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Them\",\"/iss-brand/video-seminar-industry-attorney-scott-zucker-reveals-the-legal-dangers-lurking-in-self-storage-and-how-to-avoid-them\",{},\"Aug 19, 2026\",[436],{\"_190\":20,\"_191\":435},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt74c751486c789cc1/6a85d6efd1c5d791c7ce8c6c/Avoid-Problems-X.jpg\",\"An image of X on red tiles with an arrow trail moving around them\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":440,\"_164\":441,\"_166\":441,\"_167\":442,\"_169\":442,\"_170\":443,\"_172\":444,\"_174\":108,\"_175\":246,\"_177\":247,\"_179\":445,\"_181\":211,\"_183\":20,\"_184\":446,\"_186\":447},{\"_199\":450,\"_201\":451},\"See the Self-Storage Industry’s ‘Seismic’ Shifts’ in This Year’s Top-Operators Data, Available Now in a Convenient Digital 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Learn Vital Aspects of Self-Storage Development and Construction in This Video Package\",\"/iss-brand/stop-guessing-start-building-learn-vital-aspects-of-self-storage-development-and-construction-in-this-video-package\",{},\"Sep 16, 2026\",[462],{\"_190\":20,\"_191\":461},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3a30be5e3968d3fa/6aaac00b6c4faf2e11cd4650/Self-Storage_Building_Package_2026_Feature.jpg\",\"An image of the cover of the Self-Storage Building Video Package\",\"/series/iss-store\",\"blt0440e98a326431b1\",{\"_105\":468,\"_107\":108,\"_109\":148,\"_111\":469,\"_113\":114,\"_115\":470,\"_116\":471,\"_118\":108,\"_45\":472,\"_121\":473,\"_123\":124},\"EPM - Rob DuBroc Podcast September 2026\",\"#37363c\",\"dark\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt098e7c9f8b7731c7/6ababe53dbde371000f4563a/Rob_DuBroc_Podcast_EPM_1000_x_485.png\",\"LEARN ABOUT REMOTE-MANAGEMENT TECHNOLOGY! In the latest podcast in our \\\"Sounds of Storage\\\" series, Rob DuBroc explains the core technology self-storage operators need to support a remote business model. Listen now for expert guidance on building a cohesive tech stack and integrating essential systems. Discover which investments yield best the fastest returns!\",{\"_125\":474,\"_127\":475},\"https://www.insideselfstorage.com/self-storage-security-technology/sounds-of-storage-podcast-rob-dubroc-explains-the-core-technology-for-remote-self-storage-operation\",\"LISTEN NOW\",\"module_section_promo_v2\",\"blt48bdba2d1ee1f236\",{\"_132\":133,\"_105\":479,\"_111\":108,\"_115\":114,\"_480\":481,\"_482\":483,\"_484\":485,\"_144\":145},\"Investing \u0026 Real Estate\",\"contentFeatured\",{\"_158\":159,\"_520\":521,\"_522\":108,\"_105\":243,\"_169\":108,\"_495\":523,\"_497\":108,\"_174\":108,\"_498\":211,\"_492\":524,\"_175\":246,\"_177\":247,\"_28\":244,\"_184\":525,\"_183\":20,\"_186\":526},\"contentGroup\",[488,489,490,491],\"button\",{\"_486\":487,\"_28\":313},\"text\",\"View More\",{\"_492\":515,\"_175\":108,\"_177\":29,\"_105\":165,\"_169\":108,\"_495\":516,\"_497\":108,\"_174\":108,\"_498\":182,\"_28\":168,\"_158\":159,\"_184\":517,\"_183\":20,\"_186\":518},{\"_492\":510,\"_175\":108,\"_177\":29,\"_105\":309,\"_169\":108,\"_495\":511,\"_497\":108,\"_174\":108,\"_498\":182,\"_28\":310,\"_158\":159,\"_184\":512,\"_183\":20,\"_186\":513},{\"_492\":503,\"_175\":108,\"_177\":29,\"_105\":504,\"_169\":108,\"_495\":505,\"_497\":108,\"_174\":108,\"_498\":182,\"_28\":506,\"_158\":159,\"_184\":507,\"_183\":20,\"_186\":508},{\"_492\":493,\"_175\":108,\"_177\":29,\"_105\":494,\"_169\":108,\"_495\":496,\"_497\":108,\"_174\":108,\"_498\":182,\"_28\":499,\"_158\":159,\"_184\":500,\"_183\":20,\"_186\":501},\"keyword\",{\"_105\":108,\"_28\":29},\"Belgium Self-Storage Operator Storo Expands Partnership With Mitiska REIM to Expand Into Portugal\",\"publishDate\",\"2026-09-24T18:50:00.000Z\",\"webinarStartDate\",\"count\",\"/self-storage-investing-real-estate/belgium-self-storage-operator-storo-expands-partnership-with-mitiska-reim-to-expand-into-portugal\",{\"_190\":20,\"_191\":502},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"NYC Self-Storage Operator Manhattan Mini Lands $2.1B Refinancing Despite Industry Scrutiny\",\"2026-09-24T19:02:00.000Z\",\"/facility-operators/nyc-self-storage-operator-manhattan-mini-lands-2-1b-refinancing-despite-industry-scrutiny\",{\"_190\":20,\"_191\":509},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"2026-09-29T22:02:00.000Z\",{\"_190\":20,\"_191\":514},{\"_188\":20,\"_189\":20},[],{\"_105\":108,\"_28\":29},\"2026-09-29T22:57:56.000Z\",{\"_190\":20,\"_191\":519},{\"_188\":20,\"_189\":20},[],\"image\",{\"_201\":254,\"_199\":253},\"summary\",\"2026-09-30T16:00:00.000Z\",{\"_105\":246,\"_28\":247},{\"_190\":20,\"_191\":527},{\"_188\":20,\"_189\":20},[],\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_132\":133,\"_105\":534,\"_123\":124,\"_144\":145,\"_103\":535},\"adConfig\",{\"_533\":20},\"nativeAdOption\",\"Videos / Galleries / Blog\",[536,537,538],{\"_140\":1255,\"_105\":1256,\"_541\":1257},{\"_140\":1165,\"_105\":1166,\"_541\":1167},{\"_140\":539,\"_105\":540,\"_541\":542},[545,546,547],\"Blog\",\"moreContent\",{\"_105\":543,\"_28\":544},\"View more\",\"/series/iss-blog\",{\"_26\":156,\"_103\":925},{\"_26\":156,\"_103\":796},{\"_26\":156,\"_103\":548},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":549,\"_164\":550,\"_551\":552,\"_553\":554,\"_166\":550,\"_167\":555,\"_169\":555,\"_170\":556,\"_172\":557,\"_181\":558,\"_175\":559,\"_177\":560,\"_179\":561,\"_183\":20,\"_186\":562,\"_184\":563},{\"_199\":794,\"_201\":795},\"ISS BLOG – How We Onboard an Entire Self-Storage Portfolio: Standardizing Operations Without Disrupting Tenants\",\"articleSummary\",\"When acquiring or assuming management of a self-storage portfolio, how you onboard the sites can determine their long-term success. To ensure a smooth transition for employees and tenants, you need a structured process that works behind the scenes. In this blog post, the vice president and director of operations for Right Move Storage explains how to build a framework that minimizes disruption, maintains customer satisfaction, and creates a foundation for operational efficiency and growth.\",\"articleBody\",[571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596,597,598,599,600,601],\"/self-storage-management-operation/iss-blog-how-we-onboard-an-entire-self-storage-portfolio-standardizing-operations-without-disrupting-tenants\",{},\"Sep 11, 2026\",6,\"Management and Operation\",\"/self-storage-management-operation\",[565,566],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":564},[],{\"_43\":569,\"_196\":108,\"_136\":570},{\"_43\":567,\"_196\":108,\"_136\":568},\"Andrew Bonnis \",\"/author/andrew-bonnis\",\"Todd Gresky \",\"/author/todd-gresky\",{\"_26\":602,\"_603\":790,\"_605\":791},{\"_26\":602,\"_603\":786,\"_605\":787},{\"_26\":687,\"_603\":782,\"_605\":783},{\"_26\":602,\"_603\":778,\"_605\":779},{\"_26\":602,\"_603\":774,\"_605\":775},{\"_26\":687,\"_603\":770,\"_605\":771},{\"_26\":602,\"_603\":766,\"_605\":767},{\"_26\":602,\"_603\":762,\"_605\":763},{\"_26\":602,\"_603\":758,\"_605\":759},{\"_26\":687,\"_603\":754,\"_605\":755},{\"_26\":602,\"_603\":750,\"_605\":751},{\"_26\":602,\"_603\":746,\"_605\":747},{\"_26\":602,\"_603\":742,\"_605\":743},{\"_26\":687,\"_603\":738,\"_605\":739},{\"_26\":602,\"_603\":734,\"_605\":735},{\"_26\":602,\"_603\":730,\"_605\":731},{\"_26\":687,\"_603\":726,\"_605\":727},{\"_26\":602,\"_603\":722,\"_605\":723},{\"_26\":602,\"_603\":718,\"_605\":719},{\"_26\":687,\"_603\":714,\"_605\":715},{\"_26\":602,\"_603\":710,\"_605\":711},{\"_26\":602,\"_603\":706,\"_605\":707},{\"_26\":687,\"_603\":702,\"_605\":703},{\"_26\":602,\"_603\":698,\"_605\":699},{\"_26\":602,\"_603\":694,\"_605\":695},{\"_26\":687,\"_603\":688,\"_605\":689},{\"_26\":602,\"_603\":683,\"_605\":684},{\"_26\":602,\"_603\":679,\"_605\":680},{\"_26\":602,\"_603\":675,\"_605\":676},{\"_26\":602,\"_603\":642,\"_605\":643},{\"_26\":602,\"_603\":604,\"_605\":606},\"paragraph\",\"attrs\",{\"_641\":110},\"content\",[607,608,609,610,611,612],{\"_26\":486,\"_613\":638,\"_486\":639},{\"_26\":486,\"_613\":632,\"_486\":633},{\"_26\":486,\"_486\":631},{\"_26\":486,\"_613\":628,\"_486\":629},{\"_26\":486,\"_613\":618,\"_486\":619},{\"_26\":486,\"_613\":614,\"_486\":615},\"marks\",[616],\".\",{\"_26\":617},\"italic\",[620,621],\"andrew@yourstoriq.com\",{\"_26\":136,\"_603\":622},{\"_26\":617},{\"_255\":623,\"_624\":625,\"_626\":-5,\"_627\":-5},\"mailto:andrew@yourstoriq.com\",\"target\",\"_self\",\"rel\",\"class\",[630],\"an AI-powered marketing software and service platform for the self-storage industry. To reach him, email \",{\"_26\":617},\", \",[634,635],\"StorIQ\",{\"_26\":136,\"_603\":636},{\"_26\":617},{\"_255\":637,\"_624\":625,\"_626\":-5,\"_627\":-5},\"https://www.storiq.ai/\",[640],\"Andrew Bonnis is a self-storage operator, marketer and writer focused on the intersection of operations, technology and customer experience. He manages facilities and writes about marketing, automation and the future of the industry for \",{\"_26\":617},\"textAlign\",{\"_641\":110},[644,645,646,647,648,649,650,651],{\"_26\":486,\"_613\":672,\"_486\":673},{\"_26\":486,\"_613\":666,\"_486\":667},{\"_26\":486,\"_486\":665},{\"_26\":486,\"_613\":662,\"_486\":663},{\"_26\":486,\"_486\":661},{\"_26\":486,\"_613\":658,\"_486\":659},{\"_26\":486,\"_613\":652,\"_486\":653},{\"_26\":486,\"_486\":615},[654,655],\"tgresky@rightmovestorage.com\",{\"_26\":136,\"_603\":656},{\"_26\":617},{\"_255\":657,\"_624\":625,\"_626\":-5,\"_627\":-5},\"mailto:tgresky@rightmovestorage.com\",[660],\"To reach him, email \",{\"_26\":617},\". \",[664],\"portfolio as vice president and director of operations\",{\"_26\":617},\" \",[668,669],\"Right Move Storage\",{\"_26\":136,\"_603\":670},{\"_26\":617},{\"_255\":671,\"_624\":625,\"_626\":-5,\"_627\":-5},\"https://www.rightmovestorage.com/third-party-management\",[674],\"Todd Gresky is a self-storage operator and multi-unit leader with nearly three decades of experience running distributed teams. He started his industry career as a district manager with self-storage real estate investment trust Public Storage and currently oversees the \",{\"_26\":617},{\"_641\":110},[677],{\"_26\":486,\"_486\":678},\"Ultimately, the goal isn't to erase what made independently operated self-storage facilities successful. It's to give those properties a common operating foundation that allows them to perform as a portfolio while continuing to serve customers effectively at the local level. When that balance is handled particularly well over time, standardization becomes less about imposing change and more about creating a stronger, more scalable operation overall.\",{\"_641\":110},[681],{\"_26\":486,\"_486\":682},\"A 21-property transition like ours magnifies both good and bad decisions, which makes sequencing, communication and follow-through especially important. Standardize the right things, phase major changes and use data to identify where additional attention is needed.\",{\"_641\":110},[685],{\"_26\":486,\"_486\":686},\"The temptation during a self-storage portfolio transition is to move fast. There are systems to migrate, prices to review, procedures to implement and performance goals to meet. Moving quickly has value, but speed alone isn't the measure of successful onboarding. The better measure is whether the portfolio emerges with stronger systems, clearer expectations and more consistent operations without unnecessarily disrupting the employees and tenants who were already there.\",\"heading\",{\"_641\":110,\"_692\":693},[690],{\"_26\":486,\"_486\":691},\"Standardization Should Create Stability\",\"level\",3,{\"_641\":110},[696],{\"_26\":486,\"_486\":697},\"In addition, pay particular attention to outliers. If 20 properties adapt successfully to a new procedure and one struggles, the procedure itself may not be the problem. That location could need additional training, equipment or operational support. Centralized reporting makes those differences easier to spot and gives leadership a chance to address smaller problems before they become larger ones.\",{\"_641\":110},[700],{\"_26\":486,\"_486\":701},\"Once the initial onboarding is complete, the work isn’t finished. A consistent set of KPIs can help you understand whether the new processes are working across the self-storage portfolio. Occupancy, rental activity, delinquencies, rate performance, lead conversion, customer reviews and maintenance issues can all provide useful signals.\",{\"_641\":110,\"_692\":693},[704],{\"_26\":486,\"_486\":705},\"Measure the Transition, Not Just the Properties\",{\"_641\":110},[708],{\"_26\":486,\"_486\":709},\"Changes that directly affect tenants should be communicated clearly and with sufficient notice, particularly when they involve payment procedures, online accounts, access systems, office hours or contact information. We designed the My Garage transition around maintaining the neighborhood service customers already knew while introducing more consistent systems behind it. That’s a useful principle for any acquisition: Preserve what customers value while improving the infrastructure they don't necessarily see.\",{\"_641\":110},[712],{\"_26\":486,\"_486\":713},\"Most self-storage tenants don't care which accounting platform an operator uses or how its key performance indicator (KPI) dashboard works. They care whether their gate code works, their payment processes correctly and someone answers when they need help. For that reason, the customer experience should be one of the primary measures of whether onboarding is successful. Ideally, much of the transition happens behind the scenes.\",{\"_641\":110,\"_692\":693},[716],{\"_26\":486,\"_486\":717},\"Protect the Tenant Experience\",{\"_641\":110},[720],{\"_26\":486,\"_486\":721},\"When a new procedure replaces something an employee has done successfully for years, explaining the reason behind the change can reduce resistance. Experienced local employees also bring valuable knowledge about their self-storage facilities and tenants. Treating those team members as partners in the transition rather than as obstacles to standardization can make implementation smoother.\",{\"_641\":110},[724],{\"_26\":486,\"_486\":725},\"Changing a process is easy on paper. Getting employees across multiple self-storage properties to follow it consistently is harder, which is why training should be part of the transition rather than something scheduled after new systems and procedures are live. Managers need to understand both what’s changing and why. If pricing practices are shifting, explain the revenue-management approach. If reporting is being centralized, show them how the information will be used and why consistent reporting matters.\",{\"_641\":110,\"_692\":693},[728],{\"_26\":486,\"_486\":729},\"Train Before You Expect Consistency\",{\"_641\":110},[732],{\"_26\":486,\"_486\":733},\"Start with processes that directly affect your tenants or create operational risk, including move-ins and move-outs, delinquency management, payment processing, communication, property inspections, maintenance requests, security procedures, and escalation protocols. Try to avoid creating procedures simply for the sake of uniformity. A useful SOP should solve a problem, reduce risk or make an important task repeatable while leaving managers enough room to exercise judgment when needed.\",{\"_641\":110},[736],{\"_26\":486,\"_486\":737},\"A self-storage portfolio can use the same software and still operate like 21 different companies if the people at each property follow different protocols. Standard operating procedures (SOPs) turn shared technology into consistent day-to-day operations. They also give managers a clear reference point when situations need to be handled consistently across multiple sites.\",{\"_641\":110,\"_692\":693},[740],{\"_26\":486,\"_486\":741},\"Standardize SOPs Around the Moments That Matter\",{\"_641\":110},[744],{\"_26\":486,\"_486\":745},\"Doing this creates a consistent methodology without requiring every 10-by-10 unit across the portfolio to rent for the same amount. Existing tenants require particular care, since aggressive rate changes immediately after a management transition can turn an operational improvement into a customer-service nightmare. The long-term objective is stronger revenue management without losing sight of the customer experience.\",{\"_641\":110},[748],{\"_26\":486,\"_486\":749},\"The objective should be to establish a common revenue-management framework while allowing individual facilities to respond to their markets. With My Garage, our transition included dynamic pricing, unified promotions and demand-based inventory controls.\",{\"_641\":110},[752],{\"_26\":486,\"_486\":753},\"Consistent pricing strategy doesn't necessarily mean identical pricing. Self-storage remains a local business. This means demand, occupancy competition and unit mix can vary significantly among sites.\",{\"_641\":110,\"_692\":693},[756],{\"_26\":486,\"_486\":757},\"Align Pricing Without Treating Every Property the Same\",{\"_641\":110},[760],{\"_26\":486,\"_486\":761},\"Testing is particularly important because a minor software issue at one facility can become a much larger problem when repeated across 21 locations. We use a phased approach that allows the operations team to identify and correct problems before they spread.\",{\"_641\":110},[764],{\"_26\":486,\"_486\":765},\"Getting those foundational systems aligned makes it easier to compare performance and make decisions. Software migration, however, needs to be carefully planned. Tenant data should be reviewed before migration, payment information handled appropriately, and teams trained before new systems become part of daily operations.\",{\"_641\":110},[768],{\"_26\":486,\"_486\":769},\"One of the biggest advantages of operating a portfolio scale is having information flow through consistent systems. For the My Garage transition, our scope included integrating core back-office functions such as billing and accounting, and creating consistent reporting across all the facilities.\",{\"_641\":110,\"_692\":693},[772],{\"_26\":486,\"_486\":773},\"Prioritize the Connecting Systems\",{\"_641\":110},[776],{\"_26\":486,\"_486\":777},\"Our first step is to review existing rental rates, promotions, tenant records, delinquency procedures, access systems, accounting practices, vendor relationships and facility-level workflows. We talk to the people running the properties as well. Managers often know which processes work, where recurring problems exist and what tenants are accustomed to; and that knowledge can make the transition much smoother for everyone.\",{\"_641\":110},[780],{\"_26\":486,\"_486\":781},\"Before changing a self-storage facility, you need to understand how it currently works. An acquired portfolio may appear to be a single transaction on paper, but operationally, each location can be different. One may have strong occupancy but inconsistent pricing; another may have experienced managers working with outdated procedures or manual processes. This makes the initial assessment critical.\",{\"_641\":110,\"_692\":693},[784],{\"_26\":486,\"_486\":785},\"Start With the Existing Operation\",{\"_641\":110},[788],{\"_26\":486,\"_486\":789},\"At Right Move Storage, we recently faced this situation when we became the third-party management partner for the 21-facility My Garage Self Storage portfolio. The transition involved bringing independently operated locations into a more unified platform for systems, revenue management, marketing, accounting, reporting and training while maintaining the local customer experience tenants already knew and trusted. If you’re facing a similar situation, the goal isn’t to standardize quickly but to do it deliberately. Here’s how we approach it.\",{\"_641\":110},[792],{\"_26\":486,\"_486\":793},\"Acquiring or assuming management of a self-storage portfolio creates immediate challenges. As the new administrator, you want consistency, but the properties are already operating. Tenants have leases, payment routines and expectations, while site managers have established ways of doing things. Each facility may use different pricing strategies, software, reporting methods and operating procedures. Trying to change everything at once can create confusion for employees and frustration for customers.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc3e494c56f9f8c8a/6aa2e7f61894bb34b882ed49/Onboard-Mug.jpg\",\"An image of a white mug with a yellow sticky that says welcome aboard\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":797,\"_164\":798,\"_551\":799,\"_553\":800,\"_166\":798,\"_167\":801,\"_169\":801,\"_170\":802,\"_172\":803,\"_181\":230,\"_175\":804,\"_177\":805,\"_179\":806,\"_183\":20,\"_186\":807,\"_184\":808},{\"_199\":923,\"_201\":924},\"ISS BLOG – How I Plan to Build an AI Accountability Framework for My Future Self-Storage Business\",\"As self-storage operators embrace AI to automate a wide range of operational tasks, who’s held accountable when the algorithm gets it wrong? From chatbots that alienate customers to pricing models that drive away loyal tenants, the AI-accountability gap is no longer theoretical, it's a business reality. In this post, associate editor Ron Matejko discusses how he’d approach this challenge to keep humans in control, even when automation is running the show.\",[813,814,815,816,817,818,819,820,821,822,823,824,825,826,827,828,829,830,831,832,833,834],\"/automation/iss-blog-how-i-plan-to-build-an-ai-accountability-framework-for-my-future-self-storage-business\",{},\"Sep 18, 2026\",\"Automation\",\"/self-storage-security-technology/automation\",[810],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":809},[],{\"_43\":811,\"_196\":108,\"_136\":812},\"Ron Matejko\",\"/author/ron-matejko\",{\"_26\":602,\"_603\":919,\"_605\":920},{\"_26\":602,\"_603\":915,\"_605\":916},{\"_26\":602,\"_603\":911,\"_605\":912},{\"_26\":687,\"_603\":907,\"_605\":908},{\"_26\":602,\"_603\":903,\"_605\":904},{\"_26\":602,\"_603\":899,\"_605\":900},{\"_26\":602,\"_603\":895,\"_605\":896},{\"_26\":602,\"_603\":891,\"_605\":892},{\"_26\":602,\"_603\":887,\"_605\":888},{\"_26\":602,\"_603\":883,\"_605\":884},{\"_26\":602,\"_603\":879,\"_605\":880},{\"_26\":687,\"_603\":875,\"_605\":876},{\"_26\":602,\"_603\":871,\"_605\":872},{\"_26\":602,\"_603\":867,\"_605\":868},{\"_26\":602,\"_603\":863,\"_605\":864},{\"_26\":602,\"_603\":859,\"_605\":860},{\"_26\":687,\"_603\":855,\"_605\":856},{\"_26\":602,\"_603\":851,\"_605\":852},{\"_26\":602,\"_603\":847,\"_605\":848},{\"_26\":602,\"_603\":843,\"_605\":844},{\"_26\":602,\"_603\":839,\"_605\":840},{\"_26\":602,\"_603\":835,\"_605\":836},{\"_641\":110},[837],{\"_26\":486,\"_486\":838},\"As I move forward with acquiring my first facility, I’m asking how I can best integrate this technology while maintaining transparent accountability to build trust and loyalty with customers. That’s the kind of operator I want to be, and that’s the kind of self-storage business I believe will still be thriving after the next wave of AI innovation arrives.\",{\"_641\":110},[841],{\"_26\":486,\"_486\":842},\"This deep dive into the accountability gap has given me another factor to consider with my approach to becoming an operator. I still want to follow the unmanned model, but now I have a deeper understanding of the difference between “unmanned” and “unmanaged.”\",{\"_641\":110},[845],{\"_26\":486,\"_486\":846},\"As AI becomes more sophisticated in self-storage operations, the question isn't whether to use it; it’s how to use it responsibly. The operators who thrive will be those who recognize that accountability can’t be automated, that human judgment becomes more valuable as AI becomes more capable, and that the best outcomes come from thoughtful collaboration between human expertise and machine intelligence.\",{\"_641\":110},[849],{\"_26\":486,\"_486\":850},\"“The winning operators won’t be the most automated, they’ll be the ones who use AI to make their people more effective,” Strout says.\",{\"_641\":110},[853],{\"_26\":486,\"_486\":854},\"Full automation optimizes for speed. Collaboration optimizes for judgment. In self-storage, judgment should be the differentiator. AI can flag pricing trends or predict delinquency, but a manager who knows the community, reads a tenant’s situation, and makes decisions with empathy builds trust and loyalty. That’s not something your competitors can copy by buying the same software you use.\",{\"_641\":110,\"_692\":182},[857],{\"_26\":486,\"_486\":858},\"Collaboration Over Automation\",{\"_641\":110},[861],{\"_26\":486,\"_486\":862},\"This reinforced to me how or staff is responsible for outcomes and have skin in the game. The fear exists that AI will take jobs away, but this need for accountability showed me that the need for human instincts may take on an even greater role with this technology, not minimize it.\",{\"_641\":110},[865],{\"_26\":486,\"_486\":866},\"“Train managers to question outputs instead of rubber-stamping them,” Strout says, “Accountability isn’t a policy on paper, it’s a habit of ownership built into daily operations.”\",{\"_641\":110},[869],{\"_26\":486,\"_486\":870},\"This means your revenue-management system doesn’t just handle pricing. “Sarah” who manages operations will own pricing decisions, use AI recommendations as input and review exceptions weekly.\",{\"_641\":110},[873],{\"_26\":486,\"_486\":874},\"Accountability needs structure, and that starts with the simple principle that every AI-driven decision needs a human owner. Identify a person who will own every AI-driven decision within your self-storage operation. Document what the tech is doing, why and where its limits are. Build in regular human review, especially for decisions touching customers or pricing.\",{\"_641\":110,\"_692\":182},[877],{\"_26\":486,\"_486\":878},\"Building an Accountability Framework\",{\"_641\":110},[881],{\"_26\":486,\"_486\":882},\"A bot might flag a tenant as high-risk for delinquency based on payment patterns. But it won’t be known that they just lost their job and have been a reliable customer for three years. This is a case where showing flexibility now could result in long-term customer loyalty.\",{\"_641\":110},[885],{\"_26\":486,\"_486\":886},\"This comment made me think of the philosophical tug-of-war between operators who fully embrace autonomous operations and those who use AI but still lean on the human touch when dealing with customers.\",{\"_641\":110},[889],{\"_26\":486,\"_486\":890},\"“The more capable AI gets, the more tempting it is to defer to it and that’s exactly when human judgment matters most,” Strout says. “Context, ethics and nuance, like a tenant’s circumstances or a market’s quirks, won’t show up cleanly in a report.”\",{\"_641\":110},[893],{\"_26\":486,\"_486\":894},\"There’s a dangerous assumption that better AI means less need for human oversight. Strout sees it differently.\",{\"_641\":110},[897],{\"_26\":486,\"_486\":898},\"Operators need to close that gap deliberately and not assume the technology will somehow do it on its own. This isn’t about whether AI works. It’s about what happens when it doesn’t and produces results that don’t account for the messy, human reality of running a self-storage facility.\",{\"_641\":110},[901],{\"_26\":486,\"_486\":902},\"If a self-storage pricing algorithm recommends a rate increase that drives away loyal tenants, the tech won’t be the one fielding angry phone calls or explaining the decision to owners. That responsibility falls squarely on human shoulders. That’s the accountability gap: decisions increasingly shaped by systems that carry no responsibility for consequences. “AI can generate recommendations, but it can’t own outcomes,” says Aaron Strout, author of “Wired for Purpose.”\",{\"_641\":110},[905],{\"_26\":486,\"_486\":906},\"Running a successful self-storage facility means treating AI like a helpful assistant rather than an off-site manager you leave in charge of the keys. Staying ahead of the curve means setting up clear guardrails, double-checking the automation and keeping humans in the driver’s seat, so when smart tech is running in your facility, control and accountability stays where it belongs.\",{\"_641\":110,\"_692\":182},[909],{\"_26\":486,\"_486\":910},\"When AI Decides, Who Answers?\",{\"_641\":110},[913],{\"_26\":486,\"_486\":914},\"This gap is creeping into commercial real estate and property management, too. As more self-storage operators hand over the keys to AI for things like dynamic unit pricing, automated rentals and algorithmic marketing, the line between saving time and taking on hidden risk can get blurry. If an automated pricing model suddenly jacked up your rates and drove away local renters, or a smart chatbot misquoted lease terms to a new customer, who takes the hit for that error? Recognizing this reality, I spoke to someone with knowledge about the topic about how this could impact the self-storage sector and my preference to operate an automated facility.\",{\"_641\":110},[917],{\"_26\":486,\"_486\":918},\"There are many advantages to using AI to automate tasks, however, there’s also a growing headache: the AI accountability gap. An example of this is when European courier giant DPD rolled out a fancy customer-service agent, only for the bot to go off the rails, start cursing and roast the company to a customer. Another is when Zillow’s automated home-buying algorithm completely misread the market, leaving them holding the bag on an $800 million loss. When smart tech makes dumb mistakes, executives point fingers at the tools, the programmers blame management, and nobody takes responsibility for the problem.\",{\"_641\":110},[921],{\"_26\":486,\"_486\":922},\"I’ve had a natural interest in artificial intelligence since ChatGPT was introduced in November 2022. Since then, I’ve watched as the technology has expanded into products and services that are used by every industry. In fact, it’s fueled a surge in automation at self-storage facilities, particularly unmanned sites. For example, 10 Federal has more than 130 properties in 16 states that operate without onsite managers or local staff. This is the model I’d like to replicate once I acquire my first facility and become an operator, but I’m learning about potential issues that go along with it.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt6b0692dfb351f67e/6aac57c5c22caa0a60c3cf01/ISS_Blog_Matejko_AI_accountability_gap.jpg\",\"Magnifying glass highlighting an AI symbol among correct and incorrect marks\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":926,\"_164\":927,\"_551\":928,\"_553\":929,\"_166\":927,\"_167\":930,\"_169\":930,\"_170\":931,\"_172\":932,\"_181\":297,\"_175\":933,\"_177\":934,\"_179\":935,\"_183\":20,\"_186\":936,\"_184\":937},{\"_199\":1163,\"_201\":1164},\"ISS BLOG - Stop Hiring Self-Storage Managers Based on Industry Experience! Look for Certain Character Traits Instead\",\"When hiring self-storage facility managers, some owners look for candidates with a long industry resume; however, that isn’t necessarily the path to success. In fact, it can be more effective to look for certain personality traits and teach the hard skills needed to do the job. Discover why character often outweighs storage experience and how to identify contenders from other sectors who might be a good fit for your business. \",[942,943,944,945,946,947,948,949,950,951,952,953,954,955,956,957,958,959,960,961,962,963,964,965,966],\"/staffing/iss-blog-stop-hiring-self-storage-managers-based-on-industry-experience-look-for-certain-character-traits-instead\",{},\"Sep 25, 2026\",\"Staffing\",\"/self-storage-management-operation/staffing\",[939],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":938},[],{\"_43\":940,\"_196\":108,\"_136\":941},\"Camille Gulley \",\"/author/camille-gulley\",{\"_26\":602,\"_603\":1159,\"_605\":1160},{\"_26\":602,\"_603\":1155,\"_605\":1156},{\"_26\":602,\"_603\":1151,\"_605\":1152},{\"_26\":687,\"_603\":1147,\"_605\":1148},{\"_26\":602,\"_603\":1143,\"_605\":1144},{\"_26\":602,\"_603\":1139,\"_605\":1140},{\"_26\":602,\"_603\":1135,\"_605\":1136},{\"_26\":1030,\"_605\":1106},{\"_26\":687,\"_603\":1102,\"_605\":1103},{\"_26\":602,\"_603\":1098,\"_605\":1099},{\"_26\":602,\"_603\":1094,\"_605\":1095},{\"_26\":602,\"_603\":1090,\"_605\":1091},{\"_26\":687,\"_603\":1086,\"_605\":1087},{\"_26\":602,\"_603\":1082,\"_605\":1083},{\"_26\":1030,\"_605\":1031},{\"_26\":602,\"_603\":1026,\"_605\":1027},{\"_26\":687,\"_603\":1022,\"_605\":1023},{\"_26\":602,\"_603\":1018,\"_605\":1019},{\"_26\":602,\"_603\":1014,\"_605\":1015},{\"_26\":602,\"_603\":1010,\"_605\":1011},{\"_26\":687,\"_603\":1006,\"_605\":1007},{\"_26\":602,\"_603\":1002,\"_605\":1003},{\"_26\":602,\"_603\":998,\"_605\":999},{\"_26\":602,\"_603\":994,\"_605\":995},{\"_26\":602,\"_603\":967,\"_605\":968},{\"_641\":110},[969,970,971,972,973],{\"_26\":486,\"_613\":991,\"_486\":992},{\"_26\":486,\"_613\":985,\"_486\":986},{\"_26\":486,\"_613\":982,\"_486\":983},{\"_26\":486,\"_613\":976,\"_486\":977},{\"_26\":486,\"_613\":974,\"_486\":615},[975],{\"_26\":617},[978,979],\"camille@storageadvisors.com\",{\"_26\":136,\"_603\":980},{\"_26\":617},{\"_255\":981,\"_624\":625,\"_626\":-5,\"_627\":-5},\"mailto:camille@storageadvisors.com\",[984],\", a boutique, white-glove consulting and management company serving independent owners across the Pacific Northwest. With more than a decade of industry experience and oversight of up to 1 million square feet of self-storage, Camille specializes in operations, both remote and full-service, helping independent owners compete in an increasingly consolidated industry. To reach her, email \",{\"_26\":617},[987,988],\"Self Storage Advisors\",{\"_26\":136,\"_603\":989},{\"_26\":617},{\"_255\":990,\"_624\":625,\"_626\":-5,\"_627\":-5},\"https://www.storageadvisors.com/\",[993],\"Camille Gulley is the owner and CEO of \",{\"_26\":617},{\"_641\":110},[996],{\"_26\":486,\"_486\":997},\"The next time you’re hiring a facility manager, don’t just ask whether they’ve previously worked in self-storage. Ask yourself whether they have the qualities that’ll make your business stronger five years from now. That answer may lead you to your very best hire.\",{\"_641\":110},[1000],{\"_26\":486,\"_486\":1001},\"If you hire someone who’s coachable, driven, customer-focused and committed to continuous improvement, you can educate them about our business. Teaching someone to care, take ownership and consistently deliver exceptional service is far more difficult.\",{\"_641\":110},[1004],{\"_26\":486,\"_486\":1005},\"The best hiring decisions aren’t made by finding the candidate with the longest self-storage resume. They’re made by identifying people with the right attitude, strong communication skills, emotional intelligence and an eagerness to grow. Experience matters, but character matters more.\",{\"_641\":110,\"_692\":693},[1008],{\"_26\":486,\"_486\":1009},\"Hire for Potential, Not Experience\",{\"_641\":110},[1012],{\"_26\":486,\"_486\":1013},\"The difference isn’t experience; it’s work ethic. The most successful self-storage managers are internally motivated. They don’t need someone constantly checking on them or creating a list of tasks every morning. They take ownership of the facility and treat it like it’s their own. That’s the person you want to run your investment and represent your business.\",{\"_641\":110},[1016],{\"_26\":486,\"_486\":1017},\"Some managers see downtime as an opportunity to improve the property, follow up on leads, audit accounts, create social media content, complete training, organize supplies, clean units or look for ways to improve the customer experience. Others view it as permission to watch TV, work on personal hobbies, scroll social media or simply wait for the phone to ring.\",{\"_641\":110},[1020],{\"_26\":486,\"_486\":1021},\"Self-storage operation isn’t chaotic. There are busy periods, sure, but there are also slower parts of the day. These are the moments that reveal exactly who you’ve hired.\",{\"_641\":110,\"_692\":693},[1024],{\"_26\":486,\"_486\":1025},\"Gauge Their Motivation\",{\"_641\":110},[1028],{\"_26\":486,\"_486\":1029},\"In many cases, they bring fresh ideas and perspectives because they aren’t limited by how another self-storage company operated. We can teach someone how to manage a facility, but instilling the ability to genuinely care about people is far more difficult.\",\"bulletList\",[1032,1033,1034,1035,1036,1037,1038],{\"_26\":1039,\"_605\":1076},{\"_26\":1039,\"_605\":1070},{\"_26\":1039,\"_605\":1064},{\"_26\":1039,\"_605\":1058},{\"_26\":1039,\"_605\":1052},{\"_26\":1039,\"_605\":1046},{\"_26\":1039,\"_605\":1040},\"listItem\",[1041],{\"_26\":602,\"_603\":1042,\"_605\":1043},{\"_641\":110},[1044],{\"_26\":486,\"_486\":1045},\"Upselling products and services naturally\",[1047],{\"_26\":602,\"_603\":1048,\"_605\":1049},{\"_641\":110},[1050],{\"_26\":486,\"_486\":1051},\"Building relationships with customers\",[1053],{\"_26\":602,\"_603\":1054,\"_605\":1055},{\"_641\":110},[1056],{\"_26\":486,\"_486\":1057},\"Following established processes\",[1059],{\"_26\":602,\"_603\":1060,\"_605\":1061},{\"_641\":110},[1062],{\"_26\":486,\"_486\":1063},\"Paying close attention to detail\",[1065],{\"_26\":602,\"_603\":1066,\"_605\":1067},{\"_641\":110},[1068],{\"_26\":486,\"_486\":1069},\"Handling difficult conversations professionally\",[1071],{\"_26\":602,\"_603\":1072,\"_605\":1073},{\"_641\":110},[1074],{\"_26\":486,\"_486\":1075},\"Managing multiple priorities simultaneously\",[1077],{\"_26\":602,\"_603\":1078,\"_605\":1079},{\"_641\":110},[1080],{\"_26\":486,\"_486\":1081},\"Delivering exceptional customer service\",{\"_641\":110},[1084],{\"_26\":486,\"_486\":1085},\"Again, some of my firm’s best hires have come from outside the self-storage industry. Candidates with backgrounds in hotels, hospitality, retail management and sales often transition exceptionally well because they already possess many of the core skills the job requires. These professionals are accustomed to:\",{\"_641\":110,\"_692\":693},[1088],{\"_26\":486,\"_486\":1089},\"Look Beyond Our Business\",{\"_641\":110},[1092],{\"_26\":486,\"_486\":1093},\"Moreso than self-storage experience, these situations require emotional intelligence, patience, professionalism and problem-solving. Technical tasks like processing rentals or conducting lien sales can be taught. Building trust with customers is far more challenging.\",{\"_641\":110},[1096],{\"_26\":486,\"_486\":1097},\"Your manager isn’t simply renting units. They’re calming frustrated tenants when a gate won’t open. They’re helping families during stressful life transitions. They’re assisting business owners, military servicemembers, college students and people who are moving. They represent your company across many facets every day.\",{\"_641\":110},[1100],{\"_26\":486,\"_486\":1101},\"Today’s customers have more choices than ever before. In many markets, self-storage facilities offer similar features and services. What often separates one from another is the experience people have when they interact with your team.\",{\"_641\":110,\"_692\":693},[1104],{\"_26\":486,\"_486\":1105},\"Focus on What Customers Really Need\",[1107,1108,1109,1110],{\"_26\":1039,\"_605\":1129},{\"_26\":1039,\"_605\":1123},{\"_26\":1039,\"_605\":1117},{\"_26\":1039,\"_605\":1111},[1112],{\"_26\":602,\"_603\":1113,\"_605\":1114},{\"_641\":110},[1115],{\"_26\":486,\"_486\":1116},\"Do they seem excited to grow, or are they simply relying on what they already know?\",[1118],{\"_26\":602,\"_603\":1119,\"_605\":1120},{\"_641\":110},[1121],{\"_26\":486,\"_486\":1122},\"Can they explain how they’ve adapted to change in previous roles?\",[1124],{\"_26\":602,\"_603\":1125,\"_605\":1126},{\"_641\":110},[1127],{\"_26\":486,\"_486\":1128},\"Do they ask thoughtful questions?\",[1130],{\"_26\":602,\"_603\":1131,\"_605\":1132},{\"_641\":110},[1133],{\"_26\":486,\"_486\":1134},\"Are they open to feedback?\",{\"_641\":110},[1137],{\"_26\":486,\"_486\":1138},\"When you’re interviewing manager candidates, look for these signs of coachability. The answers often tell you more than their resume will.\",{\"_641\":110},[1141],{\"_26\":486,\"_486\":1142},\"Experienced managers can succeed in a new environment, but their previous exposure to the industry should come with curiosity, humility and a willingness to learn. No amount of experience can compensate for a reluctance to adapt.\",{\"_641\":110},[1145],{\"_26\":486,\"_486\":1146},\"This may sound counterintuitive, but prior self-storage experience can actually work against you. Managers who’ve spent years working within another company’s operational system may naturally default to “the way I’ve always done it.” Every facility has different policies, procedures, pricing strategies, customer-service expectations and technology. When someone is deeply rooted in one approach, adapting to a another can be surprisingly difficult.\",{\"_641\":110,\"_692\":693},[1149],{\"_26\":486,\"_486\":1150},\"Keep Experience in Perspective\",{\"_641\":110},[1153],{\"_26\":486,\"_486\":1154},\"As self-storage becomes increasingly competitive, we can no longer afford to hire managers based on work experience. Instead, we need to focus on who they are and what they’re capable of becoming. Here are some tips to find those hidden gems who possess the traits we seek.\",{\"_641\":110},[1157],{\"_26\":486,\"_486\":1158},\"While familiarity with the industry can be an advantage, it should never be the deciding factor. In fact, some of the strongest managers my company has hired over the years have never worked in this business. Instead, they had qualities that are much harder to teach like an exceptional service mentality, accountability, adaptability and a genuine desire to learn.\",{\"_641\":110},[1161],{\"_26\":486,\"_486\":1162},\"One of the biggest mistakes I see self-storage operators make when hiring facility managers is assuming that industry experience is essential. It isn’t.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8bc662a4b96367ba/6ab17b5678d0b0c5b2038825/Choose_Employee.jpg\",\"An image of a crane choosing a stick figure above a bunch of stick figures\",[1169,1170,1171],\"Galleries\",{\"_105\":543,\"_28\":1168},\"/slideshows\",{\"_26\":156,\"_103\":1227},{\"_26\":156,\"_103\":1195},{\"_26\":156,\"_103\":1172},{\"_158\":1173,\"_138\":160,\"_161\":139,\"_162\":1174,\"_164\":1175,\"_551\":108,\"_553\":1176,\"_166\":1175,\"_167\":1177,\"_169\":1168,\"_170\":1178,\"_172\":1179,\"_181\":1180,\"_175\":227,\"_177\":228,\"_179\":1181,\"_183\":20,\"_186\":1182,\"_184\":1183},\"Slideshow\",{\"_199\":1193,\"_201\":1194},\"Protect Your Bottom Line! Strategies to Shield and Grow Self-Storage Net Operating Income and Asset Value\",[1188],\"/revenue-management/protect-your-bottom-line-strategies-to-shield-and-grow-self-storage-net-operating-income-and-asset-value\",{},\"Feb 27, 2026\",25,[1185],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1184},[],{\"_43\":1186,\"_196\":108,\"_136\":1187},\"Scott Holland\",\"/author/scott-holland\",{\"_26\":602,\"_603\":1189,\"_605\":1190},{\"_641\":110},[1191],{\"_26\":486,\"_486\":1192},\"While self-storage is widely considered a recession-proof industry because of its resilience during tough economic times, that doesn’t mean your net operating income (NOI) is indestructible. Many factors can quickly erode profits, making it essential to protect your bottom line. This gallery shares operational strategies that preserve and even grow your NOI, which also maximizes facility value.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb37e79c74cb704e4/69a0aba266382600086535c3/Gallery_-_Protect_NOI.jpg\",\"An open hand with a shield with a dollar sign on it floating above it\",{\"_158\":1173,\"_138\":160,\"_161\":139,\"_162\":1196,\"_164\":1197,\"_551\":108,\"_553\":1198,\"_166\":1197,\"_167\":1199,\"_169\":1168,\"_170\":1200,\"_172\":1201,\"_181\":1202,\"_175\":1203,\"_177\":1204,\"_179\":1205,\"_183\":20,\"_186\":1206,\"_184\":1207},{\"_199\":1225,\"_201\":1226},\"Fully Functional, Aesthetically Phenomenal: Self-Storage Design Showcase 2026\",[1210,1211,1212],\"/facility-design/fully-functional-aesthetically-phenomenal-self-storage-design-showcase-2026\",{},\"May 29, 2026\",54,\"Facility Design\",\"/self-storage-development/facility-design\",[1209],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1208},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":602,\"_603\":1221,\"_605\":1222},{\"_26\":602,\"_603\":1217,\"_605\":1218},{\"_26\":602,\"_603\":1213,\"_605\":1214},{\"_641\":110},[1215],{\"_26\":486,\"_486\":1216},\"Discover how forward-thinking architects, developers and owners are creating environmentally sustainable and visually compelling projects that define the next generation of self-storage design. Each featured property tells a unique story of how form and function can unite to elevate an entire industry.\",{\"_641\":110},[1219],{\"_26\":486,\"_486\":1220},\"This carefully curated online gallery showcases an impressive collection of self-storage exteriors from around the globe, highlighting innovative design philosophies that are reshaping our industry. From sleek minimalist facades to grand statements, they demonstrate how the industry is expertly combining high-end aesthetics with varied materials, textures and color palettes to push the boundaries of commercial architecture.\",{\"_641\":110},[1223],{\"_26\":486,\"_486\":1224},\"Unlike their predecessors of decades ago, today’s self-storage facilities are often architectural statements reflecting thoughtful design and community integration. They often draw inspiration from diverse sources, seamlessly blending into their surroundings or boldly making their presence known. These contemporary structures masterfully balance practical functionality with striking visual appeal.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltafbc5e00b7427afa/6a188f9c1d98fb13a068cec5/01_-_SurePoint_Pearland_TX_SurePoint_Development.jpg\",\"An image of SurePoint Self Storage in Pearland, Texas\",{\"_158\":1173,\"_138\":160,\"_161\":139,\"_162\":1228,\"_164\":1229,\"_551\":108,\"_553\":1230,\"_166\":1229,\"_167\":1231,\"_169\":1168,\"_170\":1232,\"_172\":1233,\"_181\":1234,\"_175\":1235,\"_177\":1236,\"_179\":1237,\"_183\":20,\"_186\":1238,\"_184\":1239},{\"_199\":1253,\"_201\":1254},\"The 2026 Top-Operators Lists: After Relative Quiet Last Year, Large Acquisitions and Significant Turnover Shake Up the Latest Ranks\",[1242],\"/market-conditions/the-2026-top-operators-lists-after-relative-quiet-last-year-large-acquisitions-and-significant-turnover-shake-up-the-latest-ranks\",{},\"Jul 31, 2026\",28,\"Market Conditions\",\"/self-storage-investing-real-estate/market-conditions\",[1241],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1240},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":602,\"_603\":1243,\"_605\":1244},{\"_641\":110},[1245,1246,1247],{\"_26\":486,\"_486\":1252},{\"_26\":486,\"_613\":1249,\"_486\":81},{\"_26\":486,\"_486\":1248},\" Top-Operators Lists, analyzing notable growth and decline among this year’s top 100 facility owners and 50 management companies. View this insightful visual analysis to see where each company ranked following a shake up caused by multiple large acquisitions.\",[1250],{\"_26\":1251},\"bold\",\"This gallery provides an in-depth exploration of the 2026 \",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg\",\"A snow globe with numbers in it in front of a self-storage facility\",[1259,1260,1261],\"Videos\",{\"_105\":543,\"_28\":1258},\"/videos\",{\"_26\":156,\"_103\":1315},{\"_26\":156,\"_103\":1294},{\"_26\":156,\"_103\":1262},{\"_158\":1263,\"_138\":160,\"_161\":139,\"_162\":1264,\"_164\":1265,\"_551\":108,\"_553\":1266,\"_166\":1265,\"_167\":1267,\"_169\":1258,\"_170\":1268,\"_172\":1269,\"_181\":1270,\"_175\":312,\"_177\":313,\"_179\":1271,\"_183\":20,\"_186\":1272,\"_184\":1273},\"Video\",{\"_199\":1292,\"_201\":1293},\"From the 2026 ISS World Expo: Wayde Elliott of StoreIT Shares Tips for Profitable Investment Partnerships\",[1276,1277],\"/self-storage-investing-real-estate/from-the-2026-iss-world-expo-wayde-elliott-of-storeit-shares-tips-for-profitable-investment-partnerships\",{},\"Sep 10, 2026\",0,[1275],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1274},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":602,\"_603\":1288,\"_605\":1289},{\"_26\":602,\"_603\":1278,\"_605\":1279},{\"_641\":110},[1280,1281,1282],{\"_26\":486,\"_486\":1287},{\"_26\":486,\"_613\":1284,\"_486\":1285},{\"_26\":486,\"_486\":1283},\", we speak with Wayde Elliott, founder and CEO of StoreIT, about the benefits of forming investment partnerships. He shares the key factors you should consider when seeking financial backers, plus how to clearly define roles and responsibilities, align expectations from the outset, and maintain transparent communication to ensure all parties benefit from the enterprise. Listen in to learn how to identify the right financial partners, structure mutually beneficial agreements and foster collaborative relationships that maximize the return on your investment.\",[1286],\"2026 Inside Self-Storage World Expo\",{\"_26\":1251},\"In this video interview recorded at the \",{\"_641\":110},[1290],{\"_26\":486,\"_486\":1291},\"Forming a partnership with like-minded investors offers a compelling avenue for those seeking to join the self-storage industry or expand their portfolio. As a stakeholder, it’s an opportunity to pool your capital to acquire, develop or operate a facility, access bigger deals and diversify your portfolio while sharing the risks and the returns. In addition, these collaborations provide access to specialized expertise and operational knowledge that you or your other business partners might lack. These strategic alliances can even help you tap into unique financing options, off-market deals and industry networks that would otherwise be inaccessible for solo investors.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf787c35d0174fab3/6aa2d04bda2dde24739545eb/Expo_Elliott.png\",\"An image of Wayde Elliott of StoreIT\",{\"_158\":1263,\"_138\":160,\"_161\":139,\"_162\":1295,\"_164\":1296,\"_551\":108,\"_553\":1297,\"_166\":1296,\"_167\":1298,\"_169\":1258,\"_170\":1299,\"_172\":1300,\"_181\":1270,\"_175\":1301,\"_177\":1302,\"_179\":1303,\"_183\":20,\"_186\":1304,\"_184\":1305},{\"_199\":1313,\"_201\":1314},\"Step by Step: Self-Storage Owner Matt Turcutto Shares His Property Walk-Through Strategy and What He Looks For\",[1308],\"/site-maintenance-safety/step-by-step-self-storage-owner-matt-turcutto-shares-his-property-walk-through-strategy-and-what-he-looks-for\",{},\"Sep 17, 2026\",\"Site Maintenance and Safety\",\"/self-storage-management-operation/site-maintenance-safety\",[1307],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1306},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":602,\"_603\":1309,\"_605\":1310},{\"_641\":110},[1311],{\"_26\":486,\"_486\":1312},\"There’s a perception about self-storage that it’s a passive investment requiring minimal oversight. That’s only partially true. Though it may be less labor-intensive than other commercial real estate, the reality is that any facility, even one that’s automated, requires hands-on supervision. The good news is that execution isn’t complex, and success boils down to simple, repeatable systems applied consistently. In this video, owner and investor Matt Turcutto, host of “The Self Storage Syndicator” YouTube channel, shares his strategy for property walk-throughs and what he looks for when on site. This is the process he uses to identify potential issues early and prevent bigger problems down the line. You’ll learn what to check on every unit, why it matters, what to look for during move-outs and in vacant units, common oversights, and more.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf5b32aa0ff267338/6aac332821585249ad09eeee/SSTV_-_Matt_Turcutto.jpg\",\"Five wood blocks side by side with a shadow of a man running on one\",{\"_158\":1263,\"_138\":160,\"_161\":139,\"_162\":1316,\"_164\":1317,\"_551\":108,\"_553\":1318,\"_166\":1317,\"_167\":1319,\"_169\":1258,\"_170\":1320,\"_172\":1321,\"_181\":1270,\"_175\":1322,\"_177\":1323,\"_179\":1324,\"_183\":20,\"_186\":1325,\"_184\":1326},{\"_199\":1334,\"_201\":1335},\"Feasibility Reality Check: UK Self-Storage Operator Dean Booty Dives Into Site Selection, Project Metrics and More\",[1329],\"/feasibility/feasibility-reality-check-uk-self-storage-operator-dean-booty-dives-into-site-selection-project-metrics-and-more\",{},\"Sep 24, 2026\",\"Feasibility\",\"/self-storage-development/feasibility\",[1328],{\"_188\":20,\"_189\":20},{\"_190\":20,\"_191\":1327},[],{\"_43\":194,\"_196\":197,\"_136\":195},{\"_26\":602,\"_603\":1330,\"_605\":1331},{\"_641\":110},[1332],{\"_26\":486,\"_486\":1333},\"When considering land for self-storage development, a feasibility study is essential to avoid costly mistakes and ensure long-term business viability. Carefully assessing every aspect of the market and site, including demand, protects your investment and maximizes profit potential. However, what looks promising or problematic on paper doesn’t always indicate the outcome. One developer might pass on a property for it to be scooped up by another. U.K. operator Dean Booty experienced this firsthand. In his “Mr Self Storage” podcast, he takes you on a tour of a parcel he considered buying but ultimately passed on because it didn’t fit his business model. He then explores hypothetical construction costs and potential revenue and questions whether market demand can overrule other site challenges. Watch now to see if you agree with his assessment.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt475fbbb8d1230355/6ab53697bdd2951828376f83/Dean_Booty_2.png\",\"An image of podcaster and self-storage owner Dean Booty\",\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_105\":1339,\"_1340\":1341,\"_1342\":1337,\"_1343\":1344,\"_1345\":108,\"_138\":261,\"_1346\":470,\"_1347\":133},\"Subscribe to Our Weekly Newsletter\",\"message\",\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"buttonText\",\"Sign Me Up\",\"buttonUrl\",\"mode\",\"isOnHomepage\",\"blt00f7c6b376c1aaef\",{\"_132\":133,\"_105\":1350,\"_135\":108,\"_136\":1351,\"_138\":139,\"_140\":1352,\"_142\":1353,\"_144\":145,\"_146\":145,\"_123\":124},\"Management \u0026 Operations\",{\"_255\":560,\"_256\":330},[1355,1356,1357,1358,1359,1360],{\"_147\":148,\"_149\":1354},\"300_2v\",{\"_26\":156,\"_103\":1425},{\"_26\":156,\"_103\":1417},{\"_26\":156,\"_103\":1401},{\"_26\":156,\"_103\":1384},{\"_26\":156,\"_103\":1374},{\"_26\":156,\"_103\":1361},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1362,\"_164\":1363,\"_166\":1363,\"_167\":1364,\"_169\":1364,\"_170\":1365,\"_172\":1366,\"_174\":108,\"_175\":246,\"_177\":247,\"_179\":1367,\"_181\":211,\"_183\":20,\"_184\":1368,\"_186\":1369},{\"_199\":1372,\"_201\":1373},\"When a Self-Storage Auction Includes Tenants’ Sensitive, Personal Items: Balancing Legal Duty With Ethical Compassion\",\"/iss-brand/when-a-self-storage-auction-includes-tenants-sensitive-personal-items-balancing-legal-duty-with-ethical-compassion\",{},\"Sep 23, 2026\",[1371],{\"_190\":20,\"_191\":1370},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt706febdf4052d5b6/6ab3f17f0f287e7d88a36e06/SST-Personal-Items-Elysia.png\",\"An image of personal items including a passport, child's drawing, newpaper clipping\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1375,\"_164\":927,\"_166\":927,\"_167\":930,\"_169\":930,\"_170\":1376,\"_172\":932,\"_174\":108,\"_175\":933,\"_177\":934,\"_179\":1377,\"_181\":297,\"_183\":20,\"_184\":1378,\"_186\":1379},{\"_199\":1163,\"_201\":1164},{},[1381],{\"_190\":20,\"_191\":1380},{\"_188\":20,\"_189\":20},[],{\"_43\":940,\"_136\":941,\"_196\":1382,\"_198\":1383},\"#\",\"Owner and CEO\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1385,\"_164\":1386,\"_166\":1386,\"_167\":1387,\"_169\":1387,\"_170\":1388,\"_172\":1389,\"_174\":108,\"_175\":933,\"_177\":934,\"_179\":1390,\"_181\":1391,\"_183\":20,\"_184\":1392,\"_186\":1393},{\"_199\":1399,\"_201\":1400},\"A Comprehensive Overview of Self-Storage Manager Compensation: A Strategic Investment in Business Success\",\"/staffing/a-comprehensive-overview-of-self-storage-manager-compensation-a-strategic-investment-in-business-success\",{},\"Sep 27, 2026\",[1395],7,{\"_190\":20,\"_191\":1394},{\"_188\":20,\"_189\":20},[],{\"_43\":1396,\"_136\":1397,\"_196\":197,\"_198\":1398},\"Sarah Beth DeFazio\",\"/author/sarah-beth-defazio\",\"Vice President of Sales and Development\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf80235bf856550e2/6ab1bf3ffc43820675907110/DeFazio_manager_compensation.jpg\",\"A hand pointing at competitive salary icon on transparent digital screen with finance and HR symbols\",{\"_158\":1402,\"_138\":160,\"_161\":139,\"_162\":1403,\"_164\":1404,\"_166\":1405,\"_167\":1406,\"_169\":1407,\"_170\":1408,\"_172\":346,\"_174\":108,\"_175\":1409,\"_177\":389,\"_179\":1410,\"_181\":1270,\"_183\":20,\"_184\":1411,\"_186\":1412},\"Podcast\",{\"_199\":1415,\"_201\":1416},\"Sounds of Storage Podcast: Rob DuBroc Explains the Core Technology for Remote Self-Storage Operation\",\"Sounds of Storage Podcast: Rob DuBroc Explains the Core Technology for Remote Self-Storage Operation \",\"/self-storage-security-technology/sounds-of-storage-podcast-rob-dubroc-explains-the-core-technology-for-remote-self-storage-operation\",\"/podcasts\",{},\"Security and Technology\",[1414],{\"_190\":20,\"_191\":1413},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blta0d44f4b4929a79d/6ab6c90a3124166b2955f4e4/Feature_image_Rob_DuBroc_2.jpg\",\"An image of Rob DuBroc of On Track Storage\",{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1418,\"_164\":223,\"_166\":223,\"_167\":224,\"_169\":224,\"_170\":1419,\"_172\":226,\"_174\":108,\"_175\":227,\"_177\":228,\"_179\":1420,\"_181\":230,\"_183\":20,\"_184\":1421,\"_186\":1422},{\"_199\":239,\"_201\":240},{},[1424],{\"_190\":20,\"_191\":1423},{\"_188\":20,\"_189\":20},[],{\"_43\":235,\"_136\":236,\"_196\":237,\"_198\":238},{\"_158\":159,\"_138\":160,\"_161\":139,\"_162\":1426,\"_164\":243,\"_166\":243,\"_167\":244,\"_169\":244,\"_170\":1427,\"_172\":226,\"_174\":108,\"_175\":246,\"_177\":247,\"_179\":1428,\"_181\":211,\"_183\":20,\"_184\":1429,\"_186\":1430},{\"_199\":253,\"_201\":254},{},[1432],{\"_190\":20,\"_191\":1431},{\"_188\":20,\"_189\":20},[],{\"_43\":194,\"_136\":195,\"_196\":197,\"_198\":108},\"module_content_ribbon\",\"blt21fbca9b07ce7e13\",{\"_132\":20,\"_123\":124,\"_105\":1436,\"_135\":1436,\"_136\":1437,\"_140\":1438,\"_144\":145,\"_146\":145},\"Trending Articles\",{\"_255\":108,\"_256\":108},[1439,1440,1441,1442,1443,1444,1445,1446,1447,1448,1449,1450],{\"_26\":156,\"_103\":1611},{\"_26\":156,\"_103\":1603},{\"_26\":156,\"_103\":1587},{\"_26\":156,\"_103\":1573},{\"_26\":156,\"_103\":1558},{\"_26\":156,\"_103\":1549},{\"_26\":156,\"_103\":1531},{\"_26\":156,\"_103\":1516},{\"_26\":156,\"_103\":1499},{\"_26\":156,\"_103\":1481},{\"_26\":156,\"_103\":1466},{\"_26\":156,\"_103\":1451},{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1452,\"_164\":1453,\"_166\":1453,\"_167\":1454,\"_169\":1454,\"_170\":1455,\"_172\":1456,\"_174\":108,\"_175\":259,\"_177\":329,\"_179\":1457,\"_181\":558,\"_183\":20,\"_184\":1458,\"_186\":1459},{\"_199\":1464,\"_201\":1465},\"A Strong Self-Storage Foundation: Who Should Be on Your Project’s DevCon Team and What They Contribute\",\"/self-storage-development/a-strong-self-storage-foundation-who-should-be-on-your-project-s-devcon-team-and-what-they-contribute\",{},\"Aug 22, 2026\",[1461],{\"_190\":20,\"_191\":1460},{\"_188\":20,\"_189\":20},[],{\"_43\":1462,\"_136\":1463,\"_196\":1382},\"Smitty Smith\",\"/author/smitty-smith\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8225b2c005adee8d/6a878e5326ec4839a864f9ba/Smith_development_team.jpg\",\"Four people standing in front of a self-storage facility\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1467,\"_164\":1468,\"_166\":1468,\"_167\":1469,\"_169\":1469,\"_170\":1470,\"_172\":1471,\"_174\":108,\"_175\":1322,\"_177\":1323,\"_179\":1472,\"_181\":230,\"_183\":20,\"_184\":1473,\"_186\":1474},{\"_199\":1479,\"_201\":1480},\"The Self-Storage Feasibility Study: Why an AI or Desktop Analysis Isn’t Enough, Plus What a Report Should Include/Cost\",\"/feasibility/the-self-storage-feasibility-study-why-an-ai-or-desktop-analysis-isn-t-enough-plus-what-a-report-should-include-cost\",{},\"Aug 29, 2026\",[1476],{\"_190\":20,\"_191\":1475},{\"_188\":20,\"_189\":20},[],{\"_43\":1477,\"_136\":1478,\"_196\":197},\"Stephan Ross\",\"/author/stephan-ross\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7b1df68ab9812056/6a8dd2ac428dd986e57e5a6f/Ross_feasibility.jpg\",\"A spiral notebook with Self Storage Feasibility Study on the cover sitting on a desk\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1482,\"_164\":1483,\"_166\":1483,\"_167\":1484,\"_169\":1484,\"_170\":1485,\"_172\":1486,\"_174\":108,\"_175\":1487,\"_177\":1488,\"_179\":1489,\"_181\":230,\"_183\":20,\"_184\":1490,\"_186\":1491},{\"_199\":1497,\"_201\":1498},\"Self-Storage Digital Marketing: Why Operators Should Consider Outsourcing and How to Choose a Partner\",\"/marketing/self-storage-digital-marketing-why-operators-should-consider-outsourcing-and-how-to-choose-a-partner\",{},\"Aug 26, 2026\",\"Marketing\",\"/self-storage-management-operation/marketing\",[1493],{\"_190\":20,\"_191\":1492},{\"_188\":20,\"_189\":20},[],{\"_43\":1494,\"_136\":1495,\"_196\":1496},\"Jeanne Dotson\",\"/author/jeanne-dotson\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltd13c6be7aea6cb72/6a5a9b7cfea6de6cca70f836/Jeanne_Dotson.png\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt868ad22c6f367e91/6a8cd4635ce5a7418f5b896a/Outsource_Marketing.jpg\",\"An image of digital marketing icons with a man touching them on the screen\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1500,\"_164\":1501,\"_166\":1501,\"_167\":1502,\"_169\":1502,\"_170\":1503,\"_172\":1504,\"_174\":108,\"_175\":1505,\"_177\":1506,\"_179\":1507,\"_181\":558,\"_183\":20,\"_184\":1508,\"_186\":1509},{\"_199\":1514,\"_201\":1515},\"Cell Towers and Self-Storage: The Economics Have Changed! What Owners Need to Know in 2026\",\"/land-leasing/cell-towers-and-self-storage-the-economics-have-changed-what-owners-need-to-know-in-2026\",{},\"Aug 31, 2026\",\"Land Leasing (Cell Towers, Billboards)\",\"/self-storage-profit-centers/land-leasing\",[1511],{\"_190\":20,\"_191\":1510},{\"_188\":20,\"_189\":20},[],{\"_43\":1512,\"_136\":1513,\"_196\":1382},\"Steve Kazella \",\"/author/steve-kazella\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blte959a42c9e96d43b/6a8cd71a31651f8878d2c9ec/Cell-Tower-Waves-Blue-Background.jpg\",\"An image of a cell tower with sound waves\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1517,\"_164\":1518,\"_166\":1518,\"_167\":1519,\"_169\":1519,\"_170\":1520,\"_172\":1521,\"_174\":108,\"_175\":933,\"_177\":934,\"_179\":1522,\"_181\":230,\"_183\":20,\"_184\":1523,\"_186\":1524},{\"_199\":1529,\"_201\":1530},\"Progress Through Professional Development: How Team Training Enriches Your Self-Storage Operation\",\"/staffing/progress-through-professional-development-how-team-training-enriches-your-self-storage-operation\",{},\"Sep 1, 2026\",[1526],{\"_190\":20,\"_191\":1525},{\"_188\":20,\"_189\":20},[],{\"_43\":1527,\"_136\":1528,\"_196\":1382},\"Frank Certo\",\"/author/frank-certo\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt19c123d915e96c96/6a95e91b756ba5a468c41cd1/Certo_team_training.jpg\",\"Wooden blocks arranged as steps with icons representing learning, ideas, skill development and achievement\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1532,\"_164\":1533,\"_166\":1533,\"_167\":1534,\"_169\":1534,\"_170\":1535,\"_172\":1536,\"_174\":108,\"_175\":1537,\"_177\":1538,\"_179\":1539,\"_181\":230,\"_183\":20,\"_184\":1540,\"_186\":1541},{\"_199\":1547,\"_201\":1548},\"From Construction to Cash Flow: Mastering Self-Storage Pre-Sales to Accelerate Lease-Up and Reduce Financial Risk\",\"/sales/from-construction-to-cash-flow-mastering-self-storage-pre-sales-to-accelerate-lease-up-and-reduce-financial-risk\",{},\"Sep 5, 2026\",\"Sales\",\"/self-storage-management-operation/sales\",[1543],{\"_190\":20,\"_191\":1542},{\"_188\":20,\"_189\":20},[],{\"_43\":1544,\"_136\":1545,\"_196\":1546},\"Lisa Porter\",\"/author/lisa-porter\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blta252fd72a8f18f08/6657986956801906c52d6193/LIsa_Porter.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blte4774996120b035d/6a8cd89df55134775789e090/Cash-Flow-Circle.jpg\",\"An image of stacks of money bills with a hand drawing a circle around it for cash flow\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1550,\"_164\":550,\"_166\":550,\"_167\":555,\"_169\":555,\"_170\":1551,\"_172\":557,\"_174\":108,\"_175\":559,\"_177\":560,\"_179\":1552,\"_181\":558,\"_183\":20,\"_184\":1553,\"_186\":1554},{\"_199\":794,\"_201\":795},{},[1556,1557],{\"_190\":20,\"_191\":1555},{\"_188\":20,\"_189\":20},[],{\"_43\":569,\"_136\":570,\"_196\":1382},{\"_43\":567,\"_136\":568,\"_196\":1382},{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1559,\"_164\":1560,\"_166\":1560,\"_167\":1561,\"_169\":1561,\"_170\":1562,\"_172\":1563,\"_174\":108,\"_175\":1235,\"_177\":1236,\"_179\":1564,\"_181\":558,\"_183\":20,\"_184\":1565,\"_186\":1566},{\"_199\":1571,\"_201\":1572},\"The Switzerland Self-Storage Industry: Strong Fundamentals and Demand Despite Low Consumer Awareness\",\"/market-conditions/the-switzerland-self-storage-industry-strong-fundamentals-and-demand-despite-low-consumer-awareness\",{},\"Sep 12, 2026\",[1568],{\"_190\":20,\"_191\":1567},{\"_188\":20,\"_189\":20},[],{\"_43\":1569,\"_136\":1570,\"_196\":1382},\"Oliver Meyer\",\"/author/oliver-meyer\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt498943d067dcd2a2/6aa07a5eb98c6501011f23b7/Meyer_Switzerland.jpg\",\"The flag of Switzerland waving with mountains in the background\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1574,\"_164\":1575,\"_166\":1575,\"_167\":1576,\"_169\":1576,\"_170\":1577,\"_172\":457,\"_174\":108,\"_175\":559,\"_177\":560,\"_179\":1578,\"_181\":558,\"_183\":20,\"_184\":1579,\"_186\":1580},{\"_199\":1585,\"_201\":1586},\"Self-Storage Operator Showcase: Storage Star’s Formula for Smart, Assertive Growth\",\"/self-storage-management-operation/self-storage-operator-showcase-storage-star-s-formula-for-smart-assertive-growth\",{},[1582],{\"_190\":20,\"_191\":1581},{\"_188\":20,\"_189\":20},[],{\"_43\":1583,\"_136\":1584,\"_196\":1382},\"Deb Hipp\",\"/author/deb-hipp\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt2d2097bb2f53a742/6aa874edd878477a9a9792d1/Storage_Star_Plano_Texas.jpg\",\"An image of Storage Star in Plano, Texas\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1588,\"_164\":1589,\"_166\":1589,\"_167\":1590,\"_169\":1590,\"_170\":1591,\"_172\":1592,\"_174\":108,\"_175\":1487,\"_177\":1488,\"_179\":1593,\"_181\":1391,\"_183\":20,\"_184\":1594,\"_186\":1595},{\"_199\":1601,\"_201\":1602},\"Stop the Leak! 3 Ways to Protect Your Self-Storage Facility’s Google Ads Spend From Existing Tenants\",\"/marketing/stop-the-leak-3-ways-to-protect-your-self-storage-facility-s-google-ads-spend-from-existing-tenants\",{},\"Sep 19, 2026\",[1597],{\"_190\":20,\"_191\":1596},{\"_188\":20,\"_189\":20},[],{\"_43\":1598,\"_136\":1599,\"_196\":1600},\"Lindsey Dowell\",\"/author/lindsey-dowell\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blte1a97096bd79e854/6aa8550a0966b6b23cdcf436/Lindsey_Dowell.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltefabd4bc67c54d56/6aa874c8557e57257f4e8258/Dowell_google_ads_spend.jpg\",\"Google Ads logo app on a screen smartphone iPhone and notebook\",{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1604,\"_164\":927,\"_166\":927,\"_167\":930,\"_169\":930,\"_170\":1605,\"_172\":932,\"_174\":108,\"_175\":933,\"_177\":934,\"_179\":1606,\"_181\":297,\"_183\":20,\"_184\":1607,\"_186\":1608},{\"_199\":1163,\"_201\":1164},{},[1610],{\"_190\":20,\"_191\":1609},{\"_188\":20,\"_189\":20},[],{\"_43\":940,\"_136\":941,\"_196\":1382},{\"_158\":159,\"_138\":270,\"_161\":261,\"_162\":1612,\"_164\":272,\"_166\":272,\"_167\":273,\"_169\":273,\"_170\":1613,\"_172\":275,\"_174\":108,\"_175\":276,\"_177\":277,\"_179\":1614,\"_181\":279,\"_183\":20,\"_184\":1615,\"_186\":1616},{\"_199\":288,\"_201\":108},{},[1618],{\"_190\":20,\"_191\":1617},{\"_188\":20,\"_189\":20},[],{\"_43\":284,\"_136\":285,\"_196\":286},\"module_featured\",\"bltbeae6deaf43c5957\",{\"_132\":133,\"_105\":1622,\"_1623\":1624,\"_1625\":1626,\"_138\":1627,\"_1628\":1629,\"_1630\":1631,\"_121\":1632,\"_144\":145,\"_107\":108,\"_1633\":148,\"_1634\":1635,\"_123\":124},\"Top Stories and News\",\"features\",[1680,1681,1682],\"latestNews\",[1639,1640,1641,1642],\"recent\",\"recentLabel\",\"Industry News\",\"recentSectionButton\",{\"_121\":1637,\"_125\":1638},{\"_127\":108,\"_1636\":108},\"adPosition\",\"rectangleAdPos\",\"300_1v\",\"ctaButtonUrl\",\"See more\",\"/self-storage-industry-news\",{\"_138\":1643,\"_158\":159,\"_162\":1672,\"_164\":205,\"_167\":206,\"_169\":206,\"_170\":1673,\"_166\":205,\"_172\":1674,\"_175\":208,\"_177\":209,\"_179\":1675,\"_181\":211,\"_183\":20,\"_184\":1676,\"_186\":1677},{\"_138\":1643,\"_158\":159,\"_162\":1665,\"_164\":165,\"_167\":168,\"_169\":168,\"_170\":1666,\"_166\":165,\"_172\":516,\"_175\":176,\"_177\":178,\"_179\":1667,\"_181\":182,\"_183\":20,\"_184\":1668,\"_186\":1669},{\"_138\":1643,\"_158\":159,\"_162\":1658,\"_164\":309,\"_167\":310,\"_169\":310,\"_170\":1659,\"_166\":309,\"_172\":511,\"_175\":312,\"_177\":313,\"_179\":1660,\"_181\":182,\"_183\":20,\"_184\":1661,\"_186\":1662},{\"_138\":1643,\"_158\":159,\"_162\":1644,\"_164\":1645,\"_167\":1646,\"_169\":1646,\"_170\":1647,\"_166\":1645,\"_172\":1648,\"_175\":1649,\"_177\":1650,\"_179\":1651,\"_181\":211,\"_183\":20,\"_184\":1652,\"_186\":1653},\"normal\",{\"_199\":1656,\"_201\":1657},\"Storage King USA Self-Storage Portfolio, Owned by 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Learn what they are and why you must pay attention to them before moving forward with this unique ancillary service.\",[2336],{\"_43\":284,\"_136\":285,\"_196\":286},{\"_105\":2214,\"_28\":1506},{\"_105\":2212,\"_28\":2213},{\"_105\":2210,\"_28\":2211},{\"_105\":2208,\"_28\":2209},{\"_105\":2206,\"_28\":2207},{\"_105\":2204,\"_28\":2205},{\"_105\":2202,\"_28\":2203},{\"_105\":2201,\"_28\":277},[2354,2355,2356,2357],[2347,2348],{\"_162\":2351,\"_164\":379,\"_166\":379,\"_551\":108,\"_167\":380,\"_169\":108,\"_172\":346,\"_174\":108,\"_175\":176,\"_177\":178,\"_158\":159,\"_179\":2352,\"_181\":182,\"_138\":270,\"_161\":261},{\"_162\":2349,\"_164\":368,\"_166\":368,\"_551\":108,\"_167\":369,\"_169\":108,\"_172\":346,\"_174\":108,\"_175\":176,\"_177\":178,\"_158\":159,\"_179\":2350,\"_181\":211,\"_138\":270,\"_161\":261},{\"_199\":375,\"_201\":376},[],{\"_199\":387,\"_201\":388},[2353],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":804,\"_28\":805},{\"_105\":2224,\"_28\":2225},{\"_105\":2222,\"_28\":2223},{\"_105\":2220,\"_28\":2221},[2369,2370,2371,2372,2373,2374,2375,2376,2377],[2360,2361],{\"_162\":2366,\"_164\":243,\"_166\":243,\"_551\":108,\"_167\":244,\"_169\":108,\"_172\":226,\"_174\":108,\"_175\":246,\"_177\":247,\"_158\":159,\"_179\":2367,\"_181\":211,\"_138\":270,\"_161\":261},{\"_162\":2362,\"_164\":223,\"_166\":223,\"_551\":2363,\"_167\":224,\"_169\":108,\"_172\":226,\"_174\":108,\"_175\":227,\"_177\":228,\"_158\":159,\"_179\":2364,\"_181\":230,\"_138\":270,\"_161\":261},{\"_199\":239,\"_201\":240},\"To remain competitive, self-storage operators are implementing smarter revenue strategies today, and these often include dynamic pricing. By adjusting your rental rates in real time based on occupancy levels and market conditions, you can capture more business during peak demand times and bolster facility performance year-round. Discover how this data-driven approach allows you to maximize income and gain a local edge.\",[2365],{\"_43\":235,\"_136\":236,\"_196\":237},{\"_199\":253,\"_201\":254},[2368],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":2241,\"_28\":2242},{\"_105\":1688,\"_28\":1689},{\"_105\":2239,\"_28\":2240},{\"_105\":1487,\"_28\":1488},{\"_105\":227,\"_28\":228},{\"_105\":1537,\"_28\":1538},{\"_105\":1301,\"_28\":1302},{\"_105\":933,\"_28\":934},{\"_105\":2237,\"_28\":2238},[2388,2389,2390,2391,2392],[2380,2381],{\"_162\":2385,\"_164\":243,\"_166\":243,\"_551\":108,\"_167\":244,\"_169\":108,\"_172\":226,\"_174\":108,\"_175\":246,\"_177\":247,\"_158\":159,\"_179\":2386,\"_181\":211,\"_138\":270,\"_161\":261},{\"_162\":2382,\"_164\":165,\"_166\":165,\"_551\":108,\"_167\":168,\"_169\":108,\"_172\":173,\"_174\":108,\"_175\":176,\"_177\":178,\"_158\":159,\"_179\":2383,\"_181\":182,\"_138\":270,\"_161\":261},{\"_199\":200,\"_201\":202},[2384],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_199\":253,\"_201\":254},[2387],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":2256,\"_28\":2257},{\"_105\":2254,\"_28\":2255},{\"_105\":2252,\"_28\":2253},{\"_105\":1235,\"_28\":1236},{\"_105\":2250,\"_28\":2251},[2409,2410,2411,2412,2413],[2395,2396],{\"_162\":2405,\"_164\":291,\"_166\":291,\"_551\":2406,\"_167\":292,\"_169\":108,\"_172\":173,\"_174\":108,\"_175\":294,\"_177\":295,\"_158\":159,\"_179\":2407,\"_181\":297,\"_138\":270,\"_161\":261},{\"_162\":2397,\"_164\":2398,\"_166\":2398,\"_551\":108,\"_167\":2399,\"_169\":108,\"_172\":1321,\"_174\":108,\"_175\":259,\"_177\":329,\"_158\":159,\"_179\":2400,\"_181\":2401,\"_138\":270,\"_161\":261},{\"_199\":2403,\"_201\":2404},\"Self-Storage Development and Zoning Activity: March 2025\",\"/self-storage-development/self-storage-development-and-zoning-activity-march-2025\",[2402],24,{\"_43\":194,\"_136\":195,\"_196\":197},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf185636d8e02bab9/67d246ef1b3347f8d22912dc/10_News_Paper_Letters.jpg\",\"The word news in red letters on news clips with the word news on them\",{\"_199\":306,\"_201\":108},\"While drive-thru self-storage buildings are becoming increasingly popular, they present some unique development challenges, particularly around potential energy loss. Read on to learn how a high-performance rolling overhead door, aka a metal coiling door, can help operators conserve energy, improve sustainability and security, remotely monitor their facility, and more.\",[2408],{\"_43\":302,\"_136\":303,\"_196\":304},{\"_105\":2273,\"_28\":2274},{\"_105\":2271,\"_28\":2272},{\"_105\":2270,\"_28\":295},{\"_105\":2268,\"_28\":2269},{\"_105\":2266,\"_28\":2267},[2424,2425,2426,2427,2428,2429],[2416,2417],{\"_162\":2421,\"_164\":243,\"_166\":243,\"_551\":108,\"_167\":244,\"_169\":108,\"_172\":226,\"_174\":108,\"_175\":246,\"_177\":247,\"_158\":159,\"_179\":2422,\"_181\":211,\"_138\":270,\"_161\":261},{\"_162\":2418,\"_164\":309,\"_166\":309,\"_551\":108,\"_167\":310,\"_169\":108,\"_172\":173,\"_174\":108,\"_175\":312,\"_177\":313,\"_158\":159,\"_179\":2419,\"_181\":182,\"_138\":270,\"_161\":261},{\"_199\":319,\"_201\":320},[2420],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_199\":253,\"_201\":254},[2423],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":1203,\"_28\":1204},{\"_105\":1322,\"_28\":1323},{\"_105\":2288,\"_28\":2289},{\"_105\":2286,\"_28\":2287},{\"_105\":2284,\"_28\":2285},{\"_105\":2282,\"_28\":2283},[2440,2441,2442,2443,2444,2445],[2432,2433],{\"_162\":2437,\"_164\":243,\"_166\":243,\"_551\":108,\"_167\":244,\"_169\":108,\"_172\":226,\"_174\":108,\"_175\":246,\"_177\":247,\"_158\":159,\"_179\":2438,\"_181\":211,\"_138\":270,\"_161\":261},{\"_162\":2434,\"_164\":205,\"_166\":205,\"_551\":108,\"_167\":206,\"_169\":108,\"_172\":173,\"_174\":108,\"_175\":208,\"_177\":209,\"_158\":159,\"_179\":2435,\"_181\":211,\"_138\":270,\"_161\":261},{\"_199\":216,\"_201\":217},[2436],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_199\":253,\"_201\":254},[2439],{\"_43\":194,\"_136\":195,\"_196\":197},{\"_105\":208,\"_28\":209},{\"_105\":2299,\"_28\":2300},{\"_105\":2297,\"_28\":2298},{\"_105\":1649,\"_28\":1650},{\"_105\":246,\"_28\":247},{\"_105\":176,\"_28\":178},\"enabled\",[],\"leftSection\",{\"_45\":2453,\"_2144\":2454},\"rightSection\",{\"_45\":2452},\"This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.\",\"Inside Self Storage is part of the Informa Markets Division of Informa PLC\",[2455,2456,2457,2458],{\"_105\":2465,\"_28\":2466},{\"_105\":2463,\"_28\":2464},{\"_105\":2461,\"_28\":2462},{\"_105\":2459,\"_28\":2460},\"TALENT\",\"http://informa.com/Talent/\",\"INVESTOR RELATIONS\",\"http://informa.com/Investors/\",\"ABOUT US\",\"https://informa.com/about-us/\",\"Informa PLC\",\"http://informa.com/\",{\"_26\":34,\"_28\":71},{\"_26\":32,\"_28\":72},{\"_26\":36,\"_28\":73},{\"_26\":2471,\"_28\":74},\"Instagram\",\"elnNewsletter\",\"elnWithoutNewsletter\",\"iirisAuthentication\",\"subBrand\",\"iasPetEnabled\",\"bridgedMediaEnabled\",\"ecommerceEnabled\",\"weather3MonthForecastEnabled\",\"cloudflareCachingEnabled\",\"transcendEnabled\",\"disablePaymentServiceHealthCheck\",\"shouldUseNewsletterManagement\",\"useMassRedirectsEngine\",\"purchaseRoutesEnabled\",\"ourProductsIconEnabled\",\"iirisForLeadGenLayoutEnabled\",\"props\",{\"_1931\":1932,\"_1933\":1934,\"_1935\":1827,\"_1936\":1937,\"_1938\":1939,\"_1940\":1941,\"_1942\":1943,\"_1944\":1945,\"_199\":1946},\"authenticationConfigId\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$--><script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a438b89f689a676f',t:'MTc5MDgyODkxMg=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>