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50+ Facilities</a><div class="Contributors Contributors_variant_slimline VerticalCard-ContributorsWrapper" data-component="contributors"><div class="Contributors-InfoWrapper"><span class="Contributors-ByText" data-testid="by-text">by</span><a class="Contributors-ContributorName" data-testid="contributor-name" href="/author/iss-staff" target="_self" data-discover="true">ISS Staff</a></div></div></div><div class="VerticalCard-Footer"><span class="VerticalCard-Date" data-testid="vertical-card-date">Jun 1, 2026</span><div data-module="card-time" class="CardTime"><div data-component="article-read-time" class="ArticleReadTime ArticleReadTime_size_small CardTime-ReadTime"><span data-testid="article-read-time-text">1 Min Read</span></div></div></div></div></div></div><div class="ContentPreview" data-module="content-preview" data-variant="card-vertical"><div class="ContentPreview-Wrapper ContentPreview-Wrapper_variant_cardVertical"><a data-testid="thumbnail" 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https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc9e0d3028260df10/6a061b57ccb12f31e571182c/10_News_Paper_Letters.jpg?width=960&amp;auto=webp&amp;quality=80&amp;disable=upscale 960w, https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc9e0d3028260df10/6a061b57ccb12f31e571182c/10_News_Paper_Letters.jpg?width=1280&amp;auto=webp&amp;quality=80&amp;disable=upscale 1280w" sizes="(max-width: 768px) 100vw, 50vw" loading="lazy" alt="The word news in red letters on clips with the word news on them" title="The word news in red letters on clips with the word news on them"/></div></a><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_development ContentPreview-Category" href="/self-storage-development" target="_self" data-discover="true">Development</a><div class="VerticalCard"><div class="VerticalCard-Body"><a class="VerticalCard-Title VerticalCard-Title_displayOption_default" data-testid="preview-default-title" href="/self-storage-development/self-storage-development-and-zoning-activity-may-2026" target="_self" data-discover="true">Self-Storage Development and Zoning Activity: May 2026</a><a class="VerticalCard-Title VerticalCard-Title_displayOption_mobile" data-testid="preview-mobile-title" href="/self-storage-development/self-storage-development-and-zoning-activity-may-2026" target="_self" data-discover="true">Self-Storage Development and Zoning Activity: May 2026</a><div class="Contributors Contributors_variant_slimline VerticalCard-ContributorsWrapper" data-component="contributors"><div class="Contributors-InfoWrapper"><span class="Contributors-ByText" data-testid="by-text">by</span><a class="Contributors-ContributorName" data-testid="contributor-name" href="/author/iss-staff" target="_self" data-discover="true">ISS Staff</a></div></div></div><div class="VerticalCard-Footer"><span class="VerticalCard-Date" data-testid="vertical-card-date">May 29, 2026</span><div data-module="card-time" 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srcSet="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc9e0d3028260df10/6a061b57ccb12f31e571182c/10_News_Paper_Letters.jpg?width=744&amp;auto=webp&amp;quality=80&amp;disable=upscale 744w, https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc9e0d3028260df10/6a061b57ccb12f31e571182c/10_News_Paper_Letters.jpg?width=960&amp;auto=webp&amp;quality=80&amp;disable=upscale 960w, https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc9e0d3028260df10/6a061b57ccb12f31e571182c/10_News_Paper_Letters.jpg?width=1280&amp;auto=webp&amp;quality=80&amp;disable=upscale 1280w" sizes="(max-width: 768px) 100vw, 50vw" loading="lazy" alt="The word news in red letters on clips with the word news on them" title="The word news in red letters on clips with the word news on them"/></div></a><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_development ContentPreview-Category" href="/self-storage-development" target="_self" 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data-src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5f785e4ee06b40dc/6a15e36ab7999f41d922a24d/6_News_Metal_Plate.jpg?width=1280&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5f785e4ee06b40dc/6a15e36ab7999f41d922a24d/6_News_Metal_Plate.jpg?width=1280&amp;auto=webp&amp;quality=80&amp;disable=upscale" srcSet="https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5f785e4ee06b40dc/6a15e36ab7999f41d922a24d/6_News_Metal_Plate.jpg?width=744&amp;auto=webp&amp;quality=80&amp;disable=upscale 744w, https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5f785e4ee06b40dc/6a15e36ab7999f41d922a24d/6_News_Metal_Plate.jpg?width=960&amp;auto=webp&amp;quality=80&amp;disable=upscale 960w, https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt5f785e4ee06b40dc/6a15e36ab7999f41d922a24d/6_News_Metal_Plate.jpg?width=1280&amp;auto=webp&amp;quality=80&amp;disable=upscale 1280w" sizes="(max-width: 768px) 100vw, 50vw" loading="lazy" alt="The word news in tall letters on a metal plate background" title="The word news in tall letters on a metal plate background"/></div></a><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_suppliersAndProducts ContentPreview-Category" href="/self-storage-industry-news/suppliers-products" target="_self" data-discover="true">Suppliers and Products</a><div class="VerticalCard"><div class="VerticalCard-Body"><a class="VerticalCard-Title VerticalCard-Title_displayOption_default" data-testid="preview-default-title" href="/suppliers-products/self-storage-building-manufacturer-trachte-names-vp-of-sales" target="_self" data-discover="true">Self-Storage Building Manufacturer Trachte Names VP of Sales</a><a class="VerticalCard-Title VerticalCard-Title_displayOption_mobile" data-testid="preview-mobile-title" href="/suppliers-products/self-storage-building-manufacturer-trachte-names-vp-of-sales" 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How Self-Storage Leaders Can Best Support Their Teams During Stressful Times\",\"/staffing/be-their-rock-how-self-storage-leaders-can-best-support-their-teams-during-stressful-times\",{},\"May 3, 2026\",[1243],{\"_62\":1244,\"_195\":1245,\"_197\":198},\"Christel Land\",\"/author/christel-land\",{\"_945\":23,\"_946\":1247},[],{\"_950\":23,\"_951\":23},\"contributorDisplay\",{\"_99\":1251,\"_916\":1252,\"_918\":1253},\"module_content_cards\",\"blt00f7c6b376c1aaef\",{\"_920\":18,\"_120\":1254,\"_1054\":180,\"_195\":1255,\"_201\":1257,\"_1057\":1258,\"_1326\":1327,\"_1040\":1041,\"_1249\":1041,\"_1047\":1048},\"Management \u0026 Operations\",{\"_5\":328,\"_1056\":1256},\"See all\",\"horizontal\",[1259,1270,1279,1289,1303,1317],{\"_99\":1060,\"_918\":1260},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1262,\"_176\":324,\"_178\":324,\"_181\":326,\"_183\":326,\"_931\":1263,\"_184\":185,\"_186\":180,\"_187\":327,\"_188\":328,\"_191\":1264,\"_199\":333,\"_941\":23,\"_943\":1267,\"_948\":1269},\"card-horizontal\",{\"_49\":322,\"_174\":323},{},[1265],{\"_62\":331,\"_195\":332,\"_197\":198,\"_939\":1266},\"Founder\",{\"_945\":23,\"_946\":1268},[],{\"_950\":23,\"_951\":23},{\"_99\":1060,\"_918\":1271},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1272,\"_176\":209,\"_178\":209,\"_181\":210,\"_183\":210,\"_931\":1273,\"_184\":185,\"_186\":180,\"_187\":166,\"_188\":167,\"_191\":1274,\"_199\":213,\"_941\":23,\"_943\":1276,\"_948\":1278},{\"_49\":207,\"_174\":208},{},[1275],{\"_62\":194,\"_195\":196,\"_197\":198,\"_939\":180},{\"_945\":23,\"_946\":1277},[],{\"_950\":23,\"_951\":23},{\"_99\":1060,\"_918\":1280},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1281,\"_176\":1083,\"_178\":1083,\"_181\":1084,\"_183\":1084,\"_931\":1282,\"_184\":1086,\"_186\":180,\"_187\":347,\"_188\":348,\"_191\":1283,\"_199\":967,\"_941\":23,\"_943\":1286,\"_948\":1288},{\"_49\":1081,\"_174\":1082},{},[1284],{\"_62\":1089,\"_195\":1090,\"_197\":1073,\"_939\":1285},\"Chief Marketing Officer\",{\"_945\":23,\"_946\":1287},[],{\"_950\":23,\"_951\":23},{\"_99\":1060,\"_918\":1290},{\"_189\":1291,\"_201\":1261,\"_203\":1257,\"_171\":1292,\"_176\":1295,\"_178\":1295,\"_181\":1296,\"_183\":1296,\"_931\":1297,\"_184\":408,\"_186\":180,\"_187\":163,\"_188\":164,\"_191\":1298,\"_199\":752,\"_941\":23,\"_943\":1300,\"_948\":1302},\"Video\",{\"_49\":1293,\"_174\":1294},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt003d4686b2a38160/6a1863d27f1d273ace0dc02f/SSTV_-_Matt_Turcutto.jpg\",\"A bearded man talking into a microphone\",\"‘The Self Storage Syndicator’ Digs Into Operational Challenges—and Their Solutions—at the 2026 ISS World Expo\",\"/iss-brand/-the-self-storage-syndicator-digs-into-operational-challenges-and-their-solutions-at-the-2026-iss-world-expo\",{},[1299],{\"_62\":194,\"_195\":196,\"_197\":198,\"_939\":180},{\"_945\":23,\"_946\":1301},[],{\"_950\":23,\"_951\":23},{\"_99\":1060,\"_918\":1304},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1305,\"_176\":1308,\"_178\":1308,\"_181\":1309,\"_183\":1309,\"_931\":1310,\"_184\":1311,\"_186\":180,\"_187\":163,\"_188\":164,\"_191\":1312,\"_199\":213,\"_941\":23,\"_943\":1314,\"_948\":1316},{\"_49\":1306,\"_174\":1307},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltc05abd99784f0402/6a1740992a1ea9188d74ef79/Protect-Assets.jpg\",\"A person's hands with coins on either side with the shield symbol above it\",\"Protecting Your Self-Storage Assets: A Strategy to Help Owners Stay Out of the Risky and Expensive ‘Liability Loop’\",\"/iss-brand/protecting-your-self-storage-assets-a-strategy-to-help-owners-stay-out-of-the-risky-and-expensive-liability-loop-\",{},\"May 27, 2026\",[1313],{\"_62\":194,\"_195\":196,\"_197\":198,\"_939\":180},{\"_945\":23,\"_946\":1315},[],{\"_950\":23,\"_951\":23},{\"_99\":1060,\"_918\":1318},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1319,\"_176\":929,\"_178\":929,\"_181\":930,\"_183\":930,\"_931\":1320,\"_184\":284,\"_186\":180,\"_187\":359,\"_188\":360,\"_191\":1321,\"_199\":254,\"_941\":23,\"_943\":1323,\"_948\":1325},{\"_49\":927,\"_174\":928},{},[1322],{\"_62\":936,\"_195\":937,\"_197\":938,\"_939\":940},{\"_945\":23,\"_946\":1324},[],{\"_950\":23,\"_951\":23},\"displayAd\",{\"_1328\":1044,\"_1329\":1330},\"position\",\"pos\",\"300_2v\",{\"_99\":1332,\"_916\":1333,\"_918\":1334},\"module_newsletter_promo\",\"blt576040b843e37117\",{\"_120\":723,\"_853\":1335,\"_1336\":1333,\"_854\":855,\"_1337\":180,\"_201\":204,\"_1338\":1339,\"_1340\":18},\"Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!\",\"newsletterId\",\"buttonUrl\",\"mode\",\"dark\",\"isOnHomepage\",{\"_99\":1342,\"_916\":1343,\"_918\":1344,\"_2133\":2134},\"module_three_column_highlight\",\"blt51291fe10e8c7ceb\",{\"_920\":18,\"_120\":1345,\"_1047\":1048,\"_1040\":1041,\"_918\":1346},\"Videos / Galleries / Blog\",[1347,1494,1568],{\"_1057\":1348,\"_120\":1489,\"_1490\":1491},[1349,1370,1424],{\"_99\":1060,\"_918\":1350},{\"_189\":1291,\"_201\":1261,\"_203\":1257,\"_171\":1351,\"_176\":1295,\"_179\":180,\"_1352\":1353,\"_178\":1295,\"_181\":1296,\"_183\":1296,\"_931\":1364,\"_184\":408,\"_199\":752,\"_187\":163,\"_188\":164,\"_191\":1365,\"_941\":23,\"_948\":1367,\"_943\":1368},{\"_49\":1293,\"_174\":1294},\"articleBody\",[1354],{\"_99\":1355,\"_1356\":1357,\"_765\":1360},\"paragraph\",\"attrs\",{\"_1358\":1359},\"textAlign\",\"left\",[1361],{\"_99\":1362,\"_1362\":1363},\"text\",\"The self-storage business is changing, and facility operators are facing new challenges as a result. But industry vendors are on the case, looking to provide the right solutions! In this video, Matt Turcutto, host of “The Self Storage Syndicator” YouTube channel, walks the floor at the 2026 Inside Self-Storage World Expo, where he interviews four product and service providers about the pain points their companies aim to solve for clients. As an owner/operator himself and a 15-year veteran of the business, Matt understands first-hand how important these obstacles are, from empty units and damaged buildings to the need for automated service and remote-management support. Watch his conversations with Brett Coppper of Copper Storage Management, Steven Davis of FindXStorage, Bruce Liebowitz of PostGuard and Dave Peak of EasyBee AI. You’ll get insights to what’s moving the needle in self-storage today, straight from the show floor in Las Vegas.\",{},[1366],{\"_62\":194,\"_197\":198,\"_195\":196},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1369},[],{\"_99\":1060,\"_918\":1371},{\"_189\":1291,\"_201\":1261,\"_203\":1257,\"_171\":1372,\"_176\":1375,\"_179\":180,\"_1352\":1376,\"_178\":1375,\"_181\":1416,\"_183\":1416,\"_931\":1417,\"_184\":1418,\"_199\":752,\"_187\":163,\"_188\":164,\"_191\":1419,\"_941\":23,\"_948\":1421,\"_943\":1422},{\"_49\":1373,\"_174\":1374},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt3e64f6bb9877cbdb/6a0f506559ca093cb1ba48e4/Brand_Love.jpg\",\"An image of the word brand with a red heart over it\",\"From the 2026 ISS World Expo: Peter Smyth Explains How to Build a Winning Self-Storage Brand People Can Love\",[1377,1382,1395,1400],{\"_99\":1355,\"_1356\":1378,\"_765\":1379},{\"_1358\":1359},[1380],{\"_99\":1362,\"_1362\":1381},\"What’s in a brand? It’s about so much more than logos and colors. Your self-storage brand is your business identity, and it encompasses every touchpoint and interaction people have with your operation. It not only influences the emotional connection consumers feel with a company, it shapes the experience they have when viewing its online platforms or visiting its physical stores. But a strong brand doesn’t happen by magic. It must be intentionally envisioned and established, then nurtured, protected and adapted over time. \",{\"_99\":1355,\"_1356\":1383,\"_765\":1384},{\"_1358\":1359},[1385,1387,1393],{\"_99\":1362,\"_1362\":1386},\"In this video interview recorded at the \",{\"_99\":1362,\"_1388\":1389,\"_1362\":1392},\"marks\",[1390],{\"_99\":1391},\"bold\",\"2026 Inside Self-Storage World Expo\",{\"_99\":1362,\"_1362\":1394},\", industry marketing expert Peter Smyth explains how to build a brand your customers and communities—present and future—will truly embrace. He explains what the process entails, how it can differ when operating a single vs. multiple sites, and how it can transform tenants into enthusiastic advocates for your business. Watch now to learn actionable improvement strategies you can implement immediately, even if your company has been around for a while.\",{\"_99\":1355,\"_1356\":1396,\"_765\":1397},{\"_1358\":1359},[1398],{\"_99\":1362,\"_1362\":1399},\"Smyth is cofounder and CEO of White Label Storage, which provides third-party management services to more than 200 facilities in 39 states. He also cofounded Local Locker, which operates 60 facilities across major U.S. metros. He manages facility transitions, works directly with owners, recruits staff and ensures optimal performance across the portfolio.\",{\"_99\":1355,\"_1356\":1401,\"_765\":1402},{\"_1358\":1359},[1403,1405,1414],{\"_99\":1362,\"_1362\":1404},\"Read more about the 2026 ISS World Expo in \",{\"_99\":1362,\"_1388\":1406,\"_1362\":1413},[1407],{\"_99\":195,\"_1356\":1408},{\"_5\":1409,\"_1410\":750,\"_1411\":-5,\"_1412\":-5},\"https://www.insideselfstorage.com/iss-brand/the-4-es-of-inside-self-storage-world-expo-2026-a-recap-of-industry-education-exhibits-energy-and-excitement-\",\"target\",\"rel\",\"class\",\"this article recapping the event\",{\"_99\":1362,\"_1362\":1415},\".\",\"/iss-brand/from-the-2026-iss-world-expo-peter-smyth-explains-how-to-build-a-winning-self-storage-brand-people-can-love\",{},\"May 21, 2026\",[1420],{\"_62\":194,\"_197\":198,\"_195\":196},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1423},[],{\"_99\":1060,\"_918\":1425},{\"_189\":1291,\"_201\":1261,\"_203\":1257,\"_171\":1426,\"_176\":1429,\"_179\":180,\"_1352\":1430,\"_178\":1429,\"_181\":1480,\"_183\":1480,\"_931\":1481,\"_184\":1482,\"_199\":752,\"_187\":1483,\"_188\":289,\"_191\":1484,\"_941\":23,\"_948\":1486,\"_943\":1487},{\"_49\":1427,\"_174\":1428},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltf99bbc1bf8549756/6a03b1f1cbc7b48cfbd553ef/SSTV_-_Barsanti_Pull_Back_the_Curtain.jpg\",\"An open curtain on a stage revealing an open self-stoage unit filled with money\",\"Pulling Back the Curtain: How Long Does It Really Take to Make Money as a Self-Storage Investor?\",[1431,1436,1475],{\"_99\":1355,\"_1356\":1432,\"_765\":1433},{\"_1358\":1359},[1434],{\"_99\":1362,\"_1362\":1435},\"Contrary to what some investors believe, self-storage isn’t a get-rich-quick scheme; it’s a long-term wealth-building machine. If you can sustain yourself financially during the lean early years, you can establish cash flow and long-term equity. How long does it take to really make money? That’s the question answered in this video by industry investor and operator Cameron Barsanti. He shares the straight scoop, including strategies to help new entrants weather their first few years in the business until the profits start rolling in. You’ll learn:\",{\"_99\":1437,\"_765\":1438},\"bulletList\",[1439,1447,1454,1461,1468],{\"_99\":1440,\"_765\":1441},\"listItem\",[1442],{\"_99\":1355,\"_1356\":1443,\"_765\":1444},{\"_1358\":1359},[1445],{\"_99\":1362,\"_1362\":1446},\"Why the first one to three years can feel financially tight and how to prepare for that\",{\"_99\":1440,\"_765\":1448},[1449],{\"_99\":1355,\"_1356\":1450,\"_765\":1451},{\"_1358\":1359},[1452],{\"_99\":1362,\"_1362\":1453},\"The critical difference between cash flow and equity growth and why both matter\",{\"_99\":1440,\"_765\":1455},[1456],{\"_99\":1355,\"_1356\":1457,\"_765\":1458},{\"_1358\":1359},[1459],{\"_99\":1362,\"_1362\":1460},\"How self-storage compounds your net worth over time like few other investments can\",{\"_99\":1440,\"_765\":1462},[1463],{\"_99\":1355,\"_1356\":1464,\"_765\":1465},{\"_1358\":1359},[1466],{\"_99\":1362,\"_1362\":1467},\"Proven ways to generate short-term income while your facilities mature\",{\"_99\":1440,\"_765\":1469},[1470],{\"_99\":1355,\"_1356\":1471,\"_765\":1472},{\"_1358\":1359},[1473],{\"_99\":1362,\"_1362\":1474},\"And more\",{\"_99\":1355,\"_1356\":1476,\"_765\":1477},{\"_1358\":1359},[1478],{\"_99\":1362,\"_1362\":1479},\"Self-storage investing isn’t about chasing fast money. It’s about stacking assets, reinvesting capital and playing the long game until you win big. Watch this video to discover how you, too, can create generational wealth in this asset class.\",\"/self-storage-investing-real-estate/pulling-back-the-curtain-how-long-does-it-really-take-to-make-money-as-a-self-storage-investor-\",{},\"May 14, 2026\",\"Investing and Real Estate\",[1485],{\"_62\":194,\"_197\":198,\"_195\":196},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1488},[],\"Videos\",\"moreContent\",{\"_120\":1492,\"_64\":1493},\"View more\",\"/videos\",{\"_1057\":1495,\"_120\":561,\"_1490\":1567},[1496,1521,1544],{\"_99\":1060,\"_918\":1497},{\"_189\":973,\"_201\":1261,\"_203\":1257,\"_171\":1498,\"_176\":977,\"_179\":180,\"_1352\":1499,\"_178\":977,\"_181\":978,\"_183\":978,\"_931\":1515,\"_184\":251,\"_199\":983,\"_187\":219,\"_188\":220,\"_191\":1516,\"_941\":23,\"_948\":1518,\"_943\":1519},{\"_49\":975,\"_174\":976},[1500,1505,1510],{\"_99\":1355,\"_1356\":1501,\"_765\":1502},{\"_1358\":1359},[1503],{\"_99\":1362,\"_1362\":1504},\"Unlike their predecessors of decades ago, today’s self-storage facilities are often architectural statements reflecting thoughtful design and community integration. They often draw inspiration from diverse sources, seamlessly blending into their surroundings or boldly making their presence known. These contemporary structures masterfully balance practical functionality with striking visual appeal.\",{\"_99\":1355,\"_1356\":1506,\"_765\":1507},{\"_1358\":1359},[1508],{\"_99\":1362,\"_1362\":1509},\"This carefully curated online gallery showcases an impressive collection of self-storage exteriors from around the globe, highlighting innovative design philosophies that are reshaping our industry. From sleek minimalist facades to grand statements, they demonstrate how the industry is expertly combining high-end aesthetics with varied materials, textures and color palettes to push the boundaries of commercial architecture.\",{\"_99\":1355,\"_1356\":1511,\"_765\":1512},{\"_1358\":1359},[1513],{\"_99\":1362,\"_1362\":1514},\"Discover how forward-thinking architects, developers and owners are creating environmentally sustainable and visually compelling projects that define the next generation of self-storage design. Each featured property tells a unique story of how form and function can unite to elevate an entire industry.\",{},[1517],{\"_62\":194,\"_197\":198,\"_195\":196},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1520},[],{\"_99\":1060,\"_918\":1522},{\"_189\":973,\"_201\":1261,\"_203\":1257,\"_171\":1523,\"_176\":1526,\"_179\":180,\"_1352\":1527,\"_178\":1526,\"_181\":1533,\"_183\":1533,\"_931\":1534,\"_184\":1535,\"_199\":1536,\"_187\":350,\"_188\":351,\"_191\":1537,\"_941\":23,\"_948\":1541,\"_943\":1542},{\"_49\":1524,\"_174\":1525},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/bltb37e79c74cb704e4/69a0aba266382600086535c3/Gallery_-_Protect_NOI.jpg\",\"An open hand with a shield with a dollar sign on it floating above it\",\"Protect Your Bottom Line! Strategies to Shield and Grow Self-Storage Net Operating Income and Asset Value\",[1528],{\"_99\":1355,\"_1356\":1529,\"_765\":1530},{\"_1358\":1359},[1531],{\"_99\":1362,\"_1362\":1532},\"While self-storage is widely considered a recession-proof industry because of its resilience during tough economic times, that doesn’t mean your net operating income (NOI) is indestructible. Many factors can quickly erode profits, making it essential to protect your bottom line. This gallery shares operational strategies that preserve and even grow your NOI, which also maximizes facility value.\",\"/revenue-management/protect-your-bottom-line-strategies-to-shield-and-grow-self-storage-net-operating-income-and-asset-value\",{},\"Feb 27, 2026\",25,[1538],{\"_62\":1539,\"_197\":180,\"_195\":1540},\"Scott Holland\",\"/author/scott-holland\",{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1543},[],{\"_99\":1060,\"_918\":1545},{\"_189\":973,\"_201\":1261,\"_203\":1257,\"_171\":1546,\"_176\":1549,\"_179\":180,\"_1352\":1550,\"_178\":1549,\"_181\":1556,\"_183\":1556,\"_931\":1557,\"_184\":1558,\"_199\":1559,\"_187\":960,\"_188\":299,\"_191\":1560,\"_941\":23,\"_948\":1564,\"_943\":1565},{\"_49\":1547,\"_174\":1548},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt510bd7abdc7971d7/693b50dae7ea773dc5cadbe4/Feature_art_3.jpg\",\"An image of a self-storage building with the words 2026 finaning on the front\",\"Thinking Beyond Interest Rates: Self-Storage Lending Options and Strategies for 2026\",[1551],{\"_99\":1355,\"_1356\":1552,\"_765\":1553},{\"_1358\":1359},[1554],{\"_99\":1362,\"_1362\":1555},\"Many self-storage developers, investors and owners have waited on the sidelines for the “perfect” interest-rate environment to appear. Some, however, have recognized the futility of this and are instead folding current financing costs into their plans rather than counting on future cuts. This presentation will help you understand the lending options available for 2026 and provide guidance on how to choose the right one for your next business venture.\",\"/financing/thinking-beyond-interest-rates-self-storage-lending-options-and-strategies-for-2026\",{},\"Dec 12, 2025\",29,[1561],{\"_62\":1562,\"_197\":198,\"_195\":1563},\"Steve Libert\",\"/author/steve-libert\",{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1566},[],{\"_120\":1492,\"_64\":562},{\"_1057\":1569,\"_120\":555,\"_1490\":2132},[1570,1744,1973],{\"_99\":1060,\"_918\":1571},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1572,\"_176\":394,\"_179\":395,\"_1352\":1573,\"_178\":394,\"_181\":396,\"_183\":396,\"_931\":1738,\"_184\":251,\"_199\":402,\"_187\":387,\"_188\":388,\"_191\":1739,\"_941\":23,\"_948\":1741,\"_943\":1742},{\"_49\":392,\"_174\":393},[1574,1579,1584,1589,1597,1602,1607,1612,1617,1622,1627,1632,1637,1642,1647,1652,1657,1662,1699,1704,1709],{\"_99\":1355,\"_1356\":1575,\"_765\":1576},{\"_1358\":1359},[1577],{\"_99\":1362,\"_1362\":1578},\"For many self-storage operators, software problems are a fact of life. The booking portal crashes on a Saturday morning. Autopay fails for a handful of tenants. The gate controller falls out of sync, and nobody notices until a delinquent tenant walks in. These disruptions tend to get absorbed as the cost of doing business, but the cumulative impact is far higher than most operators realize.\",{\"_99\":1355,\"_1356\":1580,\"_765\":1581},{\"_1358\":1359},[1582],{\"_99\":1362,\"_1362\":1583},\"Drawing on data provided by Cushman \u0026 Wakefield, Inside Self-Storage, Mordor Intelligence, the Self Storage Association and other publicly available sources, my company built a cost model based on five dimensions of software reliability: uptime, payment processing, integration stability, reporting accuracy and support responsiveness. We estimate that a typical 300-unit facility loses approximately $50,900 per year due to program failure.\",{\"_99\":1355,\"_1356\":1585,\"_765\":1586},{\"_1358\":1359},[1587],{\"_99\":1362,\"_1362\":1588},\"Below I dig deeper to demonstrate how software issues can have serious and measurable revenue implications for a self-storage operation. I also share strategies you can use to stop paying the price incurred by unreliable programs.\",{\"_99\":1590,\"_1356\":1591,\"_765\":1594},\"heading\",{\"_1358\":1359,\"_1592\":1593},\"level\",3,[1595],{\"_99\":1362,\"_1362\":1596},\"Uptime: When the System Is Down\",{\"_99\":1355,\"_1356\":1598,\"_765\":1599},{\"_1358\":1359},[1600],{\"_99\":1362,\"_1362\":1601},\"Every hour of unplanned downtime caused by self-storage software failure is an hour when prospective self-storage tenants will move on to the next facility—particularly during peak rental time. The math of these defections is straightforward.\",{\"_99\":1355,\"_1356\":1603,\"_765\":1604},{\"_1358\":1359},[1605],{\"_99\":1362,\"_1362\":1606},\"Using a monthly average rental rate of $128 and an average tenant stay of 12 months, each lost move-in represents roughly $1,536 in annual revenue. Assuming four failed move-ins during a single hour of downtime—a modest estimate—that’s $6,144. Even more concerning, legacy software outages disproportionately occur on weekends and at the end of the month when lead volume is at its peak, which would push that dollar amount even higher.\",{\"_99\":1590,\"_1356\":1608,\"_765\":1609},{\"_1358\":1359,\"_1592\":1593},[1610],{\"_99\":1362,\"_1362\":1611},\"Payment Processing: The Silent Drain\",{\"_99\":1355,\"_1356\":1613,\"_765\":1614},{\"_1358\":1359},[1615],{\"_99\":1362,\"_1362\":1616},\"Most self-storage autopay failures can be traced back to outdated payment-gateway connections that lack automatic card-updater support. When a tenant receives a new debit card, a legacy system has no mechanism to update the stored information, so the next charge attempt fails. Using the same $128 average monthly rent figure from above, that’s another way of losing $1,536 in annual revenue—a realistic vulnerability considering credit card turnover happens at every facility, every month. On the other hand, modern platforms automatically handle this scenario. \",{\"_99\":1590,\"_1356\":1618,\"_765\":1619},{\"_1358\":1359,\"_1592\":1593},[1620],{\"_99\":1362,\"_1362\":1621},\"Integration Stability: The Problem Nobody Sees\",{\"_99\":1355,\"_1356\":1623,\"_765\":1624},{\"_1358\":1359},[1625],{\"_99\":1362,\"_1362\":1626},\"Integration failures are distinct from system crashes because they fail silently. The software keeps running and the dashboard looks normal, but perhaps a gate controller has unknowingly lost its sync, or a listing portal has been showing incorrect availability for days. Our data cites this as the costliest and least-visible reliability problem for operators using older self-storage software platforms.\",{\"_99\":1355,\"_1356\":1628,\"_765\":1629},{\"_1358\":1359},[1630],{\"_99\":1362,\"_1362\":1631},\"The business consequences are real and varied. They include lost rentals from incorrect availability data, potential legal exposure from gate-sync issues in lien disputes, and delinquent tenants gaining improper access to self-storage units. Whereas legacy batch-sync systems may not surface these issues for hours or until the next day’s data synchronization runs, modern platforms with real-time monitoring detect these problems immediately.\",{\"_99\":1590,\"_1356\":1633,\"_765\":1634},{\"_1358\":1359,\"_1592\":1593},[1635],{\"_99\":1362,\"_1362\":1636},\"Reporting Accuracy: Bad Data, Bad Decisions\",{\"_99\":1355,\"_1356\":1638,\"_765\":1639},{\"_1358\":1359},[1640],{\"_99\":1362,\"_1362\":1641},\"Inaccurate self-storage occupancy and revenue reports lead to mispriced units, missed lien-filing windows and misdirected marketing spend. For example, an operator who believes their 10-by-10 drive-up units are at 92% occupancy when it’s actually 78% won’t adjust pricing to reduce vacancy. An operator whose delinquency report misses overdue accounts may forfeit their legal right to recover units. The financial consequences of these errors compound quietly and significantly across every quarter they go undetected.\",{\"_99\":1590,\"_1356\":1643,\"_765\":1644},{\"_1358\":1359,\"_1592\":1593},[1645],{\"_99\":1362,\"_1362\":1646},\"Support Responsiveness: What Happens on a Saturday Morning\",{\"_99\":1355,\"_1356\":1648,\"_765\":1649},{\"_1358\":1359},[1650],{\"_99\":1362,\"_1362\":1651},\"When your software fails at 10 a.m. on Saturday or on the first weekend of the month when peak move-ins occur, having a vendor that provides 24/7 live support vs. coverage only during business hours means the difference between a 30-minute fix and losing your highest revenue days. Weekend and holiday vendor support for software outages isn’t optional during peak activity, it’s an operational necessity.\",{\"_99\":1590,\"_1356\":1653,\"_765\":1654},{\"_1358\":1359,\"_1592\":1593},[1655],{\"_99\":1362,\"_1362\":1656},\"Five Questions to Ask Your Software Vendor\",{\"_99\":1355,\"_1356\":1658,\"_765\":1659},{\"_1358\":1359},[1660],{\"_99\":1362,\"_1362\":1661},\"Before investing in any software for your self-storage operation, ask these five questions to the vendor:\",{\"_99\":1437,\"_765\":1663},[1664,1671,1678,1685,1692],{\"_99\":1440,\"_765\":1665},[1666],{\"_99\":1355,\"_1356\":1667,\"_765\":1668},{\"_1358\":1359},[1669],{\"_99\":1362,\"_1362\":1670},\"What is your documented uptime service-level agreement?\",{\"_99\":1440,\"_765\":1672},[1673],{\"_99\":1355,\"_1356\":1674,\"_765\":1675},{\"_1358\":1359},[1676],{\"_99\":1362,\"_1362\":1677},\"How do you handle payment failures, and what’s your automatic-retry and card-updater logic?\",{\"_99\":1440,\"_765\":1679},[1680],{\"_99\":1355,\"_1356\":1681,\"_765\":1682},{\"_1358\":1359},[1683],{\"_99\":1362,\"_1362\":1684},\"Which integrations are native vs. third-party, and how are sync failures detected?\",{\"_99\":1440,\"_765\":1686},[1687],{\"_99\":1355,\"_1356\":1688,\"_765\":1689},{\"_1358\":1359},[1690],{\"_99\":1362,\"_1362\":1691},\"What real-time monitoring tools are available to my facility manager? (Reliability requires operator-side visibility, not just internal vendor dashboards.)\",{\"_99\":1440,\"_765\":1693},[1694],{\"_99\":1355,\"_1356\":1695,\"_765\":1696},{\"_1358\":1359},[1697],{\"_99\":1362,\"_1362\":1698},\"What are your support hours and documented response-time guarantees, specifically for weekends and holidays?\",{\"_99\":1355,\"_1356\":1700,\"_765\":1701},{\"_1358\":1359},[1702],{\"_99\":1362,\"_1362\":1703},\"The figures in my company’s software-reliability benchmark report are modeled scenarios built on real market inputs and directional assumptions about failure frequencies and loss rates. While every self-storage facility’s financial exposure is different, the message behind the math is consistent: Software failures cost operators more than they think, and the gap between legacy platforms and modern ones is widening.\",{\"_99\":1355,\"_1356\":1705,\"_765\":1706},{\"_1358\":1359},[1707],{\"_99\":1362,\"_1362\":1708},\"The question isn’t whether your self-storage software will fail, it’s whether you’ll know when it does. More importantly: How much lost income will it cost your business before you find out?\",{\"_99\":1355,\"_1356\":1710,\"_765\":1711},{\"_1358\":1359},[1712,1717,1724,1728,1735],{\"_99\":1362,\"_1388\":1713,\"_1362\":1716},[1714],{\"_99\":1715},\"italic\",\"Andre Hadzi-Pavlovic is chief innovation officer at \",{\"_99\":1362,\"_1388\":1718,\"_1362\":1723},[1719,1722],{\"_99\":195,\"_1356\":1720},{\"_5\":1721,\"_1410\":750,\"_1411\":-5,\"_1412\":-5},\"http://www.quikstor.com\",{\"_99\":1715},\"QuikStor\",{\"_99\":1362,\"_1388\":1725,\"_1362\":1727},[1726],{\"_99\":1715},\", where he leads the creation of next-generation technology for the self-storage industry. With extensive experience spanning startups, venture capital and established enterprises, Andre has built and scaled multiple SaaS platforms into sector leaders. He’s known for blending strategic vision with hands-on execution, particularly in transforming technology organizations and driving innovation at scale. At QuikStor, he’s advancing a mission to redefine the way self-storage operators leverage technology to compete, innovate and grow. To reach him, email \",{\"_99\":1362,\"_1388\":1729,\"_1362\":1734},[1730,1733],{\"_99\":195,\"_1356\":1731},{\"_5\":1732,\"_1410\":750,\"_1411\":-5,\"_1412\":-5},\"mailto:andre@kobreco.com\",{\"_99\":1715},\"andre@kobreco.com\",{\"_99\":1362,\"_1388\":1736,\"_1362\":1415},[1737],{\"_99\":1715},{},[1740],{\"_62\":399,\"_197\":401,\"_195\":400},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1743},[],{\"_99\":1060,\"_918\":1745},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1746,\"_176\":1124,\"_179\":1747,\"_1352\":1748,\"_178\":1124,\"_181\":1125,\"_183\":1125,\"_931\":1967,\"_184\":1127,\"_199\":319,\"_187\":350,\"_188\":351,\"_191\":1968,\"_941\":23,\"_948\":1970,\"_943\":1971},{\"_49\":1122,\"_174\":1123},\"For many self-storage operators, there’s a dangerous gap between what they believe they can charge and what tenants will actually pay. If you’re afraid to maximize your rates in today’s economy, you aren’t protecting your revenue. In fact, you may be undermining your own occupancy. In this blog post, a district manager explains how she handles street rates. Her goal? To turn responsive pricing adjustments into long-term growth.\",[1749,1754,1759,1764,1769,1774,1783,1792,1801,1806,1811,1816,1821,1826,1831,1836,1841,1846,1855,1864,1873,1878,1883,1888,1893,1923,1934,1939],{\"_99\":1355,\"_1356\":1750,\"_765\":1751},{\"_1358\":1359},[1752],{\"_99\":1362,\"_1362\":1753},\"Let’s be honest: Self-storage pricing has gotten uncomfortable. What worked 18 to 24 months ago doesn’t work today. Some operators are holding firm on rates that made sense in a peak-demand environment while move-ins slow down and vacancy creeps up.\",{\"_99\":1355,\"_1356\":1755,\"_765\":1756},{\"_1358\":1359},[1757],{\"_99\":1362,\"_1362\":1758},\"The operators who are winning right now aren’t guessing, they’re adjusting. Existing-customer rate increases (ECRI) are still a powerful way to grow revenue in the self-storage industry; but if your street rates aren’t aligned with your market, you’re fighting an uphill battle. Street rates drive occupancy while ECRI leads growth, but they must work together. Otherwise, you’re leaving money on the table.\",{\"_99\":1590,\"_1356\":1760,\"_765\":1761},{\"_1358\":1359,\"_1592\":1593},[1762],{\"_99\":1362,\"_1362\":1763},\"What’s Changed and How I Approach Market Rates\",{\"_99\":1355,\"_1356\":1765,\"_765\":1766},{\"_1358\":1359},[1767],{\"_99\":1362,\"_1362\":1768},\"I’m a district manager overseeing self-storage facilities in Arkansas, Ohio and Mississippi. What I see across states is a consistent pattern. Customers are more price-sensitive, competitors are adjusting faster, and new supply is putting pressure on rates. This isn’t a “set it and forget it” environment anymore. If your pricing strategy hasn’t evolved, your occupancy is already telling you.\",{\"_99\":1355,\"_1356\":1770,\"_765\":1771},{\"_1358\":1359},[1772],{\"_99\":1362,\"_1362\":1773},\"Across my company’s portfolio, we’ve been able to stabilize occupancy while continuing to push ECRI by being aggressive and responsive on street rates. At the district level, this has to be simple, repeatable and actionable.\",{\"_99\":1355,\"_1356\":1775,\"_765\":1776},{\"_1358\":1359},[1777,1781],{\"_99\":1362,\"_1388\":1778,\"_1362\":1780},[1779],{\"_99\":1391},\"The first step is to tighten your competition set. \",{\"_99\":1362,\"_1362\":1782},\"Not everyone down the street is your competitor. I’m focused on like-kind product (climate-controlled vs. non-climate-controlled), access type (drive-up vs. interior units), and facility condition and visibility. All should be comparable.\",{\"_99\":1355,\"_1356\":1784,\"_765\":1785},{\"_1358\":1359},[1786,1790],{\"_99\":1362,\"_1388\":1787,\"_1362\":1789},[1788],{\"_99\":1391},\"Next, price at the unit level, not the building level. \",{\"_99\":1362,\"_1362\":1791},\"This is where I see the most missed opportunity. At the same store on the same day, one unit type is sitting empty while another is leasing consistently. If pricing doesn’t reflect that, you’re holding yourself back. I’m looking at where we’re getting move-ins and where we’re stalled. That’s where adjustments happen, quickly.\",{\"_99\":1355,\"_1356\":1793,\"_765\":1794},{\"_1358\":1359},[1795,1799],{\"_99\":1362,\"_1388\":1796,\"_1362\":1798},[1797],{\"_99\":1391},\"Finally, know where you show up online.\",{\"_99\":1362,\"_1362\":1800},\" Self-storage customers aren’t driving from site to site anymore. They’re comparing you online. If you’re priced out of range, you aren’t even getting the chance to sell. You don’t need to be the cheapest, but you do need to be competitive enough to get the click.\",{\"_99\":1590,\"_1356\":1802,\"_765\":1803},{\"_1358\":1359,\"_1592\":1593},[1804],{\"_99\":1362,\"_1362\":1805},\"Avoid Competing With Yourself\",{\"_99\":1355,\"_1356\":1807,\"_765\":1808},{\"_1358\":1359},[1809],{\"_99\":1362,\"_1362\":1810},\"In several markets, I’m overseeing multiple self-storage sites within a tight radius. In this type of scenario, you aren’t just watching external competitors, you’re managing internal ones. If you aren’t careful, your properties will undercut each other. Pricing becomes inconsistent, and demand gets split inefficiently.\",{\"_99\":1355,\"_1356\":1812,\"_765\":1813},{\"_1358\":1359},[1814],{\"_99\":1362,\"_1362\":1815},\"Instead, I treat my portfolio like a system. I’m looking at which facility is seeing stronger demand, which has higher vacancy and how the unit types are performing across each location. From there, I adjust accordingly. A higher demand site holds or pushes rates, while a slower site gets more competitive to capture traffic.\",{\"_99\":1355,\"_1356\":1817,\"_765\":1818},{\"_1358\":1359},[1819],{\"_99\":1362,\"_1362\":1820},\"I still track the external market, but I’m also making sure my own self-storage properties aren’t working against each other. When done correctly, this helps balance occupancy across locations and protects overall rate integrity. It also helps us capture more total market share instead of shifting tenants between our own facilities.\",{\"_99\":1590,\"_1356\":1822,\"_765\":1823},{\"_1358\":1359,\"_1592\":1593},[1824],{\"_99\":1362,\"_1362\":1825},\"A Real-World Example\",{\"_99\":1355,\"_1356\":1827,\"_765\":1828},{\"_1358\":1359},[1829],{\"_99\":1362,\"_1362\":1830},\"At one of my self-storage facilities, we had a block of 10-by-10 climate-controlled units sitting at higher street rates. On paper, they looked strong, but we weren’t getting the volume. At the same time, smaller units were moving and nearby competitors had downwardly adjusted their pricing.\",{\"_99\":1355,\"_1356\":1832,\"_765\":1833},{\"_1358\":1359},[1834],{\"_99\":1362,\"_1362\":1835},\"We made a quick shift by bringing street rates in line with the comp set and layering in a targeted promotion. We then monitored the progress weekly. Within a few weeks, move-ins picked up, occupancy started climbing, and we created a base to support future ECRI—nothing drastic, just responsive. That’s the difference I’m seeing right now: The stores that react early recover faster.\",{\"_99\":1590,\"_1356\":1837,\"_765\":1838},{\"_1358\":1359,\"_1592\":1593},[1839],{\"_99\":1362,\"_1362\":1840},\"What a Working Pricing Strategy Looks Like\",{\"_99\":1355,\"_1356\":1842,\"_765\":1843},{\"_1358\":1359},[1844],{\"_99\":1362,\"_1362\":1845},\"This isn’t complicated, but it does require discipline. Here’s how a balanced self-storage pricing strategy works:\",{\"_99\":1355,\"_1356\":1847,\"_765\":1848},{\"_1358\":1359},[1849,1853],{\"_99\":1362,\"_1388\":1850,\"_1362\":1852},[1851],{\"_99\":1391},\"Let vacancy drive the decision. \",{\"_99\":1362,\"_1362\":1854},\"If it’s high, get aggressive and compete. Strong occupancy means you can push rates. Waiting too long to adjust is one of the fastest ways to lose momentum.\",{\"_99\":1355,\"_1356\":1856,\"_765\":1857},{\"_1358\":1359},[1858,1862],{\"_99\":1362,\"_1388\":1859,\"_1362\":1861},[1860],{\"_99\":1391},\"Consistently review and adjust your street rates.\",{\"_99\":1362,\"_1362\":1863},\" In my markets, we’re checking them weekly. Not every adjustment is big, but doing nothing while units sit empty is expensive.\",{\"_99\":1355,\"_1356\":1865,\"_765\":1866},{\"_1358\":1359},[1867,1871],{\"_99\":1362,\"_1388\":1868,\"_1362\":1870},[1869],{\"_99\":1391},\"Apply promotions with purpose.\",{\"_99\":1362,\"_1362\":1872},\" These should support your strategy, not replace it. I’m using promos to move slower unit types and stay competitive in tighter markets. We maintain strong headline rates while improving conversion.\",{\"_99\":1355,\"_1356\":1874,\"_765\":1875},{\"_1358\":1359},[1876],{\"_99\":1362,\"_1362\":1877},\"Costs are up across the board and we all feel it, but vacant units don’t offset inflation—only occupied ones do that. Holding out for higher rates while units sit empty doesn’t solve the problem. What does work is to adjust street rates to drive occupancy and stabilize the facility, then grow revenue through ECRI. That sequence matters.\",{\"_99\":1355,\"_1356\":1879,\"_765\":1880},{\"_1358\":1359},[1881],{\"_99\":1362,\"_1362\":1882},\"This isn’t just about getting more self-storage move-ins. What I’ve consistently seen is that faster lease-up leads to stronger, more stable net operating income. Higher occupancy gives you more control with ECRI and consistency creates a better-performing asset. A store sitting at lower occupancy with “strong” rates isn’t actually performing. A stabilized one with a clear pricing strategy is.\",{\"_99\":1590,\"_1356\":1884,\"_765\":1885},{\"_1358\":1359,\"_1592\":1593},[1886],{\"_99\":1362,\"_1362\":1887},\"Where Operators Get Stuck\",{\"_99\":1355,\"_1356\":1889,\"_765\":1890},{\"_1358\":1359},[1891],{\"_99\":1362,\"_1362\":1892},\"Here are a few pricing mistakes I see over and over again in the self-storage industry:\",{\"_99\":1437,\"_765\":1894},[1895,1902,1909,1916],{\"_99\":1440,\"_765\":1896},[1897],{\"_99\":1355,\"_1356\":1898,\"_765\":1899},{\"_1358\":1359},[1900],{\"_99\":1362,\"_1362\":1901},\"Operators wait too long to react to market changes.\",{\"_99\":1440,\"_765\":1903},[1904],{\"_99\":1355,\"_1356\":1905,\"_765\":1906},{\"_1358\":1359},[1907],{\"_99\":1362,\"_1362\":1908},\"Pricing is often based on assumptions instead of demand.\",{\"_99\":1440,\"_765\":1910},[1911],{\"_99\":1355,\"_1356\":1912,\"_765\":1913},{\"_1358\":1359},[1914],{\"_99\":1362,\"_1362\":1915},\"Different unit types are treated the same when they aren’t.\",{\"_99\":1440,\"_765\":1917},[1918],{\"_99\":1355,\"_1356\":1919,\"_765\":1920},{\"_1358\":1359},[1921],{\"_99\":1362,\"_1362\":1922},\"Many operators separate their street-rate strategy from ECRI.\",{\"_99\":1355,\"_1356\":1924,\"_765\":1925},{\"_1358\":1359},[1926,1928,1932],{\"_99\":1362,\"_1362\":1927},\"Fix these, and performance usually follows. At the district level, self-storage pricing isn’t theoretical, it’s operational; and it shows up in your numbers fast. The goal isn’t to win on rate; it’s to win on \",{\"_99\":1362,\"_1388\":1929,\"_1362\":1931},[1930],{\"_99\":1715},\"performance\",{\"_99\":1362,\"_1362\":1933},\". That means units are filled, rates are aligned with the market, internal competition is controlled, and ECRI is layered in at the right time.\",{\"_99\":1355,\"_1356\":1935,\"_765\":1936},{\"_1358\":1359},[1937],{\"_99\":1362,\"_1362\":1938},\"The self-storage operators who are flexible and respond to both the market and their own portfolio performance are the ones outperforming others right now. Everyone else is just hoping their old rental-rate strategy starts working again.\",{\"_99\":1355,\"_1356\":1940,\"_765\":1941},{\"_1358\":1359},[1942,1946,1953,1957,1964],{\"_99\":1362,\"_1388\":1943,\"_1362\":1945},[1944],{\"_99\":1715},\"Larissa Fincher is a district manager with \",{\"_99\":1362,\"_1388\":1947,\"_1362\":1952},[1948,1951],{\"_99\":195,\"_1356\":1949},{\"_5\":1950,\"_1410\":750,\"_1411\":-5,\"_1412\":-5},\"https://atomicstoragegroup.com/\",{\"_99\":1715},\"Atomic Storage Group\",{\"_99\":1362,\"_1388\":1954,\"_1362\":1956},[1955],{\"_99\":1715},\", overseeing a multi-state portfolio of self-storage facilities. With roots in onsite operations, she specializes in preventive-maintenance programs, operational efficiency and team development that strengthen long-term asset performance. To reach her, email \",{\"_99\":1362,\"_1388\":1958,\"_1362\":1963},[1959,1962],{\"_99\":195,\"_1356\":1960},{\"_5\":1961,\"_1410\":750,\"_1411\":-5,\"_1412\":-5},\"mailto:larissa@atomicstoragegroup.com\",{\"_99\":1715},\"larissa@atomicstoragegroup.com\",{\"_99\":1362,\"_1388\":1965,\"_1362\":1415},[1966],{\"_99\":1715},{},[1969],{\"_62\":1130,\"_197\":180,\"_195\":1131},{\"_950\":23,\"_951\":23},{\"_945\":23,\"_946\":1972},[],{\"_99\":1060,\"_918\":1974},{\"_189\":190,\"_201\":1261,\"_203\":1257,\"_171\":1975,\"_176\":1978,\"_179\":1979,\"_1352\":1980,\"_178\":1978,\"_181\":2122,\"_183\":2122,\"_931\":2123,\"_184\":2124,\"_199\":319,\"_187\":378,\"_188\":379,\"_191\":2125,\"_941\":23,\"_948\":2129,\"_943\":2130},{\"_49\":1976,\"_174\":1977},\"https://eu-images.contentstack.com/v3/assets/bltf0a690941f58b2e5/blt9e50d9e07263f1aa/6a073de92ce75006e5a1fee4/Matejko_automation_dilemma_BLOG.jpg\",\"A man standing outside a self-storage facility thinking with two thought bubbles that say Technology and Tradition\",\"ISS BLOG – Dreaming of a Dilemma: When My Time Comes to Own Self-Storage, Will I Embrace Technology or Tradition?\",\"There are many self-storage operators facing a dilemma today: Do they embrace automation or continue with a traditional human-staff model? Some are going all in on technology, while others are still considering and weighing the pros and cons. In this blog post, ISS Associate Editor Ron Matejko imagines what his approach will be when he buys his own facility someday.\",[1981,1986,1991,1996,2001,2006,2011,2016,2021,2026,2031,2036,2041,2046,2051,2081,2086,2091,2096,2101,2106,2117],{\"_99\":1355,\"_1356\":1982,\"_765\":1983},{\"_1358\":1359},[1984],{\"_99\":1362,\"_1362\":1985},\"Technology has always captivated me. I was a proud kid whose house was one of the first in the neighborhood with cable TV. When the latest gaming console was released, I bought it. And in 1994, when the Internet became mainstream, I was an early adopter, equipped with the AOL disc and dial-up online access.\",{\"_99\":1355,\"_1356\":1987,\"_765\":1988},{\"_1358\":1359},[1989],{\"_99\":1362,\"_1362\":1990},\"As I’ve learned more about the technological options available for self-storage operators, I’ve found myself having conflicting dialogue. On one hand, I see the conversation about having an unmanned, automated facility. Then there’s the other side who swear by the human touch and the customer service only people can provide. So, what’s an aspiring owner and technophile supposed to do?\",{\"_99\":1590,\"_1356\":1992,\"_765\":1993},{\"_1358\":1359,\"_1592\":200},[1994],{\"_99\":1362,\"_1362\":1995},\"The Automation Appeal\",{\"_99\":1355,\"_1356\":1997,\"_765\":1998},{\"_1358\":1359},[1999],{\"_99\":1362,\"_1362\":2000},\"Let me start with why I find automation so appealing. First, there’s no payroll, no benefits and no scheduling headaches. No one calls in sick or requests vacation time. Lower overhead means better margins.\",{\"_99\":1355,\"_1356\":2002,\"_765\":2003},{\"_1358\":1359},[2004],{\"_99\":1362,\"_1362\":2005},\"Also, an automated self-storage facility runs 24/7. It never closes. Customers can rent units, make payments and access their unit whenever they want through a mobile app or kiosk. I like the “set it and forget it” business model.\",{\"_99\":1355,\"_1356\":2007,\"_765\":2008},{\"_1358\":1359},[2009],{\"_99\":1362,\"_1362\":2010},\"The technology available today is genuinely impressive. Smart locks that grant access via smartphone. AI-powered security cameras can detect unusual activity and send real-time alerts. Automated gate systems verify a visitor’s identity and track every entry and exit. Climate-control systems adjust based on weather patterns and occupancy. Some facilities even have robotic systems that can detect water leaks, fire hazards or unauthorized access. I can envision a future when robots are on site to handle tedious tasks like lock checks and basic maintenance.\",{\"_99\":1355,\"_1356\":2012,\"_765\":2013},{\"_1358\":1359},[2014],{\"_99\":1362,\"_1362\":2015},\"Younger customers expect digital-first experiences; they don’t want to talk to anyone if they don’t have to. This fact reminds me of the Wayne Gretzky quote, “I skate to where the puck is going to be, not where it has been.” It’s a powerful metaphor in business strategy to emphasize the value of forward-thinking and anticipating trends rather than simply responding to current circumstances.\",{\"_99\":1590,\"_1356\":2017,\"_765\":2018},{\"_1358\":1359,\"_1592\":200},[2019],{\"_99\":1362,\"_1362\":2020},\"The Human Touch Argument\",{\"_99\":1355,\"_1356\":2022,\"_765\":2023},{\"_1358\":1359},[2024],{\"_99\":1362,\"_1362\":2025},\"But here’s where my internal debate kicks in. I’ve experienced phone calls with a business where I’m being handled by an automated system. It feels like an endless process of pushing a button to advance to the next step or loudly enunciating a word into my phone so the machine clearly hears my response and takes me to the next stage. It’s frustrating. I’ve automatically hit “0” on more than one occasion in hopes that a person will pick up and help me.\",{\"_99\":1355,\"_1356\":2027,\"_765\":2028},{\"_1358\":1359},[2029],{\"_99\":1362,\"_1362\":2030},\"Now, I know what you're thinking. Didn’t I just complain about frustrating automated phone systems? Yes, but bad automation is worse than no automation. The key is investing in technology that works, not just checking a box.\",{\"_99\":1355,\"_1356\":2032,\"_765\":2033},{\"_1358\":1359},[2034],{\"_99\":1362,\"_1362\":2035},\"There’s something to be said for having someone physically present on a self-storage property to handle certain situations. What happens when a customer gets locked out or when the power goes out and the automated systems go down? A good manager doesn’t just handle rental transactions, they build relationships, solve problems and provide a level of service that algorithms can’t copy? I also wonder if having someone on-site to physically respond to security issues adds a layer of protection that remote monitoring can’t provide.\",{\"_99\":1355,\"_1356\":2037,\"_765\":2038},{\"_1358\":1359},[2039],{\"_99\":1362,\"_1362\":2040},\"I recognize that not every customer is tech-savvy or comfortable with fully automated systems. Also, older demographics often prefer human interaction. They want the reassurance that someone can answer their questions. In a competitive market, exceptional customer service can be a differentiator, especially for small operators who are seeking any advantage against the big brands.\",{\"_99\":1590,\"_1356\":2042,\"_765\":2043},{\"_1358\":1359,\"_1592\":200},[2044],{\"_99\":1362,\"_1362\":2045},\"A Fantasy Facility\",{\"_99\":1355,\"_1356\":2047,\"_765\":2048},{\"_1358\":1359},[2049],{\"_99\":1362,\"_1362\":2050},\"If I let my mind wander, I can envision some exciting futuristic elements for my self-storage facility:\",{\"_99\":1437,\"_765\":2052},[2053,2060,2067,2074],{\"_99\":1440,\"_765\":2054},[2055],{\"_99\":1355,\"_1356\":2056,\"_765\":2057},{\"_1358\":1359},[2058],{\"_99\":1362,\"_1362\":2059},\"Instead of a human serving as an onsite manager, there’s an AI-powered hologram to assist customers, like Jarvis from the movie “Iron Man.”\",{\"_99\":1440,\"_765\":2061},[2062],{\"_99\":1355,\"_1356\":2063,\"_765\":2064},{\"_1358\":1359},[2065],{\"_99\":1362,\"_1362\":2066},\"Drones would be used to conduct surveillance on the property.\",{\"_99\":1440,\"_765\":2068},[2069],{\"_99\":1355,\"_1356\":2070,\"_765\":2071},{\"_1358\":1359},[2072],{\"_99\":1362,\"_1362\":2073},\"Robots would help customers with lifting heavy items.\",{\"_99\":1440,\"_765\":2075},[2076],{\"_99\":1355,\"_1356\":2077,\"_765\":2078},{\"_1358\":1359},[2079],{\"_99\":1362,\"_1362\":2080},\"The retail store would be set up like those Amazon shops where customers are automatically charged for items they take without going through a checkout process.\",{\"_99\":1355,\"_1356\":2082,\"_765\":2083},{\"_1358\":1359},[2084],{\"_99\":1362,\"_1362\":2085},\"While some of this might sound far-fetched today, it illustrates where the industry could be heading.\",{\"_99\":1590,\"_1356\":2087,\"_765\":2088},{\"_1358\":1359,\"_1592\":200},[2089],{\"_99\":1362,\"_1362\":2090},\"My Decision\",{\"_99\":1355,\"_1356\":2092,\"_765\":2093},{\"_1358\":1359},[2094],{\"_99\":1362,\"_1362\":2095},\"After all this back-and-forth, I've decided that I would go all-in on automation. That might sound surprising given how I talked about recognizing the value of human interaction, but here’s my thinking. The future of the self-storage industry is clearly moving toward full automation. I don’t want to build a business model that’s already becoming obsolete.\",{\"_99\":1355,\"_1356\":2097,\"_765\":2098},{\"_1358\":1359},[2099],{\"_99\":1362,\"_1362\":2100},\"I remember when people swore they’d never give up their flip phones. “I just need to make calls,” they said. “I don’t need the internet in my pocket.” Now try finding someone under 50 without a smartphone. Or think about cash versus debit cards. People insisted they’d never trust plastic money and needed to physically see their dollars. Now we’re tapping our phones to pay for coffee. And social media? I lost count of how many people told me Facebook was a fad, that they’d never share their lives online. Fast forward, and it's how families stay connected and businesses reach customers.\",{\"_99\":1355,\"_1356\":2102,\"_765\":2103},{\"_1358\":1359},[2104],{\"_99\":1362,\"_1362\":2105},\"The pattern is always the same: initial resistance, gradual adoption and then complete integration into daily life. The people who said customers would always want human interaction in industries like banking or at gas stations weren't wrong about customer preferences at that moment, they just underestimated how quickly those preferences would shift once the technology proved itself.\",{\"_99\":1355,\"_1356\":2107,\"_765\":2108},{\"_1358\":1359},[2109,2111,2115],{\"_99\":1362,\"_1362\":2110},\"A hybrid approach sounds safe on paper, but in reality, it feels like being half-pregnant. You’re paying for technology \",{\"_99\":1362,\"_1388\":2112,\"_1362\":2114},[2113],{\"_99\":1715},\"and\",{\"_99\":1362,\"_1362\":2116},\" staff, which means you aren’t maximizing the efficiency benefits of automation or fully committing to the personalized service model. You end up with the costs of both approaches without the full advantages of either.\",{\"_99\":1355,\"_1356\":2118,\"_765\":2119},{\"_1358\":1359},[2120],{\"_99\":1362,\"_1362\":2121},\"That isn’t a competitive position, it’ a compromise that could leave me stuck in the middle while the market moves forward. And that isn’t a position in which I wish to find myself. The industry is heading in this direction whether some self-storage operators are ready or not. 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