The place João Bordalo calls home

Human face video mapping

bordalix — Tue, 27 Mar 2012 05:53:00 -0500

While everyone else is doing it in buildings and automobiles, we made it in a human face. This video uses exclusively the video mapping technique to build several characters on a human face, with no post production whatsoever. Yes, I know, hard to believe:

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The eyeborg documentary

bordalix — Mon, 31 Oct 2011 10:12:00 -0500

Once in a while a think on what will be the generation gap between me and people from younger generations. I consider my self as a liberal person, but I'm pretty sure that, sometime in the future, I'll see a younger doing something that will clash against my principles, morals or ethic, but that will be completely accepted by the social norms. I just don't know what it will be.

The very first time I saw the following video, I started to see it. The video is a documentary about prosthetic technology, used mainly to help people who had lost some organ or member. But, as you watch the documentary, you will start to realize that some people with this prosthesis actually have a better performance than before. Yes, the cyborg is coming, and is coming really fast.

So, if in a couple of years your son tells you he is going to replace is perfectly healthy arm with an artificial one, just to be able to throw a ball a couple of meters longer, don't be surprised.

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Microsoft future vision (2011)

bordalix — Fri, 28 Oct 2011 08:51:00 -0500

A brand new video featuring Microsoft's vision of the future, with some interesting concepts in it. The focus here is productivity, so I think that's the reason why the video is from the Office division:

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What is Digital Marketing?

bordalix — Fri, 28 Oct 2011 05:53:00 -0500

Thanks to Mediative terrific work on this video, I've now a link to show to people every time someone ask me "What do you do". Consider me as one of the Math Men in the plot:

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In my fridge

bordalix — Thu, 20 Oct 2011 10:49:00 -0500

After a terrible hiatus, I'm back to posting in this blog. And with a wonderful vision of what will be the future of fridges on everyone's kitchen:

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My blackberry is not working

bordalix — Mon, 11 Apr 2011 06:06:00 -0500

A little humour to go with the nice weather outside:

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A day full of glass

bordalix — Mon, 28 Feb 2011 05:07:00 -0600

Corning's vision of the future, full of glass:

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Is Bing copying Google?

bordalix — Wed, 02 Feb 2011 05:57:00 -0600

Yesterday a post in searchengineland.com claimed that Bing was copying Google's results. Microsoft response was "We do not copy Google's results", but Google presented overwhelming evidences. So I guess now Microsoft has the burden of proof, and I can't wait to see it.

The website stickiness paradox

bordalix — Wed, 19 Jan 2011 05:00:00 -0600

Update: a study conducted by Webtrends confirms the paradox.

Since the beginning of the world wide web, entrepreneurs and investors strive for high levels of engagement of their website, or what we used to call "stickiness". Time-on-site and page views by unique user are indicators everyone is trying to improve and boost. And that sounds reasonable.

Meanwhile, Cost per click (CPC) became the dominant advertising model on the web, and paradoxically, it rewards un-sticky websites.

Think Google: it's probably the more un-sticky website out there, with people spending just a few seconds in it, doing the search, reading the results and jumping out, with Google earning a few cents in the process.

Now think Facebook: people spend hours on Facebook, and the last think they want to do is to click an ad and go away. It's like going to a bar to socialize and never buy anything. This is why Facebook became the most visited site in the web, but generates only 1/30 of Google's revenue in paid advertising.

So, in a nutshell, Facebook's CPC advertising model will not succeed, they will have to think in alternative revenue sources (f-commerce, places, etc.) and webmasters should re-think their web strategy.

What do you think?

Mobile phone by Mozilla Labs

bordalix — Tue, 28 Sep 2010 10:53:00 -0500

What happens when Mozilla Labs decide to conceptualize their vision for the future of the mobile phone? You get Seabird:

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