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Listen now to learn more about the challenges being created and how to surmount them. \",{\"_124\":396,\"_126\":397},\"https://www.insideselfstorage.com/marketing/sounds-of-storage-podcast-melanie-terschak-on-the-impact-of-ai-on-self-storage-marketing-and-searchability\",\"LISTEN NOW\",\"blt4ac55117fdab1d0c\",{\"_131\":81,\"_104\":400,\"_134\":401,\"_135\":402,\"_137\":138,\"_139\":403,\"_141\":404,\"_143\":144,\"_145\":405,\"_122\":123},\"CCM - ISS Store\",\"ISS Store Products\",{\"_256\":466,\"_257\":312},[407,408,409,410],{\"_146\":109,\"_147\":406},\"hide\",\"300_3v\",{\"_24\":154,\"_102\":453},{\"_24\":154,\"_102\":439},{\"_24\":154,\"_102\":426},{\"_24\":154,\"_102\":411},{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":412,\"_162\":413,\"_164\":413,\"_165\":414,\"_167\":414,\"_168\":415,\"_170\":416,\"_172\":107,\"_173\":417,\"_175\":418,\"_177\":419,\"_179\":209,\"_181\":81,\"_182\":420,\"_184\":421},{\"_197\":424,\"_199\":425},\"Protecting Your Self-Storage Assets: A Strategy to Help Owners Stay Out of the Risky and Expensive ‘Liability Loop’\",\"/iss-brand/protecting-your-self-storage-assets-a-strategy-to-help-owners-stay-out-of-the-risky-and-expensive-liability-loop-\",{},\"May 27, 2026\",\"ISS Brand\",\"/self-storage-industry-news/iss-brand\",[423],{\"_188\":81,\"_189\":422},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc05abd99784f0402/6a1740992a1ea9188d74ef79/Protect-Assets.jpg\",\"A person's hands with coins on either side with the shield symbol above it\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":427,\"_162\":428,\"_164\":428,\"_165\":429,\"_167\":429,\"_168\":430,\"_170\":431,\"_172\":107,\"_173\":417,\"_175\":418,\"_177\":432,\"_179\":209,\"_181\":81,\"_182\":433,\"_184\":434},{\"_197\":437,\"_199\":438},\"Video Seminar: Selecting the Right Vendors for Your Self-Storage Technology ‘Dream Team’\",\"/iss-brand/video-seminar-selecting-the-right-vendors-for-your-self-storage-technology-dream-team-\",{},\"Jun 10, 2026\",[436],{\"_188\":81,\"_189\":435},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt091dda5c20f86e0a/6a2ad9fec5d61a5fce0280d0/ISS_Store_-_Tech_Dream_Team.jpg\",\" A circle of virtual technology icons floating on top of the outside of a self-storage facility\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":440,\"_162\":441,\"_164\":442,\"_165\":443,\"_167\":443,\"_168\":444,\"_170\":445,\"_172\":107,\"_173\":417,\"_175\":418,\"_177\":446,\"_179\":350,\"_181\":81,\"_182\":447,\"_184\":448},{\"_197\":451,\"_199\":452},\"The Future Has Already Begun! Prepare Your Self-Storage Business for What’s Next With This 7-Seminar Video Bundle\",\"The Future Has Already Begun! Prepare Your Self-Storage Business for What’s Next With This 7-Seminar Video Bundle \",\"/iss-brand/the-future-has-already-begun-prepare-your-self-storage-business-for-what-s-next-with-this-7-seminar-video-bundle\",{},\"Jun 24, 2026\",[450],{\"_188\":81,\"_189\":449},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3060edcb272a2e5f/6a3b031cbb319404ec146103/Future-Years.jpg\",\"An image of the years in number lined up on a running track with the sunrise as a backdrop\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":454,\"_162\":455,\"_164\":455,\"_165\":456,\"_167\":456,\"_168\":457,\"_170\":458,\"_172\":107,\"_173\":417,\"_175\":418,\"_177\":459,\"_179\":209,\"_181\":81,\"_182\":460,\"_184\":461},{\"_197\":464,\"_199\":465},\"Video Seminar: Darren Kelley of Right Move Storage Helps You Improve Your Self-Storage Ancillary Revenue\",\"/iss-brand/video-seminar-darren-kelley-of-right-move-storage-helps-you-improve-your-self-storage-ancillary-revenue\",{},\"Jul 8, 2026\",[463],{\"_188\":81,\"_189\":462},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt1582f939a2b34ac2/6a4eb45a6fa1d15d0607f675/Ancillary_Revenue.png\",\"A graphic of the words Ancillary Revenue with dollar signs above and below them\",\"/series/iss-store\",\"bltc6f210edb3ce6f4b\",{\"_104\":469,\"_106\":469,\"_108\":109,\"_110\":470,\"_112\":113,\"_114\":113,\"_115\":471,\"_117\":472,\"_43\":473,\"_120\":474,\"_122\":123},\"Google Preferred Source\",\"#002244\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt757fcbf5b45e38dd/69fb706f269462a1078b75bf/google_preferred_source_badge_light_en@2x.png\",\"Google Preferred Source logo\",\"Set Inside Self-Storage as a \\\"preferred source\\\" to get quicker access to the news you value.\",{\"_124\":475,\"_126\":476},\"https://www.google.com/preferences/source?q=https://www.insideselfstorage.com/\",\"Add Us Now\",\"module_section_promo_v2\",\"blt48bdba2d1ee1f236\",{\"_131\":132,\"_104\":480,\"_110\":107,\"_114\":113,\"_481\":482,\"_483\":484,\"_485\":486,\"_143\":144},\"Investing \u0026 Real Estate\",\"contentFeatured\",{\"_156\":157,\"_526\":527,\"_528\":529,\"_104\":530,\"_167\":107,\"_497\":531,\"_499\":107,\"_172\":107,\"_500\":247,\"_494\":532,\"_173\":533,\"_175\":489,\"_26\":534,\"_182\":535,\"_181\":81,\"_184\":536},\"contentGroup\",[490,491,492,493],\"button\",{\"_487\":488,\"_26\":489},\"text\",\"View More\",\"/self-storage-investing-real-estate\",{\"_494\":519,\"_173\":107,\"_175\":27,\"_104\":520,\"_167\":107,\"_497\":521,\"_499\":107,\"_172\":107,\"_500\":350,\"_26\":522,\"_156\":157,\"_182\":523,\"_181\":81,\"_184\":524},{\"_494\":512,\"_173\":107,\"_175\":27,\"_104\":513,\"_167\":107,\"_497\":514,\"_499\":107,\"_172\":107,\"_500\":209,\"_26\":515,\"_156\":157,\"_182\":516,\"_181\":81,\"_184\":517},{\"_494\":505,\"_173\":107,\"_175\":27,\"_104\":506,\"_167\":107,\"_497\":507,\"_499\":107,\"_172\":107,\"_500\":209,\"_26\":508,\"_156\":157,\"_182\":509,\"_181\":81,\"_184\":510},{\"_494\":495,\"_173\":107,\"_175\":27,\"_104\":496,\"_167\":107,\"_497\":498,\"_499\":107,\"_172\":107,\"_500\":350,\"_26\":501,\"_156\":157,\"_182\":502,\"_181\":81,\"_184\":503},\"keyword\",{\"_104\":107,\"_26\":27},\"i-Store Becomes First Thai Self-Storage Operator to Receive Local REIT Investment\",\"publishDate\",\"2026-07-06T16:25:19.000Z\",\"webinarStartDate\",\"count\",\"/facility-operators/i-store-becomes-first-thai-self-storage-operator-to-receive-local-reit-investment\",{\"_188\":81,\"_189\":504},{\"_186\":81,\"_187\":81},[],{\"_104\":107,\"_26\":27},\"Finnish Self-Storage Operator Cityvarasto Expands Helsinki Footprint Via Acquisition of Competitor Kenguruvarastot Oy\",\"2026-07-07T23:24:24.000Z\",\"/acquisitions-buying/finnish-self-storage-operator-cityvarasto-expands-helsinki-footprint-via-acquisition-of-competitor-kenguruvarastot-oy\",{\"_188\":81,\"_189\":511},{\"_186\":81,\"_187\":81},[],{\"_104\":107,\"_26\":27},\"Storage Star Completes 60 Self-Storage Acquisitions in 2Q 2026, Expands National Presence\",\"2026-07-08T00:07:00.000Z\",\"/acquisitions-buying/storage-star-completes-60-self-storage-acquisitions-in-2q-2026-expands-national-presence\",{\"_188\":81,\"_189\":518},{\"_186\":81,\"_187\":81},[],{\"_104\":107,\"_26\":27},\"Real Estate Firm The Ardent Cos. Forms 3rd Self-Storage Fund, Adds Investment Capital From StepStone Group\",\"2026-07-09T23:16:00.000Z\",\"/self-storage-investing-real-estate/real-estate-firm-the-ardent-cos-forms-3rd-self-storage-fund-adds-investment-capital-from-stepstone-group\",{\"_188\":81,\"_189\":525},{\"_186\":81,\"_187\":81},[],\"image\",{\"_199\":538,\"_197\":539},\"summary\",\"There are two critical forces reshaping the self-storage investment landscape right now, and they're changing the way buyers and sellers approach every deal. Unprecedented supply continues while housing turnover remains low, creating a perfect storm of stagnant occupancy and compressed pricing. A real estate professional shares his advice on how to navigate this new market.\",\"ISS BLOG – The Self-Storage Market Shift Nobody Expected: My Advice for Buyers and Sellers\",\"2026-07-10T08:00:00.000Z\",{\"_104\":533,\"_26\":489},\"Investing and Real Estate\",\"/self-storage-investing-real-estate/iss-blog-the-self-storage-market-shift-nobody-expected-my-advice-for-buyers-and-sellers\",{\"_188\":81,\"_189\":537},{\"_186\":81,\"_187\":81},[],\"An image of a question mark on a square block with a red arrow on the right and a green arrow on the left\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc0364409b3b17968/6a5023ecdc25b25d5f5ca029/Question-Arrows.jpg\",\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_131\":132,\"_104\":546,\"_122\":123,\"_143\":144,\"_102\":547},\"adConfig\",{\"_545\":81},\"nativeAdOption\",\"Videos / Galleries / Blog\",[548,549,550],{\"_139\":1077,\"_104\":1078,\"_553\":1079},{\"_139\":991,\"_104\":992,\"_553\":993},{\"_139\":551,\"_104\":552,\"_553\":554},[557,558,559],\"Blog\",\"moreContent\",{\"_104\":555,\"_26\":556},\"View more\",\"/series/iss-blog\",{\"_24\":154,\"_102\":857},{\"_24\":154,\"_102\":707},{\"_24\":154,\"_102\":560},{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":561,\"_162\":562,\"_563\":564,\"_565\":566,\"_164\":562,\"_165\":567,\"_167\":567,\"_168\":568,\"_170\":569,\"_179\":570,\"_173\":571,\"_175\":572,\"_177\":573,\"_181\":81,\"_184\":574,\"_182\":575},{\"_197\":705,\"_199\":706},\"ISS BLOG – A Trifecta for Self-Storage Success: The 3 Pillars I Use to Drive Sustainable Growth\",\"articleSummary\",\"What separates a thriving self-storage operation from the rest? It isn’t location or pricing, it's the business culture. Facility manager Chris Wood shares his three pillars of success—the ones he uses to motivate his team, elevate the customer experience and drive sustainable growth.\",\"articleBody\",[581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596],\"/self-storage-management-operation/untitled\",{},\"Jun 26, 2026\",4,\"Management and Operation\",\"/self-storage-management-operation\",[577],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":576},[],{\"_41\":578,\"_194\":579,\"_135\":580},\"Christopher P. Wood\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltddbb081dec3e2abd/67c0a72dcd13375a1b61567e/Chris_Wood.jpg\",\"/author/christopher-p-wood\",{\"_24\":597,\"_598\":701,\"_600\":702},{\"_24\":597,\"_598\":697,\"_600\":698},{\"_24\":597,\"_598\":693,\"_600\":694},{\"_24\":639,\"_598\":689,\"_600\":690},{\"_24\":597,\"_598\":685,\"_600\":686},{\"_24\":597,\"_598\":681,\"_600\":682},{\"_24\":597,\"_598\":677,\"_600\":678},{\"_24\":639,\"_598\":673,\"_600\":674},{\"_24\":597,\"_598\":669,\"_600\":670},{\"_24\":597,\"_598\":665,\"_600\":666},{\"_24\":639,\"_598\":654,\"_600\":655},{\"_24\":597,\"_598\":650,\"_600\":651},{\"_24\":597,\"_598\":646,\"_600\":647},{\"_24\":639,\"_598\":640,\"_600\":641},{\"_24\":597,\"_598\":635,\"_600\":636},{\"_24\":597,\"_598\":599,\"_600\":601},\"paragraph\",\"attrs\",{\"_634\":390},\"content\",[602,603,604,605,606],{\"_24\":487,\"_607\":631,\"_487\":632},{\"_24\":487,\"_607\":625,\"_487\":626},{\"_24\":487,\"_607\":622,\"_487\":623},{\"_24\":487,\"_607\":612,\"_487\":613},{\"_24\":487,\"_607\":608,\"_487\":609},\"marks\",[610],\".\",{\"_24\":611},\"italic\",[614,615],\"mmss@sdss1.com\",{\"_24\":135,\"_598\":616},{\"_24\":611},{\"_256\":617,\"_618\":619,\"_620\":-5,\"_621\":-5},\"mailto:mmss@sdss1.com\",\"target\",\"_self\",\"rel\",\"class\",[624],\" in San Diego, which is owned by San Diego Self Storage. He’s been with the company for more than 15 years. Chris also served eight years in the U.S. Armed Forces and two years in the U.S. Army Reserve, and enjoys supporting community veteran programs. He received an “Accommodation Medal” and an “Achievement Medal” with an oak-leaf cluster. To reach him, email \",{\"_24\":611},[627,628],\"Mira Mesa Self Storage\",{\"_24\":135,\"_598\":629},{\"_24\":611},{\"_256\":630,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://www.sandiegoselfstorage.com/self-storage/ca/san-diego/mira-mesa-self-storage/#/\",[633],\"Christopher P. Wood is the manager of \",{\"_24\":611},\"textAlign\",{\"_634\":390},[637],{\"_24\":487,\"_487\":638},\"These are exciting times in the self-storage industry. Building an operational foundation on these three pillars—passion, personality and strategic positioning—will keep our management teams above water and expose our organizations to refreshing new concepts. This allows for a purposeful, realistic approach that attains sustainable growth.\",\"heading\",{\"_634\":390,\"_644\":645},[642],{\"_24\":487,\"_487\":643},\"Solidify the Foundation\",\"level\",3,{\"_634\":390},[648],{\"_24\":487,\"_487\":649},\"Consider the entire customer journey, from leasing to payment processing. Use precise calls to action and accompany them with agile and responsive approaches to market demands. Finally, ensure fast response rates to customer inquiries using AI chat and human interaction. These are the strategies that’ll allow your organization to stay ahead of the curve.\",{\"_634\":390},[652],{\"_24\":487,\"_487\":653},\"Creating a strong online presence for our self-storage operations through search engine optimization is crucial to being competitive. We must also incorporate real-time unit vacancy, transparent pricing and fast, reliable rentals or reservations into our websites.\",{\"_634\":390,\"_644\":645},[656,657,658],{\"_24\":487,\"_487\":664},{\"_24\":487,\"_607\":660,\"_487\":661},{\"_24\":487,\"_487\":659},\"Positioning\",[662],\" \",{\"_24\":663},\"bold\",\"Pillar 3: Strategic\",{\"_634\":390},[667],{\"_24\":487,\"_487\":668},\"We operators tend to stay within our comfort zone—promote seasoned candidates from in-house and just shuffle them through the organization. But enduring slight discomfort to shape individuals with new perspectives, even if they have challenging personalities, will generate consistent long-term results. You can the same commitment but with the correct pressure points.\",{\"_634\":390},[671],{\"_24\":487,\"_487\":672},\"It’s vital to hire self-storage team members who have positive energy and are genuine about doing their best work. Sometimes, we must incorporate talent from outside the industry, businesses like hospitality, property management or even your local coffee shop. These employees come with fresh eyes, which means they can often enhance a low-performing team or one that’s complacent and in need of a new dynamic. They should be positioned to blend with existing staff, creating productive tension that sparks growth.\",{\"_634\":390,\"_644\":645},[675],{\"_24\":487,\"_487\":676},\"Pillar 2: Personality\",{\"_634\":390},[679],{\"_24\":487,\"_487\":680},\"Passion must flow from the top of the organization through each team member, and it should be in constant state of movement. Think of it as a cyclic energy that helps every employee understand the company mission and put it into practice. Once they trust the process, it’ll nurture honesty and intent to become a successful contributor to your self-storage operation.\",{\"_634\":390},[683],{\"_24\":487,\"_487\":684},\"Where we can do better is with our lower-level team members. We must translate all this useful data into action with a results-based approach that keeps them involved and excited to be so. Share these key findings with your team and make sure they understand how the numbers drive your business forward. This will keep them engaged and create a base on which to build. What you want are confident, knowledgeable employees who can drive the operation with less oversight!\",{\"_634\":390},[687],{\"_24\":487,\"_487\":688},\"This is a component of every successful self-storage company. As operators, we tend to focus on metrics such as lead-to-lease conversions, cost per acquisition, economic and physical occupancy rate, and tenant length of stay. Owners and supervisors start their day with this data like a morning cup of coffee. It gives them a boost and a much-needed snapshot of the previous day’s results, so they can pivot and create their plan of attack.\",{\"_634\":390,\"_644\":645},[691],{\"_24\":487,\"_487\":692},\"Pillar 1: Passion\",{\"_634\":390},[695],{\"_24\":487,\"_487\":696},\"Right now the greatest obstacle we face in attracting and retaining self-storage tenants is lead generators driven by artificial intelligence (AI). To compete, we rely on three pillars to success: passion, personality and strategic positioning. These can work for any self-storage operator, regardless of their market. Once you achieve consistency in these areas, you’ve got a foundation for a strong team that balances the human touch with technological processes.\",{\"_634\":390},[699],{\"_24\":487,\"_487\":700},\"This includes being genuine when we greet the customer and using a no-pressure sales approach that allows for a seamless transaction. Our mission is to make a positive impact on someone's life. The interaction at that moment is powerful! We give back through these exchanges and always strive to be the best professional, to ensure that we represent everything great about our organization.\",{\"_634\":390},[703],{\"_24\":487,\"_487\":704},\"As a self-storage manager operating in the hyper-competitive San Diego market, I strive to build an experience and environment our customers can genuinely appreciate. My team’s hard-work ethics and care in all we do set us apart from other properties in the area. Every detail of every encounter is important!\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt2db59edbaccee877/6a3db65634407bb90ce71d99/3-Pillars.jpg\",\"An image of three Roman pillars with a sunrise in the background\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":708,\"_162\":709,\"_563\":710,\"_565\":711,\"_164\":709,\"_165\":712,\"_167\":712,\"_168\":713,\"_170\":714,\"_179\":570,\"_173\":715,\"_175\":716,\"_177\":717,\"_181\":81,\"_184\":718,\"_182\":719},{\"_197\":855,\"_199\":856},\"ISS BLOG – The Self-Storage Office Evolution: Creating Spaces That Build Customer Trust\",\"Your self-storage facility’s front office is more than a just a transactional space. It's the first impression that shapes customer confidence and trust in your business. Whether staffed daily or remotely managed, this critical touchpoint communicates your professionalism and attention to detail. Here’s how to maintain a clean, organized and welcoming place that inspires trust and sets your facility apart from your competitors.\\n\",[725,726,727,728,729,730,731,732,733,734,735,736,737],\"/facility-design/iss-blog-the-self-storage-office-evolution-creating-spaces-that-build-customer-trust\",{},\"Jul 3, 2026\",\"Facility Design\",\"/self-storage-development/facility-design\",[721],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":720},[],{\"_41\":722,\"_194\":723,\"_135\":724},\"Amy Campbell\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt96fb8bbcb46fd06d/68717047913b4708e9ad7673/Amy_Campbell_2015.jpg\",\"/author/amy-campbell\",{\"_24\":597,\"_598\":851,\"_600\":852},{\"_24\":597,\"_598\":840,\"_600\":841},{\"_24\":597,\"_598\":836,\"_600\":837},{\"_24\":597,\"_598\":824,\"_600\":825},{\"_24\":597,\"_598\":812,\"_600\":813},{\"_24\":597,\"_598\":808,\"_600\":809},{\"_24\":597,\"_598\":796,\"_600\":797},{\"_24\":597,\"_598\":784,\"_600\":785},{\"_24\":597,\"_598\":780,\"_600\":781},{\"_24\":597,\"_598\":776,\"_600\":777},{\"_24\":597,\"_598\":772,\"_600\":773},{\"_24\":597,\"_598\":762,\"_600\":763},{\"_24\":597,\"_598\":738,\"_600\":739},{\"_634\":390},[740,741,742,743,744],{\"_24\":487,\"_607\":759,\"_487\":760},{\"_24\":487,\"_607\":756,\"_487\":79},{\"_24\":487,\"_607\":753,\"_487\":754},{\"_24\":487,\"_607\":747,\"_487\":748},{\"_24\":487,\"_607\":745,\"_487\":609},[746],{\"_24\":611},[749,750],\"amy.campbell@informa.com\",{\"_24\":135,\"_598\":751},{\"_24\":611},{\"_256\":752,\"_618\":619,\"_620\":-5,\"_621\":-5},\"mailto:amy.campbell@informa.com\",[755],\". To reach her, email \",{\"_24\":611},[757,758],{\"_24\":663},{\"_24\":611},[761],\"Amy Campbell is senior editor of \",{\"_24\":611},{\"_634\":390},[764,765,766],{\"_24\":487,\"_487\":771},{\"_24\":487,\"_607\":768,\"_487\":748},{\"_24\":487,\"_487\":767},\". Include the facility name, city and state, plus details about what makes the area unique. It’s your chance to showcase your special space and inspire other operators to elevate their own offices.\",[769],{\"_24\":135,\"_598\":770},{\"_256\":752,\"_618\":619,\"_620\":-5,\"_621\":-5},\"Is your front office a standout? ISS is seeking images for a special feature in a future issue of our print and digital magazine. Email your high-res photos to \",{\"_634\":390},[774],{\"_24\":487,\"_487\":775},\"The reality is that your property’s central hub isn't just a transactional space. It’s also a powerful marketing and customer-service tool that either builds confidence or erodes it within seconds of a prospect’s arrival.\",{\"_634\":390},[778],{\"_24\":487,\"_487\":779},\"Even if your office operates with minimal staffing or remotely, it should always appear active and maintained, not abandoned or neglected. Ultimately, it should communicate professionalism, security and trustworthiness at first glance, assuring sales prospects that their belongings will be managed with the same level of care and attention to detail. Small touches like fresh air fresheners, updated seasonal décor or a digital photo slideshow of happy customers can make the space feel alive and cared for, even when no one is physically present.\",{\"_634\":390},[782],{\"_24\":487,\"_487\":783},\"Clean doesn’t mean boring. The décor should be simple yet polished, with neutral colors, uncluttered surfaces and branded elements that reinforce your company’s identity. Keep the area cool in the summer and warm in the winter.\",{\"_634\":390},[786,787,788],{\"_24\":487,\"_487\":795},{\"_24\":487,\"_607\":790,\"_487\":791},{\"_24\":487,\"_487\":789},\" as well. Your customers are shopping for supplies. They don’t want to ask you for pricing, maneuver around cluttered displays, or see empty shelves and pegs.\",[792],\"your retail space\",{\"_24\":135,\"_598\":793},{\"_256\":794,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://www.insideselfstorage.com/retail-sales/rejuvenating-your-self-storage-retail-space-to-improve-profit-and-the-customer-experience\",\"All this advice can be applied to \",{\"_634\":390},[798,799,800],{\"_24\":487,\"_487\":807},{\"_24\":487,\"_607\":802,\"_487\":803},{\"_24\":487,\"_487\":801},\". Think about it in terms from top to bottom. So, no spiderwebs in the ceiling corners, dirty or discolored carpet, tile floors that have seen better days, layers of surface dust, or windows that haven’t been cleaned in months. While sticky notes can be an operator’s BFF for reminders, your customer doesn’t want to see your desk littered with colorful papers. Keep beverages and snacks to a minimum, stash papers out of sight, and clean your computer monitor regularly.\",[804],\"clean, organized and welcoming\",{\"_24\":135,\"_598\":805},{\"_256\":806,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/self-storage-maintenance-best-practices-protecting-your-property-people-and-profitability\",\"However, there are some basics in which to adhere. Above all, your facility’s front office should be \",{\"_634\":390},[810],{\"_24\":487,\"_487\":811},\"So, what does this look like? It depends on a number of factors including your operating model, budget, market and goals for the space. Some self-storage operators create opulent environments while others prefer a meticulous but minimalist look. Both can work.\",{\"_634\":390},[814,815,816],{\"_24\":487,\"_487\":823},{\"_24\":487,\"_607\":818,\"_487\":819},{\"_24\":487,\"_487\":817},\", which threatens to make the front office obsolete once again. However, even in this environment, this physical space shouldn't be neglected or dismissed as irrelevant. While daily staffing may be minimal, prospects still visit to tour the site and existing tenants occasionally need in-person assistance. Whether big or small, regularly staffed or not, your front office still serves as a critical touchpoint that communicates your brand’s professionalism and credibility.\",[820],\"remotely managed sites\",{\"_24\":135,\"_598\":821},{\"_256\":822,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://www.insideselfstorage.com/site-maintenance-safety/from-the-2026-iss-world-expo-jessie-lamb-provides-pointers-for-maintaining-remotely-managed-self-storage-facilities\",\"Today, more facilities are operating as \",{\"_634\":390},[826,827,828],{\"_24\":487,\"_487\":835},{\"_24\":487,\"_607\":830,\"_487\":831},{\"_24\":487,\"_487\":829},\" than an industrial one, that changed. Offices became the hub of the property, complete with retail stores stocked with supplies, natural lighting pouring in from expansive windows, comfortable seating areas and even beverage bars.\",[832],\"retail business\",{\"_24\":135,\"_598\":833},{\"_256\":834,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://www.insideselfstorage.com/facility-design/the-new-face-of-self-storage-development-higher-stakes-smarter-design\",\"Over the years, the self-storage industry has flip-flopped over the size and design of what the ideal front office should look like and offer. In the early years, minimalism was the standard. As the industry became recognized as more of a \",{\"_634\":390},[838],{\"_24\":487,\"_487\":839},\"Ultimately, your self-storage front office should inspire confidence, reduce anxiety about renting a unit, and make the entire interaction as smooth and pleasant as possible. When these expectations are met or exceeded, you instill assurance in your sales prospects. A positive first impression in this setting also removes doubt and hesitation, transforming a cautious visitor into a committed customer who trusts your business with their possessions and feels comfortable signing a lease on the spot.\",{\"_634\":390},[842,843,844],{\"_24\":487,\"_487\":850},{\"_24\":487,\"_607\":846,\"_487\":847},{\"_24\":487,\"_487\":845},\" isn’t just important—it’s critical to winning their business and earning their long-term loyalty.\",[848],\"first impression\",{\"_24\":135,\"_598\":849},{\"_256\":125,\"_618\":619,\"_620\":-5,\"_621\":-5},\"As a self-storage operator, you understand this, but are you applying these same standards to your own front office? Your customers are no different from anyone visiting any kind of professional service provider. They’re evaluating your professionalism, trustworthiness and attention to detail from the moment they step through your door. In an industry in which customers are entrusting you with their valuable possessions during often stressful life transitions, that \",{\"_634\":390},[853],{\"_24\":487,\"_487\":854},\"When you walk into any professional office—whether it's a dental clinic, real estate agency, animal hospital or even a self-storage facility— you have certain expectations. This might include a warm greeting, a clean and organized environment, clear signage directing you where to go, light music, soft lighting, and even comfortable seating. Those first few moments can shape the way you feel about the business and what you can expect from it.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf51b3f9f889dc32b/6a4540db5b961e472f3df246/Advantage-Storage-Flower-Mound-Texas.jpg\",\"An image of the office at Advantage Storage in Flower Mound, Texas\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":858,\"_162\":530,\"_563\":529,\"_565\":859,\"_164\":530,\"_165\":534,\"_167\":534,\"_168\":860,\"_170\":171,\"_179\":247,\"_173\":533,\"_175\":489,\"_177\":861,\"_181\":81,\"_184\":862,\"_182\":863},{\"_197\":539,\"_199\":538},[868,869,870,871,872,873,874,875,876,877,878,879,880,881,882,883,884,885,886,887],{},[865],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":864},[],{\"_41\":866,\"_194\":107,\"_135\":867},\"Moshe Tabbouche\",\"/author/moshe-tabbouche\",{\"_24\":597,\"_598\":987,\"_600\":988},{\"_24\":597,\"_598\":983,\"_600\":984},{\"_24\":597,\"_598\":979,\"_600\":980},{\"_24\":639,\"_598\":975,\"_600\":976},{\"_24\":597,\"_598\":971,\"_600\":972},{\"_24\":597,\"_598\":967,\"_600\":968},{\"_24\":597,\"_598\":963,\"_600\":964},{\"_24\":639,\"_598\":959,\"_600\":960},{\"_24\":597,\"_598\":955,\"_600\":956},{\"_24\":597,\"_598\":951,\"_600\":952},{\"_24\":639,\"_598\":947,\"_600\":948},{\"_24\":597,\"_598\":943,\"_600\":944},{\"_24\":597,\"_598\":939,\"_600\":940},{\"_24\":597,\"_598\":935,\"_600\":936},{\"_24\":597,\"_598\":931,\"_600\":932},{\"_24\":597,\"_598\":927,\"_600\":928},{\"_24\":639,\"_598\":923,\"_600\":924},{\"_24\":597,\"_598\":919,\"_600\":920},{\"_24\":597,\"_598\":915,\"_600\":916},{\"_24\":597,\"_598\":888,\"_600\":889},{\"_634\":390},[890,891,892,893,894],{\"_24\":487,\"_607\":912,\"_487\":913},{\"_24\":487,\"_607\":906,\"_487\":907},{\"_24\":487,\"_607\":903,\"_487\":904},{\"_24\":487,\"_607\":897,\"_487\":898},{\"_24\":487,\"_607\":895,\"_487\":609},[896],{\"_24\":611},[899,900],\"moshe@granstoneis.com\",{\"_24\":135,\"_598\":901},{\"_24\":611},{\"_256\":902,\"_618\":619,\"_620\":-5,\"_621\":-5},\"mailto:moshe@granstoneis.com\",[905],\", a boutique brokerage company specializing in self-storage. He’s closed more than $63 million and 567,000 net rentable square feet across seven states since joining the company in 2023. He focuses on the mid-Atlantic and Southeast markets. To reach him, call 614.812.0776 or email \",{\"_24\":611},[908,909],\"Grandstone Storage Investment Sales\",{\"_24\":135,\"_598\":910},{\"_24\":611},{\"_256\":911,\"_618\":619,\"_620\":-5,\"_621\":-5},\"https://grandstoneis.com/\",[914],\"Moshe Tabbouche is a senior associate at \",{\"_24\":611},{\"_634\":390},[917],{\"_24\":487,\"_487\":918},\"For self-storage owners who are thinking about selling, the honest conversation is about what the asset is worth based on what it’s doing today. For buyers, it’s about having enough conviction in the in-place numbers that you don’t need the future to bail you out. The market isn’t broken. It just takes a lot more work than it used to.\",{\"_634\":390},[921],{\"_24\":487,\"_487\":922},\"There’s a lot of uncertainty in the self-storage investing market right now. Rates are unclear, housing has no firm recovery timeline and new supply keeps delivering. In that environment, the answer isn’t to wait. It’s to do the work. You must really understand the specific asset and submarket, the competitive set, what’s coming, and what’s already there. The operators and investors who are winning right now aren’t the ones with the best macro view. It’s the ones doing the most thorough job at the property and market level.\",{\"_634\":390,\"_644\":645},[925],{\"_24\":487,\"_487\":926},\"What This Means\",{\"_634\":390},[929],{\"_24\":487,\"_487\":930},\"The deals that are getting done are the ones where the in-place story is strong. They’re stabilized assets in markets with limited new supply coming. Everything else involves a growing gap between where sellers want to be and where buyers are willing to go.\",{\"_634\":390},[933],{\"_24\":487,\"_487\":934},\"This is where a lot of deals are getting stuck. Self-storage sellers are anchored to values that made sense when the market rewarded forward-looking underwriting. Buyers are anchored to what’s in front of them today. That gap is real and it’s stalling transactions.\",{\"_634\":390},[937],{\"_24\":487,\"_487\":938},\"The horizon for cash flow has been compressed. Three to six months is what I’m hearing from buyers, not “We think this market recovers in 2027.” They need to see and believe the return is coming fast. The uncertainty around supply, housing and interest rates makes anything beyond that feel like a guess.\",{\"_634\":390},[941],{\"_24\":487,\"_487\":942},\"That’s mostly gone now. Buyers are valuing what they can see today—in-place income, current occupancy and actual rates in the current competitive environment. If getting to the purchase price requires assuming things get better, there’s hesitation, even when year one looks fine on paper.\",{\"_634\":390},[945],{\"_24\":487,\"_487\":946},\"A few years ago, self-storage buyers were willing to pay for future value. A property at 75% occupancy could be priced on the path to 90%, with rent growth assumptions built in over two or three years. That worked when the market was moving in the right direction and the data supported it.\",{\"_634\":390,\"_644\":645},[949],{\"_24\":487,\"_487\":950},\"How Underwriting Has Actually Changed\",{\"_634\":390},[953],{\"_24\":487,\"_487\":954},\"So, moves stay down, and one of self-storage’s most reliable demand drivers stays quiet. There’s no clear timeline for when that changes, and that uncertainty is a big part of what’s making buyers so hesitant right now.\",{\"_634\":390},[957],{\"_24\":487,\"_487\":958},\"Self-storage demand and housing turnover are connected. When people move, they store. Existing home sales peaked at around 6.5 million units per year in 2021. Currently, that number is sitting around 4 million annualized, according the National Association of Realtors. Rates briefly dipped below 6%, but they’re back up and the lock-in effect is still very much in play. Most homeowners are sitting on mortgages at 3% or below and have no real reason to sell.\",{\"_634\":390,\"_644\":645},[961],{\"_24\":487,\"_487\":962},\"The Housing Market Hasn’t Recovered\",{\"_634\":390},[965],{\"_24\":487,\"_487\":966},\"The rent data backs this up. Across 30 major markets tracked by Yardi, average asking rates declined year-over-year from first-quarter 2025 to first-quarter 2026. Some markets are getting hit harder than others. Tampa, Florida, is down 5.3%; Houston by 4.1%; Charlotte, North Carolina by 3.6%; and Orlando, Florida, by 3.4%. All were among the most active development markets of the last four years.\",{\"_634\":390},[969],{\"_24\":487,\"_487\":970},\"That’s the environment self-storage operators are competing in right now. New supply doesn’t just add units, it multiplies competitors in lease-up mode who are pricing aggressively to fill space. That makes it harder for existing competitors to push rates. It also slows their move-ins and creates the occupancy stagnation a lot of owners are scratching their heads over.\",{\"_634\":390},[973],{\"_24\":487,\"_487\":974},\"A lot of self-storage product has been built in recent years, and more is coming. According to Yardi Matrix, a provider of real estate data and market intelligence, more than 5,100 facilities were delivered or are under construction nationwide between 2021 and 2027. This represents approximately 363 million net rentable square feet of new supply added to a market that had roughly 4.2 billion square feet at the end of last year. In 2026 alone, more than 105 million square feet is expected across 1,444 properties. Projections show 80 to 100 million square feet per year of new deliveries continuing all the way through 2031.\",{\"_634\":390,\"_644\":645},[977],{\"_24\":487,\"_487\":978},\"The Supply Problem Isn’t Going Away\",{\"_634\":390},[981],{\"_24\":487,\"_487\":982},\"That’s a real shift, and it’s driven by two critical factors: self-storage supply and the housing market.\",{\"_634\":390},[985],{\"_24\":487,\"_487\":986},\"Facility operators are seeing some of the slowest lease-up velocity in recent memory. Occupancy rates are flat. Rent increases that would’ve stuck two or three years ago aren’t tolerated today. As a result, buyers have gotten extremely conservative about what they’re willing to underwrite. If the return isn’t visible quickly after closing—we’re talking three to six months—the deal is a tough sell. Nobody wants to invest in a story about what the asset will look like in year three.\",{\"_634\":390},[989],{\"_24\":487,\"_487\":990},\"It’s worth talking about what’s happening in the self-storage real estate landscape right now. From where I sit, talking to owners, investors and buyers every day, the market is in a place a lot of people weren’t expecting.\",[995,996,997],\"Galleries\",{\"_104\":555,\"_26\":994},\"/slideshows\",{\"_24\":154,\"_102\":1047},{\"_24\":154,\"_102\":1023},{\"_24\":154,\"_102\":998},{\"_156\":999,\"_137\":158,\"_159\":138,\"_160\":1000,\"_162\":1001,\"_563\":107,\"_565\":1002,\"_164\":1001,\"_165\":1003,\"_167\":1003,\"_168\":1004,\"_170\":1005,\"_179\":1006,\"_173\":1007,\"_175\":1008,\"_177\":1009,\"_181\":81,\"_184\":1010,\"_182\":1011},\"Slideshow\",{\"_197\":1021,\"_199\":1022},\"Thinking Beyond Interest Rates: Self-Storage Lending Options and Strategies for 2026\",[1016],\"/financing/thinking-beyond-interest-rates-self-storage-lending-options-and-strategies-for-2026\",{},\"Dec 12, 2025\",29,\"Financing\",\"/self-storage-investing-real-estate/financing\",[1013],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1012},[],{\"_41\":1014,\"_194\":195,\"_135\":1015},\"Steve Libert\",\"/author/steve-libert\",{\"_24\":597,\"_598\":1017,\"_600\":1018},{\"_634\":390},[1019],{\"_24\":487,\"_487\":1020},\"Many self-storage developers, investors and owners have waited on the sidelines for the “perfect” interest-rate environment to appear. Some, however, have recognized the futility of this and are instead folding current financing costs into their plans rather than counting on future cuts. This presentation will help you understand the lending options available for 2026 and provide guidance on how to choose the right one for your next business venture.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt510bd7abdc7971d7/693b50dae7ea773dc5cadbe4/Feature_art_3.jpg\",\"An image of a self-storage building with the words 2026 finaning on the front\",{\"_156\":999,\"_137\":158,\"_159\":138,\"_160\":1024,\"_162\":1025,\"_563\":107,\"_565\":1026,\"_164\":1025,\"_165\":1027,\"_167\":1027,\"_168\":1028,\"_170\":1029,\"_179\":1030,\"_173\":1031,\"_175\":1032,\"_177\":1033,\"_181\":81,\"_184\":1034,\"_182\":1035},{\"_197\":1045,\"_199\":1046},\"Protect Your Bottom Line! Strategies to Shield and Grow Self-Storage Net Operating Income and Asset Value\",[1040],\"/revenue-management/protect-your-bottom-line-strategies-to-shield-and-grow-self-storage-net-operating-income-and-asset-value\",{},\"Feb 27, 2026\",25,\"Revenue Management\",\"/self-storage-management-operation/revenue-management\",[1037],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1036},[],{\"_41\":1038,\"_194\":107,\"_135\":1039},\"Scott Holland\",\"/author/scott-holland\",{\"_24\":597,\"_598\":1041,\"_600\":1042},{\"_634\":390},[1043],{\"_24\":487,\"_487\":1044},\"While self-storage is widely considered a recession-proof industry because of its resilience during tough economic times, that doesn’t mean your net operating income (NOI) is indestructible. Many factors can quickly erode profits, making it essential to protect your bottom line. This gallery shares operational strategies that preserve and even grow your NOI, which also maximizes facility value.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb37e79c74cb704e4/69a0aba266382600086535c3/Gallery_-_Protect_NOI.jpg\",\"An open hand with a shield with a dollar sign on it floating above it\",{\"_156\":999,\"_137\":158,\"_159\":138,\"_160\":1048,\"_162\":1049,\"_563\":107,\"_565\":1050,\"_164\":1049,\"_165\":1051,\"_167\":1051,\"_168\":1052,\"_170\":1053,\"_179\":1054,\"_173\":715,\"_175\":716,\"_177\":1055,\"_181\":81,\"_184\":1056,\"_182\":1057},{\"_197\":1075,\"_199\":1076},\"Fully Functional, Aesthetically Phenomenal: Self-Storage Design Showcase 2026\",[1060,1061,1062],\"/facility-design/fully-functional-aesthetically-phenomenal-self-storage-design-showcase-2026\",{},\"May 29, 2026\",54,[1059],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1058},[],{\"_41\":192,\"_194\":195,\"_135\":193},{\"_24\":597,\"_598\":1071,\"_600\":1072},{\"_24\":597,\"_598\":1067,\"_600\":1068},{\"_24\":597,\"_598\":1063,\"_600\":1064},{\"_634\":390},[1065],{\"_24\":487,\"_487\":1066},\"Discover how forward-thinking architects, developers and owners are creating environmentally sustainable and visually compelling projects that define the next generation of self-storage design. Each featured property tells a unique story of how form and function can unite to elevate an entire industry.\",{\"_634\":390},[1069],{\"_24\":487,\"_487\":1070},\"This carefully curated online gallery showcases an impressive collection of self-storage exteriors from around the globe, highlighting innovative design philosophies that are reshaping our industry. From sleek minimalist facades to grand statements, they demonstrate how the industry is expertly combining high-end aesthetics with varied materials, textures and color palettes to push the boundaries of commercial architecture.\",{\"_634\":390},[1073],{\"_24\":487,\"_487\":1074},\"Unlike their predecessors of decades ago, today’s self-storage facilities are often architectural statements reflecting thoughtful design and community integration. They often draw inspiration from diverse sources, seamlessly blending into their surroundings or boldly making their presence known. These contemporary structures masterfully balance practical functionality with striking visual appeal.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltafbc5e00b7427afa/6a188f9c1d98fb13a068cec5/01_-_SurePoint_Pearland_TX_SurePoint_Development.jpg\",\"An image of SurePoint Self Storage in Pearland, Texas\",[1081,1082,1083],\"Videos\",{\"_104\":555,\"_26\":1080},\"/videos\",{\"_24\":154,\"_102\":1136},{\"_24\":154,\"_102\":1115},{\"_24\":154,\"_102\":1084},{\"_156\":358,\"_137\":158,\"_159\":138,\"_160\":1085,\"_162\":1086,\"_563\":107,\"_565\":1087,\"_164\":1086,\"_165\":1088,\"_167\":1088,\"_168\":1089,\"_170\":1090,\"_179\":367,\"_173\":1091,\"_175\":386,\"_177\":1092,\"_181\":81,\"_184\":1093,\"_182\":1094},{\"_197\":1113,\"_199\":1114},\"From the 2026 ISS World Expo: Rob DuBroc Explains the Ideal Self-Storage Tech Stack and How to Build One\",[1097,1098],\"/self-storage-security-technology/from-the-2026-iss-world-expo-rob-dubroc-explains-the-ideal-self-storage-tech-stack-and-how-to-build-one\",{},\"Jun 25, 2026\",\"Security and Technology\",[1096],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1095},[],{\"_41\":192,\"_194\":195,\"_135\":193},{\"_24\":597,\"_598\":1109,\"_600\":1110},{\"_24\":597,\"_598\":1099,\"_600\":1100},{\"_634\":390},[1101,1102,1103],{\"_24\":487,\"_487\":1108},{\"_24\":487,\"_607\":1105,\"_487\":1106},{\"_24\":487,\"_487\":1104},\", we speak with Rob DuBroc, CEO and founder of Kansas City-based On Track Storage, which operates 47 self-storage facilities in four states. He transitioned from a career in technology in 2020 to bring his passion for innovation to our industry. In this discussion, he draws from his extensive experience in scaling a 6,000-plus-unit portfolio to explain the ideal self-storage tech stack, including how to make selections, common pitfalls to avoid, how to train staff in tech use and more. Leverage his actionable strategies to build a stack that optimizes your business without creating friction.\",[1107],\"2026 Inside Self-Storage World Expo\",{\"_24\":663},\"In this video interview recorded at the \",{\"_634\":390},[1111],{\"_24\":487,\"_487\":1112},\"The self-storage industry is undergoing a technological transformation, with software and other tools on the market promising to enhance everything from customer service and revenue management to site maintenance and security. While every modern business needs a “tech stack,” many operators aren’t sure how to build one or what it should include. They tend to add one platform at a time, which can lead to disjointed programs, a long list of passwords and an even longer list of operational headaches.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blteb61759d5c1d9409/6a3d6a6781f8287796621a07/SSTV_-_Rob_DuBroc_expo_interview.jpg\",\"A stack of colored bars with a technology term on each one\",{\"_156\":358,\"_137\":158,\"_159\":138,\"_160\":1116,\"_162\":1117,\"_563\":107,\"_565\":1118,\"_164\":1117,\"_165\":1119,\"_167\":1119,\"_168\":1120,\"_170\":1121,\"_179\":367,\"_173\":1122,\"_175\":1123,\"_177\":1124,\"_181\":81,\"_184\":1125,\"_182\":1126},{\"_197\":1134,\"_199\":1135},\"Self-Storage Insurance Expert Terry Campbell Reveals the 2 Coverages No Facility Operator Should Be Without\",[1129],\"/insurance/self-storage-insurance-expert-terry-campbell-reveals-the-2-coverages-no-facility-operator-should-be-without\",{},\"Jul 2, 2026\",\"Insurance\",\"/self-storage-management-operation/insurance\",[1128],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1127},[],{\"_41\":192,\"_194\":195,\"_135\":193},{\"_24\":597,\"_598\":1130,\"_600\":1131},{\"_634\":390},[1132],{\"_24\":487,\"_487\":1133},\"When it comes to safeguarding a self-storage asset, an owner can never be too cautious. A lawsuit or disaster can strike at any property, regardless of its location or age. A comprehensive insurance policy is the ultimate protection, ensuring the business can endure, financially and physically; but there are two specific coverages no operation should be without. Find out what they are in this episode of the “Outside the Box” podcast hosted by Terry Campbell, a commercial-insurance specialist with Johnson Insurance. Watch as he reveals what these products are and how they can shield your business from common yet costly scenarios including faulty lien sales, roof leaks, tenant disputes and more. He also shares real-world examples that illustrate exactly why these policies are essential.\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb9745cb48fc397df/6a43e4f5219749e768a9c30b/Safeguard-Symbol-Hands.jpg\",\"An image of a check mark in a shield symbolizing safeguarding held between two hands\",{\"_156\":358,\"_137\":158,\"_159\":138,\"_160\":1137,\"_162\":360,\"_563\":107,\"_565\":1138,\"_164\":360,\"_165\":361,\"_167\":361,\"_168\":1139,\"_170\":363,\"_179\":367,\"_173\":364,\"_175\":365,\"_177\":1140,\"_181\":81,\"_184\":1141,\"_182\":1142},{\"_197\":372,\"_199\":373},[1145],{},[1144],{\"_186\":81,\"_187\":81},{\"_188\":81,\"_189\":1143},[],{\"_41\":192,\"_194\":195,\"_135\":193},{\"_24\":597,\"_598\":1146,\"_600\":1147},{\"_634\":390},[1148],{\"_24\":487,\"_487\":1149},\"Search engine optimization was once the primary driver in online visibility for self-storage facilities. Today, more potential renters are using AI platforms to identify places to store their goods. With this shift comes new factors that influence discoverability, including generative engine optimization (GEO), the practice of structuring digital content so AI-powered platforms like ChatGPT, Claude and Perplexity can easily find it, understand it and serve it up to online searchers. If you aren’t familiar with GEO, this video by industry expert Mark Helm will help get you up to speed. The author of “Creating Wealth Through Self-Storage” provides an overview, including how GEO differs from traditional digital strategies. You’ll learn about critical website content that influences AI search results, the long-term impact of GEO on visibility and more. Watch now to ensure your business remains relevant and doesn’t fall behind your more forward-thinking competitors.\",\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_104\":1153,\"_1154\":1155,\"_1156\":1151,\"_1157\":1158,\"_1159\":107,\"_137\":261,\"_1160\":1161,\"_1162\":132},\"Subscribe to Our Weekly Newsletter\",\"message\",\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"buttonText\",\"Sign Me Up\",\"buttonUrl\",\"mode\",\"dark\",\"isOnHomepage\",\"blt00f7c6b376c1aaef\",{\"_131\":132,\"_104\":1165,\"_134\":107,\"_135\":1166,\"_137\":138,\"_139\":1167,\"_141\":1168,\"_143\":144,\"_145\":144,\"_122\":123},\"Management \u0026 Operations\",{\"_256\":572,\"_257\":312},[1170,1171,1172,1173,1174,1175],{\"_146\":109,\"_147\":1169},\"300_2v\",{\"_24\":154,\"_102\":1232},{\"_24\":154,\"_102\":1221},{\"_24\":154,\"_102\":1213},{\"_24\":154,\"_102\":1205},{\"_24\":154,\"_102\":1194},{\"_24\":154,\"_102\":1176},{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":1177,\"_162\":1178,\"_164\":1178,\"_165\":1179,\"_167\":1179,\"_168\":1180,\"_170\":1181,\"_172\":107,\"_173\":225,\"_175\":226,\"_177\":1182,\"_179\":1183,\"_181\":81,\"_182\":1184,\"_184\":1185},{\"_197\":1192,\"_199\":1193},\"How to Serve Your Future Self-Storage Renters and Deliver the Experience They Expect (Hint: They’re Already Here)\",\"/customer-service-experience/how-to-serve-your-future-self-storage-renters-and-deliver-the-experience-they-expect-hint-they-re-already-here-\",{},\"Jul 7, 2026\",[1187],7,{\"_188\":81,\"_189\":1186},{\"_186\":81,\"_187\":81},[],{\"_41\":1188,\"_135\":1189,\"_194\":1190,\"_196\":1191},\"Stacie Maxwell\",\"/author/stacie-maxwell\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt6670108fba3331d1/677d884124abfebd920fb2f3/Stacie_Maxwell_2025_OTM.jpg\",\"Director of Insurance\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt82f66b7afc0c5037/6a4bfa7155d1b57e19a0123c/Maxwell_the_future_renter.jpg\",\"Slightly blurry 3D text that says The Future is Now sitting between open hands\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":1195,\"_162\":1196,\"_164\":1196,\"_165\":1197,\"_167\":1197,\"_168\":1198,\"_170\":1181,\"_172\":107,\"_173\":347,\"_175\":348,\"_177\":1199,\"_179\":209,\"_181\":81,\"_182\":1200,\"_184\":1201},{\"_197\":1203,\"_199\":1204},\"Self-Storage Call Center and Remote-Management Firm XPS Solutions Acquired by Logistics Provider Warehouse Anywhere\",\"/suppliers-products/self-storage-call-center-and-remove-management-firm-xps-solutions-acquired-by-logistics-provider-warehouse-anywhere\",{},[],{\"_188\":81,\"_189\":1202},{\"_186\":81,\"_187\":81},[],\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt2f98be1c5ac2fbf3/6a4bfc292d0b481b9476bae9/2_News_Newspaper_Stack.jpg\",\"An image of news on a tablet on a stack of 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REIT Extra Space Settles Lawsuit Filed by the New York City Department of Consumer and Worker Protection\",\"/facility-operators/self-storage-reit-extra-space-settles-lawsuit-filed-by-the-new-york-city-department-of-consumer-and-worker-protection\",{},[1230],{\"_188\":81,\"_189\":1229},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltd1134b9e008d2873/6a5028c91c01cdaa08bffd0b/7_News_Round_Blocks.jpg\",{\"_156\":157,\"_137\":158,\"_159\":138,\"_160\":1233,\"_162\":221,\"_164\":221,\"_165\":222,\"_167\":222,\"_168\":1234,\"_170\":224,\"_172\":107,\"_173\":225,\"_175\":226,\"_177\":1235,\"_179\":180,\"_181\":81,\"_182\":1236,\"_184\":1237},{\"_197\":236,\"_199\":237},{},[1239],{\"_188\":81,\"_189\":1238},{\"_186\":81,\"_187\":81},[],{\"_41\":232,\"_135\":233,\"_194\":234,\"_196\":235},\"module_content_ribbon\",\"blt21fbca9b07ce7e13\",{\"_131\":81,\"_122\":123,\"_104\":1243,\"_134\":1243,\"_135\":1244,\"_139\":1245,\"_143\":144,\"_145\":144},\"Trending Articles\",{\"_256\":107,\"_257\":107},[1246,1247,1248,1249,1250,1251,1252,1253,1254,1255,1256,1257],{\"_24\":154,\"_102\":1434},{\"_24\":154,\"_102\":1419},{\"_24\":154,\"_102\":1404},{\"_24\":154,\"_102\":1387},{\"_24\":154,\"_102\":1372},{\"_24\":154,\"_102\":1354},{\"_24\":154,\"_102\":1338},{\"_24\":154,\"_102\":1325},{\"_24\":154,\"_102\":1307},{\"_24\":154,\"_102\":1291},{\"_24\":154,\"_102\":1276},{\"_24\":154,\"_102\":1258},{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1259,\"_162\":1260,\"_164\":1260,\"_165\":1261,\"_167\":1261,\"_168\":1262,\"_170\":1263,\"_172\":107,\"_173\":1264,\"_175\":1265,\"_177\":1266,\"_179\":1267,\"_181\":81,\"_182\":1268,\"_184\":1269},{\"_197\":1274,\"_199\":1275},\"Creating Competitive Advantages: The Components of a Consumer-Pleasing Self-Storage Security System\",\"/security/creating-competitive-advantages-the-components-of-a-consumer-pleasing-self-storage-security-system\",{},\"Jun 7, 2026\",\"Security\",\"/self-storage-security-technology/security\",[1271],6,{\"_188\":81,\"_189\":1270},{\"_186\":81,\"_187\":81},[],{\"_41\":1272,\"_135\":1273,\"_194\":234},\"Sasha Khetpal\",\"/author/sasha-khetpal\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb752cd5ee531cec4/6a1e091d289788fc8611f83d/Khetpal_security_components.jpg\",\"Different equipment of a security system on grey background\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1277,\"_162\":1278,\"_164\":1278,\"_165\":1279,\"_167\":1279,\"_168\":1280,\"_170\":1281,\"_172\":107,\"_173\":1282,\"_175\":1283,\"_177\":1284,\"_179\":570,\"_181\":81,\"_182\":1285,\"_184\":1286},{\"_197\":1289,\"_199\":1290},\"ISS BLOG – The Business of Supporting Businesses: Becoming a Helpful Hub for This Flourishing Self-Storage Renter Base\",\"/self-storage-profit-centers/iss-blog-beyond-boxes-and-locks-becoming-a-business-hub-to-capture-today-s-most-profitable-self-storage-tenants\",{},\"Jun 5, 2026\",\"Profit Centers\",\"/self-storage-profit-centers\",[1288],{\"_188\":81,\"_189\":1287},{\"_186\":81,\"_187\":81},[],{\"_41\":722,\"_135\":724,\"_194\":723},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltafba9241ca14c6e6/6a23444796c75a1436cb7633/Business-Unit-Elysia.jpg\",\"An image of a woman in a self-storage unit holding a tablet near a shelf with boxes\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1292,\"_162\":1293,\"_164\":1293,\"_165\":1294,\"_167\":1294,\"_168\":1295,\"_170\":1296,\"_172\":107,\"_173\":1122,\"_175\":1123,\"_177\":1297,\"_179\":247,\"_181\":81,\"_182\":1298,\"_184\":1299},{\"_197\":1305,\"_199\":1306},\"Core Insurance Coverages Every Self-Storage Business Should Have, Plus Extras to Consider\",\"/insurance/core-insurance-coverages-every-self-storage-business-should-have-plus-extras-to-consider\",{},\"Jun 3, 2026\",[1301],{\"_188\":81,\"_189\":1300},{\"_186\":81,\"_187\":81},[],{\"_41\":1302,\"_135\":1303,\"_194\":1304},\"Derek Torres\",\"/author/derek-torres\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8b29bba6291c0820/68967f71cdcb6c15f75cd760/Derek_Torres.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt11d0390245d18cd0/6a1df2b24bb1191eebce860b/Insurance-Coverage-Checks.jpg\",\"An image of a person at a computer with icons floating above with icons and checkmarks\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1308,\"_162\":1309,\"_164\":1309,\"_165\":1310,\"_167\":1310,\"_168\":1311,\"_170\":1312,\"_172\":107,\"_173\":1313,\"_175\":1314,\"_177\":1315,\"_179\":1267,\"_181\":81,\"_182\":1316,\"_184\":1317},{\"_197\":1323,\"_199\":1324},\"ISS BLOG – The ‘Man in the Arena’: Why Self-Storage Owners Need to Heed and Empower Their Frontline Staff\",\"/staffing/iss-blog-the-man-in-the-arena-why-self-storage-owners-need-to-heed-and-empower-their-frontline-staff\",{},\"Jun 12, 2026\",\"Staffing\",\"/self-storage-management-operation/staffing\",[1319],{\"_188\":81,\"_189\":1318},{\"_186\":81,\"_187\":81},[],{\"_41\":1320,\"_135\":1321,\"_194\":1322},\"Benjamin Burkhart\",\"/author/benjamin-burkhart\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt57efffe3704509cd/68717d7a76ff94eb54fd11e0/Ben_Burkhart.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt6e5cddd450710ab5/6a2c26d716a65517995f854d/Staff-Center-Person.jpg\",\"An image of stick figures on a purple background with the one colored yellow so it stands out\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1326,\"_162\":1327,\"_164\":1327,\"_165\":1328,\"_167\":1328,\"_168\":1329,\"_170\":1330,\"_172\":107,\"_173\":571,\"_175\":572,\"_177\":1331,\"_179\":247,\"_181\":81,\"_182\":1332,\"_184\":1333},{\"_197\":1336,\"_199\":1337},\"Self-Storage Facility Showcase: The Beautiful Yet Unconventional Modern Storage Location in Springdale, AR\",\"/self-storage-management-operation/self-storage-facility-showcase-the-beautiful-yet-unconventional-modern-storage-location-in-springdale-ar\",{},\"Jun 13, 2026\",[1335],{\"_188\":81,\"_189\":1334},{\"_186\":81,\"_187\":81},[],{\"_41\":252,\"_135\":253,\"_194\":234},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt7142206cc7f4140b/6a2700a7ff0c8849ac26ee0a/Modern_Storage_Feature_2.jpg\",\"An image of the exterior of Modern Storage in Springdale, Arkansas\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1339,\"_162\":1340,\"_164\":1340,\"_165\":1341,\"_167\":1341,\"_168\":1342,\"_170\":1343,\"_172\":107,\"_173\":1031,\"_175\":1032,\"_177\":1344,\"_179\":247,\"_181\":81,\"_182\":1345,\"_184\":1346},{\"_197\":1352,\"_199\":1353},\"Creating Accountability and Business Stability: The Role of Late and Lien Fees in Self-Storage Operational Success\",\"/revenue-management/creating-accountability-and-business-stability-the-role-of-late-and-lien-fees-in-self-storage-operational-success\",{},\"Jun 14, 2026\",[1348],{\"_188\":81,\"_189\":1347},{\"_186\":81,\"_187\":81},[],{\"_41\":1349,\"_135\":1350,\"_194\":1351},\"Megan Graham\",\"/author/megan-graham\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt466374f4f6d5959f/6876ea5db9bca3d7b1324bf9/Megan_Graham.jpg\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3b998861937ade6d/6a26fd5c28dff366ee790c2c/Fees-Calculator-Money.jpg\",\"An image of calculator with the words fees on it on a top of money bills\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1355,\"_162\":1356,\"_164\":1356,\"_165\":1357,\"_167\":1357,\"_168\":1358,\"_170\":1359,\"_172\":107,\"_173\":1360,\"_175\":1361,\"_177\":1362,\"_179\":1363,\"_181\":81,\"_182\":1364,\"_184\":1365},{\"_197\":1370,\"_199\":1371},\"Stepping Over the Very Low Bar: Frank Sales and Service Advice for Self-Storage Facility Managers\",\"/sales/stepping-over-the-very-low-bar-frank-sales-and-service-advice-for-self-storage-facility-managers\",{},\"Jun 16, 2026\",\"Sales\",\"/self-storage-management-operation/sales\",[1367],13,{\"_188\":81,\"_189\":1366},{\"_186\":81,\"_187\":81},[],{\"_41\":1368,\"_135\":1369,\"_194\":195},\"Sarah Beth DeFazio\",\"/author/sarah-beth-defazio\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltaa5b64b67d2c044e/6a30707e2c30ec0caa6926aa/DeFazio_sales_tips_for_managers.jpg\",\"A man stepping over a low bar in front of self-storage units\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1373,\"_162\":1374,\"_164\":1374,\"_165\":1375,\"_167\":1375,\"_168\":1376,\"_170\":1377,\"_172\":107,\"_173\":1313,\"_175\":1314,\"_177\":1378,\"_179\":1183,\"_181\":81,\"_182\":1379,\"_184\":1380},{\"_197\":1385,\"_199\":1386},\"Enabling Career Development in the Self-Storage Industry: A Framework to Foster Growth, Learning and Empowerment\",\"/staffing/enabling-career-development-in-the-self-storage-industry-a-framework-to-foster-growth-learning-and-empowerment\",{},\"Jun 21, 2026\",[1382],{\"_188\":81,\"_189\":1381},{\"_186\":81,\"_187\":81},[],{\"_41\":1383,\"_135\":1384,\"_194\":195},\"Whitney Hamm\",\"/author/whitney-hamm\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt0038333834cc2449/6a30501c9c3ddfda9c1fdb21/Career-Path.jpg\",\"An image of a stick figure surrounded by different career paths\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1388,\"_162\":1389,\"_164\":1389,\"_165\":1390,\"_167\":1390,\"_168\":1391,\"_170\":1392,\"_172\":107,\"_173\":1393,\"_175\":1394,\"_177\":1395,\"_179\":1267,\"_181\":81,\"_182\":1396,\"_184\":1397},{\"_197\":1402,\"_199\":1403},\"An Inside Look at the Italian Self-Storage Market: From Pioneer Stage to Dynamic Expansion\",\"/market-conditions/an-inside-look-at-the-italian-self-storage-market-from-pioneer-stage-to-dynamic-expansion\",{},\"Jun 28, 2026\",\"Market Conditions\",\"/self-storage-investing-real-estate/market-conditions\",[1399],{\"_188\":81,\"_189\":1398},{\"_186\":81,\"_187\":81},[],{\"_41\":1400,\"_135\":1401,\"_194\":234},\"Cesare Carcano \",\"/author/cesare-carcano\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt19bc36ce681523a7/6a3adfa5549a14596c9d3438/Italy-Flag-Map.jpg\",\"An image of the Italian flag pinned to a flat map of Italy\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1405,\"_162\":1406,\"_164\":1406,\"_165\":1407,\"_167\":1407,\"_168\":1408,\"_170\":1409,\"_172\":107,\"_173\":329,\"_175\":330,\"_177\":1410,\"_179\":1267,\"_181\":81,\"_182\":1411,\"_184\":1412},{\"_197\":1417,\"_199\":1418},\"The High-Stakes Art of Selecting and Working With Service Contractors to Support Your Self-Storage Business\",\"/site-maintenance-safety/the-high-stakes-art-of-selecting-and-working-with-service-contractors-to-support-your-self-storage-business\",{},\"Jun 23, 2026\",[1414],{\"_188\":81,\"_189\":1413},{\"_186\":81,\"_187\":81},[],{\"_41\":1415,\"_135\":1416,\"_194\":234},\"Lisa Ballard Ogle\",\"/author/lisa-ballard-ogle\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt8d6ea50e5c5ee059/6a399be5fac9989406ab7c7b/Ogle_service_contractors.jpg\",\"Hand picks wooden cube with the text qualified instead of cubes with the text not qualified\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1420,\"_162\":1421,\"_164\":1421,\"_165\":1422,\"_167\":1422,\"_168\":1423,\"_170\":1424,\"_172\":107,\"_173\":1313,\"_175\":1314,\"_177\":1425,\"_179\":1267,\"_181\":81,\"_182\":1426,\"_184\":1427},{\"_197\":1432,\"_199\":1433},\"Staff Training: A Valuable Investment for Every Self-Storage Business and Their Employees\",\"/staffing/staff-training-a-valuable-investment-for-every-self-storage-business-and-their-employees\",{},\"Jul 5, 2026\",[1429],{\"_188\":81,\"_189\":1428},{\"_186\":81,\"_187\":81},[],{\"_41\":1430,\"_135\":1431,\"_194\":234},\"David Lesh\",\"/author/david-lesh\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt0588e2bc389a9af0/6a42e346ff96a7ea29fd72ff/Lesh_staff_training.jpg\",\"On the black surface are gears, a pen and a business card with the inscription Staff Training\",{\"_156\":157,\"_137\":270,\"_159\":261,\"_160\":1435,\"_162\":1436,\"_164\":1436,\"_165\":1437,\"_167\":1437,\"_168\":1438,\"_170\":1439,\"_172\":107,\"_173\":225,\"_175\":226,\"_177\":1440,\"_179\":247,\"_181\":81,\"_182\":1441,\"_184\":1442},{\"_197\":1447,\"_199\":1448},\"Saving Self-Storage Sales: Using a Hybrid Call-Management Model to Transform Missed Calls Into Revenue\",\"/customer-service-experience/saving-self-storage-sales-using-a-hybrid-call-management-model-to-transform-missed-calls-into-revenue\",{},\"Jul 1, 2026\",[1444],{\"_188\":81,\"_189\":1443},{\"_186\":81,\"_187\":81},[],{\"_41\":1445,\"_135\":1446,\"_194\":195},\"Katie E. Johnson\",\"/author/katie-johnson\",\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt61dda44172f12969/6a42d4b5a8759b6e3b87b408/Johnson_hybrid_call_management.jpg\",\"A balance scale with the words Automation and Human Interaction on each side in front of a self-storage facility\",\"module_featured\",\"bltbeae6deaf43c5957\",{\"_131\":132,\"_104\":1452,\"_1453\":1454,\"_1455\":1456,\"_137\":1457,\"_1458\":1459,\"_1460\":1461,\"_120\":1462,\"_143\":144,\"_106\":107,\"_1463\":109,\"_1464\":1465,\"_122\":123},\"Top Stories and News\",\"features\",[1511,1512,1513],\"latestNews\",[1469,1470,1471,1472],\"recent\",\"recentLabel\",\"Industry News\",\"recentSectionButton\",{\"_120\":1467,\"_124\":1468},{\"_126\":107,\"_1466\":107},\"adPosition\",\"rectangleAdPos\",\"300_1v\",\"ctaButtonUrl\",\"See more\",\"/self-storage-industry-news\",{\"_137\":1473,\"_156\":157,\"_160\":1503,\"_162\":203,\"_165\":204,\"_167\":204,\"_168\":1504,\"_164\":203,\"_170\":1505,\"_173\":206,\"_175\":207,\"_177\":1506,\"_179\":209,\"_181\":81,\"_182\":1507,\"_184\":1508},{\"_137\":1473,\"_156\":157,\"_160\":1495,\"_162\":163,\"_165\":166,\"_167\":166,\"_168\":1496,\"_164\":163,\"_170\":1497,\"_173\":174,\"_175\":176,\"_177\":1498,\"_179\":180,\"_181\":81,\"_182\":1499,\"_184\":1500},{\"_137\":1473,\"_156\":157,\"_160\":1482,\"_162\":1483,\"_165\":1484,\"_167\":1484,\"_168\":1485,\"_164\":1486,\"_170\":1487,\"_173\":417,\"_175\":418,\"_177\":1488,\"_179\":209,\"_181\":81,\"_182\":1489,\"_184\":1490},{\"_137\":1473,\"_156\":157,\"_160\":1474,\"_162\":285,\"_165\":286,\"_167\":286,\"_168\":1475,\"_164\":285,\"_170\":1476,\"_173\":174,\"_175\":176,\"_177\":1477,\"_179\":289,\"_181\":81,\"_182\":1478,\"_184\":1479},\"normal\",{\"_197\":294,\"_199\":295},{},\"2026-07-10T17:37:38.000Z\",[1481],{\"_188\":81,\"_189\":1480},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},{\"_197\":1493,\"_199\":1494},\"Inside Self-Storage Store Adds Softcover Book on Sales and Service by Industry Consultant Christel Land\",\"/iss-brand/inside-self-storage-store-adds-softcover-book-on-sales-and-service-by-industry-consultant-christel-land\",{},\"Inside Self-Storage Store Adds Softcover Book on Sales and Service by Industry Consultant Christel Land \",\"2026-07-10T17:41:37.000Z\",[1492],{\"_188\":81,\"_189\":1491},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5ecf713aa7b16108/6a512f909bc90f573cf2535f/Christel_Land_Book_News_Feature.png\",\"An image of the book cover by Christel Land\",{\"_197\":198,\"_199\":200},{},\"2026-07-10T18:07:00.000Z\",[1502],{\"_188\":81,\"_189\":1501},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},{\"_197\":214,\"_199\":215},{},\"2026-07-10T20:02:00.000Z\",[1510],{\"_188\":81,\"_189\":1509},{\"_186\":81,\"_187\":81},[],{\"_41\":192,\"_135\":193,\"_194\":195,\"_196\":107},{\"_137\":1473,\"_156\":157,\"_160\":1546,\"_162\":1547,\"_165\":1548,\"_167\":1548,\"_168\":1549,\"_164\":1547,\"_170\":1550,\"_172\":107,\"_173\":1031,\"_175\":1032,\"_177\":1551,\"_179\":1552,\"_181\":81,\"_563\":1553,\"_182\":1554,\"_184\":1555},{\"_137\":1473,\"_156\":157,\"_160\":1530,\"_162\":1531,\"_165\":1532,\"_167\":1532,\"_168\":1533,\"_164\":1531,\"_170\":1534,\"_172\":107,\"_173\":533,\"_175\":489,\"_177\":1535,\"_179\":1267,\"_181\":81,\"_563\":1536,\"_182\":1537,\"_184\":1538},{\"_137\":1473,\"_156\":157,\"_160\":1514,\"_162\":1515,\"_165\":1516,\"_167\":1516,\"_168\":1517,\"_164\":1515,\"_170\":1518,\"_172\":107,\"_173\":364,\"_175\":365,\"_177\":1519,\"_179\":247,\"_181\":81,\"_563\":1520,\"_182\":1521,\"_184\":1522},{\"_197\":1528,\"_199\":1529},\"Video Marketing in Self-Storage: Building Product Value, Brand Trust and Customer Engagement\",\"/marketing/video-marketing-in-self-storage-building-product-value-brand-trust-and-customer-engagement\",{},\"2026-07-04T08:00:00.000Z\",[1524],\"The way customers search for and compare self-storage facilities is different than it used to be. With more rentals beginning online, you need to capture attention in seconds. One way to do this is through video marketing. A visual representation of your business is a powerful tool that showcase its value, builds trusts and engages prospects. 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