SEOmoz Whiteboard Friday - Everybody Wants to Rule The SERPs

We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.

There's bound to be some debate around this topic, so weigh in and let us know what you think. Is linkbaiting on its last legs as an SEO technique? Is it a stunt that Google will eventually work to counteract? Or is it linkbait just good, linkable, valuable content strategically marketed to have high short-term visibility?

PS - Stay tuned after the credits for a stupid out-take.