Blue Latitude

How to prioritise your multichannel marketing

Jack Sedman — Wed, 12 Jun 2013 06:58:25 +0000

We provide a snapshot of how you can manage the prioritisation of your Multichannel Marketing, and investment in your external channels to engage valuable audience groups in the short and longer term.

7 tips to get the most out of online surveys

Alec Cochrane — Mon, 10 Jun 2013 09:05:40 +0000

Learn how to make your online website surveys work harder for you, and really help you to understand how your digital activity is measuring up against Key Performance Indicators.

Pharma’s Informational Source Shift: From Marketing to Medical

Matt Bolton — Tue, 21 May 2013 07:36:03 +0000

The increased role medical information departments are required to play in the communications pathway is posing challenges to pharma companies. We offer three key ways that you can start addressing these challenges at your company.

How to develop customer-centred, multichannel marketing for Pharma

Adwoa Baah — Wed, 15 May 2013 07:24:13 +0000

Creating real value for your brand through multichannel marketing is only possible when your strategy and planning activity is customer-centric. Use the 4 key principles outlined to better meet your customers’ needs and deliver improved brand engagement.

“Marketing Manualisation” Anyone?

Mark Walmsley — Mon, 13 May 2013 07:30:31 +0000

Marketing Automation (MA) is great for improving the productivity and effectiveness of your marketing team. However, without great "marketing manualisation" of the right people, processes, and content, it'll be hard to make it work for your organisation.

Explain Like I’m Five: The different web metrics

Alec Cochrane — Wed, 08 May 2013 11:57:21 +0000

Having trouble defining key web metrics? Take a look at our big list of standard web metrics, with definitions written in layman's terms, rather than technical jargon to make it easy to understand the key metrics you should be measuring.

6 Pillars of Customer Experience for Pharma Marketers

Will Myddelton — Wed, 03 Apr 2013 11:10:48 +0000

Marketing budget cuts, and reduced access to customers are making life difficult for Pharma marketers in 2013. Find out how to combat these challenges by developing exceptional customer experience for your brand.

The value of patient-centricity to Pharma Marketers

Melissa Clark — Thu, 28 Feb 2013 11:24:57 +0000

Learn why being patient-centric is valuable to your brand, and how you can make it a reality. Discover the 5 "hows" of patient-centricity, through the eyes of a pharma marketer, who recently became a patient.

Blue Latitude proudly sponsors eyeforpharma Barcelona 2013

Adwoa Baah — Thu, 21 Feb 2013 08:34:28 +0000

Eyeforpharma Barcelona 2013 is set to be the biggest commercial Pharma event ever, and will be concentrating on the all-powerful, and ever evolving customer - HCPs, payors, and patient groups. Multichannel, Training, and Internal Collaboration are hot topics this year.

Avoiding data paralysis in Pharma Marketing (Part 2)

Alec Cochrane — Wed, 13 Feb 2013 12:36:50 +0000

With the ever-growing list of reporting systems, and the plethora of data inside companies waiting to be distilled for any real insight, is it any wonder that the Pharma industry is suffering from an extended bout of data paralysis? Alec Cochrane, Head of Optimisation at Blue Latitude, explains how to avoid becoming paralysed by this surge in data.