Golf Business Monitor

Farm Neck Golf Club’s renovation reveals a bigger strategy: Sell the shoulder season

Miklos Breitner — Wed, 19 Aug 2026 11:38:27 +0000

On Martha’s Vineyard, where summer crowds and sky-high prices define July and August, Farm Neck Golf Club is betting its future on the months most visitors skip. A comprehensive renovation completed in spring 2025, paired with a deliberate pricing strategy, is repositioning this public-access course as a spring and fall destination rather than a peak-season […]

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Fanatics’ Ryder Cup deal signals golf’s merchandising arms race has arrived

Miklos Breitner — Wed, 19 Aug 2026 05:53:44 +0000

The European Tour Group has handed Fanatics the keys to its retail kingdom. Under a newly announced multi-year agreement, the US-based digital sports platform becomes the exclusive operator of the Official DP World Tour Store and the European Ryder Cup Store, and takes on exclusive retail rights for the 2027 Ryder Cup at Adare Manor. […]

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TaylorMade Hi-Toe 5 Wedge: Product review & market analysis

Miklos Breitner — Tue, 18 Aug 2026 06:27:42 +0000

TaylorMade Hi-Toe 5 wedge is the 5th generation of TaylorMade’s high-toe wedge franchise and, alongside MG5, completes what the brand calls its “Forged Family”, a fully forged wedge lineup spanning gap-through-lob wedges, sharing one construction philosophy across two distinct head shapes. The headline technical stories are Before starting the review, I want to share an […]

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PIF London Championship: A smart tourism play, but the real ROI starts after the final putt

Miklos Breitner — Mon, 17 Aug 2026 06:42:50 +0000

The 2026 PIF London Championship at Centurion Club was more than a Ladies European Tour tournament. For Golf Saudi and the Saudi Tourism Authority (STA), it was effectively a four-day international tourism sales activation disguised as a golf event. That distinction matters. The tournament itself delivered a strong sporting product: 120 professionals, a $2 million […]

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Reciprocal Agreement Review: Laguna Golf Phuket × Viya (UAE)

Miklos Breitner — Fri, 14 Aug 2026 06:32:48 +0000

The deal in brief: Laguna Golf Phuket‘s members now get reciprocal access to Viya’s UAE portfolio, including Emirates Golf Club (Dubai Desert Classic host) and Jumeirah Golf Estates (DP World Tour Championship home), and vice versa, with rates and eligibility governed by each club’s own terms. The announcement leans heavily on direct flight connectivity (three […]

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Why has Nespresso only now become Troon’s latest preferred partner?

Miklos Breitner — Thu, 13 Aug 2026 06:35:40 +0000

There’s a particular kind of ritual embedded in golf culture: the pre-dawn arrival at the clubhouse, the quiet clink of a coffee cup before the first tee shot. It’s a moment brands have long tried to claim, and few are better positioned to do it than Nespresso, which has just been named a preferred partner […]

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Cleveland Golf RTZ 2 wedge review: A legend returns to the drawing board

Miklos Breitner — Wed, 12 Aug 2026 11:34:47 +0000

When a company brings its founder back into the design room, it’s worth paying attention. That’s exactly what Cleveland Golf has done with the RTZ 2, the next chapter in its tour-inspired wedge lineage, and the first RTZ iteration to carry Roger Cleveland’s fingerprints directly on the sole grinds since he returned to the design […]

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The future of golf resorts is about more than golf: Ferenc Zsolt Horvath on the Zala Springs Vision

Miklos Breitner — Wed, 12 Aug 2026 07:14:27 +0000

For Zala Springs Health & Golf Resort, the future of golf hospitality is about much more than the golf course. As the resort continues to expand its hospitality, wellness, gastronomy, conference and leisure offering, its ambition is to create a destination where guests have compelling reasons to stay longer, return more often and experience more. […]

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Golf Genius names Sean Dainty MD – International, setting up its next global growth chapter

Miklos Breitner — Tue, 11 Aug 2026 09:59:35 +0000

Golf Genius, the technology platform powering tournament operations and club management for golf organizations worldwide, has named Sean Dainty as Managing Director – International. The appointment comes at a moment of considerable momentum for the company, which now serves more than 11,000 clients, associations, and organizations across more than 60 countries, including partnerships with over […]

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AI won’t replace your golf simulator business. It will replace your spreadsheet.

Miklos Breitner — Tue, 11 Aug 2026 06:23:10 +0000

Most indoor golf operators aren’t short on data. They’re short on time to ask it anything. In this interview, Alba co-founder and CEO Eric Holm makes the case that the biggest revenue leaks in simulator venues aren’t intelligence problems; they’re visibility problems. Pricing a Tuesday afternoon the same as a Friday night. Expanding capacity based […]

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