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Training</a></div><div class="HorizontalCard-TitleWrapper"><a class="HorizontalCard-Title" data-testid="preview-default-title" href="/staffing-training/industry-news-for-october-24-2026" target="_self" data-discover="true">Industry News for October 24, 2026</a></div><div class="HorizontalCard-MobileTitleWrapper"><a class="HorizontalCard-Title" data-testid="preview-mobile-title" href="/staffing-training/industry-news-for-october-24-2026" target="_self" data-discover="true">Industry News for October 24, 2026</a></div><p class="HorizontalCard-Date" data-testid="horizontalCardDate">Oct 24, 2026</p></div></div></div></div><div data-testid="content-preview-ad-container" class="FeaturedItemsWithAd-RetangleAds FeaturedItemsWithAd-RetangleAds_isAdsRendered_empty"></div></div></div><div data-module="content-spotlight" class="ContentSpotlight ContentSpotlight_mode_light"><div class="ContentSpotlight-ArticleWrapper"><article class="ContentSpotlight-Article ContentSpotlight-Article_isReversed" title="Chef Emeril Lagasse Announced as Cater+Event 2027 Keynote" text-alignment="center" data-testid="content-spotlight-article"><div class="ContentSpotlight-ImageContainer" data-testid="content-spotlight-image-container"><div class="ContentSpotlight-KeywordList"><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_ourEvents ContentSpotlight-Keyword" href="/our-events" target="_self" data-discover="true">Our Events</a></div><a href="/our-events/chef-emeril-lagasse-announced-as-cater-event-2027-keynote" target="_self" data-discover="true"><img data-component="image" class="ContentSpotlight-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt908a2f3f78184b47/6ac3cba1bcc7c8574da61ac2/EmerilWhiteCoatF.png?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt908a2f3f78184b47/6ac3cba1bcc7c8574da61ac2/EmerilWhiteCoatF.png?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="" title=""/></a></div><div class="ContentSpotlight-ContentContainer ContentSpotlight-ContentContainer_textAlignment_center" data-testid="content-spotlight-content-container"><div class="ContentSpotlight-ContentContainerWrapper"><p class="ContentSpotlight-ContentSummary" data-testid="content-spotlight-summary">Content Spotlight</p><a href="/our-events/chef-emeril-lagasse-announced-as-cater-event-2027-keynote" target="_self" data-discover="true"><h2 class="ContentSpotlight-ContentHeading" data-testid="content-spotlight-heading">Chef Emeril Lagasse Announced as Cater+Event 2027 Keynote</h2></a><div class="ContentSpotlight-ContentBodyWrapper"><p class="ContentSpotlight-ContentBody" data-testid="content-spotlight-body">Join us at Cater+Event 2027 in New Orleans, LA, for an unforgettable experience with the one and only Chef Emeril Lagasse! In this conversation, Chef Emeril will share his inspiring journey, his approach to culinary innovation, and his vision for the future of the culinary arts. This is a rare opportunity to hear from a true legend in the industry.</p></div><div class="ContentSpotlight-ButtonContainer"><a data-component="button" data-testid="content-spotlight-button-link" class="Button Button_size_medium Button_variant_darkOutlined" href="/our-events/chef-emeril-lagasse-announced-as-cater-event-2027-keynote" target="_self" data-discover="true"><span class="Button-ContentWrapper">Read More</span></a></div></div></div></article></div></div><div data-module="newsletter-subscription" class="NLSubscriptionModule NLSubscriptionModule_isDark NLSubscriptionModule_isOnePrimaryNewsletter"><div class="NLSubscriptionModule-LoadingIndicatorWrapper"><div class="LoadingIndicator-Container LoadingIndicator-Container_darkMode"><div class="LoadingIndicator-Loader"></div></div></div><div class="NLSubscriptionModule-NesletterFormColumn" style="display:none"><div class="eln-newsletter-subscription eln-newsletter-subscription--stage-1"><h2 class="eln-newsletter-subscription-title">Stay Ahead of What’s Next in Catering &amp; Events</h2><p class="eln-newsletter-subscription-subtitle">Gain the insights, trends, and proven strategies you need to grow your business, delight your clients, and stay ahead of the competition.</p><div class="eln-newsletter-subscription-form"><form noValidate=""><div class="eln-newsletter-subscription-expandable" data-expanded="false" inert=""><div class="eln-newsletter-subscription-expandable-content"><div class="eln-newsletter-subscription-card-grid"><div class="eln-newsletter-subscription-card"><div class="eln-newsletter-subscription-card-header"><label class="eln-newsletter-subscription-card-label"><input class="eln-newsletter-subscription-card-checkbox" type="checkbox" name="newsletterSubscriptionList" checked="" value="18"/><span class="eln-newsletter-subscription-card-title">Cater+Event Insider</span></label><span class="eln-newsletter-subscription-card-info"><button type="button" class="eln-newsletter-subscription-card-info-button" aria-label="More information about Cater+Event Insider" aria-expanded="false" aria-controls="_R_j9bcbjasn5_"><span class="eln-newsletter-subscription-card-info-icon" aria-hidden="true"><span data-component="icon" data-name="Info" class="NLSubscriptionModule-InfoIcon material-symbols-sharp  BaseMaterialIcon">info</span></span></button></span></div><div class="eln-newsletter-subscription-card-meta"><span class="eln-newsletter-subscription-card-frequency"><span class="eln-newsletter-subscription-card-frequency-icon" aria-hidden="true"><span data-component="icon" data-name="Clock" class="NLSubscriptionModule-FrequencyIcon material-symbols-sharp  BaseMaterialIcon">schedule</span></span>Weekly</span></div></div></div><div class="eln-newsletter-subscription-consent"></div></div></div></form></div></div></div></div><div class="EventsPromotions" data-module="events-promotions-module"><div data-testid="events-promotions-logo-section" class="EventsPromotions-LogoSection"><a data-testid="events-promotions-logo-link" aria-label="Visit com/cater-event/a-taste-of-caterevent/ link" rel="noreferrer" target="_blank" href="https://informaconnect.com/cater-event/a-taste-of-caterevent/"><img data-component="image" class="EventsPromotions-Logo" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt46454bcdd1317fb5/6a7b30cb469e8ff78b53f193/Fulton-Buyout-resized-9bbcdf77ef6693d88f6a9c344cb662e2.png?width=800&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt46454bcdd1317fb5/6a7b30cb469e8ff78b53f193/Fulton-Buyout-resized-9bbcdf77ef6693d88f6a9c344cb662e2.png?width=800&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="" title=""/></a></div><div class="EventsPromotions-ContentSection"><p class="EventsPromotions-Title" data-testid="events-promotions-title">Taste of Cater+Event</p><h2 class="EventsPromotions-Description" data-testid="events-promotions-description">Join us for a high-energy preview event designed to give you a first taste of the innovation, connections, and experiences awaiting you at Cater+Event 2027! This industry gathering is your VIP pass to the future of catering and events. You want the intel—you’ve got it well before anyone else!</h2><a data-component="button" data-testid="button_button" class="Button Button_size_medium Button_variant_primaryFilled EventsPromotions-CtaButton" target="_blank" rel="noreferrer" href="https://informaconnect.com/cater-event/a-taste-of-caterevent/"><span class="Button-ContentWrapper">REGISTER NOW!</span></a></div></div><div data-module="two-column-highlight" class="TwoColumnHighlight"><div class="TwoColumnHighlight-Column" data-testid="two-column-highlight-column"><p class="TwoColumnHighlight-ColumnTitle" data-testid="column-title">Conference News</p><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_primary" data-testid="two-column-highlight-column-item"><div class="TwoColumnHighlight-ImageContainer"><div class="TwoColumnHighlight-ImageAspectWrapper"><a href="/our-events/your-exclusive-invitation-awaits" target="_self" data-discover="true"><img data-component="image" class="TwoColumnHighlight-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltfd1f9838ca75eeac/6ac3d5633c18ba76ac37cac0/AdobeStock_255429791.webp?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltfd1f9838ca75eeac/6ac3d5633c18ba76ac37cac0/AdobeStock_255429791.webp?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="" title=""/></a></div><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_ourEvents TwoColumnHighlight-PrimaryItemCategory" href="/our-events" target="_self" data-discover="true">Our Events</a></div><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_primary" data-testid="column-item-default-title" href="/our-events/your-exclusive-invitation-awaits" target="_self" data-discover="true">Your Exclusive Invitation Awaits</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_primary" data-testid="column-item-mobile-title" href="/our-events/your-exclusive-invitation-awaits" target="_self" data-discover="true">Your Exclusive Invitation Awaits</a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_primary">The catering and events industry is evolving fast—and you&#x27;re invited to experience what&#x27;s next before anyone else. A Taste of Cater+Event is your exclusive, high-energy preview of the innovation, connections, and excitement heading to New Orleans in 2027. This isn&#x27;t just another industry gathering—it&#x27;s your VIP pass to the future, delivered well ahead of the crowd.</p></div><div class="TwoColumnHighlight-SupplementalItemsList"><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_supplemental" data-testid="two-column-highlight-column-item"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_awards TwoColumnHighlight-SupplementalCategory" href="/event-types/awards" target="_self" data-discover="true">Awards</a><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-default-title" href="/awards/how-and-why-to-enter-your-event-for-an-award" target="_self" data-discover="true">How (and Why) to Enter Your Event for an Award</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-mobile-title" href="/awards/how-and-why-to-enter-your-event-for-an-award" target="_self" data-discover="true">How (and Why) to Enter Your Event for an Award</a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_supplemental">Solutions to three of the biggest challenges</p></div><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_supplemental" data-testid="two-column-highlight-column-item"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_ourEvents TwoColumnHighlight-SupplementalCategory" href="/our-events" target="_self" data-discover="true">Our Events</a><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-default-title" href="/our-events/introducing-our-taste-of-cater-event-speakers" target="_self" data-discover="true">Introducing  Our Speakers for A Taste of Cater+Event</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-mobile-title" href="/our-events/introducing-our-taste-of-cater-event-speakers" target="_self" data-discover="true"> Introducing  Our Speakers for A Taste of Cater+Event</a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_supplemental">At A Taste of Cater+Event (taking place Wednesday, November 11th at Fulton Alley in New Orleans), industry leaders will share the insight, creativity, and experience behind unforgettable guest experiences.</p></div></div><div class="TwoColumnHighlight-ColumnButtonWrapper"><a data-component="button" data-testid="button_a" class="Button Button_size_medium Button_variant_textLink TwoColumnHighlight-ColumnButton" href="/our-events" target="_self" data-discover="true"><span class="Button-ContentWrapper">View More</span><span data-component="icon" data-name="ChevronRight" class="Button-Icon Button-Icon_position_right material-symbols-sharp  BaseMaterialIcon">chevron_right</span></a></div></div><div class="TwoColumnHighlight-Column" data-testid="two-column-highlight-column"><p class="TwoColumnHighlight-ColumnTitle" data-testid="column-title">Inspiration Zone</p><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_primary" data-testid="two-column-highlight-column-item"><div class="TwoColumnHighlight-ImageContainer"><div class="TwoColumnHighlight-ImageAspectWrapper"><a href="/event-trends-styles/why-event-planners-are-the-next-generation-of-influencers" target="_self" data-discover="true"><img data-component="image" class="TwoColumnHighlight-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt8b80605f98c60b60/6aac4b409f1e2178d7122db5/AdobeStock_2077958485.png?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt8b80605f98c60b60/6aac4b409f1e2178d7122db5/AdobeStock_2077958485.png?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="" title=""/></a></div><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_eventTrendsStyles TwoColumnHighlight-PrimaryItemCategory" href="/event-trends-styles" target="_self" data-discover="true">Event Trends &amp; Styles</a></div><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_primary" data-testid="column-item-default-title" href="/event-trends-styles/why-event-planners-are-the-next-generation-of-influencers" target="_self" data-discover="true">Why Event Planners Are the Next Generation of Influencers</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_primary" data-testid="column-item-mobile-title" href="/event-trends-styles/why-event-planners-are-the-next-generation-of-influencers" target="_self" data-discover="true">Why Event Planners Are the Next Generation of Influencers </a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_primary"> Our clients are not only hiring us to execute an event. They are trusting our taste and asking us to help decide where they should spend their money.</p></div><div class="TwoColumnHighlight-SupplementalItemsList"><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_supplemental" data-testid="two-column-highlight-column-item"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_menuPlanning Keyword_disabled TwoColumnHighlight-SupplementalCategory" href="/food-beverage/menu-planning" target="_self" data-discover="true">Menu planning</a><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-default-title" href="/menu-planning/recipe-friday-hot-dog-empanada" target="_self" data-discover="true">Recipe Friday: Hot Dog Empanada</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-mobile-title" href="/menu-planning/recipe-friday-hot-dog-empanada" target="_self" data-discover="true">Recipe Friday: Hot Dog Empanada</a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_supplemental">Chicago&#x27;s iconic street food meets Latin American culinary tradition in this playful and delicious Hot Dog Empanada, one of the standout dishes served during lunch at Art of Catering Food by Blue Plate Chicago. </p></div><div class="TwoColumnHighlight-ColumnItem TwoColumnHighlight-ColumnItem_itemType_supplemental" data-testid="two-column-highlight-column-item"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_eventTypes TwoColumnHighlight-SupplementalCategory" href="/event-types" target="_self" data-discover="true">Event Types</a><div class="TwoColumnHighlight-SupplementalItemTitleWrapper"><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_default TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-default-title" href="/event-types/breaking-the-mold-why-non-traditional-events-are-the-industry-s-next-big-opportunity" target="_self" data-discover="true">Breaking the Mold: Why Non-Traditional Events Are the Industry&#x27;s Next Big Opportunity</a><a class="TwoColumnHighlight-ItemTitle TwoColumnHighlight-ItemTitle_displayOption_mobile TwoColumnHighlight-ItemTitle_itemType_supplemental" data-testid="column-item-mobile-title" href="/event-types/breaking-the-mold-why-non-traditional-events-are-the-industry-s-next-big-opportunity" target="_self" data-discover="true">Breaking the Mold: Why Non-Traditional Events Are the Industry&#x27;s Next Big Opportunity </a></div><p data-testid="column-item-summary" class="TwoColumnHighlight-ItemSummary TwoColumnHighlight-ItemSummary_itemType_supplemental">As client demographics shift and life milestones evolve, savvy event professionals are discovering untapped markets in celebrations that don&#x27;t follow the traditional script.</p></div></div><div class="TwoColumnHighlight-ColumnButtonWrapper"><a data-component="button" data-testid="button_a" class="Button Button_size_medium Button_variant_textLink TwoColumnHighlight-ColumnButton" href="/event-trends-styles" target="_self" data-discover="true"><span class="Button-ContentWrapper">View More</span><span data-component="icon" data-name="ChevronRight" class="Button-Icon Button-Icon_position_right material-symbols-sharp  BaseMaterialIcon">chevron_right</span></a></div></div></div><div data-module="content-spotlight" class="ContentSpotlight ContentSpotlight_mode_dark"><div class="ContentSpotlight-ArticleWrapper"><article class="ContentSpotlight-Article ContentSpotlight-Article_isReversed" title="Submissions are Now Open for the 2027 Cater+Event Gala Awards!" text-alignment="center" data-testid="content-spotlight-article"><div class="ContentSpotlight-ImageContainer" data-testid="content-spotlight-image-container"><div class="ContentSpotlight-KeywordList"><a data-component="keyword" class="Keyword Keyword_variant_standard Keyword_title_awards ContentSpotlight-Keyword" href="/event-types/awards" target="_self" data-discover="true">Awards</a></div><a href="/awards/submissions-are-now-open-for-the-2027-cater-event-gala-awards-" target="_self" data-discover="true"><img data-component="image" class="ContentSpotlight-Image" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt6e81e44cb1469c07/6ac5079a5a08ce810fdf46ba/Awards_2025_(1).PNG?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt6e81e44cb1469c07/6ac5079a5a08ce810fdf46ba/Awards_2025_(1).PNG?width=1400&amp;auto=webp&amp;quality=80&amp;disable=upscale" loading="lazy" alt="" title=""/></a></div><div class="ContentSpotlight-ContentContainer ContentSpotlight-ContentContainer_textAlignment_center" data-testid="content-spotlight-content-container"><div class="ContentSpotlight-ContentContainerWrapper"><p class="ContentSpotlight-ContentSummary" data-testid="content-spotlight-summary">Content Spotlight</p><a href="/awards/submissions-are-now-open-for-the-2027-cater-event-gala-awards-" target="_self" data-discover="true"><h2 class="ContentSpotlight-ContentHeading" data-testid="content-spotlight-heading">Submissions are Now Open for the 2027 Cater+Event Gala Awards!</h2></a><div class="ContentSpotlight-ContentBodyWrapper"><p class="ContentSpotlight-ContentBody" data-testid="content-spotlight-body">We are thrilled to announce the launch of the Cater+Event Gala Awards, a groundbreaking fusion of two of the industry's most prestigious honors: the Achievement in Catering Excellence (ACE) Awards and the Special Events Gala Awards. This new awards program celebrates the extraordinary talent, innovation, and dedication that define excellence in both catering and special events.</p></div><div class="ContentSpotlight-ButtonContainer"><a data-component="button" data-testid="content-spotlight-button-link" class="Button Button_size_medium Button_variant_lightOutlined" href="/awards/submissions-are-now-open-for-the-2027-cater-event-gala-awards-" target="_self" data-discover="true"><span class="Button-ContentWrapper">SUBMIT NOW</span></a></div></div></div></article></div></div></div></div></section><footer data-module="footer" class="Footer Footer_length_3 Footer_withoutBrandSection"><div class="Footer-Background"></div><div data-testid="logo" class="Footer-LogoContainer Footer-LogoContainer_length_3"><a href="/" target="_self" data-discover="true"><img title="Cater+Event" data-component="image" class="Footer-LogoImage Footer-LogoImage_length_3" data-src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blte4e76c44f01c3939/69ce6a1422f82c3ab5f5da9b/ce_logo_.svg?width=1400&amp;auto=webp&amp;quality=80" src="https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blte4e76c44f01c3939/69ce6a1422f82c3ab5f5da9b/ce_logo_.svg?width=1400&amp;auto=webp&amp;quality=80" loading="lazy" alt="Cater+Event"/></a></div><div data-testid="LinkSection" class="LinkSection LinkSection_length_3"><h5 class="LinkSection-Title" data-testid="link-section-title">Explore</h5><div class="LinkSection-LinksWrapper"><a class="LinkSection-Link" href="/about-us" target="_self" data-discover="true">About Us</a><a class="LinkSection-Link" href="/contact-us" target="_self" data-discover="true">Contact Us</a><a class="LinkSection-Link" rel="noreferrer" href="/author" target="_self" data-discover="true">Meet Our Writers</a><a class="LinkSection-Link" href="/newsletter-subscribe" target="_self" data-discover="true">Subscribe</a><a 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This new awards program celebrates the extraordinary talent, innovation, and dedication that define excellence in both catering and special events. \",\"summary\",\"Content Spotlight\",\"heading\",\"mobileHeading\",\"body\",\"articleBody\",[155,156,157,158,159,160,161,162,163,164,165,166,167,168,169,170,171,172],\"callToAction\",{\"_153\":154,\"_27\":117},\"categoryName\",\"Awards\",\"categoryUrl\",\"/event-types/awards\",\"date\",\"2026-09-14T11:35:07.000Z\",\"linkAttrs\",{},\"timeRead\",3,\"paidGating\",{\"_150\":20,\"_151\":152},\"hasActivePaidProduct\",\"sponsorshipGatingGroup\",{\"_148\":20,\"_149\":20},\"sponsorshipGatingSponsorFlag\",\"sponsorshipGatingGateRegFlag\",\"paidContent\",\"paidProductTaxonomy\",[],\"text\",\"SUBMIT NOW\",{\"_25\":173,\"_174\":464,\"_104\":465},{\"_25\":173,\"_174\":448,\"_104\":449},{\"_25\":126,\"_174\":444,\"_104\":445},{\"_25\":173,\"_174\":440,\"_104\":441},{\"_25\":420,\"_104\":421},{\"_25\":173,\"_174\":416,\"_104\":417},{\"_25\":126,\"_174\":412,\"_104\":413},{\"_25\":173,\"_174\":408,\"_104\":409},{\"_25\":173,\"_174\":402,\"_104\":403},{\"_25\":233,\"_104\":347},{\"_25\":173,\"_174\":341,\"_104\":342},{\"_25\":233,\"_104\":234},{\"_25\":173,\"_174\":217,\"_104\":218},{\"_25\":126,\"_174\":213,\"_104\":214},{\"_25\":173,\"_174\":209,\"_104\":210},{\"_25\":126,\"_174\":203,\"_104\":204},{\"_25\":173,\"_174\":185,\"_104\":186},{\"_25\":173,\"_174\":175,\"_104\":176},\"paragraph\",\"attrs\",{\"_183\":184},[177],{\"_25\":153,\"_178\":179,\"_153\":180},\"marks\",[181],\"Please note: To properly honor your achievements, we invite you to attend the Cater+Event Gala Awards ceremony in person, or designate someone to accept the award on your behalf. Award recipients will be notified 6 to 8 weeks before the ceremony, allowing sufficient time for travel arrangements or proxy designation.\",{\"_25\":182},\"bold\",\"textAlign\",\"left\",{\"_183\":184},[187,188],{\"_25\":153,\"_178\":190,\"_153\":191},{\"_25\":153,\"_153\":189},\" represent more than a merger of two programs—they mark the evolution of how we recognize and celebrate the professionals who create unforgettable experiences. Whether you're crafting exquisite cuisine, designing breathtaking environments, or orchestrating flawless events, recognition awaits those who exemplify the highest standards of our industry.\",[192,193],\"The Cater+Event Gala Awards\",{\"_25\":195,\"_174\":196},{\"_25\":194},\"underline\",\"link\",{\"_197\":198,\"_199\":200,\"_201\":-5,\"_202\":-5},\"href\",\"https://cater-event-gala.awardsplatform.com/\",\"target\",\"_self\",\"rel\",\"class\",{\"_183\":184,\"_207\":208},[205],{\"_25\":153,\"_153\":206},\"Join us in celebrating excellence\",\"level\",2,{\"_183\":184},[211],{\"_25\":153,\"_153\":212},\"Maintaining the rigorous standards that have defined both legacy programs, entries will be evaluated by an esteemed panel of industry veterans who bring decades of expertise, insight, and passion to the judging process.\",{\"_183\":184,\"_207\":208},[215],{\"_25\":153,\"_153\":216},\"Judged by the best in the business\",{\"_183\":184},[219,220,221,222,223],{\"_25\":153,\"_153\":232},{\"_25\":153,\"_178\":229,\"_153\":230},{\"_25\":153,\"_153\":228},{\"_25\":153,\"_178\":225,\"_153\":226},{\"_25\":153,\"_153\":224},\" is reserved for those submissions that don’t fit neatly within any of the other categories.\",[227],\"Wild Card Award\",{\"_25\":182},\", honoring those events that incorporate sustainability practices. 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Catering\",[391],{\"_25\":173,\"_174\":392,\"_104\":393},{\"_183\":184},[394],{\"_25\":153,\"_153\":395},\"Best Off Premise Catering\",[397],{\"_25\":173,\"_174\":398,\"_104\":399},{\"_183\":184},[400],{\"_25\":153,\"_153\":401},\"Best Catered Fundraising or Nonprofit Event\",{\"_183\":184},[404],{\"_25\":153,\"_178\":405,\"_153\":406},[407],\"Catering excellence\",{\"_25\":182},{\"_183\":184},[410],{\"_25\":153,\"_153\":411},\"The Cater+Event Gala Awards will honor outstanding achievement across a comprehensive range of categories, including:\",{\"_183\":184,\"_207\":208},[414],{\"_25\":153,\"_153\":415},\"What the Cater+Event Gala Awards recognize\",{\"_183\":184},[418],{\"_25\":153,\"_153\":419},\"Now, these two celebrated programs come together to create something even more powerful: a unified platform that honors the full spectrum of catering and event excellence under one prestigious banner.\",\"blockquote\",[422],{\"_25\":173,\"_174\":423,\"_104\":424},{\"_183\":184},[425,426,427,428],{\"_25\":153,\"_153\":439},{\"_25\":153,\"_178\":435,\"_153\":436},{\"_25\":153,\"_153\":434},{\"_25\":153,\"_178\":429,\"_153\":430},[431],\"CLICK HERE TO LEARN MORE\",{\"_25\":195,\"_174\":432},{\"_197\":433,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://caterevent.informaconnect.com/2027/registrations/ATTENDEE?hsad_x_x_x_x_x_CEmedia_10-16-2026\u0026utm_source=cstse\u0026utm_medium=organic-digital\u0026utm_campaign=ce_media_website\",\"in New Orleans as new trends, products, and ideas in catering and events are revealed during this remarkable industry gathering. \",[437],\"Cater+Event 2027 \",{\"_25\":195,\"_174\":438},{\"_197\":433,\"_199\":200,\"_201\":-5,\"_202\":-5},\"Registration is now live! Join us at \",{\"_183\":184},[442],{\"_25\":153,\"_153\":443},\"For over three decades, the ACE Awards have championed top-tier catering companies, recognizing outstanding achievements in culinary artistry, business innovation, community engagement, and professional development. Meanwhile, the Special Events Gala Awards have stood as a beacon of international excellence for 36+ years, honoring the finest work across corporate events, weddings, nonprofit fundraisers, decor, and more—all evaluated by a distinguished board of industry veterans.\",{\"_183\":184,\"_207\":208},[446],{\"_25\":153,\"_153\":447},\"A legacy of excellence, reimagined\",{\"_183\":184},[450,451,452],{\"_25\":153,\"_178\":461,\"_153\":462},{\"_25\":153,\"_178\":456,\"_153\":457},{\"_25\":153,\"_178\":453,\"_153\":454},[455],\"!\",{\"_25\":182},[458,459],\"submissions are now OPEN\",{\"_25\":195,\"_174\":460},{\"_25\":182},{\"_197\":198,\"_199\":200,\"_201\":-5,\"_202\":-5},[463],\"In even more exciting news, \",{\"_25\":182},{\"_183\":184},[466,467,468],{\"_25\":153,\"_153\":474},{\"_25\":153,\"_178\":470,\"_153\":471},{\"_25\":153,\"_153\":469},\", a groundbreaking fusion of two of the industry's most prestigious honors: the Achievement in Catering Excellence (ACE) Awards and the Special Events Gala Awards. This new awards program celebrates the extraordinary talent, innovation, and dedication that define excellence in both catering and special events.\",[472],\"Cater+Event Gala Awards\",{\"_25\":195,\"_174\":473},{\"_197\":198,\"_199\":200,\"_201\":-5,\"_202\":-5},\"We are thrilled to announce the launch of the \",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt6e81e44cb1469c07/6ac5079a5a08ce810fdf46ba/Awards_2025_(1).PNG\",\"altText\",\"module_two_column_highlight\",\"bltf33e7e71bb9e978c\",{\"_480\":481,\"_108\":482,\"_483\":484,\"_114\":115,\"_94\":485},\"isDynamicContent\",true,\"Two Column Highlight\",\"moduleDisplayOptions\",\"threeEntries\",[486,487],{\"_488\":1364,\"_490\":1365,\"_492\":1366},{\"_488\":489,\"_490\":491,\"_492\":493},\"contents\",[498,499,500],\"columnTitle\",\"Inspiration Zone\",\"ctaButton\",{\"_494\":495,\"_496\":497},\"buttonTitle\",\"View 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back on November 5th for the final part of our series on The Changing Consumer. Next week we'll investigate how the growing popularity of GLP-1 drugs are affecting menus.\",{\"_25\":182},{\"_183\":184},[617],{\"_25\":153,\"_153\":618},\"That expansion is already underway. The only question is whether you'll be part of shaping this new celebration landscape or watching from the sidelines as others seize the opportunity.\",{\"_183\":184},[621],{\"_25\":153,\"_153\":622},\"\\\"I personally believe that when we expand what we celebrate, we expand opportunity and connection,\\\" LaMere said.\",{\"_183\":184},[625],{\"_25\":153,\"_153\":626},\"For an industry that thrives on creativity and connection, this represents a calling that invites professionals to be part of something larger than transactions. Witnessing and elevating the real moments that make up real lives—regardless of whether they fit a traditional script—becomes the core mission. Every client carries a story worth celebrating, and every milestone deserves to be marked with intention and joy, whether traditional or not.\",[628],{\"_25\":173,\"_174\":629,\"_104\":630},{\"_183\":184},[631,632,633,634],{\"_25\":153,\"_178\":642,\"_153\":643},{\"_25\":153,\"_153\":641},{\"_25\":153,\"_178\":636,\"_153\":637},{\"_25\":153,\"_153\":635},\" is your VIP pass to the future of catering and events. You want the intel—you’ve got it well before anyone else!\",[638],\"This industry gathering\",{\"_25\":195,\"_174\":639},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://informaconnect.com/cater-event/a-taste-of-caterevent/?_sp=41ca7dff-d88b-416d-bb9f-4d9509025ff9.1786977290423\",\" designed to give you a first taste of the innovation, connections, and experiences awaiting you at Cater+Event 2027! \",[644],\"Join us on Wednesday, November 11th for a high-energy preview event\",{\"_25\":195,\"_174\":645},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[648],{\"_25\":153,\"_153\":649},\"\\\"We can turn anything into a party, we can turn anything into a celebration,\\\" LaMere said.\",{\"_183\":184},[652],{\"_25\":153,\"_153\":653},\"In an industry built on creating meaningful moments, this expansion offers more than new revenue streams. It provides a chance to honor the full spectrum of human experience: the messy, non-linear, beautifully authentic reality of how people actually live their lives. Moving beyond the constraints of traditional milestone marketing allows professionals to connect with clients at every stage of their unique journeys.\",{\"_183\":184},[656],{\"_25\":153,\"_153\":657},\"\\\"Diversifying is the way forward,\\\" LaMere emphasized. \\\"Welcoming new categories and embracing new markets will only further your expertise, deepen your relationships, and provide you with more opportunities to do what you love.\\\"\",{\"_183\":184},[660,661,662],{\"_25\":153,\"_153\":669},{\"_25\":153,\"_178\":664,\"_153\":665},{\"_25\":153,\"_153\":663},\" are shifting faster than many businesses are adapting. Those who wait risk being left behind as more agile competitors capture market share and establish themselves as the go-to resources for alternative celebrations.\",[666],\"client expectations\",{\"_25\":195,\"_174\":667},{\"_197\":668,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/diversity-equality-inclusion/from-boomers-to-zoomers-your-survival-guide-to-five-generations-of-event-guests\",\"For event professionals who haven't yet embraced this market, the message is equally urgent. The industry is at an inflection point where \",{\"_183\":184},[672],{\"_25\":153,\"_153\":673},\"\\\"Our memories are built on experiences, and at the end of your life, you'll remember the gatherings you intentionally created, the people you shared them with, and the joy you chose to celebrate. Every occasion deserves to be acknowledged. Whether it's a personal achievement, a new beginning, a dream realized, or simply a season of gratitude, it's just as worthy, significant, and meaningful as any traditional milestone.\\\"\",{\"_183\":184},[676],{\"_25\":153,\"_153\":677},\"\\\"When it comes to non-traditional events, there are no rules—only reasons to celebrate,\\\" said LaMere. \\\"We believe the moments that shape our lives aren't always the ones tradition tells us to honor. Some of the most important chapters are the ones we write for ourselves.\",{\"_183\":184},[680],{\"_25\":153,\"_153\":681},\"The trajectory is clear and accelerating. This category will continue to grow and evolve the idea of what occasions or moments are marked with events. Early adopters who establish themselves as experts in non-traditional celebrations will have significant advantages as the market matures—from portfolio depth to refined processes to established vendor relationships that support alternative event types.\",{\"_183\":184},[684],{\"_25\":153,\"_153\":685},\"For event professionals, non-traditional events represent both a philosophical shift and a practical business opportunity that's too significant to ignore. People are celebrating life moments beyond weddings and birthdays, and their journeys are increasingly diverse and non-linear. Clients clearly want to celebrate these alternative milestones, and they're willing to invest significantly in doing so. The real question is whether event professionals will position themselves to serve this growing market before saturation sets in.\",{\"_183\":184,\"_207\":208},[688],{\"_25\":153,\"_153\":689},\"The urgency of now\",{\"_183\":184},[692],{\"_25\":153,\"_153\":693},\"Despite these challenges, the rewards of working in this space far outweigh the obstacles. Each non-traditional event solved becomes a portfolio piece that attracts similar clients, and the creative satisfaction of pioneering new celebration types energizes professionals who may have felt constrained by traditional event formats.\",{\"_183\":184},[696],{\"_25\":153,\"_153\":697},\"For event professionals, this means approaching budget conversations with the same care and attention given to traditional events. Clients need guidance on what's possible at different investment levels. Help them understand which elements will create the most impact and how to allocate resources that reflect their priorities. The consultation process becomes even more important when there aren't established templates or expectations to reference.\",{\"_183\":184},[700],{\"_25\":153,\"_153\":701},\"Budget considerations vary widely across the spectrum of non-traditional events. Since these celebrations have such diversity and some are newer concepts, guests often don't know what to expect, which can actually add to the fun and sense of discovery. Just like traditional events, non-traditional events vary in scale and investment, but they're equally significant to the person hosting. The idea is that these occasions are just as important or impactful to individuals—maybe even more so, depending on what they value and what the moment represents in their personal journey.\",{\"_183\":184},[704],{\"_25\":153,\"_153\":705},\"\\\"Just like a friend or family member will say that they want to host you a shower, think of these moments as opportunities to make the same thoughtful gesture for others instead of just letting the moment pass,\\\" LaMere suggested.\",[707],{\"_25\":173,\"_174\":708,\"_104\":709},{\"_183\":184},[710,711,712],{\"_25\":153,\"_178\":718,\"_153\":719},{\"_25\":153,\"_153\":717},{\"_25\":153,\"_178\":713,\"_153\":154},[714],{\"_25\":195,\"_174\":715},{\"_197\":716,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://my.awardforce.com/account/932b7c97-8d25-46ad-a28b-cbd28fe6d7a4?_sp=41ca7dff-d88b-416d-bb9f-4d9509025ff9.1787684841234\",\" for the 2027 Cater+Event Gala Awards! We are thrilled to announce the launch of the Cater+Event Gala Awards, a groundbreaking fusion of two of the industry's most prestigious honors: the Achievement in Catering Excellence (ACE) Awards and the Special Events Gala Awards. Now, these two celebrated programs come together to create something even more powerful: a unified platform that honors the full spectrum of catering and event excellence under one prestigious banner. \",[720],\"Submissions are now being accepted\",{\"_25\":195,\"_174\":721},{\"_197\":722,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/awards/introducing-the-cater-event-gala-awards-a-new-era-of-excellence-in-catering-and-events\",{\"_183\":184},[725],{\"_25\":153,\"_153\":726},\"A proactive approach can help normalize these celebrations. Encouraging communities to look for opportunities to celebrate others and even initiating the idea of hosting something in their honor can break down barriers. Event professionals can play a crucial role in this normalization by treating non-traditional events with the same seriousness and enthusiasm they bring to weddings and other established celebrations.\",{\"_183\":184},[729],{\"_25\":153,\"_153\":730},\"Perhaps the biggest challenge is psychological; people feeling empowered to host the event in the first place—to take the step and do this for themselves without worrying about judgment or whether it's \\\"appropriate.\\\" Many potential clients need reassurance that their milestone is worthy of celebration. They want to know their friends and family will understand and support them. Most importantly, they need confidence that the event can be executed with the same professionalism and elegance as any traditional celebration.\",{\"_183\":184},[733],{\"_25\":153,\"_153\":734},\"Of course, non-traditional events do present unique challenges that require thoughtful navigation. Messaging can be difficult if it's a newer concept that people aren't as familiar with—how do you invite someone to a divorce party without it feeling awkward? It may take creativity to develop event branding that honors the occasion without falling into clichés or making light of serious transitions.\",{\"_183\":184,\"_207\":208},[737],{\"_25\":153,\"_153\":738},\"Navigating challenges\",{\"_183\":184},[741],{\"_25\":153,\"_153\":742},\"This flexibility extends to every aspect of event design—from format and timing to guest experience and takeaways. A divorce party might feature a symbolic ceremony of releasing the past, while a business launch could incorporate interactive elements that engage guests with the new venture. The creative possibilities expand exponentially when you're not constrained by tradition.\",{\"_183\":184},[745],{\"_25\":153,\"_153\":746},\"Traditional event elements can also be completely reimagined when you're not bound by convention. Rather than defaulting to certain formulas or expectations, event professionals can encourage rethinking what's essential and what doesn't serve the client. LaMere offers a concrete example: \\\"A baby shower doesn't have to include opening gifts, it doesn't even have to include gifts for the baby. If the parent(s) to be need help building furniture, are in need of some self-care, or want some time for themselves, these are all gifts you can give someone in the name of a shower.\\\"\",{\"_183\":184},[749],{\"_25\":153,\"_153\":750},\"For clients who may feel uncertain about celebrating a non-traditional milestone, creating a supportive environment is essential. The goal is for clients and guests to walk in and feel the event is authentically them—that it captures their essence rather than conforming to external expectations. This takes dedication to helping clients feel seen and understood, empowering them to embrace the moment and helping them visualize what's possible. Sometimes clients need permission to celebrate themselves, and event professionals can provide that validation through enthusiasm, creative vision, and professional expertise.\",{\"_183\":184},[753],{\"_25\":153,\"_153\":754},\"\\\"It's all about being true to the client's story; that authenticity should inform every detail and decision, so if you keep this as your north star, then the event will naturally feel special,\\\" LaMere explained. \\\"The beauty of non-traditional events is they are entirely personalized to the client.\\\"\",\"figure\",[757,758],{\"_25\":173,\"_174\":763,\"_104\":764},{\"_25\":759,\"_104\":760},\"figcaption\",[761],{\"_25\":153,\"_153\":762},\"A full moon dinner where guests dined underneath the stars on a biodynamic menu and enjoyed an intention setting ritual. Each printed menu was personalized with the guest's individual zodiac sign. Photo courtesy Dagnushka\",{\"_183\":184},[765],{\"_25\":120,\"_174\":766},{\"_183\":184,\"_767\":768,\"_769\":770,\"_108\":-5,\"_771\":772},\"src\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt071151f72f20765e/6ab2dcde78d0b01c93038ca7/Full_Moon_Dinner_Dagnushka.png\",\"alt\",\"Full_Moon_Dinner_Dagnushka.png\",\"style\",{\"_773\":103},\"float\",{\"_183\":184},[776],{\"_25\":153,\"_153\":777},\"Event professionals have planned increasingly creative celebrations that would have seemed unusual just a few years ago. LaMere has organized business showers, full moon dinners, and cookbook clubs—each reflecting deeply personal interests and values of the hosts. The key is maintaining authenticity while creating something special. When authenticity informs every detail and decision, events naturally feel special without forced elevation.\",{\"_183\":184},[780],{\"_25\":153,\"_153\":781},\"The design opportunities are virtually limitless. Personalized branding moments are endless, and since non-traditional events are often centered around an individual rather than a couple, concepts and details can be perfectly tailored to them. Reimagining the idea of a shower and what occasion it's held for opens up tremendous creative possibilities that challenge conventional thinking about what events should look like.\",{\"_183\":184},[784],{\"_25\":153,\"_153\":785},\"LaMere explains that non-traditional events \\\"can also be more spontaneous, whimsical, provocative, and empowering\\\" than their traditional counterparts. This creative latitude is one of the most appealing aspects for event professionals who thrive on innovation and want to push boundaries without fighting against entrenched expectations.\",{\"_183\":184},[788],{\"_25\":153,\"_153\":789},\"Non-traditional events offer particular excitement from a creative standpoint because of the freedom they provide. While both traditional and non-traditional events can carry great meaning and significance, alternative celebrations open up possibilities that traditional formats often constrain. Without the weight of \\\"how it's always been done,\\\" event professionals can approach each celebration as a blank canvas.\",{\"_183\":184,\"_207\":208},[792],{\"_25\":153,\"_153\":793},\"The creative process\",{\"_183\":184},[796],{\"_25\":153,\"_153\":797},\"These evolving celebration types also present opportunities to showcase the full range of creative capabilities that make event professionals invaluable partners in marking life's meaningful moments.\",{\"_183\":184},[800,801,802],{\"_25\":153,\"_153\":809},{\"_25\":153,\"_178\":804,\"_153\":805},{\"_25\":153,\"_153\":803},\" are gaining traction and can become annual events—imagine the lifetime value of a client who celebrates their dog's birthday with you every year.\",[806],\"Pet birthdays, showers, and adoption parties\",{\"_25\":195,\"_174\":807},{\"_197\":808,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/event-trends-styles/every-dog-has-its-day-how-pet-friendly-events-are-redefining-the-guest-experience\",\"The landscape continues to evolve even within emerging categories, creating new opportunities for those paying attention. Book launch parties are becoming bigger occasions as high-profile founders and tastemakers introduce their work to the marketplace and connect with their communities. Engagement parties are becoming as elaborate as weddings themselves, offering couples opportunities to try out vendors they're considering for their wedding. \",{\"_183\":184},[812],{\"_25\":153,\"_153\":813},\"This approach requires staying connected and proactive. Monitor business journals for company milestones and use LinkedIn to track professional achievements. Reaching out to congratulate potential clients on their successes creates natural opportunities for engagement. Establishing relationships that allow participation in all life moments—and creating touchpoint opportunities to recognize upcoming celebrations—demonstrates the same attention to non-traditional milestones as traditional ones receive.\",{\"_183\":184},[816],{\"_25\":153,\"_153\":817},\"\\\"Your existing clients are your strongest growth strategy,\\\" LaMere said. \\\"What I hope for you is that you turn your clients into legacy clients, that you're with them throughout all of their life journey.\\\"\",{\"_183\":184},[820],{\"_25\":153,\"_153\":821},\"Consider the alternative path: a divorce celebration marking a new chapter, followed by a reinvention party as the client rediscovers themselves, culminating in a milestone birthday that celebrates their authentic life. Or the corporate journey: a career shift celebration, a personal rebrand event, an anniversary celebration, an executive retreat, a book launch, and an IPO celebration. Each touchpoint represents an opportunity to deepen the relationship and demonstrate understanding of what matters to that individual client.\",{\"_183\":184},[824],{\"_25\":153,\"_153\":825},\"One of the most powerful aspects of embracing alternative events is the potential to build what LaMere calls \\\"legacy clients\\\"—relationships that span a client's entire life journey rather than just one or two traditional milestones. She outlined several potential client lifecycles that extend far beyond the wedding-to-baby-shower pipeline.\",{\"_183\":184,\"_207\":208},[828],{\"_25\":153,\"_153\":829},\"Following the life journey\",{\"_183\":184},[832],{\"_25\":153,\"_153\":833},\"This approach allows newer entrants to carve out meaningful market share without trying to beat established players at their own traditional game. By becoming the go-to expert for specific types of non-traditional celebrations in your market, you create a competitive advantage that's difficult for generalists to replicate.\",{\"_183\":184},[836],{\"_25\":153,\"_153\":837},\"\\\"Own your niche,\\\" LaMere suggested. \\\"Offer clients something different: a different perspective, a different event idea, a different client experience.\\\"\",{\"_183\":184},[840],{\"_25\":153,\"_153\":841},\"For smaller or newer businesses wondering how to compete against established companies, the answer lies in differentiation rather than direct competition. Established event companies may have decades of wedding experience, but they may not have expertise in divorce celebrations or business launches. This creates openings for nimble professionals willing to specialize.\",{\"_183\":184},[844],{\"_25\":153,\"_153\":845},\"\\\"Start small. Start smart. Start now,\\\" LaMere encouraged. \\\"Just start. I think this is a very approachable, accessible, authentic, relatable market just by joining the conversation.\\\"\",{\"_183\":184},[848],{\"_25\":153,\"_153\":849},\"Rather than trying to serve every possible alternative event type immediately, starting with a few specific niche offerings can be more effective. Identify which non-traditional celebrations align with your existing expertise or fill gaps in your local market. Consider your personal interests as well. This focused approach allows you to develop deep expertise and authentic passion for specific celebration types, making your marketing more credible and your execution more refined.\",[851],{\"_25\":173,\"_174\":852,\"_104\":853},{\"_183\":184},[854,855,856,857,858,859,860,861,862,863,864],{\"_25\":153,\"_153\":871},{\"_25\":866},{\"_25\":153,\"_153\":870},{\"_25\":866},{\"_25\":153,\"_153\":869},{\"_25\":866},{\"_25\":153,\"_153\":868},{\"_25\":866},{\"_25\":153,\"_153\":867},{\"_25\":866},{\"_25\":153,\"_153\":865},\"* Market with intention\",\"hardBreak\",\"* Create two to three niche offerings \",\"* Audit what’s customizable \",\"* Partner intentionally\",\"* Use inclusive language \",\"*Curate the portfolio you want\",[873],{\"_25\":173,\"_174\":874,\"_104\":875},{\"_183\":184},[876],{\"_25\":153,\"_178\":877,\"_153\":878},[879],\"How to Break In\",{\"_25\":182},{\"_183\":184},[882],{\"_25\":153,\"_153\":883},\"\\\"Make it be known that you recognize, value, and celebrate these occasions,\\\" said LaMere. \\\"Use language and storytelling that conveys your appreciation for these moments and put forward work or ideas that demonstrate that.\\\"\",{\"_183\":184},[886],{\"_25\":153,\"_153\":887},\"The messaging matters enormously here. Marketing should recognize diverse journeys and life stories, showing full support for celebrations in whatever form they take for each individual. Avoiding generalizations and removing stigma empowers people to celebrate authentically. Personal stories can be particularly impactful—vulnerability and transparency resonate with people experiencing similar situations. When event professionals share their own experiences with non-traditional celebrations or showcase real client stories, it creates permission for others to envision their own alternative milestones as worthy of celebration.\",{\"_183\":184},[890],{\"_25\":153,\"_153\":891},\"\\\"To book different work, you have to show different work,\\\" LaMere advised.\",{\"_183\":184},[894],{\"_25\":153,\"_153\":895},\"Capturing this opportunity requires intentionality and strategic positioning. To attract clients seeking non-traditional celebrations, event professionals need to demonstrate their understanding and appreciation of these moments in tangible ways. This means creating mood boards for alternative events and developing creative briefs that showcase your understanding. Use inclusive language in marketing materials that demonstrates your appreciation for diverse celebrations. It means partnering with relevant brands and building exclusive partnerships that normalize alternative celebrations.\",{\"_183\":184},[898],{\"_25\":153,\"_153\":899},\"\\\"To me this is where creativity meets opportunity because the options are endless,\\\" said LaMere. \\\"These are untapped markets that have high emotional value, and it's also a less saturated market.\\\"\",{\"_183\":184},[902],{\"_25\":153,\"_153\":903},\"The growth potential is substantial and measurable. According to LaMere, some event companies report that non-traditional events have grown over the past three to five years to account for 50% of their business. That's not a marginal shift—it's a fundamental transformation of revenue models that forward-thinking professionals are already capitalizing on. For businesses still heavily dependent on wedding season or traditional milestone events, diversifying into non-traditional celebrations offers a way to smooth out seasonal fluctuations and create more consistent year-round revenue.\",{\"_183\":184},[906],{\"_25\":153,\"_153\":907},\"For event professionals, this market represents both a creative challenge and a business imperative. The landscape is wide open, with untapped markets that have high emotional value and less saturation than traditional event categories.\",{\"_183\":184,\"_207\":208},[910],{\"_25\":153,\"_153\":911},\"Where creativity meets opportunity\",{\"_183\":184},[914],{\"_25\":153,\"_153\":915},\"The impact ripples outward beyond the hosts themselves. Guests at non-traditional events often walk away feeling deeply connected to the host and part of their story. When invited to something so personal, unique, and meaningful, there's a shared experience among attendees that truly resonates—a sense of witnessing and honoring someone's authentic journey rather than checking a box on society's expected timeline. This emotional resonance creates memorable experiences that guests talk about long after the event ends, generating organic word-of-mouth marketing that money can't buy.\",{\"_183\":184},[918],{\"_25\":153,\"_153\":919},\"\\\"Non-traditional celebrations are not less meaningful, they're often more personal,\\\" LaMere said. At their core, these events fulfill a fundamental human need. \\\"What this is all about is people want to feel seen. They want to know that you share in their journey, that you care about their story.\\\"\",{\"_183\":184},[922],{\"_25\":153,\"_153\":923},\"The motivations behind these celebrations run deep and personal. Clients have often been through something significant and are seeking opportunities to find joy and meaning in their current season of life. Events provide reasons to connect, experience life, be present, make core memories, and express themselves through something entirely personal. It's the carpe diem mindset that drives this movement—a recognition that life is happening now, not just at predetermined milestone markers.\",{\"_183\":184},[926],{\"_25\":153,\"_153\":927},\"\\\"Let's normalize honoring our real lives, not just the storybook script,\\\" LaMere said. This philosophy resonates deeply with modern clients who are increasingly rejecting the notion that only certain milestones deserve recognition and investment.\",{\"_183\":184},[930],{\"_25\":153,\"_153\":931},\"\\\"I've been to your bachelorette, your bridal shower, your wedding, your baby shower. I've brought all the gifts and done all the things, and just because I'm not at that season of life yet doesn't mean that there are not things that are important to me,\\\" the character lamented. The sentiment resonates with countless people who have celebrated others while their own important moments went unrecognized.\",{\"_183\":184},[934,935,936],{\"_25\":153,\"_153\":942},{\"_25\":153,\"_178\":938,\"_153\":939},{\"_25\":153,\"_153\":937},\" episode where Carrie Bradshaw expressed frustration at being overlooked because she hadn't followed the traditional path.\",[940],\"Sex and the City\",{\"_25\":941},\"italic\",\"The rise of non-traditional events reflects something deeper than novelty or generational whimsy—it's about fundamental shifts in how people view their life journeys and what they consider worth celebrating. Popular culture has begun to reflect this tension, perhaps most memorably in the \",{\"_183\":184,\"_207\":208},[945],{\"_25\":153,\"_153\":946},\"More than just a trend\",{\"_183\":184},[949],{\"_25\":153,\"_153\":950},\"The financial commitment reflects the emotional significance. When clients choose to celebrate a non-traditional milestone, they're making a statement about what matters in their lives—and they're willing to invest accordingly. This creates opportunities for event professionals to deliver the same creativity and production value they bring to traditional celebrations—with even more freedom to innovate.\",{\"_183\":184},[953],{\"_25\":153,\"_153\":954},\"These aren't small, casual gatherings either. LaMere has planned many of these alternative celebrations and is quick to dispel any notion that they're modest affairs. \\\"A lot of these events that we've planned are six- and seven-figure events,\\\" she revealed. \\\"So, this is a significant investment that people are making in sharing what's important to them.\\\"\",[956,957],{\"_25\":173,\"_174\":961,\"_104\":962},{\"_25\":759,\"_104\":958},[959],{\"_25\":153,\"_153\":960},\"A Memorial Day weekend private dinner featured a listening party at Blackberry Farm. Photo courtesy Dagnushka\",{\"_183\":184},[963],{\"_25\":120,\"_174\":964},{\"_183\":184,\"_767\":965,\"_769\":966,\"_108\":-5,\"_771\":967},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt91dfce473a6d7b86/6ab2dbff81d60ee5b3fd7ab8/Blackberry_Farm_Listening_Party_2_Dagnushka.png\",\"Blackberry_Farm_Listening_Party_2_Dagnushka.png\",{\"_773\":103},{\"_183\":184},[970,971,972],{\"_25\":153,\"_153\":979},{\"_25\":153,\"_178\":974,\"_153\":975},{\"_25\":153,\"_153\":973},\", concert and sporting event experiences, and even IVF support gatherings—each representing a deeply personal milestone that clients want to commemorate with intention and style.\",[976],\"sober and sober-curious events\",{\"_25\":195,\"_174\":977},{\"_197\":978,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/cuisine/a-sobering-thought\",\"\\\"Literally everything becomes a cause for a party, pushing new ways to celebrate identities and to connect,\\\" Banta said. The list extends to \",{\"_183\":184},[982,983,984],{\"_25\":153,\"_153\":990},{\"_25\":153,\"_178\":986,\"_153\":987},{\"_25\":153,\"_153\":985},\" who are truly pushing the boundaries of what deserves celebration. \\\"Gen Z has shown that they don't need a reason to celebrate,\\\" Banta observed. This generation hosts unconventional events based on life causes and life stages that previous generations might not have formalized. They're celebrating seasonal moments like the equinox and summer solstice, honoring relationships through Galentine's Day and Friendsgiving, and marking professional achievements with the same fanfare once reserved for engagements.\",[988],\"generations\",{\"_25\":195,\"_174\":989},{\"_197\":668,\"_199\":200,\"_201\":-5,\"_202\":-5},\"It’s the younger \",[992,993],{\"_25\":173,\"_174\":997,\"_104\":998},{\"_25\":759,\"_104\":994},[995],{\"_25\":153,\"_153\":996},\"Some of the gifting and branding that was custom made for a multi-day wellness retreat. Photo courtesy Dagnushka\",{\"_183\":184},[999],{\"_25\":120,\"_174\":1000},{\"_183\":184,\"_767\":1001,\"_769\":1002,\"_108\":-5,\"_771\":1003},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt0db0f0c379bb5081/6ab2dbb4cc93719af3931723/Retreat_Dagnushka.png\",\"Retreat_Dagnushka.png\",{\"_773\":103},{\"_183\":184},[1006,1007,1008],{\"_25\":153,\"_153\":1015},{\"_25\":153,\"_178\":1010,\"_153\":1011},{\"_25\":153,\"_153\":1009},\" provide space for personal transformation and self-care milestones.\",[1012],\"wellness retreats\",{\"_25\":195,\"_174\":1013},{\"_197\":1014,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/design-decor/the-wellness-first-approach-strategies-for-holistic-event-design\",\"So, what exactly are people celebrating? The spectrum of alternative celebrations is broader and more creative than many professionals might imagine. Divorce parties have emerged as a way to mark new beginnings rather than endings, transforming what was once whispered about into something worth toasting. Puppy showers celebrate the addition of a furry family member with the same enthusiasm traditionally reserved for human babies. Business showers honor entrepreneurial launches, while \",{\"_183\":184,\"_207\":208},[1018],{\"_25\":153,\"_153\":1019},\"The new celebration landscape\",{\"_183\":184},[1022],{\"_25\":153,\"_153\":1023},\"\\\"Today's clients like a party... just because,\\\" Kristin Banta (Kristin Banta Events) noted during her annual trends session at Cater+Event 2026. \\\"Unremarkable moments to some are remarkable to them and meaningful. That's good news for all of us, because that's what we do.\\\"\",{\"_183\":184},[1026],{\"_25\":153,\"_153\":1027},\"This shift isn't just about changing timelines—it's about fundamentally different life paths. When the pandemic forced people to pause and reevaluate what mattered most, they discovered the importance of gathering to mark life's moments. With this renewed appreciation for celebrations, people began seeking alternative occasions to honor their lives, creating demand for events that reflect their actual experiences rather than societal expectations.\",{\"_183\":184},[1030],{\"_25\":153,\"_153\":1031},\"The business implications are significant. If the majority of clients haven't reached traditional milestones by their early 30s, that represents 10 to 20 years of disposable income during which they're not interacting with event professionals who focus exclusively on weddings and baby showers. These aren't clients who lack resources or interest in celebrations—they're simply living life on a different timeline, one that the industry has historically overlooked.\",[1033,1034],{\"_25\":173,\"_174\":1038,\"_104\":1039},{\"_25\":759,\"_104\":1035},[1036],{\"_25\":153,\"_153\":1037},\"Cassie LaMere (Cassie LaMere Events) presented a session on non-traditional events during Cater+Event 2026 in Los Angeles. Photo courtesy AGNYC Productions Inc/Ivan Piedra Photography\",{\"_183\":184},[1040],{\"_25\":120,\"_174\":1041},{\"_183\":184,\"_767\":1042,\"_769\":1043,\"_108\":-5,\"_771\":1044},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt0f05207a372ca4da/6ab2dade2474c54ed38cb8e6/BR258404.png\",\"BR258404.png\",{\"_773\":103},{\"_183\":184},[1047],{\"_25\":153,\"_153\":1048},\"\\\"That's the fairytale, but that's not what life looks like for a lot of people,\\\" LaMere said.\",{\"_183\":184},[1051,1052,1053,1054,1055],{\"_25\":153,\"_153\":1068},{\"_25\":153,\"_178\":1063,\"_153\":1064},{\"_25\":153,\"_153\":1062},{\"_25\":153,\"_178\":1057,\"_153\":1058},{\"_25\":153,\"_153\":1056},\" of young adults achieve traditional milestones by their early 30s.\",[1059],\"less than 25%\",{\"_25\":195,\"_174\":1060},{\"_197\":1061,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.census.gov/library/stories/2025/08/milestones-to-adulthood.html\",\" analysis of U.S. Census data, meaning many meaningful milestones exist outside marriage. Even more striking, \",[1065],\"according to Pew Research Center\",{\"_25\":195,\"_174\":1066},{\"_197\":1067,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.pewresearch.org/short-reads/2025/01/08/share-of-us-adults-living-without-a-romantic-partner-has-ticked-down-in-recent-years/\",\"The demographic data reveals a fundamental transformation in how people are living their lives. Over 40% of adults are unpartnered, \",{\"_183\":184,\"_207\":208},[1071],{\"_25\":153,\"_153\":1072},\"When life doesn't follow the script\",{\"_183\":184},[1075],{\"_25\":153,\"_153\":1076},\"\\\"Not every milestone follows tradition, but every milestone deserves celebration,\\\" said Cassie LaMere (Cassie LaMere Events), who presented a session on the growing popularity of non-traditional events during Cater+Event 2026.\",[1078],{\"_25\":173,\"_174\":1079,\"_104\":1080},{\"_183\":184},[1081,1082,1083,1084],{\"_25\":153,\"_153\":439},{\"_25\":153,\"_178\":1088,\"_153\":436},{\"_25\":153,\"_153\":434},{\"_25\":153,\"_178\":1085,\"_153\":430},[1086],{\"_25\":195,\"_174\":1087},{\"_197\":433,\"_199\":200,\"_201\":-5,\"_202\":-5},[1089],{\"_25\":195,\"_174\":1090},{\"_197\":433,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[1093,1094,1095,1096,1097],{\"_25\":153,\"_153\":1109},{\"_25\":153,\"_178\":1104,\"_153\":1105},{\"_25\":153,\"_153\":1103},{\"_25\":153,\"_178\":1099,\"_153\":1100},{\"_25\":153,\"_153\":1098},\" reaching conventional milestones by their early 30s, the event industry faces a choice: evolve or miss out on a massive, underserved market. From divorce parties to puppy showers, from business launches to Galentine's Day celebrations, today's clients are celebrating life on their own terms—and they're willing to invest significantly in doing so.\",[1101],\"25% of young adults\",{\"_25\":195,\"_174\":1102},{\"_197\":1061,\"_199\":200,\"_201\":-5,\"_202\":-5},\" unpartnered and less than \",[1106],\"40% of adults\",{\"_25\":195,\"_174\":1107},{\"_197\":1108,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.pewresearch.org/short-reads/2025/01/08/share-of-us-adults-living-without-a-romantic-partner-has-ticked-down-in-recent-years/?_sp=f5498a45-c65c-42a0-bf6f-eb761ed333d6.1791312734343\",\"The traditional event pipeline is crumbling. With over \",{\"_183\":184},[1112,1113,1114,1115,1116,1117,1118],{\"_25\":153,\"_178\":1144,\"_153\":1145},{\"_25\":153,\"_178\":1139,\"_153\":1140},{\"_25\":153,\"_178\":1136,\"_153\":1137},{\"_25\":153,\"_178\":1131,\"_153\":1132},{\"_25\":153,\"_178\":1128,\"_153\":1129},{\"_25\":153,\"_178\":1122,\"_153\":1123},{\"_25\":153,\"_178\":1119,\"_153\":1120},[1121],\", this piece examines a profound cultural transformation—the very definition of what deserves celebration. As traditional life milestones become less universal and clients increasingly seek to honor their authentic journeys, event professionals face both a creative challenge and an extraordinary business opportunity. The celebration playbook is being rewritten, and those who recognize this shift are discovering an emotionally resonant, financially lucrative market that extends far beyond weddings and baby showers.\",{\"_25\":941},[1124,1125],\"evolving beverage preferences\",{\"_25\":195,\"_174\":1126},{\"_25\":941},{\"_197\":1127,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://word-edit.officeapps.live.com/food-beverage/raising-the-bar-how-the-beverage-boom-is-reshaping-catering-and-events\",[1130],\", and \",{\"_25\":941},[1133,1134],\"generational differences\",{\"_25\":195,\"_174\":1135},{\"_25\":941},{\"_197\":668,\"_199\":200,\"_201\":-5,\"_202\":-5},[1138],\", \",{\"_25\":941},[1141,1142],\"shifting spending habits\",{\"_25\":195,\"_174\":1143},{\"_25\":941},{\"_197\":668,\"_199\":200,\"_201\":-5,\"_202\":-5},[1146],\"Editor's Note: Welcome to the latest installment of our series on The Changing Consumer. While our previous articles explored \",{\"_25\":941},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltab5910073af7847e/6ab2deaf80fa67548b7abc9e/AdobeStock_2171669042.png\",\"Recipe\",{\"_767\":1185,\"_769\":113},\"Recipe Friday: Hot Dog Empanada\",\"Chicago's iconic street food meets Latin American culinary tradition in this playful and delicious Hot Dog Empanada, one of the standout dishes served during lunch at Art of Catering Food by Blue Plate Chicago. \",[1165,1166],\"/menu-planning/recipe-friday-hot-dog-empanada\",{},\"Oct 16, 2026\",0,\"Menu Planning\",\"/food-beverage/menu-planning\",[1161],{\"_148\":20,\"_149\":20},{\"_40\":1162,\"_525\":1163,\"_195\":1164},\"Blue Plate Chicago\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltfb64af3cbe3309c4/6a95c75f0966a80ab5a90f30/2019-Navy-logo-BluePlate-RGB-300DPI---Alex-Buchanan-a5e284b6a61209818c273a2e76338b95.avif\",\"/author/blue-plate-chicago\",{\"_25\":173,\"_174\":1173,\"_104\":1174},{\"_25\":173,\"_174\":1167,\"_104\":1168},{\"_183\":184},[1169],{\"_25\":153,\"_178\":1170,\"_153\":1171},[1172],\"Check out the recipe!\",{\"_25\":182},{\"_183\":184},[1175,1176,1177],{\"_25\":153,\"_153\":1184},{\"_25\":153,\"_178\":1179,\"_153\":1180},{\"_25\":153,\"_153\":1178},\"by Blue Plate Chicago. This creative fusion takes everything you love about a classic Chicago-style hot dog—the snappy Vienna beef frank, tangy pickle relish, fresh onions, tomatoes, and those essential sport peppers—and wraps it all in a golden, flaky empanada shell. Topped with poppy seeds and finished with a dollop of yellow mustard, each bite delivers the nostalgic flavors of the Windy City in a handheld, party-perfect package. Designed to serve 200, this inventive recipe proves that vegetarian dining isn't the only way to celebrate bold, creative catering—sometimes it's about reimagining beloved classics in unexpected and utterly irresistible ways.\",[1181],\"Art of Catering Food \",{\"_25\":195,\"_174\":1182},{\"_197\":1183,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/our-events\",\"Chicago's iconic street food meets Latin American culinary tradition in this playful and delicious Hot Dog Empanada, one of the standout dishes served during lunch at \",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltda8206de99063072/6aac3ec9223abedaa9c9937d/BT3A6329_(1)_(1).png\",{\"_767\":1363,\"_769\":113},\"Why Event Planners Are the Next Generation of Influencers\",\" Our clients are not only hiring us to execute an event. They are trusting our taste and asking us to help decide where they should spend their money.\",[1204,1205,1206,1207,1208,1209,1210,1211,1212,1213,1214,1215,1216,1217,1218,1219,1220,1221,1222,1223,1224,1225,1226,1227,1228,1229,1230,1231],\"Why Event Planners Are the Next Generation of Influencers \",\"/event-trends-styles/why-event-planners-are-the-next-generation-of-influencers\",{},\"Oct 26, 2026\",7,\"Event Trends \u0026 Styles\",[1200],{\"_148\":20,\"_149\":20},{\"_150\":20,\"_151\":1199},[],{\"_40\":1201,\"_525\":1202,\"_195\":1203},\"Nikita Khandheria\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt440aebbb2de991fa/6a3ad4ce18360456cedb846a/5.6.26_08_22_53_PM.png\",\"/author/nikita-khandheria\",{\"_25\":173,\"_174\":1359,\"_104\":1360},{\"_25\":173,\"_174\":1355,\"_104\":1356},{\"_25\":173,\"_174\":1351,\"_104\":1352},{\"_25\":173,\"_174\":1347,\"_104\":1348},{\"_25\":420,\"_104\":1333},{\"_25\":173,\"_174\":1329,\"_104\":1330},{\"_25\":173,\"_174\":1325,\"_104\":1326},{\"_25\":173,\"_174\":1321,\"_104\":1322},{\"_25\":173,\"_174\":1317,\"_104\":1318},{\"_25\":173,\"_174\":1313,\"_104\":1314},{\"_25\":173,\"_174\":1309,\"_104\":1310},{\"_25\":173,\"_174\":1305,\"_104\":1306},{\"_25\":173,\"_174\":1301,\"_104\":1302},{\"_25\":173,\"_174\":1297,\"_104\":1298},{\"_25\":173,\"_174\":1293,\"_104\":1294},{\"_25\":173,\"_174\":1289,\"_104\":1290},{\"_25\":173,\"_174\":1285,\"_104\":1286},{\"_25\":173,\"_174\":1281,\"_104\":1282},{\"_25\":173,\"_174\":1277,\"_104\":1278},{\"_25\":173,\"_174\":1273,\"_104\":1274},{\"_25\":420,\"_104\":1260},{\"_25\":173,\"_174\":1256,\"_104\":1257},{\"_25\":173,\"_174\":1252,\"_104\":1253},{\"_25\":173,\"_174\":1248,\"_104\":1249},{\"_25\":173,\"_174\":1244,\"_104\":1245},{\"_25\":173,\"_174\":1240,\"_104\":1241},{\"_25\":173,\"_174\":1236,\"_104\":1237},{\"_25\":173,\"_174\":1232,\"_104\":1233},{\"_183\":184},[1234],{\"_25\":153,\"_153\":1235},\"Event planners are already answering that question every day. The opportunity now is realizing what we can build around the answer.\",{\"_183\":184},[1238],{\"_25\":153,\"_153\":1239},\"The most influential person in the room may not always be the person with the largest audience online. It may be the person a client trusts enough to hand a budget to and ask, “What would you choose?”\",{\"_183\":184},[1242],{\"_25\":153,\"_153\":1243},\"Now we are beginning to build the infrastructure around that influence.\",{\"_183\":184},[1246],{\"_25\":153,\"_153\":1247},\"That is where I think the next version of event planning gets particularly exciting. We already sit at the intersection of brands, hospitality, spending, taste, and experience. We already influence what our clients choose. We already have their trust.\",{\"_183\":184},[1250],{\"_25\":153,\"_153\":1251},\"If planners begin thinking this way, our role changes. We are no longer only sourcing what a client asks us to find. We can walk into a conversation already knowing the furniture company that wants its pieces experienced, the coffee company interested in getting machines into the right rooms, the hotel looking for the right guests, or the brand willing to help create an experience people could not otherwise have.\",{\"_183\":184},[1254],{\"_25\":153,\"_153\":1255},\"At ERIA, we are figuring this out as we go. The individual concepts existed before us. Brands have loaned products, donated goods, sponsored events, and partnered with hospitality companies for years. What feels new is connecting those pieces into a more deliberate model and building a network of brands that want to participate repeatedly rather than treating every partnership as a one-time exchange.\",{\"_183\":184},[1258],{\"_25\":153,\"_153\":1259},\"The interesting part is that I think we are still very early.\",[1261],{\"_25\":173,\"_174\":1262,\"_104\":1263},{\"_183\":184},[1264,1265,1266],{\"_25\":153,\"_178\":1270,\"_153\":719},{\"_25\":153,\"_153\":717},{\"_25\":153,\"_178\":1267,\"_153\":154},[1268],{\"_25\":195,\"_174\":1269},{\"_197\":716,\"_199\":200,\"_201\":-5,\"_202\":-5},[1271],{\"_25\":195,\"_174\":1272},{\"_197\":722,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[1275],{\"_25\":153,\"_153\":1276},\"I do not think event planners are going to replace traditional influencers. I think we are creating another category of influence altogether, one that is less dependent on follower count and more dependent on trust, purchasing power, access, and experience.\",{\"_183\":184},[1279],{\"_25\":153,\"_153\":1280},\"For me, the test is simple. Would I still want this product in the room if there were no partnership attached to it? If the answer is no, it probably should not be there.\",{\"_183\":184},[1283],{\"_25\":153,\"_153\":1284},\"There is also a level of trust in this relationship that cannot be taken for granted. If someone has trusted me with their wedding, their company's retreat, or an event with a significant budget attached to it, they are generally going to take my recommendations seriously. That means planners have to be extremely careful about the partnerships we accept. If I recommend something because it benefits me rather than because I genuinely believe it improves the client's experience, the entire model falls apart.\",{\"_183\":184},[1287],{\"_25\":153,\"_153\":1288},\"That is a very different kind of influence.\",{\"_183\":184},[1291],{\"_25\":153,\"_153\":1292},\"Someone can sit on the furniture. They can drink the coffee. They can sleep at the hotel. They can ride in the car. They can taste the wine. They can use the beauty product while getting ready for a wedding. When they ask where something came from, the recommendation is attached to an experience they already enjoyed.\",{\"_183\":184},[1295],{\"_25\":153,\"_153\":1296},\"This is also where I think event planners have an advantage that traditional influencers do not necessarily have. We are not introducing a product to someone for a few seconds on a screen. We can let people actually experience it.\",{\"_183\":184},[1299],{\"_25\":153,\"_153\":1300},\"I think that last part is incredibly important. Nobody wants a wedding, executive dinner, or private celebration to suddenly feel like a sponsored Instagram post. The brand has to belong there. If the espresso machine makes the hospitality better, it makes sense. If beautiful furniture improves the venue, it makes sense. If a transportation, fashion, beauty, food, or hospitality brand can genuinely make the guest experience better, there is an opportunity to create something where everyone wins.\",{\"_183\":184},[1303],{\"_25\":153,\"_153\":1304},\"The client can receive something better than they may otherwise have been able to access. The brand gets its product in front of a very specific audience in a real environment. The planner can stretch a client's budget further or create an experience that would otherwise have been difficult to justify financially. Most importantly, the guest encounters the brand naturally rather than feeling like they have walked into an advertisement.\",{\"_183\":184},[1307],{\"_25\":153,\"_153\":1308},\"That creates an entirely different kind of value for everyone involved.\",{\"_183\":184},[1311],{\"_25\":153,\"_153\":1312},\"We are now starting to build relationships with companies that understand this model, and that is where I think it becomes really interesting. Once you know the brands that are open to creative partnerships, you can begin thinking differently when a client comes to you with a need. Instead of starting from zero every time, planners can become a bridge between brands looking for meaningful exposure and clients looking for exceptional products and experiences.\",{\"_183\":184},[1315],{\"_25\":153,\"_153\":1316},\"Owning venues has made that especially visible to me. If I know that thousands of guests, executives, couples, planners, and companies are going to move through our spaces, suddenly an espresso machine is not just an espresso machine. It is a product being used by people every week. Furniture is not simply furniture we needed to purchase. It is something clients sit on, photograph, ask about, and potentially want for their own spaces. A product can become part of the environment in a way that feels completely natural because it is actually being used.\",{\"_183\":184},[1319],{\"_25\":153,\"_153\":1320},\"What I think is changing, and what we are beginning to experiment with, is the possibility of making those relationships continuous.\",{\"_183\":184},[1323],{\"_25\":153,\"_153\":1324},\"The concept itself is not completely new. The events industry has always had versions of this. A coffee company might bring machines into an event, a beverage brand might provide product, or a rental company might contribute furniture in exchange for exposure. Those relationships have generally been attached to one event, one client, or one moment.\",{\"_183\":184},[1327],{\"_25\":153,\"_153\":1328},\"When we were building our venues, we started approaching companies whose products we genuinely wanted in our spaces. We had furniture donated and placed a plaque recognizing the company that provided it. We received an espresso machine that could live inside the venue rather than simply appearing for one event. These were not traditional sponsorships, and we were not asking brands to pay us to post about them. We were creating a physical place where their products could be experienced over and over again by the people walking through our doors.\",{\"_183\":184},[1331],{\"_25\":153,\"_153\":1332},\"I have started seeing this play out firsthand at ERIA, and it has changed the way I think about what partnerships between planners and brands could eventually look like.\",[1334],{\"_25\":173,\"_174\":1335,\"_104\":1336},{\"_183\":184},[1337,1338,1339,1340],{\"_25\":153,\"_178\":1344,\"_153\":643},{\"_25\":153,\"_153\":641},{\"_25\":153,\"_178\":1341,\"_153\":637},{\"_25\":153,\"_153\":635},[1342],{\"_25\":195,\"_174\":1343},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},[1345],{\"_25\":195,\"_174\":1346},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[1349],{\"_25\":153,\"_153\":1350},\"What makes this particularly interesting to me is that our influence works differently from traditional social media influence. A planner might not have hundreds of thousands of followers, but when a client who trusts them asks which hotel they should book for 100 guests, which furniture company they should use, or what espresso machine they should put in their home or office, that recommendation can be incredibly valuable. We are often making or influencing purchasing decisions at the exact moment someone is ready to spend.\",{\"_183\":184},[1353],{\"_25\":153,\"_153\":1354},\"That is a tremendous amount of influence, especially when you consider how many industries an event planner touches while producing a single event. We work with hotels, restaurants, fashion, beauty, transportation, entertainment, food and beverage, furniture, floral design, photography, technology, travel, wellness, and gifting, sometimes all within the same weekend. We are constantly discovering companies, trying products, building relationships, and deciding which ones are good enough to put in front of our clients.\",{\"_183\":184},[1357],{\"_25\":153,\"_153\":1358},\"I started thinking about this because I noticed how often our clients ask us questions that have nothing to do with the actual logistics of their event. They ask where they should stay, where they should go for dinner, which photographer we love, who makes the best florals, where we found a certain piece of furniture, what they should give their guests, or what we would do if it were our own event. These conversations happen so naturally that I do not think most planners stop to consider what they mean. Our clients are not only hiring us to execute an event. They are trusting our taste and asking us to help decide where they should spend their money.\",{\"_183\":184},[1361],{\"_25\":153,\"_153\":1362},\"When we hear the word “influencer,” most of us immediately think about social media. We think about someone with a large following recommending a hotel, restaurant, beauty product, or destination, and thousands of people seeing that recommendation. But the more time I spend working in events, the more I think we are overlooking another kind of influencer entirely: the event planner.\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt8b80605f98c60b60/6aac4b409f1e2178d7122db5/AdobeStock_2077958485.png\",[1368,1369,1370],\"Conference News\",{\"_494\":495,\"_496\":1367},\"/our-events\",{\"_110\":111,\"_96\":501,\"_502\":503,\"_504\":2156,\"_506\":2157,\"_122\":2158,\"_129\":2159,\"_510\":2157,\"_116\":2160,\"_112\":2160,\"_139\":2161,\"_137\":2162,\"_141\":208,\"_133\":1379,\"_135\":1367,\"_518\":2163,\"_145\":20,\"_146\":2164,\"_143\":2165},{\"_110\":111,\"_96\":501,\"_502\":503,\"_504\":1609,\"_506\":1610,\"_122\":1611,\"_129\":1612,\"_510\":1610,\"_116\":1613,\"_112\":1613,\"_139\":1614,\"_137\":1615,\"_141\":1616,\"_133\":134,\"_135\":136,\"_518\":1617,\"_145\":20,\"_146\":1618,\"_143\":1619},{\"_110\":111,\"_96\":501,\"_502\":503,\"_504\":1371,\"_506\":1372,\"_122\":1373,\"_129\":1374,\"_510\":1375,\"_116\":1376,\"_112\":1376,\"_139\":1377,\"_137\":1378,\"_141\":208,\"_133\":1379,\"_135\":1367,\"_518\":1380,\"_145\":20,\"_146\":1381,\"_143\":1382},{\"_767\":1608,\"_769\":113},\"Introducing  Our Speakers for A Taste of Cater+Event\",\"At A Taste of Cater+Event (taking place Wednesday, November 11th at Fulton Alley in New Orleans), industry leaders will share the insight, creativity, and experience behind unforgettable guest experiences.\",[1387,1388,1389,1390,1391,1392,1393,1394,1395,1396,1397,1398,1399,1400,1401,1402,1403,1404,1405,1406,1407,1408,1409,1410,1411,1412],\" Introducing  Our Speakers for A Taste of Cater+Event\",\"/our-events/introducing-our-taste-of-cater-event-speakers\",{},\"Oct 14, 2026\",\"Our Events\",[1384],{\"_148\":20,\"_149\":20},{\"_150\":20,\"_151\":1383},[],{\"_40\":51,\"_525\":1385,\"_195\":1386},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt10c2ad054f4f0f9d/69e8eb12b14e606f67fb9a7f/c_e_header_logo_white.png\",\"/author/cater-event\",{\"_25\":173,\"_174\":1596,\"_104\":1597},{\"_25\":420,\"_104\":1570},{\"_25\":173,\"_174\":1566,\"_104\":1567},{\"_25\":126,\"_174\":1562,\"_104\":1563},{\"_25\":173,\"_174\":1558,\"_104\":1559},{\"_25\":173,\"_174\":1551,\"_104\":1552},{\"_25\":173,\"_174\":1547,\"_104\":1548},{\"_25\":126,\"_174\":1543,\"_104\":1544},{\"_25\":173,\"_174\":1539,\"_104\":1540},{\"_25\":173,\"_174\":1532,\"_104\":1533},{\"_25\":173,\"_174\":1528,\"_104\":1529},{\"_25\":126,\"_174\":1524,\"_104\":1525},{\"_25\":173,\"_174\":1518,\"_104\":1519},{\"_25\":173,\"_174\":1508,\"_104\":1509},{\"_25\":173,\"_174\":1498,\"_104\":1499},{\"_25\":173,\"_174\":1491,\"_104\":1492},{\"_25\":173,\"_174\":1487,\"_104\":1488},{\"_25\":173,\"_174\":1477,\"_104\":1478},{\"_25\":173,\"_174\":1470,\"_104\":1471},{\"_25\":173,\"_174\":1466,\"_104\":1467},{\"_25\":173,\"_174\":1462,\"_104\":1463},{\"_25\":173,\"_174\":1454,\"_104\":1455},{\"_25\":126,\"_174\":1449,\"_104\":1450},{\"_25\":173,\"_174\":1426,\"_104\":1427},{\"_25\":173,\"_174\":1422,\"_104\":1423},{\"_25\":173,\"_174\":1413,\"_104\":1414},{\"_183\":184},[1415],{\"_25\":153,\"_178\":1416,\"_153\":1417},[1418,1419],\"REGISTER NOW\",{\"_25\":195,\"_174\":1420},{\"_25\":182},{\"_197\":1421,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://caterevent.informaconnect.com/2026/registrations/Registration?_sp=7b6c741c-dc1e-4f41-b336-4a3abe9ce8a1.1791218021787\u0026_mc=em_CE27_A_Keynote_Emril_YE_101326\u0026_gl=1*ylaax6*_gcl_aw*R0NMLjE3ODgzNTg4NDAuQ2owS0NRandrdF9VQmhETUFSSXNBTHBuT0F5dXFOUXJ1V3JEYzROY25VMXJ3d3FCMmtJeG9WYVYwbU4zV3ZDbXNXYzZUdF9SN3ZtcWxpa2FBaTNURUFMd193Y0I.*_gcl_au*MTQ3NDM3ODE3OS4xNzkwNzc2NjU0Li0uLS4xNzkwNzc2NjYwLjExNzc3Njg0MzUuMTc5MTIxMjY1NC4xNzkxMjE3NzMy*_ga*MTk4NjcxOTk2Mi4xNzc4NTE4NDAw*_ga_CM38S3JK2J*czE3OTEyMTQ1NzUkbzU3JGcxJHQxNzkxMjE3ODcyJGo2MCRsMCRoMA..*_ga_W0SCESV8RP*czE3OTEyMTI2NDkkbzQkZzEkdDE3OTEyMTc4NzIkajYwJGwwJGgw*_ga_QHYSZKBGPJ*czE3OTEyMTI2NDkkbzQkZzEkdDE3OTEyMTc4NzIkajYwJGwwJGgw\",{\"_183\":184},[1424],{\"_25\":153,\"_153\":1425},\"So come get inspired in November—and then join us again in March for the full Cater+Event experience.\",{\"_183\":184},[1428,1429,1430,1431,1432,1433],{\"_25\":153,\"_153\":1448},{\"_25\":153,\"_178\":1445,\"_153\":1446},{\"_25\":153,\"_153\":1444},{\"_25\":153,\"_178\":1441,\"_153\":1442},{\"_25\":153,\"_178\":1435,\"_153\":1436},{\"_25\":153,\"_153\":1434},\" a powerful trailblazer you will have a front of house seat to experience!\",[1437,1438],\" In Conversation with Emeril Lagasse at Cater+Event,\",{\"_25\":195,\"_174\":1439},{\"_25\":182},{\"_197\":1440,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://informaconnect.com/cater-event/openingkeynote/\",[1443],\"VIP access to Cater+Event's opening keynote,\",{\"_25\":182},\" PLUS \",[1447],\"$100 off your conference pass to Cater+Event 2027\",{\"_25\":182},\"Register and receive an exclusive code for \",{\"_183\":184,\"_207\":1453},[1451],{\"_25\":153,\"_153\":1452},\"And This Is Just the Beginning\",4,{\"_183\":184},[1456],{\"_25\":153,\"_178\":1457,\"_153\":1458},[1459,1460],\"Register for A Taste of Cater+Event\",{\"_25\":195,\"_174\":1461},{\"_25\":182},{\"_197\":1421,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[1464],{\"_25\":153,\"_153\":1465},\"Come ready to listen, participate, and discover ideas that can help move your business—and your next event—forward.\",{\"_183\":184},[1468],{\"_25\":153,\"_153\":1469},\"Expect less sitting and listening—and more conversation, participation and connection.\",{\"_183\":184},[1472],{\"_25\":120,\"_174\":1473},{\"_183\":184,\"_767\":1474,\"_769\":1475,\"_108\":-5,\"_771\":1476},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blte958a2c5abc0066b/6ac3d3071cfa736702a10aed/image1.png\",\"image1.png\",{\"_773\":103},{\"_183\":184},[1479,1480,1481],{\"_25\":153,\"_153\":1486},{\"_25\":153,\"_178\":1483,\"_153\":1484},{\"_25\":153,\"_153\":1482},\" will guide the afternoon, bringing his signature energy, curiosity and audience interaction to the experience.\",[1485],\"Wayne Hoffman\",{\"_25\":182},\"Additionally, Cater+Event favorite \",{\"_183\":184},[1489],{\"_25\":153,\"_153\":1490},\"This is more than a day of programming. It’s a chance to connect with people who understand the pressure, possibility, and creativity behind every event.\",{\"_183\":184},[1493],{\"_25\":120,\"_174\":1494},{\"_183\":184,\"_767\":1495,\"_769\":1496,\"_108\":-5,\"_771\":1497},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltf1d7f590b2902faa/6ac3d21234bb67031db71d99/resized-Seymore-Boris-copy-3537660c2f5a309da979ae94ec7a0a73.png\",\"resized-Seymore-Boris-copy-3537660c2f5a309da979ae94ec7a0a73.png\",{\"_773\":103},{\"_183\":184},[1500,1501,1502],{\"_25\":153,\"_153\":1507},{\"_25\":153,\"_178\":1504,\"_153\":1505},{\"_25\":153,\"_153\":1503},\" for insight, conversation, and ideas inspired by the details that transform a gathering into an experience guests remember.\",[1506],\"A Taste of Cater+Event\",{\"_25\":182},\"Join Boris at \",{\"_183\":184},[1510,1511,1512],{\"_25\":153,\"_153\":1517},{\"_25\":153,\"_178\":1514,\"_153\":1515},{\"_25\":153,\"_153\":1513},\", Boris Seymore knows what it takes to establish the tone for a memorable celebration.\",[1516],\"Opening Night Party Chair\",{\"_25\":182},\"As \",{\"_183\":184},[1520],{\"_25\":153,\"_178\":1521,\"_153\":1522},[1523],\"Cater+Event 2027 Opening Night Party Chair\",{\"_25\":182},{\"_183\":184,\"_207\":208},[1526],{\"_25\":153,\"_153\":1527},\"Boris Seymore\",{\"_183\":184},[1530],{\"_25\":153,\"_153\":1531},\"From elevating the guest experience to navigating the everyday realities of producing exceptional events, Rosie will share perspectives relevant to the work happening behind the scenes—and in front of guests—every day.\",{\"_183\":184},[1534],{\"_25\":120,\"_174\":1535},{\"_183\":184,\"_767\":1536,\"_769\":1537,\"_108\":-5,\"_771\":1538},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt611b820a9ce83a8d/6ac3d200dc6c9ec90201b9a3/resized-Gizelt-Rosie-Brand-Session-Images-by-Amalie-Orrange-The-Branded-Boss-Lady09-6b445a57ae79aac6de231bb32a0edd74.png\",\"resized-Gizelt-Rosie-Brand-Session-Images-by-Amalie-Orrange-The-Branded-Boss-Lady09-6b445a57ae79aac6de231bb32a0edd74.png\",{\"_773\":103},{\"_183\":184},[1541],{\"_25\":153,\"_153\":1542},\"Rosie Giszelt will take the stage for a five-minute preview of her session, followed by an afternoon opportunity for candid conversation and audience questions.\",{\"_183\":184,\"_207\":208},[1545],{\"_25\":153,\"_153\":1546},\"Rosie Giszelt\",{\"_183\":184},[1549],{\"_25\":153,\"_153\":1550},\"Expect a fresh perspective on the opportunities shaping the catering and events landscape—and practical insight you can bring back to your team.\",{\"_183\":184},[1553],{\"_25\":120,\"_174\":1554},{\"_183\":184,\"_767\":1555,\"_769\":1556,\"_108\":-5,\"_771\":1557},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt31dabdd49195684e/6ac3d1f10022fa6a8bf8ccaf/resized-Brink-Adrienne-1c11c628dd4f27576e164693b2287d04.png\",\"resized-Brink-Adrienne-1c11c628dd4f27576e164693b2287d04.png\",{\"_773\":103},{\"_183\":184},[1560],{\"_25\":153,\"_153\":1561},\"Adrienne Brink will offer a fast-paced, five-minute preview of her upcoming session, giving attendees an early look at the ideas, inspiration, and actionable takeaways to come.\",{\"_183\":184,\"_207\":208},[1564],{\"_25\":153,\"_153\":1565},\"Adrienne Brink\",{\"_183\":184},[1568],{\"_25\":153,\"_153\":1569},\"Whether you’re looking for new ways to delight clients, strengthen your event strategy, or bring a fresh edge to your next proposal, these conversations are designed to leave you inspired—and ready to put ideas into action.\",[1571],{\"_25\":173,\"_174\":1572,\"_104\":1573},{\"_183\":184},[1574,1575,1576,1577,1578,1579,1580,1581,1582,1583,1584,1585],{\"_25\":153,\"_153\":1595},{\"_25\":866},{\"_25\":153,\"_153\":1594},{\"_25\":866},{\"_25\":153,\"_153\":1593},{\"_25\":866},{\"_25\":153,\"_153\":1592},{\"_25\":866},{\"_25\":153,\"_153\":1591},{\"_25\":866},{\"_25\":153,\"_153\":1590},{\"_25\":153,\"_178\":1586,\"_153\":1587},[1588],\"https://link.informa.com/Gmn\",{\"_25\":195,\"_174\":1589},{\"_197\":433,\"_199\":200,\"_201\":-5,\"_202\":-5},\"Register now and take advantage of Early Bird savings: Register now and take advantage of Early Bird savings: \",\"* Limited time offer – act fast before it's gone\",\"* Plan ahead and budget smarter for your business\",\"* Secure your spot before prices increase\",\"* Save significantly compared to standard registration\",\"Lock in your savings with Early Bird Rates! Don't miss your chance to register at the lowest rate available for Cater+Event 2027. Early bird pricing gives you access to the same incredible experience for less:\",{\"_183\":184},[1598,1599,1600],{\"_25\":153,\"_153\":1607},{\"_25\":153,\"_178\":1602,\"_153\":1505},{\"_25\":153,\"_153\":1601},\" (taking place Wednesday, November 11th at Fulton Alley in New Orleans), industry leaders will share the insight, creativity, and experience behind unforgettable guest experiences.\",[1603,1604],{\"_25\":195,\"_174\":1605},{\"_25\":182},{\"_197\":1606,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://informaconnect.com/cater-event/a-taste-of-caterevent/?_gl=1*hagonv*_gcl_aw*R0NMLjE3ODgzNTg4NDAuQ2owS0NRandrdF9VQmhETUFSSXNBTHBuT0F5dXFOUXJ1V3JEYzROY25VMXJ3d3FCMmtJeG9WYVYwbU4zV3ZDbXNXYzZUdF9SN3ZtcWxpa2FBaTNURUFMd193Y0I.*_gcl_au*MTQ3NDM3ODE3OS4xNzkwNzc2NjU0Li0uLS4xNzkwNzc2NjYwLjExNzc3Njg0MzUuMTc5MTIxMjY1NC4xNzkxMjE2Mzgw*_ga*MTk4NjcxOTk2Mi4xNzc4NTE4NDAw*_ga_W0SCESV8RP*czE3OTEyMTI2NDkkbzQkZzEkdDE3OTEyMTYzODIkajU4JGwwJGgw*_ga_QHYSZKBGPJ*czE3OTEyMTI2NDkkbzQkZzEkdDE3OTEyMTYzODIkajU4JGwwJGgw\",\"At \",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt50c5191d6298f787/6ac3d322fd470583461bdf88/AdobeStock_210250823.png\",{\"_767\":2155,\"_769\":1610},\"How (and Why) to Enter Your Event for an Award\",\"Solutions to three of the biggest challenges\",[1625,1626,1627,1628,1629,1630,1631,1632,1633,1634,1635,1636,1637,1638,1639,1640,1641,1642,1643,1644,1645,1646,1647,1648,1649,1650,1651,1652,1653,1654,1655,1656,1657,1658,1659,1660,1661],\"/awards/how-and-why-to-enter-your-event-for-an-award\",{},\"Oct 22, 2026\",6,[1621],{\"_148\":20,\"_149\":20},{\"_150\":20,\"_151\":1620},[],{\"_40\":1622,\"_525\":1623,\"_195\":1624},\"Liese Gardner\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt6cd262b3641ec309/671923b1c3b38ddeb0d53a72/7.jfif\",\"/author/liese-gardner\",{\"_25\":173,\"_174\":2137,\"_104\":2138},{\"_25\":173,\"_174\":2133,\"_104\":2134},{\"_25\":173,\"_174\":2129,\"_104\":2130},{\"_25\":420,\"_104\":2115},{\"_25\":173,\"_174\":2111,\"_104\":2112},{\"_25\":126,\"_174\":2107,\"_104\":2108},{\"_25\":1932,\"_174\":2084,\"_104\":2085},{\"_25\":126,\"_174\":2080,\"_104\":2081},{\"_25\":173,\"_174\":2068,\"_104\":2069},{\"_25\":126,\"_174\":2064,\"_104\":2065},{\"_25\":173,\"_174\":2060,\"_104\":2061},{\"_25\":420,\"_104\":2046},{\"_25\":173,\"_174\":2042,\"_104\":2043},{\"_25\":126,\"_174\":2038,\"_104\":2039},{\"_25\":233,\"_104\":2004},{\"_25\":126,\"_174\":2000,\"_104\":2001},{\"_25\":173,\"_174\":1996,\"_104\":1997},{\"_25\":173,\"_174\":1992,\"_104\":1993},{\"_25\":1932,\"_174\":1933,\"_104\":1934},{\"_25\":173,\"_174\":1928,\"_104\":1929},{\"_25\":126,\"_174\":1924,\"_104\":1925},{\"_25\":173,\"_174\":1921,\"_104\":1922},{\"_25\":173,\"_174\":1916,\"_104\":1917},{\"_25\":233,\"_104\":1867},{\"_25\":173,\"_174\":1862,\"_104\":1863},{\"_25\":233,\"_104\":1771},{\"_25\":173,\"_174\":1760,\"_104\":1761},{\"_25\":173,\"_174\":1744,\"_104\":1745},{\"_25\":126,\"_174\":1740,\"_104\":1741},{\"_25\":173,\"_174\":1736,\"_104\":1737},{\"_25\":233,\"_104\":1721},{\"_25\":173,\"_174\":1712,\"_104\":1713},{\"_25\":126,\"_174\":1708,\"_104\":1709},{\"_25\":233,\"_104\":1686},{\"_25\":173,\"_174\":1674,\"_104\":1675},{\"_25\":173,\"_174\":1667,\"_104\":1668},{\"_25\":173,\"_174\":1662,\"_104\":1663},{\"_183\":184},[1664],{\"_25\":153,\"_178\":1665,\"_153\":180},[1666],{\"_25\":182},{\"_183\":184},[1669],{\"_25\":120,\"_174\":1670},{\"_183\":184,\"_767\":1671,\"_769\":1672,\"_108\":-5,\"_771\":1673},\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltb27ca409ff5eb146/6ab3eca6e144f38026aec00f/Screen_Shot_2020-09-23_at_12.01.48_PM.png\",\"Screen_Shot_2020-09-23_at_12.01.48_PM.png\",{\"_773\":103},{\"_183\":184},[1676,1677,1678],{\"_25\":153,\"_153\":1685},{\"_25\":153,\"_178\":1680,\"_153\":1681},{\"_25\":153,\"_153\":1679},\", March 22-25, 2027, in the heart of New Orleans, LA. This is more than an award—it's your invitation to be recognized on one of the industry's biggest stages, surrounded by peers who represent the pinnacle of excellence. Submit today and prepare to take your well-deserved bow!\",[1682],\"Cater+Event 2027\",{\"_25\":195,\"_174\":1683},{\"_197\":1684,\"_199\":200,\"_201\":-5,\"_202\":-5},\" https://caterevent.informaconnect.com/2027/registrations/ATTENDEE?hsad_x_x_x_x_x_CEmedia_10-16-2026\u0026utm_source=cstse\u0026utm_medium=organic-digital\u0026utm_campaign=ce_media_website\",\"The clock is ticking—secure your spot among the industry's finest by submitting your entry now! Recipients will be celebrated at \",[1687,1688,1689],{\"_25\":250,\"_104\":1702},{\"_25\":250,\"_104\":1696},{\"_25\":250,\"_104\":1690},[1691],{\"_25\":173,\"_174\":1692,\"_104\":1693},{\"_183\":184},[1694],{\"_25\":153,\"_153\":1695},\"Friday, November 27, 2026 | Late Bird submission deadline ($175 fee)\",[1697],{\"_25\":173,\"_174\":1698,\"_104\":1699},{\"_183\":184},[1700],{\"_25\":153,\"_153\":1701},\"Saturday, October 31, 2026 | Regular submission deadline ($125 fee)\",[1703],{\"_25\":173,\"_174\":1704,\"_104\":1705},{\"_183\":184},[1706],{\"_25\":153,\"_153\":1707},\"September 1, 2025-October 31, 2026 | Eligibility Period for Entries\",{\"_183\":184,\"_207\":208},[1710],{\"_25\":153,\"_153\":1711},\"Important dates\",{\"_183\":184},[1714,1715],{\"_25\":153,\"_153\":1720},{\"_25\":153,\"_178\":1716,\"_153\":1717},[1718],\"https://form.jotform.com/242904070615047\",{\"_25\":195,\"_174\":1719},{\"_197\":1717,\"_199\":200,\"_201\":-5,\"_202\":-5},\"If you are interested in helping select the 2027 Cater+Event Gala Award recipients, please complete our interest form: \",[1722,1723],{\"_25\":250,\"_104\":1730},{\"_25\":250,\"_104\":1724},[1725],{\"_25\":173,\"_174\":1726,\"_104\":1727},{\"_183\":184},[1728],{\"_25\":153,\"_153\":1729},\"A complimentary exhibit hall pass during Cater+Event 2027 in New Orleans\",[1731],{\"_25\":173,\"_174\":1732,\"_104\":1733},{\"_183\":184},[1734],{\"_25\":153,\"_153\":1735},\"A discounted ticket to the Closing Night Celebration\",{\"_183\":184},[1738],{\"_25\":153,\"_153\":1739},\"We are currently looking for volunteers to help judge submissions for the 2027 Cater+Event Gala Awards. As a thank you for time and committment to help judge the awards, all volunteers will receive:\",{\"_183\":184,\"_207\":208},[1742],{\"_25\":153,\"_153\":1743},\"Interested in being a judge?\",{\"_183\":184},[1746,1747,1748,1749],{\"_25\":153,\"_153\":1759},{\"_25\":153,\"_178\":1755,\"_153\":1756},{\"_25\":153,\"_153\":1754},{\"_25\":153,\"_178\":1750,\"_153\":1751},[1752],\"https://ace-gala.awardsplatform.com/\",{\"_25\":195,\"_174\":1753},{\"_197\":1751,\"_199\":200,\"_201\":-5,\"_202\":-5},\" at \",[1757],\"awards portal\",{\"_25\":195,\"_174\":1758},{\"_197\":1751,\"_199\":200,\"_201\":-5,\"_202\":-5},\"To submit an entry to this year's Cater+Event Gala Awards, please visit our \",{\"_183\":184},[1762,1763,1764,1765,1766],{\"_25\":153,\"_153\":232},{\"_25\":153,\"_178\":1769,\"_153\":230},{\"_25\":153,\"_153\":228},{\"_25\":153,\"_178\":1767,\"_153\":226},{\"_25\":153,\"_153\":224},[1768],{\"_25\":182},[1770],{\"_25\":182},[1772,1773,1774,1775,1776,1777,1778,1779,1780,1781,1782,1783,1784,1785,1786],{\"_25\":250,\"_104\":1857},{\"_25\":250,\"_104\":1852},{\"_25\":250,\"_104\":1847},{\"_25\":250,\"_104\":1842},{\"_25\":250,\"_104\":1837},{\"_25\":250,\"_104\":1832},{\"_25\":250,\"_104\":1827},{\"_25\":250,\"_104\":1822},{\"_25\":250,\"_104\":1817},{\"_25\":250,\"_104\":1812},{\"_25\":250,\"_104\":1807},{\"_25\":250,\"_104\":1802},{\"_25\":250,\"_104\":1797},{\"_25\":250,\"_104\":1792},{\"_25\":250,\"_104\":1787},[1788],{\"_25\":173,\"_174\":1789,\"_104\":1790},{\"_183\":184},[1791],{\"_25\":153,\"_153\":256},[1793],{\"_25\":173,\"_174\":1794,\"_104\":1795},{\"_183\":184},[1796],{\"_25\":153,\"_153\":262},[1798],{\"_25\":173,\"_174\":1799,\"_104\":1800},{\"_183\":184},[1801],{\"_25\":153,\"_153\":268},[1803],{\"_25\":173,\"_174\":1804,\"_104\":1805},{\"_183\":184},[1806],{\"_25\":153,\"_153\":274},[1808],{\"_25\":173,\"_174\":1809,\"_104\":1810},{\"_183\":184},[1811],{\"_25\":153,\"_153\":280},[1813],{\"_25\":173,\"_174\":1814,\"_104\":1815},{\"_183\":184},[1816],{\"_25\":153,\"_153\":286},[1818],{\"_25\":173,\"_174\":1819,\"_104\":1820},{\"_183\":184},[1821],{\"_25\":153,\"_153\":292},[1823],{\"_25\":173,\"_174\":1824,\"_104\":1825},{\"_183\":184},[1826],{\"_25\":153,\"_153\":298},[1828],{\"_25\":173,\"_174\":1829,\"_104\":1830},{\"_183\":184},[1831],{\"_25\":153,\"_153\":304},[1833],{\"_25\":173,\"_174\":1834,\"_104\":1835},{\"_183\":184},[1836],{\"_25\":153,\"_153\":310},[1838],{\"_25\":173,\"_174\":1839,\"_104\":1840},{\"_183\":184},[1841],{\"_25\":153,\"_153\":316},[1843],{\"_25\":173,\"_174\":1844,\"_104\":1845},{\"_183\":184},[1846],{\"_25\":153,\"_153\":322},[1848],{\"_25\":173,\"_174\":1849,\"_104\":1850},{\"_183\":184},[1851],{\"_25\":153,\"_153\":328},[1853],{\"_25\":173,\"_174\":1854,\"_104\":1855},{\"_183\":184},[1856],{\"_25\":153,\"_153\":334},[1858],{\"_25\":173,\"_174\":1859,\"_104\":1860},{\"_183\":184},[1861],{\"_25\":153,\"_153\":340},{\"_183\":184},[1864],{\"_25\":153,\"_178\":1865,\"_153\":345},[1866],{\"_25\":182},[1868,1869,1870,1871,1872,1873,1874,1875],{\"_25\":250,\"_104\":1911},{\"_25\":250,\"_104\":1906},{\"_25\":250,\"_104\":1901},{\"_25\":250,\"_104\":1896},{\"_25\":250,\"_104\":1891},{\"_25\":250,\"_104\":1886},{\"_25\":250,\"_104\":1881},{\"_25\":250,\"_104\":1876},[1877],{\"_25\":173,\"_174\":1878,\"_104\":1879},{\"_183\":184},[1880],{\"_25\":153,\"_153\":371},[1882],{\"_25\":173,\"_174\":1883,\"_104\":1884},{\"_183\":184},[1885],{\"_25\":153,\"_153\":377},[1887],{\"_25\":173,\"_174\":1888,\"_104\":1889},{\"_183\":184},[1890],{\"_25\":153,\"_153\":274},[1892],{\"_25\":173,\"_174\":1893,\"_104\":1894},{\"_183\":184},[1895],{\"_25\":153,\"_153\":280},[1897],{\"_25\":173,\"_174\":1898,\"_104\":1899},{\"_183\":184},[1900],{\"_25\":153,\"_153\":383},[1902],{\"_25\":173,\"_174\":1903,\"_104\":1904},{\"_183\":184},[1905],{\"_25\":153,\"_153\":389},[1907],{\"_25\":173,\"_174\":1908,\"_104\":1909},{\"_183\":184},[1910],{\"_25\":153,\"_153\":395},[1912],{\"_25\":173,\"_174\":1913,\"_104\":1914},{\"_183\":184},[1915],{\"_25\":153,\"_153\":401},{\"_183\":184},[1918],{\"_25\":153,\"_178\":1919,\"_153\":406},[1920],{\"_25\":182},{\"_183\":184},[1923],{\"_25\":153,\"_153\":411},{\"_183\":184,\"_207\":208},[1926],{\"_25\":153,\"_153\":1927},\"Get your submissions in now\",{\"_183\":184},[1930],{\"_25\":153,\"_153\":1931},\"Now that you've addressed those hesitations holding you back, seize this opportunity—don't miss another chance to claim the recognition you deserve! Submit your entry today and take your place among the industry's elite!\",\"orderedList\",{\"_1990\":1991},[1935,1936,1937,1938,1939],{\"_25\":250,\"_104\":1980},{\"_25\":250,\"_104\":1970},{\"_25\":250,\"_104\":1960},{\"_25\":250,\"_104\":1950},{\"_25\":250,\"_104\":1940},[1941],{\"_25\":173,\"_174\":1942,\"_104\":1943},{\"_183\":184},[1944,1945],{\"_25\":153,\"_178\":1947,\"_153\":1948},{\"_25\":153,\"_153\":1946},\"Every winning entry earns a personalized engraved Cater+Event Gala Awards trophy along with digital credentials to showcase on your website and in email signatures.\",[1949],\"Celebrate with tangible recognition. \",{\"_25\":182},[1951],{\"_25\":173,\"_174\":1952,\"_104\":1953},{\"_183\":184},[1954,1955],{\"_25\":153,\"_178\":1957,\"_153\":1958},{\"_25\":153,\"_153\":1956},\" Receive prominent feature placements online and throughout Cater+Event's social channels, plus coverage in leading industry publications—expanding your reach and strengthening your brand's credibility.\",[1959],\"Generate powerful press and publicity.\",{\"_25\":182},[1961],{\"_25\":173,\"_174\":1962,\"_104\":1963},{\"_183\":184},[1964,1965],{\"_25\":153,\"_178\":1967,\"_153\":1968},{\"_25\":153,\"_153\":1966},\" Recognition isn't merely a fleeting celebration—it's a strategic asset that creates pathways to collaborations and ventures that were once beyond your grasp.\",[1969],\"Unlock access to premium opportunities.\",{\"_25\":182},[1971],{\"_25\":173,\"_174\":1972,\"_104\":1973},{\"_183\":184},[1974,1975],{\"_25\":153,\"_178\":1977,\"_153\":1978},{\"_25\":153,\"_153\":1976},\" A Cater+Event Gala Award on your resume signals excellence, making you the preferred partner for discerning clients who demand nothing less than exceptional quality.\",[1979],\"Capture the interest of elite clientele.\",{\"_25\":182},[1981],{\"_25\":173,\"_174\":1982,\"_104\":1983},{\"_183\":184},[1984,1985],{\"_25\":153,\"_178\":1987,\"_153\":1988},{\"_25\":153,\"_153\":1986},\" Earning recognition as an award-winning event producer positions you as a leading authority, establishing you as the premier choice for groundbreaking and memorable experiences.\",[1989],\"Transform your industry standing.\",{\"_25\":182},\"start\",1,{\"_183\":184},[1994],{\"_25\":153,\"_153\":1995},\"Securing a Cater+Event Gala Award elevates your achievements, your team's reputation, and your professional profile across the industry. Expect unmatched credibility, amplified reach, press coverage, fresh client prospects, and a place among the most respected leaders in the events world.\",{\"_183\":184},[1998],{\"_25\":153,\"_153\":1999},\"The accolade itself is just the beginning—the true impact extends far beyond the physical award.\",{\"_183\":184,\"_207\":208},[2002],{\"_25\":153,\"_153\":2003},\"Five reasons why awards matter\",[2005,2006,2007],{\"_25\":250,\"_104\":2028},{\"_25\":250,\"_104\":2018},{\"_25\":250,\"_104\":2008},[2009],{\"_25\":173,\"_174\":2010,\"_104\":2011},{\"_183\":184},[2012,2013],{\"_25\":153,\"_178\":2015,\"_153\":2016},{\"_25\":153,\"_153\":2014},\" Why use questions? They stimulate cognitive engagement and draw the reader back into your narrative after reviewing countless entries.\",[2017],\"Energize the judge with a conversational style and strategic questions.\",{\"_25\":182},[2019],{\"_25\":173,\"_174\":2020,\"_104\":2021},{\"_183\":184},[2022,2023],{\"_25\":153,\"_178\":2025,\"_153\":2026},{\"_25\":153,\"_153\":2024},\"Overcoming obstacles is the primary reason events earn awards, though these challenges don't need to be monumental.\",[2027],\"Open with your biggest challenge and emphasize it throughout. \",{\"_25\":182},[2029],{\"_25\":173,\"_174\":2030,\"_104\":2031},{\"_183\":184},[2032,2033],{\"_25\":153,\"_178\":2035,\"_153\":2036},{\"_25\":153,\"_153\":2034},\"Judges review hundreds of submissions. Like anyone processing large volumes of information, they want the key points immediately. Why does this event deserve recognition? What sets it apart? Lead with these answers.\",[2037],\"Write directly to the judge. \",{\"_25\":182},{\"_183\":184,\"_207\":208},[2040],{\"_25\":153,\"_153\":2041},\"Crafting a stronger entry\",{\"_183\":184},[2044],{\"_25\":153,\"_153\":2045},\"To assess your readiness for major categories like Outstanding Caterer of the Year or Designer of the Year, conduct a thorough review of your previous year's accomplishments. It's easy to lose sight of everything you've achieved. Go back month by month, document your projects, and review the event photography you have archived. Amazed by the caliber of work you produced? Then it's time to prepare your submission!\",[2047],{\"_25\":173,\"_174\":2048,\"_104\":2049},{\"_183\":184},[2050,2051,2052,2053],{\"_25\":153,\"_153\":439},{\"_25\":153,\"_178\":2057,\"_153\":436},{\"_25\":153,\"_153\":434},{\"_25\":153,\"_178\":2054,\"_153\":430},[2055],{\"_25\":195,\"_174\":2056},{\"_197\":1684,\"_199\":200,\"_201\":-5,\"_202\":-5},[2058],{\"_25\":195,\"_174\":2059},{\"_197\":1684,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[2062],{\"_25\":153,\"_153\":2063},\"While this question is inherently subjective, you likely already sense your event—or your work—stands out based on client feedback alone. Were your clients delighted with the results? Absolutely. Did you go above and beyond to deliver excellence? Without question. That confidence should affirm that both your events and your company merit consideration.\",{\"_183\":184,\"_207\":208},[2066],{\"_25\":153,\"_153\":2067},\"Challenge #3: How do I know if my event or company is worthy of recognition?\",{\"_183\":184},[2070,2071,2072],{\"_25\":153,\"_153\":2079},{\"_25\":153,\"_178\":2074,\"_153\":2075},{\"_25\":153,\"_153\":2073},\" has been significantly simplified. The Cater+Event Gala Awards, for example, now emphasize visual storytelling—which is why high-quality imagery is essential. And if you do invest time crafting written descriptions, leverage that content across your social media, email campaigns, and blog posts. There's absolutely no penalty for using descriptions or images that have already been featured elsewhere.\",[2076],\"the process\",{\"_25\":195,\"_174\":2077},{\"_197\":2078,\"_199\":200,\"_201\":-5,\"_202\":-5},\"/awards/how-to-enter-the-ace-awards-win-\",\"We hear you! Award entries used to require extensive questionnaires and lengthy written responses. However, \",{\"_183\":184,\"_207\":208},[2082],{\"_25\":153,\"_153\":2083},\"Challenge #2: The submission process is too time-consuming\",{\"_1990\":1991},[2086,2087,2088],{\"_25\":250,\"_104\":2101},{\"_25\":250,\"_104\":2095},{\"_25\":250,\"_104\":2089},[2090],{\"_25\":173,\"_174\":2091,\"_104\":2092},{\"_183\":184},[2093],{\"_25\":153,\"_153\":2094},\"Submit the work you're passionate about. You can't predict what the competition looks like. A category you're interested in might have limited entries, significantly improving your odds of recognition.\",[2096],{\"_25\":173,\"_174\":2097,\"_104\":2098},{\"_183\":184},[2099],{\"_25\":153,\"_153\":2100},\"Select your most impressive events that naturally align with the available categories. While this may seem straightforward, many professionals make the mistake of forcing an event into an ill-fitting category—an approach that rarely succeeds.\",[2102],{\"_25\":173,\"_174\":2103,\"_104\":2104},{\"_183\":184},[2105],{\"_25\":153,\"_153\":2106},\"If you experienced an exceptional year, consider submitting multiple events. Success often comes down to strategic volume.\",{\"_183\":184,\"_207\":208},[2109],{\"_25\":153,\"_153\":2110},\"Challenge #1: I'm unsure which event to submit\",{\"_183\":184},[2113],{\"_25\":153,\"_153\":2114},\"Earning an award—or even securing a nomination (because yes, being nominated truly is an achievement worth celebrating!)—delivers substantial advantages. But first, let's tackle some frequent questions and hesitations that catering and event professionals face when considering award submissions.\",[2116],{\"_25\":173,\"_174\":2117,\"_104\":2118},{\"_183\":184},[2119,2120,2121,2122],{\"_25\":153,\"_178\":2126,\"_153\":643},{\"_25\":153,\"_153\":641},{\"_25\":153,\"_178\":2123,\"_153\":637},{\"_25\":153,\"_153\":635},[2124],{\"_25\":195,\"_174\":2125},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},[2127],{\"_25\":195,\"_174\":2128},{\"_197\":640,\"_199\":200,\"_201\":-5,\"_202\":-5},{\"_183\":184},[2131],{\"_25\":153,\"_153\":2132},\"What's preventing you from accessing some of the most valuable team motivation, credible third-party validation, and marketing assets available as a reward for all your dedication and effort?\",{\"_183\":184},[2135],{\"_25\":153,\"_153\":2136},\"Yet somehow, the submission window closes, and another year slips away along with your opportunity for industry recognition.\",{\"_183\":184},[2139,2140,2141,2142,2143],{\"_25\":153,\"_153\":2154},{\"_25\":153,\"_178\":2149,\"_153\":2150},{\"_25\":153,\"_153\":2148},{\"_25\":153,\"_178\":2145,\"_153\":471},{\"_25\":153,\"_153\":2144},\".\",[2146],{\"_25\":195,\"_174\":2147},{\"_197\":722,\"_199\":200,\"_201\":-5,\"_202\":-5},\": stunning design, meaningful impact, and creative excellence at every turn. The time has come to claim the accolades you've earned—you're more than ready to enter the \",[2151],\"recognition\",{\"_25\":195,\"_174\":2152},{\"_197\":2153,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.cater-event.com/program/ace-gala-awards\",\"Your event is a clear contender for \",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/blt1662c8f1bda9d84a/6accf9c31626403956605333/Awards_2025_(4).PNG\",{\"_767\":2342,\"_769\":113},\"Your Exclusive Invitation Awaits\",\"The catering and events industry is evolving fast—and you're invited to experience what's next before anyone else. A Taste of Cater+Event is your exclusive, high-energy preview of the innovation, connections, and excitement heading to New Orleans in 2027. This isn't just another industry gathering—it's your VIP pass to the future, delivered well ahead of the crowd.\",[2168,2169,2170,2171,2172,2173,2174,2175,2176,2177,2178,2179,2180,2181,2182,2183],\"/our-events/your-exclusive-invitation-awaits\",{},\"Oct 25, 2026\",[2167],{\"_148\":20,\"_149\":20},{\"_150\":20,\"_151\":2166},[],{\"_40\":51,\"_525\":1385,\"_195\":1386},{\"_25\":173,\"_174\":2325,\"_104\":2326},{\"_25\":126,\"_174\":2321,\"_104\":2322},{\"_25\":173,\"_174\":2317,\"_104\":2318},{\"_25\":173,\"_174\":2308,\"_104\":2309},{\"_25\":173,\"_174\":2299,\"_104\":2300},{\"_25\":173,\"_174\":2290,\"_104\":2291},{\"_25\":173,\"_174\":2281,\"_104\":2282},{\"_25\":173,\"_174\":2272,\"_104\":2273},{\"_25\":126,\"_174\":2268,\"_104\":2269},{\"_25\":173,\"_174\":2247,\"_104\":2248},{\"_25\":420,\"_104\":2218},{\"_25\":173,\"_174\":2214,\"_104\":2215},{\"_25\":126,\"_174\":2210,\"_104\":2211},{\"_25\":173,\"_174\":2206,\"_104\":2207},{\"_25\":173,\"_174\":2200,\"_104\":2201},{\"_25\":173,\"_174\":2184,\"_104\":2185},{\"_183\":184},[2186,2187,2188,2189,2190],{\"_25\":153,\"_178\":2197,\"_153\":2198},{\"_25\":866},{\"_25\":153,\"_153\":2196},{\"_25\":153,\"_178\":2192,\"_153\":2193},{\"_25\":153,\"_153\":2191},\" and claim your exclusive benefits before spots run out.\",[2194],\"Register Now\",{\"_25\":195,\"_174\":2195},{\"_197\":1606,\"_199\":200,\"_201\":-5,\"_202\":-5},\"👉 \",[2199],\"Ready to experience the future of catering and events?\",{\"_25\":182},{\"_183\":184},[2202],{\"_25\":153,\"_178\":2203,\"_153\":2204},[2205],\"Don't wait. Secure your spot today and get a taste of what's to come at Cater+Event 2027!\",{\"_25\":182},{\"_183\":184},[2208],{\"_25\":153,\"_153\":2209},\"This exclusive event is your chance to see what's coming, meet who matters, and position yourself ahead of the competition. Opportunities like this don't come around often, and space is filling up fast.\",{\"_183\":184,\"_207\":208},[2212],{\"_25\":153,\"_153\":2213},\"Space Is Limited—Register Now\",{\"_183\":184},[2216],{\"_25\":153,\"_153\":2217},\"That's right—you'll have a front-row seat to hear from one of the industry's most powerful trailblazers. This is the kind of access that sets you apart and puts you at the forefront of what's happening in catering and events.\",[2219],{\"_25\":173,\"_174\":2220,\"_104\":2221},{\"_183\":184},[2222,2223,2224,2225,2226,2227,2228,2229,2230,2231,2232,2233,2234,2235],{\"_25\":153,\"_153\":2246},{\"_25\":153,\"_178\":2241,\"_153\":2242},{\"_25\":153,\"_153\":2240},{\"_25\":866},{\"_25\":153,\"_153\":1594},{\"_25\":866},{\"_25\":153,\"_153\":1593},{\"_25\":866},{\"_25\":153,\"_153\":1592},{\"_25\":866},{\"_25\":153,\"_153\":1591},{\"_25\":866},{\"_25\":153,\"_153\":1590},{\"_25\":153,\"_178\":2236,\"_153\":1587},[2237],{\"_25\":195,\"_174\":2238},{\"_197\":2239,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://link.informa.com/Gmn?fbclid=IwZXh0bgNhZW0CMTAAcGRvZgVicmlkETFFTlE3N2FVbkVkOWpMMXE2c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHvQOfDOvZVDidK0aiHED3t-ztSwAyWbm6ygVJI0yfLWhR7PIiStcQu9kJXRH_aem_l6zuGoD4-Yrs3Vltgq-HVw\",\" Early bird pricing gives you access to the same incredible experience for less:\",[2243],\"#CaterEvent2027.\",{\"_25\":195,\"_174\":2244},{\"_197\":2245,\"_199\":200,\"_201\":-5,\"_202\":-5},\"https://www.facebook.com/hashtag/caterevent2027?__cft__[0]=AZi2euJIEepCKdRX7cE8kARHjTlBE__yx2e7Gg-visJjbgid6hOEz60EJ1GRCNrpgniiwbQTlj1jdHQocAOKm2XRz6-lm5d8a9tRSjB7iXlEHxV-1KF1bJvY6oENXZZq7Wg56jEHzdTJ7u6ACuZYQymvhBkqjMwFXgol1FrLBMDJtNL_j2u8wYVdnuc\u0026__tn__=*NK-R\",\"Lock in your savings with Early Bird Rates! Don't miss your chance to register at the lowest rate available for \",{\"_183\":184},[2249,2250,2251,2252,2253,2254],{\"_25\":153,\"_153\":2267},{\"_25\":153,\"_178\":2264,\"_153\":2265},{\"_25\":153,\"_153\":2263},{\"_25\":153,\"_178\":2260,\"_153\":2261},{\"_25\":153,\"_178\":2255,\"_153\":2256},{\"_25\":153,\"_153\":2144},[2257,2258],\"In Conversation with Emeril Lagasse\",{\"_25\":195,\"_174\":2259},{\"_25\":182},{\"_197\":1440,\"_199\":200,\"_201\":-5,\"_202\":-5},[2262],\"VIP access to the opening keynote: \",{\"_25\":182},\"—PLUS \",[2266],\"exclusive code for $100 off your conference pass to Cater+Event 2027\",{\"_25\":182},\"When you register for A Taste of Cater+Event, you'll receive an \",{\"_183\":184,\"_207\":208},[2270],{\"_25\":153,\"_153\":2271},\"Your Exclusive Registration Bonus\",{\"_183\":184},[2274,2275,2276],{\"_25\":153,\"_178\":2278,\"_153\":2279},{\"_25\":866},{\"_25\":153,\"_153\":2277},\"Enjoy premium hospitality while you network and learn. Great food, refreshing drinks, and engaging entertainment are all part of the experience.\",[2280],\"Complimentary Food, Drinks, and Entertainment Throughout the Event\",{\"_25\":182},{\"_183\":184},[2283,2284,2285],{\"_25\":153,\"_178\":2287,\"_153\":2288},{\"_25\":866},{\"_25\":153,\"_153\":2286},\"Forget stuffy conference rooms. This event is designed for real connections in an atmosphere that's as enjoyable as it is productive.\",[2289],\"Quality Networking in a Relaxed, Fun Setting\",{\"_25\":182},{\"_183\":184},[2292,2293,2294],{\"_25\":153,\"_178\":2296,\"_153\":2297},{\"_25\":866},{\"_25\":153,\"_153\":2295},\"Engage in meaningful conversations that go beyond surface-level networking. Ask questions, share ideas, and walk away with strategies you can implement immediately.\",[2298],\"Actionable Insights from Interactive Q\u0026A Discussions\",{\"_25\":182},{\"_183\":184},[2301,2302,2303],{\"_25\":153,\"_178\":2305,\"_153\":2306},{\"_25\":866},{\"_25\":153,\"_153\":2304},\"Connect with the people shaping the future of catering and events. This is your chance to build relationships that matter in a relaxed, intimate setting.\",[2307],\"Direct Face Time with Industry Leaders and Decision-Makers\",{\"_25\":182},{\"_183\":184},[2310,2311,2312],{\"_25\":153,\"_178\":2314,\"_153\":2315},{\"_25\":866},{\"_25\":153,\"_153\":2313},\"Be the first to know what's coming at Cater+Event 2027. Get insider information on exhibitors, programming, and opportunities before they're announced to the public.\",[2316],\"First Access to 2027 Show Details and Opportunities\",{\"_25\":182},{\"_183\":184},[2319],{\"_25\":153,\"_153\":2320},\"This exclusive event is designed to give you more than just a sneak peek. It's your competitive edge. Here's what's waiting for you:\",{\"_183\":184,\"_207\":208},[2323],{\"_25\":153,\"_153\":2324},\"Why You Can't Miss This\",{\"_183\":184},[2327,2328,2329,2330],{\"_25\":153,\"_153\":2341},{\"_25\":153,\"_178\":2337,\"_153\":1505},{\"_25\":153,\"_178\":2332,\"_153\":2333},{\"_25\":153,\"_153\":2331},\"(taking place Wednesday, November 11th at Fulton Alley in New Orleans) is your exclusive, high-energy preview of the innovation, connections, and excitement heading to New Orleans in 2027. 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It is also one of the most fixable. For many teams, food and beverage planning follows a familiar pattern: estimate attendance, account for dietary needs, add a buffer, and hope the numbers are close. That buffer may feel safe in the moment, but it often leads to food waste and unnecessary spend. \",\"/sustainability/food-waste-is-one-of-the-easiest-event-problems-to-fix\",\"Oct 18, 2026\",[3196],5,\"card-vertical\",\"vertical\",{\"_40\":3197,\"_195\":3198,\"_525\":3199},\"Rodney Hart\",\"/author/rodney-hart\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltf8570ebf6da4e4dd/6852d87fe1ef1c855bde413e/Rodney_Hart_Headshot_2025.png\",\"https://eu-images.contentstack.com/v3/assets/bltd086b08e43bf43d2/bltfd6d1075ba799e1f/6a8e08603fd4ad0a79a3dc20/Attendees_Meeting_RainFocus.png\",{\"_767\":2600,\"_769\":113},\"The gap between launching a catering program and building a sustainable revenue stream isn't about effort or ambition—it's about operational readiness. The restaurants thriving in catering started with honest assessments of their capabilities. They designed offerings that leveraged their strengths and invested in the systems that consistent execution requires. Most importantly, they treated catering as a distinct business line deserving dedicated attention, not an add-on that happens when someone has spare time. \",\"Oct 20, 2026\",[3205],{\"_40\":524,\"_195\":527,\"_525\":526},{\"_108\":1157,\"_27\":1158},{\"_108\":3103,\"_27\":3104},{\"_108\":2591,\"_27\":2592},{\"_108\":3101,\"_27\":3102},[3227,3228,3229,3230,3231,3232,3233],[3212,3213],{\"_504\":3224,\"_506\":2157,\"_510\":2157,\"_122\":2158,\"_116\":2160,\"_112\":113,\"_137\":2162,\"_2636\":113,\"_133\":1379,\"_135\":1367,\"_110\":111,\"_518\":3225,\"_141\":208,\"_96\":3194,\"_502\":3195},{\"_504\":3214,\"_506\":3215,\"_510\":3215,\"_122\":3216,\"_116\":3217,\"_112\":3218,\"_137\":3219,\"_2636\":113,\"_133\":134,\"_135\":136,\"_110\":3220,\"_518\":3221,\"_141\":2640,\"_96\":3194,\"_502\":3195},{\"_767\":3223,\"_769\":113},\"And the Gala Award Goes To... Eco Run\",\"The Eco Run 2025, organized by G-Xchange Inc. (GCash) in partnership with Run Rio and Silimin University, brought together over 12,000 runners in the Philippines' largest eco-focused running event. Each participant sponsored a tree, which GCash matched, resulting in over 24,000 mangrove trees planted. Eight corporate sponsors contributed an additional 52,000 trees. 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