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class="HorizontalCard"><div class="HorizontalCard-ImageWrapper"><a href="/market-conditions/the-2026-top-operators-lists-after-relative-quiet-last-year-large-acquisitions-and-significant-turnover-shake-up-the-latest-ranks" target="_self" data-discover="true"><img data-component="image" class="HorizontalCard-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg?width=300&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg?width=300&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="A snow globe with numbers in it in front of a self-storage facility" title="A snow globe with numbers in it in front of a self-storage facility"/></a><a class="HorizontalCard-IconWrapper" title="Link to all slideshow" aria-label="Redirect to All 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ISS Store\",\"ISS Store Products\",{\"_247\":460,\"_248\":324},[405,406,407,408],{\"_147\":148,\"_149\":404},\"hide\",\"300_3v\",{\"_26\":156,\"_103\":448},{\"_26\":156,\"_103\":435},{\"_26\":156,\"_103\":422},{\"_26\":156,\"_103\":409},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":410,\"_164\":411,\"_166\":411,\"_167\":412,\"_169\":412,\"_170\":413,\"_172\":414,\"_174\":108,\"_175\":208,\"_177\":209,\"_179\":415,\"_181\":211,\"_183\":20,\"_184\":416,\"_186\":417},{\"_199\":420,\"_201\":421},\"Video Seminar: Darren Kelley of Right Move Storage Helps You Improve Your Self-Storage Ancillary Revenue\",\"/iss-brand/video-seminar-darren-kelley-of-right-move-storage-helps-you-improve-your-self-storage-ancillary-revenue\",{},\"Jul 8, 2026\",[419],{\"_190\":20,\"_191\":418},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt1582f939a2b34ac2/6a4eb45a6fa1d15d0607f675/Ancillary_Revenue.png\",\"A graphic of the words Ancillary Revenue with dollar signs above and below them\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":423,\"_164\":424,\"_166\":424,\"_167\":425,\"_169\":425,\"_170\":426,\"_172\":427,\"_174\":108,\"_175\":208,\"_177\":209,\"_179\":428,\"_181\":211,\"_183\":20,\"_184\":429,\"_186\":430},{\"_199\":433,\"_201\":434},\"You May Never Perfect Your Self-Storage Sales and Service Skills, But This Book by Christel Land Will Get You Close\",\"/iss-brand/you-may-never-perfect-your-self-storage-sales-and-service-skills-but-this-book-by-christel-land-will-get-you-close\",{},\"Aug 5, 2026\",[432],{\"_190\":20,\"_191\":431},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltdaedb9e970ea4ba2/6a738c986286bc7fb25cb602/ISS_Store_-_Cristel_Land_book.jpg\",\"A woman with her arms crossed standing next to a book cover\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":436,\"_164\":437,\"_166\":437,\"_167\":438,\"_169\":438,\"_170\":439,\"_172\":440,\"_174\":108,\"_175\":208,\"_177\":209,\"_179\":441,\"_181\":211,\"_183\":20,\"_184\":442,\"_186\":443},{\"_199\":446,\"_201\":447},\"Video Seminar: Industry Attorney Scott Zucker Reveals the Legal Dangers Lurking in Self-Storage … and How to Avoid Them\",\"/iss-brand/video-seminar-industry-attorney-scott-zucker-reveals-the-legal-dangers-lurking-in-self-storage-and-how-to-avoid-them\",{},\"Aug 19, 2026\",[445],{\"_190\":20,\"_191\":444},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt74c751486c789cc1/6a85d6efd1c5d791c7ce8c6c/Avoid-Problems-X.jpg\",\"An image of X on red tiles with an arrow trail moving around them\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":449,\"_164\":450,\"_166\":450,\"_167\":451,\"_169\":451,\"_170\":452,\"_172\":267,\"_174\":108,\"_175\":208,\"_177\":209,\"_179\":453,\"_181\":211,\"_183\":20,\"_184\":454,\"_186\":455},{\"_199\":458,\"_201\":459},\"See the Self-Storage Industry’s ‘Seismic’ Shifts’ in This Year’s Top-Operators Data, Available Now in a Convenient Digital Package\",\"/iss-brand/see-the-self-storage-industry-s-seismic-shifts-in-this-year-s-top-operators-data-available-now-in-a-convenient-digital-package\",{},[457],{\"_190\":20,\"_191\":456},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blte4d526fa36fadc38/6a98aa14b07e52661f29aef2/ISS_Store_-_Elysia_2026_To-Ops_Lists.jpg\",\"The exterior of a self-storage facility with a sign out front\",\"/series/iss-store\",\"blt13685597ceee46c6\",{\"_105\":463,\"_107\":108,\"_109\":110,\"_111\":464,\"_113\":114,\"_115\":465,\"_116\":466,\"_118\":467,\"_45\":468,\"_121\":469,\"_123\":124},\"EPM - Guidebooks - Jan-26\",\"#4e25c1\",\"dark\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb6bc594397fc8359/697177502710165587347292/epm-guidebooks-01-26.png\",\"Two white Guidebook covers with purple and orange shapes. The left is Facility Operation and the right Building/Investing.\",\"MASTER SELF-STORAGE THROUGH EXPERT GUIDANCE! The 2026 ISS Guidebooks deliver insider strategies for everyone in the business, whether you’re a developer, investor, owner or manager. Available in softcover or digital formats, these publications are available individually or as a money-saving bundle. Transform knowledge into profit with these comprehensive resources!\",{\"_125\":470,\"_127\":471},\"https://shop.insideselfstorage.com/product-category/products/iss-guidebooks\",\"BUY NOW\",\"module_section_promo_v2\",\"blt48bdba2d1ee1f236\",{\"_132\":133,\"_105\":475,\"_111\":108,\"_115\":114,\"_476\":477,\"_478\":479,\"_480\":481,\"_144\":145},\"Investing \u0026 Real Estate\",\"contentFeatured\",{\"_158\":159,\"_519\":520,\"_521\":108,\"_105\":522,\"_169\":108,\"_492\":523,\"_494\":108,\"_174\":108,\"_495\":211,\"_489\":524,\"_175\":226,\"_177\":227,\"_28\":525,\"_184\":526,\"_183\":20,\"_186\":527},\"contentGroup\",[485,486,487,488],\"button\",{\"_482\":483,\"_28\":484},\"text\",\"View More\",\"/self-storage-investing-real-estate\",{\"_489\":513,\"_175\":108,\"_177\":29,\"_105\":279,\"_169\":514,\"_492\":515,\"_494\":108,\"_174\":108,\"_495\":286,\"_28\":280,\"_158\":277,\"_184\":516,\"_183\":20,\"_186\":517},{\"_489\":508,\"_175\":108,\"_177\":29,\"_105\":450,\"_169\":108,\"_492\":509,\"_494\":108,\"_174\":108,\"_495\":211,\"_28\":451,\"_158\":159,\"_184\":510,\"_183\":20,\"_186\":511},{\"_489\":501,\"_175\":108,\"_177\":29,\"_105\":502,\"_169\":108,\"_492\":503,\"_494\":108,\"_174\":108,\"_495\":270,\"_28\":504,\"_158\":159,\"_184\":505,\"_183\":20,\"_186\":506},{\"_489\":490,\"_175\":108,\"_177\":29,\"_105\":491,\"_169\":108,\"_492\":493,\"_494\":108,\"_174\":108,\"_495\":496,\"_28\":497,\"_158\":159,\"_184\":498,\"_183\":20,\"_186\":499},\"keyword\",{\"_105\":108,\"_28\":29},\"U.S. Self-Storage REIT Public Storage Acquires Public Storage Canada for $1.2B\",\"publishDate\",\"2026-09-01T17:55:00.000Z\",\"webinarStartDate\",\"count\",4,\"/acquisitions-buying/u-s-self-storage-reit-public-storage-to-acquire-public-storage-canada-for-1-2b\",{\"_190\":20,\"_191\":500},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"Ticking the Boxes Toward Approval: Showing Self-Storage Lenders That You’re a Strong Borrower\",\"2026-09-02T08:00:00.000Z\",\"/financing/ticking-the-boxes-toward-approval-showing-self-storage-lenders-that-you-re-a-strong-borrower\",{\"_190\":20,\"_191\":507},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"2026-09-02T23:02:00.000Z\",{\"_190\":20,\"_191\":512},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"/videos\",\"2026-09-03T18:16:00.000Z\",{\"_190\":20,\"_191\":518},{\"_188\":20,\"_189\":20},[],\"image\",{\"_201\":529,\"_199\":530},\"summary\",\"Self-Storage Operator 10 Federal Expands Into Retail Sector\",\"2026-09-03T19:58:00.000Z\",{\"_105\":226,\"_28\":227},\"/facility-operators/self-storage-operator-10-federal-expands-into-retail-sector\",{\"_190\":20,\"_191\":528},{\"_188\":20,\"_189\":20},[],\"The word news in red letters on top of clips with the word news on them\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8f9bb917c69f1808/6a99d0b95c28223269b0bdab/10_News_Paper_Letters.jpg\",\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_132\":133,\"_105\":537,\"_123\":124,\"_144\":145,\"_103\":538},\"adConfig\",{\"_536\":20},\"nativeAdOption\",\"Videos / Galleries / Blog\",[539,540,541],{\"_140\":1216,\"_105\":1217,\"_544\":1218},{\"_140\":1129,\"_105\":1130,\"_544\":1131},{\"_140\":542,\"_105\":543,\"_544\":545},[548,549,550],\"Blog\",\"moreContent\",{\"_105\":546,\"_28\":547},\"View more\",\"/series/iss-blog\",{\"_26\":156,\"_103\":878},{\"_26\":156,\"_103\":724},{\"_26\":156,\"_103\":551},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":552,\"_164\":553,\"_554\":555,\"_556\":557,\"_166\":553,\"_167\":558,\"_169\":558,\"_170\":559,\"_172\":560,\"_181\":367,\"_175\":561,\"_177\":562,\"_179\":563,\"_183\":20,\"_186\":564,\"_184\":565},{\"_199\":722,\"_201\":723},\"ISS BLOG – What I Learned About Maximizing the Potential of My Multi-Use Self-Storage Properties\",\"articleSummary\",\"When you own a self-storage facility that offers multiple products—for example, drive-up, climate-controlled, boat/RV and other types of units—you need to think of it as more than one business and market it that way. In this blog post, owner Gary Edmonds shares a story of two multi-use properties he acquired a decade ago and what he learned about how to maximize their revenue potential.\",\"articleBody\",[571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594],\"/marketing/iss-blog-what-i-learned-about-maximizing-the-potential-of-my-multi-use-self-storage-properties\",{},\"Aug 21, 2026\",\"Marketing\",\"/self-storage-management-operation/marketing\",[567],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":566},[],{\"_43\":568,\"_196\":569,\"_136\":570},\"Gary Edmonds\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt9fb68ccaa59a5843/687172e99c30fe47044dea43/Edmonds_Gary-2023.jpg\",\"/author/gary-edmonds\",{\"_26\":595,\"_596\":718,\"_598\":719},{\"_26\":595,\"_596\":714,\"_598\":715},{\"_26\":595,\"_596\":710,\"_598\":711},{\"_26\":648,\"_596\":706,\"_598\":707},{\"_26\":595,\"_596\":702,\"_598\":703},{\"_26\":595,\"_596\":698,\"_598\":699},{\"_26\":595,\"_596\":694,\"_598\":695},{\"_26\":648,\"_596\":690,\"_598\":691},{\"_26\":595,\"_596\":686,\"_598\":687},{\"_26\":595,\"_596\":682,\"_598\":683},{\"_26\":595,\"_596\":678,\"_598\":679},{\"_26\":595,\"_596\":674,\"_598\":675},{\"_26\":595,\"_596\":670,\"_598\":671},{\"_26\":648,\"_596\":666,\"_598\":667},{\"_26\":595,\"_596\":662,\"_598\":663},{\"_26\":595,\"_596\":658,\"_598\":659},{\"_26\":595,\"_596\":654,\"_598\":655},{\"_26\":648,\"_596\":649,\"_598\":650},{\"_26\":595,\"_596\":644,\"_598\":645},{\"_26\":595,\"_596\":634,\"_598\":635},{\"_26\":595,\"_596\":630,\"_598\":631},{\"_26\":595,\"_596\":626,\"_598\":627},{\"_26\":595,\"_596\":622,\"_598\":623},{\"_26\":595,\"_596\":597,\"_598\":599},\"paragraph\",\"attrs\",{\"_621\":110},\"content\",[600,601,602],{\"_26\":482,\"_603\":618,\"_482\":619},{\"_26\":482,\"_603\":608,\"_482\":609},{\"_26\":482,\"_603\":604,\"_482\":605},\"marks\",[606],\".\",{\"_26\":607},\"italic\",[610,611],\"gary.edmonds@thestoragemanager.com\",{\"_26\":136,\"_596\":612},{\"_26\":607},{\"_247\":613,\"_614\":615,\"_616\":-5,\"_617\":-5},\"mailto:gary.edmonds@thestoragemanager.com\",\"target\",\"_self\",\"rel\",\"class\",[620],\"Gary Edmonds entered the self-storage industry in 2001, growing a personal portfolio of 23 facilities while developing and repositioning properties across multiple markets. In 2020, he founded The Storage Manager, a management company focused on remotely managed operations, which he successfully scaled and recently sold. Today, Gary advises owners on ways to drive facility performance. With more than 25 years of hands-on experience, he brings a direct, results-driven approach focused on increasing revenue, improving the tenant experience and maximizing asset value. To reach him, email \",{\"_26\":607},\"textAlign\",{\"_621\":110},[624],{\"_26\":482,\"_482\":625},\"More than 10 years have passed since I made this acquisition, and marketing has evolved considerably. There are tools available today that would’ve made some of these past challenges much easier. But technology hasn’t changed the underlying lesson: I’m running four different businesses. If I want them all to perform well, I need to market them that way.\",{\"_621\":110},[628],{\"_26\":482,\"_482\":629},\"The important questions here are: Which product isn’t performing? Who’s the customer for that product? And how do we get in front of that person? That’s a very different way to look at the self-storage business.\",{\"_621\":110},[632],{\"_26\":482,\"_482\":633},\"There’s also a danger in looking at the occupancy for the entire property and assuming it tells the whole story. Imagine a multi-use facility that’s 90% occupied overall. That sounds pretty good. But what if the drive-up units are 98% occupied while the contractor units are 60% occupied and the parking area is poorly utilized? That isn’t an occupancy problem, it’s a marketing issue. Each type of space requires a different approach. Discounting isn’t the answer. Increasing a generic advertising budget may not be the answer, either.\",{\"_621\":110},[636,637,638],{\"_26\":482,\"_482\":643},{\"_26\":482,\"_603\":640,\"_482\":641},{\"_26\":482,\"_482\":639},\", not our idea of the business.\",[642],\"customer’s problem\",{\"_26\":607},\"The contractor doesn’t care that his unit happens to be next to a row of 10-by-10 drive-ups. The RV owner doesn’t care that there are temperature-controlled units at the front of the property. They’re just trying to fulfill their needs. That means our marketing message needs to start with the \",{\"_621\":110},[646],{\"_26\":482,\"_482\":647},\"Self-storage owners naturally look at a facility from the perspective of real estate. We see one parcel, one name, one entrance, one gate system and one set of financial statements. It’s easy to think we have a single business. The customer doesn’t see it that way, though.\",\"heading\",{\"_621\":110,\"_653\":182},[651],{\"_26\":482,\"_482\":652},\"One Property, Multiple Strategies\",\"level\",{\"_621\":110},[656],{\"_26\":482,\"_482\":657},\"The traditional services could help me rent drive-up units, but where were the contractor customers looking? Where were the boat and RV owners? Simply listing everything in one place and waiting for the customer to sort through it wasn’t enough. That experience changed the way I thought about marketing a multi-use storage facility.\",{\"_621\":110},[660],{\"_26\":482,\"_482\":661},\"Operators sometimes talk about limiting which unit sizes they make available on certain aggregator sites. If a particular size is renting well organically, why pay someone else to generate a rental? Makes sense. But I had almost the opposite problem. I needed more places to advertise my inventory.\",{\"_621\":110},[664],{\"_26\":482,\"_482\":665},\"The self-storage industry has changed dramatically since 2015. We have more sophisticated digital advertising. Search engines have improved as have our websites. We have aggregators and other online marketplaces that can put available units in front of customers.\",{\"_621\":110,\"_653\":182},[668],{\"_26\":482,\"_482\":669},\"Sometimes More Channels Are Better\",{\"_621\":110},[672],{\"_26\":482,\"_482\":673},\"All these people can become customers at the same facility, but they don’t necessarily arrive there through the same marketing funnel.\",{\"_621\":110},[676],{\"_26\":482,\"_482\":677},\"Someone looking for a small temperature-controlled unit has yet another problem. They may be moving homes, downsizing, storing furniture, protecting valuables or simply trying to reclaim a room in their house.\",{\"_621\":110},[680],{\"_26\":482,\"_482\":681},\"The same thing was happening with parking. Someone who just purchased a 30-foot RV probably isn’t thinking about where to store grandma’s dining-room table. They have a completely different problem. They need a large, accessible piece of real estate where they can safely leave an expensive vehicle. The boat owner has a similar need.\",{\"_621\":110},[684],{\"_26\":482,\"_482\":685},\"But that doesn’t mean they’re searching Google for “self-storage.” They might be searching for warehouse, contractor or shop space. Or they could need equipment or commercial storage, or simply somewhere to operate part of their business. I was selling a self-storage unit, and they were shopping for a business solution. That’s an important distinction.\",{\"_621\":110},[688],{\"_26\":482,\"_482\":689},\"Looking back, it makes perfect sense. Consider the plumber, electrician, landscaper, roofer or other small-business owner who needs more space. That person may have trucks, trailers, equipment, tools, supplies and inventory. Maybe the business has outgrown the owner’s garage. Maybe they don’t want the expense or commitment associated with leasing traditional commercial space. A large storage unit might be the perfect solution.\",{\"_621\":110,\"_653\":182},[692],{\"_26\":482,\"_482\":693},\"What the Customer Actually Wants\",{\"_621\":110},[696],{\"_26\":482,\"_482\":697},\"The person searching for a large contractor unit wasn’t necessarily responding to advertising about small temperature-controlled units. The tenant seeking a place to park a boat or RV wasn’t looking at the same websites or using the same search terms as someone looking for a 10-by-10 unit to store furniture. There was no single, ideal customer profile for these facilities.\",{\"_621\":110},[700],{\"_26\":482,\"_482\":701},\"There could be surprisingly little crossover between the customers looking for each product.\",{\"_621\":110},[704],{\"_26\":482,\"_482\":705},\"I hadn’t just acquired two self-storage facilities, I’d purchased four businesses­—at least from a marketing perspective: traditional drive-up, temperature-controlled units, boat and RV parking, and large contractor/business units. Initially, it was easy to think of all of them as different versions of the same thing, but the longer I operated the properties, the more I realized that wasn’t true.\",{\"_621\":110,\"_653\":182},[708],{\"_26\":482,\"_482\":709},\"2 Facilities, 4 Businesses\",{\"_621\":110},[712],{\"_26\":482,\"_482\":713},\"I had always owned traditional drive-up facilities, but these properties were different. They contained some temperature-controlled units and outdoor parking, plus large contractor units at one location. Multiple income streams on the same site looked like opportunity to me, and I was excited. Several months later, the purchase was complete, and the work of filling units began.\",{\"_621\":110},[716],{\"_26\":482,\"_482\":717},\"Specifically, I was interested in a two-property portfolio on the west side of town. At a combined 370 units, it was larger than I typically invested in at the time, but it intrigued me.\",{\"_621\":110},[720],{\"_26\":482,\"_482\":721},\"My eldest daughter got married in June 2015, and there wasn’t a lot for this father of the bride to do that morning. It only takes about 10 seconds for me to do my hair! So, I did what any veteran self-storage owner would do with a little extra time on his hands: I drove around the city looking at facilities.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt43ac428649ef096b/6a878969d1c5d7934ace90ec/ISS_Blog_-_Gary_Edmonds.jpg\",\"Four wood arrows\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":725,\"_164\":726,\"_554\":727,\"_556\":728,\"_166\":726,\"_167\":729,\"_169\":729,\"_170\":730,\"_172\":731,\"_181\":367,\"_175\":732,\"_177\":733,\"_179\":734,\"_183\":20,\"_186\":735,\"_184\":736},{\"_199\":876,\"_201\":877},\"ISS BLOG – No More Predatory Pricing! Here’s How We Stop Greed From Destroying the Once-Friendly Self-Storage Industry\",\"The self-storage industry is facing a crisis of its own making, according to the author of this blog post. Facility developer and investor Ben Burkhart explains how aggressive pricing tactics are alienating customers and inviting regulatory scrutiny, turning what was once a customer-friendly business into one driven by short-term greed. Read on for his proposed solution. Spoiler alert: It involves transparency and relationship-building. \",[742,743,744,745,746,747,748,749,750,751,752,753,754,755,756,757,758,759,760,761],\"/revenue-management/iss-blog-no-more-predatory-pricing-here-s-how-we-stop-greed-from-destroying-the-once-friendly-self-storage-industry\",{},\"Aug 28, 2026\",\"Revenue Management\",\"/self-storage-management-operation/revenue-management\",[738],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":737},[],{\"_43\":739,\"_196\":740,\"_136\":741},\"Benjamin Burkhart\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt57efffe3704509cd/68717d7a76ff94eb54fd11e0/Ben_Burkhart.jpg\",\"/author/benjamin-burkhart\",{\"_26\":595,\"_596\":872,\"_598\":873},{\"_26\":595,\"_596\":868,\"_598\":869},{\"_26\":595,\"_596\":864,\"_598\":865},{\"_26\":648,\"_596\":860,\"_598\":861},{\"_26\":595,\"_596\":856,\"_598\":857},{\"_26\":595,\"_596\":852,\"_598\":853},{\"_26\":595,\"_596\":848,\"_598\":849},{\"_26\":595,\"_596\":844,\"_598\":845},{\"_26\":595,\"_596\":840,\"_598\":841},{\"_26\":595,\"_596\":836,\"_598\":837},{\"_26\":595,\"_596\":832,\"_598\":833},{\"_26\":595,\"_596\":828,\"_598\":829},{\"_26\":648,\"_596\":824,\"_598\":825},{\"_26\":595,\"_596\":820,\"_598\":821},{\"_26\":595,\"_596\":816,\"_598\":817},{\"_26\":595,\"_596\":812,\"_598\":813},{\"_26\":595,\"_596\":808,\"_598\":809},{\"_26\":595,\"_596\":804,\"_598\":805},{\"_26\":595,\"_596\":800,\"_598\":801},{\"_26\":595,\"_596\":762,\"_598\":763},{\"_621\":110},[764,765,766,767,768,769,770],{\"_26\":482,\"_603\":797,\"_482\":798},{\"_26\":482,\"_603\":791,\"_482\":792},{\"_26\":482,\"_603\":788,\"_482\":789},{\"_26\":482,\"_603\":782,\"_482\":783},{\"_26\":482,\"_603\":779,\"_482\":780},{\"_26\":482,\"_603\":773,\"_482\":774},{\"_26\":482,\"_603\":771,\"_482\":605},[772],{\"_26\":607},[775,776],\"ben@storagestudy.com\",{\"_26\":136,\"_596\":777},{\"_26\":607},{\"_247\":778,\"_614\":615,\"_616\":-5,\"_617\":-5},\"mailto:ben@storagestudy.com\",[781],\", a self-storage development and investment company that operates four facilities in Ohio, South Carolina and Virginia. To reach him, call 804.598.8742 or email \",{\"_26\":607},[784,785],\"ProSafe Storage\",{\"_26\":136,\"_596\":786},{\"_26\":607},{\"_247\":787,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.prosafestorage.com/\",[790],\", a self-storage feasibility and consulting firm based in Richmond, Virginia. He’s also a managing general partner with \",{\"_26\":607},[793,794],\"StorageStudy.com\",{\"_26\":136,\"_596\":795},{\"_26\":607},{\"_247\":796,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://storagestudy.com/\",[799],\"Benjamin Burkhart is the owner of \",{\"_26\":607},{\"_621\":110},[802],{\"_26\":482,\"_482\":803},\"My good buddy Hawkshaw, a real-live cowboy from the rugged mountains of Southwest Virginia, heard me complaining recently about our industry and laughed. In his typical style, he summed it up perfectly: “Benny, remember, pigs get fat, hogs get slaughtered.” Good life advice. Good business advice, too.\",{\"_621\":110},[806],{\"_26\":482,\"_482\":807},\"We are in the real estate investment world, folks, and that is a long game. We win over a long arc of time, not with efforts geared to squeeze the most out of tenants right now.\",{\"_621\":110},[810],{\"_26\":482,\"_482\":811},\"For 50 years, we haven’t had to fool our customers. We don’t have to do it now to be profitable. The cool thing about my prescription is that when it starts killing the virus, other amazing benefits will follow. Self-storage brands will see improved recognition. Communities will praise us. We will win awards for “best business” in the area. Friends will refer customers to us. Online reviews will be overwhelmingly positive. Our employees will start liking their jobs. Even local politicians will want a piece of that goodwill.\",{\"_621\":110},[814],{\"_26\":482,\"_482\":815},\"To those at the top of the industry food chain: Get back to doing business with integrity! As tenant sentiment rises, the bottom line will follow. Instead of burying our intent in a wasteland of legal disclosures meant to protect only the operator, let’s start saying what we mean. Is the advertised rate an introductory rate with an expiration date? Say it. Here’s how: “We have an amazing special this month that keeps your rate low for the first 60 days. After that, your rent will change to $150 each month. And rents usually go up annually.”\",{\"_621\":110},[818],{\"_26\":482,\"_482\":819},\"Because of that background, I know a time-tested, bulletproof, proven-across-generations, simple prescription for healing this sickness in the self-storage industry: Take good care of the customer and just be honest and fair.\",{\"_621\":110},[822],{\"_26\":482,\"_482\":823},\"I grew up in a small agricultural community in West Virginia where neighbors helped others just because. I learned from truck drivers and farmers that good business wasn’t all about profit. We didn’t have a high opinion of people who price-gouged, even if they wore nice clothes, lived in big houses or drove expensive cars. I know my values aren’t that of everyone, but we did a lot of things right in hay fields and on back roads. And we lived well.\",{\"_621\":110,\"_653\":300},[826],{\"_26\":482,\"_482\":827},\"A Sound Solution\",{\"_621\":110},[830],{\"_26\":482,\"_482\":831},\"When Mrs. Smith gets a 50% rent increase three times in a year—and her income hasn’t changed—it feels predatory because it is . Has our once-friendly and super-profitable industry, where competitors referred business to each other to help the tenant, become strictly driven by gluttony? This trend will continue if we don’t course-correct.\",{\"_621\":110},[834],{\"_26\":482,\"_482\":835},\"To those “best operators” and “leaders” who invited this criticism: Thanks a lot! That’s just the press we need. We already get mischaracterized as attracting criminal activity and being eyesores. What we didn’t need was the biggest operators in the country determined to upset every tenant with bait-and-switch pricing.\",{\"_621\":110},[838],{\"_26\":482,\"_482\":839},\"Should we be surprised that politicians are now involved? States from coast to coast have seen legislation pop up to cap self-storage rent increases based on formulas. New York and California have issued new policies in response to recent “best practices” of the big guys.\",{\"_621\":110},[842],{\"_26\":482,\"_482\":843},\"So, instead of annual rent increases that were tolerable, these operators started undercutting everyone else, and then ramming rent increases down the throats of our tenants. And this has really upset a lot of people. Rightly so.\",{\"_621\":110},[846],{\"_26\":482,\"_482\":847},\"There was a shift around the time of the pandemic. People were spending more time at home, remodeling the garage or making a new home office. Self-storage development slowed and rents pumped up. That was a factor of bubbled-up demand and more money chasing the same bank of spaces. Then, a couple years ago, rents and occupancies started falling off a cliff. At this time, some “industry leaders” decided to start exploiting the remaining tenant base. I even heard one large operator brag in a very public way, “We try to get our tenants to 125% of market rate within nine months.”\",{\"_621\":110},[850],{\"_26\":482,\"_482\":851},\"That’s no good. It isn’t friendly. And frankly, it’s wrong.\",{\"_621\":110},[854],{\"_26\":482,\"_482\":855},\"But good facility managers knew that when the tenant was transitioning, they could help by making a tough situation a little easier. When that new renter who was navigating a rough patch in life called us, we solved problems. “Yes ma’am, we can move you in tomorrow, and your rate will be $100.” Now, we regularly read reviews like “Never store here! They tell you one price, then triple it, and keep changing the rate.”\",{\"_621\":110},[858],{\"_26\":482,\"_482\":859},\"Our self-storage tenants often come through our doors in distress. I used to enjoy writing and speaking about how our industry was a niche for clients who were having a bad day. Moving sucks, and it always has.\",{\"_621\":110,\"_653\":300},[862],{\"_26\":482,\"_482\":863},\"A Growing Problem\",{\"_621\":110},[866],{\"_26\":482,\"_482\":867},\"Greed has overtaken good sense and what used to be a commitment to serving demand with integrity. Now, we all pay the price for not caring about the customer.\",{\"_621\":110},[870],{\"_26\":482,\"_482\":871},\"Call me crazy, odd, old-school or out of touch, but I think making enemies of paying customers is a bad way to do business. Right now, our industry needs a wake-up call. Companies driven by avarice and stock-price movements double-speak at a rapid pace about “legal disclosures” to normalize inflicting economic pain on our tenant base with obvious bait-and-switch tactics. It’s got to stop.\",{\"_621\":110},[874],{\"_26\":482,\"_482\":875},\"I was out to lunch with my son recently when I heard someone complain about our industry . I live in a small town at the edge of a rural community, not exactly where I expect to overhear conversations about self-storage. I was shocked when this sweet little old lady said, “I had a storage unit at [name withheld], but I had to get my son to move me out last weekend because the rent just kept going up and up and up.” Three ups she used in one sentence. No surprise. Thank God it wasn’t my store.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt49b330c46b299ba3/6a9057c48429713ca15b6d1a/Greed-Money-Grab.jpg\",\"An image of hands grabbing piles of money\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":879,\"_164\":880,\"_554\":881,\"_556\":882,\"_166\":880,\"_167\":883,\"_169\":883,\"_170\":884,\"_172\":885,\"_181\":270,\"_175\":886,\"_177\":887,\"_179\":888,\"_183\":20,\"_186\":889,\"_184\":890},{\"_199\":1127,\"_201\":1128},\"ISS Blog - When Self-Storage Gets Dangerous: Real Threats and Practical Solutions for Facility Operators\",\"Your job as a self-storage operator might not seem dangerous, but the risks are real. Recent incidents involving assaults, robberies and even a fatal shooting prove that workplace violence is a genuine threat in this industry. Learn how to recognize warning signs, implement effective security measures, de-escalate tense situations and protect yourself on the job.\",[896,897,898,899,900,901,902,903,904,905,906,907,908,909,910,911,912,913,914,915],\"/site-maintenance-safety/when-self-storage-gets-dangerous-real-threats-and-practical-solutions-for-facility-operators\",{},\"Sep 4, 2026\",\"Site Maintenance and Safety\",\"/self-storage-management-operation/site-maintenance-safety\",[892],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":891},[],{\"_43\":893,\"_196\":894,\"_136\":895},\"Amy Campbell\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt96fb8bbcb46fd06d/68717047913b4708e9ad7673/Amy_Campbell_2015.jpg\",\"/author/amy-campbell\",{\"_26\":595,\"_596\":1123,\"_598\":1124},{\"_26\":595,\"_596\":1119,\"_598\":1120},{\"_26\":1071,\"_598\":1072},{\"_26\":595,\"_596\":1067,\"_598\":1068},{\"_26\":648,\"_596\":1063,\"_598\":1064},{\"_26\":595,\"_596\":1059,\"_598\":1060},{\"_26\":595,\"_596\":1047,\"_598\":1048},{\"_26\":595,\"_596\":1035,\"_598\":1036},{\"_26\":648,\"_596\":1031,\"_598\":1032},{\"_26\":595,\"_596\":1021,\"_598\":1022},{\"_26\":595,\"_596\":1005,\"_598\":1006},{\"_26\":595,\"_596\":993,\"_598\":994},{\"_26\":595,\"_596\":989,\"_598\":990},{\"_26\":595,\"_596\":985,\"_598\":986},{\"_26\":595,\"_596\":969,\"_598\":970},{\"_26\":595,\"_596\":965,\"_598\":966},{\"_26\":595,\"_596\":948,\"_598\":949},{\"_26\":595,\"_596\":944,\"_598\":945},{\"_26\":595,\"_596\":932,\"_598\":933},{\"_26\":595,\"_596\":916,\"_598\":917},{\"_621\":110},[918,919,920],{\"_26\":482,\"_603\":929,\"_482\":930},{\"_26\":482,\"_603\":923,\"_482\":924},{\"_26\":482,\"_603\":921,\"_482\":605},[922],{\"_26\":607},[925,926],\"amy.campbell@informa.com\",{\"_26\":136,\"_596\":927},{\"_26\":607},{\"_247\":928,\"_614\":615,\"_616\":-5,\"_617\":-5},\"mailto:amy.campbell@informa.com\",[931],\"Amy Campbell is senior editor of Inside Self-Storage. To reach her, email \",{\"_26\":607},{\"_621\":110},[934,935,936],{\"_26\":482,\"_482\":943},{\"_26\":482,\"_603\":938,\"_482\":939},{\"_26\":482,\"_482\":937},\" so you’re protected all day, every day.\",[940],\"right tools, knowledge and support systems\",{\"_26\":136,\"_596\":941},{\"_247\":942,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.selfstoragetalk.com/forum/general-self-storage-forums/day-to-day-management/227228-let-s-talk-personal-safety\",\"Even though you’re not putting out a fire or arresting a bad guy this week, you can face very real threats and it deserves your attention. The tragic incidents involving operators who were attacked, shot and killed serve as sobering reminders that it can happen. So, take those extra steps—maintain a great security system, be mindful, learn how to spot red flags and even build relationships with police in your community. Above all, always trust your instincts. Finally, never be a hero. No amount of money, adhering to company policy or “being right” is worth your life. Your safety comes first, so equip yourself with the \",{\"_621\":110},[946],{\"_26\":482,\"_482\":947},\"When tensions rise, stay calm and keep your voice steady and low. Matching their anger with your own only fuels the fire. If you sense the situation is deteriorating despite your best efforts, trust your instincts and remove yourself from the confrontation. Exit the area if you can or put physical barriers like desks between you and the person. Always have your phone read to call for help.\",{\"_621\":110},[950,951,952,953],{\"_26\":482,\"_603\":961,\"_482\":962},{\"_26\":482,\"_482\":960},{\"_26\":482,\"_603\":955,\"_482\":956},{\"_26\":482,\"_482\":954},\" that someone is about to become unhinged. A raised voice, swearing, threats and agitated body language are red flags that all isn’t well with this person. It’s imperative that you know how to deescalate these situations or have a planned out in case things escalate. A simple “I’m going to call police” can often encourage someone to back down. Having a canister of pepper spray on hand isn’t a bad idea, either!\",[957],\"warning signs\",{\"_26\":136,\"_596\":958},{\"_247\":959,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/customer-service-experience/the-situations-that-drive-customer-complaints-in-self-storage-and-how-to-resolve-them-productively\",\" Often there are \",[963],\"Recognize danger.\",{\"_26\":964},\"bold\",{\"_621\":110},[967],{\"_26\":482,\"_482\":968},\"Your instincts can pick up on subtle cues that something isn’t right, so don’t outright dismiss those feelings as paranoia. Be sure to document what you observe and report concerns to your supervisor or, if need be, law enforcement. Being observant and proactive isn’t about being suspicious of everyone. Rather, you’re creating a culture of awareness that keeps you and your facility safer.\",{\"_621\":110},[971,972,973,974],{\"_26\":482,\"_603\":982,\"_482\":983},{\"_26\":482,\"_482\":981},{\"_26\":482,\"_603\":976,\"_482\":977},{\"_26\":482,\"_482\":975},\" but also become a mindful person. Pay attention to unusual patterns. This could be a customer who avoids eye contact, seems overly nervous without reason or visits the facility at odd hours like right at closing or the middle of the night if you’re open 24 hours. Notice vehicles that linger in the parking lot without anyone entering the building, or individuals who appear to be scoping out the facility rather than accessing their units.\",[978],\"Listen to your gut,\",{\"_26\":136,\"_596\":979},{\"_247\":980,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/stopping-potential-risk-without-breaking-the-bank-affordable-safety-solutions-for-self-storage-operators\",\" See something, say something is true for just about everything. If something or someone seems off, it probably is. \",[984],\"Adopt a mindful manner.\",{\"_26\":964},{\"_621\":110},[987],{\"_26\":482,\"_482\":988},\"Many self-storage operators have created partnerships with local law enforcement. They’ll offer a unit at a discounted price, allow officers to run practice drills or simply request extra patrols. At the very least, make sure you have a non-emergency phone number in case you ever need it.\",{\"_621\":110},[991],{\"_26\":482,\"_482\":992},\"The front office can be a point of vulnerability for property managers, especially if you’re working alone. Consider the layout of the space and how you can make it safer such as adding physical barriers like a controlled-access door that leads to another office or the facility interior. Panic buttons connected directly to local law enforcement or security companies enable immediate response during emergencies. Also, try to maintain clear sightlines from your desk to the parking area and main entrance so you can see what’s coming.\",{\"_621\":110},[995,996,997],{\"_26\":482,\"_482\":1004},{\"_26\":482,\"_603\":999,\"_482\":1000},{\"_26\":482,\"_482\":998},\" is your first line of defense. Don’t cut corners here. Buy quality components and maintain them.\",[1001],\"robust security system\",{\"_26\":136,\"_596\":1002},{\"_247\":1003,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/security/creating-competitive-advantages-the-components-of-a-consumer-pleasing-self-storage-security-system\",\"Your security system won’t deter every thief. People will cut holes in fences or jump over them, use bolt-cutters to break locks on unit doors, and even cover cameras to make them useless. Even so, a \",{\"_621\":110},[1007,1008,1009,1010],{\"_26\":482,\"_603\":1018,\"_482\":1019},{\"_26\":482,\"_482\":1017},{\"_26\":482,\"_603\":1012,\"_482\":1013},{\"_26\":482,\"_482\":1011},\" and lighting is fundamental to your safety. Don’t opt for fake cameras. Spend the money on high-quality components and place them everywhere, including all entry points, corridors and the office. The footage should also be accessible remotely. Adequate lighting throughout the property, especially in parking areas and hallways, deters criminal activity and improves visibility during inspections.\",[1014],\"security cameras\",{\"_26\":136,\"_596\":1015},{\"_247\":1016,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/security/iss-blog-beyond-surveillance-using-my-self-storage-security-cameras-to-run-a-better-business\",\" This is your No. 1 crime deterrent. Implementing a comprehensive security system that includes controlled access, \",[1020],\"Perfect your site security.\",{\"_26\":964},{\"_621\":110},[1023,1024,1025],{\"_26\":482,\"_482\":1030},{\"_26\":482,\"_603\":1027,\"_482\":1028},{\"_26\":482,\"_482\":1026},\", there are steps you can take to create a more secure working environment. Consider these pointers and resources.\",[1029],\"anywhere\",{\"_26\":607},\"While no one is 100% safe \",{\"_621\":110,\"_653\":300},[1033],{\"_26\":482,\"_482\":1034},\"How to Stay Safe\",{\"_621\":110},[1037,1038,1039],{\"_26\":482,\"_482\":1046},{\"_26\":482,\"_603\":1041,\"_482\":1042},{\"_26\":482,\"_482\":1040},\" such as mold, pest infestations or improperly stored chemicals when cleaning out units. Furthermore, the maze-like layout of self-storage corridors and buildings can create blind spots where dangerous situations can develop unnoticed.\",[1043],\"biohazards\",{\"_26\":136,\"_596\":1044},{\"_247\":1045,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/iss-blog-a-costly-cleanup-what-i-learned-from-a-self-storage-hazmat-nightmare\",\"You might also encounter \",{\"_621\":110},[1049,1050,1051],{\"_26\":482,\"_482\":1058},{\"_26\":482,\"_603\":1053,\"_482\":1054},{\"_26\":482,\"_482\":1052},\" looking for a quick, easy score. The combination of the possibility of valuable items locked behind those unit doors along with minimal staffing (often one person) and reduced foot traffic creates an attractive environment for theft and other criminal activity.\",[1055],\"targets for opportunistic criminals\",{\"_26\":136,\"_596\":1056},{\"_247\":1057,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/crime-free-self-storage-creating-safety-through-physical-security-prevention-practices-partnerships-and-more\",\"Self-storage sites continue to be \",{\"_621\":110},[1061],{\"_26\":482,\"_482\":1062},\"The people above likely never imagined they’d be assaulted at work. The reality is physical threats can arise from confrontations with tenants over lien sales, fees, evictions, rental increases or access issues. Operators may also face danger when conducting unit inspections, particularly when discovering illegal activities, abandoned property or hazardous materials. Additionally, working alone during early morning or late evening hours increases vulnerability to theft, assault or other criminal activities.\",{\"_621\":110,\"_653\":300},[1065],{\"_26\":482,\"_482\":1066},\"Common Risks\",{\"_621\":110},[1069],{\"_26\":482,\"_482\":1070},\"Self-storage operators deal with all sorts of situations that can get tricky, and sometimes even dangerous. Whether you’re handling an upset customer who’s behind on rent, walking through a building to check on units at night or working the closing shift by yourself, there are genuine safety concerns that deserve attention. The good news? With the right precautions and know-how, you can create a much safer work environment and handle whatever comes your way.\",\"bulletList\",[1073,1074,1075],{\"_26\":1076,\"_598\":1105},{\"_26\":1076,\"_598\":1091},{\"_26\":1076,\"_598\":1077},\"listItem\",[1078],{\"_26\":595,\"_596\":1079,\"_598\":1080},{\"_621\":110},[1081,1082,1083],{\"_26\":482,\"_482\":1090},{\"_26\":482,\"_603\":1085,\"_482\":1086},{\"_26\":482,\"_482\":1084},\" by a tenant during an argument. The customer believed items were being stolen from his unit.\",[1087],\"shot and killed\",{\"_26\":136,\"_596\":1088},{\"_247\":1089,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/self-storage-industry-news/covina-ca-self-storage-employee-fatally-shot-during-argument-with-tenant\",\"Patricia Villa, a 44-year-old manager at One Stop Storage in Covina, California, was \",[1092],{\"_26\":595,\"_596\":1093,\"_598\":1094},{\"_621\":110},[1095,1096,1097],{\"_26\":482,\"_482\":1104},{\"_26\":482,\"_603\":1099,\"_482\":1100},{\"_26\":482,\"_482\":1098},\". The 57-year-old man was struck in the shoulder and chest and grazed by another bullet on the head.\",[1101],\"shot during a robbery\",{\"_26\":136,\"_596\":1102},{\"_247\":1103,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/self-storage-industry-news/manager-shot-during-robbery-at-philadelphia-self-storage-facility-police-seek-suspect\",\"A self-storage manager at Good Deal Self Storage in Northeast Philadelphia was \",[1106],{\"_26\":595,\"_596\":1107,\"_598\":1108},{\"_621\":110},[1109,1110,1111],{\"_26\":482,\"_482\":1118},{\"_26\":482,\"_603\":1113,\"_482\":1114},{\"_26\":482,\"_482\":1112},\" and put in a chokehold. Fortunately, a bystander was able to help the employee break free.\",[1115],\"customer wielding a hammer\",{\"_26\":136,\"_596\":1116},{\"_247\":1117,\"_614\":615,\"_616\":-5,\"_617\":-5},\"https://www.insideselfstorage.com/self-storage-industry-news/woman-attacks-self-storage-employee-with-hammer-then-chokehold-at-newark-nj-facility\",\"A self-storage employee at a Storage Rentals of America in Newark, New Jersey, was attacked by a \",{\"_621\":110},[1121],{\"_26\":482,\"_482\":1122},\"Here are a few examples:\",{\"_621\":110},[1125],{\"_26\":482,\"_482\":1126},\"There are many jobs we’d all agree that are extremely hazardous. Firefighters, police officers, aircraft pilots and bomb technicians probably come to mind. However, let’s not discount some of the ones that don’t seem risky but actually can be. Anyone who has ever worked in a retail or a restaurant can talk about the fear of dealing with difficult customers, handling cash late at night or working alone during closing time. Self-storage facilities fall into the category of jobs that fly under the radar when it comes to workplace safety but the risks are real.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt1d6959a71d5c6369/6a921882a16feb4dfc16c69f/Shield-Person.jpg\",\"A vector image of a woman with a shield deflecting arrows\",[1133,1134,1135],\"Galleries\",{\"_105\":546,\"_28\":1132},\"/slideshows\",{\"_26\":156,\"_103\":1189},{\"_26\":156,\"_103\":1159},{\"_26\":156,\"_103\":1136},{\"_158\":1137,\"_138\":160,\"_161\":139,\"_162\":1138,\"_164\":1139,\"_554\":108,\"_556\":1140,\"_166\":1139,\"_167\":1141,\"_169\":1141,\"_170\":1142,\"_172\":1143,\"_181\":1144,\"_175\":732,\"_177\":733,\"_179\":1145,\"_183\":20,\"_186\":1146,\"_184\":1147},\"Slideshow\",{\"_199\":1157,\"_201\":1158},\"Protect Your Bottom Line! Strategies to Shield and Grow Self-Storage Net Operating Income and Asset Value\",[1152],\"/revenue-management/protect-your-bottom-line-strategies-to-shield-and-grow-self-storage-net-operating-income-and-asset-value\",{},\"Feb 27, 2026\",25,[1149],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1148},[],{\"_43\":1150,\"_196\":108,\"_136\":1151},\"Scott Holland\",\"/author/scott-holland\",{\"_26\":595,\"_596\":1153,\"_598\":1154},{\"_621\":110},[1155],{\"_26\":482,\"_482\":1156},\"While self-storage is widely considered a recession-proof industry because of its resilience during tough economic times, that doesn’t mean your net operating income (NOI) is indestructible. Many factors can quickly erode profits, making it essential to protect your bottom line. This gallery shares operational strategies that preserve and even grow your NOI, which also maximizes facility value.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb37e79c74cb704e4/69a0aba266382600086535c3/Gallery_-_Protect_NOI.jpg\",\"An open hand with a shield with a dollar sign on it floating above it\",{\"_158\":1137,\"_138\":160,\"_161\":139,\"_162\":1160,\"_164\":1161,\"_554\":108,\"_556\":1162,\"_166\":1161,\"_167\":1163,\"_169\":1163,\"_170\":1164,\"_172\":1165,\"_181\":1166,\"_175\":283,\"_177\":284,\"_179\":1167,\"_183\":20,\"_186\":1168,\"_184\":1169},{\"_199\":1187,\"_201\":1188},\"Fully Functional, Aesthetically Phenomenal: Self-Storage Design Showcase 2026\",[1172,1173,1174],\"/facility-design/fully-functional-aesthetically-phenomenal-self-storage-design-showcase-2026\",{},\"May 29, 2026\",54,[1171],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1170},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":595,\"_596\":1183,\"_598\":1184},{\"_26\":595,\"_596\":1179,\"_598\":1180},{\"_26\":595,\"_596\":1175,\"_598\":1176},{\"_621\":110},[1177],{\"_26\":482,\"_482\":1178},\"Discover how forward-thinking architects, developers and owners are creating environmentally sustainable and visually compelling projects that define the next generation of self-storage design. Each featured property tells a unique story of how form and function can unite to elevate an entire industry.\",{\"_621\":110},[1181],{\"_26\":482,\"_482\":1182},\"This carefully curated online gallery showcases an impressive collection of self-storage exteriors from around the globe, highlighting innovative design philosophies that are reshaping our industry. From sleek minimalist facades to grand statements, they demonstrate how the industry is expertly combining high-end aesthetics with varied materials, textures and color palettes to push the boundaries of commercial architecture.\",{\"_621\":110},[1185],{\"_26\":482,\"_482\":1186},\"Unlike their predecessors of decades ago, today’s self-storage facilities are often architectural statements reflecting thoughtful design and community integration. They often draw inspiration from diverse sources, seamlessly blending into their surroundings or boldly making their presence known. These contemporary structures masterfully balance practical functionality with striking visual appeal.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltafbc5e00b7427afa/6a188f9c1d98fb13a068cec5/01_-_SurePoint_Pearland_TX_SurePoint_Development.jpg\",\"An image of SurePoint Self Storage in Pearland, Texas\",{\"_158\":1137,\"_138\":160,\"_161\":139,\"_162\":1190,\"_164\":1191,\"_554\":108,\"_556\":1192,\"_166\":1191,\"_167\":1193,\"_169\":1193,\"_170\":1194,\"_172\":1195,\"_181\":1196,\"_175\":1197,\"_177\":1198,\"_179\":1199,\"_183\":20,\"_186\":1200,\"_184\":1201},{\"_199\":1214,\"_201\":1215},\"The 2026 Top-Operators Lists: After Relative Quiet Last Year, Large Acquisitions and Significant Turnover Shake Up the Latest Ranks\",[1204],\"/market-conditions/the-2026-top-operators-lists-after-relative-quiet-last-year-large-acquisitions-and-significant-turnover-shake-up-the-latest-ranks\",{},\"Jul 31, 2026\",28,\"Market Conditions\",\"/self-storage-investing-real-estate/market-conditions\",[1203],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1202},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":595,\"_596\":1205,\"_598\":1206},{\"_621\":110},[1207,1208,1209],{\"_26\":482,\"_482\":1213},{\"_26\":482,\"_603\":1211,\"_482\":81},{\"_26\":482,\"_482\":1210},\" Top-Operators Lists, analyzing notable growth and decline among this year’s top 100 facility owners and 50 management companies. View this insightful visual analysis to see where each company ranked following a shake up caused by multiple large acquisitions.\",[1212],{\"_26\":964},\"This gallery provides an in-depth exploration of the 2026 \",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg\",\"A snow globe with numbers in it in front of a self-storage facility\",[1219,1220,1221],\"Videos\",{\"_105\":546,\"_28\":514},{\"_26\":156,\"_103\":1261},{\"_26\":156,\"_103\":1243},{\"_26\":156,\"_103\":1222},{\"_158\":277,\"_138\":160,\"_161\":139,\"_162\":1223,\"_164\":1224,\"_554\":108,\"_556\":1225,\"_166\":1224,\"_167\":1226,\"_169\":1226,\"_170\":1227,\"_172\":1228,\"_181\":286,\"_175\":1229,\"_177\":1230,\"_179\":1231,\"_183\":20,\"_186\":1232,\"_184\":1233},{\"_199\":1241,\"_201\":1242},\"Video: Christina Alvino of StorSuite Explains 4 Metrics That Reveal Self-Storage Performance Blockers\",[1236],\"/self-storage-management-operation/video-christina-alvino-of-storsuite-explains-4-metrics-that-reveal-self-storage-performance-blockers\",{},\"Aug 20, 2026\",\"Management and Operation\",\"/self-storage-management-operation\",[1235],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1234},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":595,\"_596\":1237,\"_598\":1238},{\"_621\":110},[1239],{\"_26\":482,\"_482\":1240},\"Self-storage operators have access to more data than ever before, but common reports don’t always reveal the things that are hurting facility performance. Without the right framework, it's easy to drown in analytics while missing the insights that truly drive revenue and occupancy. In this video, industry expert Christina Alvino, CEO and cofounder of StorSuite, dives into four simple metrics that can help you identify the challenges hindering your business and whether they’re impacting your marketing, pricing or something else. Watch now to discover what they are and how they’ll help you make smarter decisions. Instead of getting lost in dashboards, learn to focus on the numbers that show where the real opportunities and gaps exist!\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blteb987dffc90b3afd/6a87628d40ec6fbc42303370/SSTV_-_Christina_Alvino_StorSuite.jpg\",\" A hand holding a magnifying glass over an animated marketing funnel\",{\"_158\":277,\"_138\":160,\"_161\":139,\"_162\":1244,\"_164\":1245,\"_554\":108,\"_556\":1246,\"_166\":1245,\"_167\":1247,\"_169\":1247,\"_170\":1248,\"_172\":731,\"_181\":286,\"_175\":208,\"_177\":209,\"_179\":1249,\"_183\":20,\"_186\":1250,\"_184\":1251},{\"_199\":1259,\"_201\":1260},\"ISS News Desk: Self-Storage Management Firms Haviland and Lighthouse Discuss Their Amalgamation and What Comes Next\",[1254],\"/iss-brand/iss-news-desk-self-storage-management-firms-haviland-and-lighthouse-discuss-their-amalgamation-and-what-comes-next\",{},[1253],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1252},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":595,\"_596\":1255,\"_598\":1256},{\"_621\":110},[1257],{\"_26\":482,\"_482\":1258},\"The self-storage industry is no stranger to mergers and acquisitions. When done right, these partnerships can create meaningful benefits for the companies, employees and customers involved—and that's exactly what the subjects of this month’s ISS News Desk are hoping to achieve. It was recently announced that industry consultancy and management firm Lighthouse Storage Solutions will acquire the third-party portfolio operated by Haviland Storage Services (HSS) in California. It’s a transition that’s been in the works since January. In this video, we talk with Lighthouse owners Josh and Melissa Huff about their plans for the business moving forward, including possible expansion. We also hear from HSS founder Sue Haviland, who talks about her self-storage journey, her upcoming retirement and the legacy she leaves behind. The trio discusses the impetus behind their collaboration, the synergies between their two companies and what comes next. Watch these dynamic leaders who are taking the industry by storm!\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt775e64a56848692f/6a91ab31467d2f890a4c88d2/News-Desk-Lighthouse-Haviland.png\",\"An image of ISS Associate Editor Ron Matejko with logos from Haviland Storage Services and Lighthouse Storage Solutions\",{\"_158\":277,\"_138\":160,\"_161\":139,\"_162\":1262,\"_164\":279,\"_554\":108,\"_556\":1263,\"_166\":279,\"_167\":280,\"_169\":280,\"_170\":1264,\"_172\":282,\"_181\":286,\"_175\":283,\"_177\":284,\"_179\":1265,\"_183\":20,\"_186\":1266,\"_184\":1267},{\"_199\":291,\"_201\":292},[1270],{},[1269],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1268},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":595,\"_596\":1271,\"_598\":1272},{\"_621\":110},[1273],{\"_26\":482,\"_482\":1274},\"Unit mix is essential to self-storage facility success, and yet it’s sometimes overlooked during the acquisition due-diligence process. Buyers will mistakenly assume that the owner and their developer thoroughly vetted the product mix at build-out, but that isn’t always the case. Plus, markets can change. The unit sizes that worked several years ago may no longer meet the needs of the customer base. Learn more in this video by industry investor and mentor Cameron Barsanti, founder and CEO of StorageLife. He explains how to evaluate a deal from this perspective and when it signals a green light. You’ll learn how to understand an asset’s product makeup, steps to confirm market demand, how inventory composition impacts underwriting, how to distinguish between a unit-mix problem and an operations issue, and more. Watch now to learn the strategies Cameron uses to determine if a deal is right and avoid making an expensive mistake.\",\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_105\":1278,\"_1279\":1280,\"_1281\":1276,\"_1282\":1283,\"_1284\":108,\"_138\":253,\"_1285\":465,\"_1286\":133},\"Subscribe to Our Weekly Newsletter\",\"message\",\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"buttonText\",\"Sign Me Up\",\"buttonUrl\",\"mode\",\"isOnHomepage\",\"blt00f7c6b376c1aaef\",{\"_132\":133,\"_105\":1289,\"_135\":108,\"_136\":1290,\"_138\":139,\"_140\":1291,\"_142\":1292,\"_144\":145,\"_146\":145,\"_123\":124},\"Management \u0026 Operations\",{\"_247\":1230,\"_248\":324},[1294,1295,1296,1297,1298,1299],{\"_147\":148,\"_149\":1293},\"300_2v\",{\"_26\":156,\"_103\":1353},{\"_26\":156,\"_103\":1345},{\"_26\":156,\"_103\":1337},{\"_26\":156,\"_103\":1329},{\"_26\":156,\"_103\":1317},{\"_26\":156,\"_103\":1300},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1301,\"_164\":1302,\"_166\":1302,\"_167\":1303,\"_169\":1303,\"_170\":1304,\"_172\":1305,\"_174\":108,\"_175\":732,\"_177\":733,\"_179\":1306,\"_181\":270,\"_183\":20,\"_184\":1307,\"_186\":1308},{\"_199\":1315,\"_201\":1316},\"Set, Track, Adapt … Succeed! Treating Your Self-Storage Operations Budget as a Living Financial Tool\",\"/revenue-management/set-track-adapt-succeed-treating-your-self-storage-operations-budget-as-a-living-financial-tool\",{},\"Sep 7, 2026\",[1310],{\"_190\":20,\"_191\":1309},{\"_188\":20,\"_189\":20},[],{\"_43\":1311,\"_136\":1312,\"_196\":1313,\"_198\":1314},\"McKenzy Fulton\",\"/author/mckenzy-fulton\",\"#\",\"Director of Financial Planning and Analysis\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blta86f27ef514769a4/6a95f6e2a0ff38e8a64d70e7/Fulton_ops_budget.jpg\",\"An icon with a bag of money and 2027 surrounded by budgeting themed icons\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1318,\"_164\":1319,\"_166\":1319,\"_167\":1320,\"_169\":1320,\"_170\":1321,\"_172\":298,\"_174\":108,\"_175\":176,\"_177\":178,\"_179\":1322,\"_181\":211,\"_183\":20,\"_184\":1323,\"_186\":1324},{\"_199\":1327,\"_201\":1328},\"StorSuite Expands Storage Shield Tenant-Protection Program With StorPass Technology\",\"/suppliers-products/storsuite-expands-storage-shield-tenant-protection-program-with-storpass-technology\",{},[1326],{\"_190\":20,\"_191\":1325},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3234f7459f0d1b7c/6aa06de4e908193c00f2cd64/1_News_Tablet.jpg\",\"An image of breaking news on a computer screen\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1330,\"_164\":349,\"_166\":349,\"_167\":350,\"_169\":350,\"_170\":1331,\"_172\":298,\"_174\":108,\"_175\":176,\"_177\":178,\"_179\":1332,\"_181\":182,\"_183\":20,\"_184\":1333,\"_186\":1334},{\"_199\":357,\"_201\":358},{},[1336],{\"_190\":20,\"_191\":1335},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1338,\"_164\":361,\"_166\":361,\"_167\":362,\"_169\":362,\"_170\":1339,\"_172\":298,\"_174\":108,\"_175\":364,\"_177\":365,\"_179\":1340,\"_181\":367,\"_183\":20,\"_184\":1341,\"_186\":1342},{\"_199\":375,\"_201\":376},{},[1344],{\"_190\":20,\"_191\":1343},{\"_188\":20,\"_189\":20},[],{\"_43\":372,\"_136\":373,\"_196\":197,\"_198\":374},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1346,\"_164\":165,\"_166\":165,\"_167\":168,\"_169\":168,\"_170\":1347,\"_172\":173,\"_174\":108,\"_175\":176,\"_177\":178,\"_179\":1348,\"_181\":182,\"_183\":20,\"_184\":1349,\"_186\":1350},{\"_199\":200,\"_201\":202},{},[1352],{\"_190\":20,\"_191\":1351},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1354,\"_164\":205,\"_166\":205,\"_167\":206,\"_169\":206,\"_170\":1355,\"_172\":173,\"_174\":108,\"_175\":208,\"_177\":209,\"_179\":1356,\"_181\":211,\"_183\":20,\"_184\":1357,\"_186\":1358},{\"_199\":216,\"_201\":217},{},[1360],{\"_190\":20,\"_191\":1359},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"module_content_ribbon\",\"blt21fbca9b07ce7e13\",{\"_132\":20,\"_123\":124,\"_105\":1364,\"_135\":1364,\"_136\":1365,\"_140\":1366,\"_144\":145,\"_146\":145},\"Trending Articles\",{\"_247\":108,\"_248\":108},[1367,1368,1369,1370,1371,1372,1373,1374,1375,1376,1377,1378],{\"_26\":156,\"_103\":1548},{\"_26\":156,\"_103\":1533},{\"_26\":156,\"_103\":1516},{\"_26\":156,\"_103\":1500},{\"_26\":156,\"_103\":1483},{\"_26\":156,\"_103\":1468},{\"_26\":156,\"_103\":1451},{\"_26\":156,\"_103\":1443},{\"_26\":156,\"_103\":1427},{\"_26\":156,\"_103\":1410},{\"_26\":156,\"_103\":1394},{\"_26\":156,\"_103\":1379},{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1380,\"_164\":1381,\"_166\":1381,\"_167\":1382,\"_169\":1382,\"_170\":1383,\"_172\":1384,\"_174\":108,\"_175\":1197,\"_177\":1198,\"_179\":1385,\"_181\":496,\"_183\":20,\"_184\":1386,\"_186\":1387},{\"_199\":1392,\"_201\":1393},\"ISS BLOG – Here Come the Giants! Why U.S. Self-Storage Investors Are Entering Canada and What It Means for Us Local Operators\",\"/market-conditions/iss-blog-here-come-the-giants-why-u-s-self-storage-investors-are-entering-canada-and-what-it-means-for-us-local-operators\",{},\"Aug 14, 2026\",[1389],{\"_190\":20,\"_191\":1388},{\"_188\":20,\"_189\":20},[],{\"_43\":1390,\"_136\":1391,\"_196\":197},\"Simon Berman\",\"/author/simon-berman\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt864c066b7f846d74/6a7e3a0c8840ff67faaadd71/Canada-Flag-Coins.jpg\",\"An image of a small Canadian flag next to coins\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1395,\"_164\":1396,\"_166\":1396,\"_167\":1397,\"_169\":1397,\"_170\":1398,\"_172\":1399,\"_174\":108,\"_175\":364,\"_177\":365,\"_179\":1400,\"_181\":1401,\"_183\":20,\"_184\":1402,\"_186\":1403},{\"_199\":1408,\"_201\":1409},\"A Self-Storage Insurance Primer: Managing Risk Through Business Coverage, Tenant Insurance and Protection Plans\",\"/insurance/a-self-storage-insurance-primer-managing-risk-through-business-coverage-tenant-insurance-and-protection-plans\",{},\"Aug 11, 2026\",[1405],8,{\"_190\":20,\"_191\":1404},{\"_188\":20,\"_189\":20},[],{\"_43\":1406,\"_136\":1407,\"_196\":1313},\"James Roche\",\"/author/james-roche\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb525ccc6e5f7f478/6a7a52b31978b4d5b11eff15/Roche_industry_insurance_primer.jpg\",\"n insurance icon and sign that says Insurance Primer in front of a self-storage facility\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1411,\"_164\":1412,\"_166\":1412,\"_167\":1413,\"_169\":1413,\"_170\":1414,\"_172\":1415,\"_174\":108,\"_175\":1416,\"_177\":1417,\"_179\":1418,\"_181\":270,\"_183\":20,\"_184\":1419,\"_186\":1420},{\"_199\":1425,\"_201\":1426},\"Revving Up Your Retail Center: Ways to Boost Self-Storage Revenue and Improve the Customer Experience\",\"/retail-sales/revving-up-your-retail-center-ways-to-boost-self-storage-revenue-and-improve-the-customer-experience\",{},\"Aug 12, 2026\",\"Retail Sales\",\"/self-storage-profit-centers/retail-sales\",[1422],{\"_190\":20,\"_191\":1421},{\"_188\":20,\"_189\":20},[],{\"_43\":1423,\"_136\":1424,\"_196\":1313},\"Tim Spicer\",\"/author/tim-spicer\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7b5c34c6132e005b/6a7a2fccf75dbf61aeff1493/Retail-Rev-Up.jpg\",\"An image of a odeometer with Self-Storage Retail on it\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1428,\"_164\":1429,\"_166\":1429,\"_167\":1430,\"_169\":1430,\"_170\":1431,\"_172\":1432,\"_174\":108,\"_175\":1229,\"_177\":1230,\"_179\":1433,\"_181\":367,\"_183\":20,\"_184\":1434,\"_186\":1435},{\"_199\":1441,\"_201\":1442},\"Self-Storage Expert Showcase: Jen Barroqueiro Takes a People-First Approach to Her Position at All-Purpose Storage Management\",\"/self-storage-management-operation/self-storage-expert-showcase-jen-barroqueiro-takes-a-people-first-approach-to-her-position-at-all-purpose-storage-management\",{},\"Aug 15, 2026\",[1437],{\"_190\":20,\"_191\":1436},{\"_188\":20,\"_189\":20},[],{\"_43\":1438,\"_136\":1439,\"_196\":1440},\"John Egan\",\"/author/john-egan\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt0dc8af39f14089f3/68717dd6a421fc83b185abe2/John_Egan.png\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt677665151e84e85d/6a7a5cf23b25fd0ef963e014/Egan_expert_showcase.jpg\",\"A woman smiling\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1444,\"_164\":553,\"_166\":553,\"_167\":558,\"_169\":558,\"_170\":1445,\"_172\":560,\"_174\":108,\"_175\":561,\"_177\":562,\"_179\":1446,\"_181\":367,\"_183\":20,\"_184\":1447,\"_186\":1448},{\"_199\":722,\"_201\":723},{},[1450],{\"_190\":20,\"_191\":1449},{\"_188\":20,\"_189\":20},[],{\"_43\":568,\"_136\":570,\"_196\":569},{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1452,\"_164\":1453,\"_166\":1453,\"_167\":1454,\"_169\":1454,\"_170\":1455,\"_172\":1456,\"_174\":108,\"_175\":1457,\"_177\":1458,\"_179\":1459,\"_181\":270,\"_183\":20,\"_184\":1460,\"_186\":1461},{\"_199\":1466,\"_201\":1467},\"The Magic of Motivation: Fostering Happy, Engaged Self-Storage Employees Who Stay Put and Drive Success\",\"/staffing/the-magic-of-motivation-fostering-happy-engaged-self-storage-employees-who-stay-put-and-drive-success\",{},\"Aug 23, 2026\",\"Staffing\",\"/self-storage-management-operation/staffing\",[1463],{\"_190\":20,\"_191\":1462},{\"_188\":20,\"_189\":20},[],{\"_43\":1464,\"_136\":1465,\"_196\":197},\"Cassie Dodgen\",\"/author/cassie-dodgen\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltdefe8123cc8a42e2/6a8794695a21551cb2016097/Dodgen_staff_motivation.jpg\",\"I Love My Job concept speech bubble isolated on blue background\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1469,\"_164\":1470,\"_166\":1470,\"_167\":1471,\"_169\":1471,\"_170\":1472,\"_172\":1473,\"_174\":108,\"_175\":251,\"_177\":268,\"_179\":1474,\"_181\":270,\"_183\":20,\"_184\":1475,\"_186\":1476},{\"_199\":1481,\"_201\":1482},\"A Strong Self-Storage Foundation: Who Should Be on Your Project’s DevCon Team and What They Contribute\",\"/self-storage-development/a-strong-self-storage-foundation-who-should-be-on-your-project-s-devcon-team-and-what-they-contribute\",{},\"Aug 22, 2026\",[1478],{\"_190\":20,\"_191\":1477},{\"_188\":20,\"_189\":20},[],{\"_43\":1479,\"_136\":1480,\"_196\":1313},\"Smitty Smith\",\"/author/smitty-smith\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8225b2c005adee8d/6a878e5326ec4839a864f9ba/Smith_development_team.jpg\",\"Four people standing in front of a self-storage facility\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1484,\"_164\":1485,\"_166\":1485,\"_167\":1486,\"_169\":1486,\"_170\":1487,\"_172\":1488,\"_174\":108,\"_175\":1489,\"_177\":1490,\"_179\":1491,\"_181\":367,\"_183\":20,\"_184\":1492,\"_186\":1493},{\"_199\":1498,\"_201\":1499},\"The Self-Storage Feasibility Study: Why an AI or Desktop Analysis Isn’t Enough, Plus What a Report Should Include/Cost\",\"/feasibility/the-self-storage-feasibility-study-why-an-ai-or-desktop-analysis-isn-t-enough-plus-what-a-report-should-include-cost\",{},\"Aug 29, 2026\",\"Feasibility\",\"/self-storage-development/feasibility\",[1495],{\"_190\":20,\"_191\":1494},{\"_188\":20,\"_189\":20},[],{\"_43\":1496,\"_136\":1497,\"_196\":197},\"Stephan Ross\",\"/author/stephan-ross\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7b1df68ab9812056/6a8dd2ac428dd986e57e5a6f/Ross_feasibility.jpg\",\"A spiral notebook with Self Storage Feasibility Study on the cover sitting on a desk\",{\"_158\":159,\"_138\":262,\"_161\":253,\"_162\":1501,\"_164\":1502,\"_166\":1502,\"_167\":1503,\"_169\":1503,\"_170\":1504,\"_172\":1505,\"_174\":108,\"_175\":561,\"_177\":562,\"_179\":1506,\"_181\":367,\"_183\":20,\"_184\":1507,\"_186\":1508},{\"_199\":1514,\"_201\":1515},\"Self-Storage Digital Marketing: Why Operators Should Consider Outsourcing and How to Choose a Partner\",\"/marketing/self-storage-digital-marketing-why-operators-should-consider-outsourcing-and-how-to-choose-a-partner\",{},\"Aug 26, 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The following delves into these changes and provides guidance on how to protect your interests and maximize your recurring income.\",[2287],{\"_43\":1529,\"_136\":1530,\"_196\":108},{\"_199\":1327,\"_201\":1328},[2290],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":2170,\"_28\":1523},{\"_105\":2168,\"_28\":2169},{\"_105\":2166,\"_28\":2167},{\"_105\":1416,\"_28\":1417},{\"_105\":2164,\"_28\":2165},{\"_105\":2162,\"_28\":2163},{\"_105\":2160,\"_28\":2161},{\"_105\":2158,\"_28\":2159},[2310,2311,2312,2313],[2301,2302],{\"_162\":2307,\"_164\":223,\"_166\":223,\"_554\":108,\"_167\":224,\"_169\":108,\"_172\":173,\"_174\":108,\"_175\":226,\"_177\":227,\"_158\":159,\"_179\":2308,\"_181\":182,\"_138\":262,\"_161\":253},{\"_162\":2303,\"_164\":361,\"_166\":361,\"_554\":2304,\"_167\":362,\"_169\":108,\"_172\":298,\"_174\":108,\"_175\":364,\"_177\":365,\"_158\":159,\"_179\":2305,\"_181\":367,\"_138\":262,\"_161\":253},{\"_199\":375,\"_201\":376},\"Self-storage operators increasingly rely on digital tools to run their business; however, this can create greater exposure to cyber attack. Robust security measures are essential, but they can't guarantee complete protection against evolving threats. Cyber insurance offers a critical safety net should a breach occur. 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The key to success is to understand when and how to pursue a mixed-use development. 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