• Both apps can make products, collections, pages and even the full storefront private.
• Wholesale Lock Manager B2B lets merchants remove prices from the complete catalogue, chosen products or specific collections. Easy Wholesale Lock’s documented price setting works across the whole store.
• Easy Wholesale Lock has a flat price of $9 per month. WLM begins at $9.99 per month and charges according to the store’s Shopify plan.
• WLM supports 29 languages and works with tools such as Wholesale Pricing Discount B2B, WSH Order Form & ReOrder, page builders and search apps.

Wholesale Lock Manager B2B vs Easy Wholesale Lock for B2B help merchants keep selected parts of their Shopify store away from general visitors.

A merchant can use either app to create a private wholesale collection, remove prices from public view or protect a page with a password. The two apps approach pricing visibility and customer qualification differently, though.

Quick Comparison: Wholesale Lock Manager B2B vs Easy Wholesale Lock

Monthly Cost and Trial Period

Cost is an important part of the Wholesale Lock Manager B2B vs Easy Wholesale Lock for B2B decision.

Cost of Using Wholesale Lock Manager B2B

Wholesale Lock Manager B2B provides free access while a store is in development or trial mode. Once the store goes live, the following prices apply:

• Shopify Basic: $9.99 per month or $99.48 per year
• Shopify Grow: $16.99 per month or $169.20 per year
• Shopify Advanced: $24.99 per month or $248.88 per year

Merchants receive a 17% saving with annual billing. There is also a seven-day trial for each paid tier. The main locking tools remain available across all three plans.

Cost of Using Easy Wholesale Lock for B2B

Easy Wholesale Lock for B2B allows developers to try all its paid functionality without charge on a development store.

Live stores pay $9 per month for the Premium plan. Basic, Grow and Advanced stores are charged the same monthly amount. Merchants can test the paid plan for 14 days.

Easy Wholesale Lock costs less when both apps are paid monthly. The saving is only $0.99 for a Basic store, but it becomes larger for Grow and Advanced stores.

Wholesale Lock Manager B2B gives merchants the option to pay annually at a reduced rate. Easy Wholesale Lock does not presently display an annual subscription on its App Store page.

Controlling Prices and Buying Access

Both apps can keep prices away from visitors who have not signed in or qualified for access. They can also stop unauthorised customers from completing a purchase.

WLM provides more control over where price hiding is used.

Merchants can build separate Hide Element rules and apply them across the catalogue or limit them to chosen products and collections. Different customer groups can also have different rules.

Easy Wholesale Lock also provides a login-to-view-price setup. According to its current help documentation, however, this price setting covers the entire store rather than a chosen set of products.

WLM may therefore fit a combined retail and wholesale store better when public pricing must remain visible on some products but not others.

Products, Collections, Pages and Storefront Locks

The apps have similar capabilities when the aim is to make content completely private.

WLM can place restrictions around individual products, collections, store pages, URLs or the complete storefront.

Easy Wholesale Lock covers products, collections, pages, blog content, the cart and the whole website. Merchants can define what falls inside a rule and make exceptions where required.

Both apps can send blocked visitors somewhere else. This could be the customer login screen, an account application page or another URL.

Deciding Which Customers Get Access

Easy Wholesale Lock offers a broader selection of conditions connected to customer activity.

Along with login status, customer tags and manually selected buyers, it can qualify customers using:

• Their total spend
• The number of orders they have completed
• An order placed within a particular period
• Their marketing subscription status
• Their location
• A product they previously purchased

Wholesale Lock Manager B2B takes a more direct approach to wholesale access. Its rules can use login status, customer tags, email addresses, selected countries and passcodes.

This may be enough for stores that already tag approved wholesalers. Easy Wholesale Lock is more suitable when the merchant wants store access to change according to buying activity.

Password Entry and Private Links

Neither app requires every restricted visitor to have a permanent customer tag.

Merchants can provide a password or private entry link to selected people. That can help with short-term access where building detailed customer rules is unnecessary.

For straightforward password protection, both apps offer a similar solution.

Merchants planning a complete gated catalogue can also read our guide on how to create a private wholesale area on Shopify.

Store Search, Google and Theme Testing

Restricted products should not remain visible in other areas of the storefront.

WLM includes settings that can remove locked products from collection pages, menus and the store’s internal search. Merchants can also keep those products away from Google and other search engines.

Easy Wholesale Lock can remove locked listings from collection pages and storefront search. Its help centre provides another setting for excluding products and collections from Shopify sitemaps.

WLM also lets merchants check their rules on a theme that has not been published. This is useful when a new theme is being prepared and the team wants to confirm that its wholesale restrictions work before launch.

Unpublished-theme testing is not mentioned on Easy Wholesale Lock’s current listing or its main lock setup page.

Compatible Apps and Available Languages

WLM states compatibility with Wholesale Pricing Discount B2B, WSH Order Form & ReOrder, page builders, and filter and search tools.

Easy Wholesale Lock works with Easy Wholesale Bulk Order Form and Pro:Tagger.

WLM currently supports 29 languages. Easy Wholesale Lock supports eight. Stores operating in several countries should still check every locked page, replacement message and login prompt in the languages they plan to use.

Merchants already using Wholesale Helper products may find WLM easier to add to their existing setup.

When WLM May Be More Suitable

Consider Wholesale Lock Manager B2B when:

• Price visibility must change by product or collection.
• Separate buyer groups require different price rules.
• The team wants to check restrictions on a theme before publishing it.
• Locked products should remain out of storefront and external search results.
• Other Wholesale Helper products are already installed.
• The storefront is available in several languages.

When Easy Wholesale Lock May Be More Suitable

Consider Easy Wholesale Lock when:

• Keeping the monthly app cost as low as possible is important.
• A 14-day testing period would be useful.
• Prices can be removed throughout the full store.
• Buyer access depends on spending or previous purchases.
• Several customer conditions need to work together.
• A lock needs a scheduled start.

Making the Final Choice

There is plenty of overlap between these two apps. Either one can handle regular product restrictions, collection locks, wholesale login requirements and password-protected pages.

Easy Wholesale Lock stands out for its behavioural customer filters. It can be helpful when access depends on what someone has spent or ordered. It also carries the lower monthly fee.

WLM provides finer control over price visibility. A merchant can choose exactly which products or collections should have hidden prices and apply separate rules to different customer groups. Its wider language support, unpublished-theme testing and Wholesale Helper integrations may also influence the decision.

Frequently Asked Questions on Wholesale Lock Manager B2B vs Easy Wholesale Lock for B2B

• For everyday wholesale gating, the apps cover much of the same ground. Each can remove public pricing, prevent unapproved purchases and keep selected catalogue content private.
• Wholesale Lock Manager B2B costs $9.99 on Basic, $16.99 on Grow and $24.99 on Advanced. BSS B2B Lock charges $9.99, $24.99 and $49.99 respectively.
• BSS offers more specialised controls, including variant restrictions and rules using IP address, Shopify Market, age and time.

Wholesale Lock Manager B2B vs BSS B2B Lock is mainly a choice between lower plan-based pricing and a wider rule builder. Let us look at how these apps compare.

Quick Comparison : Wholesale Lock Manager B2B vs BSS B2B Lock

How the apps compare on their Pricing

Wholesale Lock Manager B2B is free for Shopify development and trial stores. Live-store pricing depends on the merchant’s Shopify plan:

• Basic: $9.99 per month or $99.48 per year
• Grow: $16.99 per month or $169.20 per year
• Advanced: $24.99 per month or $248.88 per year

The annual plans save 17%, and each paid plan includes a seven-day trial. The same core WLM features are listed across Basic, Grow and Advanced.

BSS B2B Lock, Login, & Password has a free tier for placing a basic restriction around the full website. Restricting particular products, pages or prices requires a paid tier.

Its current pricing is:

• Basic: $9.99 per month or $95.88 per year
• Grow: $24.99 per month or $239.88 per year
• Advanced: $49.99 per month or $479.88 per year

The annual BSS plans save 20%, and the paid tiers include a seven-day trial. BSS also offers a Shopify Plus tier with checkout restrictions, but the price is not shown publicly on the App Store listing.

On monthly billing, both apps cost $9.99 on Basic. WLM costs $8 less per month on Grow and $25 less per month on Advanced. On annual billing, WLM is $70.68 cheaper on Grow and $231 cheaper on Advanced.

Showing Products Without Revealing the Price

Both apps can leave a product visible while removing its price and Add to Cart button. Buyers can browse the range, but trade prices remain private until they qualify for access.

WLM can cover the full catalogue, chosen products or a collection. It can check login status, a customer tag, an email address or the visitor’s country. The hidden price can be replaced with text such as “Login to view price” that links to a login page or another URL.

BSS covers this basic journey as well. Paid tiers also include editable login or registration messages, passcode administration and reporting on lock activity.

Our login to view price on Shopify guide explains what merchants should check across product pages, collection cards and search results.

Locking Products, Pages and URLs

In Wholesale Lock Manager B2B vs BSS B2B Lock, either app can keep products, collections, pages, specific URLs or the complete storefront away from unauthorised visitors. Passcodes and privately shared links are available in both.

WLM can grant or refuse entry using login status, selected accounts, tags, email addresses or a shared code. Failed visitors can be redirected. Locked product links can also be removed from menus, storefront search and search-engine results.

BSS specifically lists locking at the variant level. That is useful when a case pack, size or another product option should be reserved for one customer group while the rest of the product remains public.

Merchants building more than a few private pages can also read our guide to setting up a private wholesale area on Shopify.

Where the Rule Builders Differ

BSS can use login status, tags, emails, email domains, subscriber status, passcodes, private links, IP address, location, Shopify Market and age confirmation. It also supports timed locks and custom Liquid conditions. Broader checkout blocking is reserved for Shopify Plus.

WLM centres on login status, tags, customer emails, passcodes and country-based controls for prices or purchase buttons. Merchants can also check the locks on an unpublished theme before it goes live.

WLM can stop accounts without approved tags from ordering zero-priced products. This safeguard is narrower than the checkout controls BSS provides on Plus.

App Store History

Both apps have the Built for Shopify badge and a 4.9 rating. As of September 4, 2026, BSS has 633 reviews compared with WLM’s 213.

Best Fit for Each App

WLM is likely to fit better when:

• Price hiding and wholesale content access are the main requirements.
• The store uses straightforward rules based on login, tags, emails or passcodes.
• Locks must be checked on a new theme before publication.
• The store is on Grow or Advanced and wants a lower monthly price than BSS.

BSS is likely to fit better when:

• A rule must apply to an individual product variant.
• Access depends on IP address, market, email domain, age or subscriber status.
• Timed content or lock analytics are important to the setup.

Which App Makes More Sense?

Wholesale Lock Manager B2B covers private pricing, approved-buyer collections, gated pages and login-based purchasing. Its price now changes according to the merchant’s Shopify plan, but it remains less expensive than BSS on Grow and Advanced.

BSS B2B Lock offers more specialised conditions. Its variant rules, visitor targeting and Shopify Plus checkout controls matter when standard wholesale locks are not enough.

For a merchant researching Wholesale Lock Manager B2B vs BSS B2B Lock mainly to hide prices and manage wholesale access, WLM still offers the lower price beyond Basic. BSS is the stronger candidate when the store specifically needs its wider set of access conditions.

Frequently Asked Questions

Our Wholesale Pricing Discount B2B (WPD) app now connects to Shopify Sidekick, so merchants can ask about their app setup and get answers inside the Shopify admin, without opening the WPD app and clicking through settings to find and configure them.

What can you ask Sidekick about WPD?

Sidekick can look at your store’s WPD data and answer questions about discount groups and the customers assigned to them, volume discounts and pricing tiers, net payment terms, and customer-specific pricing, including the price a particular buyer should see.

For example: “What discount group is this customer in?” or “What price does this customer get for this product?”

When relevant, Sidekick also links directly to the right screen in WPD, so you can review or update the setup yourself.

Read-only for now

The WPD Sidekick extension is read-only. Sidekick can explain your current wholesale setup, but it can’t change prices, edit discount groups, or move customers between groups. If something needs changing, it points you to the right place in WPD instead. Live pricing changes stay under your control.

What went into it

Connecting WPD to Sidekick took more than wiring the two together. We moved WPD to Shopify’s newer managed installation and authentication flow and built the integration so existing merchants wouldn’t need to reapprove permissions or change how they use the app.

We also worked on how WPD describes its wholesale tools to Sidekick, so Shopify knows when a question about discount groups, volume pricing, customer pricing, or other B2B topics should be answered using WPD. And since a slow assistant is a frustrating one, we built and tested the integration for roughly one-second response times.

Why it matters

Instead of remembering where a setting lives or opening several screens to check a customer’s pricing, merchants can just ask Sidekick. It also gives Wholesale Pricing Discount B2B another presence inside Shopify as more merchants start using Sidekick day-to-day.

Available now

Shopify Sidekick support for WPD is live. We’ll keep watching what merchants ask, expand what Sidekick can answer, and look at supporting actions as Shopify opens that up.

Already using the Wholesale Pricing Discount B2B app? Open Shopify Sidekick and ask it something about your wholesale pricing setup.

Thank you. Happy Wholesaling!

• Wholesale Lock Manager B2B vs Sami B2B Lock. Both apps help Shopify merchants with access management for their stores. Wholesale Lock Manager B2B costs $9.99 per month on its paid plan, regardless of your Shopify plan. Whereas, Sami starts at $9.99 per month on Shopify Basic, but costs $19.99 on Grow and $29.99 on Advanced.
• Both apps can hide prices, products, collections, pages, and Add to Cart buttons.
• Wholesale Lock Manager B2B lets merchants test locks on both published and unpublished themes.
• Sami currently has a much larger review history, while Wholesale Lock Manager B2B has been available on the Shopify App Store for longer.

Wholesale Lock Manager B2B and Sami B2B Lock solve many of the same Shopify access-control problems.

Both apps can hide prices, restrict products and pages, remove the Add to Cart button for selected visitors, and give wholesale customers access through login, passwords or other rules. The bigger differences are in pricing, free access, theme testing, scheduled locks and integrations.

If you are choosing between Wholesale Lock Manager B2B vs Sami B2B Lock, this comparison looks at the current features, pricing and where each app may fit better.

Wholesale Lock Manager B2B vs Sami B2B Lock: Quick Comparison

Pricing

Pricing is one of the biggest differences.

Wholesale Lock Manager B2B Pricing

Wholesale Lock Manager B2B has a free option for development and trial stores.

Its regular plan costs: $9.99 per month or $107.89 per year

• The paid price does not increase based on whether the merchant uses Shopify Basic, Grow or Advanced.
• The plan includes features such as hiding products and collections, login-to-view-price rules, page and URL locks, passcodes, hiding Add to Cart and restricting content for different customer groups.
• A 7-day free trial is available.

Sami B2B Lock Pricing

Sami B2B Lock has a free plan that allows merchants to create one lock.

Paid pricing depends on the merchant’s Shopify plan:

• Shopify Basic: $9.99/month or $99/year
• Shopify Grow: $19.99/month or $199/year
• Shopify Advanced: $29.99/month or $299/year

The paid plans include unlimited locks and products, whole-store restrictions, price hiding, Add to Cart hiding, customer targeting, scheduled lock conditions and third-party app integrations. Sami offers a 15-day free trial.

For a store on Shopify Basic, the monthly price of both apps is the same. Sami is slightly cheaper when paying annually on Basic.

The difference becomes larger for Grow and Advanced stores because Wholesale Lock Manager B2B remains $9.99 per month.

Hiding Prices and Add to Cart

Both apps support one of the most common wholesale setups: visitors can see a product but cannot see its price or purchase it unless they meet the required conditions.

Both apps can also hide the Add to Cart button.

This can be useful when your retail and wholesale customers use the same Shopify store but you do not want wholesale pricing or purchasing options available to everyone.

If this is the main workflow you are trying to build, our guide on how to implement Login to View Price on Shopify covers the setup in more detail.

Locking Products, Collections and Pages

There is also considerable overlap here.

Wholesale Lock Manager B2B can create locks for:

• Products
• Collections
• Pages
• Specific URLs
• The entire storefront

Sami B2B Lock can similarly restrict products, collections, pages, URLs and the whole website. Both also support password-based access.

That means you could create a private collection for distributors, give selected customers access to a wholesale page, or keep certain products away from regular visitors.

Both apps can also use customer information such as tags or email addresses when deciding who should see restricted content.

Passwords and Secret Links

Both Wholesale Lock Manager B2B and Sami support password or passcode-based access. They also support secret links that can be shared with selected customers.

This can work well for temporary collections, private product launches or specific groups of buyers where creating individual access rules would be unnecessary.

If you are building a larger wholesale section rather than locking only a few pages, see our guide on creating a private wholesale area on Shopify.

Where Wholesale Lock Manager B2B Has an Advantage

One useful feature of Wholesale Lock Manager B2B is the ability to test locks on both published and unpublished Shopify themes.

This matters when a merchant is redesigning a store or preparing a new theme. The access rules can be checked before that theme becomes the live storefront.

Wholesale Lock Manager B2B also lists the ability to hide products from Shopify site search and Google, along with controls for protecting free products from unwanted bot checkouts.

Pricing is another practical advantage for Grow and Advanced merchants. The $9.99 monthly price stays the same instead of increasing with the Shopify plan.

Wholesale Lock Manager B2B also works with other Wholesale Helper apps, including Wholesale Pricing Discount B2B and WSH Order Form & ReOrder. That may be useful for merchants already using those apps for their wholesale setup.

Where Sami B2B Lock Has an Advantage

Sami’s free plan is more useful for a live store that only needs one lock. This lets a merchant try a simple access-control setup without immediately moving to a paid plan.

Sami also lists date and time conditions for locks. A merchant could use this when restricted content should become available only during a certain period.

Wholesale Lock Manager B2B vs Sami B2B Lock: Which Should You Choose?

There is no major difference in the basic job these apps perform.

Both are strong options if you need to hide prices, restrict products, lock pages or create private sections for specific Shopify customers.

Wholesale Lock Manager B2B may make more sense if:

• You want predictable pricing as your Shopify plan changes.
• You need to test locks on unpublished themes.
• You want to hide products from Shopify search and Google.
• You already use other Wholesale Helper apps.
• You need multiple locks and are on Shopify Grow or Advanced.

Sami B2B Lock may make more sense if:

• You only need one lock and want to start on a free plan.
• You need date or time-based lock conditions.

For Shopify Basic stores using multiple locks, the pricing is very similar. In that case, the better choice will mostly depend on the exact locking rules and integrations you need.

For Grow and Advanced merchants, Wholesale Lock Manager B2B is currently the less expensive paid option.

Frequently Asked Questions

That’s why we’re introducing Ask WPD AI, a new AI assistant built directly into Wholesale Pricing Discount B2B.

Ask WPD AI lets you manage common wholesale pricing tasks simply by telling it what you want to do.

Note: Ask WPD AI is currently available in beta for selected stores on the Global plan.

What can Ask WPD AI do?

You can ask the assistant to help with tasks such as:

• Find and review your existing discount groups
• Create or update wholesale discount groups
• Manage volume discounts and pricing tiers
• Apply discounts to specific customers
• Check the price a particular customer should receive
• Troubleshoot cases where a discount is not showing
• Update selected storefront text and translations
• Install supported theme snippets

Instead of finding the right setting yourself, you can simply describe what you need.

For example:

“Update my Wholesale Test Group discount from 15% to 25%.”

Ask WPD AI to understand the request, show you exactly what it plans to change, and ask for confirmation.

Nothing is changed until you approve it.

It can help fix discounts that aren’t showing

One of the most common questions we receive is:

“Why isn’t my wholesale discount showing?”

Ask WPD AI can investigate this directly and, when appropriate, rebuild the pricing data required for the discount to work correctly.

That means some pricing issues that previously required checking settings or contacting support can now be resolved directly from the assistant.

You’re always in control

Ask WPD AI can make changes to your WPD setup, but it will always ask for confirmation before saving a change.

You’ll see what is about to happen first.

Only after you confirm will the assistant proceed.

This gives you the speed of an AI assistant without giving up control of your store’s pricing.

Built for faster wholesale management

Ask WPD AI is designed to make everyday wholesale management easier — whether you are updating a discount, checking customer pricing, changing a volume tier, or troubleshooting an issue.

Less time navigating settings.

More time running your wholesale business.

Currently in beta

Ask WPD AI is currently being rolled out as a beta feature for selected Wholesale Pricing Discount B2B stores on the Global plan.

If Ask WPD AI has been enabled for your store, you will see a dedicated Ask WPD AI screen inside the app.

During the beta, usage is limited to 20 questions per day per store while we continue improving the experience.

We’ll continue expanding access as we learn from merchant feedback.

Already have access? Open Ask WPD AI from your WPD dashboard and try asking it to manage your next pricing task.

• August 31, 2026 was the final day for Shopify Stocky.
• Keep copies of any Stocky records you may need later instead of assuming they will appear inside Shopify.
• Stores using Stocky mainly for purchasing, suppliers and basic inventory work should first check whether Shopify’s own inventory features cover what they need.
• More complicated forecasting and replenishment setups may still need a dedicated inventory platform or ERP.
• Start testing the new setup early so there is enough time to move open work before Stocky closes.

If your team still uses Shopify Stocky for purchase orders, suppliers, stocktakes or inventory planning, you need to move those workflows before the end of August.

Shopify stopped offering new Stocky installs through the Shopify App Store on February 2, 2026. Stores that already have the app can keep using it until the shutdown, but reinstalling it is no longer an option.

What is Shopify Stocky?

Shopify Stocky is an inventory management app built for merchants using Shopify and Shopify POS. It helps with purchasing, supplier management, stocktakes, inventory levels and reorder planning.

For many retailers, it has been the place where the team handles the day to day work behind keeping the right products in stock.

First, save the Stocky data you need

This is probably the most important part of the move.

Do not assume your previous Stocky activity will appear inside Shopify once the app closes. Download the records you may need later, including completed purchase orders, stocktakes and historical cost information.

There are also some things Stocky cannot neatly move across. For example, there is no direct Stocky export for supplier records. Previous purchase orders created in Stocky also cannot simply be brought into Shopify as Shopify purchase orders.

After the August 31 shutdown, Shopify plans to leave Stocky available for viewing and exporting data for a minimum of 90 days. That gives merchants some extra time, but saving important records beforehand is still the safer option.

Where do you move from Stocky?

For some merchants, the easiest option may be to stay inside Shopify.

Shopify now handles purchase orders, suppliers, inventory transfers and inventory adjustments from the admin. If Stocky was mostly being used for these jobs, look at Shopify’s current inventory tools before adding another paid app.

Stores managing a lot of SKUs, several locations or regular supplier orders may need something more advanced.

If forecasting and replenishment are a big part of how your team works, compare dedicated inventory apps based on those specific needs. For larger operations, moving to an ERP or a broader inventory management system may be the better long term choice.

Don’t leave the migration until August 31

Start by writing down what your team actually does in Stocky.

You may find that purchase orders are used every day while some other features are hardly touched. That gives you a much clearer idea of what the replacement really needs to handle.

Next, save your records, set up the new system and put it through a few normal inventory tasks before making the full switch.

Shopify suggests reducing or stopping new Stocky purchase orders roughly two weeks before the shutdown where possible. Try to finish existing purchase orders or move them into the new process as well.

Summary

There is no single replacement that every Stocky user needs.

Stores with fairly simple inventory processes may find that Shopify now covers enough of the work on its own. Merchants with heavier forecasting, purchasing or replenishment requirements will probably want a dedicated inventory tool. Larger businesses may decide an ERP makes more sense.

The deadline was August 31, 2026.

Use the remaining time to save your Stocky records, check which features your team really depends on and make sure the next setup works before Stocky closes.

Frequently Asked Questions

• Wholesale Pricing Discount B2B starts at $24.99 per month and allows unlimited customers and tag groups from its Basic plan.
• Massy can be started for free if the store only needs a very small wholesale setup.
• Wholesale Pricing Discount B2B includes payment terms starting at $44.99 per month. Massy adds Net 15, 30, and 60 terms to its $129 Plus plan.
• Shopify POS wholesale pricing is available on Wholesale Pricing Discount B2B Global at $64.99 and Massy Plus at $129.
• Wholesale Pricing Discount B2B has been on the Shopify App Store since 2018, while Massy was launched in 2025.

Wholesale Pricing Discount B2B vs Massy B2B Wholesale Pricing: Both are built for merchants who want wholesale pricing inside an existing Shopify store.

There is quite a bit of overlap between them, but where they differ more is pricing. Massy offers merchants a free entry point, but several features are reserved for its higher plans. Wholesale Pricing Discount B2B starts with a paid plan but makes some advanced B2B features available at lower monthly prices.

Here is a closer comparison.

Wholesale Pricing Discount B2B vs Massy: Quick Comparison

Feature	Wholesale Pricing Discount B2B	Massy
Entry price	$24.99/month	Free
Customer pricing groups	Unlimited groups on Basic	1 rule on Free; unlimited on Essential
Volume pricing	3 rules on Basic	1 rule on Free; unlimited on Essential
Registration form	Yes	Yes
Net terms	From $44.99	From $129
Shopify POS	$64.99 Global plan	$129 Plus plan
Shopify Markets	Global plan	Growth plan
Built for Shopify	Yes	Yes
Rating	4.9	5.0
Reviews	689	213

Customer-Specific Wholesale Pricing

With Wholesale Pricing Discount B2B, merchants can use Shopify customer tags and customer accounts to decide who receives wholesale prices. The $24.99 Basic plan already allows unlimited customer and tag groups. Professional, at $44.99 per month, goes further with custom pricing at the variant level.

Massy B2B Wholesale Pricing also lets merchants set prices for selected customers and products. Its limits change by plan. The free version gives you one custom pricing setup, Essential gives unlimited custom pricing rules.

Volume Pricing

On the Wholesale Pricing Discount B2B Basic plan, merchants can create up to three volume discount rules. Enterprise, priced at $49.99 per month, removes this limit and also adds more control over quantity and order-value pricing.

Massy starts with one volume pricing setup on Free. Essential plan gives unlimited volume pricing rules.

Wholesale Registration

Both apps can collect applications from potential wholesale buyers. Wholesale Pricing Discount B2B Basic includes a signup form. Professional allows more control over the fields and information collected.

Massy also includes registration on Free. Its $29 Essential plan includes unlimited registration forms, along with additional tagging and order management options.

For a deeper look at the setup, see our guide to creating a wholesale registration form on Shopify.

Minimum Orders and Order Rules

Order minimums are useful when very small wholesale orders are not worth processing. Wholesale Pricing Discount B2B lets merchants set minimum requirements for wholesale customer groups from the Basic plan. Enterprise adds more ways to build pricing around quantity and cart value.

Massy also supports order limits. More detailed minimum and maximum controls appear on its higher plans.

Draft Orders and the B2B Portal

Wholesale Pricing Discount B2B’s Professional plan allows merchants to create manual or draft wholesale orders while keeping the relevant B2B pricing.

Massy also lists draft orders as a supported feature, although its current Shopify App Store pricing table does not specify which plan includes them. B2B Portal, however, is available in its Growth plan.

Net Payment Terms

Net Payment terms are supported by both apps, but the price point is different.

Wholesale Pricing Discount B2B includes Net 15, Net 30 and Net 60 terms with Professional at $44.99 per month.

For Massy, these terms are included with Plus at $129 per month.

Shipping Rules

Wholesale Pricing Discount B2B’s Basic plan includes a flat wholesale shipping option. More advanced shipping controls are available from Professional.

Massy adds advanced shipping functionality on Growth, with additional options on Plus.

International Selling and Shopify Markets

Wholesale Pricing Discount B2B has a separate Global plan at $64.99 per month.

It is intended for merchants selling wholesale across markets and includes multi-currency pricing, Shopify Markets integration, tax display controls and Shopify POS pricing.

Massy’s $59 Growth plan includes support for Shopify Markets. Its current plan details do not specifically mention multi-currency wholesale pricing.

Shopify POS

Merchants selling wholesale in person should also compare POS support. Wholesale Pricing Discount B2B provides wholesale pricing on Shopify POS with its $64.99 Global plan.

Massy includes POS wholesale pricing with Plus at $129 per month.

The feature is available in both. The difference is mostly the plan required to get it.

App History

Wholesale Pricing Discount B2B was launched on Shopify in April 2018. Massy arrived in January 2025. Both currently have Built for Shopify status.

Massy is the newer app, while Wholesale Pricing Discount B2B has a much longer history on the Shopify App Store.

Which One Makes More Sense for your store?

Massy is worth considering if:

• You only need a small setup and want to begin on a free plan.
• You want unlimited custom pricing and volume rules from the $29 Essential plan.
• A built-in B2B portal is important to you.
• You want to create several wholesale registration forms.

Wholesale Pricing Discount B2B is worth considering if:

• You have several wholesale customer groups.
• You need customer- or variant-specific prices.
• You need net payment terms at a lower monthly plan price.
• You need Shopify POS wholesale pricing at a lower monthly plan price.
• Multi-currency wholesale pricing is important to your international setup.

Wholesale Pricing Discount B2B Professional provides net terms at $44.99, while Massy requires Plus at $129. Wholesale Pricing Discount B2B Global provides POS at $64.99 versus Massy Plus at $129. Wholesale Pricing Discount B2B Global also explicitly lists multi-currency wholesale pricing. 

Frequently Asked Questions on Wholesale Pricing Discount B2B vs Massy B2B Wholesale Pricing

• Both Wholesale Pricing Discount B2B and Clay B2B Wholesale Pricing let Shopify merchants run retail and wholesale from the same store.
• Clay offers a free plan for stores with up to 100 SKUs. Wholesale Pricing Discount B2B starts at $24.99 per month.
• Both apps can maintain wholesale pricing through the cart and checkout. Wholesale Pricing Discount B2B’s Global plan is required when the buyer must also complete checkout in their local currency.
• Wholesale Pricing Discount B2B has been available since 2018 and currently has a larger review history. Clay launched in 2024 and has fewer reviews. 

Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing – Both solve many of the same Shopify wholesale problems. Both let you create separate prices for B2B buyers, manage customer groups, offer volume pricing, collect wholesale applications and keep retail pricing unchanged for regular shoppers.

The main differences are in how features are divided between plans. This comparison looks at their current features, pricing, and ideal use cases.

Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing: Quick Comparison

B2B and Wholesale Pricing Options

Both apps support volume and bulk discounts, custom wholesale prices and quantity-based pricing.

Wholesale Pricing Discount B2B lets merchants create pricing for customer tags, individual products, collections and variants. Depending on the plan, you can also create guest discounts, wholesale discount codes, per-customer price overrides, quantity breaks and discounts based on the total value or quantity of the cart.

This gives Wholesale Pricing Discount B2B an advantage when a store has multiple wholesale agreements.

Clay’s plans are also tied to SKU limits, so a growing catalogue may need a higher plan even when the merchant only needs the same core pricing setup.

Clay B2B Wholesale Pricing separates pricing into automated and manual rules. Automated prices can be calculated from the retail price, compare-at price or product cost. Manual pricing lets the merchant upload exact prices using a spreadsheet. Clay also supports cost-plus pricing, which can be useful for businesses that calculate wholesale prices using product cost and a fixed markup.

Wholesale Registration and Customer Approval

Clay includes its wholesale registration form on the free plan. Merchants can collect documents such as tax IDs or logos, approve applicants manually or automatically, add customer tags and validate European VAT numbers through VIES.

Wholesale Pricing Discount B2B includes a standard signup form on the Basic plan. The Professional plan adds form customisation. Merchants can use the form to collect buyer information and automatically assign approved customers to the appropriate wholesale group.

Clay has the stronger free option for a new or smaller wholesale store. Wholesale Pricing Discount B2B becomes more suitable when registration needs to connect with more advanced pricing, shipping, discount codes, or customer-specific workflows. 

International Selling, Shipping and Payment Terms

Both apps support Shopify Markets, multi-currency pricing, tax display controls and Shopify POS on their highest plans.

The price difference is notable. Wholesale Pricing Discount’s B2B Global plan costs $64.99 per month, while Clay’s Luster plan costs $99 per month.

Wholesale Pricing Discount B2B also provides a flat wholesale shipping rate on Basic and advanced shipping rules on Professional. Clay introduces custom shipping rates on its $49 Gloss plan. Both offer net payment terms on their mid-level plans.

Pricing Comparison

Which App Should You Choose? Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing Compared

Clay may suit your store if:

• You want to test wholesale pricing without paying for an app.
• Your catalogue has fewer than 100 wholesale SKUs.
• You want cost-based or cost-plus pricing.
• You prefer a quick order form inside the same app and are comfortable with the $99 plan.
• Document uploads and VAT validation are important during registration.

Wholesale Pricing Discount B2B may suit your store if:

• You need more pricing rules across customers, tags, products, variants and cart totals.
• You want wholesale discount codes or pricing for customers who are not logged in.
• Your store uses several page builders, marketing apps, review apps or shipping integrations.
• You need international wholesale checkout at a lower monthly price.
• You want to combine pricing with other dedicated Wholesale Helper apps as your B2B operation grows.
• You want a more reliable app which has been in the market for longer, and a faster support for your queries.

Final Verdict on Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing

Clay is a strong option for stores that want a free starting plan, cost-based pricing and a straightforward route into Shopify wholesale. Wholesale Pricing Discount B2B is better suited to merchants with more varied pricing agreements, discount requirements, integrations and international selling needs. It also has a longer history in the Shopify App Store and more reviews.

The right choice depends on your catalogue size and workflow. Before deciding, test customer pricing on product pages, collections, the cart, cart drawer and checkout. That is more important than choosing an app based only on its feature list.

Frequently Asked Questions

• Native Shopify B2B covers many common wholesale requirements, but feature access still varies by Shopify plan.
• Stores below Shopify Plus have fewer options for managing several pricing and product groups.
• Some checkout, delivery and recurring-order features do not work with B2B orders.
• Stores needing detailed content restrictions or more flexible wholesale workflows may still need an app.

Shopify now gives wholesale merchants a useful set of built-in B2B tools. Stores can manage business customers through companies, offer different product catalogues, set wholesale prices, apply quantity rules, and provide payment terms. However, there are certain Shopify B2B limitations. Some workflows are unavailable, some depend on the Shopify plan, and others need an app or a custom setup.

Here are eight Shopify B2B limitations merchants should consider before relying completely on Shopify’s native B2B features.

1. Catalogue Flexibility Is Limited on Lower Shopify Plans

Shopify B2B catalogues decide which products a business buyer can purchase and what prices they receive.

On Basic, Grow and Advanced, merchants can use a maximum of three active catalogue assignments across their B2B markets. This allowance is shared across markets rather than provided separately for each one.

Three catalogues may be enough for a simple setup with groups such as domestic buyers, international buyers and distributors. It becomes harder when every customer group has different pricing agreements or product access.

A merchant in that situation may need to combine buyer groups, upgrade the Shopify plan or use a Shopify wholesale pricing app with a different method of customer segmentation.

2. Accelerated Payment Options Are Unavailable at B2B Checkout

Wholesale customers cannot use accelerated checkout methods while placing a B2B order. That includes familiar options such as Shop Pay, Apple Pay, Google Pay and Amazon Pay. Instead, the buyer must complete the standard checkout flow using a payment method available to their company.

Still, it creates a different experience for stores that serve both retail and business customers. A customer may be able to use a digital wallet for a personal order but not when purchasing for their company.

3. Subscriptions Do Not Work With Native B2B Orders

Shopify’s standard B2B workflow does not support subscriptions.

This affects wholesalers that sell products on a recurring schedule. Buyers can view an earlier order through their account and place it again. That can make repeat purchasing easier, but it does not create an automatic order on a fixed schedule.

4. Local Delivery and Pickup Have B2B Restrictions

Shopify’s local delivery option is not available to B2B customers during normal online checkout.

A merchant can add local delivery while preparing a B2B draft order in the Shopify admin. This works for orders handled by the merchant, but not for buyers placing their own orders through the storefront.

Pickup in store can be enabled for B2B, but merchants may need to contact Shopify Support. In blended stores, enabling it can also make pickup available to retail buyers. This may be inconvenient for wholesalers that operate local delivery routes, trade counters or warehouse collection points.

5. B2B Buyers Must Use Shopify’s New Customer Accounts

Legacy customer accounts cannot be used for Shopify B2B purchases.

Business buyers must sign in through Shopify’s newer customer account system. Instead of creating and remembering a password, the buyer enters an email address and receives a one-time verification code.

A blended store may already have thousands of retail customers using the older login system. Existing account pages, theme changes and account-related apps may also have been created around legacy accounts.

6. Detailed Storefront Locking Is Not Built Into Native B2B

Shopify can show B2B prices and assigned products after an approved company customer signs in. A dedicated wholesale store can also be limited to B2B buyers. However, the native setup becomes less flexible when a merchant wants to control individual parts of the storefront.

For example, a store may want to:

• Keep product pages public but hide prices
• Restrict only selected collections
• Hide the add-to-cart button from retail visitors
• Protect a private ordering page
• Show different content to different customer groups

These rules usually need an app or custom theme logic.

Wholesale Lock Manager B2B can help merchants apply access rules to individual products, collections, prices, pages and purchasing elements. This may be useful for blended stores that do not want to place the entire wholesale experience behind one general login restriction.

7. Deposits and Partial Payments Depend on Shopify Plus

Shopify B2B supports common payment terms across its eligible plans. A business customer can be given a due date instead of being required to pay immediately.

The native payment workflow becomes more limited when a merchant needs to collect only part of the order value. Features such as deposits, partial payments and fulfillment-based payment requests are reserved for Shopify Plus.

8. Large Wholesale Orders Can Reach Shopify’s Item Limits

Shopify places a ceiling on how many separate line items can appear in one order.

A completed B2B order can include up to 500 line items, while a draft order has a lower allowance of 200. A line item represents a separate product or variant entry, not the total number of units purchased.

The limit becomes relevant when a retailer orders small quantities across a very large product range. Fashion, hardware, parts and distribution businesses may have orders covering hundreds of separate SKUs.

Final Thoughts on Shopify B2B Limitations

The main question is not whether Shopify has native B2B features. It does, and the available tools now cover many everyday wholesale requirements. The better question is whether those tools match the way your customers actually order.

Before choosing a setup, list the number of buyer groups you serve, how pricing differs, which payment methods you offer, what customers should see before login and how large a normal wholesale order becomes.

This will make it easier to decide whether native Shopify B2B is enough, or whether your store also needs Shopify Plus, a wholesale app or a custom workflow.

Frequently Asked Questions

• Shopify now lets you publish or unpublish individual variants across sales channels, regional markets, and B2B catalogs.
• The parent product and the individual variant must both be published for the variant to appear.
• You can use variant publishing to show bulk packs only to B2B buyers or restrict region-specific SKUs.
• Variant publishing controls product availability. It does not replace customer-specific locks for pages, prices, or other store content.
• Newly created variants are published by default unless you change their publishing settings before saving.

Shopify released variant-level publishing on 7 May 2026. It lets merchants hide product variants by market or B2B catalogue and control where each product variant appears across sales channels. You can hide a wholesale case pack from retail shoppers or limit a country-specific SKU to the correct market without duplicating the product. 

In this quick guide, we will learn how to hide product variants by market or by B2B catalogue on your Shopify store.

What Is Variant-Level Publishing on Shopify?

A product may contain several sizes, colours, pack quantities, or regional versions. Variant-level publishing controls which options a buyer can see.

For example, one coffee product could contain a 250-gram bag, a 1-kilogram bag, and a 12-pack case. The smaller packs can remain available to retail customers while the case pack appears only to B2B buyers.

An unpublished variant is hidden from the selected channel or catalogue. This is different from an out-of-stock variant, which may still appear on the product page. 

Where Can You Control Variant Availability?

Shopify can apply variant publishing across three main types of selling contexts.

These controls can work together. For example, a wholesale case pack may need to be published to the Online Store sales channel and a specific B2B catalogue. If the variant is unpublished from either required context, the buyer will not see it.

Steps to Hide Product Variants by Market or B2B Catalogue on Shopify

How to Hide Product Variants by Market on Shopify

Use regional catalogues to keep a variant out of a specific market. For example, a UK plug can appear in the United Kingdom while a US plug is shown in the United States.

1. Open Products in your Shopify admin.
2. Select the product you want to update.
3. In Variants, click All or the publishing icons beside the variant.
4. In Manage publishing, find the relevant Region catalogs.

5. Deselect the market catalogue where the variant should be hidden.

6. Click Done, then Save.

The parent product must remain published to the required channel and market. If every variant is unpublished from a catalogue, the complete product is hidden there. 

How to Hide Product Variants by B2B Catalogue on Shopify

A common setup is to sell single units to retail customers and cartons of 12 or 24 to wholesale buyers.

1. Publish the parent product to the Online Store and required B2B catalogue.
2. Open Manage publishing for the wholesale case-pack variant.
3. Unpublish it from the Region catalogs used by retail customers.
4. Publish it to the appropriate B2B catalog.
5. Log in with a B2B account and confirm that it appears.

The buyer must belong to a company location or B2B market that can access the selected catalogue.

Basic, Grow, and Advanced stores can assign up to three active catalogues across their B2B markets. Shopify Plus supports unlimited B2B market catalogues and direct assignment to company locations. 

Variant Publishing vs Locking Store Content

Variant publishing controls where a product option is available. It does not provide complete customer-based access control across your storefront.

You may still need another setup if you want to:

• Hide product prices until a customer logs in
• Lock a collection or page
• Restrict content using customer tags
• Hide the add-to-cart button
• Create an application and approval process
• Show different store content to different customer groups

For these requirements, Shopify’s publishing controls may need to be combined with a private wholesale area or an access-control app.

Wholesale Lock Manager B2B can hide products, collections, prices, pages, or purchase buttons based on login status and customer tags. This is useful when the restriction goes beyond the availability of one product variant.

Summary

Shopify variant-level publishing gives wholesale stores better control over individual SKUs without requiring duplicate products or theme workarounds.

You can use it to hide wholesale case packs from retail buyers, limit regional variants, prepare new SKUs, or offer channel-specific product options. The main product and the variant must both be published to the correct context, so testing each buyer and market experience is important.

For stores that also need private pricing, locked pages, customer-tag access, or approval workflows, variant publishing can be combined with a broader wholesale access-control setup.

Frequently Asked Questions