husqvarna‘s announcement that it has become the first major industry body in the UK to sign up as a Friend of First Green is more than a nice line in a press release. For an industry that has spent years trying to fix its recruitment pipeline, it’s a signal that manufacturers are starting to see […]

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Why Noteefy bought its way to golf’s 1st unified revenue platform

Miklos Breitner — Tue, 07 Jul 2026 06:47:10 +0000

Golf has always run on gut feel. Pricing, staffing, and marketing decisions get made on the strength of a manager’s memory of last season, not a live read of what’s actually happening on the course today. That gap, between what operators think is happening and what the data says, is the opening Noteefy just spent […]

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GCAE launches “The 19th Room” to break down golf industry silos

Miklos Breitner — Mon, 06 Jul 2026 11:13:07 +0000

The Golf Course Association Europe (GCAE) has introduced a new leadership platform designed to get golf’s decision-makers talking to each other, rather than only within their own corner of the industry. The initiative, called The 19th Room, held its inaugural gathering, “Edition Zero,” from 15 to 17 June at Victoria Golf Resort & The Els […]

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Laguna Golf Phuket bets on frictionless booking to win the golf traveler

Miklos Breitner — Mon, 06 Jul 2026 06:33:39 +0000

The integrated resort’s new Stay & Play packages solve a real booking problem, but the golf and the beds aren’t new, and neither is the competition circling Phuket’s fairways. Golf travel has always had an awkward middle step. A traveler picks a destination, maybe even a hotel, and then hits a wall: calling a resort […]

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Players 1st’s AI Assistant: A new layer of intelligence for golf club management

Miklos Breitner — Thu, 02 Jul 2026 11:08:36 +0000

Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what the company calls a “Golf Intelligence Infrastructure”. It is a platform built on more than a decade […]

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The 2026 VP Bank Swiss Ladies Open: Where worldclass golf meets business opportunity on Lake Zug

Miklos Breitner — Thu, 02 Jul 2026 06:52:48 +0000

From August 13 to 15, 2026, the shores of Lake Zug will once again host the biggest stage in Swiss women’s golf. Migros Golfpark Holzhäusern will welcome the Ladies European Tour (LET) for the 7th edition of the VP Bank Swiss Ladies Open — Switzerland’s largest and most prestigious international tournament for professional female golfers. […]

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