Lubetkin Global Communications » IABC Heritage Region

IABC Heritage Region Conference Podcast #4, “Sustainability and Corporate Reputation: The Keys to Leadership” with James Cerruti, Senior Partner, Brandlogic

PodcastSteve — Wed, 29 Aug 2012 13:48:00 +0000

The Heritage Region of the International Association of Business Communicators will hold its 2012 conference, “Find your bridge,” in Pittsburgh October 12-14. This is the latest in a series of podcast conversations with top presenters from the conference discussing the topics they will cover in their conference appearances.

James Cerruti, Senior Partner, Strategy and Research, Brandlogic

In this program, we speak with James Cerruti, senior partner for strategy and research with Brandlogic. His presentation at the Heritage Region Conference will focus on “Sustainability and Corporate Reputation: The Keys to Leadership.” James will report on BrandLogic’s second annual Sustainability Leadership Report, a landmark study of real vs. perceived sustainability performance for 100 leading global companies.

You can learn more about how to “Build Your Bridge” to communications success by attending the IABC Heritage Region Conference, Oct. 14 -16, at the Westin Conference Center, Pittsburgh. Register at: www.iabcheritageconference.com.

Biography

James Cerruti brings to his senior role with Brandlogic over 20 years of experience in leading strategy, marketing, and brand consulting engagements, in North America and worldwide.

His consulting career includes executive posts as the president of Vivaldi Partners, a New York City-based marketing and brand consultancy; as one of the founding partners of FutureBrand, and as a director with Coopers & Lybrand.

His numerous brand strategy clients have included: Allianz, Bank of Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte, Deutsche Telecom, Dun and Bradstreet, First Union, FleetBoston, Hyundai Kia Motors, KPMG, MasterCard International, Merrill Lynch, Olympus, PNC Bank, PricewaterhouseCoopers, RBC Financial Group, Remy Cointreau, Scudder Investments, Siemens, State Street Corporation, Telefonica, US Bancorp and Zurich Financial Services.

James holds an M.B.A. in International Business from the Monterey Institute and a B.A. in Greek Archeology from Antioch University. He is fluent in Greek and conversational Spanish and French. His work has been published in the Journal of Business Strategy, among others.

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IABC Heritage Region Conference Podcast #3, “Communications in a Professional Services Firm” with Damien Enderle, National Marketing Director, The Reznick Group

PodcastSteve — Tue, 31 Jul 2012 22:42:24 +0000

Damien Enderle, national marketing director, The Reznick Group

In this program, we speak with Damien Enderle, national marketing director for The Reznick Group, a top 20 national accounting, tax and business advisory firm that is a Gold Sponsor of the Conference. Damien talks about the challenges and opportunities facing business communicators who work in or represent professional services firms.

Biography

With more than 20 years of experience in professional services marketing, communications, branding and public relations, Damien serves as Reznick Group’s national director of marketing. He leads the firm’s national marketing team responsible for integrated marketing, branding, marketing technology, business development, events management and public relations/communications.

Damien is a skilled professional writer and editor with more than a decade of experience as a media relations and marketing professional in both national public relations and advertising agencies. Damien carries a strong reputation for both strategy development and tactical implementation of communications and marketing programs that drive new business opportunities and brand recognition for international professional services firms.

Prior to joining Reznick Group in 2008, Damien worked as a senior marketing manager with Deloitte with responsibility for developing and implementing multi-faceted communications strategies and metrics for key leadership initiatives throughout the firm’s Southeast Region. Previously, Damien worked with Grant Thornton LLP, where he directed integrated marketing, branding and events strategies for the firm’s Global Public Sector. Damien has also directed marketing and national alliance functions in tenures at both BearingPoint and PricewaterhouseCoopers.

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IABC Heritage Region Conference Podcast #2, “How Engaged are Your Managers? Hard Metrics and Real Practices to Get Them in the Game,” with Linda Dulye, President, Dulye & Co.

PodcastSteve — Fri, 27 Jul 2012 18:44:15 +0000

Linda Dulye, president of Dulye & Co.

In this program, Linda Dulye, President, Dulye & Co., an award-winning employee communications firm in Warwick, NY, discusses her Heritage Region Conference program, “How Engaged are Your Managers? Hard Metrics and Real Practices to Get Them in the Game.”

Biography

Internationally recognized change leader and IABC All-Star speaker, Linda Dulye is President and Founder of New York-based Dulye & Co. After leadership roles with General Electric, AlliedSignal and Duracell, Linda established Dulye & Co. in 1998. Using her award-winning Spectator-Free Workplace™ practices, Linda and her team have helped some of the world’s most admired companies including Lockheed Martin, Tyco and United Technologies significantly improve communication, engagement and measurement with their workforces. Linda is regularly published and quoted in major business media, and has a featured column on Fox News Business. She was a featured speaker at the 2012 IABC Global Conference.

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IABC Heritage Region Conference Podcast #1, “How to be a rockstar communicator,” with Alison Davis, CEO of Davis & Co.

PodcastSteve — Mon, 23 Jul 2012 22:17:38 +0000

The Heritage Region of the International Association of Business Communicators will hold its 2012 conference, “Find your bridge,” in Pittsburgh October 12-14. This is the first in a series of podcast conversations with top presenters from the conference discussing the topics they will cover in their conference appearances.

Alison Davis, CEO of Davis & Co.

In this inaugural podcast, Alison Davis, CEO of Davis & Co., an award-winning employee communications firm in Glen Rock, NJ, discusses her Heritage Region Conference program, “How to be a rockstar communicator.”

Biography

Alison Davis is CEO of Davis & Company, the award-winning employee communication firm that helps leading companies—such as BNY Mellon, CIT, IKEA, L’Oréal, Johnson & Johnson, Pfizer and Rogers—reach, engage and motivate their employees. She is co-author of the new book, The Definitive Guide to HR Communication (FT Press, 2011), and co-author of Your Attention, Please (Adams Business, 2006). Davis is a former online columnist for The New York Times, and frequently writes for leading business, communication and HR publications, including The Conference Board Review, Communication World and PR Strategist. A sought-after speaker on communication issues, Davis facilitates 10 to 15 speaking sessions per year for national organizations and associations.

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Subscribe to the IABC Heritage Region Conference Podcasts in the Apple iTunes Music Store.