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The Right Partner Can Ease Your Burden and Make Your Business Shine\",\"/marketing/struggling-with-self-storage-digital-marketing-the-right-partner-can-ease-your-burden-and-make-your-business-shine\",{},\"Aug 17, 2025\",[1130],{\"_83\":1131,\"_209\":1132,\"_211\":855},\"Zach Watson\",\"/author/zach-watson\",{\"_862\":18,\"_863\":1134},[],{\"_116\":963,\"_835\":1136},{\"_203\":204,\"_215\":216,\"_217\":218,\"_185\":1137,\"_190\":1140,\"_192\":1140,\"_195\":1141,\"_197\":1141,\"_848\":1142,\"_198\":1143,\"_200\":194,\"_201\":431,\"_202\":432,\"_205\":1144,\"_213\":448,\"_860\":1148},{\"_63\":1138,\"_188\":1139},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltcded4937ceebf62f/689a52d99ab10974569c420e/BlueGate_Boat_\u0026_RV_Storage_Orland_FL.jpg\",\"An image of BlueGate Boat \u0026 RV Storage, Orlando, Florida\",\"Boat/RV Storage and the Important Distinction Between Origination and Destination Locations\",\"/vehicle-boat-rv-storage/boat-rv-storage-and-the-important-distinction-between-origination-and-destination-locations\",{},\"Aug 11, 2025\",[1145],{\"_83\":1146,\"_209\":1147,\"_211\":212},\"RK Kliebenstein\",\"/author/rk-kliebenstein\",{\"_862\":18,\"_863\":1149},[],\"contributorDisplay\",{\"_116\":1152,\"_828\":1153,\"_830\":1154,\"_835\":1157},\"module_content_cards\",\"blt00f7c6b376c1aaef\",{\"_832\":1155},[1156],\"300_2v\",{\"_837\":31,\"_137\":1158,\"_957\":194,\"_209\":1159,\"_215\":1162,\"_960\":1163,\"_1233\":1234,\"_944\":945,\"_1150\":945,\"_949\":950},\"Management \u0026 Operations\",{\"_5\":1160,\"_959\":1161},\"/management-and-operation\",\"See all\",\"horizontal\",[1164,1174,1184,1200,1216,1225],{\"_116\":963,\"_835\":1165},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1167,\"_190\":191,\"_192\":191,\"_195\":196,\"_197\":196,\"_848\":1168,\"_198\":1169,\"_200\":194,\"_201\":177,\"_202\":178,\"_205\":1170,\"_213\":214,\"_860\":1172},\"card-horizontal\",{\"_63\":187,\"_188\":189},{},\"2025-09-17T22:20:00.000Z\",[1171],{\"_83\":208,\"_209\":210,\"_211\":212,\"_856\":194},{\"_862\":18,\"_863\":1173},[],{\"_116\":963,\"_835\":1175},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1176,\"_190\":441,\"_192\":441,\"_195\":443,\"_197\":443,\"_848\":1177,\"_198\":1178,\"_200\":194,\"_201\":409,\"_202\":410,\"_205\":1179,\"_213\":448,\"_860\":1182},{\"_63\":439,\"_188\":440},{},\"2025-09-17T08:00:00.000Z\",[1180],{\"_83\":446,\"_209\":447,\"_211\":855,\"_856\":1181},\"President\",{\"_862\":18,\"_863\":1183},[],{\"_116\":963,\"_835\":1185},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1186,\"_190\":1188,\"_192\":1188,\"_195\":1189,\"_197\":1189,\"_848\":1190,\"_198\":1191,\"_200\":194,\"_201\":366,\"_202\":367,\"_205\":1192,\"_213\":992,\"_860\":1198},{\"_63\":1187,\"_188\":194},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5909f162de7b5c5a/68c870f1e2b66ebd1f26e162/HR-Solutions-Magnify.jpg\",\"People Power: Elevating Your Self-Storage Business With Human Resources Support\",\"/staffing/people-power-elevating-your-self-storage-business-with-human-resources-support\",{},\"2025-09-16T08:00:00.000Z\",[1193],{\"_83\":1194,\"_209\":1195,\"_211\":1196,\"_856\":1197},\"Ron Matejko\",\"/author/ron-matejko\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc4ffd7aec3145106/6871868eb7a724df7d2a233d/Ron_Matejko_headshot.jpg\",\"Associate Editor\",{\"_862\":18,\"_863\":1199},[],{\"_116\":963,\"_835\":1201},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1202,\"_190\":1205,\"_192\":1205,\"_195\":1206,\"_197\":1206,\"_848\":1207,\"_198\":1208,\"_200\":194,\"_201\":351,\"_202\":352,\"_205\":1209,\"_213\":992,\"_860\":1214},{\"_63\":1203,\"_188\":1204},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltd6c88a76aa54ac37/68c86f8f6d100110cce90fad/Legal-Maze-Gavel.jpg\",\"An image of a large white maze with a gavel in the center\",\"Navigating the Legal Complexities of Self-Storage (With a Smile)\",\"/legal-issues/navigating-the-legal-complexities-of-self-storage-with-a-smile-\",{},\"2025-09-15T19:54:16.000Z\",[1210],{\"_83\":1211,\"_209\":1212,\"_211\":855,\"_856\":1213},\"Amy Dolce\",\"/author/amy-dolce\",\"Vice President and Legal Counsel\",{\"_862\":18,\"_863\":1215},[],{\"_116\":963,\"_835\":1217},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1218,\"_190\":1000,\"_192\":1000,\"_195\":1001,\"_197\":1001,\"_848\":1219,\"_198\":1220,\"_200\":194,\"_201\":354,\"_202\":355,\"_205\":1221,\"_213\":1008,\"_860\":1223},{\"_63\":998,\"_188\":999},{},\"2025-09-12T08:00:00.000Z\",[1222],{\"_83\":1006,\"_209\":1007,\"_211\":855,\"_856\":194},{\"_862\":18,\"_863\":1224},[],{\"_116\":963,\"_835\":1226},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1227,\"_190\":887,\"_192\":887,\"_195\":888,\"_197\":888,\"_848\":1228,\"_198\":890,\"_200\":194,\"_201\":357,\"_202\":358,\"_205\":1229,\"_213\":448,\"_860\":1231},{\"_63\":885,\"_188\":886},{},[1230],{\"_83\":893,\"_209\":894,\"_211\":855,\"_856\":194},{\"_862\":18,\"_863\":1232},[],\"displayAd\",{\"_1235\":947,\"_1236\":1156},\"position\",\"pos\",{\"_116\":1238,\"_828\":1239,\"_835\":1240},\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_137\":718,\"_764\":1241,\"_1242\":1239,\"_765\":766,\"_215\":218,\"_1243\":1244,\"_1245\":31},\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"mode\",\"dark\",\"isOnHomepage\",{\"_116\":1247,\"_828\":1248,\"_830\":1249,\"_835\":1252,\"_1946\":1947},\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_1250\":1251},\"nativeRelated\",[],{\"_837\":31,\"_137\":1253,\"_949\":950,\"_944\":945,\"_835\":1254},\"Videos / Galleries / Blog\",[1255,1357,1432],{\"_960\":1256,\"_137\":1352,\"_1353\":1354},[1257,1284,1303],{\"_116\":963,\"_835\":1258},{\"_203\":1259,\"_215\":1166,\"_217\":1162,\"_185\":1260,\"_190\":1263,\"_193\":194,\"_1264\":1265,\"_192\":1263,\"_195\":1277,\"_197\":1277,\"_848\":1278,\"_198\":1279,\"_213\":263,\"_201\":360,\"_202\":361,\"_205\":1280,\"_860\":1282},\"Video\",{\"_63\":1261,\"_188\":1262},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt907975a17b96e4fa/68c975c5c346fda8ec065b75/Digital_Sales-Training_Panel.jpg\",\"A finger pointing to a blue digital screen containing the words \\\"Sales Training\\\" and various sales-related icons\",\"6 Critical Skills Self-Storage Managers Need to Master Phone Sales\",\"articleBody\",[1266],{\"_116\":1267,\"_1268\":1269,\"_1272\":1273},\"paragraph\",\"attrs\",{\"_1270\":1271},\"textAlign\",\"left\",\"content\",[1274],{\"_116\":1275,\"_1275\":1276},\"text\",\"Perfecting your phone-sales skills can be difficult, as every caller is unique, with their own needs, personality traits, moods and expectations. When you take a call, you never know what you’re going to get. But if you’re managing a self-storage facility, these interactions are critical to your rental-conversion rate and occupancy. Success depends on certain skills that can significantly improve results. In this video, industry management expert Carol Mixon of SkilCheck reveals six that can help you transform your phone performance overnight. Watch and learn the techniques top-performing managers use to connect with callers and close deals efficiently. Whether you’re struggling with sales or simply want to maximize every opportunity, these actionable strategies will give you the competitive edge your self-storage facility needs. When money comes calling, it’s time you knew how to capture it!\",\"/sales/6-critical-skills-self-storage-managers-need-to-master-phone-sales\",{},\"Sep 11, 2025\",[1281],{\"_83\":208,\"_211\":212,\"_209\":210},{\"_862\":18,\"_863\":1283},[],{\"_116\":963,\"_835\":1285},{\"_203\":1259,\"_215\":1166,\"_217\":1162,\"_185\":1286,\"_190\":1289,\"_193\":194,\"_1264\":1290,\"_192\":1289,\"_195\":1296,\"_197\":1296,\"_848\":1297,\"_198\":1298,\"_213\":263,\"_201\":316,\"_202\":317,\"_205\":1299,\"_860\":1301},{\"_63\":1287,\"_188\":1288},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt0405f8477e7097b2/68b9c9c2b3e37c1099c48f4b/Crystal-Ball.jpg\",\"An image of a businessman in a suit gazing into a glowing crystal ball\",\"Peering Into the Crystal Ball: A Discussion on the Current Market and Future Outlook of Self-Storage Investing\",[1291],{\"_116\":1267,\"_1268\":1292,\"_1272\":1293},{\"_1270\":1271},[1294],{\"_116\":1275,\"_1275\":1295},\"Trends come and go, but the self-storage industry is everlasting! Despite today’s economic challenges, the business continues to draw investors of all types. In this episode of The AAA Storage Podcast, hosts Brandon Giella and Paul Bennett discuss the future of investing and the trends that are influencing it. You’ll hear why the asset class continues to be resilient and how interest rates, home sales and population demographics are shaping its future. The experts also discuss the rise of private-equity groups and other key players that are now dominating investment activity, what the demand data really shows and the sector’s potential for growth. Listen in for guidance on navigating the current market, whether you’re new to self-storage or a seasoned professional.\",\"/market-conditions/peering-into-the-crystal-ball-a-discussion-on-the-current-market-and-future-outlook-of-self-storage-investing\",{},\"Sep 4, 2025\",[1300],{\"_83\":208,\"_211\":212,\"_209\":210},{\"_862\":18,\"_863\":1302},[],{\"_116\":963,\"_835\":1304},{\"_203\":1259,\"_215\":1166,\"_217\":1162,\"_185\":1305,\"_190\":1308,\"_193\":194,\"_1264\":1309,\"_192\":1308,\"_195\":1345,\"_197\":1345,\"_848\":1346,\"_198\":1347,\"_213\":263,\"_201\":307,\"_202\":308,\"_205\":1348,\"_860\":1350},{\"_63\":1306,\"_188\":1307},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt6178230747857403/68b09abadc53642af9787b26/SSTV_-_Jodi_Tagessen.jpg\",\"A man and woman sitting at a table talking\",\"From the 2025 ISS World Expo: Jodi Tagessen Discusses the Process for Making a Self-Storage Portfolio Acquisition\",[1310,1315,1320,1325],{\"_116\":1267,\"_1268\":1311,\"_1272\":1312},{\"_1270\":1271},[1313],{\"_116\":1275,\"_1275\":1314},\"While some self-storage investors build their business by purchasing one site at a time, others prefer to make portfolio acquisitions. But multi-asset transactions are more complex, presenting unique challenges and opportunities for buyers and sellers alike. If you’re interested in this path, you need effective strategies to keep deals on track.\",{\"_116\":1267,\"_1268\":1316,\"_1272\":1317},{\"_1270\":1271},[1318],{\"_116\":1275,\"_1275\":1319},\"In this video interview recorded at the 2025 Inside Self-Storage World Expo, attorney Jodi Tagessen discusses the recent trend toward portfolio purchases in the industry and the factors fueling its growth. She also shares critical differences between single- and multi-facility acquisitions and the steps involved. Follow her essential guidance for larger transactions, so you can avoid common frustrations and pitfalls.\",{\"_116\":1267,\"_1268\":1321,\"_1272\":1322},{\"_1270\":1271},[1323],{\"_116\":1275,\"_1275\":1324},\"Tagessen is the chief of legal for KO Storage, which operates 256 facilities in 27 states. She has more than 20 years of cross-sector expertise spanning commercial real estate, construction, education and law. Her unique career path includes founding a high-school newspaper in China, leading Fortune 500 real estate teams, and managing complex transactions from self-storage facilities to Delaware Statutory Trusts. A Minnesota Bar member and licensed educator, Jodi serves the community through judging mock trials and is a member of the Minnesota Commercial Real Estate Women group.\",{\"_116\":1267,\"_1268\":1326,\"_1272\":1327},{\"_1270\":1271},[1328,1330,1343],{\"_116\":1275,\"_1275\":1329},\"Read more about the 2025 ISS World Expo in this \",{\"_116\":1275,\"_1331\":1332,\"_1275\":1342},\"marks\",[1333,1340],{\"_116\":209,\"_1268\":1334},{\"_5\":1335,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/iss-brand/business-quench-inside-self-storage-world-expo-satisfies-attendees-thirst-for-knowledge-networking-and-engagement\",\"target\",\"_blank\",\"rel\",\"class\",{\"_116\":1341},\"underline\",\"article recapping the event\",{\"_116\":1275,\"_1275\":1344},\".\",\"/acquisitions-buying/from-the-2025-iss-world-expo-jodi-tagessen-discusses-the-process-for-making-a-self-storage-portfolio-acquisition\",{},\"Aug 28, 2025\",[1349],{\"_83\":208,\"_211\":212,\"_209\":210},{\"_862\":18,\"_863\":1351},[],\"Videos\",\"moreContent\",{\"_137\":1355,\"_85\":1356},\"View more\",\"/videos\",{\"_960\":1358,\"_137\":566,\"_1353\":1431},[1359,1387,1412],{\"_116\":963,\"_835\":1360},{\"_203\":1361,\"_215\":1166,\"_217\":1162,\"_185\":1362,\"_190\":1365,\"_193\":194,\"_1264\":1366,\"_192\":1365,\"_195\":1379,\"_197\":1379,\"_848\":1380,\"_198\":1381,\"_213\":1382,\"_201\":316,\"_202\":317,\"_205\":1383,\"_860\":1385},\"Slideshow\",{\"_63\":1363,\"_188\":1364},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltd0c0f7f4b15831e4/688ba17657fbda14a03238c7/2025_Top_Ops_Gallery.jpg\",\"An open hand with digital bar graphs rising out of its palm\",\"The 2025 Top-Operators Lists: High Interest Rates Foster a Calmer Business Environment After the Chaos of a Year Ago\",[1367],{\"_116\":1267,\"_1268\":1368,\"_1272\":1369},{\"_1270\":1271},[1370,1372,1377],{\"_116\":1275,\"_1275\":1371},\"This gallery provides an in-depth exploration of the \",{\"_116\":1275,\"_1331\":1373,\"_1275\":1376},[1374],{\"_116\":1375},\"bold\",\"2025 Inside Self-Storage Top-Operators Lists\",{\"_116\":1275,\"_1275\":1378},\", analyzing notable growth and decline among this year’s most prominent 100 facility owners and 50 notable management companies. See who’s moving through the ranks in this insightful visual analysis.\",\"/market-conditions/the-2025-top-operators-lists-high-interest-rates-foster-a-calmer-business-environment-after-the-chaos-of-a-year-ago\",{},\"Jul 31, 2025\",25,[1384],{\"_83\":208,\"_211\":212,\"_209\":210},{\"_862\":18,\"_863\":1386},[],{\"_116\":963,\"_835\":1388},{\"_203\":1361,\"_215\":1166,\"_217\":1162,\"_185\":1389,\"_190\":1392,\"_193\":194,\"_1264\":1393,\"_192\":1392,\"_195\":1404,\"_197\":1404,\"_848\":1405,\"_198\":1406,\"_213\":1407,\"_201\":232,\"_202\":233,\"_205\":1408,\"_860\":1410},{\"_63\":1390,\"_188\":1391},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7ca8f98b0d3f0e3b/6838cf15dc2d77cdf3551fa9/01_-Driftwood_Self_Storage_Austin_TX_JLL.jpg\",\"A photo of Driftwood Self Storage in  Austin Texas\",\"Self-Storage Design Showcase 2025: A Gallery of Innovative, Inspiring Projects\",[1394,1399],{\"_116\":1267,\"_1268\":1395,\"_1272\":1396},{\"_1270\":1271},[1397],{\"_116\":1275,\"_1275\":1398},\"No matter where it’s located, today’s self-storage facility is drawing design inspiration from diverse, yet stunning sources. Whether effortlessly blending into the community or daring to stand out, these contemporary masterpieces balance functionality with visual appeal.\",{\"_116\":1267,\"_1268\":1400,\"_1272\":1401},{\"_1270\":1271},[1402],{\"_116\":1275,\"_1275\":1403},\"This image gallery presents a striking collection of self-storage properties from various backgrounds, showcasing modern design philosophies. They demonstrate how to expertly weave high-end style with varied materials and colors to create innovation in commercial architecture. Take a visual tour of 50-plus examples from across the U.S. as well as several other countries. You’ll see how forward-thinking creators, developers and owners are creating environmentally sustainable and attractive projects that elevate the next generation of self-storage.\",\"/facility-design/self-storage-design-showcase-2025-a-gallery-of-innovative-inspiring-projects\",{},\"May 30, 2025\",52,[1409],{\"_83\":208,\"_211\":212,\"_209\":210},{\"_862\":18,\"_863\":1411},[],{\"_116\":963,\"_835\":1413},{\"_203\":1361,\"_215\":1166,\"_217\":1162,\"_185\":1414,\"_190\":1417,\"_193\":194,\"_1264\":1418,\"_192\":1417,\"_195\":1424,\"_197\":1424,\"_848\":1425,\"_198\":1426,\"_213\":1427,\"_201\":259,\"_202\":260,\"_205\":1428,\"_860\":1429},{\"_63\":1415,\"_188\":1416},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7996af2ee0f641db/67b7a626f5fe116f65632186/Tide-Wave-Gallery.jpg\",\"An ocean tidal wave with a sunset in the background\",\"Are You Ready to Ride the Changing Tide? The Evolving Role of Technology in Self-Storage Operation\",[1419],{\"_116\":1267,\"_1268\":1420,\"_1272\":1421},{\"_1270\":1271},[1422],{\"_116\":1275,\"_1275\":1423},\"Technology has become necessary to self-storage operation. Attitudes toward its use are changing within the industry, and innovations continue to enter the market. Still, progress comes at a cost and must be approached with care. This gallery examines the latest trends and tools, pros and cons, strategic implementation, and more.\",\"/self-storage-security-technology/are-you-ready-to-ride-the-changing-tide-the-evolving-role-of-technology-in-self-storage-operation\",{},\"Feb 21, 2025\",35,[],{\"_862\":18,\"_863\":1430},[],{\"_137\":1355,\"_85\":567},{\"_960\":1433,\"_137\":557,\"_1353\":1945},[1434,1593,1794],{\"_116\":963,\"_835\":1435},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1436,\"_190\":1000,\"_193\":1437,\"_1264\":1438,\"_192\":1000,\"_195\":1001,\"_197\":1001,\"_848\":1588,\"_198\":1003,\"_213\":1008,\"_201\":354,\"_202\":355,\"_205\":1589,\"_860\":1591},{\"_63\":998,\"_188\":999},\"Many companies are placing ads on social media to connect with new customers. Can this approach work for self-storage, which is a need-based service? Sunbird Storage, which operates eight facilities in North Carolina, decided to find out by launching a test campaign. Read about the results and what the data from this marketing experiment really demonstrates.\",[1439,1444,1449,1454,1461,1466,1471,1476,1481,1485,1490,1495,1513,1525,1530,1534,1539,1544,1549,1554,1559],{\"_116\":1267,\"_1268\":1440,\"_1272\":1441},{\"_1270\":1271},[1442],{\"_116\":1275,\"_1275\":1443},\"If you’re a self-storage operator, you’ve probably wondered whether social media ads really bring in new customers. People spend a lot of time on platforms like Facebook and Instagram, and they’re flooded with ads for all types of products and services. But can this tactic work for a business in which customer intent is often urgent and event-driven? Can an ad seen on social media really influence someone to rent a storage unit?\",{\"_116\":1267,\"_1268\":1445,\"_1272\":1446},{\"_1270\":1271},[1447],{\"_116\":1275,\"_1275\":1448},\"Sunbird Storage, which operates eight facilities in North Carolina, decided to find out. Their test campaign helped my company uncover an answer—one that might surprise you as much as it did us.\",{\"_116\":1267,\"_1268\":1450,\"_1272\":1451},{\"_1270\":1271},[1452],{\"_116\":1275,\"_1275\":1453},\" \",{\"_116\":1455,\"_1268\":1456,\"_1272\":1458},\"heading\",{\"_1270\":1271,\"_1457\":1008},\"level\",[1459],{\"_116\":1275,\"_1275\":1460},\"Running Social Ads\",{\"_116\":1267,\"_1268\":1462,\"_1272\":1463},{\"_1270\":1271},[1464],{\"_116\":1275,\"_1275\":1465},\"We launched Meta (Facebook and Instagram) ad campaigns for two of Sunbird’s self-storage locations and let them run for May and June. The goal was to drive awareness, generate clicks and, hopefully, convert new tenants.\",{\"_116\":1267,\"_1268\":1467,\"_1272\":1468},{\"_1270\":1271},[1469],{\"_116\":1275,\"_1275\":1470},\"Each location spent about $1,200 in social media ads over 60 days. The results in terms of awareness and traffic were immediate. More than 100,000 people saw the ads—four times each on average—and more than 2,200 direct clicks were generated.\",{\"_116\":1267,\"_1268\":1472,\"_1272\":1473},{\"_1270\":1271},[1474],{\"_116\":1275,\"_1275\":1475},\"“I could see that we were certainly getting traffic and visibility from our ad campaigns in our target market. I did notice a nice uptick in move-ins and activity at those locations, but I wanted to know if this was the result of our ads or something else like seasonality,” says Sunbird CEO Jason Koonin.\",{\"_116\":1267,\"_1268\":1477,\"_1272\":1478},{\"_1270\":1271},[1479],{\"_116\":1275,\"_1275\":1480},\"So, we checked the data in Google Analytics and something strange showed up. None of those ad clicks had directly converted into rental-form submissions. Time to pause the campaigns, right?\",{\"_116\":1267,\"_1268\":1482,\"_1272\":1483},{\"_1270\":1271},[1484],{\"_116\":1275,\"_1275\":1453},{\"_116\":1455,\"_1268\":1486,\"_1272\":1487},{\"_1270\":1271,\"_1457\":1008},[1488],{\"_116\":1275,\"_1275\":1489},\"Taking a Closer Look\",{\"_116\":1267,\"_1268\":1491,\"_1272\":1492},{\"_1270\":1271},[1493],{\"_116\":1275,\"_1275\":1494},\"Instead of focusing only on direct attribution from social ads, we zoomed out to see what else changed during the campaign period. Here’s what we found when comparing the two-month ad period to the two months prior:\",{\"_116\":1496,\"_1272\":1497},\"bulletList\",[1498,1506],{\"_116\":1499,\"_1272\":1500},\"listItem\",[1501],{\"_116\":1267,\"_1268\":1502,\"_1272\":1503},{\"_1270\":1271},[1504],{\"_116\":1275,\"_1275\":1505},\"90% increase in leads from “direct traffic” and a 40% increase in traffic\",{\"_116\":1499,\"_1272\":1507},[1508],{\"_116\":1267,\"_1268\":1509,\"_1272\":1510},{\"_1270\":1271},[1511],{\"_116\":1275,\"_1275\":1512},\"53% increase in rental leads from organic search and a 55% increase in traffic\",{\"_116\":1267,\"_1268\":1514,\"_1272\":1515},{\"_1270\":1271},[1516,1518,1523],{\"_116\":1275,\"_1275\":1517},\"We weren’t just seeing more traffic to these channels; it was \",{\"_116\":1275,\"_1331\":1519,\"_1275\":1522},[1520],{\"_116\":1521},\"italic\",\"highly qualified\",{\"_116\":1275,\"_1275\":1524},\" traffic, potentially primed and ready to learn more about Sunbird after seeing the ads. Analytics showed more visitors were landing on the web pages for those two locations, coming in through branded searches and Sunbird’s Google Business Profiles, and then submitting rental forms. Odds are, that wasn’t a coincidence.\",{\"_116\":1267,\"_1268\":1526,\"_1272\":1527},{\"_1270\":1271},[1528],{\"_116\":1275,\"_1275\":1529},\"But what about year-over-year self-storage rentals? May saw a 37% increase in total rentals compared to the same month the previous year. The momentum continued into June, with a 60% increase in total rentals when compared to 2024.\",{\"_116\":1267,\"_1268\":1531,\"_1272\":1532},{\"_1270\":1271},[1533],{\"_116\":1275,\"_1275\":1453},{\"_116\":1455,\"_1268\":1535,\"_1272\":1536},{\"_1270\":1271,\"_1457\":1008},[1537],{\"_116\":1275,\"_1275\":1538},\"Discovering Branded Demand\",{\"_116\":1267,\"_1268\":1540,\"_1272\":1541},{\"_1270\":1271},[1542],{\"_116\":1275,\"_1275\":1543},\"What caused the surge in organic and direct visits to Sunbird’s promoted locations? Our data pointed to a clear conclusion: the social media ads. They didn’t lead to conversions on the first click, but they sparked awareness. People saw the ads, remembered the name, and came back later via other channels like a Google search or by typing in the URL directly.\",{\"_116\":1267,\"_1268\":1545,\"_1272\":1546},{\"_1270\":1271},[1547],{\"_116\":1275,\"_1275\":1548},\"This is what’s known as brand lift. In this case, it directly correlated with a spike in self-storage move-ins during the two-month campaign. While vanity metrics like clicks and conversions are important, they don’t always tell the whole story.\",{\"_116\":1267,\"_1268\":1550,\"_1272\":1551},{\"_1270\":1271},[1552],{\"_116\":1275,\"_1275\":1553},\"Having learned this, Sunbird is now expanding its test. “After diving into the data, it was clear the ad campaigns were having a positive effect on our traffic and move-ins for those locations,” Koonin says. “We even looked at year-over-year numbers to rule out seasonality. We’re expanding on what we learned from the test and have launched more social media ad campaigns across 22 markets and locations.”\",{\"_116\":1267,\"_1268\":1555,\"_1272\":1556},{\"_1270\":1271},[1557],{\"_116\":1275,\"_1275\":1558},\"If you’re judging your self-storage operation’s social media ad performance based on first-touch leads, you might be missing the bigger picture. Campaigns that build awareness can pay off through other channels—and drive real occupancy growth.\",{\"_116\":1267,\"_1268\":1560,\"_1272\":1561},{\"_1270\":1271},[1562,1566,1573,1577,1585],{\"_116\":1275,\"_1331\":1563,\"_1275\":1565},[1564],{\"_116\":1521},\"Mitch Briggs is the chief marketing officer at \",{\"_116\":1275,\"_1331\":1567,\"_1275\":1572},[1568,1571],{\"_116\":209,\"_1268\":1569},{\"_5\":1570,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.adverank.ai/\",{\"_116\":1521},\"Adverank\",{\"_116\":1275,\"_1331\":1574,\"_1275\":1576},[1575],{\"_116\":1521},\", whose digital-ad software offers real-time integration with self-storage management systems and websites through its browser- and mobile-based platform. Mitch leads the company’s marketing strategy. Prior to joining the company, he spent 15 years helping multiple tech startups and large brands develop their digital-marketing plans. To reach him, email \",{\"_116\":1275,\"_1331\":1578,\"_1275\":1584},[1579,1583],{\"_116\":209,\"_1268\":1580},{\"_5\":1581,\"_1336\":1582,\"_1338\":-5,\"_1339\":-5},\"mailto:mitch@adverank.ai\",\"_self\",{\"_116\":1521},\"mitch@adverank.ai\",{\"_116\":1275,\"_1331\":1586,\"_1275\":1344},[1587],{\"_116\":1521},{},[1590],{\"_83\":1006,\"_211\":194,\"_209\":1007},{\"_862\":18,\"_863\":1592},[],{\"_116\":963,\"_835\":1594},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1595,\"_190\":1598,\"_193\":1599,\"_1264\":1600,\"_192\":1598,\"_195\":1784,\"_197\":1784,\"_848\":1785,\"_198\":1786,\"_213\":858,\"_201\":363,\"_202\":364,\"_205\":1787,\"_860\":1792},{\"_63\":1596,\"_188\":1597},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blte2752d7e3c316c78/68bb782cbd3fd2be53f00130/Bubble-Wrap-Hand.jpg\",\"An image of sheet of bubble wrap with a hand in the center facing palm out\",\"ISS BLOG – Because Bubble Wrap Isn’t an Option: A Candid Discussion on Self-Storage Risk Management\",\"Effective risk management safeguards your self-storage investment, tenant belongings and staff. It requires eliminating the dangerous \\\"it won't happen to me\\\" mindset while addressing physical and digital vulnerabilities. Learn about the three risk-management mistakes you might be guilty of and how to foster a culture of prevention that leads to business resilience. \",[1601,1620,1625,1655,1660,1677,1698,1715,1728,1745,1758,1763,1780],{\"_116\":1267,\"_1268\":1602,\"_1272\":1603},{\"_1270\":1271},[1604,1606,1610,1612,1618],{\"_116\":1275,\"_1275\":1605},\"As senior editor of \",{\"_116\":1275,\"_1331\":1607,\"_1275\":1609},[1608],{\"_116\":1375},\"Inside Self-Storage (ISS)\",{\"_116\":1275,\"_1275\":1611},\", I've witnessed firsthand how proper risk management can make or break a facility. Over my years in this industry, I've interviewed operators and industry experts about this topic. I’ve edited scores of articles and blogs on insurance, legal issues, security and more. I’ve written plenty of news about accidents at storage properties (often perpetrated by people not even associated with the facility), natural disasters and fires started by arsonists, crime, \",{\"_116\":1275,\"_1331\":1613,\"_1275\":1617},[1614],{\"_116\":209,\"_1268\":1615},{\"_5\":1616,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/on-the-lookout-10-signs-a-tenant-might-be-living-at-your-self-storage-facility\",\"tenants living in units\",{\"_116\":1275,\"_1275\":1619},\", and so much more. Like any business, there’s great risk in owning and operating a self-storage facility.\",{\"_116\":1267,\"_1268\":1621,\"_1272\":1622},{\"_1270\":1271},[1623],{\"_116\":1275,\"_1275\":1624},\"Many might think risk management is a dry topic. Not going to lie, I sometimes do as well. A coworker once related it to eating your broccoli at dinner when you want to dig into the mashed potatoes and gravy. The truth is that’s it isn’t as fun to talk about as artificial intelligence and other tech, curb appeal, revenue management, or construction and development. At its most basic level, however, risk management is about:\",{\"_116\":1496,\"_1272\":1626},[1627,1634,1641,1648],{\"_116\":1499,\"_1272\":1628},[1629],{\"_116\":1267,\"_1268\":1630,\"_1272\":1631},{\"_1270\":1271},[1632],{\"_116\":1275,\"_1275\":1633},\"Protecting the dream in which you've invested your life savings, not to mention your heart, sweat and tears!\",{\"_116\":1499,\"_1272\":1635},[1636],{\"_116\":1267,\"_1268\":1637,\"_1272\":1638},{\"_1270\":1271},[1639],{\"_116\":1275,\"_1275\":1640},\"Honoring the trust your self-storage tenants place in your business to safeguard their treasured possessions.\",{\"_116\":1499,\"_1272\":1642},[1643],{\"_116\":1267,\"_1268\":1644,\"_1272\":1645},{\"_1270\":1271},[1646],{\"_116\":1275,\"_1275\":1647},\"Ensuring your employees have a safe workplace and secure future. If your biz goes by-bye, so does their job!\",{\"_116\":1499,\"_1272\":1649},[1650],{\"_116\":1267,\"_1268\":1651,\"_1272\":1652},{\"_1270\":1271},[1653],{\"_116\":1275,\"_1275\":1654},\"Sleeping soundly at night knowing you've done everything possible to prepare yourself, your facility and your staff for whatever might come your way.\",{\"_116\":1267,\"_1268\":1656,\"_1272\":1657},{\"_1270\":1271},[1658],{\"_116\":1275,\"_1275\":1659},\"Through my years observing the self-storage industry, distinct patterns have emerged. The most critical risk-management failures consistently include:\",{\"_116\":1267,\"_1268\":1661,\"_1272\":1662},{\"_1270\":1271},[1663,1667,1669,1675],{\"_116\":1275,\"_1331\":1664,\"_1275\":1666},[1665],{\"_116\":1375},\"The “it won't happen to me” syndrome.\",{\"_116\":1275,\"_1275\":1668},\" If your facility is in a state with frequent hurricanes or tornadoes, \",{\"_116\":1275,\"_1331\":1670,\"_1275\":1674},[1671],{\"_116\":209,\"_1268\":1672},{\"_5\":1673,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/building-resilience-into-your-self-storage-business-so-it-can-weather-natural-disasters\",\"you’re likely prepared\",{\"_116\":1275,\"_1275\":1676},\". But fires can happen anywhere. As can crime and the unexpected accident. Earlier this summer, ISS reported on a building at Whistle Stop Self Storage in Lowell, Michigan, that was struck by a small plane, which then caught fire. It wasn’t even the first time I’d written news about a plane crashing into a storage building! In February, a juvenile drive attempting to evade police at 2 a.m. slammed into a building at Balls Ferry Mini Storage in Anderson, California, setting eight self-storage units ablaze when the vehicle caught fire.\",{\"_116\":1267,\"_1268\":1678,\"_1272\":1679},{\"_1270\":1271},[1680,1682,1688,1690,1696],{\"_116\":1275,\"_1275\":1681},\"The reality is \",{\"_116\":1275,\"_1331\":1683,\"_1275\":1687},[1684],{\"_116\":209,\"_1268\":1685},{\"_5\":1686,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/protecting-your-people-and-property-safety-protocols-and-strategies-for-self-storage-facilities\",\"anything that can happen\",{\"_116\":1275,\"_1275\":1689},\". Since you can’t bubble wrap your property from every possible risk, the smartest approach is developing a comprehensive \",{\"_116\":1275,\"_1331\":1691,\"_1275\":1695},[1692],{\"_116\":209,\"_1268\":1693},{\"_5\":1694,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/risk-and-response-a-damage-control-playbook-for-self-storage-operators\",\"risk-management strategy\",{\"_116\":1275,\"_1275\":1697},\" that balances protection with practicality.\",{\"_116\":1267,\"_1268\":1699,\"_1272\":1700},{\"_1270\":1271},[1701,1705,1707,1713],{\"_116\":1275,\"_1331\":1702,\"_1275\":1704},[1703],{\"_116\":1375},\"Failing to pay attention to your insurance policy.\",{\"_116\":1275,\"_1275\":1706},\" Again, gotta eat the broccoli. If you haven’t poured over your current policy line by line, now’s the time. Boring? Yes. Necessary? You bet. Your self-storage business changes, which means your \",{\"_116\":1275,\"_1331\":1708,\"_1275\":1712},[1709],{\"_116\":209,\"_1268\":1710},{\"_5\":1711,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/insurance/the-crazy-insurance-market-and-the-critical-insurance-coverages-that-can-be-a-lifeline-for-your-self-storage-business\",\"insurance needs must evolve\",{\"_116\":1275,\"_1275\":1714},\" as well.\",{\"_116\":1267,\"_1268\":1716,\"_1272\":1717},{\"_1270\":1271},[1718,1720,1726],{\"_116\":1275,\"_1275\":1719},\"In addition, you might be tempted to hack away at your policy to save money as premiums continue to rise. Before you do, talk to your agent to ensure \",{\"_116\":1275,\"_1331\":1721,\"_1275\":1725},[1722],{\"_116\":209,\"_1268\":1723},{\"_5\":1724,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/insurance/ways-to-temper-your-self-storage-insurance-costs-in-today-s-increasingly-expensive-market\",\"you’re making the best choices\",{\"_116\":1275,\"_1275\":1727},\". These seasoned professionals can help you find ways to save without leaving your self-storage business vulnerable.\",{\"_116\":1267,\"_1268\":1729,\"_1272\":1730},{\"_1270\":1271},[1731,1735,1737,1743],{\"_116\":1275,\"_1331\":1732,\"_1275\":1734},[1733],{\"_116\":1375},\"Focusing on visible risks only.\",{\"_116\":1275,\"_1275\":1736},\" We all have the natural instinct to prioritize what we can see. More than likely, you pay attention to your property’s physical security—cameras, gates, locks and lighting—but you might be leaving digital vulnerabilities dangerously overlooked. This oversight creates a significant blind spot in your overall security strategy. Your self-storage facility manages a treasure trove of sensitive data: customer personal information, payment details, access records and financial transactions. This makes it an attractive target for cybercriminals, regardless of facility's size or location. It’s imperative to implement \",{\"_116\":1275,\"_1331\":1738,\"_1275\":1742},[1739],{\"_116\":209,\"_1268\":1740},{\"_5\":1741,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/security/battling-the-breach-how-to-strengthen-your-self-storage-cybersecurity\",\"strong protocols\",{\"_116\":1275,\"_1275\":1744},\" to prevent an attack from outside sources or even from within your company. Because, yes, employees can pose significant security risks, whether intentionally or not.\",{\"_116\":1267,\"_1268\":1746,\"_1272\":1747},{\"_1270\":1271},[1748,1750,1756],{\"_116\":1275,\"_1275\":1749},\"The most resilient self-storage facilities don't just have risk-management policies, they foster a culture in which everyone—from the owner to the newest employee—thinks about prevention every day. They consider the damaged tree limb that could fall on a parked car. Or the unit door that sticks and could possibly injure a tenant. They manage the icy walkway during the winter so no one falls. They check their \",{\"_116\":1275,\"_1331\":1751,\"_1275\":1755},[1752],{\"_116\":209,\"_1268\":1753},{\"_5\":1754,\"_1336\":1337,\"_1338\":-5,\"_1339\":-5},\"https://www.insideselfstorage.com/security/property-protected-the-security-staples-and-advanced-systems-that-ll-safeguard-your-self-storage-facility\",\"video feed for suspicious acts\",{\"_116\":1275,\"_1275\":1757},\" and walk the perimeter to examine the fencing for breaches. They approach each day with a proactive mindset that transforms risk management from a checklist into a fundamental operating principle.\",{\"_116\":1267,\"_1268\":1759,\"_1272\":1760},{\"_1270\":1271},[1761],{\"_116\":1275,\"_1275\":1762},\"Risk-management is becoming more complex every day. Climate change is increasing weather-related events, technology is creating new vulnerabilities, and customer expectations for facility safety and security continue to rise. Don’t make the three top mistakes I outlined above. Rather, be informed about your buisness risks and invest in comprehensive solutions. Recognizing that risk management isn't just about avoiding accidents and disasters (or that broccoli on your plate), it's about building resilience for your self-storage business for the long run.\",{\"_116\":1267,\"_1268\":1764,\"_1272\":1765},{\"_1270\":1271},[1766,1770,1777],{\"_116\":1275,\"_1331\":1767,\"_1275\":1769},[1768],{\"_116\":1521},\"Amy Campbell is senior editor of Inside Self-Storage. To reach her, email \",{\"_116\":1275,\"_1331\":1771,\"_1275\":1776},[1772,1775],{\"_116\":209,\"_1268\":1773},{\"_5\":1774,\"_1336\":1582,\"_1338\":-5,\"_1339\":-5},\"mailto:amy.campbell@informa.com\",{\"_116\":1521},\"amy.campbell@informa.com\",{\"_116\":1275,\"_1331\":1778,\"_1275\":1344},[1779],{\"_116\":1521},{\"_116\":1267,\"_1268\":1781,\"_1272\":1782},{\"_1270\":1271},[1783],{\"_116\":1275,\"_1275\":1453},\"/site-maintenance-safety/iss-blog-because-bubble-wrap-isn-t-an-option-a-candid-discussion-on-self-storage-risk-management\",{},\"Sep 5, 2025\",[1788],{\"_83\":1789,\"_211\":1790,\"_209\":1791},\"Amy Campbell\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt96fb8bbcb46fd06d/68717047913b4708e9ad7673/Amy_Campbell_2015.jpg\",\"/author/amy-campbell\",{\"_862\":18,\"_863\":1793},[],{\"_116\":963,\"_835\":1795},{\"_203\":204,\"_215\":1166,\"_217\":1162,\"_185\":1796,\"_190\":1799,\"_193\":1800,\"_1264\":1801,\"_192\":1799,\"_195\":1938,\"_197\":1938,\"_848\":1939,\"_198\":1940,\"_213\":858,\"_201\":366,\"_202\":367,\"_205\":1941,\"_860\":1943},{\"_63\":1797,\"_188\":1798},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt76d1001f93d0ca6b/68af9514efea43ac17457204/ISS_Blog_-_Manager_Profile_Chris_Wood.jpg\",\"A hand holding a wood star above four wood block people\",\"ISS BLOG - Celebrating Self-Storage Managers: Chris Wood of Mira Mesa Self Storage in San Diego\",\"Facility managers are a cornerstone of any thriving self-storage operation. They have a direct impact on all facets of the business including profitability, customer satisfaction, reputation and, ultimately, asset value—which is why exceptional employees deserve to be celebrated. In this blog, we honor Chris Wood, a facility manager for Mira Mesa Self Storage in San Diego.\",[1802,1809,1816,1821,1832,1839,1844,1849,1856,1861,1868,1873,1880,1885,1890,1897,1902,1909,1914,1921,1926,1933],{\"_116\":1267,\"_1268\":1803,\"_1272\":1804},{\"_1270\":1271},[1805],{\"_116\":1275,\"_1331\":1806,\"_1275\":1808},[1807],{\"_116\":1521},\"Behind every successful self-storage facility stands a dedicated manager whose expertise and dedication is clear to their customers, coworkers and company. With unwavering commitment to their site, they skillfully balance a multitude of tasks every day, cultivating a business environment that’s welcoming and secure.\",{\"_116\":1267,\"_1268\":1810,\"_1272\":1811},{\"_1270\":1271},[1812],{\"_116\":1275,\"_1331\":1813,\"_1275\":1815},[1814],{\"_116\":1521},\"In this new monthly blog series, “Celebrating Self-Storage Managers,” we’re honoring fantastic frontline employees whose daily decisions and consistent hard work are making a tangible, positive difference for the facilities they oversee. Each has a diverse skill set that allows them to successfully lead their site, and their employers felt they deserved recognition.\",{\"_116\":1267,\"_1268\":1817,\"_1272\":1818},{\"_1270\":1271},[1819],{\"_116\":1275,\"_1275\":1820},\"In this post, we’re talking to Chris Wood, a facility manager for Mira Mesa Self Storage in San Diego. Discover how he joined the industry, his achievements, what he enjoys about his job, and work challenges he’s overcome. He also shares advice that has helped him excel as a self-storage manager for 15 years, his career aspirations and personal interests.\",{\"_116\":1267,\"_1268\":1822,\"_1272\":1823},{\"_1270\":1271},[1824],{\"_116\":600,\"_1268\":1825},{\"_1270\":1271,\"_63\":1826,\"_188\":1827,\"_137\":-5,\"_1828\":1829},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt2209e870481b0ecb/68af96b53ad565476a16fc22/Chris_Wood_Feature.jpg\",\"Chris_Wood_Feature.jpg\",\"style\",{\"_1830\":1831},\"float\",\"center\",{\"_116\":1267,\"_1268\":1833,\"_1272\":1834},{\"_1270\":1271},[1835],{\"_116\":1275,\"_1331\":1836,\"_1275\":1838},[1837],{\"_116\":1375},\"How did you get started in self-storage what positions have you held?\",{\"_116\":1267,\"_1268\":1840,\"_1272\":1841},{\"_1270\":1271},[1842],{\"_116\":1275,\"_1275\":1843},\"My journey began when I came across an ad in the local paper. Something told me to give self-storage a try. It felt like a natural fit given my interest in hospitality, warehousing and property management.\",{\"_116\":1267,\"_1268\":1845,\"_1272\":1846},{\"_1270\":1271},[1847],{\"_116\":1275,\"_1275\":1848},\"I approached the opportunity with an open mind, a positive attitude and a commitment to continuous improvement. Starting from the ground up was a deliberate choice, allowing me to gain valuable experience while setting realistic goals and seizing every chance to grow. I've been with this organization for over 15 years, starting as a storage consultant and steadily advancing through roles such as assistant manager, co-manager, area manager, site manager and area trainer.\",{\"_116\":1267,\"_1268\":1850,\"_1272\":1851},{\"_1270\":1271},[1852],{\"_116\":1275,\"_1331\":1853,\"_1275\":1855},[1854],{\"_116\":1375},\"What are your top industry achievements?\",{\"_116\":1267,\"_1268\":1857,\"_1272\":1858},{\"_1270\":1271},[1859],{\"_116\":1275,\"_1275\":1860},\"Community involvement and building strong relationships with local business owners have always been a priority for me. Several years ago, I joined the board of directors for a local chamber of commerce, and within a few months, I became secretary. This opportunity has allowed me to connect with key individuals in the business community, represent San Diego Self Storage at various events and cultivate meaningful partnerships. These relationships have played a vital role in securing support for our company’s annual campaigns, strengthening our presence within the local business network.\",{\"_116\":1267,\"_1268\":1862,\"_1272\":1863},{\"_1270\":1271},[1864],{\"_116\":1275,\"_1331\":1865,\"_1275\":1867},[1866],{\"_116\":1375},\"What do you enjoy most about being a storage manager?\",{\"_116\":1267,\"_1268\":1869,\"_1272\":1870},{\"_1270\":1271},[1871],{\"_116\":1275,\"_1275\":1872},\"I take pride in providing our customers with the best solutions for their needs while delivering the highest quality service in the industry. I achieve this by ensuring that my property and team consistently represent our management company and owners at the highest level.\",{\"_116\":1267,\"_1268\":1874,\"_1272\":1875},{\"_1270\":1271},[1876],{\"_116\":1275,\"_1331\":1877,\"_1275\":1879},[1878],{\"_116\":1375},\"What’s the biggest challenge you’ve faced in this role, and how did you overcome it?\",{\"_116\":1267,\"_1268\":1881,\"_1272\":1882},{\"_1270\":1271},[1883],{\"_116\":1275,\"_1275\":1884},\"Staffing shortages and finding the right candidates who see potential for growth and are open to exploring a new industry. Often, after a few months, individuals leave for roles they find more familiar or aligned with the mainstream job market. Self-storage isn’t typically a career path people actively seek out unless they’ve used the service or know someone in the industry. As a result, many candidates move on before fully giving the industry a chance.\",{\"_116\":1267,\"_1268\":1886,\"_1272\":1887},{\"_1270\":1271},[1888],{\"_116\":1275,\"_1275\":1889},\"This can be especially challenging for a site manager as we must operate at a high level with a lean team while delivering exceptional results every day. I’ve overcome many obstacles by staying the course, adapting when necessary and seizing every opportunity to drive success. Managing a self-storage facility requires a diverse skillset and a willingness to evolve continuously. Honesty, realism and determination have been key in navigating unforeseen challenges and ensuring long-term success.\",{\"_116\":1267,\"_1268\":1891,\"_1272\":1892},{\"_1270\":1271},[1893],{\"_116\":1275,\"_1331\":1894,\"_1275\":1896},[1895],{\"_116\":1375},\"Please share a piece of advice that has helped you in your career and could resonate with our readers.\",{\"_116\":1267,\"_1268\":1898,\"_1272\":1899},{\"_1270\":1271},[1900],{\"_116\":1275,\"_1275\":1901},\"The best advice I can give is to love what you do and approach everything with passion. Be focused and intentional in every aspect of your work from the moment you walk through the door—turning on the lights, preparing the site, handling maintenance tasks, engaging with customers—to closing leads. At the end of the day, leave work at the office; it’ll be there tomorrow. Maintaining a healthy work-life balance is crucial for building a successful and fulfilling career.\",{\"_116\":1267,\"_1268\":1903,\"_1272\":1904},{\"_1270\":1271},[1905],{\"_116\":1275,\"_1331\":1906,\"_1275\":1908},[1907],{\"_116\":1375},\"If you could manage a self-storage facility anywhere in the world, where would it be and why?\",{\"_116\":1267,\"_1268\":1910,\"_1272\":1911},{\"_1270\":1271},[1912],{\"_116\":1275,\"_1275\":1913},\"Hawaii, simply because I love the island life, though San Diego isn’t a bad choice either. My reason is simple: To work hard, excel in my role and when the time allows, relax and enjoy life in a beautiful setting.\",{\"_116\":1267,\"_1268\":1915,\"_1272\":1916},{\"_1270\":1271},[1917],{\"_116\":1275,\"_1331\":1918,\"_1275\":1920},[1919],{\"_116\":1375},\"What are your long-term career goals?\",{\"_116\":1267,\"_1268\":1922,\"_1272\":1923},{\"_1270\":1271},[1924],{\"_116\":1275,\"_1275\":1925},\"To continually educate myself about successful business practices outside of the self-storage industry, identifying key traits that contribute to their success and applying those lessons to our own industry. With this evolving knowledge, I aim to mentor and guide the next generation of team members.\",{\"_116\":1267,\"_1268\":1927,\"_1272\":1928},{\"_1270\":1271},[1929],{\"_116\":1275,\"_1331\":1930,\"_1275\":1932},[1931],{\"_116\":1375},\"What are some of your interests outside of work?\",{\"_116\":1267,\"_1268\":1934,\"_1272\":1935},{\"_1270\":1271},[1936],{\"_116\":1275,\"_1275\":1937},\"I love exploring local spots with my wife, Jenn, our family and friends—whether it’s visiting San Diego’s bayside, beaches, mountains or historic landmarks. 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