<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Best of the GREEN WEB - Join the Discussion for a Greener World</title>
	
	<link>http://greenweb.federatedmedia.net</link>
	<description>A Green Conversation Hub</description>
	<pubDate>Mon, 09 Feb 2009 19:51:34 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5</generator>
	<language>en</language>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/BestOfTheGreenWeb" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Inaction in IT means computing still ain’t green</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/OTXZZouv-ic/781</link>
		<comments>http://greenweb.federatedmedia.net/archives/781#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:51:34 +0000</pubDate>
		<dc:creator>Chris Morrison</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/venturebeat.com.gif</icon>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Chris Morrison]]></category>

		<category><![CDATA[cleantech]]></category>

		<category><![CDATA[computing]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[IT]]></category>

		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=781</guid>

		<description><![CDATA[If you were reading VentureBeat a couple weeks ago, you may have seen an article suggesting that most people don’t care about global warming — despite a recent deluge of media about climate change and renewable energy, many people aren’t convinced. Today a new study is suggesting that the geeky, forward-thinking information technology industry is also behind [...]]]></description>
			<content:encoded><![CDATA[ 

 

<a href="http://venturebeat.com/wp-content/uploads/2009/02/report0.jpg"><img class="alignleft alignnone size-full wp-image-103697" style="float: left;" title="report0" src="http://venturebeat.com/wp-content/uploads/2009/02/report0.jpg" alt="" width="200" height="199" /></a>If you were reading VentureBeat a couple weeks ago, you may have seen an article suggesting that <a id="up8n" title="most people don't care about global warming" href="http://venturebeat.com/2009/02/09/2009/01/28/news-flash-nobody-gives-a-damn-about-global-warming/">most people don’t care about global warming</a> — despite a recent deluge of media about climate change and renewable energy, many people aren’t convinced. Today a new study is suggesting that the geeky, forward-thinking information technology industry is also behind on becoming environmentally friendly.

The study by <a id="jcll" title="Think Ecological" href="http://www.rackable.com/thinkecological/white-papers-download.html">Think Ecological</a>, a group owned by BPM Forum, Intel and Rackable Systems, says that while over 80 percent of companies are more sensitive to ecological issues than they were a year ago, about the same number give their own industry “failing grades” in carrying out ecological practices.

To simplify some of the study’s findings, the people who control the computing infrastructures of major corporations are behind the curve, spending their time hounding employees to not print out emails rather than tackling major issues like reducing the amount of energy that power-sucking server farms consume.<span id="more-781"></span>

That’s surprising because corporations with big IT sections have an interest in streamlining and increasing energy efficiency — it saves them money. That was <a id="dpku" title="pointed out to me by Cisco's VP of green engineering last year in an interview" href="http://venturebeat.com/2009/02/09/2008/06/06/ciscos-vp-of-green-engineering-on-data-center-efficiency-virtualization-and-startup-opportunities/">pointed out to me by Cisco’s VP of green engineering last year in an interview</a>, and had certainly been said many times before by others.

BPM Forum’s Derek Kober says that while he thinks environmental awareness is high in IT, all the connections haven’t been made at a leadership level. Executives are interested in cutting down energy usage, but they usually don’t have in-depth knowledge of all the potential solutions, or how much money they could save if they addressed some obvious weak points.

Part of the solution lies with startups, who can not only develop new technology and methods but market them and educate companies. Some, like Verdiem, are just getting started, while VMWare and others hae already become successful (and made heaps of money). But Kober says organizations also need leadership from within. “The first step is to sign up someone whose job it is” to promote green initiatives, he says.

In the end, though, IT is still a progressive field. In my own mini-poll, a full 17 percent of respondents <a href="http://answers.polldaddy.com/poll/1321051/?view=results">thought global warming was non-existent</a>. But only three percent of those Think Ecological polled thought it was “not at all” important to reduce their organization’s carbon footprint. Now they just need to follow up with some action.

<a href="http://venturebeat.com/wp-content/uploads/2009/02/report1.jpg"><img class="alignnone size-full wp-image-103696" title="report1" src="http://venturebeat.com/wp-content/uploads/2009/02/report1.jpg" alt="" /></a>

 

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/OTXZZouv-ic" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/781/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/781</feedburner:origLink></item>

		<item>
		<title>Great Green Gift Ideas for Valentines Day!</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/tAoexruJxfs/780</link>
		<comments>http://greenweb.federatedmedia.net/archives/780#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:43:15 +0000</pubDate>
		<dc:creator>Olivia Chen</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/inhabitat.com.gif</icon>
		
		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[eco]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[Inhabitat]]></category>

		<category><![CDATA[Olivia Chen]]></category>

		<category><![CDATA[sustainable]]></category>

		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=780</guid>

		<description><![CDATA[Valentine’s Day is a sweet time for couples, but is often associated with the more negative elements of luxury and consumerism. Between cut flowers and irresponsibly-mined diamonds, the excessive consumption of the holiday can lean towards damaging — rather than preserving the earth. We want you to enjoy Valentine’s Day in an eco-responsible manner this [...]]]></description>
			<content:encoded><![CDATA[ 

<img src="http://www.inhabitat.com/wp-content/uploads/vday2009greenheart.jpg" alt="green valentine, green valentines day, green valentine’s day, eco valentines, sustainable valentine" />

Valentine’s Day is a sweet time for couples, but is often associated with the more negative elements of luxury and consumerism. Between cut flowers and irresponsibly-mined diamonds, the excessive consumption of the holiday can lean towards damaging — rather than preserving the earth. We want you to enjoy Valentine’s Day in an eco-responsible manner this year, which is why we have put together a list of romantic green goodies that are sure to heat up your Valentine’s Day without compromising the environment.<span id="more-780"></span>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaycard354.jpg" alt="night owl paper goods, valentine cards, recycled paper cards, recycled notepads" />
<h3><a href="http://nightowlpapergoods.com/home.php?cat=5">VALENTINE CARDS - $5 - $14</a></h3>
Tell that special someone just how much you care with these cute eco-friendly cards made of reclaimed and recycled materials. The company also produces notebooks and other recycled paper goods where you can perfect your prose to woo your sweetheart this Valentine’s Day.

<a href="http://nightowlpapergoods.com/home.php?cat=5"><strong>$5 - $14 Cards from Night Owl Paper Goods</strong></a>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaygg_theovalentine.jpg" alt="theo chocolates, organic chocolates, fair trade chocolates" />
<h3><a href="http://www.theochocolate.com/products/holiday-offerings.php">THEO CHOCOLATES - $13 - $40</a></h3>
Chocolate is a lot like love: bittersweet. And with a variety of different flavors, you’ll be able to find the perfect amount of cocoa that reflects how much bitter and how much sweet really defines your relationship. Or you can just enjoy the fair-trade, organic qualities of this ethically-made chocolate.

<strong><a href="http://www.theochocolate.com/products/holiday-offerings.php">$13 - $40 from Theo Chocolates</a></strong>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaygg_pinkbouquet.jpg" alt="valentine day roses, pink roses, pink rose bouquet" />
<h3><a href="http://www.organicbouquet.com/p_309/VeriFlora-Certified/Flowers/Roses/pink-passion-roses-12.html?subCatId=10">PINK PASSION BOUQUET - $50</a></h3>
There’s something unmistakably sweet about a bouquet of pink roses. Call me a girly-girl, but the seductive beauty of red roses is somehow less appealing than these cheery pink roses that always seem to remind me of blissful days spent in happiness with someone special. And these sustainably-harvested, fair-trade flowers from organicbouquet.com are sure to stir the same memories in your special gal’s heart.

<strong><a href="http://www.organicbouquet.com/p_309/VeriFlora-Certified/Flowers/Roses/pink-passion-roses-12.html?subCatId=10">$49.95 from Organicbouquet.com</a><a href="http://www.organicbouquet.com/p_309/VeriFlora-Certified/Flowers/Roses/pink-passion-roses-12.html?subCatId=10"></a></strong>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaygg_eggplants.jpg" alt="egg plant, house plant" />
<h3><a href="http://www.inhabitatshop.com/product.php?productid=16281&amp;cat=273&amp;page=1">EGG PLANT - $12</a></h3>
Bouquets are wonderful, but what about a gift that keeps on growing (just like your relationship)? These adorable egg planter comes with the seeds to grow a house plant perfect for any sunny windowsill. Charming in its simplicity, the pot is made of unglazed ceramic with a base made of terracotta. Plants available are basil, cactus, red pepper, mint, lavender, and strawberry.

<strong><a href="http://www.inhabitatshop.com/product.php?productid=16281&amp;cat=273&amp;page=1">$12 from Branch</a></strong>

 

<img src="http://www.candlesoffmain.com/ProductImages/scandal-thorny.jpg" alt="scent of scandal candle, soy candle, eco friendly candle, soy wax candle" /> 
<h3><a href="http://www.inhabitatshop.com/product.php?productid=16228&amp;cat=270&amp;page=1">A SCENT OF SCANDAL CANDLE - $18</a></h3>
Dim the lights and enjoy the warm glow of these eco-friendly candles that are hand-poured and made with 100% soy wax. With fragrance names such as ‘Get lei’d’ (Hawaiian Plumeria), ‘Original Sin’ (Fig leaf), and ‘Me So Thorny’ (Rose) — these are sure to bring a little humor to a romantic evening.

<strong><a href="http://www.inhabitatshop.com/product.php?productid=16228&amp;cat=270&amp;page=1">$18 from the Inhabitat Shop</a></strong>

<a href="http://www.inhabitatshop.com/product.php?productid=16356&amp;cat=260&amp;page=1"><img src="http://www.inhabitat.com/wp-content/uploads/perfimpefectecoundies.jpg" alt="inhabitat sustainable skivvies, sexy underwear valentine’s day, eco underwear, eco bra, eco panties, organic underwear, organic camisole, perfectly imperfect" />
</a>
<h3><a href="http://www.inhabitatshop.com/product.php?productid=16369&amp;cat=260&amp;page=1">ORGANIC UNDIES FROM PERFECTLY IMPERFECT- $16 - $44</a></h3>
After you’ve cracked your sweetie up with a ‘Me So Thorny’ soy candle, spice things up with some sexy sustainable skivvies. Sexy and simple, these organic cotton <a href="http://www.inhabitatshop.com/product.php?productid=16369&amp;cat=260&amp;page=1">camisoles</a> and <a href="http://www.inhabitatshop.com/product.php?productid=16356&amp;cat=260&amp;page=1">panties</a> from Perfectly Imperfect are bordered with just a touch of lace. For more <a href="http://www.inhabitat.com/2009/02/08/valentine-day-2009-sustainable-skivvies/">eco-friendly lingerie ideas</a>, check out our post on <strong><a href="http://www.inhabitat.com/2009/02/08/valentine-day-2009-sustainable-skivvies/">Sustainable Skivvies &gt;</a></strong>

<strong><a href="http://www.inhabitatshop.com/product.php?productid=16356&amp;cat=260&amp;page=1">$16 - $44 from Kaight</a></strong>

<a href="http://www.inhabitatshop.com/home.php?cat=249"><img src="http://www.inhabitat.com/wp-content/uploads/valentinesjewelrymain.jpg" alt="Eco friendly jewelry, green jewelry, green valentines, eco valentines" /></a>
<h3><a href="http://www.inhabitatshop.com/home.php?cat=249">ECO-FRIENDLY JEWELRY - $25 +</a></h3>
Jewelry is a traditional Valentines Day gift - and of course you can find beautiful and interesting <a href="http://www.inhabitatshop.com/home.php?cat=249">eco-friendly jewelry </a>made out of reclaimed materials if you know where to look. If you are considering a precious piece of bling (a la an engagement ring), your first stop should be <a href="http://www.greenkarat.com/">GreenKarat.com</a>. If you are looking for something a little more lighthearted, the <a href="http://www.inhabitatshop.com/home.php?cat=249">Inhabitat Shop</a> has a bunch of fun, <a href="http://www.inhabitatshop.com/home.php?cat=249">eco-chic pieces</a> made with everything from<a href="http://www.inhabitatshop.com/product.php?productid=16160&amp;cat=249&amp;page=1">recycled chains,</a> to <a href="http://www.inhabitatshop.com/product.php?productid=16239&amp;cat=249&amp;page=1">recycled glass,</a> to <a href="http://www.inhabitatshop.com/product.php?productid=16275&amp;cat=249&amp;page=1">recycled record vinyl</a>. For more <a href="http://www.inhabitat.com/2009/02/08/eco-jewelry-ideas-to-green-your-valentines/">eco jewelry ideas</a>, check out our post on<strong><a href="http://www.inhabitat.com/2009/02/08/eco-jewelry-ideas-to-green-your-valentines/">sustainable bling &gt;</a></strong>

<strong><a href="http://www.inhabitatshop.com/home.php?cat=249">Eco-chic jewelry at the Inhabitat Shop &gt;</a></strong>

<strong><a href="http://www.greenkarat.com/">Fine eco-friendly jewelry @ GreenKarat &gt;</a></strong>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaygg_treehugger.jpg" alt="plant a tree, re-forestation, urban forest" />
<h3><a href="http://www.americanforests.org/planttrees/">PLANT A TREE - Donation</a></h3>
For a tree hugger, planting a tree is a sure sign that you not only love her, but that you love the earth too. Valentine’s Day can be a great opportunity to put money towards re-foresting American land. So this year, hug your valentine, but also hug a tree by making sure our forests are kept healthy.

<strong><a href="http://www.americanforests.org/planttrees/">+ Donations can be made at AmericanForests.org</a></strong>

<strong><a href="http://www.milliontreesnyc.org/html/donate/donate.shtml">+ Donations can be made to MillionTreesNYC if you live in New York City</a></strong>

<img src="http://www.inhabitat.com/wp-content/uploads/vdaygg_lumaecothrows.jpg" alt="luma blankets, organic cotton blankets, merino wool blankets, organic cotton throw, merino wool throw" />
<h3><a href="http://www.lumadirect.com/results2.asp?CategoryID=2">ECO-FRIENDLY BLANKETS - $100 - $150</a></h3>
We admit, a blanket might not seem like the most romantic gift in the world, but then again, there’s nothing better than staying in with your sweetheart on a chilly winter night. LUMA offers a variety of warm and cuddly throws made with organic cotton, cashmere, and merino wool — all made with sustainable materials and practices. We advise a cozy blanket that is just large enough to cover the both you, but small enough so you’ll have to keep close!

<a href="http://www.lumadirect.com/results2.asp?CategoryID=2"><strong>$100 - $150 from LUMA online</strong></a>

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/tAoexruJxfs" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/780/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/780</feedburner:origLink></item>

		<item>
		<title>If Green Jobs Are So Hot, Where Are They?</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/2oVLsXMNhKs/779</link>
		<comments>http://greenweb.federatedmedia.net/archives/779#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:36:25 +0000</pubDate>
		<dc:creator>Jennifer Kho</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/earth2tech.com.gif</icon>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Earth2Tech]]></category>

		<category><![CDATA[energy]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[Jennifer Kho]]></category>

		<category><![CDATA[job]]></category>

		<category><![CDATA[stimulus]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=779</guid>

		<description><![CDATA[In the economic downturn, “green jobs” has become one of the hottest political catchphrases. President Barack Obama has promised 5 millionnew green jobs as part of his energy and stimulus plans. Here in California, the mayors of Los Angeles and San Francisco, as well as the governor have made green jobs a priority. And states across the country, from Indiana to Washington, are considering [...]]]></description>
			<content:encoded><![CDATA[In the economic downturn, “<a href="http://makower.typepad.com/joel_makower/2009/02/will-green-jobs-become-the-new-greenwash.html">green jobs</a>” has become one of the hottest political catchphrases. President Barack Obama has promised <a href="http://www.whitehouse.gov/agenda/energy_and_environment/">5 million</a>new green jobs as part of <a href="http://earth2tech.com/2009/01/03/obama-calls-for-doubling-renewable-energy-production-for-green-jobs/">his energy and stimulus plans</a>. Here in California, the mayors of <a href="http://mayor.lacity.org/villaraigosaplan/EnergyandEnvironment/ClimateChange/LACITY_004983.htm">Los Angeles</a> and <a href="http://cleantechnica.com/2009/01/12/green-jobs-discussed-on-san-francisco-mayors-radio-show/">San Francisco</a>, as well as the governor <a href="http://www.greentechmedia.com/articles/schwarzenegger-solar-cant-be-stopped-1577.html">have made green jobs a priority</a>. And states across the country, from <a href="http://www.idsnews.com/news/story.aspx?id=65944&amp;comview=1">Indiana</a> to <a href="http://seattlepi.nwsource.com/local/398069_green30.html">Washington</a>, are considering bills to develop more green jobs.

This week as the sold-out <a href="http://www.greenjobsconference.org/site/c.rvI3IiNWJqE/b.4514885/k.D19F/Program.htm">Good Jobs, Green Jobs National Conference</a>kicks off, and Congress sits down to vote on a new, <a href="http://earth2tech.com/2009/02/07/energy-spending-that-was-cut-from-the-stimulus-bill/">pared-down stimulus package</a> that includes billions for jobs in energy efficiency and clean power, “green jobs” are at the forefront of everyone’s minds. But the cleantech industry hasn’t proved to be recession-proof, and layoffs and hiring freezes are leading would-be green employees to question just how soon the jobs will arrive, and what kind of cleantech companies will be hiring. Here’s what we see:<span id="more-779"></span>

<strong>Where The Green Jobs Ain’t Right Now:</strong>

In the near term, the recession has caused many large renewable energy developers to shed staff — the <a href="http://www.nytimes.com/2009/02/04/business/04windsolar.html?ex=1391490000&amp;en=f8856e8c97f53c3b&amp;ei=5124&amp;partner=digg&amp;exprod=digg">New York Times had an excellent article</a> last week on the hard times for renewable developers. A big part of the problem is that debt and tax-equity financing dropped off late last year, making it far harder to finance new clean power projects. And after a period of high demand, high prices and high margins, manufacturers have been suffering.

The wind industry has been blown over. Clipper Windpower is laying off 90 workers at its Ceder Rapids, Iowa, plant and <a href="http://earth2tech.com/2009/02/05/wind-takes-another-hit-as-clipper-clips-its-wings/">cutting its production for 2009</a>. Gamesa is laying off about 180 workers at its plant in Fairless Hills in eastern Pennsylvania. Even Vestas Wind Systems, the world’s No. 1 turbine maker, <a href="http://www.guardian.co.uk/environment/2009/jan/21/windpower-downturn">is </a><a href="http://www.guardian.co.uk/environment/2009/jan/21/windpower-downturn">reportedly </a><a href="http://www.guardian.co.uk/environment/2009/jan/21/windpower-downturn">seeing lowered</a> demand for its products.

<a href="http://earth2tech.com/2009/01/13/get-ready-for-the-solar-layoffs/">Large solar makers are feeling the same pain</a>. <a href="http://www.suntech-power.com/en/">Suntech Power</a>, <a href="http://www.cleantech.com/news/4024/day4-energy-lays-one-third-workforce">Day4 Energy</a>, <a href="http://www.pv-tech.org/news/_a/update_gt_solar_emcore_advance_announce_layoffs_emcore_posts_annual_results/">GT Solar</a>, <a href="http://www.pv-tech.org/news/_a/update_gt_solar_emcore_advance_announce_layoffs_emcore_posts_annual_results/">Emcore</a> and <a href="http://www.pv-tech.org/news/_a/update_gt_solar_emcore_advance_announce_layoffs_emcore_posts_annual_results/">Advanced Energy</a> have announced<a href="http://earth2tech.com/2009/01/13/get-ready-for-the-solar-layoffs/">layoffs</a>, and still more have <a href="http://earth2tech.com/2009/01/09/spectrawatt-suspends-factory-plans-expects-production-delay/">delayed or suspended</a> new plants.

In addition, younger startups in capital-intensive businesses — many of which grew too big too fast in the good times — are in varying stages of crash and burn. <a href="http://www.optisolar.com/">OptiSolar</a> ramped up at an incredible pace out of nowhere and recently had to chop half its staff. Electric-car maker Tesla underestimated just how difficult it would be to raise the money to mass produce vehicles and started cutting staff last year. Basically, if you see a new firm that needs to raise hundreds of millions to manufacture a lot of gear in order to start generating revenues, it’s probably not a good idea to turn in your resume.

<strong>Where The Green Jobs Still Are:</strong>

In the near term, early-stage firms and less conventional sectors of cleantech are still providing jobs. Greg Chin, a partner at law firm<a href="http://www.lw.com/Default.aspx">Latham &amp; Watkins</a>, says he’s seeing a net increase in jobs among his early-stage cleantech clients, with jobs mainly in <a href="http://www.courierpostonline.com/article/20090202/BUSINESS01/902020317/1003/BUSINESS">science, engineering</a>and marketing. Amy Vernetti, a managing director at headhunting firm <a href="http://www.taylorwinfield.com/">Taylor Winfield</a>, says many of the jobs are coming from more obscure cleantech sectors, such as fuel additives and air filtration. She pointed us to <a href="http://www.accsysplc.com/">Accsys Technologies</a>, which is hiring and has developed a nontoxic chemical process to harden fast-growing pine so it can be used in place of hardwoods or even steel.

Startups that are building tools that can help companies save money on their energy bills can still move product in a downturn, and many are still hiring skilled employees. <a href="http://earth2tech.com/2009/01/25/sun-focusing-on-energy-efficient-data-centers-for-cuts-in-cost-carbon/">IT companies like Sun Microsystems</a>are increasingly focusing on cutting the <a href="http://earth2tech.com/2009/02/03/green-grid-guiding-firms-to-data-center-20/">energy consumption in their data centers</a>, which requires engineers, installers and designers. Sentilla, a startup that makes energy management services for data centers and industrial manufacturing, <a href="http://earth2tech.com/2009/01/07/sentilla-raises-75m-for-energy-management/">recently raised funding</a> and <a href="http://www.sentilla.com/careers.html">is hiring engineers</a>. Positive Energy, a startup that builds energy management reports for utilities, <a href="http://earth2tech.com/2008/12/29/positive-energy-raises-14m-from-nea/">raised money in late 2008</a> and has over a dozen jobs for engineers, executives and designers <a href="http://www.positiveenergyusa.com/about/jobs.html">listed on its site</a>.

But a couple things to consider about these current openings: smaller, early-stage firms hire fewer people, and that means more competition. And getting those jobs will require more skill and experience than they did previously. “A lot of people might be trying to come into the sector at a time when many people have got a three- to five-year head start on them,” says Ron Pernick, a principal of research firm <a href="http://www.cleanedge.com/">Clean Edge</a>.

<strong>Down the Road: Green Jobs From the Stimulus</strong>

A lot of hope is being pinned on the green jobs that will be created in the stimulus package, particularly jobs in building out infrastructure. The package, if passed, could allocate $4.5 billion to build out a smarter power grid, which could create jobs for electricians, installers, engineers. Smart grid software company eMeter says it has seen<a href="http://earth2tech.com/2009/02/02/whats-sexy-in-the-downturn-smart-grid-software/">increased interest from utilities</a> based on stimulus expectations. Though other utilities are <a href="http://earth2tech.com/2009/02/06/even-with-stimulus-smart-grid-could-face-rough-year/">slowing their smart-meter rollouts</a> in the face of the downturn.

The stimulus package is allocating a massive $6.2 billion to <a href="http://earth2tech.com/2009/01/29/the-weatherization-stimulus-funds-so-much-money-so-little-time/">weatherize public housing</a>, which would create jobs for local construction companies that can install new insulation and more energy-efficient windows. The DOE’s Weatherization Project Manager, Robert DeSoto, told us that every local agency that will be allocating these funds will be searching for new home retrofitters to work with.

The stimulus package also allocates billions in tax breaks for renewable energy projects. This could help those large clean power developers down the road that have recently been shedding staff. The more-established, later-stage companies are the ones that are far better poised to answer Obama’s call for “shovel-ready” clean power projects than new startups. And new projects could also create a substantial amount of construction jobs, which would have a far bigger impact on green jobs overall than a small number of highly-skilled openings for executives and engineers in Silicon Valley. Another bonus: clean power construction jobs can’t be outsourced.

While it remains to be seen how many green jobs the stimulus package will deliver, as <a href="http://www.lw.com/Default.aspx">Latham &amp; Watkin’s</a> Chin, says: “I expect the pickup in cleantech job creation to come before the pickup in the overall economy.”

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/2oVLsXMNhKs" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/779/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/779</feedburner:origLink></item>

		<item>
		<title>Even With Stimulus, Smart Grid Could Face Rough Year</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/ww6aBB2orK0/777</link>
		<comments>http://greenweb.federatedmedia.net/archives/777#comments</comments>
		<pubDate>Fri, 06 Feb 2009 16:12:45 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/earth2tech.com.gif</icon>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Earth2Tech]]></category>

		<category><![CDATA[grid]]></category>

		<category><![CDATA[Katie Fehrenbacher]]></category>

		<category><![CDATA[smart]]></category>

		<category><![CDATA[stimulus]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=777</guid>

		<description><![CDATA[The smart grid might have launched into the mainstream lexicon recently with GE’s super bowl ad and funding included in the current stimulus package, but the budding industry could falter out of the gate in this economic climate. Smart grid companies are showing some concern over utilities slowing down smart grid rollout plans in the near term, and [...]]]></description>
			<content:encoded><![CDATA[The smart grid might have launched into the mainstream lexicon recently with <a href="http://earth2tech.com/2009/02/02/beer-bro-time-and-smart-grid/">GE’s super bowl ad</a> and <a href="http://earth2tech.com/2009/01/26/faq-smart-grid/">funding included in the current stimulus package</a>, but the budding industry could falter out of the gate in this economic climate. Smart grid companies are showing some concern over utilities slowing down smart grid rollout plans in the near term, and the stimulus package is actually just a drop in the bucket of the investment needed to launch a nationwide smart grid.
<div class="snap_preview">

This morning, Echelon, which develops networking products to make the power grid smarter, reported a drop in earnings for the three month period ending December 31 — the company reported $36.8 million in revenues, with a loss of $6.26 million, down from $46.9 million in revenues, and a net income of $912,000 for the year earlier. The company’s CEO, Ken Oshman, also expressed <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20090205005382&amp;newsLang=en">slight concern over</a>how the economic slowdown has hindered progress on utilities’ smart grid projects. Oshman added, though, that its utilities contacts in western Europe and North America will help Echelon deliver “modest growth” for its smart grid network products for the year.<span id="more-777"></span>

<a href="http://earth2tech.com/2009/02/02/itrons-stimulus-rally-may-be-done/">Earlier this week, analysts</a> at UBS downgraded Itron, a heavyweight smart meter maker, and said while the company: “may receive new [advanced metering infrastructure] awards at some point in 2009, we believe this is balanced with a risk that ‘09 guidance is revised downwards at some point due to utility capex cuts and/or AMI project delays.”

Itron, which reports earnings later this month, <a href="http://investors.itron.com/releasedetail.cfm?ReleaseID=359027">hinted last month</a> that it might have some delays in its smart meter rollouts: “As is typical, some of the deployment schedules have changed. Some may move forward more quickly than expected and others may deploy somewhat later than their initial schedule.” Not a smoking gun, but that’s usually how financial releases sound.

And while the industry is pointing to the <a href="http://www.forbes.com/2009/01/29/electricity-infrastructure-obama-business-energy-0129_smart_grid.html">$4.5 billion boost in smart grid funding</a> in the proposed stimulus package (both the House and Senate versions), those funds are actually a small percent of what a national smart grid network would need. Ed Legge, an analyst with the <a href="http://www.eei.org/Pages/default.aspx">Edison Electric Institute</a>, told us that at least $50 billion is needed for all the investor-owned utilities (which make up 70 percent of the U.S. utilities) to roll out smart grid networks. It would cost about $500 million for each utility, Legge said. That’s a substantial investment for a utility that is facing reduced their demand for energy from customers.

Still, “there is a lot of optimism” around smart grid rollouts these days, said Legge, adding that “the technology is moving forward, not backward.” Utilities <a href="http://earth2tech.com/2009/02/03/silver-spring-networks-scores-pepco-for-smart-grid/">like Pepco Holdings</a> and <a href="http://earth2tech.com/2009/02/02/whats-sexy-in-the-downturn-smart-grid-software/">CenterPoint</a> announced smart grid plans just this week. Eric Miller, Chief Solutions Officer, for Trilliant, a company that makes hardware and software for smart meters, says while he’s heard his industry’s concern over a slower rollout, his company is still seeing “a high level of market activity.”

But it’s the sudden positivity and excitement over power grid 2.0, that actually makes the economic downturn particularly frustrating. Companies have waited for years for the smart grid to be hot enough to excite consumers, investors, utilities and policymakers — who thought in 2008 that smart grid would get a Super Bowl ad and repeated mentions from the president? Hopefully the current recession won’t pull the rug out from under the industry in one of its shining moments.

</div>
<div id="google_ads_div_earth2tech_ros_post_footer"><a href="http://googleads.g.doubleclick.net/pagead/iclk?sa=l&amp;ai=BZA2ir1yMSZfCCITojATYmaWPBuCOoocBAAAAEAEgiOOLBTgAWJjNmY4LYMmW0YbIo6AZqgEKNzUzMzMyNDgyOLIBDmVhcnRoMnRlY2guY29tugEJZ2ZwX2ltYWdlyAEJ2gFVaHR0cDovL2VhcnRoMnRlY2guY29tLzIwMDkvMDIvMDYvZXZlbi13aXRoLXN0aW11bHVzLXNtYXJ0LWdyaWQtY291bGQtZmFjZS1yb3VnaC15ZWFyL8ACAuACAeoCGmVhcnRoMnRlY2hfcm9zX3Bvc3RfZm9vdGVy-ALy0R6IAwGQA_ABmAPwAagDAQ&amp;num=0&amp;client=ca-pub-3457929887116739&amp;adurl=http://events.earth2tech.com/greennet/09/?a=rsseb"><img src="http://gigaom.app-test.com/greennet/greennet_logo.gif" alt="" /></a><a href="http://googleads.g.doubleclick.net/pagead/iclk?sa=l&amp;ai=BZA2ir1yMSZfCCITojATYmaWPBuCOoocBAAAAEAEgiOOLBTgAWJjNmY4LYMmW0YbIo6AZqgEKNzUzMzMyNDgyOLIBDmVhcnRoMnRlY2guY29tugEJZ2ZwX2ltYWdlyAEJ2gFVaHR0cDovL2VhcnRoMnRlY2guY29tLzIwMDkvMDIvMDYvZXZlbi13aXRoLXN0aW11bHVzLXNtYXJ0LWdyaWQtY291bGQtZmFjZS1yb3VnaC15ZWFyL8ACAuACAeoCGmVhcnRoMnRlY2hfcm9zX3Bvc3RfZm9vdGVy-ALy0R6IAwGQA_ABmAPwAagDAQ&amp;num=0&amp;client=ca-pub-3457929887116739&amp;adurl=http://events.earth2tech.com/greennet/09/?a=rsseb">Are you a tech entrepreneur? Looking for your opportunity in the Green boom?</a> Come to Green:Net 09 by GigaOM and meet the new innovators.</div>
 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/ww6aBB2orK0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/777/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/777</feedburner:origLink></item>

		<item>
		<title>Monterey Bay Shores Set to be Greenest Ecoresort in the World</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/8bgg-V7n51c/776</link>
		<comments>http://greenweb.federatedmedia.net/archives/776#comments</comments>
		<pubDate>Wed, 04 Feb 2009 17:59:26 +0000</pubDate>
		<dc:creator>Bridgette Steffen</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/inhabitat.com.gif</icon>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Bridgette Steffen]]></category>

		<category><![CDATA[eco]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[Inhabitat]]></category>

		<category><![CDATA[monterey bay]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=776</guid>

		<description><![CDATA[Monterey Bay Shores is a stunning new development set to break ground this month that will convert a desolate disused sand mine into a thriving environmental preserve and eco-resort. Replete with living walls and a five acre green roof, the development boasts an impressive list of green design elements and is working towards LEED Platinum certification. Now, [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-ed01.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" />

<a href="http://www.montereybayshores.com/support.html"><strong>Monterey Bay Shores</strong></a> is a stunning new development set to break ground this month that will convert a desolate disused sand mine into a thriving environmental preserve and eco-resort. Replete with living walls and a five acre <a href="http://www.inhabitat.com/2008/09/22/california-academy-of-sciences-unveiled/">green roof</a>, the development boasts an impressive list of green design elements and is working towards LEED Platinum certification. Now, saying that you’re the “Greenest Eco Resort” is quite a <a href="http://www.montereybayshores.com/overview.html">claim</a>, but if the Resort builds out all that they have promised, it really will be the most environmentally friendly resort in the US, and possibly in the world.<span id="more-776"></span>

<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-ed02.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" />

Most of the time when we hear about <a href="http://www.inhabitat.com/2009/02/02/zira-island-by-big-architects/"><strong>eco resorts</strong></a> they are located in some far off tropical place that would require us to fly for at least 8 hours to get to. We’d love to go abroad, but as the wallet is a bit tighter and<a href="http://www.inhabitat.com/2008/01/22/transportation-tuesday-fly-from-0-to-mach-5-using-hydrogen/">overseas flights</a> really aren’t all that green, we were excited to hear about a new eco resort being built in the US this February in Monterey, California. The resort will house a wellness spa, restaurants, meeting rooms, condos, pools, and trails to the beach.

The site for the Monterey Bay Shores eco-resort is situated on a defunct sand mine, which had been operating for over 60 years. The sand mine considerably damaged the natural ecosystem, stripping away important topsoil layers and allowing invasive species to infiltrate the area. As part of the resort development, <a href="http://www.montereybayshores.com/overview.html">MBS</a> will also restore 85% of the 29 acre site to native flora and fauna. Over 6.7 acres will be dedicated as an endangered species habitat and restored coastline. Additionally, 5 acres will be built as a <a href="http://www.inhabitat.com/2009/01/19/new-heden-by-kjellgren-kaminsky-architects/">living roof</a>, leaving only 4% of the site as impervious surface, which is great. All parking is below ground, and even the fire lanes will be constructed from a grass paver, rather than asphalt.

<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-comp02.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" /><em>Rooftop solar panels and living walls</em>

The resort will provide 30% of its own power from wind and solar resources augmented by geothermal heat pumps for heating and cooling. The green roofs include <a href="http://www.inhabitat.com/2009/01/21/masdar-begins-construction-on-10mw-solar-power-plant/">photovoltaic</a> and evacuated tube solar hot water systems, while <a href="http://www.inhabitat.com/2008/06/19/broadstar-aerocam-breaks-wind-watt-barrier/">horizontal wind turbines</a> will be strategically located behind restored sand dunes for optimum wind velocity. The buildings themselves will be highly energy efficient and reduce energy use by over 50%. Windows and rooms are designed to optimize <a href="http://www.inhabitat.com/2009/01/28/arabian-library-by-richard-and-bauer/">daylight</a> to reduce lighting needs.

With a fresh coastal breeze constantly available, cooling needs are easily addressed through natural ventilation techniques. <a href="http://www.inhabitat.com/2009/01/29/consorcio-headquarters-by/">Living walls</a> will provide a natural biofiltration system that will improve indoor air quality and reduce dependence on artificially cooled air. Buildings will be constructed from a hybrid system of <a href="http://www.inhabitat.com/2009/01/28/garden-museum-by-dow-jones-architects/">prefabricated panels</a>and on-site construction using sustainable and recyclable materials. Water-wise technologies will also be employed, reducing the need for potable water by 50%. All irrigation water will come from on-site recycled stormwater or from the <a href="http://www.inhabitat.com/2008/09/30/rainwater-h2og-rainwater-storage-system/">rainwater catchment</a> system.

<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-comp01.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" />

On site amenities include natural and saltwater pools, botanical and herbal gardens, beach and dune trails, as well as organized classes and outings that teach about the native flora and fauna. A sustainability center will be available to residents and guest to educate them on the resort and their surroundings. As an world class hotel and resort, the MBS will also have fine dining restaurants, which will serve organic, sustainable and locally raised food.

We often speak about new green developments, and of course the greenest development is the one that doesn’t happen. But developers are developers and resorts like this or worse will be built, so we have to be hopeful that this resort will serve as another <a href="http://www.inhabitat.com/2008/07/05/australia%E2%80%99s-first-carbon-neutral-solar-powered-resort/">great example</a> for developers world wide.

<a href="http://www.montereybayshores.com/overview.html"><strong>+ Monterey Bay Shores Ecoresort</strong></a>

Via <a href="http://www.treehugger.com/files/2009/01/greenest-eco-resort-world-plans.php">Treehugger</a>

<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-diag02.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" />

<img src="http://www.inhabitat.com/wp-content/uploads/bayshores-diag01.jpg" alt="monterey bay shores, leed certified resort, sustainable building, green architecture, monterey eco resort, renewable energy, green roof, sustainable landscaping" />
 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/8bgg-V7n51c" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/776/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/776</feedburner:origLink></item>

		<item>
		<title>Green Grid Guiding Firms to Data Center 2.0</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/vrkJX92k4ng/775</link>
		<comments>http://greenweb.federatedmedia.net/archives/775#comments</comments>
		<pubDate>Wed, 04 Feb 2009 17:53:47 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/earth2tech.com.gif</icon>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Earth2Tech]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[grid]]></category>

		<category><![CDATA[Katie Fehrenbacher]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=775</guid>

		<description><![CDATA[Making data centers more energy efficient in a recession is a clear-cut decision for IT managers: cut power, save money, gain green PR. And the Green Grid organization, a trade group dedicated to reducing energy consumption of data centers, wants to help out. On Wednesday at the group’s second annual forum, it plans to launch an [...]]]></description>
			<content:encoded><![CDATA[Making data centers more energy efficient in a recession is a clear-cut decision for IT managers: cut power, save money, gain green PR. <a href="http://thegreengrid.org/">And the Green Grid organization</a>, a trade group dedicated to reducing energy consumption of data centers, wants to help out. On Wednesday at the group’s second annual forum, it plans to launch an extensive multiyear guide, as well as a new metric, that can aid companies looking to design and operate energy-efficient data centers.

 

Larry Vertal, director of the Green Grid and senior strategist at AMD, told us that the guides, dubbed “Data Centers 2.0,” will focus on how to build out data centers while ensuring that the energy consumption of the individual components are tracked in real time. Real-time monitoring can ensure that the whole center is working as efficiently as possible. The organization, which created the industry standard Power Usage Effectiveness (PUE) metric that is found by dividing “total facility power” by “IT equipment power,” will also be highlighting a newer metric called data center productivity, or DCP, which will focus on how much useful work is being done as energy is consumed.<span id="more-775"></span>

Ultimately the Green Grid is a technical organization and is interested in offering its members repeatable metrics and open standards as a baseline for competition. Basically companies can compare their data centers and brag about efficiency or strive to work harder to keep up with the data center Joneses. Any company that owns data centers or sells data center gear is quickly moving to make computing more efficient, so these tools will be useful. In recent <a href="http://earth2tech.com/2009/01/25/sun-focusing-on-energy-efficient-data-centers-for-cuts-in-cost-carbon/">weeks Sun</a>, <a href="http://earth2tech.com/2009/02/01/ge-hawking-green-data-center-gear-too/">GE</a>, and Google have all highlighted their energy efficiency data center efforts.

For investors, tracking all the parts of data centers require a lot of software and wireless networks, so key an eye on companies selling this type of gear. <a href="http://earth2tech.com/2009/01/07/sentilla-raises-75m-for-energy-management/">Energy management startup Sentilla announced recently</a> that it has raised $7.5 million in a second round of funding from Onset Ventures and Claremont Creek Ventures, and just this week is <a href="http://news.cnet.com/8301-17912_3-10151619-72.html">launching a sensor and software system for data center gear</a>.

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/vrkJX92k4ng" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/775/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/775</feedburner:origLink></item>

		<item>
		<title>ECO ART: Creative Duo Rescue Trees in London</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/ERSMAWesu4s/774</link>
		<comments>http://greenweb.federatedmedia.net/archives/774#comments</comments>
		<pubDate>Tue, 03 Feb 2009 00:12:02 +0000</pubDate>
		<dc:creator>Kate Andrews</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/inhabitat.com.gif</icon>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[art]]></category>

		<category><![CDATA[eco]]></category>

		<category><![CDATA[Inhabitat]]></category>

		<category><![CDATA[kate andrews]]></category>

		<category><![CDATA[london]]></category>

		<category><![CDATA[rescue]]></category>

		<category><![CDATA[trees]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=774</guid>

		<description><![CDATA[Here at Inhabitat, we have a soft spot for all things green. But we have to make an exception for this rather colorful “Christmas tree” that took center stage on the ground floor reception at communications agency, AMV BBDO throughout the month of December. The rescued dead tree was given new life with the help of graphic [...]]]></description>
			<content:encoded><![CDATA[ 

<img src="http://www.inhabitat.com/wp-content/uploads/ecoart_agencytree1.jpg" alt="rescued trees, upcycled trees, alex ostrowski, hattie newman, upcycled christmas tree, ycn live tree, ycn live, tree amv bbdo agency" />

Here at Inhabitat, we have a soft spot for all things green. But we have to make an exception for this rather colorful “Christmas tree” that took center stage on the ground floor reception at communications agency, <a href="http://www.amvbbdo.com/">AMV BBDO</a> throughout the month of December. The rescued dead tree was given new life with the help of graphic designer <strong><a href="http://www.alexostrowski.com/">Alex Ostrowski</a></strong> and illustrator and set maker <strong><a href="http://www.hattienewman.blogspot.com/">Hattie Newman</a></strong> who thought to embellish the branches with colorful paper leaves.<span id="more-774"></span>

<img src="http://www.inhabitat.com/wp-content/uploads/ecoart_agencytree2.jpg" alt="rescued trees, upcycled trees, alex ostrowski, hattie newman, upcycled christmas tree, ycn live tree, ycn live, tree amv bbdo agency" />

The tree at AMV BBDO was inspired by the success of a similar tree installation at YCN Live, an event that featured emerging creative talent back in late August through early September 2008 at the <strong><a href="http://www.inhabitat.com/2008/11/28/village-underground-subway-cars-studio-space/">Village Underground</a></strong>. Alex and Hattie worked together with Hackney Borough Council to engage visitors with a resurrected tree from East London. Those at the event were invited to embellish the tree’s branches with colorful paper. They also invited everyone to use their own creativity and write or draw on the paper before placing it on the tree!

<strong><a href="http://www.amvbbdo.com/">+ AMV BBDO Agency</a></strong>

<strong><a href="http://www.alexostrowski.com/">+ Alex Ostrowski</a></strong>

<strong><a href="http://www.hattienewman.blogspot.com/">+ Hattie Newman</a></strong>

<strong><a href="http://www.ycnonline.com/home">+ YCN</a></strong>

<img src="http://www.inhabitat.com/wp-content/uploads/ecoart_agencytree3.jpg" alt="rescued trees, upcycled trees, alex ostrowski, hattie newman, upcycled christmas tree, ycn live tree, ycn live, tree amv bbdo agency" />

 

<img src="http://www.inhabitat.com/wp-content/uploads/ecoart_agencytree4.jpg" alt="rescued trees, upcycled trees, alex ostrowski, hattie newman, upcycled christmas tree, ycn live tree, ycn live, tree amv bbdo agency" />

<em>Hattie and Alex’s tree installation at YCN Live</em><img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/ERSMAWesu4s" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/774/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/774</feedburner:origLink></item>

		<item>
		<title>Media agency focuses on low-impact advertising</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/HilQFZNmcfs/773</link>
		<comments>http://greenweb.federatedmedia.net/archives/773#comments</comments>
		<pubDate>Tue, 03 Feb 2009 00:08:30 +0000</pubDate>
		<dc:creator>Springwise</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/springwise.com.gif</icon>
		
		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[agency]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[low-impact]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[Springwise]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=773</guid>

		<description><![CDATA[Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. Its clean advertising service (similar to Street Advertising Services and GreenGraffiti, which we featured earlier) uses rainwater to clean logos into grubby pavements, and has been joined by a four other services that are both novel and easy on the environment.
Curb creates sand [...]]]></description>
			<content:encoded><![CDATA[ 

 

<a href="http://springwise.com/marketing_advertising/curb_media_agency_focuses_on_l/"><img class="spotlight" src="http://www.springwise.com/pix/spotlight/curb.jpg" alt="" /></a>

Realising that green concerns are here to stay, British media agency <a href="http://www.mindthecurb.com/">Curb</a> offers nothing but low-impact advertising. Its clean advertising service (similar to <a class="unbold" href="http://www.springwise.com/marketing_advertising/ads_that_clean_streets/">Street Advertising Services</a> and <a class="unbold" href="http://springwise.com/marketing_advertising/more_street_cleanvertising/">GreenGraffiti</a>, which we featured earlier) uses rainwater to clean logos into grubby pavements, and has been joined by a four other services that are both novel and easy on the environment.<span id="more-773"></span>

Curb creates sand sculptures of all sizes; burns patterns and logos into wood using magnifying glasses; and offers a ‘logrow’ service to cut logos as big as 30m wide into turf. Although each service is handcrafted, the agency is adamant that images are produced exactly as created digitally. Last but not least, graphics can be projected on falling sheets of water to create a memorable display. Household names have already used Curb’s services: Innocent smoothies were immortalised in grass, Volkswagen commissioned a sand sculpture and Barack Obama’s face was etched into wood.

We’re happy to see that ‘cleanvertising’ has been expanded into an entire portfolio of green(er) advertising options. Curb claim to be the world’s first and only media agency to be doing this exclusively. Which indicates that there’s space for others in different regions. Start blasting, sculpting, cutting and burning!

Website: <a href="http://www.mindthecurb.com/">www.mindthecurb.com</a>
Contact: <a href="mailto:info@mindthecurb.com">info@mindthecurb.com</a>

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/HilQFZNmcfs" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/773/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/773</feedburner:origLink></item>

		<item>
		<title>Gemini Solar Pushing Ahead In Austin Sunshine</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/RbKb7pHh-lI/772</link>
		<comments>http://greenweb.federatedmedia.net/archives/772#comments</comments>
		<pubDate>Tue, 03 Feb 2009 00:06:09 +0000</pubDate>
		<dc:creator>David Ehrlich</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/earth2tech.com.gif</icon>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Austin]]></category>

		<category><![CDATA[David Ehrlich]]></category>

		<category><![CDATA[Earth2Tech]]></category>

		<category><![CDATA[gemini]]></category>

		<category><![CDATA[solar]]></category>

		<category><![CDATA[sunshine]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=772</guid>

		<description><![CDATA[Austin could get one of the biggest solar photovoltaic plants in the country if a deal is approved between Gemini Solar Development and the city-owned Austin Energy. But the planned 30-megawatt project comes as some companies are scaling back their sun-powered operations and laying off staff, so how can San Francisco-based Gemini Solar keep the momentum going?
Although it was formed just four months ago as [...]]]></description>
			<content:encoded><![CDATA[ 

Austin could get one of the biggest solar photovoltaic plants in the country <a id="evtw" title="if a deal is approved" href="http://www.chron.com/disp/story.mpl/ap/tx/6236837.html">if a deal is approved</a> between <a id="bv6." title="Gemini Solar Development" href="http://www.geminisolar.com/">Gemini Solar Development</a> and the city-owned <a id="sn9u" title="Austin Energy" href="http://www.austinenergy.com/">Austin Energy</a>. But the planned 30-megawatt project comes as some companies are <a id="cn6q" title="scaling back" href="http://earth2tech.com/2009/01/30/duke-energy-trying-to-ditch-rooftop-solar/">scaling back</a> their sun-powered operations and <a id="uzcq" title="laying off staff" href="http://earth2tech.com/2009/01/13/get-ready-for-the-solar-layoffs/">laying off staff</a>, so how can San Francisco-based Gemini Solar keep the momentum going?

<img class="alignnone size-full wp-image-21949" title="nellis_air_force_base" src="http://earth2tech.files.wordpress.com/2009/02/nellis_air_force_base.jpg?w=450&amp;h=306" alt="nellis_air_force_base" width="450" height="306" /><span id="more-772"></span>

Although it was <a id="a01o" title="formed just four months ago" href="http://earth2tech.com/2008/10/02/suntech-buys-ei-partners-with-mma-looks-to-triple-us-sales/">formed just four months ago</a> as a joint venture between China’s <a id="d1y." title="Suntech Power Holdings" href="http://www.suntech-power.com/">Suntech Power Holdings</a> and <a id="r2c0" title="MMA Renewable Ventures" href="http://mmarenew.com/">MMA Renewable Ventures</a>, Gemini comes into Austin with some solid background in big solar. MMA Renewables owns and operates the one of the largest solar PV project operating in the U.S. today — the 14-MW solar array at Nellis Air Force Base in Nevada, which <a id="w1ld" title="which went live" href="http://earth2tech.com/2007/12/17/military-ecotech-solar-shines-on-nevada-air-force-base/">went live</a> in December 2007.

 

MMA Renewable and Suntech make quite the power couple, with MMA Renewable, part of Baltimore’s <a id="gywz" title="Municipal Mortgage &amp; Equity" href="http://www.munimae.com/">Municipal Mortgage &amp; Equity</a>, or MuniMae, handling the financing and development of large-scale solar projects, and Suntech taking care of the manufacturing of the solar cells and modules. However, both MuniMae and Suntech have had some recent difficulties: MuniMae, a real estate investment firm with more than $20 billion of assets under management, was delisted from the New York Stock Exchange last year, and Suntech announced earlier this month that it laid off 800 people, or 10 percent of its staff.

Fortunately, there’s a long-term payoff if the solar plant is approved — Austin Energy plans to hand over $10 million per year under a 25-year power purchase agreement, with the project set to go online by the end of 2010. The plant is expected to cover 300 acres, with 171,000 Suntech polycrystalline silicon modules that will be ground-mounted on single-axis trackers that can follow the sun throughout the day.

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/RbKb7pHh-lI" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/772/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/772</feedburner:origLink></item>

		<item>
		<title>First 100% Sustainable Island in the Caribbean!</title>
		<link>http://feedproxy.google.com/~r/BestOfTheGreenWeb/~3/9qYaqN5jBHM/771</link>
		<comments>http://greenweb.federatedmedia.net/archives/771#comments</comments>
		<pubDate>Sat, 31 Jan 2009 01:29:01 +0000</pubDate>
		<dc:creator>Kristie Wilson</dc:creator>
		<icon>http://greenweb.federatedmedia.net/author_icons/inhabitat.com.gif</icon>
		
		<category><![CDATA[News &amp; Events]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[caribbean]]></category>

		<category><![CDATA[Inhabitat]]></category>

		<category><![CDATA[island]]></category>

		<category><![CDATA[Kristie Wilson]]></category>

		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://greenweb.federatedmedia.net/?p=771</guid>

		<description><![CDATA[We eco-enthusiasts will soon have a new eco-paradise island to escape to! Bonaire, a part of the Netherlands Antilles, will be the first island in the Caribbean with a 100% sustainable energy supply. In 2007 the local government of Bonaire, who prides on its island’s beauty and natural preservation, agreed to this ambitious project of trashing its fossil [...]]]></description>
			<content:encoded><![CDATA[ 

<span style="font-family: Calibri;"><a title="Bonaire Beach" href="http://www.inhabitat.com/wp-content/uploads/bonaire-beach.jpg"><img src="http://www.inhabitat.com/wp-content/uploads/bonaire-beach.jpg" alt="Bonaire Beach" /></a></span>

<span style="font-family: Calibri;">We eco-enthusiasts will soon have a new eco-paradise island to escape to! <a title="Bonaire Tourism Site" href="http://www.infobonaire.com/">Bonaire</a>, a part of the Netherlands Antilles, will be the first island in the <a title="Eco-Luxury Hotel in the Caribbean" href="http://www.inhabitat.com/2008/06/06/eco-luxury-for-the-bahamas%e2%80%99-star-island/">Caribbean</a> with a 100% sustainable energy supply. In 2007 the local government of Bonaire, who prides on its island’s beauty and natural preservation, agreed to this ambitious project of trashing its fossil fuel energy dependence and in turn, developing an energy system comprised of an 11MW wind farm, 14MW biodiesel plant and a 3.5MW backup battery.  Ecopower Bonaire BV, a consortium of Dutch-German companies,<strong> </strong><a title="Evelop Corporate Website" href="http://www.evelop.com/">Evelop</a>, <a title="Related Enercon Corporate Site" href="http://www.enercon.de/">Enercon</a>, and local Bonaire Water and Energy Company, is spearheading this project that is expected to complete at the end of 2009.<span id="more-771"></span>
</span>

<span style="font-family: Calibri;">The project developers first installed a pilot 330kW wind turbine, whose current energy production exceeds any of their initial expectation. Thus, 12 more 0.9MW wind turbines will be installed on the north coast of the island, where wind and surf conditions are most ideal. The <a title="Related Wind Farm Link" href="http://www.inhabitat.com/2009/01/15/zeekracht-plans-by-oma/">wind farm</a> alone can meet the energy demands of the island’s 15,000 permanent residents! Still, five <a title="Related Bio-diesel Plant" href="http://www.inhabitat.com/2008/09/09/san-francisco-announces-10-million-gallon-biodiesel-plant/">bio-diesel </a>generators are under construction for added stability, and developers expect the switchover from conventional fuels to bio-fuels within 3 years of operation.</span>

<span style="font-family: Calibri;">Like its neighboring islands such as Aruba and Curacao, Bonaire’s economy is heavily reliant on tourism. Bonaire has strategically developed its land span of 111 sq. miles and surrounding coral reed for tourism and eco-tourism, making it a top ranked Caribbean destination for scuba diving but also for witnessing wildlife. The island’s north side is also home to an array of flamingos, a donkey sanctuary and an ecological preserve. With beautiful beaches, great snorkelling, and 100% sustainable energy supply, what more could an eco-enthusiast ask for on her eco-holiday? </span> 

<a title="Evelop Corporate Site" href="http://www.evelop.com/">+ Evelop</a>

<a title="Enercon Corporate Website" href="http://www.enercon.de/">+ Enercon</a>

<a title="Bonaire Tourism Site" href="http://www.infobonaire.com/">+ Bonaire Tourism</a>

Via <a title="Source of Beach Photo" href="http://www.essexfreight.nl/">Essex Freight Holland</a><span style="font-family: Calibri;"> </span>, <a title="Wayfaring Travel Guide" href="http://www.wayfaring.info/">Wayfaring</a>

<a title="Location of Bonaire" href="http://www.inhabitat.com/wp-content/uploads/map-of-bonaire.jpg"><img src="http://www.inhabitat.com/wp-content/uploads/map-of-bonaire.jpg" alt="Location of Bonaire" /></a>

 <img src="http://feeds.feedburner.com/~r/BestOfTheGreenWeb/~4/9qYaqN5jBHM" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://greenweb.federatedmedia.net/archives/771/feed</wfw:commentRss>
		<feedburner:origLink>http://greenweb.federatedmedia.net/archives/771</feedburner:origLink></item>

	</channel>
</rss>
