WordPress 3.3.1 Right Out Of The Box And The Power Of SEO Made Easy For The Beginner!

It’s Easy As…

1. Find a Web Host and get great hosting while supporting WordPress at the same time.
2. Download & Install WordPress with the famous 5-minute installation. Feel like a rock star.
3. Read the Documentation and become a WordPress expert yourself, impress your friends.

The easiest three steps you could ever take in developing your own business online! 

Baby, you've come a long way!

In 2009 we rolled out our very first WordPress For The Business Owner course and 27 people registered for this live event. It was monumental and one that would position our company as an expert in marketing online. The biggest take away from the call being….

WordPress creates experts out of anyone who uses it as their marketing platform!

Sandi Krakowski has a history of knowing how to get business owners on the first page of Google, kick booty in SEO, write copy that converts and anything anyone puts into WordPress using her tools and systems would do the same. 

Beginners followed us and began to put their websites up.

People FLEW to the top of Google faster than a balloon takes off on a gorgeous summer day!

 Victoria Gazeley outpaced one of her favorite competitors, Mother Earth News, and went to the #1 listing in her niche! The things we taught worked so well they gave her a top column on their website! If you can't beat them, join them! And she did!

This is the power of WordPress for you.

It's critical that you understand how to use WordPress! But it's more critical that you know how to write, activate and grow your business with WordPress.

Two years ago we rolled out our first WordPress class and it has been sold and replayed by tens of thousands of clients….. and private companies who purchased the ability to play it for their clients!

Today… from 3:00-7:00 pm ET we are doing it again!

This time we're kicking it up a notch! And we're showing you HOW to do the same!

Details of class-

Two sessions power packed, back to back!  We are going to take you through a 1.5 hour session, break for a short dinner and come back to the drawing board for two more hours! All sessions will be recorded with my screen so you can see in the Dashboard of my site here at http://www.arealchange.com/blog how I do things.

Recordings of entire class in membership site! Everyone who attends the class will be given access to a private Membership Site where you will be able to play and replay your recordings. We have a digital editing expert who will manage this for us and make it easier than ever for you to continue your learning! 5-7 business days after the live event, your details will be sent to you for your long term usage!

Live Q & A with Sandi Krakowski- At the end of the training you will be given LIVE access to Sandi so she can assist with your personal site!

FREE one month access into our Forever WordPress Community- Join the hundreds of other business owners who have come to trust and depend upon our team for their WordPress solutions! We'll give this to you complimentary!

If you didn't get a seat and you are KICKING YOURSELF right now…. grab a seat and don't delay!

The class starts at 3:00 pm ET, we are opening the doors until 2:00 pm ET! After 2:00 pm that will be the last time to get access to this amazing class!

There are more than 260 people currently registered for this class, so it will be a CRAZY fun time to learn together! We are excited to work with you!

Register now…. the doors are only open until 2:00 pm ET.

It's Time For Part Two & Bigger Profits Blogging Online!

WordPress II For The Business Owner….. get a seat now!

Why Logos, Cartoons And Other "Non-Relationship" Connections Don't Belong On Your Social Media Connections 

By: Sandi Krakowski

At first glance that cutie up above seems pretty neat, doesn't she?

But as the author of the graphic and I were chatting recently about how fun cartoon characters and cute logos can be the conversation turned back to something Guy Kawasaki, best selling author of the book "Enchantment" said about eyes and smiles.

"Four factors create a good first impression- your smile, your dress, your handshake and your vocabulary." Guy Kawasaki

He goes on to say that you can actually tell a genuine smile from a non-genuine smile by the 'crow's feet' around the eyes. It's easy to see why he rated Social Media expert Mari Smith as one of the BEST examples for a genuine smile. The "Duchenne smile" aka smiling with the eyes and crow's feet is the one to be pursued and Mari is a great example of it! Whenever I see Mari's picture I feel safe, she is trust worthy and she is someone I really look up to.

Do you think that is coincidental? Not on your life. She is all of these things and her BRAND mirrors who she is.

Recently on a Facebook Webinar Mari Smith actually mentioned ME as someone who had one of the best Twitter Profile Photos she has ever seen!  (Could it be the crow's feet?)

Back to our topic on logos, cartoons and other things that might be considered 'non-relationship' builders and how they are affecting your social media or website positioning.

Here are three tips to remember when picking out a photo for your marketing-

1- When we connect with people it's a spirit to spirit connection.

Remember, long after people forget what you said, you did or what you even wore, they will always remember how you made them feel. I don't know about you but I don't typically get a 'feeling' or 'energy' off of a cartoon. It's an inanimate object. Sure, the cartoon characters on Saturday night morning funnies when we were kids made us feel good but it's not likely that we would 'turn to a cartoon' as a brand we want to partner with or have serve us in business.

 It's ok to have a cartoon on some of your products, and we have done that. But always remember that when social media really took off like gangbusters the number one thing that made people come back over and over again to connect with people, brands, products and more was HOW they felt through the connection.

Major corporations are now choosing 'girl next door' images to be their company spokesperson. Influence and persuasion experts are discovering that the age old, "I can't get a good reading on that" is becoming increasingly popular in social media. In plain English, people rarely form deep buying relationships with cartoons or logos. Even Nike and other household names have PEOPLE that we aspire to be like, not cartoons or product logos, leading the way.

You don't believe me?  Think back to the time when the Marlboro Man or the June Cleavers of our day ruled what the 'home' was supposed to be like. Men road horses (in our imagination) and they always had big muscles, nicely fitting jeans and to top it off, of course, a great man was smoking a Marlboro cigarette! People ran to the store hoping to BE that man and began smoking! It's a sad example but it's true. No one bought June's pearls because they had hoped they could push a vacuum as beautifully as she did. They wanted to BE her and to this day many genrations later women are still beating themselves up when they can't be the perfect mom. Ironic, isn't it? That NONE of the cartoon characters of June's day are ever a visual that comes to a young mom's mind when she struggles to keep up with the June's and the Jone's of the world?

Faces make big impressions.

They blueprint a memory onto our minds faster than ANYTHING else.

2. Your product is not what I am buying.

Financial expert and brilliant Entrepreneur Dave Ramsey said it beautifully in his book "Entreleadership" , "When we ship out packages, we pray over them. We are not sending out CD's or DVD's on finance. We are selling hope. We are saving marriages and lives with our products."

I wonder how many of you have actually given good thought to what it is you are truly offering in the marketplace. One of the core reasons we are doing a live event in Dallas, TX entitled 'The Divine Call of God On Business And The Key Role You Play' is because many business owners and entrepreneurs have forgotten the core principles of business, that just so happen to be foundational principles taught in the Bible.

Love your neighbor as yourself.

Do unto others what you would have them do unto you.

The blessing of the Lord makes one rich and He adds no sorrow to it.

You see, in this day of transparency and relationship marketing it is CRITICAL that we get back to the basics that originally grew a spirit of entrepreneurialism in our nation. It's not a national issue, however. It's a global issue. We were not designed to be disconnected, aloof, hidden behind a screen and fading behind a logo or a cartoon. We are designed to connect with one another. Connect at a deep level! This is why social media alone has been responsible for creating some very POSITIVE changes in our society!

Sr Citizens who connect through social media regularly are said to be living longer, because the interaction with other human beings gives them joy and hope. And it goes BEYOND just connections with grandchildren! They love to research and find things just like the rest of us. Social media meets that need.

HR Reps are now finding social media to be a great resource in the process of hiring new candidates for work! Hours and dollars are saved instantly if someone is found to be less than desirable or not a good fit for the company. What used to take months to reveal can now be found in a matter of an hour's casual search on Facebook!

It's important that when we create a business online, which I believe more than 75% of you reading this today are desiring to do, we make real connections with people.

A real face and a real presence is required.

Always remember, when you meet me face to face in person, your smile, handshake, tone of voice and your eyes tell me a lot. You will make a first and a lasting impression with all of those factors coming together. So the question we must ask ourselves today is this- what kind of impression are we making?

3. Be sure that the impression you are giving online isn't one of trying to hide.

In my years of working online I have met literally hundreds of thousands of people. 15 years of being in the online world has given me quite the vantage point when it comes to doing a personal case study on the behavior and influence of people. It has also caused me to bump into a few "Black Widows". What do I mean by that? A black widow crawls silently in the background and is very often never seen until she does her damage. She is small, black and it's even hard to see her poisonous hour glass marking until it's too late. In plain English, she's deadly but looks nearly harmless.

When we went to a Science museum when my kids were little I was SHOCKED to discover that a black widow is typically quite small. Here I was thinking she was big, kind of like a Tarantula! I'll never forget the time my nephew stayed with us for a few months and he had a Tarantula with him. We soon discovered that the reason that Gus wasn't coming out of his tube in his aquarium was because he was a Gussette and about to give birth! But that is another story…..

Sometimes the most dangerous predators hide behind logos, facades, weird images and the like. And because of this, we as company owners are being forced to really stand up. People want to do business with people they can trust, and with people who are genuine. This is another reason why I teach my high level students that being available to 'help anyone, just call me, just give me a shout out, I'm always here to help!' isn't necessarily the mode of operation of a professional! It's actually more the way someone who is desperate behaves.

If we build a business hoping to create long term relationships with our clients in a way that is genuine, sincere and memorable, we need to BE real people.

Take Zappos for example, the giant eCommerce store that was recently acquired by Amazon for more than $ 1.5 BILLION dollars.

Have you ever noticed that they do not use professional models? Maybe you didn't realize that EVERY photo on their website of clothing or the like modeled in any way is actually done by an employee. Check this out below! While I'm certainly not suggesting we give our measurements, look at the transparency and genuineness going on here. This helps one who is shopping to see what the 'real life fit' of this item is! And these are not 'super glossed over Photo Shopped' images. They are everyday people, just like you and me, helping to sell items to the tune of BILLIONS of dollars in sales.

If you have made an innocent mistake of turning yourself into a logo, cartoon or maybe you've been focusing too much on your product, it's easy to get things back on track.

Just be sure that your FACE is what I am seeing when I communicate with you. When you post comments on your Timeline, your Facebook Page or your Twitter stream, I will see YOU when you make a statement, comment or give input. So always be sure that the BEST you, complete with a big smile, crow's feet and a happy disposition is coming through loud and clear.

Remember, how you make me FEEL is more important than anything.

With love,
Sandi Krakowski

Abs anyone? How to get yourself and your business FIT!

By: Sandi Krakowski

Where do the STRONG go when they get hit hard? They head in a direction that will make them stronger.

Many of you know that back in October of 2011 I was hit HARD with a recurring flare of my Crohns and Ulcerative Colitis that hasn't shown it's ugly face in more than 7 years…..

and many of you have read in our Emerald Newsletter how I changed my diet, began to live strong and become the person God designed me to be in a whole new way! And am in remission! WOOHOO!

But there's a side to this story that I haven't talked about yet…. and that is how fitness affects your business.

As one who has worked online for the last 15 years from my home, built 11 successful companies and has recently built the BIGGEST company we've ever had our hands on in the last 2 years…. I know FIRST HAND how the "Internet Marketing Butt Syndrome" can make you less than what you had hoped your success would be.

I am going to be 48 years old on March 4th and will celebrate this date for some BIG reasons I'll be sharing in upcoming weeks… but today, I want to see if I can shake a few people OUT of their slumber!

Yes, I am a bossy person when it comes to goals, and for good reason! I CARE about YOU!

My private coaching clients will tell you first hand that I am not interested in coaching anyone to build a successful business at the risk of losing their life, health or relationships. NO THANK YOU!

I've been known to turn down coaching clients because I see them going in a destructive path and they refuse to change their ways.

Now that might sound harsh, but when someone tells me they are exhausted, they're not spending time with their family, their health is caving in and they know that if they 'just push harder' in their business it will all work out, I have a MORAL and ETHICAL obligation to stand in their tracks and shout, "STOP THIS!"

I'm sure you can guess that this hasn't made me the most popular and sadly, it has caused some people who really enjoy their destruction to say somethings that aren't very nice…. but the truth of the matter is this: God did NOT CALL ME to lead people in business and just be silent when they are ruining their lives or going on the wrong path. He called me to lead.

As a leader I want to encourage you to make some hard decisions this year. THIS year. NOW.

This means that it's time to STOP PLANNING and start moving.

My head coach and partner in our 2012 coaching program has a saying that is on my office wall, "To constantly plan and map things out is oftentimes an excuse for not taking action." PJ McClure hits that bull's eye right where it hurts! To constantly plan out your business, map out your marketing plan and to continue to plan and map but never take action ……creates failure.

Procrastination can get like a narcotic drug if you're not careful. It becomes the "pill" we swallow because we are fearful of what MIGHT BE if we DID do what we know we should. It numbs the pain…. we put it off… it numbs… and we put it off again.

I can personally understand this battle …..as a woman in business it's not always the most popular or accepted place to be hugely profitable, successful AND beautiful in the direct response marketing world. We've made huge strides in corporate America for women business owners but for some odd reason, the internet marketing world is STILL filled with mostly men.  There's an area that needs A REAL CHANGE. For a long time  I held back…… and then I said 'NO MORE." How about YOU?

Are you willing to set yourself apart and make the change you know you need to take?

I am serious about YOU becoming FIT in all areas of life!

Listen, I didn't get these abs years old by magic…. no, it happened with GRIT and hard work! Those arms didn't just POP OUT OF NO WHERE….  and I've love an opportunity to show you how this happened… so, first steps first.

Are YOU ready for the best 2012 you can create?

YOU are 100% responsible for you.

I am 100% responsible for ME!

If you are ready to follow me on this journey, let me know below!!! 

Let's create A REAL CHANGE in all areas of life together.

Post a comment below!

Are you ready to get FIT in all areas of life and work with me and my team in 2012 for YOUR BEST LIFE EVER?

Post below and let me know!

With love,
Sandi Krakowski

Facebook Goes Public… So What Does It Mean For The Rest Of Us Online?

By: Sandi Krakowski

Note to business owners and those who desire to "tap into" profits found in the big wave of the internet world…. when a change in how we do relationship takes place, make a note. It will affect your business.

In my 15 years of working online profitably (because a lot of people say they've worked online for oodles and oodles of years but haven't yet built their first 7 figure business)…. changes have come and changes have gone.

When the first rendition of "You've Got Mail!" occurred from a CD-Rom that arrived FREE as a gift for YOU from AOL, everyone was excited.. and this was the voice we heard, over and over again as we logged in to check our online email and favorite websites.

Netscape came into play and delivered a new browser and things changed again.

Overture and Yahoo.com launched the opportunity for businesses to offer their products online through something called Pay Per Click and the business world shifted again.

• Banner ads
• Cost per click campaigns
• eZines and Newsletters
• Webinars
• Tele-conferences
• White board sharing
• Screen sharing
• VOIP- Voice Over Internet Protocol and the first internet phone

….. and the changes kept coming!

Google became the GIANT of all tech companies!

The BIG world changer that started with simple searches people could make online, anytime of the day, and it continues to grow, at a pace that is nearly shocking!

The last report I saw stated that Google's electricity use was 1.9 BILLION kilowatts per hour in 2010…. and that Google was running an estimate of 900,000 servers. Nine Hundred Thousand!!!

Social media hit with a rush, everyone talked through MySpace and then….. Facebook.

I remember thinking to myself, "What on EARTH is this Facebook thing and why would people want to chat all day online?" It was something I thought would be a huge waste of time, much like forums and bulletin board systems were in the 90's and early 2000's.

But soon I would discover the POWER of this new way to connect with clients, friends and ideal prospects…. earning more than $1 million dollar in under 19 months through social media ALONE (that doesn't include all of our other marketing channels that are all nearly 7 figure producers!) through our newest company, A Real Change International, LLC.

I was hooked!

When relationships and the way people connect change, BIG economic shifts also occur.  

What do you need to know about doing business online and how does Facebook going public affect you?

The times have changed, it's urgent you change as well.

Here are some tips for learning to build your business the "Internet Way"

1. Get a WordPress site – Just any WordPress site won't do. You need to own your own domain with a WordPress hosted site. WordPress.com is great if you're 'just' blogging but if you want to monetize your efforts, build a business and do more than journal all day, you want to own your own content and your own domain. WordPress is the ONLY choice we recommend at A Real Change because it's the best way to dominate the search engines and get the results you want.

Ruby Client Dr Peggy Malone has her own television show, a big following of clients and a year ago made her way into the online world. After 14 months of working with us, she reviewed her data with me today on Google Analytics

3392 NEW UNIQUE VISITORS

92.4% Organic NEW People

11.9% Bounce Rate

THAT is what happens when you are speaking your clients idea language! She's right on track and getting enormous response for her Shin Splint Solutions! Dr Peggy is grateful for the training she has received from ARC in WordPress, Email Copywriting, Newsletter training and more!  WAY to go Peggy!!

2. Get onto Facebook and Twitter- Listen, I love you and I have to tell you the truth. It doesn't MATTER if you like social media or you 'get it'. The majority of your potential clients or customers are hanging out there all day long and it's important that you go to where they are at!

Build a Facebook Timeline first, grow that to about 1000+ friends and connections. Then go onto a Facebook page.  Your Twitter profile should be built simultaneously. It's critical that you put these tools into practice.

Inner Circle Member Courtney Taylor came to us earlier this year wanting to learn how to feature her business through social media. With a BIG following on Linked In she was off to a fast start but soon discovered that Facebook and Twitter is where she needed to be as well.

Going through our Social Media The Fun Way Course she quickly discovered it wasn't as hard or as 'random' as she might have originally thought! Now, with just a few classes under her belt and by being in our Inner Circle for the last 5+ months, she's consistently generating $ 500-900 checks each week! Part time from the comfort of her home!!! Woohoo Courtney!!!

3. Learn to speak your client's ideal language- When you speak your client's language, rather than your own, they listen.

In my best selling book, "Read Their Mind: How To Hear What The Marketplace Wants And Build A Huge Business"   ( get a FREE COPY NOW!)    I'll tell you step by step, process by process, how to read the data on your ideal client found on Amazon, Google and Social Media so that YOU TOO can speak to them right where they are at.

You'll miraculously hear your clients say things like,

"Oh my gosh how did you know we needed that? I'll take three!" 

….as thousands of our clients are hearing everyday. The information you need for keyword research, how to 'tune into' the marketplace and listen to exactly what they are saying is RIGHT THERE for anyone to find. I'll show you how I've built 11 successful businesses and how you can apply this information to your respective company.

Sapphire Client Jimmy Hays Nelson is seen all over the world on Beachbody's INSANITY DVD Fitness program!!! He has lost more than 100 pounds and has kept it off … building a HUGE business around his passion!  As Jimmy learned to speak his clients ideal language he also learned step by step how to write a blog that could do the selling and telling FOR HIM!

He recently was asked to write a regular COLUMN for Beachbody's corporate website! Jimmy has an amazing track record helping people find their abs and get their "Hot Body" back again. He's also a SUPER stay at home Daddy who is raising his baby on HIS own time and his own schedule, while wife Kelly works a profitable job in Corporate America! To the tune of over $8500.00 PER MONTH income, Jimmy definitely knows what it's like to live the dream life as a Beachbody coach!

But writing wasn't always his thing…. as a matter of fact I remember when he told me he wished he could just video tape and talk his blog posts.  But step by step as he kept writing and sharing his story, helping countless people around the globe through a simple WordPress blog, he grew to the point that the head offices of the FASTEST and most PROFITABLE infomercial in the world asked him to WRITE for them!  Woohoo Jimmy!!!!

What do these people all have in common?

They knew NOTHING about how to blog, write, connect with their ideal client, do keywords, or many of the other daily activities that they do today to build their business…. but when the ECONOMY and the way relationships are done changed…. so did they.

Please don't ever ever forget about Angela Brooks.

A graveyard shift nurse who had a hope and a dream… and was told by a writing teacher that she would NEVER be successful writing while she was in high school.

Promoted herself to the Head Administration office at the hospital she's been at for 22 years. This is a gal who rarely saw holidays or weekends because she was always working….. but she CHANGED when the internet world did and built a huge business!

#1 Enroller and consultant in under her first year! 161+ in her organization in that short time!

She also wrote & published her first book! At first Angela was terrified of blogging and social media! "What on earth should I write about ?" that was her first question to me two years ago..

When relationships and the way people connect change, BIG economic shifts also occur.  

What do you need to know about doing business online and how does Facebook going public affect you?

The times have changed, it's urgent you change as well.

With love,

Sandi Krakowski

SHE DID IT!!!!!

Pardon me while I have a HAPPY MOMENT here and celebrate one of my Rock Star clients, Angela Brooks!

Angela has been working with me since 2009 and my very first WordPress class. As a matter of fact, if you were to look through every single one of the 25+ information products that we have created in the last two years, Angela owns and uses every single one.  She is the first one to get a seat to ANY class we do and I’ve never done an event that she hasn’t been to.

I’ve watched her drag herself from nightshift nurse with the worst kind of patients that doctors and books do not prepare you for… to promoting herself to being in head administration with her own office, spending account and doctors who come to HER for prayer and even advice on how to run the hospital.

This is a girl who came from a family with poverty at it’s core and judgement against the rich deeper than she cared to even think through… and she’s worked through her pain and her own ‘stuff’ to nearly replace her entire nurses salary in under one year, BREAK sales records in her company and out pace the top consultants records!

In under 11 months she has done what the #1 consultant took 9 years to achieve and she NEVER picks up the phone.

During the last year and a half she's been working with both PJ McClure and I in some intensive coaching, nearly every single week…. and this is what she just did-

She surpassed every person in the entire organization for personal recruiting-

62 personal enrollees

$15,000 a month

over 170 people in her organization!!! 

She did it all VERY Part time and without picking up the phone!

Tonight I'm doing a private call with Angela to celebrate her success and talk about HOW she did it!

Get a seat….. this call is already packed and she just upgraded her conference service to allow more people to be on the call!

Register now it's FREE!

• A deeper understanding of running a business than I got with my MBA
• A successful content (writing and video) platform that attracts 1,000’s to my business
• A product creation strategy that is attracting the A-players in my field
• Invitations to speak at events I used to pay to attend
• The ability to start a business and walk from a 6-figure job in less than a year
• And a lot more.