Sherriff-Goslin Residential Roofing News Feed

Angie's List Winner... Yet Again

Mon, 23 Dec 2013 00:00:00 -0500

Sherriff-Goslin Roofing Contractor has branches all around Michigan, Indiana, and Ohio. We have always been proud of all of our branches for their continued commitment to great customer service and quality roof repairs and replacements. However, today we want to especially congratulate our Kalamazoo, Michigan and Fort Wayne, Indiana branches for receiving a very distinguished service award. It was recently announced that they would both be receiving the 2013 Angie’s List Super Service Award in the roofing field for their respective areas. This is a very prestigious award that honors excellence among service providers who maintain a superior service record with the Angie’s List website. This is based primarily on customer reviews. Each business is also given an overall rating for customer satisfaction level. According to...

It Was Time For A Roof Replacement On This Ohio Home

Tue, 03 Dec 2013 00:00:00 -0500

Because we here at Sherriff-Goslin take pride in every roofing project we take on and treat every customer as if they were our first, our customers enjoy sharing their experiences. Recently, Mr. and Mrs. Meinberg of Wapakoneta, OH employed Sherriff-Goslin Roofing Contractors for a new roof for their home. Showing its age, they felt it was time for a roof replacement. After we reviewed the roof and finished the estimate, we provided the Meinbergs with all of the possible replacement options. The Meinbergs eventually chose the StormMaster® Slate Weathered Slate shingles for their new roof. Our StormMaster® Slate roofing shingles have a Class IV impact resistance rating and lifetime algae resistance as well as a 130 mph limited wind warranty. The 10 year free service guarantee... sherriff goslin roofing contractors, stormaster slate roofing shingles

Fort Wayne Couple Pleased With Their Roof Replacement

Mon, 25 Nov 2013 00:00:00 -0500

At Sherriff-Goslin, we take pride in our work. Because of this, both Sherriff-Goslin and our customers enjoy sharing our roofing success stories. Recently, Mr. and Mrs. Brown contacted Sherriff-Goslin's Roofing Contractors in Fort Wayne, IN for a roof replacement. Their roof had suffered damage, and it was necessary to fix the problem as soon as possible. We arrived at their home and discussed all possible options. The Browns eventually chose the StormMaster™ Slate shingles for their new roof in the color of Weathered Slate. Our StormMaster™ Slate line has a Class IV impact resistance rating and lifetime algae resistance as well as a 130 mph limited wind warranty. They were impressed by the long-lasting durability of the StormMaster™ shingle line as well as the 10 year... roofing contractors in fort wayne, IN, stormmaster slate shingles

One Roofing Project Turns Into Three!!

Tue, 19 Nov 2013 00:00:00 -0500

We’re sure everyone is familiar with the phrase, “Kill two birds with one stone.” Well, how about bagging three with one stone? That is exactly what our Richmond, IN branch did recently with a project in Rushville, IN. Our great staff in Richmond recently had the pleasure of re-roofing E&D Gordon Farms’ barn and while they were at it, had the privilege of re-roofing Mr. Gordon’s home and shed too! It was a long project in the making (took 2 years to convince the customer we were right for him), but the end result was fantastic. Mr. Gordon ended up picking the StormMaster Shake Weathered Wood shingle for his home and Art-Loc Pewter Grey and Crystal Grey shingles for his shed and barn with his barn...

The Neighbors Are Green With Envy For This Roof in Eaton, Ohio

Tue, 05 Nov 2013 00:00:00 -0500

Recently our Richmond, IN office completed a re-roofing project on a home near Lake Lakengren in Eaton, Ohio. David Richardson was a new customer to Sherriff-Goslin and when deciding what roofing shingle to use for this project, the Art-Loc® Hunter Green was the obvious choice. The color matched the home perfectly and helped make the home stand out within the neighborhood. While our patented 2nd Century Art-Loc® diamond-shaped roofing shingles are great for new construction, its unique interlocking design makes it ideal for re-roof applications. Installing Art-Loc® directly over your existing roof can save time, money, and can spare you the stress of a messy roof tear-off. We’d like to thank David for trusting Sherriff-Goslin with re-roofing his home and then letting us share his home on... richmond, IN office, Art-Loc Diamond shaped roofing shingles

The Roofing Business of Today

Fri, 25 Oct 2013 00:00:00 -0400

The roofing business of today is growing and changing. Increased awareness has led to increased attention to detail and pride in doing the best possible roofing job. Certain important aspects of roofing that were once commonly ignored are now being commonly addressed in a professional manner. The roofing business has indeed changed, and it’s for the better. Here are the top three ways in which the roofing business has changed for the benefit of you, the homeowner: Increased attention to ventilation Roofing contractors of today are paying special attention to proper ventilation. Having a properly ventilated roof prevent mold and mildew, roof leaks, and premature degradation of the roofing materials. Once a frequently ignored aspect of the roofing business, it’s something no reputable roofing contractor would forget...

Custom Home in Michigan Gets a Custom Art-Loc Roof

Thu, 17 Oct 2013 00:00:00 -0400

Recently, the Sherriff-Goslin Pontiac roofing contractors re-roofed a home located in Milford, MI. This was a new old customer for this branch. A house the customer had previously owned had a Sherriff-Goslin roof already on it when they purchased it. To match the architecture of the home, the customer chose the Art-Loc diamond-shaped shingle for this re-roofing project. The homeowner designed this house and had it built in 1998. He was looking to have a somewhat period specific shingle and he felt the Art-Loc shingle gave him the best look. Art-Loc Charcoal black was the main color selected with amber blend highlight rows. We would like to thank the owner and his family for giving the Pontiac branch of Sherriff-Goslin the opportunity to install such a wonderful... pontiac roofing contractors, diamond-shaped shingle

Colonial Golfers Club in Harrod, Ohio Goes Char-Blend

Mon, 07 Oct 2013 00:00:00 -0400

All country club roofs are not created equal and the Colonial Golfers Club is great proof of this in Harrod, Ohio. The roofing contractors of Sherriff-Goslin went to work to make some new roof art over the summer. Earlier this summer, the clubhouse at Colonial Golfers Club needed a roof makeover. Being that they were a former customer of Sherriff-Goslin, they reached back out to our Lima, OH branch for this facelift. In order to stand out from other golf courses and country clubs, Jim Hinkle, the Branch Manager at Lima, said Colonial chose the Art-Loc Char-blend roofing shingle as the base because of the lasting durability and for the ability to incorporate the Colonial name within the design. Our patented Art-Loc roofing shingles allow both... art-loc roofing shingles, Lima, OH

100 Year Old Barn Gets a Facelift

Wed, 02 Oct 2013 00:00:00 -0400

Last month, our great crew in Dayton, OH completed a re-roofing project on a 100 year old barn in the Dayton area. Learn how our team not only designed a great re-roofing project but also keep the customer’s wishes at heart and completed the project in a very timely manner. When the customer met with Robert, she was very pleased with how helpful he was in explaining the products and shared multiple design ideas for the barn. Once the design was approved, the installation took three days to complete. When our team showed up to complete the job, the customer was very happy with how smooth the installation went and how our guys worked as a team to complete the project before the rain came. She... Dayton, OH Roofing Branch, Dayton, OH Roofing Project Gallery

Homeowners Expect More From Their Roofing Materials

Mon, 30 Sep 2013 00:00:00 -0400

In this digital age, homeowners are researching both contractors and the roofing materials they use to make sure they receive the best value for their dollar. Roof prices are increasing, so it makes sense for homeowners to want the longest-lasting, best-looking roof that they can afford. Roofers are noticing more well-educated, savvy homeowners who expect more than in days past. They are raising their standards for both the look and quality of roofing materials. The average person couldn’t tell you what brand their shingles are, let alone underlayment or other roofing materials. However, this is changing. Roofers report seeing many more homeowners who already know what they want before speaking with a roofing contractor. They are researching roofing materials online, and choosing the features that they...

Ypsilanti's Going Green Goal

Mon, 16 Sep 2013 00:00:00 -0400

Going green used to have a different meaning. However as we continue our trek in the 21st century, we continue to see businesses, governments, and world associations striving to become more energy efficient and promote “green” energy alternatives. We continue to see efforts even in our own backyard... In Ypsilanti, the city has set a goal of installing 1,000 solar roofs within the city by the year 2020. The City Council approved this resolution 5-0 last week with two Council members absent from the meeting. This resolution is to contribute to Ypsilanti and its resident’s efforts to generate five megawatts of solar energy by 2020 and to help Michigan’s overall goal of 100,000 solar roofs by the same year. The overall idea behind the resolution is to... heritage.com

Slate, Shake, and Diamond Roofing Shingles: What’s the Difference?

Wed, 28 Aug 2013 00:00:00 -0400

There are a wide variety of asphalt roofing shingles that can be used in a roof replacement. Choosing the best look in the right price range can sometimes be a challenge for discerning homeowners. At Sherriff-Goslin we offer only the best quality asphalt roofing shingles. This includes slate, shake, and diamond shaped roofing shingles for the homeowner’s choice. There are a few distinct differences between these three types of roofing shingles: StormMaster® Slate Roofing Shingles These designer shingles offer a traditional slate look without the high costs of slate roofing materials. They also come with Scotchgard™ protector for algae resistance along with an SBS polymer for high performance and durability. They have a class 4 impact resistance and a 130 mph wind resistance. Shake Roofing Shingles Shake shingles are... stormmaster slate roofing shingles, stormmaster shake roofing shingles, Art-Loc Diamond shaped roofing shingles

New Branch Location for Sherriff-Goslin Roofing Contractors in Muncie

Thu, 22 Aug 2013 00:00:00 -0400

Sherriff-Goslin is excited to announce that construction on a new location for our branch in Muncie, Indiana is underway. Our branch in Muncie was established in 1981, and thanks to the expertise of our roofers, has had consistent growth ever since. Sherriff-Goslin is more than pleased that our Muncie branch has outgrown it’s current location. It is a testament to the high level of customer satisfaction with the roofing services that our Muncie branch has provided. We credit our talented roofers and staff for making this possible. Pete Dall is the branch manager in Muncie. Pete is from Batesville, IN, and began his career with Sherriff-Goslin Roofing Contractors twenty years ago in our Dayton, OH branch. His brother, Phil, manages the Sherriff-Goslin branch in Indianapolis. Pete... \"best, \"roof, \"free

Southwest Ohio Family Wins Sherriff-Goslin’s Free Roof Giveaway

Tue, 23 Jul 2013 00:00:00 -0400

Battle Creek, Mich. - Sherriff-Goslin, a well-known midwestern roofing company with 21 offices in Indiana, Ohio and Michigan recently concluded their four-month-long ‘Pin It to Win It’ free roof giveaway. Julia B. of Somerville, Ohio was selected as the winner and recipient of a new Sherriff-Goslin roof, or in her case, a $10,000 reimbursement check. Sherriff-Goslin’s free roof giveaway called on contestants to “pin” their favorite shingle out of any of the 33 shingle styles and colors they carry. An individual number (1-33) accompanied each shingle. The way to get entered into the final drawing was to have your shingle number randomly chosen from the weekly drawings (18 total) throughout the contest. ‘Pin It to Win It’ was the company’s first contest involving Pinterest, a popular social... youtube.com, youtube.com

Kalamazoo, MI Resident Wins Free Roof in Sherriff-Goslin Contest

Thu, 13 Dec 2012 00:00:00 -0500

“You can’t win if you don’t enter.” Kalamazoo's Sherriff-Goslin Branch Manager, Rick Hebert (left)and Great Debate Free Roof Winner, Tim Gillespie (right) That’s the sage advice offered by Tim Gillespie winner of The Great Art-Loc Roof Debate; a contest event sponsored by Sherriff-Goslin Company. Sherriff-Goslin is the Battle Creek, MI based roofing contractor with more than 20 office locations in Indiana, Ohio and Michigan. Christmas came early for Tim, who lives in Kalamazoo, MI. He wasn’t searching for a contest. He was looking for a new roof, since he considered putting his home up for sale. Tim contacted Sherriff-Goslin along with several other local contractors, for estimates on roof replacement. Once he received his estimates, Tim went about trying to allocate appropriate funds to complete the project. What Tim,... Kalamazoo Sherriff-Goslin Branch, SherriffGoslin.com

Sherriff-Goslin Provides “Early Thanksgiving” Gift of Free Roof to Lucky Kalamazoo Homeowner

Fri, 09 Nov 2012 00:00:00 -0500

Battle Creek, MI – (November 7, 2012) – Sherriff-Goslin, one of the Heartland’s finest roofing companies is excited to announce the winner of the online social media contest, The Great Art-Loc™ Free Roof Debate. Tim Gillespie of Kalamazoo, Michigan is the proud winner of a free roof, including installation featuring Sherriff-Goslin Art-Loc™ modified asphalt shingles, all valued up to $9,000. Homeowners entered the contest by going to the website http://www.SherriffGoslin.com/FreeRoof and casting their vote for either Sherriff or Goslin. Contestants then received a personalized coded link which they could share via Facebook, Twitter or email to friends or family. For every person who followed the link and voted, the original entrant’s name would be entered again. Mr. Gillespie was selected out of 566 contestants and over...

Sherriff-Goslin Announces Free Roof Giveaway for Midwest Homeowners

Fri, 20 Apr 2012 00:00:00 -0400

Battle Creek, MI – (April 19, 2012) – Sherriff-Goslin, one of the Heartland’s finest roofing companies announces today an exciting online social media contest, The Great Art-Loc™ Free Roof Debate, now open to single-family detached home owners in Ohio, Indiana, Michigan and select counties in Northern Kentucky. The contest is simple to enter and boasts a fantastic incentive: a free modified asphalt shingle roof including free installation, all valued up to $9,000. The roof giveaway will take advantage of Sherriff-Goslin’s 100-year plus experience in providing American homeowners with innovative roofing systems and features the company’s Art-Loc™ shingled roof installed on over 5,000 homes to date. “Especially with today’s tough economy, we are pleased to put a new roof over a family that needs one.” said Robert C.... sherriffgoslin.com, Free Roof, Art-Loc, Free Roof, rules, Sherriffgoslin.com

How Do You Evaluate Your Roofing Contractor’s Reputation?

Thu, 22 Mar 2012 00:00:00 -0400

It’s a Tough Business It seems everyone has a story about a home improvement project gone awry. Many stories involve a contractor. Just as negative stories are the ones that make evening news, it seems the stories that follow contractors around the most often are the problem-related ones. The truth is, one of the most important aspects of a contractor’s work is problem-solving. Contractors are usually hired in the first place because there is a problem, and often the road to a successful project is paved with problem-solving scenarios. Roofing contractors are no different. Their job is to ensure that one of your home’s key protection systems, the roof, is installed using the best roofing materials for your particular application, installed at the appropriate time in the life-cycle... roofing materials, roofer, roofing contractors, roofing

Art-Loc® Interlocking Shingles Provide Durability, Economy and Curb Appeal

Thu, 01 Mar 2012 00:00:00 -0500

When some homeowners hear about interlocking shingles, they’re interested right away, because of what they like about the design and uniqueness the shingle brings to the roof. A quick discussion of features and benefits however, shows that there are also a number of practical advantages to considering an interlocking asphalt shingle; especially for a re-roofing project. Interlocking shingles are designed with wind resistance as a first priority. Because of the interlocking design, it becomes more difficult for wind to find its way up underneath the shingle and lift or damage it. These shingles have practical applications in areas prone to high winds on a regular basis, as well as areas where thunderstorms, winter blasts and other weather extremes pass through from time to time. Even though interlocking... \"architectural, \"roofing, \"re-roofing\", \"roofing\"

Slowing and Prevention of Moss Growth on the Roof

Tue, 17 Jan 2012 00:00:00 -0500

Moss on the trees might be beautiful, but moss on a residential roof is an eyesore. Not only that, but it can begin to damage asphalt shingles and shorten their life. It’s a common problem in some areas of the country, especially areas where high humidity is consistent for long periods of time. Even when there is a cold winter climate for vegetation to lay dormant, moss can be robust enough to come back quickly when the weather turns. If you have moss on your roof already, you need to consider having it washed or cleaned. There are a number of solutions on the market to do this. Contacting an experienced roofing contractor is the best way to find a product that has a proven track... roof, asphalt shingles, roofing, roofing contractor, atlas roofing

Kalamazoo, MI Branch Earns Coveted Angie’s List Super Service Award

Sun, 08 Jan 2012 00:00:00 -0500

Kalamazoo, MI Branch has been awarded the prestigious 2011 Angie’s List Super Service Award, an honor bestowed annually on approximately 5 percent of all the businesses rated on the nation’s leading provider of consumer reviews on local service and health providers. "Only a fraction of the businesses rated on Angie’s List can claim the sterling service record of being a Super Service Award winner because we set a high bar," said Angie's List Founder Angie Hicks. "The fact that Business Name can claim Super Service Award status speaks volumes about its dedication to consumers." Angie’s List Super Service Award winners have met strict eligibility requirements including earning a minimum number of reports, an exemplary rating from their clients and abiding by Angie’s List operational guidelines. Ratings are updated...

Carefully Select a Roofing Contractor You Can Trust

Fri, 23 Dec 2011 00:00:00 -0500

The relationship between homeowners and contractors is constantly the fodder for stories of shoddy work, overcharging, failure to deliver and other tales related to unfortunate circumstances. While there are literally hundreds of thousands of skilled, reliable, qualified contractors in every North American market delivering quality projects day after day; it’s not uncommon for a few sensational stories, or a legitimate project gone awry to attempt to characterize an industry. This is unfortunate. According to the website of the Better Business Bureau of Los Angeles, Orange, Riverside and San Bernardino Counties in Southern California, “Every year, homeowners research the trustworthiness of roofing contractors with BBB more than 2 million times—more than any other industry. Unfortunately, last year alone, BBB received more than 7,600 complaints about roofers from... roofing contractors, roofer, roofing, shingle, roof

Winter Roofing Pros and Cons

Fri, 02 Dec 2011 00:00:00 -0500

Questions often arise about roofing in the winter. There are strong opinions among roofers about whether to install shingles in colder weather and good contractors are found on both sides of the issue. The fact is that many roof problems show up more easily in the winter because of extreme weather. Snow and ice build up and worn roof materials can become brittle or fall apart completely. When problems happen on the roof during winter, decisions must be made about whether to repair, re-roof, or wait. There are risks inherent with roofing in the winter. Most risks are concerned with the types of materials used and the skill of roofers that use them. Some of the leading concerns about installing asphalt shingles in the winter have... roofers, re-roofing, roofing, architectural shingles, roofing contractors

Understanding Basic Asphalt Shingle Construction

Thu, 10 Nov 2011 00:00:00 -0500

There are good reasons that asphalt shingles have become the most popular residential roofing material on the market. First, asphalt shingles are relatively inexpensive to manufacture and purchase. They’re also not complicated to make and the installation of asphalt shingles is systematic and straightforward. Since they’ve become so popular, shingle manufacturers have become more competitive in their product offerings and asphalt shingles have advanced in design and available varieties. This is good for the consumer because it creates more options for the home’s beauty and protection, so it’s important to actually know what’s available. Asphalt roofing shingles come in two main types - fiberglass and organic. Fiberglass shingles are made using a glass fiber reinforcing mat which is manufactured in the same shape of the shingle; such... roofing shingles, roofing, roofing contractor, Sherriffgoslin.com

Finding the Cause of Roof Leaks

Fri, 04 Nov 2011 00:00:00 -0400

When the boat is in the water, everything is fine. But if water gets into the boat, it’s a problem. It’s no different for a home. The residential roofing surface is designed to weather maximum forces of wind, rain, ice and snow. A well installed asphalt shingle roof should easily provide complete protection for years against the elements. But in some unfortunate situations, the weather finds its way inside. When this happens it can mean big headaches, and sometimes big expense. One of the biggest problems with roof leaks, is that by the time homeowners notice them, there is sometimes significant damage already in process. That’s because water that enters the home via the roof has already passed though the roof system, the interior ceiling and... roof, shingles, roofing contractor, roofing

What to Expect from a Roof Inspection

Fri, 21 Oct 2011 00:00:00 -0400

You just contacted your local roofer contractor to inspect your roof. What happens next? What can you expect to receive and how will this help you in making decisions regarding roof repair or replacement? The best roofing contractors will provide prompt attention to your request. Contractors are busy so it may take them a few days to show up, but they should be fairly prompt about scheduling your roof inspection. Their attention to this detail is also a good indication of how they will be to work with on the actual project. The inspection visit should be thorough and complete. While on some roofs it’s obvious from the ground that shingles need to be replaced, a quality inspection can only be completed from the roof. The inspector... roofing contractor, shingles, roofing, roof repair

Good Communication is Key When Working with Your Roofing Contractor

Tue, 11 Oct 2011 00:00:00 -0400

Home improvement projects can be a disruption to the lifestyle and routines of the average homeowner. Roof replacement and repair is no exception. However, when it comes to working with a roofing contractor to install or repair the protective covering of your home and possessions, good communication is the best way to minimize the intrusion into your life. There are some simple things both of you can do to ensure positive communications before, during and following the project. Many customers of Sherriff-Goslin Company report that working with their roofing contractor was much easier and more pleasant than they thought it would be. Sherriff-Goslin customers routinely report that working with their contractor was an enjoyable experience. First, regardless of who is completing your roofing project, insist on a... roofing contractor, roof installation, asphalt shingles, sherriffgoslin.com

Helpful Info for Determining Hail Damage to Asphalt Shingles

Tue, 04 Oct 2011 00:00:00 -0400

In most parts of North America hail comes infrequently. When it comes however, hail can do quick and extensive damage to property. One of the most critical can be damages done to an asphalt shingle roof. Since the roof protects the home from the elements, any exposure in the roof’s protection creates a vulnerability. Sometimes there are issues surrounding hail damage that cause confusion in estimating roof replacement. Knowing a few basic things about how hail damage occurs can help homeowners to have a more informed position when dealing with insurance companies and roofing contractors. When a hail storm occurs, it doesn’t automatically signal roof damage. In most cases it takes larger sized hail to cause roof damage unless the shingles are already exceptionally weak. Hail around... roofing contractors, roof, shingles, roof repair

Advantages of Architectural Shingles

Fri, 23 Sep 2011 00:00:00 -0400

During the last 20 years there have been many advances in asphalt roofing shingle technology. One of the best advances is the architectural shingle. Also referred to as a dimensional shingle because of it’s dimensional appearance, these shingles continue to evolve as an enticing and cost-effective solution for homeowners. Looks Architectural shingles provide a home with a more customized and stunning appearance because of their shape and depth. Although they are asphalt shingles they have the appearance of other roofing materials. Two of the more popular styles are slate and shake shingles. When slate style asphalt shingles are installed they provide the look of simple elegance found in a slate roof with all of the practical advantages of asphalt. Similarly, when shake style shingles are used, the... shingles, roof, architectural shingles, re-roofing, roof installation

Algae Control that Prevents Moss and Roof Damage

Fri, 16 Sep 2011 00:00:00 -0400

Roof algae isn’t the first thing on the mind of most homeowners. In some climates it’s not even a problem. But in climates with prolonged periods of high humidity roof algae can slowly develop over time on the surface of asphalt shingles. They can also easily spread themselves around a geographic area even appearing where there previously weren’t any, because they’re airborne. Algae themselves don’t actually cause physical damage to a roof surface. They just sit there and alter the roof appearance over time, causing black streaks and stains that make a roof look worn and poorly maintained from a distance. If the environment is favorable for algae to grow however, other unpleasant headaches related to your roof may not be far away - such as... roof, roofers, roofing contractor, architectural shingles

Well-Maintained Flashing - Roof Performance is More Than Just Shingles

Tue, 13 Sep 2011 00:00:00 -0400

Shingles are obviously the roofing components that receive the most notoriety because they’re prominent in appearance; actually protecting the roof surface and covering the largest portion of the exterior surface of most homes. But there’s a much smaller component that plays a critical role in how an asphalt shingle roof performs - the flashing. Flashing is an impervious material that’s designed to prevent water damage where there is an opening in roofing and masonry as well as around exterior doors and windows. Step-flashing, which is used most commonly where a wall meets a roof, or a chimney penetrates a roof deck, is usually a thin material like aluminum or steel, but can also be copper or zinc. In plumbing ventilation sometimes a plastic flashing is also... shingles, roofing, roofer, roofing contractor, roof

Coping with Asphalt Shingle Cupping

Fri, 09 Sep 2011 00:00:00 -0400

When shingle cupping begins on an asphalt shingle roof it can turn your home into an eyesore. It also weakens the overall performance of your roof making it vulnerable to shingle breakage and leaks because it begins to loosen the seal on the shingle. Cupping occurs when the shingle becomes concave in the middle and the corners or sides loosen up and their edges raise. Cupping is actually a normal problem in roof wear and tear and may simply occur because the shingles are aged and it’s time for replacement. It can also occur because of improper attic ventilation. In order to maximize the life of asphalt shingles they need to be protected from weather extremes and especially from extreme heat. When heat builds up in an... shingles, roof, roofing, roofing contractor

What Should Be Included in a Roof Inspection?

Fri, 02 Sep 2011 00:00:00 -0400

There’s a good reason you call a trained inspector or an experienced roofing contractor to inspect your roof - they know what to look for. But how can you be sure your inspection was thorough? If the roof inspection is complimentary, you won’t have a financial loss for a less-than-complete inspection; but some inspectors charge a fee. Regardless of which type you use it’s good to know a little about what they’ll be evaluating, so you know what to look for. In the roof system there are a plethora of details which can characterize any number of problems, but the first thing to look at is simply the overall condition of the roof. Is it worn? Does it look in disrepair? Are there shingles or flashing... shingles, roof, roofer, roof repair

Work Area Safety Must Be First Priority with Roofing Contractor

Fri, 26 Aug 2011 00:00:00 -0400

When interviewing and selecting a roofing contractor there are usually discussions about roof materials, schedules, and cost at the very least. It’s normal for a homeowner to ask for references, request to see completed projects or research information regarding a contractor’s reputation and business practices. It’s not all that often that you hear about safety when planning a roofing project, but it’s a consideration that must be taken seriously and you can be sure it’s important to your roofing contractor. Even though it’s not the first thing on the list to be discussed when the project starts up, you can be sure that safety is given careful attention by your contractor throughout the project. For example, a re-roofing project may have a tear-off. This work is usually... roofing, roof, shingles, roofing contractors, roofer

Curb Appeal and Your Roofing Contractor

Tue, 23 Aug 2011 00:00:00 -0400

“Curb appeal” may or may not be the term that immediately comes to mind when homeowners set out to work on improvement and remodeling tasks, but there’s no question that the image and appearance of their home is a top priority for most. When a homeowner sets out to make their home pristine there’s a long list of priorities from yard mowing, to paint and windows that may receive attention. Only one of these, the roof, can sometimes wait 10 to 30 years before there are specific needs to attend to, assuming that there’s no extreme weather or premature wear to cause early damages. Because it’s changed out infrequently, the roof isn’t the first thing that comes to mind for easily increased curb appeal. But the... roof, roofing contractor, roofer, shingles, impact resistant shingles

What Your Roofing Contractor Tells You Before Saying Anything

Tue, 16 Aug 2011 00:00:00 -0400

It’s always been good advice to be careful in selecting who you do business with. In today’s world it’s still essential. It’s also easier than ever before to be sure about the companies you choose to work with, thanks to the information age. So when you’re ready to repair or replace your roof. Good web development doesn’t necessarily ensure good roofing, but today any legitimate business, even a roofing contractor, has some kind of Internet presence. Most have their own site, but some smaller ones may still only be listed in web directories. Some of the best information can be learned about your local roofer from the web. How long your selected contractor has been in business is a good first indication of what kind of work... roof, roofing contractor, shingles, roofer, roofing

Keeping Algae off the Roof

Fri, 12 Aug 2011 00:00:00 -0400

There’s a silent headache at work in many US neighborhoods. It shows up in unwanted places over time stays until it’s removed. It doesn’t really cause harm, but it does make homes look more weathered than they actually are; and it’s costly and time consuming to get rid of. It’s algae, and if you live in a humid climate it’s probably on a roof near you...and may soon be on your roof. Homeowners in Indiana, Ohio and Michigan don’t usually wake up in the morning with algae as the first thing on their mind, and may not even know right away where to find it. But in the Midwestern climate with rainy springs and humid summers, algae multiply easily. They attach to asphalt shingle roofs and... roofing materials, roof, asphalt shingles, roofing, roofing contractor

Getting Ready for Winter Means Checking Your Roof

Mon, 08 Aug 2011 00:00:00 -0400

If you live in the Midwest you’re no stranger to extreme swings in weather that come with the seasons. Midwesterners have the unique privilege of baking in the summer and freezing in the winter. So do their roofs. While other climates may specialize in extreme heat, brutal cold, prolonged rain, dampness or humidity; the Midwest has it all, and the roof surface is one of the most exposed and vulnerable areas when it comes to weather. Since the roof is designed to enclose, shelter and protect, it makes sense to be sure the entire roof system is ready for the coming winter. Preparation for winter’s pounding on the roof surface can begin in spring or summer. As homeowners evaluate seasonal projects, it’s important to determine whether it’s... roof repairs, roofing, roof, roof installation

Making the Decision to Hire a Roofing Contractor

Tue, 02 Aug 2011 00:00:00 -0400

It’s sometimes surprising to learn what kind of professional services homeowners employ. The home is the largest investment most people make. Their energy and passion is poured into making their home exactly what they want it to become. Yet there are major decisions regarding home improvement projects which aren’t always considered carefully. Sometimes these end up creating more problems than they solve. It stands to reason that a homeowner would prefer to save money on the largest and most expensive projects required to keep a home well-maintained. One such focus is the roof. An asphalt shingle or shake residential roof doesn’t need major attention often, but when it does it’s usually a good-sized endeavor. Shingles and roofing materials can be damaged or their life shortened from... roofing contractor, roofing materials, roofing contractor, roof repairs, roofing

Weather Risks and Your Roof

Fri, 29 Jul 2011 00:00:00 -0400

Everyone knows that high winds from a storm can cause extensive damage to an entire roof system. While hurricanes aren’t a problem in the Midwest, hurricane force winds from heavy storms can sometimes last for minutes and a tornado can leave its mark in seconds. When these extreme conditions strike unexpectedly there really is little that can be done to avoid the damage that results to any area of the property, including the roof structure. When heavy weather conditions are past, a call to your insurance company and a complimentary roof inspection and roof repair estimate from an experienced, reliable roofer like Sherriff-Goslin Company helps put the serious storms behind. When it comes to weather conditions and your roof however, there are more subtle occurrences that... roofer, shingles, roof, roofing contractor, roof repair

Reasons for Roof Replacement

Tue, 26 Jul 2011 00:00:00 -0400

It’s really not that often that a homeowner needs to replace the roof. In fact, the most recent shingle technologies are creating roofs that last longer, look good for years and are structurally sound for decades. If recently installed, many roofs will outlast one or several homeowners in a residence. While many homes are seeing more longevity from the roof, roofing contractors are still not fighting boredom. There is increased activity among remodelers. Many are finding the time is right for upgrades. There are numerous reasons why property owners will decide the time for re-roofing has come. Problems Among the most obvious drivers for a roof replacement project are problems with the roof. Sometimes a leak can bring attention to needed roof repair. If the leak has already... re-roofing, asphlat shingles, asphlat shingles, install shingles, roofing contractors

Evaluating a Roofing Contractor

Thu, 21 Jul 2011 00:00:00 -0400

How do you evaluate a roofing contractor? It only makes sense when re-roofing that different priorities will be important to different people. The question is, what should be most important? Price Traditionally, some aspect of contractor selection is always based on price. In anticipation of a roof repair, homeowners usually get estimates from several roofing contractors. Each of these roofers presents the value he provides through the estimating process. Roofing prices may vary based on certain criteria such as type of roofing materials recommended or special roof repairs required. It’s important to evaluate each element in a roofing contractor’s estimate. The best estimate should be reasonable, but it may not always be the least expensive. Experience Sometimes a homeowner selects who will perform their roof repair based on experience.... roofing contractor, roofing, roof repair, roofer, roof installation

Planning Your Next Roof Repair or Replacement

Mon, 18 Jul 2011 00:00:00 -0400

The “to-do” list of the average homeowner is often so extensive it appears some projects may never get done. There are so many details to be accomplished inside and out that sometimes the roof is one of the last things on the list. Roof repair or roof replacement can be more costly than smaller projects and usually requires the involvement of a professional roofing contractor, so many homeowners put such projects on the back burner. Are some times better than others to look in to roof repair or replacement? What is the best approach? Which roofer should you partner with for best results? Why Replace Your Roof? There are sometimes good reasons to move roof repair to the front of the “to-do” list. If your asphalt shingles are... roofer, asphalt shingles, roofing, roofing contractor, roof

Why Choose Art-Loc®

Wed, 29 Jun 2011 00:00:00 -0400

The roof is one of the main exterior components of a home. It makes a huge impact on the home’s natural beauty. An attractive roof says a lot about a home and its owner. It shows the owner takes pride in their residence and cares about the overall appearance of the neighborhood. With so many types ofasphalt shingles like shake-style, slate-style and three tab, how do you decide which material and style will fit your needs? The three factors of shingle selection most important to a homeowner are the look, features and price. If uniqueness is also critical, nothing is more eye-catching then the interlocking, diamond-shaped Art-Loc® asphalt shingle, only available from Sherriff-Goslin roofing contractors. The look of Art-Loc® shingles are stunning. The diamond pattern creates an elegant... roof, asphalt shingle, shingles, roofing contractors, roofing

Sherriff-Goslin: The Midwest's Super Roofer

Wed, 08 Jun 2011 00:00:00 -0400

In a world where hail storms, wind storms and driving rain constantly destroying homeowner shingles and stealing precious dollars—who will step up to protect homeowner roofs and properties? Who has the skill and experience that makes them more powerful than 130mph wind gusts? Who offers algae resistant shingles that help to fight grime? Whose daily manner is, well, mild to be sure? Who will work faster, stronger and smarter? What roofing contractord will stand strong in the face of shingle damage and avert looming roofing disasters? It’s Sherriff-Goslin, silly. That’s right, we’ve been defending homeowner roofs in the Midwest for over 100 years—and we continue to strike fear in the hearts of bad roof installations, shoddy roof repairs and uninsured contractors across the land. Early in our... roofing contractor, roof repair, shingle, free roof inspection, SherriffGoslin.com

How To Bend Your Roofing Contractor Into Submission

Sat, 30 Apr 2011 00:00:00 -0400

Each year, millions of homeowners seek services provided by roofing contractors. Some take the time to research and find a dependable, trustworthy roofer while others carelessly pick the roofer that offers the lowest price. Unfortunately, the careless decision can turn in to a long, drawn out process where the homeowner incurs ‘unexpected’ expenses, missed deadlines or both. In the worst cases, homeowners may choose an uninsured roofer and expose themselves to financial liability for injured workers. Homeowners can, however, avoid these problems and ensure that they get the best roof they can afford by following a few simple steps. 1.) Do Your Research Spend some time educating yourself online about roofing types, roofing terminology and available roofing products. In modern roofing, there are a myriad of new... roofer, shingle, roof repair, roofing contractors, roofing

StormMaster® Shake (formerly LM) Shingles: Showing the Weather ‘Who’s The Boss’

Fri, 11 Mar 2011 00:00:00 -0500

It’s unpredictable. It’s demanding. It can lash out at you without warning. It doesn’t care about your weekend plans or where you’re going for the holidays. We’re not talking about your boss—we’re talking about the weather. Every year inclement weather causes property damage to the tune of billions of dollars in the United States. For many homeowners, this means roof repair or replacement. While most roof shingles get bossed around by the weather, there’s one that stands firm in the face of driving rain, relentless snow, punishing hail, thrashing winds and temperature extremes. So what shingle can stand up to these conditions and show the weather ‘who’s boss’? Here’s a hint, it’s not Tony Danza. It’s StormMaster® Shake (formerly LM) architectural shingles, of course! StormMaster® LM shingles resists... roof repair, roof shingles, architectural shingles, roofing contractor, Sherriff Goslin

Sherriff-Goslin: Your Cold Weather Roofer

Thu, 24 Feb 2011 00:00:00 -0500

Have you ever had a situation ‘snowball’ on you? Most of us have a story (or two) to tell about a simple issue that quickly became an overwhelming problem—when with just a bit of initiative and effort the problem could have been minimized or even avoided all together. So why tempt fate by trying to make it through another winter with an aging roof? Even the smallest roofing problem can quickly turn into an avalanche of issues if not given the proper attention. Addressing roof repairs should be a top priority, even in the middle of Winter’s wrath. The question is what roofing contractor has the experience and fortitude to handle tricky cold-weather roof installations? Since 1906, the answer has been Sherriff-Goslin. Midwesterners know that winter in the... roof repairs, Sherriff Goslin, roofing, shingles, asphalt shingle

Sherriff-Goslin Roofing Contractors Recognized With The Angie’s List Super Service Award

Mon, 31 Jan 2011 00:00:00 -0500

Angie likes us! She really, really likes us! How do we know? Sherriff-Goslin has been awarded the coveted Angie’s List Super Service Award for 2010. Each year, Angie’s list recognizes companies that have consistently provided its customers superior service by presenting them with this prestigious award. Eligibility for the Super Service Award is based on reviews submitted by Angie’s List members. If a company maintains an overall “GPA” of 3.5 over the course of a year, they are eligible to receive this award. This year, we’re proud to announce that both our Dayton Roofing Contractor branch lead by branch manager Scott Swan and our Kalamazoo Roofing Contractor branch headed by branch manager Rick Hebert picked up this nod from Angie. Are we honored? Yes. Were we surprised?... Sherriff-Goslin, roofing, roofer, Roofing Contractors, roofing shingles

Should Your Roofing Shingles Be 'Impact Resistant'? Hail Yes!

Tue, 18 Jan 2011 00:00:00 -0500

Think that hail damage can’t happen to you? Think again. The potential for damage producing hail is present in almost all large thunderstorms, making hail one of the most frequently observed natural hazards. According to the National Weather Service (NWS) hail storms accounted for a little over 1.2 billion dollars in property damage in 2009 in the United States. Of all the naturally occurring hazards tracked, hail-related property damage costs were second only to severe thunder storm wind—surpassing tornado damage, flood damage and even damage caused by tropical storms. Many roofing shingle manufacturers have tried to mitigate the damaging effects of hail on their products by reformulating the physical makeup of their shingles. The most advanced of these reformulations is the infusion of Styrene Butadiene Styrene... Roofing Shingle, Shingles, SBS Modified, SBS Modified Shingles

No, Virginia, Your Roof Won’t Last Forever

Wed, 17 Nov 2010 00:00:00 -0500

Though there are few components of your home more important than the roof over your head, many people are still hesitant to believe that their roof has a beginning—and an end. In order to provide reliable protection for the home, a shingle roof must be maintained and inspected. Experts say that the average lifespan of a roof is around 15 years. If your roof is in the first few years of its life cycle, some maintenance and minor repairs may be required. If your roof is in the last several years of its expected life, then regular inspections by an experienced roofing contractor are recommended. Missing shingles, curling or tearing shingle tabs, weather-damaged shingle tabs or excessive granules in gutters are all signs of a problem... Shingle Roof, Roofing Contractor, Roof Inspection, Roofing Company, Safe Roof

Sherriff-Goslin: Home of the Worry Free Roof

Mon, 08 Nov 2010 00:00:00 -0500

Do you have enough stress in your life? Do you have enough things to worry about? Most people have plenty of both and would love to do anything they can do to calm things down. One of the biggest potential stress and worry producers for a homeowner has to be the roof over their head. Very few parts of the home can cost so much when they fail and also represent a major expense to repair or replace. So what exactly makes a roof stressful? You have an ugly, deteriorating roof, and it’s embarrassing for you to look at it every day. You have this sick feeling that if you ever had to sell your home, it wouldn’t pass inspection. You have a leaking roof that is damaging... Deteriorating Roof, New Roof, Worry Free Roof, Roofing Workmanship Guarantee

A Midwestern Staple in the Roofing Industry

Sat, 30 Oct 2010 00:00:00 -0400

Ask any American their opinion about the nation’s Midwestern region, and you’ll inevitably hear the phrase “Midwestern values.” What does that actually mean? It means honesty; it means hard work; it means community. Legendary basketball coach John Wooden, a Midwestern native, frequently credited his success to the values he learned while growing up in his native Indiana. Wooden once said, “If you don't have time to do it right, when will you have time to do it over?” It’s not hard to understand how that philosophy led Wooden’s teams to consistently distinguish themselves from all competition. Realizing “success comes from knowing that you did your best to become the best that you are capable of becoming” made all the difference for Wooden and his teams.... Midwestern Values, Roofing Contractors, Premier Roofer, Roofing

Diamond (Shingles) Are A Roof's Best Friend

Tue, 26 Oct 2010 00:00:00 -0400

Diamonds may be a girl's best friend but Sherriff-Goslin's Art-Loc® diamond-shaped shingles are a roof's—and they’re nearly as tough. Implementing a unique blend of SBS (Styrene Butadiene Styrene) within the shingle’s asphalt formula, Art-Loc® shingles are built to last. SBS technology provides Art-Loc® with enhanced flexibility, strength and overall durability that ensures your roof can withstand harsh Midwestern weather. Plus, Art-Loc's unique interlocking design allows them to be sealed down and ‘locked’ into place, resulting in superior wind resistance. Want more? Art-Loc® shingles also meet UL's coveted Class 4 Impact Resistance classification, reducing the effects of hail. Art-Loc® shingles are also infused with copper granules which help prevent algae growth. Want even more? Art-Loc® roofing shingles are available in a variety of designer shingle colors. Not sure which... Art-Loc Diamond Shaped Shingles, Roofing Shingles, Shingle Color Selector, Worry Free Workmanship Guarantee, Roofing Contractors

Is It Time To Repair Or Replace My Roof?

Wed, 13 Oct 2010 00:00:00 -0400

There are many joys to being a homeowner; maintaining or repairing of your roof is not one of them. Even less exciting? Finding out that you might need a new roof. While some projects around the house can sit in the 'low priority' category for some time, your roof is not one of them. So how do you know when it's time to repair or time to replace? The first step is a simple visual inspection of your roof. If you can't do it yourself, call a reputable roofing contractor who provides a free roof inspection. Your roof and gutters should be free of debris. Missing, curled or cracked roof shingles require repair. Damaged flashing around vents, chimneys, eaves and skylights can allow water to penetrate... Free Roof Inspection, Roof Repairs, Roof Replacement, Exceptional Roofing Contractor, Free Service Guarantee

Will Your Roofing Contractor Outlast Their Guarantee?

Thu, 23 Sep 2010 00:00:00 -0400

Sherriff-Goslin Company is truly one of the Midwest’s most inspiring hometown contractor success stories. Serving families in America’s heartland since 1906, Sherriff-Goslin has survived two World Wars, The Great Depression and the rise (and near fall) of America’s great car industry. Still today, through conservative business practices and a commitment to service and quality, we are well positioned to weather America’s current economic conditions. This proven history and financial stability enables us to not only live up to our customer’s expectations today, but enables us to do so throughout the lifetime of every new roof we install. In the early years, Sherriff-Goslin thrived on its innovative interlocking shingle. Today, Sherriff-Goslin still innovates through a highly advanced version of that same interlocking design. That shingle, known as... New Roof, Interlocking Shingle, Roof Guarantee, Trusted Roofer, Roofing Contractor

Sherriff-Goslin Roofing Contractors Are Now Offering 3% APR For Up To 2 Years*

Mon, 13 Sep 2010 00:00:00 -0400

Sherriff-Goslin roofing contractors has just announced that for a limited time they will be offering 3% APR for 12 or 24 months for new roof installations to those who qualify. If you live in the Midwestern United States, and have been putting off a roof replacement or re-roofing project, your list of reasons for waiting to install that new roof just got shorter. Most building professionals agree that a building’s roof is the most important component in the ‘building envelope‘. In commercial buildings, property managers have and adhere to lifecycle plans that include ongoing inspections, maintenance and eventual replacement of their building’s roof. They know that neglecting the roof can lead to long-term problems and expenses not just related to the roof, but also to the... Roofing Contractors, Re-Roofing, Roof Replacement, Sherriff-Goslin Co., Special Roof Financing

A Better Roofing Business for Over 100 Years—And Now It's Official

Tue, 07 Sep 2010 00:00:00 -0400

The Better Business Bureau (BBB) was formed in 1912. Six years prior, in 1906, Fred Sherriff and Bert Goslin formed a better business. Fast forward to 2010 and it's official—Sherriff-Goslin Company is now an Accredited Better Business Bureau Member. So what took them so long to get accredited? Frankly, they already knew they were better. For over 100 years Sherriff-Goslin has been providing roofing solutions to Midwestern families. Not only that, but they have been an innovator within the roofing industry itself. Early in its existence Sherriff-Goslin introduced Art-Loc®, a unique interlocking diamond shaped asphalt shingle to great success. Adorning homes, barns and churches throughout Michigan, Indiana and Ohio, this diamond shaped shingle has become an iconic symbol in the Midwestern landscape. Given it's unique pattern,... Accredited Better Business Bureau Member, Art-Loc Roof Art, Better Business Bureau's Accredited Status, Sherriff-Goslin Roofing Contractors, Art-Loc Diamond Shaped Shingles, History Of Roofing

Roofing Shingle Technology: SBS Ain't No BS

Wed, 01 Sep 2010 00:00:00 -0400

A problem known as 'thermal cracking' has been a well-known issue effecting traditional fiberglass shingles. These types of shingles have a tendency to expand and contract due to changes in temperature. As a result, stress builds up and produces tears or cracks in the shingle. As all Midwesterners know, winters in the heartland are rough, and installing traditional fiberglass shingles doesn't make a lot of sense. The solution? SBS—also known as Styrene Butadiene Styrene. SBS technology provides enhanced flexibility and strength not found in fiberglass shingles. SBS is a thermoplastic rubber, which modifies the properties of the asphalt in some of today's modern shingles. This rubberized ingredient creates a more elastic shingle in low temperatures than its old-school fiberglass counterparts, and yields a number of enhanced... Modern Shingles, Styrene Butadiene Styrene, Asphalt Shingles, StormMaster LM Shingles, Art-Loc Shingles

Homeowner Tips For Selecting The Right Roofing Contractor

Mon, 30 Aug 2010 00:00:00 -0400

Choosing a roofing contractor is not a complicated task, however, there are a few important points every homeowner should know that can help them distinguish reputable contractors from those only pretending to be reputable. Use the following as a guide to help ensure that your contractor is qualified to repair or replace your roof. First, always request estimates from at least two different roofing companies. Having options is in your best interest. It's the roofing contractor's job to illustrate expertise and insight into your specific job. With only one perspective, however, you're only getting one insight. Remember, competency is key, and multiple contractor perspectives and approaches will help you gauge this. Of course, cost is always a concern, but the competent contractor will save you from... Roofing Contractor, Bidding Contractor, Exceptional Roofing Contractors, Better Business Bureau

Shingle Warranty vs. Workmanship Guarantee

Mon, 02 Nov 2009 00:00:00 -0500

What’s the difference between a typical Shingle Warranty and a Workmanship Guarantee? In the case of Sherriff-Goslin, it’s the difference that sets it apart from any other roofing contractor in the Midwest. No other company backs its products, service and workmanship like Sherriff-Goslin. Most roofing jobs are sold with some kind of a limited manufacturers warranty. This typically means that the roof materials have a prorated warranty, providing a decreasing material cost replacement as the shingles age year by year. This is a valuable warranty, but sometimes a homeowner reads the words 25-year or 35-year limited warranty, and they overvalue what that really means. Sherriff-Goslin provides a manufacturers limited shingle warranty from Atlas Roofing for 30 years on the Art-Loc® SBS Modified asphalt shingle and 50 years... Shingles, Shingle Warranty, Art-Loc Shingles, Roofing Contractors, Free Service Guarantee, Sherriff-Goslin

Sherriff-Goslin Careers. Your Journey Begins Here...

Fri, 28 Aug 2009 00:00:00 -0400

We have been the Midwest's most trusted roofer for over 100 years for one very simple reason: we value our employees. We believe this is the foundation for our continued success. Family owned and operated since 1906, we've learned a little about the value of family. We've watched our children, and our children's children, make careers and lives in the roofing business. We know that every employee, related or not, is someone's child with dreams and aspirations. Still directly involved in the business today, the descendants of Sherriff-Goslin's founders believe that this is a business about families, careers and livelihood....

Sherriff-Goslin Company now offering 10% APR financing for up to 48 months

Fri, 20 Feb 2009 00:00:00 -0500

Sherriff-Goslin Company, the Midwest's roofer of choice for over 100 years, is now offering financing to qualified customers at 10% APR, for up to 48 months. The company is expanding its customer financing program for roofing services, in response to the credit market challenges many customers have been facing in recent months. For more information about terms, please contact your local Sherriff-Goslin branch. Start by entering your Zip Code in the field above....

Sherriff-Goslin Co., the Midwest's Roofer of Choice, Launches New Web Site

Wed, 01 Oct 2008 00:00:00 -0400

Sherriff-Goslin Company, the mid-west's most trusted Roofing Contractors, recently launched a completely reinvigorated web presence at www.SherriffGoslin.com. Continuing it's 100 year tradition of excellence, this new web site gives users access to Sherriff-Goslin's most current information about roofing services, shingle products and branch locations in a way never seen before....

New! Sherriff-Goslin Customer Video Testimonials.

Wed, 01 Oct 2008 00:00:00 -0400

Listen to what people are saying about their Sherriff-Goslin Worry Free Roof....