http://www.fluent-its.com/newsFluent IT Solutions Inc. is a full-service Canadian IT company that aims to help organizations better understand how different technologies can assist with the growth of business. Professional web design, e-commerce, web and mobile applications, hosted solutions, data services, and more. We're hands-on and our designs are easy to navigate and manage. The best part is that we develop tools that expand with your organization.http://fluent-its.comFluent IT Solutions Inc.en-usSat, 25 Aug 2012 20:35:15 MDT http://www.fluent-its.com/global/images/logo/logo.fluent-its.sml.png 110 48 http://www.fluent-its.com/news http://www.fluent-its.com/news/post.php?post_id=10031 "One of the virtues of being very young is that you don't let the facts get in the way of your imagination." -Sam Levenson

Below is a video that portrays what the future may hold; one that some people anticipate and others disregard or fear. Do not underestimate this potential demographic for although they are young, they are bold and born into technology, have astronomical market influence already at a tender age (via their parents and caregivers), and a global voice through social media and mobile, which spreads like wildfire.

Soon enough, these youths will be the audience. In some countries, they are learning how to write business plans for start-ups and new product development, and several are already being funded by investors. Will the message be this bold? No one knows for sure. What is evident is that organizations need to start thinking out-of-the-box with regard to marketing, no matter who their audience is.

When coupled with seasoned experience and new innovation, this young generation is more powerful than we can imagine. It is an era of movers and shakers as we have never seen before.

Is This The Future Of Advertising?



Source: http://www.youtube.com/watch?v=P81bb0Tzwbo

Fluent IT Solutions is here to help bridge the gap that many organizations are already experiencing. We are a vibrant young company that has been involved with technology for over 20 years. We'll show you how to effectively blend new tools with traditional media for easier management, and to prepare for what is yet to come.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Sun, 13 Mar 2011 06:53:34 MDT http://www.fluent-its.com/news/post.php?post_id=10031 http://www.fluent-its.com/news/post.php?post_id=10026 200 million users in November, 2010. What percentage of that audience are you reaching?

For small business especially, Twitter is one of the most cost-effective ways to market your products and services, whether globally or locally. It can compliment your existing marketing campaigns rather nicely. It is also a great way to respond to sales and customer service inquiries, and stay in touch online — keeping your customers up-to-date on new products and services, events and other is easier.

A March 2011 article by eMarketer indicates that "small business has doubled use of Twitter" and "nearly one in five SMBs use Twitter for local marketing efforts."

The time it takes to see traction is short. Most Twitter accounts grow to a few hundred followers manually in the first week. Be aware that automated growing tools are frowned upon by Twitter and may result in a disabled account. Fluent takes time to understand your products & services so you attract "quality" followers (most likely to be interested in what you offer, no spammers or bots). This results in a better search engine ranking for your website via link-backs or CMS.

Once your Twitter page is live, and with regular maintenance, it grows organically, yet still requires a dedicated moderator part-time or full-time. To take advantage of this massive marketing social platform and bring qualified leads back to your website, Fluent ITS recommends that you integrate the latest Twitter features and RSS feeds.

The most notable benefit to Fluent Web 2.0 Hybrid CMS clients is that your website automatically provides a stream for your Twitter feed and all your social media communities, from one page on your website. This means only one click of the mouse is required to update everything — at the same time. You will enjoy the added functionality and ease!

Fluent starts by creating a custom branded Twitter background for you, or your organization, products & services. They incorporate your Twitter feed directly on your website with links to your database, news page or blog. The more valuable and fresh the content on your site, the higher the visitor retention. You may also display updates regarding your most popular "News" articles as Fluent has here on it's new website. If you are a personality (e.g. musician, artist, speaker) Fluent has special packages for you as well. Refer to this page for details and starting prices.

The next step is measuring the success of your Twitter presence with analytics. Not only will you save money with real-time updating, Fluent can also setup your moderation reports and admin logs, or you can contract their Social Agents to manage everything for you. There are various options to choose from. Through partners, they can also assist with effective Twitter marketing campaigns for the launch of your next event, product or service. Most anything you need can be done, according to the scale of your budget.

Contact Fluent ITS to schedule a complementary consultation or request a price quote. Don't let opportunity twitter away!

Follow @FluentITS on Twitter.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Mon, 07 Mar 2011 13:04:16 MST http://www.fluent-its.com/news/post.php?post_id=10026 http://www.fluent-its.com/news/post.php?post_id=10025 web design services. Our company recently added the Web 2.0 Hybrid CMS (Content Management System) to our product portfolio to allow customers the ability to integrate their online solutions with their back-end database, and includes the option for social media, SEO and more.

The Web Solutions Division can accommodate organizations of all sizes. Packages starting at $600 CAD and up depending on requirements.

SHOWCASE PACKAGE
One page to showcase a person, organization, product or service. First month of hosting FREE.
Feature: Custom Designed Page
Feature: Basic Level SEO

WEBSITE PACKAGES
All sites include web tools registration and optimization.
Feature: Three different full site packages to accommodate organizations of all sizes.
Feature: Varying levels of search engine optimization.

WEB 2.0 HYBRID CMS
View the Web 2.0 Hybrid CMS page. Advanced custom back-end.
Standard Feature: User/Client login protected by Fluent Websafe technology.
Standard Feature: News Hub Module that turns your H-CMS software into the hub for both local and social media content.
Standard Feature: Intense level SEO.

View all Web Design Packages.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Fri, 04 Mar 2011 05:41:34 MST http://www.fluent-its.com/news/post.php?post_id=10025 http://www.fluent-its.com/news/post.php?post_id=10024
Q: Would you like unique visitors and customers to return to your website on a more frequent basis?

Q: Would you like these visitors and customers to stay on your site longer?

Q: Rather than simply visiting your site, would you like these visitors and customers to contribute to your web content — keeping it lively and fresh, so you don't have to? The comments and feedback they leave on your site becomes your content! What a concept huh?

Q: Would you like the convenience of sharing your company News updates to the social media communities that you manage on i.e. LinkedIn, Facebook, Twitter? How about from one location? Better yet, how about doing all of this directly from your website, with a few clicks of the mouse?

Q: Do you want feedback on your website from existing customers regarding your products & services? Comments that serve as testimonial for your company's products and quality of service?

Q: Would you like the ability to answer questions about your products & services directly on your website, allowing others to join the conversation? (with professional moderation of course) — so much for sending out thousands of emails, many which aren't read anyway.

If you answered yes to one or more of the above questions, Web 2.0 Hybrid CMS is likely a good fit for your business.

What are the key benefits of Web 2.0 Hybrid CMS, aside from the obvious time and cost-savings? Enhanced brand and reputation management, increased brand integrity, improved customer satisfaction and visitor loyalty, organic growth.. This is only a partial list, and yet, is precisely what most businesses dream of.

Most importantly, your website is the final destination. Your audience is "on your turf", as opposed to third-party sites (which you may or may not be aware of, and thus may not be given an opportunity to respond — whether to answer questions about your product's capabilities, defend your brand, or otherwise).

Is this beginning to make sense now?

With your own custom CMS, your staff can participate in the discussions with your audience on your CMS site. Visitors are more inclined to return for more, because you give them an opportunity to participate!

The CMS Golden Rule
It is always better to be proactive than reactive, and the only way one can expect to do that with social now in the picture, is to bring it as close to home as possible.

So now, I must get back to work as we at Fluent ITS are busy working on new customer websites. Until our own CMS back-end is ready to launch here, we invite you to join our LinkedIn group at Fluent IT Solutions. You might see the answer to your question there, and if not, just ask.

Now do you understand why we are so passionate about Web 2.0 Hybrid CMS? If we had more time for our own site, you could have logged-in now [yes here] without leaving our website. Come back soon and we'll show you what else we can do for you!

The Next Generation CMS
Personal experience, engagement and simplicity are the essence of web 2.0 Hybrid CMS. More flexible and user-friendly, with audience-generated content and community participation. Don't compromise, allow your organization to grow! Forget the white elephant; we can help you deal with that too.

For a confidential meeting or price quote, we can be reached at info@fluent-its.com.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Wed, 02 Mar 2011 11:16:27 MST http://www.fluent-its.com/news/post.php?post_id=10024 http://www.fluent-its.com/news/post.php?post_id=10023
A recent study indicates that mobile communications are projected to reach new heights this year. Note the following article in which iSuppli predicts that mobile communications is expected to reach a quarter trillion dollars in 2011. This no doubt sets the stage for a surge in innovative mobile applications on the marketplace.

THE WALL STREET JOURNAL | DECEMBER 22, 2010, 8:37 A.M. ET
DOW JONES NEWSWIRES | Market For Mobile Communications Gear Soars in '10
Propelled by the strong cell phone market, worldwide factory equipment revenue generated by the mobile communications industry will near the quarter-trillion-dollar mark by the end of this year, according to market researcher iSuppli. Global mobile communications factory equipment revenue is expected to reach $235.5 billion this year, up 7.9% from last year, driven by expansion... Market For Mobile Communications Gear Soars in '10

Bring us your apps!
Fluent IT Solutions Inc. is positioned to help you take full advantage. The company has aligned with various developers and investment firms that are very interested in disruptive technologies, i.e. mobile applications. Fluent ITS has all the necessary resources in place to help you take new mobile apps to market.

We start with a market feasibility study via industry experts in market research and hi-tech. They determine the viability of your idea, and the best markets to pursue. From there, they assist you with development of your business plan, budgets, projections and Executive Summary for investors. They will also represent you in meetings with potential investors, as well as with grant and voucher applications. Depending on the complexity of your mobile app, there are various options available for R&D; grants and vouchers. If you qualify for the latter, investors may not required.

There's only one way to find out! Contact us at info@fluent-its.com to schedule a confidential meeting to find out if you qualify.

Fluent ITS also has strategic alliances with sales and marketing companies to take your new mobile app to market!


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Mon, 28 Feb 2011 09:56:35 MST http://www.fluent-its.com/news/post.php?post_id=10023 http://www.fluent-its.com/news/post.php?post_id=10022 Author: Kim Staflund (Freelance writer for Fluent IT Solutions)

Whether you’re an author trying to sell a book or a business trying to sell some other type of product or service, online writing for SEO (also known as “blogging”) is a fantastic way to improve your search engine ranking for all your major key words. By doing so, more potential buyers will be able to find you online when they do a search for those key words.

You may have a fairly high search engine ranking for some of your key words (i.e. your business name). Blogging can help to improve your ranking for all of them. The idea is to write several “keyword-rich” articles—500-word essays that contain the phrases your customers type into a search engine when they are looking for your products and/or services—and then “share” those articles with others via email and social media websites. The ultimate goal is for your articles (and, eventually, your website) to show up in the top five search results on page one of a search engine as this will dramatically improve the chances of someone “clicking” on them.

Blogging has a cumulative effect meaning that it will drive more traffic to your business over time. The more articles that are posted online on a regular basis, the more momentum is built, and the better it works. Here are three major reasons why:

How Search Engines Rank WebPages
Search engine ranking is based on a “point system” of sorts. The higher your points, the higher you land in the search results. For all intents and purposes, each article is a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an article, perhaps) to another (your website's home page). The more backlinks to your website, the higher its point value will be in the eyes of a search engine. It also stands to reason that more backlinks will equate to more traffic over time.

Top of Mind Awareness (Brand Awareness)
Why do highly successful corporations like Pepsi and McDonalds still advertise after all these years? Because it works! They know the value of consistent branding and how it creates top of mind awareness in their respective industries. They remain at the top of their games because they remain in front of their customers—always reminding them of their brands week after week, and always calling people to action to buy from them.

Long-term Sustainable Competitive Advantage
No matter what industry you’re in, your market is dynamic. It’s always changing. Potential customers are moving into and out of your trading area all the time whether it’s due to relocations, deaths, other major life changes, or simply because their needs have been met or have changed. Consistent promotion of your business provides a long-term advantage over competitors who cut back or cancel their advertising programs altogether by catching the attention of new clients as they arrive. Understanding and accepting this natural churn of the marketplace can help you to counteract the loss of old customers with new while steadily building a sustainable business over time.

Kim Staflund
Original Article


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Mon, 28 Feb 2011 08:40:24 MST http://www.fluent-its.com/news/post.php?post_id=10022 http://www.fluent-its.com/news/post.php?post_id=10021
http://feeds.feedburner.com/FluentITS

This news feed is generated by the Fluent News page, and helps us to keep up with the demand from social networks abroad.

For information on how RSS feeds and XML can help to grow and manage your organization's communications, contact us for a free consultation. This kind of exposure has never been so easy, nor this affordable.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Sun, 27 Feb 2011 05:40:48 MST http://www.fluent-its.com/news/post.php?post_id=10021 http://www.fluent-its.com/news/post.php?post_id=10020
Thanks to a creative approach, the company in this Wall Street Journal article has surpassed "Walt Disney Co. (DIS), Apple Inc. (AAPL) and other global players on YouTube's most-subscribed commercial channels".

Boost your sales with professionally produced videos and scripting for less, complete setup of your social communities plus more. Put your next product on the right path. Contact Fluent ITS at kkerr@fluent-its.com to get started with the social media solution you need. What are you waiting for?


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Wed, 16 Feb 2011 17:54:56 MST http://www.fluent-its.com/news/post.php?post_id=10020 http://www.fluent-its.com/news/post.php?post_id=10019
"eMarketer estimates four out of five US businesses with at least 100 employees will be marketing on social media this year, and US ad spending on social networks is expected to reach over 3 billion."

Start with one toe to test the social water — or go a step further and give your audience the stage with a fully integrated solution that includes Web 2.0 Hybrid CMS linked to your database. This puts your audience (and you) in charge. Today, customers prefer to "window-shop online" and "engage with the manufacturer or distributor" prior to purchasing.

In turn, you will also be providing your existing customers with a more dynamic and branded experience where they can learn about your new products & services from others who "participate in conversation on your website" (under your moderation or that of our Social Agents). This results in a more compelling and positive experience for new visitors to your website as well.

A custom solution brings your organization control over the environment, which equates to added security, safety and privacy for all. It also makes for easy integration with your newsletters and marketing campaigns, via your social media back-end. The result is a more dynamic and comprehensive solution all around. Later on, you can add e-commerce to accommodate for secure online payment processing, upgrade your metrics to be as high-end as you like, and more. Flexibility is the key!

New to social media and overwhelmed by all the buzz around new platforms, management, tools, content, analytics, security, safety, privacy and ROI? A custom solution gives you exactly what you need. If your organization is already on social, what could you be doing even better to increase your return on investment? Do you need to incur the expense of new employees to oversee your social communities? Answers to the above questions are becoming clearer now.

Why not bring everything together in one place - on your website? The beauty of a custom solution is that you can change directions on-the-fly - remember, you have control. You may opt to internalize the solution at a later date.

Where do you go from here? First, you need to determine your starting point. Contact Fluent ITS to find out how.

P.S. Personally, editing this content today made me realize just how much I miss the freedom of a user-friendly website. It's so easy - Fluent ITS builds a killer back-end!


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Wed, 16 Feb 2011 01:34:04 MST http://www.fluent-its.com/news/post.php?post_id=10019 http://www.fluent-its.com/news/post.php?post_id=10017
Not only will users be able to find your site with ease, SEO brings added legitimacy to executing an effective analytics assessment. Professional configuration and maintenance of a site's index-able information allows for easy identification of valuable usage streams. Recent studies indicate that only half of all marketers use analytics — how can a marketing company possibly measure the success of its customer's website and marketing without?

To view packages available visit the SEO product page. All consultations are free of charge.


Fluent IT Solutions - Facebook | Twitter | LinkedIn]]> Sun, 13 Feb 2011 04:52:06 MST http://www.fluent-its.com/news/post.php?post_id=10017