Facebook Goes Public… So What Does It Mean For The Rest Of Us Online?

By: Sandi Krakowski

Note to business owners and those who desire to "tap into" profits found in the big wave of the internet world…. when a change in how we do relationship takes place, make a note. It will affect your business.

In my 15 years of working online profitably (because a lot of people say they've worked online for oodles and oodles of years but haven't yet built their first 7 figure business)…. changes have come and changes have gone.

When the first rendition of "You've Got Mail!" occurred from a CD-Rom that arrived FREE as a gift for YOU from AOL, everyone was excited.. and this was the voice we heard, over and over again as we logged in to check our online email and favorite websites.

Netscape came into play and delivered a new browser and things changed again.

Overture and Yahoo.com launched the opportunity for businesses to offer their products online through something called Pay Per Click and the business world shifted again.

• Banner ads
• Cost per click campaigns
• eZines and Newsletters
• Webinars
• Tele-conferences
• White board sharing
• Screen sharing
• VOIP- Voice Over Internet Protocol and the first internet phone

….. and the changes kept coming!

Google became the GIANT of all tech companies!

The BIG world changer that started with simple searches people could make online, anytime of the day, and it continues to grow, at a pace that is nearly shocking!

The last report I saw stated that Google's electricity use was 1.9 BILLION kilowatts per hour in 2010…. and that Google was running an estimate of 900,000 servers. Nine Hundred Thousand!!!

Social media hit with a rush, everyone talked through MySpace and then….. Facebook.

I remember thinking to myself, "What on EARTH is this Facebook thing and why would people want to chat all day online?" It was something I thought would be a huge waste of time, much like forums and bulletin board systems were in the 90's and early 2000's.

But soon I would discover the POWER of this new way to connect with clients, friends and ideal prospects…. earning more than $1 million dollar in under 19 months through social media ALONE (that doesn't include all of our other marketing channels that are all nearly 7 figure producers!) through our newest company, A Real Change International, LLC.

I was hooked!

When relationships and the way people connect change, BIG economic shifts also occur.  

What do you need to know about doing business online and how does Facebook going public affect you?

The times have changed, it's urgent you change as well.

Here are some tips for learning to build your business the "Internet Way"

1. Get a WordPress site – Just any WordPress site won't do. You need to own your own domain with a WordPress hosted site. WordPress.com is great if you're 'just' blogging but if you want to monetize your efforts, build a business and do more than journal all day, you want to own your own content and your own domain. WordPress is the ONLY choice we recommend at A Real Change because it's the best way to dominate the search engines and get the results you want.

Ruby Client Dr Peggy Malone has her own television show, a big following of clients and a year ago made her way into the online world. After 14 months of working with us, she reviewed her data with me today on Google Analytics

3392 NEW UNIQUE VISITORS

92.4% Organic NEW People

11.9% Bounce Rate

THAT is what happens when you are speaking your clients idea language! She's right on track and getting enormous response for her Shin Splint Solutions! Dr Peggy is grateful for the training she has received from ARC in WordPress, Email Copywriting, Newsletter training and more!  WAY to go Peggy!!

2. Get onto Facebook and Twitter- Listen, I love you and I have to tell you the truth. It doesn't MATTER if you like social media or you 'get it'. The majority of your potential clients or customers are hanging out there all day long and it's important that you go to where they are at!

Build a Facebook Timeline first, grow that to about 1000+ friends and connections. Then go onto a Facebook page.  Your Twitter profile should be built simultaneously. It's critical that you put these tools into practice.

Inner Circle Member Courtney Taylor came to us earlier this year wanting to learn how to feature her business through social media. With a BIG following on Linked In she was off to a fast start but soon discovered that Facebook and Twitter is where she needed to be as well.

Going through our Social Media The Fun Way Course she quickly discovered it wasn't as hard or as 'random' as she might have originally thought! Now, with just a few classes under her belt and by being in our Inner Circle for the last 5+ months, she's consistently generating $ 500-900 checks each week! Part time from the comfort of her home!!! Woohoo Courtney!!!

3. Learn to speak your client's ideal language- When you speak your client's language, rather than your own, they listen.

In my best selling book, "Read Their Mind: How To Hear What The Marketplace Wants And Build A Huge Business"   ( get a FREE COPY NOW!)    I'll tell you step by step, process by process, how to read the data on your ideal client found on Amazon, Google and Social Media so that YOU TOO can speak to them right where they are at.

You'll miraculously hear your clients say things like,

"Oh my gosh how did you know we needed that? I'll take three!" 

….as thousands of our clients are hearing everyday. The information you need for keyword research, how to 'tune into' the marketplace and listen to exactly what they are saying is RIGHT THERE for anyone to find. I'll show you how I've built 11 successful businesses and how you can apply this information to your respective company.

Sapphire Client Jimmy Hays Nelson is seen all over the world on Beachbody's INSANITY DVD Fitness program!!! He has lost more than 100 pounds and has kept it off … building a HUGE business around his passion!  As Jimmy learned to speak his clients ideal language he also learned step by step how to write a blog that could do the selling and telling FOR HIM!

He recently was asked to write a regular COLUMN for Beachbody's corporate website! Jimmy has an amazing track record helping people find their abs and get their "Hot Body" back again. He's also a SUPER stay at home Daddy who is raising his baby on HIS own time and his own schedule, while wife Kelly works a profitable job in Corporate America! To the tune of over $8500.00 PER MONTH income, Jimmy definitely knows what it's like to live the dream life as a Beachbody coach!

But writing wasn't always his thing…. as a matter of fact I remember when he told me he wished he could just video tape and talk his blog posts.  But step by step as he kept writing and sharing his story, helping countless people around the globe through a simple WordPress blog, he grew to the point that the head offices of the FASTEST and most PROFITABLE infomercial in the world asked him to WRITE for them!  Woohoo Jimmy!!!!

What do these people all have in common?

They knew NOTHING about how to blog, write, connect with their ideal client, do keywords, or many of the other daily activities that they do today to build their business…. but when the ECONOMY and the way relationships are done changed…. so did they.

Please don't ever ever forget about Angela Brooks.

A graveyard shift nurse who had a hope and a dream… and was told by a writing teacher that she would NEVER be successful writing while she was in high school.

Promoted herself to the Head Administration office at the hospital she's been at for 22 years. This is a gal who rarely saw holidays or weekends because she was always working….. but she CHANGED when the internet world did and built a huge business!

#1 Enroller and consultant in under her first year! 161+ in her organization in that short time!

She also wrote & published her first book! At first Angela was terrified of blogging and social media! "What on earth should I write about ?" that was her first question to me two years ago..

When relationships and the way people connect change, BIG economic shifts also occur.  

What do you need to know about doing business online and how does Facebook going public affect you?

The times have changed, it's urgent you change as well.

With love,

Sandi Krakowski

SHE DID IT!!!!!

Pardon me while I have a HAPPY MOMENT here and celebrate one of my Rock Star clients, Angela Brooks!

Angela has been working with me since 2009 and my very first WordPress class. As a matter of fact, if you were to look through every single one of the 25+ information products that we have created in the last two years, Angela owns and uses every single one.  She is the first one to get a seat to ANY class we do and I’ve never done an event that she hasn’t been to.

I’ve watched her drag herself from nightshift nurse with the worst kind of patients that doctors and books do not prepare you for… to promoting herself to being in head administration with her own office, spending account and doctors who come to HER for prayer and even advice on how to run the hospital.

This is a girl who came from a family with poverty at it’s core and judgement against the rich deeper than she cared to even think through… and she’s worked through her pain and her own ‘stuff’ to nearly replace her entire nurses salary in under one year, BREAK sales records in her company and out pace the top consultants records!

In under 11 months she has done what the #1 consultant took 9 years to achieve and she NEVER picks up the phone.

During the last year and a half she's been working with both PJ McClure and I in some intensive coaching, nearly every single week…. and this is what she just did-

She surpassed every person in the entire organization for personal recruiting-

62 personal enrollees

$15,000 a month

over 170 people in her organization!!! 

She did it all VERY Part time and without picking up the phone!

Tonight I'm doing a private call with Angela to celebrate her success and talk about HOW she did it!

Get a seat….. this call is already packed and she just upgraded her conference service to allow more people to be on the call!

Register now it's FREE!

• A deeper understanding of running a business than I got with my MBA
• A successful content (writing and video) platform that attracts 1,000’s to my business
• A product creation strategy that is attracting the A-players in my field
• Invitations to speak at events I used to pay to attend
• The ability to start a business and walk from a 6-figure job in less than a year
• And a lot more.

I will say this…. that if you want to go farther than you've EVER done before in business, you are going to have to play differently. YOU need some supernatural help on top of your natural. That's the bottom line…

Introducing….

"The Divine Call Of God On Business And The Key Role You Can Play"

March 31 & April 1, 2012

Dallas, TX

Dan Kennedy, Frank Kern, myself (Mara Glazer), and my father (Bill Glazer)

Marketing In The Family And What Was It Like Growing Up With Bill Glazer

By: Mara Glazer

The #1 question I get asked most either via e-mail, on social media, when I speak or attend events, what have you, is, “What was it like growing up with Bill Glazer?”

Most people assume that because my father is a great marketer and bleeds business building with every ounce of his body, that I began learning these strategies from a young age.  People assume that my father must have rigorously schooled me in direct marketing and sales, well, because he’s Bill Glazer… what else would he do.  Plus, I have taken such a liking to my dad’s gifts, that there could possibly be no other way that I came to be groomed to be the person I am today.

When asked this question, I’d usually smile and share a few memories I had as a very little girl. For instance, my dad used to make my ponytails in elementary school because he did a better job than my mom, or when I was 5 years old I began working for him at his mens’ clothing store, and my job was to take inventory of the men’s boxer briefs (which made me turn bright red in embarrassment). All of this is accurate, but all very distant.

Today I want to share the truth, and for a few reasons really.

1) I think as subject matter experts and mentors it is our responsibility to share our past struggles, challenges, and victories with our following to help them overcome and conquer their own challenges.  I think that it is my duty.

2) I want to teach and inspire my followers that they need to face and conquer their past demons and struggles in order to truly live their best life. 

And…

3) I believe it is important to stand in our own truth, and today I hope to inspire you to stand in yours.

So, here we go.  Here’s the truth.  Here’s what it was really like growing up with Bill Glazer (and I can guarantee you it is not nearly what you expected).

The truth is that my father and I didn’t always have the great relationship that we have today. The reason why isn’t important.

It’s obvious now that the relationship is different.  I worked alongside my father, Bill Glazer, at the company he founded, Glazer-Kennedy Insider’s Circle, for almost three years, and they were some of the best years of my life, not to mention what catapulted my career.

Instead of focusing on the why of how this happened, let’s focus on the turning point, as this is where the real lesson lies.  I am going to share the lesson with you before I share the story, because it is so important that I want to make sure you don’t miss it.  The Lesson: Without change there is no different result.

Starting in 2003, during my freshman year of college at Drexel University, a series of events took place that changed the relationship between my dad and me.

EVENT 1:   My father’s father (Grandpa Harry Glazer) passed away in the fall of 2003.

A little fun history before we move on.  My Grandfather, Harry, was the first entrepreneurial spirit in the Glazer family.  Clearly his legacy has trickled down.  When my grandfather got back from fighting in World War II he wanted to open a clothing store, a plan he thought would help him create the best life for his family (and it did!).  Harry had no money when he returned from the war.  In fact, I remember him telling this story as a young girl, and to quote him exactly, “I had just enough money in my pocket to buy a bagel and a herring.”  That did not deter Harry one bit.  He opened a small custom clothing business shortly thereafter with a model that allowed him to be paid up front for purchases so that he could afford to deliver the goods.  That model in turn lead my family to open 2 mens’ clothing stores that, at any one time, had over 1 million dollars of merchandise on the floor.

Soon after my dad graduated from college he began to work at the family store.  For 29 years he and my grandfather worked side by side, running and operating Gage Menswear until just a short amount of time before my grandfather passed.

As you can imagine, Bill and Harry were extremely close, and the passing of my grandfather was very hard on my father.

I have never asked my dad about this, really because I don’t need to, but I began to notice a change in my father after Harry was gone.  My dad had such a great relationship with his dad, and I believe the passing made him realize that life was too short to not have a great relationship with his daughter.  This was the trigger point for my father that made him make a change and this was when he began reaching out to me. 

This is when the second event occurred, just a few weeks later.

EVENT 2:  Shortly after my grandfather passed, one of my close college buddies unexpectedly lost her father.

I watched as my friend went into depression, gained serious amounts of weight, lost her impressive GPA… and ultimately it destroyed her.

She would have given anything, ANYTHING, to see her dad again.  To look at him once more.  To give him one last hug.  To tell him she loved him just one last time.

I had my dad here, reaching out, and I couldn’t even pick up the phone when he called to say hello.

This was the trigger point for me. I knew the responsibility was on me to make a change and make the next move, and I began talking to my father little by little, but the conversations were hard.  We had nothing in common (at least it felt that way), and many times we sat on the phone in silence.

The third event in the sequence is when the major shift happened.

EVENT 3: In 2006 I received an e-mail from Mike Capuzzi, creator of Copydoodles and a Glazer-Kennedy Independent Business Advisor.   Mike had just bought the GKIC chapter in Philly and was inviting me out to his very first chapter meeting.

I decided to attend as I wanted to learn more about what my father did… at the time I really had no idea.

A funny thing happened there… the marketing strategies I learned at that meeting made more sense to me than the ones I was learning at my university.  I continued to go back each and every month because I enjoyed so much what I was learning.  

What I learned at these meetings gave me something to talk about with my father again.  It gave us a connection.  That connection eventually lead me to join the family business (Glazer-Kennedy Insider’s Circle) in 2009, three years later.

Working with my father, while some days challenging, has been one of the best, most awesome times of my life. 

And it were those times I spent with my father at Glazer-Kennedy, and the marketing education that he shared with me, that was one of the sources of inspiration that fueled me to create thebizzybuzz.com, the #1 online community for bizzy women entrepreneurs who want to grow their business and live their best life.

When I first got started working with my father, I was out there looking for something that would provide me, the woman entrepreneur, with easily understandable, actionable, and proven strategies that would help me to make more money and make my life easier, without eating up all of my time.  I searched and searched, and couldn’t find anything.  So….I created it myself!

Through thebizzybuzz.com, I bring my TOP SECRET rolodex of business, mindset, and lifestyle experts who I personally know and trust into my special online community where we share daily, bite sized, easily digestible, actionable, and proven strategies for women entrepreneurs to help them build stronger more profitable businesses, get their lives back, and love the life they live as women, particularly women entrepreneurs.

It wasn’t until my dad and I both made a change that we were able to mend our relationship.  It wasn’t until I made the change, in my life, relationships, mindset, schedule, habits…that I was able to create my dream, thebizzybuzz.com. 

What is your dream?  What is holding you back?  Without change there is no different result.  What change can you make TODAY to get you one step closer to where you want to be tomorrow?

So there you have it.  That is the truth.  Marketing is more to me than a job.  I am a marketer and I teach marketing because it is what I love and it allows me to create my best life, but I am grateful for marketing because it is what saved my relationship with my dad.

Mara Glazer is a marketing and social media strategist, public speaker, and like many of her fans, followers, and friends, highly successful woman entrepreneur.  Get super charged “kick-booty strategies" and awesomely energizing ideas delivered to your e-mail inbox every single day via an insider’s subscription to http://thebizzybuzz.com daily e-mail list at www.thebizzybuzz.com

Four Basic Principles Of Any Copywriting Project You Must Understand

By: Sandi Krakowski

If you want to write copy that sells, you must have the 4 U's in your copy, your focus and as your target for all aiming.

Common interest never propels people to buy, but only gathers curiosity. If we are in business, creating a profit, we must fix a problem. Every business has a problem they fix. Even a dating service fixes the problem of the pain of singleness.

So what problem are you fixing?

Here's the outline to follow when mapping out ANY Opt in Offer, sales campaign, business plan or social media campaign:

URGENT: You must have an urgent pressing problem that you are solving with your product or service. This can’t be a casual problem, something only you, the product creator, are passionate about. This must be something EVERYONE talks about, and especially something everyone ‘hates’ and doesn’t want to talk about!

Example: Weight loss. You are solving the problem with not being able to lose weight. You are solving this problem in a way that is unique and it is superior and it has proof. The problem is WEIGHT LOSS, the 4 U’s must answer this.

-  Sick of laying down to pull up your jeans?  (This is a headline for the problem of skinnies that are suffocating!)

-  Wearing sweatpants more than you like? (Answers the problem of guilt and not wearing one’s favorite clothes)

UNIQUE: Your solution must be unique, it can not be like everyone else or you will never win in the competitive world of business. If your solution is not unique don’t even BOTHER marketing it.

Your solution can be ‘similar’ to what is out there, but the way you deliver it is unique!Take GoGo Squeeze Portable Applesauce, for example. Is flavored, no sugar applesauce unique? No! You can find many. But the DELIVERY is the secret. It’s a brand of applesauce that I use often and carry in my purse! It won’t leak, it’s convenient and you can eat it without a spoon! That’s the winner! UNIQUE!

You must be so unique that when people see it they might not even read or care about your proof and they are already compelled to your useful and ultra specific solution and they BUY BUY BUY!

USEFUL: Show me proof. Show me as much proof as possible.. this is what your client or customer is begging for, although they might not know it.

Tell stories, tell testimonials, give documentation that is clear and concise and compelling!

Answer these questions and you’ll be running to the bank to pick up your cash-

Will it work for me?

Is it easy?

Can I do it?

If you can get your client ‘seeing’ themselves using what you offer, even if it’s a WordPress banner that really portrays their message, the sale is now closed! The credit card comes out and bam! SOLD!

ULTRA-SPECIFIC: I need to be so compelled that you are my ONLY answer that not only will I be doing business with you but I will tell every living breathing person I care about! I will bring referrals without being asked, I will mention you wherever I go! I will applaud you as the GO-TO person in your field!

Face it, if you’ve followed me for very long I have a very big mouth when I find a product or service provider I love! People have asked me if I’m a sales representative for some of these companies. That’s funny! I am not a consultant earning an income with any company at all, other than A Real Change International, LLC, the company I own.. but get this…

I have a network of over 300,000 people that when I speak, they LISTEN…with our email, offline, social media client lists combined, if I share something… I’ll create a result. This is also why I stop mentioning certain people, products or things if I no longer feel they are worthy of an endorsement before 300,000 people- silence is golden.

This kind of ultra-specific endorsement, meaning I don’t care about other brands or offers, is what you’re after.

The 4 U’s are so forgotten by many bloggers. Don’t make this mistake. Do your homework and you’ll be hitting your financial goals this year!

With love,


Sandi Krakowski