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    <title><![CDATA[IE - Latest News]]></title>
    <link>http://www.iedesign.co.uk/news</link>
    <description><![CDATA[IE - Web, Interactive, Design and Brand]]></description>
    <pubDate>Sun, 07 Jun 2009 23:00:00 +0000</pubDate>
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      <title><![CDATA[FREE Interactive Workshop – ‘Speaking out in Schools’]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/-w_aYdWP_5A/free-interactive-workshop-speaking-out-in-schools</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/free-interactive-workshop-speaking-out-in-schools</guid>
      <description><![CDATA[On Thursday 2 July IE will be running the next in our series of IE Workshops – this time focusing on how charities and campaigning organisations can have their voices heard within UK schools by creating compelling, curriculum-focused, interactive classroom resources.]]></description>
      <content:encoded><![CDATA[<p>When leading charities like <strong>World Vision</strong> and <strong>Jeans for Genes</strong> want to create cutting edge interactive whiteboard or online resources it's IE's Interactive Team that they turn to.</p><p>In the last 3 years IE has carried the campaign messages of national and international charities to hundreds of thousands of UK school children, addressing issues as diverse as renewables, the mystery of human origins, who owns water, ideas of wealth in the world's poorest countries, genetic mutation, infant mortality and biodiversity.</p><ul><li>If you want to <strong>reserve a place</strong> ahead of the stampede, email <a href="mailto:workshop@iedesign.co.uk">workshop@iedesign.co.uk</a> or call Ollie Leggett on 0800 047 0807.<br /></li><li>If you'd like to <strong>take a sneak peak</strong> at IE's work on World Vision's latest educational DVD-ROM - The Indian Village - take a look at <a href="http://www.iedesign.co.uk/indianvillage">http://www.iedesign.co.uk/indianvillage</a> or view IE's case study at <a href="http://www.iedesign.co.uk/case-studies/indian-village">http://www.iedesign.co.uk/case-studies/indian-village</a><br /></li><li>To see IE's work on the wonder project's latest educational CD-ROM - Questioning Origins - <strong>take a look at</strong> <a href="http://thewonderproject.co.uk/sample/student_lesson.php?id=1">http://thewonderproject.co.uk/sample/student_lesson.php?id=1</a> or view IE's case study at <a href="http://www.iedesign.co.uk/case-studies/wonder-project">http://www.iedesign.co.uk/case-studies/wonder-project</a><br /></li><li>To <strong>catch a pre-release glimpse</strong> IE's work for Jeans for Genes - take a look at <a href="http://www.iedesign.co.uk/jfg">http://www.iedesign.co.uk/jfg</a> or view IE's case study at <a href="http://www.iedesign.co.uk/case-studies/jeansforgenes">http://www.iedesign.co.uk/case-studies/jeansforgenes</a><br /></li><li>For a wider sense if IE's expertise enjoy IE's <a href="http://www.iedesign.co.uk/showreel">interactive showreel</a></li></ul><p>The reason for the workshop is that IE keeps hearing from clients who are struggling to harness the potential impact of high quality interactive learning resources - and others who have grasped the potential of the medium but who are struggling to know how to turn their message into an engaging learning experience.</p><p>Since 2001 IE's Interactive Team has developed a passion for <strong>high quality, innovative interactive learning</strong> and a reputation for <strong>industry-leading excellence</strong> - from online games to CD/DVD-ROMs, from intuitive user interfaces to Interactive Whiteboard Resources, from simple quizzes to interactive questionnaires.</p><p>As with all things IE, the Workshop will be characterised by <strong>plain English, pragmatic advice</strong>. The style will be very <strong>conversational, informal and interactive</strong>. All attendees will be helped to make a significant and manageable step forward from their current level of expertise.</p><p>We'll be covering the following...</p><ul><li><strong>Why go interactive?</strong></li><li><strong>The changing face of learning - new and emerging technologies.</strong></li><li><strong>How can I utilise these new tools to engage with educators, school children, stakeholders, supporters and donors?</strong></li><li><strong>Tying into the National Curriculum.</strong></li><li><strong>Classic mistakes and how to avoid them.</strong></li><li><strong>What will success look like?</strong></li><li><strong>Where should I start?</strong></li></ul><p>We'll look together at best practice and delve deeper through a few case studies. These won't be restricted to IE's work - we'd love to include attendees' experiments and experiences too.</p><p>In the afternoon we'll revisit those big questions and help you build the beginnings of an <strong>Interactive Education Strategy</strong>, against which you can measure plans going forward - and we'll look at a few very practical next steps.</p><p>There is <strong>no charge for the day</strong>, which is located at IE's Birmingham studios and includes coffee and a light lunch. Places are limited and available by reservation only. <strong>Please note that IE's last 2 Workshops were massively over-subscribed.</strong></p><p>More detail and timings to follow closer to the day.</p><p>Here's a couple of quotes from recent attendees:</p><p><em>&quot;Thank you for a fantastic day yesterday! I found it so valuable and have been feeding lots of ideas back to the team.&quot;</em></p><p><em>&quot;I thought the day was excellent - it really helped with my strategic planning (good timing too). The size of the workshop made it feel very personable which helped us to get more out of the day.&quot;</em></p><p><em>&quot;Very informative. Great to be in a small group - allowed a lot more sharing of ideas and open contribution.&quot;</em></p><p><strong>To reserve your place email <a href="mailto:workshop@iedesign.co.uk">workshop@iedesign.co.uk</a> or call Ollie Leggett on 0800 047 0807.</strong></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/-w_aYdWP_5A" height="1" width="1"/>]]></content:encoded>
      <pubDate>Sun, 07 Jun 2009 23:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/free-interactive-workshop-speaking-out-in-schools</feedburner:origLink></item>
    <item>
      <title><![CDATA[Interactive Education Workshop]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/693JJgg9Bk0/interactive-education-workshop</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/interactive-education-workshop</guid>
      <description><![CDATA[On the 23 April and 28 May 2009 IE will be running the next in our series of IE Workshops - this time focusing on Interactive Education. ]]></description>
      <content:encoded><![CDATA[<ul style="margin-left:250px;"><li>If you want to reserve a place ahead of the stampede, email <a href="mailto:workshop@iedesign.co.uk">workshop@iedesign.co.uk</a> or call Ollie Leggett on 0800 047 0807.</li><li>If you'd like to find out specifically about IE's work on World Vision's latest educational DVD-ROM - The Indian Village - take a look at <a href="http://www.iedesign.co.uk/indianvillage">http://www.iedesign.co.uk/indianvillage</a></li><li>If you want a wider sense if IE's expertise take a look at IE's interactive portfolio at <a href="http://www.iedesign.co.uk/portfolio/interactive">http://www.iedesign.co.uk/portfolio/interactive</a></li></ul><p>The reason for the Workshop is that IE keeps hearing from clients who are struggling to harness the potential impact of high quality interactive learning resources. And others who have grasped the potential of the medium but who are struggling to know how to turn their message into an engaging learning experience.</p><p>Since 2001 IE's Interactive Team has developed a passion for high quality, innovative interactive learning and a reputation for industry-leading excellence - from online games to CD/DVD-ROMs, from intuitive user interfaces to Interactive Whiteboard Resources, from simple quizzes to interactive questionnaires.</p><p>As with all things IE, the Workshop will be characterised by plain English, pragmatic advice. The style will be very conversational, informal and interactive. All attendees will be helped to make a significant and manageable step forward from their current level of expertise.</p><p>We'll be covering the following...</p><ul><li>Why go interactive?</li><li>The changing face of learning - new and emerging technologies.</li><li>How can I utilise these new tools to engage with educators, clients, stakeholders, supporters and donors?</li><li>Classic mistakes and how to avoid them.</li><li>What will success look like?</li><li>Where should I start?</li></ul><p>We'll look together at best practice and delve deeper through a few case studies. These won't be restricted to IE's work - we'd love to include attendees' experiments and experiences too.</p><p>In the afternoon we'll revisit those big questions and help you build the beginnings of an Interactive Education Strategy, against which you can measure plans going forward - and we'll look at a few very practical next steps.</p><p>There is no charge for the day, which is located at IE's Birmingham studios and includes coffee and a light lunch. Places are limited and available by reservation only. Please note that IE's last 2 Workshops were massively over-subscribed. To reserve your place email <a href="mailto:workshop@iedesign.co.uk">workshop@iedesign.co.uk</a> or call Ollie Leggett on 0800 047 0807.</p><p>More detail and timings to follow closer to the day.</p><p>Here's a couple of quotes from recent attendees:</p><p><q>&quot;Thank you for a fantastic day yesterday! I found it so valuable and have been feeding lots of ideas back to the team.&quot;</q></p><p><q>&quot;I thought the day was excellent - it really helped with my strategic planning (good timing too). The size of the workshop made it feel very personable which helped us to get more out of the day.&quot;</q></p><p><q>&quot;Very informative. Great to be in a small group - allowed a lot more sharing of ideas and open contribution.&quot;</q></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/693JJgg9Bk0" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 16 Mar 2009 00:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Social Media Workshop]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/Swd0GYZ43jo/social-media-workshop</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/social-media-workshop</guid>
      <description><![CDATA[On the 26 February and 26 March 2009 IE will be running the next in our series of IE Workshops at our Birmingham studios. Oliver Westmancott, IE's Digital Services Director, is an expert in Social Media Strategy and is passionate about user engagement. ]]></description>
      <content:encoded><![CDATA[<p>As with all things IE, the Workshop will be characterised by plain English, pragmatic advice. The style will be very conversational, informal and interactive. All attendees will be helped to make a significant and manageable step forward from their current level of expertise.</p><p>The reason for the Workshop is that IE keeps hearing from clients who are struggling to really engage with the many new and emerging Social Media opportunities. In the rush not to be left behind, some have ended up becoming 'technology chasers': Can you build me a blog? I think we need a Facebook app! Shouldn't we be Twittering like everyone else?</p><p>IE believe that the focus should remain on serving the needs of existing and new communities through technology - not on technology chasing. We believe that strategy, not technology, should take the lead.<br />In the morning we'll be looking at the big questions:</p><p>* Why social media?</p><p>* Where's it all leading?</p><p>* How can I utilise these new tools to engage with customers, clients, stakeholders, supporters and donors?</p><p>* Where should I start?</p><p>That will naturally lead us to look at best practice and to delve deeper into a few case studies. These won't be restricted to IE's work - we'd love to include attendees' experiments and experiences too.<br />In the afternoon we'll revisit those big questions and seek to help organisations build the beginnings of a Social Media Strategy, against which they can measure plans going forward and we'll look at a few very practical next steps.</p><p>There is no charge for the day, which includes coffee and a light lunch. Places are limited and available by reservation only. To reserve your place email workshop@iedesign.co.uk or call Ollie Leggett on 0800 047 0807.<br />More detail and timings to follow closer to the day.</p><p>If you're a complete Social Media novice and you're simply wondering what all the fuss is about take a look at <a href="http://www.iedesign.co.uk/blog/what-is-social-media/">http://www.iedesign.co.uk/blog/what-is-social-media/</a></p><p>If you're a charity you may be interested in this link to one of Oliver Westmancott's IE Blogposts on the subject of Social Media Optimisation for Charities: <a href="http://www.iedesign.co.uk/blog/social-media-optimisation-for-charities/">http://www.iedesign.co.uk/blog/social-media-optimisation-for-charities/</a></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/Swd0GYZ43jo" height="1" width="1"/>]]></content:encoded>
      <pubDate>Tue, 10 Feb 2009 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/social-media-workshop</feedburner:origLink></item>
    <item>
      <title><![CDATA[IE: WINNER – ‘BEST BRAND’]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/oA2apEA-Upo/ie-winner-best-brand</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/ie-winner-best-brand</guid>
      <description><![CDATA[Shortlisted at ‘The Creative City Awards’ this year and last for both ‘Outstanding Innovation’ and ‘Best Brand’ – IE were thrilled to win ‘Best Brand’ at Saturday’s glamorous 2008/9 award ceremony.

]]></description>
      <content:encoded><![CDATA[<p>The Best Brand Award - sponsored by Aquila TV - is intended to recognise the creative sector business whose brand best conveys its values and strengths, enabling them to stand out from the crowd.</p><p>Amongst the 400-or-so members of Birmingham's creative community attending the Creative City Awards 2008/9, IE's team were delighted to be identified as a leading light.</p><p>&quot;IE's work creating, building and managing our client's brands is well known - but to be recognised amongst our peers in the city's creative community for the clarity and strength of our own brand is an enormous privilege.</p><p>IE stands for innovation and excellence. We're at our best working with values-driven clients who are as passionate about what they stand for as we are. The IE brand promises quality, creative flair, technical mastery, passion and process excellence.</p><p>We believe that a strong brand is always an asset - and in trying economic times that's more true than ever.</p><p>IE is optimistic about the future. Our web, interactive, brand and design teams are thrilled to have been honored in this way. We love what we do and we're enormously proud to be amongst the cream of Birmingham's creative talent.&quot;</p><p>Ollie Leggett, Managing Director</p><p>Links:<br /><a href="http://www.iedesign.co.uk/blog/i-kissed-kate-silverton-right-on-the-podium/" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.iedesign.co.uk/blog/i-kissed-kate-silverton-right-on-the-podium/</a><br /><a href="http://www.biz-tv.net/" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.biz-tv.net/</a><br /><br /></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/oA2apEA-Upo" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/ie-winner-best-brand</feedburner:origLink></item>
    <item>
      <title><![CDATA[ISO 9001: quality certification for IE]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/GMf8mI86li0/iso-9001-quality-certification-for-ie</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/iso-9001-quality-certification-for-ie</guid>
      <description><![CDATA[Exceeding client expectations has been a priority for IE throughout its 14 year history. All at IE were therefore thrilled when, following a rigorous assessment process, the agency was awarded the internationally-recognised ISO 9001:2000 certification for quality management.]]></description>
      <content:encoded><![CDATA[<p>During the assessment phase our ISO inspector was heard to utter the priceless phrase &quot;I love Periscope - it's the answer to everything!&quot;</p><p>The ISO 9000 family of standards is used by around 897,000 organisations in 170 countries and serves as a benchmark for quality management systems worldwide. IE's achievement of ISO 9001 bears out the agency's commitment to process excellence, continuous improvement and delivering exceptional service with integrity. </p><p>Benefits of attaining ISO 9001 status include improved staff morale and motivation, a clear framework to monitor and improve performance and decreased wastage. IE also hopes that ISO 9001 certification will serve to communicate to all clients our firm commitment to remaining ruthlessly focused on client satisfaction.<br /></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/GMf8mI86li0" height="1" width="1"/>]]></content:encoded>
      <pubDate>Fri, 21 Nov 2008 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/iso-9001-quality-certification-for-ie</feedburner:origLink></item>
    <item>
      <title><![CDATA[IE up for double award]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/EQD2N_WBQw8/ie-up-for-double-award</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/ie-up-for-double-award</guid>
      <description><![CDATA[IE were delighted to learn last week that our submissions under the categories of Outstanding Innovation and Best Brand have both been shortlisted for not one but TWO of Birmingham’s much-coveted 2008 Creative Cities Awards.]]></description>
      <content:encoded><![CDATA[<p>The awards recognise and reward achievement within the city's thriving creative sector. They are open to organisations operating across a diverse range of industries, from advertising to publishing to software. Competition for the awards is notoriously tough, so IE is thrilled to have been chosen as one of only three finalists in each category. </p><p>A love of innovation and a confident, robust brand have been integral to IE's character since the agency was founded fourteen years ago. Everyone at IE is thrilled that these qualities now stand to be publicly acknowledged.</p><p>To learn more about either of our submissions or about IE in general, call the man through whom it all began, MD Ollie Leggett on 0121 693 8700</p><p>For further information about the Creative City Awards 2008, go to <a href="http://www.birmingham.gov.uk/creativecityawards.bcc" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.birmingham.gov.uk/creativecityawards.bcc</a></p><p> </p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/EQD2N_WBQw8" height="1" width="1"/>]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/ie-up-for-double-award</feedburner:origLink></item>
    <item>
      <title><![CDATA[NESTA ‘Myths’ project: online content development]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/xUyXmCkTye8/nesta-myths-project-online-content-development</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/nesta-myths-project-online-content-development</guid>
      <description><![CDATA[After seeing some of IE's recent interactive educational work NESTA immediately commissioned a project of their own. IE's Interactive Team was approached to create online, whiteboard-compatible content to complement a set of Ancient Greek myths narrated by top story tellers. ]]></description>
      <content:encoded><![CDATA[<p>The remit of the myths online content project is to get Key Stage 2 children used to talking about moral and ethical issues. The finished article and can be found on the Planet Science website which is funded and managed by NESTA (the National Endowment for Science, Technology and the Arts). Plant Science provides resources to encourage creative approaches to primary and secondary science teaching.</p><p>IE presented NESTA with a set of abstracted illustrations, viewed through mist and cloud, that 'move' with the narrative of each story. IE also designed teachers' materials that sit within the Planet Science site and link to audio content. <br /> <br />The project provided ideal scope for IE's cross-disciplinary teams to work together on production of an innovative classroom resource - an agency strength. This allows IE to build on previous experience, such production of the 'Water World' CD for World Vision for use in Citizenship and Geography classes and The Wonder Project 'Questioning Origins' DVD for Key Stage 3 RE, and further cements IE's reputation as a creator of first-class educational resources.</p><p>For a feel for IE's work on the myths project, go to <a href="http://www.planet-science.com/sciteach/index.html?page=/sciteach/mythsminefields/index.htm" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.planet-science.com/sciteach/index.html?page=/sciteach/mythsminefields/index.htm</a></p><p> </p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/xUyXmCkTye8" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 17 Nov 2008 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/nesta-myths-project-online-content-development</feedburner:origLink></item>
    <item>
      <title><![CDATA[Periscope launches at Plus+ International Design Festival]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/jTvFJ4PkkUI/periscope-launches-at-plus-international-design-festival</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/periscope-launches-at-plus-international-design-festival</guid>
      <description><![CDATA[5 November 2008: the day America elected Barack Obama as President, England celebrated the 303rd anniversary of the foiling of the Gunpowder Plot, and Periscope was first offered to the public!]]></description>
      <content:encoded><![CDATA[<p>'Periscope' - IE's online studio management system - has already helped IE secure shortlisting for the prestigious Creative Cities Award under the 'Outstanding Innovation' category.</p><p>For five years Periscope has enabled IE to plan schedules, juggle resources, manage projects and hold onto margins without compromising creative quality. Entirely designed, developed and built in-house, Periscope is now available for public purchase.</p><p>Periscope's official launch took place on Wednesday 5th November at the Plus International Design Festival - with hundreds of excited users signing up during the 3-day exhibition.</p><p>Here's a smattering of quotes from the punters:</p><p>&quot;I've looked at hundreds of management systems over the years, and this is the best I've seen!&quot; Creative Industries Business Advisor</p><p>&quot;It's actually fun to use!&quot; MA Student</p><p>&quot;I wish I'd had Periscope years ago, it would have made my life so much simpler!&quot; Creative Director</p><p>&quot;It's so intuitive - I understood immediately how to use it.&quot; Account Manager</p><p>Sharing Periscope at a festival with other creatives was such a joy that we are looking for other events to attend - so keep an eye out for us!</p><p>For a FREE trial of Periscope, visit <a href="http://www.periscopehq.co.uk/" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.periscopehq.co.uk/</a></p><p>To watch a 3 minute video of IE's Periscope launch at Plus, visit the Periscope YouTube page: <a href="http://uk.youtube.com/periscopehq" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;" title="PeriscopeHQ - YouTube">http://uk.youtube.com/periscopehq</a></p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/jTvFJ4PkkUI" height="1" width="1"/>]]></content:encoded>
      <pubDate>Wed, 05 Nov 2008 00:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/periscope-launches-at-plus-international-design-festival</feedburner:origLink></item>
    <item>
      <title><![CDATA[Operations Manager’s contribution to community recognised]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/xlf1ThXec0Y/operations-managers-contribution-to-community-recognised</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/operations-managers-contribution-to-community-recognised</guid>
      <description><![CDATA[Tim Atherton, IE’s Operations Manager, has been named the Ambulance Service Institute’s First Responder of the Year. Tim received his award during a ceremony hosted by MP Jacqui Lait at the House of Commons on Thursday 16 October.]]></description>
      <content:encoded><![CDATA[<p>Community First Responders are volunteers trained to provide life-saving treatment to people in the community. They are called out by the West Midlands Ambulance Service if they can reach a life-threatening situation quicker than an Ambulance Crew. The majority of call-outs are to provide potentially life-saving Defibrillation to members of the public immediately following a heart attack outside the hospital environment.</p><p>Tim responds to between 10 and 15 incidents a month on average when he is on call during evenings and weekends. He also plays an active role in fundraising and awareness raising activities, and additionally helps to ensure that all members of the Fastaid group of responders have the correct equipment.</p><p>All at IE were overjoyed to learn that Tim - who has also been a Leader at 4th Knowle Sea Scout Group for the past 11 years - was to be given official recognition for his dedication and determination to make such a positive difference to the wider community.</p><p>To learn more about Fastaid and their Community First Responder Scheme, visit <a href="http://www.fastaid.org.uk/" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.fastaid.org.uk/</a></p><p> </p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/xlf1ThXec0Y" height="1" width="1"/>]]></content:encoded>
      <pubDate>Sun, 19 Oct 2008 23:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/operations-managers-contribution-to-community-recognised</feedburner:origLink></item>
    <item>
      <title><![CDATA[IE in brand innovation feature]]></title>
      <link>http://feedproxy.google.com/~r/IELatestNews/~3/cf7Rinz3YVU/ie-in-brand-innovation-feature</link>
      <guid isPermaLink="false">http://www.iedesign.co.uk/news/ie-in-brand-innovation-feature</guid>
      <description><![CDATA[Global charity Scripture Union (SU) has been working with IE since 1996 and the relationship has seen the two organisations collaborate on numerous brand, design and interactive projects. IE knew they had delivered something special for a recent branding commission from SU and so were subsequently delighted to learn this work was to appear in New Design Magazine as part of a feature on brand innovation.
]]></description>
      <content:encoded><![CDATA[<p>SU produce Bible-based resources for children and youth in over 140 countries. SU tasked IE to evolve the existing, established 'egg' brand for their flagship print product 'Light' into a compelling 'LightLive' online brand with new identity, user interface and promotional collateral.</p><p>The new, animated identity takes the original Light 'egg' and transforms it into a shoal of candy-coloured screen-shaped 'fish' - each with its own action-scripted behavioural pattern. The project's multimedia scope allowed SU to take full advantage of IE's ability to combine beautiful design with innovative, interactive experiences.</p><p>Brand Innovation 2008 showcases some of the year's best branding and corporate identity projects. IE's LightLive identity features alongside work produced by other agencies for London Underground, Ikea and Breast Cancer Care.</p><p>IE's work on LightLive was published in issue 63 of New Design Magazine <a href="http://www.newdesignmagazine.co.uk/" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.newdesignmagazine.co.uk/</a></p><p>Scripture Union LightLive homepage can be found at <a href="http://www.scriptureunion.org.uk/29656.id" onclick="window.open(this.href);return false;" onkeypress="window.open(this.href);return false;">http://www.scriptureunion.org.uk/29656.id</a></p><p> </p><img src="http://feeds.feedburner.com/~r/IELatestNews/~4/cf7Rinz3YVU" height="1" width="1"/>]]></content:encoded>
      <pubDate>Thu, 16 Oct 2008 23:00:00 +0000</pubDate>
    <feedburner:origLink>http://www.iedesign.co.uk/news/ie-in-brand-innovation-feature</feedburner:origLink></item>
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