Golf Business Monitor

Why The Alto Club’s new par-3 course is a blueprint for golf resort growth

Miklos Breitner — Tue, 08 Sep 2026 05:41:38 +0000

Sotogrande’s SO/ Golf & Spa Resort has just closed a strategic gap that most golf developments never solve — and the numbers explain why other operators should be paying attention. The Alto Club has officially opened its new 9-hole Par-3 course, designed by Ryder Cup legend Manuel Piñero, completing the resort’s Golf & Academy offering […]

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TaylorMade’s Charlie Woods signing: Surname recognition meets genuine golf pedigree

Miklos Breitner — Mon, 07 Sep 2026 09:14:22 +0000

TaylorMade Golf’s announcement that it has signed AJGA champion Charlie Woods to its junior and collegiate NIL roster will inevitably be read through one lens first: he is Tiger Woods’ son. But a closer look at the deal, and at TaylorMade’s broader amateur strategy, suggests this is less a speculative name-brand wager than a calculated […]

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Why sustainable dining is becoming the new par for luxury golf resorts

Miklos Breitner — Fri, 04 Sep 2026 11:25:07 +0000

Golf tourism built its reputation on manicured fairways and championship pedigree. Increasingly, what’s on the plate after the eighteenth hole matters just as much. For decades, luxury golf resorts told a story about grass: the cut of the fairway, the speed of the greens, the pedigree of the course architect. Today, a parallel story is […]

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Driving the game forward: Why golf needs more women at the top

Miklos Breitner — Thu, 03 Sep 2026 09:49:32 +0000

Golf has long prided itself on tradition, but the industry’s future depends on a very modern imperative: getting more women into leadership positions at clubs, resorts, and governing bodies. From boardrooms to pro shops, the case for gender-diverse leadership in golf is no longer about representation alone. It is about commercial performance, member engagement, and […]

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Why smart golf clubs are turning rental trolleys into a profit center, and betting on PowaKaddy to do it

Miklos Breitner — Wed, 02 Sep 2026 09:52:13 +0000

A quiet transformation is happening on golf courses, and it has nothing to do with green fees, membership tiers, or the pro shop’s latest apparel drop. It’s happening in the cart barn — or, more precisely, in the trolley bay. Electric golf trolleys, once viewed as a minor convenience item for on-course retailers, have become […]

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Closer to the Ground, Closer to Perfect: Inside the ECCO GOLF BIOM C5 PREMIUM

Miklos Breitner — Wed, 02 Sep 2026 05:12:35 +0000

Earlier this year, the ECCO GOLF BIOM C5 became one of the standout performance releases in golf footwear, winning over golfers with its blend of stability, comfort, and a modern BOA-driven fit. ECCO GOLF has now extended that platform upward with the BIOM C5 PREMIUM, a model built for the top end of the category […]

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Scotty Cameron Phantom 9.5R Review: The tour mallet everyone’s chasing

Miklos Breitner — Tue, 01 Sep 2026 11:30:10 +0000

If you’ve watched a PGA TOUR broadcast this season, you’ve probably seen the Phantom 9.5R in action more than you realize. It’s the putter behind 3 of Cameron Young’s TOUR victories, including this year’s PLAYERS Championship, and the one Jackson Koivun switched into just a week before firing 25-under to win the 3M Open by […]

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How brands can grow revenue without expanding their sales force

Miklos Breitner — Tue, 01 Sep 2026 08:58:14 +0000

The email usually arrives in the middle of a product drop. A head professional in Scottsdale wants to know whether the brand sells wholesale, what the minimums are, and whether a polo can carry a club crest before Member-Guest weekend. Then a dozen more arrive that month, from Hilton Head, Bandon, and a resort in […]

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Troon selected to manage Achasta Golf Club in Dahlonega, Georgia

Miklos Breitner — Mon, 31 Aug 2026 06:35:55 +0000

Troon has been selected to manage Achasta Golf Club, a semi-private club nestled in the North Georgia Mountains just outside Dahlonega. The appointment follows Achasta Golf Club’s recent acquisition by Legacy Golf Properties, a Kerrville, Texas-based ownership group, and marks a new chapter for the picturesque mountain club. Under the new agreement, Troon will oversee […]

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Why Glen Moray’s Senior Open extension is a masterclass in category ownership

Miklos Breitner — Fri, 28 Aug 2026 06:50:26 +0000

When Glen Moray signed on as the ISPS Handa Senior Open’s first-ever ‘Official Whisky’ back in 2024, it was a modest bet: a Speyside distillery attaching itself to Europe’s only senior major, hoping golf and whisky fans would find each other. Three years and a very sunny Gleneagles later, that bet has paid off enough […]

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