Notes From The Trenches

How To Dominate Your Market Like Matt Drudge (via Copyblogger)

Tue, 10 Jan 2012 16:16:06 -0500

I really like this Copyblogger piece by Robert Bruce. Very relevant to real estate marketers (really, all realtors looking to develop a digital "voice" in their market corner). Worth reading all the way through! The article uses Matt Drudge as a model for content curation, a fancy term for using good links to interesting stories in your marketing. And thinking up good headlines!

The End Of One Era, The Beginning Of A New One!

Wed, 04 Jan 2012 09:12:20 -0500

Today I write my last blog post as a real estate agent... well, sort of.

Can it ever get out of your blood?

I've covered a lot of ground since my first post here at Activerain, back in April 2007. The family of real estate bloggers was much smaller then. It was Activerain that first fueled my passion for new media marketing and reaching people through my words. I can say today that it was indeed worth the work to get here.

This blog post will be my 901st... exactly 900 posts, the record in Lancaster County by far & away.

This week I transition into a new phase of my real estate career. I'll be the, let's see, which trendy title should I use? CMO (chief marketing officer)? Marketing evangelist? I know that anything-evangelist is the hiphip trendy thing right now... My hired title is VP Marketing & Communications, which is very corporaty but says enough for now. Coldwell Banker Select Professionals is the company, Central PA's fastest-growing real estate franchise and easily it's most innovative. I'm excited to not only help guide our 10 offices forward but also be a resource to our 270 agents on the ground!

Good times.

FOR IMMEDIATE RELEASE

CONTACT:

(717) 735-8402

Coldwell Banker Appoints Marketing Vice President

Expands commitment to growth throughout Central Pennsylvania

Lancaster, PA(January 4, 2012) – Coldwell Banker Select Professionals is proud to announce the appointment of Jeff Geoghan as the VP of Marketing & Communications.

Geoghan brings a wealth of experience to the Central Pennsylvania Coldwell Banker franchise with 10 offices and over 250 real estate agents. His background includes degrees in business management and marketing and a fortune 50 company track record. Most recently, Geoghan has been a licensed Realtor here since 2003 and has been with Coldwell Banker since 2008, earning Coldwell Banker’s “Diamond Society” sales honors.

“Jeff’s mission will be to refine existing Coldwell Banker marketing in Central Pennsylvania, develop new initiatives and leverage technology for consumer engagement” commented Ryan C. Hess, Partner at Coldwell Banker Select Professionals. “He will work to train and educate our agents, teams & offices in web marketing, and help the leadership team consolidate our position as the regional market leader”.

Geoghan brings an extensive background in internet marketing, blogging, and search engine optimization (SEO) for the real estate industry. “His experience has positioned him to be an industry thought leader in these areas with top-ranked websites, blogs, and social media” added Hess. Geoghan will be based in the Lancaster City corporate offices.

Coldwell Banker Select Professionals and Coldwell Banker Homestead Group serve all of Central Pennsylvania with over 250 real estate agents in offices in Lancaster, Ephrata, Wyomissing, Lebanon, Hershey, Harrisburg, Camp Hill, York, Hanover. Coldwell Banker Select Professionals is a principal broker for Cartus and USAA relocation services in Central PA, and has been named in the top 50 franchises for Coldwell Banker nationwide. Read more at www.cbsp.com and www.centralpa.com.

About Coldwell Banker^®

Since 1906, the Coldwell Banker^® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 86,000 sales agents working in approximately 3,200 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location^SM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International^® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

# # #

How To Help Your Real Estate Agent Lose Their License

Fri, 02 Dec 2011 23:46:47 -0500

The other day I was forwarded an ad for a new residential listing by an enthusiastic homeowner. They had listed with another agent and wanted me to know about the property. The title of the ad was “gorgeous home in a family-oriented neighborhood”.

I can only hope this particular ad copy was penned by the homeowner themselves, because if they were asking the agent to write it the agent should just say no.

Everyone knows about Fair Housing, right? In the course of advertising a property for sale or lease, one cannot discriminate (or present the appearance of discriminating) against a protected class in the Commonwealthof Pennsylvania. To read more on that see the state page here: http://www.portal.state.pa.us/portal/server.pt/community/phrc_home/18970/housing_discrimination/707780. The stakes for violating this law can be significant to the agent, up to the loss of license.

The “golden rule” in Real Estate is “talk about the property, not the people”. If you see advertising anywhere that makes reference to the kind of people that would prefer that property, you’re probably looking at a Fair Housing violation. It makes sense; what exactly IS a “family-oriented” neighborhood, except as exists in the mind of the adwriter? Are they including single parents? Why should a single individual without a “family” be discouraged from buying in that neighborhood?

Fair Housing violations actually abound in the Real Estate industry – just watch for ads stating “great for first time buyers”(economic), “walk to shops”(disabilities), and so on.

I have sat in listing meetings with a home seller telling me to advertise the property in such a fashion many times… people think this way, it’s understandable. It’s our job to translate that thinking into appropriate advertising such as “great price, great home” or “close to shops”.

Incidentally, the most common advertising that would be an exception would be surrounding 55+ or “retirement” communities – the law has held that agent can legally advertise since the community does hold bylaws specifying age or lifestyle restrictions. Even then, I would be careful not to go beyond the straightforward “55+ buyers” advertising.

As Real Estate licensees we’re required to take periodic refresher courses in applying the Fair Housing laws, and I think that’s a good thing. Make sure that if you’re selling or renting property in PA that you, too are at least conversant in what you can & can’t say in your advertising and interviews. Don’t ask your agent to use phrases that may cause them grief.

School Lane Hills - Home Listing I Just Posted This Evening Photo - You Like?

Fri, 18 Nov 2011 16:05:16 -0500

I just added this special photo to my photo tour of this School Lane Hills home for sale in Lancaster, PA:

You can see the full tour at http://www.1112wheatland.com.

Here's the story of this amazing home:

Francis Leon Suter moved with the Armstrong Cork Company from Pittsburghto Lancasterin 1909 to manage operations there - by 1929 he was a principal manager on his way to an eventual senior vice presidency and lifetime board member. in 1922 He and his wife Mary had completed plans for a grand residence along tree-lined Wheatland Avenuein the then-expanding School Lane Hills Estates neighborhood. The architect was an Armstrong client named Henry Boettcher - the plans were finally done on February 17th, 1922. The house was mostly completed by 1924 with the exception of the "courting room" wing added in 1927 (we'll get to that in a moment).

The home design reflects the very best of the age in American architecture. An English Tudor Revival style, 1112 Wheatland boasts distinctive Tudor aspects such as combination half-timbering with stucco inlay, stone wall cladding and multiple gables. The Suters apparently were ahead of their time with regard to natural light because it abounds throughout the 4,000 square foot home.

Ok, about the "courting room". The Suter's daughter Elizabeth was beginning to "entertain courters" and Mr. Suter felt strongly that she needed her own "space" - hence the 500 quare foot great room added to the rear of the principal residence in 1927. This wing could be used as a dance hall (parkay flooring) or reception area.

1112 Wheatland is our featured home in School Lane Hills - Listed exclusively by Jeff Geoghan of Coldwell Banker Select Professionals. Emailhomesales@schoollanehillshomes.com to inquire about the F.L. Suter Home.

Hempfield Move-In Ready Mountville PA Townhome in Summit Hills For Sale

Sat, 12 Nov 2011 00:56:32 -0500

Summit Hills Cape Retreat

236 Providence Place, Mountville, PA 17554 View Map

See more photos and details at www.summithillshome.com

Explore this move-in condition Summit Hills end unit in the cool “cape-cod” style configuration – not a common floorplan so it stands out in a sea of same-same townhome floorplans. There’s a master suite upstairs and bedroom/bath combo on the first floor for your lifestyle choice. The main living space connects seamlessly to the oversized garage and private rear patio.

Outside, there’s a large yard with lots of room to play, entertain or putter. In fact, this property is ideal for gardening with a full southern exposure year-round and no obstructions to the sun’s rays for your plantings.

Summit Hills is strategically located at the edge of Mountville Borough close to route 30 – a perfect commute to either Lancaster or York. There are no condominium or association fees! This home is located perfectly within the community at the back of a cul-de-sac with a nice long driveway and plenty of public parking slots in the circle – no issues with parties or gatherings. The owners point to the awesome view of the fireworks over Mountville’s park every July… Overall a nice setting.

This brilliant home boasts updated flooring in the baths, newer appliances and new hot water heater, fresh paint and a low-maintenance exterior. Perfect!

Details

Asking Price:

$139,900

Sq. Feet:

1320

Lot Size:

.13 Acres

Bedrooms:

Bathrooms:

# of Floors:

Garage Size:

1 car

Subdivision:

Summit Hills

Year Built:

1993

Property Amenities

Community Amenities

Contact Info

Jeff Geoghan
Realtor

Main (717) 735-8400
Dir (717) 735-8402
Email | Website

All information is deemed reliable but is not guaranteed.

Prestigious School Lane Hills Home For Sale In Lancaster Township PA - 1112 Wheatland Avenue The "FL Suter Home"

Fri, 04 Nov 2011 23:28:38 -0400

School Lane Hills Prestigious Home

1112 Wheatland Avenue, Lancaster, PA 17603 View Map

Visit www.1112Wheatland.com for more details and the property history (which is cool), plus huge photos!

You have an opportunity to own of the historic homes of Lancaster with this stately tudor revival home from the roaring twenties, fully updated with a brand new six-figure kitchen and state of the art heating system. The "F.L. Suter home" has over 4,500 square feet of hardwood floors, elegant spaces and dramatic architecture. Great stone covered porch and a large lot complement the elegant interiors nicely. Perfect location in Lancaster's premier historic register neighborhood School Lane Hills, a distinctive Lancaster PA luxury home that practically begs to host gatherings…this is your next visit!

Details

Asking Price:

$575,000

Sq. Feet:

4,604

Lot Size:

.58 Acres

Bedrooms:

Bathrooms:

# of Floors:

Garage Size:

2 Car

Subdivision:

School Lane Hills

Year Built:

1924

Property Amenities

Community Amenities

Contact Info

Jeff Geoghan
Realtor

Main (717) 735-8400
Dir (717) 735-8402
Email | Website

All information is deemed reliable but is not guaranteed.

Evaluating Absorption Rates Vs. Median Sold Prices for Lancaster PA Real Estate

Wed, 02 Nov 2011 15:11:24 -0400

Today I updated my sales databases for Lancaster County PA - I keep a running log of residential home prices, sales totals and other figures off the MLS. I was curious to dig into home prices in Lancaster County a bit more, and also wanted to see if I could spot any trends in pricing other than the generic "things are off a bit" analysis.

I combined the monthly absorption rate (total active home listings divided by sold homes that month) with the median sold prices from January 2007 to October 2011. Absorption rate is a widely-used yardstick for market health - the industry considers 5-7 months of inventory to be a "stable" market, or balanced between sellers and buyers. Below 5 months is a sellers market, and above 7 months is a buyers market.

Here's the chart:

You can see a couple of things:

1 - Lancaster county statistically hasn't been in a sellers market since the third quarter of 2007.

2 - The last month we saw a "stable" balanced market was July 2010 (homebuyer tax credit?).

3 - There is a fairly clear inverse relationship between median home prices and absorption rate. It's supply and demand of course... more homes to choose from, prices take a dip.

4 - We should see the absorption rate spike up again to 17 or 18 in the next few months.

5 - Median sold prices have fluctuated since 2007 but overal remain in the mid $160's.

More fun with numbers!

Discussing A Restored Farmhouse In Lititz - Lancaster PA Luxury Home

Thu, 27 Oct 2011 18:07:25 -0400

Here in Lancaster County PA there's no shortage of farmhouses, and some are always reaching their last days before being removed in favor of new buildings or uses. This home, in Manheim Township with a Lititz address at 20 Regency Court, was one of those looking the wrecking ball square in the eye...

Today, this amazing property has been immaculately restored with loving care, and is a testament to the dedication of it's owners who have not only brought the grand old house back to life but improved the grounds to the point where a visitor feels as though they are walking through a botanical garden.

The home itself begain life in the 1700's (1600's?) as a smaller farmhouse overlooking a large property. Gradually, as many functional homes are, it was expanded to be a large estate home (the owner found inscriptions from the Civil War in the home noting additions made!). But by the mid 20th century the home was beyond it's useful life and the farm was purchased by a developer for what was to become the Kings Pointe neighborhood of newer homes. The old farmhouse had little time left.

Enter the current owners, who brought the old place back to vivid life using original materials and decor while adding new features such as the 25 foot wide grand foyer with 10 foot staircase. Wood floors were remilled and put back in place, deep window wells were restored and the cedar shake roof replaced with a modern cedar covering. This home shows as a textbook case on how to bring a big old house back to life.

Interested in seeing the photo tour? You can at http://www.20regency.comand the "home photos" tab.

Thanks for watching this episode of YourLancasterHomeTV!

_____________________

Thanks for watching! If you LIKE this episode PLEASE take a moment to subscribe here at http://tv.yourlancasterhome.com and pop over to my facebook page to LIKE it at http://www.facebook.com/lancasterhomes

Choose Jeff Geoghan for you next home sale or purchase in Lancaster! Thanks.

Easy Decor Concepts You Can Do Yourself With Josephine Stoltzfus Of Sprama Design

Tue, 25 Oct 2011 13:02:42 -0400

Today we're with Josephine Stoltzfus of Sprama Design to talk about getting into décor in your home or apartment. Josephine is an experienced Lancaster PA home designer and talks about layering techniques and using color & patterns to pull things together.

While some aspects of design and decoration are best left to a professional in the field, Josephine was enthusiastic about the possibilities that can be explored even on a tight budget using relatively inexpensive pieces. Creative groupings, offsetting pattern sizes and color schemes that can be replaced as your taste changes are some of the ways she lays out in this video episode.

If you are interested in professional home design services (from décor choices to actual CAD layouts and working with your contractor) reach out to Josephine or her partner Harmony Boore at http://www.Sprama.com or 717-238-1001 anytime.

For tips on desgning for small spaces, check out this episode filmed in Lancaster City:http://www.youtube.com/user/yourlancasterhome#p/f/65/wFbE4TYK7jw

_____________________

Thanks for watching! If you LIKE this episode PLEASE take a moment to subscribe here at http://tv.yourlancasterhome.com and pop over to my facebook page to LIKE it at http://www.facebook.com/lancasterhomes Choose Jeff Geoghan for you next home sale or purchase in Lancaster! Thanks. (c) 2011 Jeff Geoghan

TOP 10 Reason to OWN a HOME in a NUTSHELL by Lauren Selinsky

Fri, 21 Oct 2011 10:23:22 -0400

Here' a cute summation of the "Top 10" reasons to buy a home. Thanks to Lauren Selinsky out in my old stompin grounds - coastal SoCal!

Via LAUREN SELINSKY, Aliso Viejo Area Speciallist~ (CA Coastal Estates- OC/LA, CRS, ABR, SFR, ePro):

10. You don't have to run into that leasing office and get tempted by those cookies that have been sitting all day...

9. NO MORE stares by the workers that come over and exterminate or change the filter and ask yourself, "Did I leave my panties on the floor?" <not me of course....>

8. Uncle Sam just might give you some of that tax break!

7. You now have a fence to paint!

6. You now have your OWN trash BINS and RECYCLE BINS of your own and the BILL of course....

5. You don't have to put a deposit down for YOUR PET! and he or she has a yard NOW to play in or an OC patio (LOL)

4. The AMERICAN DREAM OF HOME-OWNERSHIP! <God Bless the USA>

3. Paint your walls any color you want and actually put a NAIL in the wall and NOT freak out that you are NOT getting your deposit back!

2. A sense of responsibility and GROWING UP! Maybe commitment to a home is good and then you can COMMIT to other things too!

1. You have a mortgage payment that is less than your rental payment and IT"S YOURS!!! WOO HOO!!! SO, STOP THROWING THAT RENT MONEY AWAY!!!

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READY TO BUY A HOME IN THE ORANGE COUNTY, CA AREA? CALL ME TODAY AND LET'S BUY A HOME FOR A REASON NOW!!!! CALL LAUREN SELINSKY, 949-310-4960







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MULTI-MILLION DOLLAR PRODUCER, SOUTH ORANGE COUNTY SPECIALISTS, PROVIDING EXCEPTIONAL SERVICE FOR BUYERS AND SELLERS IN SOUTHERN CA INCLUDING THE CITIES OF: ALISO VIEJO, BEVERLY HILLS, CORONA DEL MAR, CAPO BEACH, COSTA MESA, DANA POINT, IRVINE, LAGUNA BEACH, LAGUNA HILLS, LAGUNA NIGUEL, LAGUNA WOODS,LOS ANGELES, MALIBU, MISSION VIEJO, MONARCH BEACH, NEWPORT COAST, NEWPORT BEACH, SAN CLEMENTE AND SAN JUAN CAPISTRANO, SANTA ANA, SHERMAN OAKS, AND WOODLAND HILLS. LUXURY HOMES & OCEAN VIEWS FROM MALIBU TO LA JOLLA... BI-LINGUAL IN SPANISH *** A LEADER IN MY COMMUNITY AND A CONTINUED VOLUNTEER IN YOUTH SPORTS IN ALISO VIEJO, LAGUNA NIGUEL, MISSION VIEJO AND DANA POINT SINCE 1994.

The Politics Of Housing Recovery

Wed, 19 Oct 2011 14:47:09 -0400

It seems that while everybody is putting forward ideas for a plan to “fix housing,” not much is being done. Considering that several proposals have come from the Republican side of the aisle, it shouldn’t be considered an election-year football.

The latest, presented as a congressional bill Oct. 5 by Sen. Johnny Isakson and Rep. Tom Graves, would create a waiver for the IRS penalty for withdrawing 401(k) savings to pay down delinquent loan amounts in a pending foreclosure. As with all the other plans or ideas put forward in the last two years, this one has its positives and negatives. My fear, however, is that nothing will get done — or even tried — in this tense pre-election atmosphere.

The real losers? All those who legitimately could use a hand and are about to lose their homes.

I am emphatically not a big-government supporter, but I would also contend that since big-government policies caused the housing bubble and placed the housing market where it is today, government needs to craft a policy that would:

Reduce the number of homeowners about to enter foreclosure.
Motivate banks holding foreclosed properties to get them sold.
Create a stable lending environment for mortgage lenders to go out and make good loans on currently distressed properties (most of which currently don’t qualify for FHA or VA loans based on condition).

I’m not necessarily advocating a nationwide “one-size-fits-all” federal policy package — I’d be fine with the FHA putting together liberal guidelines making it easier to get a loan on a distressed property (underwritten second loans, less-restrictive property appraisals …) and handing the states something they can work with.

The bottom-line problem at the moment is that there are untold thousands of properties sitting vacant falling into disrepair around the country with no light at the end of the tunnel for them. I bet you even know of one somewhere near you. All the while it’s harder and harder to get a good home loan, especially if you are one of those folks interested in taking on a distressed property to rehabilitate it. On top of all this, mortgage lenders face stiffening compliance regulations and rising fees to write loans.

If anything ever was a bipartisan problem, the housing mess is. Let’s all share with our elected officials that we’d like to see politics set aside and solutions tried.

Jeff Geoghan is a real estate agent and founder of www.yourlancasterhome.com in Lancaster County. He also hosts “YourLancasterHomeTV (tv.yourlancasterhome.com).” He also holds a Green designation from the National Association of Realtors and blogs about homes and green issues.

List Price, Market Cycles And The "Race To The Bottom"

Thu, 22 Sep 2011 15:07:39 -0400

Everyone knows real estate moves in a cycle — market conditions change, making purchasing a home more attractive; buyers move into the market, home supply begins to fall and prices begin to move up.

At some point the market conditions reverse to some degree, slowing buyer activity.

Sellers, however, continue to list with top-of-market prices and things begin to grind to a halt. Eventually, sellers begin dropping their prices to attract the reduced number of buyers. To complete a full real estate cycle, prices need to bottom out and supply needs to correct to the new reality.

The race to the bottom is underway.

The market conditions are not conducive to keeping prices up if you’re a seller:

There are dozens of homes for sale like yours (or at least in the same price range) within your market area, perhaps even on your street. This is the oversupply happening around us. You did want to sell, right?
Foreclosed homes and short sales are being deliberately underappraised around you. When your home gets appraised, these low priced “comps” have to be accounted for by the appraiser, dragging prices for non-distressed homes down. This is a bummer, but it’s also reality.
“Seller help” is on the rampage right now. That’s when the seller agrees to pay the buyer’s closing costs to some degree. This is a soft form of price drop — you might get to keep the list price on the agreement, but in reality you’re accepting 6 percent less by giving the help away.
Sellers are more in need of selling than in recent years. Whereas a seller in the past would have been likely to do a test-the-waters listing (usually at a silly high price), today’s sellers are being transferred, in pre-distress, needing to move somehow. These life pressures push down sale prices.

A lone upward force on the market at the moment is the low interest rates. The Fed is propping up the buyer activity by keeping rates low.

I’m seeing the price drops accelerating in frequency and amount as the summer season fades away. Where will prices end up in different neighborhoods? No crystal ball here, but the experts are saying another 18 months nationwide before we can expect a bottom of the cycle.

Lititz PA Luxury Home - Restored Historic Home in Manheim Township PA

Mon, 19 Sep 2011 16:49:05 -0400

Elegant Restored Home In Lititz

20 Regency Court, Lititz, PA 17543 View Map

Experience this gorgeous restored & professionally decorated historic home in Manheim Township-over 3,700 square feet & dramatic main hall will take your breath away.

The original log structure dates back to the 1700’s, but successive enlargements and upgrades have vastly enhanced this incredible home. The current owner lovingly restored the best of the existing home, while adding nice new features and preserving the historic character throughout.

Inside, stained glass inlays grace the wide windows at the top of a grand staircase spanning the large central hall. Period wide plank flooring was repaired and remilled throughout. Deep window wells are authentic. The kitchen is a huge affair, with island and an inviting casual dining room to enjoy a private breakfast or quiet reading time over coffee. The kitchen opens onto a portion of the scenic grounds and a functioning water pump – a holdover from the old days… Upstairs are 4 large bedrooms and 2 additional full baths, all big spaces. The master bedroom in particular is a nice space, with lots of closets and gleaming wood floors (the whole house is wood flooring or ceramic tile).

As you amble out onto the wide covered porch out back, you’re immediately struck by the detail work that went into the preparation of the grounds. Over 100 perennial bushes mark these stately grounds. Water features, garden zones and various statues dot the property around the home.

This home is close to the Lancaster Airport, downtown Lititz and most of central Lancaster County PA. Homes for sale in this area enjoy a wide variety of amenities. If you’re looking for a Lititz PA real estate investment that will treat your senses, or are looking for a Manheim Township home for sale in the Reidenbaugh Elementary School area, this home is for you.

Visit http://www.20regency.com for more info, big photos and video!

Details

Asking Price:

$545,000

MLS:

184282

Sq. Feet:

3794

Lot Size:

.73

Bedrooms:

Bathrooms:

# of Floors:

Subdivision:

Kings Pointe

Year Built:

1900

Property Amenities

Contact Info

Jeff Geoghan
Realtor

Main (717) 735-8400
Dir (717) 735-8402
Email | Website

All information is deemed reliable but is not guaranteed.

Real Estate Winners VS Losers (Where Do You Fall?)

Tue, 13 Sep 2011 11:57:35 -0400

This post is really about much more than real estate... it's true for anyone - certainly anyone in business. If you're self-employed, these are "hang it in my office" words. Worth the read!

Via Clint Miller (Real Estate Pipeline, Inc.):

Im not a 'preachy' kind of person. I don't claim to be an expert because I have a fancy title or years of schooling or experience (although both are true in this case). I am fairly simple. If you ask me for my opinion, you will get it. Honest...straight forward...perhaps even blunt to a fault. I don't pull punches...and I don't take it easy on anyone. So, when I was asked recently to evaluate a group of sales people on their successes and failures -- and to be honest about my findings -- I didn't pull any punches when reporting.

For the purpose of my evaluations, I decided to do this simply. No confusing quizzes to take; No weird comparisons to Sesame Street characters or Crayola crayons. (Yes, I took both tests...I'm Animal from the Muppets...and my color was red. What the hell that has to do with anything, I have no idea...lol) No questions about how you felt when you got your first tricycle or how long it took you to get potty trained. Just the facts. What do the successful people do that make them different from those that are not successful??? And, what I found out actually proved what I have believed all along.

Whether you call it the 'power of positive thinking', or seeing everything as 'the glass is half full' or whatever you want to call it, successful people all have the same mindset and the same core values. In fact, to those that are successful, success was the easy part. Maintaining the core values and discipline to get there...now, THAT was the hard part. With that in mind, read the following list and see where you fit in...and then decide if you need to change in order to be successful.

A winner is always a part of the answer. A loser is always a part of the problem.

The winner always has the program to get better. The loser always has an excuse not to...

The winner says,"Let me do it for you." The loser says,"That is not my job".

The winner sees an answer to every problem. The Loser sees a problem for every answer.

The winner says,"It may be difficult but its possible". The Loser says ,"It may be possible but is too difficult."

When a winner makes a mistake he says,"I was Wrong". When a Loser makes a mistake he says,"It wasn't my fault".

A winner makes commitments. A loser makes promises.

Winners have dreams. Losers have schemes.

Winners say,"I must do something". Losers say,"Something must be done."

Winners are part of the team. Losers are apart from the team.

Winners see the pain and try to rise above it. Losers see the pain and are held down by it.

Winners see possibilities. Losers see problems.

Winners see the potential. Losers see the past.

Winners choose what they say. Losers say what they choose.

Winners use hard arguments but soft words. Losers use soft arguments but hard words.

Winners make it happen. Losers let it happen.

Winners plan and prepare to win. (The key word is preparation.) Losers always plan and prepare to copy the winners.

Winners stand firm on values but compromise on petty things. Losers stand on petty things put compromise on values.

Winners are like thermostats - They set the standard. Losers are like thermometers - They measure where the standard is set.

Winners believe in winning. Losers believe for them to win someone has to lose.

If you would like information on how to build success with clients from www.realestatepipeline.com, please do not hesitate to contact Clint Miller at 406-532-5573 or follow me on Twitter. You can also FB us at www.facebook.com/RealEstatePipeline.

An intense (and embarrassing) real estate lesson

Mon, 12 Sep 2011 12:54:11 -0400

This happens to most well-meaning (and too trusting) realtors with regularity. If you're a home buyer, is it too much to expect even the nicest, most honest people to agree in writing to work with a particular agent for a period of time? I think not.

Via Mimi Foster - Colorado Springs Realtor (EPIC Real Estate Group Real Estate Colorado Springs):

As the mother of five daughters in a private Christian school in the 1980s and 1990s, my girls were often thought of as “The Infamous Foster Girls.” I was a lot more laid back as a mom than many of the other moms, so when I found a kindred spirit mom with four boys, it was a joy.

Many years later, kids grown and (mostly) gone, my friend contacted me to tell me that her parents would be moving to town from Michigan, and would I meet with them to show them houses? We agreed to meet the next time they were in town, and we really hit it off.

They were a couple that was retiring to the area because all they wanted in life was to be within walking distance to all of their children, grandchildren, and soon-to-be great grandchildren. They now had the means and ability to retire, so their number one priority was to find something close in proximity.

I showed them houses one day, and then told them that my policy is that they would need to sign a Buyer Agency Agreement before we looked at houses again. They were highly insulted, and insisted that they were good Christian people who would never treat someone else like that. And because I was friends with their daughter, of course there wouldn’t be a problem.

So I looked the other way and showed them houses. Not just for a day or two, but for SIX MONTHS. When they went home to Michigan to get ready to move, they would call me at any particular time to have me go look at a house for them since I obviously knew what they wanted. I even negotiated on two deals for them on detailed information to try to secure houses that they liked, to no avail. I had well over 100 hours in working for them.

As high end CASH BUYERS, they were going to be ready to move as soon as we found something. So I looked, and I looked, and I looked . . . and then I found it. They were in town, and I called to tell them that I had found their perfect home that fit every single one of the criteria that they had given me. After seeing it, they deemed it PERFECT. Because it was later in the day, we agreed that we would meet at 9:00 the following morning at the property to sign the contract (this was pre-eContracts).

When they didn’t show up, I was a concerned because it was so out of character, and left them a message. When I hadn’t heard by afternoon, I called them again. Still no response. The next afternoon, I called their daughter and asked what had happened. She assured me that she had no idea. Four days later, Mr. Buyer answered his phone.

“Sure, Mimi, everything is okay. When we left you the other day we went to Denver for dinner, and on our way stopped in Castle Rock (about 50 miles away) and went to an Open House. We loved the house (walking distance to the grandkids?) and put in an offer on the spot. We completed our inspection this morning and we will be closing next week. Thanks for all of your help.” When I asked if they had informed the other agent that they were working with a Realtor, they told me that they didn’t think it would matter because the property was out of town and they didn’t think that I worked that far north, but they really appreciated all of my help for the past few months.

Not only that, can we address the issue of NOT EVEN CALLING ME FOR FOUR DAYS? Did you FORGET that we were meeting to sign a CONTRACT on your PERFECT house? The one that fit every requirement you had me looking for for six months because every one of them was important to you? You had no problem contacting me when you NEEDED something.

State of shock? You bet! Anger? About as angry as I get. Legal action? After much consideration, I decided not to pursue it for a dozen different reasons. After a day or two, my anger spilled over and I wrote them a (professional but scathing) letter about just what I thought of them and their “good Christian values.” Their response? Good grief, there’s no need to get so upset. We TOLD you we were sorry.

Several years later, I have still not spoken to their daughter, and I’m not sure I ever would since she definitely knew what was going on. The biggest lesson to come from that was – I will not, no matter who they are nor how good their reason, show houses for a second time to someone who has not signed a Buyer Agency Agreement with me. It is not only a protection for me, it is also a protection for them.

I’m sure many of you have had similar horror stories. It’s part of how we learn our lessons, and a piece of how we get to be really good at what we do (hopefully) . . . and we are so much wiser on the other side. I wasn’t a rookie at the time, but I assure you I will never make that rookie mistake again.

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If you enjoyed reading this post, be sure to NOW to stay up-to-date with Mimi's Musings. If you are not completely satisfied, you may unsubscribe at any time and get double your money back!

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Pennsylvania DEP Press Release on Post-Flood Cleanup

Mon, 12 Sep 2011 12:04:08 -0400

In the wake of the devastating flooding late last week, the Pennsylvania DEP (and many other organizations) are publishing helpful info on dealing with the post-flood cleanup. I know many, many local homes were affected, particularly in Manheim, Mount Joy, Marietta. Hopefully I can help get useful info into your hands.

I posted a more detailed piece over at my Lancaster PA Real Estate Blog from the EMA white paper on dealing with post-flood cleanup in Central PA.

News for Immediate Release

Sept. 10, 2011

DEP Offers Tips to Residents Dealing with Flood-ravaged Property

Cleanup, Leaking Home Fuel Tanks, Water Well Disinfection, Important Considerations

Harrisburg — The Department of Environmental Protection is advising residents whose homes or businesses have been affected by flood waters to take a number of precautions to assure a safe cleanup.

“Thousands of people and homes have been impacted by the tragic flooding in the commonwealth over the past several days. It is gut-wrenching to see the many pictures of the devastation, destruction and human suffering,” DEP Secretary Mike Krancer said. “People need to be very careful when returning to their homes and businesses and must be aware of a number of precautions they need to take to ensure their safety and good health.”

Homeowners who suffered flood damage should note these cleanup guidelines:

Be careful when entering a flood-damaged building. Loose, wet ceiling plaster is heavy and dangerous, so knock down hanging plaster before moving around. Watch for holes in the floor and loose boards with exposed nails.
Once inside, turn off the gas and electricity. Wear rubber-soled shoes or boots and rubber gloves and turn off the main switch using a piece of rubber, plastic or dry wood while standing on a dry board to avoid electrocution.
Do not pump the basement until the water has gone down, as pumping a water-filled basement could result in the walls collapsing.
Never use a gas-powered pump or generator in an enclosed area; carbon monoxide fumes could overcome you.
Test plumbing and basement drains by pouring a bucket of water in them. If the water does not run out, remove the clean-out plug from the trap and rake out the mud with a wire.
Do not rush to move back into your home. Before a house is habitable, it must be dried and thoroughly cleaned, since flood waters pick up sewage and chemicals as they travel.
Open doors and windows to ventilate and dry the inside, and wait until all floors, ceilings, walls and furnishings are dry and free of mold and mildew before trying to repair or salvage them.
Everything that flood water has touched should be disinfected. Scrub down walls and any other smooth, hard surfaces with a solution made of clean water and two-percent chlorine bleach. Two to three capfuls of chlorine bleach to a bucket of water are recommended. Wear gloves when disinfecting surfaces.
Do not attempt to repair floors until they are fully dry. Dry wood floors as soon as possible by opening all doors and windows, which should prevent them from shrinking and deforming. Once dry, buckled floors may be drawn back into place with nails, and planing and sanding may remove humps.
Remove drawers and clean all mud and dirt from wooden furniture. Be sure to dry furniture slowly and indoors to prevent the sun from warping it.
If possible, simply air-dry family treasures such as books, photographs or paintings. If wet books, documents, photographs or textiles cannot be air-dried within 48 hours, freeze them if you have a freezer that is large enough. If not, keep them as cool as possible until air-drying is possible.
Washers, dryers and furnaces can usually be cleaned and tested by qualified electricians. Replacing expensive appliances after a flood is usually not necessary.
Mattresses, carpets and rugs should be discarded. In most cases, mattresses and rugs become so saturated with contaminated material that cleaning attempts are futile.

To deal with leaking home fuel tanks in flooded basements, remove the fuel oil from the surface of the water and place it in a container for disposal. The water that is under the product can be directed to the nearest waterway. After pumping your basement, try to remove and place in a container any remaining product and stop the leak in the tank.

If your private groundwater well or spring has been flooded, follow specific disinfection instructions to temporarily address the problem. These can be found in the Flood-related Information tab at www.dep.state.pa.us. You will need a bucket, garden hose, funnel and chlorinating compound, which is sold in liquid and granular form at grocery and home-improvement stores.

Even after the disinfection process is completed, water should be tested for bacteria. DEP’s regional offices will be equipped by Monday with test kits to distribute at no cost to residents. For contact information for the regional office in your area, consult the Regional Resources tab of DEP’s website. Until tested and found potable, continue to use bottled water or bring your water to a rolling boil and let it boil for at least one minute. Bottled or boiled water should be used for drinking, cooking, food preparation, dishwashing, making ice and coffee, mixing baby formula and brushing teeth.

For assistance beyond what is available on DEP’s website, call 1-866-255-5158 any time or consult the Penn State University Cooperative Extension’s Master Well Owner Network at http://extension.psu.edu/water/mwon.

For more information, visit the Flood-related Information page at www.dep.state.pa.us.

Nestled In Neffsville PA - Home For Sale - Authentic Craftsman Home In Manheim Township

Fri, 09 Sep 2011 23:10:30 -0400

Visit this home's website at www.67Valley.com for more photos and info.

Search all listings of Lancaster PA Real Estate

Nestled In Neffsville

67 Valley Road, Lancaster, PA 17601 View Map

For complete property details, large photos and the home seller's comments visit www.67Valley.com

This 1927 Craftsman home, a classic example from the “Arts & Crafts” architectural period in Lancaster County homes, is nestled in the village of Neffsville, Pennsylvania. Neffsville PA homes for sale often are historic properties and this home is no exception, retaining the clean lines and well-shaded “Craftsman Porch” distinguished by the heavy, square wooden columns and wide planks.

Inside, this home has a full-width living room and the whole home has softwood floors under carpet as well as exposed. A third bedroom was added out the back on the main floor, with possibilities for a den, office or nursery as well. The roof is newer and most of the mechanicals are recently updated, including a new 200 amp electrical service.

Out back, there is a 2-car detached garage and a fenced area shaded by a large maple. There is even an onsite well with handpump for the organic gardener! The home is located very close to Manheim Township School’s Neffsville campuses, and is centrally located in Lancaster County with access to everything.

Details

Asking Price:

$155,000

Sq. Feet:

1181

Lot Size:

.21 Acres

Bedrooms:

Bathrooms:

# of Floors:

Garage Size:

2 Car

Subdivision:

Neffsville Village

Year Built:

1927

Property Amenities

Contact Info

Jeff Geoghan
Realtor

Main (717) 735-8400
Dir (717) 735-8402
Email | Website

All information is deemed reliable but is not guaranteed.

Paul Stoltzfus of Wisegrass - Fall Lawn Care Challenges

Wed, 07 Sep 2011 16:42:00 -0400

Today Paul Stoltzfus and I braved intense rain and lightning to find a few (semi) dry moments to catch up on Fall lawn challenges. Paul is the owner of Wisegrass, a top Lancaster County lawn care operation and now he's selling his premium lawn care products online at http://www.wisegrassworld.com. Here's what Paul had to say about the next couple of months and caring for your lawn:

There are a few things to keep in mind for your lawn that will go a long way in making your grass much healthier.

Keep your lawn mowed consistently at 3 or 3 1/2 inches and do not cut more then one third of the length at one time. If the ground is very wet be careful when turning your lawn mower because it can easily rip up your grass. Fall is an excellent time to overseed because we get more rain and the temperatures are much cooler and favorable to grow seedlings. Also seeding in the fall gives grass plants the rest of the fall and next spring to establish a robust root system before next next summer beats on them. Use an aerator and slice slider when overseeding for best seed to soil contact. Broadcasting the seed on top of the lawn is pretty much a waste unless you can time it just before a snow storm! Check out Paul's DIY website with ideas and products dedicated to residential lawns at WiseGrassWorld.com or hire him to take care of it all at http://www.WiseGrass.com.

BTW, here's the link to my last show with Paul WAAAY back when snow was on the ground... http://www.youtube.com/watch?v=imEJ9qSNTpQ

_____________________

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Choose Jeff Geoghan for you next home sale or purchase in Lancaster! Thanks.

(c) 2011 Jeff Geoghan

Deciding Between Repairs Or Cosmetics Before Listing Your Home

Wed, 31 Aug 2011 14:08:29 -0400

Today we talk about the relative importance of spending time & money on repairs or cosmetics when preparing to list a home for sale in Lancaster PA or beyond.

Sometimes I come across prospective home sellers who are "obsessing" over repair issues (whether real or perceived) and overlooking cosmetic improvements. Less commonly I see people focusing on dressing up the house to the exclusion of addressing basic repair issues. While I think an overt focus on one or the other can get the listing into trouble, my personal opinion is that while home buyers do look at repairs, they focus much more on cosmetic defects and extrapolate them out to the whole property. Because of this effect, I tend to recommend that prospective sellers get the cosmetics right first, then address the repairs they are thinking about.

Now, a house that's been neglected through what we call "deferred maintenance" in real estate land will likely need some serious repairs and upgrades. The home inspector won't miss this, by the way, so be assured that the repair issues WILL come up and planning ahead to meet them head-on is part of my listing strategy with seller clients. One way to address this is to get a pre-listing home inspection performed.

However, "most" homes I work with are in pretty good maintenance condition and it's the curb appeal and what I call "walk-through appeal" cosmetics that really need attention. Painting, cleanup, lighting, decorating and accenting features are absolutely critical pieces of the successful home marketing campaign.

So, if you're faced with choosing between repairs and cosmetics (by the way sometimes cosmetics ARE repairs, for example replacing the front steps) go with an emphasis on cosmetics, then work into the important repair issues and don't obsess over every little detail. It will all come out in the purchase agreement with the buyer's repair requests anyway...

_____________________

Thanks for watching! Please take a moment to subscribe here athttp://tv.yourlancasterhome.com and pop over to our facebook page to "like" it at http://www.facebook.com/lancasterhomes

Choose Jeff Geoghan for you next home sale or purchase in Lancaster! Thanks.

(c) 2011 Jeff Geoghan

Garry Seidel Interview - What's Hot & What's Not With Mortgages Now, All About Rural Housing Loans

Wed, 24 Aug 2011 16:09:57 -0400

In today's show we visit with Garry Seidel, manager over at Fulton Mortgage Company to talk about what's hot and what's not in the mortgage market as summer 2011 winds down...

With the upcoming changes to FHA loans, the maximum loan limit is returning to pre-2008 levels. Rural Housing Service (RHS) home loans will be adding mortgage insurance payments to the principal and interest. Both of these changes are scheduled to go into effect October 1, 2011.

I asked Garry to talk about Rural Housing (RHS) loans - how they stacked up as a good option for your typical homebuyer. Garry likes them alot, and feels that with all the changes to FHA loan rules the RHS loans continue to be a better choice, given the two main guidelines: Maximum family income limits and geographic location limits.

Lastly, Garry brought up the subject of Lancaster PA mortgage rates and rates in general - he commented that although Bernanke and the Federal Reserve have promised to keep rates down for 2 years, that applies to home equity loans and NOT mortgage rates - an important distinction. Mortgages in Lancaster County and beyond will continue to be driven by market forces and have been fairly volatile recently.

Both Garry and I strongly recommend that if you're interested in buying a home you should get prequalified FIRST and have the conversation with Garry about which loan product and terms will work best for your situation. You can reach Garry at (717) 336-8054 or gseidel at fultonmortgagecompany dot com.

_____________________

Thanks for watching! Please take a moment to subscribe here athttp://tv.yourlancasterhome.com and pop over to our facebook page to "like" it at http://www.facebook.com/lancasterhomes

Choose Jeff Geoghan for you next home sale or purchase in Lancaster! Thanks.

Earthquake in Lancaster PA - Epicenter was in Mineral, VA

Tue, 23 Aug 2011 14:42:45 -0400

Today at approximately 1:55 PM a rare earth tremor struck Central PA, and was clearly felt in Lancaster City PA where Coldwell Banker's Lancaster office is located. It's reported that the richter scale of the Earthquake was 5.8.

(see this story on my earthquake in Lancaster PA blog)

Apparently the epicenter was in Virginia. You can see the details at the USGS website here.

The map showing the Lancaster PA earthquake epicenter is here.

More on the east coast earthquake from USGS - epicenter was 3.7 miles DEEP...

Millersville University Seismograph from the earthquake...

Harrisburg capitol offices partially evacuated - Lancasteronline.com earthquake story.

WGAL Earthquake Story here... reports of damage and scare around Lancaster County

MSNBC news - Washington DC skittish after earthquake...

Pentagon evacuated... CBS news on earthquake

Where were you when the earthquake hit?

Back On Market! Approved Short Sale at Only $149,000 in Manheim Township!

Fri, 05 Aug 2011 18:24:13 -0400

Manheim Township Home For Sale

439 Amesbury Road, Lancaster, PA 17601 View Map

Visit www.439amesbury.com for more info and photos.

Nestled in Lancaster County PA is Manheim Township, and right in the middle of Manheim Township PA is 439 Amesbury Road, located in the School Valley Farms community. This attractive home was built in 1978 and is within easy walking distance to public trails, parkland and the Manheim Township High School and Middle School campus. Enjoy all the benefits of a prime central Lancaster County location!

Come inside for a tour – this home boasts a beautiful island bar in the main living area, nicely defined spaces for entertaining and relaxing. 3 nice bedrooms round out the upper floor. Below you’ll encounter a large family room with stone fireplace and large set of built-ins. Rouding out the interior are 2 nice baths, one with a skylight and another adjoining the laundry space.

Out back is a large wood deck and yard with 2 sheds for storage. You’ll appreciate the size of this property when the time comes to throw a ball or have folks over to visit. A nice water feature gives some added style to the outdoor living area.

Come see this Manheim Township home for sale today!

Details

Asking Price:

$149,000

MLS:

180791

Sq. Feet:

1480

Lot Size:

.24 acres

Bedrooms:

Bathrooms:

# of Floors:

Garage Size:

2 Car

Subdivision:

School Valley Farms

Year Built:

1978

Property Amenities

Contact Info

Jeff Geoghan
Realtor

Main (717) 735-8400
Dir (717) 735-8402
Email | Website

All information is deemed reliable but is not guaranteed.

Lancaster PA Farmette Possibility - Conestoga For Only $125K!

Wed, 03 Aug 2011 14:12:10 -0400

For those of you interested in owning your own farmette in Lancaster County, PA, or getting into organic farming in Lancaster - Right now there's a great deal on a large-lot farm style property in Conestoga that may work great for a Lancaster PA farmette!

It's an 1878 home, 3 bedrooms 1.5 baths with some outbuildings - a larger garage and barn most notably. The lot is pretty cool, L-shaped with some ground back away from the road. 1.56 acres on the books.

It's a bank foreclosure priced ONLY AT $124,900!!! The negatives are that the house needs lots of work (but is not in disrepair as I understand it) and that the septic system is a cesspool that needs to be pumped. It's my understanding that the property may actually qualify for FHA or VA financing! If you could finance it using FHA's 203K program you could potentially install a proper septic drainfield or sandmound system and still be way under market price...

If you want to see this property give me a call at 717-799-0851 or email at farmettes@yourlancasterhome.com.

What Exactly Is A "Privacy Violation?"

Wed, 27 Jul 2011 17:17:31 -0400

If you’re looking at buying a home you’ll likely come across the phrase “privacy violation” somewhere. In a nutshell, a privacy violation occurs in real estate where you have to pass through one room to get into another, specifically with bedroom spaces.

This is a common issue in homes for sale in Lancaster City, PA and also in older farmhouses around Lancaster County. I was just in one such home this morning showing it to some buyers from New Jersey. Privacy violations can be a significant issue when listing agents don’t disclose them properly and buyers are led to believe that there are 3 bedrooms (for example) when in reality you have to walk through 1 of the them to get into another. The real estate convention is that, for a room to be counted as a bedroom, it must have 2 things:

1) Independent access to a common area (hallway, living room etc).
2) A closet space of some sort.

Rooms with privacy violations are commonly included in the MLS and advertising as “bedrooms” – there’s just so many of them and the county tax records generally note them so why not, right? As a buyer you’ll need to know that before setting up the showing, though.

_________________

Thanks for watching! Please take a moment to subscribe here athttp://tv.yourlancasterhome.com and pop over to our facebook page to “like” it at http://www.facebook.com/lancasterhomes

Choose Jeff Geoghan for your next home sale or purchase in Lancaster PA! Thanks.

There’s No Such Thing as The Perfect House

Mon, 25 Jul 2011 15:39:32 -0400

A timely reminder to buyers everywhere - compromise is part of the home buyer proces. If you can't compromise, you will likely fail in your search (and probably be very frustrated at the least)...

Via Colleen McConnell, Tallahassee Realtor (Advanced Realty Group):

Some buyers aren’t satisfied unless a house meets their every requirement – and they often have a long list. It might be the right neighborhood, size, price, floor plan, yard, and pool, and they really love the kitchen, but they can’t sit in the LR and look out at the back yard, so it won’t work. Or it didn’t have a closet in the home office, so it’s off the list even though it meets their other needs. Their expectations are unrealistic. There are probably many houses that they could live in happily, but they demand perfection, down to the last detail.

Some of these buyers get discouraged and frustrated when they don’t find the right house by the third showing and decide to wait a few years to buy. Others are sure that they’ll find the perfect house that meets every requirement and won’t give up until they find it. They continue to look for months, and in extreme cases, years.

A good agent will help their customers understand that even though it’s a buyer’s market, it’s not likely they’ll find a house that is perfect in every possible way for their lifestyle, tastes, and needs. Rather, if they focus on the top 2 or 3 must-haves, they will probably find several houses that are suitable and then be in a good position to negotiate for the one they like best.

If you know of anyone who's thinking about buying or selling a home in Tallahassee, I'll be happy to give them the information and guidance they need to make a smart move.

Colleen McConnell, CRS, Broker-Associate

2344 Centerville Rd, Suite 105, Tallahassee, FL 32308