Financial institutions will no longer be able to charge customers overdraft fees on automated teller machine (ATM) and one-time debit card transactions without the customer's express consent under new rules that are effective on July 1, 2010.

via www.frbatlanta.org

When I called and made them aware of the error, they began to explain their definition of unlimited.

Yes, you heard me correctly.  Their definition of UNLIMITED required a definition not available in any English dictionary.

Here's the way Merriam-Webster defines it:

Main Entry: un·lim·it·ed 

Pronunciation: \-ˈli-mə-təd\

Function: adjective

Date: 15th century

1 : lacking any controls : unrestricted <unlimited access>
2 : boundless, infinite <unlimited possibilities>
3 : not bounded by exceptions : undefined <the unlimited and unconditional surrender of the enemy — Sir Winston Churchill>

Odd... the definition Windstream Communications used relied on a disclosure to change the definition of unlimited.  Turns out, their definition of unlimited is nothing like the actual definition of the word.

What's my point?  

In business if you market something that requires a disclosure to modify the meaning of the word or words used to describe it, there is a good chance your ethics are going to be questioned.

I've been speaking English for over forty years.  I can't recall a single time in my life when I was ever confused or unclear about the definition of unlimited.

I began to ponder the true meaning of other statements I have recently seen in advertising...

How much should free checking cost?

How many trips are you allowed to make to an all-you-care to eat buffet?

How long does a lifetime guarantee last?

How many oil changes are included from the dealer that offers "free oil changes for life?"

Recession or no recession... if you have to take dramatic liberties in the way you describe products or services, it's unlikely you are going to hook new customers and keep them for the long term.

Deception may bring new prospects in the door, but it sure as heck won't earn their respect or encourage them to stick around forever.

Here's the great news... when you start a relationship with a customer based in truth, chances are good they will be loyal to you for a long time.  There is the opportunity!

I've been working in and with community banks for nearly 20 years.  Over the years I have asked this question many times:  "Who is your target market?"  Almost 100% of the time community bankers cannot answer that question quickly and succinctly.

If I were to ask you right now "Who is your target market?"  Could you answer the question concisely and without hesitation?

Would you answer ”members of our community?”  That is the most common answer I receive.  If your bank operates in a tiny community, or has a massive marketing budget, that's a fine answer.  Frankly, few community banks operate in markets that small or have budgets that large these days.  Bottom line; for most community banks that answer is not specific enough.

Two very important reasons to have a target market are:

1. Focus… so you know where to find clients and prospects.
2. You serve them.  You know their life.  You know their issues.  The people you work with should know you are dedicated to them.

Many banks market by what I call the "spray and pray" method.  Spray and pray means you spray your marketing message anywhere someone with a pulse (and hopefully a checkbook) will see and/or hear it, and you pray for responses.

With very few exceptions, spray and pray marketing is expensive and ineffective.

How specific do you need to be on identifying a target market?  You need to be so specific that you know who they are and where you can find them.

Here is an example.  A community bank that specializes in small service businesses may choose property management firms as a target market.  Let's go further, let's say this community bank is located in Raleigh, NC and chooses to serve property management firms in the entire state of North Carolina.

Who is their target market?  Property management firms located in the state of North Carolina.

Where will they find them?  Property management associations.  State licensing boards.  Directories.  Trade publications.  And the list could go on.

What will they market to them?  Electronic banking services, such as ACH origination.  Remote deposit capture.  Treasury management services.  Real estate loans structured to meet their needs.  Lockbox services.

See the value?  By being this specific, we know exactly who we are marketing to and can easily figure out places to find them.  Over time, the ultimate goal is to build trust and loyalty from our target markets.  By building relationships with a specific target market or target markets we are able to ask our clients and prospects what products and services they need and can respond very quickly to those needs.

Is it okay to have more than one target market?  Absolutely, as long as you have staff to serve them.

Consider making a corporate New Year's resolution to identify one or more target markets!

A few days ago PBS NEWSHOUR did a segment entitled For Community Banks, Survival Can Often Trump Lending. I really like this segment; it is the most accurate depiction I have seen in the media of what is going on in community banks right now.

I encourage you to take a few minutes and watch the video or read the transcript by clicking on the link at the bottom of this post.  Please come back and share your thoughts by posting a comment after viewing.

REPORT    AIR DATE: Dec. 22, 2009For Community Banks, Survival Can Often Trump LendingSUMMARYPresident Obama met with community bank leaders at the White House on Tuesday and pressed them to boost lending. Yet in a year in which some 140 community banks have been forced to close, the focus among small lenders is often more about keeping afloat.

via www.pbs.org

December 3, 2009

Bankers tell me on a regular basis that they refuse to participate in social media (blogging, Facebook, Twitter, etc.) because they fear potential negative publicity.

Guess what?  It does not work that way!

Sort of like many people say about death and taxes, the internet and social media is not an opt-out kind of medium here in the United States.

What is the safest approach?  Actively participate!

Where To Start?

Where do you start?  Step one is to create a social media business plan!

Why should you care?

Today I was posting an article to StumbleUpon, a web sharing and indexing service, and found a great example that illustrates how opting-out is not an option.

StumbleUpon indexes posts on the web by topic.  Banking is a topic I follow.  Today when I clicked on Banking, here is the first article that was returned: Bank Refuses $80K loan; Annoyed Man Withdraws $190K From Bank!

I read the article and the comments posted.  I urge you to do the same.

The Power of Google

Next I decided to do a Google search using the words "Westpac Roger Griffiths".  Here is where things get interesting!  My search took 0.14 seconds and resulted in "about 37,000" results

Here are some of the results:

$190000 withdrawn in $20 bills - national | Stuff.co.nz

Ironic turn after man's Westpac protest | Stuff.co.nz

Man takes $192000 in $20 notes out from bank account in protest ...

cryptogon.com » NZ: Man Withdraws $190000 Savings After Bank ...

» 2009 » July

plime.com : Bank turns down man for $80000 mortgage - He closes ...

Bank Refuses $80K loan; Annoyed Man Withdraws $190K From Bank ...

Is this the beginning of the bank run? | Ron Paul 2012 | Campaign ...

Jeff Kaiser: July 2009

Man withdraws $190000 in $20 bills

Artist takes $190000 out of bank because they won't give him a ...

'Normal' boss swindles bank - Westpac Banking Corporation - NZ ...

Lost Soul: Bank pays cash

Lottery Post Journal

Westpac Customer Protests At Loan Refusal | Business | Guide2.co.nz

Roger Griffiths | Best Mortgage Quote Information

5 Regular Joes Who Stuck it to the Man–And Won | Business Pundit

Roger Griffiths | SNICE.CO.NZ

3 News > Video > Campbell Live > Loan rejection leads to $190k ...

- Boing Boing

PopUpCommontater

Guy Who Protested Mortgage Denial And Took Out $190000 In Twenties ...

cryptogon.com » Resistance

Bank turns down man for $80000 mortgage - He closes $190000 ...

Misc - NuRD's Blog

transpress nz: Disgruntled Nelson artist's protest at Westpac

Westpac customer protests at loan refusal | The National Business ...

Nelson artist urged to get involved in bank inquiry | New Zealand ...

2009 July : thecrit.com

Westpac $192K poorer after man's protest - TVNZ Smartphone - tvnz ...

Damanick Dantes - WalletPop

Preview from Europe: More Earnings Bull -- Seeking Alpha

My Journal

Mortgage Application Rejected // BlogCatalog Topic // BlogCatalog

Links on "1st Advantage Federal Credit Union" | Facebook

SNICE - For everything weird, strange, and random in NZ - Part 2

2009 July « PopUpCommontater

3 News > Video > Campbell Live > Loan rejection leads to $190k ...

MILLION DOLLAR BABY's Page - ThisIs50.com : IF IT'S HOT IT'S HERE!

publish Odd Stuff Blogs - Indian Bloggers on Odd Stuff | Indian ...

MILLION DOLLAR BABY's Page - ThisIs50.com : IF IT'S HOT IT'S HERE!

Westpac $192K poorer after man's protest - TVNZ

Nelson Building Society | Guide2.co.nz

News : thecrit.com

LOL! Man withdraws 190k from bank in $20 bills after being denied ...

Go Westpac! « Hogwash

The Consumerist: Search Results

roger griffiths // Current

Man makes $192000 bank protest!

[PDF]

www.lifesaving.com.au

VoteMeNot • Opinion • Westpac are wearing thin. Time we turned our

Cashzilla

MILLION DOLLAR BABY's Page - ThisIs50.com : IF IT'S HOT IT'S HERE!

Khat Likh De: Latest News, Photos and Videos

GnostiNews: July 2009 Archives

Enough already!

Okay, I stopped copying links after six full pages of hits on the Roger Griffiths / Westpac situation.  On page 11 of the Google search a very limited number hits unrelated to this incident began to show up.

Who won?

Who won?  Certainly not Westpac!  In my opinion Roger Griffiths won.  He was already a successful artist whose work is displayed around the world.  Stop for a minute and consider the value Roger Griffiths will potentially receive from the number of mentions he received from the publicity around this incident.

I suspect Roger Griffiths will have people from around the world looking up his work as a result of learning about him through this widely publicized incident.

Was Westpac justified in their decision?  Who cares?  When I browsed through a few of the posts and replies I noticed less than five people that were supportive of Westpac.

One thing I am quite sure of, even if Westpac was justified in its loan decision the situation was not handled correctly.  An old customer service mantra I hear from many people is "the customer is always right."  I actually don't believe that.  What I do believe is customers should always be treated respectfully and given a reasonable explanation.

My friend Jeannette Paladino lost her husband a few months ago.  Jeannette and I met this year through a class on blogging taught by Bea Fields.

Jeannette is a gifted writer.  She prepared the following blog post celebrating the life of her late husband Charles.  I was so moved by the post that I decided to share it.

Jeff

_____________________________

I wrote this blog after Charles' memorial service.  I hope you enjoy knowing more about my wonderful  husband's passion for life.

Jeannette Paladino

_____________________________

The Potential to Turn a Life Around by Leo Buscaglia

"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around."



Why am I including video on virus on a banking blog?  Easy!  Including planning for a pandemic in your business continuity is extremely important.  Recent major outbreaks of Swine flu has proven that.

Building a Blogging Marketing Strategy
Date:  October 13 from 2:00-3:30 Eastern
Facilitators:  Eric Cook, Bea Fields and Jeff Simpkins
Where?  Online via webinar and telephone
Cost:  $49.00

NOTE:  This webinar is not just for bankers.  It is a strategic planning session for anyone and everyone who wants to design a solid blogging marketing strategy!

Do any of the following scenarios sound like you?

• I would love to have a great-looking, professional blog...but I have no idea how to start!
• I visit my colleagues blogs and think...gosh...I really need to be doing this to reach my target market.
• I so wish I could increase the number of people in my mailing list without having to bombard people with e-mail, and I want to find a way to pull people to my website or blog.
• I am so ready to see my website (or blog) climb to the top of the first page on Google, and I am sick and tired of buying Google adwords.

If you answered YES! to any of these questions, then the Building a Blogging Marketing Strategy Webinar may be the most important event you will attend in 2009, AND it will get you pumped and ready to make 2010 a banner year for your business.

During this session, we will present the following, and we are going to lay it out in spades:

We will:

1. Explain the critical importance of building a solid plan and foundation for opening a blog

2. Teach you how to use a blog as the hub of your overall social networking strategy.

3. Provide you with 5 questions to answer to establish exactly the target market you most want to reach with your blog.

4. Answer all of those looming questions in the back of your mind such as "How will I have the time to do this?" "How do I get started?"  "How will I monitor negative comments on my blog?"  "What do I write about when I have writer's block?"

Sign Up Today for the Building a Blogging Marketing Strategy Webinar

Along with this webinar, we will be providing you with a simple yet robust strategic planning document which includes the 20 questions you need to answer before you start blogging and a project planning spreadsheet to get you going.  These two documents alone will be worth the price of admission.

The session includes:

• One 90-minute session on designing a blogging strategy
• A 20-question blogging and social networking strategic planning document to jumpstart your blog
• A copy of the video/audio recording of the presentation, easily downloadable online for review
• Access to our Knowledge Genie for this class...which will include a few additional resources to jumpstart your process.

Many of us were taught that being unsuccessful at something is a reason to quit.  This video makes a strong case indicating lack of success indicates a need to keep working at it.

The challenging economy we have faced recently is going to cause lots of people and businesses to throw in the towel and conclude their financial life is ruined.  That is only true if you accept it as the truth.

Enjoy this short video.  It reminded me that failure mean quitting.

Jeff Simpkins

I normally use this blog to share information on success, business, success in business, etc.

This week I was called to perform one of my duties of citizenship.  I was called to serve on a jury.

I was not at all offended by serving as a juror; I even admit to being happy to be chosen to serve.

Jury duty reminded me that we put lots of energy into things that are ultimately unimportant.  The case I heard took 2 1/2 days and there were 27 people in the courtroom.  The dispute had been going on for three years, and it involved approximately $7,000.

Today, I am going to use my voice on the internet to share the thoughts of George Carlin... and to remind myself and others to focus on the things in life that really are important.

Enjoy!

Jeff Simpkins

"Life's journey is not to arrive at the grave safely in a well perserved body, but rather to skid in sideways, totally worn out, shouting '...holy (smoke)... what a ride!"

Enjoy the ride.  There is no return ticket.

George Carlin's Views on Aging

Do you realize that the only time in our lives when we like to get old is when we're kids?  If you're less than 10 years old, you're so excited about aging that you think in fractions.

"How old are your?"  "I'm four and a half!"  You're never thirty-six and a half.  You're four and a half, going on five!  That's key.

You get into your teens, now they can't hold you back.  You jump to the next number, or even a few ahead.

"How old are you?"  "I'm gonna be 16!"  You could be 13, but hey, you're gonna be 16!  And then the greatest day of your life!  You become 21.  Even the words sound like a ceremony.  YOU BECOME 21.  YESSSS!!!

But then you turn 30.  Oooohh, what happened there?  Makes you sound like bad milk!  He TURNED; we had to throw him out.  There's no fun now, you're just a sour-dumpling... What's wrong?  What's changed?

You BECOME 21, you TURN 30, then you're PUSHING 40.  Whoa!  Put on the brakes, it's all slipping away.  Before you know it, you REACH 50 and your dreams are gone...

But wait!!!  You MAKE it to 60.  You didn't think you would!

So you BECOME 21, TURN 30, PUSH 40, REACH 50 and make it to 60.

You've built up so much speed that you HIT 70!  After that it's a day-by-day thing; you HIT Wednesday!

You get into your 80's and every day is a complete cycle; you HIT lunch; you TURN 4:30; you REACH bedtime.  And it doesn't end there.  Into the 90's, you start going backwards; "I was JUST 92."

Then a strange thing happens.  If you make it over 100, you become a little kid again.  "I'm 100 and a half!"

May you all make it to a healthy 100 and a half!

HOW TO STAY YOUNG

1. Throw out nonessential numbers.  This includes age, weight and height.  Let the doctors worry about them.  That is why you pay them.
2. Keep only cheerful friends.  The grouches pull you down.
3. Keep learning.  Learn more about the computer, crafts, gardening, whatever, even ham radio.  Never let the brain die.  "An idle mind is the devil's workshop."  And the devil's family name is Alzheimer's.
4. Enjoy the simple things.
5. Laugh often, long and loud.  Laugh until you gasp for breath.
6. ...the tears happen.  Endure, grieve, and move on.  The only person who is with us our entire lives is ourselves.
7. Surround yourself with what you love.  Whether it's family, pets, keepsakes, music, plants, hobbies, whatever.  Your home is your refuge.
8. Cherish your health.  If it is good, preserve it.  If it is unstable, improve it.  If it is beyond what you can improve, get help.
9. Don't take guilt trips.  Take a trip to the mall, even to the next county; to a foreign countyr but NOT to where guilt is.
10. Tell the people you love that you love them at every opportunity.

AND ALWAYS REMEMBER:

Life is not measured by the number of breaths we take, but by the moments that take our breath away.

Thanks to my friend Grace Frye for sharing this with me at the perfect time.  Grace is responsible for bringing two to the most joyful and loving things in my life to me... my dogs Patches and Lea.