Study Hallhttps://www.d-and-r.com/news-notes/Thu, 26 Mar 2020 00:25:55 +0000en-USSite-Server v6.0.0-9835f217ed429f76533825a9ab6868cbf2d2e88d-1 (http://www.squarespace.com)Christopher RungeStudy Hall: Get Smart About AdvertisingnoCopyright 2018, 2019 all right reservedserialAdvertising,marketing,creative,direction,media,copywriting,art,directionTake a little time to learn more about the history, issues, and future of the ad biz.christopher.runge@douglasrunge.comChristopher RungeStudy Hall (Episode 12): Understanding ProcurementThu, 26 Mar 2020 00:40:49 +0000https://www.d-and-r.com/news-notes/2020/3/25/study-hall-episode-12-procurement5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5e7bf693b9cc7121ff033977 Slide1.jpeg

Well, it was a long, cruel winter. But we’re back!

Speaking of long and cruel—for a lot of us in adland, the procurement process can feel like a long, cold winter night after the warm fireside singalong of a new business win.

But it doesn’t have to be that way.

Procurement can be an ally—if you take the time to understand their role at the client, what the discipline values and the language they use to communicate their needs.

In an effort to foster greater client-agency understanding, we hosted David Stowe on the podcast this month. Dave’s an experienced, senior procurement leader, and he did a great job breaking down exactly how procurement thinks, what they’re looking for, and how best to work together with them.

So pull up a chair, put on your headphones, and listen to Dave: Hopefully, it’ll start you on the road to more effective encounters with this vital—but often misunderstood—department.

]]>Chris RungeProcurement: Who they are and what they wantWe take a closer look at procurementnoStudy Hall: Episode 12Study Hall: Episode 12christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 11): Leading a Pharma Startup: Interview with Dr. Terence KellyLeadershipPharmaBusinessMon, 27 May 2019 22:14:56 +0000https://www.d-and-r.com/news-notes/2019/5/27/study-hall-episode-11-leading-a-biotech-startup-interview-with-dr-terrence-kelly5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5cec338724a69431131ae4b8 Study Hall Slate 11.jpg

As you climb the career ladder (in advertising, pharma, or some other corporate gig) do you ever wonder what it’d be like to lead a pharma startup?

I have! So this month, we had Dr. Kelly on the podcast. After earning a PhD in Chemistry, he had successful big pharma research career, then became Chief Scientific Officer and then CEO of Comentis—which at the time was commercializing small-molecule Alzheimer’s and schizophenia therapies.

It was a great talk, covering what it’s REALLY like to lead a pharma startup, lessons learned and rules for success. We also get into the current (and future) research space and even the role of advertising and marketing in startups.

Now Dr. Kelly runs a consulting practice focused on strategic and practical solutions in the drug discovery space. If you’re interested in reaching out, you can contact him at LinkedIn.

]]>Chris RungeLeading a pharma startup: Interview with Dr. Terrence Kellyno112Study Hall 11fullStudy Hall 11christopher.runge@douglasrunge.com (Christopher Runge)As you climb the career ladder (in advertising, pharma, or some other corporate gig) do you ever wonder what it’d be like to lead a pharma startup?I have! So this month, we had Dr. Kelly on the podcast. After earning a PhD in Chemistry, he had successful big pharma research career, then became Chief Scientific Officer and then CEO of Comentis—which at the time was commercializing small-molecule Alzheimer’s and schizophenia therapies. It was a great talk, covering what it’s REALLY like to lead a pharma startup, lessons learned and rules for success. We also get into the current (and future) research space and even the role of advertising and marketing in startups.Now Dr. Kelly runs a consulting practice focused on strategic and practical solutions in the drug discovery space. If you’re interested in reaching out, you can contact him at LinkedIn.Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 10): Beyond Madison Ave. Interview with Michael LeopoldTue, 19 Mar 2019 01:17:12 +0000https://www.d-and-r.com/news-notes/2019/3/18/study-hall-episode-10-beyond-madison-ave-interview-with-michael-leopold5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5c903dfab208fce1e864c9b3This month, we’re going to put the industry journalism in Frenemies to the test.

At Douglas and Runge, we’ve been seeing PR agencies cropping up more and more in our travels around Adland, in places where they shouldn’t be, according to received Madison Avenue wisdom….maybe I was extra-sensitive, because my former creative partner (and good friend) Michael Leopold had been snapped up by Edelman Chicago a few years ago…

“Hmmm,” thinks I, “What light could Leopold shed on the PR/Ad agency frenemy dynamic?”

A whole lot, it turns out.

Without really noticing the time going by, we ran through an hour plus in the interview, and boiled that down to a fairly long Study Hall on what’s happening in the fertile promotional space where PR meets advertising.

Hope you learn as much from it as I did.

]]>Chris Runge/Michael LeopoldBeyond Madison Ave., Interview with Michael LeopoldIn this Study Hall, my good friend and former creative partner and I take a look at life in PR, how it compared to ad agencies, and what that suggest about the future of advertising.noStudy Hall #10Study Hall #10christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 9): Frenemies (2 of 2)advertisingbook reviewBusinessDigital insightsFrenemiesintegrated creativemarketingpodcastThu, 28 Feb 2019 01:39:38 +0000https://www.d-and-r.com/news-notes/2019/2/27/study-hall-episode-9-frenemies-225ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5c77064653450a3ba4be1463Woah.

Study Hallers. That was a rough one.

Not going to sugar-coat it: Frenemies is a great idea for a book (the media we love runs on advertising…and advertising is struggling to adapt to a changing media environment…) that’s pretty poorly executed.

As I slammed into the second half of the book, everything bogged down. Chapters kept wandering around, with thoughts starting and stopping, information, data and themes popping up at random, disconnected places, and always M. Kassan offering his opinion on things: Basically “Be very scared! Hire me!” No. Matter. What.

About the only thing that was EASY to get out of the 2nd half was the M. Kassan sales pitch.

Worse, there was little discussion of the really successful advertising frenemies, consulting firms (ahem) and internal creative shops.

Even worse than that, there was no discussion of the alt-media (for lack of a better term); the people—like Tim Pool and Joe Rogan—that are eating the legacy media’s lunch. You can’t talk about modern advertising without talking about those people—they are experimenting with ultra-low-cost content generation AND advertising. They are indispensable voices. And they’re nowhere to be found. (And don’t tell me they’re too new—they were on the scene in 2016!)

Good Lord, am I glad to see the back of that book.

Ok—show notes!

  • Tim Pool on Joe Rogan talking about internet traffic stats here

  • Entire Pool/Rogan interview here

  • Pool on the Vice layoffs here

  • Drake meme in the wild here

  • Drake meme on hotel door here

  • Shameless plug for myself writing in Ad Age a long time ago about how the internet was going to decentralize authority right…here

]]>Chris RungeFrenemies 2 of 2Wish I'd liked this book more. Great idea for a book that suffers from poor execution and a crippling, inside-out view of the media and advertising industry.noStudy Hall Ep. 9Study Hall Ep. 9christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 8): Frenemies (1 of 2)advertisingbook reviewBusinessFrenemiesThu, 24 Jan 2019 13:26:21 +0000https://www.d-and-r.com/news-notes/2019/1/23/study-hall-episode-8-frenemies-1-of-25ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5c487582758d46280be78f1fThis is a pretty scary book—Ken Auletta catalogs the rot in the ad industry, starting with the rebate fracas that broke out at the (now-infamous!) Association of National Advertisers meeting in 2015.

Why’s it so scary? Well, for one thing, it lays bare long-standing, unsuccessfully-addressed problems with the business model on which the ad agency operates. And it explains a lot about why agencies have been struggling with everything from client service to profitability, to pricing, to talent, to working conditions.

…and that’s not even the really scary part. The REALLY scary part is what happens to an advertising income-supported culture if/when advertising income goes away.

So, if you have a problem with feeling too optimistic about the future, or slacking off at work, read this book and meditate on the future. It’ll fix that for you. And make you a more wide-awake, effective professional.

As far as things I wish were different: It’s a less scholarly work that The Attention Merchants, there’s a LOT of reliance on the point of view of one person (Michael Kassan), which leaves you looking for a wee bit more balance at times (or maybe that the bad news would stop). None of these quibbles dim the books appeal, though. Just keep them in mind…

Links for the show:

Ad Age article: Good summary of the rebate issue, and gives you a sense of how the story developed before 2015

MediaLink website: Worth checking out!

]]>Chris RungeReview/Summary of Frenemies (1 of 2)noStudy Hall 8Study Hall 8christopher.runge@douglasrunge.com (Christopher Runge)This is a pretty scary book—Ken Auletta catalogs the rot in the ad industry, starting with the rebate fracas that broke out at the (now-infamous!) Association of National Advertisers meeting in 2015. Why’s it so scary? Well, for one thing, it lays bare long-standing, unsuccessfully-addressed problems with the business model on which the ad agency operates. And it explains a lot about why agencies have been struggling with everything from client service to profitability, to pricing, to talent, to working conditions. …and that’s not even the really scary part. The REALLY scary part is what happens to an advertising income-supported culture if/when advertising income goes away. So, if you have a problem with feeling too optimistic about the future, or slacking off at work, read this book and meditate on the future. It’ll fix that for you. And make you a more wide-awake, effective professional. As far as things I wish were different: It’s a less scholarly work that The Attention Merchants, there’s a LOT of reliance on the point of view of one person (Michael Kassan), which leaves you looking for a wee bit more balance at times (or maybe that the bad news would stop). None of these quibbles dim the books appeal, though. Just keep them in mind… Links for the show: Ad Age article: Good summary of the rebate issue, and gives you a sense of how the story developed before 2015 MediaLink website: Worth checking out!Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 7): The Attention Merchants 5/5advertisingAttention Merchantsbook reviewBusinessmarketingpodcastMon, 10 Dec 2018 13:51:40 +0000https://www.d-and-r.com/news-notes/2018/12/10/study-hall-episode-7-the-attention-merchants-5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5c0e6c498985834387437d5fWe’re finished with the Attention Merchants! It’s a great book—although Part 5 is a little bit weaker than the rest of the book, as Wu misses the opportunity to draw stronger parallels between the digital age and the print, radio and TV ages (they’re there!).

Wu finishes strong, with a call for a “rewilding” of our attention, a movement to take back our time from commercial attention-gathering and focus on things that actually matter. And who can argue with that? (I can…a little: Not sure that legislation is the answer! SOME, very carefully drafted legislation could help, but the challengeof controlling your attention requires a much more sustained, individual effort—in which, unfortunately, the state can’t be much help.)

]]>Chris RungeThe Attention Merchants 5/5Final installment of the book review.noStudy Hall Ep. 7Study Hall Ep. 7christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 6a): Conversation with Scott Costin and Robyn Douglas (Part 2)book reviewBusinesscreative directionInterviewmarketingpodcastThu, 27 Sep 2018 14:12:19 +0000https://www.d-and-r.com/news-notes/2018/9/27/study-hall-episode-6a-conversation-with-scott-costin-and-robyn-douglas5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5bacca01f4e1fc46b2e98599Part 2 of our interview with Scott Costin, author of The Doctor Won’t See You Now. In this part of the interview, the three of us discuss how sales, marketing and advertising can work together and how culture drives performance and job satisfaction.

You can buy Scott’s book here.

]]>Chris Rungenochristopher.runge@douglasrunge.com (Christopher Runge)Part 2 of our interview with Scott Costin, author of The Doctor Won’t See You Now. In this part of the interview, the three of us discuss how sales, marketing and advertising can work together and how culture drives performance and job satisfaction. You can buy Scott’s book here.Part 2 of our interview with Scott Costin, author of The Doctor Won’t See You Now. In this part of the interview, the three of us discuss how sales, marketing and advertising can work together and how culture drives performance and job satisfaction. You can buy Scott’s book here.Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 6): Interview with Scott Costin (Part 1)podcastmarketingBusinessbook reviewInterviewSun, 23 Sep 2018 21:11:12 +0000https://www.d-and-r.com/news-notes/2018/9/23/study-hall-episode-6-interview-with-scott-costin-part-15ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5ba7fd878165f56e068697d4We’re taking a break from Tim Wu to post our interview with the author of The Doctor Won’t See You Now—Be the savvy, successful biopharma representative in a rapidly changing industry.

You can buy the book here.

A successful business-builder in a very tough market, Scott had a lot of great commentary on what’s happening on the biopharma sales scene today, how to create effective sales materials, adding value for customers, and how to nurture a culture that encourages success through straight talk.

We’ll post part 2 later this week and get back to The Attention Merchants in early October.

Enjoy.

]]>Scott Costin, Chris Runge, Robyn DouglasInterview with Scott CostinInterview with the author of The Doctor Won't See You Now.noStudy Hall, Episode 6Study Hall, Episode 6christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 5): The Attention Merchants 4/5advertisingAttention Merchantsbook reviewBusinessSun, 12 Aug 2018 17:58:28 +0000https://www.d-and-r.com/news-notes/2018/8/12/study-hall-episode-5-the-attention-merchants-45ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5b7073fcf950b71d4a6dc2c1Happy August, Study Hall-ers! 

Well, we're almost to the end of the estimable book, The Attention Merchants.

In part 4, we learn about the rise of the "Kardashian Kulture" and get into it a little over what we've done with the amazing attention-gathering machine we've built ourselves. 

I've pretty much avoided dealing with the ethics of modern attention merchandising and (more precisely) advertising until now, and this section of the book seemed like a good place to do it. 

This time, we're turning the comments on, so go ahead and leave a reaction/opinion.

]]>Chris Rungenochristopher.runge@douglasrunge.com (Christopher Runge)Happy August, Study Hall-ers!  Well, we're almost to the end of the estimable book, The Attention Merchants. In part 4, we learn about the rise of the "Kardashian Kulture" and get into it a little over what we've done with the amazing attention-gathering machine we've built ourselves.  I've pretty much avoided dealing with the ethics of modern attention merchandising and (more precisely) advertising until now, and this section of the book seemed like a good place to do it.  This time, we're turning the comments on, so go ahead and leave a reaction/opinion.Happy August, Study Hall-ers!  Well, we're almost to the end of the estimable book, The Attention Merchants. In part 4, we learn about the rise of the "Kardashian Kulture" and get into it a little over what we've done with the amazing attention-gathering machine we've built ourselves.  I've pretty much avoided dealing with the ethics of modern attention merchandising and (more precisely) advertising until now, and this section of the book seemed like a good place to do it.  This time, we're turning the comments on, so go ahead and leave a reaction/opinion.Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 4): The Attention Merchants 3/5advertisingAttention Merchantsbook reviewintegrated creativeBusinessDigital insightsSun, 08 Jul 2018 11:48:54 +0000https://www.d-and-r.com/news-notes/2018/7/8/study-hall-episode-4-the-attention-merchants-355ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5b41f93e0e2e72bb80554026This is the story of the rise of the digital space, or "the third screen," the screen that watches YOU.

It's a short section of the book, detailing the rise of email (and the reason the email check-in is SUCH a hard habit to break), the intersection of hardware with serious money (through computer gaming), and (how) America (got) Online.

Some interesting stuff! Lots to think about, including how even having the right idea (eg, Prodigy understood the power of online retailing, but make a few mistakes and now...well...When was the last time you got an email from prodigy.net?) Good ideas are not enough. You have execute well ...and be lucky.

]]>Chris Rungenochristopher.runge@douglasrunge.com (Christopher Runge)This is the story of the rise of the digital space, or "the third screen," the screen that watches YOU. It's a short section of the book, detailing the rise of email (and the reason the email check-in is SUCH a hard habit to break), the intersection of hardware with serious money (through computer gaming), and (how) America (got) Online. Some interesting stuff! Lots to think about, including how even having the right idea (eg, Prodigy understood the power of online retailing, but make a few mistakes and now...well...When was the last time you got an email from prodigy.net?) Good ideas are not enough. You have execute well ...and be lucky.This is the story of the rise of the digital space, or "the third screen," the screen that watches YOU. It's a short section of the book, detailing the rise of email (and the reason the email check-in is SUCH a hard habit to break), the intersection of hardware with serious money (through computer gaming), and (how) America (got) Online. Some interesting stuff! Lots to think about, including how even having the right idea (eg, Prodigy understood the power of online retailing, but make a few mistakes and now...well...When was the last time you got an email from prodigy.net?) Good ideas are not enough. You have execute well ...and be lucky.Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 3): The Attention Merchants 2/5advertisingAttention Merchantsbook reviewbrandingEnd of AdvertisingmarketingpodcastFri, 15 Jun 2018 00:56:55 +0000https://www.d-and-r.com/news-notes/2018/6/14/study-hall-episode-3-the-attention-merchants-255ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5b23095f758d463f77e7fd76We're back at it with Tim Wu's great book on advertising. This month's entry covers the history of   advertising from the 20s up through the mid 80s. 

After almost losing the whole thing in the early 30s, the industry comes roaring back and enters the golden age of huge, unified audiences who paid attention to a few, clearly defined channels. (While across the pond, an entirely different kind of attention merchant worked their evil will and blackened the name of propaganda forever.)

From there, we move through the turbulence and attentional revolt of the 60s, when Tim Leary, Marshall McLuhan and Herbert Marcuse tried to turn everyone's attention to building an anxiety-free utopia. But TV and advertising deftly picked up on and co-opted the hippies and hit the 80s without breaking their stride.

By '85, the rise of computers and tech like cable and the VCR shatter the attention of the West, giving people more control over what they consume and giving rise to a very recognizable crisis: The chase to find your audience as they run wild across the land, taking their attention with them.

]]>Chris RungeThe Attention MerchantsnoStudy Hall, Episode 3Study Hall, Episode 3christopher.runge@douglasrunge.com (Christopher Runge)We're back at it with Tim Wu's great book on advertising. This month's entry covers the history of   advertising from the 20s up through the mid 80s.  After almost losing the whole thing in the early 30s, the industry comes roaring back and enters the golden age of huge, unified audiences who paid attention to a few, clearly defined channels. (While across the pond, an entirely different kind of attention merchant worked their evil will and blackened the name of propaganda forever.) From there, we move through the turbulence and attentional revolt of the 60s, when Tim Leary, Marshall McLuhan and Herbert Marcuse tried to turn everyone's attention to building an anxiety-free utopia. But TV and advertising deftly picked up on and co-opted the hippies and hit the 80s without breaking their stride. By '85, the rise of computers and tech like cable and the VCR shatter the attention of the West, giving people more control over what they consume and giving rise to a very recognizable crisis: The chase to find your audience as they run wild across the land, taking their attention with them.Advertising,marketing,creative,direction,media,copywriting,art,directionStudy Hall (Episode 2): The Attention Merchants 1/5advertisingbook reviewcreative directionpodcastEnd of AdvertisingAttention MerchantsTue, 15 May 2018 15:32:11 +0000https://www.d-and-r.com/news-notes/2018/5/14/study-hall-episode-2-the-attention-merchants-155ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5af9ddbc2b6a287a9f2776e9Tim Wu's excellent book, The Attention Merchants, is well worth your time if you're interested in advertising OR history. 

Tried to keep it brief, but failed! So hopefully you feel like this podcast is worth about 60 minutes of your time. 

This is the first of five Study Halls on Wu's book.

]]>Chris RungeReview: The Attention MerchantsFirst part of my review of Tim Wu's great book on attention, advertising and culture in the industrial age. noStudy Hall 2Study Hall 2christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,directionThe Integrated Creative Services Checklist: Can you drive profit by controlling creative costs? advertisingmarketingcost controlbrandingcreative directionintegrated creativeimproving profitThu, 03 May 2018 20:12:07 +0000https://www.d-and-r.com/news-notes/2018/5/3/integrated-creative-services-checklist5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5aeb69681ae6cff036cfbb6e Slide1.png

Check it

Integrated creative services make a lot of sense for many businesses. Are you one of them?

 ]]>christopher.runge@douglasrunge.com (Christopher Runge)The Practice Five: A simple, quick pre-advertising checklist for health care providerspractice management toolmarketingbrandingcreative directionimproving profitTue, 24 Apr 2018 18:00:17 +0000https://www.d-and-r.com/news-notes/2018/4/24/the-practice-five-a-simple-quick-pre-advertising-checklist-for-health-care-providers5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5adf6cc68a922db1ae05d753 Practice 5_v3.jpg

Take 5!

 

To print and complete the form: Invest a little time and make your campaign a lot more successful!

]]>christopher.runge@douglasrunge.com (Christopher Runge)Study Hall (Episode 1): The End of Advertising? Review of the book by Andrew Essexadvertisingbook reviewmarketingpodcastThu, 12 Apr 2018 14:27:11 +0000https://www.d-and-r.com/news-notes/2018/4/12/study-hall-episode-1-the-end-of-advertising-review-of-the-book-by-andrew-essex5ab8ed97f93fd4e09ae60122:5ab8f50f2b6a28ac08027556:5acf6625352f53c9cadc510bThe End of Advertising, Andrew Essex's 2017 book asks a lot of tough questions about the future, purpose and value of advertising. 

Essex's main point is that the content-consumption freedom we all got from the digital revolution means advertising needs to act more like content (be interesting, useful, amazing). The thing, not the thing that interrupts the thing, in his words.

Well...I don't agree. I think given the choice between advertising masquerading as content and actual content, people are going to go with the real thing almost every time.

Which doesn't mean it's all over for us (and here I agree with Essex): Just the opposite. 

There's never been a better, more exciting time to be doing this thing we call advertising--as long as you understand how to do it right.

Ad Age: Agency of the Futurehere. (Requires registration/whitelist...several annoying pop up ads, hilariously.)

The Neilsen Study here. (See figure A for the tl;dr version...but-in the spirit of Study Hall-you really should read the entire thing!)

]]>The End of Advertising, Andrew Essex's 2017 book asks a lot of tough questions about the future, purpose and value of advertising. 

Essex's main point is that the content-consumption freedom we all got from the digital revolution means advertising needs to act more like content (be interesting, useful, amazing). The thing, not the thing that interrupts the thing, in his words.

Well...I don't agree. I think given the choice between advertising masquerading as content and actual content, people are going to go with the real thing almost every time.

Which doesn't mean it's all over for us (and here I agree with Essex): Just the opposite. 

There's never been a better, more exciting time to be doing this thing we call advertising--as long as you understand how to do it right.

Ad Age: Agency of the Futurehere. (Requires registration/whitelist...several annoying pop up ads, hilariously.)

The Neilsen Study here. (See figure A for the tl;dr version...but-in the spirit of Study Hall-you really should read the entire thing!)

]]>Chris RungeReview: The End of Advertising by Andrew EssexBook reviewno52:0011Study Hall, Episode 1fullStudy Hall, Episode 1christopher.runge@douglasrunge.com (Christopher Runge)Advertising,marketing,creative,direction,media,copywriting,art,direction