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href="/self-storage-investing-real-estate/worry-free-investing-alex-pardo-shares-5-ways-to-fund-your-first-self-storage-facility-without-using-your-own-money" target="_self" data-discover="true">Worry-Free Investing: Alex Pardo Shares 5 Ways to Fund Your First Self-Storage Facility—Without Using Your Own Money</a></div><p class="HorizontalCard-Date" data-testid="horizontalCardDate">Jul 30, 2026</p></div></div></div><div class="ContentPreview HighlightContents-Content" data-module="content-preview" data-variant="card-horizontal"><div class="HorizontalCard"><div class="HorizontalCard-ImageWrapper"><a href="/automation/what-ai-tools-are-gen-z-self-storage-owners-using-in-their-operations-find-out-in-this-video-with-hunter-webb" target="_self" data-discover="true"><img data-component="image" class="HorizontalCard-Image" 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Find Out in This Video With Hunter Webb</a></div><p class="HorizontalCard-Date" data-testid="horizontalCardDate">Jul 23, 2026</p></div></div></div><div class="HighlightContents-DivEmpty"></div><div class="ContentPreview HighlightContents-Content" data-module="content-preview" data-variant="card-horizontal"><div class="HorizontalCard"><div class="HorizontalCard-ImageWrapper"><a href="/self-storage-development/development-decoded-self-storage-owner-wayde-elliott-and-angie-guerin-of-makorabco-share-their-expert-advice" target="_self" data-discover="true"><img data-component="image" class="HorizontalCard-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt47b85de694d45391/6a58fe550369d230f617486a/Decode_Self-Storage_Development.jpg?width=300&amp;auto=webp&amp;quality=80&amp;disable=upscale" 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target="_self" data-discover="true">Development Decoded: Self-Storage Owner Wayde Elliott and Angie Guerin of MakoRabco Share Their Expert Advice</a></div><p class="HorizontalCard-Date" data-testid="horizontalCardDate">Jul 16, 2026</p></div></div></div><div class="HighlightContents-DivEmpty"></div></div><a data-component="button" data-testid="highlightContentsActionLink" class="Button Button_size_medium Button_variant_darkOutlined HighlightContents-ActionLink" href="/videos" target="_self" data-discover="true"><span class="Button-ContentWrapper">View more</span></a></div><div class="HighlightContents-Wrapper"><p class="HighlightContents-Title" data-testid="highlightContentsTitle">Galleries</p><div class="HighlightContents-ItemsWrapper"><div class="ContentPreview HighlightContents-Content" data-module="content-preview" data-variant="card-horizontal"><div class="HorizontalCard"><div class="HorizontalCard-ImageWrapper"><a href="/market-conditions/the-2026-top-operators-lists-after-relative-quiet-last-year-large-acquisitions-and-significant-turnover-shake-up-the-latest-ranks" target="_self" data-discover="true"><img data-component="image" class="HorizontalCard-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg?width=300&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5c2a12d4dfb56089/6a6a3249b8ab351271dea138/2026_Top_Operators_feature.jpg?width=300&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="A snow globe with numbers in it in front of a self-storage facility" title="A snow globe with numbers in it in front of a self-storage facility"/></a><a class="HorizontalCard-IconWrapper" title="Link to all slideshow" aria-label="Redirect to All page" data-testid="content-preview-icon-link" 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Find Out in This Video With Hunter Webb\",\"/automation/what-ai-tools-are-gen-z-self-storage-owners-using-in-their-operations-find-out-in-this-video-with-hunter-webb\",{},\"Jul 23, 2026\",\"Automation\",\"/self-storage-security-technology/automation\",[372],0,{\"_189\":81,\"_190\":371},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt54c9d99ec04ff6c9/6a6232dcf2e0b5383bbb0e5d/SSTV_-_Hunter_Webb_Landlord_at_SSAUK_2026.jpg\",\"A man speaking on a stage\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":376,\"_163\":204,\"_165\":204,\"_166\":205,\"_168\":205,\"_169\":377,\"_171\":172,\"_173\":107,\"_174\":207,\"_176\":208,\"_178\":378,\"_180\":210,\"_182\":81,\"_183\":379,\"_185\":380},{\"_198\":215,\"_200\":216},{},[382],{\"_189\":81,\"_190\":381},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"/self-storage-security-technology\",\"bltc6f210edb3ce6f4b\",{\"_104\":386,\"_106\":386,\"_108\":147,\"_110\":387,\"_112\":113,\"_114\":113,\"_115\":388,\"_117\":389,\"_43\":390,\"_120\":391,\"_122\":123},\"Google Preferred Source\",\"#002244\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt757fcbf5b45e38dd/69fb706f269462a1078b75bf/google_preferred_source_badge_light_en@2x.png\",\"Google Preferred Source logo\",\"Set Inside Self-Storage as a \\\"preferred source\\\" to get quicker access to the news you value.\",{\"_124\":392,\"_126\":393},\"https://www.google.com/preferences/source?q=https://www.insideselfstorage.com/\",\"Add Us Now\",\"blt4ac55117fdab1d0c\",{\"_131\":81,\"_104\":396,\"_134\":397,\"_135\":398,\"_137\":138,\"_139\":399,\"_141\":400,\"_143\":144,\"_145\":401,\"_122\":123},\"CCM - ISS Store\",\"ISS Store Products\",{\"_250\":460,\"_251\":322},[403,404,405,406],{\"_146\":147,\"_148\":402},\"hide\",\"300_3v\",{\"_24\":155,\"_102\":447},{\"_24\":155,\"_102\":433},{\"_24\":155,\"_102\":420},{\"_24\":155,\"_102\":407},{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":408,\"_163\":409,\"_165\":409,\"_166\":410,\"_168\":410,\"_169\":411,\"_171\":412,\"_173\":107,\"_174\":241,\"_176\":242,\"_178\":413,\"_180\":292,\"_182\":81,\"_183\":414,\"_185\":415},{\"_198\":418,\"_200\":419},\"Protecting Your Self-Storage Assets: A Strategy to Help Owners Stay Out of the Risky and Expensive ‘Liability Loop’\",\"/iss-brand/protecting-your-self-storage-assets-a-strategy-to-help-owners-stay-out-of-the-risky-and-expensive-liability-loop-\",{},\"May 27, 2026\",[417],{\"_189\":81,\"_190\":416},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc05abd99784f0402/6a1740992a1ea9188d74ef79/Protect-Assets.jpg\",\"A person's hands with coins on either side with the shield symbol above it\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":421,\"_163\":422,\"_165\":422,\"_166\":423,\"_168\":423,\"_169\":424,\"_171\":425,\"_173\":107,\"_174\":241,\"_176\":242,\"_178\":426,\"_180\":292,\"_182\":81,\"_183\":427,\"_185\":428},{\"_198\":431,\"_200\":432},\"Video Seminar: Selecting the Right Vendors for Your Self-Storage Technology ‘Dream Team’\",\"/iss-brand/video-seminar-selecting-the-right-vendors-for-your-self-storage-technology-dream-team-\",{},\"Jun 10, 2026\",[430],{\"_189\":81,\"_190\":429},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt091dda5c20f86e0a/6a2ad9fec5d61a5fce0280d0/ISS_Store_-_Tech_Dream_Team.jpg\",\" A circle of virtual technology icons floating on top of the outside of a self-storage facility\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":434,\"_163\":435,\"_165\":436,\"_166\":437,\"_168\":437,\"_169\":438,\"_171\":439,\"_173\":107,\"_174\":241,\"_176\":242,\"_178\":440,\"_180\":210,\"_182\":81,\"_183\":441,\"_185\":442},{\"_198\":445,\"_200\":446},\"The Future Has Already Begun! Prepare Your Self-Storage Business for What’s Next With This 7-Seminar Video Bundle\",\"The Future Has Already Begun! Prepare Your Self-Storage Business for What’s Next With This 7-Seminar Video Bundle \",\"/iss-brand/the-future-has-already-begun-prepare-your-self-storage-business-for-what-s-next-with-this-7-seminar-video-bundle\",{},\"Jun 24, 2026\",[444],{\"_189\":81,\"_190\":443},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3060edcb272a2e5f/6a3b031cbb319404ec146103/Future-Years.jpg\",\"An image of the years in number lined up on a running track with the sunrise as a backdrop\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":448,\"_163\":449,\"_165\":449,\"_166\":450,\"_168\":450,\"_169\":451,\"_171\":452,\"_173\":107,\"_174\":241,\"_176\":242,\"_178\":453,\"_180\":292,\"_182\":81,\"_183\":454,\"_185\":455},{\"_198\":458,\"_200\":459},\"Video Seminar: Darren Kelley of Right Move Storage Helps You Improve Your Self-Storage Ancillary Revenue\",\"/iss-brand/video-seminar-darren-kelley-of-right-move-storage-helps-you-improve-your-self-storage-ancillary-revenue\",{},\"Jul 8, 2026\",[457],{\"_189\":81,\"_190\":456},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt1582f939a2b34ac2/6a4eb45a6fa1d15d0607f675/Ancillary_Revenue.png\",\"A graphic of the words Ancillary Revenue with dollar signs above and below them\",\"/series/iss-store\",\"bltabba3d36ddb644bf\",{\"_104\":463,\"_106\":107,\"_108\":147,\"_110\":464,\"_112\":465,\"_114\":113,\"_115\":466,\"_117\":467,\"_43\":468,\"_120\":469,\"_122\":123},\"EPM - Best of Business Winners 2026\",\"#f3d61b\",\"dark\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf13c0ba74b6e9a47/6a67825bc088427ca4ba43b8/ISS_2026_BoB_Winners_EPM.jpg\",\"The Inside Self-Storage 2026 Best of Business logo floating above a round golden platform with gold confetti floating in the air\",\"We’ve announced the winners of our 2026 BEST OF BUSINESS reader-choice poll, in which you and other self-storage professionals voted for your favorite industry suppliers. Top companies were identified in 40 key product and service categories. Get campaign details and see this year’s honorees!\",{\"_124\":470,\"_126\":471},\"https://www.insideselfstorage.com/iss-brand/inside-self-storage-best-of-business-2026\",\"SEE WINNERS\",\"module_section_promo_v2\",\"blt48bdba2d1ee1f236\",{\"_131\":132,\"_104\":475,\"_110\":107,\"_114\":113,\"_476\":477,\"_478\":479,\"_480\":481,\"_143\":144},\"Investing \u0026 Real Estate\",\"contentFeatured\",{\"_157\":308,\"_521\":522,\"_523\":107,\"_104\":310,\"_168\":524,\"_492\":525,\"_494\":107,\"_173\":107,\"_495\":314,\"_489\":526,\"_174\":271,\"_176\":272,\"_26\":311,\"_183\":527,\"_182\":81,\"_185\":528},\"contentGroup\",[485,486,487,488],\"button\",{\"_482\":483,\"_26\":484},\"text\",\"View More\",\"/self-storage-investing-real-estate\",{\"_489\":513,\"_174\":107,\"_176\":27,\"_104\":514,\"_168\":107,\"_492\":515,\"_494\":107,\"_173\":107,\"_495\":516,\"_26\":517,\"_157\":158,\"_183\":518,\"_182\":81,\"_185\":519},{\"_489\":505,\"_174\":107,\"_176\":27,\"_104\":506,\"_168\":507,\"_492\":508,\"_494\":107,\"_173\":107,\"_495\":368,\"_26\":509,\"_157\":359,\"_183\":510,\"_182\":81,\"_185\":511},{\"_489\":500,\"_174\":107,\"_176\":27,\"_104\":267,\"_168\":107,\"_492\":501,\"_494\":107,\"_173\":107,\"_495\":274,\"_26\":268,\"_157\":158,\"_183\":502,\"_182\":81,\"_185\":503},{\"_489\":490,\"_174\":107,\"_176\":27,\"_104\":491,\"_168\":107,\"_492\":493,\"_494\":107,\"_173\":107,\"_495\":274,\"_26\":496,\"_157\":158,\"_183\":497,\"_182\":81,\"_185\":498},\"keyword\",{\"_104\":107,\"_26\":27},\"Cost Segregation Explained: Why Many Self-Storage Owners Are Taking a Second Look at This Tax Strategy\",\"publishDate\",\"2026-07-27T17:27:00.000Z\",\"webinarStartDate\",\"count\",\"/tax-issues/cost-segregation-explained-why-many-self-storage-owners-are-taking-a-second-look-at-this-tax-strategy\",{\"_189\":81,\"_190\":499},{\"_187\":81,\"_188\":81},[],{\"_104\":107,\"_26\":27},\"2026-07-28T08:00:00.000Z\",{\"_189\":81,\"_190\":504},{\"_187\":81,\"_188\":81},[],{\"_104\":107,\"_26\":27},\"Worry-Free Investing: Alex Pardo Shares 5 Ways to Fund Your First Self-Storage Facility—Without Using Your Own Money\",\"/videos\",\"2026-07-30T15:19:08.000Z\",\"/self-storage-investing-real-estate/worry-free-investing-alex-pardo-shares-5-ways-to-fund-your-first-self-storage-facility-without-using-your-own-money\",{\"_189\":81,\"_190\":512},{\"_187\":81,\"_188\":81},[],{\"_104\":107,\"_26\":27},\"Self-Storage Real Estate Acquisitions and Sales: July 2026\",\"2026-07-30T18:39:00.000Z\",15,\"/self-storage-investing-real-estate/self-storage-real-estate-acquisitions-and-sales-july-2026\",{\"_189\":81,\"_190\":520},{\"_187\":81,\"_188\":81},[],\"image\",{\"_200\":320,\"_198\":319},\"summary\",\"/slideshows\",\"2026-07-31T00:00:00.000Z\",{\"_104\":271,\"_26\":272},{\"_189\":81,\"_190\":529},{\"_187\":81,\"_188\":81},[],\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_131\":132,\"_104\":536,\"_122\":123,\"_143\":144,\"_102\":537},\"adConfig\",{\"_535\":81},\"nativeAdOption\",\"Videos / Galleries / Blog\",[538,539,540],{\"_139\":1255,\"_104\":1256,\"_543\":1257},{\"_139\":1174,\"_104\":1175,\"_543\":1176},{\"_139\":541,\"_104\":542,\"_543\":544},[547,548,549],\"Blog\",\"moreContent\",{\"_104\":545,\"_26\":546},\"View more\",\"/series/iss-blog\",{\"_24\":155,\"_102\":856},{\"_24\":155,\"_102\":706},{\"_24\":155,\"_102\":550},{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":551,\"_163\":552,\"_553\":554,\"_555\":556,\"_165\":552,\"_166\":557,\"_168\":557,\"_169\":558,\"_171\":559,\"_180\":228,\"_174\":560,\"_176\":484,\"_178\":561,\"_182\":81,\"_185\":562,\"_183\":563},{\"_198\":704,\"_200\":705},\"ISS BLOG – The Self-Storage Market Shift Nobody Expected: My Advice for Buyers and Sellers\",\"articleSummary\",\"There are two critical forces reshaping the self-storage investment landscape right now, and they're changing the way buyers and sellers approach every deal. Unprecedented supply continues while housing turnover remains low, creating a perfect storm of stagnant occupancy and compressed pricing. A real estate professional shares his advice on how to navigate this new market.\",\"articleBody\",[568,569,570,571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587],\"/self-storage-investing-real-estate/iss-blog-the-self-storage-market-shift-nobody-expected-my-advice-for-buyers-and-sellers\",{},\"Jul 10, 2026\",\"Investing and Real Estate\",[565],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":564},[],{\"_41\":566,\"_195\":107,\"_135\":567},\"Moshe Tabbouche\",\"/author/moshe-tabbouche\",{\"_24\":588,\"_589\":700,\"_591\":701},{\"_24\":588,\"_589\":696,\"_591\":697},{\"_24\":588,\"_589\":692,\"_591\":693},{\"_24\":634,\"_589\":688,\"_591\":689},{\"_24\":588,\"_589\":684,\"_591\":685},{\"_24\":588,\"_589\":680,\"_591\":681},{\"_24\":588,\"_589\":676,\"_591\":677},{\"_24\":634,\"_589\":672,\"_591\":673},{\"_24\":588,\"_589\":668,\"_591\":669},{\"_24\":588,\"_589\":664,\"_591\":665},{\"_24\":634,\"_589\":660,\"_591\":661},{\"_24\":588,\"_589\":656,\"_591\":657},{\"_24\":588,\"_589\":652,\"_591\":653},{\"_24\":588,\"_589\":648,\"_591\":649},{\"_24\":588,\"_589\":644,\"_591\":645},{\"_24\":588,\"_589\":640,\"_591\":641},{\"_24\":634,\"_589\":635,\"_591\":636},{\"_24\":588,\"_589\":630,\"_591\":631},{\"_24\":588,\"_589\":626,\"_591\":627},{\"_24\":588,\"_589\":590,\"_591\":592},\"paragraph\",\"attrs\",{\"_625\":109},\"content\",[593,594,595,596,597],{\"_24\":482,\"_598\":622,\"_482\":623},{\"_24\":482,\"_598\":616,\"_482\":617},{\"_24\":482,\"_598\":613,\"_482\":614},{\"_24\":482,\"_598\":603,\"_482\":604},{\"_24\":482,\"_598\":599,\"_482\":600},\"marks\",[601],\".\",{\"_24\":602},\"italic\",[605,606],\"moshe@granstoneis.com\",{\"_24\":135,\"_589\":607},{\"_24\":602},{\"_250\":608,\"_609\":610,\"_611\":-5,\"_612\":-5},\"mailto:moshe@granstoneis.com\",\"target\",\"_self\",\"rel\",\"class\",[615],\", a boutique brokerage company specializing in self-storage. He’s closed more than $63 million and 567,000 net rentable square feet across seven states since joining the company in 2023. He focuses on the mid-Atlantic and Southeast markets. To reach him, call 614.812.0776 or email \",{\"_24\":602},[618,619],\"Grandstone Storage Investment Sales\",{\"_24\":135,\"_589\":620},{\"_24\":602},{\"_250\":621,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://grandstoneis.com/\",[624],\"Moshe Tabbouche is a senior associate at \",{\"_24\":602},\"textAlign\",{\"_625\":109},[628],{\"_24\":482,\"_482\":629},\"For self-storage owners who are thinking about selling, the honest conversation is about what the asset is worth based on what it’s doing today. For buyers, it’s about having enough conviction in the in-place numbers that you don’t need the future to bail you out. The market isn’t broken. It just takes a lot more work than it used to.\",{\"_625\":109},[632],{\"_24\":482,\"_482\":633},\"There’s a lot of uncertainty in the self-storage investing market right now. Rates are unclear, housing has no firm recovery timeline and new supply keeps delivering. In that environment, the answer isn’t to wait. It’s to do the work. You must really understand the specific asset and submarket, the competitive set, what’s coming, and what’s already there. The operators and investors who are winning right now aren’t the ones with the best macro view. It’s the ones doing the most thorough job at the property and market level.\",\"heading\",{\"_625\":109,\"_639\":181},[637],{\"_24\":482,\"_482\":638},\"What This Means\",\"level\",{\"_625\":109},[642],{\"_24\":482,\"_482\":643},\"The deals that are getting done are the ones where the in-place story is strong. They’re stabilized assets in markets with limited new supply coming. Everything else involves a growing gap between where sellers want to be and where buyers are willing to go.\",{\"_625\":109},[646],{\"_24\":482,\"_482\":647},\"This is where a lot of deals are getting stuck. Self-storage sellers are anchored to values that made sense when the market rewarded forward-looking underwriting. Buyers are anchored to what’s in front of them today. That gap is real and it’s stalling transactions.\",{\"_625\":109},[650],{\"_24\":482,\"_482\":651},\"The horizon for cash flow has been compressed. Three to six months is what I’m hearing from buyers, not “We think this market recovers in 2027.” They need to see and believe the return is coming fast. The uncertainty around supply, housing and interest rates makes anything beyond that feel like a guess.\",{\"_625\":109},[654],{\"_24\":482,\"_482\":655},\"That’s mostly gone now. Buyers are valuing what they can see today—in-place income, current occupancy and actual rates in the current competitive environment. If getting to the purchase price requires assuming things get better, there’s hesitation, even when year one looks fine on paper.\",{\"_625\":109},[658],{\"_24\":482,\"_482\":659},\"A few years ago, self-storage buyers were willing to pay for future value. A property at 75% occupancy could be priced on the path to 90%, with rent growth assumptions built in over two or three years. That worked when the market was moving in the right direction and the data supported it.\",{\"_625\":109,\"_639\":181},[662],{\"_24\":482,\"_482\":663},\"How Underwriting Has Actually Changed\",{\"_625\":109},[666],{\"_24\":482,\"_482\":667},\"So, moves stay down, and one of self-storage’s most reliable demand drivers stays quiet. There’s no clear timeline for when that changes, and that uncertainty is a big part of what’s making buyers so hesitant right now.\",{\"_625\":109},[670],{\"_24\":482,\"_482\":671},\"Self-storage demand and housing turnover are connected. When people move, they store. Existing home sales peaked at around 6.5 million units per year in 2021. Currently, that number is sitting around 4 million annualized, according the National Association of Realtors. Rates briefly dipped below 6%, but they’re back up and the lock-in effect is still very much in play. Most homeowners are sitting on mortgages at 3% or below and have no real reason to sell.\",{\"_625\":109,\"_639\":181},[674],{\"_24\":482,\"_482\":675},\"The Housing Market Hasn’t Recovered\",{\"_625\":109},[678],{\"_24\":482,\"_482\":679},\"The rent data backs this up. Across 30 major markets tracked by Yardi, average asking rates declined year-over-year from first-quarter 2025 to first-quarter 2026. Some markets are getting hit harder than others. Tampa, Florida, is down 5.3%; Houston by 4.1%; Charlotte, North Carolina by 3.6%; and Orlando, Florida, by 3.4%. All were among the most active development markets of the last four years.\",{\"_625\":109},[682],{\"_24\":482,\"_482\":683},\"That’s the environment self-storage operators are competing in right now. New supply doesn’t just add units, it multiplies competitors in lease-up mode who are pricing aggressively to fill space. That makes it harder for existing competitors to push rates. It also slows their move-ins and creates the occupancy stagnation a lot of owners are scratching their heads over.\",{\"_625\":109},[686],{\"_24\":482,\"_482\":687},\"A lot of self-storage product has been built in recent years, and more is coming. According to Yardi Matrix, a provider of real estate data and market intelligence, more than 5,100 facilities were delivered or are under construction nationwide between 2021 and 2027. This represents approximately 363 million net rentable square feet of new supply added to a market that had roughly 4.2 billion square feet at the end of last year. In 2026 alone, more than 105 million square feet is expected across 1,444 properties. Projections show 80 to 100 million square feet per year of new deliveries continuing all the way through 2031.\",{\"_625\":109,\"_639\":181},[690],{\"_24\":482,\"_482\":691},\"The Supply Problem Isn’t Going Away\",{\"_625\":109},[694],{\"_24\":482,\"_482\":695},\"That’s a real shift, and it’s driven by two critical factors: self-storage supply and the housing market.\",{\"_625\":109},[698],{\"_24\":482,\"_482\":699},\"Facility operators are seeing some of the slowest lease-up velocity in recent memory. Occupancy rates are flat. Rent increases that would’ve stuck two or three years ago aren’t tolerated today. As a result, buyers have gotten extremely conservative about what they’re willing to underwrite. If the return isn’t visible quickly after closing—we’re talking three to six months—the deal is a tough sell. Nobody wants to invest in a story about what the asset will look like in year three.\",{\"_625\":109},[702],{\"_24\":482,\"_482\":703},\"It’s worth talking about what’s happening in the self-storage real estate landscape right now. From where I sit, talking to owners, investors and buyers every day, the market is in a place a lot of people weren’t expecting.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc0364409b3b17968/6a5023ecdc25b25d5f5ca029/Question-Arrows.jpg\",\"An image of a question mark on a square block with a red arrow on the right and a green arrow on the left\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":707,\"_163\":708,\"_553\":709,\"_555\":710,\"_165\":708,\"_166\":711,\"_168\":711,\"_169\":712,\"_171\":713,\"_180\":714,\"_174\":715,\"_176\":716,\"_178\":717,\"_182\":81,\"_185\":718,\"_183\":719},{\"_198\":854,\"_200\":855},\"ISS BLOG – Creative Streams and Community Needs: Fresh Ways to Generate Ancillary Self-Storage Revenue\",\"In today’s increasingly saturated self-storage markets, facility operators are discovering that they need to think beyond traditional sources of income if they want to compete for customers and maximize revenue. Many already offer ancillaries like moving/packing supplies, truck rentals and tenant insurance, but some are getting more imaginative. In this post, associate editor Ron Matejko shares real-world examples of options being explored today and offers a couple ideas of his own.\",[724,725,726,727,728,729,730,731,732,733,734,735,736,737,738,739,740],\"/self-storage-profit-centers/iss-blog-creative-streams-and-community-needs-fresh-ways-to-generate-ancillary-self-storage-revenue\",{},\"Jul 17, 2026\",4,\"Profit Centers\",\"/self-storage-profit-centers\",[721],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":720},[],{\"_41\":722,\"_195\":107,\"_135\":723},\"Ron Matejko\",\"/author/ron-matejko\",{\"_24\":588,\"_589\":843,\"_591\":844},{\"_24\":588,\"_589\":839,\"_591\":840},{\"_24\":634,\"_589\":835,\"_591\":836},{\"_24\":588,\"_589\":831,\"_591\":832},{\"_24\":588,\"_589\":819,\"_591\":820},{\"_24\":588,\"_589\":807,\"_591\":808},{\"_24\":588,\"_589\":797,\"_591\":798},{\"_24\":634,\"_589\":793,\"_591\":794},{\"_24\":588,\"_589\":781,\"_591\":782},{\"_24\":588,\"_589\":777,\"_591\":778},{\"_24\":634,\"_589\":773,\"_591\":774},{\"_24\":588,\"_589\":769,\"_591\":770},{\"_24\":588,\"_589\":757,\"_591\":758},{\"_24\":588,\"_589\":753,\"_591\":754},{\"_24\":588,\"_589\":749,\"_591\":750},{\"_24\":588,\"_589\":745,\"_591\":746},{\"_24\":588,\"_589\":741,\"_591\":742},{\"_625\":109},[743],{\"_24\":482,\"_482\":744},\"The self-storage industry has always been about maximizing underutilized space, but for too long, that thinking was only applied to customers’ stuff. Now it’s finally being applied to the overall square footage of each property, and the possibilities feel endless.\",{\"_625\":109},[747],{\"_24\":482,\"_482\":748},\"All of these examples share a common thread: They’re born from operators who stopped asking “What can we store?” and started asking “What does our community need?” They’re solutions to real customer problems. And honestly? I think we’re just scratching the surface.\",{\"_625\":109},[751],{\"_24\":482,\"_482\":752},\"My two sons gave me this idea. One of them buys and resells decommissioned police vehicles and regularly has them detailed just before listing them for sale. My younger son had a custom-detailing company for a short time, and I saw how people are comfortable with paying hundreds of dollars for this service. If I didn’t run my own detailing business, I’d lease the space to an existing company and take a percentage of the revenue instead of charging them rent.\",{\"_625\":109},[755],{\"_24\":482,\"_482\":756},\"I’ve also considered owning a boat/RV storage facility instead of self-storage. Most communities in Phoenix have homeowners associations, and there are many retirement-age residents here, a key ownership demographic of these vehicles. They also have disposable income, which is why, if I went in this direction, I’d build a couple of bays and offer high-end vehicle-detailing services.\",{\"_625\":109},[759,760,761],{\"_24\":482,\"_482\":768},{\"_24\":482,\"_598\":763,\"_482\":764},{\"_24\":482,\"_482\":762},\" at their five-story, 600-unit Shutter Store Self Storage buildings in Horwich and Northwich England.\",[765],\"added a drive-thru café\",{\"_24\":135,\"_589\":766},{\"_250\":767,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://www.insideselfstorage.com/eco-friendly-storage/wukpg-pursues-northwich-england-self-storage-project-with-living-walls-other-green-features\",\"I like how this concept requires so little land, plus, it would add another revenue stream, drive daily traffic that raises brand awareness, and create natural exposure with potential customers who might not otherwise visit the property. Tenants would likely become shop customers, too. I’m not familiar with this pairing in the U.S., but Western UK Property Group, a developer and investor of commercial and residential real estate, \",{\"_625\":109},[771],{\"_24\":482,\"_482\":772},\"Those of you who have read my past blog posts know that I’m interested in owning a self-storage business someday. I know many facilities are built close to the road with minimal space in front of the building, but if there’s room, I’d consider adding a drive-thru coffee shop, which is a very popular concept here in Phoenix.\",{\"_625\":109,\"_639\":210},[775],{\"_24\":482,\"_482\":776},\"My Own Vision\",{\"_625\":109},[779],{\"_24\":482,\"_482\":780},\"As you can see, the value of an ancillary offering isn’t always measured in immediate returns. Sometimes, the highest return on investment comes in the form of eliminating friction and building community value.\",{\"_625\":109},[783,784,785],{\"_24\":482,\"_482\":792},{\"_24\":482,\"_598\":787,\"_482\":788},{\"_24\":482,\"_482\":786},\" for McCall Fire and Emergency Medical Services, which had previously rented units from the operator, and leased it to them for only $1 per year for 100 years. While this isn’t a revenue generator per se, it allowed Hurless to avoid significant impact fees and infrastructure requirements while securing approvals for a project that initially met with local resistance.\",[789],\"added a satellite station\",{\"_24\":135,\"_589\":790},{\"_250\":791,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://valleylookout.com/2026/07/13/mccall-stor-it-expansion-inches-toward-construction/\",\"Stor-It Self Storage came up with an idea for an expansion at its McCall, Idaho, location that not only accelerated the approval process and reduced municipal costs, it created a 24/7 crime deterrent, provided significant tax advantages, and established both brand equity and community goodwill. Company owner C.W. Hurless \",{\"_625\":109,\"_639\":274},[795],{\"_24\":482,\"_482\":796},\"The luxury wine cellar at the Storefriendly Lai Chi Kok facility\",{\"_625\":109},[799],{\"_24\":521,\"_589\":800},{\"_625\":109,\"_198\":801,\"_200\":802,\"_104\":-5,\"_803\":804},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8adcd7f708b1895e/6a594b93be722d3566c66515/ISS_Blog_-_Storefriendly_wine_lounge.jpg\",\"ISS_Blog_-_Storefriendly_wine_lounge.jpg\",\"style\",{\"_805\":806},\"float\",\"center\",{\"_625\":109},[809,810,811],{\"_24\":482,\"_482\":818},{\"_24\":482,\"_598\":813,\"_482\":814},{\"_24\":482,\"_482\":812},\" to its 12-story building in the Lai Chi Kok district of Hong Kong, putting its own twist on the concept to make it feel like a high-end private members’ club. In addition to a dedicated floor for professional-grade wine storage, members have access to an exclusive wine-tasting space and VIP lounge. This allowed the operator to tap into a high-margin community of collectors, who rented the space to host private tastings or social gatherings. Wine storage is offered at U.S. facilities, too, but I haven’t seen the concept expanded to this level here.\",[815],\"added a luxury wine cellar\",{\"_24\":135,\"_589\":816},{\"_250\":817,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://www.insideselfstorage.com/facility-operators/storefriendly-launches-wine-storage-at-lai-chi-kok-facility\",\"Asia self-storage operator Storefriendly \",{\"_625\":109},[821,822,823],{\"_24\":482,\"_482\":830},{\"_24\":482,\"_598\":825,\"_482\":826},{\"_24\":482,\"_482\":824},\" at its Pittsburgh and Warren, Ohio, locations. Musicians can rent these sound-proof spaces to practice their craft during off-peak evening hours—at premium rates, of course. This not only generated a new revenue stream for the business, it created a welcoming place for a dedicated community of artists.\",[827],\"concept of 412 Studios\",{\"_24\":135,\"_589\":828},{\"_250\":829,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://www.insideselfstorage.com/self-storage-profit-centers/storexpress-draws-in-revenue-with-art-studios-band-rooms-and-other-creative-profit-centers\",\"For example, StorExpress branded the \",{\"_625\":109},[833],{\"_24\":482,\"_482\":834},\"Over the past few years, as the self-storage market has worked to burn off excess inventory from the most recent development boom, operators have recognized that they can’t just rent space anymore. Many are exploring new sources of revenue—products and services their local competitors aren’t likely to offer.\",{\"_625\":109,\"_639\":210},[837],{\"_24\":482,\"_482\":838},\"Revenue Evolution = Revolution?\",{\"_625\":109},[841],{\"_24\":482,\"_482\":842},\"My first reaction was surprise at how unique the idea was, but then I was impressed with the creative thinking behind it. It showed me that self-storage operators are thinking way beyond traditional sources of ancillary revenue like locks, boxes, truck rentals, tenant insurance and vehicle storage.\",{\"_625\":109},[845,846,847],{\"_24\":482,\"_482\":853},{\"_24\":482,\"_598\":848,\"_482\":849},{\"_24\":482,\"_482\":600},[850],\"an 18-megawatt data center\",{\"_24\":135,\"_589\":851},{\"_250\":852,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://www.insideselfstorage.com/facility-operators/prime-group-holdings-faces-opposition-in-quest-to-add-data-center-to-marietta-ga-self-storage-facility\",\"Last week, I was writing a news story about Prime Group Holdings and its plans to enhance its facility in Marietta, Georgia. I had to read the source information twice because I’d never seen anything like this in the industry before. The company was seeking permission from the city council to convert a portion of its 90,000-square-foot building into \",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt6bde4d0609f29ce1/6a5940ec22927743cff65913/ISS_Blog_-_Matejko_ancillary_revenue.jpg\",\"Light bulb explodes with colorful dry paint, sparks and splashes on a black background\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":857,\"_163\":858,\"_553\":859,\"_555\":860,\"_165\":858,\"_166\":861,\"_168\":861,\"_169\":862,\"_171\":863,\"_180\":714,\"_174\":864,\"_176\":865,\"_178\":866,\"_182\":81,\"_185\":867,\"_183\":868},{\"_198\":1172,\"_200\":1173},\"ISS BLOG - The Disconnect I See Between Self-Storage Leadership and Facility Managers, Plus How to Fix It\",\"There’s a disconnect appearing in the self-storage industry between corporate leadership and facility managers. This operational blind spot is increasing employee turnover, eroding the customer experience and quietly undermining asset performance. In this post, an operations expert explains why it’s imperative to recognize frontline staff as strategic partners and how to provide them with the support they need to thrive.\",[873,874,875,876,877,878,879,880,881,882,883,884,885,886,887,888,889,890,891,892,893,894,895,896,897,898,899],\"/staffing/iss-blog-the-disconnect-i-see-between-self-storage-leadership-and-facility-managers-plus-how-to-fix-it\",{},\"Jul 24, 2026\",\"Staffing\",\"/self-storage-management-operation/staffing\",[870],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":869},[],{\"_41\":871,\"_195\":107,\"_135\":872},\"Shiela Keifer \",\"/author/shiela-keifer\",{\"_24\":588,\"_589\":1168,\"_591\":1169},{\"_24\":588,\"_589\":1164,\"_591\":1165},{\"_24\":945,\"_591\":1142},{\"_24\":588,\"_589\":1138,\"_591\":1139},{\"_24\":634,\"_589\":1134,\"_591\":1135},{\"_24\":588,\"_589\":1130,\"_591\":1131},{\"_24\":588,\"_589\":1126,\"_591\":1127},{\"_24\":588,\"_589\":1122,\"_591\":1123},{\"_24\":945,\"_591\":1086},{\"_24\":588,\"_589\":1082,\"_591\":1083},{\"_24\":634,\"_589\":1078,\"_591\":1079},{\"_24\":588,\"_589\":1074,\"_591\":1075},{\"_24\":588,\"_589\":1066,\"_591\":1067},{\"_24\":588,\"_589\":1058,\"_591\":1059},{\"_24\":588,\"_589\":1050,\"_591\":1051},{\"_24\":588,\"_589\":1041,\"_591\":1042},{\"_24\":588,\"_589\":1037,\"_591\":1038},{\"_24\":634,\"_589\":1033,\"_591\":1034},{\"_24\":588,\"_589\":1029,\"_591\":1030},{\"_24\":945,\"_591\":993},{\"_24\":588,\"_589\":989,\"_591\":990},{\"_24\":945,\"_591\":946},{\"_24\":588,\"_589\":941,\"_591\":942},{\"_24\":634,\"_589\":937,\"_591\":938},{\"_24\":588,\"_589\":933,\"_591\":934},{\"_24\":588,\"_589\":929,\"_591\":930},{\"_24\":588,\"_589\":900,\"_591\":901},{\"_625\":109},[902,903,904,905,906,907],{\"_24\":482,\"_598\":926,\"_482\":927},{\"_24\":482,\"_598\":920,\"_482\":921},{\"_24\":482,\"_482\":919},{\"_24\":482,\"_598\":916,\"_482\":917},{\"_24\":482,\"_598\":910,\"_482\":911},{\"_24\":482,\"_598\":908,\"_482\":600},[909],{\"_24\":602},[912,913],\"info@storagecaves.com\",{\"_24\":135,\"_589\":914},{\"_24\":602},{\"_250\":915,\"_609\":610,\"_611\":-5,\"_612\":-5},\"mailto:info@storagecaves.com\",[918],\" where she focuses on premium customer experience, operational excellence and high‑performance teams. To reach her, email \",{\"_24\":602},\",\",[922,923],\"Storage Caves\",{\"_24\":135,\"_589\":924},{\"_24\":602},{\"_250\":925,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://storagecaves.com/\",[928],\"Shiela Keifer is a strategic operations and brand leader with more than 20 years of experience in retail leadership and more than a decade in the self‑storage industry. She’s served in roles ranging from assistant to regional to operations manager, then as director overseeing multi‑state portfolios. Today, she leads strategic operations and partner development for \",{\"_24\":602},{\"_625\":109},[931],{\"_24\":482,\"_482\":932},\"Take care of your people, and they’ll take care of your business. In self‑storage, it really is that simple.\",{\"_625\":109},[935],{\"_24\":482,\"_482\":936},\"As portfolios grow, the self-storage industry must confront a simple truth: Technology enhances operations, but people drive them. Operators who close the gap between leadership and frontline teams will outperform those who don’t. Engaged managers create better customer experiences, stronger communities and more resilient businesses.\",{\"_625\":109,\"_639\":181},[939],{\"_24\":482,\"_482\":940},\"The Path Forward\",{\"_625\":109},[943],{\"_24\":482,\"_482\":944},\"I’m fortunate to work for a company that embodies this philosophy. Employee value isn’t just a talking point, it’s a practice. Successes are shared, contributions are recognized, and the culture reflects genuine respect for the people who make the business run.\",\"bulletList\",[947,948,949,950,951],{\"_24\":952,\"_591\":983},{\"_24\":952,\"_591\":977},{\"_24\":952,\"_591\":971},{\"_24\":952,\"_591\":965},{\"_24\":952,\"_591\":953},\"listItem\",[954],{\"_24\":588,\"_589\":955,\"_591\":956},{\"_625\":109},[957,958,959],{\"_24\":482,\"_482\":964},{\"_24\":482,\"_598\":961,\"_482\":962},{\"_24\":482,\"_482\":960},\" people, not replace them\",[963],\"enhance\",{\"_24\":602},\"Use technology to \",[966],{\"_24\":588,\"_589\":967,\"_591\":968},{\"_625\":109},[969],{\"_24\":482,\"_482\":970},\"Build cultures where success is shared, not siloed\",[972],{\"_24\":588,\"_589\":973,\"_591\":974},{\"_625\":109},[975],{\"_24\":482,\"_482\":976},\"Invest in training, marketing and modern operational tools\",[978],{\"_24\":588,\"_589\":979,\"_591\":980},{\"_625\":109},[981],{\"_24\":482,\"_482\":982},\"Maintain clear, consistent communication across all levels\",[984],{\"_24\":588,\"_589\":985,\"_591\":986},{\"_625\":109},[987],{\"_24\":482,\"_482\":988},\"Treat managers as strategic partners, not task executors\",{\"_625\":109},[991],{\"_24\":482,\"_482\":992},\"Meanwhile, frontline managers—who speak with customers daily—often have the clearest insight into why prospects convert or walk away. When leadership fails to incorporate that feedback into their marketing strategy, performance suffers. The next generation of high‑performing self-storage operators will be those who:\",[994,995,996,997,998],{\"_24\":952,\"_591\":1023},{\"_24\":952,\"_591\":1017},{\"_24\":952,\"_591\":1011},{\"_24\":952,\"_591\":1005},{\"_24\":952,\"_591\":999},[1000],{\"_24\":588,\"_589\":1001,\"_591\":1002},{\"_625\":109},[1003],{\"_24\":482,\"_482\":1004},\"Modern customer-relationship management and follow‑up systems\",[1006],{\"_24\":588,\"_589\":1007,\"_591\":1008},{\"_625\":109},[1009],{\"_24\":482,\"_482\":1010},\"Reputation management\",[1012],{\"_24\":588,\"_589\":1013,\"_591\":1014},{\"_625\":109},[1015],{\"_24\":482,\"_482\":1016},\"Website conversion optimization\",[1018],{\"_24\":588,\"_589\":1019,\"_591\":1020},{\"_625\":109},[1021],{\"_24\":482,\"_482\":1022},\"Paid digital campaigns\",[1024],{\"_24\":588,\"_589\":1025,\"_591\":1026},{\"_625\":109},[1027],{\"_24\":482,\"_482\":1028},\"Search engine optimization and local search\",{\"_625\":109},[1031],{\"_24\":482,\"_482\":1032},\"Today’s self-storage customers shop online. They compare facilities digitally long before they walk through the door. Yet some operators still rely on outdated outreach while underinvesting in:\",{\"_625\":109,\"_639\":181},[1035],{\"_24\":482,\"_482\":1036},\"Marketing Has Evolved, But Many Operators Haven’t\",{\"_625\":109},[1039],{\"_24\":482,\"_482\":1040},\"The message is clear: Operational performance is directly tied to employee experience.\",{\"_625\":109},[1043,1044],{\"_24\":482,\"_598\":1046,\"_482\":1047},{\"_24\":482,\"_482\":1045},\" Cushman \u0026 Wakefield’s 2025 Self‑Storage National Report shows that real estate investment trusts with strong training and employee-engagement programs outperform peers by 200 to 350 basis points in net-operating-income growth. Facilities with stable management teams maintain higher street rates and lower delinquency.\",[1048],\"Performance is diverging.\",{\"_24\":1049},\"bold\",{\"_625\":109},[1052,1053],{\"_24\":482,\"_598\":1055,\"_482\":1056},{\"_24\":482,\"_482\":1054},\" Despite 84% of customers starting their rental journey online, nearly 40% of small and mid‑sized self-storage operators still rely on outdated grassroots marketing. Only 52% actively manage their Google Business Profile, despite it being the No. 1 conversion driver. Operators who invest in digital marketing see 10% to 25% higher same‑store revenue growth.\",[1057],\"Marketing has outpaced operator investment.\",{\"_24\":1049},{\"_625\":109},[1060,1061],{\"_24\":482,\"_598\":1063,\"_482\":1064},{\"_24\":482,\"_482\":1062},\" The Yardi Matrix 2025 consumer insights show that 72% of self-storage renters expect immediate digital communication. Moreover, 58% say staff responsiveness influences their choice more than price. Locations with strong staff reviews average 5% to 8% higher occupancy.\",[1065],\"Customer expectations have shifted.\",{\"_24\":1049},{\"_625\":109},[1068,1069],{\"_24\":482,\"_598\":1071,\"_482\":1072},{\"_24\":482,\"_482\":1070},\" SSA labor data and operator surveys show that self-storage manager turnover increased 27% from 2021 to 2024. In 2025, the average cost to replace a manager exceeded $8,000 to $12,000 when factoring in training, lost conversions and downtime.\",[1073],\"Manager turnover is rising.\",{\"_24\":1049},{\"_625\":109},[1076],{\"_24\":482,\"_482\":1077},\"Industry metrics reinforce what self-storage operators see on the ground. Consider the following.\",{\"_625\":109,\"_639\":181},[1080],{\"_24\":482,\"_482\":1081},\"The Data Behind the Disconnect\",{\"_625\":109},[1084],{\"_24\":482,\"_482\":1085},\"The result is a frontline workforce that feels unheard, undervalued and unsupported. These conditions directly impact self-storage leasing performance.\",[1087,1088,1089,1090,1091],{\"_24\":952,\"_591\":1116},{\"_24\":952,\"_591\":1110},{\"_24\":952,\"_591\":1104},{\"_24\":952,\"_591\":1098},{\"_24\":952,\"_591\":1092},[1093],{\"_24\":588,\"_589\":1094,\"_591\":1095},{\"_625\":109},[1096],{\"_24\":482,\"_482\":1097},\"Operational blind spots that widen as portfolios scale\",[1099],{\"_24\":588,\"_589\":1100,\"_591\":1101},{\"_625\":109},[1102],{\"_24\":482,\"_482\":1103},\"Minimal input from managers regardless of their direct customer insight\",[1105],{\"_24\":588,\"_589\":1106,\"_591\":1107},{\"_625\":109},[1108],{\"_24\":482,\"_482\":1109},\"Underinvestment in training and modern marketing\",[1111],{\"_24\":588,\"_589\":1112,\"_591\":1113},{\"_625\":109},[1114],{\"_24\":482,\"_482\":1115},\"Accountability issues caused by unclear expectations\",[1117],{\"_24\":588,\"_589\":1118,\"_591\":1119},{\"_625\":109},[1120],{\"_24\":482,\"_482\":1121},\"Communication gaps between corporate and store teams\",{\"_625\":109},[1124],{\"_24\":482,\"_482\":1125},\"Leaders who recognize the value self-storage managers bring to the table and align company expectations with the actual conditions their teams are navigating create a healthier culture, which leads to better performance. When the two sides aren’t working from the same understanding of the business, trust erodes. This disconnect shows up in predictable ways:\",{\"_625\":109},[1128],{\"_24\":482,\"_482\":1129},\"Facility managers, meanwhile, are being trained to follow industry trends, which clearly show the market softening right now. When expectations don’t reflect those realities, it puts unnecessary pressure on the people closest to the customer.\",{\"_625\":109},[1132],{\"_24\":482,\"_482\":1133},\"Having worked my way up from self-storage assistant manager to operations director, I’ve seen the disconnect from every angle. It typically begins with visibility. In many organizations, executives operate at a strategic level that can feel far removed from day‑to‑day operations. That distance isn’t intentional, but it can create gaps in understanding.\",{\"_625\":109,\"_639\":181},[1136],{\"_24\":482,\"_482\":1137},\"Where the Leadership/Manager Disconnect Begins\",{\"_625\":109},[1140],{\"_24\":482,\"_482\":1141},\"Technology enhances self-storage operations. It doesn’t replace the human differentiator that drives leasing.\",[1143,1144,1145],{\"_24\":952,\"_591\":1158},{\"_24\":952,\"_591\":1152},{\"_24\":952,\"_591\":1146},[1147],{\"_24\":588,\"_589\":1148,\"_591\":1149},{\"_625\":109},[1150],{\"_24\":482,\"_482\":1151},\"Google reviews mentioning staff friendliness correlate with higher occupancy and longer length of stay.\",[1153],{\"_24\":588,\"_589\":1154,\"_591\":1155},{\"_625\":109},[1156],{\"_24\":482,\"_482\":1157},\"Locations with high manager turnover experience up to 22% higher delinquency.\",[1159],{\"_24\":588,\"_589\":1160,\"_591\":1161},{\"_625\":109},[1162],{\"_24\":482,\"_482\":1163},\"Facilities with engaged, long‑tenured managers show 12% to 18% higher conversion rates.\",{\"_625\":109},[1166],{\"_24\":482,\"_482\":1167},\"Our industry has embraced automation at record speed. According to the 2025 Self Storage Association (SSA) demand study, 84% of renters begin their search online; 41% complete a rental digitally, up from 30% in 2023; and more than 60% of customers expect contactless or hybrid leasing options. Operators have responded with kiosks, AI‑driven revenue tools and centralized call centers. But this shift has created a dangerous misconception that strong onsite management is optional. The data says otherwise:\",{\"_625\":109},[1170],{\"_24\":482,\"_482\":1171},\"Self‑storage operators today face an industry landscape defined by increased competition and rising labor costs. Technology adoption is accelerating, digital leasing is now mainstream, and customer expectations continue to shift. Yet beneath all this evolution lies an operational challenge that’s far more pressing: The widening disconnect between leadership and frontline management. This gap is becoming a significant performance risk—and the data proves it.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5336b22dcc4d39e1/6a62427832f2cf14201cdb56/Disconnect-Wires.jpg\",\"An image of two sets of wires that have been split\",[1177,1178,1179],\"Galleries\",{\"_104\":545,\"_26\":524},{\"_24\":155,\"_102\":1236},{\"_24\":155,\"_102\":1204},{\"_24\":155,\"_102\":1180},{\"_157\":308,\"_137\":159,\"_160\":138,\"_161\":1181,\"_163\":1182,\"_553\":107,\"_555\":1183,\"_165\":1182,\"_166\":1184,\"_168\":1184,\"_169\":1185,\"_171\":1186,\"_180\":1187,\"_174\":1188,\"_176\":1189,\"_178\":1190,\"_182\":81,\"_185\":1191,\"_183\":1192},{\"_198\":1202,\"_200\":1203},\"Protect Your Bottom Line! Strategies to Shield and Grow Self-Storage Net Operating Income and Asset Value\",[1197],\"/revenue-management/protect-your-bottom-line-strategies-to-shield-and-grow-self-storage-net-operating-income-and-asset-value\",{},\"Feb 27, 2026\",25,\"Revenue Management\",\"/self-storage-management-operation/revenue-management\",[1194],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1193},[],{\"_41\":1195,\"_195\":107,\"_135\":1196},\"Scott Holland\",\"/author/scott-holland\",{\"_24\":588,\"_589\":1198,\"_591\":1199},{\"_625\":109},[1200],{\"_24\":482,\"_482\":1201},\"While self-storage is widely considered a recession-proof industry because of its resilience during tough economic times, that doesn’t mean your net operating income (NOI) is indestructible. Many factors can quickly erode profits, making it essential to protect your bottom line. This gallery shares operational strategies that preserve and even grow your NOI, which also maximizes facility value.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb37e79c74cb704e4/69a0aba266382600086535c3/Gallery_-_Protect_NOI.jpg\",\"An open hand with a shield with a dollar sign on it floating above it\",{\"_157\":308,\"_137\":159,\"_160\":138,\"_161\":1205,\"_163\":1206,\"_553\":107,\"_555\":1207,\"_165\":1206,\"_166\":1208,\"_168\":1208,\"_169\":1209,\"_171\":1210,\"_180\":1211,\"_174\":1212,\"_176\":1213,\"_178\":1214,\"_182\":81,\"_185\":1215,\"_183\":1216},{\"_198\":1234,\"_200\":1235},\"Fully Functional, Aesthetically Phenomenal: Self-Storage Design Showcase 2026\",[1219,1220,1221],\"/facility-design/fully-functional-aesthetically-phenomenal-self-storage-design-showcase-2026\",{},\"May 29, 2026\",54,\"Facility Design\",\"/self-storage-development/facility-design\",[1218],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1217},[],{\"_41\":193,\"_195\":196,\"_135\":194},{\"_24\":588,\"_589\":1230,\"_591\":1231},{\"_24\":588,\"_589\":1226,\"_591\":1227},{\"_24\":588,\"_589\":1222,\"_591\":1223},{\"_625\":109},[1224],{\"_24\":482,\"_482\":1225},\"Discover how forward-thinking architects, developers and owners are creating environmentally sustainable and visually compelling projects that define the next generation of self-storage design. Each featured property tells a unique story of how form and function can unite to elevate an entire industry.\",{\"_625\":109},[1228],{\"_24\":482,\"_482\":1229},\"This carefully curated online gallery showcases an impressive collection of self-storage exteriors from around the globe, highlighting innovative design philosophies that are reshaping our industry. From sleek minimalist facades to grand statements, they demonstrate how the industry is expertly combining high-end aesthetics with varied materials, textures and color palettes to push the boundaries of commercial architecture.\",{\"_625\":109},[1232],{\"_24\":482,\"_482\":1233},\"Unlike their predecessors of decades ago, today’s self-storage facilities are often architectural statements reflecting thoughtful design and community integration. They often draw inspiration from diverse sources, seamlessly blending into their surroundings or boldly making their presence known. These contemporary structures masterfully balance practical functionality with striking visual appeal.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltafbc5e00b7427afa/6a188f9c1d98fb13a068cec5/01_-_SurePoint_Pearland_TX_SurePoint_Development.jpg\",\"An image of SurePoint Self Storage in Pearland, Texas\",{\"_157\":308,\"_137\":159,\"_160\":138,\"_161\":1237,\"_163\":310,\"_553\":107,\"_555\":1238,\"_165\":310,\"_166\":311,\"_168\":311,\"_169\":1239,\"_171\":240,\"_180\":314,\"_174\":271,\"_176\":272,\"_178\":1240,\"_182\":81,\"_185\":1241,\"_183\":1242},{\"_198\":319,\"_200\":320},[1245],{},[1244],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1243},[],{\"_41\":193,\"_195\":196,\"_135\":194},{\"_24\":588,\"_589\":1246,\"_591\":1247},{\"_625\":109},[1248,1249,1250],{\"_24\":482,\"_482\":1254},{\"_24\":482,\"_598\":1252,\"_482\":79},{\"_24\":482,\"_482\":1251},\" Top-Operators Lists, analyzing notable growth and decline among this year’s top 100 facility owners and 50 management companies. View this insightful visual analysis to see where each company ranked following a shake up caused by multiple large acquisitions.\",[1253],{\"_24\":1049},\"This gallery provides an in-depth exploration of the 2026 \",[1258,1259,1260],\"Videos\",{\"_104\":545,\"_26\":507},{\"_24\":155,\"_102\":1294},{\"_24\":155,\"_102\":1280},{\"_24\":155,\"_102\":1261},{\"_157\":359,\"_137\":159,\"_160\":138,\"_161\":1262,\"_163\":1263,\"_553\":107,\"_555\":1264,\"_165\":1263,\"_166\":1265,\"_168\":1265,\"_169\":1266,\"_171\":1267,\"_180\":368,\"_174\":254,\"_176\":321,\"_178\":1268,\"_182\":81,\"_185\":1269,\"_183\":1270},{\"_198\":1278,\"_200\":1279},\"Development Decoded: Self-Storage Owner Wayde Elliott and Angie Guerin of MakoRabco Share Their Expert Advice\",[1273],\"/self-storage-development/development-decoded-self-storage-owner-wayde-elliott-and-angie-guerin-of-makorabco-share-their-expert-advice\",{},\"Jul 16, 2026\",[1272],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1271},[],{\"_41\":193,\"_195\":196,\"_135\":194},{\"_24\":588,\"_589\":1274,\"_591\":1275},{\"_625\":109},[1276],{\"_24\":482,\"_482\":1277},\"The self-storage industry is booming, but it isn’t without hurdles, especially when it comes to development and construction. Land is expensive and more difficult to find. Zoning laws are toughening in many areas. Costs continue to climb. But there are still solid opportunities in this business, too. The key to success is to understand industry nuance, from conducting a thorough market study to navigating the entitlement process to mastering building codes. In this video recorded at the 2026 Inside Self-Storage World Expo, facility owner and developer Wayde Elliott chats with Angie Guerin, executive vice president of MakoRabco, about what it really takes to build quality projects today. They cover a range of topics from site selection to design trends to conversions and even boat/RV storage. Watch to gain valuable insight from two experts who share their own experiences in the field and provide sound advice to newcomers and veterans alike.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt47b85de694d45391/6a58fe550369d230f617486a/Decode_Self-Storage_Development.jpg\",\"A magnifying glass looking at a self-storage facility with a maze in the background\",{\"_157\":359,\"_137\":159,\"_160\":138,\"_161\":1281,\"_163\":361,\"_553\":107,\"_555\":1282,\"_165\":361,\"_166\":362,\"_168\":362,\"_169\":1283,\"_171\":364,\"_180\":368,\"_174\":365,\"_176\":366,\"_178\":1284,\"_182\":81,\"_185\":1285,\"_183\":1286},{\"_198\":373,\"_200\":374},[1289],{},[1288],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1287},[],{\"_41\":193,\"_195\":196,\"_135\":194},{\"_24\":588,\"_589\":1290,\"_591\":1291},{\"_625\":109},[1292],{\"_24\":482,\"_482\":1293},\"There are now four generations of owners in the self-storage industry, and the youngest—Generation Z—is doing things a bit differently than their forebears. For these digital natives, AI-fueled automation is the key to success. Learn more in this video with Hunter Webb, who bought his first facility at age 17, infused it with technology, then sold it for $1M at 19. The CEO and cofounder of tech firm Landlord, now 24, reveals the 21 large-language-model “employees” he uses to help run his current property in South Carolina, including one that “changed his life.” In this session recorded at the 2026 conference hosted by the Self Storage Association of the United Kingdom, you’ll hear three key lessons Webb has learned about AI’s relationship with the storage industry, the tools to watch for down the road and how they’ll reshape the way facilities function. Watch to see how AI is building resilient operations prepared for the future.\",{\"_157\":359,\"_137\":159,\"_160\":138,\"_161\":1295,\"_163\":506,\"_553\":107,\"_555\":1296,\"_165\":506,\"_166\":509,\"_168\":509,\"_169\":1297,\"_171\":172,\"_180\":368,\"_174\":560,\"_176\":484,\"_178\":1298,\"_182\":81,\"_185\":1299,\"_183\":1300},{\"_198\":1316,\"_200\":1317},[1303],{},[1302],{\"_187\":81,\"_188\":81},{\"_189\":81,\"_190\":1301},[],{\"_41\":193,\"_195\":196,\"_135\":194},{\"_24\":588,\"_589\":1304,\"_591\":1305},{\"_625\":109},[1306,1307,1308],{\"_24\":482,\"_482\":1315},{\"_24\":482,\"_598\":1310,\"_482\":1311},{\"_24\":482,\"_482\":1309},\", host of the “Storage Wins” podcast, explains five ways to fund your first investment— without draining your savings or drowning in traditional bank debt. He explains how each works, plus pros and cons, and provides real numbers from actual deals from his own portfolio. Don’t let money worries keep you on the sidelines! Instead, explore these options and focus on finding the right deals. As Alex says, capital follows opportunity!\",[1312],\"Alex Pardo\",{\"_24\":135,\"_589\":1313},{\"_250\":1314,\"_609\":610,\"_611\":-5,\"_612\":-5},\"https://alexpardo.com/\",\"When it comes to self-storage investing, many aspiring entrants to the business are frozen by the same fears: “I don’t have enough money” or “I’m afraid to risk the money I have.” Financing is essential whether you want to buy or build, but there are various paths to ownership, and not all of them require hundreds of thousands (or even millions) of dollars. In this video, industry coach, investor and operator \",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blta30a7ed25f7ca398/6a6b6bb7bd5a131cb007a651/Pardo_5_ways_to_fund.png\",\"An image of Alex Pardo, a self-storage owner and investor\",\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_104\":1321,\"_1322\":1323,\"_1324\":1319,\"_1325\":1326,\"_1327\":107,\"_137\":256,\"_1328\":465,\"_1329\":132},\"Subscribe to Our Weekly Newsletter\",\"message\",\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"buttonText\",\"Sign Me Up\",\"buttonUrl\",\"mode\",\"isOnHomepage\",\"blt00f7c6b376c1aaef\",{\"_131\":132,\"_104\":1332,\"_134\":107,\"_135\":1333,\"_137\":138,\"_139\":1334,\"_141\":1335,\"_143\":144,\"_145\":144,\"_122\":123},\"Management \u0026 Operations\",{\"_250\":1426,\"_251\":322},[1337,1338,1339,1340,1341,1342],{\"_146\":147,\"_148\":1336},\"300_2v\",{\"_24\":155,\"_102\":1414},{\"_24\":155,\"_102\":1395},{\"_24\":155,\"_102\":1383},{\"_24\":155,\"_102\":1375},{\"_24\":155,\"_102\":1359},{\"_24\":155,\"_102\":1343},{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1344,\"_163\":1345,\"_165\":1345,\"_166\":1346,\"_168\":1346,\"_169\":1347,\"_171\":1348,\"_173\":107,\"_174\":175,\"_176\":177,\"_178\":1349,\"_180\":1350,\"_182\":81,\"_183\":1351,\"_185\":1352},{\"_198\":1357,\"_200\":1358},\"Green Goals: When Considering Sustainability in the Self-Storage Sector, Do the Benefits Outweigh the Costs?\",\"/eco-friendly-storage/green-goals-when-considering-sustainability-in-the-self-storage-sector-do-the-benefits-outweigh-the-costs-\",{},\"Jul 25, 2026\",[1354],12,{\"_189\":81,\"_190\":1353},{\"_187\":81,\"_188\":81},[],{\"_41\":722,\"_135\":723,\"_195\":1355,\"_197\":1356},\"#\",\"Associate Editor\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8d03182695e34117/6a5e7cae052b4a702bf3b286/Eco-Friendly-Target.jpg\",\"An image of a hand outstreched with a target and arrow with eco-friendly icons around it\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1360,\"_163\":491,\"_165\":491,\"_166\":496,\"_168\":496,\"_169\":1361,\"_171\":1362,\"_173\":107,\"_174\":1363,\"_176\":1364,\"_178\":1365,\"_180\":274,\"_182\":81,\"_183\":1366,\"_185\":1367},{\"_198\":1373,\"_200\":1374},{},\"Jul 27, 2026\",\"Tax Issues\",\"/self-storage-management-operation/tax-issues\",[1369],{\"_189\":81,\"_190\":1368},{\"_187\":81,\"_188\":81},[],{\"_41\":1370,\"_135\":1371,\"_195\":196,\"_197\":1372},\"Heidi Henderson\",\"/author/heidi-henderson\",\"Executive Vice President\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt19c2a5c9299d2599/6a67914937c72066d090be1a/Henderson_cost_segregation.jpg\",\"A sign that says Cost Segregation surrounded by money in front of a self-storage facility\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1376,\"_163\":267,\"_165\":267,\"_166\":268,\"_168\":268,\"_169\":1377,\"_171\":270,\"_173\":107,\"_174\":271,\"_176\":272,\"_178\":1378,\"_180\":274,\"_182\":81,\"_183\":1379,\"_185\":1380},{\"_198\":282,\"_200\":283},{},[1382],{\"_189\":81,\"_190\":1381},{\"_187\":81,\"_188\":81},[],{\"_41\":279,\"_135\":280,\"_195\":196,\"_197\":281},{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1384,\"_163\":1385,\"_165\":1385,\"_166\":1386,\"_168\":1386,\"_169\":1387,\"_171\":270,\"_173\":107,\"_174\":225,\"_176\":226,\"_178\":1388,\"_180\":210,\"_182\":81,\"_183\":1389,\"_185\":1390},{\"_198\":1393,\"_200\":1394},\"SmartStop Self Storage Named Founding Partner of the Ontario Honda Dealers Indy at Markham\",\"/facility-operators/smartstop-self-storage-named-founding-partner-of-the-ontario-honda-dealers-indy-at-markham\",{},[1392],{\"_189\":81,\"_190\":1391},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5d21b04787a439c5/6a68fe8ba4d5b8d97c374f08/1_News_Tablet.jpg\",\"The words breaking news on a computer screen\",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1396,\"_163\":1397,\"_165\":1397,\"_166\":1398,\"_168\":1398,\"_169\":1399,\"_171\":1400,\"_173\":107,\"_174\":1401,\"_176\":1402,\"_178\":1403,\"_180\":1404,\"_182\":81,\"_183\":1405,\"_185\":1406},{\"_198\":1412,\"_200\":1413},\"Your Self-Storage Marketing Needs a Target! Why You Should Know Your Customer Base and to Speak to Their Specific Needs\",\"/marketing/your-self-storage-marketing-needs-a-target-why-you-should-know-your-customer-base-and-to-speak-to-their-specific-needs\",{},\"Jul 29, 2026\",\"Marketing\",\"/self-storage-management-operation/marketing\",[1408],7,{\"_189\":81,\"_190\":1407},{\"_187\":81,\"_188\":81},[],{\"_41\":1409,\"_135\":1410,\"_195\":1355,\"_197\":1411},\"Kelly Williams\",\"/author/kelly-williams\",\"Senior Marketing Manager\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blteb7095be5e333882/6a6798961899844ecf0c8d8c/Target-People-Audience-Marketing.jpg\",\"An image of a hand choosing a icon of a person \",{\"_157\":158,\"_137\":159,\"_160\":138,\"_161\":1415,\"_163\":1416,\"_165\":1416,\"_166\":1417,\"_168\":1417,\"_169\":1418,\"_171\":1400,\"_173\":107,\"_174\":241,\"_176\":242,\"_178\":1419,\"_180\":292,\"_182\":81,\"_183\":1420,\"_185\":1421},{\"_198\":1424,\"_200\":1425},\"Serving Elderly Self-Storage Tenants: Operators Share Stories, Plus Advice for Dealing With Renters in Cognitive Decline\",\"/iss-brand/serving-elderly-self-storage-tenants-operators-share-stories-plus-advice-for-dealing-with-renters-in-cognitive-decline\",{},[1423],{\"_189\":81,\"_190\":1422},{\"_187\":81,\"_188\":81},[],{\"_41\":193,\"_135\":194,\"_195\":196,\"_197\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc68c9822a2c5a812/6a6a45001e591505caaee6e8/Elderly_Woman_Confused_-_Elysia.jpg\",\"An image of a woman self-storage manager helping a confused elderly tenant\",\"/self-storage-management-operation\",\"module_content_ribbon\",\"blt21fbca9b07ce7e13\",{\"_131\":81,\"_122\":123,\"_104\":1430,\"_134\":1430,\"_135\":1431,\"_139\":1432,\"_143\":144,\"_145\":144},\"Trending Articles\",{\"_250\":107,\"_251\":107},[1433,1434,1435,1436,1437,1438,1439,1440,1441,1442,1443,1444],{\"_24\":155,\"_102\":1604},{\"_24\":155,\"_102\":1587},{\"_24\":155,\"_102\":1579},{\"_24\":155,\"_102\":1563},{\"_24\":155,\"_102\":1547},{\"_24\":155,\"_102\":1531},{\"_24\":155,\"_102\":1517},{\"_24\":155,\"_102\":1509},{\"_24\":155,\"_102\":1492},{\"_24\":155,\"_102\":1477},{\"_24\":155,\"_102\":1460},{\"_24\":155,\"_102\":1445},{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1446,\"_163\":1447,\"_165\":1447,\"_166\":1448,\"_168\":1448,\"_169\":1449,\"_171\":1450,\"_173\":107,\"_174\":271,\"_176\":272,\"_178\":1451,\"_180\":274,\"_182\":81,\"_183\":1452,\"_185\":1453},{\"_198\":1458,\"_200\":1459},\"An Inside Look at the Italian Self-Storage Market: From Pioneer Stage to Dynamic Expansion\",\"/market-conditions/an-inside-look-at-the-italian-self-storage-market-from-pioneer-stage-to-dynamic-expansion\",{},\"Jun 28, 2026\",[1455],{\"_189\":81,\"_190\":1454},{\"_187\":81,\"_188\":81},[],{\"_41\":1456,\"_135\":1457,\"_195\":1355},\"Cesare Carcano \",\"/author/cesare-carcano\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt19bc36ce681523a7/6a3adfa5549a14596c9d3438/Italy-Flag-Map.jpg\",\"An image of the Italian flag pinned to a flat map of Italy\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1461,\"_163\":1462,\"_165\":1462,\"_166\":1463,\"_168\":1463,\"_169\":1464,\"_171\":1465,\"_173\":107,\"_174\":1466,\"_176\":1467,\"_178\":1468,\"_180\":274,\"_182\":81,\"_183\":1469,\"_185\":1470},{\"_198\":1475,\"_200\":1476},\"The High-Stakes Art of Selecting and Working With Service Contractors to Support Your Self-Storage Business\",\"/site-maintenance-safety/the-high-stakes-art-of-selecting-and-working-with-service-contractors-to-support-your-self-storage-business\",{},\"Jun 23, 2026\",\"Site Maintenance and Safety\",\"/self-storage-management-operation/site-maintenance-safety\",[1472],{\"_189\":81,\"_190\":1471},{\"_187\":81,\"_188\":81},[],{\"_41\":1473,\"_135\":1474,\"_195\":1355},\"Lisa Ballard Ogle\",\"/author/lisa-ballard-ogle\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8d6ea50e5c5ee059/6a399be5fac9989406ab7c7b/Ogle_service_contractors.jpg\",\"Hand picks wooden cube with the text qualified instead of cubes with the text not qualified\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1478,\"_163\":1479,\"_165\":1479,\"_166\":1480,\"_168\":1480,\"_169\":1481,\"_171\":1482,\"_173\":107,\"_174\":864,\"_176\":865,\"_178\":1483,\"_180\":274,\"_182\":81,\"_183\":1484,\"_185\":1485},{\"_198\":1490,\"_200\":1491},\"Staff Training: A Valuable Investment for Every Self-Storage Business and Their Employees\",\"/staffing/staff-training-a-valuable-investment-for-every-self-storage-business-and-their-employees\",{},\"Jul 5, 2026\",[1487],{\"_189\":81,\"_190\":1486},{\"_187\":81,\"_188\":81},[],{\"_41\":1488,\"_135\":1489,\"_195\":1355},\"David Lesh\",\"/author/david-lesh\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt0588e2bc389a9af0/6a42e346ff96a7ea29fd72ff/Lesh_staff_training.jpg\",\"On the black surface are gears, a pen and a business card with the inscription Staff Training\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1493,\"_163\":1494,\"_165\":1494,\"_166\":1495,\"_168\":1495,\"_169\":1496,\"_171\":1497,\"_173\":107,\"_174\":1498,\"_176\":1499,\"_178\":1500,\"_180\":228,\"_182\":81,\"_183\":1501,\"_185\":1502},{\"_198\":1507,\"_200\":1508},\"Saving Self-Storage Sales: Using a Hybrid Call-Management Model to Transform Missed Calls Into Revenue\",\"/customer-service-experience/saving-self-storage-sales-using-a-hybrid-call-management-model-to-transform-missed-calls-into-revenue\",{},\"Jul 1, 2026\",\"Customer Service and Experience\",\"/self-storage-management-operation/customer-service-experience\",[1504],{\"_189\":81,\"_190\":1503},{\"_187\":81,\"_188\":81},[],{\"_41\":1505,\"_135\":1506,\"_195\":196},\"Katie E. Johnson\",\"/author/katie-johnson\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt61dda44172f12969/6a42d4b5a8759b6e3b87b408/Johnson_hybrid_call_management.jpg\",\"A balance scale with the words Automation and Human Interaction on each side in front of a self-storage facility\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1510,\"_163\":552,\"_165\":552,\"_166\":557,\"_168\":557,\"_169\":1511,\"_171\":559,\"_173\":107,\"_174\":560,\"_176\":484,\"_178\":1512,\"_180\":228,\"_182\":81,\"_183\":1513,\"_185\":1514},{\"_198\":704,\"_200\":705},{},[1516],{\"_189\":81,\"_190\":1515},{\"_187\":81,\"_188\":81},[],{\"_41\":566,\"_135\":567,\"_195\":1355},{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1518,\"_163\":1519,\"_165\":1519,\"_166\":1520,\"_168\":1520,\"_169\":1521,\"_171\":1522,\"_173\":107,\"_174\":1523,\"_176\":1524,\"_178\":1525,\"_180\":228,\"_182\":81,\"_183\":1526,\"_185\":1527},{\"_198\":1530,\"_200\":107},\"Self-Storage Vendor Showcase: Employee-Owned Central States Manufactures Quality Components and Relationships\",\"/building-materials-components/self-storage-vendor-showcase-employee-owned-central-states-manufactures-quality-components-and-relationships\",{},\"Jul 12, 2026\",\"Building Materials and Components\",\"/self-storage-construction/building-materials-components\",[1529],{\"_189\":81,\"_190\":1528},{\"_187\":81,\"_188\":81},[],{\"_41\":722,\"_135\":723,\"_195\":1355},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blta966e9a79054a777/6a4c0fca857cdb29c6bd161c/Central_States_Feature.jpg\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1532,\"_163\":1533,\"_165\":1533,\"_166\":1534,\"_168\":1534,\"_169\":1535,\"_171\":1536,\"_173\":107,\"_174\":1466,\"_176\":1467,\"_178\":1537,\"_180\":1538,\"_182\":81,\"_183\":1539,\"_185\":1540},{\"_198\":1545,\"_200\":1546},\"Stopping Potential Risk Without Breaking the Bank: Affordable Safety Solutions for Self-Storage Operators\",\"/site-maintenance-safety/stopping-potential-risk-without-breaking-the-bank-affordable-safety-solutions-for-self-storage-operators\",{},\"Jul 6, 2026\",[1542],8,{\"_189\":81,\"_190\":1541},{\"_187\":81,\"_188\":81},[],{\"_41\":1543,\"_135\":1544,\"_195\":1355},\"Ashley Aaltonen\",\"/author/ashley-aaltonen\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltad15d2df7b01faee/6a4c0b7e0a43b9595a0f9d4c/Stop-Risk.jpg\",\"A hand stopping square tiles from toppling over \",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1548,\"_163\":1549,\"_165\":1549,\"_166\":1550,\"_168\":1550,\"_169\":1551,\"_171\":1552,\"_173\":107,\"_174\":365,\"_176\":366,\"_178\":1553,\"_180\":228,\"_182\":81,\"_183\":1554,\"_185\":1555},{\"_198\":1561,\"_200\":1562},\"Using Automation to Streamline the Self-Storage Lien-Sale Process\",\"/automation/using-automation-to-streamline-the-self-storage-lien-sale-process\",{},\"Jul 13, 2026\",[1557],{\"_189\":81,\"_190\":1556},{\"_187\":81,\"_188\":81},[],{\"_41\":1558,\"_135\":1559,\"_195\":1560},\"Andre Hadzi-Pavlovic \",\"/author/andre-hadzi-pavlovic\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf5949e0ea06c0480/6a15f0a647696a13bed6c13f/Andre_Hadzi-Pavlovic_.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb3c1a45927031c74/6a554d63e49c5410f077bc31/Hadzi_Pavlovic_auction_and_automation.jpg\",\"Oneline auction cions surrounding a smartphone with a bid icon on the screen\",{\"_157\":158,\"_137\":265,\"_160\":256,\"_161\":1564,\"_163\":1565,\"_165\":1565,\"_166\":1566,\"_168\":1566,\"_169\":1567,\"_171\":1568,\"_173\":107,\"_174\":1401,\"_176\":1402,\"_178\":1569,\"_180\":274,\"_182\":81,\"_183\":1570,\"_185\":1571},{\"_198\":1577,\"_200\":1578},\"Why Social Media Marketing Still Matters: How Your Self-Storage Business Does (and Doesn’t) Benefit\",\"/marketing/why-social-media-marketing-still-matters-how-your-self-storage-business-does-and-doesn-t-benefit\",{},\"Jul 18, 2026\",[1573],{\"_189\":81,\"_190\":1572},{\"_187\":81,\"_188\":81},[],{\"_41\":1574,\"_135\":1575,\"_195\":1576},\"David Austin\",\"/author/david-austin\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltbade872ee4f76dc6/687546c33f53362a46f3062e/David_Austin.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5cbea0758ef434b7/6a55666d8b033b85be724d41/Social-Media-Tablet.jpg\",\"An image of the words social media on a 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Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. 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