TALK TO US: Please contact us if you would like to request a consultation for SEO services for your musical equipment or other musically-related business.
Marketing can make or break a new (or existing) business, especially for guitar gear and other musical equipment companies, music education websites, producers, event planners and other music organizations who are joining a field of crowded competition.
While you may have a good handle on your relationship-building, conference-attending and guerrilla marketing tactics, are you sure that your online music marketing and SEO strategy is going to be effective? Most of the time, that’s how people will find you. We can help.
Having run the Six String Soul guitar blog for 13 years, Dan Kern knows the musical equipment industry very well. He has helped improve search engine discoverability for music industry brands such as Lieber Instruments, Bearfoot FX, Ninebuzz and others. The approach taken is designed to achieve sustainable results (long-term) with consistent effort and attention given.
We have gear because we play and so that we know gear in order to help you optimize your musical equipment website and conduct effective content marketing to attract your target audience based on what they care about.
Kern Media: 1965 Ludwig Club Date Drum Kit with Vintage Zildjian Cymbals
Kern Media: 1974 Fender Rhodes & Moog Grandmother Synth
Kern Media: Gibson ES-446, Fender Jazzmaster, Gibson Les Paul, Fargen Head + Tone Tubby Purple Haze Speakers
Kern Media: Pedalboard with Strymon, BJFE and other pedals
Kern Media: Fender Precision Bass
Kern Media: Fender Rhodes, Moog & Roland Keyboard Amp
Kern Media: Martin D18VS + D28VR
Kern Media: Pedalboard 2 with Strymon, Hologram and Bearfoot Pedals
We also work with touring, national acts to help improve their SEO.
The Infamous Stringdusters
Kern Media assisted The Infamous Stringdusters, one of America’s premier modern bluegrass bands, with customizing their Google search indexation using structured data to accurately display the band personnel and Google’s knowledge graph. Follow them on YouTube, Pandora, iHeart Radio, Tunein, and Google Play.
Music Industry SEO
SEO is not a game anymore. It’s market research, technical optimization, educating through content and trust-building through link acquisition and social mentions. Understanding your customers’ search behavior is critical to your online success, since your primary source of traffic could very well be Google. You may have great success with social media, but Google is the top traffic source for most businesses.
Having a thorough keyword targeting plan for your music industry business is the first step to targeting the pool of available traffic online from Google’s search engine. However, having a technically-optimized site is also very important. Without technical implementations such as canonical URLs, proper use of “noindex” meta robots tags, accurate XML sitemaps, optimized meta data, properly set-up analytics and other technical items, your site will be limited in its potential to rank well in search engines.
Content Strategy
Taking the insights from keyword research and putting them into a music marketing content strategy takes experience. Without it, your keyword research will likely amount to nothing. Not all keywords are the same. Some are best for foundational content on your site, and some are best for blog posts and other strategic content marketing.
Beyond keyword research, there’s content quality that you need to consider. Duplicating content from other websites (product descriptions, bios, etc.) can seriously limit your ranking potential in Google. Even if you’re not duplicating content, is your content compelling enough to convince visitors to become customers? Is it nurturing them based on where they are in their buying journey?
Kern Media has the experience to put together a music industry content strategy that will ensure you pair the right content tactics with the most appropriate keywords to nurture your target audience’s interests (no matter where they are in their buying cycle) and increase the potential that they become a customer.
Request a Consultation for Music Marketing + SEO Services
Request a free music marketing consultation and get answers to your questions on how to grow organic search traffic and increase revenue.
